>>A VERY WARM WELCOME TO YOU
FOR THIS FIFTH ANNUAL SIDS
AWARENESS MONTH FOR 2023
ACTIVITIES.
MY NAME IS LORENA KAPLAN, I HAVE
THE PRIVILEGE OF LEADING THE
SAFE TO SLEEP AT THE EUNICE
KENNEDY SHRIVER CHILD
DEVELOPMENT.
THE OBJECTIVES FOR THIS YEAR'S
2023 SIDS AWARENESS MONTH ARE
SIMILAR TO LAST YEAR, BUT WE
HAVE TRIED TO REFINE THEM A
LITTLE BIT AS WE HAVE GOTTEN
MORE EXPERIENCE AND LEARNED MORE
ABOUT WHAT YOU NEED TO MAKE YOUR
SIDS AWARENESS MONTH MORE
SUCCESSFUL.
THIS YEAR THE GOAL IS TO
ENCOURAGE HEALTH CARE AND
SERVICE PROVIDERS TO INFORM
ANYONE WHO CARES FOR BABIES OF
WAYS TO REDUCE THE RISK OF
SUDDEN INFANT DEATH.
INTERMEDIARIES AND ANYONE ELSE
PARTICIPATING IN THESE
ACTIVITIES EDUCATIONAL RESOURCES
FOR PARENTS AND CAREGIVERS.
WE WANT TO DRIVE ENGAGEMENT WITH
OUR COLLABORATORS AND OUR
PARTNERS' DIGITAL CONTENT.
WE HAVE DONE A GOOD JOB OF
AMASSING A WIDE VARIETY OF
DIFFERENT RESOURCES YOU CAN
PLUG-AND-PLAY INTO YOUR TAILORED
ACTIVITIES AT THE LOCAL LEVEL.
NEXT SLIDE, PLEASE.
SO WHEN WE STARTED DESIGNING
THIS YEAR'S ACTIVITIES, AS WE
HAVE DONE IN YEARS PAST, WE WENT
BACK TO THE LECTURE TO HIT THE
HOT TOPICS OF SAFE TO SLEEP THIS
YEAR AND THEY WERE GRANTED ON
FACT AND SCIENCE AND ESTABLISHED
BEHAVIOR CHANGE THEORIES.
YOU SEE TO THE RIGHT THIS YEAR'S
ACTIVITIES IS BASED ON PLANNED
BEHAVIOR.
AS A QUICK OVERVIEW, IF WE WANT
SOMEBODY TO CHANGE THEIR
BEHAVIOR OR HOW THEY ARE DOING
SOMETHING, THERE ARE SEVERAL
DIFFERENT THINGS WE NEED TO TRY
TO IMPACT.
SOME OF THEM ARE THEIR ATTITUDES
ABOUT THE SPECIFIC BEHAVIOR WE
WANT THEM TO PRACTICE.
THEIR SUBJECTIVE NORMS.
SO, FOR EXAMPLE, ON SOCIAL
MEDIA, WE KNOW WE ARE EXPOSED
EVERY DAY TO A VARIETY OF
DIFFERENT NORMS OF OUR NETWORK.
AND THOSE ARE THE ONES WE WANT
TO TRY TO IMPACT.
THIS COLLECTIVE EFFORT, YOU, ME,
EVERYONE ON THE WEBINAR WORKING
TOGETHER CAN MORE EFFECTIVELY
IMPACT THOSE OBJECTIVE NORMS.
AND ALSO THE PERCEIVED
BEHAVIORAL CONTROL OF THE PERSON
WHOSE BEHAVIOR WE WANT TO
IMPACT.
THAT IS WHY DIRECT SERVICE
PROVIDERS ARE SO, SO KEY TO
MAKING SURE THAT WE ARE
EQUIPPING OUR PARENTS AND
CAREGIVERS WITH THE RIGHT SKILL
AND KNOWLEDGE TO PRACTICE SAFE
INFANT SLEEP.
ALL OF THESE THINGS WILL IMPACT
THEIR INTENTION TO PRACTICE THAT
BEHAVIOR AND ULTIMATELY FOLLOW
THE AMERICAN ACADEMY OF
PEDIATRICS FOR SAFE INFANT
SLEEP.
WE FOUND INFANT SLEEP
ENVIRONMENTS IN THE LITERATURE,
TV, SOCIAL MEDIA, SOMETIMES ALSO
MAGAZINE, NEWSPAPERS, THEY ARE
OFTEN -- THEY OFTEN INCLUDE
UNSAFE ELEMENTS IN BABY SLEEP
ENVIRONMENTS.
WE ALSO KNOW AND THIS HAS BEEN
THE CASE FOR A WHILE, MEDIA
EXPOSURE TO HEALTH IMAGES CAN
AND DOES INFLUENCE ON A WIDE
VARIETY OF TOPICS INCLUDING SAFE
INFANT SLEEP.
SOCIAL MEDIA CONTRIBUTES TO THE
ADOPTION OF ATTITUDE AND
BEHAVIORS.
SOMETIMES THIS CAN BE FOR THE
GOOD OF A GROUP AND SOMETIMES
NOT SO MUCH.
THIS IS WHERE WE ALL COME IN,
AGAIN, THAT COLLECTIVE EFFORT TO
TRY TO GET FOLKS TO ADOPT THOSE
SAFE BEHAVIORS.
SO THIS YEAR WE ARE REALLY
FOCUSING ON THE CLEAR THE CRIB
CHALLENGE.
WE ARE REALLY HONING IN ON
MAKING SAFE INFANT SLEEP MORE
FUN, LESS GROOM AND DOOM.
THIS IS A SERIOUS TOPIC AND ONE
WE CARE ABOUT A LOT, WE KNOW
PEOPLE PAY MORE ATTENTION IF WE
POST MESSAGES IN A POSITIVE
LIGHT.
THEY TEND TO RESPOND WELL TO A
LITTLE FUN COMPETITION.
SO GAME FICATION OF EDUCATIONAL
ACTIVITIES HAS BEEN A WIN SO
FAR.
THAT IS THE CLEAR THE CRIB
CHALLENGE.
THIS IS A FUN ACTIVITY THAT
TEACHES EVERYONE WHAT A SAFE
SLEEP ENVIRONMENT LOOKS LIKE AND
ADDS THAT FRIENDLY COMPETITION.
YOU CAN TRY TO IMPLEMENT THE
CHALLENGE WITH YOUR OWN FRIENDS
DURING BABY SHOWERS, PARENTING
CLASSES, RELAY RACES AND
PRACTICE ON YOUR OWN.
THE ADDED FUN ELEMENT IS THAT IF
NOTHING HAPPENS BECAUSE IT
DIDN'T GET POSTED ON SOCIAL
MEDIA, WE ENCOURAGE YOU TO FILM
YOURSELF AND OTHERS WITH
PERMISSION AND POST ON SOCIAL
MEDIA CHANNELS SO PEOPLE CAN GET
ENCOURAGED TO DO IT THEMSELVES.
I'M SURE YOU ARE FAMILIAR WITH
THE ICE BUCKET CHALLENGE AND HOW
IMPACTFUL THAT WAS.
IT IS MY DREAM ONE DAY THE CLEAR
THE CRIB CHALLENGE WILL BE AS
SUCCESSFUL AS THAT.
IF WE CAN CHIP AWAY AT THE
MISINFORMATION AVAILABLE ONLINE
AND ESPECIALLY SOCIAL MEDIA
ABOUT INFANT SLEEP THROUGH AN
ACTIVITY LIKE THIS, THAT WOULD
BE AMAZING.
REALLY, IT TAKES THE ENTIRE
NETWORK TO MAKE SOMETHING LIKE
THAT HAPPEN.
I'M ASKING YOU TO PLEASE, PLEASE
JOIN US FOR THIS CHALLENGE.
IN BROAD STROKES, THE CHALLENGE
GOES LIKE THIS.
THE PERSON WHO IS OFFERING THE
CHALLENGE SETS UP A SAFETY
APPROVED SLEEP SPACE.
THEY ADD UP TO 10 PIECES OF CRIB
CLUTTER AND AT LEAST ONE THING
THAT CAN BE LEFT IN THE SLEEP
ENVIRONMENT.
FOR EXAMPLE, A DOLL THAT
REPRESENTS BABY.
WE DON'T WANT TO TOSS BABY OUT
OF THE CRIB.
THEY WOULD REVIEW THE
INSTRUCTIONS AND THE WHAT DOES
THE SAFE SLEEP ENVIRONMENT LOOK
LIKE HANDOUT WITH THE
PARTICIPANT OR GROUP OF
PARTICIPANTS.
THEY GIVE THE PARTICIPANT 10
SECONDS TO CLEAR THE CRIB, SO TO
TAKE THE CHALLENGE AND THEY ARE
ASKED TO PLEASE REMOVE THE
CLUTTER AND LEAVE THE ACCEPTABLE
ITEMS.
THE PERSON OFFERING THE
CHALLENGE COUNTS THE NUMBER OF
CORRECT ITEMS REMOVED AND THOSE
THAT WERE LEFT CORRECTLY IN THE
SPACE.
WE ALSO GIVE CERTIFICATES FOR
THE CHALLENGE CHAMPIONS OF THE
CHALLENGE PARTICIPANTS.
AND WE PROVIDE A FULL
DESCRIPTION OF THIS CHALLENGE IN
THE SIDS AWARENESS MONTH TOOLKIT
AVAILABLE ONLINE.
HOPEFULLY YOU CAN FOLLOW ALONG
AND OFFER TO YOUR NETWORK OF
PATIENTS, CLIENTS, FRIENDS,
REALLY ANYONE.
