1 00:00:05,120 --> 00:00:08,200 >>A VERY WARM WELCOME TO YOU 2 00:00:08,200 --> 00:00:11,680 FOR THIS FIFTH ANNUAL SIDS 3 00:00:11,680 --> 00:00:13,560 AWARENESS MONTH FOR 2023 4 00:00:13,560 --> 00:00:14,840 ACTIVITIES. 5 00:00:14,840 --> 00:00:17,320 MY NAME IS LORENA KAPLAN, I HAVE 6 00:00:17,320 --> 00:00:20,920 THE PRIVILEGE OF LEADING THE 7 00:00:20,920 --> 00:00:27,680 SAFE TO SLEEP AT THE EUNICE 8 00:00:27,680 --> 00:00:28,960 KENNEDY SHRIVER CHILD 9 00:00:28,960 --> 00:00:29,320 DEVELOPMENT. 10 00:00:29,320 --> 00:00:32,320 THE OBJECTIVES FOR THIS YEAR'S 11 00:00:32,320 --> 00:00:34,280 2023 SIDS AWARENESS MONTH ARE 12 00:00:34,280 --> 00:00:35,720 SIMILAR TO LAST YEAR, BUT WE 13 00:00:35,720 --> 00:00:37,880 HAVE TRIED TO REFINE THEM A 14 00:00:37,880 --> 00:00:39,720 LITTLE BIT AS WE HAVE GOTTEN 15 00:00:39,720 --> 00:00:42,000 MORE EXPERIENCE AND LEARNED MORE 16 00:00:42,000 --> 00:00:44,440 ABOUT WHAT YOU NEED TO MAKE YOUR 17 00:00:44,440 --> 00:00:46,200 SIDS AWARENESS MONTH MORE 18 00:00:46,200 --> 00:00:46,520 SUCCESSFUL. 19 00:00:46,520 --> 00:00:50,160 THIS YEAR THE GOAL IS TO 20 00:00:50,160 --> 00:00:52,080 ENCOURAGE HEALTH CARE AND 21 00:00:52,080 --> 00:00:54,680 SERVICE PROVIDERS TO INFORM 22 00:00:54,680 --> 00:00:57,320 ANYONE WHO CARES FOR BABIES OF 23 00:00:57,320 --> 00:01:01,160 WAYS TO REDUCE THE RISK OF 24 00:01:01,160 --> 00:01:03,920 SUDDEN INFANT DEATH. 25 00:01:03,920 --> 00:01:05,160 INTERMEDIARIES AND ANYONE ELSE 26 00:01:05,160 --> 00:01:07,640 PARTICIPATING IN THESE 27 00:01:07,640 --> 00:01:08,800 ACTIVITIES EDUCATIONAL RESOURCES 28 00:01:08,800 --> 00:01:10,720 FOR PARENTS AND CAREGIVERS. 29 00:01:10,720 --> 00:01:13,280 WE WANT TO DRIVE ENGAGEMENT WITH 30 00:01:13,280 --> 00:01:15,120 OUR COLLABORATORS AND OUR 31 00:01:15,120 --> 00:01:17,240 PARTNERS' DIGITAL CONTENT. 32 00:01:17,240 --> 00:01:19,720 WE HAVE DONE A GOOD JOB OF 33 00:01:19,720 --> 00:01:22,360 AMASSING A WIDE VARIETY OF 34 00:01:22,360 --> 00:01:24,040 DIFFERENT RESOURCES YOU CAN 35 00:01:24,040 --> 00:01:26,080 PLUG-AND-PLAY INTO YOUR TAILORED 36 00:01:26,080 --> 00:01:27,480 ACTIVITIES AT THE LOCAL LEVEL. 37 00:01:27,480 --> 00:01:30,040 NEXT SLIDE, PLEASE. 38 00:01:30,040 --> 00:01:32,240 SO WHEN WE STARTED DESIGNING 39 00:01:32,240 --> 00:01:34,920 THIS YEAR'S ACTIVITIES, AS WE 40 00:01:34,920 --> 00:01:37,160 HAVE DONE IN YEARS PAST, WE WENT 41 00:01:37,160 --> 00:01:41,600 BACK TO THE LECTURE TO HIT THE 42 00:01:41,600 --> 00:01:44,880 HOT TOPICS OF SAFE TO SLEEP THIS 43 00:01:44,880 --> 00:01:47,520 YEAR AND THEY WERE GRANTED ON 44 00:01:47,520 --> 00:01:49,480 FACT AND SCIENCE AND ESTABLISHED 45 00:01:49,480 --> 00:01:50,840 BEHAVIOR CHANGE THEORIES. 46 00:01:50,840 --> 00:01:55,480 YOU SEE TO THE RIGHT THIS YEAR'S 47 00:01:55,480 --> 00:01:57,480 ACTIVITIES IS BASED ON PLANNED 48 00:01:57,480 --> 00:01:57,760 BEHAVIOR. 49 00:01:57,760 --> 00:02:01,720 AS A QUICK OVERVIEW, IF WE WANT 50 00:02:01,720 --> 00:02:02,520 SOMEBODY TO CHANGE THEIR 51 00:02:02,520 --> 00:02:04,640 BEHAVIOR OR HOW THEY ARE DOING 52 00:02:04,640 --> 00:02:05,840 SOMETHING, THERE ARE SEVERAL 53 00:02:05,840 --> 00:02:07,680 DIFFERENT THINGS WE NEED TO TRY 54 00:02:07,680 --> 00:02:08,200 TO IMPACT. 55 00:02:08,200 --> 00:02:10,240 SOME OF THEM ARE THEIR ATTITUDES 56 00:02:10,240 --> 00:02:11,680 ABOUT THE SPECIFIC BEHAVIOR WE 57 00:02:11,680 --> 00:02:14,080 WANT THEM TO PRACTICE. 58 00:02:14,080 --> 00:02:15,440 THEIR SUBJECTIVE NORMS. 59 00:02:15,440 --> 00:02:16,440 SO, FOR EXAMPLE, ON SOCIAL 60 00:02:16,440 --> 00:02:18,480 MEDIA, WE KNOW WE ARE EXPOSED 61 00:02:18,480 --> 00:02:20,600 EVERY DAY TO A VARIETY OF 62 00:02:20,600 --> 00:02:21,880 DIFFERENT NORMS OF OUR NETWORK. 63 00:02:21,880 --> 00:02:23,200 AND THOSE ARE THE ONES WE WANT 64 00:02:23,200 --> 00:02:24,920 TO TRY TO IMPACT. 65 00:02:24,920 --> 00:02:27,640 THIS COLLECTIVE EFFORT, YOU, ME, 66 00:02:27,640 --> 00:02:29,560 EVERYONE ON THE WEBINAR WORKING 67 00:02:29,560 --> 00:02:31,960 TOGETHER CAN MORE EFFECTIVELY 68 00:02:31,960 --> 00:02:33,480 IMPACT THOSE OBJECTIVE NORMS. 69 00:02:33,480 --> 00:02:35,320 AND ALSO THE PERCEIVED 70 00:02:35,320 --> 00:02:37,280 BEHAVIORAL CONTROL OF THE PERSON 71 00:02:37,280 --> 00:02:38,560 WHOSE BEHAVIOR WE WANT TO 72 00:02:38,560 --> 00:02:39,200 IMPACT. 73 00:02:39,200 --> 00:02:40,640 THAT IS WHY DIRECT SERVICE 74 00:02:40,640 --> 00:02:42,440 PROVIDERS ARE SO, SO KEY TO 75 00:02:42,440 --> 00:02:43,920 MAKING SURE THAT WE ARE 76 00:02:43,920 --> 00:02:46,320 EQUIPPING OUR PARENTS AND 77 00:02:46,320 --> 00:02:50,280 CAREGIVERS WITH THE RIGHT SKILL 78 00:02:50,280 --> 00:02:51,880 AND KNOWLEDGE TO PRACTICE SAFE 79 00:02:51,880 --> 00:02:53,440 INFANT SLEEP. 80 00:02:53,440 --> 00:02:55,280 ALL OF THESE THINGS WILL IMPACT 81 00:02:55,280 --> 00:02:56,920 THEIR INTENTION TO PRACTICE THAT 82 00:02:56,920 --> 00:02:59,720 BEHAVIOR AND ULTIMATELY FOLLOW 83 00:02:59,720 --> 00:03:02,440 THE AMERICAN ACADEMY OF 84 00:03:02,440 --> 00:03:07,600 PEDIATRICS FOR SAFE INFANT 85 00:03:07,600 --> 00:03:07,800 SLEEP. 86 00:03:07,800 --> 00:03:08,680 WE FOUND INFANT SLEEP 87 00:03:08,680 --> 00:03:11,560 ENVIRONMENTS IN THE LITERATURE, 88 00:03:11,560 --> 00:03:15,680 TV, SOCIAL MEDIA, SOMETIMES ALSO 89 00:03:15,680 --> 00:03:16,920 MAGAZINE, NEWSPAPERS, THEY ARE 90 00:03:16,920 --> 00:03:19,120 OFTEN -- THEY OFTEN INCLUDE 91 00:03:19,120 --> 00:03:22,400 UNSAFE ELEMENTS IN BABY SLEEP 92 00:03:22,400 --> 00:03:22,720 ENVIRONMENTS. 93 00:03:22,720 --> 00:03:24,120 WE ALSO KNOW AND THIS HAS BEEN 94 00:03:24,120 --> 00:03:27,040 THE CASE FOR A WHILE, MEDIA 95 00:03:27,040 --> 00:03:30,160 EXPOSURE TO HEALTH IMAGES CAN 96 00:03:30,160 --> 00:03:33,200 AND DOES INFLUENCE ON A WIDE 97 00:03:33,200 --> 00:03:38,600 VARIETY OF TOPICS INCLUDING SAFE 98 00:03:38,600 --> 00:03:38,960 INFANT SLEEP. 99 00:03:38,960 --> 00:03:40,800 SOCIAL MEDIA CONTRIBUTES TO THE 100 00:03:40,800 --> 00:03:42,720 ADOPTION OF ATTITUDE AND 101 00:03:42,720 --> 00:03:43,000 BEHAVIORS. 102 00:03:43,000 --> 00:03:44,280 SOMETIMES THIS CAN BE FOR THE 103 00:03:44,280 --> 00:03:46,240 GOOD OF A GROUP AND SOMETIMES 104 00:03:46,240 --> 00:03:46,880 NOT SO MUCH. 105 00:03:46,880 --> 00:03:49,280 THIS IS WHERE WE ALL COME IN, 106 00:03:49,280 --> 00:03:50,720 AGAIN, THAT COLLECTIVE EFFORT TO 107 00:03:50,720 --> 00:03:53,080 TRY TO GET FOLKS TO ADOPT THOSE 108 00:03:53,080 --> 00:03:56,120 SAFE BEHAVIORS. 109 00:03:56,120 --> 00:03:58,720 SO THIS YEAR WE ARE REALLY 110 00:03:58,720 --> 00:04:00,560 FOCUSING ON THE CLEAR THE CRIB 111 00:04:00,560 --> 00:04:00,840 CHALLENGE. 112 00:04:00,840 --> 00:04:04,560 WE ARE REALLY HONING IN ON 113 00:04:04,560 --> 00:04:09,400 MAKING SAFE INFANT SLEEP MORE 114 00:04:09,400 --> 00:04:10,400 FUN, LESS GROOM AND DOOM. 115 00:04:10,400 --> 00:04:12,640 THIS IS A SERIOUS TOPIC AND ONE 116 00:04:12,640 --> 00:04:14,680 WE CARE ABOUT A LOT, WE KNOW 117 00:04:14,680 --> 00:04:16,600 PEOPLE PAY MORE ATTENTION IF WE 118 00:04:16,600 --> 00:04:18,520 POST MESSAGES IN A POSITIVE 119 00:04:18,520 --> 00:04:18,720 LIGHT. 120 00:04:18,720 --> 00:04:21,040 THEY TEND TO RESPOND WELL TO A 121 00:04:21,040 --> 00:04:23,680 LITTLE FUN COMPETITION. 122 00:04:23,680 --> 00:04:26,880 SO GAME FICATION OF EDUCATIONAL 123 00:04:26,880 --> 00:04:28,240 ACTIVITIES HAS BEEN A WIN SO 124 00:04:28,240 --> 00:04:28,400 FAR. 125 00:04:28,400 --> 00:04:29,720 THAT IS THE CLEAR THE CRIB 126 00:04:29,720 --> 00:04:30,080 CHALLENGE. 127 00:04:30,080 --> 00:04:32,320 THIS IS A FUN ACTIVITY THAT 128 00:04:32,320 --> 00:04:34,520 TEACHES EVERYONE WHAT A SAFE 129 00:04:34,520 --> 00:04:37,000 SLEEP ENVIRONMENT LOOKS LIKE AND 130 00:04:37,000 --> 00:04:38,560 ADDS THAT FRIENDLY COMPETITION. 131 00:04:38,560 --> 00:04:40,600 YOU CAN TRY TO IMPLEMENT THE 132 00:04:40,600 --> 00:04:43,480 CHALLENGE WITH YOUR OWN FRIENDS 133 00:04:43,480 --> 00:04:46,600 DURING BABY SHOWERS, PARENTING 134 00:04:46,600 --> 00:04:47,960 CLASSES, RELAY RACES AND 135 00:04:47,960 --> 00:04:50,360 PRACTICE ON YOUR OWN. 136 00:04:50,360 --> 00:04:53,880 THE ADDED FUN ELEMENT IS THAT IF 137 00:04:53,880 --> 00:04:54,560 NOTHING HAPPENS BECAUSE IT 138 00:04:54,560 --> 00:04:56,120 DIDN'T GET POSTED ON SOCIAL 139 00:04:56,120 --> 00:04:59,160 MEDIA, WE ENCOURAGE YOU TO FILM 140 00:04:59,160 --> 00:05:01,320 YOURSELF AND OTHERS WITH 141 00:05:01,320 --> 00:05:02,560 PERMISSION AND POST ON SOCIAL 142 00:05:02,560 --> 00:05:05,120 MEDIA CHANNELS SO PEOPLE CAN GET 143 00:05:05,120 --> 00:05:06,560 ENCOURAGED TO DO IT THEMSELVES. 144 00:05:06,560 --> 00:05:08,320 I'M SURE YOU ARE FAMILIAR WITH 145 00:05:08,320 --> 00:05:10,520 THE ICE BUCKET CHALLENGE AND HOW 146 00:05:10,520 --> 00:05:11,840 IMPACTFUL THAT WAS. 147 00:05:11,840 --> 00:05:13,880 IT IS MY DREAM ONE DAY THE CLEAR 148 00:05:13,880 --> 00:05:16,280 THE CRIB CHALLENGE WILL BE AS 149 00:05:16,280 --> 00:05:16,920 SUCCESSFUL AS THAT. 150 00:05:16,920 --> 00:05:20,320 IF WE CAN CHIP AWAY AT THE 151 00:05:20,320 --> 00:05:22,160 MISINFORMATION AVAILABLE ONLINE 152 00:05:22,160 --> 00:05:22,840 AND ESPECIALLY SOCIAL MEDIA 153 00:05:22,840 --> 00:05:25,080 ABOUT INFANT SLEEP THROUGH AN 154 00:05:25,080 --> 00:05:26,600 ACTIVITY LIKE THIS, THAT WOULD 155 00:05:26,600 --> 00:05:27,200 BE AMAZING. 156 00:05:27,200 --> 00:05:29,360 REALLY, IT TAKES THE ENTIRE 157 00:05:29,360 --> 00:05:30,920 NETWORK TO MAKE SOMETHING LIKE 158 00:05:30,920 --> 00:05:31,320 THAT HAPPEN. 159 00:05:31,320 --> 00:05:32,920 I'M ASKING YOU TO PLEASE, PLEASE 160 00:05:32,920 --> 00:05:35,120 JOIN US FOR THIS CHALLENGE. 161 00:05:35,120 --> 00:05:36,760 IN BROAD STROKES, THE CHALLENGE 162 00:05:36,760 --> 00:05:37,400 GOES LIKE THIS. 163 00:05:37,400 --> 00:05:39,320 THE PERSON WHO IS OFFERING THE 164 00:05:39,320 --> 00:05:41,480 CHALLENGE SETS UP A SAFETY 165 00:05:41,480 --> 00:05:42,120 APPROVED SLEEP SPACE. 166 00:05:42,120 --> 00:05:45,000 THEY ADD UP TO 10 PIECES OF CRIB 167 00:05:45,000 --> 00:05:46,480 CLUTTER AND AT LEAST ONE THING 168 00:05:46,480 --> 00:05:48,720 THAT CAN BE LEFT IN THE SLEEP 169 00:05:48,720 --> 00:05:49,160 ENVIRONMENT. 170 00:05:49,160 --> 00:05:50,440 FOR EXAMPLE, A DOLL THAT 171 00:05:50,440 --> 00:05:51,560 REPRESENTS BABY. 172 00:05:51,560 --> 00:05:52,800 WE DON'T WANT TO TOSS BABY OUT 173 00:05:52,800 --> 00:05:53,360 OF THE CRIB. 174 00:05:53,360 --> 00:05:55,480 THEY WOULD REVIEW THE 175 00:05:55,480 --> 00:05:57,520 INSTRUCTIONS AND THE WHAT DOES 176 00:05:57,520 --> 00:05:58,440 THE SAFE SLEEP ENVIRONMENT LOOK 177 00:05:58,440 --> 00:06:00,120 LIKE HANDOUT WITH THE 178 00:06:00,120 --> 00:06:02,760 PARTICIPANT OR GROUP OF 179 00:06:02,760 --> 00:06:03,160 PARTICIPANTS. 180 00:06:03,160 --> 00:06:04,520 THEY GIVE THE PARTICIPANT 10 181 00:06:04,520 --> 00:06:06,440 SECONDS TO CLEAR THE CRIB, SO TO 182 00:06:06,440 --> 00:06:08,000 TAKE THE CHALLENGE AND THEY ARE 183 00:06:08,000 --> 00:06:10,120 ASKED TO PLEASE REMOVE THE 184 00:06:10,120 --> 00:06:12,320 CLUTTER AND LEAVE THE ACCEPTABLE 185 00:06:12,320 --> 00:06:12,680 ITEMS. 186 00:06:12,680 --> 00:06:14,120 THE PERSON OFFERING THE 187 00:06:14,120 --> 00:06:15,480 CHALLENGE COUNTS THE NUMBER OF 188 00:06:15,480 --> 00:06:17,760 CORRECT ITEMS REMOVED AND THOSE 189 00:06:17,760 --> 00:06:20,920 THAT WERE LEFT CORRECTLY IN THE 190 00:06:20,920 --> 00:06:21,120 SPACE. 191 00:06:21,120 --> 00:06:23,400 WE ALSO GIVE CERTIFICATES FOR 192 00:06:23,400 --> 00:06:26,240 THE CHALLENGE CHAMPIONS OF THE 193 00:06:26,240 --> 00:06:26,760 CHALLENGE PARTICIPANTS. 194 00:06:26,760 --> 00:06:29,160 AND WE PROVIDE A FULL 195 00:06:29,160 --> 00:06:30,880 DESCRIPTION OF THIS CHALLENGE IN 196 00:06:30,880 --> 00:06:35,240 THE SIDS AWARENESS MONTH TOOLKIT 197 00:06:35,240 --> 00:06:36,360 AVAILABLE ONLINE. 198 00:06:36,360 --> 00:06:38,080 HOPEFULLY YOU CAN FOLLOW ALONG 199 00:06:38,080 --> 00:06:41,680 AND OFFER TO YOUR NETWORK OF 200 00:06:41,680 --> 00:06:43,240 PATIENTS, CLIENTS, FRIENDS, 201 00:06:43,240 --> 00:06:44,000 REALLY ANYONE. 202 00:06:44,000 --> 00:06:46,160 WE HAVE A FEW VIDEOS FOR YOU, 203 00:06:46,160 --> 00:06:47,640 BUT BEFORE I CONTINUE, I THINK 204 00:06:47,640 --> 00:06:50,160 WE MUST HAVE SKIPPED A SLIDE 205 00:06:50,160 --> 00:06:52,640 WHERE I ABSOLUTELY WANT TO MAKE 206 00:06:52,640 --> 00:06:54,400 SURE I ACKNOWLEDGE THIS IS NOT 207 00:06:54,400 --> 00:06:56,000 AN ACTIVITY THAT IS BEING SOLELY 208 00:06:56,000 --> 00:06:57,960 LAUNCHED BY THE SAFE TO SLEEP 209 00:06:57,960 --> 00:07:00,480 CAMPAIGN OR NICHD. 