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>>WELCOME EVERYONE TODAY

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TO THIS WORKSHOP.

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AND DEPENDING ON WHERE YOU ARE

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JOINING US FROM, GOOD MORNING,

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GOOD AFTERNOON, OR GOOD EVENING.

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AND FOR THOSE WHO ARE ABLE TO

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JOIN US YESTERDAY, AND WOW

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WASN'T IT JUST AN AWESOME DAY

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YESTERDAY, WE THANK YOU FOR YOUR

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TIME AND APPRECIATE YOU COMING

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BACK. 

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MY NAME IS DREW BREMER AND IT IS

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MY PRIVILEGE TO WELCOME YOU TO

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THE SECOND DAY OF THIS 2 DAY

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WORKSHOP TITLED:  BRIDGING THE

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THE BIOLOGICAL AND COMMUNICATION

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SCIENCES ON NUTRIENTS AND

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ENVIRONMENTAL CONTAMINANTS IN

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FOODS TO SUPPORT CHILD

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DEVELOPMENT.

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AND AS I JUST ALLUDED TO

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YESTERDAY'S SESSIONS WERE

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FANTASTIC AND I'M SURE TODAY'S

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TALKS AND DISCUSSIONS WILL BE

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EQUALLY AS ENGAGING AND

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INFORMATIVE.

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BEFORE MOVING AHEAD, I WANT TO

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AGAIN CALL OUT, AND SPECIFICALLY

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RECOGNIZE, KIMBERLY GIBBS FROM

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THE EUNICE KENNEDY SHRIVER.

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I ALSO WOULD LIKE TO THANK THE

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OTHER MEMBERS OF THE ORGANIZING

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TEAM, INCLUDING ASHLEY VARGAS,

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KELLIE CASABEL, JONATHAN LYNCH,

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GENE HERRING, CASEY

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Mc COTTERIS AND ROBIN

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Mc KINON, AND IN ADDITION TO

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ALL OF OUR SPEAKERS AND

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PANELISTS.

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FURTHER MORE I WOULD LIKE TO

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THANK EVERYONE BEHIND THE SCENES

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WHO ARE PROVIDING THE LOGISTICAL

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AND I.T. SUPPORT.

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AND THOSE JOINING US ON

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VIDEOCAST, THANK YOU FOR TAKING

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THE TIME TO WATCH THE WORKSHOP

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AND PLEASE FEEL FREE TO SEND

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COMMENTS AND QUESTIONS FOR THE

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WORKSHOP.

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IT WAS ON THE PREVIOUS SLIDE: 

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NICHDFDAFEBWORKS @MAIL.NIH.GOV.

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YESTERDAY'S SESSIONS FOCUSED ON

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KEY DIETARY NEW TRIENTS TO

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SUPPORT CHILD TWEPMENT, THE

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PROTECTED ROLE OF NUTRIENTS AND

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THE ROLE THAT EXPERIMENTAL

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MODELS PLAY IN HUMAN NUTRITION

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AND TOXICOLOGY RESEARCH.

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TODAY'S GOING TO BE EQUALLY AS

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FUN BUT WE WILL PIVOT A BIT

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TODAY AND FOCUS ON RISK

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COMMUNICATION SCIENCE.

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AND TO KICK THINGS OFFER, WE'RE

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SO GRATEFUL TO HAVE DR. LAURA

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LINDENERKS FELD, SHE IS THE DEAN

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OF THE STONY BROOK SCHOOL OF

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COMMUNICATION AND JOURNALISM AND

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EXECUTIVE DIRECTOR OF THE ALAN

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ALDA CENTER FOR COMMUNICATING

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SCIENCE.

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HE HAS A Ph.D. FROM YRT OF

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CALIFORNIA DAVIS, AND AS SEEN

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SHE OVERSEES FACULTY

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COMMUNICATION AND MEDIA

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PROFESSIONALS, SCIENCE

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COMMUNICATORS AND JOURNALISTS TO

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CREATE AND SHARE ACCURATE

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ENGAGING AND INCLUSIVE MESSAGES

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TO DIFFERENT AUDIENCES.

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AND AS THE ALDA CENTER EXECUTIVE

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DIRECTOR, DR. LINDENFELD

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OVERSEES A DYNAMIC ORGANIZATION

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THAT TRAINED OVER 20,000

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SCIENTISTS WORLD WIDE.

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IMPORTANTLY THE ALDA CENTER

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PROVIDES RESEARCH AND PRACTICE

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TO ADVANCE EFFECTIVE AND

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EMPATHIC SCIENCE COMMUNICATION

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AND DR. LINDENFELD'S WORK DRAWS

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FROM THE IDEA THAT WE CAN MAKE

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BETTER MORE INFORMED DECISIONS

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ABOUT HOW WE MAY SHAPE OUR

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COLLECTIVE FUTURE.

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WITH THAT IT IS MY HONOR AND

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PRIVILEGE TO WELCOME

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DR. LINDENFELD TO KICK DAY 2 OF

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THE WORKSHOP.

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DOCTOR?

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>>THANK YOU SO MUCH DREW.

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GOOD MORNING EVERYONE.

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THANK YOU FOR ATTENDING THE

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SECOND DAY OF THE NIH FDA

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WORKSHOP, BRIDGING THE

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BIOLOGICAL AND COMMUNICATION

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SCIENCES, NUTRIENTS AND

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ENVIRONMENTAL CONTAMINANTS TO

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SUPPORT CHILD DEVELOPMENT.

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YESTERDAY'S PRESENTATIONS I

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UNDERSTAND FOCUS MAINLY ON 3

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TOPICS, FIRST CHILD DEVELOPMENT

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OUTCOMES AND KEY CHALLENGES AND

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ADEQUATE NUTRIENT INTAKE.

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THE SECOND THE PROTECTIVE ROLE

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OF NUTRIENTS AND LASTLY RESEARCH

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OPPORTUNITIES IN FOOD, NUTRIENTS

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AND THE EFFECTS OF ENVIRONMENTAL

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EXPOSURES.

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TODAY THE FOCUS WILL BE ON RISK

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COMMUNICATION SCIENCE AND I WANT

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TO SAY AS A MOTHER OF A NOW 20

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YEAR-OLD SON, I'M REALLY

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GRATEFUL FOR THE WORK THAT YOU

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DO, I DRAW ON IT PERSONALLY IN

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MY LIFE.

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MY NAME IS LAURA LINDENFELD, AND

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I AM DEAN OF STONY BROOK

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UNIVERSITY, ALA ALDA SENDS HIS

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WARMEST GREETINGS, I KNOW HE

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WISHES HE COULD BE HERE AS WELL.

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THE ALDA CENTER IS THE LEADING

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SCIENCE COMMUNICATION RESEARCH

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AND TRAINING ORGANIZATION IN THE

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U.S. AND WE'VE WORKED WITH OVER

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20,000 RESEARCHERS AND

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HEALTHCARE PROFESSIONALS ACROSS

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THE GROAB TO HELP THEM SHARE

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THEIR SCIENCE AND INGAUGE RPGHTS

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EFFECTIVELY.

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REALLY DELIGHTED TO HAVE A FEW

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MOMENTS WITH YOU TODAY.

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WE HAVE A UNIQUE APPROACH THAT

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ALAN ALDA INITIATED WHICH

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COMBINES SOCIAL SCIENCE

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RESEARCH, COMMUNICATION STRATEGY

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BUILDING AND OF COURSE

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IMPROVISATIONAL THEATER TO HELP

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EXPERTS LIKE YOURSELVES, FROM A

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WIDE RANGE OF FIELDS CONNECT AND

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COMMUNICATE WITH OTHERS.

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WE BELIEVE FIRMLY THAT EFFECTIVE

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COMMUNICATION CAN HELP TO BUILD

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A FAIR MORE JUST, MORE RATIONAL

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WORLD.

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REALLY THRILLED TO BE HERE WITH

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YOU TODAY AND HELP YOU KICKOFF

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THE SECOND DAY.

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THE NIH AND FDA HAVE BROUGHT YOU

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TOGETHER TO DISCUSS SUCH AN

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IMPORTANT TOPIC IN OUR SOCIETY

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THE ROLE OF NUTRIENTS AND

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ENVIRONMENTAL CONTAMINANTS IN

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FOOD IN CHILD DEVELOPMENT.

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THIS IS THE TOPIC THAT IMPACTS

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MILLIONS OF PEOPLE IN THEIR

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EVERY DAY LIVES.

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AND THOSE INDIVIDUALS ALL WANT

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AND NEED INFORMATION THAT'S

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ACCESSIBLE AND ACCURATE TO HELP

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THEM MAKE DECISIONS FOR

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THEMSELVES AND THEIR FAMILIES

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LIVES.

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I'M REALLY DELIGHTED THEREFORE

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THAT THE NIH AND FDA

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INTENTIONALLY ARE INCLUDING

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SESSIONS DEDICATED TO RISK

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COMMUNICATION IN THIS WORKSHOP.

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PERSONALLY, I WILL SAY AS AN

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ENVIRONMENTAL COMMUNICATIONS

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RESEARCHER, THIS TOPIC IS NEAR

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AND DEAR TO MY HEART AND I SPENT

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A LOT OF TIME STUDYING FOOD AND

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CULTURE.

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SO YOUR WORK AND REALLY

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PERSONALLY DISP PROFESSIONALLY

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RELEVANT TO ME.

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THE ALDA CENTER IS REALLY

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HONORED TO START OFF THE SECOND

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DAY OF YOUR MEETING AND I'M

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CONFIDENT THAT THE SESSIONS WILL

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CONTRIBUTE TO EFFORTS THAT

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PROVIDE AN EVIDENCE-BASIS TO I

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INFORM FUTURE POLICIES ON FOOD

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AND NUTRITION AND TO INCREASE

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TRANSPARENCY AND SCIENCE BASED

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COMPLIEWNICATION AROUND

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NUTRITION AND FOOD.

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PLEASE DON'T HESITATE TO REACH

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OUT TO ME OR US AT THE ALDA

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CENTER IF THERE'S ANYWAY WE CAN

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BE OF SERVICE TO YOU.

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HAVE A WONDERFUL DAY AND THANK

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YOU AGAIN FOR INVITING ME TO

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JOIN.

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>>THANK YOU DR.
LINDENFELD FOR

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THAT OPENING FOR TODAY'S

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DISCUSSION ON RISK COMMUNICATION

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IN SCIENCE.

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AND DEPENDING WHERE YOU'RE

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JOINING US FROMMED, GOOD

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AFTERNOON, GOOD EVENING.

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IT IS MY PLEASURE TO WELCOME YOU

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TO DAY 2 OF THE WORKSHOP.

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MY NAME IS TINA EAR AND I'M A

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POST DOCTORAL FELLOW AND A SIPS

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FAN AT FDA, IT IS MY PLEASURE TO

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INTRODUCE THE MODERATOR FOR

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TODAY'S SESSIONS MR. JONATHAN

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LYNCH.

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JONATHAN IS THE DEPUTY ASSOCIATE

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DIRECTOR FOR COMMUNICATION FOR

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DIVISION OF ENVIRONMENTAL HEALTH

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SCIENCE AND PRACTICE AT CDC, HE

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HELPS LEAD MULTIPETRESSABLE

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ENVIRONMENTAL HEALTH OUTREACH

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AND COMMUNICATION OUTREACH

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ACTIVITY INCLUDING CDC'S HEALTH

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NEXUS, AND NOW IT IS MY PLEASURE

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TO HAND IT OVER TO JONATHAN TO

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BEGIN OUR FOURTH SESSION OF THE

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WORKSHOP, RISK COMMUNICATION

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SCIENCE AND FEDERAL

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COMMUNICATION ACTIVITIES.

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>>THANK YOU TINA AND
THANK YOU

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SO MUCH EVERYONE FOR BEING HERE.

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YESTERDAY, WAS MUCH MORE FOCUSED

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ON THE SCIENCE, TODAY WE'RE

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GOING TO TALK ABOUT HOW TO

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COMMUNICATE THAT SCIENCE TO THE

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PUBLIC WHICH COULD INCLUDE

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EVERYONE FROM CONCERNED PARENTS

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TO NUTRITION PLANNERS, FOR

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HOSPITALS, AND SCHOOLS TO

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CLINICIANS WHO NEED TO OFFER

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NUTRITION ADVICE TO THEIR

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PATIENTS.

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OUR FIRST PRESENTER TODAY IS

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KELLIE, CASAVALE, SENIOR SCIENCE

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ADVISOR FOR NUTRITION UPON.

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KELLIE?

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>>THANK YOU, JONATHAN,
ARE YOU

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SEEING MY SLIDES ALL RIGHT?

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>>LOOKS GOOD.

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>>ALL RIGHT, WELL, THANK
YOU SO

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MUCH AS JONATHAN MENTIONED I'M

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KELLIE CASAVALE, SENIOR

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NUTRITION ADVISOR AT THE USFDA,

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THANK YOU FOR ALLOWING ME TO BE

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PART OF THIS DISCUSSION, SHARING

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OUR EXPERIENCES, PUBLIC HEALTH

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WINS BUT STILL THE CHALLENGES WE

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FACE, SO TODAY I WILL BE TALKING

262
00:09:33,200 --> 00:09:36,080
ABOUT OUR WORK AT THE FDA TO

263
00:09:36,080 --> 00:09:38,440
ADDRESS REDUCING THE EFFECTS OF

264
00:09:38,440 --> 00:09:42,120
ENVIRONMENTAL CONTAMINANT

265
00:09:42,120 --> 00:09:43,720
EXPOSURES TO CHILDREN.

266
00:09:43,720 --> 00:09:45,160
ENVIRONMENTAL CONTAMINANTS REFER

267
00:09:45,160 --> 00:09:46,600
TO CHEMICALS THAT MAY BE IN

268
00:09:46,600 --> 00:09:47,960
FOODS BECAUSE THEY'RE IN THE THE

269
00:09:47,960 --> 00:09:49,440
ENVIRONMENT WHERE FOODS ARE

270
00:09:49,440 --> 00:09:51,680
GROWN, RAISED OR PROCESSED.

271
00:09:51,680 --> 00:09:54,520
CONTAMINANTS CAN BE TAKEN OUT BY

272
00:09:54,520 --> 00:09:55,640
PLANTS, ANIMALS, SOIL, WATER AND

273
00:09:55,640 --> 00:09:57,760
AIR AND CAN BE HARMFUL TO HUMAN

274
00:09:57,760 --> 00:09:59,600
HEALTH, THEY MAY BE PRESENT

275
00:09:59,600 --> 00:10:01,240
NATURALLY OR FROM PAST POLLUTION

276
00:10:01,240 --> 00:10:02,040
BECAUSE CERTAIN CONTAMINANTS

277
00:10:02,040 --> 00:10:03,360
COME FROM THE EARTH'S CRUST,

278
00:10:03,360 --> 00:10:05,280
THERE'S ALWAYS BEEN SOME LEVEL

279
00:10:05,280 --> 00:10:06,640
IN FOODS HOWEVER, IT'S WITH

280
00:10:06,640 --> 00:10:08,800
SCIENTIFIC ADVANCES THAT WE CAN

281
00:10:08,800 --> 00:10:10,200
MEASURE DIFFERENT ENVIRONMENTAL

282
00:10:10,200 --> 00:10:11,360
CONTAMINANTS IN FOODS AT LOW

283
00:10:11,360 --> 00:10:12,680
LEVELS AND ARE LEARNING MORE

284
00:10:12,680 --> 00:10:16,680
ABOUT EXPOSURE FROM THE DIET.

285
00:10:16,680 --> 00:10:18,320
IN 2021 FDA RELEASED OUR CLOSER

286
00:10:18,320 --> 00:10:19,400
TO 0 ACTION PLAN.

287
00:10:19,400 --> 00:10:21,160
NOW IT'S A SCIENCE BASED

288
00:10:21,160 --> 00:10:23,320
ITERATIVE APPROACH FOR ACHIEVING

289
00:10:23,320 --> 00:10:24,240
CONTINUE IMPROVEMENTS OVER TIME

290
00:10:24,240 --> 00:10:28,800
TO DRIVE DOWN LEVELS OF ARSENIC

291
00:10:28,800 --> 00:10:30,920
LEAD, CADMIUM AND MERCURY OFTEN

292
00:10:30,920 --> 00:10:33,440
REFERRED TO AS HEAVY METALS IN

293
00:10:33,440 --> 00:10:35,560
FOODS COMMONLY EATEN BY BABIES

294
00:10:35,560 --> 00:10:36,560
AND YOUNG CHILDREN.

295
00:10:36,560 --> 00:10:38,480
THESE 4 WERE IDENTIFIED AS

296
00:10:38,480 --> 00:10:39,640
PRIORITY CONDITION TAPINANTS DUE

297
00:10:39,640 --> 00:10:40,640
TO RELATIVE TOXICITY AND

298
00:10:40,640 --> 00:10:41,800
PREVALENCE IN THE FOOD SUPPLY

299
00:10:41,800 --> 00:10:43,280
AND THE RELATIVE CONTRIBUTION OF

300
00:10:43,280 --> 00:10:45,280
FOOD AS A SOURCE OF EXPOSURE AND

301
00:10:45,280 --> 00:10:47,200
OUR PRIORITY IS ON PROTECTING

302
00:10:47,200 --> 00:10:49,360
VERY YOUNG, BECAUSE OF COURSE,

303
00:10:49,360 --> 00:10:50,840
THEY ARE MORE VULNERABLE TO THE

304
00:10:50,840 --> 00:10:53,120
EFFECTS OF THESE EXPOSURES.

305
00:10:53,120 --> 00:10:54,920
REDUCING LEVELS OF CONTAMINANTS

306
00:10:54,920 --> 00:10:57,360
IN FOODS IS COMPLICATED AND

307
00:10:57,360 --> 00:10:57,760
MULTIFACETED.

308
00:10:57,760 --> 00:10:59,360
SO IT'S CRUCIAL TO INSURE THAT

309
00:10:59,360 --> 00:11:02,720
MEASURES TAKEN TO LIMIT ARSENIC,

310
00:11:02,720 --> 00:11:05,480
LEAD, CADMIUM AND MERCURY IN

311
00:11:05,480 --> 00:11:07,800
FOODS DID NOT HAVE UNINTENDED

312
00:11:07,800 --> 00:11:09,960
CONESQUENCES LIKE MAKING FOODS

313
00:11:09,960 --> 00:11:12,480
MORE EXPENSIVE OR LESS AVAILABLE

314
00:11:12,480 --> 00:11:14,080
OR DECREASING CONTAN TISSUE AND

315
00:11:14,080 --> 00:11:15,240
MACROPHAGESINANT WHILE

316
00:11:15,240 --> 00:11:16,400
INCRETESSING ANOTHER.

317
00:11:16,400 --> 00:11:18,040
WE HAVE HEIGHTENED OUR EFFORTS

318
00:11:18,040 --> 00:11:19,200
FOR FURTHER REDUCTIONS BECAUSE

319
00:11:19,200 --> 00:11:20,960
FOR THESE CONTAMINANTS WE HAVE

320
00:11:20,960 --> 00:11:23,080
NO IDENTIFIED SAFE LEVEL OF

321
00:11:23,080 --> 00:11:24,680
EXPOSURE PARTICULARLY WHIL

322
00:11:24,680 --> 00:11:26,520
THINKING ABOUT CHILD

323
00:11:26,520 --> 00:11:26,800
DEVELOPMENT.

324
00:11:26,800 --> 00:11:28,760
ALTHOUGH IT WILL BE DIFFICULT IF

325
00:11:28,760 --> 00:11:29,920
NOT IMPOSSIBLE TO THINK OF A

326
00:11:29,920 --> 00:11:32,000
POINT OF 0 EXPOSURE, WE CAN GET

327
00:11:32,000 --> 00:11:33,440
CLOSER TO 0 AND FOR THIS

328
00:11:33,440 --> 00:11:34,720
DISKUTIONZ TODAY, THERE ARE MANY

329
00:11:34,720 --> 00:11:35,880
THINGS PARENTS AND CAREGIVERS

330
00:11:35,880 --> 00:11:38,000
CAN DO TO SUPPORT NUTRIENT

331
00:11:38,000 --> 00:11:39,280
ADEQUATE DIETS BUT THE ART AND

332
00:11:39,280 --> 00:11:41,440
SCIENCE OF NAVIGATING THIS

333
00:11:41,440 --> 00:11:42,360
COMPLICATED AND EMOTIONALLY

334
00:11:42,360 --> 00:11:45,240
CHARGED TOPIC TO LEAD TO HEALTHY

335
00:11:45,240 --> 00:11:49,120
FOOD BEHAVIORS CREATES

336
00:11:49,120 --> 00:11:52,080
CHALLENGES AND OPPORTUNITIES.

337
00:11:52,080 --> 00:11:53,960
CONSUMERS CAN OVERESTIMATE RISKS

338
00:11:53,960 --> 00:11:55,560
AND UNDERESTIMATE BENEFITS.

339
00:11:55,560 --> 00:11:57,000
THE PROCESS OF UPTAKE OF

340
00:11:57,000 --> 00:11:58,920
CONTISSUE 

341
00:11:58,920 --> 00:11:59,480
CONTAMINANTS FROM THE

342
00:11:59,480 --> 00:12:00,840
ENVIRONMENT IS THE SAME FOR

343
00:12:00,840 --> 00:12:04,560
NUTRIENTS, THIS IS TRUE FOR

344
00:12:04,560 --> 00:12:05,880
GRAINS, FRUITS, VEGETABLES,

345
00:12:05,880 --> 00:12:06,160
SEAFOOD.

346
00:12:06,160 --> 00:12:08,400
SO WE NEED TO THINK

347
00:12:08,400 --> 00:12:09,000
WHOLISTICALLY.

348
00:12:09,000 --> 00:12:10,000
FOODS THAT PROVIDE NUTRIENT CANS

349
00:12:10,000 --> 00:12:12,200
ALSO BE SOURCES OF CONTAMINANTS,

350
00:12:12,200 --> 00:12:13,680
AND INSURING CHILDREN HAVE GOOD

351
00:12:13,680 --> 00:12:14,880
NUTRITION NOT ONLY SUPPORTS

352
00:12:14,880 --> 00:12:16,720
HEALTH AND DEVELOPMENT BUT CAN

353
00:12:16,720 --> 00:12:17,840
ALSO HELP PROTECT CHILDREN FROM

354
00:12:17,840 --> 00:12:18,880
THE EFFECTS OF CONTAMINANTS AND

355
00:12:18,880 --> 00:12:20,320
THESE ARE KEY AREAS OF RISK

356
00:12:20,320 --> 00:12:23,960
COMMUNICATION FOR THE PUBLIC.

357
00:12:23,960 --> 00:12:25,440
THE SCIENCE UNDERLYING THE

358
00:12:25,440 --> 00:12:26,840
DIETARY GUIDELINES SHOWS THAT

359
00:12:26,840 --> 00:12:28,480
FOODS AND BEVERAGES ACT

360
00:12:28,480 --> 00:12:29,480
SYNERGISTICALLY TO EFFECT

361
00:12:29,480 --> 00:12:29,720
HEALTH.

362
00:12:29,720 --> 00:12:32,760
AS A RESULT THE DIETARY PATTERN

363
00:12:32,760 --> 00:12:33,840
MAY BETTER PREDICT OVERALL

364
00:12:33,840 --> 00:12:35,760
HEALTH STATUS AND DISEASE RISK

365
00:12:35,760 --> 00:12:37,480
THAN INDIVIDUAL FOODS OR

366
00:12:37,480 --> 00:12:44,080
NUTRIENTS AND HEALTHY DIETARY

367
00:12:44,080 --> 00:12:46,760
POWDER IS CONDENSED NUTRIENTS IN

368
00:12:46,760 --> 00:12:48,640
ACROSS ALL SUBGROUPS IN THE

369
00:12:48,640 --> 00:12:50,360
RECOMMENDED ACCOUNT AND CALORIE

370
00:12:50,360 --> 00:12:51,560
LIMITS BUT WHAT DOES THAT LOOK

371
00:12:51,560 --> 00:12:52,640
LOOK IMPEDIMENTS HERE YOU SEE

372
00:12:52,640 --> 00:12:54,400
THE U.S. DIETARY POWDER FOR

373
00:12:54,400 --> 00:12:56,960
CHILDREN 1 YEAR, AMOUNTS OF 5

374
00:12:56,960 --> 00:12:58,840
FOOD GROUPS, VEGETABLES, GRAIN,

375
00:12:58,840 --> 00:13:01,000
DAIRY PROTEINS ARE PROVIDED ON A

376
00:13:01,000 --> 00:13:03,000
DAILY WEEKLY BASIC FOR SPECIFIC

377
00:13:03,000 --> 00:13:04,040
CALORIE LEVELS.

378
00:13:04,040 --> 00:13:05,680
NOW WHEN THESE FOODS ARE

379
00:13:05,680 --> 00:13:08,160
CONSUMED IN THEIR NUCLEOTIDES

380
00:13:08,160 --> 00:13:10,160
IENT DENSE FORM, THIS IS 1

381
00:13:10,160 --> 00:13:11,080
EXAMPLE HOW SINNER GESTIC

382
00:13:11,080 --> 00:13:12,040
EXPOSURES CAN HELP SUPPORT THAT

383
00:13:12,040 --> 00:13:14,480
CHILDREN HAVE THE RIGHT AMOUNT

384
00:13:14,480 --> 00:13:15,600
OF NUTRIENTS FOR HEALTHY BIRTH

385
00:13:15,600 --> 00:13:17,280
AND DEVELOPMENT AND ESTABLISH

386
00:13:17,280 --> 00:13:18,200
EATING PATTERNS FOR FOOD

387
00:13:18,200 --> 00:13:19,520
EXPOSURES THAT ARE ASSOCIATED

388
00:13:19,520 --> 00:13:21,000
WITH THE PREVENTION OF CHRONIC

389
00:13:21,000 --> 00:13:24,400
DISEASE OVER THE LIFE COURSE.

390
00:13:24,400 --> 00:13:26,080
HOWEVER, MOST AMERICANS HAVE

391
00:13:26,080 --> 00:13:27,880
SUBSTANTIAL ROOM FOR

392
00:13:27,880 --> 00:13:28,160
IMPROVEMENT.

393
00:13:28,160 --> 00:13:30,600
ON AVERAGE 80% OR MORE OF THE

394
00:13:30,600 --> 00:13:34,280
POPULATION 1 YEAR AND OLDER HAVE

395
00:13:34,280 --> 00:13:35,400
INTAKES BELOW RECOMMENDATIONS

396
00:13:35,400 --> 00:13:36,440
FOR VEGETABLES, FRUITS AND

397
00:13:36,440 --> 00:13:38,520
DAIRY, MOST OF THE POPULATION

398
00:13:38,520 --> 00:13:41,840
EXCEEDS FINE GRAIN LIMITS WHILE

399
00:13:41,840 --> 00:13:42,440
FALLING BELOW RECOMMENDATIONS

400
00:13:42,440 --> 00:13:43,240
FOR WHOLE GRAINS.

401
00:13:43,240 --> 00:13:45,360
MORE THAN 50% OF THE POPULATION

402
00:13:45,360 --> 00:13:46,640
MEETS OR EXCEEDS TOTAL PROTEIN

403
00:13:46,640 --> 00:13:48,200
FOODS BUT MOST DO NOT MEET

404
00:13:48,200 --> 00:13:49,720
RECOMMEND ANTICIPATIONS FOR THE

405
00:13:49,720 --> 00:13:51,200
GROUPS OF SEAFOOD AND NUT AND

406
00:13:51,200 --> 00:13:52,520
SEED AND SOY PRODUCTS.

407
00:13:52,520 --> 00:13:56,880
SO 1 PURPOSE FDA NUTRITION

408
00:13:56,880 --> 00:13:57,840
ADVICE IS TO SUPPORT THEM AND

409
00:13:57,840 --> 00:13:59,200
MOVE THEIR CHILDREN TO BETTER

410
00:13:59,200 --> 00:14:00,840
ALIGN WITH THE DIETARY

411
00:14:00,840 --> 00:14:01,880
GUIDELINES RECOMMENDATIONS BUT

412
00:14:01,880 --> 00:14:04,280
MANY EVER THESE FOODS ARE ALSO

413
00:14:04,280 --> 00:14:05,360
SOURCES OF ENVIRONMENTAL

414
00:14:05,360 --> 00:14:06,480
CONTAMINANTS, SO I'M GLAD TO BE

415
00:14:06,480 --> 00:14:08,080
HERE TODAY TO TALK ABOUT OUR

416
00:14:08,080 --> 00:14:09,800
CONSUMER STUDIES AND EDUCATION

417
00:14:09,800 --> 00:14:11,560
ACTIVITIES AT FDA TO INCORPORATE

418
00:14:11,560 --> 00:14:13,120
NUTRITION INTO OUR SCIENTIFIC

419
00:14:13,120 --> 00:14:22,240
WORK ON CLOSER TO 0.

420
00:14:22,240 --> 00:14:23,800
IT IS--FOR GRADUALLY DRIVING

421
00:14:23,800 --> 00:14:25,720
DOWN EXPOSURES FROM FOODS OVER

422
00:14:25,720 --> 00:14:25,920
TIME.

423
00:14:25,920 --> 00:14:28,080
FOR EACH OF THE CONAT THAT

424
00:14:28,080 --> 00:14:29,200
POINTINANTS, FIRST WE EVALUATE

425
00:14:29,200 --> 00:14:30,520
THE CURRENT SCIENCE AND PROPOSE

426
00:14:30,520 --> 00:14:32,080
A DRAFT ACTION LEVEL FOR

427
00:14:32,080 --> 00:14:33,960
SPECIFIC FOODS OR CATEGORIES OF

428
00:14:33,960 --> 00:14:34,320
FOODS.

429
00:14:34,320 --> 00:14:36,440
NOW ACTION LEVELS ARE THE LEVELS

430
00:14:36,440 --> 00:14:39,080
OF CONTEXAS A&M NATION IN A
FOOD

431
00:14:39,080 --> 00:14:41,400
THAT COULD LTD. FDA TO TAKE

432
00:14:41,400 --> 00:14:41,680
ACTION.

433
00:14:41,680 --> 00:14:43,920
FOR EXAMPLE, A RECALL OF FOOD.

434
00:14:43,920 --> 00:14:45,000
THERE'S JUST 1 REGULATORY TOOL

435
00:14:45,000 --> 00:14:46,960
THAT FDA USES TO HELP LOWER

436
00:14:46,960 --> 00:14:49,400
LEVELS OF COMEMICAL CONTAMINANTS

437
00:14:49,400 --> 00:14:51,320
IN FOODS, WHEN A CERTAIN LEVEL

438
00:14:51,320 --> 00:14:52,720
OF CONTAMINANT IS UNAVOIDABLE.

439
00:14:52,720 --> 00:14:54,440
NOW THROUGH A NUMBER OF STEPS WE

440
00:14:54,440 --> 00:14:56,120
MOVE TO THEN FINALIZE THOSE

441
00:14:56,120 --> 00:14:57,720
ACTION LEVELS AND ARTICULATE

442
00:14:57,720 --> 00:14:58,400
EXPECTATIONS THAT INDUSTRY WILL

443
00:14:58,400 --> 00:15:00,240
STRIVE TO DO BETTER.

444
00:15:00,240 --> 00:15:02,040
BUT ACTION LEVELS ARE NOT

445
00:15:02,040 --> 00:15:04,840
INTENDED TO BE INTERPRETED AS

446
00:15:04,840 --> 00:15:07,040
DIETARY ADVICE FOR CONSUMERS.

447
00:15:07,040 --> 00:15:10,440
SO LET'S TALK ABOUT INSTANT

448
00:15:10,440 --> 00:15:12,880
CEREAL, A 30% REDUCTION IN

449
00:15:12,880 --> 00:15:14,920
ARSENIC FOLLOWED AFTER FDA

450
00:15:14,920 --> 00:15:17,200
ESTABLISHED A 100 PER MILLION

451
00:15:17,200 --> 00:15:18,960
ACTION LEVEL INFANT RICE CEREAL.

452
00:15:18,960 --> 00:15:20,120
THIS ACCOMPLISHED OVER A PERIOD

453
00:15:20,120 --> 00:15:20,960
OF YEARS WORKING WITH

454
00:15:20,960 --> 00:15:22,280
MANUFACTURES AND GROWERS TO

455
00:15:22,280 --> 00:15:23,480
IMPLEMENT PRACTICES THAT WOULD

456
00:15:23,480 --> 00:15:25,880
REDUCE THE LEVELS OF INORGANIC

457
00:15:25,880 --> 00:15:27,640
ARSENIC IN THEIR PROD UCTDS.

458
00:15:27,640 --> 00:15:28,520
NOW THIS PRODUCT IS IMPORTANT.

459
00:15:28,520 --> 00:15:31,440
AS WE HEARD YESTERDAY, INFANT

460
00:15:31,440 --> 00:15:32,920
CEREAL, FORTIFIED WITH IRON IS A

461
00:15:32,920 --> 00:15:35,080
VERY SOLID FOOD TO SUPPORT

462
00:15:35,080 --> 00:15:37,240
ADEQUATE IRON INTAKE FOR

463
00:15:37,240 --> 00:15:38,040
INFANTS, HOWEVER INFANT RICE

464
00:15:38,040 --> 00:15:39,480
CEREAL IS AN EXCEPTION, IT IS A

465
00:15:39,480 --> 00:15:41,600
FOOD THAT IS OFTEN PROVIDED AS A

466
00:15:41,600 --> 00:15:42,960
SINGLE SOURCE OF SOLID FOOD AT

467
00:15:42,960 --> 00:15:45,200
AN EARLY AGE AND ALSO HAPPENS TO

468
00:15:45,200 --> 00:15:47,480
BE THE BIGGEST CONTRIBUTOR TO

469
00:15:47,480 --> 00:15:48,000
ARSENIC EXPOSURE.

470
00:15:48,000 --> 00:15:49,720
IN ALL OTHER CASES WITH THE

471
00:15:49,720 --> 00:15:51,360
EXCEPTION OF MAYBE SEAFOOD AND

472
00:15:51,360 --> 00:15:52,840
MERCURY, THERE'S NOT 1 FOOD OR

473
00:15:52,840 --> 00:15:53,880
FOOD CATEGORY THAT WE CAN POINT

474
00:15:53,880 --> 00:15:56,680
TO AS THE BIGGEST CONTRIBUTOR TO

475
00:15:56,680 --> 00:15:58,080
OUR EXPOSURE, SO WE KNOW THAT

476
00:15:58,080 --> 00:16:00,160
FOOD SOURCES OF ESSENTIAL

477
00:16:00,160 --> 00:16:01,960
NUTRIENTS AND FOODS THAT ARE

478
00:16:01,960 --> 00:16:03,520
PILLARS OF A HEALTHY DIET ARE

479
00:16:03,520 --> 00:16:06,160
SOURCES OF THESE ELEMENTS,

480
00:16:06,160 --> 00:16:09,040
TALKING ABOUT FRUITS VEGETABLES,

481
00:16:09,040 --> 00:16:09,960
GRAINS, SEAFOOD.

482
00:16:09,960 --> 00:16:11,880
SO WHEN NUTRIENT SUPPORTS

483
00:16:11,880 --> 00:16:13,680
GROWTH, CONTANLINANTS CAN WORK

484
00:16:13,680 --> 00:16:15,240
IN THE OPPOSITE DIRECTION, SO

485
00:16:15,240 --> 00:16:16,280
HAPPENING THE INNER PLAY, CAN

486
00:16:16,280 --> 00:16:18,320
HELP US ADDRESS THE IMPACTS OF

487
00:16:18,320 --> 00:16:18,680
EXPOSURE.

488
00:16:18,680 --> 00:16:20,240
AND MEAN WHILE TO HIGHLIGHT THE

489
00:16:20,240 --> 00:16:21,040
IMPORTANCE OF GOOD NUTRITION AND

490
00:16:21,040 --> 00:16:23,320
CLOSER TO 0, TO HELP PROTECT

491
00:16:23,320 --> 00:16:26,520
CHILDREN FROM THE POSSIBLE HARMS

492
00:16:26,520 --> 00:16:27,480
AVOIDING CERTAIN NUTRITIOUS

493
00:16:27,480 --> 00:16:29,000
FOODS OR LIMITING THE TYPES OF

494
00:16:29,000 --> 00:16:30,560
FOODS YOU FEED CHILDREN WILL DO

495
00:16:30,560 --> 00:16:32,280
MORE HARM THARN GOOD AND

496
00:16:32,280 --> 00:16:33,360
EVIDENCE SUPPORTS SEVERAL

497
00:16:33,360 --> 00:16:34,840
INTERACTIONS BETWEEN NUTRIENTS

498
00:16:34,840 --> 00:16:35,680
AND ENVIRONMENTAL CONTAMINANTS

499
00:16:35,680 --> 00:16:39,760
WE HEARD YESTERDAY.

500
00:16:39,760 --> 00:16:42,960
FOR EXAMPLE, IRON INCREASING

501
00:16:42,960 --> 00:16:45,520
ABSORPTION OF LEAD.

502
00:16:45,520 --> 00:16:46,360
INDIVIDUALS WITHOUT ADEQUATE

503
00:16:46,360 --> 00:16:47,760
STORAGE OF CERTAIN NUTRIENTS CAN

504
00:16:47,760 --> 00:16:50,480
BE AT GREATER RISK FROM LEAD,

505
00:16:50,480 --> 00:16:53,080
ARSENIC, CADMIUM AND MERCURY,

506
00:16:53,080 --> 00:16:54,480
FORTUNATELY THE OPPOSITE IS ALSO

507
00:16:54,480 --> 00:16:57,800
TRUE, THOSE WITH ADEQUATE STATUS

508
00:16:57,800 --> 00:17:02,360
MAY BE PHYSIOLOGICALLY BETTER

509
00:17:02,360 --> 00:17:11,560
PREPARED TO WARD OFF THESE

510
00:17:11,560 --> 00:17:12,000
EFFECTS.

511
00:17:12,000 --> 00:17:13,200
SO COMMUNICATING TO HELP

512
00:17:13,200 --> 00:17:13,880
PROFESSIONALS AND CONSUMERS

513
00:17:13,880 --> 00:17:15,520
ABOUT THIS TOPIC AND INSURING

514
00:17:15,520 --> 00:17:17,760
THE FOCUS IS ADEQUATELY AND

515
00:17:17,760 --> 00:17:20,240
RIGHTFULLY SUPPORTING A HEALTHY

516
00:17:20,240 --> 00:17:21,680
AND NUTRITIONALLY ADEQUATE DIET

517
00:17:21,680 --> 00:17:22,640
IS INCREDIBLY IMPORTANT BUT WORK

518
00:17:22,640 --> 00:17:25,040
IS STILL NEEDED TO IDENTIFY

519
00:17:25,040 --> 00:17:26,200
WHICH MESSAGES MOTIVATE PARENTS

520
00:17:26,200 --> 00:17:28,320
WHO MAKE WELL PLACED FOOD

521
00:17:28,320 --> 00:17:28,560
DECISIONS.

522
00:17:28,560 --> 00:17:31,920
I SHARED THE WORK FDA CONDUCTED

523
00:17:31,920 --> 00:17:35,680
FOR RICE CEREAL ALTHOUGH

524
00:17:35,680 --> 00:17:38,760
IMLITTING INFANTS TO INORGANIC

525
00:17:38,760 --> 00:17:39,520
RICE SEAL, IS IMPORTANT.

526
00:17:39,520 --> 00:17:41,800
WE KNOW FROM THE DIETARY

527
00:17:41,800 --> 00:17:42,560
GUIDELINES OUR NATIONAL POLICY

528
00:17:42,560 --> 00:17:45,760
IN THE U.S. THAT INFANT CEREALS

529
00:17:45,760 --> 00:17:47,640
FORTIFIED WITH IRON ARE A VERY

530
00:17:47,640 --> 00:17:49,440
IMPORTANT FOOD ESPECIALLY FOR

531
00:17:49,440 --> 00:17:51,560
INFANTS WHO ARE CONSUMING HUMAN

532
00:17:51,560 --> 00:17:53,480
MILK TO HELP SUPPORT ADEQUATE

533
00:17:53,480 --> 00:17:54,960
IRON STATUS, WITHOUT IT FOOD

534
00:17:54,960 --> 00:18:00,080
PATTERN MODELING HAS SHOWN US

535
00:18:00,080 --> 00:18:10,480
THAT IRON IN ADEQUACY IS LIKELY

536
00:18:10,480 --> 00:18:10,960
FOR INFANTS.

537
00:18:10,960 --> 00:18:12,800
SO HERE ON THIS SLIDE, YOU SEE

538
00:18:12,800 --> 00:18:14,720
AN EXCERPT ON THE LEFT FROM OUR

539
00:18:14,720 --> 00:18:16,320
WEBPAGE ON WHAT YOU CAN DO TO

540
00:18:16,320 --> 00:18:17,840
LIMIT EXPOSE TOWER ARSENIC

541
00:18:17,840 --> 00:18:19,400
REGARDING FOOD CHOICES OF INFANT

542
00:18:19,400 --> 00:18:20,480
RICE CEREAL, AND ON THE RIGHT,

543
00:18:20,480 --> 00:18:22,840
IS THE LANGUAGE THAT WAS

544
00:18:22,840 --> 00:18:24,440
SUBSEQUENTLY INTEGRATED INTO THE

545
00:18:24,440 --> 00:18:26,040
DIETARY GUIDELINES TO PROVIDE

546
00:18:26,040 --> 00:18:28,400
THE GUIDANCE THAT IRON FORTIFIED

547
00:18:28,400 --> 00:18:30,680
INFANT CEREALS PLAY AN IMPORTANT

548
00:18:30,680 --> 00:18:31,280
ROLE.

549
00:18:31,280 --> 00:18:32,240
RICE CEREAL, FORTIFIED WITH IRON

550
00:18:32,240 --> 00:18:34,240
IS A GOOD SOURCE OF NUTRIENTS

551
00:18:34,240 --> 00:18:35,280
FOR INSTANTS BUT RICE CEREAL

552
00:18:35,280 --> 00:18:37,520
SHOULDN'T BE THE ONLY TYPE OF

553
00:18:37,520 --> 00:18:38,120
CEREAL.

554
00:18:38,120 --> 00:18:39,240
THE DIETARY GUIDELINES ARE THEN

555
00:18:39,240 --> 00:18:40,920
REQUIRED BY LAW TO BE

556
00:18:40,920 --> 00:18:42,320
IMPLEMENTED IN ANY FEDERAL FOOD,

557
00:18:42,320 --> 00:18:44,320
NUTRITION OR HEALTH PROGRAM AND

558
00:18:44,320 --> 00:18:45,160
ARE VOLUNTARILY IMPLEMENTED

559
00:18:45,160 --> 00:18:46,960
OUTSIDE OF FEDERAL ACTIVITIES

560
00:18:46,960 --> 00:18:48,960
QUITE BROADLY AS WELL.

561
00:18:48,960 --> 00:18:50,480
SO FDA IS ALSO ISSUED DRAFT

562
00:18:50,480 --> 00:18:52,760
GUIDANCE TO THE FOOD INDUSTRY ON

563
00:18:52,760 --> 00:18:54,960
ACTION LEVELS FOR BOTH ARSENIC

564
00:18:54,960 --> 00:18:56,360
AND LED INDUCES, SHOWN ON THE

565
00:18:56,360 --> 00:18:57,840
LEFT HERE, WE KNOW THAT

566
00:18:57,840 --> 00:18:59,080
CAREGIVERS MAY WONDER IF THEY'RE

567
00:18:59,080 --> 00:19:00,160
GIVING THEIR CHILDREN JUICE,

568
00:19:00,160 --> 00:19:01,680
JUICE HAS A ROLE IN A HEALTHY

569
00:19:01,680 --> 00:19:04,720
DIET AS IT CAN PROVIDE RELEVANT

570
00:19:04,720 --> 00:19:06,760
NUTRIENTS HOWEVER WHOLE FRUITS

571
00:19:06,760 --> 00:19:08,160
ARE PREFERRED OVER JUICE BECAUSE

572
00:19:08,160 --> 00:19:10,520
THEY PROVIDE FIBER AND BASED ON

573
00:19:10,520 --> 00:19:11,720
DIETARY GUIDELINES FDA PROVIDES

574
00:19:11,720 --> 00:19:17,160
THIS PAGE ON WHAT YOU CAN DO TO

575
00:19:17,160 --> 00:19:19,840
LIMIT EXPOSURE OF ARSENIC IN

576
00:19:19,840 --> 00:19:21,160
JUICES.

577
00:19:21,160 --> 00:19:22,640
WE PROVIDE BEVERAGE RECOMMEND

578
00:19:22,640 --> 00:19:24,200
ANTICIPATIONS NOTE THAGOREAN

579
00:19:24,200 --> 00:19:26,400
INFANTS SHOULD NOT CONSUME ANY

580
00:19:26,400 --> 00:19:28,440
JOYCE AND CHILDREN AGES 1 YEAR

581
00:19:28,440 --> 00:19:31,840
AND OLD SHOULD FOCUS ON WHOLE

582
00:19:31,840 --> 00:19:34,400
FRUIT OVER JUICE, WHEN JUICE IS

583
00:19:34,400 --> 00:19:37,760
TRAINK IT AS WELL BE 100% JUICE,

584
00:19:37,760 --> 00:19:39,960
AND IN A SMALL SERVING PER DAY.

585
00:19:39,960 --> 00:19:41,360
NOW RECENTLY ON JANUARY 24th,

586
00:19:41,360 --> 00:19:44,200
WE ISSUED FOR PUBLIC COMMENT

587
00:19:44,200 --> 00:19:45,640
ACTION LEVELS ARE LEAD AND FOOD

588
00:19:45,640 --> 00:19:47,720
INTENDED FOR BABIES AND YOUNG

589
00:19:47,720 --> 00:19:50,080
CHILDREN THIS, PROVIDES DRAFT

590
00:19:50,080 --> 00:19:51,320
ACTION LEVELS, A STAKEHOLDER

591
00:19:51,320 --> 00:19:52,800
WEBINAR WILL HAPPEN ON

592
00:19:52,800 --> 00:19:54,960
MARCH 2nd AND YOU CAN REGISTER

593
00:19:54,960 --> 00:19:55,280
TO LEARN MORE.

594
00:19:55,280 --> 00:19:56,800
FOODS COVERED BY THIS DRAFT

595
00:19:56,800 --> 00:19:58,400
GUIDANCE ARE THOSE PROCESSED

596
00:19:58,400 --> 00:20:01,200
FOODS SUCH AS FOOD PACKAGED IN

597
00:20:01,200 --> 00:20:03,640
JARS, POUCHS, TUBS AND BOXES,

598
00:20:03,640 --> 00:20:04,680
THAT ARE REPRESENTED OR

599
00:20:04,680 --> 00:20:06,400
PURPORTED TO BE SPECIFICALLY FOR

600
00:20:06,400 --> 00:20:07,440
BABIES AND YOUNG CHILDREN LESS

601
00:20:07,440 --> 00:20:08,880
THAN 2 YEARS OF AGE.

602
00:20:08,880 --> 00:20:10,880
NOW WHILE IT'S NOT POSSIBLE TO

603
00:20:10,880 --> 00:20:12,080
COMPLETELY REMOVE LEAD FROM THE

604
00:20:12,080 --> 00:20:13,640
ENVIRONMENT OR FROM THE FOOD

605
00:20:13,640 --> 00:20:14,880
SUPPLY, IT IS POSSIBLE TO LOWER

606
00:20:14,880 --> 00:20:16,920
LEVELS OF LEAD IN FOOD.