WE HAVE A FEW VIDEOS FOR YOU,
BUT BEFORE I CONTINUE, I THINK
WE MUST HAVE SKIPPED A SLIDE
WHERE I ABSOLUTELY WANT TO MAKE
SURE I ACKNOWLEDGE THIS IS NOT
AN ACTIVITY THAT IS BEING SOLELY
LAUNCHED BY THE SAFE TO SLEEP
CAMPAIGN OR NICHD.
THIS IS A TEAM EFFORT.
WE HAVE A NUMBER OF AMAZING SIDS
AWARENESS MONTH PLANNING
PARTNERS AND FROM BEGINNING TO
END THIS IS SOMETHING THAT HAS
BEEN SOMETHING WE WORKED ON
TOGETHER WE HAVE A VARIETY OF
PEOPLE.
THANK YOU TO MY CO-PRESENTERS
WHO WILL INTRODUCE THEMSELVES
AFTER ME AND TO THOSE WHO ARE
NOT NECESSARILY PRESENTING
TODAY, BUT WHOSE EFFORTS ARE
MORE THAN APPRECIATED.
AGAIN, TEAM APPROACH.
ALL RIGHT, SO, WE HAVE TWO
VIDEOS TO SHOW YOU.
ONE YOU MAY HAVE SEEN LAST YEAR.
WHICH PRETTY MUCH GIVES AN
EXAMPLE OF WHAT THE CLEAR THE
CRIB CHALLENGE SHOULD LOOK LIKE.
ANOTHER ONE WE CREATED THIS
YEAR, WHICH IS NEW, THAT JUST
KIND OF REINFORCES THE
DISCONNECT BETWEEN THINGS THAT
DO NOT BELONG IN BABY'S SPACE
AND THINGS WE WOULD NEVER PUT IN
OUR OWN BED SO WHY ARE WE
CLUTTERING BABY'S SLEEP SPACE.
AMAZING.
>>SO SHE GOT IT RIGHT.
THE FIRST TIME SHE DIDN'T CLEAR
THE PILLOW OR THE HAT, WHICH WE
KNOW THE 2022 AAP STATEMENT SAYS
NO HAT WEARING WHILE INDOORS.
SO FOR THE SECOND ROUND, SHE GOT
IT RIGHT.
AND WE'RE VERY HAPPY FOR HER AND
THE BABY.
SO THAT'S SOMETHING THAT YOU CAN
DO.
IT IS SUPER EASY.
IT DOESN'T COST A LOT.
YOU CAN SET UP A SLEEP SPACE IN
THE LOBBY OF THE PLACE WHERE YOU
WORK OR IF YOU DON'T HAVE A
SLEEP SPACE, ONE OF OUR PARTNERS
WILL TELL YOU ABOUT A DIFFERENT
ACTIVITY THAT YOU CAN OFFER TO
STILL TAKE THIS CHALLENGE.
ALL RIGHT.
THE SECOND VIDEO, AGAIN, JUST
REINFORCES WHAT A SAFE SLEEP
SHOULD LOOK LIKE AND THINGS THAT
DO NOT BELONG IN BABY'S SPACE.
>>YOU WOULDN'T PUT A BATHTUB IN
YOUR BED.
YOU WOULDN'T PUT A SLOW COOKER
IN YOUR BED.
>>YOU WOULDN'T PUT A KAYAK IN
YOUR BED.
>>YOU WOULDN'T PUT A FISH IN
YOUR BED.
>>YOU WOULDN'T PUT A PILLOW IN
YOUR BED.
>>TO SLEEP SAFELY BABIES NEED
TO BE ON THEIR BACKS ON A FIRM,
FLAT SURFACE FREE OF CLUTTER.
REMEMBER, KEEP IT BARE, KEEP IT
SIMPLE.
CLEAR THE CRIB.
>>SIMPLE AS THAT.
YOU ARE MORE THAN WELCOME TO
TAKE THESE VIDEOS AND POST THEM
TO YOUR SOCIAL MEDIA ACCOUNT,
ADD YOUR OWN DESCRIPTION.
WE WANT THESE RESOURCES TO BE
SHARED AS WIDELY AS POSSIBLE AND
WE ENCOURAGE YOU TO CREATE YOUR
OWN.
THIS WAS NOT A VERY RESOURCE
INTENSIVE ACTIVITY FOR US TO
IMPLEMENT.
WE ACTUALLY KNOW THAT HIGHLY
STYLIZED VIDEOS DON'T TEND TO
RESONATE WITH YOUNGER AUDIENCES.
SO THE THING YOU CAN FILM IN
YOUR LIVING ROOM, THAT IS THE
WINNER.
THIS LAST IMAGE ON THE RIGHT IS
A PRESCRIPTION THAT WE CREATED
WITH AAP'S ADVICE BECAUSE WE
KNOW PEDIATRICIANS FOR EXAMPLE,
BUT OTHER HEALTH CARE AND
SERVICE PROVIDERS SOMETIMES
DON'T HAVE NECESSARILY THE TIME
TO GO THROUGH THE ENTIRE
ACTIVITY, BUT THEY CAN PRESCRIBE
THAT THEIR PATIENTS OR CLIENTS
GO TO A WEBSITE, CHECK OUT THE
CHALLENGE AND THEN TAKE IT
THEMSELVES.
AND THEN MAYBE AFTER THEY HAVE
DONE IT FOR THE NEXT VISIT, COME
BACK AND LEFT THE SERVICE
PROVIDER OR HEALTH CARE PROVIDER
KNOW HOW IT WENT.
WE ENCOURAGE YOU TO PLEASE TAKE
THESE RESOURCES, AS YOU SEE, THE
FIRST AND THE THIRD ARE NOT,
THEY DON'T HAVE A TON OF OUR
LOGOS ON THERE.
WE WANT YOU TO TAKE IT AND MAKE
IT YOUR OWN.
HOPEFULLY THIS IS SOMETHING THAT
WILL BE USEFUL.
NEXT SLIDE, PLEASE.
>>AND GO.
>>OKAY.
SO NOW MY COLLEAGUE AMBER WILL
WALK YOU THROUGH IN DETAIL WHAT
THE 2023 RESOURCES ARE AND WHAT
WE INCLUDED IN THE TOOLKIT.
>>THANK YOU SO MUCH, LORENA.
GOOD AFTERNOON, EVERYONE.
I REALLY APPRECIATE THE
OPPORTUNITY TO JOIN TODAY AND
TALK A LITTLE BIT ABOUT THE
GREAT RESOURCES THAT SAFE TO
SLEEP IS OFFERING THROUGH OUR
DIGITAL TOOLKIT.
SO OUR DIGITAL TOOLKIT HAS BEEN
AROUND A FEW YEARS.
HOWEVER, WE UPDATE IT EVERY YEAR
WITH NEW RESOURCES, NEW CONTENT,
NEW IDEAS FOR YOU AND YOUR
ORGANIZATIONS TO IMPLEMENT.
NOT ONLY DURING SIDS AWARENESS
MONTH, BUT ANY TIME DURING THE
YEAR THAT YOU ARE BEING A
CHAMPION FOR SAFE SLEEP.
SO I ALSO WANT TO PUT A
SHAMELESS PLUG IN FOR THE NEW
SAFE TO SLEEP WEBSITE, WHICH WE
LAUNCHED A FEW MONTHS AGO,
REALLY TO IMPROVE THE EXPERIENCE
THAT YOU HAVE WHEN YOU GO TO THE
WEBSITE.
IT'S GOT BETTER NAVIGATION, IT'S
EASIER TO USE.
WE DO HOPE YOU GUYS WILL CHECK
IT OUT.
THE IMAGE ON THE RIGHT IS A
SCREEN SHOT OF OUR SIDS
AWARENESS MONTH DIGITAL TOOLKIT
LANDING PAGE.
ON THE LEFT WE'VE JUST LISTED A
FEW OF THE MAIN ITEMS YOU WILL
FIND THERE.
YOU JUST HEARD LORENA TALK ABOUT
THE CLEAR THE CRIB CHALLENGE.
SO LOADS OF INFORMATION ON THAT
ACTIVITY AS WELL AS THE
RESOURCES SHE MENTIONED AND
OTHERS CAN BE FOUND IN THE
TOOLKIT.
ALSO SHAREABLE CONTENT LIKE
SOCIAL MEDIA CARDS AND GRAPHICS,
EXAMPLES OF SOCIAL MEDIA
MESSAGES THAT YOU CAN USE ON
YOUR CHANNELS, BOTH IN ENGLISH
AND SPANISH.
WE'VE ALSO GOT SOME GUIDANCE FOR
YOU ON HOW TO ADDRESS UNSAFE
SLEEP IMAGES YOU SEE ON SOCIAL
MEDIA.
LIKE LORENA MENTIONED, SOCIAL
MEDIA IS REALLY EFFECTIVE AT
INFLUENCING BEHAVIORS.
AND SOMETIMES WE SEE THAT
DESPITE FOLKS' BEST EFFORTS, IN
TRYING TO BE A CHAMPION FOR SAFE
SLEEP, THEY MIGHT POST SOMETHING
UNINTENTIONALLY THAT HAS THINGS
IN THE CRIB OR SHOWS BABY WITH A
HAT ON.
SO WE GIVE SOME GUIDANCE ON HOW
TO KINDLY ADDRESS THOSE
INSTANCES.
AND THEN WE'VE GOT A VERY, VERY
LONG LIST OF FANTASTIC RESOURCES
FROM OUR PARTNERS AND
COLLABORATORS, SOME OF WHICH YOU
WILL HEAR ABOUT TODAY.
AGAIN, DEFINITELY ENCOURAGE YOU
TO CHECK OUT THE TOOLKIT.
WE WILL KEEP IT UPDATED LEADING
UP INTO OCTOBER.
SO COME BACK AND SEE WHAT'S NEW.