210 00:07:00,480 --> 00:07:02,600 THIS IS A TEAM EFFORT. 211 00:07:02,600 --> 00:07:06,080 WE HAVE A NUMBER OF AMAZING SIDS 212 00:07:06,080 --> 00:07:07,320 AWARENESS MONTH PLANNING 213 00:07:07,320 --> 00:07:09,160 PARTNERS AND FROM BEGINNING TO 214 00:07:09,160 --> 00:07:10,680 END THIS IS SOMETHING THAT HAS 215 00:07:10,680 --> 00:07:12,440 BEEN SOMETHING WE WORKED ON 216 00:07:12,440 --> 00:07:22,720 TOGETHER WE HAVE A VARIETY OF 217 00:07:22,720 --> 00:07:23,080 PEOPLE. 218 00:07:23,080 --> 00:07:25,400 THANK YOU TO MY CO-PRESENTERS 219 00:07:25,400 --> 00:07:26,560 WHO WILL INTRODUCE THEMSELVES 220 00:07:26,560 --> 00:07:28,960 AFTER ME AND TO THOSE WHO ARE 221 00:07:28,960 --> 00:07:30,040 NOT NECESSARILY PRESENTING 222 00:07:30,040 --> 00:07:31,640 TODAY, BUT WHOSE EFFORTS ARE 223 00:07:31,640 --> 00:07:32,600 MORE THAN APPRECIATED. 224 00:07:32,600 --> 00:07:34,240 AGAIN, TEAM APPROACH. 225 00:07:34,240 --> 00:07:36,040 ALL RIGHT, SO, WE HAVE TWO 226 00:07:36,040 --> 00:07:37,240 VIDEOS TO SHOW YOU. 227 00:07:37,240 --> 00:07:41,520 ONE YOU MAY HAVE SEEN LAST YEAR. 228 00:07:41,520 --> 00:07:42,640 WHICH PRETTY MUCH GIVES AN 229 00:07:42,640 --> 00:07:44,520 EXAMPLE OF WHAT THE CLEAR THE 230 00:07:44,520 --> 00:07:46,680 CRIB CHALLENGE SHOULD LOOK LIKE. 231 00:07:46,680 --> 00:07:47,880 ANOTHER ONE WE CREATED THIS 232 00:07:47,880 --> 00:07:50,560 YEAR, WHICH IS NEW, THAT JUST 233 00:07:50,560 --> 00:07:52,760 KIND OF REINFORCES THE 234 00:07:52,760 --> 00:07:53,640 DISCONNECT BETWEEN THINGS THAT 235 00:07:53,640 --> 00:07:55,520 DO NOT BELONG IN BABY'S SPACE 236 00:07:55,520 --> 00:07:57,320 AND THINGS WE WOULD NEVER PUT IN 237 00:07:57,320 --> 00:08:00,560 OUR OWN BED SO WHY ARE WE 238 00:08:00,560 --> 00:08:29,040 CLUTTERING BABY'S SLEEP SPACE. 239 00:08:29,040 --> 00:08:29,240 AMAZING. 240 00:08:29,240 --> 00:08:30,880 >>SO SHE GOT IT RIGHT. 241 00:08:30,880 --> 00:08:32,080 THE FIRST TIME SHE DIDN'T CLEAR 242 00:08:32,080 --> 00:08:34,000 THE PILLOW OR THE HAT, WHICH WE 243 00:08:34,000 --> 00:08:36,920 KNOW THE 2022 AAP STATEMENT SAYS 244 00:08:36,920 --> 00:08:38,560 NO HAT WEARING WHILE INDOORS. 245 00:08:38,560 --> 00:08:40,640 SO FOR THE SECOND ROUND, SHE GOT 246 00:08:40,640 --> 00:08:41,920 IT RIGHT. 247 00:08:41,920 --> 00:08:44,400 AND WE'RE VERY HAPPY FOR HER AND 248 00:08:44,400 --> 00:08:44,680 THE BABY. 249 00:08:44,680 --> 00:08:46,000 SO THAT'S SOMETHING THAT YOU CAN 250 00:08:46,000 --> 00:08:46,480 DO. 251 00:08:46,480 --> 00:08:48,000 IT IS SUPER EASY. 252 00:08:48,000 --> 00:08:49,280 IT DOESN'T COST A LOT. 253 00:08:49,280 --> 00:08:51,760 YOU CAN SET UP A SLEEP SPACE IN 254 00:08:51,760 --> 00:08:53,000 THE LOBBY OF THE PLACE WHERE YOU 255 00:08:53,000 --> 00:08:54,760 WORK OR IF YOU DON'T HAVE A 256 00:08:54,760 --> 00:08:56,640 SLEEP SPACE, ONE OF OUR PARTNERS 257 00:08:56,640 --> 00:08:58,600 WILL TELL YOU ABOUT A DIFFERENT 258 00:08:58,600 --> 00:09:00,240 ACTIVITY THAT YOU CAN OFFER TO 259 00:09:00,240 --> 00:09:02,520 STILL TAKE THIS CHALLENGE. 260 00:09:02,520 --> 00:09:03,080 ALL RIGHT. 261 00:09:03,080 --> 00:09:05,600 THE SECOND VIDEO, AGAIN, JUST 262 00:09:05,600 --> 00:09:07,080 REINFORCES WHAT A SAFE SLEEP 263 00:09:07,080 --> 00:09:08,920 SHOULD LOOK LIKE AND THINGS THAT 264 00:09:08,920 --> 00:09:12,560 DO NOT BELONG IN BABY'S SPACE. 265 00:09:12,560 --> 00:09:14,360 >>YOU WOULDN'T PUT A BATHTUB IN 266 00:09:14,360 --> 00:09:15,520 YOUR BED. 267 00:09:15,520 --> 00:09:16,960 YOU WOULDN'T PUT A SLOW COOKER 268 00:09:16,960 --> 00:09:17,960 IN YOUR BED. 269 00:09:17,960 --> 00:09:19,600 >>YOU WOULDN'T PUT A KAYAK IN 270 00:09:19,600 --> 00:09:20,240 YOUR BED. 271 00:09:20,240 --> 00:09:21,760 >>YOU WOULDN'T PUT A FISH IN 272 00:09:21,760 --> 00:09:24,000 YOUR BED. 273 00:09:24,000 --> 00:09:26,280 >>YOU WOULDN'T PUT A PILLOW IN 274 00:09:26,280 --> 00:09:29,240 YOUR BED. 275 00:09:29,240 --> 00:09:32,560 >>TO SLEEP SAFELY BABIES NEED 276 00:09:32,560 --> 00:09:35,560 TO BE ON THEIR BACKS ON A FIRM, 277 00:09:35,560 --> 00:09:38,680 FLAT SURFACE FREE OF CLUTTER. 278 00:09:38,680 --> 00:09:44,400 REMEMBER, KEEP IT BARE, KEEP IT 279 00:09:44,400 --> 00:09:44,640 SIMPLE. 280 00:09:44,640 --> 00:09:45,880 CLEAR THE CRIB. 281 00:09:45,880 --> 00:09:47,240 >>SIMPLE AS THAT. 282 00:09:47,240 --> 00:09:51,080 YOU ARE MORE THAN WELCOME TO 283 00:09:51,080 --> 00:09:52,560 TAKE THESE VIDEOS AND POST THEM 284 00:09:52,560 --> 00:09:55,360 TO YOUR SOCIAL MEDIA ACCOUNT, 285 00:09:55,360 --> 00:09:56,560 ADD YOUR OWN DESCRIPTION. 286 00:09:56,560 --> 00:09:58,360 WE WANT THESE RESOURCES TO BE 287 00:09:58,360 --> 00:09:59,880 SHARED AS WIDELY AS POSSIBLE AND 288 00:09:59,880 --> 00:10:02,080 WE ENCOURAGE YOU TO CREATE YOUR 289 00:10:02,080 --> 00:10:02,240 OWN. 290 00:10:02,240 --> 00:10:05,720 THIS WAS NOT A VERY RESOURCE 291 00:10:05,720 --> 00:10:06,880 INTENSIVE ACTIVITY FOR US TO 292 00:10:06,880 --> 00:10:08,360 IMPLEMENT. 293 00:10:08,360 --> 00:10:11,600 WE ACTUALLY KNOW THAT HIGHLY 294 00:10:11,600 --> 00:10:13,560 STYLIZED VIDEOS DON'T TEND TO 295 00:10:13,560 --> 00:10:14,960 RESONATE WITH YOUNGER AUDIENCES. 296 00:10:14,960 --> 00:10:16,720 SO THE THING YOU CAN FILM IN 297 00:10:16,720 --> 00:10:19,480 YOUR LIVING ROOM, THAT IS THE 298 00:10:19,480 --> 00:10:19,720 WINNER. 299 00:10:19,720 --> 00:10:22,160 THIS LAST IMAGE ON THE RIGHT IS 300 00:10:22,160 --> 00:10:24,200 A PRESCRIPTION THAT WE CREATED 301 00:10:24,200 --> 00:10:28,200 WITH AAP'S ADVICE BECAUSE WE 302 00:10:28,200 --> 00:10:30,440 KNOW PEDIATRICIANS FOR EXAMPLE, 303 00:10:30,440 --> 00:10:32,400 BUT OTHER HEALTH CARE AND 304 00:10:32,400 --> 00:10:33,800 SERVICE PROVIDERS SOMETIMES 305 00:10:33,800 --> 00:10:36,000 DON'T HAVE NECESSARILY THE TIME 306 00:10:36,000 --> 00:10:37,840 TO GO THROUGH THE ENTIRE 307 00:10:37,840 --> 00:10:39,520 ACTIVITY, BUT THEY CAN PRESCRIBE 308 00:10:39,520 --> 00:10:40,840 THAT THEIR PATIENTS OR CLIENTS 309 00:10:40,840 --> 00:10:42,920 GO TO A WEBSITE, CHECK OUT THE 310 00:10:42,920 --> 00:10:44,760 CHALLENGE AND THEN TAKE IT 311 00:10:44,760 --> 00:10:45,080 THEMSELVES. 312 00:10:45,080 --> 00:10:46,160 AND THEN MAYBE AFTER THEY HAVE 313 00:10:46,160 --> 00:10:48,800 DONE IT FOR THE NEXT VISIT, COME 314 00:10:48,800 --> 00:10:50,040 BACK AND LEFT THE SERVICE 315 00:10:50,040 --> 00:10:51,520 PROVIDER OR HEALTH CARE PROVIDER 316 00:10:51,520 --> 00:10:52,920 KNOW HOW IT WENT. 317 00:10:52,920 --> 00:10:55,040 WE ENCOURAGE YOU TO PLEASE TAKE 318 00:10:55,040 --> 00:10:56,760 THESE RESOURCES, AS YOU SEE, THE 319 00:10:56,760 --> 00:10:58,440 FIRST AND THE THIRD ARE NOT, 320 00:10:58,440 --> 00:11:00,760 THEY DON'T HAVE A TON OF OUR 321 00:11:00,760 --> 00:11:01,280 LOGOS ON THERE. 322 00:11:01,280 --> 00:11:03,720 WE WANT YOU TO TAKE IT AND MAKE 323 00:11:03,720 --> 00:11:04,600 IT YOUR OWN. 324 00:11:04,600 --> 00:11:05,640 HOPEFULLY THIS IS SOMETHING THAT 325 00:11:05,640 --> 00:11:06,760 WILL BE USEFUL. 326 00:11:06,760 --> 00:11:08,400 NEXT SLIDE, PLEASE. 327 00:11:08,400 --> 00:11:10,760 >>AND GO. 328 00:11:10,760 --> 00:11:11,800 >>OKAY. 329 00:11:11,800 --> 00:11:14,160 SO NOW MY COLLEAGUE AMBER WILL 330 00:11:14,160 --> 00:11:17,920 WALK YOU THROUGH IN DETAIL WHAT 331 00:11:17,920 --> 00:11:19,480 THE 2023 RESOURCES ARE AND WHAT 332 00:11:19,480 --> 00:11:21,960 WE INCLUDED IN THE TOOLKIT. 333 00:11:21,960 --> 00:11:24,280 >>THANK YOU SO MUCH, LORENA. 334 00:11:24,280 --> 00:11:25,800 GOOD AFTERNOON, EVERYONE. 335 00:11:25,800 --> 00:11:28,280 I REALLY APPRECIATE THE 336 00:11:28,280 --> 00:11:29,200 OPPORTUNITY TO JOIN TODAY AND 337 00:11:29,200 --> 00:11:32,280 TALK A LITTLE BIT ABOUT THE 338 00:11:32,280 --> 00:11:34,440 GREAT RESOURCES THAT SAFE TO 339 00:11:34,440 --> 00:11:35,800 SLEEP IS OFFERING THROUGH OUR 340 00:11:35,800 --> 00:11:40,280 DIGITAL TOOLKIT. 341 00:11:40,280 --> 00:11:42,240 SO OUR DIGITAL TOOLKIT HAS BEEN 342 00:11:42,240 --> 00:11:44,400 AROUND A FEW YEARS. 343 00:11:44,400 --> 00:11:47,040 HOWEVER, WE UPDATE IT EVERY YEAR 344 00:11:47,040 --> 00:11:50,640 WITH NEW RESOURCES, NEW CONTENT, 345 00:11:50,640 --> 00:11:52,880 NEW IDEAS FOR YOU AND YOUR 346 00:11:52,880 --> 00:11:54,960 ORGANIZATIONS TO IMPLEMENT. 347 00:11:54,960 --> 00:11:57,160 NOT ONLY DURING SIDS AWARENESS 348 00:11:57,160 --> 00:11:59,240 MONTH, BUT ANY TIME DURING THE 349 00:11:59,240 --> 00:12:01,520 YEAR THAT YOU ARE BEING A 350 00:12:01,520 --> 00:12:03,320 CHAMPION FOR SAFE SLEEP. 351 00:12:03,320 --> 00:12:05,560 SO I ALSO WANT TO PUT A 352 00:12:05,560 --> 00:12:07,920 SHAMELESS PLUG IN FOR THE NEW 353 00:12:07,920 --> 00:12:10,000 SAFE TO SLEEP WEBSITE, WHICH WE 354 00:12:10,000 --> 00:12:11,560 LAUNCHED A FEW MONTHS AGO, 355 00:12:11,560 --> 00:12:12,600 REALLY TO IMPROVE THE EXPERIENCE 356 00:12:12,600 --> 00:12:16,360 THAT YOU HAVE WHEN YOU GO TO THE 357 00:12:16,360 --> 00:12:16,760 WEBSITE. 358 00:12:16,760 --> 00:12:20,760 IT'S GOT BETTER NAVIGATION, IT'S 359 00:12:20,760 --> 00:12:21,760 EASIER TO USE. 360 00:12:21,760 --> 00:12:23,080 WE DO HOPE YOU GUYS WILL CHECK 361 00:12:23,080 --> 00:12:23,680 IT OUT. 362 00:12:23,680 --> 00:12:27,160 THE IMAGE ON THE RIGHT IS A 363 00:12:27,160 --> 00:12:29,280 SCREEN SHOT OF OUR SIDS 364 00:12:29,280 --> 00:12:30,680 AWARENESS MONTH DIGITAL TOOLKIT 365 00:12:30,680 --> 00:12:31,240 LANDING PAGE. 366 00:12:31,240 --> 00:12:34,560 ON THE LEFT WE'VE JUST LISTED A 367 00:12:34,560 --> 00:12:36,560 FEW OF THE MAIN ITEMS YOU WILL 368 00:12:36,560 --> 00:12:37,640 FIND THERE. 369 00:12:37,640 --> 00:12:40,360 YOU JUST HEARD LORENA TALK ABOUT 370 00:12:40,360 --> 00:12:40,960 THE CLEAR THE CRIB CHALLENGE. 371 00:12:40,960 --> 00:12:44,000 SO LOADS OF INFORMATION ON THAT 372 00:12:44,000 --> 00:12:44,800 ACTIVITY AS WELL AS THE 373 00:12:44,800 --> 00:12:47,120 RESOURCES SHE MENTIONED AND 374 00:12:47,120 --> 00:12:49,120 OTHERS CAN BE FOUND IN THE 375 00:12:49,120 --> 00:12:49,360 TOOLKIT. 376 00:12:49,360 --> 00:12:52,400 ALSO SHAREABLE CONTENT LIKE 377 00:12:52,400 --> 00:12:55,320 SOCIAL MEDIA CARDS AND GRAPHICS, 378 00:12:55,320 --> 00:12:56,960 EXAMPLES OF SOCIAL MEDIA 379 00:12:56,960 --> 00:12:58,360 MESSAGES THAT YOU CAN USE ON 380 00:12:58,360 --> 00:13:00,080 YOUR CHANNELS, BOTH IN ENGLISH 381 00:13:00,080 --> 00:13:01,840 AND SPANISH. 382 00:13:01,840 --> 00:13:03,920 WE'VE ALSO GOT SOME GUIDANCE FOR 383 00:13:03,920 --> 00:13:06,720 YOU ON HOW TO ADDRESS UNSAFE 384 00:13:06,720 --> 00:13:09,560 SLEEP IMAGES YOU SEE ON SOCIAL 385 00:13:09,560 --> 00:13:09,760 MEDIA. 386 00:13:09,760 --> 00:13:11,480 LIKE LORENA MENTIONED, SOCIAL 387 00:13:11,480 --> 00:13:14,200 MEDIA IS REALLY EFFECTIVE AT 388 00:13:14,200 --> 00:13:15,200 INFLUENCING BEHAVIORS. 389 00:13:15,200 --> 00:13:17,200 AND SOMETIMES WE SEE THAT 390 00:13:17,200 --> 00:13:19,600 DESPITE FOLKS' BEST EFFORTS, IN 391 00:13:19,600 --> 00:13:22,240 TRYING TO BE A CHAMPION FOR SAFE 392 00:13:22,240 --> 00:13:24,360 SLEEP, THEY MIGHT POST SOMETHING 393 00:13:24,360 --> 00:13:25,280 UNINTENTIONALLY THAT HAS THINGS 394 00:13:25,280 --> 00:13:28,200 IN THE CRIB OR SHOWS BABY WITH A 395 00:13:28,200 --> 00:13:29,280 HAT ON. 396 00:13:29,280 --> 00:13:31,120 SO WE GIVE SOME GUIDANCE ON HOW 397 00:13:31,120 --> 00:13:34,600 TO KINDLY ADDRESS THOSE 398 00:13:34,600 --> 00:13:34,920 INSTANCES. 399 00:13:34,920 --> 00:13:38,440 AND THEN WE'VE GOT A VERY, VERY 400 00:13:38,440 --> 00:13:39,320 LONG LIST OF FANTASTIC RESOURCES 401 00:13:39,320 --> 00:13:44,400 FROM OUR PARTNERS AND 402 00:13:44,400 --> 00:13:45,480 COLLABORATORS, SOME OF WHICH YOU 403 00:13:45,480 --> 00:13:48,040 WILL HEAR ABOUT TODAY. 404 00:13:48,040 --> 00:13:49,120 AGAIN, DEFINITELY ENCOURAGE YOU 405 00:13:49,120 --> 00:13:50,800 TO CHECK OUT THE TOOLKIT. 406 00:13:50,800 --> 00:13:53,480 WE WILL KEEP IT UPDATED LEADING 407 00:13:53,480 --> 00:13:54,280 UP INTO OCTOBER. 408 00:13:54,280 --> 00:14:01,560 SO COME BACK AND SEE WHAT'S NEW. 409 00:14:01,560 --> 00:14:03,520 SO THE NEXT FEW SLIDES I'M GOING 410 00:14:03,520 --> 00:14:05,560 TO HIGHLIGHT A FEW ITEMS. 411 00:14:05,560 --> 00:14:08,040 LIKE I SAID, GO CHECK OUT THE 412 00:14:08,040 --> 00:14:09,320 TOOLKIT, SEE WHAT WE HAVE TO 413 00:14:09,320 --> 00:14:09,720 OFFER. 414 00:14:09,720 --> 00:14:12,720 HERE IS ON THE LEFT A VERY LONG 415 00:14:12,720 --> 00:14:15,120 LIST OF OUR RESOURCES FROM OUR 416 00:14:15,120 --> 00:14:16,960 PARTNERS AND COLLABORATORS. 