607
00:20:16,920 --> 00:20:18,480
HOWEVER THIS DRAFT GUIDANCE IS

608
00:20:18,480 --> 00:20:19,960
NOT INTENDED TO DIRECT CONSUMERS

609
00:20:19,960 --> 00:20:21,760
IN MAKING FOOD CHOICES.

610
00:20:21,760 --> 00:20:23,160
SO WHAT ADVICE ARE WE GIVING

611
00:20:23,160 --> 00:20:24,600
PARENTS ON THIS ISSUE?

612
00:20:24,600 --> 00:20:26,960
HERE YOU SEE OUR WEBPAGE, HELP

613
00:20:26,960 --> 00:20:28,600
PROTECT CHILDREN FROM

614
00:20:28,600 --> 00:20:29,200
ENVIRONMENTAL CONTAPINANTS,

615
00:20:29,200 --> 00:20:30,600
HEALTHY FOOD CHOICES FOR YOUR

616
00:20:30,600 --> 00:20:30,920
BABY.

617
00:20:30,920 --> 00:20:33,280
IT INTRODUCES THE CONCEPT THAT

618
00:20:33,280 --> 00:20:35,120
MANY NUTRITIOUS FOODS MAY

619
00:20:35,120 --> 00:20:35,920
CONTAIN CONTAMINANTS FROM THE

620
00:20:35,920 --> 00:20:37,280
ENVIRONMENT WHERE THEY ARE GROWN

621
00:20:37,280 --> 00:20:38,840
OR RAISED AND DESCRIBES WHAT FDA

622
00:20:38,840 --> 00:20:40,440
IS DOING ABOUT UPON IT AND WHAT

623
00:20:40,440 --> 00:20:42,040
PARENT CANS DO TO HELP PROTECT

624
00:20:42,040 --> 00:20:42,720
THEIR CHILDREN.

625
00:20:42,720 --> 00:20:44,920
IT GOES ON TO PROVIDE THE KEY

626
00:20:44,920 --> 00:20:46,800
MESSAGE TO FOCUS ON VOCABULARY

627
00:20:46,800 --> 00:20:48,680
VARIETY SINCE FEEDING A VARIETY

628
00:20:48,680 --> 00:20:50,960
OF AGE APPROPRIATE HEALTHY FOODS

629
00:20:50,960 --> 00:20:53,080
NOT ONLY GETS NUTRIENTS FOR

630
00:20:53,080 --> 00:20:54,120
DEVELOPMENT, THEY CAN MAKE IT

631
00:20:54,120 --> 00:20:55,640
LESS LIKELY FOR THEM TO BE

632
00:20:55,640 --> 00:20:57,480
EXPOSED TO THE SAME CONTAMINANT

633
00:20:57,480 --> 00:20:58,800
FROM THE SAME FOOD MANY TIMES.

634
00:20:58,800 --> 00:21:00,880
NOW WE KNOW THIS MESSAGE IS KEY.

635
00:21:00,880 --> 00:21:03,640
BUT IT IS NOT WITHOUT IT'S

636
00:21:03,640 --> 00:21:05,280
CHALLENGES, FOR EXAMPLE WHEN

637
00:21:05,280 --> 00:21:07,400
INFANTS START CONSUMING FOODS TO

638
00:21:07,400 --> 00:21:08,880
COMPLEMENT BREAST MILK OR INFANT

639
00:21:08,880 --> 00:21:11,120
FORMULA, THEY HAVE NO DIETARY

640
00:21:11,120 --> 00:21:12,320
VIERT FROM SOLID FOODS.

641
00:21:12,320 --> 00:21:13,440
IT TAKES TIME.

642
00:21:13,440 --> 00:21:14,960
EVEN AS CHILDREN GROW OLDER

643
00:21:14,960 --> 00:21:17,080
REACHING A DIVERSE DIET CAN BE A

644
00:21:17,080 --> 00:21:19,320
CHALLENGE DUE TO SO MANY FACTORS

645
00:21:19,320 --> 00:21:20,400
INCLUDING JUST CHILD PREFERENCE,

646
00:21:20,400 --> 00:21:22,360
SO IN ADDITION WE SHOULD

647
00:21:22,360 --> 00:21:23,560
CONSIDER ASPECTS MUCH, QUITY

648
00:21:23,560 --> 00:21:25,000
SUCH AS FOOD INSECURITY AND

649
00:21:25,000 --> 00:21:26,760
REPEATED EXPOSURES TO FOODS THAT

650
00:21:26,760 --> 00:21:30,360
MAY BE DEEPLY ROOTED ON IN

651
00:21:30,360 --> 00:21:31,080
TRADITIONS AND CULTURE.

652
00:21:31,080 --> 00:21:32,760
ANOTHER KEY MESSAGE IS TO

653
00:21:32,760 --> 00:21:34,360
INCLUDE FOODS RICH IN IRON IS

654
00:21:34,360 --> 00:21:37,360
ZINC, IT IS ESSENTIAL THAT

655
00:21:37,360 --> 00:21:40,200
INTAKE OF IRON IS ZINC ARE

656
00:21:40,200 --> 00:21:41,200
ADQUIT IN CHILD NUTRITION BUT

657
00:21:41,200 --> 00:21:43,240
DID YOU KNOW IT COULD HELP

658
00:21:43,240 --> 00:21:46,680
PREVENT THE HARMFUL EFFECTS OF

659
00:21:46,680 --> 00:21:51,160
HEAVY METALS BY DECREASING

660
00:21:51,160 --> 00:21:55,880
ABSORPTION. 

661
00:21:55,880 --> 00:21:57,000
MANY NUTRIENTS HELP.

662
00:21:57,000 --> 00:22:00,560
WHOLE GRAIN VARIETIES THAT HELP

663
00:22:00,560 --> 00:22:03,680
PROTECT AGAINST VITAMIN D TO

664
00:22:03,680 --> 00:22:06,160
PROTECT AGAINST ARSENIC.

665
00:22:06,160 --> 00:22:12,120
INCLUDE MEAT, POULTRY, AND

666
00:22:12,120 --> 00:22:13,880
BEANS, AND CAT FISH SHRIMP AND

667
00:22:13,880 --> 00:22:15,840
POLLOCK WHICH IS COMMON IN FISH

668
00:22:15,840 --> 00:22:16,040
STICKS.

669
00:22:16,040 --> 00:22:18,600
SO NOW I WANT TO PIVOT AND TALK

670
00:22:18,600 --> 00:22:20,120
ABOUT SEAFOOD MORE BECAUSE THE

671
00:22:20,120 --> 00:22:21,880
TOPIC OF FISH ADVICE HAS A LONG

672
00:22:21,880 --> 00:22:23,080
HISTORY THAT PROVIDES MANY

673
00:22:23,080 --> 00:22:24,680
EXAMPLES OF VARIOUS PERSPECTIVES

674
00:22:24,680 --> 00:22:25,880
AND TRANSITIONS THAT WE HAVE

675
00:22:25,880 --> 00:22:27,040
BEEN THROUGH THAT HAVE BROUGHT

676
00:22:27,040 --> 00:22:31,800
UTION TO SOME OF THE WORK WE ARE

677
00:22:31,800 --> 00:22:32,640
DOING TODAY.

678
00:22:32,640 --> 00:22:34,920
FDA AND EPA CONTINUE TO ISSUE

679
00:22:34,920 --> 00:22:35,880
JOINT ADVICE REGUARDING EATING

680
00:22:35,880 --> 00:22:37,560
FISH TO HELP THOSE WHO MIGHT

681
00:22:37,560 --> 00:22:39,560
BECOME OR ARE PREGNANT OR BREAST

682
00:22:39,560 --> 00:22:41,440
FEEDING AS WELL AS PARENTS OR

683
00:22:41,440 --> 00:22:42,520
CAREGIVERS WHO ARE FEEDING

684
00:22:42,520 --> 00:22:43,960
CHILDREN TO MAKE INFORMED

685
00:22:43,960 --> 00:22:45,000
CHOICES WHEN IT COMES TO THE

686
00:22:45,000 --> 00:22:47,200
TYPE OF FISH THAT ARE NUTRITIOUS

687
00:22:47,200 --> 00:22:47,920
IN LOWERING MERCURY.

688
00:22:47,920 --> 00:22:50,040
IN OUR MOST RECENT UPDATE IN

689
00:22:50,040 --> 00:22:51,560
2022, WE INCORPORATED THE

690
00:22:51,560 --> 00:22:52,640
EXPANDED INFORMATION ABOUT FISH

691
00:22:52,640 --> 00:22:55,120
FROM THE DIETARY GUIDELINES FOR

692
00:22:55,120 --> 00:22:55,480
AMERICANS.

693
00:22:55,480 --> 00:22:56,760
SPECIFICALLY, THE DIETARY

694
00:22:56,760 --> 00:22:58,280
GUIDELINES RELEASED IN TWEBT 20

695
00:22:58,280 --> 00:22:59,880
ADDRESS MECH MEBDATIONS FOR

696
00:22:59,880 --> 00:23:00,720
INFANTS AND TODDLERS FOR THE

697
00:23:00,720 --> 00:23:03,040
FIRST TIME SINCE THE 1980S.

698
00:23:03,040 --> 00:23:04,520
IT CLEARLY HIGHLIGHTS THE

699
00:23:04,520 --> 00:23:06,320
NUTRIENTS FOUND IN FISH AND THE

700
00:23:06,320 --> 00:23:07,200
RELATIONSHIP OF THESE NUTRIENTS

701
00:23:07,200 --> 00:23:09,240
TO CRUCIAL ASPECTS OF CHILD

702
00:23:09,240 --> 00:23:10,360
GROWTH AND DEVELOPMENT.

703
00:23:10,360 --> 00:23:11,640
FISH PROEDUCATIONAL VIDEOS CUE

704
00:23:11,640 --> 00:23:13,320
KEY NUCLEOTIDES THRIENTS SUCH AS

705
00:23:13,320 --> 00:23:17,080
OMEGA 3 AND 6 FATS, IRON,

706
00:23:17,080 --> 00:23:19,120
ALCOHOLLINE, AND IODINE THAT

707
00:23:19,120 --> 00:23:20,480
SUPPORT BRAIN DEVELOPMENT,

708
00:23:20,480 --> 00:23:23,080
ALCOHOLLINE ALSO SUPPORTS

709
00:23:23,080 --> 00:23:24,720
DEVELOPMENT OF THE BABY'S SPINAL

710
00:23:24,720 --> 00:23:26,640
CORD AND ALSO SUPPORTS IRON AND

711
00:23:26,640 --> 00:23:28,080
ZINC WHICH ALSO SUPPORT THE

712
00:23:28,080 --> 00:23:29,440
IMMUNE SYSTEM, FISH ARE ALSO

713
00:23:29,440 --> 00:23:32,400
SOURCES OF OTHER NUTRIENTS LIKE

714
00:23:32,400 --> 00:23:36,920
PROTEIN, VITAMIN B12 AND 13 AND

715
00:23:36,920 --> 00:23:37,560
SILLENIUM.

716
00:23:37,560 --> 00:23:39,920
THESE HAVE BEEN INCREDIBLY

717
00:23:39,920 --> 00:23:41,320
HELPFUL TO CLARIFY THE PORT OF

718
00:23:41,320 --> 00:23:43,640
WHICH VIA FOOD IS PART OF

719
00:23:43,640 --> 00:23:44,800
MATERNAL CHILD DIET AND THIS

720
00:23:44,800 --> 00:23:46,120
SLIDE AND THE NEXT SLIDE ARE

721
00:23:46,120 --> 00:23:48,120
FROM OUR INFO GRAPHICS THAT WE

722
00:23:48,120 --> 00:23:48,400
PUBLISHED.

723
00:23:48,400 --> 00:23:49,920
WE ALSO HAVE A SOCIAL MEDIA TOOL

724
00:23:49,920 --> 00:23:52,400
KIT AND THOSE ARE AVAILABLE

725
00:23:52,400 --> 00:23:57,000
ONLINE FOR LITTLER PROFESSIONALS

726
00:23:57,000 --> 00:23:57,440
 PROFESSIONALS

727
00:23:57,440 --> 00:23:59,280
AND STAKEHOLDERS, WE IMPLEMENT

728
00:23:59,280 --> 00:24:00,440
TARGETED OUTREACH TO OUR

729
00:24:00,440 --> 00:24:01,080
HEALTHCARE PROFESSIONALS TO AMP

730
00:24:01,080 --> 00:24:04,040
MRI PIE THE EACH OF THIS

731
00:24:04,040 --> 00:24:04,320
INFORMATION.

732
00:24:04,320 --> 00:24:06,200
THE PRIMARY RATIONAL FOR THE FDA

733
00:24:06,200 --> 00:24:08,480
EPA ADVICE HAS BEEN TO PROVIDE

734
00:24:08,480 --> 00:24:09,920
GUIDANCE REGARDING HOW TO EACH

735
00:24:09,920 --> 00:24:11,080
FISH WHILE LIMITING EXPOSE TOWER

736
00:24:11,080 --> 00:24:12,320
MERCURY IN THE DIETS OF THOSE

737
00:24:12,320 --> 00:24:14,720
THAT ARE MOST VULNERABLE DURING

738
00:24:14,720 --> 00:24:20,560
THESE RAPID STAGES OF CHILD

739
00:24:20,560 --> 00:24:21,160
DEVELOPMENT WE COMMUNICATE

740
00:24:21,160 --> 00:24:24,040
THOUGH THAT EATING FISH MAY HAVE

741
00:24:24,040 --> 00:24:24,560
HEART HELT BENEFITS TOO.

742
00:24:24,560 --> 00:24:26,360
THIS MAY HAVE ALSO HAVE BENEFITS

743
00:24:26,360 --> 00:24:27,920
SUCH AS BONE HEALTH, THEY

744
00:24:27,920 --> 00:24:29,880
ACTUALLY CAN DECREASE THE RISK

745
00:24:29,880 --> 00:24:31,200
FOR HIP FRACTURES, DECREASE THE

746
00:24:31,200 --> 00:24:32,360
RISK OF BECOMING OVERWEIGHT OR

747
00:24:32,360 --> 00:24:34,120
OBESE AND EVEN CAN DECREASE THE

748
00:24:34,120 --> 00:24:36,080
RISK FOR COLON AND RECTAL

749
00:24:36,080 --> 00:24:37,640
CANCERS, SO PREGNANT AND BREAST

750
00:24:37,640 --> 00:24:38,560
FEEDING INDIVIDUALS SHOULD EAT

751
00:24:38,560 --> 00:24:39,720
BETWEEN 8 AND 12-OUNCES OF FISH

752
00:24:39,720 --> 00:24:42,320
FROM THE BEST CHOICES LEFT.

753
00:24:42,320 --> 00:24:43,800
NONAPOPTOTIC YOU ACCORDING TO

754
00:24:43,800 --> 00:24:46,120
THE DIETARY GUIDELINES YOU CAN

755
00:24:46,120 --> 00:24:47,760
INTRODUCE NUTRITIOUS FOODS LIKE

756
00:24:47,760 --> 00:24:49,440
FISH TO COMPLEMENT BREAST MILK

757
00:24:49,440 --> 00:24:50,960
OR INFANT FORMULA IN YOUR BABIES

758
00:24:50,960 --> 00:24:53,320
DIET ONCE THEY ARE ABOUT 6

759
00:24:53,320 --> 00:24:55,280
MONTHS OF AGE.

760
00:24:55,280 --> 00:24:56,400
FDA RECOMMENDS THEY EAT 2

761
00:24:56,400 --> 00:24:57,720
SERVINGS OF FISH A WEEK FROM THE

762
00:24:57,720 --> 00:24:59,160
BEST CHOICES LIST OR THE LIST WE

763
00:24:59,160 --> 00:25:00,200
HAVE THAT'S EVEN LOWER IN

764
00:25:00,200 --> 00:25:01,520
MERCURY AND FOR CHILDREN THAT

765
00:25:01,520 --> 00:25:03,840
AMOUNT IS BASED ON AVERAGE BODY

766
00:25:03,840 --> 00:25:06,800
SYSTEM WHICH NATURALLY INCREASES

767
00:25:06,800 --> 00:25:07,240
WITH AGE.

768
00:25:07,240 --> 00:25:08,560
FOR COMRN ON AFRANKING A SERVING

769
00:25:08,560 --> 00:25:11,520
IS 1 OUNCE AND INCREASES TO

770
00:25:11,520 --> 00:25:12,640
4-OUNCES BY AGE 11.

771
00:25:12,640 --> 00:25:15,160
FDA HAS BEEN CONDUCTING CONSUMER

772
00:25:15,160 --> 00:25:17,120
STUDIES AND BEHAVIORIAL RESEARCH

773
00:25:17,120 --> 00:25:18,840
TO SUPPORT OUR ADVICE FOR MORE

774
00:25:18,840 --> 00:25:22,600
THAN 20 YEARS, OUR CONSUMER

775
00:25:22,600 --> 00:25:25,960
STUDIES HAVE SHOWN SURVEYS,

776
00:25:25,960 --> 00:25:27,760
FOCUS GROUPS AND INTERVIEWS, AND

777
00:25:27,760 --> 00:25:29,280
THIS WE'RE WE'RE TODAYING THE

778
00:25:29,280 --> 00:25:30,800
EFFECTIVENESS OF OUR CURRENT

779
00:25:30,800 --> 00:25:32,040
ADVICE IN HELPING INDIVIDUALS

780
00:25:32,040 --> 00:25:33,360
CHOOSE MORE FISH LOWER IN

781
00:25:33,360 --> 00:25:35,320
MERCURY AND A SUBSEQUENT STUDY

782
00:25:35,320 --> 00:25:37,360
TO IDENTIFY STRATEGIES AND TOOLS

783
00:25:37,360 --> 00:25:39,280
THAT HELP FAMILIES INCORPORATE

784
00:25:39,280 --> 00:25:40,360
SEAFOOD THAT COULD BE SCALED UP

785
00:25:40,360 --> 00:25:41,600
FOR OPPORTUNITIES IN THE

786
00:25:41,600 --> 00:25:43,280
POPULATION, WE ARE WORKING

787
00:25:43,280 --> 00:25:46,280
TOWARDS A NUMBER OF AREAS,

788
00:25:46,280 --> 00:25:48,080
INCLUDING IDENTIFYING

789
00:25:48,080 --> 00:25:49,480
POPULATIONS FOR WHICH, TAILORAD

790
00:25:49,480 --> 00:25:50,720
GUIDANCE MAY BENEFIT THE HELT

791
00:25:50,720 --> 00:25:52,640
SUCH AS AMERICAN INDIAN OR

792
00:25:52,640 --> 00:25:53,760
ALASKA NATIVE POPULATION.

793
00:25:53,760 --> 00:25:55,320
SO IN OUR WORK ON HEALTH

794
00:25:55,320 --> 00:25:56,280
EREQUESTIT EXPE ENVIRONMENTAL

795
00:25:56,280 --> 00:26:00,800
JUSTICE, WE WILL EXPAND ON OUR

796
00:26:00,800 --> 00:26:05,320
WORK LIKEIE NOVELS FOR CHINESE

797
00:26:05,320 --> 00:26:07,400
AMERICANS AND THE GOAL IS TO USE

798
00:26:07,400 --> 00:26:09,400
PLAIN LANGUAGE TO CONVEY

799
00:26:09,400 --> 00:26:11,040
NUTRITIONAL BENEFITS OF EATING

800
00:26:11,040 --> 00:26:12,440
FISH, HOW TO CHOOSE FISH FLOWER

801
00:26:12,440 --> 00:26:14,560
IN MERCURY AND HOW UCH MUCH AND

802
00:26:14,560 --> 00:26:16,280
HOW OFTEN TO EAT FISH AS WELL AS

803
00:26:16,280 --> 00:26:17,480
HEALTHY WAYS TO COOK.

804
00:26:17,480 --> 00:26:19,240
THEY TELL A STORY OF A COUPLE

805
00:26:19,240 --> 00:26:20,480
WHO FOUND OUT THEY'RE HAVING A

806
00:26:20,480 --> 00:26:22,040
BABY, THEY REACH OUT TO THEIR

807
00:26:22,040 --> 00:26:23,440
FAMILY WITH JOY AND TO BEGIN TO

808
00:26:23,440 --> 00:26:25,400
DECIDE WHAT TO DO NEXT.

809
00:26:25,400 --> 00:26:26,320
THEY VISIT THEIR DOCTOR ARE

810
00:26:26,320 --> 00:26:28,080
WHERE THEY LEARN ABOUT EATING

811
00:26:28,080 --> 00:26:29,160
FISH, THAT THAT INFORMATION HOME

812
00:26:29,160 --> 00:26:31,160
AND WITH THE SUPPORT OF THEIR

813
00:26:31,160 --> 00:26:32,680
FAMILIES PREPARE HEALTHY AND

814
00:26:32,680 --> 00:26:34,720
LOWER MERCURY FISH DISHES.

815
00:26:34,720 --> 00:26:36,920
OUR ILLUSTRATIONS STYLE AND THE

816
00:26:36,920 --> 00:26:38,320
STORIES WERE CULTURALLY TAILORED

817
00:26:38,320 --> 00:26:39,240
TO CUSTOMS AND

818
00:26:39,240 --> 00:26:40,240
TROUGH--TROJANOWSKI DITIONS

819
00:26:40,240 --> 00:26:42,840
RELATED TO PREGNANCY, POST

820
00:26:42,840 --> 00:26:44,640
PREGNANCY, FOODS AND FAMILY

821
00:26:44,640 --> 00:26:44,840
LIFE.

822
00:26:44,840 --> 00:26:45,600
WE INCORPORATED THESE ASPECTS

823
00:26:45,600 --> 00:26:46,800
INTO THE KIRBS USED IN THE

824
00:26:46,800 --> 00:26:48,840
STORIES AND THE SETTINGS AND

825
00:26:48,840 --> 00:26:49,720
CHARACTERS.

826
00:26:49,720 --> 00:26:50,680
WE CONDUCTED CONSUMER TESTING

827
00:26:50,680 --> 00:26:51,720
PRIOR TO FINALIZING THESE

828
00:26:51,720 --> 00:26:54,400
PIECES, WE DID INTERVIEWS WITH

829
00:26:54,400 --> 00:26:56,160
18 BILINGUAL PARTICIPANTS WITH

830
00:26:56,160 --> 00:26:57,880
MOST PARTICIPANTS EATING FISH 2

831
00:26:57,880 --> 00:26:59,400
OR MORE TIMES A MONTH.

832
00:26:59,400 --> 00:27:00,800
WE ASSESSED HOW MANY MESSAGES

833
00:27:00,800 --> 00:27:01,960
WERE CLEAR AND THE INFORMATION

834
00:27:01,960 --> 00:27:03,320
WAS PERCEIVED TO BE USEFUL AND

835
00:27:03,320 --> 00:27:06,560
TO GAUGE INTENTION TO USE THE

836
00:27:06,560 --> 00:27:08,000
FISH ADVICE CHART AND TO EAT

837
00:27:08,000 --> 00:27:11,680
MORE FISH OR FEED MORE FISH TO

838
00:27:11,680 --> 00:27:12,400
THEIR CHILDREN.

839
00:27:12,400 --> 00:27:13,840
NOW THE FINDINGS WERE GENERALLY

840
00:27:13,840 --> 00:27:15,840
POSITIVE RESPONSES WITH THE

841
00:27:15,840 --> 00:27:16,800
PARTICIPANTS COMMENTS SHARED

842
00:27:16,800 --> 00:27:17,000
HERE.

843
00:27:17,000 --> 00:27:19,720
WE WERE VERY PLEASED WE WERE NOT

844
00:27:19,720 --> 00:27:21,240
ONLY SHARING USEFUL INFORMATION

845
00:27:21,240 --> 00:27:23,600
BUT THAT THE PARTICIPANTS COULD

846
00:27:23,600 --> 00:27:24,800
IDENTIFY WITH THE CHARACTERS AND

847
00:27:24,800 --> 00:27:26,920
STORIES RELATIVE TO THEIR

848
00:27:26,920 --> 00:27:27,840
CULTURE.

849
00:27:27,840 --> 00:27:28,720
MOST IMPORTANTLY PARTICIPANTS

850
00:27:28,720 --> 00:27:30,400
INDICATED THAT THE PHOTO NOVEL

851
00:27:30,400 --> 00:27:32,160
COULD HELP THEM EAT MORE FISH.

852
00:27:32,160 --> 00:27:33,520
SO AS WE MOVE FORWARD WITH THE

853
00:27:33,520 --> 00:27:35,360
CLOSER TO 0 AND OUR FISH ADVICE,

854
00:27:35,360 --> 00:27:37,520
WE ARE COMMITTED TO BRINGING

855
00:27:37,520 --> 00:27:38,360
TOGETHER MULTIPLE SCIENTIFIC

856
00:27:38,360 --> 00:27:39,960
DISCIPLINES AND METHODOLOGIES TO

857
00:27:39,960 --> 00:27:41,200
EVALUATE AND INTEGRATE THE

858
00:27:41,200 --> 00:27:44,560
EVIDENT ON BOTH THE

859
00:27:44,560 --> 00:27:45,480
TOXICOLOGICAL AND NUTRIENT

860
00:27:45,480 --> 00:27:48,040
COMPONENTS OF FOODS TO INFORM

861
00:27:48,040 --> 00:27:51,000
OUR MESSAGES, FDA PARTNER WIDE

862
00:27:51,000 --> 00:27:53,000
NO AUSDA AND EPA ON AN

863
00:27:53,000 --> 00:27:54,280
INDEPENDENT STUDY BY THE

864
00:27:54,280 --> 00:27:56,280
NATIONAL ACADEMY OF SCIENCES ON

865
00:27:56,280 --> 00:27:59,360
THE ROLE OF SEAFOOD COMSUMPTION

866
00:27:59,360 --> 00:28:00,080
BY CHILDREN, THESE FINDINGS

867
00:28:00,080 --> 00:28:01,720
ALONG WITH OTHER ANALYSIS ARE

868
00:28:01,720 --> 00:28:02,760
INTENDED TO HELP REFINE OUR

869
00:28:02,760 --> 00:28:04,720
UNDERSTANDING OF THE ROLE OF

870
00:28:04,720 --> 00:28:05,880
SEAFOOD IN CHILD DEVELOPMENT

871
00:28:05,880 --> 00:28:08,840
WHICH IN TURN WILL PROVIDE

872
00:28:08,840 --> 00:28:10,720
EVIDENTIARY SUPPORT FOR CONSUMER

873
00:28:10,720 --> 00:28:12,080
MESSAGES, THIS STUDY WILL

874
00:28:12,080 --> 00:28:13,800
CONCLUDE IN THE SPRING OF 2024.

875
00:28:13,800 --> 00:28:15,840
AS WE MOVE FORWARD WE HAVE MANY

876
00:28:15,840 --> 00:28:17,160
NEW PROJECTS PLANNED IN THE

877
00:28:17,160 --> 00:28:18,000
AREAS OF CONSUMER STUDIES AND

878
00:28:18,000 --> 00:28:19,840
THE DEVELOPMENT OF EDUCATIONAL

879
00:28:19,840 --> 00:28:21,040
MESSAGES AND TOOLS FOR CLOSER TO

880
00:28:21,040 --> 00:28:23,760
0 AND OUR FISH ADVICE, WE AIM TO

881
00:28:23,760 --> 00:28:25,840
BE SPECIFICALLY BASE INDEED OUR

882
00:28:25,840 --> 00:28:28,200
CONSUMER MESSAGES AS WE KNOW

883
00:28:28,200 --> 00:28:29,840
THAT CONSUMERS CAN NEVER

884
00:28:29,840 --> 00:28:32,600
UNDERESTIMATE THE RISKS OR

885
00:28:32,600 --> 00:28:34,440
OVERESTIMATE THE BENEFITS OF

886
00:28:34,440 --> 00:28:37,080
WHOLE GRAINS, FOOD, SEAFOOD, AND

887
00:28:37,080 --> 00:28:40,320
ARE ALSO ASSOCIATED WITH

888
00:28:40,320 --> 00:28:40,680
POSITIVE HEALTH.

889
00:28:40,680 --> 00:28:42,520
THIS PAST FALL WE CONDUCTED A

890
00:28:42,520 --> 00:28:44,400
FOCUS GROUP STUDY TO BETTER

891
00:28:44,400 --> 00:28:45,360
UNDERSTAND PARENTS AWARENESS

892
00:28:45,360 --> 00:28:46,440
EXPW BEDDING CONCERNS ABOUT

893
00:28:46,440 --> 00:28:47,440
HEAVY METALS AND FOODS.

894
00:28:47,440 --> 00:28:49,480
WE AIM TO LEARN WHAT AND HOW, WE

895
00:28:49,480 --> 00:28:54,120
SHOULD AND SHOULD NOT BE

896
00:28:54,120 --> 00:28:55,000
COMMUNICATING TO FAMILIES ON

897
00:28:55,000 --> 00:28:56,040
THESE ISSUES.

898
00:28:56,040 --> 00:28:57,880
WE HAVE MULTIPLE GROUPS AND

899
00:28:57,880 --> 00:28:59,960
STUDYING ON THESE GROUPS TO

900
00:28:59,960 --> 00:29:01,040
SUPPORT THE MESSAGE THAT OUR

901
00:29:01,040 --> 00:29:03,040
GROUP IS MEETING THE NEEDS OF

902
00:29:03,040 --> 00:29:04,320
PARENTS AND FAMILIES WITH THE

903
00:29:04,320 --> 00:29:05,680
ULTIMATE GOAL OF FOOD BEHAVIORS

904
00:29:05,680 --> 00:29:07,080
THAT SUPPORT HEALTH.

905
00:29:07,080 --> 00:29:09,640
THESE FINDINGS WILL INFORM

906
00:29:09,640 --> 00:29:10,400
DEVELOP MESSAGES, CONTENT, TONE

907
00:29:10,400 --> 00:29:11,920
AND FLOW AND THE LOOK AND FEEL

908
00:29:11,920 --> 00:29:13,920
OF CONTEBT ON FDA .GOV.

909
00:29:13,920 --> 00:29:15,120
SO I WANT TO CLOSE WITH THE

910
00:29:15,120 --> 00:29:17,200
BOTTOM LINE TAKE AWAY FOR YOU.

911
00:29:17,200 --> 00:29:18,360
DATA ARE VERY CLEAR THAT MOST

912
00:29:18,360 --> 00:29:19,760
CHILDREN COULD BENEFIT FROM

913
00:29:19,760 --> 00:29:21,320
EATING MORE FRUITS, VEGETABLES,

914
00:29:21,320 --> 00:29:23,800
WHOLE GRAIN AND SEAFOOD TO MEET

915
00:29:23,800 --> 00:29:24,160
RECOMMENDATIONS.

916
00:29:24,160 --> 00:29:27,360
DOING SO IS NECESSARY TO SUPPORT

917
00:29:27,360 --> 00:29:29,040
ADEQUATE NUTRIENT INTAKE AND

918
00:29:29,040 --> 00:29:30,040
BODY STORAGE NUTRIENT WHICH IS

919
00:29:30,040 --> 00:29:31,760
ARE ALSO NEEDED FOR ADEQUATE

920
00:29:31,760 --> 00:29:34,280
GROWTH BUT TO MODULATE THE

921
00:29:34,280 --> 00:29:35,800
EFFECTS OF HEAVY METALS.

922
00:29:35,800 --> 00:29:37,000
OUR MESSAGES NEED TO SUPPORT

923
00:29:37,000 --> 00:29:38,560
THESE GOALS AND BE BASED ON THE

924
00:29:38,560 --> 00:29:40,280
SCIENCE OF THE PHYSIOLOGICAL

925
00:29:40,280 --> 00:29:41,320
MECHANISMS OF NUTRITION AND

926
00:29:41,320 --> 00:29:42,720
TOXICANTS IN THE HUMAN SYSTEM,

927
00:29:42,720 --> 00:29:44,120
BUT ALSO THE SOCIAL SCIENCES

928
00:29:44,120 --> 00:29:47,720
THAT SHOW THAT MESSAGES NOT JUST

929
00:29:47,720 --> 00:29:48,800
CONVEY INFORMATION BUT CAN

930
00:29:48,800 --> 00:29:51,160
RESULT IN FOOD CHOICE BEHAVIORS

931
00:29:51,160 --> 00:29:52,240
THAT SUPPORT MEETING

932
00:29:52,240 --> 00:29:54,280
RECOMMENDATIONS LIKE THE DIETARY

933
00:29:54,280 --> 00:29:56,240
GUIDELINES, SO AS IS EVIDENT BY

934
00:29:56,240 --> 00:29:57,880
THIS SESSION AND THIS WORKSHOP,

935
00:29:57,880 --> 00:29:59,960
WE ARE WORK WITH OUR FEDERAL

936
00:29:59,960 --> 00:30:03,480
SISTER AGENCIES SUCH AS USDA,

937
00:30:03,480 --> 00:30:05,200
CDC, EPA AND OTHERS TO

938
00:30:05,200 --> 00:30:06,240
COORDINATE OUR EFFORTS IN THIS

939
00:30:06,240 --> 00:30:08,880
AREA ANDY WILL USE VARIOUS

940
00:30:08,880 --> 00:30:11,080
TACKICTS FOR BROAD DISSEMINATION

941
00:30:11,080 --> 00:30:12,920
AND RESOURCES ONCE AVAILABLE.

942
00:30:12,920 --> 00:30:13,840
THANK YOU VERY MUCH FOR YOUR

943
00:30:13,840 --> 00:30:16,880
TIME AND I LOOK TO BE PART OF

944
00:30:16,880 --> 00:30:23,360
PANEL DISCUSSION LATER TODAY.

945
00:30:23,360 --> 00:30:25,640
>>OKAY, WELL, THANK YOU
KELLIE.

946
00:30:25,640 --> 00:30:27,720
FOR THE AUDIENCE IF YOU HEARD

947
00:30:27,720 --> 00:30:28,400
SOMETHING IN KELLIE'S

948
00:30:28,400 --> 00:30:29,560
PRESENTATION YOU WANT TO ASK

949
00:30:29,560 --> 00:30:32,040
ABOUT OR COMMENT ON, PLEASE USE

950
00:30:32,040 --> 00:30:34,000
THE LINK USHEDNEATH YOUR

951
00:30:34,000 --> 00:30:35,160
STREAMING WINDOW THAT WILL TAKE

952
00:30:35,160 --> 00:30:37,240
YOU TO A WEB FORM WHERE YOU CAN

953
00:30:37,240 --> 00:30:39,120
ENTER YOUR QUESTION OR COMMENT.

954
00:30:39,120 --> 00:30:40,120
FOR QUESTIONS THAT WE MAY BE

955
00:30:40,120 --> 00:30:42,320
ABLE TO USE FOR OUR PANEL

956
00:30:42,320 --> 00:30:43,920
DISCUSSION LATER, PLEASE USE THE

957
00:30:43,920 --> 00:30:45,920
WORD QUESTION IN THE FIRST LINE

958
00:30:45,920 --> 00:30:46,640
OF YOUR QUESTION.

959
00:30:46,640 --> 00:30:48,480
FOR COMMENTS THAT WE WILL REVIEW

960
00:30:48,480 --> 00:30:49,840
AND CONSIDERAR TODAY, PLEASE PUT

961
00:30:49,840 --> 00:30:52,440
THE WORD COMMENT IN THE FIRST

962
00:30:52,440 --> 00:30:52,680
LINE.

963
00:30:52,680 --> 00:30:55,000
NOW I'M GOING TO HAND THIS OVER

964
00:30:55,000 --> 00:30:57,320
TO JASON BERRY, THE ACTING

965
00:30:57,320 --> 00:30:58,240
DIRECTOR THE FOOD SAFETY

966
00:30:58,240 --> 00:30:59,760
EDUCATION STAFF FOR THE OFFICE

967
00:30:59,760 --> 00:31:03,160
OF PUBLIC AFFAIRS AND CONSUMER

968
00:31:03,160 --> 00:31:05,680
EDUCATION AND USDA'S FOOD SAFETY

969
00:31:05,680 --> 00:31:16,080
AND INSPECTION SERVICE.

970
00:31:18,360 --> 00:31:18,840
JASON?

971
00:31:18,840 --> 00:31:20,240
>>HELLO, MY NAME IS JASON
BERRY

972
00:31:20,240 --> 00:31:22,320
AND I AM THE ACTING DIRECT ONOR

973
00:31:22,320 --> 00:31:26,080
OF FOOD SAFETY EDUCATION, AND

974
00:31:26,080 --> 00:31:27,320
FSIS, AND I WANT TO SAY THANK

975
00:31:27,320 --> 00:31:29,800
YOU FOR THE OPPORTUNITY TO

976
00:31:29,800 --> 00:31:31,000
PRESENT TODAY, REGARDING

977
00:31:31,000 --> 00:31:32,600
PROMOTING FOOD SAFETY THROUGH

978
00:31:32,600 --> 00:31:36,400
CONSUMER RESEARCH, PARTNERSHIPS

979
00:31:36,400 --> 00:31:37,080
AND SEASONAL CAMPAIGNS.

980
00:31:37,080 --> 00:31:39,040
SO JUST TO DIVE RIGHT IN, I

981
00:31:39,040 --> 00:31:40,600
WANTED TO HIGHLIGHT THE MISSION

982
00:31:40,600 --> 00:31:42,760
OF FSIS WHICH IS TO PROTECT THE

983
00:31:42,760 --> 00:31:45,720
PUBLIC A HEALTH BY INSURING THAT

984
00:31:45,720 --> 00:31:47,600
MEAT, POULTRY AND EGG PRODUCTS

985
00:31:47,600 --> 00:31:51,720
ARE SAFE, WHOLESOME AND PROPERLY

986
00:31:51,720 --> 00:31:51,960
LABELED.

987
00:31:51,960 --> 00:31:56,680
THIS MISSION TIES DIRECTLY INTO

988
00:31:56,680 --> 00:31:57,760
DATA, FOOD BORNE ILLNESS BY THE

989
00:31:57,760 --> 00:31:59,400
NUMBERS AND WHEN YOU LOOK AT THE

990
00:31:59,400 --> 00:32:01,400
DATA THE CENTERS FOR DISEASE

991
00:32:01,400 --> 00:32:01,880
CONTROL ESTIMATES THAT

992
00:32:01,880 --> 00:32:03,720
48 MILLION PEOPLE GET SICK,

993
00:32:03,720 --> 00:32:06,680
128,000 ARE HOSPITALIZED AND

994
00:32:06,680 --> 00:32:10,200
3000 DIE FROM FOOD BORNE

995
00:32:10,200 --> 00:32:13,400
DISEASES EACH YEAR IN THE UNITED

996
00:32:13,400 --> 00:32:14,240
STATES, THIS DATA HIGHLIGHTS

997
00:32:14,240 --> 00:32:15,640
THAT IT'S A HUGE PUBLIC HEALTH

998
00:32:15,640 --> 00:32:16,840
PROBLEM THAT WE NEED TO CONTINUE

999
00:32:16,840 --> 00:32:19,440
TO FOCUS ON.

1000
00:32:19,440 --> 00:32:21,880
JUST TAKE A LOOK AT CONSUMER

1001
00:32:21,880 --> 00:32:23,720
EDUCATION, THE FOOD SAFETY

1002
00:32:23,720 --> 00:32:24,800
EDUCATION STAFF WITHIN THE

1003
00:32:24,800 --> 00:32:26,560
OFFICE OF PUBLIC AFFAIRS AND

1004
00:32:26,560 --> 00:32:28,240
CONSUMER EDUCATION IS FOCUSED ON

1005
00:32:28,240 --> 00:32:29,440
PROVIDING CONSUMER FOOD SAFETY

1006
00:32:29,440 --> 00:32:30,800
EDUCATION THROUGH MEDIA AND

1007
00:32:30,800 --> 00:32:32,760
MEDIA CAMPAIGNS, LIVE CUSTOMER

1008
00:32:32,760 --> 00:32:34,960
SERVICE OPTIONS VIA THE MEET AND

1009
00:32:34,960 --> 00:32:36,480
POULTRY HOT LINE, CONSUMER

1010
00:32:36,480 --> 00:32:37,920
RESEARCH FOCUSED ON

1011
00:32:37,920 --> 00:32:39,600
OBSERVATIONAL RESEARCH, FOCUS

1012
00:32:39,600 --> 00:32:41,560
GROUPS AND WEB SURVEYS AND

1013
00:32:41,560 --> 00:32:42,280
PARTNERSHIPS WITH PRIVATE

1014
00:32:42,280 --> 00:32:43,840
CORPORATIONS AND GOVERNMENT

1015
00:32:43,840 --> 00:32:44,120
AGENCIES.

1016
00:32:44,120 --> 00:32:46,080
WE ALSO HAVE VARIOUS PROMOTIONAL

1017
00:32:46,080 --> 00:32:47,280
MATERIALS, AND EDUCATIONAL ITEMS

1018
00:32:47,280 --> 00:32:51,240
TO SHARE OUR MESSAGE WITH

1019
00:32:51,240 --> 00:32:51,480
CONSUMERS.

1020
00:32:51,480 --> 00:32:54,000
SOME OF THOSE MATERIALS AND

1021
00:32:54,000 --> 00:32:56,480
ITEMS INCLUDE FOOD TERMOM TERS,

1022
00:32:56,480 --> 00:32:57,720
KITCHEN MAGNETS, PUBLICATIONS IN

1023
00:32:57,720 --> 00:32:59,200
ENGLISH AND SPANISH AND

1024
00:32:59,200 --> 00:33:00,560
PASMMENTS IN ENGLISH AND SPANISH

1025
00:33:00,560 --> 00:33:02,920
TO SPREAD OUR MESSAGE.

1026
00:33:02,920 --> 00:33:08,160
ANOTHER HUGE FOCUS OF CONSUMER

1027
00:33:08,160 --> 00:33:09,280
EDUCATION RESEARCH IN OUTREACH

1028
00:33:09,280 --> 00:33:10,760
INS NATIONAL CAMPAIGNS SO

1029
00:33:10,760 --> 00:33:12,760
FOCUSING ON BIG, BIG FOOD

1030
00:33:12,760 --> 00:33:14,560
HOLIDAYS SUCH AS SUPER BOWL,

1031
00:33:14,560 --> 00:33:16,040
SUMMER GRILLING PERIOD, THE

1032
00:33:16,040 --> 00:33:17,600
PERIOD OF TIME BETWEEN MEMORIAL

1033
00:33:17,600 --> 00:33:19,960
DAY AND THE FOURTH OF JULY, BACK

1034
00:33:19,960 --> 00:33:21,960
TO SCHOOL AS WELL AS

1035
00:33:21,960 --> 00:33:22,880
THANKSGIVING.

1036
00:33:22,880 --> 00:33:24,200
THOSE ARE OUR 4 MAJOR FOOD

1037
00:33:24,200 --> 00:33:25,240
HOLIDAYS THAT WE'RE REALLY FOCUS

1038
00:33:25,240 --> 00:33:27,920
ON TO GET OUR FOOD SAFETY

1039
00:33:27,920 --> 00:33:28,480
MESSAGING OUT.

1040
00:33:28,480 --> 00:33:31,280
ANOTHER AREA THAT WE FOCUS ON

1041
00:33:31,280 --> 00:33:33,360
INCLUDES MEDIA SO PRESS

1042
00:33:33,360 --> 00:33:37,440
RELEASES, SOCIAL MEDIA, BLOGS,

1043
00:33:37,440 --> 00:33:41,120
INTERVIEWS, INFORMATION, E-MAIL

1044
00:33:41,120 --> 00:33:41,400
RESPONSES.

1045
00:33:41,400 --> 00:33:42,560
AN ADDITIONAL FACTOR IS THE

1046
00:33:42,560 --> 00:33:44,880
CONSUMER FACTOR SO WE ALSO HAVE

1047
00:33:44,880 --> 00:33:45,800
OUR MEAT AND POULTRY HOT LINE

1048
00:33:45,800 --> 00:33:49,600
WHICH IS STAFFED ON A DAILY

1049
00:33:49,600 --> 00:33:52,240
BASIS TO ANSWER CONSUMER

1050
00:33:52,240 --> 00:33:54,160
INQUIRIES OVER PHONES, CHATS AND

1051
00:33:54,160 --> 00:33:56,240
E-MAILS REGARDING FOOD SAFETY,

1052
00:33:56,240 --> 00:33:57,760
HANDLING, THINGS OF THAT NATURE

1053
00:33:57,760 --> 00:33:59,520
AND LAST BUT NOT LEAST WE HAVE A

1054
00:33:59,520 --> 00:34:03,080
HUGE FOCUS ON RESEARCH, SO

1055
00:34:03,080 --> 00:34:06,480
OBSERVAL RESEARCH, FOCUS GROUPS

1056
00:34:06,480 --> 00:34:07,320
AND SURVEYS.

1057
00:34:07,320 --> 00:34:08,880
WHEN CONSIDERING OUR CONSUMER

1058
00:34:08,880 --> 00:34:10,680
RESEARCH, IT SHOULD BE NOTED

1059
00:34:10,680 --> 00:34:12,760
THAT UNDERSTANDING HUMAN

1060
00:34:12,760 --> 00:34:14,280
BEHAVIOR, THROUGH OBSERVATION TO

1061
00:34:14,280 --> 00:34:15,760
DEVELOP MESSAGING THAT MAKES

1062
00:34:15,760 --> 00:34:17,440
SENSE FOR CONSUMERS IS OUR

1063
00:34:17,440 --> 00:34:18,880
ULTIMATE GOAL.

1064
00:34:18,880 --> 00:34:21,880
THIS INCLUDES FOCUSING ON HAND

1065
00:34:21,880 --> 00:34:23,800
WASHING, CROSS CONTAMINATION,

1066
00:34:23,800 --> 00:34:25,200
CLEANING AND SANITIZING,

1067
00:34:25,200 --> 00:34:27,400
THERMOMETER USAGE AND FOOD

1068
00:34:27,400 --> 00:34:27,960
STORAGE.

1069
00:34:27,960 --> 00:34:30,120
FROM THESE OBSERVATIONAL

1070
00:34:30,120 --> 00:34:30,640
PROJECTS AND OBSERVATIONAL

1071
00:34:30,640 --> 00:34:32,120
PIECES, WE USE THOSE RESULTS TO

1072
00:34:32,120 --> 00:34:34,440
BUILD OUT OUR SEASONAL CAMPAIGNS

1073
00:34:34,440 --> 00:34:39,040
FOR TV AND RADIO, AND ALSO OUR

1074
00:34:39,040 --> 00:34:40,280
SOCIAL MEDIA POST, WHICH INTURN

1075
00:34:40,280 --> 00:34:42,200
COULD FUEL OUR COLLABORATIONS

1076
00:34:42,200 --> 00:34:43,400
AND PART INNERSHIPS WITH

1077
00:34:43,400 --> 00:34:45,040
EXTERNAL AGENCIES BUT THE MAJOR

1078
00:34:45,040 --> 00:34:46,960
GOAL HERE IS JUST TO FOCUS ON

1079
00:34:46,960 --> 00:34:47,960
DEVELOPING MESSAGING THAT MAKES

1080
00:34:47,960 --> 00:34:50,240
SENSE THAT IS ROOTED IN SCIENCE

1081
00:34:50,240 --> 00:34:51,640
AND BASED ON OUR OBSERVATIONAL

1082
00:34:51,640 --> 00:34:59,080
STUDIES WITHIN THE RESEARCH.