SO THE NEXT FEW SLIDES I'M GOING
TO HIGHLIGHT A FEW ITEMS.
LIKE I SAID, GO CHECK OUT THE
TOOLKIT, SEE WHAT WE HAVE TO
OFFER.
HERE IS ON THE LEFT A VERY LONG
LIST OF OUR RESOURCES FROM OUR
PARTNERS AND COLLABORATORS.
PLEASE CHECK THOSE OUT.
WE'VE GOT VIDEOS, LINKS THERE,
HELPFUL WEBSITES AND WEBPAGES,
DOWNLOADABLE MATERIALS, ET
CETERA.
ON THE RIGHT, JUST A FEW
EXAMPLES OF SOME OF THE SOCIAL
MEDIA GRAPHICS THAT YOU'LL FIND
IN THE TOOLKIT.
THESE ARE ALL FREE TO DOWNLOAD
AND WE DEFINITELY ENCOURAGE YOU
TO USE THEM ON YOUR CHANNELS IN
SUPPORT OF YOUR ACTIVITIES.
NEXT SLIDE.
WE HAVE ALSO BEEN EXPANDING OUR
LIBRARY OF RESOURCES FOR
COMMUNITIES OUTSIDE OF THE
ENGLISH SPEAKING COMMUNITY.
WE HAVE SPANISH RESOURCES, WHICH
YOU WILL SEE SOME FEATURED HERE.
WE HAVE FRENCH AND ARABIC
RESOURCES.
IN THE TOOLKIT YOU WILL FIND
LINKS TO NEW BOOKLETS AND
HANDOUTS.
NEW SOCIAL MEDIA GRAPHICS AND
WE'VE GOT SOME SPANISH SOCIAL
MEDIA CONTENT FOR YOU AS WELL.
I JUST LOVE OUR NEW BOOKLET
THERE IN THE MIDDLE.
WE JUST RELEASED THIS WITHIN THE
PAST FEW WEEKS, ACTUALLY.
SO WE ARE EXCITED FOR YOU GUYS
TO CHECK THAT OUT.
WHEN YOU VISIT THE WEBSITE, YOU
CAN ALSO ORDER HARD COPIES OF
THE MATERIALS.
MANY OF THE MATERIALS IF YOU ARE
INTERESTED SO PLEASE DO THAT AS
WELL.
NEXT SLIDE.
AND YOU MAY HAVE HEARD LORENA
MENTION THIS WHEN SHE WAS
TALKING ABOUT CLEAR THE CRIB.
THIS IS ONE OF OUR VERY POPULAR
MATERIALS.
IT IS THE SAFE SLEEP ENVIRONMENT
HANDOUT.
IT'S A GREAT GO-TO RESOURCE, NOT
ONLY FOR EDUCATING FOLKS ON HOW
TO HELP REDUCE BABY'S RISK OF
SLEEP-RELATED DEATH, IT IS ALSO
A GREAT CONVERSATION STARTER.
SO NOT ONLY SOMETHING YOU CAN
LEAVE BEHIND WITH FOLKS OR PUT
INTO CONFERENCE PACKETS OR WHAT
HAVE YOU.
SOMETHING YOU CAN ALSO SIT DOWN
WITH PATIENTS OR CLIENTS OR
FRIENDS AND FAMILY TO TALK A
LITTLE BIT ABOUT A SAFE SLEEP
ENVIRONMENT.
NEXT SLIDE.
AND THEN FINALLY, LORENA TEASED
SOME OF OUR INSTAGRAM REELS.
BUT THESE ARE TWO OTHER ONES
HERE ON THE SCREEN.
WE HAVE BEEN DOING A LOT OF WORK
IN THIS SPACE, TRYING TO ADD A
LITTLE BIT OF HUMOR WHERE
APPROPRIATE AND ALSO TAKE
ADVANTAGE OF SOME OF THE TRENDS
WE ARE SEEING ON SOCIAL MEDIA TO
REACH THOSE YOUNGER PARENTS AND
CAREGIVERS SO TRY TO ENTERTAIN
THEM A LITTLE BIT WHILE ALSO
PROVIDING EDUCATION ON SAFE
SLEEP.
IF YOU DON'T FOLLOW US ON
INSTAGRAM, CHECK US OUT THERE.
WE HOPE TO SEE SOME REELS OF
YOUR OWN.
NEXT SLIDE, PLEASE.
AND NOW IT IS MY PLEASURE TO
INTRODUCE TWO OF OUR FOLKS FROM
ONE OF OUR LONG-TERM PARTNERS
CRIBS FOR KIDS.
WE HAVE KELLY JAMES AND DEVON
GEORGE WHO ARE GOING TO TALK
ABOUT PARTNERING FOR SUCCESS.
THANK YOU SO MUCH.
>>I'M HOPING YOU CAN HEAR ME.
I HAD TROUBLE GETTING IN SO I'M
ON MY iPHONE.
I WOULD LIKE TO WELCOME EVERYONE
AND THANK YOU FOR JOINING TODAY.
MY NAME IS KELLY JAMES AND I'M
THE SOCIAL MEDIA MANAGER AT
CRIBS FOR KIDS.
I'M JOINED TODAY BY CRIBS FOR
KIDS CHIEF PROGRAMS OFFICER
DEVON GEORGE.
WE WERE FOUNDED IN 1998 IN
PITTSBURGH AS A PROGRAM TO
PROVIDE SAFE SLEEP EDUCATION AND
A SAFE SLEEP ENVIRONMENT TO
FAMILIES WHO OTHERWISE COULD NOT
AFFORD A SAFE CRIB FOR THEIR
BABIES.
THIS YEAR WE ARE PROUD TO
CELEBRATE OUR 25th ANNIVERSARY
AND ARE GRATEFUL TO BE JOINED BY
OVER 1,800 PARTNER ORGANIZATIONS
NATIONWIDE WHO ARE IMPLEMENTING
OUR FREE PROGRAMS, SUCH AS OUR
NATIONAL SAFE SLEEP HOSPITAL
CERTIFICATION PROGRAM, MANAGED
CARE PRENATAL INCENTIVE PROGRAM,
SAFE SLEEP AMBASSADOR PROGRAM
AND OUR NATIONAL PUBLIC SAFETY
INITIATIVE.
WE ARE PROUD TO BE PART OF THE
SIDS AWARENESS MONTH PLANNING
TEAM SINCE ITS INCEPTION IN
2019.
NEXT SLIDE.
SOCIAL MEDIA IS A GREAT TOOL TO
SPREAD A MESSAGE, BUT IT CAN BE
FRUSTRATING.
SOMETIMES WE FEEL LIKE IT IS
IMPOSSIBLE TO BREAK THROUGH THE
ECHO CHAMBER AND REACH REAL
NUMBERS DUE TO THE ALGORITHM.
THIS CAMPAIGN ENCOURAGES US TO
BAN TOGETHER WITH ONE CLEAR
MESSAGE THROUGHOUT THE MONTH OF
OCTOBER AND BREAK THROUGH THE
WALL AND WE DO IT EVERY YEAR.
LET'S TALK ABOUT WHAT IT TAKES
TO CREATE A SUCCESSFUL CAMPAIGN
TOGETHER.
OUR COLLECTIVE GOAL WITH THIS
CAMPAIGN IS TO REACH AS MANY NEW
OR EXPECTING CAREGIVERS AS
POSSIBLE WITH A SAFE SLEEP
MESSAGE.
YOUR ORGANIZATION MIGHT ALSO
HAVE OUTSIDE GOALS SUCH AS
PROMOTING UPCOMING EVENTS,
WEBINARS, REALLY THE MORE SAFE
SLEEP CONTENT, THE BETTER.
SO IT IS GREAT TO JUST GET
EVERYTHING OUT THERE DURING THE
MONTH OF OCTOBER.
IT IS IMPORTANT TO KNOW YOUR
AUDIENCE.
FOR INSTANCE, CRIBS FOR KIDS OUR
AUDIENCE ON SOCIAL MEDIA IS
LARGELY PARTNERS AND PARTNER
ORGANIZATIONS, HOSPITALS, HEALTH
DEPARTMENTS, COMMUNITY
ORGANIZATIONS.
WE DO HAVE PARENTS AND
CAREGIVERS THAT FOLLOW US, BUT
WE ARE GRATEFUL TO PARTNERS SUCH
AS HEALTHY STARTS ACROSS THE
NATION.
THE SAFE INFANT SLEEP GROUP.
THEY HAVE A WONDERFUL
EVIDENCE-BASED SUPPORT GROUP
THAT IS ALMOST, I THINK IT IS
OVER 150,000 STRONG, PEER TO
PEER, PARENTS TALKING ABOUT SAFE
SLEEP.
WE ARE GRATEFUL TO PARTNER WITH
THEM.
WHEN WE DO WANT TO REACH PARENTS
AND CAREGIVERS WITH NEW
INFORMATION.
IT IS IMPORTANT TO USE CALLS FOR
ACTION IN BOLD LANGUAGE IN THIS
CAMPAIGN TO GET YOUR COMMUNITY
INVOLVED.
AND THAT IS WHERE THE TOOLKIT
COMES IN.
THE TOOLKIT IS INCREDIBLE.
YOU CAN REALLY JUST COPY/PASTE
FROM THERE OR FEEL FREE TO USE
YOUR OWN LANGUAGE.
YOU KNOW HOW TO TALK TO YOUR
COMMUNITY AND YOUR AUDIENCE.
IT IS IMPORTANT TO ENGAGE WITH
YOUR FOLLOWERS.
THIS IS DEFINITELY THE MONTH TO
GET INTO THE COMMENT SECTIONS,
WHICH I KNOW CAN BE DAUNTING
SOMETIMES.