417 00:14:16,960 --> 00:14:19,520 PLEASE CHECK THOSE OUT. 418 00:14:19,520 --> 00:14:21,920 WE'VE GOT VIDEOS, LINKS THERE, 419 00:14:21,920 --> 00:14:26,000 HELPFUL WEBSITES AND WEBPAGES, 420 00:14:26,000 --> 00:14:26,600 DOWNLOADABLE MATERIALS, ET 421 00:14:26,600 --> 00:14:27,120 CETERA. 422 00:14:27,120 --> 00:14:30,040 ON THE RIGHT, JUST A FEW 423 00:14:30,040 --> 00:14:31,880 EXAMPLES OF SOME OF THE SOCIAL 424 00:14:31,880 --> 00:14:33,200 MEDIA GRAPHICS THAT YOU'LL FIND 425 00:14:33,200 --> 00:14:34,640 IN THE TOOLKIT. 426 00:14:34,640 --> 00:14:36,360 THESE ARE ALL FREE TO DOWNLOAD 427 00:14:36,360 --> 00:14:37,640 AND WE DEFINITELY ENCOURAGE YOU 428 00:14:37,640 --> 00:14:39,960 TO USE THEM ON YOUR CHANNELS IN 429 00:14:39,960 --> 00:14:44,040 SUPPORT OF YOUR ACTIVITIES. 430 00:14:44,040 --> 00:14:44,640 NEXT SLIDE. 431 00:14:44,640 --> 00:14:49,640 WE HAVE ALSO BEEN EXPANDING OUR 432 00:14:49,640 --> 00:14:51,440 LIBRARY OF RESOURCES FOR 433 00:14:51,440 --> 00:14:54,120 COMMUNITIES OUTSIDE OF THE 434 00:14:54,120 --> 00:14:54,920 ENGLISH SPEAKING COMMUNITY. 435 00:14:54,920 --> 00:14:57,760 WE HAVE SPANISH RESOURCES, WHICH 436 00:14:57,760 --> 00:14:59,800 YOU WILL SEE SOME FEATURED HERE. 437 00:14:59,800 --> 00:15:01,280 WE HAVE FRENCH AND ARABIC 438 00:15:01,280 --> 00:15:01,560 RESOURCES. 439 00:15:01,560 --> 00:15:04,080 IN THE TOOLKIT YOU WILL FIND 440 00:15:04,080 --> 00:15:06,600 LINKS TO NEW BOOKLETS AND 441 00:15:06,600 --> 00:15:06,880 HANDOUTS. 442 00:15:06,880 --> 00:15:08,640 NEW SOCIAL MEDIA GRAPHICS AND 443 00:15:08,640 --> 00:15:10,040 WE'VE GOT SOME SPANISH SOCIAL 444 00:15:10,040 --> 00:15:14,480 MEDIA CONTENT FOR YOU AS WELL. 445 00:15:14,480 --> 00:15:15,880 I JUST LOVE OUR NEW BOOKLET 446 00:15:15,880 --> 00:15:17,000 THERE IN THE MIDDLE. 447 00:15:17,000 --> 00:15:18,920 WE JUST RELEASED THIS WITHIN THE 448 00:15:18,920 --> 00:15:20,360 PAST FEW WEEKS, ACTUALLY. 449 00:15:20,360 --> 00:15:23,160 SO WE ARE EXCITED FOR YOU GUYS 450 00:15:23,160 --> 00:15:24,120 TO CHECK THAT OUT. 451 00:15:24,120 --> 00:15:26,160 WHEN YOU VISIT THE WEBSITE, YOU 452 00:15:26,160 --> 00:15:28,160 CAN ALSO ORDER HARD COPIES OF 453 00:15:28,160 --> 00:15:29,280 THE MATERIALS. 454 00:15:29,280 --> 00:15:31,760 MANY OF THE MATERIALS IF YOU ARE 455 00:15:31,760 --> 00:15:34,440 INTERESTED SO PLEASE DO THAT AS 456 00:15:34,440 --> 00:15:35,200 WELL. 457 00:15:35,200 --> 00:15:35,880 NEXT SLIDE. 458 00:15:35,880 --> 00:15:37,600 AND YOU MAY HAVE HEARD LORENA 459 00:15:37,600 --> 00:15:39,640 MENTION THIS WHEN SHE WAS 460 00:15:39,640 --> 00:15:40,920 TALKING ABOUT CLEAR THE CRIB. 461 00:15:40,920 --> 00:15:44,400 THIS IS ONE OF OUR VERY POPULAR 462 00:15:44,400 --> 00:15:44,680 MATERIALS. 463 00:15:44,680 --> 00:15:48,360 IT IS THE SAFE SLEEP ENVIRONMENT 464 00:15:48,360 --> 00:15:48,640 HANDOUT. 465 00:15:48,640 --> 00:15:52,320 IT'S A GREAT GO-TO RESOURCE, NOT 466 00:15:52,320 --> 00:15:54,640 ONLY FOR EDUCATING FOLKS ON HOW 467 00:15:54,640 --> 00:15:57,880 TO HELP REDUCE BABY'S RISK OF 468 00:15:57,880 --> 00:16:00,080 SLEEP-RELATED DEATH, IT IS ALSO 469 00:16:00,080 --> 00:16:02,000 A GREAT CONVERSATION STARTER. 470 00:16:02,000 --> 00:16:03,640 SO NOT ONLY SOMETHING YOU CAN 471 00:16:03,640 --> 00:16:06,480 LEAVE BEHIND WITH FOLKS OR PUT 472 00:16:06,480 --> 00:16:07,560 INTO CONFERENCE PACKETS OR WHAT 473 00:16:07,560 --> 00:16:08,920 HAVE YOU. 474 00:16:08,920 --> 00:16:10,880 SOMETHING YOU CAN ALSO SIT DOWN 475 00:16:10,880 --> 00:16:14,080 WITH PATIENTS OR CLIENTS OR 476 00:16:14,080 --> 00:16:16,360 FRIENDS AND FAMILY TO TALK A 477 00:16:16,360 --> 00:16:20,640 LITTLE BIT ABOUT A SAFE SLEEP 478 00:16:20,640 --> 00:16:21,200 ENVIRONMENT. 479 00:16:21,200 --> 00:16:22,680 NEXT SLIDE. 480 00:16:22,680 --> 00:16:26,320 AND THEN FINALLY, LORENA TEASED 481 00:16:26,320 --> 00:16:28,240 SOME OF OUR INSTAGRAM REELS. 482 00:16:28,240 --> 00:16:30,200 BUT THESE ARE TWO OTHER ONES 483 00:16:30,200 --> 00:16:31,160 HERE ON THE SCREEN. 484 00:16:31,160 --> 00:16:34,120 WE HAVE BEEN DOING A LOT OF WORK 485 00:16:34,120 --> 00:16:36,480 IN THIS SPACE, TRYING TO ADD A 486 00:16:36,480 --> 00:16:41,160 LITTLE BIT OF HUMOR WHERE 487 00:16:41,160 --> 00:16:42,000 APPROPRIATE AND ALSO TAKE 488 00:16:42,000 --> 00:16:43,520 ADVANTAGE OF SOME OF THE TRENDS 489 00:16:43,520 --> 00:16:45,520 WE ARE SEEING ON SOCIAL MEDIA TO 490 00:16:45,520 --> 00:16:48,120 REACH THOSE YOUNGER PARENTS AND 491 00:16:48,120 --> 00:16:50,280 CAREGIVERS SO TRY TO ENTERTAIN 492 00:16:50,280 --> 00:16:54,120 THEM A LITTLE BIT WHILE ALSO 493 00:16:54,120 --> 00:16:55,280 PROVIDING EDUCATION ON SAFE 494 00:16:55,280 --> 00:16:55,480 SLEEP. 495 00:16:55,480 --> 00:16:59,720 IF YOU DON'T FOLLOW US ON 496 00:16:59,720 --> 00:17:02,320 INSTAGRAM, CHECK US OUT THERE. 497 00:17:02,320 --> 00:17:04,600 WE HOPE TO SEE SOME REELS OF 498 00:17:04,600 --> 00:17:04,960 YOUR OWN. 499 00:17:04,960 --> 00:17:06,840 NEXT SLIDE, PLEASE. 500 00:17:06,840 --> 00:17:11,240 AND NOW IT IS MY PLEASURE TO 501 00:17:11,240 --> 00:17:14,080 INTRODUCE TWO OF OUR FOLKS FROM 502 00:17:14,080 --> 00:17:15,800 ONE OF OUR LONG-TERM PARTNERS 503 00:17:15,800 --> 00:17:17,440 CRIBS FOR KIDS. 504 00:17:17,440 --> 00:17:22,240 WE HAVE KELLY JAMES AND DEVON 505 00:17:22,240 --> 00:17:24,280 GEORGE WHO ARE GOING TO TALK 506 00:17:24,280 --> 00:17:27,880 ABOUT PARTNERING FOR SUCCESS. 507 00:17:27,880 --> 00:17:28,520 THANK YOU SO MUCH. 508 00:17:28,520 --> 00:17:30,400 >>I'M HOPING YOU CAN HEAR ME. 509 00:17:30,400 --> 00:17:32,320 I HAD TROUBLE GETTING IN SO I'M 510 00:17:32,320 --> 00:17:33,240 ON MY iPHONE. 511 00:17:33,240 --> 00:17:34,960 I WOULD LIKE TO WELCOME EVERYONE 512 00:17:34,960 --> 00:17:36,160 AND THANK YOU FOR JOINING TODAY. 513 00:17:36,160 --> 00:17:38,440 MY NAME IS KELLY JAMES AND I'M 514 00:17:38,440 --> 00:17:40,360 THE SOCIAL MEDIA MANAGER AT 515 00:17:40,360 --> 00:17:42,000 CRIBS FOR KIDS. 516 00:17:42,000 --> 00:17:45,640 I'M JOINED TODAY BY CRIBS FOR 517 00:17:45,640 --> 00:17:48,120 KIDS CHIEF PROGRAMS OFFICER 518 00:17:48,120 --> 00:17:49,000 DEVON GEORGE. 519 00:17:49,000 --> 00:17:51,440 WE WERE FOUNDED IN 1998 IN 520 00:17:51,440 --> 00:17:52,840 PITTSBURGH AS A PROGRAM TO 521 00:17:52,840 --> 00:17:54,320 PROVIDE SAFE SLEEP EDUCATION AND 522 00:17:54,320 --> 00:17:56,280 A SAFE SLEEP ENVIRONMENT TO 523 00:17:56,280 --> 00:17:58,320 FAMILIES WHO OTHERWISE COULD NOT 524 00:17:58,320 --> 00:18:00,000 AFFORD A SAFE CRIB FOR THEIR 525 00:18:00,000 --> 00:18:00,240 BABIES. 526 00:18:00,240 --> 00:18:01,640 THIS YEAR WE ARE PROUD TO 527 00:18:01,640 --> 00:18:03,720 CELEBRATE OUR 25th ANNIVERSARY 528 00:18:03,720 --> 00:18:05,600 AND ARE GRATEFUL TO BE JOINED BY 529 00:18:05,600 --> 00:18:08,720 OVER 1,800 PARTNER ORGANIZATIONS 530 00:18:08,720 --> 00:18:09,920 NATIONWIDE WHO ARE IMPLEMENTING 531 00:18:09,920 --> 00:18:13,880 OUR FREE PROGRAMS, SUCH AS OUR 532 00:18:13,880 --> 00:18:15,320 NATIONAL SAFE SLEEP HOSPITAL 533 00:18:15,320 --> 00:18:18,160 CERTIFICATION PROGRAM, MANAGED 534 00:18:18,160 --> 00:18:21,200 CARE PRENATAL INCENTIVE PROGRAM, 535 00:18:21,200 --> 00:18:23,040 SAFE SLEEP AMBASSADOR PROGRAM 536 00:18:23,040 --> 00:18:25,440 AND OUR NATIONAL PUBLIC SAFETY 537 00:18:25,440 --> 00:18:26,040 INITIATIVE. 538 00:18:26,040 --> 00:18:30,840 WE ARE PROUD TO BE PART OF THE 539 00:18:30,840 --> 00:18:32,000 SIDS AWARENESS MONTH PLANNING 540 00:18:32,000 --> 00:18:35,120 TEAM SINCE ITS INCEPTION IN 541 00:18:35,120 --> 00:18:35,400 2019. 542 00:18:35,400 --> 00:18:36,240 NEXT SLIDE. 543 00:18:36,240 --> 00:18:37,760 SOCIAL MEDIA IS A GREAT TOOL TO 544 00:18:37,760 --> 00:18:40,360 SPREAD A MESSAGE, BUT IT CAN BE 545 00:18:40,360 --> 00:18:40,960 FRUSTRATING. 546 00:18:40,960 --> 00:18:42,560 SOMETIMES WE FEEL LIKE IT IS 547 00:18:42,560 --> 00:18:45,760 IMPOSSIBLE TO BREAK THROUGH THE 548 00:18:45,760 --> 00:18:47,360 ECHO CHAMBER AND REACH REAL 549 00:18:47,360 --> 00:18:49,600 NUMBERS DUE TO THE ALGORITHM. 550 00:18:49,600 --> 00:18:52,680 THIS CAMPAIGN ENCOURAGES US TO 551 00:18:52,680 --> 00:18:53,920 BAN TOGETHER WITH ONE CLEAR 552 00:18:53,920 --> 00:18:55,440 MESSAGE THROUGHOUT THE MONTH OF 553 00:18:55,440 --> 00:18:57,000 OCTOBER AND BREAK THROUGH THE 554 00:18:57,000 --> 00:18:58,640 WALL AND WE DO IT EVERY YEAR. 555 00:18:58,640 --> 00:19:00,840 LET'S TALK ABOUT WHAT IT TAKES 556 00:19:00,840 --> 00:19:02,800 TO CREATE A SUCCESSFUL CAMPAIGN 557 00:19:02,800 --> 00:19:03,080 TOGETHER. 558 00:19:03,080 --> 00:19:04,480 OUR COLLECTIVE GOAL WITH THIS 559 00:19:04,480 --> 00:19:09,760 CAMPAIGN IS TO REACH AS MANY NEW 560 00:19:09,760 --> 00:19:11,440 OR EXPECTING CAREGIVERS AS 561 00:19:11,440 --> 00:19:13,760 POSSIBLE WITH A SAFE SLEEP 562 00:19:13,760 --> 00:19:14,000 MESSAGE. 563 00:19:14,000 --> 00:19:16,360 YOUR ORGANIZATION MIGHT ALSO 564 00:19:16,360 --> 00:19:20,280 HAVE OUTSIDE GOALS SUCH AS 565 00:19:20,280 --> 00:19:24,400 PROMOTING UPCOMING EVENTS, 566 00:19:24,400 --> 00:19:26,200 WEBINARS, REALLY THE MORE SAFE 567 00:19:26,200 --> 00:19:27,360 SLEEP CONTENT, THE BETTER. 568 00:19:27,360 --> 00:19:29,560 SO IT IS GREAT TO JUST GET 569 00:19:29,560 --> 00:19:30,720 EVERYTHING OUT THERE DURING THE 570 00:19:30,720 --> 00:19:32,800 MONTH OF OCTOBER. 571 00:19:32,800 --> 00:19:35,080 IT IS IMPORTANT TO KNOW YOUR 572 00:19:35,080 --> 00:19:35,640 AUDIENCE. 573 00:19:35,640 --> 00:19:39,240 FOR INSTANCE, CRIBS FOR KIDS OUR 574 00:19:39,240 --> 00:19:42,280 AUDIENCE ON SOCIAL MEDIA IS 575 00:19:42,280 --> 00:19:43,920 LARGELY PARTNERS AND PARTNER 576 00:19:43,920 --> 00:19:46,880 ORGANIZATIONS, HOSPITALS, HEALTH 577 00:19:46,880 --> 00:19:48,120 DEPARTMENTS, COMMUNITY 578 00:19:48,120 --> 00:19:48,440 ORGANIZATIONS. 579 00:19:48,440 --> 00:19:50,240 WE DO HAVE PARENTS AND 580 00:19:50,240 --> 00:19:52,360 CAREGIVERS THAT FOLLOW US, BUT 581 00:19:52,360 --> 00:19:55,160 WE ARE GRATEFUL TO PARTNERS SUCH 582 00:19:55,160 --> 00:19:57,040 AS HEALTHY STARTS ACROSS THE 583 00:19:57,040 --> 00:19:57,600 NATION. 584 00:19:57,600 --> 00:20:00,600 THE SAFE INFANT SLEEP GROUP. 585 00:20:00,600 --> 00:20:01,920 THEY HAVE A WONDERFUL 586 00:20:01,920 --> 00:20:03,160 EVIDENCE-BASED SUPPORT GROUP 587 00:20:03,160 --> 00:20:05,920 THAT IS ALMOST, I THINK IT IS 588 00:20:05,920 --> 00:20:07,840 OVER 150,000 STRONG, PEER TO 589 00:20:07,840 --> 00:20:09,640 PEER, PARENTS TALKING ABOUT SAFE 590 00:20:09,640 --> 00:20:09,840 SLEEP. 591 00:20:09,840 --> 00:20:12,480 WE ARE GRATEFUL TO PARTNER WITH 592 00:20:12,480 --> 00:20:12,880 THEM. 593 00:20:12,880 --> 00:20:14,880 WHEN WE DO WANT TO REACH PARENTS 594 00:20:14,880 --> 00:20:17,800 AND CAREGIVERS WITH NEW 595 00:20:17,800 --> 00:20:18,120 INFORMATION. 596 00:20:18,120 --> 00:20:20,360 IT IS IMPORTANT TO USE CALLS FOR 597 00:20:20,360 --> 00:20:22,200 ACTION IN BOLD LANGUAGE IN THIS 598 00:20:22,200 --> 00:20:23,560 CAMPAIGN TO GET YOUR COMMUNITY 599 00:20:23,560 --> 00:20:23,800 INVOLVED. 600 00:20:23,800 --> 00:20:26,000 AND THAT IS WHERE THE TOOLKIT 601 00:20:26,000 --> 00:20:26,400 COMES IN. 602 00:20:26,400 --> 00:20:30,240 THE TOOLKIT IS INCREDIBLE. 603 00:20:30,240 --> 00:20:33,160 YOU CAN REALLY JUST COPY/PASTE 604 00:20:33,160 --> 00:20:34,600 FROM THERE OR FEEL FREE TO USE 605 00:20:34,600 --> 00:20:35,800 YOUR OWN LANGUAGE. 606 00:20:35,800 --> 00:20:37,520 YOU KNOW HOW TO TALK TO YOUR 607 00:20:37,520 --> 00:20:38,680 COMMUNITY AND YOUR AUDIENCE. 608 00:20:38,680 --> 00:20:40,000 IT IS IMPORTANT TO ENGAGE WITH 609 00:20:40,000 --> 00:20:41,560 YOUR FOLLOWERS. 610 00:20:41,560 --> 00:20:43,080 THIS IS DEFINITELY THE MONTH TO 611 00:20:43,080 --> 00:20:44,480 GET INTO THE COMMENT SECTIONS, 612 00:20:44,480 --> 00:20:46,600 WHICH I KNOW CAN BE DAUNTING 613 00:20:46,600 --> 00:20:46,920 SOMETIMES. 614 00:20:46,920 --> 00:20:48,840 IT IS REALLY IMPORTANT DURING 615 00:20:48,840 --> 00:20:50,720 THIS CAMPAIGN AND DURING THE 616 00:20:50,720 --> 00:20:52,200 MONTH OF OCTOBER TO GET IN THE 617 00:20:52,200 --> 00:20:54,280 COMMENTS SECTION, SHARE 618 00:20:54,280 --> 00:20:56,360 RESOURCES, HELP PEOPLE OUT, 619 00:20:56,360 --> 00:20:57,880 GENTLY GUIDE PEOPLE WHO DON'T 620 00:20:57,880 --> 00:20:59,760 SEEM TO BE DOING SAFE SLEEP 621 00:20:59,760 --> 00:21:02,240 RIGHT BY SHARING THE AAP SAFE 622 00:21:02,240 --> 00:21:03,600 SLEEP GUIDELINES WITH THEM. 623 00:21:03,600 --> 00:21:05,920 THERE IS A LOT OF INFORMATION IN 624 00:21:05,920 --> 00:21:07,200 THE TOOLKIT AS WELL JUST ABOUT 625 00:21:07,200 --> 00:21:08,520 TALKING TO YOUR AUDIENCE ABOUT 626 00:21:08,520 --> 00:21:09,640 SAFE SLEEP. 