1083
00:34:59,080 --> 00:35:01,680
WHEN YOU TAKE A LOOK AT BIG

1084
00:35:01,680 --> 00:35:03,840
PICTURE OF OUR CONSUMER RESEARCH

1085
00:35:03,840 --> 00:35:04,720
OR THE PAST 5 YEARS, IT SHOULD

1086
00:35:04,720 --> 00:35:07,320
BE NOTE THAD THE 5 YEAR STUDY

1087
00:35:07,320 --> 00:35:09,920
INCLUDED A MIXED MEDIA

1088
00:35:09,920 --> 00:35:11,040
COLLECTION APPROACH ON CONSUMER

1089
00:35:11,040 --> 00:35:13,000
FOOD HANDLING AND RESPONSES TO

1090
00:35:13,000 --> 00:35:14,000
OUR EDUCATIONAL TEVERLS, SO THE

1091
00:35:14,000 --> 00:35:17,440
USE OF SURVEYS AND FOCUS GROUPS

1092
00:35:17,440 --> 00:35:20,920
ALLOW US TO LEARN ABOUT SPECIFIC

1093
00:35:20,920 --> 00:35:21,760
TOPICS IN MORE DETAIL.

1094
00:35:21,760 --> 00:35:23,960
OVERALL THIS 5 YEAR STUDY HAS

1095
00:35:23,960 --> 00:35:25,960
REALLY DONE THE JOB OF INFORMING

1096
00:35:25,960 --> 00:35:28,200
THE DEVELOPMENT OF FOOD SAFETY

1097
00:35:28,200 --> 00:35:28,960
COMMUNICATION PRODUCTS AND ALSO

1098
00:35:28,960 --> 00:35:30,600
ALLOWED US TO EVALUATE OUR

1099
00:35:30,600 --> 00:35:32,280
EDUCATIONAL AND COMMUNICATION

1100
00:35:32,280 --> 00:35:32,600
ACTIVITIES.

1101
00:35:32,600 --> 00:35:34,600
IT SHOULD BE NOTED THAT RTI

1102
00:35:34,600 --> 00:35:36,040
INTERNATIONAL IS THE PRIMARY

1103
00:35:36,040 --> 00:35:36,920
CONTRACTOR FOR THIS STUDY.

1104
00:35:36,920 --> 00:35:38,960
AND WE ARE WORKING VERY CLOSELY

1105
00:35:38,960 --> 00:35:40,160
WITH OUR PARTNERS AT NORTH

1106
00:35:40,160 --> 00:35:42,040
CAROLINA STATE UNIVERSITY AS

1107
00:35:42,040 --> 00:35:42,280
WELL.

1108
00:35:42,280 --> 00:35:43,840
WHEN YOU TAKE A LOOK AT THE

1109
00:35:43,840 --> 00:35:45,160
TABLE, IT SHOWS THE ACTIVITIES

1110
00:35:45,160 --> 00:35:47,680
THAT HAVE BEEN COMPLETED OVER

1111
00:35:47,680 --> 00:35:48,760
THE PAST 5 YEARS.

1112
00:35:48,760 --> 00:35:50,880
SO RTI IS IN THE PROCESS OF

1113
00:35:50,880 --> 00:35:53,560
FINALIZING THE FINAL REPORT FOR

1114
00:35:53,560 --> 00:35:56,880
YEAR 5 WHICH FOCUSED ON

1115
00:35:56,880 --> 00:36:00,080
BREAKFAST MEALS SUCH AS SAUSAGE,

1116
00:36:00,080 --> 00:36:04,400
FRUIT AND EGG AND FRUIT SALAD

1117
00:36:04,400 --> 00:36:07,000
AND WE WILL SHARE THOSE WITH

1118
00:36:07,000 --> 00:36:17,480
ANYONE WHO IS INTERESTED IN

1119
00:36:18,320 --> 00:36:18,600
VIEWING THAT.

1120
00:36:18,600 --> 00:36:20,080
SO I JUST WANTED TO TAKE A

1121
00:36:20,080 --> 00:36:22,080
MOMENT TO HIGHLIGHT OUR SUMMER

1122
00:36:22,080 --> 00:36:24,080
GRILLING CAMPAIGN, LAST SUMMER,

1123
00:36:24,080 --> 00:36:25,320
SO THE PERIOD BETWEEN MEMORIAL

1124
00:36:25,320 --> 00:36:26,760
DAY AND THE FOURTH OF JULY.

1125
00:36:26,760 --> 00:36:28,200
THE MAIN MESSAGE WE TRY TO GET

1126
00:36:28,200 --> 00:36:29,760
OUT TO CONSUMERS IS, YOU KNOW

1127
00:36:29,760 --> 00:36:31,400
THE SUMMER SEASON OFFERS GREAT

1128
00:36:31,400 --> 00:36:33,240
OPPORTUNITIES FOR FRIENDS AND

1129
00:36:33,240 --> 00:36:35,560
FAMILY TO GET TOGETHER AND ENJOY

1130
00:36:35,560 --> 00:36:37,600
OUTDOOR ACTIVITIES SUCH AS

1131
00:36:37,600 --> 00:36:40,280
GRILLING, PICNICS AND HIKING AND

1132
00:36:40,280 --> 00:36:41,000
CAMPING, AND ALSO SUMMER

1133
00:36:41,000 --> 00:36:42,920
VACATION BUT IT'S IMPORTANT TO

1134
00:36:42,920 --> 00:36:45,320
NOTE THAT FOOD SAFETY DOES NOT

1135
00:36:45,320 --> 00:36:47,040
TAKE A SUMMER HAVEICATION, SO

1136
00:36:47,040 --> 00:36:48,440
REMEMBERING THE 4 STEPS TO FOOD

1137
00:36:48,440 --> 00:36:51,920
SAFETY IS CRITICAL, YOU KNOW

1138
00:36:51,920 --> 00:36:53,440
CLEAN, SEPARATE, COOK AND CHILL,

1139
00:36:53,440 --> 00:36:56,320
SO THAT WAS THE MAIN MESSAGE AND

1140
00:36:56,320 --> 00:36:57,560
ALSO REINFORCING THAT CONSUMERS

1141
00:36:57,560 --> 00:37:00,240
SHOULD PAY ATTENTION TO SAFE

1142
00:37:00,240 --> 00:37:01,400
INTERNAL TEMPERATURES, COOK

1143
00:37:01,400 --> 00:37:02,560
FOODS TO THE APPROPRIATE

1144
00:37:02,560 --> 00:37:03,400
APPROPRIATE INTERNAL TEMPERATURE

1145
00:37:03,400 --> 00:37:05,000
FOR THE TYPE OF MEAT YOU'RE

1146
00:37:05,000 --> 00:37:06,240
PREPARING ON THE GRILL OR STOVE

1147
00:37:06,240 --> 00:37:09,200
OR IN THE OVEN, THAT IS A MAJOR

1148
00:37:09,200 --> 00:37:10,400
FOCUS OF BEING SURE THAT YOU

1149
00:37:10,400 --> 00:37:12,240
KEEP YOUR FAMILY AND FRIENDS

1150
00:37:12,240 --> 00:37:14,200
SAFE AND ALSO AVOIDING THE

1151
00:37:14,200 --> 00:37:16,240
DANGER ZONE, SO WHEN FOLKS ARE

1152
00:37:16,240 --> 00:37:17,040
OUTSIDE AT THOSE PICNICS OR

1153
00:37:17,040 --> 00:37:18,680
OUTSIDE, YOU KNOW BY THE POOL OR

1154
00:37:18,680 --> 00:37:20,040
BY THE GRILL, JUST INSURING THAT

1155
00:37:20,040 --> 00:37:23,520
FOOD IS NOT LEFT OUT FOR TOO

1156
00:37:23,520 --> 00:37:24,680
LONG WHERE DANGEROUS BACTERIA

1157
00:37:24,680 --> 00:37:27,920
CAN SET UP AND POTENTIALLY CAUSE

1158
00:37:27,920 --> 00:37:31,720
FOOD BORN BORNE ILLNESS.

1159
00:37:31,720 --> 00:37:33,680
SO JUST TO HIGHLIGHT A FEW OF

1160
00:37:33,680 --> 00:37:34,960
OUR SAMPLE ELEMENTS FROM OUR

1161
00:37:34,960 --> 00:37:36,720
SUMMER CAMPAIGN WHICH INCLUDED A

1162
00:37:36,720 --> 00:37:38,400
BLOG, SOCIAL MEDIA POST AND

1163
00:37:38,400 --> 00:37:39,320
PRESS RELEASE, JUST TAKING A

1164
00:37:39,320 --> 00:37:41,640
LOOK AT THE BLOG, BUT THE FOCUS

1165
00:37:41,640 --> 00:37:43,600
WAS REALLY TO HONE IN ON THE TOP

1166
00:37:43,600 --> 00:37:45,400
10 FOOD SAFETY TIPS FOR SUMMER

1167
00:37:45,400 --> 00:37:47,240
GRILLING, JUST TO HIT SOME OF

1168
00:37:47,240 --> 00:37:49,120
THOSE KEY MESSAGING POINTS, SO

1169
00:37:49,120 --> 00:37:50,440
FOCUSING ON CLEANING THE GRILL,

1170
00:37:50,440 --> 00:37:53,120
YOU KNOW USING A FOOD

1171
00:37:53,120 --> 00:37:53,800
THERMOMETER, THINGS OF THAT

1172
00:37:53,800 --> 00:37:55,240
NATURE AND WE WANT TO HIGHLIGHT

1173
00:37:55,240 --> 00:37:56,520
THE SOCIAL MEDIA POST WHICH ALSO

1174
00:37:56,520 --> 00:37:59,840
FOCUSED ON THE GRILLING ELEMENT

1175
00:37:59,840 --> 00:38:01,280
AND JUST REINFORCING THE FACT

1176
00:38:01,280 --> 00:38:03,320
THAT YOU CAN'T FOCUS ON THE

1177
00:38:03,320 --> 00:38:04,480
COLOR TO DETERMINE DONENESS AND

1178
00:38:04,480 --> 00:38:06,120
YOU CAN'T FOCUS ON THE PRESENCE

1179
00:38:06,120 --> 00:38:07,400
OF GRILL MARKS TO LET YOU KNOW

1180
00:38:07,400 --> 00:38:10,960
THAT FOOD IS DONE, YOU HAVE TO

1181
00:38:10,960 --> 00:38:12,560
USE A FOOD TERMOM TERTO

1182
00:38:12,560 --> 00:38:14,680
DETERMINE IF THAT MINIMAL

1183
00:38:14,680 --> 00:38:15,440
INTERPIAL TEMPERATURE HAS BEEN

1184
00:38:15,440 --> 00:38:18,280
MET FOR THE FOOD ITEM TO BE SAFE

1185
00:38:18,280 --> 00:38:18,600
TO CONSUME.

1186
00:38:18,600 --> 00:38:20,880
ALSO WANT TO HIGHLIGHT THE PRESS

1187
00:38:20,880 --> 00:38:22,520
RELEASE, JUST HIGHLIGHTING SOME

1188
00:38:22,520 --> 00:38:23,760
INFORMATION AROUND THINGS TO

1189
00:38:23,760 --> 00:38:26,840
CONSIDER WHEN ON SUMMER

1190
00:38:26,840 --> 00:38:27,880
VACATION, SO AGAIN, JUST

1191
00:38:27,880 --> 00:38:29,320
REINFORCING THE FACT THAT YOU

1192
00:38:29,320 --> 00:38:31,280
NEED TO FOCUS ON CLEAN,

1193
00:38:31,280 --> 00:38:33,080
SEPARATE, COOK AND CHYLE,

1194
00:38:33,080 --> 00:38:35,000
STAYING OUT OF THE DANGER ZONE

1195
00:38:35,000 --> 00:38:42,280
AND STORING PROPERLY AFTER THAT

1196
00:38:42,280 --> 00:38:42,600
2 HOUR PERIOD.

1197
00:38:42,600 --> 00:38:43,960
SO THE INFO GRAPHIC ON THE

1198
00:38:43,960 --> 00:38:45,680
SCREEN HIGHLIGHTS A KEY POINT

1199
00:38:45,680 --> 00:38:47,680
AROUND HAND WASHING AND SOME OF

1200
00:38:47,680 --> 00:38:49,480
OUR MOST STARTLING FINDINGS OF

1201
00:38:49,480 --> 00:38:51,200
OUR RESEARCH SO FAR PERTAIN TO

1202
00:38:51,200 --> 00:38:52,920
HAND WASHING AND THE MOST COMMON

1203
00:38:52,920 --> 00:38:55,000
REASON FOR UNSUSES CESSFUL HAND

1204
00:38:55,000 --> 00:38:56,960
WASHING WHEN ATTEMPTED WAS NOT

1205
00:38:56,960 --> 00:38:57,640
SCRUBBING YOURSELF HANDS FOR

1206
00:38:57,640 --> 00:39:02,440
SOAP AND WATER FOR AT LEAST

1207
00:39:02,440 --> 00:39:03,920
20-SECONDS, OTHERS INCLUDED NOT

1208
00:39:03,920 --> 00:39:06,560
WETTING HANDS PROPERLY BEFORE

1209
00:39:06,560 --> 00:39:10,720
APPLYING SOAP AND NOT DRYING

1210
00:39:10,720 --> 00:39:12,880
HANDS WITH A 1 TIME TOWEL, IT

1211
00:39:12,880 --> 00:39:14,720
SHOULD BE NOTE INDEED THE FOURTH

1212
00:39:14,720 --> 00:39:23,440
YEAR OF OUR STUDY, HAND WASHING

1213
00:39:23,440 --> 00:39:28,480
WAS NOT DONE PROPERLY AND FAILED

1214
00:39:28,480 --> 00:39:31,040
TO HAND WASHING.

1215
00:39:31,040 --> 00:39:32,440
WE ALSO UPDATED CONSUMER

1216
00:39:32,440 --> 00:39:34,760
MESSAGING TO EXPLAIN THE FACT

1217
00:39:34,760 --> 00:39:36,560
THAT CROSS CONTAMINATION CAN

1218
00:39:36,560 --> 00:39:37,680
OCCUR AFTER HANDLING CERTAIN

1219
00:39:37,680 --> 00:39:41,320
TYPES OF MEAT SUCH SUCH AS

1220
00:39:41,320 --> 00:39:42,960
POULTRY AND IT'S IMPORTANT TO

1221
00:39:42,960 --> 00:39:45,600
CLEAN AND SANITIZE SINKS AFTER

1222
00:39:45,600 --> 00:39:46,680
HANDLING POULTRY IN THE SINK IN

1223
00:39:46,680 --> 00:39:49,440
GENERAL AND THAT IS A KEY

1224
00:39:49,440 --> 00:39:50,640
COMPONENT IS CLEANING AND

1225
00:39:50,640 --> 00:39:51,800
SANITIZING WITHIN THE 4 STEPS

1226
00:39:51,800 --> 00:39:52,600
EVER FOOD SAFETY.

1227
00:39:52,600 --> 00:39:58,880
SO WE TRY TO PUSH THAT MESSAGING

1228
00:39:58,880 --> 00:40:00,440
OUT AS WELL.

1229
00:40:00,440 --> 00:40:01,960
OUR MESSAGING WILL CONTINUE TO

1230
00:40:01,960 --> 00:40:07,840
EMPHASIZE THE FACT THAT HAND

1231
00:40:07,840 --> 00:40:13,520
WASHING AND NEED TO CONSIDER

1232
00:40:13,520 --> 00:40:14,480
WASH--CROSS CONTAMINATION

1233
00:40:14,480 --> 00:40:16,440
METHODS, METHODS TO PREVENT

1234
00:40:16,440 --> 00:40:17,840
CROSS CONTAMINATION SUCH AS

1235
00:40:17,840 --> 00:40:19,640
CLEANING, COUNTER TOPS, CLEANING

1236
00:40:19,640 --> 00:40:21,240
SINKS AND SANITIZING AS WELL.

1237
00:40:21,240 --> 00:40:23,360
AS WE DEVELOP MESSAGING,

1238
00:40:23,360 --> 00:40:24,640
FOCUSING ON THESE AREAS WE WANT

1239
00:40:24,640 --> 00:40:25,840
TO SHIFT AWAY FROM JUST TELLING

1240
00:40:25,840 --> 00:40:27,720
PEOPLE WHAT TO DO.

1241
00:40:27,720 --> 00:40:29,160
AND INSTEAD COMMUNICATE THE

1242
00:40:29,160 --> 00:40:30,600
RISKS AROUND SOME OF THE

1243
00:40:30,600 --> 00:40:32,320
BEHAVIORS WHICH MAY BE A MORE

1244
00:40:32,320 --> 00:40:34,280
EFFECTIVE APPROACH TO FOOD

1245
00:40:34,280 --> 00:40:34,840
SAFETY EDUCATION.

1246
00:40:34,840 --> 00:40:37,240
SO INSTEAD OF JUST SAYING, HEY,

1247
00:40:37,240 --> 00:40:38,440
YOU KNOW, YOU SHOULDN'T WASH

1248
00:40:38,440 --> 00:40:40,560
YOUR CHILDREN, WE WANT TO SAY,

1249
00:40:40,560 --> 00:40:42,800
HEY, IT MAY BE BENEFICIAL FOR

1250
00:40:42,800 --> 00:40:47,080
YOU NOT TO WASH YOUR CHICK  CHID

1251
00:40:47,080 --> 00:40:47,680
THIS IS WHY.

1252
00:40:47,680 --> 00:40:52,320
THESE ARE THE RISKS INVOLVED

1253
00:40:52,320 --> 00:40:53,600
WHETHER IT'S CONTAMINATION,

1254
00:40:53,600 --> 00:40:55,760
HANDS, SINK, THINGS LIKE THAT,

1255
00:40:55,760 --> 00:40:56,760
SO THAT'S WHAT WE'VE BEEN

1256
00:40:56,760 --> 00:40:58,160
FOCUSED ON THE PAST YEAR OR SO,

1257
00:40:58,160 --> 00:41:02,000
AND ALSO JUST FOCUSING ON RISK

1258
00:41:02,000 --> 00:41:02,560
COMMUNICATIONS TO EDUCATE

1259
00:41:02,560 --> 00:41:05,400
CONSUMERS ON THE CONQUENCES OF

1260
00:41:05,400 --> 00:41:10,680
IGNORING SAFE FOOD HANDLING

1261
00:41:10,680 --> 00:41:11,880
PRACTICES.

1262
00:41:11,880 --> 00:41:14,840
ALSO WANT TO ANOTHER MEMORY

1263
00:41:14,840 --> 00:41:16,400
CLONE TONIGHT HIGHLIGHT ANOTHER

1264
00:41:16,400 --> 00:41:22,120
INFO GRAPHIC THAT FOCUSES ON

1265
00:41:22,120 --> 00:41:24,720
DONENESS, SO 21% OF PARTICIPANTS

1266
00:41:24,720 --> 00:41:27,040
RELIED ON FIRMNESS TO DETERMINE

1267
00:41:27,040 --> 00:41:29,120
IF HAM BERGER MEET WAS FULLY

1268
00:41:29,120 --> 00:41:30,320
COOKED AND ANOTHER 1 WAS GRILL

1269
00:41:30,320 --> 00:41:30,520
MARKS.

1270
00:41:30,520 --> 00:41:32,600
SO REALLY TRY TO GET A MESSAGE

1271
00:41:32,600 --> 00:41:34,360
OUT THAT DONENESS CANNOT BE

1272
00:41:34,360 --> 00:41:35,160
DETERMINED BY PHYSICAL

1273
00:41:35,160 --> 00:41:38,400
APPEARANCE, YOU HAVE TO USE A

1274
00:41:38,400 --> 00:41:39,800
FOOD TERMOM TERTO DETERMINE IF

1275
00:41:39,800 --> 00:41:40,880
THE SAME MINIMUM INTERPIAL

1276
00:41:40,880 --> 00:41:42,000
TEMPERATURE HAS BEEN REACHED AND

1277
00:41:42,000 --> 00:41:43,440
THAT FOOD IS SAFE FOR YOU AND

1278
00:41:43,440 --> 00:41:50,240
YOUR FAMILY AND FRIENDS TO

1279
00:41:50,240 --> 00:41:50,520
CONSUME.

1280
00:41:50,520 --> 00:41:53,400
SO JUST WANT TO TAKE A MINUTE TO

1281
00:41:53,400 --> 00:41:54,680
HIGHLIGHT OUR MOST RECENT

1282
00:41:54,680 --> 00:41:56,200
CAMPAIGN COMPLOATED BACK IN

1283
00:41:56,200 --> 00:41:57,440
NOVEMBER, SO THE THANKSGIVING

1284
00:41:57,440 --> 00:42:00,320
CAMPAIGN AND THIS PAST HOLIDAY

1285
00:42:00,320 --> 00:42:06,280
SEASONS THE OFFICE OF FSIS,

1286
00:42:06,280 --> 00:42:07,320
COMPLETED A THANKSGIVING FOOD

1287
00:42:07,320 --> 00:42:08,800
SAFETY CAMPAIGN WHICH

1288
00:42:08,800 --> 00:42:10,800
HIGHLIGHTED FOOD SAFETY STEPS TO

1289
00:42:10,800 --> 00:42:13,080
CONSIDER WHEN HANDLING RAW MEAT

1290
00:42:13,080 --> 00:42:14,600
AND POULTRY DURING AMERICA'S

1291
00:42:14,600 --> 00:42:17,640
BIGGEST FOOD HOLIDAY AND THIS

1292
00:42:17,640 --> 00:42:18,440
MONTH-LONG CAMPAIGN ADDRESSED

1293
00:42:18,440 --> 00:42:20,360
SAFETY GUIDELINES WHEN HANDLING

1294
00:42:20,360 --> 00:42:22,640
FROZEN FOODS AND LEFT OVERS AND

1295
00:42:22,640 --> 00:42:23,360
OUR STAFF COMPLETED 59

1296
00:42:23,360 --> 00:42:25,000
INTERVIEWS IN ENGLISH AND

1297
00:42:25,000 --> 00:42:30,560
SPANISH WHICH INCLUDED 36 TV AND

1298
00:42:30,560 --> 00:42:31,000
23-RADIO INTERVIEWS.

1299
00:42:31,000 --> 00:42:34,680
OUR MEDIA CAMPAIGN EARNED ABOUT

1300
00:42:34,680 --> 00:42:35,920
5.6 BROADCAST SESSIONS WHICH

1301
00:42:35,920 --> 00:42:37,440
SURPASSED THRAOF THE YEAR OF

1302
00:42:37,440 --> 00:42:39,200
3 MILLION IMPRESSIONS AND THE

1303
00:42:39,200 --> 00:42:40,560
MEAT AND POULTRY HOT LINE WAS

1304
00:42:40,560 --> 00:42:42,000
ACTUALLY OPEN ON THANKSGIVING

1305
00:42:42,000 --> 00:42:45,080
DAY FROM 8 AMUNTIL 2:00 P.M.

1306
00:42:45,080 --> 00:42:46,200
EASTERN AND HANDLE 171 FOOD

1307
00:42:46,200 --> 00:42:52,960
SAFETY INQUIRIES ON THAT DAY.

1308
00:42:52,960 --> 00:42:55,720
SO CURRENTLY IN PROGRESS IS OUR

1309
00:42:55,720 --> 00:42:56,680
SUPER BOWL CAMPAIGN, SO WE ARE

1310
00:42:56,680 --> 00:42:59,680
IN THE PROCESS OF COMPLETING OUR

1311
00:42:59,680 --> 00:43:01,280
MEDIA TOUR WHICH KICKED OFF ON

1312
00:43:01,280 --> 00:43:02,840
FEBRUARY 8th AND I JUST REALLY

1313
00:43:02,840 --> 00:43:05,320
TOOK THE OPPORTUNITY TO ENGAGE

1314
00:43:05,320 --> 00:43:07,640
ON TV AND RADIO IN BOTH ENGLISH

1315
00:43:07,640 --> 00:43:10,200
AND SPANISH TO PROMOTE OUR

1316
00:43:10,200 --> 00:43:11,800
MESSAGING, FOCUSING ON THE

1317
00:43:11,800 --> 00:43:13,760
DANGERS OF LEAVING FOOD OUT TOO

1318
00:43:13,760 --> 00:43:15,760
LONG AFTER ITS SERVED AND NOT

1319
00:43:15,760 --> 00:43:16,440
CHILLING OR HEATING PURPOSELY

1320
00:43:16,440 --> 00:43:19,000
AND ALSO THE 4 STEPS TO FOOD

1321
00:43:19,000 --> 00:43:20,560
SAFETY, SO CLEANING, SEPARATING,

1322
00:43:20,560 --> 00:43:22,280
COOKING AND CHILLING AND WE ALSO

1323
00:43:22,280 --> 00:43:23,480
FOCUSED ON THE FOOD SAFETY OF

1324
00:43:23,480 --> 00:43:24,880
TAKE OUT FOODS AND FOODS THAT IS

1325
00:43:24,880 --> 00:43:25,720
DELIVERED TO THE HOME.

1326
00:43:25,720 --> 00:43:28,640
SO JUST A COUPLE OF MEDIA

1327
00:43:28,640 --> 00:43:29,320
RELATED ITEMS.

1328
00:43:29,320 --> 00:43:31,080
OUR PRESS RELEASE WAS RELEASED

1329
00:43:31,080 --> 00:43:32,600
ON JANUARY 31st AND OUR BLOG

1330
00:43:32,600 --> 00:43:33,880
WAS RELEASE OFFICE OF DIVERSITY

1331
00:43:33,880 --> 00:43:34,360
FEBRUARY 7.

1332
00:43:34,360 --> 00:43:36,880
WE ALSO DEVELOPED SOCIAL MEDIA

1333
00:43:36,880 --> 00:43:38,320
ELEMENTS SUCH AS AN INSTAGRAM

1334
00:43:38,320 --> 00:43:40,600
REAL AND OTHER POSTS FOR

1335
00:43:40,600 --> 00:43:43,480
INSTAGRAM AND TWITTER AS WELL TO

1336
00:43:43,480 --> 00:43:45,360
ENGAGE WITH CONSUMERS SO PLEASE

1337
00:43:45,360 --> 00:43:47,000
CHECK US OUT ON SOCIAL MEDIA IF

1338
00:43:47,000 --> 00:43:49,800
YOU SEE OUR POSTS ON INSTAGRAM

1339
00:43:49,800 --> 00:43:51,400
OR TWITTER, PLEASE REPOST AND

1340
00:43:51,400 --> 00:43:53,200
REPEAT AS MUCH AS POSSIBLE.

1341
00:43:53,200 --> 00:43:54,800
IT HELPS OUR ALGORITHM AND TO

1342
00:43:54,800 --> 00:43:56,400
REACH A LARGER AUDIENCE ACROSS

1343
00:43:56,400 --> 00:43:56,680
THE COUNTRY.

1344
00:43:56,680 --> 00:44:00,880
SO THANK YOU FOR THAT.

1345
00:44:00,880 --> 00:44:02,760
LAST BUT NOT LEAST, ALSO WANT TO

1346
00:44:02,760 --> 00:44:05,480
HEIGHT LIGHT JUST A FEW ITEMS

1347
00:44:05,480 --> 00:44:06,880
UNDER OUR GENERAL CONSUMER

1348
00:44:06,880 --> 00:44:07,800
EDUCATION, SO 1 OF THE MAJOR

1349
00:44:07,800 --> 00:44:09,000
THINGS WE HAVE BEEN ABLE TO

1350
00:44:09,000 --> 00:44:13,120
REVAMP OVER THE PAST YEAR IS

1351
00:44:13,120 --> 00:44:15,040
OUR--IS IT DONE YET?

1352
00:44:15,040 --> 00:44:18,400
WE CALL IT THE IIDY MAGNET?

1353
00:44:18,400 --> 00:44:20,840
BUT IT FOCUSES ON THE SAFE

1354
00:44:20,840 --> 00:44:22,000
INTERNAL TEMPERATURES FOR

1355
00:44:22,000 --> 00:44:23,280
SEVERAL DIFFERENT TYPES OF MEAT

1356
00:44:23,280 --> 00:44:24,160
THAT WAS REDESIGNED BACK IN

1357
00:44:24,160 --> 00:44:25,680
NOVEMBER OF LAST YEAR AND IT IS

1358
00:44:25,680 --> 00:44:26,960
AVAILABLE IN ENGLISH AND

1359
00:44:26,960 --> 00:44:28,640
SPANISH, SO I ENCOURAGE YOU IF

1360
00:44:28,640 --> 00:44:30,880
YOU ARE INTERESTED IN RECEIVING

1361
00:44:30,880 --> 00:44:36,720
A MAGNET, PLEASE VISIT OUR

1362
00:44:36,720 --> 00:44:39,680
WEBSITE AT WWW.FSIS.USDA.GOV.

1363
00:44:39,680 --> 00:44:41,160
AND YOU HAVE IT IN ENGLISH OR

1364
00:44:41,160 --> 00:44:42,280
SPANISH AND I WANT TO HIGHLIGHT

1365
00:44:42,280 --> 00:44:43,760
A PIECE OF RESEARCH, SO BACK IN

1366
00:44:43,760 --> 00:44:46,120
NOVEMBER OF LAST YEAR WE KICKED

1367
00:44:46,120 --> 00:44:48,360
OFF EFFORTS TO USE LISTENING

1368
00:44:48,360 --> 00:44:50,320
SESSIONS, GRAPHIC DESIGNS AND

1369
00:44:50,320 --> 00:44:52,720
CONSUMER RESEARCH TO EXPLORE

1370
00:44:52,720 --> 00:44:53,760
LABEL CONFIGURURATIONS FOR RAW

1371
00:44:53,760 --> 00:44:56,200
MEAT AND POULTRY THAT WILL EARN

1372
00:44:56,200 --> 00:44:57,720
CONSUMERS ATTENTION AND GET THEM

1373
00:44:57,720 --> 00:44:59,200
TO ADOPT SAFE FOOD HANDLING

1374
00:44:59,200 --> 00:45:00,960
PRACTICES SO THAT KICKED OFF IN

1375
00:45:00,960 --> 00:45:02,920
NOVEMBER, WE ARE MOVING FULL

1376
00:45:02,920 --> 00:45:04,600
STEAM AHEAD WITH ALL OF THE

1377
00:45:04,600 --> 00:45:05,320
DIFFERENT COMPONENTS OF THAT

1378
00:45:05,320 --> 00:45:07,320
PROJECT TO GET IT DONE AND

1379
00:45:07,320 --> 00:45:08,400
REALLY, REALLY EXCITED ABOUT

1380
00:45:08,400 --> 00:45:09,840
THIS PROCESS, AND HAPPY TO SHARE

1381
00:45:09,840 --> 00:45:11,440
ANY UPDATES, AS WE HAVE MORE

1382
00:45:11,440 --> 00:45:13,360
INFORMATION AS WE GET A LITTLE

1383
00:45:13,360 --> 00:45:14,880
BIT FURTHER ALONG IN THAT

1384
00:45:14,880 --> 00:45:15,680
PROJECT, SO PLEASE LET ME KNOW

1385
00:45:15,680 --> 00:45:19,680
IF YOU HAVE QUESTIONS AROUND

1386
00:45:19,680 --> 00:45:19,920
THAT.

1387
00:45:19,920 --> 00:45:22,360
AND WITH THAT, I AM AGAIN, VERY

1388
00:45:22,360 --> 00:45:23,120
APPRECIATIVE OF THE OPPORTUNITY

1389
00:45:23,120 --> 00:45:25,920
TO SHARE SOME OF OUR INFORMATION

1390
00:45:25,920 --> 00:45:26,720
AROUND RISK COMMUNICATION, AND

1391
00:45:26,720 --> 00:45:28,360
SOME OF OUR EFFORTS TO GET OUR

1392
00:45:28,360 --> 00:45:29,560
MESSAGING OUT THROUGHOUT THE

1393
00:45:29,560 --> 00:45:31,840
YEAR, USING OUR SEASONAL

1394
00:45:31,840 --> 00:45:32,800
CAMPAIGNS AND DIFFERENT MEDIA

1395
00:45:32,800 --> 00:45:34,000
TACTICS AND THINGS LIKE THAT,

1396
00:45:34,000 --> 00:45:36,080
SO, IF YOU HAVE ANY QUESTIONS,

1397
00:45:36,080 --> 00:45:36,840
PLEASE, PLEASE, FEEL FREE TO

1398
00:45:36,840 --> 00:45:39,280
REACH OUT TO ME, MY MAIM IS

1399
00:45:39,280 --> 00:45:40,880
JASON BERRY, ACTING DIRECTOR FOR

1400
00:45:40,880 --> 00:45:42,200
THE FOOD SAFETY EDUCATION STAFF

1401
00:45:42,200 --> 00:45:45,080
AND YOU CAN REACH ME VIA E-MAIL,

1402
00:45:45,080 --> 00:45:51,160
MY E-MAIL ADDRESS IS

1403
00:45:51,160 --> 00:45:51,720
JASON.BERRY@USDA.GOV.

1404
00:45:51,720 --> 00:46:01,760
THANK YOU SO MUCH AND HAVE A

1405
00:46:01,760 --> 00:46:02,600
GREAT DAY.

1406
00:46:02,600 --> 00:46:03,480
>>THANK YOU JASON.

1407
00:46:03,480 --> 00:46:06,200
I WANT TO SAY THE IMPRESSIVE

1408
00:46:06,200 --> 00:46:08,040
REACH OF YOUR CAMPAIGN, THAT'S

1409
00:46:08,040 --> 00:46:08,440
VERY ENCOURAGING.

1410
00:46:08,440 --> 00:46:12,040
SO IF YOU HAVE QUESTIONS OR

1411
00:46:12,040 --> 00:46:13,960
COMMENTS REGARDING TODAY'S

1412
00:46:13,960 --> 00:46:15,080
PRESENTATION, PLEASE USE THE

1413
00:46:15,080 --> 00:46:18,240
LINK UNDER YOUR STREAMING

1414
00:46:18,240 --> 00:46:18,480
WINDOW.

1415
00:46:18,480 --> 00:46:21,840
NOW WE ARE GOING TO GO TO SARAH

1416
00:46:21,840 --> 00:46:22,480
BRADBURY, A PHYSICAL SCIENTIST

1417
00:46:22,480 --> 00:46:23,960
IN THE OFFICE OF GROUND WATER

1418
00:46:23,960 --> 00:46:25,600
AND DRINKING WATER, SHE'S IN

1419
00:46:25,600 --> 00:46:29,720
EPA'S OFFICE OF WATER.

1420
00:46:29,720 --> 00:46:29,960
SARAH?

1421
00:46:29,960 --> 00:46:30,760
>>THANK YOU SO MUCH, IT'S
A

1422
00:46:30,760 --> 00:46:33,440
PLEASURE TO BE HERE TODAY, LET

1423
00:46:33,440 --> 00:46:37,480
ME GET MY SCREEN SET UP.

1424
00:46:37,480 --> 00:46:45,240
CAN YOU SEE THAT?

1425
00:46:45,240 --> 00:46:45,640
>>YES.

1426
00:46:45,640 --> 00:46:45,920
>>GREAT.

1427
00:46:45,920 --> 00:46:46,440
ALL RIGHT.

1428
00:46:46,440 --> 00:46:47,440
GOT MORNING EVERYONE IT'S A

1429
00:46:47,440 --> 00:46:48,440
PLEASURE TO BE HERE TODAY TO

1430
00:46:48,440 --> 00:46:50,160
TALK TO YOU ABOUT NOTIFICATIONS

1431
00:46:50,160 --> 00:46:52,520
AS IT RELATES TO DRINKING WATER

1432
00:46:52,520 --> 00:46:54,040
AND IT'S AN INTERESTING

1433
00:46:54,040 --> 00:46:55,520
DIFFERENCE BETWEEN THE DRINKING

1434
00:46:55,520 --> 00:46:56,360
WATER NOTIFICATIONS AND WHAT

1435
00:46:56,360 --> 00:46:58,160
WE'VE HEARD SO FAR TODAY, SO

1436
00:46:58,160 --> 00:47:02,160
LET'S GET INTO THAT.

1437
00:47:02,160 --> 00:47:03,720
FIRST AN OVERVIEW OF WHAT I AM

1438
00:47:03,720 --> 00:47:04,920
PLANNING TO TALK ABOUT TODAY.

1439
00:47:04,920 --> 00:47:06,800
I HAVE A BRIEF BACKGROUND OF THE

1440
00:47:06,800 --> 00:47:10,400
SAFE DRINKING WATER ACT AND OUR

1441
00:47:10,400 --> 00:47:12,000
REGULATION STRUCTURE AND I WILL

1442
00:47:12,000 --> 00:47:14,720
BE FOCUSING ON THE CONSUMER

1443
00:47:14,720 --> 00:47:15,600
CONFIDENCE REPORTS PUBLIC

1444
00:47:15,600 --> 00:47:17,600
NOTIFICATION AND A SUBSET OF THE

1445
00:47:17,600 --> 00:47:19,640
LEAD AND COPPER RULE WHICH

1446
00:47:19,640 --> 00:47:20,640
INCLUDES PUBLIC EDUCATION AND

1447
00:47:20,640 --> 00:47:22,160
CONSUMER NOTICE AND I KNOW LED

1448
00:47:22,160 --> 00:47:23,480
IS AN IMPORTANT CONCERN FOR

1449
00:47:23,480 --> 00:47:25,200
TODAY, SO THERE'S A VOLUNTARY

1450
00:47:25,200 --> 00:47:26,760
PROGRAM THAT I SRO A FEW SLIDES

1451
00:47:26,760 --> 00:47:28,080
TO TALK ABOUT AS WELL, AND I

1452
00:47:28,080 --> 00:47:30,560
THINK IT'S IMPORTANT TO NOTE

1453
00:47:30,560 --> 00:47:31,760
THAT THE--WHAT I'M DESCRIBING

1454
00:47:31,760 --> 00:47:33,520
TODAY, THE REQUIREMENTS ARE

1455
00:47:33,520 --> 00:47:34,480
WHAT'S CURRENTLY REQUIRED AND

1456
00:47:34,480 --> 00:47:36,960
THERE'S A FEW REGULATIONS,

1457
00:47:36,960 --> 00:47:39,760
REGULATORY DEVELOPMENT THAT'S IN

1458
00:47:39,760 --> 00:47:42,240
THE PROCESS, SO, THOSE COULD

1459
00:47:42,240 --> 00:47:42,960
POTENTIALLY CHANGE IN THE FUTURE

1460
00:47:42,960 --> 00:47:44,680
AND THEN I WILL WRAP UP, THERE'S

1461
00:47:44,680 --> 00:47:46,400
A FEW SLIDES AND RESOURCES AT

1462
00:47:46,400 --> 00:47:48,160
THE END FOR FOLKS THAT MIGHT BE

1463
00:47:48,160 --> 00:47:52,200
INTERESTED IN SOME OF WHAT I

1464
00:47:52,200 --> 00:47:52,840
TALKED ABOUT TODAY.

1465
00:47:52,840 --> 00:47:54,560
SO FIRST, THE SAFE DRINKING

1466
00:47:54,560 --> 00:47:57,280
WATER ACT IS OUR STATUTE, IT WAS

1467
00:47:57,280 --> 00:47:59,160
PASS INDEED 1974, AND IT

1468
00:47:59,160 --> 00:48:00,280
REGULATES THE DRIRVEGGING WATER

1469
00:48:00,280 --> 00:48:04,360
SYSTEMS TO PROTECT PUBLIC HEALTH

1470
00:48:04,360 --> 00:48:05,440
AND EPA ESTABLISHES OUR

1471
00:48:05,440 --> 00:48:07,360
REQUIREMENTS KNOWN AS THE

1472
00:48:07,360 --> 00:48:08,880
NATIONAL PRIMARY DRINKING WATER

1473
00:48:08,880 --> 00:48:09,920
REGULATIONS AND THOSE SET

1474
00:48:09,920 --> 00:48:11,320
STANDARDS AND TREATMENT

1475
00:48:11,320 --> 00:48:12,760
TECHNIQUES TO PROTECT PUBLIC

1476
00:48:12,760 --> 00:48:14,760
HEALTH BY LIMITING LEVELS OF

1477
00:48:14,760 --> 00:48:16,040
CONTAMINANTS IN WATER AND WE

1478
00:48:16,040 --> 00:48:18,600
HAVE SEVERAL RULES WITHIN THAT

1479
00:48:18,600 --> 00:48:20,520
STRUCTURE FOCUSING ON DIFFERENT

1480
00:48:20,520 --> 00:48:24,040
CONTAMINANT TYPES INCLUDING THE

1481
00:48:24,040 --> 00:48:24,760
MICROORGANISMS, DISINFECT ANTS

1482
00:48:24,760 --> 00:48:27,680
AND BYPRODUCTS AND CHEMICAL

1483
00:48:27,680 --> 00:48:28,480
CONTAMINANTS INCLOODING

1484
00:48:28,480 --> 00:48:31,240
INORGANIC, ORGANIC AND RADIO

1485
00:48:31,240 --> 00:48:33,280
NUCLEIs AND 1 OF THOSE IS THE

1486
00:48:33,280 --> 00:48:35,440
LEAD AND COPPER ROLE WHICH HAS

1487
00:48:35,440 --> 00:48:40,480
ITS OWN ROLE TO CONTROL THAT.

1488
00:48:40,480 --> 00:48:43,040
AND KIND OF THE UMBRELLA THAT

1489
00:48:43,040 --> 00:48:45,480
OVERARCHES ALL OF THOSE IS THE

1490
00:48:45,480 --> 00:48:46,920
CONSUMER CONFIDENCE RULE AND THE

1491
00:48:46,920 --> 00:48:49,200
NETIFICATION RULE AND THAT SETS

1492
00:48:49,200 --> 00:48:50,000
REQUIREMENTS IF NOTIFYING THE

1493
00:48:50,000 --> 00:48:52,240
PUBLIC AND THESE COME FROM THE

1494
00:48:52,240 --> 00:48:55,360
1996 AMENDMENTS WHEN CONGRESS

1495
00:48:55,360 --> 00:48:56,680
PASSED THE AMENDMENT AND

1496
00:48:56,680 --> 00:48:58,760
PRESIDENT CLINTON SIGNED IT WITH

1497
00:48:58,760 --> 00:48:59,960
THE INTENT THAT AMERICANS HAD

1498
00:48:59,960 --> 00:49:01,440
THE RIGHT TO KNOW WHERE THEIR

1499
00:49:01,440 --> 00:49:04,000
WATER COMES FROM AND WHAT'S IN

1500
00:49:04,000 --> 00:49:07,440
IT AND FOR CONTEXT, THERE'S A

1501
00:49:07,440 --> 00:49:08,360
APPROXIMATELY 150,000 PUBLIC

1502
00:49:08,360 --> 00:49:09,680
WATER SYSTEMS THAT SERVE MOST OF

1503
00:49:09,680 --> 00:49:11,600
THE AMERICANS IN THE UNITED

1504
00:49:11,600 --> 00:49:13,120
STATES AND 50,000 OF THOSE ARE

1505
00:49:13,120 --> 00:49:16,200
WHAT WE CALL COMMUNITY WATER

1506
00:49:16,200 --> 00:49:17,920
SYSTEMS, WHICH ARE GENERALLY

1507
00:49:17,920 --> 00:49:23,600
SERVE THE SAME POPULATION YEAR

1508
00:49:23,600 --> 00:49:23,800
ROUND.

1509
00:49:23,800 --> 00:49:25,760
SO FIRST I WOULD LIKE TO START

1510
00:49:25,760 --> 00:49:27,400
WITH THE CONSUMER CONFIDENCE

1511
00:49:27,400 --> 00:49:29,760
REPORT RULE AND THE CONSUMER

1512
00:49:29,760 --> 00:49:30,680
CONFIDENCE REPORTS THEMSELVES

1513
00:49:30,680 --> 00:49:32,880
ARE THE ANNUAL WATER QUALITY

1514
00:49:32,880 --> 00:49:33,320
REPORTS.

1515
00:49:33,320 --> 00:49:34,880
IT PROVIDES AN ANNUAL SUMMARY OF

1516
00:49:34,880 --> 00:49:36,960
WHAT'S IN THE WATER, SOURCE

1517
00:49:36,960 --> 00:49:38,080
WATER INFORMATION, AND IT'S

1518
00:49:38,080 --> 00:49:40,240
PROVIDED TO THE CONSUMERS,

1519
00:49:40,240 --> 00:49:42,040
TYPICALLY BY JULY 1st EVERY

1520
00:49:42,040 --> 00:49:44,160
YEAR, THE RULE ITSELF, SETS

1521
00:49:44,160 --> 00:49:52,840
CONTENT AND DELIVERY

1522
00:49:52,840 --> 00:49:53,160
REQUIREMENTS.

1523
00:49:53,160 --> 00:49:54,920
SO AN OVERVIEW OF THE CONTENT,

1524
00:49:54,920 --> 00:49:55,960
WE REQUIRE THAT THE SYSTEMS

1525
00:49:55,960 --> 00:49:57,280
PROVIDE INFORMATION ABOUT THE

1526
00:49:57,280 --> 00:49:58,640
SYSTEM ITS, WHERE THE WATER

1527
00:49:58,640 --> 00:50:00,040
COMES FROM, WE SUPER SPECIFIC

1528
00:50:00,040 --> 00:50:01,480
DEFINITIONS FOR SOME OF THE

1529
00:50:01,480 --> 00:50:04,120
TECHNICAL TERMS SUCH AS MAXIMUM

1530
00:50:04,120 --> 00:50:05,280
CONTAMINANT LEVEL AND PROBABLY

1531
00:50:05,280 --> 00:50:07,800
THE MEAT OF THE REPORT IS THE

1532
00:50:07,800 --> 00:50:09,360
CONTAMINANT TABLE WHICH

1533
00:50:09,360 --> 00:50:09,920
SUMMARIZES THE MONITORING

1534
00:50:09,920 --> 00:50:12,560
RESULTS FROM THE WATER SYSTEM OF

1535
00:50:12,560 --> 00:50:14,600
ALL OF THEIR DETECTED

1536
00:50:14,600 --> 00:50:17,440
CONTAMINANTS, IF THERE IS WAS

1537
00:50:17,440 --> 00:50:22,160
ANY VIOLATION, IT HAS TO INCLUDE

1538
00:50:22,160 --> 00:50:25,920
INFORMATION RELATED TO THE

1539
00:50:25,920 --> 00:50:28,440
VIOLATIONS HAS TO INCLUDE IF

1540
00:50:28,440 --> 00:50:29,360
THERE'S MONITORING OR TREATMENT

1541
00:50:29,360 --> 00:50:30,600
TECHNIQUE THEY HAVE TO INCLUDE

1542
00:50:30,600 --> 00:50:31,280
INFORMATION ON THAT.

1543
00:50:31,280 --> 00:50:32,840
AND THE REQUIRED ADDITIONAL

1544
00:50:32,840 --> 00:50:34,200
INFORMATION, EVERY REPORT HAS TO

1545
00:50:34,200 --> 00:50:38,320
INCLUDE AN INFORMATIONAL

1546
00:50:38,320 --> 00:50:38,880
STATEMENT ON WATER.

1547
00:50:38,880 --> 00:50:41,840
IT'S IMPORTANT TO NOTE ON THESE

1548
00:50:41,840 --> 00:50:45,000
REQUIREMENTS IS THAT WE SET THE

1549
00:50:45,000 --> 00:50:45,880
MINIMUM STANDARDS AND SYSTEMS

1550
00:50:45,880 --> 00:50:47,680
AND STATES THEMSELVES MAY HAVE

1551
00:50:47,680 --> 00:50:50,840
THEIR OWN MORE STRINGENT

1552
00:50:50,840 --> 00:50:52,440
REQUIREMENTS AND THERE'S QUITE A

1553
00:50:52,440 --> 00:50:54,160
BIT OF FLEXIBILITY FOR SYSTEMS

1554
00:50:54,160 --> 00:50:59,240
TO TAILOR THEIR MESSAGE TO THEIR

1555
00:50:59,240 --> 00:50:59,760
COMMUNITY.