IT IS REALLY IMPORTANT DURING
THIS CAMPAIGN AND DURING THE
MONTH OF OCTOBER TO GET IN THE
COMMENTS SECTION, SHARE
RESOURCES, HELP PEOPLE OUT,
GENTLY GUIDE PEOPLE WHO DON'T
SEEM TO BE DOING SAFE SLEEP
RIGHT BY SHARING THE AAP SAFE
SLEEP GUIDELINES WITH THEM.
THERE IS A LOT OF INFORMATION IN
THE TOOLKIT AS WELL JUST ABOUT
TALKING TO YOUR AUDIENCE ABOUT
SAFE SLEEP.
IT IS IMPORTANT TO ENGAGE WITH
THE HASH TAG.
FOR THOSE OF YOU WHOSE
ORGANIZATION DOESN'T HAVE A
DEDICATED SOCIAL MEDIA PERSON,
IT IS A GREAT IDEA TO PINPOINT A
TEAM MEMBER OR TWO AND ASSIGN
THEM THIS CAMPAIGN FOR THE MONTH
OF OCTOBER.
IT IS AS EASY AS THEM GETTING ON
THE PLATFORMS AND TYPING #CLEAR
THE CRIB CHALLENGE, # SAFE SLEEP
AND THAT GIVES THEM ACCESS TO
WHAT IS GOING ON IN REAL TIME
AND THEY ARE ABLE TO ENGAGE,
FOLLOW, SHARE, LIKE THE
ORGANIZATIONS THAT ARE
PARTICIPATING.
REALLY THOSE FOLLOWS, SHARES AND
LIKES IS HOW WE GET THE NUMBERS
AND BREAK THROUGH THE ALGORITHM
WALL DURING OCTOBER.
SO IT IS A REALLY GOOD IDEA TO
DEDICATE A TEAM MEMBER TO THE
CAMPAIGN.
NEXT SLIDE.
WE ARE TAKING A LITTLE BIT OF A
DIFFERENT APPROACH THIS YEAR,
WHICH WE STARTED TO DO A LITTLE
BIT LAST YEAR, BUT I KNOW THAT
ALL OF YOU REMEMBER THE ALS
CHALLENGE AND HOW INCREDIBLY
VIRAL AND HOW IT TRENDED.
IT WAS YEARS AGO.
THEY DID THE ICE BUCKET
CHALLENGE, BUT THE GIST OF IT
WAS I'M GOING TO DO THIS
CHALLENGE, BUT I'M GOING TO
CHALLENGE THREE OTHER
ORGANIZATIONS OR ADVOCATES OR
CAREGIVERS TO DO THE CHALLENGE
AS WELL.
SO THIS YEAR OUR INTENTION IS TO
MAKE OUR OWN CLEAR THE CRIB
CHALLENGE VIDEOS USING OUR
STAFF, OUR BOARD, FRIENDS OF THE
ORGANIZATION.
BUT WHEN WE POST THEM, I'M GOING
TO TAG THREE OTHER
ORGANIZATIONS, CAREGIVERS OR
ADVOCATES, AND ASK THEM TO TAKE
THE CHALLENGE AS WELL.
WE ARE GOING TO INCENTIVIZE IT
BY MAKING IT A CONTEST.
WE REALLY HOPE ALL OF YOU WILL
JOIN US.
WE'LL ACCEPT THE CHALLENGE, PASS
ON THE CHALLENGE, PAY IT FORWARD
AND SEE IF WE CAN GET THE CLEAR
THE CRIB CHALLENGE TRENDING
DURING THE MONTH OF OCTOBER.
TO ENTER THE CONTEST, ALL YOU
HAVE TO DO IS POST YOUR VIDEO
USING #CLEARTHECRIB AND TAG AT
--@CRIBS FOR KIDS.
ENCOURAGE OTHER PEOPLE TO DO THE
SAME AND THEY WILL BE ENTERED
INTO OUR WEEKLY SAFE SLEEP
CONTEST.
NEXT SLIDE.
WE ARE DOING THE SAME THING THIS
YEAR WITH SAFE SLEEP SNAP.
USE YOUR SOCIAL MEDIA PAGES TO
ENCOURAGE LOCAL PARENTS AND
CAREGIVERS TO POST A SAFE SLEEP
SNAP ON THEIR OWN PERSONAL PAGE.
AGAIN USING THE # SAFESLEEPSNAP,
TAGGING @ CRIBSFORKIDS.
WE WILL ENTER THEM INTO THE
WEEKLY CONTEST.
NEXT SLIDE.
WE LANDED ON FOUR WEEKLY SAFE
SLEEP THEME PRIZES.
SAY THAT THREE TIMES FAST.
SAFE SLEEP THEMED PRIZES FOR
EACH WEEK.
EVERY WEEKEND WE WILL DO A
DRAWING OF EVERYBODY THAT GOT
INVOLVED WITH THE CHALLENGE THAT
WEEK AND THEY'LL HAVE A CHOICE
OF ONE OF THE FOUR, FIRST OF ALL
OUR SAFE SLEEP TOY KIT, SASHA
AND SAMMY.
WE CREATED THEM TO NORMALIZE THE
CULTURE BY HAVING LITTLE GIRLS
AND BOYS LEARN HOW TO PUT THEIR
BABY TO SLEEP SAFELY AND IT HAS
BEEN GREAT, BUT THE THING THAT
WE DIDN'T REALLY THINK ABOUT
WHEN WE CREATED THEM, OUR
PARTNER ORGANIZATIONS HAVE
SKIPPED THEM UP AND LOVE SASHA
AND SAMMY BECAUSE IT IS
SUCCESSFUL A WONDERFUL
EDUCATIONAL TOOL.
THEY ARE ABLE TO TAKE THEM
BEDSIDE TO THE HOSPITALS.
THEY ARE ABLE TO TAKE THEM TO
CONFERENCES, TO EVENTS AND
DEMONSTRATE SAFE SLEEP WITH A
LITTLE MINIVERSION.
THAT IS ONE OF OUR PRIZES.
WE ARE OFFERING THE WORKING
MOM'S BREAST FEEDING KIT,
BECAUSE WE ALL KNOW THAT BREAST
FEEDING CORRELATES DIRECTLY WITH
SAFE INFANT SLEEP.
WE REALLY WANT TO ENCOURAGE MOMS
WHEN THEY ARE DONE WITH THEIR
MATERNITY LEAVE TO GO FORWARD
AND TRY TO MAKE IT AS EASY AS
POSSIBLE TO CONTINUE
BREASTFEEDING IN THE WORK PLACE.
THE THIRD PRIZE IS OUR SAFE
SLEEP SURVIVAL KIT.
THIS IS THE BIG VERSION OF THE
KIT FOR HUMAN BABIES.
OUR WEARABLE BLANKET, ONSIE WITH
THE ABC MESSAGE, CHARLIE'S KIDS
BOARD BOOK AND A PIECE OF
EDUCATION AND THEN WE HAVE THE
BABY SHOWER IN A BOX, WHICH IS
AN INCREDIBLE GIFT FOR ANY NEW
MOM.
THIS ENCOURAGES SAFE SLEEP.
IT HAS ALL THE PRODUCTS IN IT.
IT HAS OTHER SAFE INFANT
PRODUCTS IN IT FOR OTHER ASPECTS
OF INFANT SAFETY.
WE REALLY HOPE YOU ALL WILL
ACCEPT OUR CHALLENGE.
IF YOU WOULD LIKE TO BE DIRECTLY
CHALLENGED, IF THIS SOUNDS LIKE
FUN TO YOU, PLEASE SEND ME AN
E-MAIL AT KJAMES@CRIBSFORKIDS
ORGANIZE.
WE ARE REALLY EXCITED AND JUST
CAN'T WAIT TO CHALLENGE.
I'M GOING TO LET DEVON GEORGE
TAKE OVER, OUR CHIEF PROGRAMS
OFFICER.
SHE IS GOING TO TALK ABOUT HOW
SHE HAS GOTTEN OUR HOSPITALS
INVOLVED IN THE PAST AND WAYS
THEY CAN JOIN THE CAMPAIGN THIS
YEAR IN ORDER TO REACH THEIR
OUTREACH GOALS.
NEXT SLIDE, PLEASE.
TAKE IT AWAY, DEVON.
>>THANK YOU SO MUCH.
MY NAME IS DEVONGEORGE AND I'M
GOING TO TALK ABOUT CRIBS FOR
KIDS SAFE SLEEP NATIONAL
CERTIFICATION HOSPITAL PROGRAM
AND SAFE SLEEP SNAP.
OUR SAFE SLEEP HOSPITAL PROGRAM
RECOGNIZES HOSPITALS FOR THE
CARE, TRAINING AND EDUCATION
THEY PROVIDE IN HOSPITALS EARN
CERTIFICATION AT THE BRONZE,
SILVER OR GOLD LEVEL DEPENDING
ON THAT CARE.
GOLD SAFE SLEEP HOSPITALS NEED
TO COMPLETE A MINIMUM OF TWO
COMMUNITY OUTREACH EFFORTS
ANNUALLY.
THAT IS WHERE CLEAR THE CRIB AND
THE SIDS AWARENESS MONTH COMES
IN.
OUR HOSPITALS THAT PARTICIPATE
IN OCTOBER ACTIVITIES ARE ABLE
TO USE THIS PARTICIPATION FOR
ONE OF THE TWO MINIMUM REQUIRED
OUTREACH CHANNELS.
SO WHETHER IF YOU ARE ON AND YOU
ARE PART OF A HOSPITAL OR YOU
ARE A PARTNER WHO WORKS WITH A
HOSPITAL, IF YOUR HOSPITAL IS
ALREADY GOLD CERTIFIED SEEKING
TO UP GRADE TO GOLD OR APPLYING
FOR INITIATE CERTIFICATION, SIDS
AWARENESS MONTH GIVES THAT
OPPORTUNITY FOR COMMUNITY
OUTREACH FOR THIS PURPOSE AND
DOES ALL THAT GREAT EDUCATION
ALONG WITH IT.