627 00:21:09,640 --> 00:21:11,640 IT IS IMPORTANT TO ENGAGE WITH 628 00:21:11,640 --> 00:21:13,080 THE HASH TAG. 629 00:21:13,080 --> 00:21:14,640 FOR THOSE OF YOU WHOSE 630 00:21:14,640 --> 00:21:17,160 ORGANIZATION DOESN'T HAVE A 631 00:21:17,160 --> 00:21:19,480 DEDICATED SOCIAL MEDIA PERSON, 632 00:21:19,480 --> 00:21:22,800 IT IS A GREAT IDEA TO PINPOINT A 633 00:21:22,800 --> 00:21:24,680 TEAM MEMBER OR TWO AND ASSIGN 634 00:21:24,680 --> 00:21:26,440 THEM THIS CAMPAIGN FOR THE MONTH 635 00:21:26,440 --> 00:21:27,320 OF OCTOBER. 636 00:21:27,320 --> 00:21:29,200 IT IS AS EASY AS THEM GETTING ON 637 00:21:29,200 --> 00:21:36,400 THE PLATFORMS AND TYPING #CLEAR 638 00:21:36,400 --> 00:21:37,840 THE CRIB CHALLENGE, # SAFE SLEEP 639 00:21:37,840 --> 00:21:40,000 AND THAT GIVES THEM ACCESS TO 640 00:21:40,000 --> 00:21:42,120 WHAT IS GOING ON IN REAL TIME 641 00:21:42,120 --> 00:21:45,480 AND THEY ARE ABLE TO ENGAGE, 642 00:21:45,480 --> 00:21:46,800 FOLLOW, SHARE, LIKE THE 643 00:21:46,800 --> 00:21:48,880 ORGANIZATIONS THAT ARE 644 00:21:48,880 --> 00:21:49,480 PARTICIPATING. 645 00:21:49,480 --> 00:21:51,800 REALLY THOSE FOLLOWS, SHARES AND 646 00:21:51,800 --> 00:21:53,720 LIKES IS HOW WE GET THE NUMBERS 647 00:21:53,720 --> 00:21:56,040 AND BREAK THROUGH THE ALGORITHM 648 00:21:56,040 --> 00:21:56,520 WALL DURING OCTOBER. 649 00:21:56,520 --> 00:21:59,160 SO IT IS A REALLY GOOD IDEA TO 650 00:21:59,160 --> 00:22:04,160 DEDICATE A TEAM MEMBER TO THE 651 00:22:04,160 --> 00:22:04,400 CAMPAIGN. 652 00:22:04,400 --> 00:22:05,360 NEXT SLIDE. 653 00:22:05,360 --> 00:22:07,600 WE ARE TAKING A LITTLE BIT OF A 654 00:22:07,600 --> 00:22:09,040 DIFFERENT APPROACH THIS YEAR, 655 00:22:09,040 --> 00:22:11,360 WHICH WE STARTED TO DO A LITTLE 656 00:22:11,360 --> 00:22:13,920 BIT LAST YEAR, BUT I KNOW THAT 657 00:22:13,920 --> 00:22:16,360 ALL OF YOU REMEMBER THE ALS 658 00:22:16,360 --> 00:22:19,240 CHALLENGE AND HOW INCREDIBLY 659 00:22:19,240 --> 00:22:20,760 VIRAL AND HOW IT TRENDED. 660 00:22:20,760 --> 00:22:22,640 IT WAS YEARS AGO. 661 00:22:22,640 --> 00:22:23,640 THEY DID THE ICE BUCKET 662 00:22:23,640 --> 00:22:27,560 CHALLENGE, BUT THE GIST OF IT 663 00:22:27,560 --> 00:22:29,280 WAS I'M GOING TO DO THIS 664 00:22:29,280 --> 00:22:30,920 CHALLENGE, BUT I'M GOING TO 665 00:22:30,920 --> 00:22:33,200 CHALLENGE THREE OTHER 666 00:22:33,200 --> 00:22:35,320 ORGANIZATIONS OR ADVOCATES OR 667 00:22:35,320 --> 00:22:36,440 CAREGIVERS TO DO THE CHALLENGE 668 00:22:36,440 --> 00:22:37,480 AS WELL. 669 00:22:37,480 --> 00:22:41,880 SO THIS YEAR OUR INTENTION IS TO 670 00:22:41,880 --> 00:22:42,960 MAKE OUR OWN CLEAR THE CRIB 671 00:22:42,960 --> 00:22:44,240 CHALLENGE VIDEOS USING OUR 672 00:22:44,240 --> 00:22:46,040 STAFF, OUR BOARD, FRIENDS OF THE 673 00:22:46,040 --> 00:22:46,400 ORGANIZATION. 674 00:22:46,400 --> 00:22:49,440 BUT WHEN WE POST THEM, I'M GOING 675 00:22:49,440 --> 00:22:51,120 TO TAG THREE OTHER 676 00:22:51,120 --> 00:22:52,960 ORGANIZATIONS, CAREGIVERS OR 677 00:22:52,960 --> 00:22:54,560 ADVOCATES, AND ASK THEM TO TAKE 678 00:22:54,560 --> 00:22:55,840 THE CHALLENGE AS WELL. 679 00:22:55,840 --> 00:22:57,840 WE ARE GOING TO INCENTIVIZE IT 680 00:22:57,840 --> 00:22:59,640 BY MAKING IT A CONTEST. 681 00:22:59,640 --> 00:23:01,280 WE REALLY HOPE ALL OF YOU WILL 682 00:23:01,280 --> 00:23:02,040 JOIN US. 683 00:23:02,040 --> 00:23:03,440 WE'LL ACCEPT THE CHALLENGE, PASS 684 00:23:03,440 --> 00:23:05,200 ON THE CHALLENGE, PAY IT FORWARD 685 00:23:05,200 --> 00:23:07,920 AND SEE IF WE CAN GET THE CLEAR 686 00:23:07,920 --> 00:23:08,760 THE CRIB CHALLENGE TRENDING 687 00:23:08,760 --> 00:23:11,120 DURING THE MONTH OF OCTOBER. 688 00:23:11,120 --> 00:23:12,400 TO ENTER THE CONTEST, ALL YOU 689 00:23:12,400 --> 00:23:16,200 HAVE TO DO IS POST YOUR VIDEO 690 00:23:16,200 --> 00:23:24,400 USING #CLEARTHECRIB AND TAG AT 691 00:23:24,400 --> 00:23:26,360 --@CRIBS FOR KIDS. 692 00:23:26,360 --> 00:23:27,680 ENCOURAGE OTHER PEOPLE TO DO THE 693 00:23:27,680 --> 00:23:30,680 SAME AND THEY WILL BE ENTERED 694 00:23:30,680 --> 00:23:32,400 INTO OUR WEEKLY SAFE SLEEP 695 00:23:32,400 --> 00:23:32,840 CONTEST. 696 00:23:32,840 --> 00:23:33,640 NEXT SLIDE. 697 00:23:33,640 --> 00:23:36,360 WE ARE DOING THE SAME THING THIS 698 00:23:36,360 --> 00:23:37,840 YEAR WITH SAFE SLEEP SNAP. 699 00:23:37,840 --> 00:23:40,040 USE YOUR SOCIAL MEDIA PAGES TO 700 00:23:40,040 --> 00:23:41,920 ENCOURAGE LOCAL PARENTS AND 701 00:23:41,920 --> 00:23:43,560 CAREGIVERS TO POST A SAFE SLEEP 702 00:23:43,560 --> 00:23:45,200 SNAP ON THEIR OWN PERSONAL PAGE. 703 00:23:45,200 --> 00:23:52,400 AGAIN USING THE # SAFESLEEPSNAP, 704 00:23:52,400 --> 00:23:55,760 TAGGING @ CRIBSFORKIDS. 705 00:23:55,760 --> 00:23:57,360 WE WILL ENTER THEM INTO THE 706 00:23:57,360 --> 00:23:59,040 WEEKLY CONTEST. 707 00:23:59,040 --> 00:23:59,440 NEXT SLIDE. 708 00:23:59,440 --> 00:24:04,720 WE LANDED ON FOUR WEEKLY SAFE 709 00:24:04,720 --> 00:24:06,160 SLEEP THEME PRIZES. 710 00:24:06,160 --> 00:24:10,240 SAY THAT THREE TIMES FAST. 711 00:24:10,240 --> 00:24:11,880 SAFE SLEEP THEMED PRIZES FOR 712 00:24:11,880 --> 00:24:12,560 EACH WEEK. 713 00:24:12,560 --> 00:24:14,200 EVERY WEEKEND WE WILL DO A 714 00:24:14,200 --> 00:24:16,080 DRAWING OF EVERYBODY THAT GOT 715 00:24:16,080 --> 00:24:17,800 INVOLVED WITH THE CHALLENGE THAT 716 00:24:17,800 --> 00:24:20,400 WEEK AND THEY'LL HAVE A CHOICE 717 00:24:20,400 --> 00:24:23,440 OF ONE OF THE FOUR, FIRST OF ALL 718 00:24:23,440 --> 00:24:28,400 OUR SAFE SLEEP TOY KIT, SASHA 719 00:24:28,400 --> 00:24:29,680 AND SAMMY. 720 00:24:29,680 --> 00:24:32,400 WE CREATED THEM TO NORMALIZE THE 721 00:24:32,400 --> 00:24:34,040 CULTURE BY HAVING LITTLE GIRLS 722 00:24:34,040 --> 00:24:36,400 AND BOYS LEARN HOW TO PUT THEIR 723 00:24:36,400 --> 00:24:38,160 BABY TO SLEEP SAFELY AND IT HAS 724 00:24:38,160 --> 00:24:39,520 BEEN GREAT, BUT THE THING THAT 725 00:24:39,520 --> 00:24:40,840 WE DIDN'T REALLY THINK ABOUT 726 00:24:40,840 --> 00:24:44,440 WHEN WE CREATED THEM, OUR 727 00:24:44,440 --> 00:24:45,440 PARTNER ORGANIZATIONS HAVE 728 00:24:45,440 --> 00:24:47,920 SKIPPED THEM UP AND LOVE SASHA 729 00:24:47,920 --> 00:24:49,720 AND SAMMY BECAUSE IT IS 730 00:24:49,720 --> 00:24:50,480 SUCCESSFUL A WONDERFUL 731 00:24:50,480 --> 00:24:50,960 EDUCATIONAL TOOL. 732 00:24:50,960 --> 00:24:52,920 THEY ARE ABLE TO TAKE THEM 733 00:24:52,920 --> 00:24:54,640 BEDSIDE TO THE HOSPITALS. 734 00:24:54,640 --> 00:24:56,040 THEY ARE ABLE TO TAKE THEM TO 735 00:24:56,040 --> 00:24:58,400 CONFERENCES, TO EVENTS AND 736 00:24:58,400 --> 00:25:00,400 DEMONSTRATE SAFE SLEEP WITH A 737 00:25:00,400 --> 00:25:01,360 LITTLE MINIVERSION. 738 00:25:01,360 --> 00:25:02,760 THAT IS ONE OF OUR PRIZES. 739 00:25:02,760 --> 00:25:04,640 WE ARE OFFERING THE WORKING 740 00:25:04,640 --> 00:25:06,840 MOM'S BREAST FEEDING KIT, 741 00:25:06,840 --> 00:25:08,880 BECAUSE WE ALL KNOW THAT BREAST 742 00:25:08,880 --> 00:25:11,320 FEEDING CORRELATES DIRECTLY WITH 743 00:25:11,320 --> 00:25:12,400 SAFE INFANT SLEEP. 744 00:25:12,400 --> 00:25:14,120 WE REALLY WANT TO ENCOURAGE MOMS 745 00:25:14,120 --> 00:25:17,960 WHEN THEY ARE DONE WITH THEIR 746 00:25:17,960 --> 00:25:19,000 MATERNITY LEAVE TO GO FORWARD 747 00:25:19,000 --> 00:25:22,920 AND TRY TO MAKE IT AS EASY AS 748 00:25:22,920 --> 00:25:24,640 POSSIBLE TO CONTINUE 749 00:25:24,640 --> 00:25:26,280 BREASTFEEDING IN THE WORK PLACE. 750 00:25:26,280 --> 00:25:28,360 THE THIRD PRIZE IS OUR SAFE 751 00:25:28,360 --> 00:25:30,760 SLEEP SURVIVAL KIT. 752 00:25:30,760 --> 00:25:35,000 THIS IS THE BIG VERSION OF THE 753 00:25:35,000 --> 00:25:39,400 KIT FOR HUMAN BABIES. 754 00:25:39,400 --> 00:25:42,440 OUR WEARABLE BLANKET, ONSIE WITH 755 00:25:42,440 --> 00:25:44,360 THE ABC MESSAGE, CHARLIE'S KIDS 756 00:25:44,360 --> 00:25:45,880 BOARD BOOK AND A PIECE OF 757 00:25:45,880 --> 00:25:47,720 EDUCATION AND THEN WE HAVE THE 758 00:25:47,720 --> 00:25:50,680 BABY SHOWER IN A BOX, WHICH IS 759 00:25:50,680 --> 00:25:55,440 AN INCREDIBLE GIFT FOR ANY NEW 760 00:25:55,440 --> 00:25:55,600 MOM. 761 00:25:55,600 --> 00:25:58,720 THIS ENCOURAGES SAFE SLEEP. 762 00:25:58,720 --> 00:26:01,120 IT HAS ALL THE PRODUCTS IN IT. 763 00:26:01,120 --> 00:26:03,160 IT HAS OTHER SAFE INFANT 764 00:26:03,160 --> 00:26:05,680 PRODUCTS IN IT FOR OTHER ASPECTS 765 00:26:05,680 --> 00:26:07,000 OF INFANT SAFETY. 766 00:26:07,000 --> 00:26:08,800 WE REALLY HOPE YOU ALL WILL 767 00:26:08,800 --> 00:26:09,480 ACCEPT OUR CHALLENGE. 768 00:26:09,480 --> 00:26:11,880 IF YOU WOULD LIKE TO BE DIRECTLY 769 00:26:11,880 --> 00:26:13,440 CHALLENGED, IF THIS SOUNDS LIKE 770 00:26:13,440 --> 00:26:18,040 FUN TO YOU, PLEASE SEND ME AN 771 00:26:18,040 --> 00:26:23,280 E-MAIL AT KJAMES@CRIBSFORKIDS 772 00:26:23,280 --> 00:26:23,520 ORGANIZE. 773 00:26:23,520 --> 00:26:25,320 WE ARE REALLY EXCITED AND JUST 774 00:26:25,320 --> 00:26:28,240 CAN'T WAIT TO CHALLENGE. 775 00:26:28,240 --> 00:26:29,560 I'M GOING TO LET DEVON GEORGE 776 00:26:29,560 --> 00:26:31,840 TAKE OVER, OUR CHIEF PROGRAMS 777 00:26:31,840 --> 00:26:32,080 OFFICER. 778 00:26:32,080 --> 00:26:33,640 SHE IS GOING TO TALK ABOUT HOW 779 00:26:33,640 --> 00:26:36,800 SHE HAS GOTTEN OUR HOSPITALS 780 00:26:36,800 --> 00:26:39,320 INVOLVED IN THE PAST AND WAYS 781 00:26:39,320 --> 00:26:43,000 THEY CAN JOIN THE CAMPAIGN THIS 782 00:26:43,000 --> 00:26:45,000 YEAR IN ORDER TO REACH THEIR 783 00:26:45,000 --> 00:26:45,760 OUTREACH GOALS. 784 00:26:45,760 --> 00:26:46,880 NEXT SLIDE, PLEASE. 785 00:26:46,880 --> 00:26:49,040 TAKE IT AWAY, DEVON. 786 00:26:49,040 --> 00:26:51,160 >>THANK YOU SO MUCH. 787 00:26:51,160 --> 00:26:55,000 MY NAME IS DEVONGEORGE AND I'M 788 00:26:55,000 --> 00:26:58,360 GOING TO TALK ABOUT CRIBS FOR 789 00:26:58,360 --> 00:27:04,400 KIDS SAFE SLEEP NATIONAL 790 00:27:04,400 --> 00:27:06,160 CERTIFICATION HOSPITAL PROGRAM 791 00:27:06,160 --> 00:27:10,000 AND SAFE SLEEP SNAP. 792 00:27:10,000 --> 00:27:11,200 OUR SAFE SLEEP HOSPITAL PROGRAM 793 00:27:11,200 --> 00:27:12,400 RECOGNIZES HOSPITALS FOR THE 794 00:27:12,400 --> 00:27:14,120 CARE, TRAINING AND EDUCATION 795 00:27:14,120 --> 00:27:16,040 THEY PROVIDE IN HOSPITALS EARN 796 00:27:16,040 --> 00:27:17,920 CERTIFICATION AT THE BRONZE, 797 00:27:17,920 --> 00:27:19,280 SILVER OR GOLD LEVEL DEPENDING 798 00:27:19,280 --> 00:27:20,520 ON THAT CARE. 799 00:27:20,520 --> 00:27:22,160 GOLD SAFE SLEEP HOSPITALS NEED 800 00:27:22,160 --> 00:27:24,080 TO COMPLETE A MINIMUM OF TWO 801 00:27:24,080 --> 00:27:25,840 COMMUNITY OUTREACH EFFORTS 802 00:27:25,840 --> 00:27:26,760 ANNUALLY. 803 00:27:26,760 --> 00:27:28,440 THAT IS WHERE CLEAR THE CRIB AND 804 00:27:28,440 --> 00:27:30,000 THE SIDS AWARENESS MONTH COMES 805 00:27:30,000 --> 00:27:30,160 IN. 806 00:27:30,160 --> 00:27:31,160 OUR HOSPITALS THAT PARTICIPATE 807 00:27:31,160 --> 00:27:34,360 IN OCTOBER ACTIVITIES ARE ABLE 808 00:27:34,360 --> 00:27:35,960 TO USE THIS PARTICIPATION FOR 809 00:27:35,960 --> 00:27:38,000 ONE OF THE TWO MINIMUM REQUIRED 810 00:27:38,000 --> 00:27:39,440 OUTREACH CHANNELS. 811 00:27:39,440 --> 00:27:40,960 SO WHETHER IF YOU ARE ON AND YOU 812 00:27:40,960 --> 00:27:42,480 ARE PART OF A HOSPITAL OR YOU 813 00:27:42,480 --> 00:27:45,440 ARE A PARTNER WHO WORKS WITH A 814 00:27:45,440 --> 00:27:47,080 HOSPITAL, IF YOUR HOSPITAL IS 815 00:27:47,080 --> 00:27:49,000 ALREADY GOLD CERTIFIED SEEKING 816 00:27:49,000 --> 00:27:50,840 TO UP GRADE TO GOLD OR APPLYING 817 00:27:50,840 --> 00:27:52,680 FOR INITIATE CERTIFICATION, SIDS 818 00:27:52,680 --> 00:27:53,760 AWARENESS MONTH GIVES THAT 819 00:27:53,760 --> 00:27:55,240 OPPORTUNITY FOR COMMUNITY 820 00:27:55,240 --> 00:27:56,880 OUTREACH FOR THIS PURPOSE AND 821 00:27:56,880 --> 00:27:57,600 DOES ALL THAT GREAT EDUCATION 822 00:27:57,600 --> 00:28:00,040 ALONG WITH IT. 823 00:28:00,040 --> 00:28:00,680 THE PHOTO YOU SEE ON THE SLIDE 824 00:28:00,680 --> 00:28:02,440 SHOWS ONE OF OUR HOSPITALS THAT 825 00:28:02,440 --> 00:28:06,800 DID JUST THAT IN 2022. 826 00:28:06,800 --> 00:28:10,360 BOSTON CHILDREN'S HOSPITAL, ONE 827 00:28:10,360 --> 00:28:11,800 OF OUR GOLD SAFE SLEEP 828 00:28:11,800 --> 00:28:12,240 CERTIFIED. 829 00:28:12,240 --> 00:28:14,160 THEY SET UP A CRIB IN THE LOBBY, 830 00:28:14,160 --> 00:28:16,960 WHETHER THERE WERE VISITORS TO 831 00:28:16,960 --> 00:28:18,560 THE HOSPITAL OR STAFF OR NURSING 832 00:28:18,560 --> 00:28:20,800 STUDENTS FOR CLINICAL ROTATIONS, 833 00:28:20,800 --> 00:28:21,480 EVERYONE COULD PARTICIPATE. 