1556
00:50:59,760 --> 00:51:00,800
AS FAR AS DELIVERY REQUIREMENTS

1557
00:51:00,800 --> 00:51:03,160
GO, THE SYSTEM VS TO PROVIDE

1558
00:51:03,160 --> 00:51:05,040
THOSE REPORTS DIRECTLY TO

1559
00:51:05,040 --> 00:51:06,080
CONSUMERS AND WHAT WE CAN MAKE

1560
00:51:06,080 --> 00:51:07,720
WHAT WE CALL A GOOD FAITH EFFORT

1561
00:51:07,720 --> 00:51:09,440
TO THE NONBILL PAYING CUSTOMERS

1562
00:51:09,440 --> 00:51:11,120
AND THAT'S USUALLY DONE BY

1563
00:51:11,120 --> 00:51:13,480
POSTING ON THE INTERNET, SOME

1564
00:51:13,480 --> 00:51:14,960
NOWADAYS THEY HAVE A LOT OF

1565
00:51:14,960 --> 00:51:16,280
SYSTEMS HAVE THEIR OWN SOCIAL

1566
00:51:16,280 --> 00:51:17,680
MEDIA, THEY MIGHT POST A NOTICE

1567
00:51:17,680 --> 00:51:19,080
THAT THE ANNUAL WATER QUALITY

1568
00:51:19,080 --> 00:51:22,760
REPORT IS AVAILABLE, THEY COULD

1569
00:51:22,760 --> 00:51:24,480
DELIVER COPIES, MULTIPLE COPIES

1570
00:51:24,480 --> 00:51:26,720
TO ORGANIZATIONS OR POSTING IN

1571
00:51:26,720 --> 00:51:27,680
PUBLIC PLACE PRESIDENCY

1572
00:51:27,680 --> 00:51:28,720
ESPECIALLY THE SMALL RURAL

1573
00:51:28,720 --> 00:51:29,800
SYSTEMS, THE POST OFFICE TENDS

1574
00:51:29,800 --> 00:51:33,160
TO BE, THE PUBLIC GATHERING OR

1575
00:51:33,160 --> 00:51:34,360
THE GATHERING PLACE FOR MOST

1576
00:51:34,360 --> 00:51:36,160
PEOPLE SO THEY MIGHT POST A COPY

1577
00:51:36,160 --> 00:51:38,600
IN THEIR POST OFFICE AND FOR

1578
00:51:38,600 --> 00:51:40,520
SMALL SYSTEMS, STATES MAY DECIDE

1579
00:51:40,520 --> 00:51:42,000
TO,A LOW THEM TO NOT NECESSARILY

1580
00:51:42,000 --> 00:51:43,000
MAIL THEM BUT MAKE THEM

1581
00:51:43,000 --> 00:51:45,120
AVAILABLE IN THE WEBSITE AROUND

1582
00:51:45,120 --> 00:51:48,880
A NEWSPAPER AND THEN INFORM

1583
00:51:48,880 --> 00:51:49,520
THEIR CUSTOMERS OF THE

1584
00:51:49,520 --> 00:51:53,880
AVAILABILITY OF THE REPORT.

1585
00:51:53,880 --> 00:51:55,400
SO WHAT'S KEPT ME BUSY FOR THE

1586
00:51:55,400 --> 00:51:57,120
LAST COUPLE YEARS NOW IS THE

1587
00:51:57,120 --> 00:51:59,520
DIRECTION TO REVISE OUR CONSUMER

1588
00:51:59,520 --> 00:52:01,320
CONFIDENCE REPORT RULE FROM

1589
00:52:01,320 --> 00:52:02,800
CONGRESS.

1590
00:52:02,800 --> 00:52:04,440
THEY--WE WERE DIRECTED TO REVISE

1591
00:52:04,440 --> 00:52:06,840
THE RULE TO INCREASE

1592
00:52:06,840 --> 00:52:08,080
READABILITY, CLARITY AND

1593
00:52:08,080 --> 00:52:10,080
UNDERSTANDABLE AS WELL AS RISK

1594
00:52:10,080 --> 00:52:11,280
AND ACCURACY OF THE REPORTS AS

1595
00:52:11,280 --> 00:52:12,680
PART OF THOSE PROVISIONS WE'RE

1596
00:52:12,680 --> 00:52:15,400
REQUIRING THAT THE SYSTEMS

1597
00:52:15,400 --> 00:52:16,680
SERVING MORE THAN 10,000 DELIVER

1598
00:52:16,680 --> 00:52:19,560
THOSE TWICE A YEAR INSTEAD OF

1599
00:52:19,560 --> 00:52:21,600
ONCE A YEAR.

1600
00:52:21,600 --> 00:52:22,800
AND ALLOW PROVISIONS TO SEND

1601
00:52:22,800 --> 00:52:25,480
THEM TO THEIR CONSUMERS

1602
00:52:25,480 --> 00:52:25,840
ELECTRONICALLY.

1603
00:52:25,840 --> 00:52:26,960
AND ALSO INCLUDED IN THAT, THE

1604
00:52:26,960 --> 00:52:31,920
SYSTEMS WILL HAVE TO INCLUDE

1605
00:52:31,920 --> 00:52:34,320
INFORMATION ON THEIR CORROSION

1606
00:52:34,320 --> 00:52:38,240
CONTROL EFFORTS AND ALL LEVEL OF

1607
00:52:38,240 --> 00:52:39,720
EXCEEDANCES WHICH WE CAN TALK

1608
00:52:39,720 --> 00:52:41,920
MORE ABOUT WHEN WE GET INTO THE

1609
00:52:41,920 --> 00:52:44,680
WHITE NOTICES, AND WE ANTICIPATE

1610
00:52:44,680 --> 00:52:46,080
THE FINAL PROPOSED NOTICES WILL

1611
00:52:46,080 --> 00:52:49,160
COME OUT THIS SPRING AND NEXT

1612
00:52:49,160 --> 00:52:51,560
SPRING, OF FINAL 2024.

1613
00:52:51,560 --> 00:52:53,840
SO THE RPGHT RULE IS THE PUB

1614
00:52:53,840 --> 00:52:55,240
LIAISON NOTIFICATION RULE, IT

1615
00:52:55,240 --> 00:52:57,400
SPEZZIFYS SITUATION WHERE THEUAR

1616
00:52:57,400 --> 00:52:58,320
SYSTEM HAS TO NOTIFY THEIR

1617
00:52:58,320 --> 00:53:00,520
CUSTOMER IF THE WATER DOESN'T

1618
00:53:00,520 --> 00:53:02,680
MEET THE STANDARDS EAR IF IT

1619
00:53:02,680 --> 00:53:04,320
FAILS TO TEST FOR THE WATER OR

1620
00:53:04,320 --> 00:53:07,200
BEEN GRANTED A VARIANCE OR

1621
00:53:07,200 --> 00:53:08,080
EXEMPTION WHICH ARE

1622
00:53:08,080 --> 00:53:09,200
OPPORTUNITIES FOR THE SYSTEM TO

1623
00:53:09,200 --> 00:53:10,960
TAKE A LITTLE BIT LONG TORE MEET

1624
00:53:10,960 --> 00:53:13,160
THE STANDARDS OF A NEW RULE AND

1625
00:53:13,160 --> 00:53:15,680
THE RULE ITSELF ALSO ESTABLISHES

1626
00:53:15,680 --> 00:53:20,800
CONTENT, TIMING AND DELIVERY

1627
00:53:20,800 --> 00:53:21,000
METHODS.

1628
00:53:21,000 --> 00:53:23,080
WHEN WE TALK ABOUT PUBLIC NOTICE

1629
00:53:23,080 --> 00:53:25,040
CONTENT WE TALK ABOUT 10

1630
00:53:25,040 --> 00:53:26,680
REQUIRED ELEMENTS IN THEIR

1631
00:53:26,680 --> 00:53:29,200
NOTIFICATION, AND IN OUR OFFICE

1632
00:53:29,200 --> 00:53:31,360
WE PROVIDE GUIDANCE AND TOOLS

1633
00:53:31,360 --> 00:53:33,080
FOR STATES AND SYSTEMS TO USE IF

1634
00:53:33,080 --> 00:53:35,080
THEY WOULD LIKE TO, A LOT OF

1635
00:53:35,080 --> 00:53:37,320
STATES DEVELOP THEIR OWN

1636
00:53:37,320 --> 00:53:39,600
TEMPLATES OR RESOURCES TO HELP

1637
00:53:39,600 --> 00:53:41,640
SUPPORT THEIR SYSTEMS.

1638
00:53:41,640 --> 00:53:43,520
SOME STATES MAY DEVELOP THE

1639
00:53:43,520 --> 00:53:45,480
TEMPLATE FOR THE--OR HELP THE

1640
00:53:45,480 --> 00:53:46,720
SYSTEM BY DEVELOPING THE NOTICE

1641
00:53:46,720 --> 00:53:48,760
THEMSELVES AND SHARE THAT WITH

1642
00:53:48,760 --> 00:53:51,040
THE SYSTEM, BUT WE SET THE MIN

1643
00:53:51,040 --> 00:53:53,240
NUM REQUIREMENTS FOR THE CONTENT

1644
00:53:53,240 --> 00:53:55,120
OF THOSE NOTICES AND USUALLY

1645
00:53:55,120 --> 00:53:56,760
INCLUDES THE DESCRIPTIONS OF

1646
00:53:56,760 --> 00:53:58,520
VIOLATIONS, THE CONTACT

1647
00:53:58,520 --> 00:53:59,800
INFORMATION, IDENTIFY THE

1648
00:53:59,800 --> 00:54:02,000
POTENTIAL HEALTH RISKS WHICH OUR

1649
00:54:02,000 --> 00:54:03,680
RULES INCLUDE A PRE--MANDATORY

1650
00:54:03,680 --> 00:54:04,640
STATEMENT THAT THE SYSTEMS HAVE

1651
00:54:04,640 --> 00:54:09,320
TO USE IN THEIR NOTICE, AND

1652
00:54:09,320 --> 00:54:10,520
THEN, WHATTA ADDITIONAL, WHAT

1653
00:54:10,520 --> 00:54:12,240
STEPS CONSUMER CANS TAKE OR

1654
00:54:12,240 --> 00:54:13,400
IDENTIFY THE POPULATION THEA

1655
00:54:13,400 --> 00:54:15,520
RISK FOR EXAMPLE, IF IT'S NOTICE

1656
00:54:15,520 --> 00:54:20,240
RELATED TO NITRATES, THE NOTICE

1657
00:54:20,240 --> 00:54:21,400
WOULD INCLUDE THAT SPECIFICALLY

1658
00:54:21,400 --> 00:54:22,840
THE YOUNG KIDS LESS THAN 6

1659
00:54:22,840 --> 00:54:24,920
MONTHS ARE AT RISK AND THE

1660
00:54:24,920 --> 00:54:26,880
INITIAL ACTIONS MIGHT BE TO USE

1661
00:54:26,880 --> 00:54:27,880
OTHER SOURCES OF WATER

1662
00:54:27,880 --> 00:54:29,840
ESPECIALLY IF YOU ARE USING

1663
00:54:29,840 --> 00:54:33,200
BOTTLED OR USING WATER TO MAKE

1664
00:54:33,200 --> 00:54:34,240
THE FORMULA.

1665
00:54:34,240 --> 00:54:36,120
AND THEN ADDITIONAL WHEN THE

1666
00:54:36,120 --> 00:54:37,320
SYSTEM EXPECTS THAT IT MIGHT

1667
00:54:37,320 --> 00:54:39,040
COME BACK INTO COMPLIANCE AND

1668
00:54:39,040 --> 00:54:48,320
WHAT THEY'RE DOING TO ADDRESS

1669
00:54:48,320 --> 00:54:50,440
THE ISSUE OUR PUBLICATION IS

1670
00:54:50,440 --> 00:54:51,880
BROKEN INTO 3 TIERS BASED ON THE

1671
00:54:51,880 --> 00:54:53,040
POTENTIAL RISK OF PUBLIC HEALTH

1672
00:54:53,040 --> 00:54:54,320
OF THE SWIGZ.

1673
00:54:54,320 --> 00:54:57,000
SO THE FIRST TIER IS THE

1674
00:54:57,000 --> 00:54:58,920
POTENTIAL ACUTE RISKS, SO THAT'S

1675
00:54:58,920 --> 00:55:04,680
IF THERE'S E.COLI CEREBELLUMS

1676
00:55:04,680 --> 00:55:08,240
SEEDANCE OR NITRATE/NITRITE

1677
00:55:08,240 --> 00:55:09,720
VIOLATION AND THAT NOTIFICATION

1678
00:55:09,720 --> 00:55:16,480
HAS TO GO OUT WITHIN 24 HOURS

1679
00:55:16,480 --> 00:55:23,320
AND TIER 2, IS FOR OTHER

1680
00:55:23,320 --> 00:55:25,800
CONTAMINANTS, ARSENIC, ORGANIC

1681
00:55:25,800 --> 00:55:28,520
CONTAMINANTS AND DISINFECT ANTS

1682
00:55:28,520 --> 00:55:30,280
AND THAT NOTICE AND TIER 3 IS 1

1683
00:55:30,280 --> 00:55:31,720
YEAR FOR ALL VIOLATIONS THAT

1684
00:55:31,720 --> 00:55:32,640
WOULD BE BENEFICIAL FOR

1685
00:55:32,640 --> 00:55:34,200
CONSUMERS TO KNOW ABOUT BUT

1686
00:55:34,200 --> 00:55:35,600
DON'T HAVE THAT IMMEDIATE HEALTH

1687
00:55:35,600 --> 00:55:37,760
RISK AND THOSE ARE DUE WITHIN 1

1688
00:55:37,760 --> 00:55:47,960
YEAR OF THAT VIOLATION.

1689
00:55:47,960 --> 00:55:49,360
BROADCAST MEDIA YOU MIGHT HEAR

1690
00:55:49,360 --> 00:55:51,880
THE NEED FOR CONSUMERS TO BOIL

1691
00:55:51,880 --> 00:55:54,680
THEIR WATER, THOSE ARE TYPICALLY

1692
00:55:54,680 --> 00:55:56,600
YOUR TIER 1 VIOLATIONS, TIER 2

1693
00:55:56,600 --> 00:56:00,440
IS USUALLY THROUGH THE MAIL, IN

1694
00:56:00,440 --> 00:56:04,000
A BILL, AND THEN TIER 3 IS

1695
00:56:04,000 --> 00:56:06,640
TIMULAR TO TIER TBO BUT SOME

1696
00:56:06,640 --> 00:56:08,240
SYSTEMS TAKE ADVANTAGE OF

1697
00:56:08,240 --> 00:56:10,360
PUTTING THEM IN THEIR ANNUAL

1698
00:56:10,360 --> 00:56:11,440
WATER QUALITY REPORT, CCRs TO

1699
00:56:11,440 --> 00:56:12,840
MAKE THAT MORE EFFICIENT IN

1700
00:56:12,840 --> 00:56:23,040
THEIR DELIVERY AND REDUCE THAT

1701
00:56:23,040 --> 00:56:23,400
BURDEN.

1702
00:56:23,400 --> 00:56:24,640
NEXT I WILL TALK ABOUT THE LEAD

1703
00:56:24,640 --> 00:56:25,400
AND COPPER RULE.

1704
00:56:25,400 --> 00:56:26,120
THERE'S PUB LIBRARY FOUNDATION

1705
00:56:26,120 --> 00:56:27,960
EDUCATION AND THAT'S A SYSTEM

1706
00:56:27,960 --> 00:56:30,160
WIDE NOTICE WHEN A SYSTEM

1707
00:56:30,160 --> 00:56:32,480
EXCEEDS THE ACTION LEVEL AND

1708
00:56:32,480 --> 00:56:33,840
THEY HAVE--THE SYSTEM HAS TO

1709
00:56:33,840 --> 00:56:35,040
PROVIDE THAT NOTICE WITHIN 60

1710
00:56:35,040 --> 00:56:37,440
DAYINGS AFTER THE MONITORING

1711
00:56:37,440 --> 00:56:38,400
VIOLATION, AND REPEAT THAT

1712
00:56:38,400 --> 00:56:42,200
NOTICE AT LEAST QUARTERLY, UNTIL

1713
00:56:42,200 --> 00:56:43,280
THE ACTUAL EXCEEDANCES IS

1714
00:56:43,280 --> 00:56:45,120
RESOLVED AND THE CONSUMER NOTICE

1715
00:56:45,120 --> 00:56:49,560
HAPPENS WHETHER OR NOT THERE'S

1716
00:56:49,560 --> 00:56:51,640
AN ACTUAL EXCEEDANCE OR NOT AND

1717
00:56:51,640 --> 00:56:52,360
ANYTIME THEY'RE COLLECTING

1718
00:56:52,360 --> 00:56:55,560
SAMPLES FROM THE TAB THAT THE

1719
00:56:55,560 --> 00:56:56,640
HOUSEHOLD RESIDENCE WHEREVER

1720
00:56:56,640 --> 00:56:57,920
THEY'RE TAKING SAMPLES THEY HAVE

1721
00:56:57,920 --> 00:57:00,480
TO NOTIFY PERSONS AT THAT TAP OF

1722
00:57:00,480 --> 00:57:04,440
THE RESULTS INCLUDING HEALTH

1723
00:57:04,440 --> 00:57:05,880
FACTS INFORMATION, AND THEY MUST

1724
00:57:05,880 --> 00:57:08,560
DELIVER THAT WITHIN 30 DAYS OF

1725
00:57:08,560 --> 00:57:19,040
COLLECTING OR GETTING THOSE

1726
00:57:22,440 --> 00:57:23,600
RESULTS BACK.

1727
00:57:23,600 --> 00:57:24,920
THERE'S A FEW SPECIFIC LEAD

1728
00:57:24,920 --> 00:57:26,240
RELATED ITEM FSES YOU HAVE A

1729
00:57:26,240 --> 00:57:27,640
SLIDE WITH A TEMPLATE, YOU CAN

1730
00:57:27,640 --> 00:57:29,600
SEE WHAT THAT MIGHT LOOK LIKE

1731
00:57:29,600 --> 00:57:31,480
BUT THE REQUIRED CONTENT FOR THE

1732
00:57:31,480 --> 00:57:34,120
LEAD AND COPPER RULE HAS A FEW

1733
00:57:34,120 --> 00:57:35,720
MANDATORY STATEMENTS INCLUDING

1734
00:57:35,720 --> 00:57:36,920
HEALTH EFFECTS STATEMENT AND

1735
00:57:36,920 --> 00:57:38,560
WHERE TO FIND MORE INFORMATION

1736
00:57:38,560 --> 00:57:41,800
AND COMMUNITY WATER SYSTEMS ALSO

1737
00:57:41,800 --> 00:57:42,880
HAVE TO INCLUDE TELLING

1738
00:57:42,880 --> 00:57:44,840
CUSTOMERS HOW TO GET THE WATER

1739
00:57:44,840 --> 00:57:49,120
TESTED AND DISCUSSING THE

1740
00:57:49,120 --> 00:57:50,200
PLUMBING SOURCES.

1741
00:57:50,200 --> 00:57:53,800
AS I  MENTIONED HERE IS THE

1742
00:57:53,800 --> 00:57:55,160
EXAMPLE TEMPLATE FOR THE PUB

1743
00:57:55,160 --> 00:57:56,040
LIAISON EDUCATION.

1744
00:57:56,040 --> 00:57:57,360
CAN YOU SEE ON THE LEFT-HAND

1745
00:57:57,360 --> 00:57:59,400
SIDE THE HEALTH EFFECTS OF LEAD,

1746
00:57:59,400 --> 00:58:00,920
WHICH IS THE MANDATORY

1747
00:58:00,920 --> 00:58:01,960
STATEMENT, THERE'S A DISCUSSION

1748
00:58:01,960 --> 00:58:05,520
OF THE SOURCES OF LEAD AND THE

1749
00:58:05,520 --> 00:58:07,000
STEPS CONSUMER CANS TAKE TO

1750
00:58:07,000 --> 00:58:08,360
REDUCE EXPOSURE AND WHAT

1751
00:58:08,360 --> 00:58:09,960
HAPPENED AND WHAT'S BEING DONE

1752
00:58:09,960 --> 00:58:11,640
YOU'LL NOTICE IN THIS TEMPLATE

1753
00:58:11,640 --> 00:58:13,320
THAT THERE'S BRACKETS AND THAT'S

1754
00:58:13,320 --> 00:58:14,360
INTEBDED TO ALLOW THE SWATTER

1755
00:58:14,360 --> 00:58:16,880
SYSTEM TO FILL IN MORE SPECIFIC

1756
00:58:16,880 --> 00:58:18,960
INFORMATION ABOUT THEIR UTILITY

1757
00:58:18,960 --> 00:58:21,440
THEMSELVES, WHAT'S SPECIFICALLY

1758
00:58:21,440 --> 00:58:31,360
THEY'RE DOING, INCLUDING CONTACT

1759
00:58:31,360 --> 00:58:32,280
INFORMATION, ET CETERA.

1760
00:58:32,280 --> 00:58:33,320
DELIVERING METHOD SYSTEM MORE

1761
00:58:33,320 --> 00:58:34,560
TARGETED THAN THE APPLICATION

1762
00:58:34,560 --> 00:58:36,280
COOL, THEY HAVE TO HAVE THAT

1763
00:58:36,280 --> 00:58:37,480
NOTICE THE PUBLIC HEALTH

1764
00:58:37,480 --> 00:58:38,560
AGENCIES AND OTHER COMMUNE

1765
00:58:38,560 --> 00:58:42,200
ORGANIZATIONS SUCH AS

1766
00:58:42,200 --> 00:58:43,560
PEDIATRICIANS, WELFARE AGENCIES

1767
00:58:43,560 --> 00:58:44,960
AND THEN CONTINUE THAT

1768
00:58:44,960 --> 00:58:46,800
DISTRIBUTION IN THE WATER BILLS,

1769
00:58:46,800 --> 00:58:49,560
PRESS RELEASES, POSTING ON THE

1770
00:58:49,560 --> 00:58:51,520
WEB ON A REGULAR FREQUENCY UNTIL

1771
00:58:51,520 --> 00:58:54,840
THAT ACTION LEVEL EXCEEDANCE IS

1772
00:58:54,840 --> 00:58:55,120
RESOLVED.

1773
00:58:55,120 --> 00:58:56,360
AND DEPENDING ON THE SIZE, THEY

1774
00:58:56,360 --> 00:58:58,040
MIGHT HAVE TO DO ADDITIONAL

1775
00:58:58,040 --> 00:59:00,680
OUTREACH METHODS SUCH AS HOSTING

1776
00:59:00,680 --> 00:59:03,240
PUBLIC MEETINGS, DOING TARGETED

1777
00:59:03,240 --> 00:59:04,480
INDIVIDUAL CUSTOMER CONTACT, AND

1778
00:59:04,480 --> 00:59:11,200
OTHER METHODS THAT THE STATE MAY

1779
00:59:11,200 --> 00:59:11,480
DETERMINE.

1780
00:59:11,480 --> 00:59:13,200
AND GOING BACK TO THE LED

1781
00:59:13,200 --> 00:59:14,360
CONSUMER NOTICE, THAT'S THE

1782
00:59:14,360 --> 00:59:15,520
NOTICE TO THE INDIVIDUAL

1783
00:59:15,520 --> 00:59:17,600
HOUSEHOLD THAT THE SAMPLES WERE

1784
00:59:17,600 --> 00:59:23,360
COLLECTED AT, THE REQUIRED

1785
00:59:23,360 --> 00:59:26,200
CONTENT THE EFFECTS CONSUMERS

1786
00:59:26,200 --> 00:59:29,080
CAN TAKE TO REDUCE EXPOSURE AND

1787
00:59:29,080 --> 00:59:30,400
DEFINITION FOR TECHNICAL TERMS

1788
00:59:30,400 --> 00:59:32,800
SUCH AS MAXIMUM LEVEL, MAXIMUM

1789
00:59:32,800 --> 00:59:33,680
CONTAMINANT LEVEL GOAL AND

1790
00:59:33,680 --> 00:59:36,840
ACTION LEVEL AND THE DELIVERY

1791
00:59:36,840 --> 00:59:39,000
METHODS ARE USUALLY DIRECTLY TO

1792
00:59:39,000 --> 00:59:41,200
THE HOUSEHOLD OR IF THE SAMPLE

1793
00:59:41,200 --> 00:59:44,720
WAS COLLECTED FROM A NON--FROM A

1794
00:59:44,720 --> 00:59:47,120
PLACE LIKE A FACTORY OR

1795
00:59:47,120 --> 00:59:48,680
HOSPITAL, SOMEWHERE, WHERE

1796
00:59:48,680 --> 00:59:50,480
THERE'S OTHER PEOPLE USING THE

1797
00:59:50,480 --> 00:59:52,560
TAP AND IT COULD BE ON A

1798
00:59:52,560 --> 01:00:02,640
BULLETIN BOARD OR INFORMATIONAL

1799
01:00:02,640 --> 01:00:03,080
PAMPHLET.

1800
01:00:03,080 --> 01:00:04,200
WITH THAT THE NEXT THING I WANT

1801
01:00:04,200 --> 01:00:08,840
TO TALK ABOUT IS THE 3 Ts FOR

1802
01:00:08,840 --> 01:00:10,560
REDUCING LEAD DRINK NOTHING

1803
01:00:10,560 --> 01:00:13,120
SCHOOLS AND THE 3 Ts STAND FOR

1804
01:00:13,120 --> 01:00:14,080
TRAINING, TESTING AND TAKING

1805
01:00:14,080 --> 01:00:15,280
ACTION, WE HAVE A LOT OF

1806
01:00:15,280 --> 01:00:16,800
RESOURCES FOR THIS ON OUR

1807
01:00:16,800 --> 01:00:17,040
WEBSITE.

1808
01:00:17,040 --> 01:00:18,440
THERE'S LINKS IN THE RESOURCE

1809
01:00:18,440 --> 01:00:21,120
PAGE AND A MANUEL ON IT AND A

1810
01:00:21,120 --> 01:00:24,760
MODULE AND IT WALKS INTERESTED

1811
01:00:24,760 --> 01:00:28,960
SCHOOLS THROUGH THE PROCESS OF

1812
01:00:28,960 --> 01:00:31,240
PLANNING FOR DOING TESTING AND

1813
01:00:31,240 --> 01:00:35,960
COMMUNE XAIGZ TO  INTERESTED

1814
01:00:35,960 --> 01:00:37,920
STAKEHOLDERS AND IT INCLUDES

1815
01:00:37,920 --> 01:00:39,040
TEMPLATES AND RESOURCES AS WELL,

1816
01:00:39,040 --> 01:00:40,360
WHICH HAS THE SLIDE DISCUSSED

1817
01:00:40,360 --> 01:00:47,080
THERE'S A POST OR THE RIGHT HAND

1818
01:00:47,080 --> 01:00:48,680
SIDE OF THAT INFORMATION PROGRAM

1819
01:00:48,680 --> 01:00:50,560
ITSELF AND THE NEXT SLIDE HAS

1820
01:00:50,560 --> 01:00:51,400
THE COMMUNICATION TEMPLATE

1821
01:00:51,400 --> 01:00:53,600
LETTER FOR YOU TO SEE AND A

1822
01:00:53,600 --> 01:00:56,040
COPELE OTHER RESOURCES IN CASE

1823
01:00:56,040 --> 01:01:06,320
SCHOOLS ARE INTERESTED IN THOSE.

1824
01:01:06,320 --> 01:01:13,200
IT HAS SPECIFIC INFORMATION FOR

1825
01:01:13,200 --> 01:01:14,240
THE SCHOOL TALKING ABOUT IT IS

1826
01:01:14,240 --> 01:01:15,320
BOX I TALKED ABOUT AT THE BOTTOM

1827
01:01:15,320 --> 01:01:16,760
OF THE LETTER AND TALKS

1828
01:01:16,760 --> 01:01:18,000
SPECIFICALLY ABOUT GETTING A

1829
01:01:18,000 --> 01:01:24,280
CHILD'S BLOOD TESTED IF THERE'S

1830
01:01:24,280 --> 01:01:24,720
A CONCERN.

1831
01:01:24,720 --> 01:01:26,160
AND I INCLUDED THE LINK FOR THAT

1832
01:01:26,160 --> 01:01:31,160
TEMPLATE AT THE BOTTOM OF THE

1833
01:01:31,160 --> 01:01:32,160
SLIDE AS WELL.

1834
01:01:32,160 --> 01:01:36,280
AND MOST RECENTLY IN THE WATER

1835
01:01:36,280 --> 01:01:37,120
INFRASTRUCTURE IMPROVEMENT FOR

1836
01:01:37,120 --> 01:01:38,760
THE NATION ACT IT AUGUST RISED

1837
01:01:38,760 --> 01:01:40,000
FUNDING FOR GRANTS RELATED TO

1838
01:01:40,000 --> 01:01:44,040
LEAD TESTING IN SCHOOLS AND MOST

1839
01:01:44,040 --> 01:01:46,560
RECENTLY WITH THE BILL THE

1840
01:01:46,560 --> 01:01:48,240
BIPARTISAN INFRASTRUCTURE LAW IT

1841
01:01:48,240 --> 01:01:50,520
EXPANDED THAT A LITTLE BIT TO

1842
01:01:50,520 --> 01:01:51,320
INCLUDE REMEDIATION OF LEAD AS

1843
01:01:51,320 --> 01:01:55,240
WELL AT SCHOOLS AND THE WAY THIS

1844
01:01:55,240 --> 01:01:57,200
GRANT IS DISTRIBUTED IT'S

1845
01:01:57,200 --> 01:02:02,960
NONCOMITITION GRANT TO STATES,

1846
01:02:02,960 --> 01:02:03,760
TRIBES AND TERRITORIES.

1847
01:02:03,760 --> 01:02:05,400
THERE'S A LINK AT THE BOTTOM DPR

1848
01:02:05,400 --> 01:02:06,680
MORE INFORMATION AND 1 OF THE

1849
01:02:06,680 --> 01:02:09,320
CONDITIONS OF THE GRANT IS THAT

1850
01:02:09,320 --> 01:02:11,480
THE SCHOOLS USE THE 3 Ts

1851
01:02:11,480 --> 01:02:13,000
PROGRAM OR SOMETHING MORE

1852
01:02:13,000 --> 01:02:13,920
STRINGENT THAT THE STATE MY

1853
01:02:13,920 --> 01:02:14,200
HAVE.

1854
01:02:14,200 --> 01:02:15,600
AND ON THE RIGHT HAND SIDE OF

1855
01:02:15,600 --> 01:02:18,840
THIS SLIDE, I ALSO HAVE THE

1856
01:02:18,840 --> 01:02:20,680
FUNDING--FUNDS THAT HAVE BEEN

1857
01:02:20,680 --> 01:02:25,120
ALLOCATED THE LAST FEW YEARS

1858
01:02:25,120 --> 01:02:25,520
SINCE 2019.

1859
01:02:25,520 --> 01:02:27,640
AND WITH THAT I HAVE SOME

1860
01:02:27,640 --> 01:02:29,120
RESOURCES, SOME GENERAL

1861
01:02:29,120 --> 01:02:30,600
RESOURCES, SOME RESOURCES THAT

1862
01:02:30,600 --> 01:02:33,120
MIGHT BE MORE RELATED TO

1863
01:02:33,120 --> 01:02:34,120
CONSUMERS THEMSELVES, IF YOU'RE

1864
01:02:34,120 --> 01:02:35,120
INTERESTED IN THE REGULATIONS

1865
01:02:35,120 --> 01:02:36,280
THAT ARE BEING DEVELOPED RIGHT

1866
01:02:36,280 --> 01:02:39,360
NOW, I HAVE A COUPLE LINKS TO

1867
01:02:39,360 --> 01:02:42,360
THOSE, AS WELL AS THE CCR RULE

1868
01:02:42,360 --> 01:02:44,440
REVISION AND THE LEAD AND COPPER

1869
01:02:44,440 --> 01:02:47,800
RULE AND THE PFAS, AND IS IT

1870
01:02:47,800 --> 01:02:49,280
SHOULD BE COMING OUT SOON AS

1871
01:02:49,280 --> 01:02:49,800
WELL.

1872
01:02:49,800 --> 01:02:50,880
AND SPECIFICALLY RELATED TO

1873
01:02:50,880 --> 01:02:53,240
LEAD, THE 3 Ts AS I MENGSZED

1874
01:02:53,240 --> 01:02:54,520
AND ADDITIONAL RESOURCES FOR

1875
01:02:54,520 --> 01:02:58,920
CONSUMERS AND WITH THAT, THAT

1876
01:02:58,920 --> 01:03:09,320
ENDS MY PRESENTATION. 

1877
01:03:11,120 --> 01:03:11,840
>>THANK YOU SARAH.

1878
01:03:11,840 --> 01:03:14,760
AND SO I'M GOING TO CALL UP MY

1879
01:03:14,760 --> 01:03:15,600
SLIDES REAL QUICK.

1880
01:03:15,600 --> 01:03:17,480
I'M GOING TO BE THE NEXT

1881
01:03:17,480 --> 01:03:28,000
PRESENTER SO GIVE ME 1-SECOND

1882
01:03:34,000 --> 01:03:34,120
HERE.

1883
01:03:34,120 --> 01:03:36,560
>>SO FIRST OF ALL, I'M
JONATHAN

1884
01:03:36,560 --> 01:03:38,640
LYNCH, I'M THE DEPUTY ASSOCIATE

1885
01:03:38,640 --> 01:03:39,880
DIRECTOR FOR DIVISION OF

1886
01:03:39,880 --> 01:03:41,480
ENVIRONMENTAL HEALTH SCIENCE AND

1887
01:03:41,480 --> 01:03:42,640
PRACTICE IN CDC'S NATIONAL

1888
01:03:42,640 --> 01:03:45,360
CENTER FOR ENVIRONMENTAL HEALTH.

1889
01:03:45,360 --> 01:03:48,120
I'M GOING TO DESCRIBE CDC'S

1890
01:03:48,120 --> 01:03:49,320
INFORMATION SOURCES, RESOURCES

1891
01:03:49,320 --> 01:03:50,560
ON TOXINS AND NUTRITION CAN CAN

1892
01:03:50,560 --> 01:03:52,200
BE USEFUL FOR A WIDE RANGE OF

1893
01:03:52,200 --> 01:03:53,800
PEOPLE BOTH IN THE ENVIRONMENTAL

1894
01:03:53,800 --> 01:03:55,640
HEALTH WORKFORCE AND IN THE

1895
01:03:55,640 --> 01:03:56,000
GENERAL PUBLIC.

1896
01:03:56,000 --> 01:03:57,960
WE HOPE YOU WILL BE INSPIRED BY

1897
01:03:57,960 --> 01:03:59,440
THIS PRESENTATION TO CHECK OUT

1898
01:03:59,440 --> 01:04:09,960
OUR CONTENT AND USE IT FOR YOUR

1899
01:04:10,800 --> 01:04:11,960
OWN COMMUNICATION ACTIVITIES.

1900
01:04:11,960 --> 01:04:13,280
SO CDC SOURCES ON SPECIFIC

1901
01:04:13,280 --> 01:04:14,440
TOXINS ARE FOUND IN MULTIPLE

1902
01:04:14,440 --> 01:04:17,600
PLACES ON THE CDC WEBSITE.

1903
01:04:17,600 --> 01:04:18,520
THE EASIEST APPROACH IS TO

1904
01:04:18,520 --> 01:04:20,400
SEARCH THE WEBSITE FOR A

1905
01:04:20,400 --> 01:04:20,760
SPECIFIC TOXIN.

1906
01:04:20,760 --> 01:04:22,520
MANY TOXINS CAN EFFECT PEOPLE IN

1907
01:04:22,520 --> 01:04:24,480
MULTIPLE WAYS SUCH AS BI

1908
01:04:24,480 --> 01:04:26,360
INHALATION, THROUGH EATING FOOD

1909
01:04:26,360 --> 01:04:27,360
OR BY DRINKING CONTAMINATED

1910
01:04:27,360 --> 01:04:28,960
WATER AND WE ADDRESS MANY OF

1911
01:04:28,960 --> 01:04:33,840
THOSE WAYS ON OUR WEBSITE.

1912
01:04:33,840 --> 01:04:35,520
HERE ARE A FEW EXAMPLES, EVER

1913
01:04:35,520 --> 01:04:39,040
SOME OF THE MORE WIDELY

1914
01:04:39,040 --> 01:04:42,000
DISCUSSED TOXINS, ARSENIC,

1915
01:04:42,000 --> 01:04:42,920
CADMIUM, LEAD, MERCURY, THESE

1916
01:04:42,920 --> 01:04:45,520
ARE ONLY A SAMPLE AND MANY

1917
01:04:45,520 --> 01:04:49,680
TOXINS MIGHT HAVE MULTIPLE

1918
01:04:49,680 --> 01:04:50,040
PAGES.

1919
01:04:50,040 --> 01:04:51,520
BREAST FEED SUGGEST 1 OF THE

1920
01:04:51,520 --> 01:04:53,360
MOST IMPORTANT TOPICS WHEN

1921
01:04:53,360 --> 01:04:54,840
DISCUSSING TOXINS AND NUTRITION.

1922
01:04:54,840 --> 01:04:56,920
THE PAGE LISTED HERE IS A GREAT

1923
01:04:56,920 --> 01:04:59,480
RESOURCE AND LINKS TO MULTIPLE

1924
01:04:59,480 --> 01:05:00,920
PAGES RELATED TO BREAST FEEDING

1925
01:05:00,920 --> 01:05:01,560
AND DIFFERENT TOXINS.

1926
01:05:01,560 --> 01:05:05,000
IT CAN BE USEFUL FOR CLINICIANS

1927
01:05:05,000 --> 01:05:06,360
WORKING WITH NEW PARENTS, NEW

1928
01:05:06,360 --> 01:05:09,560
MOTHERS TCAN BE USEFUL FOR NEW

1929
01:05:09,560 --> 01:05:11,080
MOTHERS THEMSELVES, ANYONE WORK

1930
01:05:11,080 --> 01:05:12,480
IN THAT SPACE, I WOULD ENCOURAGE

1931
01:05:12,480 --> 01:05:19,720
EVERYONE TO CHECK THAT OUT.

1932
01:05:19,720 --> 01:05:20,280
BECAUSE NUTRITION IS SO

1933
01:05:20,280 --> 01:05:22,120
IMPORTANT TO THE HEALTH OF YOUNG

1934
01:05:22,120 --> 01:05:24,000
CHILDREN, CDC HAS A WEBPAGE ON

1935
01:05:24,000 --> 01:05:29,920
FOODS AND DRINKS FOR 6-24 MONTH

1936
01:05:29,920 --> 01:05:30,640
OLD CHILDREN.

1937
01:05:30,640 --> 01:05:31,800
PLEASE NOTE THE 2 LINKS

1938
01:05:31,800 --> 01:05:33,520
HIGHLIGHTED WITH THE RED BOX,

1939
01:05:33,520 --> 01:05:34,960
THEY ARE FOR FOOD AND DRINKS TO

1940
01:05:34,960 --> 01:05:36,440
ENCOURAGE AND ALSO FOR FOODS AND

1941
01:05:36,440 --> 01:05:44,800
DRINKS TO AVOID OR LIMIT.

1942
01:05:44,800 --> 01:05:45,480
TO UNDERSTAND COMMUNICATIONS, WE

1943
01:05:45,480 --> 01:05:46,920
HAVE TO BED THE COMPLETE CHAIN

1944
01:05:46,920 --> 01:05:48,720
OF HEALTH MARKET, THAT INCLUDES

1945
01:05:48,720 --> 01:05:49,920
GATHERING DATA, USING THE DATA

1946
01:05:49,920 --> 01:05:51,800
FOR RESEARCH AND ANALYSIS,

1947
01:05:51,800 --> 01:05:53,560
PUBLISHING FINDINGS FROM THAT

1948
01:05:53,560 --> 01:05:55,760
DATA AND USING FINDINGS TO

1949
01:05:55,760 --> 01:06:03,160
INFORM COMMUNICATIONS TO THE

1950
01:06:03,160 --> 01:06:03,600
PUBLIC.

1951
01:06:03,600 --> 01:06:04,880
OUR NATIONAL BIOMONITORRING

1952
01:06:04,880 --> 01:06:10,600
PROGRAM IS MONITORED BY THE

1953
01:06:10,600 --> 01:06:11,640
NATIONAL DIVISION OF

1954
01:06:11,640 --> 01:06:12,240
BIOMONITORRING PROGRAM, THEY

1955
01:06:12,240 --> 01:06:15,000
HAVE THE ABILITY TO TEST FOR

1956
01:06:15,000 --> 01:06:15,440
CHEMICALS.

1957
01:06:15,440 --> 01:06:16,640
THEY PUBLISH ON THEIR TESTING

1958
01:06:16,640 --> 01:06:18,560
METHODS AND THEY HELP ASSURE THE

1959
01:06:18,560 --> 01:06:20,200
QUALITY OF LABORATORY TESTED,

1960
01:06:20,200 --> 01:06:21,320
THEY SHARE THIS KNOWLEDGE AND

1961
01:06:21,320 --> 01:06:23,760
HELP TRAIN STATE LEVEL, PUBLIC

1962
01:06:23,760 --> 01:06:28,600
HEALTH LABORATORY AND BY O

1963
01:06:28,600 --> 01:06:29,520
MONITORING METHODS.

1964
01:06:29,520 --> 01:06:31,160
THE COMMUNICATION WORK FROM THE

1965
01:06:31,160 --> 01:06:32,200
BIOMONITORRING PROGRAM IS A

1966
01:06:32,200 --> 01:06:34,200
MAJOR PART OF CDC'S

1967
01:06:34,200 --> 01:06:35,360
COMMUNICATION EFFORTS REGUARDING

1968
01:06:35,360 --> 01:06:36,400
TOXINS AND NUTRITION.

1969
01:06:36,400 --> 01:06:38,920
THEY PUBLISH A NATIONAL REPORT

1970
01:06:38,920 --> 01:06:40,800
ON EXPOSURE TO OVER 400

1971
01:06:40,800 --> 01:06:42,520
ENVIRONMENTAL CHEMICALS AND

1972
01:06:42,520 --> 01:06:44,240
THESE ARE CUMULATIVE SINCE 1999.

1973
01:06:44,240 --> 01:06:46,200
THEY COLLABORATE WITH

1974
01:06:46,200 --> 01:06:46,960
FATTERRENERS ON 60-70 STUDIES

1975
01:06:46,960 --> 01:06:50,320
PER YEAR, ALL OF THEIR

1976
01:06:50,320 --> 01:06:51,240
NATIONALLY REPRESENTATIVE

1977
01:06:51,240 --> 01:06:52,120
BIOMONITORRING DATA ARE

1978
01:06:52,120 --> 01:06:53,480
AVAILABLE, PUBLICLY AVAILABLE AT

1979
01:06:53,480 --> 01:06:55,440
THE NHANES WEBSITE AND THAT CAN

1980
01:06:55,440 --> 01:06:56,760
BE A USEFUL RESOURCE FOR PEOPLE

1981
01:06:56,760 --> 01:06:58,400
WHO WORK IN THIS SPACE AND NEED

1982
01:06:58,400 --> 01:06:59,600
THAT KIND OF BACKGROUND

1983
01:06:59,600 --> 01:07:06,480
INFORMATION TO DRAW UPON IT.

1984
01:07:06,480 --> 01:07:08,400
NOW I'M GOING TO TALK ABOUT THE

1985
01:07:08,400 --> 01:07:09,600
AGENCY FOR TOXIC SUBSTANCES AND

1986
01:07:09,600 --> 01:07:10,360
DISEASE REGISTRY.

1987
01:07:10,360 --> 01:07:11,640
THIS IS A U.S. DEPARTMENT OF

1988
01:07:11,640 --> 01:07:13,600
HEALTH AND HUMAN SERVICES SISTER

1989
01:07:13,600 --> 01:07:15,240
AGENCY OF CDC ESTABLISHED BY THE

1990
01:07:15,240 --> 01:07:18,200
FUND FUND ACT IN 1980.

1991
01:07:18,200 --> 01:07:19,080
ATSDR WORKS DIRECTLY WITH

1992
01:07:19,080 --> 01:07:21,160
COMMUNITIES TO ASSESS AND

1993
01:07:21,160 --> 01:07:22,120
ADDRESS COMMUNITY HEALTH

1994
01:07:22,120 --> 01:07:25,520
CONCERNS RELATED TO

1995
01:07:25,520 --> 01:07:26,120
ENVIRONMENTAL EXPOSURES.

1996
01:07:26,120 --> 01:07:28,960
COMMUNITY, COMMUNICATION IS A

1997
01:07:28,960 --> 01:07:32,320
VERY IMPORTANT ASPECT OF THIS

1998
01:07:32,320 --> 01:07:39,600
COMMUNICATION SPACE.

1999
01:07:39,600 --> 01:07:44,240
ATSDR HELPS EXPOSURE TO

2000
01:07:44,240 --> 01:07:45,880
HAZARDOUS EXPOSURES BY

2001
01:07:45,880 --> 01:07:46,840
INVESTIGATING EMERGING VIERMAL

2002
01:07:46,840 --> 01:07:48,360
HEALTH THREATS, CONTUCTING

2003
01:07:48,360 --> 01:07:50,440
RESEARCH ON HEALTH IMPACTS OF

2004
01:07:50,440 --> 01:07:51,720
HAZARDOUS WASTE SITES AND

2005
01:07:51,720 --> 01:07:53,760
BUILDING CAPABILITIES OF AND

2006
01:07:53,760 --> 01:07:55,440
PROVIDING ACTIONABLE GUIDANCE TO

2007
01:07:55,440 --> 01:08:01,960
STATE AND LOCAL HEALTH PARTNERS.

2008
01:08:01,960 --> 01:08:03,080
INVOLVING THE COMMUNITY AND

2009
01:08:03,080 --> 01:08:04,800
COLLABORATING WITH THE MEMBERS

2010
01:08:04,800 --> 01:08:08,560
ARE CORNER STOANCHS TO IMPROVE

2011
01:08:08,560 --> 01:08:10,400
PUBLIC HEALTH, ATSDRHAS

2012
01:08:10,400 --> 01:08:11,280
DEVELOPED COMMUNITY ENGAGEMENT

2013
01:08:11,280 --> 01:08:15,200
RESOURCES THAT MAY BE USEFUL FOR

2014
01:08:15,200 --> 01:08:17,320
ACTIVITIES ON TOP OF NUTRITION,

2015
01:08:17,320 --> 01:08:20,520
INCLUDING PLAY BOOK AND

2016
01:08:20,520 --> 01:08:21,440
SUPPORTING COMMUNITY ENGAGEMENT

2017
01:08:21,440 --> 01:08:23,040
AND PLANNING TOOL TO GUIDE, SO

2018
01:08:23,040 --> 01:08:25,520
IF YOU ENLIST IN COMMUNE

2019
01:08:25,520 --> 01:08:36,080
ENGAGEMENT, THIS IS THE PLACE TO

2020
01:08:39,720 --> 01:08:39,800
GO.

2021
01:08:39,800 --> 01:08:41,760
--PROVIDES PUBLIC HEALTH

2022
01:08:41,760 --> 01:08:42,920
PROFESSIONALS, HEALTHCARE

2023
01:08:42,920 --> 01:08:43,880
PROVIDERS RESEARCHERS AND

2024
01:08:43,880 --> 01:08:46,760
COMMUNITY-BASED LEADERS AND

2025
01:08:46,760 --> 01:08:47,720
ORGANIZATIONS WITH

2026
01:08:47,720 --> 01:08:48,520
SCIENTIFICALLY-BASED PRACTICAL

2027
01:08:48,520 --> 01:08:49,360
GUIDANCE FOR ENGAGING

2028
01:08:49,360 --> 01:08:52,440
COMMUNITIES IN PROJECTS THAT MAY

2029
01:08:52,440 --> 01:08:55,200
AFFECT THEM.