THE PHOTO YOU SEE ON THE SLIDE
SHOWS ONE OF OUR HOSPITALS THAT
DID JUST THAT IN 2022.
BOSTON CHILDREN'S HOSPITAL, ONE
OF OUR GOLD SAFE SLEEP
CERTIFIED.
THEY SET UP A CRIB IN THE LOBBY,
WHETHER THERE WERE VISITORS TO
THE HOSPITAL OR STAFF OR NURSING
STUDENTS FOR CLINICAL ROTATIONS,
EVERYONE COULD PARTICIPATE.
THEY FILM, THEY SHARED, THEY HAD
A BLAST.
WE HOPE OTHER HOSPITALS WILL DO
THE SAME THING.
CRIBS FOR KIDS INVITES YOU TO
LEARN MORE ABOUT THAT NEXT
MONTH.
CRIBS FOR KIDS IS CELEBRATING
OUR 25th ANNIVERSARY IN 2023.
WE ARE HOSTING FREE MONTHLY SAFE
SLEEP CHAMPION WEBINARS.
ON AUGUST 25th AT NOON WE WILL
TALK ABOUT HOW TO PARTICIPATE IN
SIDS AND SIDS AWARENESS MONTH
MONTH.
THE SAFE SLEEP CHAMPIONS FROM
BOSTON CHILDREN'S.
SO IF YOU ARE ABLE TO JOIN US
LIVE, GREAT, OR YOU CAN COME
BACK TO OUR SITE LATER AND WATCH
THE RECORDING OF THE LIVE
WEBINAR.
THE QR CODE TAKES YOU TO THE
REGISTRATION PAGE OR YOU CAN
FIND IT IN THE ABOUT MENU ITEM
AT CRIBS FOR KIDS.ORG.
FOLLOW CRIBS FOR KIDS ACROSS ALL
SOCIAL MEDIA PLATFORMS.
@CRIBSFORKIDS.
I'M GOING TO WELCOME NATASHA
SHULL FROM CHARLIE'S KIDS.
>>THANK YOU, DEVON.
GOOD AFTERNOON, EVERYBODY.
MY NAME IS NATASHA SHULL AND I'M
THE EXECUTIVE DIRECTOR OF
CHARLIE'S KIDS FOUNDATION.
WE ARE A FAMILY FOUNDATION THAT
WAS FOUNDED ON CHARLIE'S FIRST
BIRTHDAY IN APRIL OF 2011.
SADLY, CHARLIE PASSED AWAY FROM
SIDS.
SO HIS PARENTS, DR. SAM HENSKRKS
E AND LAURA HENKE TOOK THEIR
TRAGEDY AND TURNED IT INTO
ADVOCACY TO HELP NO FAMILY
EXPERIENCE WHAT THEY DID.
SO OVER THE PAST 12 YEARS, THEY
HAVE REALLY BEEN ADVOCATING FOR
SAFE SLEEP AND THE FIRST WAY
THIS HAPPENED WAS THROUGH THE
CREATION OF OUR BOOK, WHICH IS
"SLEEP BABY SAFE AND SNUG."
KELLY MENTIONED IT AS A PART OF
THEIR KIT.
TWO YEARS AGO WE CREATED A
DIGITAL RESOURCE CENTER FOR
PEOPLE TO FIND SHORT VIDEOS, 15
SECONDS LONG AND 30 SECONDS LONG
THAT SHARE THE SAFE SLEEP
MESSAGE IN A WAY THAT NEW
PARENTS AND CAREGIVERS
UNDERSTAND.
NEXT SLIDE.
AND I AM EXCITED TO SHARE WITH
YOU THAT WE NOW HAVE, WE JUST
LAUNCHED OUR SERIES IN SPANISH.
SO I'M GOING TO SHARE WITH YOU
ONE OF OUR VIDEOS THAT IS IN OUR
LIBRARY AND THE SPANISH VERSION
AS WELL FOR YOU.
SO PLEASE ENJOY.
>>PRACTICING SAFE SLEEP AT 2:00
A.M. IS HARD.
IT IS OKAY TO ASK FOR HELP.
CONNECT WITH A FRIEND, ANOTHER
MOM, YOUR PARTNER, A SAFE SLEEP
SUPPORT GROUP.
CONNECT WITH WHOEVER YOU CAN TO
STAY AWAKE SO YOU CAN PUT YOUR
BABY TO SLEEP SAFELY.
[ VIDEO IN SPANISH ]
>>NEXT SLIDE, PLEASE.
SO THIS WAS ACTUALLY WHERE YOU
CAN FIND IF VIDEOS.
THEY ARE FREE, DOWNLOADABLE,
SHAREABLE, YOU JUST GO TO OUR
WEBSITE, CLICK ON OUR VIDEOS.
YOU WILL SEE THEM IN ENGLISH AND
THERE IS A BUTTON FOR THEM IN
SPANISH.
LIKE I SAID, THERE'S NINE OF
EACH VERSION AND YOU CAN USE
THIS QR CODE FOR MATERIALS OF
YOUR OWN AND TO SHARE.
THESE ARE EXAMPLES, I KNOW
LORENA HIT ON THE IMPACT
OBJECTIVE NORMS THAT ARE ON
SOCIAL MEDIA AND WE REALLY,
REALLY WANT TO TRY TO MAKE AN
IMPACT AS LOTS OF PEOPLE,
ESPECIALLY NEW PARENTS, ARE
GIVING THEIR INFORMATION ONLINE.
SO IF THESE VIDEOS ARE ABLE TO
BE SHARED, POSTED, YOU CAN SEE
THE DIFFERENT WAYS THAT WE HAVE
USED THEM.
SO FEEL FREE TO ACCESS AND USE
THEM IN YOUR CAMPAIGNS AND IN
YOUR MESSAGING AND THROUGHOUT
SIDS AWARENESS MONTH AS A WAY TO
REALLY ENCOURAGE BOTH PROVIDERS
AND CAREGIVERS TO PRACTICE SAFE
SLEEP.
NEXT SLIDE.
ANOTHER THING THAT WE CREATED
WERE PRINTABLE HANDOUTS THAT HAS
THE QR CODE THAT TAKES PEOPLE TO
THE VIDEOS.
SO THESE ARE WAYS TO ENGAGE
OTHER COMMUNITY MEMBERS.
WE REALIZE THAT ON THE ONLINE
PLATFORM, THINGS ARE SHAREABLE.
ALSO FOR INSTANCE FOR ME, I WENT
TO MY CHILDREN'S PEDIATRICIAN
OFFICE AND THEY HAVE A QR CODE
ABOUT VACCINE.
I SAID CAN I GIVE YOU A QR CODE
FOR A HANDOUT FOR SAFE SLEEP AND
THEY SAID SURE.
THE IDEA CAME ABOUT TO MAKE
HANDOUTS THAT CAN BE USED IN A
VARIETY OF PLACES.
THESE ARE THE FOUR HANDOUTS WE
HAVE.
THEY ARE AVAILABLE ON OUR
WEBSITE UNDER THE TAP SOLUTION.
THESE ARE FOR YOU TO USE AT YOUR
DISCRETION.
WE HAVE BEEN THINKING OUTSIDE
THE BOX, WHICH YOU WILL SEE IN A
COUPLE OF SLIDES.
THIS IS LIKE THE PAPER VERSION
OF SHARING THE VIDEOS AND THEY
ARE AVAILABLE FOR YOU GUYS.
NEXT SLIDE.
SO WE REALLY BELIEVE THAT SAFE
INFANT SLEEP IS EVERYONE'S
BUSINESS.
IT IS NOT JUST THE BUSINESS OF,
YOU KNOW, THE NICHD, IT IS NOT
JUST, YOU KNOW, ALL THE
ORGANIZATIONS HERE COMING
TOGETHER TO PUSH THIS MESSAGE
OUT.
THE MORE THAT WE NORMALIZE SAFE
INFANT SLEEP AND IT BECOMES
ACCESSIBLE VISUALLY AND
COMMUNICATED, THE MORE PEOPLE
WILL BE DOING IT.
THE CAMPAIGN FOR TOBACCO FREE
KIDS REALLY HELPED DECREASE THE
AMOUNT OF SMOKING THROUGH
EDUCATION.
SO WE REALLY BELIEVE THAT WITH
EVERYONE WORKING TOGETHER DURING
SIDS AWARENESS MONTH AND COMING
OUT WITH, YOU KNOW, CONSISTENT
MESSAGING FOR SAFE SLEEP, WE
WILL MAKE AN IMPACT AND
ENCOURAGE PEOPLE TO CHANGE THEIR
BEHAVIOR AND KEEP EVERY BABY
AWAY FOR EVERY SLEEP.
NEXT SLIDE.
THIS IS OUR THINK OUTSIDE THE
BOX SLIDE I WAS SHARING WITH
YOU.
THIS IS WHERE WE WANT TO
ENCOURAGE EVERYONE TO THINK OF
WAYS TO ALSO ENGAGE COMMUNITY
PARTNERS THAT YOU MIGHT NOT
TYPICALLY GO TO.
SO WHETHER IT'S, YOU KNOW, ONE
OF YOUR KID'S DOCTORS, A
PEDIATRICIAN'S OFFICE, LIKE I
MENTIONED OR WHETHER, YOU KNOW,
YOU ARE OUTSIDE AND YOU GO TO A
SIDEWALK AND YOU JUST MAKE A
NOTE ABOUT SAFE SLEEP, WE REALLY
THINK THAT THE MORE DURING
OCTOBER AND SIDS AWARENESS MONTH
WE SHARE THE MESSAGE, THE MORE
PEOPLE WILL GET IT FROM
DIFFERENT ANGLES AND DIFFERENT
PERSPECTIVES AND IT WILL REALLY
START TO MAKE A DIFFERENCE.