834 00:28:21,480 --> 00:28:24,200 THEY FILM, THEY SHARED, THEY HAD 835 00:28:24,200 --> 00:28:24,800 A BLAST. 836 00:28:24,800 --> 00:28:26,760 WE HOPE OTHER HOSPITALS WILL DO 837 00:28:26,760 --> 00:28:28,200 THE SAME THING. 838 00:28:28,200 --> 00:28:31,600 CRIBS FOR KIDS INVITES YOU TO 839 00:28:31,600 --> 00:28:32,560 LEARN MORE ABOUT THAT NEXT 840 00:28:32,560 --> 00:28:33,440 MONTH. 841 00:28:33,440 --> 00:28:35,760 CRIBS FOR KIDS IS CELEBRATING 842 00:28:35,760 --> 00:28:37,080 OUR 25th ANNIVERSARY IN 2023. 843 00:28:37,080 --> 00:28:40,800 WE ARE HOSTING FREE MONTHLY SAFE 844 00:28:40,800 --> 00:28:42,160 SLEEP CHAMPION WEBINARS. 845 00:28:42,160 --> 00:28:45,080 ON AUGUST 25th AT NOON WE WILL 846 00:28:45,080 --> 00:28:49,280 TALK ABOUT HOW TO PARTICIPATE IN 847 00:28:49,280 --> 00:28:49,960 SIDS AND SIDS AWARENESS MONTH 848 00:28:49,960 --> 00:28:51,760 MONTH. 849 00:28:51,760 --> 00:28:52,960 THE SAFE SLEEP CHAMPIONS FROM 850 00:28:52,960 --> 00:28:53,720 BOSTON CHILDREN'S. 851 00:28:53,720 --> 00:28:55,560 SO IF YOU ARE ABLE TO JOIN US 852 00:28:55,560 --> 00:28:57,440 LIVE, GREAT, OR YOU CAN COME 853 00:28:57,440 --> 00:28:59,280 BACK TO OUR SITE LATER AND WATCH 854 00:28:59,280 --> 00:29:01,280 THE RECORDING OF THE LIVE 855 00:29:01,280 --> 00:29:01,560 WEBINAR. 856 00:29:01,560 --> 00:29:04,360 THE QR CODE TAKES YOU TO THE 857 00:29:04,360 --> 00:29:05,720 REGISTRATION PAGE OR YOU CAN 858 00:29:05,720 --> 00:29:08,200 FIND IT IN THE ABOUT MENU ITEM 859 00:29:08,200 --> 00:29:10,120 AT CRIBS FOR KIDS.ORG. 860 00:29:10,120 --> 00:29:13,080 FOLLOW CRIBS FOR KIDS ACROSS ALL 861 00:29:13,080 --> 00:29:17,880 SOCIAL MEDIA PLATFORMS. 862 00:29:17,880 --> 00:29:18,680 @CRIBSFORKIDS. 863 00:29:18,680 --> 00:29:20,400 I'M GOING TO WELCOME NATASHA 864 00:29:20,400 --> 00:29:28,400 SHULL FROM CHARLIE'S KIDS. 865 00:29:28,400 --> 00:29:30,000 >>THANK YOU, DEVON. 866 00:29:30,000 --> 00:29:31,440 GOOD AFTERNOON, EVERYBODY. 867 00:29:31,440 --> 00:29:34,200 MY NAME IS NATASHA SHULL AND I'M 868 00:29:34,200 --> 00:29:36,400 THE EXECUTIVE DIRECTOR OF 869 00:29:36,400 --> 00:29:37,640 CHARLIE'S KIDS FOUNDATION. 870 00:29:37,640 --> 00:29:40,080 WE ARE A FAMILY FOUNDATION THAT 871 00:29:40,080 --> 00:29:42,640 WAS FOUNDED ON CHARLIE'S FIRST 872 00:29:42,640 --> 00:29:46,320 BIRTHDAY IN APRIL OF 2011. 873 00:29:46,320 --> 00:29:47,920 SADLY, CHARLIE PASSED AWAY FROM 874 00:29:47,920 --> 00:29:48,120 SIDS. 875 00:29:48,120 --> 00:29:53,440 SO HIS PARENTS, DR. SAM HENSKRKS 876 00:29:53,440 --> 00:29:57,280 E AND LAURA HENKE TOOK THEIR 877 00:29:57,280 --> 00:30:00,400 TRAGEDY AND TURNED IT INTO 878 00:30:00,400 --> 00:30:01,480 ADVOCACY TO HELP NO FAMILY 879 00:30:01,480 --> 00:30:02,640 EXPERIENCE WHAT THEY DID. 880 00:30:02,640 --> 00:30:05,040 SO OVER THE PAST 12 YEARS, THEY 881 00:30:05,040 --> 00:30:09,680 HAVE REALLY BEEN ADVOCATING FOR 882 00:30:09,680 --> 00:30:11,080 SAFE SLEEP AND THE FIRST WAY 883 00:30:11,080 --> 00:30:12,400 THIS HAPPENED WAS THROUGH THE 884 00:30:12,400 --> 00:30:18,000 CREATION OF OUR BOOK, WHICH IS 885 00:30:18,000 --> 00:30:20,400 "SLEEP BABY SAFE AND SNUG." 886 00:30:20,400 --> 00:30:23,040 KELLY MENTIONED IT AS A PART OF 887 00:30:23,040 --> 00:30:26,360 THEIR KIT. 888 00:30:26,360 --> 00:30:28,520 TWO YEARS AGO WE CREATED A 889 00:30:28,520 --> 00:30:29,480 DIGITAL RESOURCE CENTER FOR 890 00:30:29,480 --> 00:30:31,640 PEOPLE TO FIND SHORT VIDEOS, 15 891 00:30:31,640 --> 00:30:33,600 SECONDS LONG AND 30 SECONDS LONG 892 00:30:33,600 --> 00:30:35,320 THAT SHARE THE SAFE SLEEP 893 00:30:35,320 --> 00:30:37,200 MESSAGE IN A WAY THAT NEW 894 00:30:37,200 --> 00:30:37,960 PARENTS AND CAREGIVERS 895 00:30:37,960 --> 00:30:38,240 UNDERSTAND. 896 00:30:38,240 --> 00:30:40,400 NEXT SLIDE. 897 00:30:40,400 --> 00:30:42,920 AND I AM EXCITED TO SHARE WITH 898 00:30:42,920 --> 00:30:44,880 YOU THAT WE NOW HAVE, WE JUST 899 00:30:44,880 --> 00:30:47,240 LAUNCHED OUR SERIES IN SPANISH. 900 00:30:47,240 --> 00:30:49,080 SO I'M GOING TO SHARE WITH YOU 901 00:30:49,080 --> 00:30:53,560 ONE OF OUR VIDEOS THAT IS IN OUR 902 00:30:53,560 --> 00:30:54,880 LIBRARY AND THE SPANISH VERSION 903 00:30:54,880 --> 00:30:55,920 AS WELL FOR YOU. 904 00:30:55,920 --> 00:30:57,120 SO PLEASE ENJOY. 905 00:30:57,120 --> 00:30:59,080 >>PRACTICING SAFE SLEEP AT 2:00 906 00:30:59,080 --> 00:30:59,920 A.M. IS HARD. 907 00:30:59,920 --> 00:31:02,000 IT IS OKAY TO ASK FOR HELP. 908 00:31:02,000 --> 00:31:04,600 CONNECT WITH A FRIEND, ANOTHER 909 00:31:04,600 --> 00:31:06,880 MOM, YOUR PARTNER, A SAFE SLEEP 910 00:31:06,880 --> 00:31:07,600 SUPPORT GROUP. 911 00:31:07,600 --> 00:31:09,280 CONNECT WITH WHOEVER YOU CAN TO 912 00:31:09,280 --> 00:31:10,600 STAY AWAKE SO YOU CAN PUT YOUR 913 00:31:10,600 --> 00:31:21,000 BABY TO SLEEP SAFELY. 914 00:31:23,480 --> 00:31:33,760 [ VIDEO IN SPANISH ] 915 00:31:35,440 --> 00:31:39,560 >>NEXT SLIDE, PLEASE. 916 00:31:39,560 --> 00:31:40,960 SO THIS WAS ACTUALLY WHERE YOU 917 00:31:40,960 --> 00:31:42,480 CAN FIND IF VIDEOS. 918 00:31:42,480 --> 00:31:45,040 THEY ARE FREE, DOWNLOADABLE, 919 00:31:45,040 --> 00:31:46,880 SHAREABLE, YOU JUST GO TO OUR 920 00:31:46,880 --> 00:31:48,800 WEBSITE, CLICK ON OUR VIDEOS. 921 00:31:48,800 --> 00:31:50,440 YOU WILL SEE THEM IN ENGLISH AND 922 00:31:50,440 --> 00:31:52,720 THERE IS A BUTTON FOR THEM IN 923 00:31:52,720 --> 00:31:53,400 SPANISH. 924 00:31:53,400 --> 00:31:55,360 LIKE I SAID, THERE'S NINE OF 925 00:31:55,360 --> 00:31:57,120 EACH VERSION AND YOU CAN USE 926 00:31:57,120 --> 00:31:58,600 THIS QR CODE FOR MATERIALS OF 927 00:31:58,600 --> 00:32:02,560 YOUR OWN AND TO SHARE. 928 00:32:02,560 --> 00:32:04,000 THESE ARE EXAMPLES, I KNOW 929 00:32:04,000 --> 00:32:05,840 LORENA HIT ON THE IMPACT 930 00:32:05,840 --> 00:32:08,160 OBJECTIVE NORMS THAT ARE ON 931 00:32:08,160 --> 00:32:09,680 SOCIAL MEDIA AND WE REALLY, 932 00:32:09,680 --> 00:32:12,000 REALLY WANT TO TRY TO MAKE AN 933 00:32:12,000 --> 00:32:14,160 IMPACT AS LOTS OF PEOPLE, 934 00:32:14,160 --> 00:32:15,600 ESPECIALLY NEW PARENTS, ARE 935 00:32:15,600 --> 00:32:17,320 GIVING THEIR INFORMATION ONLINE. 936 00:32:17,320 --> 00:32:19,200 SO IF THESE VIDEOS ARE ABLE TO 937 00:32:19,200 --> 00:32:21,480 BE SHARED, POSTED, YOU CAN SEE 938 00:32:21,480 --> 00:32:23,200 THE DIFFERENT WAYS THAT WE HAVE 939 00:32:23,200 --> 00:32:25,000 USED THEM. 940 00:32:25,000 --> 00:32:28,360 SO FEEL FREE TO ACCESS AND USE 941 00:32:28,360 --> 00:32:30,280 THEM IN YOUR CAMPAIGNS AND IN 942 00:32:30,280 --> 00:32:32,720 YOUR MESSAGING AND THROUGHOUT 943 00:32:32,720 --> 00:32:34,880 SIDS AWARENESS MONTH AS A WAY TO 944 00:32:34,880 --> 00:32:38,000 REALLY ENCOURAGE BOTH PROVIDERS 945 00:32:38,000 --> 00:32:41,880 AND CAREGIVERS TO PRACTICE SAFE 946 00:32:41,880 --> 00:32:42,560 SLEEP. 947 00:32:42,560 --> 00:32:43,120 NEXT SLIDE. 948 00:32:43,120 --> 00:32:45,200 ANOTHER THING THAT WE CREATED 949 00:32:45,200 --> 00:32:46,840 WERE PRINTABLE HANDOUTS THAT HAS 950 00:32:46,840 --> 00:32:48,400 THE QR CODE THAT TAKES PEOPLE TO 951 00:32:48,400 --> 00:32:49,280 THE VIDEOS. 952 00:32:49,280 --> 00:32:53,480 SO THESE ARE WAYS TO ENGAGE 953 00:32:53,480 --> 00:32:57,440 OTHER COMMUNITY MEMBERS. 954 00:32:57,440 --> 00:32:59,880 WE REALIZE THAT ON THE ONLINE 955 00:32:59,880 --> 00:33:01,600 PLATFORM, THINGS ARE SHAREABLE. 956 00:33:01,600 --> 00:33:04,760 ALSO FOR INSTANCE FOR ME, I WENT 957 00:33:04,760 --> 00:33:06,920 TO MY CHILDREN'S PEDIATRICIAN 958 00:33:06,920 --> 00:33:08,760 OFFICE AND THEY HAVE A QR CODE 959 00:33:08,760 --> 00:33:09,960 ABOUT VACCINE. 960 00:33:09,960 --> 00:33:14,160 I SAID CAN I GIVE YOU A QR CODE 961 00:33:14,160 --> 00:33:16,320 FOR A HANDOUT FOR SAFE SLEEP AND 962 00:33:16,320 --> 00:33:18,440 THEY SAID SURE. 963 00:33:18,440 --> 00:33:20,400 THE IDEA CAME ABOUT TO MAKE 964 00:33:20,400 --> 00:33:22,360 HANDOUTS THAT CAN BE USED IN A 965 00:33:22,360 --> 00:33:24,080 VARIETY OF PLACES. 966 00:33:24,080 --> 00:33:26,880 THESE ARE THE FOUR HANDOUTS WE 967 00:33:26,880 --> 00:33:27,320 HAVE. 968 00:33:27,320 --> 00:33:28,960 THEY ARE AVAILABLE ON OUR 969 00:33:28,960 --> 00:33:30,480 WEBSITE UNDER THE TAP SOLUTION. 970 00:33:30,480 --> 00:33:32,640 THESE ARE FOR YOU TO USE AT YOUR 971 00:33:32,640 --> 00:33:32,920 DISCRETION. 972 00:33:32,920 --> 00:33:35,400 WE HAVE BEEN THINKING OUTSIDE 973 00:33:35,400 --> 00:33:37,920 THE BOX, WHICH YOU WILL SEE IN A 974 00:33:37,920 --> 00:33:39,120 COUPLE OF SLIDES. 975 00:33:39,120 --> 00:33:40,800 THIS IS LIKE THE PAPER VERSION 976 00:33:40,800 --> 00:33:42,400 OF SHARING THE VIDEOS AND THEY 977 00:33:42,400 --> 00:33:46,160 ARE AVAILABLE FOR YOU GUYS. 978 00:33:46,160 --> 00:33:46,960 NEXT SLIDE. 979 00:33:46,960 --> 00:33:50,040 SO WE REALLY BELIEVE THAT SAFE 980 00:33:50,040 --> 00:33:51,800 INFANT SLEEP IS EVERYONE'S 981 00:33:51,800 --> 00:33:52,080 BUSINESS. 982 00:33:52,080 --> 00:33:53,800 IT IS NOT JUST THE BUSINESS OF, 983 00:33:53,800 --> 00:33:57,000 YOU KNOW, THE NICHD, IT IS NOT 984 00:33:57,000 --> 00:33:58,080 JUST, YOU KNOW, ALL THE 985 00:33:58,080 --> 00:33:59,000 ORGANIZATIONS HERE COMING 986 00:33:59,000 --> 00:34:00,400 TOGETHER TO PUSH THIS MESSAGE 987 00:34:00,400 --> 00:34:01,160 OUT. 988 00:34:01,160 --> 00:34:05,760 THE MORE THAT WE NORMALIZE SAFE 989 00:34:05,760 --> 00:34:09,880 INFANT SLEEP AND IT BECOMES 990 00:34:09,880 --> 00:34:11,920 ACCESSIBLE VISUALLY AND 991 00:34:11,920 --> 00:34:12,920 COMMUNICATED, THE MORE PEOPLE 992 00:34:12,920 --> 00:34:14,720 WILL BE DOING IT. 993 00:34:14,720 --> 00:34:15,960 THE CAMPAIGN FOR TOBACCO FREE 994 00:34:15,960 --> 00:34:18,760 KIDS REALLY HELPED DECREASE THE 995 00:34:18,760 --> 00:34:20,920 AMOUNT OF SMOKING THROUGH 996 00:34:20,920 --> 00:34:21,560 EDUCATION. 997 00:34:21,560 --> 00:34:24,120 SO WE REALLY BELIEVE THAT WITH 998 00:34:24,120 --> 00:34:25,280 EVERYONE WORKING TOGETHER DURING 999 00:34:25,280 --> 00:34:27,040 SIDS AWARENESS MONTH AND COMING 1000 00:34:27,040 --> 00:34:29,640 OUT WITH, YOU KNOW, CONSISTENT 1001 00:34:29,640 --> 00:34:31,800 MESSAGING FOR SAFE SLEEP, WE 1002 00:34:31,800 --> 00:34:33,520 WILL MAKE AN IMPACT AND 1003 00:34:33,520 --> 00:34:38,520 ENCOURAGE PEOPLE TO CHANGE THEIR 1004 00:34:38,520 --> 00:34:40,040 BEHAVIOR AND KEEP EVERY BABY 1005 00:34:40,040 --> 00:34:41,400 AWAY FOR EVERY SLEEP. 1006 00:34:41,400 --> 00:34:42,280 NEXT SLIDE. 1007 00:34:42,280 --> 00:34:43,960 THIS IS OUR THINK OUTSIDE THE 1008 00:34:43,960 --> 00:34:45,800 BOX SLIDE I WAS SHARING WITH 1009 00:34:45,800 --> 00:34:46,000 YOU. 1010 00:34:46,000 --> 00:34:47,520 THIS IS WHERE WE WANT TO 1011 00:34:47,520 --> 00:34:49,080 ENCOURAGE EVERYONE TO THINK OF 1012 00:34:49,080 --> 00:34:50,680 WAYS TO ALSO ENGAGE COMMUNITY 1013 00:34:50,680 --> 00:34:52,000 PARTNERS THAT YOU MIGHT NOT 1014 00:34:52,000 --> 00:34:53,960 TYPICALLY GO TO. 1015 00:34:53,960 --> 00:34:57,400 SO WHETHER IT'S, YOU KNOW, ONE 1016 00:34:57,400 --> 00:35:00,080 OF YOUR KID'S DOCTORS, A 1017 00:35:00,080 --> 00:35:01,720 PEDIATRICIAN'S OFFICE, LIKE I 1018 00:35:01,720 --> 00:35:02,640 MENTIONED OR WHETHER, YOU KNOW, 1019 00:35:02,640 --> 00:35:04,640 YOU ARE OUTSIDE AND YOU GO TO A 1020 00:35:04,640 --> 00:35:06,800 SIDEWALK AND YOU JUST MAKE A 1021 00:35:06,800 --> 00:35:09,320 NOTE ABOUT SAFE SLEEP, WE REALLY 1022 00:35:09,320 --> 00:35:11,080 THINK THAT THE MORE DURING 1023 00:35:11,080 --> 00:35:12,080 OCTOBER AND SIDS AWARENESS MONTH 1024 00:35:12,080 --> 00:35:13,800 WE SHARE THE MESSAGE, THE MORE 1025 00:35:13,800 --> 00:35:15,560 PEOPLE WILL GET IT FROM 1026 00:35:15,560 --> 00:35:18,360 DIFFERENT ANGLES AND DIFFERENT 1027 00:35:18,360 --> 00:35:19,640 PERSPECTIVES AND IT WILL REALLY 1028 00:35:19,640 --> 00:35:20,920 START TO MAKE A DIFFERENCE. 1029 00:35:20,920 --> 00:35:22,760 SO WE JUST WANT TO ENCOURAGE YOU 1030 00:35:22,760 --> 00:35:24,720 TO SHARE THE MESSAGE AND FEEL 1031 00:35:24,720 --> 00:35:27,160 FREE TO USE OUR VIDEOS AND OUR 1032 00:35:27,160 --> 00:35:28,240 FLYERS WHILE DOING SO. 1033 00:35:28,240 --> 00:35:29,040 THANKS SO MUCH. 1034 00:35:29,040 --> 00:35:33,000 NOW YOU'LL GET TO HEAR FROM 1035 00:35:33,000 --> 00:35:36,040 ALISON JACOBSON AT FIRST CANDLE. 1036 00:35:36,040 --> 00:35:41,160 >>THANKS, NATASHA. 1037 00:35:41,160 --> 00:35:43,000 I'M ALISON JACOBSON, THE 1038 00:35:43,000 --> 00:35:45,400 EXECUTIVE DIRECTOR OF FIRST 1039 00:35:45,400 --> 00:35:45,680 CANDLE. 