2030
01:08:55,200 --> 01:08:56,680
THIS IS ATSDR'S COMMUNITY STRESS

2031
01:08:56,680 --> 01:08:57,040
RESOURCE CENTER.

2032
01:08:57,040 --> 01:08:58,320
USE THIS TOOL TO BETTER

2033
01:08:58,320 --> 01:09:00,160
UNDERSTAND AND ADDRESS EACH

2034
01:09:00,160 --> 01:09:01,000
COMMUNITY'S UNIQUE PRACTICAL,

2035
01:09:01,000 --> 01:09:06,480
INFORMATIONAL AND SOCIAL, AND

2036
01:09:06,480 --> 01:09:08,080
EMOTIONAL NEEDS.

2037
01:09:08,080 --> 01:09:09,840
AND, MRLs ARE AN ESTIMATE OF

2038
01:09:09,840 --> 01:09:13,520
THE DAILY HUMAN EXPOSURE TO

2039
01:09:13,520 --> 01:09:14,760
HAZARDOUS--TO A HAZARDOUS

2040
01:09:14,760 --> 01:09:16,520
SUBSTANCE LIKELY TO BE WITHOUT

2041
01:09:16,520 --> 01:09:17,960
APPRECIABLE RISK OF ADVERSE

2042
01:09:17,960 --> 01:09:21,240
NONCANCKER HEALTH EFFECTS OVER A

2043
01:09:21,240 --> 01:09:24,160
SPECIFIED DURATION OF EXPOSURE.

2044
01:09:24,160 --> 01:09:25,200
ATSDR, TOXICOLOGICAL PROFILES

2045
01:09:25,200 --> 01:09:27,440
COMMONLY KNOWN AS TOXIN PROVILES

2046
01:09:27,440 --> 01:09:29,640
ARE A UNIQUE COMPILATION OF

2047
01:09:29,640 --> 01:09:31,640
TOXICOLOGICAL INFORMATION ON A

2048
01:09:31,640 --> 01:09:33,080
GIVEN HAZARDOUS SUBSTANCE, EACH

2049
01:09:33,080 --> 01:09:35,520
PEER REVIEWED TOXIN PROFILE

2050
01:09:35,520 --> 01:09:37,480
REFLECTS A COMPREHENSIVE AND

2051
01:09:37,480 --> 01:09:39,040
EXTENSIVE EVALUATION, SUMMARY

2052
01:09:39,040 --> 01:09:41,560
AND INTERPRETATION OF AVAILABLE

2053
01:09:41,560 --> 01:09:42,280
TOXICOLOGICAL AND

2054
01:09:42,280 --> 01:09:49,120
EPIDEMIOLOGICAL INFORMATION ON

2055
01:09:49,120 --> 01:09:49,520
THE SUBSETS.

2056
01:09:49,520 --> 01:09:58,160
FINALLY ASTDR OFFERS TALKS FOR

2057
01:09:58,160 --> 01:09:59,960
EACH PROFILE.

2058
01:09:59,960 --> 01:10:02,240
WITH THE RISE IN COMMUNITY URBAN

2059
01:10:02,240 --> 01:10:04,640
GARDENING, IT IS IMPORTANT TO

2060
01:10:04,640 --> 01:10:06,840
PROTECT INDIVIDUALS AND THEIR

2061
01:10:06,840 --> 01:10:07,640
COMMUNITIES FROM CONTAMINANTS

2062
01:10:07,640 --> 01:10:10,240
THAT MAY BE FOUND IN SOIL LIKE

2063
01:10:10,240 --> 01:10:11,240
LEAD, LEAD EXPOSURE PARTICULARLY

2064
01:10:11,240 --> 01:10:13,000
IN CHILDREN CAN CAUSE

2065
01:10:13,000 --> 01:10:15,000
IRREVERSIBLE AND LIFE LONG

2066
01:10:15,000 --> 01:10:15,360
HEALTH EFFECTS.

2067
01:10:15,360 --> 01:10:17,480
NO SAFE BLOOD LEAD LEVEL HAS

2068
01:10:17,480 --> 01:10:18,400
BEEN IDENTIFIED.

2069
01:10:18,400 --> 01:10:19,760
EVEN THROW LEVELS OF LEAD IN

2070
01:10:19,760 --> 01:10:23,640
BLOOD HAVE BEEN SHOWN TO EFFECT

2071
01:10:23,640 --> 01:10:25,080
CHILDREN'S IQ, ABILITY TO PAY

2072
01:10:25,080 --> 01:10:26,520
ATTENTION AND ACADEMIC

2073
01:10:26,520 --> 01:10:27,080
ACHIEVEMENT.

2074
01:10:27,080 --> 01:10:28,640
ALTHOUGH CHILDREN ARE MORE

2075
01:10:28,640 --> 01:10:30,760
SUSCEPTIBLE TO LEAD EXPOSURE,

2076
01:10:30,760 --> 01:10:32,240
ADULTS ARE NOT IMMUNE.

2077
01:10:32,240 --> 01:10:34,400
HIGH LEVELS OF EXPOSURE TO LEAD

2078
01:10:34,400 --> 01:10:36,520
TO HIGH BLOOD PRESSURE OR KIDNEY

2079
01:10:36,520 --> 01:10:39,480
DAMAGE IN ADULTINGS. 

2080
01:10:39,480 --> 01:10:40,880
SOIL SHOP EVENTS PROMOTE OUR

2081
01:10:40,880 --> 01:10:42,440
GOAL TO PROVIDE HEALTH EDUCATION

2082
01:10:42,440 --> 01:10:45,000
AND OUTREACH AND HELP PEOPLE

2083
01:10:45,000 --> 01:10:46,200
LEARN ABOUT EXPOSURES TO LED AND

2084
01:10:46,200 --> 01:10:46,640
SOIL.

2085
01:10:46,640 --> 01:10:48,720
HOW TO REDUCE EXPOSURE, THIS IS

2086
01:10:48,720 --> 01:10:50,360
AN IMPORTANT PIECE OF THE

2087
01:10:50,360 --> 01:10:51,440
OVERALL FEDERAL BLUEPRINT

2088
01:10:51,440 --> 01:10:55,840
REDUCING LEAD EXPOSURE IN THE

2089
01:10:55,840 --> 01:10:56,320
NATION.

2090
01:10:56,320 --> 01:10:59,920
AND THEN FOLLOWING UP ON THE

2091
01:10:59,920 --> 01:11:03,280
ATSDR SLIDES, I WILL MENTION

2092
01:11:03,280 --> 01:11:07,280
THEIR FLIPT WATER CRISIS AS A TO

2093
01:11:07,280 --> 01:11:11,120
DEMON MESSAGE TO COMMUNITIES.

2094
01:11:11,120 --> 01:11:12,840
IN 2014, AFTER CHANGING THEIR

2095
01:11:12,840 --> 01:11:16,720
WATER SUPPLY SOURCE FLINT

2096
01:11:16,720 --> 01:11:18,480
MICHIGAN PIPES CORRODED CAUSING

2097
01:11:18,480 --> 01:11:20,200
THEM TO LEAK LEAD AND OTHER

2098
01:11:20,200 --> 01:11:21,840
CONTAMINANTS INTO THE DRINKING

2099
01:11:21,840 --> 01:11:23,360
WATER, WE INCLUDED THIS RESPONSE

2100
01:11:23,360 --> 01:11:24,600
IN THE DIRECT COMMUNE ENGAGEMENT

2101
01:11:24,600 --> 01:11:27,520
THIS IS A FAMOUS EXAMPLE THAT

2102
01:11:27,520 --> 01:11:28,200
ILLUSTRATES THE COMMUNICATION

2103
01:11:28,200 --> 01:11:29,320
WORK AT THE COMMUNITY LEVEL.

2104
01:11:29,320 --> 01:11:31,720
MIGHT INVOLVE WORKING WITH

2105
01:11:31,720 --> 01:11:36,440
MULTIPLE GOVERNMENT AND

2106
01:11:36,440 --> 01:11:37,000
NONGOVERNMENT ORGANIZATIONS.

2107
01:11:37,000 --> 01:11:40,000
AND NOW, A BRIEF MENTION OF

2108
01:11:40,000 --> 01:11:41,560
CDC'S CHILDHOOD LEAD POISONING

2109
01:11:41,560 --> 01:11:43,160
PREVENTION PROGRAM BEFORE I TOSS

2110
01:11:43,160 --> 01:11:44,880
TO THE COMMUNICATIONS LEAD, THEY

2111
01:11:44,880 --> 01:11:47,640
WORK TO STRENGTHEN BLD LEAD

2112
01:11:47,640 --> 01:11:49,440
TESTING, SUPPORTING AND

2113
01:11:49,440 --> 01:11:50,840
SURVEILLANCE WHICH HELPS CONNECT

2114
01:11:50,840 --> 01:11:57,480
EXPOSED CHILDREN TO GUIDE

2115
01:11:57,480 --> 01:11:58,120
POPULATION BASED INTERVENTIONS.

2116
01:11:58,120 --> 01:12:02,280
SO NOW I WILL HAND IT OVER TO

2117
01:12:02,280 --> 01:12:03,440
PERRI, RUCKART, TEAM LEAD AND

2118
01:12:03,440 --> 01:12:05,600
HEALTH SCIENTIST IN THE LEAD

2119
01:12:05,600 --> 01:12:06,360
POISONING PREVENTION AND BRANCH

2120
01:12:06,360 --> 01:12:16,840
IN THE SAME DIVISION AS ME.

2121
01:12:18,520 --> 01:12:18,680
PERRI?

2122
01:12:18,680 --> 01:12:20,600
>>PERRI, CAN YOU UNMUTE
PLEASE.

2123
01:12:20,600 --> 01:12:21,920
>>SORRY, YES, THANK YOU.

2124
01:12:21,920 --> 01:12:23,400
GOOD MORNING, I AM HAPPY TO BE

2125
01:12:23,400 --> 01:12:24,720
HERE AND THANK YOU JONATHAN, I

2126
01:12:24,720 --> 01:12:35,200
AM GOING TO SHARE MY SLIDES.

2127
01:12:49,000 --> 01:12:52,160
I WILL HAVE TO SHARE THEM IN

2128
01:12:52,160 --> 01:12:53,600
THIS VIEW, I HOPE THAT'S OKAY.

2129
01:12:53,600 --> 01:12:55,240
AND IVILLE TO TURN OFF MY CAMERA

2130
01:12:55,240 --> 01:12:59,680
BECAUSE I WANT TO KEEP MY

2131
01:12:59,680 --> 01:13:01,040
CONNECTION STABLE.

2132
01:13:01,040 --> 01:13:01,360
OKAY.

2133
01:13:01,360 --> 01:13:03,840
SO, TODAY I'M GOING TO TALK TO

2134
01:13:03,840 --> 01:13:06,280
YOU ABOUT CDC'S CHILDHOOD LEAD

2135
01:13:06,280 --> 01:13:07,080
POISONING PREVENTION EFFORTS

2136
01:13:07,080 --> 01:13:16,080
PARTICULARLY WHERE THEY OVERLAP

2137
01:13:16,080 --> 01:13:17,480
WITH THE FDA.

2138
01:13:17,480 --> 01:13:19,160
AND CDC HAS BEEN INVOLVED IN

2139
01:13:19,160 --> 01:13:20,440
LEAD POICHING PREVENTION EFFORTS

2140
01:13:20,440 --> 01:13:26,840
FOR OVER THE 30 YEARS.

2141
01:13:26,840 --> 01:13:29,400
AND AS JONATHAN MENTIONED OUR

2142
01:13:29,400 --> 01:13:30,760
PROGRAM, SEEKS TO ELIMINATE

2143
01:13:30,760 --> 01:13:32,920
CHILDHOOD LEAD POISONING AS A

2144
01:13:32,920 --> 01:13:34,920
PUBLIC HEALTH PROBLEM AND WE'RE

2145
01:13:34,920 --> 01:13:35,520
COMMITTED TO DECREASING BLD

2146
01:13:35,520 --> 01:13:37,760
LEVELS IN CHILDREN AND

2147
01:13:37,760 --> 01:13:38,680
ELIMINATING DISPARITIES IN BLOOD

2148
01:13:38,680 --> 01:13:43,160
LEAD LEVEL BY RACE AND

2149
01:13:43,160 --> 01:13:43,640
SOCIOECONOMIC STATUS.

2150
01:13:43,640 --> 01:13:44,800
NOW ALTHOUGH PAINT, SOIL AND

2151
01:13:44,800 --> 01:13:46,560
DRINKING WATER ARE THE PRIMARY

2152
01:13:46,560 --> 01:13:49,160
SOURCES OF LED IN THE U.S., LEAD

2153
01:13:49,160 --> 01:13:53,080
MAY BE FOUND IN FOOD, COOK WARE,

2154
01:13:53,080 --> 01:13:54,240
COSMETICS, TRADITIONAL MEDICINES

2155
01:13:54,240 --> 01:13:55,880
AND CEREMONIAL OR RELIGIOUS

2156
01:13:55,880 --> 01:13:57,400
POWDERS MADE OUTSIDE OF THE U.S.

2157
01:13:57,400 --> 01:14:01,080
AND THIS INCLUDING IN SOME

2158
01:14:01,080 --> 01:14:03,640
IMPORTED CANDY, PAPER CANDY

2159
01:14:03,640 --> 01:14:06,360
WRAPPERS, IMPORTED SPICES,

2160
01:14:06,360 --> 01:14:08,600
TRADITIONAL CERAMIC WARE, POTS,

2161
01:14:08,600 --> 01:14:11,360
HERBAL REMEDIES EYE LINERS AND

2162
01:14:11,360 --> 01:14:12,720
TRADITIONAL MEDICINE, LEAD MAY

2163
01:14:12,720 --> 01:14:15,560
BE ADDED OR AXALLY GET INTO

2164
01:14:15,560 --> 01:14:17,200
PRODUCTS DURING GRINDING,

2165
01:14:17,200 --> 01:14:21,040
COLORING OR PACKAGING. 

2166
01:14:21,040 --> 01:14:21,880
AND PERSONS SELLING THESE

2167
01:14:21,880 --> 01:14:23,440
MEDICINE MAY BE UNAQUEAR AND THE

2168
01:14:23,440 --> 01:14:24,960
LIST OF INGREDIENTS MAY NOT

2169
01:14:24,960 --> 01:14:25,280
INCLUDE LEAD.

2170
01:14:25,280 --> 01:14:27,480
IN APRIL OF LAST YEAR, CDC

2171
01:14:27,480 --> 01:14:29,320
BECAME AWARE THAT SOME AFGHAN

2172
01:14:29,320 --> 01:14:30,600
FAMILIES WHO WERE RESETTLE

2173
01:14:30,600 --> 01:14:34,280
INDEED THE UNITED STATES WERE

2174
01:14:34,280 --> 01:14:36,720
USING KAJALL, ALSO KNOWN AS AN

2175
01:14:36,720 --> 01:14:38,080
[INDISCERNIBLE] ILINER AND IT

2176
01:14:38,080 --> 01:14:40,080
CAN CONTAIN LEAD AND A SAMPLE

2177
01:14:40,080 --> 01:14:43,320
TESTED IN THE U.S. HAD 3100

2178
01:14:43,320 --> 01:14:45,640
PARTS PERMILLION OF LEAD.

2179
01:14:45,640 --> 01:14:47,960
FDA IDENTIFIED CANNED WHAT AND

2180
01:14:47,960 --> 01:14:49,720
SIMILAR MATERIALS AS ILLEGAL

2181
01:14:49,720 --> 01:14:51,760
CALIFORNIAOR ADDITIVES IN THE

2182
01:14:51,760 --> 01:14:52,760
FEDERAL FOOD AND DRUG COSMETIC

2183
01:14:52,760 --> 01:14:54,520
ACT AND WHILE THERE WERE NO

2184
01:14:54,520 --> 01:14:56,000
REPORTSA THE THAT TIME OF ANY

2185
01:14:56,000 --> 01:14:58,160
CHILDREN WITH LED IN THEIR BLOOD

2186
01:14:58,160 --> 01:15:00,400
LINKED TO [INDISCERNIBLE], WE

2187
01:15:00,400 --> 01:15:01,280
PROACTIVELY SHARED THE

2188
01:15:01,280 --> 01:15:02,800
INFORMATION WITH STATE ASK LOCAL

2189
01:15:02,800 --> 01:15:04,560
HEALTH DEPARTMENTS WHO HAD

2190
01:15:04,560 --> 01:15:05,240
AFGHAN SETTLEMENT COMMUNITIES

2191
01:15:05,240 --> 01:15:08,080
AND WE COLLABORATE WIDE CDC'S

2192
01:15:08,080 --> 01:15:10,760
DIVISION OF GLOBAL MIGRATION AND

2193
01:15:10,760 --> 01:15:15,960
TO INSURE CONSIST ENSEL WEB

2194
01:15:15,960 --> 01:15:16,880
CONNECTED THEIR MESSAGING.

2195
01:15:16,880 --> 01:15:18,880
AND WE ALSO COMMUNICATE WITH OUR

2196
01:15:18,880 --> 01:15:21,040
FUNDED PARTNERS ABOUT RECALLS OF

2197
01:15:21,040 --> 01:15:23,120
CONSUMER PRODUCTS RELATED TO LED

2198
01:15:23,120 --> 01:15:25,160
AND RECENT EXAMPLES INCLUDE

2199
01:15:25,160 --> 01:15:27,520
DRIED PLUMB CANDIES WHICH ARE

2200
01:15:27,520 --> 01:15:28,280
POSSIBLY CONTAMINATED WITH LEAD

2201
01:15:28,280 --> 01:15:30,600
AND THIS WAS IN FEBRUARY 2022

2202
01:15:30,600 --> 01:15:32,160
AND FREEZE DRIED BLUEBERRIES

2203
01:15:32,160 --> 01:15:32,840
WHICH WERE CONTAMINATED WITH

2204
01:15:32,840 --> 01:15:36,320
LEAD AND THIS OCCURRED IN

2205
01:15:36,320 --> 01:15:37,000
JULY 2022.

2206
01:15:37,000 --> 01:15:38,440
WE PROVIDED INFORMATION ABOUT

2207
01:15:38,440 --> 01:15:42,000
THE SPECIFIC PRODUCT RECALLED, A

2208
01:15:42,000 --> 01:15:44,560
CALL TO ACTION, WHICH WAS TO

2209
01:15:44,560 --> 01:15:46,080
SHARE THE INFORMATION WITH THEIR

2210
01:15:46,080 --> 01:15:48,280
COLLEAGUES AND PARTNERS WE ALSO

2211
01:15:48,280 --> 01:15:49,400
PROVIDED RECK MENLDATIONS FOR

2212
01:15:49,400 --> 01:15:50,560
HEALTHCARE PROVIDERS AND WHERE

2213
01:15:50,560 --> 01:15:51,560
TO GET ADDITIONAL INFORMATION

2214
01:15:51,560 --> 01:15:54,400
AND WE'RE WORKING ON CREATING AN

2215
01:15:54,400 --> 01:15:55,720
RSSFEED ABOUT LEAD RECALLS TO

2216
01:15:55,720 --> 01:15:57,800
SHARE THEIR FUNDED PARTNERS, BUT

2217
01:15:57,800 --> 01:16:05,480
ISSUES INCLUDE WHERE THE FEED

2218
01:16:05,480 --> 01:16:08,560
IDENTIFIES LEAD, INSTEAD OF

2219
01:16:08,560 --> 01:16:08,920
LEAD.

2220
01:16:08,920 --> 01:16:10,680
SO THIS BEING SEEN AS CREDIBLE,

2221
01:16:10,680 --> 01:16:17,560
ACCURATE AND TIMELY SOURCE OF

2222
01:16:17,560 --> 01:16:18,080
INFORMATION.

2223
01:16:18,080 --> 01:16:20,560
TO PROTECT CHILDREN FROM LEAD

2224
01:16:20,560 --> 01:16:21,480
EXPOSURE, WE RECOMMEND BEING

2225
01:16:21,480 --> 01:16:23,240
CAREFUL WHEN EATING OR USING

2226
01:16:23,240 --> 01:16:25,520
ANYTHING MADE OUTSIDE OF THE

2227
01:16:25,520 --> 01:16:26,120
UNITED STATES.

2228
01:16:26,120 --> 01:16:26,800
ADDITIONALLY, THE FOLLOWING

2229
01:16:26,800 --> 01:16:29,480
STEPS SHOULD BE CONSIDERED TO

2230
01:16:29,480 --> 01:16:30,720
PROTECT CHILDREN AND PREGNANT

2231
01:16:30,720 --> 01:16:32,520
WOMEN FROM LEAD EXPOSURE,

2232
01:16:32,520 --> 01:16:34,040
AVOIDING PRODUCTS THAT CONTAIN

2233
01:16:34,040 --> 01:16:35,400
OR MAY BE CONTAMINATE WIDE LEAD,

2234
01:16:35,400 --> 01:16:38,440
IT'S BEST TO USE LEAD-FREE

2235
01:16:38,440 --> 01:16:39,880
PRODUCTS WITH CLEAR LABELING,

2236
01:16:39,880 --> 01:16:41,680
KEEPING ALL PRODUCTS THAT MIGHT

2237
01:16:41,680 --> 01:16:43,000
CONTAIN LEAD OR CHILDREN CANNOT

2238
01:16:43,000 --> 01:16:45,840
REACH THEM, SUCH AS IN LOCKED

2239
01:16:45,840 --> 01:16:51,000
CABINETS OR  STORAGE CONTAINERS,

2240
01:16:51,000 --> 01:16:53,480
USING THEM TO PREPARE, COOK OR

2241
01:16:53,480 --> 01:16:55,080
STORE FOOD EAR DRINKS IT IS

2242
01:16:55,080 --> 01:16:56,920
SAFER TO USE LEADED ITEM FIST

2243
01:16:56,920 --> 01:16:58,240
ARE DISPLAY OR DECORATION.

2244
01:16:58,240 --> 01:17:00,200
TALKING TO A DOCTOR BEFORE

2245
01:17:00,200 --> 01:17:02,880
TAKING ANY MEDICINES, VITAMINS,

2246
01:17:02,880 --> 01:17:04,080
HOME REMEDIES OR SUPPLEMENTS, A

2247
01:17:04,080 --> 01:17:06,160
DOCTOR CAN HELP TO IDENTIFY

2248
01:17:06,160 --> 01:17:07,160
PRODUCTS THAT AREN'T SAFE IN

2249
01:17:07,160 --> 01:17:08,480
TALKING TO A DOCTOR ABOUT

2250
01:17:08,480 --> 01:17:10,560
GETTING A BLD TEST, A BLD LEAD

2251
01:17:10,560 --> 01:17:11,840
TEST IS THE BEST WAY TO

2252
01:17:11,840 --> 01:17:15,440
DETERMINE IF A CHILD HAS BEEN

2253
01:17:15,440 --> 01:17:16,160
EXPOSED TO LEAD.

2254
01:17:16,160 --> 01:17:18,280
AND BASED ON THESE RESULTS A

2255
01:17:18,280 --> 01:17:18,840
HEALTHCARE PROVIDER CAN

2256
01:17:18,840 --> 01:17:20,280
RECOMMEND FOLLOW UP ACTIONS AND

2257
01:17:20,280 --> 01:17:22,480
EATING A BALANCED DIET WITH FOO

2258
01:17:22,480 --> 01:17:25,480
FOODS THAT PROVIDE CALCIUM, IRON

2259
01:17:25,480 --> 01:17:27,800
AND VITAMIN C, THEY HELP KEEP

2260
01:17:27,800 --> 01:17:33,480
LEAD OUT OF THE BODY. 

2261
01:17:33,480 --> 01:17:34,600
ANOTHER AREA WHERE WE

2262
01:17:34,600 --> 01:17:37,920
COLLABORATE WIDE FDA IS THE LEAD

2263
01:17:37,920 --> 01:17:42,280
CARE RECALLS, BEGINNING IN EARLY

2264
01:17:42,280 --> 01:17:43,520
21, [INDISCERNIBLE] RECALLED

2265
01:17:43,520 --> 01:17:46,040
LEAD CARE BLOOD LEAD TEST KITS

2266
01:17:46,040 --> 01:17:49,480
DUE TO FALSE LAW RESULTS AND AS

2267
01:17:49,480 --> 01:17:51,680
A RESULT FDA IDENTIFIED THIS AS

2268
01:17:51,680 --> 01:17:53,560
A CLASS 1 RECALL.

2269
01:17:53,560 --> 01:17:57,640
SO IN JULY 2021, CDC PUBLISHED

2270
01:17:57,640 --> 01:17:59,880
THE FIRST HEALTH NETWORK THAT

2271
01:17:59,880 --> 01:18:00,800
NOTIFIED PARTNERS THAT SOME

2272
01:18:00,800 --> 01:18:05,600
BLOOD LEAD TEST KITS DISTRIBUTED

2273
01:18:05,600 --> 01:18:13,480
BETWEEN OCTOBER 27th, 2020-AND

2274
01:18:13,480 --> 01:18:18,760
JUNE 15th 2021, WOULD

2275
01:18:18,760 --> 01:18:19,480
REPORTING LOW LEVELS.

2276
01:18:19,480 --> 01:18:21,520
WE ALSO MET WITH OUR FUNDED

2277
01:18:21,520 --> 01:18:22,400
COOPERATIVE AGREEMENT PARTNERS

2278
01:18:22,400 --> 01:18:23,400
TO ANSWER THEIR QUESTIONS AND

2279
01:18:23,400 --> 01:18:25,360
FOLLOW IT UP ON ANY QUESTIONS WE

2280
01:18:25,360 --> 01:18:28,040
COULD NOT ANSWER DURING THE

2281
01:18:28,040 --> 01:18:30,360
MEETING AND WHEN THE RECALL WAS

2282
01:18:30,360 --> 01:18:31,880
EXPANDED IN OCTOBER 2021, WE

2283
01:18:31,880 --> 01:18:34,120
UPDATED OUR MATERIALS AND

2284
01:18:34,120 --> 01:18:35,760
NOTIFIED OUR PARTNERS.

2285
01:18:35,760 --> 01:18:37,720
AND ADDITIONALLY, WE UPDATED

2286
01:18:37,720 --> 01:18:38,640
MATERIALS AND INFORMED PARTNERS

2287
01:18:38,640 --> 01:18:41,320
IN THE COMPANY RESUMED

2288
01:18:41,320 --> 01:18:43,280
DISTRIBUTION OF THE PRODUCT IN

2289
01:18:43,280 --> 01:18:45,240
MARCH OF 2022.

2290
01:18:45,240 --> 01:18:50,960
AND THIS EXAMPLE, ILLUSTRATES

2291
01:18:50,960 --> 01:18:52,040
THAT AND ADMITTING WHEN WE

2292
01:18:52,040 --> 01:18:55,240
DIDN'T KNOW SOMETHING AND

2293
01:18:55,240 --> 01:18:56,640
PROMOTING ACTION.

2294
01:18:56,640 --> 01:18:58,880
SO IN ADDITION TO PRIMARY

2295
01:18:58,880 --> 01:19:00,680
PREVENTION, SECONDARY PREVENTION

2296
01:19:00,680 --> 01:19:02,640
VIA A BLOOD LEAD TEST IS NEEDED

2297
01:19:02,640 --> 01:19:03,880
TO CONNECT LED EXPOSED CHILDREN

2298
01:19:03,880 --> 01:19:07,560
TO FOLLOW UP SERVICES.

2299
01:19:07,560 --> 01:19:09,880
AND A BLOOD LEAD TEST IS THE

2300
01:19:09,880 --> 01:19:12,760
BEST WAY TO DETERMINE A BLOOD

2301
01:19:12,760 --> 01:19:15,160
LEAD LEVEL AS THEY MAY NOT SHOW

2302
01:19:15,160 --> 01:19:17,480
OBVIOUS SIGNS OR SYMPTOMS AND

2303
01:19:17,480 --> 01:19:20,720
THERE ARE 2 TESTS, SAMPLE

2304
01:19:20,720 --> 01:19:22,760
COLLECTION MUST BE CAREFULLY

2305
01:19:22,760 --> 01:19:29,160
MANAGED AND PROPER SAMPLE

2306
01:19:29,160 --> 01:19:29,960
COLLECTION.

2307
01:19:29,960 --> 01:19:32,520
CDC'S BLOOD LEAD BLVV WAS

2308
01:19:32,520 --> 01:19:35,840
UPDATED TO 3.5 UG, IN 2021 BASED

2309
01:19:35,840 --> 01:19:38,240
ON DATA FROM NHANES FROM

2310
01:19:38,240 --> 01:19:39,880
2015-2018 AND THAT'S THE

2311
01:19:39,880 --> 01:19:41,000
NATIONAL HEALTH NUTRITION AND

2312
01:19:41,000 --> 01:19:42,800
EXAM NATION SURVEY.

2313
01:19:42,800 --> 01:19:45,360
SO WHAT THE BLRV MEAN SYSTEM

2314
01:19:45,360 --> 01:19:47,920
THAT 97.5% OF U.S. CHILDREN AGES

2315
01:19:47,920 --> 01:19:51,240
1-5 YEARS HAVE BLD LEAD LEVELS

2316
01:19:51,240 --> 01:19:57,120
THAT ARE BELOW 3.5 MICROGRAMS

2317
01:19:57,120 --> 01:19:58,920
PER DECIMAL LITER, BUT IT ALSO

2318
01:19:58,920 --> 01:20:02,080
MEANS THAT 2.5% OF CHILDREN,

2319
01:20:02,080 --> 01:20:03,040
WHICH IS ABOUT 500,000 CHILDREN

2320
01:20:03,040 --> 01:20:05,280
ACROSS THE U.S. HAVE BLOOD

2321
01:20:05,280 --> 01:20:08,960
LEVELS EQUAL TO OR GREATER THAN

2322
01:20:08,960 --> 01:20:10,800
3.5 DG.

2323
01:20:10,800 --> 01:20:12,760
AND THE BLRV IS NOT A HEALTH

2324
01:20:12,760 --> 01:20:15,760
BASED STAND OR A TOXICITY

2325
01:20:15,760 --> 01:20:16,080
THRESHOLD.

2326
01:20:16,080 --> 01:20:19,320
IT'S A TOOL IN UPDATING THE BLRV

2327
01:20:19,320 --> 01:20:20,920
ALLOWS CDC AND FEDERAL PARTNERS

2328
01:20:20,920 --> 01:20:22,480
TO FOABLGUS RESOURCES ON

2329
01:20:22,480 --> 01:20:24,200
CHILDREN, WITH HIGHER LEVELS OF

2330
01:20:24,200 --> 01:20:25,800
LEAD IN THEIR BLOOD COMPARED TO

2331
01:20:25,800 --> 01:20:27,440
MOST CHILDREN AND IT ALSO

2332
01:20:27,440 --> 01:20:30,480
SUPPORTS CDC'S AND THE

2333
01:20:30,480 --> 01:20:31,320
ADMINISTRATION'S COMMITMENT TO

2334
01:20:31,320 --> 01:20:33,440
HEALTH EREQUESTIT EXPE

2335
01:20:33,440 --> 01:20:33,960
ADDRESSING ENVIRONMENTAL

2336
01:20:33,960 --> 01:20:34,200
JUSTICE.

2337
01:20:34,200 --> 01:20:36,040
AS THERE ARE SIGNIFICANT

2338
01:20:36,040 --> 01:20:37,440
DISPARITIES AND EXPOSURE IN

2339
01:20:37,440 --> 01:20:41,360
HEALTH OUTCOMES ACROSS RACIAL,

2340
01:20:41,360 --> 01:20:42,840
ETHNIC AND SOCIOECONOMIC STATUS.

2341
01:20:42,840 --> 01:20:44,640
SO I WOULD LIKE TO EXTEND MY

2342
01:20:44,640 --> 01:20:48,160
GRATITUDE TO ALL OF OUR PARTNERS

2343
01:20:48,160 --> 01:20:51,040
TO END CHILDHOOD LEAD POINTING

2344
01:20:51,040 --> 01:20:52,280
AND THE SLIDE LISTS OUR WEBSITE

2345
01:20:52,280 --> 01:20:53,760
WHERE YOU CAN FIND OUT MORE

2346
01:20:53,760 --> 01:21:03,800
INFORMATION. 

2347
01:21:03,800 --> 01:21:04,720
THANK YOU.

2348
01:21:04,720 --> 01:21:06,640
>>OKAY, WELL, THANK YOU
PERRI,

2349
01:21:06,640 --> 01:21:08,080
AS A REMINDER TO THE AHIENCE

2350
01:21:08,080 --> 01:21:09,680
PLEASE USE THE LINK BELOW YOUR

2351
01:21:09,680 --> 01:21:11,120
STREAMING WINDOW TO SEND IN

2352
01:21:11,120 --> 01:21:12,440
QUESTIONS AND COMMENTS ABOUT THE

2353
01:21:12,440 --> 01:21:14,600
PRESENTATIONS WE'VE SEEN SO FAR.

2354
01:21:14,600 --> 01:21:16,640
PLEASE PUT COMMENT IN THE FIRST

2355
01:21:16,640 --> 01:21:16,920
LINE.

2356
01:21:16,920 --> 01:21:18,680
IF YOU HAVE A COMMENT TO

2357
01:21:18,680 --> 01:21:19,840
CONSIDER LATER PLEASE PUT

2358
01:21:19,840 --> 01:21:21,120
QUESTION IN THE FIRST LINE IF

2359
01:21:21,120 --> 01:21:22,840
YOU HAVE A QUESTION WITHIN THE

2360
01:21:22,840 --> 01:21:24,080
SCOPE OF THESE TOPICS THAT WE

2361
01:21:24,080 --> 01:21:25,520
MIGHT BE ABLE TO ADDRESS LATER

2362
01:21:25,520 --> 01:21:30,320
IN THE PANEL DISCUSSION.

2363
01:21:30,320 --> 01:21:34,240
SO I'M GOING TO TOSS THIS BACK

2364
01:21:34,240 --> 01:21:37,960
TO KIM NOW.

2365
01:21:37,960 --> 01:21:38,160
KIM?

2366
01:21:38,160 --> 01:21:39,400
>>HELLO, EVERYONE, THANK
YOU

2367
01:21:39,400 --> 01:21:40,600
FOR JOINING US, WE WILL TAKE A

2368
01:21:40,600 --> 01:21:42,120
SHORT BREAK AND YOU CAN CHECK

2369
01:21:42,120 --> 01:21:44,520
THE TIMER TO RETURN BACK TO JOIN

2370
01:21:44,520 --> 01:21:46,760
US. 

2371
01:21:46,760 --> 01:21:47,760
THANK YOU.

2372
01:21:47,760 --> 01:21:48,800
>>WELCOME BACK

2373
01:21:48,800 --> 01:21:49,240
EVERYONE.

2374
01:21:49,240 --> 01:21:50,320
THANK YOU SO MUCH FOR BEING

2375
01:21:50,320 --> 01:21:51,600
HERE, THANK YOU SO MUCH FOR

2376
01:21:51,600 --> 01:21:52,600
STILL BEING WITH US.

2377
01:21:52,600 --> 01:21:56,160
I'M GOING TO HAND THINGS OVER TO

2378
01:21:56,160 --> 01:21:58,040
COMMANDER ANN KHAN IN A MOMENT.

2379
01:21:58,040 --> 01:21:59,880
FIRST A NOTE FOR THE AUDIENCE,

2380
01:21:59,880 --> 01:22:02,960
IF YOU HEAR SOMETHING IN ANNA'S

2381
01:22:02,960 --> 01:22:04,240
PRESENTATION YOU WANT TO ASK

2382
01:22:04,240 --> 01:22:06,680
ABOUT PLEASE USE THE LINK

2383
01:22:06,680 --> 01:22:07,480
UNDERNEATH YOUR STREAMING

2384
01:22:07,480 --> 01:22:07,680
WINDOW.

2385
01:22:07,680 --> 01:22:09,320
THAT WILL TAKE YOU TO A WEB FORM

2386
01:22:09,320 --> 01:22:11,560
WHERE YOU CAN INPUT YOUR

2387
01:22:11,560 --> 01:22:15,360
QUESTION, PLEASE PUT THE WORDS

2388
01:22:15,360 --> 01:22:16,240
CERC QUESTION, IN THE FIRST LINE

2389
01:22:16,240 --> 01:22:16,800
OF YOUR QUESTION.

2390
01:22:16,800 --> 01:22:20,720
WE WILL HAVE A SHORT Q&A
SESSION

2391
01:22:20,720 --> 01:22:21,960
IMMEDIATELY AFTER ANNA'S

2392
01:22:21,960 --> 01:22:22,800
PRESENTATION.

2393
01:22:22,800 --> 01:22:24,600
THAT SAID, COMMANDER ANN KHAN IS

2394
01:22:24,600 --> 01:22:25,400
THE ASSOCIATE DIRECTOR FOR

2395
01:22:25,400 --> 01:22:27,080
COMMUNICATION WITH THE DIVISION

2396
01:22:27,080 --> 01:22:29,320
OF ENVIRONMENTAL HEALTH SCIENCE

2397
01:22:29,320 --> 01:22:33,720
AND PRACTICE IN CDC'S NATIONAL

2398
01:22:33,720 --> 01:22:36,920
CENTER FOR ENVIRONMENTAL HEALTH.

2399
01:22:36,920 --> 01:22:38,280
ANNA, TOSSING IT OVER TO YOU

2400
01:22:38,280 --> 01:22:38,840
NOW.

2401
01:22:38,840 --> 01:22:39,760
>>THANK YOU JONATHAN,
THANK YOU

2402
01:22:39,760 --> 01:22:42,080
FOR THE WARM WELCOME, LET ME SEE

2403
01:22:42,080 --> 01:22:49,280
ABOUT SHARING MY SLIDES WITH

2404
01:22:49,280 --> 01:22:49,440
YOU.

2405
01:22:49,440 --> 01:22:51,120
AND JONATHAN IN JUST A MOMENT IF

2406
01:22:51,120 --> 01:23:00,080
YOU CAN CONFIRM THAT YOU SEE

2407
01:23:00,080 --> 01:23:00,480
THEM.

2408
01:23:00,480 --> 01:23:03,040
>>SEE SEE THEM IN NOTE
FORM NOT

2409
01:23:03,040 --> 01:23:03,440
PRESENTATION FORM.

2410
01:23:03,440 --> 01:23:08,040
>>ARE THEY IN
PRESENTATION

2411
01:23:08,040 --> 01:23:08,320
MODE?

2412
01:23:08,320 --> 01:23:08,680
>>THEY ARE.

2413
01:23:08,680 --> 01:23:09,880
>>THANK YOU SO MUCH FOR
THE

2414
01:23:09,880 --> 01:23:10,280
WARM WELCOME.

2415
01:23:10,280 --> 01:23:11,640
IT'S A PLEASURE TO BE HERE

2416
01:23:11,640 --> 01:23:12,000
TODAY.

2417
01:23:12,000 --> 01:23:15,920
TODAY I WOULD TALK ABOUT HOW TO

2418
01:23:15,920 --> 01:23:16,920
EFFECTIVELY COMMUNICATE AND

2419
01:23:16,920 --> 01:23:22,440
PROMOTE RESILIENCE TO

2420
01:23:22,440 --> 01:23:23,160
MISINFORMATION.

2421
01:23:23,160 --> 01:23:25,480
SO HOW CAN WE HELP OUR FRIENDS,

2422
01:23:25,480 --> 01:23:27,320
LOVED 1S AND COMMUNITIES FIND

2423
01:23:27,320 --> 01:23:27,560
THE TRUTH.

2424
01:23:27,560 --> 01:23:28,800
THE REASON I WILL TALK TO YOU

2425
01:23:28,800 --> 01:23:29,920
ABOUT THIS TODAY IS BECAUSE I

2426
01:23:29,920 --> 01:23:32,000
THINK IT'S 1 OF OUR LEADING

2427
01:23:32,000 --> 01:23:33,080
ISSUES IN PUBLIC HEALTH

2428
01:23:33,080 --> 01:23:34,160
ESPECIALLY RIGHT NOW WHEN PEOPLE

2429
01:23:34,160 --> 01:23:35,920
ARE RELYING MORE THAN EVER ON

2430
01:23:35,920 --> 01:23:39,200
THEIR PHONES AND SOCIAL MEDIA TO

2431
01:23:39,200 --> 01:23:40,160
CONNECT WITH THE WORLD.

2432
01:23:40,160 --> 01:23:43,080
SO LET'S START WITH SOME

2433
01:23:43,080 --> 01:23:43,320
QUESTIONS.

2434
01:23:43,320 --> 01:23:46,120
HOW MANY OF YOU HAVE SOCIAL

2435
01:23:46,120 --> 01:23:46,480
MEDIA ACCOUNTS.

2436
01:23:46,480 --> 01:23:50,680
AND HOW MANY OF YOU HAVE SEEN

2437
01:23:50,680 --> 01:23:52,000
PUBLIC HEALTH MISINFORMATION AND

2438
01:23:52,000 --> 01:23:53,600
SOCIAL MEDIA MESSAGES FROM YOUR

2439
01:23:53,600 --> 01:24:02,040
FRIENDS AND  LOVED ONES?

2440
01:24:02,040 --> 01:24:04,240
SO LET'S TALK ABOUT HOW

2441
01:24:04,240 --> 01:24:05,160
COMMUNICATION HAS CHANGED.

2442
01:24:05,160 --> 01:24:06,880
PEOPLE USED TO RECEIVE THEIR

2443
01:24:06,880 --> 01:24:12,520
NEWS FROM NEWSPAPERS, AND RADIO

2444
01:24:12,520 --> 01:24:15,200
AND TELEVISION, BUT INFORMATION

2445
01:24:15,200 --> 01:24:15,960
DISSEMINATION HAS CHANGED.

2446
01:24:15,960 --> 01:24:19,640
NOW EVERYONE IS AN AUTHOR,

2447
01:24:19,640 --> 01:24:22,800
EDITOR AND A DISSEMINATOR AND WE

2448
01:24:22,800 --> 01:24:24,280
HAVE RAPID AMPLIFICATION AND

2449
01:24:24,280 --> 01:24:26,320
DISSEMINATION OF INFORMATION

2450
01:24:26,320 --> 01:24:27,720
ONLINE.

2451
01:24:27,720 --> 01:24:28,880
MORE CONCERNINGOT LONG-TERM

2452
01:24:28,880 --> 01:24:32,360
EFFECTS OF MISINFORMATION AND

2453
01:24:32,360 --> 01:24:34,920
DISINFORMATION THAT CAUSE

2454
01:24:34,920 --> 01:24:35,560
MISTRUST AND CONFUSION.

2455
01:24:35,560 --> 01:24:39,360
SO WHAT CAN WE DO TO OVERCOME IN

2456
01:24:39,360 --> 01:24:40,800
GROWING PROBLEM.

2457
01:24:40,800 --> 01:24:41,960
THE FIRST STEP IS THAT WE HAVE

2458
01:24:41,960 --> 01:24:45,440
TO WORK TOGETHER TO EFFECTIVELY

2459
01:24:45,440 --> 01:24:45,920
OVERCOME MISINFORMATION.

2460
01:24:45,920 --> 01:24:48,200
AND HERE'S THE BOTTOM LINE

2461
01:24:48,200 --> 01:24:48,440
UPFRONT.

2462
01:24:48,440 --> 01:24:49,880
THE KEY MESSAGE TO THIS

2463
01:24:49,880 --> 01:24:51,480
PRESENTATION, SO, IF YOU DON'T

2464
01:24:51,480 --> 01:24:53,200
REMEMBER, ANYTHING ELSE, I TELL

2465
01:24:53,200 --> 01:24:57,040
YOU TODAY, OR PRESENT TO YOU,

2466
01:24:57,040 --> 01:24:59,480
REMEMBER THIS, NONE OF US HAVE

2467
01:24:59,480 --> 01:25:03,160
THE ABILITY TO CONNECT WITH ALL

2468
01:25:03,160 --> 01:25:04,080
AUDIENCES.

2469
01:25:04,080 --> 01:25:06,160
THERE ARE PEOPLE IN ECHO

2470
01:25:06,160 --> 01:25:08,080
CHAMBERS THAT ONLY LISTEN TO

2471
01:25:08,080 --> 01:25:10,640
THEIR SO-CALLED LEADERS AND

2472
01:25:10,640 --> 01:25:10,960
INFLUENCERS.

2473
01:25:10,960 --> 01:25:12,720
SO IN ORDER TO OVERCOME

2474
01:25:12,720 --> 01:25:15,000
MISINFORMATION, WE HAVE TO WORK

2475
01:25:15,000 --> 01:25:15,280
TOGETHER.

2476
01:25:15,280 --> 01:25:16,680
AND THERE ARE TOOLS AND

2477
01:25:16,680 --> 01:25:17,560
TECHNIQUES WITHIN THIS

2478
01:25:17,560 --> 01:25:23,480
PRESENTATION THAT CAN YOU USE.

2479
01:25:23,480 --> 01:25:28,640
SO TODAY I WILL GO OVER AND

2480
01:25:28,640 --> 01:25:31,120
EXPLAIN THE RISK COMMUNICATION

2481
01:25:31,120 --> 01:25:33,920
ALSO KNOWN AS CIRC, I WILL LIST

2482
01:25:33,920 --> 01:25:37,840
THE 6 PRINCIPLES OF CERC AND HOW

2483
01:25:37,840 --> 01:25:42,320
TO APPLY THEM AND I WILL DEFINE

2484
01:25:42,320 --> 01:25:42,920
MISINFORMATION, DISINFORMATION

2485
01:25:42,920 --> 01:25:43,720
AND COGNITIVE SCHEMAS.

2486
01:25:43,720 --> 01:25:46,000
AND WE'RE ALSO GOING TO DISCUSS

2487
01:25:46,000 --> 01:25:47,280
HOW RUMORS AND MISINFORMATION

2488
01:25:47,280 --> 01:25:49,840
ARE PLAGUING OUR COMMUNITIES AND

2489
01:25:49,840 --> 01:25:51,440
I'M GOING TO PROVIDE TIPS AND

2490
01:25:51,440 --> 01:25:59,160
TOOLS ON HOW TO OVERCOME

2491
01:25:59,160 --> 01:25:59,520
MISINFORMATION.

2492
01:25:59,520 --> 01:26:02,040
SO WHAT IS CRISIS AND EMERGENCY

2493
01:26:02,040 --> 01:26:04,920
RISK COMMUNICATION, ALSO KNOWN

2494
01:26:04,920 --> 01:26:06,080
AS CERC?

2495
01:26:06,080 --> 01:26:07,480
IT'S AN EVIDENCE-BASED FRAMEWORK

2496
01:26:07,480 --> 01:26:09,840
AND BEST PRACTICES FOR

2497
01:26:09,840 --> 01:26:12,680
EFFECTIVELY COMMUNICATING IN

2498
01:26:12,680 --> 01:26:15,200
RESPONSE TO PUBLIC HEALTH

2499
01:26:15,200 --> 01:26:15,600
EMERGENCY.

2500
01:26:15,600 --> 01:26:18,720
MANY OF THE COMMUNICATION

2501
01:26:18,720 --> 01:26:20,880
PRINCIPLES OF CERC, APPLY TO

2502
01:26:20,880 --> 01:26:23,480
HIGH INTEREST OR CONTROVERSIAL

2503
01:26:23,480 --> 01:26:24,160
TOPICS.