SO WE JUST WANT TO ENCOURAGE YOU
TO SHARE THE MESSAGE AND FEEL
FREE TO USE OUR VIDEOS AND OUR
FLYERS WHILE DOING SO.
THANKS SO MUCH.
NOW YOU'LL GET TO HEAR FROM
ALISON JACOBSON AT FIRST CANDLE.
>>THANKS, NATASHA.
I'M ALISON JACOBSON, THE
EXECUTIVE DIRECTOR OF FIRST
CANDLE.
A NATIONAL NONPROFIT
ORGANIZATION.
WE WERE ORGANIZED BACK 40 YEARS
AGO.
WE'VE BEEN AROUND QUITE SOME
TIME.
I LOST MY SON TO SIDS IN 1997.
SO FOR ME, THIS IS A PASSION AS
WELL AS A MISSION.
AND VERY EXCITED TO HAVE BEEN
PART OF THIS CAMPAIGN SINCE ITS
INCEPTION AS WELL AND JUST
EXCITED TO HAVE EVERYBODY HERE
AS A PART OF THIS AND WANTING TO
MOVE FORWARD.
NEXT SLIDE, PLEASE.
SO WE'VE TALKED A LOT ABOUT WHAT
WE CAN DO ONLINE AND ENGAGING
PEOPLE.
I REALLY WANT TO SPEND SOME TIME
TALKING ABOUT HOW YOU CAN GET
THOSE PARTNERS IN PERSON ON THE
GROUND IN YOUR COMMUNITY.
BECAUSE LIKE NATASHA SAID, WE
NEED TO GET EVERYBODY INVOLVED.
THIS JUST ISN'T GRANDPARENTS AND
FAMILY, THIS IS EVERYBODY WHO
COMES IN CONTACT WITH THAT
FAMILY.
THAT COULD BE THE PERSON WHO
WORKS AT THE GROCERY STORE, THE
LIBRARIAN, EVERYBODY.
SO THIS IS AN OPPORTUNITY IN
OCTOBER TO REALLY IDENTIFY THOSE
TRUSTED COMMUNITY PROVIDERS AND
GET THEM INVOLVED.
I WANT TO TELL YOU A LITTLE BIT
ABOUT THE PROGRAM WE'VE DONE
WITH COMMUNITIES CALLED LET'S
TALK COMMUNITY CHATS.
BECAUSE THIS IS SOMETHING YOU
CAN UTILIZE IN OCTOBER WITH THE
SAFE SLEEP AWARENESS MONTH.
NEXT SLIDE, PLEASE.
SO ONE OF THE THINGS I THINK
THAT IS SO IMPORTANT TO
RECOGNIZE IS THAT IT IS NOT A
ONE MESSAGE FITS EVERYBODY,
RIGHT?
THE WAY WE TALK TO DADS, THE WAY
WE TALK TO MOMS, THE WAY WE TALK
TO GRANDPARENTS DEFINITELY HAS
TO BE DIFFERENT BECAUSE THEY
HEAR IT DIFFERENTLY.
AND WE ALL HEAR THINGS IN A
DIFFERENT WAY.
IN FACT, BACK IN 2019, WE DID
FOCUS GROUPS WITH THREE MARKETS
IN DETROIT, IN ATLANTA, GEORGIA,
AND NEW HAVEN, CONNECTICUT,
WHERE WE TALKED TO DADS.
WE TALKED TO MOMS.
WE TALKED TO GRANDPARENTS AND WE
TALKED TO CAREGIVERS.
WHAT WE HEARD IS DADS WANT TO
HEAR FROM OTHER DADS.
THEY SOMETIMES FEEL THEY ARE
PUSHED ASIDE AT THE
PEDIATRICIAN'S OFFICE OR ANY
SORT OF CAREGIVER.
SO THEY WANT TO HEAR FROM
ANOTHER DAD.
WE KNOW GRANDMA ISN'T
NECESSARILY WHO WE THINK.
SHE IS NOT THERE KNITTING AND
WEARING PEARLS.
SHE MAY HAVE HER SECOND FAMILY
THAT SHE IS DEALING WITH.
SHE MAY HAVE ANOTHER CHILD THAT
IS 6 OR 7 HERSELF.
GRANDMA IS BUSY AND WE NEED TO
ACKNOWLEDGE THAT WHEN WE ARE
TALKING TO HER.
WE HAVE TO REALIZE MOMS DON'T
NECESSARILY TRUST WHAT THEY HEAR
FROM THE HEALTH CARE PROVIDERS.
THERE IS IMPLICIT BIAS.
WE ARE REALLY DEALING IN THOSE
AT-RISK BLACK COMMUNITIES WHERE
THE RATES SOMETIMES ARE 12 TIMES
HIGHER, 14 TIMES HIGHER.
AND WE KNOW THAT THE TRUSTED
CARE PROVIDER IN THOSE
COMMUNITIES ISN'T NECESSARILY
THE NURSE OR THE PEDIATRICIAN.
SO WE REALLY NEED TO MAKE SURE
WHO IS DELIVERING THAT MESSAGE
IS SOMEONE THAT IS ALREADY KNOWN
AND TRUSTED.
THEY FEEL THEY KNOW WHAT IS BEST
FOR THEIR BABY, SO WE CAN'T JUST
DELIVER MESSAGES, EVEN LIKE THIS
OF CLEAR THE CRIB SAYING JUST
TAKE THIS OUT.
WE NEED TO EXPLAIN WHY.
NO ONE REALLY WANTS TO DO
SOMETHING JUST BEING TOLD TO DO
IT.
THEY WANT TO UNDERSTAND WHY.
AS LORENA SAID BEFORE, ALL OF
THOSE RESOURCES THAT ARE
AVAILABLE ON THE NICHD'S WEBSITE
ARE GREAT CONVERSATION STARTERS.
THEY SHOULDN'T BE THE END
PRODUCT.
THEY SHOULD ALLOW YOU TO HAVE
CONVERSATIONS.
WE ALSO HAVE TO ACKNOWLEDGE THAT
THERE ARE SOCIAL DETERMINANTS OF
HEALTH THAT PREVENT THEM FROM
ACCESSING SOME OF THIS CARE AND
EDUCATION IN SUPPORT.
IT IS GREAT TO DO THESE ONLINE
THINGS, BUT IF MOM IS WORKING
FROM 8:00 IN THE MORNING TO 5:00
AT NIGHT AND HAS THREE OTHER
KIDS TO CARE FOR, SHE MAY NOT BE
THERE.
SHE MAY NOT GET INTO HER
DOCTOR'S OFFICE BECAUSE OF
TRANSPORTATION OR CARE GIVING
ISSUES.
IT IS IMPORTANT TO MEET FAMILIES
WHERE THEY ARE AT, LITERALLY AND
FIGURATIVELY.
NEXT SLIDE, PLEASE.
AND EVERYONE HAS A STORY.
LIKE I SAID, THIS IS NOT A ONE
SIZE FITS ALL.
IT'S IMPORTANT TO UNDERSTAND
WHAT THE CULTURAL BACKGROUND IS,
WHAT THE HISTORY IS, WHAT -- HOW
THEY HAVE BEEN IMPACTED, THAT
FAMILY, BEFORE.
SO DON'T ASSUME THAT THE
40-YEAR-OLD MOM WHO HAS FOUR
KIDS ALREADY UNDERSTANDS ABOUT
SAFE SLEEP.
SHE MAY NOT.
OR DON'T ASSUME THAT THE
16-YEAR-OLD GIRL WHOSE GOT HER
HEAD BURIED IN THE PHONE ISN'T
LISTENING TO YOU.
WE HAVE TO CHECK OUR OWN BIASES
WHEN WE HAVE THIS CONVERSATION.
AND SELF-REFLECTION IS REQUIRED.
WE DO A LOT IN THE COMMUNITY AND
QUITE FRANKLY WE'VE DEALT WITH A
LOT OF DUALISM SOCIAL WORKERS
WHO ARE RELUCTANT TO TALK ABOUT
SAFE SLEEP BECAUSE THEY DID
THINGS WHERE IT MAY NOT HAVE
BEEN SAFE.
AND SO THEY FEEL UNCOMFORTABLE
AND ALMOST HYPOCRITICAL TALKING
ABOUT IT.
SO WE NEED TO TALK THROUGH THAT
WITH THEM AND GUIDE THEM ABOUT
THAT AND UNDERSTAND OUR OWN
LIVED EXPERIENCES.
WE HAD ONE DOOLA WHO CAME AT A
COMMUNITY CHAT SAYING SHE IS NOT
COMFORTABLE TALKING TO THE
LGBTQ+ COMMUNITY, THAT IS FINE.
BUT WE NEED TO FIND SOMEONE WHO
IS.
WHEN WE TALK ABOUT IMPLICIT
BIAS, WE NEED TO DO
SELF-REFLECTION AND WHY DO I
BELIEVE WHAT I BELIEVE AND HOW
IS THAT IMPACTING HOW I GIVE
MESSAGES TO A MOM, TO A YOUNG
MOM, TO AN OLDER MOM, TO A MOM
WHO HAS BEEN INCARCERATED, TO A
DAD WHO IS SINGLE PARENT AND
TRYING TO DO IT.
WHERE DO MY BELIEFS COME FROM?
IS IT HOW I GREW UP?
IS IT THE COMMUNITY I'M IN?
IS IT MY OWN EXPERIENCE HAVING
LOST A CHILD?
AND HOW DO I ADDRESS THAT AND
MOVE FORWARD.