1040 00:35:45,680 --> 00:35:48,200 A NATIONAL NONPROFIT 1041 00:35:48,200 --> 00:35:48,520 ORGANIZATION. 1042 00:35:48,520 --> 00:35:51,040 WE WERE ORGANIZED BACK 40 YEARS 1043 00:35:51,040 --> 00:35:51,200 AGO. 1044 00:35:51,200 --> 00:35:52,320 WE'VE BEEN AROUND QUITE SOME 1045 00:35:52,320 --> 00:35:52,960 TIME. 1046 00:35:52,960 --> 00:35:55,600 I LOST MY SON TO SIDS IN 1997. 1047 00:35:55,600 --> 00:35:59,200 SO FOR ME, THIS IS A PASSION AS 1048 00:35:59,200 --> 00:36:02,640 WELL AS A MISSION. 1049 00:36:02,640 --> 00:36:04,400 AND VERY EXCITED TO HAVE BEEN 1050 00:36:04,400 --> 00:36:07,160 PART OF THIS CAMPAIGN SINCE ITS 1051 00:36:07,160 --> 00:36:08,680 INCEPTION AS WELL AND JUST 1052 00:36:08,680 --> 00:36:09,440 EXCITED TO HAVE EVERYBODY HERE 1053 00:36:09,440 --> 00:36:12,680 AS A PART OF THIS AND WANTING TO 1054 00:36:12,680 --> 00:36:13,120 MOVE FORWARD. 1055 00:36:13,120 --> 00:36:15,080 NEXT SLIDE, PLEASE. 1056 00:36:15,080 --> 00:36:16,520 SO WE'VE TALKED A LOT ABOUT WHAT 1057 00:36:16,520 --> 00:36:19,720 WE CAN DO ONLINE AND ENGAGING 1058 00:36:19,720 --> 00:36:20,360 PEOPLE. 1059 00:36:20,360 --> 00:36:21,920 I REALLY WANT TO SPEND SOME TIME 1060 00:36:21,920 --> 00:36:24,240 TALKING ABOUT HOW YOU CAN GET 1061 00:36:24,240 --> 00:36:26,560 THOSE PARTNERS IN PERSON ON THE 1062 00:36:26,560 --> 00:36:27,760 GROUND IN YOUR COMMUNITY. 1063 00:36:27,760 --> 00:36:29,880 BECAUSE LIKE NATASHA SAID, WE 1064 00:36:29,880 --> 00:36:32,520 NEED TO GET EVERYBODY INVOLVED. 1065 00:36:32,520 --> 00:36:34,560 THIS JUST ISN'T GRANDPARENTS AND 1066 00:36:34,560 --> 00:36:35,720 FAMILY, THIS IS EVERYBODY WHO 1067 00:36:35,720 --> 00:36:37,200 COMES IN CONTACT WITH THAT 1068 00:36:37,200 --> 00:36:37,440 FAMILY. 1069 00:36:37,440 --> 00:36:38,880 THAT COULD BE THE PERSON WHO 1070 00:36:38,880 --> 00:36:41,080 WORKS AT THE GROCERY STORE, THE 1071 00:36:41,080 --> 00:36:42,240 LIBRARIAN, EVERYBODY. 1072 00:36:42,240 --> 00:36:44,840 SO THIS IS AN OPPORTUNITY IN 1073 00:36:44,840 --> 00:36:47,520 OCTOBER TO REALLY IDENTIFY THOSE 1074 00:36:47,520 --> 00:36:49,760 TRUSTED COMMUNITY PROVIDERS AND 1075 00:36:49,760 --> 00:36:50,600 GET THEM INVOLVED. 1076 00:36:50,600 --> 00:36:52,320 I WANT TO TELL YOU A LITTLE BIT 1077 00:36:52,320 --> 00:36:54,320 ABOUT THE PROGRAM WE'VE DONE 1078 00:36:54,320 --> 00:36:56,520 WITH COMMUNITIES CALLED LET'S 1079 00:36:56,520 --> 00:36:57,600 TALK COMMUNITY CHATS. 1080 00:36:57,600 --> 00:36:59,840 BECAUSE THIS IS SOMETHING YOU 1081 00:36:59,840 --> 00:37:02,160 CAN UTILIZE IN OCTOBER WITH THE 1082 00:37:02,160 --> 00:37:05,080 SAFE SLEEP AWARENESS MONTH. 1083 00:37:05,080 --> 00:37:06,520 NEXT SLIDE, PLEASE. 1084 00:37:06,520 --> 00:37:09,400 SO ONE OF THE THINGS I THINK 1085 00:37:09,400 --> 00:37:10,320 THAT IS SO IMPORTANT TO 1086 00:37:10,320 --> 00:37:13,720 RECOGNIZE IS THAT IT IS NOT A 1087 00:37:13,720 --> 00:37:15,760 ONE MESSAGE FITS EVERYBODY, 1088 00:37:15,760 --> 00:37:15,960 RIGHT? 1089 00:37:15,960 --> 00:37:17,600 THE WAY WE TALK TO DADS, THE WAY 1090 00:37:17,600 --> 00:37:20,680 WE TALK TO MOMS, THE WAY WE TALK 1091 00:37:20,680 --> 00:37:21,760 TO GRANDPARENTS DEFINITELY HAS 1092 00:37:21,760 --> 00:37:22,880 TO BE DIFFERENT BECAUSE THEY 1093 00:37:22,880 --> 00:37:24,280 HEAR IT DIFFERENTLY. 1094 00:37:24,280 --> 00:37:25,600 AND WE ALL HEAR THINGS IN A 1095 00:37:25,600 --> 00:37:26,160 DIFFERENT WAY. 1096 00:37:26,160 --> 00:37:30,320 IN FACT, BACK IN 2019, WE DID 1097 00:37:30,320 --> 00:37:32,240 FOCUS GROUPS WITH THREE MARKETS 1098 00:37:32,240 --> 00:37:34,360 IN DETROIT, IN ATLANTA, GEORGIA, 1099 00:37:34,360 --> 00:37:35,560 AND NEW HAVEN, CONNECTICUT, 1100 00:37:35,560 --> 00:37:37,200 WHERE WE TALKED TO DADS. 1101 00:37:37,200 --> 00:37:38,440 WE TALKED TO MOMS. 1102 00:37:38,440 --> 00:37:42,880 WE TALKED TO GRANDPARENTS AND WE 1103 00:37:42,880 --> 00:37:44,400 TALKED TO CAREGIVERS. 1104 00:37:44,400 --> 00:37:46,240 WHAT WE HEARD IS DADS WANT TO 1105 00:37:46,240 --> 00:37:47,200 HEAR FROM OTHER DADS. 1106 00:37:47,200 --> 00:37:48,440 THEY SOMETIMES FEEL THEY ARE 1107 00:37:48,440 --> 00:37:51,360 PUSHED ASIDE AT THE 1108 00:37:51,360 --> 00:37:52,280 PEDIATRICIAN'S OFFICE OR ANY 1109 00:37:52,280 --> 00:37:53,040 SORT OF CAREGIVER. 1110 00:37:53,040 --> 00:37:54,280 SO THEY WANT TO HEAR FROM 1111 00:37:54,280 --> 00:37:55,720 ANOTHER DAD. 1112 00:37:55,720 --> 00:37:57,720 WE KNOW GRANDMA ISN'T 1113 00:37:57,720 --> 00:37:58,920 NECESSARILY WHO WE THINK. 1114 00:37:58,920 --> 00:38:01,120 SHE IS NOT THERE KNITTING AND 1115 00:38:01,120 --> 00:38:02,240 WEARING PEARLS. 1116 00:38:02,240 --> 00:38:03,760 SHE MAY HAVE HER SECOND FAMILY 1117 00:38:03,760 --> 00:38:05,720 THAT SHE IS DEALING WITH. 1118 00:38:05,720 --> 00:38:09,360 SHE MAY HAVE ANOTHER CHILD THAT 1119 00:38:09,360 --> 00:38:11,000 IS 6 OR 7 HERSELF. 1120 00:38:11,000 --> 00:38:13,560 GRANDMA IS BUSY AND WE NEED TO 1121 00:38:13,560 --> 00:38:14,760 ACKNOWLEDGE THAT WHEN WE ARE 1122 00:38:14,760 --> 00:38:15,800 TALKING TO HER. 1123 00:38:15,800 --> 00:38:17,720 WE HAVE TO REALIZE MOMS DON'T 1124 00:38:17,720 --> 00:38:18,720 NECESSARILY TRUST WHAT THEY HEAR 1125 00:38:18,720 --> 00:38:20,240 FROM THE HEALTH CARE PROVIDERS. 1126 00:38:20,240 --> 00:38:22,000 THERE IS IMPLICIT BIAS. 1127 00:38:22,000 --> 00:38:24,400 WE ARE REALLY DEALING IN THOSE 1128 00:38:24,400 --> 00:38:25,640 AT-RISK BLACK COMMUNITIES WHERE 1129 00:38:25,640 --> 00:38:28,760 THE RATES SOMETIMES ARE 12 TIMES 1130 00:38:28,760 --> 00:38:31,960 HIGHER, 14 TIMES HIGHER. 1131 00:38:31,960 --> 00:38:33,320 AND WE KNOW THAT THE TRUSTED 1132 00:38:33,320 --> 00:38:35,320 CARE PROVIDER IN THOSE 1133 00:38:35,320 --> 00:38:36,080 COMMUNITIES ISN'T NECESSARILY 1134 00:38:36,080 --> 00:38:38,040 THE NURSE OR THE PEDIATRICIAN. 1135 00:38:38,040 --> 00:38:40,360 SO WE REALLY NEED TO MAKE SURE 1136 00:38:40,360 --> 00:38:42,360 WHO IS DELIVERING THAT MESSAGE 1137 00:38:42,360 --> 00:38:44,840 IS SOMEONE THAT IS ALREADY KNOWN 1138 00:38:44,840 --> 00:38:45,960 AND TRUSTED. 1139 00:38:45,960 --> 00:38:47,520 THEY FEEL THEY KNOW WHAT IS BEST 1140 00:38:47,520 --> 00:38:50,200 FOR THEIR BABY, SO WE CAN'T JUST 1141 00:38:50,200 --> 00:38:52,360 DELIVER MESSAGES, EVEN LIKE THIS 1142 00:38:52,360 --> 00:38:53,720 OF CLEAR THE CRIB SAYING JUST 1143 00:38:53,720 --> 00:38:54,440 TAKE THIS OUT. 1144 00:38:54,440 --> 00:38:55,640 WE NEED TO EXPLAIN WHY. 1145 00:38:55,640 --> 00:38:57,880 NO ONE REALLY WANTS TO DO 1146 00:38:57,880 --> 00:38:59,320 SOMETHING JUST BEING TOLD TO DO 1147 00:38:59,320 --> 00:38:59,560 IT. 1148 00:38:59,560 --> 00:39:01,880 THEY WANT TO UNDERSTAND WHY. 1149 00:39:01,880 --> 00:39:04,640 AS LORENA SAID BEFORE, ALL OF 1150 00:39:04,640 --> 00:39:05,560 THOSE RESOURCES THAT ARE 1151 00:39:05,560 --> 00:39:09,320 AVAILABLE ON THE NICHD'S WEBSITE 1152 00:39:09,320 --> 00:39:10,360 ARE GREAT CONVERSATION STARTERS. 1153 00:39:10,360 --> 00:39:12,080 THEY SHOULDN'T BE THE END 1154 00:39:12,080 --> 00:39:12,360 PRODUCT. 1155 00:39:12,360 --> 00:39:15,720 THEY SHOULD ALLOW YOU TO HAVE 1156 00:39:15,720 --> 00:39:16,640 CONVERSATIONS. 1157 00:39:16,640 --> 00:39:18,280 WE ALSO HAVE TO ACKNOWLEDGE THAT 1158 00:39:18,280 --> 00:39:20,520 THERE ARE SOCIAL DETERMINANTS OF 1159 00:39:20,520 --> 00:39:21,720 HEALTH THAT PREVENT THEM FROM 1160 00:39:21,720 --> 00:39:23,600 ACCESSING SOME OF THIS CARE AND 1161 00:39:23,600 --> 00:39:24,440 EDUCATION IN SUPPORT. 1162 00:39:24,440 --> 00:39:26,720 IT IS GREAT TO DO THESE ONLINE 1163 00:39:26,720 --> 00:39:29,160 THINGS, BUT IF MOM IS WORKING 1164 00:39:29,160 --> 00:39:31,880 FROM 8:00 IN THE MORNING TO 5:00 1165 00:39:31,880 --> 00:39:33,960 AT NIGHT AND HAS THREE OTHER 1166 00:39:33,960 --> 00:39:37,080 KIDS TO CARE FOR, SHE MAY NOT BE 1167 00:39:37,080 --> 00:39:37,280 THERE. 1168 00:39:37,280 --> 00:39:39,280 SHE MAY NOT GET INTO HER 1169 00:39:39,280 --> 00:39:41,760 DOCTOR'S OFFICE BECAUSE OF 1170 00:39:41,760 --> 00:39:43,120 TRANSPORTATION OR CARE GIVING 1171 00:39:43,120 --> 00:39:43,520 ISSUES. 1172 00:39:43,520 --> 00:39:45,160 IT IS IMPORTANT TO MEET FAMILIES 1173 00:39:45,160 --> 00:39:48,120 WHERE THEY ARE AT, LITERALLY AND 1174 00:39:48,120 --> 00:39:48,440 FIGURATIVELY. 1175 00:39:48,440 --> 00:39:49,560 NEXT SLIDE, PLEASE. 1176 00:39:49,560 --> 00:39:50,960 AND EVERYONE HAS A STORY. 1177 00:39:50,960 --> 00:39:53,640 LIKE I SAID, THIS IS NOT A ONE 1178 00:39:53,640 --> 00:39:57,000 SIZE FITS ALL. 1179 00:39:57,000 --> 00:39:59,440 IT'S IMPORTANT TO UNDERSTAND 1180 00:39:59,440 --> 00:40:00,400 WHAT THE CULTURAL BACKGROUND IS, 1181 00:40:00,400 --> 00:40:02,880 WHAT THE HISTORY IS, WHAT -- HOW 1182 00:40:02,880 --> 00:40:05,760 THEY HAVE BEEN IMPACTED, THAT 1183 00:40:05,760 --> 00:40:06,640 FAMILY, BEFORE. 1184 00:40:06,640 --> 00:40:09,240 SO DON'T ASSUME THAT THE 1185 00:40:09,240 --> 00:40:11,480 40-YEAR-OLD MOM WHO HAS FOUR 1186 00:40:11,480 --> 00:40:12,840 KIDS ALREADY UNDERSTANDS ABOUT 1187 00:40:12,840 --> 00:40:14,720 SAFE SLEEP. 1188 00:40:14,720 --> 00:40:15,720 SHE MAY NOT. 1189 00:40:15,720 --> 00:40:18,960 OR DON'T ASSUME THAT THE 1190 00:40:18,960 --> 00:40:20,200 16-YEAR-OLD GIRL WHOSE GOT HER 1191 00:40:20,200 --> 00:40:22,520 HEAD BURIED IN THE PHONE ISN'T 1192 00:40:22,520 --> 00:40:23,360 LISTENING TO YOU. 1193 00:40:23,360 --> 00:40:26,960 WE HAVE TO CHECK OUR OWN BIASES 1194 00:40:26,960 --> 00:40:30,440 WHEN WE HAVE THIS CONVERSATION. 1195 00:40:30,440 --> 00:40:32,720 AND SELF-REFLECTION IS REQUIRED. 1196 00:40:32,720 --> 00:40:35,440 WE DO A LOT IN THE COMMUNITY AND 1197 00:40:35,440 --> 00:40:38,520 QUITE FRANKLY WE'VE DEALT WITH A 1198 00:40:38,520 --> 00:40:40,920 LOT OF DUALISM SOCIAL WORKERS 1199 00:40:40,920 --> 00:40:43,360 WHO ARE RELUCTANT TO TALK ABOUT 1200 00:40:43,360 --> 00:40:44,520 SAFE SLEEP BECAUSE THEY DID 1201 00:40:44,520 --> 00:40:45,760 THINGS WHERE IT MAY NOT HAVE 1202 00:40:45,760 --> 00:40:47,120 BEEN SAFE. 1203 00:40:47,120 --> 00:40:49,960 AND SO THEY FEEL UNCOMFORTABLE 1204 00:40:49,960 --> 00:40:51,160 AND ALMOST HYPOCRITICAL TALKING 1205 00:40:51,160 --> 00:40:51,840 ABOUT IT. 1206 00:40:51,840 --> 00:40:53,840 SO WE NEED TO TALK THROUGH THAT 1207 00:40:53,840 --> 00:40:56,080 WITH THEM AND GUIDE THEM ABOUT 1208 00:40:56,080 --> 00:40:58,200 THAT AND UNDERSTAND OUR OWN 1209 00:40:58,200 --> 00:41:00,600 LIVED EXPERIENCES. 1210 00:41:00,600 --> 00:41:05,040 WE HAD ONE DOOLA WHO CAME AT A 1211 00:41:05,040 --> 00:41:07,360 COMMUNITY CHAT SAYING SHE IS NOT 1212 00:41:07,360 --> 00:41:09,560 COMFORTABLE TALKING TO THE 1213 00:41:09,560 --> 00:41:11,360 LGBTQ+ COMMUNITY, THAT IS FINE. 1214 00:41:11,360 --> 00:41:13,320 BUT WE NEED TO FIND SOMEONE WHO 1215 00:41:13,320 --> 00:41:13,720 IS. 1216 00:41:13,720 --> 00:41:16,120 WHEN WE TALK ABOUT IMPLICIT 1217 00:41:16,120 --> 00:41:18,000 BIAS, WE NEED TO DO 1218 00:41:18,000 --> 00:41:19,920 SELF-REFLECTION AND WHY DO I 1219 00:41:19,920 --> 00:41:21,320 BELIEVE WHAT I BELIEVE AND HOW 1220 00:41:21,320 --> 00:41:23,160 IS THAT IMPACTING HOW I GIVE 1221 00:41:23,160 --> 00:41:25,040 MESSAGES TO A MOM, TO A YOUNG 1222 00:41:25,040 --> 00:41:27,680 MOM, TO AN OLDER MOM, TO A MOM 1223 00:41:27,680 --> 00:41:29,680 WHO HAS BEEN INCARCERATED, TO A 1224 00:41:29,680 --> 00:41:32,160 DAD WHO IS SINGLE PARENT AND 1225 00:41:32,160 --> 00:41:33,400 TRYING TO DO IT. 1226 00:41:33,400 --> 00:41:35,960 WHERE DO MY BELIEFS COME FROM? 1227 00:41:35,960 --> 00:41:37,520 IS IT HOW I GREW UP? 1228 00:41:37,520 --> 00:41:39,920 IS IT THE COMMUNITY I'M IN? 1229 00:41:39,920 --> 00:41:41,640 IS IT MY OWN EXPERIENCE HAVING 1230 00:41:41,640 --> 00:41:43,080 LOST A CHILD? 1231 00:41:43,080 --> 00:41:44,680 AND HOW DO I ADDRESS THAT AND 1232 00:41:44,680 --> 00:41:45,720 MOVE FORWARD. 1233 00:41:45,720 --> 00:41:49,000 SO I WOULD ASK YOU TO LOOK AT 1234 00:41:49,000 --> 00:41:52,400 THE RESOURCES YOU HAVE. 1235 00:41:52,400 --> 00:41:54,840 WHO CAN YOU PARTNER WITH IN THE 1236 00:41:54,840 --> 00:41:57,240 COMMUNITY AND WHAT ARE YOUR OWN 1237 00:41:57,240 --> 00:41:59,040 BIASES TOWARDS SAFE SLEEP THAT 1238 00:41:59,040 --> 00:42:00,880 MIGHT BE IMPACTING HOW YOU ARE 1239 00:42:00,880 --> 00:42:01,840 DELIVERING THIS MESSAGE IN 1240 00:42:01,840 --> 00:42:02,080 OCTOBER. 1241 00:42:02,080 --> 00:42:03,240 NEXT SLIDE, PLEASE. 1242 00:42:03,240 --> 00:42:06,440 SO LIKE I SAID, ONE OF OUR BIG 1243 00:42:06,440 --> 00:42:08,720 INITIATIVE IS LET'S TALK 1244 00:42:08,720 --> 00:42:09,200 COMMUNITY CHATS. 