2504
01:26:24,160 --> 01:26:26,240
CRISIS AND EMERGENCY RISK

2505
01:26:26,240 --> 01:26:28,000
COMMUNICATION IS THE TYPE OF

2506
01:26:28,000 --> 01:26:30,640
COMMUNICATION USED DURING TIMES

2507
01:26:30,640 --> 01:26:33,000
OF CRISIS OR EMERGENCY TO

2508
01:26:33,000 --> 01:26:34,080
PROVIDE ACCURATE AND TIMELY

2509
01:26:34,080 --> 01:26:37,360
INFORMATION TO THE PUBLIC.

2510
01:26:37,360 --> 01:26:42,560
AND TO REDUCE THE RISK OF HARM

2511
01:26:42,560 --> 01:26:44,360
THE GOAL OF CERC IS TO

2512
01:26:44,360 --> 01:26:46,080
EFFECTIVELY COMMUNICATE WITH THE

2513
01:26:46,080 --> 01:26:47,960
PUBLIC AND PROVIDE GUIDANCE TO

2514
01:26:47,960 --> 01:26:50,400
THE PUBLIC IN ORDER TO REDUCE

2515
01:26:50,400 --> 01:26:54,760
THE IMPACT OF A CRISIS OR

2516
01:26:54,760 --> 01:26:56,960
EMERGENCY EVENT AND TO MANAGE

2517
01:26:56,960 --> 01:26:59,560
THE PUBLIC'S EXPECTATIONS, AND

2518
01:26:59,560 --> 01:27:06,360
BEHAVIORS DURING AN EVENT.

2519
01:27:06,360 --> 01:27:09,000
CERC TYPICALLY INVOLVES THE USE

2520
01:27:09,000 --> 01:27:12,680
OF VARIOUS COMMUNICATIONS

2521
01:27:12,680 --> 01:27:15,360
CHANNELS AND STRATEGIES.

2522
01:27:15,360 --> 01:27:17,560
AND THEY ALSO INVOLVE SOCIAL

2523
01:27:17,560 --> 01:27:20,680
MEDIA, WEBSITES, NEWS RELEASES

2524
01:27:20,680 --> 01:27:23,040
AND PUBLIC ANNOUNCEMENTS.

2525
01:27:23,040 --> 01:27:26,280
IN ADDITION WE ALSO RELY ON

2526
01:27:26,280 --> 01:27:27,680
COMMUNITY HEALTH LEADERS OR

2527
01:27:27,680 --> 01:27:28,520
STAKEHOLDERS TO HELP COORDINATE

2528
01:27:28,520 --> 01:27:33,040
THE RESPONSE TO A CRISIS OR AN

2529
01:27:33,040 --> 01:27:33,520
EMERGENCY EVENT.

2530
01:27:33,520 --> 01:27:36,440
THE CONTENT AND DELIVERY OF CERC

2531
01:27:36,440 --> 01:27:39,520
MESSAGES SHOULD BE CAREFULLY

2532
01:27:39,520 --> 01:27:41,040
PLANNED AND TAILORED TO A

2533
01:27:41,040 --> 01:27:44,880
SPECIFIC AUDIENCE AND THE NATURE

2534
01:27:44,880 --> 01:27:49,560
OF THE COMMUNICATION CHALLENGE. 

2535
01:27:49,560 --> 01:27:51,320
IT IS IMPORTANT FOR CERC

2536
01:27:51,320 --> 01:27:53,560
MESSAGES TO BE CLEAR, CONVICE

2537
01:27:53,560 --> 01:27:55,080
AND EASY TO UNDERSTAND AND TO

2538
01:27:55,080 --> 01:27:57,760
PROVIDE ACCURATE AND TIMELY

2539
01:27:57,760 --> 01:27:59,680
INFORMATION ABOUT THE SITUATION.

2540
01:27:59,680 --> 01:28:01,760
AS WELL AS ANY POTENTIAL RISKS,

2541
01:28:01,760 --> 01:28:03,600
AND ACTIONS THAT THE PUBLIC

2542
01:28:03,600 --> 01:28:14,160
SHOULD TAKE TO PROTECT

2543
01:28:14,160 --> 01:28:14,680
THEMSELVES.

2544
01:28:14,680 --> 01:28:16,920
THE REASON THAT CERC IS

2545
01:28:16,920 --> 01:28:17,440
IMPORTANT IS BECAUSE

2546
01:28:17,440 --> 01:28:18,800
COMMUNICATION SCIENCE RESEARCH

2547
01:28:18,800 --> 01:28:20,520
SUPPORTS THE ASSERTION THAT THE

2548
01:28:20,520 --> 01:28:22,960
RIGHT MESSAGE AT THE RIGHT TIME

2549
01:28:22,960 --> 01:28:25,800
FROM THE RIGHT PERSON CAN SAVE

2550
01:28:25,800 --> 01:28:26,040
LIVES.

2551
01:28:26,040 --> 01:28:29,960
WE'RE USED TO SEEING AND

2552
01:28:29,960 --> 01:28:31,240
APPLYING CERC PRINCIPLES DURING

2553
01:28:31,240 --> 01:28:32,280
EMERGENCY RESPONSE BUT THERE'S

2554
01:28:32,280 --> 01:28:36,000
ALSO A NEED TO ADHERE TO THESE

2555
01:28:36,000 --> 01:28:37,680
TIME TESTED PRINCIPLES IN PEACE

2556
01:28:37,680 --> 01:28:41,520
TIME TO OVERCOME MISINFORMATION

2557
01:28:41,520 --> 01:28:41,960
AND DISINFORMATION.

2558
01:28:41,960 --> 01:28:44,360
SOME OF THE REASONS THAT

2559
01:28:44,360 --> 01:28:44,760
MISINFORMATION AND

2560
01:28:44,760 --> 01:28:46,760
DISINFORMATION ARE ABLE TO GET A

2561
01:28:46,760 --> 01:28:51,360
FOOT HOLD IN OUR AUDIENCE'S

2562
01:28:51,360 --> 01:28:52,560
PSYCHES ARE THE SAME REASONS

2563
01:28:52,560 --> 01:28:53,880
PEOPLE HAVE DIFFICULT EXPE

2564
01:28:53,880 --> 01:28:55,040
FINDING AND APPLYING QUALITY

2565
01:28:55,040 --> 01:28:56,760
GUIDANCE DURING AN EMERGENCY.

2566
01:28:56,760 --> 01:28:58,520
SO IN THIS PRESENTATION RKSZ

2567
01:28:58,520 --> 01:29:01,160
WE'RE GOING TO EXPLORE HOW TO

2568
01:29:01,160 --> 01:29:03,280
EFFECTIVELY MITIGATE BOTH

2569
01:29:03,280 --> 01:29:06,320
SCENARIOS, BY ADHERING TO AND

2570
01:29:06,320 --> 01:29:11,480
APPLYING CERC PRINCIPLES.

2571
01:29:11,480 --> 01:29:13,360
AS MOST OF US ALREADY KNOW,

2572
01:29:13,360 --> 01:29:14,400
COMMUNICATION IS VERY DIFFERENT

2573
01:29:14,400 --> 01:29:17,240
DURING AN EMERGENCY AND IN AN

2574
01:29:17,240 --> 01:29:18,520
EMERGENCY, THERE ARE OFTEN

2575
01:29:18,520 --> 01:29:20,680
IMMINENT AND EMERGENT THREATS

2576
01:29:20,680 --> 01:29:21,960
AND UNCERTAINTY, PEOPLE FEEL

2577
01:29:21,960 --> 01:29:24,360
THEY HAVE LOST CONTROL, THERE IS

2578
01:29:24,360 --> 01:29:26,920
FEAR AND WORRY AND THIS CAN BE

2579
01:29:26,920 --> 01:29:29,640
AT THE INDIVIDUAL FAMILY,

2580
01:29:29,640 --> 01:29:36,480
COMMUNITY AND GLOBAL LEVELS. 

2581
01:29:36,480 --> 01:29:38,400
I REMEMBER DURING 2020, THE

2582
01:29:38,400 --> 01:29:39,440
BEGINNING OF 2020 THERE WAS A

2583
01:29:39,440 --> 01:29:42,640
FEAR OF GETTING INFECTED AND IT

2584
01:29:42,640 --> 01:29:44,840
WAS IMPACTING FAMILIES AND

2585
01:29:44,840 --> 01:29:45,160
COMMUNITIES.

2586
01:29:45,160 --> 01:29:47,040
AND THERE WERE CLEANERS AND

2587
01:29:47,040 --> 01:29:51,080
DISINFECT ANTS THAT WERE BEING

2588
01:29:51,080 --> 01:29:52,360
USED INCORRECTLY, RETAILERS WERE

2589
01:29:52,360 --> 01:29:54,320
CLEANING CARTS WITH HIGH

2590
01:29:54,320 --> 01:29:55,400
CONCENTRATIONS OF DISINFECT

2591
01:29:55,400 --> 01:29:57,120
ANTS, AND CHILDREN WERE BEING

2592
01:29:57,120 --> 01:30:00,360
PLACED IN THOSE CARTS AND THEY

2593
01:30:00,360 --> 01:30:02,560
RECEIVED BURNS ON THE BACKS OF

2594
01:30:02,560 --> 01:30:04,720
THEIR LEGS BECAUSE THE DIRECT

2595
01:30:04,720 --> 01:30:07,440
CONTACT WITH CLEANER RESIDUE.

2596
01:30:07,440 --> 01:30:10,400
SO CLEAR COMMUNICATION WAS

2597
01:30:10,400 --> 01:30:11,040
NEEDED ABOUT THE UNCERTAINTY BUT

2598
01:30:11,040 --> 01:30:19,880
THERE WAS ALSO A NEED FOR NEW

2599
01:30:19,880 --> 01:30:20,280
GUIDANCE.

2600
01:30:20,280 --> 01:30:23,080
SO HOW DO WE PREVENT THIS FROM

2601
01:30:23,080 --> 01:30:24,640
OCCURRING OR AT LEAST ADDRESS

2602
01:30:24,640 --> 01:30:28,920
SUCH A GAP, EFFECTIVELY AND

2603
01:30:28,920 --> 01:30:29,240
EFFICIENTLY.

2604
01:30:29,240 --> 01:30:31,280
WE WANT TO START WITH WHAT DO

2605
01:30:31,280 --> 01:30:32,560
PEOPLE WANT TO KNOW?

2606
01:30:32,560 --> 01:30:34,600
WE NEED TO PROVIDE INFORMATION

2607
01:30:34,600 --> 01:30:36,640
ABOUT THE EVENT WHICH INCLUDES

2608
01:30:36,640 --> 01:30:38,640
WHAT WE KNOW, WHAT WE DON'T KNOW

2609
01:30:38,640 --> 01:30:42,760
AND WHAT WE'RE DOING TO FIND

2610
01:30:42,760 --> 01:30:43,000
ANSWERS.

2611
01:30:43,000 --> 01:30:43,680
WE NEED TO SHARE INFORMATION

2612
01:30:43,680 --> 01:30:46,920
ABOUT HOW PEOPLE CAN PROTECT

2613
01:30:46,920 --> 01:30:48,960
THEMSELVES, THEIR FAMILIES AND

2614
01:30:48,960 --> 01:30:49,320
THEIR PETS.

2615
01:30:49,320 --> 01:30:51,280
WE NEED TO MAKE SURE THAT WE

2616
01:30:51,280 --> 01:30:52,840
SHARE THE MOST UP TO DATE

2617
01:30:52,840 --> 01:30:56,040
INFORMATION SO PEOPLE CAN MAKE

2618
01:30:56,040 --> 01:30:56,880
WELL INFORMED DECISIONS AND WE

2619
01:30:56,880 --> 01:30:58,880
NEED TO MAKE SURE THAT PEOPLE

2620
01:30:58,880 --> 01:31:01,920
HAVE AN ACTIVE ROLE IN THE

2621
01:31:01,920 --> 01:31:02,800
RESPONSE AND RECOVERY.

2622
01:31:02,800 --> 01:31:04,280
THIS ALLOWS THEM TO HAVE CONTROL

2623
01:31:04,280 --> 01:31:07,040
OVER THEIR OWN ACTIONS AND IT

2624
01:31:07,040 --> 01:31:09,120
GIVES PEOPLE A ROLE TO PLAY AND

2625
01:31:09,120 --> 01:31:12,120
IT GOES A LONG WAY TO GETTING

2626
01:31:12,120 --> 01:31:13,800
SOME SEMBLANCE OF CONTROL OR

2627
01:31:13,800 --> 01:31:17,200
PREDICTABILITY BACK INTO THEIR

2628
01:31:17,200 --> 01:31:17,600
LIVES.

2629
01:31:17,600 --> 01:31:19,360
WE ALSO NEED TO MAKE SURE THAT

2630
01:31:19,360 --> 01:31:20,800
WE'RE SHARING EVIDENCE BASED

2631
01:31:20,800 --> 01:31:22,800
PUBLIC HEALTH RECOMMEND

2632
01:31:22,800 --> 01:31:25,880
ANTICIPATIONS THAT KEEP THEM

2633
01:31:25,880 --> 01:31:27,240
INFORMED OF THE LATEST GUIDANCE

2634
01:31:27,240 --> 01:31:29,360
AND OF COURSE, IT HELPS IF THERE

2635
01:31:29,360 --> 01:31:30,840
IS CLARITY THAT THIS WILL EITHER

2636
01:31:30,840 --> 01:31:33,360
LEAD TO SOME SENSE OF RETURN TO

2637
01:31:33,360 --> 01:31:35,400
NORMAL OR WHAT THE NEW NORMAL

2638
01:31:35,400 --> 01:31:36,200
WILL LOOK LIKE.

2639
01:31:36,200 --> 01:31:37,920
SO IT'S EASIER FOR YOUR AUDIENCE

2640
01:31:37,920 --> 01:31:46,160
TO PREPARE FOR WHAT IS EXPECTED.

2641
01:31:46,160 --> 01:31:49,400
SO LET'S DISCUSS THE GUIDING

2642
01:31:49,400 --> 01:31:51,520
PRINCIPLES FOR RISK

2643
01:31:51,520 --> 01:31:52,200
COMMUNICATION.

2644
01:31:52,200 --> 01:31:53,400
YOU WANT TO BE FIRST, YOU WANT

2645
01:31:53,400 --> 01:31:55,800
TO GET INFORMATION OUT QUICKLY

2646
01:31:55,800 --> 01:31:57,640
BECAUSE CRISIS ARE TIME

2647
01:31:57,640 --> 01:31:59,840
SENSITIVE AND COMMUNICATING

2648
01:31:59,840 --> 01:32:01,760
INFORMATION QUICKLY IS CRUCIAL

2649
01:32:01,760 --> 01:32:02,840
AND OUR INFORMATION RICH

2650
01:32:02,840 --> 01:32:05,880
CLIMATE, THERE ARE MANY SOURCES

2651
01:32:05,880 --> 01:32:07,280
OF MISINFORMATION AND SOME CAN

2652
01:32:07,280 --> 01:32:10,520
BE MORE CREDIBLE THAN OTHERS.

2653
01:32:10,520 --> 01:32:12,200
AND SOME SOURCES OF

2654
01:32:12,200 --> 01:32:13,400
MISINFORMATION APPEAL MORE

2655
01:32:13,400 --> 01:32:16,880
STRONGLY TO VARIOUS AUDIENCES.

2656
01:32:16,880 --> 01:32:18,280
DUE TO HOW QUICKLY

2657
01:32:18,280 --> 01:32:19,440
MISINFORMATION CAN SPREAD NOW

2658
01:32:19,440 --> 01:32:22,640
DAYS, BECAUSE OF SOCIAL MEDIA,

2659
01:32:22,640 --> 01:32:25,360
IT IS ESPECIALLY IMPORTANT TO

2660
01:32:25,360 --> 01:32:28,240
SPEAK FIRST, COMMUNICATE FIRST,

2661
01:32:28,240 --> 01:32:29,680
AND ENGAGE FIRST.

2662
01:32:29,680 --> 01:32:32,360
THIS HELPS AVOID RUMORS AND

2663
01:32:32,360 --> 01:32:33,040
MISINFORMATION BEING THE FIRST

2664
01:32:33,040 --> 01:32:34,320
ITEMS THAT REACH YOUR AUDIENCE

2665
01:32:34,320 --> 01:32:39,080
AND  FILL THE INFORMATION GAP

2666
01:32:39,080 --> 01:32:40,880
THEY MIGHT BE EXPERIENCING IN

2667
01:32:40,880 --> 01:32:42,120
ABSENCE OF MESSAGING FROM YOU.

2668
01:32:42,120 --> 01:32:48,640
WE ALL WANT TO BE RIGHT. 

2669
01:32:48,640 --> 01:32:49,120
ACCURACY, ESTABLISHES

2670
01:32:49,120 --> 01:32:49,440
KREADIBILITY.

2671
01:32:49,440 --> 01:32:52,760
SO BE RIGHT IN YOUR MESSAGES.

2672
01:32:52,760 --> 01:32:54,400
THE INFORMATION CAN INCLUDE

2673
01:32:54,400 --> 01:32:55,440
WHAT'S KNOWN, WHAT ISN'T KNOWN

2674
01:32:55,440 --> 01:32:58,200
AND WHAT'S BEING DONE TO FILL

2675
01:32:58,200 --> 01:32:58,560
THE GAP.

2676
01:32:58,560 --> 01:33:00,480
IT'S IMPORTANT TO SHARE

2677
01:33:00,480 --> 01:33:02,280
INFORMATION THAT YOU KNOW TO BE

2678
01:33:02,280 --> 01:33:02,560
RELIABLE.

2679
01:33:02,560 --> 01:33:03,960
IT'S 1 THING TO ACKNOWLEDGE THAT

2680
01:33:03,960 --> 01:33:05,160
THERE ARE THINGS TO BE LEARNED

2681
01:33:05,160 --> 01:33:09,720
AND THAT MORE WILL BE SHARED,

2682
01:33:09,720 --> 01:33:12,480
BUT IT'S COMPLETELY DIFFERENT TO

2683
01:33:12,480 --> 01:33:13,400
CLAIM CERTAINTY AND THEN TERN

2684
01:33:13,400 --> 01:33:15,720
OUT TO BE MISLEADING.

2685
01:33:15,720 --> 01:33:23,400
AND WE ALSO WANT TO BE CREDIBLE.

2686
01:33:23,400 --> 01:33:31,040
HONESTY AND TRUTHFULNESS SHOULD

2687
01:33:31,040 --> 01:33:39,760
NOT BE ABSENT DURING CRISIS.

2688
01:33:39,760 --> 01:33:43,440
WE WANT TO EXPRESS EMPATHY.

2689
01:33:43,440 --> 01:33:44,920
CRISIS CREATE HARM AND THE

2690
01:33:44,920 --> 01:33:49,600
SUFFERING SHOULD BE ACKNOWLEDGED

2691
01:33:49,600 --> 01:33:50,240
IN WORDS.

2692
01:33:50,240 --> 01:33:51,840
IT'S IMPORTANT YOU MUST

2693
01:33:51,840 --> 01:33:53,800
UNDERSTAND WHAT A COMMUNITY'S

2694
01:33:53,800 --> 01:33:54,960
STRUGGLES ARE IN ORDER TO HELP

2695
01:33:54,960 --> 01:33:55,160
THEM.

2696
01:33:55,160 --> 01:33:57,160
YOU HAVE TO ACKNOWLEDGE THEIR

2697
01:33:57,160 --> 01:33:57,520
FEELINGS.

2698
01:33:57,520 --> 01:33:59,800
IF YOU DON'T TRY TO IMAGINE WHAT

2699
01:33:59,800 --> 01:34:01,880
THEIR FEELING, WHAT THEY'RE

2700
01:34:01,880 --> 01:34:03,200
GOING THROUGH, OR WHAT THEY

2701
01:34:03,200 --> 01:34:05,200
NEED, THEN YOUR MESSAGE AND YOUR

2702
01:34:05,200 --> 01:34:07,680
OUTREACH EFFORTS WILL FAIL TO BE

2703
01:34:07,680 --> 01:34:11,120
AUTHENTIC AND WILL NOT RESONATE.

2704
01:34:11,120 --> 01:34:13,440
EMPATHY IS NOT THE SAME AS

2705
01:34:13,440 --> 01:34:13,800
SYMPATHY.

2706
01:34:13,800 --> 01:34:15,200
YOUR EFFORTS MUST COME FROM A

2707
01:34:15,200 --> 01:34:18,480
PLACE OF COMPASSION AND

2708
01:34:18,480 --> 01:34:19,520
UNDERSTANDING.

2709
01:34:19,520 --> 01:34:20,280
ACKNOWLEDGING THE FEELINGS THAT

2710
01:34:20,280 --> 01:34:23,360
YOUR  AUDIENCE IS GOING THROUGH

2711
01:34:23,360 --> 01:34:25,800
ADDS A SENSE OF HUMILITY.

2712
01:34:25,800 --> 01:34:29,360
WE ALSO WANT TO PROMOTE ACTION,

2713
01:34:29,360 --> 01:34:31,640
GIVE PEOPLE MEANINGFUL THINGS TO

2714
01:34:31,640 --> 01:34:33,840
DO, TO CALM ANXIETY AND TO HELP

2715
01:34:33,840 --> 01:34:37,720
RESTORE ORDER AND PROMOTE A

2716
01:34:37,720 --> 01:34:38,200
SENSE OF CONTROL.

2717
01:34:38,200 --> 01:34:42,160
WE ALSO WANT TO SHOW RESPECT,

2718
01:34:42,160 --> 01:34:43,200
RESPECTFUL COMMUNICATION IS

2719
01:34:43,200 --> 01:34:46,200
PARTICULARLY IMPORTANT WHEN

2720
01:34:46,200 --> 01:34:47,840
PEOPLE FEEL VULNERABLE.

2721
01:34:47,840 --> 01:34:49,280
RESPECTFUL COMMUNICATION

2722
01:34:49,280 --> 01:34:51,600
PROMOTES COOPERATION AND

2723
01:34:51,600 --> 01:34:51,960
RAPPORT.

2724
01:34:51,960 --> 01:34:55,280
CAN IT HELPS ALLEVIATE A CLASS

2725
01:34:55,280 --> 01:35:02,960
DIVIDE OR AN AUTHORITY-BASED

2726
01:35:02,960 --> 01:35:03,280
RELATIONSHIP.

2727
01:35:03,280 --> 01:35:04,720
SO WE JUST TALKED ABOUT HOW

2728
01:35:04,720 --> 01:35:06,160
COMMUNICATION IS DIFFERENT

2729
01:35:06,160 --> 01:35:07,040
DURING EMERGENCIES, NOW I'M

2730
01:35:07,040 --> 01:35:09,880
GOING TO ADD SOME MORE FACTORS

2731
01:35:09,880 --> 01:35:12,400
THAT MAY AFFECT HOW YOUR MESSAGE

2732
01:35:12,400 --> 01:35:18,520
IS RECEIVED, AND PERCEIVED.

2733
01:35:18,520 --> 01:35:20,280
IN OUR WORLD IT'S VERY LIKELY

2734
01:35:20,280 --> 01:35:21,600
THAT YOUR AUDIENCE WILL BE

2735
01:35:21,600 --> 01:35:24,920
DIVERSE WITH DIFFERENT FEATURES,

2736
01:35:24,920 --> 01:35:28,760
DEMOGRAPHICS AND QUALITIES,

2737
01:35:28,760 --> 01:35:29,720
THESE DIFFERENCES SHOULD SHOULD

2738
01:35:29,720 --> 01:35:31,920
SHAPE YOUR MESSAGING AND

2739
01:35:31,920 --> 01:35:32,320
OUTREACH EFFORTS.

2740
01:35:32,320 --> 01:35:37,160
FOR EXAMPLE, TAIL ORING

2741
01:35:37,160 --> 01:35:37,760
COMMUNICATION EXPOSURE TO

2742
01:35:37,760 --> 01:35:38,600
RADIATIONS TO ADDRESS FACTORS

2743
01:35:38,600 --> 01:35:46,320
SUCH AS LANGUAGE NEEDS, BELIEFS

2744
01:35:46,320 --> 01:35:47,000
AND VALUES.

2745
01:35:47,000 --> 01:35:48,400
SO A GOOD EXAMPLE OF THIS, ABOUT

2746
01:35:48,400 --> 01:35:51,920
THE IMPORTANCE OF UNDERSTANDING

2747
01:35:51,920 --> 01:35:53,880
YOUR AUDIENCE IS WHEN FREE

2748
01:35:53,880 --> 01:35:55,080
NETTING WAS PROVIDED TO

2749
01:35:55,080 --> 01:35:58,480
COMMUNITIES TO PROTECT FAMILIES

2750
01:35:58,480 --> 01:36:01,000
FROM MOSQUITO BORN DISEASES AND

2751
01:36:01,000 --> 01:36:05,960
VERY FEW PEOPLE WERE USING THE

2752
01:36:05,960 --> 01:36:06,720
NETTING.

2753
01:36:06,720 --> 01:36:08,200
WHEN THE PUBLIC HEALTH OFFICIALS

2754
01:36:08,200 --> 01:36:09,760
ASKED PEOPLE WHY THEY WEREN'T

2755
01:36:09,760 --> 01:36:12,560
USING IT, THEY EXPLAINED THAT

2756
01:36:12,560 --> 01:36:14,720
THE COLOR WHITE SIGNIFYS MORNING

2757
01:36:14,720 --> 01:36:17,160
AND W. H. O. CONSULTED COMMUNITY

2758
01:36:17,160 --> 01:36:18,800
LEADERS AND DISCOVERED GREEN

2759
01:36:18,800 --> 01:36:21,320
SIGNIFIES LIFE AND PROVIDING

2760
01:36:21,320 --> 01:36:22,960
GREEN COLORED NETTING WHICH WAS

2761
01:36:22,960 --> 01:36:25,840
QUICKLY USED BY THE COMMUNITIES.

2762
01:36:25,840 --> 01:36:26,760
SO UNDERSTANDING YOUR AUDIENCE

2763
01:36:26,760 --> 01:36:32,120
IS 1 OF THE KEY ELEMENTS.

2764
01:36:32,120 --> 01:36:33,080
TO YOUR SUCCESS.

2765
01:36:33,080 --> 01:36:35,240
THERE ARE MANY COMMON MISTAKES

2766
01:36:35,240 --> 01:36:36,600
THAT CAN OCCUR WHEN MESSAGING

2767
01:36:36,600 --> 01:36:40,560
AND I THINK THE KEY ISSUE HERE

2768
01:36:40,560 --> 01:36:44,280
IS TO REMEMBER WHO YOUR AUDIENCE

2769
01:36:44,280 --> 01:36:52,520
IS AND OF COURSE THAT YOU'RE NOT

2770
01:36:52,520 --> 01:36:53,360
MESSAGING YOURSELF.

2771
01:36:53,360 --> 01:36:55,800
SO NOW WE'RE GOING TO TRANSITION

2772
01:36:55,800 --> 01:37:00,200
TO THE OVERABUNDANCE OF

2773
01:37:00,200 --> 01:37:03,360
INFORMATION, MISINFORMATION AND

2774
01:37:03,360 --> 01:37:04,240
DISINFORMATION.

2775
01:37:04,240 --> 01:37:06,480
SO, IN 2020 WHEN THE PUBLIC WAS

2776
01:37:06,480 --> 01:37:09,320
GETTING USED TO THE WORD COVID

2777
01:37:09,320 --> 01:37:12,040
AND THE CORONA VIRUS, W. H. O.

2778
01:37:12,040 --> 01:37:14,120
COINED ANOTHER WORD AND THAT

2779
01:37:14,120 --> 01:37:17,560
WORD WAS INFO DEMIC, WHICH MEANS

2780
01:37:17,560 --> 01:37:20,080
THE OVERABUNDANCE OF

2781
01:37:20,080 --> 01:37:21,240
INFORMATION, THE CATCH HERE IS

2782
01:37:21,240 --> 01:37:24,760
THE HUGE AMOUNT OF INFORMATION

2783
01:37:24,760 --> 01:37:26,000
OUT THERE THEN IT'S ESPECIALLY

2784
01:37:26,000 --> 01:37:28,120
DIFFICULT TO FIGURE OUT WHAT'S

2785
01:37:28,120 --> 01:37:31,200
CREDIBLE AND WHAT'S NOT.

2786
01:37:31,200 --> 01:37:32,440
THIS FURTHER COMPLICATES THE

2787
01:37:32,440 --> 01:37:35,040
SITUATION BECAUSE THEN YOU ALSO

2788
01:37:35,040 --> 01:37:38,520
HAVE THE RAPID SPREAD OF

2789
01:37:38,520 --> 01:37:43,000
MISLEADING OR FABRICATED NEWS,

2790
01:37:43,000 --> 01:37:45,120
IMAGES AND VIDEOS AND LIKE A

2791
01:37:45,120 --> 01:37:47,120
VIRUS, BAD INFORMATION, WHETHER

2792
01:37:47,120 --> 01:37:48,520
IT'S MISINFORMATION OR

2793
01:37:48,520 --> 01:37:50,080
DISINFORMATION IS HIGHLY

2794
01:37:50,080 --> 01:37:58,480
CONTAGIOUS AND CAN GROW

2795
01:37:58,480 --> 01:37:58,800
EXPONENTIALLY.

2796
01:37:58,800 --> 01:38:01,480
SO 2020 ALSO PROVIDED THE FIRST

2797
01:38:01,480 --> 01:38:05,400
INFO DEMIC CERTIFICATION TO

2798
01:38:05,400 --> 01:38:09,640
DEBUNK PUBLIC HEALTH

2799
01:38:09,640 --> 01:38:11,280
MISINFORMATION, AND THERE WERE

2800
01:38:11,280 --> 01:38:12,600
600 OF US FROM ACROSS THE GLOBE

2801
01:38:12,600 --> 01:38:13,600
THAT WILL ACCEPTED INTO THE

2802
01:38:13,600 --> 01:38:18,120
TRAINING AND THIS INCLUDED

2803
01:38:18,120 --> 01:38:23,160
HEALTH COMMUNICATORS PUBLIC

2804
01:38:23,160 --> 01:38:27,520
HEALTH PROFESSIONALS,ITIONS,

2805
01:38:27,520 --> 01:38:29,000
EPIDEMIOLOGISTS AND WORKED ON

2806
01:38:29,000 --> 01:38:29,400
SEVERAL PROGECS.

2807
01:38:29,400 --> 01:38:30,440
WE SHARED THE STRUG ILLEGALSS

2808
01:38:30,440 --> 01:38:32,440
WITHIN OUR AGENCIES, EXAMPLES OF

2809
01:38:32,440 --> 01:38:34,720
MISINFORMATION AND

2810
01:38:34,720 --> 01:38:36,560
DISINFORMATION THAT WE WERE

2811
01:38:36,560 --> 01:38:38,840
ENCOUNTERING AND WE WORKED ON

2812
01:38:38,840 --> 01:38:43,400
STRATEGIES ON HOW TO DEBUNK

2813
01:38:43,400 --> 01:38:44,320
MISINFORMATION AND

2814
01:38:44,320 --> 01:38:45,480
DISINFORMATION.

2815
01:38:45,480 --> 01:38:52,520
SO WHAT IS MISINFORMATION AND

2816
01:38:52,520 --> 01:38:53,000
DISINFORMATION?

2817
01:38:53,000 --> 01:38:54,040
MISINFORMATION IS FALSE

2818
01:38:54,040 --> 01:38:55,360
INFORMATION THAT'S SHARED BUT NO

2819
01:38:55,360 --> 01:38:56,200
HARM IS INTENDED.

2820
01:38:56,200 --> 01:38:58,040
A GOOD EXAMPLE OF THIS IS WHEN

2821
01:38:58,040 --> 01:38:59,600
PEOPLE RUN ACROSS INFORMATION ON

2822
01:38:59,600 --> 01:39:00,960
SOCIAL MEDIA AND THEY SHARE THE

2823
01:39:00,960 --> 01:39:01,880
INFORMATION WITHOUT LOOKING

2824
01:39:01,880 --> 01:39:06,760
CLOSELY AT THE SOURCES.

2825
01:39:06,760 --> 01:39:13,320
OR BECAUSE IT'S BEEN SHARED BY

2826
01:39:13,320 --> 01:39:16,520
FRIENDS AND THERE'S ALSO ANOTHER

2827
01:39:16,520 --> 01:39:19,080
EXAMPLE AND THAT'S WHEN SOMEONE

2828
01:39:19,080 --> 01:39:20,080
COMES ACROSS MISINFORMATION ON

2829
01:39:20,080 --> 01:39:22,280
SOCIAL MEDIA AND KNOWS IT'S

2830
01:39:22,280 --> 01:39:23,560
NOTES FACTUAL BUT STILL DECIDES

2831
01:39:23,560 --> 01:39:26,200
TO SHARE IT WITH FRIENDS AND

2832
01:39:26,200 --> 01:39:28,160
LOVED 1S TO TALK ABOUT HOW

2833
01:39:28,160 --> 01:39:29,560
RIDICULOUS THE CONTENT IS, EVEN

2834
01:39:29,560 --> 01:39:31,960
THOUGH MOST OF THOSE WITHIN

2835
01:39:31,960 --> 01:39:33,920
THEIR CIRCLE, KNOW NOT TO

2836
01:39:33,920 --> 01:39:35,440
BELIEVE IT THERE ARE OTHERS THAT

2837
01:39:35,440 --> 01:39:37,400
SEE THAT MESSAGE, IS A MESSAGE

2838
01:39:37,400 --> 01:39:39,400
OF HOPE AND THEY SHARE IT WITHIN

2839
01:39:39,400 --> 01:39:42,160
THEIR EXTENDED CIRCLE AND THE

2840
01:39:42,160 --> 01:39:45,280
MISINFORMATION CONTINUES TO

2841
01:39:45,280 --> 01:39:45,920
SPREAD.

2842
01:39:45,920 --> 01:39:48,600
WE ALSO HAVE DISINFORMATION, AND

2843
01:39:48,600 --> 01:39:49,800
DISINFORMATION IS KNOWINGLY

2844
01:39:49,800 --> 01:39:51,680
SHARING FALSE INFORMATION TO

2845
01:39:51,680 --> 01:39:52,000
CAUSE HARM.

2846
01:39:52,000 --> 01:39:57,600
THIS IS USUALLY DONE WITH THE

2847
01:39:57,600 --> 01:39:59,920
MOTIVATION IN MIND OR FINANCIAL

2848
01:39:59,920 --> 01:40:00,120
GAIN.

2849
01:40:00,120 --> 01:40:06,400
HEALTH MISINFORMATION IS

2850
01:40:06,400 --> 01:40:08,360
INFORMATION THAT IS FALSE AT THE

2851
01:40:08,360 --> 01:40:08,560
TIME.

2852
01:40:08,560 --> 01:40:10,280
A GOOD EXAMPLE OF THIS IS

2853
01:40:10,280 --> 01:40:12,480
REMEDIES SUCH AS HERBAL TEA

2854
01:40:12,480 --> 01:40:14,800
CIRCLING ON SOCIAL MEDIA AS A

2855
01:40:14,800 --> 01:40:23,920
WAY TO PREVENT VIRUSES.

2856
01:40:23,920 --> 01:40:28,840
SO HERE ARE TYPES OF

2857
01:40:28,840 --> 01:40:30,320
MISINFORMATION, MISLEADING COP

2858
01:40:30,320 --> 01:40:31,480
TENT WHICH IS INFORMATION

2859
01:40:31,480 --> 01:40:34,480
MISLEAD TO FRAME AN ISSUE, WE

2860
01:40:34,480 --> 01:40:36,440
HAVE IMPOSTER CONTENT WHERE

2861
01:40:36,440 --> 01:40:37,840
GENUINE SOURCES ARE BEING

2862
01:40:37,840 --> 01:40:38,640
IMPERSONATED AND WE CERTAINLY

2863
01:40:38,640 --> 01:40:43,960
HAVE SEEN THAT OVER THE LAST FEW

2864
01:40:43,960 --> 01:40:44,320
YEARS.

2865
01:40:44,320 --> 01:40:46,880
FALSE CONNECTION WHERE HEAD

2866
01:40:46,880 --> 01:40:48,840
LINES, VISUALS OR CAPTIONS DON'T

2867
01:40:48,840 --> 01:40:50,480
SUPPORT THE CONTENT, THIS IS

2868
01:40:50,480 --> 01:40:54,480
ANOTHER 1 WE'VE SEEN QUITE A BIT

2869
01:40:54,480 --> 01:40:56,920
OF AND WE'VE SEEN MANIPULATED

2870
01:40:56,920 --> 01:40:57,880
CONTENT WHERE GENUINE

2871
01:40:57,880 --> 01:40:59,520
INFORMATION OR IMAGERY IS

2872
01:40:59,520 --> 01:41:00,400
MANIPULATED TO DECEIVE.

2873
01:41:00,400 --> 01:41:05,720
A GOOD EXAMPLE OF THIS WOULD BE

2874
01:41:05,720 --> 01:41:06,480
DEEP FAKES MANIPULATED VIDEO

2875
01:41:06,480 --> 01:41:08,880
WHERE THE IMAGES OR DIALOGUE OR

2876
01:41:08,880 --> 01:41:11,880
AUDIO OR SEQUENCE OF EVENTS HAVE

2877
01:41:11,880 --> 01:41:15,080
BEEN ALTERED NOW SOMETIMES THIS

2878
01:41:15,080 --> 01:41:16,960
IS DONE FOR HIEWMEROUS PURPOSES

2879
01:41:16,960 --> 01:41:26,680
BUT HARMFUL MISINFORMATION CAN

2880
01:41:26,680 --> 01:41:27,480
ALSO OCCUR.

2881
01:41:27,480 --> 01:41:31,920
SO LET'S TALK ABOUT COGNITIVE

2882
01:41:31,920 --> 01:41:33,280
SCHEMAS, SO JUDGING INFORMATION

2883
01:41:33,280 --> 01:41:35,280
ON SOCIAL PLATFORMS WILL REQUIRE

2884
01:41:35,280 --> 01:41:38,800
OUR BRAINS TO ADAPT TO A NEW

2885
01:41:38,800 --> 01:41:39,920
COGNITIVE STRATEGY FOR

2886
01:41:39,920 --> 01:41:40,440
PROCESSING INFORMATION.

2887
01:41:40,440 --> 01:41:43,800
KEEP IN MIND THAT SOCIAL

2888
01:41:43,800 --> 01:41:47,360
NETWORKS ARE DRIVEN BY SHARING

2889
01:41:47,360 --> 01:41:48,800
EMOTIONAL CONTENT.

2890
01:41:48,800 --> 01:41:50,560
THESE SITES ARE DESIGNATED SO

2891
01:41:50,560 --> 01:41:53,160
THAT EVERY TIME A USER POSTS

2892
01:41:53,160 --> 01:41:55,000
IT'S LIKED OR COMMENTED UPON OR

2893
01:41:55,000 --> 01:41:57,400
FURTHER SHARES AND AS SOCIAL

2894
01:41:57,400 --> 01:41:58,840
BEINGS WE COMMENT, WE LIKE AND

2895
01:41:58,840 --> 01:42:01,040
WE SHARE THE TYPES OF POST THAT

2896
01:42:01,040 --> 01:42:09,280
BEST CONFORM TO THE ATTITUDES OF

2897
01:42:09,280 --> 01:42:10,120
OUR SOCIAL CIRCLE.

2898
01:42:10,120 --> 01:42:12,040
SO LET'S TALK ABOUT

2899
01:42:12,040 --> 01:42:14,400
MISINFORMATION RECALL.

2900
01:42:14,400 --> 01:42:15,560
MISINFORMATION CAN AFFECT

2901
01:42:15,560 --> 01:42:16,200
INFORMATION RECALL

2902
01:42:16,200 --> 01:42:17,000
ESPECIALENTIALLY WHEN IT'S

2903
01:42:17,000 --> 01:42:20,960
COMBINED WITH OTHER COGNITIVE

2904
01:42:20,960 --> 01:42:23,000
BIASES, A GOOD EXAMPLE OF THIS

2905
01:42:23,000 --> 01:42:24,720
IS WHEN RESEARCHERS LOOKAD THE

2906
01:42:24,720 --> 01:42:28,600
EFFECTS OF MEDIA CORRECTIONS AND

2907
01:42:28,600 --> 01:42:32,880
RETRACTIONS DURING THE IRAQ WAR

2908
01:42:32,880 --> 01:42:34,200
ON INFORMATION RECALL.

2909
01:42:34,200 --> 01:42:35,640
PARTICIPANTS WERE QUESTIONED

2910
01:42:35,640 --> 01:42:37,760
ABOUT 1 TRUE EVENT, 2 EVENTS

2911
01:42:37,760 --> 01:42:39,560
THAT WERE INSHALLLY PRESENTED AS

2912
01:42:39,560 --> 01:42:42,920
FACT BUT THEN SUBSEQUENTLY

2913
01:42:42,920 --> 01:42:45,360
RETRACTED AND IN THEN 3

2914
01:42:45,360 --> 01:42:46,240
FICTIONAL EVENTS.

2915
01:42:46,240 --> 01:42:48,400
WHILE AUSTRAILIAN AND GERMON

2916
01:42:48,400 --> 01:42:49,960
PARTICIPANTS WERE ABLE TO

2917
01:42:49,960 --> 01:42:52,640
DISTINGUISH CORRECTED

2918
01:42:52,640 --> 01:42:56,560
INFORMATION FROM MISINFORMATION,

2919
01:42:56,560 --> 01:42:58,200
AMERICANS SHOWED A PERSISTENCE

2920
01:42:58,200 --> 01:42:59,400
IN THE BELIEVE AND

2921
01:42:59,400 --> 01:43:01,200
MISINFORMATION EVEN AFTER IT WAS

2922
01:43:01,200 --> 01:43:01,520
CORRECTED.

2923
01:43:01,520 --> 01:43:05,120
THE IRAQ WAR HELD A GREATER

2924
01:43:05,120 --> 01:43:09,880
EMOAGDZAL CHARGE --EMOTIONAL

2925
01:43:09,880 --> 01:43:20,280
CHARGE THAN IT DID  FOR

2926
01:43:26,480 --> 01:43:26,840
AUSTRAILIANS.

2927
01:43:26,840 --> 01:43:28,960
--CAN SOMETIMES BACK FIRE AND BY

2928
01:43:28,960 --> 01:43:38,040
MAKING THE MISINFORMATION MORE

2929
01:43:38,040 --> 01:43:43,240
MEMORABLE. 

2930
01:43:43,240 --> 01:43:45,240
THIS HAPPENS WHEN INFORMATION IS

2931
01:43:45,240 --> 01:43:46,200
MISPROCESSED AND IS MORE ACCEPT

2932
01:43:46,200 --> 01:43:47,600
AN THAN THAT WHICH IS TRUE.

2933
01:43:47,600 --> 01:43:51,560
SO A GOOD EXAMPLE OF THIS IS

2934
01:43:51,560 --> 01:43:53,760
THERE ARE 3 REASONS WHY CLIMATE

2935
01:43:53,760 --> 01:43:56,200
SCIENTISTS ARE LYING TO YOU

2936
01:43:56,200 --> 01:43:59,160
VERSUS THEIR 21 REASONS WHY YOU

2937
01:43:59,160 --> 01:44:00,840
SHOULD BELIEVE AND IN CLIMATE

2938
01:44:00,840 --> 01:44:01,520
CHANGE.

2939
01:44:01,520 --> 01:44:05,400
IF OUR EXPLANATIONS ARE TO TOO

2940
01:44:05,400 --> 01:44:07,960
CONFUSING OR COMPLICATED THEN

2941
01:44:07,960 --> 01:44:13,040
THE SIMPLER OR MORE STRAIGHT

2942
01:44:13,040 --> 01:44:19,240
FORWARD SOUNDING MISINFORMATION

2943
01:44:19,240 --> 01:44:20,120
MAY APPEAR PLAUSIBLE.

2944
01:44:20,120 --> 01:44:25,480
SO HERE'S A RECAP OF THE 4 WAYS

2945
01:44:25,480 --> 01:44:29,520
THAT PEOPLE PROCESS INFORMATION.

2946
01:44:29,520 --> 01:44:31,760
AND NOW LET'S GO INTO A

2947
01:44:31,760 --> 01:44:33,560
SCENARIO, AN EXAMPLE OF

2948
01:44:33,560 --> 01:44:35,960
MISINFORMATION THAT WE

2949
01:44:35,960 --> 01:44:37,800
ENCOUNTERED WITHIN OUR CENTER

2950
01:44:37,800 --> 01:44:44,640
AND THE STEPS WE TOOK TO ADDRESS

2951
01:44:44,640 --> 01:44:44,880
IT.

2952
01:44:44,880 --> 01:44:48,400
SO IN MARCH AND APRIL OF 2020,

2953
01:44:48,400 --> 01:44:51,160
YOU MAY RECALL THAT CLEANERS AND

2954
01:44:51,160 --> 01:44:52,880
DISINFECT ANTS WERE IN THE NEWS,

2955
01:44:52,880 --> 01:44:54,560
THERE WAS MISINFORMATION ABOUT

2956
01:44:54,560 --> 01:44:57,120
INJECTING OR INGESTING CLEANERS

2957
01:44:57,120 --> 01:44:59,680
AND DISINFECT ANTS, AND CLOROX

2958
01:44:59,680 --> 01:45:01,880
AND LYSOL RELEASED MESSAGES

2959
01:45:01,880 --> 01:45:05,400
ABOUT NOT TO INGEST OR INJECT

2960
01:45:05,400 --> 01:45:06,200
THEIR PRODUCTS.

2961
01:45:06,200 --> 01:45:09,400
THE SURGEON GENERAL DURING IT

2962
01:45:09,400 --> 01:45:12,000
TIME ADMIRAL JEROME ADAMS SAID

2963
01:45:12,000 --> 01:45:13,480
THROUGH HIS TWITTER FEED, PLEASE

2964
01:45:13,480 --> 01:45:15,920
AWLTZ TALK WITH YOUR HEALTH

2965
01:45:15,920 --> 01:45:16,640
PROVIDER BEFORE ADMINISTER

2966
01:45:16,640 --> 01:45:19,960
TREATMENT TO YOURSELF OR YOUR

2967
01:45:19,960 --> 01:45:21,080
LOVED 1S.

2968
01:45:21,080 --> 01:45:23,040
SO NOW WE WILL DISCUSS WHAT WE

2969
01:45:23,040 --> 01:45:25,280
DID TO EFFECTIVELY COMMUNICATE

2970
01:45:25,280 --> 01:45:27,520
ABOUT CLEANERS AND DISINFECT

2971
01:45:27,520 --> 01:45:27,840
ABTS.

2972
01:45:27,840 --> 01:45:30,560
CDC COLLABORATES WITH THE

2973
01:45:30,560 --> 01:45:33,360
AMERICAN ASSOCIATION OF POISON

2974
01:45:33,360 --> 01:45:34,040
CONTROL CENTERS.

2975
01:45:34,040 --> 01:45:37,600
AND THE AMERICAN ASSOCIATION OF

2976
01:45:37,600 --> 01:45:39,680
POISON CONTROL CENTERS PROVIDE

2977
01:45:39,680 --> 01:45:42,080
FREE 24 HOUR PROFESSIONAL ADVISE

2978
01:45:42,080 --> 01:45:47,160
AND MEDICAL MANAGEMENT

2979
01:45:47,160 --> 01:45:48,680
INFORMATION REGARDING EXPOSURES

2980
01:45:48,680 --> 01:45:52,400
TO CHEMICALS, DRUGS, MEDICATION.