SO I WOULD ASK YOU TO LOOK AT
THE RESOURCES YOU HAVE.
WHO CAN YOU PARTNER WITH IN THE
COMMUNITY AND WHAT ARE YOUR OWN
BIASES TOWARDS SAFE SLEEP THAT
MIGHT BE IMPACTING HOW YOU ARE
DELIVERING THIS MESSAGE IN
OCTOBER.
NEXT SLIDE, PLEASE.
SO LIKE I SAID, ONE OF OUR BIG
INITIATIVE IS LET'S TALK
COMMUNITY CHATS.
AT FIRST CANDLE, WE ACKNOWLEDGE
WE CANNOT GO INTO COMMUNITIES
THAT ARE PRIMARILY BLACK,
LOW-INCOME AND TALK TO THEM.
THEY ARE NOT GOING TO LISTEN TO
US, NOR SHOULD THEY.
WE HAVEN'T GAINED THEIR TRUST.
WE DON'T HAVE ANY CREDIBILITY.
SO WE PARTNER WITH ORGANIZATIONS
THAT ARE ALREADY ESTABLISHED IN
THE COMMUNITY.
THAT COULD BE A FATHERHOOD
INITIATIVE, A BLACK DOULAS
ORGANIZATION, OR BLACK NURSES
ORGANIZATION, A CHURCH OR SOME
FAITH-BASED COMMUNITY, WHOEVER
IS ALREADY ESTABLISHED IN THAT
COMMUNITY AS A TRUSTED SOURCE.
WE THEN EDUCATE DOULAS, DADS,
GRANT PARENTS TO BECOME
FACILITATORS AND TALK ABOUT SAFE
SLEEP AS WELL AS BREASTFEEDING
SUPPORT.
DURING SAFE SLEEP AWARENESS
MONTH, YOU CAN SET UP A CLEAR
THE CRIB.
YOU CAN IDENTIFY THE PARTNER IN
THE COMMUNITY TO WORK WITH.
DO IT AT THEIR CENTER AND THEN
IDENTIFY FACILITATORS, PEOPLE,
ADVOC
ADVOCATES, WHO WANT TO WORK WITH
YOU.
A GRANDPARENT, DADS.
DADS WANT TO HEAR FROM OTHER
DADS.
MAYBE YOU CAN DO A CLEAR THE
CRIB CHALLENGE AT A BARBERSHOP
AND TRAIN A DAD TO DO IT WITH
OTHER DADS.
IT COULD BE AT A BOWLING ALLEY.
THINK ABOUT YOUR CHALLENGES, WHO
YOU ARE DOING THEM WITH AND
PARTNERING WITH.
YOU CAN DO IT ONCE A WEEK DURING
OCTOBER.
FOR THOSE OF YOU WHO HAVE BEEN
AROUND LONGER, WE DID SIDS
SUNDAYS AND WE WORKED WITH THE
BLACK CHURCHES TO HAVE ONE WEEK
DURING A SUNDAY SERVICE IN
OCTOBER TO TALK ABOUT SAFE
SLEEP.
WOULDN'T IT BE GREAT TO DO A
SAFE SLEEP CLEAR THE CRIB
CHALLENGE AT A CHURCH ONE
SUNDAY?
AND AT A LAUNDRY MAT AND A
COMMUNITY CENTER OR A PARK OR
EVENT.
SO THINK ABOUT WHO YOU COULD
PARTNER WITH TO GET THEM
INVOLVED IN THIS, EVEN AT A
LIBRARY, AS I SAID.
THINK ABOUT WHO WANTS TO PARTNER
WITH YOU.
GET THEM EXCITED ABOUT THAT.
EXPLAIN HOW IT IMPACTS EVERYONE
IN THE COMMUNITY AND HOW THEY
CAN BE A LEADER AND BECOME A
SAFE SLEEP CHAMPION BY HELPING
YOU.
AND THEN HELP UNDERSTAND THAT,
AGAIN, IT IS NOT ENOUGH, IN MY
OPINION, TO JUST DO THE CLEAR
THE CRIB.
IT IS A CONVERSATION STARTER.
WHY SHOULDN'T THERE BE A BLANKET
IN THE CRIB?
BECAUSE THERE ARE PROBABLY A LOT
OF FAMILIES WHO HAVE A QUILTED
BLANKET THAT GRANDMA MADE THAT
SAY IT IS OKAY TO HAVE IT IN
THERE.
HAVE THIS AS A CONVERSATION
STARTER TO EXPLAIN THE WHYS
ABOUT THE BLANKET BEING OUT, THE
WHYS ABOUT NOT WEARING A HAT.
BECAUSE YOU'VE GOT A LOT OF
COMMUNITIES THAT ARE GOING TO
HAVE THE HAT ON THE BABY.
CULTURALLY FROM HISPANIC
CULTURE, THEY KEEP A HAT ON TO
KEEP EVIL SPIRITS FROM COMING
THROUGH THE FONTENELLE.
YOU WANT TO UNDERSTAND YOUR
COMMUNITY AND IT IS IMPORTANT TO
WORK WITH THOSE TRUSTED
COMMUNITY LEADERS WHO THEY WILL
LISTEN TO.
GETTING A GRANDPARENT INVOLVED
IS REALLY KEY BECAUSE
GRANDPARENTS, GRANDMAS ARE
REALLY THAT TRUSTED SOURCE FOR
SO MANY MOMS.
NEXT SLIDE, PLEASE.
FIRST AND FOREMOST, RESPECT
PARENTS' WISHES AND NEEDS.
BODY LANGUAGE IS IMPORTANT WHEN
YOU ARE TALKING TO THEM.
MAKE SURE YOU ARE OPEN.
ASK OPEN-ENDED QUESTIONS.
WHY DO YOU THINK THIS WAY?
TELL ME WHAT YOU THINK ABOUT
THIS?
LISTEN TO THEM FIRST.
WE HAVE SPENT MANY, MANY YEARS
BUILDING RELATIONSHIPS IN
COMMUNITIES ACROSS THE COUNTRY
BY LISTENING AND LEARNING,
ASKING THEM TO LET US IN AND NOT
TELLING.
CHECK THOSE ASSUMPTIONS OF YOURS
AND ALLOW TIME AND SPACE FOR
THEM TO PROCESS THE INFORMATION
YOU ARE GIVING THEM.
THE GREATEST COMMON DENOMINATOR
IS EXHAUSTION.
MAKE SURE YOU ARE NOT BOMBARDING
THEM WITH TOO MUCH INFORMATION.
WE CAN ONLY TAKE IN SMALL BITS
AT A TIME.
BE THAT TRUSTED CAREGIVER.
LET THEM KNOW THAT YOU ARE NOT
JUDGING THEM.
YOU ARE NOT INSISTING ON THINGS.
YOU ARE HERE TO SUPPORT THEM.
OFFER THEM SUPPORT SERVICES
WHILE YOU ARE AT IT.
THEY MAY NOT KNOW ABOUT WIC.
THEY MAY HAVE HOUSING
INSECURITIES.
FIND OTHER RESOURCES YOU CAN
HELP THEM WITH AND SHARE IN THAT
DECISION MAKING.
I WAS AT A CONFERENCE SOME OF
YOU MIGHT BE AT YESTERDAY FROM
SAFE KIDS AND SOMEBODY TALKED
ABOUT CONSTANTLY HAVING TO HAVE
A CONVERSATION WITH A YOUNG MOM.
SHE WAS 16.
SHE WAS NOT GOING TO MOVE HER
QUEEN SIZE BED OUT OF THAT ROOM
AND SHE HAD NO ROOM FOR A PACK
AND PLAY.
SHE WAS ADAMANT ABOUT IT.
IT TOOK A LOT OF CONVERSATION,
BUT WHAT FINALLY IS THE SOLUTION
THEY WOULD HAVE THE PACK AND
PLAY IN THE HALLWAY AS CLOSE TO
THAT BEDROOM AS POSSIBLE.
BE THAT -- HELP THEM FIND
SOLUTIONS INSTEAD OF JUST SAYING
YOU MUST DO THIS AND IT IS GOING
TO GO SO MUCH FURTHER.
NEXT SLIDE, PLEASE.
SO PLEASE FEEL FREE, YOU CAN
FIND MORE INFORMATION ABOUT LETS
TALK COMMUNITY CHATS.
WE ALSO HAVE DIGITAL RESOURCES
ON OUR SITE THAT YOU CAN USE.
THERE IS A PSA VIDEO WITH A
YOUNG WOMAN AS WELL AS A FAMILY
THAT WE RECORDED.
FEEL FREE TO USE THAT.
IT IS ON OUR YOUTUBE VIDEO AND
REACH OUT WHENEVER YOU LIKE TO
ME.
I'M ALWAYS AVAILABLE.
I DON'T HAVE A SOCIAL MEDIA
PERSON SO IF YOU DM, IT IS ME
YOU ARE GOING TO GET.
I KNOW NOW I'M SUPPOSED TO TURN
IT OVER TO Q&A.
I'M NOT SURE WHO I'M TURNING IT
OVER TO, MAYBE LORENA OR AMBER.
>>YES, MA'AM.
HELLO, EVERYONE.
IS IT ANY WONDER WE REACHED OUT
TO THESE FOLKS TO BE OUR
INAUGURAL PLANNING PARTNERS FOR
SIDS AWARENESS MONTH?
I THINK NOT.
EVERY ORGANIZATION THAT PREPTDED
TODAY AND ALSO THOSE THAT COULD
NOT JOIN US FOR THE WEBINAR
TODAY HAVE BEEN REALLY CLEAR
ABOUT OUR GOALS OF SAFE INFANT
SLEEP, HOW WE INVEST RESOURCES
TO MAXIMIZE THE BENEFIT FOR OUR
ADVOCATE PARTNERS AND REDUCE
DUPLICATION OF MATERIALS.