1245 00:42:09,200 --> 00:42:11,640 AT FIRST CANDLE, WE ACKNOWLEDGE 1246 00:42:11,640 --> 00:42:13,640 WE CANNOT GO INTO COMMUNITIES 1247 00:42:13,640 --> 00:42:15,720 THAT ARE PRIMARILY BLACK, 1248 00:42:15,720 --> 00:42:17,240 LOW-INCOME AND TALK TO THEM. 1249 00:42:17,240 --> 00:42:18,840 THEY ARE NOT GOING TO LISTEN TO 1250 00:42:18,840 --> 00:42:20,080 US, NOR SHOULD THEY. 1251 00:42:20,080 --> 00:42:21,880 WE HAVEN'T GAINED THEIR TRUST. 1252 00:42:21,880 --> 00:42:23,320 WE DON'T HAVE ANY CREDIBILITY. 1253 00:42:23,320 --> 00:42:26,120 SO WE PARTNER WITH ORGANIZATIONS 1254 00:42:26,120 --> 00:42:27,640 THAT ARE ALREADY ESTABLISHED IN 1255 00:42:27,640 --> 00:42:28,400 THE COMMUNITY. 1256 00:42:28,400 --> 00:42:31,760 THAT COULD BE A FATHERHOOD 1257 00:42:31,760 --> 00:42:34,520 INITIATIVE, A BLACK DOULAS 1258 00:42:34,520 --> 00:42:36,360 ORGANIZATION, OR BLACK NURSES 1259 00:42:36,360 --> 00:42:37,760 ORGANIZATION, A CHURCH OR SOME 1260 00:42:37,760 --> 00:42:38,840 FAITH-BASED COMMUNITY, WHOEVER 1261 00:42:38,840 --> 00:42:40,120 IS ALREADY ESTABLISHED IN THAT 1262 00:42:40,120 --> 00:42:44,640 COMMUNITY AS A TRUSTED SOURCE. 1263 00:42:44,640 --> 00:42:48,440 WE THEN EDUCATE DOULAS, DADS, 1264 00:42:48,440 --> 00:42:51,080 GRANT PARENTS TO BECOME 1265 00:42:51,080 --> 00:42:52,680 FACILITATORS AND TALK ABOUT SAFE 1266 00:42:52,680 --> 00:42:54,920 SLEEP AS WELL AS BREASTFEEDING 1267 00:42:54,920 --> 00:42:55,160 SUPPORT. 1268 00:42:55,160 --> 00:42:56,880 DURING SAFE SLEEP AWARENESS 1269 00:42:56,880 --> 00:42:58,280 MONTH, YOU CAN SET UP A CLEAR 1270 00:42:58,280 --> 00:42:59,000 THE CRIB. 1271 00:42:59,000 --> 00:43:00,600 YOU CAN IDENTIFY THE PARTNER IN 1272 00:43:00,600 --> 00:43:02,320 THE COMMUNITY TO WORK WITH. 1273 00:43:02,320 --> 00:43:05,560 DO IT AT THEIR CENTER AND THEN 1274 00:43:05,560 --> 00:43:08,720 IDENTIFY FACILITATORS, PEOPLE, 1275 00:43:08,720 --> 00:43:09,240 ADVOC 1276 00:43:09,240 --> 00:43:11,160 ADVOCATES, WHO WANT TO WORK WITH 1277 00:43:11,160 --> 00:43:11,360 YOU. 1278 00:43:11,360 --> 00:43:13,800 A GRANDPARENT, DADS. 1279 00:43:13,800 --> 00:43:15,480 DADS WANT TO HEAR FROM OTHER 1280 00:43:15,480 --> 00:43:15,800 DADS. 1281 00:43:15,800 --> 00:43:19,240 MAYBE YOU CAN DO A CLEAR THE 1282 00:43:19,240 --> 00:43:21,160 CRIB CHALLENGE AT A BARBERSHOP 1283 00:43:21,160 --> 00:43:23,360 AND TRAIN A DAD TO DO IT WITH 1284 00:43:23,360 --> 00:43:24,640 OTHER DADS. 1285 00:43:24,640 --> 00:43:29,080 IT COULD BE AT A BOWLING ALLEY. 1286 00:43:29,080 --> 00:43:31,360 THINK ABOUT YOUR CHALLENGES, WHO 1287 00:43:31,360 --> 00:43:33,200 YOU ARE DOING THEM WITH AND 1288 00:43:33,200 --> 00:43:34,800 PARTNERING WITH. 1289 00:43:34,800 --> 00:43:37,240 YOU CAN DO IT ONCE A WEEK DURING 1290 00:43:37,240 --> 00:43:37,680 OCTOBER. 1291 00:43:37,680 --> 00:43:39,880 FOR THOSE OF YOU WHO HAVE BEEN 1292 00:43:39,880 --> 00:43:42,440 AROUND LONGER, WE DID SIDS 1293 00:43:42,440 --> 00:43:43,600 SUNDAYS AND WE WORKED WITH THE 1294 00:43:43,600 --> 00:43:45,680 BLACK CHURCHES TO HAVE ONE WEEK 1295 00:43:45,680 --> 00:43:47,120 DURING A SUNDAY SERVICE IN 1296 00:43:47,120 --> 00:43:48,400 OCTOBER TO TALK ABOUT SAFE 1297 00:43:48,400 --> 00:43:48,600 SLEEP. 1298 00:43:48,600 --> 00:43:50,800 WOULDN'T IT BE GREAT TO DO A 1299 00:43:50,800 --> 00:43:52,480 SAFE SLEEP CLEAR THE CRIB 1300 00:43:52,480 --> 00:43:54,320 CHALLENGE AT A CHURCH ONE 1301 00:43:54,320 --> 00:43:54,560 SUNDAY? 1302 00:43:54,560 --> 00:43:56,440 AND AT A LAUNDRY MAT AND A 1303 00:43:56,440 --> 00:43:59,000 COMMUNITY CENTER OR A PARK OR 1304 00:43:59,000 --> 00:43:59,360 EVENT. 1305 00:43:59,360 --> 00:44:01,280 SO THINK ABOUT WHO YOU COULD 1306 00:44:01,280 --> 00:44:02,920 PARTNER WITH TO GET THEM 1307 00:44:02,920 --> 00:44:04,480 INVOLVED IN THIS, EVEN AT A 1308 00:44:04,480 --> 00:44:06,480 LIBRARY, AS I SAID. 1309 00:44:06,480 --> 00:44:08,320 THINK ABOUT WHO WANTS TO PARTNER 1310 00:44:08,320 --> 00:44:09,720 WITH YOU. 1311 00:44:09,720 --> 00:44:11,640 GET THEM EXCITED ABOUT THAT. 1312 00:44:11,640 --> 00:44:13,360 EXPLAIN HOW IT IMPACTS EVERYONE 1313 00:44:13,360 --> 00:44:14,320 IN THE COMMUNITY AND HOW THEY 1314 00:44:14,320 --> 00:44:17,280 CAN BE A LEADER AND BECOME A 1315 00:44:17,280 --> 00:44:20,000 SAFE SLEEP CHAMPION BY HELPING 1316 00:44:20,000 --> 00:44:20,520 YOU. 1317 00:44:20,520 --> 00:44:21,920 AND THEN HELP UNDERSTAND THAT, 1318 00:44:21,920 --> 00:44:23,920 AGAIN, IT IS NOT ENOUGH, IN MY 1319 00:44:23,920 --> 00:44:24,840 OPINION, TO JUST DO THE CLEAR 1320 00:44:24,840 --> 00:44:26,040 THE CRIB. 1321 00:44:26,040 --> 00:44:28,880 IT IS A CONVERSATION STARTER. 1322 00:44:28,880 --> 00:44:30,240 WHY SHOULDN'T THERE BE A BLANKET 1323 00:44:30,240 --> 00:44:31,120 IN THE CRIB? 1324 00:44:31,120 --> 00:44:33,640 BECAUSE THERE ARE PROBABLY A LOT 1325 00:44:33,640 --> 00:44:35,960 OF FAMILIES WHO HAVE A QUILTED 1326 00:44:35,960 --> 00:44:37,040 BLANKET THAT GRANDMA MADE THAT 1327 00:44:37,040 --> 00:44:38,560 SAY IT IS OKAY TO HAVE IT IN 1328 00:44:38,560 --> 00:44:39,160 THERE. 1329 00:44:39,160 --> 00:44:40,960 HAVE THIS AS A CONVERSATION 1330 00:44:40,960 --> 00:44:42,560 STARTER TO EXPLAIN THE WHYS 1331 00:44:42,560 --> 00:44:44,360 ABOUT THE BLANKET BEING OUT, THE 1332 00:44:44,360 --> 00:44:46,480 WHYS ABOUT NOT WEARING A HAT. 1333 00:44:46,480 --> 00:44:47,880 BECAUSE YOU'VE GOT A LOT OF 1334 00:44:47,880 --> 00:44:48,560 COMMUNITIES THAT ARE GOING TO 1335 00:44:48,560 --> 00:44:52,520 HAVE THE HAT ON THE BABY. 1336 00:44:52,520 --> 00:44:54,440 CULTURALLY FROM HISPANIC 1337 00:44:54,440 --> 00:44:56,800 CULTURE, THEY KEEP A HAT ON TO 1338 00:44:56,800 --> 00:44:59,280 KEEP EVIL SPIRITS FROM COMING 1339 00:44:59,280 --> 00:45:01,760 THROUGH THE FONTENELLE. 1340 00:45:01,760 --> 00:45:02,840 YOU WANT TO UNDERSTAND YOUR 1341 00:45:02,840 --> 00:45:04,320 COMMUNITY AND IT IS IMPORTANT TO 1342 00:45:04,320 --> 00:45:05,840 WORK WITH THOSE TRUSTED 1343 00:45:05,840 --> 00:45:07,440 COMMUNITY LEADERS WHO THEY WILL 1344 00:45:07,440 --> 00:45:08,480 LISTEN TO. 1345 00:45:08,480 --> 00:45:10,680 GETTING A GRANDPARENT INVOLVED 1346 00:45:10,680 --> 00:45:12,480 IS REALLY KEY BECAUSE 1347 00:45:12,480 --> 00:45:15,120 GRANDPARENTS, GRANDMAS ARE 1348 00:45:15,120 --> 00:45:16,360 REALLY THAT TRUSTED SOURCE FOR 1349 00:45:16,360 --> 00:45:17,640 SO MANY MOMS. 1350 00:45:17,640 --> 00:45:22,360 NEXT SLIDE, PLEASE. 1351 00:45:22,360 --> 00:45:24,400 FIRST AND FOREMOST, RESPECT 1352 00:45:24,400 --> 00:45:26,520 PARENTS' WISHES AND NEEDS. 1353 00:45:26,520 --> 00:45:27,240 BODY LANGUAGE IS IMPORTANT WHEN 1354 00:45:27,240 --> 00:45:29,000 YOU ARE TALKING TO THEM. 1355 00:45:29,000 --> 00:45:30,480 MAKE SURE YOU ARE OPEN. 1356 00:45:30,480 --> 00:45:32,000 ASK OPEN-ENDED QUESTIONS. 1357 00:45:32,000 --> 00:45:34,440 WHY DO YOU THINK THIS WAY? 1358 00:45:34,440 --> 00:45:37,560 TELL ME WHAT YOU THINK ABOUT 1359 00:45:37,560 --> 00:45:37,760 THIS? 1360 00:45:37,760 --> 00:45:39,280 LISTEN TO THEM FIRST. 1361 00:45:39,280 --> 00:45:41,720 WE HAVE SPENT MANY, MANY YEARS 1362 00:45:41,720 --> 00:45:43,320 BUILDING RELATIONSHIPS IN 1363 00:45:43,320 --> 00:45:44,440 COMMUNITIES ACROSS THE COUNTRY 1364 00:45:44,440 --> 00:45:46,360 BY LISTENING AND LEARNING, 1365 00:45:46,360 --> 00:45:50,000 ASKING THEM TO LET US IN AND NOT 1366 00:45:50,000 --> 00:45:50,240 TELLING. 1367 00:45:50,240 --> 00:45:53,120 CHECK THOSE ASSUMPTIONS OF YOURS 1368 00:45:53,120 --> 00:45:54,240 AND ALLOW TIME AND SPACE FOR 1369 00:45:54,240 --> 00:45:55,640 THEM TO PROCESS THE INFORMATION 1370 00:45:55,640 --> 00:45:57,840 YOU ARE GIVING THEM. 1371 00:45:57,840 --> 00:46:00,480 THE GREATEST COMMON DENOMINATOR 1372 00:46:00,480 --> 00:46:01,360 IS EXHAUSTION. 1373 00:46:01,360 --> 00:46:03,600 MAKE SURE YOU ARE NOT BOMBARDING 1374 00:46:03,600 --> 00:46:04,720 THEM WITH TOO MUCH INFORMATION. 1375 00:46:04,720 --> 00:46:06,280 WE CAN ONLY TAKE IN SMALL BITS 1376 00:46:06,280 --> 00:46:07,720 AT A TIME. 1377 00:46:07,720 --> 00:46:09,200 BE THAT TRUSTED CAREGIVER. 1378 00:46:09,200 --> 00:46:11,040 LET THEM KNOW THAT YOU ARE NOT 1379 00:46:11,040 --> 00:46:11,640 JUDGING THEM. 1380 00:46:11,640 --> 00:46:13,360 YOU ARE NOT INSISTING ON THINGS. 1381 00:46:13,360 --> 00:46:16,640 YOU ARE HERE TO SUPPORT THEM. 1382 00:46:16,640 --> 00:46:17,320 OFFER THEM SUPPORT SERVICES 1383 00:46:17,320 --> 00:46:18,880 WHILE YOU ARE AT IT. 1384 00:46:18,880 --> 00:46:21,800 THEY MAY NOT KNOW ABOUT WIC. 1385 00:46:21,800 --> 00:46:24,200 THEY MAY HAVE HOUSING 1386 00:46:24,200 --> 00:46:24,520 INSECURITIES. 1387 00:46:24,520 --> 00:46:25,560 FIND OTHER RESOURCES YOU CAN 1388 00:46:25,560 --> 00:46:26,960 HELP THEM WITH AND SHARE IN THAT 1389 00:46:26,960 --> 00:46:28,120 DECISION MAKING. 1390 00:46:28,120 --> 00:46:30,960 I WAS AT A CONFERENCE SOME OF 1391 00:46:30,960 --> 00:46:33,000 YOU MIGHT BE AT YESTERDAY FROM 1392 00:46:33,000 --> 00:46:34,880 SAFE KIDS AND SOMEBODY TALKED 1393 00:46:34,880 --> 00:46:36,000 ABOUT CONSTANTLY HAVING TO HAVE 1394 00:46:36,000 --> 00:46:37,320 A CONVERSATION WITH A YOUNG MOM. 1395 00:46:37,320 --> 00:46:38,880 SHE WAS 16. 1396 00:46:38,880 --> 00:46:40,320 SHE WAS NOT GOING TO MOVE HER 1397 00:46:40,320 --> 00:46:42,240 QUEEN SIZE BED OUT OF THAT ROOM 1398 00:46:42,240 --> 00:46:44,360 AND SHE HAD NO ROOM FOR A PACK 1399 00:46:44,360 --> 00:46:45,080 AND PLAY. 1400 00:46:45,080 --> 00:46:46,880 SHE WAS ADAMANT ABOUT IT. 1401 00:46:46,880 --> 00:46:48,480 IT TOOK A LOT OF CONVERSATION, 1402 00:46:48,480 --> 00:46:50,720 BUT WHAT FINALLY IS THE SOLUTION 1403 00:46:50,720 --> 00:46:52,280 THEY WOULD HAVE THE PACK AND 1404 00:46:52,280 --> 00:46:54,840 PLAY IN THE HALLWAY AS CLOSE TO 1405 00:46:54,840 --> 00:46:56,160 THAT BEDROOM AS POSSIBLE. 1406 00:46:56,160 --> 00:46:58,080 BE THAT -- HELP THEM FIND 1407 00:46:58,080 --> 00:47:00,280 SOLUTIONS INSTEAD OF JUST SAYING 1408 00:47:00,280 --> 00:47:02,320 YOU MUST DO THIS AND IT IS GOING 1409 00:47:02,320 --> 00:47:04,160 TO GO SO MUCH FURTHER. 1410 00:47:04,160 --> 00:47:05,520 NEXT SLIDE, PLEASE. 1411 00:47:05,520 --> 00:47:07,520 SO PLEASE FEEL FREE, YOU CAN 1412 00:47:07,520 --> 00:47:09,000 FIND MORE INFORMATION ABOUT LETS 1413 00:47:09,000 --> 00:47:10,760 TALK COMMUNITY CHATS. 1414 00:47:10,760 --> 00:47:12,400 WE ALSO HAVE DIGITAL RESOURCES 1415 00:47:12,400 --> 00:47:15,040 ON OUR SITE THAT YOU CAN USE. 1416 00:47:15,040 --> 00:47:17,640 THERE IS A PSA VIDEO WITH A 1417 00:47:17,640 --> 00:47:18,800 YOUNG WOMAN AS WELL AS A FAMILY 1418 00:47:18,800 --> 00:47:20,160 THAT WE RECORDED. 1419 00:47:20,160 --> 00:47:22,040 FEEL FREE TO USE THAT. 1420 00:47:22,040 --> 00:47:26,120 IT IS ON OUR YOUTUBE VIDEO AND 1421 00:47:26,120 --> 00:47:28,360 REACH OUT WHENEVER YOU LIKE TO 1422 00:47:28,360 --> 00:47:29,080 ME. 1423 00:47:29,080 --> 00:47:30,440 I'M ALWAYS AVAILABLE. 1424 00:47:30,440 --> 00:47:31,400 I DON'T HAVE A SOCIAL MEDIA 1425 00:47:31,400 --> 00:47:34,160 PERSON SO IF YOU DM, IT IS ME 1426 00:47:34,160 --> 00:47:35,480 YOU ARE GOING TO GET. 1427 00:47:35,480 --> 00:47:37,600 I KNOW NOW I'M SUPPOSED TO TURN 1428 00:47:37,600 --> 00:47:39,800 IT OVER TO Q&A. 1429 00:47:39,800 --> 00:47:42,280 I'M NOT SURE WHO I'M TURNING IT 1430 00:47:42,280 --> 00:47:46,000 OVER TO, MAYBE LORENA OR AMBER. 1431 00:47:46,000 --> 00:47:48,000 >>YES, MA'AM. 1432 00:47:48,000 --> 00:47:48,800 HELLO, EVERYONE. 1433 00:47:48,800 --> 00:47:50,920 IS IT ANY WONDER WE REACHED OUT 1434 00:47:50,920 --> 00:47:54,120 TO THESE FOLKS TO BE OUR 1435 00:47:54,120 --> 00:47:55,680 INAUGURAL PLANNING PARTNERS FOR 1436 00:47:55,680 --> 00:47:57,080 SIDS AWARENESS MONTH? 1437 00:47:57,080 --> 00:47:57,920 I THINK NOT. 1438 00:47:57,920 --> 00:47:59,680 EVERY ORGANIZATION THAT PREPTDED 1439 00:47:59,680 --> 00:48:00,920 TODAY AND ALSO THOSE THAT COULD 1440 00:48:00,920 --> 00:48:04,360 NOT JOIN US FOR THE WEBINAR 1441 00:48:04,360 --> 00:48:08,200 TODAY HAVE BEEN REALLY CLEAR 1442 00:48:08,200 --> 00:48:11,160 ABOUT OUR GOALS OF SAFE INFANT 1443 00:48:11,160 --> 00:48:12,920 SLEEP, HOW WE INVEST RESOURCES 1444 00:48:12,920 --> 00:48:15,840 TO MAXIMIZE THE BENEFIT FOR OUR 1445 00:48:15,840 --> 00:48:18,480 ADVOCATE PARTNERS AND REDUCE 1446 00:48:18,480 --> 00:48:20,600 DUPLICATION OF MATERIALS. 1447 00:48:20,600 --> 00:48:22,040 WE KNOW THAT HAVING ONE 1448 00:48:22,040 --> 00:48:24,360 CONSISTENT OR SIMILAR MESSAGE, 1449 00:48:24,360 --> 00:48:26,320 FOR EXAMPLE, BABIES SLEEP SAFEST 1450 00:48:26,320 --> 00:48:27,880 ON THEIR BACKS, THAT HELPS. 