2981
01:45:52,400 --> 01:45:53,680
CDC AND THE AMERICAN ASSOCIATION

2982
01:45:53,680 --> 01:45:55,400
OF POISON CONTROL CENTERS

2983
01:45:55,400 --> 01:45:57,800
SURVEILLANCE TEAM COMPARED THE

2984
01:45:57,800 --> 01:45:59,680
NUMBER OF CHEMICAL EXPOSEDDURES

2985
01:45:59,680 --> 01:46:01,120
DURING THE REPORTED TIME OF

2986
01:46:01,120 --> 01:46:04,880
JANUARY THROUGH MARCH OF 2020.

2987
01:46:04,880 --> 01:46:08,640
THE DATA WERE FROM 55 CENTERS IN

2988
01:46:08,640 --> 01:46:10,440
THE UNITED STATES AND DURING

2989
01:46:10,440 --> 01:46:13,960
THIS TIME, THE POISON CENTERS

2990
01:46:13,960 --> 01:46:16,800
RECEIVED 45,550 EXPOSURE CALLS

2991
01:46:16,800 --> 01:46:18,800
RELATED TO CLEANERS AND

2992
01:46:18,800 --> 01:46:20,200
DISINFECT ANTS.

2993
01:46:20,200 --> 01:46:23,640
THIS WAS A 20% INCREASE FROM THE

2994
01:46:23,640 --> 01:46:24,760
PREVIOUS YEAR.

2995
01:46:24,760 --> 01:46:27,480
WE KNEW IT WAS CRUCIAL THAT WE

2996
01:46:27,480 --> 01:46:28,640
GOT INFORMATION OUT QUICKLY TO

2997
01:46:28,640 --> 01:46:32,240
THE PUBLIC, SO WE DEVELOPED A

2998
01:46:32,240 --> 01:46:33,720
COMMUNICATION ROLE OUTPLAN FOR

2999
01:46:33,720 --> 01:46:35,440
SOCIAL MEDIA MESSAGING AND WE

3000
01:46:35,440 --> 01:46:37,840
PUBLISHED A MORBIDITY AND

3001
01:46:37,840 --> 01:46:39,720
MORTALITY WEEKLY REPORT, ALSO

3002
01:46:39,720 --> 01:46:46,920
KNOWN AS THE MMWR.

3003
01:46:46,920 --> 01:46:48,520
OUR SOCIAL MEDIA MESSAGES WERE

3004
01:46:48,520 --> 01:46:49,960
POSTED IN BOTH ENGLISH AND

3005
01:46:49,960 --> 01:46:51,960
SPANISH AND THEY FOCUSED ON

3006
01:46:51,960 --> 01:46:53,800
COMEMICALS CONTAINED IN CLEANERS

3007
01:46:53,800 --> 01:46:55,800
AND DISINFECT ANTS, CAN BE

3008
01:46:55,800 --> 01:46:58,080
DANGEROUS IF USED INCORRECTLY.

3009
01:46:58,080 --> 01:47:02,840
ALSO TO TAKE STEPS TO POISON

3010
01:47:02,840 --> 01:47:04,720
PROOF YOUR HOME.

3011
01:47:04,720 --> 01:47:07,280
AND THAT ALCOHOL BASED HAND

3012
01:47:07,280 --> 01:47:09,560
SANITIZERS CAN CAUSE ALCOHOL

3013
01:47:09,560 --> 01:47:11,520
POISONING IF SWALLOWED.

3014
01:47:11,520 --> 01:47:13,040
THE SOCIAL MEDIA METRICS

3015
01:47:13,040 --> 01:47:14,520
DEMONSTRATE THAD PEOPLE WERE

3016
01:47:14,520 --> 01:47:16,560
INTERESTED IN THIS TOPIC AND

3017
01:47:16,560 --> 01:47:17,800
THOUGHT THAT OTHERS SHOULD KNOW

3018
01:47:17,800 --> 01:47:22,040
ABOUT IT, FOR EXAMPLE, OUR FIRST

3019
01:47:22,040 --> 01:47:25,400
MESSAGE HAD OVER 300,000

3020
01:47:25,400 --> 01:47:28,400
IMPRESSIONS, OVER 6500

3021
01:47:28,400 --> 01:47:29,480
ENGAGEMENTS, WITH OVER 300

3022
01:47:29,480 --> 01:47:31,440
RETWEETS AND COMMENTS AND NEARLY

3023
01:47:31,440 --> 01:47:36,880
350 LIKES ON TWITTER ALONE.

3024
01:47:36,880 --> 01:47:38,560
WHILE FACEBOOK GENERATED NEARLY

3025
01:47:38,560 --> 01:47:47,240
900,000 IMPRESSIONS AND OVER

3026
01:47:47,240 --> 01:47:48,280
10,000 ENGAGEMENTS.

3027
01:47:48,280 --> 01:47:50,320
AND DURING THIS TIME, CDC ALSO

3028
01:47:50,320 --> 01:47:51,760
COORDINATE WIDE EPA, WE

3029
01:47:51,760 --> 01:47:54,480
DISCUSSED HOW WE COULD ALIGN OUR

3030
01:47:54,480 --> 01:47:56,080
MESSAGES, AMPRIFY EACH OTHER'S

3031
01:47:56,080 --> 01:47:57,400
OUTREACH AND INSURE THAT OUR

3032
01:47:57,400 --> 01:47:59,520
COMMUNICATION WAS REACHING THE

3033
01:47:59,520 --> 01:47:59,840
PUBLIC.

3034
01:47:59,840 --> 01:48:03,280
EPA AUGMENTED OUR MESSAGES, THEY

3035
01:48:03,280 --> 01:48:05,720
ALSO HAD A PRESS RELEASE ON

3036
01:48:05,720 --> 01:48:08,040
ALWAYS FOLLOWING THE PRODUCTS

3037
01:48:08,040 --> 01:48:11,000
DIRECTIONS AND NOT TO INGEST

3038
01:48:11,000 --> 01:48:13,840
CLIENER OR DISINFECT ANT PROD

3039
01:48:13,840 --> 01:48:14,200
UBTS.

3040
01:48:14,200 --> 01:48:15,680
MR. PRESS RELEASE WAS ALSO

3041
01:48:15,680 --> 01:48:17,320
PROVIDED IN SEVERAL LANGUAGES

3042
01:48:17,320 --> 01:48:19,640
AND THEY RELEASED SOCIAL MEDIA

3043
01:48:19,640 --> 01:48:21,880
MESSAGES, THAT WE AMPLIFIED.

3044
01:48:21,880 --> 01:48:29,080
THIS ALLOWED OUR MESSAGES TO BE

3045
01:48:29,080 --> 01:48:31,680
IN SYNCH, INCREASE PUBLIC

3046
01:48:31,680 --> 01:48:34,800
AWARENESS AND REACH OR MORE

3047
01:48:34,800 --> 01:48:35,600
DIVERSE AUDIENCE.

3048
01:48:35,600 --> 01:48:40,480
NOW LET'S TALK ABOUT ADDRESSING

3049
01:48:40,480 --> 01:48:40,760
THE GAPS.

3050
01:48:40,760 --> 01:48:42,560
AT CDC WE'RE OFTEN INVOLVED IN

3051
01:48:42,560 --> 01:48:47,360
NOVEL AND RAPIDLY EVOLVING

3052
01:48:47,360 --> 01:48:48,440
EMERGENCY RESPONSES AND AS YOU

3053
01:48:48,440 --> 01:48:51,120
CAN IMAGINE WE ARE FREQUENTLY

3054
01:48:51,120 --> 01:48:51,800
MESSAGING ABOUT UNCERTAINTY.

3055
01:48:51,800 --> 01:48:54,320
NOT ONLY IS IT HONEST TO

3056
01:48:54,320 --> 01:48:54,920
ACKNOWLEDGE UNCERTAINTY, BUT

3057
01:48:54,920 --> 01:48:58,440
IT'S ALSO THE MAIN SOURCE OF THE

3058
01:48:58,440 --> 01:48:59,080
AGENCY'S CREDIBILITY TO ADMIT

3059
01:48:59,080 --> 01:49:00,760
THERE ARE GAPS THAT WE'RE

3060
01:49:00,760 --> 01:49:02,600
WORKING HARD TO FILL.

3061
01:49:02,600 --> 01:49:04,480
SO FOLLOWING THE SHARP INCREASE

3062
01:49:04,480 --> 01:49:07,240
IN CALLS TO THE POISON CENTERS.

3063
01:49:07,240 --> 01:49:17,480
WE LOOKED INTO THE GAPS.

3064
01:49:17,480 --> 01:49:21,080
SOME OF THE HIGH RISK BEHAVIORS

3065
01:49:21,080 --> 01:49:24,320
INCLUDED THE USE OF BLEACH ON

3066
01:49:24,320 --> 01:49:25,120
FOOD PRODUCTS, AND AFTER

3067
01:49:25,120 --> 01:49:31,360
LEARNING ABOUT THESE GAPS WE

3068
01:49:31,360 --> 01:49:33,360
QUICKLY WORKED WITH EPA AND FDA

3069
01:49:33,360 --> 01:49:34,920
AND OTHER PARTNERS AND RELEASED

3070
01:49:34,920 --> 01:49:39,440
MESSAGES THROUGH MULTIPLE

3071
01:49:39,440 --> 01:49:39,840
CHANNELS.

3072
01:49:39,840 --> 01:49:43,240
SO NOW THAT WE'VE DISCUSSED WHY

3073
01:49:43,240 --> 01:49:46,560
MESSAGING IS IMPORTANT, LET'S

3074
01:49:46,560 --> 01:49:50,120
DISCUSS OTHER ELEMENTS OF

3075
01:49:50,120 --> 01:49:51,480
COMMUNICATION, SO LET'S START

3076
01:49:51,480 --> 01:49:54,280
WITH WHO IS YOUR PRIMARY

3077
01:49:54,280 --> 01:49:54,520
AUDIENCE.

3078
01:49:54,520 --> 01:49:56,160
YOU WANT TO KNOW WHO YOUR

3079
01:49:56,160 --> 01:49:57,440
PRIMARY AUDIENCE IS AND WHO

3080
01:49:57,440 --> 01:49:59,720
YOU'RE TRYING TO REACH.

3081
01:49:59,720 --> 01:50:05,240
IT CAN BE PEOPLE DIRECTLY

3082
01:50:05,240 --> 01:50:07,200
AFFECTED CAN BE RESPONDERS,

3083
01:50:07,200 --> 01:50:08,600
COMMUNITY LEADERS PUBLIC HEALTH

3084
01:50:08,600 --> 01:50:10,960
DEPARTMENTS, THE MEDICAL

3085
01:50:10,960 --> 01:50:14,000
COMMUNITY, MEDIA, PROFESSIONAL

3086
01:50:14,000 --> 01:50:16,000
ORGANIZATIONS, NG Os, AND THE

3087
01:50:16,000 --> 01:50:16,560
BUSINESS SECTOR.

3088
01:50:16,560 --> 01:50:18,640
ONCE YOU KNOW WHO ARE TRYING TO

3089
01:50:18,640 --> 01:50:20,600
REACH, THEN YOU WANT TO PUT

3090
01:50:20,600 --> 01:50:22,680
TOGETHER A PLAN ON HOW TO BEST

3091
01:50:22,680 --> 01:50:31,240
REACH THEM AND THROUGH MULTIPLE

3092
01:50:31,240 --> 01:50:32,920
CHANNELS SO HOW DO YOU IDENTIFY

3093
01:50:32,920 --> 01:50:33,320
YOUR AUDIENCE.

3094
01:50:33,320 --> 01:50:34,520
THINK ABOUT WHO IS BEING

3095
01:50:34,520 --> 01:50:37,520
IMPACTED, WHO CAN HELP, WHO CAN

3096
01:50:37,520 --> 01:50:38,800
CHANGE THE SCENARIO AND WHO

3097
01:50:38,800 --> 01:50:39,760
NEEDS GUIDANCE AND INFORMATION

3098
01:50:39,760 --> 01:50:45,440
TO MAKE A DIFFERENCE.

3099
01:50:45,440 --> 01:50:47,160
AND WHEN IS THE RIGHT TIME IN

3100
01:50:47,160 --> 01:50:47,440
THE MESSAGE.

3101
01:50:47,440 --> 01:50:49,200
YOU NEED TO GET INFORMATION OUT

3102
01:50:49,200 --> 01:50:50,640
QUICKLY BUT THE INFORMATION HAS

3103
01:50:50,640 --> 01:50:51,680
TO BE ACCURATE, IT'S OKAY TO SAY

3104
01:50:51,680 --> 01:50:54,240
YOU DON'T HAVE ALL THE ANSWERS.

3105
01:50:54,240 --> 01:50:56,120
STATE WHAT YOU KNOW, WHAT YOU

3106
01:50:56,120 --> 01:50:56,840
DON'T KNOW AND WHAT YOU'RE DOING

3107
01:50:56,840 --> 01:51:02,040
FOCUSED ON FILL THE GAPS.

3108
01:51:02,040 --> 01:51:04,360
AND MY FAVORITE IS THERE'S JUST

3109
01:51:04,360 --> 01:51:05,960
1 AUDIENCE, I THINK WE'RE NEVER

3110
01:51:05,960 --> 01:51:09,520
JUST DEALING WITH JUST 1

3111
01:51:09,520 --> 01:51:09,920
AUDIENCE.

3112
01:51:09,920 --> 01:51:11,160
AND THIS NEEDS TO BE CONSIDERED

3113
01:51:11,160 --> 01:51:12,720
EVERY TIME WE MESSAGE, WE NEED

3114
01:51:12,720 --> 01:51:14,080
TO CONSIDER THE PEOPLE WE'RE

3115
01:51:14,080 --> 01:51:16,600
TRYING TO REACH AND DIFFERENT

3116
01:51:16,600 --> 01:51:17,840
COMMUNICATION FLAT FORMS THAT

3117
01:51:17,840 --> 01:51:19,240
ARE AVAILABLE AND THEN HOW CAN

3118
01:51:19,240 --> 01:51:20,880
WE COME TOGETHER TO PROTECT

3119
01:51:20,880 --> 01:51:31,280
PUBLIC HEGHT AS A WHOLE.

3120
01:51:31,280 --> 01:51:32,800
SOY WHEN I WAS WORKING WITH A

3121
01:51:32,800 --> 01:51:33,680
COMMUNITY AND THEY REMEMBER

3122
01:51:33,680 --> 01:51:35,920
DEALING WITH A CHOLERA OUTBREAK,

3123
01:51:35,920 --> 01:51:36,640
WE WERE DISCUSSING THE

3124
01:51:36,640 --> 01:51:37,720
IMPORTANCE OF HAND WASHING AND

3125
01:51:37,720 --> 01:51:39,240
THERE WERE MANY SENIOR LEADERS

3126
01:51:39,240 --> 01:51:42,960
ACROSS THE COMMUNITY THAT WERE

3127
01:51:42,960 --> 01:51:44,960
IN THIS MEETING THERE WAS 1

3128
01:51:44,960 --> 01:51:48,920
SENIOR LEADER FROM THE LOCAL

3129
01:51:48,920 --> 01:51:50,160
SCHOOL SYSTEM WHO SAID LET'S

3130
01:51:50,160 --> 01:51:52,200
CREATE A SONG ABOUT HAND WASHING

3131
01:51:52,200 --> 01:51:52,600
FOR KIDS.

3132
01:51:52,600 --> 01:51:54,360
AND TEACH IT TO THE CHILDREN.

3133
01:51:54,360 --> 01:51:55,760
AND THE KIDS STARTED SINGING IT

3134
01:51:55,760 --> 01:51:57,400
AT SCHOOL AND THEN THEY BEGAN

3135
01:51:57,400 --> 01:51:59,920
SINGING IT AT HOME AND BEFORE

3136
01:51:59,920 --> 01:52:01,560
LONG, THE PARENTS, THE GRAND

3137
01:52:01,560 --> 01:52:03,280
PARENTS AND OTHERS BEGAN SINGING

3138
01:52:03,280 --> 01:52:04,480
IT.

3139
01:52:04,480 --> 01:52:07,400
IT WENT SO WELL, THAT IT WAS OUR

3140
01:52:07,400 --> 01:52:10,240
MOST SUCCESSFUL MESSAGE ON HAND

3141
01:52:10,240 --> 01:52:10,520
WASHING.

3142
01:52:10,520 --> 01:52:12,920
SOME EVEN JOKED THAT IT WENT

3143
01:52:12,920 --> 01:52:13,360
VIRAL.

3144
01:52:13,360 --> 01:52:14,960
SO THINK ABOUT YOUR

3145
01:52:14,960 --> 01:52:23,160
COMMUNICATION PLATFORM AS WELL.

3146
01:52:23,160 --> 01:52:24,200
THIS LEADS ME OVER TO HOW

3147
01:52:24,200 --> 01:52:31,000
IMPORTANT IT IS TO INCORPORATE

3148
01:52:31,000 --> 01:52:31,360
BEST PRACTICES.

3149
01:52:31,360 --> 01:52:33,280
BUT IT'S ALSO IMPORTANT TO

3150
01:52:33,280 --> 01:52:35,440
UNDERSTAND YOUR LIMITATIONS NOW,

3151
01:52:35,440 --> 01:52:35,640
RIGHT?

3152
01:52:35,640 --> 01:52:36,880
STRONG PARTNERSHIPS AND

3153
01:52:36,880 --> 01:52:37,520
COLLABORATION AND ACCORD NATION

3154
01:52:37,520 --> 01:52:40,000
ARE KEY AND WITH CDC, OUR AGENCY

3155
01:52:40,000 --> 01:52:45,080
HAS A ROLE AND RESPONSIBILITIES

3156
01:52:45,080 --> 01:52:46,320
AND AT CDC UNIFORMITY OF MESSAGE

3157
01:52:46,320 --> 01:52:53,400
AND 1 VOICE IS KEY.

3158
01:52:53,400 --> 01:52:55,160
AND LOOK AT VARIOUS LEVELS OF

3159
01:52:55,160 --> 01:52:57,240
REVIEW THAT OUR MESSAGING IS IN

3160
01:52:57,240 --> 01:52:59,080
LINE WITH THE LATEST PUBLIC

3161
01:52:59,080 --> 01:53:00,680
HEALTH DATA AND HAS THE WEIGHT

3162
01:53:00,680 --> 01:53:06,720
OF THE ENTIRE AGENCY BEHIND IT.

3163
01:53:06,720 --> 01:53:08,680
BUT THERE ARE IMPORTANT PARTNERS

3164
01:53:08,680 --> 01:53:11,000
AND STAKEHOLDERS THAT AMPLIFY

3165
01:53:11,000 --> 01:53:12,920
MESSAGES AND BRING ABOUT CHANGE.

3166
01:53:12,920 --> 01:53:15,920
AS ROBUST AS THE AGENCY IS, IT

3167
01:53:15,920 --> 01:53:18,120
RELYS ON STRONG PARTNERSHIPS AND

3168
01:53:18,120 --> 01:53:19,360
COLLABORATION AND ACCORD NATION

3169
01:53:19,360 --> 01:53:21,600
WITH PARTNERS AND STAKEHOLDERSA

3170
01:53:21,600 --> 01:53:24,080
THE STATE, LEGAL'RE LOCAL,

3171
01:53:24,080 --> 01:53:25,000
TERRITORIAL AND TRIBAL AND

3172
01:53:25,000 --> 01:53:31,520
INTERNATIONAL LEVEL AS WELL AS

3173
01:53:31,520 --> 01:53:32,600
AND INSURE THOSE MESSAGES GET

3174
01:53:32,600 --> 01:53:35,360
OUT TO THE PUBLIC.

3175
01:53:35,360 --> 01:53:36,600
AND ON THAT NOTE, THAT IS THE

3176
01:53:36,600 --> 01:53:43,760
END OF MY PRESENTATION.

3177
01:53:43,760 --> 01:53:45,480
I WILL TURN IT BACK OVER TO YOU

3178
01:53:45,480 --> 01:53:45,880
JONATHAN.

3179
01:53:45,880 --> 01:53:53,000
OKAY, WE HAVE A FEW QUESTIONS

3180
01:53:53,000 --> 01:53:53,240
FOR YOU.

3181
01:53:53,240 --> 01:53:55,320
AND THERE WE GO.

3182
01:53:55,320 --> 01:53:57,240
SO ANNA, YOU MENTIONED THAT CERC

3183
01:53:57,240 --> 01:53:59,640
PRINCIPLES CAN APPLY TO OTHER

3184
01:53:59,640 --> 01:54:00,320
SCENIORS BEYOND EMERGENCIES AND

3185
01:54:00,320 --> 01:54:02,360
OF COURSE YOU AND I WE WORK IN

3186
01:54:02,360 --> 01:54:04,400
THE SAME OFFICE WE USE CERC

3187
01:54:04,400 --> 01:54:05,680
PRINCIPLES IN EVERYTHING WE DO

3188
01:54:05,680 --> 01:54:07,440
PRETTY MUCH, SO CAN YOU DESCRIBE

3189
01:54:07,440 --> 01:54:09,640
HOW THIS APPLIES TO THE SHOCK

3190
01:54:09,640 --> 01:54:12,000
AND CONCERN THAT PARENTS HAVE

3191
01:54:12,000 --> 01:54:14,400
SHOWN WHEN LEARNING ABOUT HEAVY

3192
01:54:14,400 --> 01:54:15,440
METALS OR OTHER CONTAMINANTS

3193
01:54:15,440 --> 01:54:16,480
THAT MAY AFFECT THEIR CHILDREN

3194
01:54:16,480 --> 01:54:18,360
IN THE FOODS THEY EAT, BABY

3195
01:54:18,360 --> 01:54:20,400
FORMULA, YOU NAME IT.

3196
01:54:20,400 --> 01:54:26,120
>>YEAH, THAT'S A REALLY
GOOD

3197
01:54:26,120 --> 01:54:26,960
QUESTION.

3198
01:54:26,960 --> 01:54:28,120
YOU KNOW CERC IS EXTREMELY

3199
01:54:28,120 --> 01:54:29,280
IMPORTANT AND THERE'S MANY

3200
01:54:29,280 --> 01:54:30,360
THINGS CAN YOU DO BUT THE KEY

3201
01:54:30,360 --> 01:54:32,160
HERE IS THAT WHEN YOU THINK

3202
01:54:32,160 --> 01:54:34,160
ABOUT HOW YOU SHOULD MESSAGE,

3203
01:54:34,160 --> 01:54:36,680
YOU WANT TO THINK ABOUT

3204
01:54:36,680 --> 01:54:38,840
INCLUSION AND HEALTH EQUITY AS

3205
01:54:38,840 --> 01:54:39,080
WELL.

3206
01:54:39,080 --> 01:54:40,800
AND INCLUDE THAT INTO YOUR

3207
01:54:40,800 --> 01:54:42,120
MESSAGING TO MAKE SURE THAT THE

3208
01:54:42,120 --> 01:54:44,440
MESSAGE WHILE IT'S ACCURATE, IT

3209
01:54:44,440 --> 01:54:46,720
ALSO CAN BE ACTIONABLE, RIGHT?

3210
01:54:46,720 --> 01:54:49,120
SO WE WANT TO THINK ABOUT

3211
01:54:49,120 --> 01:54:51,320
COMMUNITIES WHO MAY LIVE IN FOOD

3212
01:54:51,320 --> 01:54:53,280
DESERTS AND OTHER THINGS THAT

3213
01:54:53,280 --> 01:54:54,920
MAY BE AN OBSTACLE AND THEN WE

3214
01:54:54,920 --> 01:54:56,480
WANT TO INCLUDE HEALTH

3215
01:54:56,480 --> 01:54:58,120
COMMUNICATORS AND HEALTH EQUITY

3216
01:54:58,120 --> 01:55:02,280
SPECIALISTS IN OUR DISCUSSIONS.

3217
01:55:02,280 --> 01:55:04,400
AND WE WANT TO MAKE SURE THAT IN

3218
01:55:04,400 --> 01:55:06,160
OUR MESSAGES WE INCLUDE, AREAS

3219
01:55:06,160 --> 01:55:07,960
WITHIN THOSE COMMUNITIES WHERE

3220
01:55:07,960 --> 01:55:09,840
THEY CAN FIND NUTRITIOUS FOOD

3221
01:55:09,840 --> 01:55:11,560
AND THE PLACES THAT CAN SUPPORT

3222
01:55:11,560 --> 01:55:15,000
THEM, SO I THINK THAT'S 1 OF THE

3223
01:55:15,000 --> 01:55:15,680
KEY ELEMENTS THERE.

3224
01:55:15,680 --> 01:55:17,320
>>RIGHT, SO I REMEMBER,
WHEN

3225
01:55:17,320 --> 01:55:21,040
THERE WERE SOME EVENTS THAT

3226
01:55:21,040 --> 01:55:23,040
INVOLVED CONTAMINATION IN INFANT

3227
01:55:23,040 --> 01:55:23,440
FORMULA.

3228
01:55:23,440 --> 01:55:25,240
AND THIS WAS A CRISIS.

3229
01:55:25,240 --> 01:55:26,920
THIS WAS A MAJOR EVENT.

3230
01:55:26,920 --> 01:55:29,800
THERE WAS A RUN ON ALTERNATE

3231
01:55:29,800 --> 01:55:31,520
SOURCES OF BABY FOOD, IT WAS

3232
01:55:31,520 --> 01:55:33,160
HARD TO FIND, THAT WAS 1 OF THE

3233
01:55:33,160 --> 01:55:34,920
THINGS WE DID, IS WE DID

3234
01:55:34,920 --> 01:55:36,200
COMMUNICATION WORK AROUND TRYING

3235
01:55:36,200 --> 01:55:37,960
TO IDENTIFY ALL THE OPTIONS

3236
01:55:37,960 --> 01:55:39,960
PEOPLE WOULD HAVE TO GIVE THEM

3237
01:55:39,960 --> 01:55:41,600
TAKE HOME MESSAGE TO GIVE THEM

3238
01:55:41,600 --> 01:55:42,880
ACTIONABLE INFORMATION THEY

3239
01:55:42,880 --> 01:55:45,400
COULD USE RATHER THAN JUST

3240
01:55:45,400 --> 01:55:46,400
FEELING DESPERATE.

3241
01:55:46,400 --> 01:55:47,000
SO DOES THAT--

3242
01:55:47,000 --> 01:55:48,360
>>YEAH, AND THAT'S A
REALLY

3243
01:55:48,360 --> 01:55:49,920
GOOD POINT, YOU WANT TO MAKE

3244
01:55:49,920 --> 01:55:53,040
SURE THAT YOU TAKE AWAY THE

3245
01:55:53,040 --> 01:55:53,440
ANXIETY, RIGHT?

3246
01:55:53,440 --> 01:55:56,800
SO IT KIND OF COMES BACK TO THE

3247
01:55:56,800 --> 01:55:58,240
QUESTION ARE THEY UPSET BECAUSE

3248
01:55:58,240 --> 01:56:02,480
THEY THINK IT'S DANGEROUS? 

3249
01:56:02,480 --> 01:56:05,800
OR ARE THEY UPSET BECAUSE--OR DO

3250
01:56:05,800 --> 01:56:08,320
THEY THINK IT'S DANGEROUS SO

3251
01:56:08,320 --> 01:56:10,440
THEY'RE UPSET OR ARE THEY UPSET

3252
01:56:10,440 --> 01:56:11,320
BECAUSE IT'S DANGEROUS, SO YOU

3253
01:56:11,320 --> 01:56:12,160
HAVE TO FIGURE OUT WHICH

3254
01:56:12,160 --> 01:56:13,240
DIRECTION IT IS AND THEN YOU

3255
01:56:13,240 --> 01:56:14,800
MESSAGE IN THAT DIRECTION AND

3256
01:56:14,800 --> 01:56:16,600
INSURE THAT HAVE YOU ACTIONABLE

3257
01:56:16,600 --> 01:56:19,200
ITEMS WITHIN YOUR MESSAGING.

3258
01:56:19,200 --> 01:56:19,600
>>RIGHT, RIGHT.

3259
01:56:19,600 --> 01:56:20,680
THAT MAKES SENSE.

3260
01:56:20,680 --> 01:56:24,720
THAT APPLIES TO SO MUCH.

3261
01:56:24,720 --> 01:56:25,600
SO, THIS IS AN INTERESTING

3262
01:56:25,600 --> 01:56:26,720
QUESTION.

3263
01:56:26,720 --> 01:56:29,680
IT'S 1 THAT YOU AND I HAVE HAD

3264
01:56:29,680 --> 01:56:31,000
TO ADDRESS DIRECTLY SOMETIMES,

3265
01:56:31,000 --> 01:56:32,000
ON RISK COMMUNICATION WHAT

3266
01:56:32,000 --> 01:56:34,000
HAPPENS WHEN AN AGENCY IS NOT

3267
01:56:34,000 --> 01:56:34,280
FIRST OUT.

3268
01:56:34,280 --> 01:56:36,960
PERHAPS WE SHOULD BE FIRST OUT?

3269
01:56:36,960 --> 01:56:38,600
BUT SOMEHOW SOMEONE ELSE HAS

3270
01:56:38,600 --> 01:56:41,760
MANAGED TO TAKE SORT OF THE

3271
01:56:41,760 --> 01:56:42,520
PROMINENT POSITION AND

3272
01:56:42,520 --> 01:56:43,120
RESPONDING TO THAT.

3273
01:56:43,120 --> 01:56:44,880
HOW DO YOU REGAIN THE INITIATIVE

3274
01:56:44,880 --> 01:56:48,160
WHEN OTHERS HAVE BEEN FIRST.

3275
01:56:48,160 --> 01:56:49,200
>>YEAH.

3276
01:56:49,200 --> 01:56:49,880
THAT'S A REALLY GOOD POINT.

3277
01:56:49,880 --> 01:56:53,040
YOU KNOW I THINK THAT SOMETIMES,

3278
01:56:53,040 --> 01:56:55,000
RISK COMMUNICATION, WE WANT TO

3279
01:56:55,000 --> 01:56:56,280
TELL PEOPLE WHAT WE WANT THEM TO

3280
01:56:56,280 --> 01:56:58,160
DO AND I THINK JASON REALLY SAID

3281
01:56:58,160 --> 01:57:00,200
THIS REALLY WELL IN HIS COMMENTS

3282
01:57:00,200 --> 01:57:02,920
EARLIER, THAT YOU WANT TO TELL

3283
01:57:02,920 --> 01:57:04,000
PEOPLE THE THINGS THAT THEY NEED

3284
01:57:04,000 --> 01:57:05,360
TO DO BUT THEN IT DOESN'T

3285
01:57:05,360 --> 01:57:06,680
NECESSARILY COME ABOUT THE RIGHT

3286
01:57:06,680 --> 01:57:09,960
WAY, AND IT'S BETTER TO SHOW THE

3287
01:57:09,960 --> 01:57:11,640
INFORMATION, THE DATA BUT HOW DO

3288
01:57:11,640 --> 01:57:17,040
YOU DO THAT, TO TELL THEM ABOUT

3289
01:57:17,040 --> 01:57:18,840
THE RISK, SO, SO IT'S IMPORTANT

3290
01:57:18,840 --> 01:57:19,880
THAT FIRST WE APOLOGIZE FOR NOT

3291
01:57:19,880 --> 01:57:23,000
BEING THE FIRST 1S OUT, AND THEN

3292
01:57:23,000 --> 01:57:24,600
GIVE OTHERS CREDIT FOR THE

3293
01:57:24,600 --> 01:57:26,880
INFORMATION THAT THEY'VE SHARED

3294
01:57:26,880 --> 01:57:29,160
AND THEN WE HAVE HUMILITY AND

3295
01:57:29,160 --> 01:57:31,920
EMPATHY FOR THOSE THAT WE'RE

3296
01:57:31,920 --> 01:57:38,040
TRYING TO REACH AND IMET --GET

3297
01:57:38,040 --> 01:57:38,760
THAT CONNECTION BACK.

3298
01:57:38,760 --> 01:57:40,440
>>IT MAY BE IMPORTANT TO
POINT

3299
01:57:40,440 --> 01:57:41,600
OUT THAT FIRST 1 OUT MIGHT NOT

3300
01:57:41,600 --> 01:57:43,800
BE THE FIRST 1 TO LISTEN TOO BY

3301
01:57:43,800 --> 01:57:44,720
YOUR AIDEIENCE BECAUSE IT

3302
01:57:44,720 --> 01:57:46,600
DEPENDS ON THE BREDTH OF THEIR

3303
01:57:46,600 --> 01:57:47,920
COMMUNICATION, WHERE IF WE'RE A

3304
01:57:47,920 --> 01:57:49,640
FEDERAL AGENCY, WE'RE HAVE A LOT

3305
01:57:49,640 --> 01:57:50,640
OF PARTNERS SO WE'RE

3306
01:57:50,640 --> 01:57:52,240
COMMUNICATING ACROSS A LOT OF

3307
01:57:52,240 --> 01:57:53,560
CHANNELS, WE MAY NOT BE THE

3308
01:57:53,560 --> 01:57:55,760
FIRST 1 OUT ACROSS THE BOARD BUT

3309
01:57:55,760 --> 01:57:56,400
WE'RE THE FIRST TO COMMUNICATE

3310
01:57:56,400 --> 01:57:58,320
WITH A LOT OF PEOPLE AND THAT

3311
01:57:58,320 --> 01:57:59,360
MAY HELP AS WELL.

3312
01:57:59,360 --> 01:58:00,840
>>YEAH AND ALSO THINKING
ABOUT

3313
01:58:00,840 --> 01:58:01,920
THOSE PARTNERSHIPS THAT WE HAVE,

3314
01:58:01,920 --> 01:58:04,560
THAT WE'RE MAKING SURE THAT WE

3315
01:58:04,560 --> 01:58:05,720
SHARE THOSE MESSAGES SO THAT WE

3316
01:58:05,720 --> 01:58:09,400
CAN REACH SOME PEOPLE THAT ARE

3317
01:58:09,400 --> 01:58:11,240
IN ECHO CHAMBERS THAT MAY NOT

3318
01:58:11,240 --> 01:58:13,120
LISTEN TO US AS AN AGENCY AND

3319
01:58:13,120 --> 01:58:16,160
THAT'S OKAY, WE WANT TO STAY

3320
01:58:16,160 --> 01:58:18,520
AWAY TBR OUR EGO, BECAUSE EKING

3321
01:58:18,520 --> 01:58:21,120
O IS MEN ME AND IT DOESN'T

3322
01:58:21,120 --> 01:58:23,320
MATTER WHO THE MESSAGE COMES

3323
01:58:23,320 --> 01:58:25,160
FROM, IF THE MESSAGE MAKES IT TO

3324
01:58:25,160 --> 01:58:28,040
THE AUDIENCE WE'RE TRYING TO

3325
01:58:28,040 --> 01:58:28,360
CONNECT WITH.

3326
01:58:28,360 --> 01:58:29,760
>>SOMEBODIED LIKE TO
KNOW--THIS

3327
01:58:29,760 --> 01:58:30,840
IS A GOOD FOLLOW UP QUESTION.

3328
01:58:30,840 --> 01:58:35,120
WHAT IS YOUR RECOMMENDATION TO

3329
01:58:35,120 --> 01:58:36,000
BREAK DOWN BARRIERS AND REACH

3330
01:58:36,000 --> 01:58:37,840
THOSE WHO ARE IN ECHO CHAMBERS

3331
01:58:37,840 --> 01:58:39,160
WHO DON'T BELIEVE THE SCIENCE

3332
01:58:39,160 --> 01:58:43,280
AND THEY'RE THE 1S SPREADING

3333
01:58:43,280 --> 01:58:43,920
THIS MISINFORMATION?

3334
01:58:43,920 --> 01:58:44,360
>>GREAT QUESTION.

3335
01:58:44,360 --> 01:58:45,880
THAT IS A GREATER ROLE QUESTION

3336
01:58:45,880 --> 01:58:49,560
AND 1 THAT WE WORK ON ALL THE

3337
01:58:49,560 --> 01:58:50,080
TIME.

3338
01:58:50,080 --> 01:58:54,320
SO WHAT I HAVE FOUND TO BE

3339
01:58:54,320 --> 01:58:55,600
USEFUL IS THINKING ABOUT THE

3340
01:58:55,600 --> 01:58:59,320
COMMUNITY LEADERS THAT ARE IN

3341
01:58:59,320 --> 01:59:00,360
THE COMMUNITIES TO HELP AMPLIFY

3342
01:59:00,360 --> 01:59:05,400
THE MESSAGES THAT WE WANT TO

3343
01:59:05,400 --> 01:59:06,680
REACH, OUR AUDIENCE, AND THEY

3344
01:59:06,680 --> 01:59:08,000
ALSO THINK ABOUT INFLUENCERS

3345
01:59:08,000 --> 01:59:09,280
THAT CAN REACH AUDIENCES THAT WE

3346
01:59:09,280 --> 01:59:12,400
MAY NOT HAVE BEEN ABLE TO.

3347
01:59:12,400 --> 01:59:16,880
A GOOD EXAMPLE OF THIS WAS FOR

3348
01:59:16,880 --> 01:59:20,560
VACCINES, W. H. O. WAS LOOKING

3349
01:59:20,560 --> 01:59:22,840
AT COUNTRIES AND HOW TO REACH

3350
01:59:22,840 --> 01:59:24,320
SOME PEOPLE THAT YOU MAY NOT BE

3351
01:59:24,320 --> 01:59:26,000
ABLE TO REACH THROUGH NORMAL

3352
01:59:26,000 --> 01:59:28,840
CHANNELS AND 1 OF THE SOLUTIONS

3353
01:59:28,840 --> 01:59:31,960
WAS THROUGH SOCCER, INFLUENCERS

3354
01:59:31,960 --> 01:59:32,200
IN SOCCER.

3355
01:59:32,200 --> 01:59:33,560
SO, YOU KNOW KIND OF THINKING

3356
01:59:33,560 --> 01:59:37,000
OUTSIDE THE BOX ON WHO CAN HELP

3357
01:59:37,000 --> 01:59:39,840
YOU, GOES A LONG WAYS, BUT ALSO

3358
01:59:39,840 --> 01:59:43,400
WHEN YOU'RE TRYING TO BREAK DOWN

3359
01:59:43,400 --> 01:59:45,640
THOSE BARRIERS AND REACH PEOPLE,

3360
01:59:45,640 --> 01:59:48,280
SOMETIMES IT MIGHT NOT BE YOU

3361
01:59:48,280 --> 01:59:49,120
THAT REACHES THEM, SOMETIMES IT

3362
01:59:49,120 --> 01:59:53,280
HAS TO BE SOMEONE ELSE AND I

3363
01:59:53,280 --> 01:59:54,200
KNOW--I GAVE THIS PRESENTATION

3364
01:59:54,200 --> 01:59:56,720
LAST YEAR AND I HAD A NURSE ASK

3365
01:59:56,720 --> 02:00:00,120
THE QUESTION THAT HE WAS TRYING

3366
02:00:00,120 --> 02:00:02,400
TOW HARD TO HELP SOMEONE

3367
02:00:02,400 --> 02:00:03,440
UNDERSTAND THE IMPORTANCE OF

3368
02:00:03,440 --> 02:00:05,640
VACCINATIONS AND HE SAID, I JUST

3369
02:00:05,640 --> 02:00:06,160
COULDN'T REACH HIM.

3370
02:00:06,160 --> 02:00:08,160
HE SAID I KNEW I COULDN'T REACH

3371
02:00:08,160 --> 02:00:09,400
HIM, AND I KEPT TRYING AND HE

3372
02:00:09,400 --> 02:00:12,200
GOES AND THEN I HAD TO WATCH MY

3373
02:00:12,200 --> 02:00:13,200
OWN EMOTIONS BECAUSE I KNEW I

3374
02:00:13,200 --> 02:00:21,800
WAS ABOUT TO BRING MY OWN

3375
02:00:21,800 --> 02:00:23,000
EMOTIONAL--YEAH, EMOTIONS INTO

3376
02:00:23,000 --> 02:00:23,400
THE CONVERSATION.

3377
02:00:23,400 --> 02:00:26,000
SO SOMETIMES IT'S JUST NOT

3378
02:00:26,000 --> 02:00:26,280
THROUGH US.

3379
02:00:26,280 --> 02:00:29,880
WHEN I THINK ABOUT THIS, I ALSO

3380
02:00:29,880 --> 02:00:33,920
THINK ABOUT RISK, RIGHT? 

3381
02:00:33,920 --> 02:00:38,760
RISK EQUALS HAZARD PLUS OUTRAGE.

3382
02:00:38,760 --> 02:00:40,680
AND YOU KNOW, WE MAY SEE, WHAT

3383
02:00:40,680 --> 02:00:45,000
WE'RE TRYING TO PROVIDE AS THE

3384
02:00:45,000 --> 02:00:46,200
ANSWERS AND WE HAVE ALL THE

3385
02:00:46,200 --> 02:00:47,720
DAILY BASIS AT TO BACK IT BUT IS

3386
02:00:47,720 --> 02:00:50,800
THAT NECESSARILY THE BEST WAY TO

3387
02:00:50,800 --> 02:00:51,840
GO ABOUT CHANGE?

3388
02:00:51,840 --> 02:00:52,440
IT OFTEN ISN'T.

3389
02:00:52,440 --> 02:00:54,880
SO I'LL GIVE YOU AN EXAMPLE

3390
02:00:54,880 --> 02:00:56,640
BECAUSE RIGHT BEFORE VALENTINE'S

3391
02:00:56,640 --> 02:01:00,240
DAY, SO LET'S SAY, THAT YOU AND

3392
02:01:00,240 --> 02:01:04,320
YOUR SIGNIFICANT OTHER ARE GOING

3393
02:01:04,320 --> 02:01:05,400
TO GO SOMEWHERE AND OUT TO EAT

3394
02:01:05,400 --> 02:01:07,280
AND YOU SAY YOU WANT TO HAVE

3395
02:01:07,280 --> 02:01:08,880
CHINESE FOOD AND YOUR PARTNER

3396
02:01:08,880 --> 02:01:10,320
SAYS I WANT ITALIAN, DO YOU

3397
02:01:10,320 --> 02:01:11,960
THINK IT'S A GOOD IDEA TO SHOW

3398
02:01:11,960 --> 02:01:13,360
THEM THE DATA ON WHY IT'S MORE

3399
02:01:13,360 --> 02:01:17,000
IMPORTANT TO GO TO YOUR

3400
02:01:17,000 --> 02:01:18,680
RESTAURANT THAN THEIRs?

3401
02:01:18,680 --> 02:01:19,000
PROBABLY NOT.

3402
02:01:19,000 --> 02:01:20,480
YOU'RE NOT GOING TO GET SOMEONE

3403
02:01:20,480 --> 02:01:22,600
TO CHANGE IN NASITUATION.

3404
02:01:22,600 --> 02:01:24,320
SO, YOU HAVE TO START SOMEWHERE

3405
02:01:24,320 --> 02:01:26,160
WHERE YOU'RE BOTH ON THE SAME

3406
02:01:26,160 --> 02:01:27,800
LEVEL AND THEN YOU COME UP WITH

3407
02:01:27,800 --> 02:01:31,280
A WAY TO REACH THE OTHER PERSON.

3408
02:01:31,280 --> 02:01:33,720
BUT IF YOU DON'T LEARN THAT WAY,

3409
02:01:33,720 --> 02:01:37,080
YOU WILL CERTAINLY LEARN IT ON

3410
02:01:37,080 --> 02:01:37,600
YOUR NEXT RELATIONSHIP.

3411
02:01:37,600 --> 02:01:39,720
SO YOU JUST HAVE TO BE--YOU HAVE

3412
02:01:39,720 --> 02:01:42,240
TO THINK ABOUT HOW TO MAKE

3413
02:01:42,240 --> 02:01:42,680
CHANGE.

3414
02:01:42,680 --> 02:01:43,160
BUT BOY PROVIDING THE

3415
02:01:43,160 --> 02:01:44,800
INFORMATION BUT IN A WAY THAT IT

3416
02:01:44,800 --> 02:01:47,360
DOESN'T FEEL AS IF YOU'RE

3417
02:01:47,360 --> 02:01:47,960
LUCTURING SOMEONE OR TELLING

3418
02:01:47,960 --> 02:01:50,200
SOMEONE WHAT TO DO, JUST PRESENT

3419
02:01:50,200 --> 02:01:52,200
THE RISK.

3420
02:01:52,200 --> 02:01:52,480
>>OKAY.

3421
02:01:52,480 --> 02:01:53,840
>>THIS NEXT QUESTION, IS
1

3422
02:01:53,840 --> 02:01:55,760
THAT'S ACTUALLY AS SOMEBODY

3423
02:01:55,760 --> 02:01:57,440
WORKS ON DEVELOPMENT

3424
02:01:57,440 --> 02:01:58,040
PARTNERSHIPS, SO THEY'RE NEAR

3425
02:01:58,040 --> 02:02:01,840
AND DEER TO ME.

3426
02:02:01,840 --> 02:02:03,320
SO WHAT RESOURCES ARE AVAILABLE

3427
02:02:03,320 --> 02:02:04,760
TO HELP IF YOU'RE RESPONSIBLE

3428
02:02:04,760 --> 02:02:09,920
FOR GETTING SOMETHING OUT MORE

3429
02:02:09,920 --> 02:02:10,320
LOCALLY?

3430
02:02:10,320 --> 02:02:11,200
AND YET, YOU DON'T NECESSARILY

3431
02:02:11,200 --> 02:02:15,560
HAVE THE SKILL SETS, HOW DO YOU

3432
02:02:15,560 --> 02:02:16,560
MAKE THAT HAPPEN?

3433
02:02:16,560 --> 02:02:18,360
THAT'S REALLY GOOD, YEAH, THAT'S

3434
02:02:18,360 --> 02:02:19,240
WHEN CONNECTING WITH YOUR

3435
02:02:19,240 --> 02:02:20,760
COMMUNITY IS REALLY KEY, KNOWING

3436
02:02:20,760 --> 02:02:22,040
THE COMMUNITY THAT YOU'RE TRYING

3437
02:02:22,040 --> 02:02:25,200
TO REACH OUT TO, BECAUSE

3438
02:02:25,200 --> 02:02:29,800
COMMUNITY LEADERS KNOW THEIR

3439
02:02:29,800 --> 02:02:32,840
COMMUNITY MUCH BETTER THAN OTHER

3440
02:02:32,840 --> 02:02:36,040
PEOPLE WOULD, SO WHEN I THINK

3441
02:02:36,040 --> 02:02:39,080
BACK ABOUT DIFFERENT WAYS TO

3442
02:02:39,080 --> 02:02:42,560
REACH A COMMUNITY, IT IS SO

3443
02:02:42,560 --> 02:02:43,760
ESSENTIAL TO MAKE SURE THAT

3444
02:02:43,760 --> 02:02:45,120
THEY'RE INVOLVED IN THE DECISION

3445
02:02:45,120 --> 02:02:46,800
MAKING BECAUSE THE COMMUNICATION

3446
02:02:46,800 --> 02:02:48,440
CHANNEL, YOU MAY EVEN BE USING

3447
02:02:48,440 --> 02:02:49,520
MAY NOT REACH THE PEOPLE YOU'RE

3448
02:02:49,520 --> 02:02:53,760
TRYING TO REACH, SO, YOU MAY

3449
02:02:53,760 --> 02:02:57,600
NEED TO TALK TO A MINISTER OR A

3450
02:02:57,600 --> 02:02:59,280
RABBI, OR SOMEBODY THAT THEY

3451
02:02:59,280 --> 02:03:01,120
TRUST OR THEIR PHYSICIAN,

3452
02:03:01,120 --> 02:03:02,280
PHYSICIANS ARE WONDERFUL ABOUT

3453
02:03:02,280 --> 02:03:06,240
BEING ABLE TO CONNECT WITH THEIR

3454
02:03:06,240 --> 02:03:07,200
PATIENTS, SO, THINK ABOUT HOW

3455
02:03:07,200 --> 02:03:08,960
YOU'RE GOING TO REACH THAT

3456
02:03:08,960 --> 02:03:11,320
AUDIENCE AND USE THE COMMUNITY

3457
02:03:11,320 --> 02:03:12,920
TO HELP YOU DO THAT.