WE KNOW THAT HAVING ONE
CONSISTENT OR SIMILAR MESSAGE,
FOR EXAMPLE, BABIES SLEEP SAFEST
ON THEIR BACKS, THAT HELPS.
YOU CAN TAILOR THE MESSAGE TO
REACH YOUR AUDIENCE AS ALISON
AND OTHERS SAID.
IT IS ABSOLUTELY IMPORTANT YOU
KNOW WHO YOU ARE SPEAKING TO AND
HOW THEY WILL BEST HEAR YOU.
THERE ARE SOME THINGS THAT DON'T
CHANGE.
BABIES SLEEP SAFEST ON THEIR
BACKS.
HELP US SAY THAT.
HELP US FIND A WAY TO REACH
COMMUNITIES IN YOUR LOCAL AREAS
AND USE AS MANY OF THESE
RESOURCES AS YOU CAN.
WRITE TO US IF YOU HAVE
QUESTIONS ABOUT HOW YOU CAN
UTILIZE SOME RESOURCES.
IF THERE IS SOMETHING WE DIDN'T
COVER WE WOULD LOVE TO HEAR FROM
YOU NOW OR IF YOU HAVE QUESTIONS
ABOUT SOMETHING WE HIGHLIGHTED,
PLEASE, PLEASE POP YOUR
QUESTIONS IN THE CHAT AND WE
WILL BE TAKING THEM LIFE.
SHANARD, WOULD YOU MIND PUTTING
UP THAT SLIDE FOR OUR PARTNERS?
NOBODY.
IT IS SLIDE NUMBER THREE.
IN THE MEANTIME, SOMEONE ASKED
ARE THERE RESOURCES FOR HEARING
IMPAIRED FAMILIES AND VISUAL
IMPAIRMENT FAMILIES?
I BELIEVE THAT ALL OF THE
RESOURCES THAT NICHD POSTS ARE
ADA COMPLIANT.
SO THEY ARE ACCESSIBLE AND CAN
BE ACCESSED BY FOLKS WHO ARE
SIGHT OR HEARING IMPAIRED.
THAT WILL VARY FROM ORGANIZATION
TO ORGANIZATION SIMPLY BECAUSE
IT IS A VERY RESOURCE INTENSIVE
THING FOR ONE TO DO.
FOR THINGS THAT ARE POSTED ON
THE SAFE TO SLEEP WEBSITE, YES,
THEY ARE ADA COMPLIANT OR
ACCESSIBLE.
SLIDE NUMBER THREE, PLEASE.
ANY QUESTIONS?
WE HAVE A SIGNIFICANT
RUSSIAN/UKRAINE POPULATION.
ARE WE GOING TO HAVE RESOURCES?
WE DON'T CURRENTLY HAVE THAT
SPECIFIC LANGUAGE AVAILABLE IN
OUR SUITE OF MATERIALS.
DEFINITELY LET US KNOW IF THERE
ARE LANGUAGES OF HIGH NEED IN
YOUR COMMUNITY BECAUSE FROM TIME
TO TIME WE ASK THE FIELD WHAT
ARE THE HIGHEST NEED LANGUAGES.
LAST TIME WE DID THIS WHICH WAS
MAYBE TWO OR THREE YEARS AGO,
THE TOP TWO LANGUAGE WERE FRENCH
AND ARABIC.
AND WE LISTENED TO YOU AND WE
ARE OFFERING RESOURCES IN THOSE
LANGUAGES.
ARE THERE RESOURCES THAT ADDRESS
CULTURAL OR SOCIAL NORMS AS FAR
AS SLEEPING WITH YOUR BABY?
GREAT QUESTION.
SO THE AMERICAN ACADEMY OF
PEDIATRICS IN 2022 FOR MANY
YEARS HAVE BEEN ISSUING
RECOMMENDATIONS ON SAFE INFANT
SLEEP.
THOSE RECOMMENDATIONS ARE BASED
ON THE LATEST EVIDENCE OF WHAT
REDUCES THE RISK OF SLEEP
RELATED DEATH.
NICHD AND EVERY PARTNER
REPRESENTED HERE, WE ALL ADHERE
TO THOSE RECOMMENDATIONS.
SO I, AT LEAST I WILL SPEAK FOR
THE NICHD.
WE ARE BOUND TO THOSE
RECOMMENDATIONS AND OUR MESSAGES
ARE BASED ON THOSE
RECOMMENDATIONS.
SO WE WON'T TALK ABOUT HARM
REDUCTION BECAUSE FOR US, WE
HAVE A NATIONAL AUDIENCE.
IT IS REALLY TOUGH TO GET INTO
THAT SPACE WITHOUT KNOWING ONE
SPECIFIC FAMILY'S SITUATION AND
THAT FAMILY'S SITUATION MIGHT BE
VERY DIFFERENT FROM A
DIFFERENT -- FROM ANOTHER
FAMILY'S SITUATION.
SO FOR US, THE RISK OF DOING
MORE HARM THAN GOOD IS VERY
REAL.
BUT AT YOUR LOCAL LEVEL, IF YOU
ARE FAMILIAR WITH A FAMILY'S
SPECIFIC LIVING SITUATION, THE
STRESSORS THAT ARE IN THEIR LIFE
AND YOU WANT TO ENGAGE WITH
THEIR PEDIATRICIAN TO TALK ABOUT
SOLUTIONS TO ADDRESSING
BARRIERS, I THINK AS LONG AS YOU
ARE PRESENTING THEM WITH
ACCURATE AND FACT-BASED
INFORMATION AND EMPOWERING THAT
FAMILY TO MAKE INFORMED
DECISIONS TO ADDRESS THOSE
BARRIERS.
THAT MIGHT BE THE MIDDLE GROUND.
REGARDING THE CHARLIE'S KIDS
FILMS, IF WE PURCHASED THE
PERSONIZED VERSIONS WITH OUR
LOGO AT THE END IN ENGLISH, WILL
WE BE ABLE TO GET THEM IN
SPANISH AS WELL?
I WILL LET NATASHA ANSWER THAT
QUESTION.
OKAY.
WELL, MORE QUESTIONS HAVE COME
IN.
I WANT TO REITERATE ALL OF WHAT
WE ARE OFFERING EVEN THOUGH IN
TICHD AND THE SAFE TO SLEEP
WEBSITE ARE HOSTING THE
INFORMATION, WE ARE REALLY JUST
A HOLDING SPACE.
THIS IS A TRUE TEAM EFFORT.
SO I WANT TO ACKNOWLEDGE AND
SHARE MY GRATITUDE FOR MY DEAR
PARTNERS OF THE AMERICAN ACADEMY
OF PEDIATRICS, AMERICAN DISEASE
CONTROL PREVENTION, CHARLIE'S
KIDS FOUNDATION, CRIBS FOR KIDS,
THE NICHD, AND THE UTE
BREASTFEEDING COMMITTEE.
WE WANT TO BREAK OUT OF OUR OWN
BOX AND BETTER REACH PARENTS IN
A MORE SENSITIVE, CULTURALLY
RESPECTFUL MORE INCLUS AIF WAY.
WE MAY NOT ALWAYS HIT THE MARK,
BUT WE ARE TRYING.
AND THE ONLY WAY WE CAN ADVANCE
IN ACHIEVING OUR GOALS IS
EXPOSING OURSELVES TO MORE
INFORMATION, PARTNERING WITH
YOU, LISTENING TO WHAT THE NEEDS
ARE AND HOLDING OURSELVES
ACCOUNTABLE.
PLEASE WRITE TO US AND CONTINUE
TO LET US KNOW WHERE WE ARE
DOING WELL, WHERE WE CAN
IMPROVE.
WE ARE A FEDERAL ORGANIZATION.
THESE ARE YOUR TAX DOLLARS.
WE ARE PUTTING TO WORK.
PLEASE LET US KNOW.
I'M NOT SEEING ANY MORE
QUESTIONS COME IN.
AT THIS POINT, I WILL ASK ALL OF
MY CO-PANELISTS TO PLEASE TURN
ON THEIR CAMERAS AND IF YOU HAVE
FOR THE AUDIENCE ANY MORE
QUESTIONS, SHANARD, IF YOU COULD
PLEASE DISPLAY THE SLIDE WITH
ALL OF OUR CONTACT INFORMATION.
I BELIEVE IT IS SLIDE 40.
I KNOW THAT AMBER AND KELLY AND
DEVON AND NATASHA AND ALISON, WE
ARE ALL MORE THAN HAPPY TO HEAR
FROM YOU.
AGAIN, BETWEEN NOW AND OCTOBER,
WHAT ELSE CAN WE DO?
HOW CAN WE BETTER SUPPORT YOU?
YOU ARE THE ONES IN THE FIELD
HAVING TOUGH CONVERSATIONS WITH
FAMILIES, TRYING TO MEET THEIR
NEEDS.
PLEASE TELL US HOW WE CAN BETTER
SUPPORT YOU.
THAT IS WHY WE ARE HERE.
ANY LAST COMMENTS FROM ANY OF MY
CO-PANELISTS?
PLEASE KNOW I APPRECIATE YOU.
KNOW THAT THOSE OF YOU JOINING
US AT HOME OR FROM YOUR OFFICES,
WE APPRECIATE YOUR TIME.
THANK YOU FOR EVERYTHING YOU
CONTINUE TO DO TO KEEP BABIES
AND FAMILIES SAFE.
YOU INSPIRE US.
YOU HELP US DEVELOP BETTER
RESOURCES.
SO THANK YOU FOR EVERYTHING YOU
DO AND FOR NOW, PLEASE TAKE
CARE, BE WELL AND SEE YOU NEXT
TIME.