1451 00:48:27,880 --> 00:48:30,800 YOU CAN TAILOR THE MESSAGE TO 1452 00:48:30,800 --> 00:48:31,680 REACH YOUR AUDIENCE AS ALISON 1453 00:48:31,680 --> 00:48:33,400 AND OTHERS SAID. 1454 00:48:33,400 --> 00:48:35,120 IT IS ABSOLUTELY IMPORTANT YOU 1455 00:48:35,120 --> 00:48:37,400 KNOW WHO YOU ARE SPEAKING TO AND 1456 00:48:37,400 --> 00:48:39,080 HOW THEY WILL BEST HEAR YOU. 1457 00:48:39,080 --> 00:48:41,400 THERE ARE SOME THINGS THAT DON'T 1458 00:48:41,400 --> 00:48:41,840 CHANGE. 1459 00:48:41,840 --> 00:48:43,560 BABIES SLEEP SAFEST ON THEIR 1460 00:48:43,560 --> 00:48:43,760 BACKS. 1461 00:48:43,760 --> 00:48:45,560 HELP US SAY THAT. 1462 00:48:45,560 --> 00:48:47,840 HELP US FIND A WAY TO REACH 1463 00:48:47,840 --> 00:48:50,200 COMMUNITIES IN YOUR LOCAL AREAS 1464 00:48:50,200 --> 00:48:52,240 AND USE AS MANY OF THESE 1465 00:48:52,240 --> 00:48:52,920 RESOURCES AS YOU CAN. 1466 00:48:52,920 --> 00:48:54,640 WRITE TO US IF YOU HAVE 1467 00:48:54,640 --> 00:48:56,560 QUESTIONS ABOUT HOW YOU CAN 1468 00:48:56,560 --> 00:48:58,080 UTILIZE SOME RESOURCES. 1469 00:48:58,080 --> 00:48:59,800 IF THERE IS SOMETHING WE DIDN'T 1470 00:48:59,800 --> 00:49:01,960 COVER WE WOULD LOVE TO HEAR FROM 1471 00:49:01,960 --> 00:49:04,560 YOU NOW OR IF YOU HAVE QUESTIONS 1472 00:49:04,560 --> 00:49:07,000 ABOUT SOMETHING WE HIGHLIGHTED, 1473 00:49:07,000 --> 00:49:08,360 PLEASE, PLEASE POP YOUR 1474 00:49:08,360 --> 00:49:10,320 QUESTIONS IN THE CHAT AND WE 1475 00:49:10,320 --> 00:49:14,480 WILL BE TAKING THEM LIFE. 1476 00:49:14,480 --> 00:49:16,040 SHANARD, WOULD YOU MIND PUTTING 1477 00:49:16,040 --> 00:49:20,480 UP THAT SLIDE FOR OUR PARTNERS? 1478 00:49:20,480 --> 00:49:23,360 NOBODY. 1479 00:49:23,360 --> 00:49:28,440 IT IS SLIDE NUMBER THREE. 1480 00:49:28,440 --> 00:49:30,480 IN THE MEANTIME, SOMEONE ASKED 1481 00:49:30,480 --> 00:49:34,480 ARE THERE RESOURCES FOR HEARING 1482 00:49:34,480 --> 00:49:35,680 IMPAIRED FAMILIES AND VISUAL 1483 00:49:35,680 --> 00:49:36,360 IMPAIRMENT FAMILIES? 1484 00:49:36,360 --> 00:49:38,080 I BELIEVE THAT ALL OF THE 1485 00:49:38,080 --> 00:49:42,600 RESOURCES THAT NICHD POSTS ARE 1486 00:49:42,600 --> 00:49:43,600 ADA COMPLIANT. 1487 00:49:43,600 --> 00:49:46,040 SO THEY ARE ACCESSIBLE AND CAN 1488 00:49:46,040 --> 00:49:50,040 BE ACCESSED BY FOLKS WHO ARE 1489 00:49:50,040 --> 00:49:52,200 SIGHT OR HEARING IMPAIRED. 1490 00:49:52,200 --> 00:49:54,000 THAT WILL VARY FROM ORGANIZATION 1491 00:49:54,000 --> 00:49:56,200 TO ORGANIZATION SIMPLY BECAUSE 1492 00:49:56,200 --> 00:50:01,480 IT IS A VERY RESOURCE INTENSIVE 1493 00:50:01,480 --> 00:50:02,280 THING FOR ONE TO DO. 1494 00:50:02,280 --> 00:50:04,240 FOR THINGS THAT ARE POSTED ON 1495 00:50:04,240 --> 00:50:07,120 THE SAFE TO SLEEP WEBSITE, YES, 1496 00:50:07,120 --> 00:50:11,320 THEY ARE ADA COMPLIANT OR 1497 00:50:11,320 --> 00:50:12,400 ACCESSIBLE. 1498 00:50:12,400 --> 00:50:21,360 SLIDE NUMBER THREE, PLEASE. 1499 00:50:21,360 --> 00:50:21,760 ANY QUESTIONS? 1500 00:50:21,760 --> 00:50:28,960 WE HAVE A SIGNIFICANT 1501 00:50:28,960 --> 00:50:29,600 RUSSIAN/UKRAINE POPULATION. 1502 00:50:29,600 --> 00:50:33,280 ARE WE GOING TO HAVE RESOURCES? 1503 00:50:33,280 --> 00:50:35,520 WE DON'T CURRENTLY HAVE THAT 1504 00:50:35,520 --> 00:50:36,880 SPECIFIC LANGUAGE AVAILABLE IN 1505 00:50:36,880 --> 00:50:39,760 OUR SUITE OF MATERIALS. 1506 00:50:39,760 --> 00:50:41,840 DEFINITELY LET US KNOW IF THERE 1507 00:50:41,840 --> 00:50:44,840 ARE LANGUAGES OF HIGH NEED IN 1508 00:50:44,840 --> 00:50:45,560 YOUR COMMUNITY BECAUSE FROM TIME 1509 00:50:45,560 --> 00:50:46,960 TO TIME WE ASK THE FIELD WHAT 1510 00:50:46,960 --> 00:50:48,680 ARE THE HIGHEST NEED LANGUAGES. 1511 00:50:48,680 --> 00:50:50,680 LAST TIME WE DID THIS WHICH WAS 1512 00:50:50,680 --> 00:50:53,720 MAYBE TWO OR THREE YEARS AGO, 1513 00:50:53,720 --> 00:50:55,880 THE TOP TWO LANGUAGE WERE FRENCH 1514 00:50:55,880 --> 00:50:57,440 AND ARABIC. 1515 00:50:57,440 --> 00:50:59,320 AND WE LISTENED TO YOU AND WE 1516 00:50:59,320 --> 00:51:00,400 ARE OFFERING RESOURCES IN THOSE 1517 00:51:00,400 --> 00:51:04,240 LANGUAGES. 1518 00:51:04,240 --> 00:51:05,960 ARE THERE RESOURCES THAT ADDRESS 1519 00:51:05,960 --> 00:51:07,680 CULTURAL OR SOCIAL NORMS AS FAR 1520 00:51:07,680 --> 00:51:10,640 AS SLEEPING WITH YOUR BABY? 1521 00:51:10,640 --> 00:51:11,600 GREAT QUESTION. 1522 00:51:11,600 --> 00:51:13,800 SO THE AMERICAN ACADEMY OF 1523 00:51:13,800 --> 00:51:18,040 PEDIATRICS IN 2022 FOR MANY 1524 00:51:18,040 --> 00:51:19,520 YEARS HAVE BEEN ISSUING 1525 00:51:19,520 --> 00:51:21,080 RECOMMENDATIONS ON SAFE INFANT 1526 00:51:21,080 --> 00:51:21,280 SLEEP. 1527 00:51:21,280 --> 00:51:22,680 THOSE RECOMMENDATIONS ARE BASED 1528 00:51:22,680 --> 00:51:25,880 ON THE LATEST EVIDENCE OF WHAT 1529 00:51:25,880 --> 00:51:27,120 REDUCES THE RISK OF SLEEP 1530 00:51:27,120 --> 00:51:29,320 RELATED DEATH. 1531 00:51:29,320 --> 00:51:30,880 NICHD AND EVERY PARTNER 1532 00:51:30,880 --> 00:51:33,120 REPRESENTED HERE, WE ALL ADHERE 1533 00:51:33,120 --> 00:51:37,080 TO THOSE RECOMMENDATIONS. 1534 00:51:37,080 --> 00:51:38,640 SO I, AT LEAST I WILL SPEAK FOR 1535 00:51:38,640 --> 00:51:40,320 THE NICHD. 1536 00:51:40,320 --> 00:51:41,560 WE ARE BOUND TO THOSE 1537 00:51:41,560 --> 00:51:42,560 RECOMMENDATIONS AND OUR MESSAGES 1538 00:51:42,560 --> 00:51:44,680 ARE BASED ON THOSE 1539 00:51:44,680 --> 00:51:45,080 RECOMMENDATIONS. 1540 00:51:45,080 --> 00:51:48,640 SO WE WON'T TALK ABOUT HARM 1541 00:51:48,640 --> 00:51:49,840 REDUCTION BECAUSE FOR US, WE 1542 00:51:49,840 --> 00:51:50,640 HAVE A NATIONAL AUDIENCE. 1543 00:51:50,640 --> 00:51:55,880 IT IS REALLY TOUGH TO GET INTO 1544 00:51:55,880 --> 00:51:58,240 THAT SPACE WITHOUT KNOWING ONE 1545 00:51:58,240 --> 00:51:59,720 SPECIFIC FAMILY'S SITUATION AND 1546 00:51:59,720 --> 00:52:01,960 THAT FAMILY'S SITUATION MIGHT BE 1547 00:52:01,960 --> 00:52:03,320 VERY DIFFERENT FROM A 1548 00:52:03,320 --> 00:52:04,440 DIFFERENT -- FROM ANOTHER 1549 00:52:04,440 --> 00:52:05,400 FAMILY'S SITUATION. 1550 00:52:05,400 --> 00:52:08,040 SO FOR US, THE RISK OF DOING 1551 00:52:08,040 --> 00:52:14,320 MORE HARM THAN GOOD IS VERY 1552 00:52:14,320 --> 00:52:14,720 REAL. 1553 00:52:14,720 --> 00:52:16,200 BUT AT YOUR LOCAL LEVEL, IF YOU 1554 00:52:16,200 --> 00:52:18,280 ARE FAMILIAR WITH A FAMILY'S 1555 00:52:18,280 --> 00:52:19,880 SPECIFIC LIVING SITUATION, THE 1556 00:52:19,880 --> 00:52:22,160 STRESSORS THAT ARE IN THEIR LIFE 1557 00:52:22,160 --> 00:52:23,640 AND YOU WANT TO ENGAGE WITH 1558 00:52:23,640 --> 00:52:25,640 THEIR PEDIATRICIAN TO TALK ABOUT 1559 00:52:25,640 --> 00:52:27,840 SOLUTIONS TO ADDRESSING 1560 00:52:27,840 --> 00:52:29,400 BARRIERS, I THINK AS LONG AS YOU 1561 00:52:29,400 --> 00:52:30,720 ARE PRESENTING THEM WITH 1562 00:52:30,720 --> 00:52:32,480 ACCURATE AND FACT-BASED 1563 00:52:32,480 --> 00:52:34,760 INFORMATION AND EMPOWERING THAT 1564 00:52:34,760 --> 00:52:36,520 FAMILY TO MAKE INFORMED 1565 00:52:36,520 --> 00:52:38,680 DECISIONS TO ADDRESS THOSE 1566 00:52:38,680 --> 00:52:38,920 BARRIERS. 1567 00:52:38,920 --> 00:52:44,920 THAT MIGHT BE THE MIDDLE GROUND. 1568 00:52:44,920 --> 00:52:47,120 REGARDING THE CHARLIE'S KIDS 1569 00:52:47,120 --> 00:52:50,440 FILMS, IF WE PURCHASED THE 1570 00:52:50,440 --> 00:52:51,840 PERSONIZED VERSIONS WITH OUR 1571 00:52:51,840 --> 00:52:54,400 LOGO AT THE END IN ENGLISH, WILL 1572 00:52:54,400 --> 00:52:57,120 WE BE ABLE TO GET THEM IN 1573 00:52:57,120 --> 00:52:57,640 SPANISH AS WELL? 1574 00:52:57,640 --> 00:53:00,080 I WILL LET NATASHA ANSWER THAT 1575 00:53:00,080 --> 00:53:10,280 QUESTION. 1576 00:53:11,720 --> 00:53:11,920 OKAY. 1577 00:53:11,920 --> 00:53:13,440 WELL, MORE QUESTIONS HAVE COME 1578 00:53:13,440 --> 00:53:13,800 IN. 1579 00:53:13,800 --> 00:53:17,320 I WANT TO REITERATE ALL OF WHAT 1580 00:53:17,320 --> 00:53:20,240 WE ARE OFFERING EVEN THOUGH IN 1581 00:53:20,240 --> 00:53:21,480 TICHD AND THE SAFE TO SLEEP 1582 00:53:21,480 --> 00:53:22,640 WEBSITE ARE HOSTING THE 1583 00:53:22,640 --> 00:53:23,640 INFORMATION, WE ARE REALLY JUST 1584 00:53:23,640 --> 00:53:24,800 A HOLDING SPACE. 1585 00:53:24,800 --> 00:53:26,200 THIS IS A TRUE TEAM EFFORT. 1586 00:53:26,200 --> 00:53:28,600 SO I WANT TO ACKNOWLEDGE AND 1587 00:53:28,600 --> 00:53:31,840 SHARE MY GRATITUDE FOR MY DEAR 1588 00:53:31,840 --> 00:53:32,840 PARTNERS OF THE AMERICAN ACADEMY 1589 00:53:32,840 --> 00:53:37,960 OF PEDIATRICS, AMERICAN DISEASE 1590 00:53:37,960 --> 00:53:39,640 CONTROL PREVENTION, CHARLIE'S 1591 00:53:39,640 --> 00:53:41,640 KIDS FOUNDATION, CRIBS FOR KIDS, 1592 00:53:41,640 --> 00:53:48,680 THE NICHD, AND THE UTE 1593 00:53:48,680 --> 00:53:49,160 BREASTFEEDING COMMITTEE. 1594 00:53:49,160 --> 00:53:51,760 WE WANT TO BREAK OUT OF OUR OWN 1595 00:53:51,760 --> 00:53:53,040 BOX AND BETTER REACH PARENTS IN 1596 00:53:53,040 --> 00:53:57,000 A MORE SENSITIVE, CULTURALLY 1597 00:53:57,000 --> 00:53:59,320 RESPECTFUL MORE INCLUS AIF WAY. 1598 00:53:59,320 --> 00:54:01,200 WE MAY NOT ALWAYS HIT THE MARK, 1599 00:54:01,200 --> 00:54:03,200 BUT WE ARE TRYING. 1600 00:54:03,200 --> 00:54:07,280 AND THE ONLY WAY WE CAN ADVANCE 1601 00:54:07,280 --> 00:54:10,120 IN ACHIEVING OUR GOALS IS 1602 00:54:10,120 --> 00:54:10,880 EXPOSING OURSELVES TO MORE 1603 00:54:10,880 --> 00:54:12,480 INFORMATION, PARTNERING WITH 1604 00:54:12,480 --> 00:54:15,640 YOU, LISTENING TO WHAT THE NEEDS 1605 00:54:15,640 --> 00:54:17,720 ARE AND HOLDING OURSELVES 1606 00:54:17,720 --> 00:54:18,240 ACCOUNTABLE. 1607 00:54:18,240 --> 00:54:19,880 PLEASE WRITE TO US AND CONTINUE 1608 00:54:19,880 --> 00:54:21,600 TO LET US KNOW WHERE WE ARE 1609 00:54:21,600 --> 00:54:23,320 DOING WELL, WHERE WE CAN 1610 00:54:23,320 --> 00:54:23,600 IMPROVE. 1611 00:54:23,600 --> 00:54:27,160 WE ARE A FEDERAL ORGANIZATION. 1612 00:54:27,160 --> 00:54:29,960 THESE ARE YOUR TAX DOLLARS. 1613 00:54:29,960 --> 00:54:32,800 WE ARE PUTTING TO WORK. 1614 00:54:32,800 --> 00:54:34,000 PLEASE LET US KNOW. 1615 00:54:34,000 --> 00:54:35,120 I'M NOT SEEING ANY MORE 1616 00:54:35,120 --> 00:54:35,840 QUESTIONS COME IN. 1617 00:54:35,840 --> 00:54:38,440 AT THIS POINT, I WILL ASK ALL OF 1618 00:54:38,440 --> 00:54:42,680 MY CO-PANELISTS TO PLEASE TURN 1619 00:54:42,680 --> 00:54:46,280 ON THEIR CAMERAS AND IF YOU HAVE 1620 00:54:46,280 --> 00:54:50,520 FOR THE AUDIENCE ANY MORE 1621 00:54:50,520 --> 00:54:54,080 QUESTIONS, SHANARD, IF YOU COULD 1622 00:54:54,080 --> 00:54:56,080 PLEASE DISPLAY THE SLIDE WITH 1623 00:54:56,080 --> 00:54:57,200 ALL OF OUR CONTACT INFORMATION. 1624 00:54:57,200 --> 00:55:01,160 I BELIEVE IT IS SLIDE 40. 1625 00:55:01,160 --> 00:55:03,200 I KNOW THAT AMBER AND KELLY AND 1626 00:55:03,200 --> 00:55:06,280 DEVON AND NATASHA AND ALISON, WE 1627 00:55:06,280 --> 00:55:07,840 ARE ALL MORE THAN HAPPY TO HEAR 1628 00:55:07,840 --> 00:55:08,600 FROM YOU. 1629 00:55:08,600 --> 00:55:10,320 AGAIN, BETWEEN NOW AND OCTOBER, 1630 00:55:10,320 --> 00:55:11,920 WHAT ELSE CAN WE DO? 1631 00:55:11,920 --> 00:55:14,440 HOW CAN WE BETTER SUPPORT YOU? 1632 00:55:14,440 --> 00:55:16,480 YOU ARE THE ONES IN THE FIELD 1633 00:55:16,480 --> 00:55:17,760 HAVING TOUGH CONVERSATIONS WITH 1634 00:55:17,760 --> 00:55:19,760 FAMILIES, TRYING TO MEET THEIR 1635 00:55:19,760 --> 00:55:20,080 NEEDS. 1636 00:55:20,080 --> 00:55:21,640 PLEASE TELL US HOW WE CAN BETTER 1637 00:55:21,640 --> 00:55:21,960 SUPPORT YOU. 1638 00:55:21,960 --> 00:55:24,120 THAT IS WHY WE ARE HERE. 1639 00:55:24,120 --> 00:55:27,880 ANY LAST COMMENTS FROM ANY OF MY 1640 00:55:27,880 --> 00:55:28,200 CO-PANELISTS? 1641 00:55:28,200 --> 00:55:30,080 PLEASE KNOW I APPRECIATE YOU. 1642 00:55:30,080 --> 00:55:31,880 KNOW THAT THOSE OF YOU JOINING 1643 00:55:31,880 --> 00:55:34,200 US AT HOME OR FROM YOUR OFFICES, 1644 00:55:34,200 --> 00:55:36,840 WE APPRECIATE YOUR TIME. 1645 00:55:36,840 --> 00:55:39,200 THANK YOU FOR EVERYTHING YOU 1646 00:55:39,200 --> 00:55:40,880 CONTINUE TO DO TO KEEP BABIES 1647 00:55:40,880 --> 00:55:41,680 AND FAMILIES SAFE. 1648 00:55:41,680 --> 00:55:43,480 YOU INSPIRE US. 1649 00:55:43,480 --> 00:55:45,040 YOU HELP US DEVELOP BETTER 1650 00:55:45,040 --> 00:55:45,280 RESOURCES. 1651 00:55:45,280 --> 00:55:46,240 SO THANK YOU FOR EVERYTHING YOU 1652 00:55:46,240 --> 00:55:48,120 DO AND FOR NOW, PLEASE TAKE 1653 00:55:48,120 --> 00:55:51,200 CARE, BE WELL AND SEE YOU NEXT 1654 00:55:51,200 --> 00:55:58,480 TIME.