3458
02:03:12,920 --> 02:03:15,200
>>I JUST WANT TO SAY, ARE
YOU

3459
02:03:15,200 --> 02:03:17,840
WORKING IN THIS SPACE,

3460
02:03:17,840 --> 02:03:18,520
EMERGENCY, SEMIEMERGENCY, NOT

3461
02:03:18,520 --> 02:03:20,160
EMERGENCY AT ALL BUT YOU WILL BE

3462
02:03:20,160 --> 02:03:20,800
COMMUNICATING THROUGH PARTNERS

3463
02:03:20,800 --> 02:03:22,360
AND GETTING THEM TO HELP YOU GET

3464
02:03:22,360 --> 02:03:24,080
THE WORD OUT, DEVELOP YOUR

3465
02:03:24,080 --> 02:03:25,600
PARTNERSHIPS NOW, DON'T WAIT

3466
02:03:25,600 --> 02:03:27,080
TILL YOU REALLY NEED THEM,

3467
02:03:27,080 --> 02:03:29,080
DEVELOP THEM NOW AND YOU WILL

3468
02:03:29,080 --> 02:03:29,600
HAVE AN ESTABLISHED TRUST

3469
02:03:29,600 --> 02:03:30,400
RELATIONSHIP AND THAT WILL MAKE

3470
02:03:30,400 --> 02:03:33,600
IT EASIER TO GET THE WORD OUT.

3471
02:03:33,600 --> 02:03:37,800
>>THAT IS REALLY
IMPORTANT. 

3472
02:03:37,800 --> 02:03:38,240
YES.

3473
02:03:38,240 --> 02:03:38,560
>>OKAY.

3474
02:03:38,560 --> 02:03:45,600
LET'S SEE IF WE HAVE ANYMORE

3475
02:03:45,600 --> 02:03:45,800
HERE.

3476
02:03:45,800 --> 02:03:46,960
ARE THERE GOOD SOURCES OF

3477
02:03:46,960 --> 02:03:49,280
INFORMATION THAT CAN PROVIDE YOU

3478
02:03:49,280 --> 02:03:50,080
WITH INFORMATION QUICKLY BEFORE

3479
02:03:50,080 --> 02:03:53,920
YOU REACH OUT TO THE COMMUNITY?

3480
02:03:53,920 --> 02:03:55,720
I JUST WANT TO SAY HOPEFULLY A

3481
02:03:55,720 --> 02:03:57,080
LOT OF THOSE GOOD SOURCES OF

3482
02:03:57,080 --> 02:03:58,040
INFORMATION ARE THINGS THAT

3483
02:03:58,040 --> 02:04:04,080
PEOPLE WATCHED EARLIER IN THE

3484
02:04:04,080 --> 02:04:04,400
PRESENTATION.

3485
02:04:04,400 --> 02:04:06,280
>>CERC IS 1 OF THOSE KEY

3486
02:04:06,280 --> 02:04:08,880
ELEMENTS AND REMEMBERING THAT

3487
02:04:08,880 --> 02:04:12,640
BUILDING THOSE PARTNERSHIPS AND

3488
02:04:12,640 --> 02:04:13,840
UNDERSTANDING THAT SOMETIMES YOU

3489
02:04:13,840 --> 02:04:15,720
CAN'T REACH PEOPLE THROUGH YOUR

3490
02:04:15,720 --> 02:04:16,640
COMMUNICATION CHANNEL BUT YOU

3491
02:04:16,640 --> 02:04:19,840
MAY BE ABLE TO THROUGH ANOTHER

3492
02:04:19,840 --> 02:04:21,280
CHIEWNICATION CHANNEL, I THINK

3493
02:04:21,280 --> 02:04:24,400
THAT'S AN IMPORTANT PIECE.

3494
02:04:24,400 --> 02:04:28,800
>>AND IF YOU WANT TO
SHARE

3495
02:04:28,800 --> 02:04:30,400
INFORMATION LOCALLY ABOUT A

3496
02:04:30,400 --> 02:04:32,120
LOCAL SITUATION WHERE YOUR

3497
02:04:32,120 --> 02:04:33,400
AGENCY OR YOUR ORGANIZATION

3498
02:04:33,400 --> 02:04:34,480
DOESN'T NECESSARILY HAVE A LOT

3499
02:04:34,480 --> 02:04:36,760
OF EXPERTISE, IF YOU FORMED A

3500
02:04:36,760 --> 02:04:40,680
NUMBER OF LOCAL PARTNERSHIPS,

3501
02:04:40,680 --> 02:04:41,880
THEY WERE THE JUST GETTING THE

3502
02:04:41,880 --> 02:04:43,000
INFORMATION OUT, THEY'RE

3503
02:04:43,000 --> 02:04:44,440
RESOURCES, THEY CAN HELP YOU GET

3504
02:04:44,440 --> 02:04:46,040
THE DETAILS RIGHT.

3505
02:04:46,040 --> 02:04:47,160
>>YEAH, AN GOOD EXAMPLE
WOULD

3506
02:04:47,160 --> 02:04:50,480
BE WHEN WE WERE DEALING WITH

3507
02:04:50,480 --> 02:04:54,200
ZIKA, RIGHT? 

3508
02:04:54,200 --> 02:04:59,200
THERE ARE PLACES WHERE DENG UE

3509
02:04:59,200 --> 02:05:03,320
IS AN ENDEMIC, IT'S ENDEMIC IN

3510
02:05:03,320 --> 02:05:06,960
SOME PLACES SO DENG UE, WE KNEW

3511
02:05:06,960 --> 02:05:09,080
IT WAS ENDEMIC AND WE KNEW WE

3512
02:05:09,080 --> 02:05:10,960
NEEDED TO REACH PEOPLE ABOUT

3513
02:05:10,960 --> 02:05:14,840
SWR, IKA AND THE RISKS

3514
02:05:14,840 --> 02:05:17,640
ASSOCIATED WITH ZIKA, AND WE

3515
02:05:17,640 --> 02:05:20,200
WEREN'T SURE HOW TO DID THAT, IT

3516
02:05:20,200 --> 02:05:21,120
OF THE COMMUNITIES THAT HELPED

3517
02:05:21,120 --> 02:05:22,240
WITH THE PIECES BECAUSE THE KEY

3518
02:05:22,240 --> 02:05:23,440
THERE WAS THAT WE WANTED TO MAKE

3519
02:05:23,440 --> 02:05:27,960
SURE WE TALKED ABOUT THE RISKS

3520
02:05:27,960 --> 02:05:29,120
RELATED TO ZIKA AND WHY IT WAS

3521
02:05:29,120 --> 02:05:30,480
IMPORTANT TO TAKE THE MEASURES

3522
02:05:30,480 --> 02:05:32,320
THAT NEEDED TO BE TAKEN AND THEY

3523
02:05:32,320 --> 02:05:33,720
ALSO KNEW THE COMMUNICATION

3524
02:05:33,720 --> 02:05:36,920
CHANNEL SO 1 OF THE THINGS THAT

3525
02:05:36,920 --> 02:05:40,160
WE SAW WAS PUBLIC ANNOUNCEMENTS

3526
02:05:40,160 --> 02:05:41,360
BEING PLACED IN MOVIE THEATERS,

3527
02:05:41,360 --> 02:05:42,920
SO BEFORE YOU WATCHED YOUR

3528
02:05:42,920 --> 02:05:45,480
MOVIE, YOU WOULD SEE THAT

3529
02:05:45,480 --> 02:05:48,800
ANNOUNCEMENT OR INFO GRAPHICS

3530
02:05:48,800 --> 02:05:50,320
PLACED THROUGHOUT THE AIRPORTS,

3531
02:05:50,320 --> 02:05:52,720
SO DIFFERENT WAYS TO KIND OF

3532
02:05:52,720 --> 02:05:59,000
REACH AUDIENCES THROUGH

3533
02:05:59,000 --> 02:05:59,600
DIFFERENT MEANS.

3534
02:05:59,600 --> 02:06:00,280
>>ONE LAST QUESTION FOR
YOU AND

3535
02:06:00,280 --> 02:06:02,640
THEN WE WILL GO TO ANOTHER

3536
02:06:02,640 --> 02:06:03,800
BREAK, AND--SO, FOR PEOPLE

3537
02:06:03,800 --> 02:06:07,080
WORKING IN THIS SPACE, WHO WANT

3538
02:06:07,080 --> 02:06:09,360
TO DEAL WITH THE VERY EMOTIONAL

3539
02:06:09,360 --> 02:06:11,480
AND SORT OF HIGHLY INTENSE

3540
02:06:11,480 --> 02:06:13,880
TOPICS THAT WE'RE TALKING ABOUT

3541
02:06:13,880 --> 02:06:17,680
HERE, WOULD IT BE ADVISABLE FOR

3542
02:06:17,680 --> 02:06:20,040
THEM TO READ OUT AND LEARN CERC,

3543
02:06:20,040 --> 02:06:24,280
THERE MIGHT BE SOME SHAMELESS

3544
02:06:24,280 --> 02:06:25,040
SELF-PROMOTION HERE, SORRY

3545
02:06:25,040 --> 02:06:26,840
EVERYONE, BUT WOULD YOU ADVISE

3546
02:06:26,840 --> 02:06:29,040
THEY LEARN THE CERC

3547
02:06:29,040 --> 02:06:29,360
METHODOLOGIES.

3548
02:06:29,360 --> 02:06:29,800
>>MOST CERTAINLY.

3549
02:06:29,800 --> 02:06:31,720
IT CAN BE VERY HELPFUL, NOT JUST

3550
02:06:31,720 --> 02:06:33,880
IN OUR DAY JOBS BUT IT CAN ALSO

3551
02:06:33,880 --> 02:06:35,880
BE HELPFULFUL IN OUR PERSONAL

3552
02:06:35,880 --> 02:06:39,120
LIVES, I CAN CERTAINLY SPEAK

3553
02:06:39,120 --> 02:06:40,520
FROM--I'M FROM A SMALL TOWN IN

3554
02:06:40,520 --> 02:06:42,280
TENNESSEE IF YOU DIDN'T KNOW

3555
02:06:42,280 --> 02:06:44,440
THAT BY HOW SLOW I TALK, YOU NOW

3556
02:06:44,440 --> 02:06:49,680
KNOW, BUT I HAD SOME DIFFICULTY

3557
02:06:49,680 --> 02:06:51,000
TRYING TO CONVINCE EVEN MY OWN

3558
02:06:51,000 --> 02:06:55,000
MOTHER ABOUT THE IMPORTANCE OF A

3559
02:06:55,000 --> 02:06:56,120
VACCINATION AND I DIDN'T WANT TO

3560
02:06:56,120 --> 02:06:57,680
TELL ME MOM WHAT TO DO BECAUSE

3561
02:06:57,680 --> 02:06:58,840
THAT CERTAINLY WAS NOT GOING TO

3562
02:06:58,840 --> 02:07:01,200
GO OVER VERY WELL.

3563
02:07:01,200 --> 02:07:03,040
SO I HAD TO START THE

3564
02:07:03,040 --> 02:07:06,600
CONVERSATION OF WHY ARE YOU

3565
02:07:06,600 --> 02:07:06,840
AFRAID?

3566
02:07:06,840 --> 02:07:09,200
WHY AREN'T YOU CONSIDERING THIS?

3567
02:07:09,200 --> 02:07:11,880
AND SHE SAID WELL, IF I DO THIS,

3568
02:07:11,880 --> 02:07:13,720
THEN I'M GOING TO HAVE A HIGHER

3569
02:07:13,720 --> 02:07:16,320
RISK OF A HEART ATTACK.

3570
02:07:16,320 --> 02:07:17,760
AND SO THEN I HAD TO GO THROUGH

3571
02:07:17,760 --> 02:07:20,080
WHY DO YOU FEEL THIS WAY AND SHE

3572
02:07:20,080 --> 02:07:22,600
SAID, THAT SHE HEARD THAT PEOPLE

3573
02:07:22,600 --> 02:07:24,960
HAD AND THEN WE SAT DOWN AND WE

3574
02:07:24,960 --> 02:07:30,120
LOOKEDDA AT DATA OUT OF THE

3575
02:07:30,120 --> 02:07:30,920
GENERAL POPULATION, WITHOUT

3576
02:07:30,920 --> 02:07:32,840
HAVING THIS OR HAVING--IT DID

3577
02:07:32,840 --> 02:07:34,360
NOT MATTER, HOW MANY PEOPLE HAVE

3578
02:07:34,360 --> 02:07:36,240
HEART ATTACKS, AND THEN OUT OF

3579
02:07:36,240 --> 02:07:37,680
THAT WHAT DO THOSE NUMBERS LOOK

3580
02:07:37,680 --> 02:07:39,440
LIKE SO THAT SHE COULD SEE THE

3581
02:07:39,440 --> 02:07:44,120
NUMBERS DID NOT CHANGE. 

3582
02:07:44,120 --> 02:07:46,480
SO, IT'S REALLY IMPORTANT THAT

3583
02:07:46,480 --> 02:07:47,800
WE DON'T LECTURE PEOPLE OR TRY

3584
02:07:47,800 --> 02:07:49,680
TO TELL PEOPLE WHAT TO DO BUT TO

3585
02:07:49,680 --> 02:07:51,320
JUST SHOW THE RISKS SO THAT THEY

3586
02:07:51,320 --> 02:07:55,480
CAN MAKE THEIR OWN DECISIONS.

3587
02:07:55,480 --> 02:07:55,920
>>OKAY.

3588
02:07:55,920 --> 02:07:58,440
AND ALL RIGHT, SO THAT'S ALL THE

3589
02:07:58,440 --> 02:07:59,120
QUESTIONS WE RECEIVED.

3590
02:07:59,120 --> 02:08:01,360
SO WE'RE GOING TO ACHE 15 MINUTE

3591
02:08:01,360 --> 02:08:01,600
BREAK NOW.

3592
02:08:01,600 --> 02:08:02,880
SO THAT MEANS WE WILL START

3593
02:08:02,880 --> 02:08:06,360
AGAIN AT 2:00 OR SHORTLY AFTER

3594
02:08:06,360 --> 02:08:06,560
2.

3595
02:08:06,560 --> 02:08:09,000
SO PLEASE JOIN US AGAIN IN 15

3596
02:08:09,000 --> 02:08:10,840
MINUTES FOR THE PANEL

3597
02:08:10,840 --> 02:08:11,560
DISCUSSION, IT SHOULD BE REALLY

3598
02:08:11,560 --> 02:08:13,080
INTERESTING, THIS IS THE PART

3599
02:08:13,080 --> 02:08:14,440
WHERE WE BRING EVERYTHING

3600
02:08:14,440 --> 02:08:16,520
TOGETHER AND KIND OF THINK ABOUT

3601
02:08:16,520 --> 02:08:16,840
THE FUTURE.

3602
02:08:16,840 --> 02:08:19,120
DURING THE BREAK IF YOU HAVE ANY

3603
02:08:19,120 --> 02:08:21,200
ON-TOPIC QUESTIONS FOR THE

3604
02:08:21,200 --> 02:08:22,600
PANELISTS, PLEASE ENTER THEM

3605
02:08:22,600 --> 02:08:24,680
USING THE LINK UNDER YOUR

3606
02:08:24,680 --> 02:08:26,080
STREAMING WINDOW. 

3607
02:08:26,080 --> 02:08:31,280
THANK YOU, EVERYONE.

3608
02:08:31,280 --> 02:08:32,400
>> HELLO AND WELCOME BACK
TO

3609
02:08:32,400 --> 02:08:34,840
OUR FINAL SESSION OF THE

3610
02:08:34,840 --> 02:08:36,240
BRIDGING THE BIOLOGICAL AND

3611
02:08:36,240 --> 02:08:37,880
COMMUNICATION SCIENCES ON

3612
02:08:37,880 --> 02:08:38,360
NUTRIENTS AND VIRMTAL

3613
02:08:38,360 --> 02:08:41,120
CONTAMINANTS IN FOODS TO SUPPORT

3614
02:08:41,120 --> 02:08:41,920
CHILD DEVELOPMENT WORKSHOP AND

3615
02:08:41,920 --> 02:08:43,680
NOW, IT IS MY PLEASURE TO HAND

3616
02:08:43,680 --> 02:08:45,000
IT OVER TO JONATHAN TO

3617
02:08:45,000 --> 02:08:47,560
BEGENERATED OUR FINAL SESSION OF

3618
02:08:47,560 --> 02:08:48,520
THE WORKSHOP.

3619
02:08:48,520 --> 02:08:49,680
TAKE IT AWAY JONATHAN.

3620
02:08:49,680 --> 02:08:51,240
>>ALL RIGHT, THIS IS THE
PART

3621
02:08:51,240 --> 02:08:53,760
I'M MOST LOOKING FORWARD TO.

3622
02:08:53,760 --> 02:08:55,840
SO REAL QUICK BEFORE WE GET

3623
02:08:55,840 --> 02:08:58,800
STARTED I WANT TO SAY WELCOME

3624
02:08:58,800 --> 02:08:59,200
BACK.

3625
02:08:59,200 --> 02:09:00,680
THANK YOU EVERYONE FOR STILL

3626
02:09:00,680 --> 02:09:01,200
BEING WITH US.

3627
02:09:01,200 --> 02:09:03,040
THIS WILL BE AN OPEN

3628
02:09:03,040 --> 02:09:03,920
CONVERSATION WITH SOAEVERL

3629
02:09:03,920 --> 02:09:04,920
PANELISTS WHERE WE TAKE THE

3630
02:09:04,920 --> 02:09:07,520
INFORMATION FROM THE PROCEEDING

3631
02:09:07,520 --> 02:09:08,640
PRESENTATIONS, BEARING IN MIND

3632
02:09:08,640 --> 02:09:12,960
THE PROFESSIONAL COMMUNICATION

3633
02:09:12,960 --> 02:09:15,720
STRATEGIES DESCRIBED IN ANNA'S

3634
02:09:15,720 --> 02:09:17,280
PRESENTATION AND WITH OUR

3635
02:09:17,280 --> 02:09:19,160
CURRENT ACTIVITIES AND HOW WE

3636
02:09:19,160 --> 02:09:20,200
MIGHT CONSIDER EXPANDING OR

3637
02:09:20,200 --> 02:09:21,400
CHANGING THE ACTIVITIES IN THE

3638
02:09:21,400 --> 02:09:21,680
FUTURE.

3639
02:09:21,680 --> 02:09:23,000
A QUICK NOTE FOR THE AUDIENCE,

3640
02:09:23,000 --> 02:09:24,640
THIS IS A DISCUSSION ABOUT

3641
02:09:24,640 --> 02:09:25,960
TACTICS AND STRATEGIES WE CAN

3642
02:09:25,960 --> 02:09:28,400
USE FOR FUTURE COMMUNICATIONS

3643
02:09:28,400 --> 02:09:30,240
AND COMMUNICATIONS PLANS RELATED

3644
02:09:30,240 --> 02:09:31,800
TO TOXINS AND NUTRITION.

3645
02:09:31,800 --> 02:09:34,200
OUR DISCUSSION TODAY DOES NOT

3646
02:09:34,200 --> 02:09:36,920
REPRESENT AND SHOULD NOT BE

3647
02:09:36,920 --> 02:09:37,760
CONSTRUED TO REPRESENT ANY

3648
02:09:37,760 --> 02:09:39,840
AGENCIES DETERMINE NATION OR

3649
02:09:39,840 --> 02:09:40,320
POLICY.

3650
02:09:40,320 --> 02:09:41,720
THIS CONVERSATION AND THE

3651
02:09:41,720 --> 02:09:43,120
FEEDBACK WE RECEIVE MAY BE USED

3652
02:09:43,120 --> 02:09:46,080
TO INFORM FUTURE PLANNING.

3653
02:09:46,080 --> 02:09:47,520
SO WE HAVE DISCUSSION QUESTIONS

3654
02:09:47,520 --> 02:09:48,880
PLANNED BUT AFTER THAT, WE

3655
02:09:48,880 --> 02:09:51,800
INTEND TO TAKE A FEW ON TOPIC

3656
02:09:51,800 --> 02:09:53,000
QUESTIONS FROM THE AUDIENCE FOR

3657
02:09:53,000 --> 02:09:56,920
DISCUSSION IF YOU HAVE ANY

3658
02:09:56,920 --> 02:09:57,560
QUESTIONS.

3659
02:09:57,560 --> 02:10:00,640
WE HAVE SEVERAL PANELISTS TODAY

3660
02:10:00,640 --> 02:10:06,440
FROM CDC WE HAVE ME JONATHAN

3661
02:10:06,440 --> 02:10:15,120
LYNCH COMMANDER ANAA KHAN,

3662
02:10:15,120 --> 02:10:18,840
PERRI RU CKART, AND ART CHANG

3663
02:10:18,840 --> 02:10:20,480
AND DANIEL MANDEL, THE ASSOCIATE

3664
02:10:20,480 --> 02:10:23,840
DIRECTOR FORPOLICY AND DIVISION

3665
02:10:23,840 --> 02:10:24,920
OF LABORATORY SCIENCES.

3666
02:10:24,920 --> 02:10:27,800
FROM FDA WE HAVE SARAH,ICLE EXPE

3667
02:10:27,800 --> 02:10:30,680
STEVE, AND FROM EPA WE HAVE

3668
02:10:30,680 --> 02:10:32,840
SARAH BRADLEY.

3669
02:10:32,840 --> 02:10:34,880
SO PANELISTS PLEASE SHOW

3670
02:10:34,880 --> 02:10:39,000
YOURSELF, GET ON CAMERA, LET'S

3671
02:10:39,000 --> 02:10:39,920
SEE EVERYONE.

3672
02:10:39,920 --> 02:10:42,600
ART, YOU'RE LOOKING GREAT TODAY.

3673
02:10:42,600 --> 02:10:44,680
LOOKS LIKE WE'RE WAITING FOR A

3674
02:10:44,680 --> 02:10:48,200
COUPLE PEOPLE, THERE WE GO, WE

3675
02:10:48,200 --> 02:10:54,680
HAVE PERRI, WE HAVE STEVE, HI,

3676
02:10:54,680 --> 02:10:54,880
STEVE.

3677
02:10:54,880 --> 02:10:56,400
WE WERE REALLY THRILLED TO SEE

3678
02:10:56,400 --> 02:10:57,320
HOW MUCH COMMUNICATION

3679
02:10:57,320 --> 02:10:59,400
CONVERSATION YOU HAD IN YOUR

3680
02:10:59,400 --> 02:11:00,040
PRESENTATION YESTERDAY, STEVE.

3681
02:11:00,040 --> 02:11:06,080
THAT  WAS GOOD STOWF.

3682
02:11:06,080 --> 02:11:07,960
SO FIRST DISCUSSION TOPIC, FOR

3683
02:11:07,960 --> 02:11:10,200
SOURCES OF EXPOSE ARE WHERE WE

3684
02:11:10,200 --> 02:11:11,480
HAVE RESISTING POLICY OR

3685
02:11:11,480 --> 02:11:12,160
ADEQUATE DATA LAWEDDER DALE

3686
02:11:12,160 --> 02:11:13,560
CONSIDERATIONS SHOULD WE TAKE

3687
02:11:13,560 --> 02:11:15,560
INTO ACCOUNT WHEN DECIDING WHICH

3688
02:11:15,560 --> 02:11:17,880
SOURCES OF EXPOSURE, WE FOCUS ON

3689
02:11:17,880 --> 02:11:18,240
FOR THE PUBLIC.

3690
02:11:18,240 --> 02:11:19,920
WHEN WE SAY SOURCES OF EXPOSURE,

3691
02:11:19,920 --> 02:11:24,400
IT'S LIKE FOOD ITEMS, BEVERAGES.

3692
02:11:24,400 --> 02:11:26,840
THINGS WE WOULD CONSUME, WHICH

3693
02:11:26,840 --> 02:11:28,040
THINGS SHOULD WE TAKE INTO

3694
02:11:28,040 --> 02:11:29,040
CONSIDERATION WITH THESE

3695
02:11:29,040 --> 02:11:30,080
COMMUNICATION EFFORTS AND I WILL

3696
02:11:30,080 --> 02:11:34,280
START IF WE CAN WITH OUR FDA

3697
02:11:34,280 --> 02:11:35,240
COLLEAGUES AND KELLIE BECAUSE I

3698
02:11:35,240 --> 02:11:37,040
KNOW KELLIE HAS A LOT TO SAY

3699
02:11:37,040 --> 02:11:38,200
ABOUT THIS TOPIC.

3700
02:11:38,200 --> 02:11:40,040
>>YEAH, NO LACK OF
REASON,

3701
02:11:40,040 --> 02:11:42,040
THAT'S WHY I'M SO EXCITED WE'RE

3702
02:11:42,040 --> 02:11:43,560
HAVING THIS WORKSHOP, SO, YOU

3703
02:11:43,560 --> 02:11:47,960
KNOW AS WE HEARD THROUGHOUT THIS

3704
02:11:47,960 --> 02:11:48,560
WORKSHOP, ENVIRONMENTAL

3705
02:11:48,560 --> 02:11:50,000
CONTAMINANTS ARE IN THE SOIL,

3706
02:11:50,000 --> 02:11:51,320
THEY'RE IN THE WATER, THEY'RE IN

3707
02:11:51,320 --> 02:11:53,680
THE AIR, THEY GET INTO FOODS

3708
02:11:53,680 --> 02:11:56,680
WHERE THEY'RE GROWN, RAISED

3709
02:11:56,680 --> 02:11:57,240
PROCESSED.

3710
02:11:57,240 --> 02:11:59,560
SO WE DO EVALUATE AND CONSIDER

3711
02:11:59,560 --> 02:12:01,040
EXPOSURES FROM FOODS ACROSS THE

3712
02:12:01,040 --> 02:12:03,000
INN TIRE FOOD SUPPLY.

3713
02:12:03,000 --> 02:12:05,040
BUT DECISIONS ALSO HAVE TO BE

3714
02:12:05,040 --> 02:12:08,160
MADE ON WHERE TO FOCUS TO

3715
02:12:08,160 --> 02:12:09,560
PROVIDE THE GREATEST BENEFITS TO

3716
02:12:09,560 --> 02:12:11,480
PUBLIC HEALTH AND MORE

3717
02:12:11,480 --> 02:12:12,240
MESSAGING.

3718
02:12:12,240 --> 02:12:14,840
SO FOR NUTRITION, WE FOCUS ON

3719
02:12:14,840 --> 02:12:17,040
FOOD SOURCES OF MICRONUTRIENTS

3720
02:12:17,040 --> 02:12:18,480
THAT DATA SHOW ARE UNDERCONSUMED

3721
02:12:18,480 --> 02:12:19,680
IN THE DIETS OF CHILDREN AND WE

3722
02:12:19,680 --> 02:12:23,160
HEARD A LOT ABOUT THAT

3723
02:12:23,160 --> 02:12:25,920
YESTERDAY, AND THEN IN MY

3724
02:12:25,920 --> 02:12:26,880
PRESENTATION TODAY, I TALKED

3725
02:12:26,880 --> 02:12:31,600
ABOUT FOOD SOURCES OF SPECIFIC

3726
02:12:31,600 --> 02:12:34,040
NUTRIENTS FOR HEALTH AND THEN

3727
02:12:34,040 --> 02:12:34,960
ENVIRONMENTAL CONTAMINANTS WE

3728
02:12:34,960 --> 02:12:36,320
CAN LOOK AT DIFFERENT CATEGORIES

3729
02:12:36,320 --> 02:12:38,440
OF FOODS THAT ARE MOST COMMONLY

3730
02:12:38,440 --> 02:12:39,000
CONSUMED AND THEN FOR THE

3731
02:12:39,000 --> 02:12:40,200
APPROXIMATE UBIQUITINNATION

3732
02:12:40,200 --> 02:12:41,800
ELECTRIC WHY TO FOCUS ON WHAT

3733
02:12:41,800 --> 02:12:42,760
PARENTS AND CAREGIVERS CAN

3734
02:12:42,760 --> 02:12:44,440
ACTUALLY DO SOMETHING ABOUT.

3735
02:12:44,440 --> 02:12:47,560
SO FOR EXAMPLE, IN THE ADVICE WE

3736
02:12:47,560 --> 02:12:50,800
HAVE ON THE WEBPAGE FOR THE FDA

3737
02:12:50,800 --> 02:12:51,640
ABOUT ENVIRONMENTAL CONTAMINANTS

3738
02:12:51,640 --> 02:12:53,880
AND HEALTHY EATING FOR OLDER

3739
02:12:53,880 --> 02:12:56,560
INFANTS, WE GIVE ADVICE ON HOW

3740
02:12:56,560 --> 02:12:59,960
PARENT CANS FEED THEIR BABIES

3741
02:12:59,960 --> 02:13:01,600
IRON RINCH AND ZINC RICH FOODS.

3742
02:13:01,600 --> 02:13:04,800
SO I THINK THE IDEA IS THAT

3743
02:13:04,800 --> 02:13:06,520
WE'RE TALKING ABOUT

3744
02:13:06,520 --> 02:13:07,320
ENVIRONMENTAL CONTAMINANTS THAT

3745
02:13:07,320 --> 02:13:08,960
REALLY CAN SPAN THE ENTIRE FOOD

3746
02:13:08,960 --> 02:13:11,360
SUPPLY, WE HAVE TO IDENTIFY THE

3747
02:13:11,360 --> 02:13:13,680
MESSAGES THAT PARENT CANS DO

3748
02:13:13,680 --> 02:13:16,880
SOMETHING ABOUT AND THE FOODS

3749
02:13:16,880 --> 02:13:18,720
THAT ACTUALLY, IF YOU MAKE A

3750
02:13:18,720 --> 02:13:19,640
DIFFERENT DECISION ABOUT THAT

3751
02:13:19,640 --> 02:13:21,280
FOOD, IT ACTUALLY CAN HAVE A

3752
02:13:21,280 --> 02:13:22,560
PUBLIC HEALTH IMPACT TO HAVE

3753
02:13:22,560 --> 02:13:24,920
SOME PLACE TO BE ABLE TO FOCUS

3754
02:13:24,920 --> 02:13:25,400
OUR EFFORTS.

3755
02:13:25,400 --> 02:13:25,880
>>RIGHT.

3756
02:13:25,880 --> 02:13:27,880
THAT MAKES SENSE.

3757
02:13:27,880 --> 02:13:32,520
SO, THINGS PARENTS CAN DO

3758
02:13:32,520 --> 02:13:33,800
SOMETHING ABOUT, THAT'S A REALLY

3759
02:13:33,800 --> 02:13:35,000
KEY POINT AND I KNOW THAT

3760
02:13:35,000 --> 02:13:36,360
THERE'S A LOT OF SITUATIONS

3761
02:13:36,360 --> 02:13:39,440
WHERE PARENTS MAY MOT BE AWARE

3762
02:13:39,440 --> 02:13:40,360
AND THAT WE'RE ALSO STRUGGLING

3763
02:13:40,360 --> 02:13:43,320
WITH THE FACT THAT IT'S SUCH AN

3764
02:13:43,320 --> 02:13:44,760
INTIMIDATING TOPIC FOR PARENTS.

3765
02:13:44,760 --> 02:13:46,800
IT'S REALLY KIND OF FRIGHTENING.

3766
02:13:46,800 --> 02:13:48,800
DO YOU HAVE ANY OTHER FDA

3767
02:13:48,800 --> 02:13:58,120
COMMENTS ON WHAT KELLIE WAS

3768
02:13:58,120 --> 02:13:58,720
SAYING?

3769
02:13:58,720 --> 02:13:59,600
NO?

3770
02:13:59,600 --> 02:13:59,800
OKAY.

3771
02:13:59,800 --> 02:14:01,440
WELL IN THAT CASE LTD.'S TALK

3772
02:14:01,440 --> 02:14:03,560
ABOUT ACCESS TO CONTAMINATED

3773
02:14:03,560 --> 02:14:06,320
FOODS BECAUSE OR TO

3774
02:14:06,320 --> 02:14:07,040
NONCONTAMINATED FOODS BECAUSE 1

3775
02:14:07,040 --> 02:14:08,800
OF THE THINGS THAT ANNA

3776
02:14:08,800 --> 02:14:10,640
MENTIONED WAS FOOD DESERTS AND

3777
02:14:10,640 --> 02:14:12,280
THE INABILITY TO ACCESS CERTAIN

3778
02:14:12,280 --> 02:14:14,040
KINDS OF HIGHER QUALITY FOODS.

3779
02:14:14,040 --> 02:14:16,400
TO WHAT EXTENT IS THAT A

3780
02:14:16,400 --> 02:14:16,920
CONCERN.

3781
02:14:16,920 --> 02:14:18,080
HOW DO WE COMMUNICATE ABOUT HOW

3782
02:14:18,080 --> 02:14:21,080
TO ACCESS THESE HIGHER QUALITY

3783
02:14:21,080 --> 02:14:21,400
FOODS?

3784
02:14:21,400 --> 02:14:26,880
ANY THOUGHTS IN THAT SPACE?

3785
02:14:26,880 --> 02:14:27,120
.

3786
02:14:27,120 --> 02:14:29,000
I WILL GO BACK TO KELLIE FIRST,

3787
02:14:29,000 --> 02:14:30,040
WHAT ARE YOUR THOUGHTS ON THAT

3788
02:14:30,040 --> 02:14:30,280
SPACE.

3789
02:14:30,280 --> 02:14:31,680
>>WELL OF COURSE WHEN I
THINK

3790
02:14:31,680 --> 02:14:33,680
ABOUT THESE HIGHER QUALITY FOODS

3791
02:14:33,680 --> 02:14:36,360
I THINK ABOUT THE DIETARY

3792
02:14:36,360 --> 02:14:37,680
GUIDELINES FOR AMERICANS AND SO

3793
02:14:37,680 --> 02:14:39,040
I THINK THAT'S INCREDIBLY

3794
02:14:39,040 --> 02:14:42,680
IMPORTANT IS TO BE ABLE TO TAKE

3795
02:14:42,680 --> 02:14:44,480
THE DIETARY GUIDELINES WHICH IS

3796
02:14:44,480 --> 02:14:49,160
OUR NATIONAL NUTRITION POLICY IN

3797
02:14:49,160 --> 02:14:50,680
THE UNITED STATES AND IS

3798
02:14:50,680 --> 02:14:52,520
REQUIRED BY LAW TO BE

3799
02:14:52,520 --> 02:14:53,560
IMPLEMENTED AND ANY FEDERAL

3800
02:14:53,560 --> 02:14:55,680
NUTRITION OR HEALTH PROGRAM AND

3801
02:14:55,680 --> 02:14:57,040
IS BASED ON THE RELATIONSHIP

3802
02:14:57,040 --> 02:14:58,280
BETWEEN FOOD INTAKE AND CHILD

3803
02:14:58,280 --> 02:15:00,440
BIRTH AND DEVELOPMENT AND FOOD

3804
02:15:00,440 --> 02:15:02,040
INTAKE AND HEALTH AND PREVENTION

3805
02:15:02,040 --> 02:15:03,520
OF CHRONIC DISEASE ACROSS THE

3806
02:15:03,520 --> 02:15:05,800
LIFE SPAN AND BE ABLE TO

3807
02:15:05,800 --> 02:15:07,640
INCREASE ACCESS TO THOSE FOODS

3808
02:15:07,640 --> 02:15:09,520
WHICH I THINK ALL OF OUR

3809
02:15:09,520 --> 02:15:12,640
EXISTING FOOD PROGRAMS, TARGET

3810
02:15:12,640 --> 02:15:13,520
SPECIFICALLY, DOING THAT.

3811
02:15:13,520 --> 02:15:16,040
AND SO, I DO THINK THAT IS A

3812
02:15:16,040 --> 02:15:17,960
GREAT OPPORTUNITY HERE FOR

3813
02:15:17,960 --> 02:15:19,480
OUTREACH IS TO ENCOURAGE, THOSE

3814
02:15:19,480 --> 02:15:22,560
WHO MAY BE ELIGIBLE FOR FEDERAL

3815
02:15:22,560 --> 02:15:25,200
FEEDING PROGRAMS, WHO MAY NOT BE

3816
02:15:25,200 --> 02:15:25,880
PARTICIPATING TO ACTUALLY

3817
02:15:25,880 --> 02:15:27,320
PARTICIPATE AND I DO KNOW THAT

3818
02:15:27,320 --> 02:15:29,640
THE USDA HAS A LARGE UNDERTAKING

3819
02:15:29,640 --> 02:15:33,840
TO BE ABLE TO EXPAND THEIR REACH

3820
02:15:33,840 --> 02:15:35,640
INTO THOSE--THAT GROUP OF FOLK

3821
02:15:35,640 --> 02:15:37,320
WHO IS ARE ELIGIBLE FOR FOOD

3822
02:15:37,320 --> 02:15:39,440
ASSISTANCE BUT ARE NOT GETTING

3823
02:15:39,440 --> 02:15:40,480
FOOD ASSISTANCE, PARTICULARLY

3824
02:15:40,480 --> 02:15:44,920
THINGS LIKE THE WIC PROGRAM.

3825
02:15:44,920 --> 02:15:47,920
AND THEN WHEN WE THINK ABOUT

3826
02:15:47,920 --> 02:15:48,920
COMMUNICATING ABOUT HOW

3827
02:15:48,920 --> 02:15:51,600
NUTRITION CAN REALLY HELP

3828
02:15:51,600 --> 02:15:53,120
PROTECT PEOPLE, I THINK 1 OF THE

3829
02:15:53,120 --> 02:15:54,160
MOST IMPORTANT THINGS WE CAN DO

3830
02:15:54,160 --> 02:15:56,720
IS WHAT WE'RE DOING TBH THIS

3831
02:15:56,720 --> 02:15:59,000
WORKSHOP WHICH IS TALKING ABOUT

3832
02:15:59,000 --> 02:15:59,640
NUTRITION AND TOXICOLOGY

3833
02:15:59,640 --> 02:16:00,760
TOGETHER, YOU KNOW CONSIDERING

3834
02:16:00,760 --> 02:16:04,600
THE SCIENCE ON BOTH ASPECTS

3835
02:16:04,600 --> 02:16:06,120
TOGETHER AND NOT IN SILOS.

3836
02:16:06,120 --> 02:16:14,240
YOU KNOW AND I THINK OUR BEST

3837
02:16:14,240 --> 02:16:16,320
AD--FISH ADVICE IS A PRIME

3838
02:16:16,320 --> 02:16:19,840
EXAMPLE OF THE HISTORY OF ADVICE

3839
02:16:19,840 --> 02:16:20,720
OF MOVING IN THIS DIRECTION.

3840
02:16:20,720 --> 02:16:23,560
SO THE MAIN PURPOSE OF OUR FDA,

3841
02:16:23,560 --> 02:16:26,160
EPA FISH ADVICE IS TO GUIDE

3842
02:16:26,160 --> 02:16:26,800
THOSE VULNERABLE POPULATIONS OF

3843
02:16:26,800 --> 02:16:30,360
FISH THAT ARE LOWER IN MERCURY,

3844
02:16:30,360 --> 02:16:34,440
BUT WE DETERMINED WHICH FISH AND

3845
02:16:34,440 --> 02:16:37,200
HOW MUCH TO RECOMMEND BY USING

3846
02:16:37,200 --> 02:16:41,280
THE EPA'S ORAL DOSE LIMIT OR RFD

3847
02:16:41,280 --> 02:16:42,920
FOR ORAL METHYL MERCURY AND THIS

3848
02:16:42,920 --> 02:16:44,320
IS YOU KNOW VERY COMMON

3849
02:16:44,320 --> 02:16:45,840
APPROACH.

3850
02:16:45,840 --> 02:16:47,320
WE HAVE RFDs FOR MANY

3851
02:16:47,320 --> 02:16:48,800
CONTAMINANTS AND AN RFD IS THE

3852
02:16:48,800 --> 02:16:51,320
RATE OF EXPOSURE THAT A PERSON

3853
02:16:51,320 --> 02:16:54,480
COULD EXPERIENCE OVER A

3854
02:16:54,480 --> 02:16:57,440
LIFETIME, WITHOUT PRECIABLE RISK

3855
02:16:57,440 --> 02:16:57,800
OF HARM.

3856
02:16:57,800 --> 02:16:58,880
IT'S NOT CONSIDERING THE

3857
02:16:58,880 --> 02:17:02,160
BENEFITS AND THE RFD FOR MERCURY

3858
02:17:02,160 --> 02:17:03,480
IS SPECIFICALLY PROTECTIVE

3859
02:17:03,480 --> 02:17:04,040
AGAINST NEURAL DEVELOPMENTAL

3860
02:17:04,040 --> 02:17:06,040
EFFECTS DURING A CRITICAL WINDOW

3861
02:17:06,040 --> 02:17:07,480
OF DEVELOPMENT FOR A FETUS

3862
02:17:07,480 --> 02:17:09,120
DURING PREGNANCY AND IT INCLUDES

3863
02:17:09,120 --> 02:17:11,720
A 10 FOLD UNCERTAINTY FACTOR AND

3864
02:17:11,720 --> 02:17:12,000
THIS IS--

3865
02:17:12,000 --> 02:17:12,440
>>OH WOW.

3866
02:17:12,440 --> 02:17:13,640
>>THIS IS STABBED ARD
PRACTICES

3867
02:17:13,640 --> 02:17:16,680
AND THAT ALLOWS FOR VARIABILITY

3868
02:17:16,680 --> 02:17:19,080
AMONG INDIVIDUALS, VARIABILITY

3869
02:17:19,080 --> 02:17:20,800
IN GROUPS, INCLUDING INDIVIDUALS

3870
02:17:20,800 --> 02:17:22,760
WHO AREN'T PREGNANT AND THE GOAL

3871
02:17:22,760 --> 02:17:23,960
OF PROTECTING HEALTH SOLELY FROM

3872
02:17:23,960 --> 02:17:30,080
THE  EFFECTS OF MERCURY, THE RFD

3873
02:17:30,080 --> 02:17:31,680
IS CONSERVATIVE AND THEN WHEN WE

3874
02:17:31,680 --> 02:17:32,360
HAVE NUTRITION INFORMATION LIKE

3875
02:17:32,360 --> 02:17:34,600
WHAT I WAS DESCRIBING FROM THE

3876
02:17:34,600 --> 02:17:35,320
DIETARY GUIDELINES ABOUT THE

3877
02:17:35,320 --> 02:17:38,000
ROLE OF NUCLEOTIDES T-REGENTS,

3878
02:17:38,000 --> 02:17:40,480
CHILD TWEPMENT, BRAIN

3879
02:17:40,480 --> 02:17:41,960
DEVELOPMENT, IMMUNE SYSTEM

3880
02:17:41,960 --> 02:17:43,600
DEVELOPMENT, THE SCIENCE BASE

3881
02:17:43,600 --> 02:17:44,760
FOR THE DIETARY GUIDELINE IS

3882
02:17:44,760 --> 02:17:45,440
VERY DIFFERENT FROM THE SCIENCE

3883
02:17:45,440 --> 02:17:47,440
BASE OF THE RFD, IT'S VERY

3884
02:17:47,440 --> 02:17:49,280
DIFFERENT FROM THE PURPOSE OF

3885
02:17:49,280 --> 02:17:49,520
THE RFD.

3886
02:17:49,520 --> 02:17:50,920
>>IT IS BUT WE'RE GOING
TO GET

3887
02:17:50,920 --> 02:17:52,720
INTO THAT IN A COUPLE QUESTIONS

3888
02:17:52,720 --> 02:17:53,080
FROM NOW.

3889
02:17:53,080 --> 02:17:53,560
>>SURE.

3890
02:17:53,560 --> 02:17:56,520
>>I DON'T WANT TO SKIP
AHEAD

3891
02:17:56,520 --> 02:17:57,480
TOO MUCH.

3892
02:17:57,480 --> 02:17:58,240
>>OKAY, THAT'S FINE.

3893
02:17:58,240 --> 02:17:59,720
>>BUT LET'S TALK ABOUT
FOOD

3894
02:17:59,720 --> 02:18:01,320
SUPPLY, THE WATER SUPPLY IS ALSO

3895
02:18:01,320 --> 02:18:02,200
A CONCERN.

3896
02:18:02,200 --> 02:18:04,240
I KNOW I WAS DEPLOYED TO FLINT

3897
02:18:04,240 --> 02:18:05,600
MICHIGAN FOR THE RESPONSE TO THE

3898
02:18:05,600 --> 02:18:07,200
SITUATION THERE AND I THINK OF

3899
02:18:07,200 --> 02:18:09,960
MY COLLEAGUES WERE AS WELL, AND

3900
02:18:09,960 --> 02:18:15,880
THAT WAS A VERY TOUGH

3901
02:18:15,880 --> 02:18:16,520
COMMUNICATION CHALLENGE I WOULD

3902
02:18:16,520 --> 02:18:22,840
LIKE TO CALL ON EPA NOW, SARAH,

3903
02:18:22,840 --> 02:18:25,920
HOW DO YOU THINK ABOUT

3904
02:18:25,920 --> 02:18:26,800
COMMUNICATING AROUND

3905
02:18:26,800 --> 02:18:34,440
CONTAMINANTS IN THE WATER

3906
02:18:34,440 --> 02:18:34,800
SUPPLY.

3907
02:18:34,800 --> 02:18:36,320
>>YEAH, THAT'S THE GREAT

3908
02:18:36,320 --> 02:18:37,840
QUESTION, THE CHALLENGE I HAD IN

3909
02:18:37,840 --> 02:18:39,480
TERMS OF MY PRESENTATION TODAY,

3910
02:18:39,480 --> 02:18:40,880
IS THAT A LOT OUR NOTIFICATION

3911
02:18:40,880 --> 02:18:42,600
IS BASED ON MINIMUM REQUIREMENTS

3912
02:18:42,600 --> 02:18:45,680
FOR CONTENT OF THE NOTICE AND

3913
02:18:45,680 --> 02:18:46,640
THAT'S BASED ON REQUIREMENTS

3914
02:18:46,640 --> 02:18:48,960
WITH OUR RULE AND CERTAINLY

3915
02:18:48,960 --> 02:18:50,760
THERE ARE SOME LARGE SYSTEMS

3916
02:18:50,760 --> 02:18:54,440
THAT HAVE A MUCH LARGER CAPACITY

3917
02:18:54,440 --> 02:18:56,840
OR RESOURCES THAT CAN HIGHER

3918
02:18:56,840 --> 02:18:59,880
GRAPHICS DESIGNERS, THEY CAN

3919
02:18:59,880 --> 02:19:03,560
HIRE THESE MESSAGING TO KIND OF

3920
02:19:03,560 --> 02:19:07,960
MAKE THESE FANCY OR MORE EASILY

3921
02:19:07,960 --> 02:19:08,600
UNDERSTOOD MESSAGES TO THEIR

3922
02:19:08,600 --> 02:19:11,440
COMMUNITY WHEREAS YOU KNOW FROM

3923
02:19:11,440 --> 02:19:13,240
EPA'S PERSPECTIVE, WE'RE

3924
02:19:13,240 --> 02:19:14,960
PROVIDING NATIONAL GUIDANCE AND

3925
02:19:14,960 --> 02:19:15,920
RESOURCES AND TOOLS, SO IT'S

3926
02:19:15,920 --> 02:19:21,120
HARD TO KIND OF TAILOR THOSE

3927
02:19:21,120 --> 02:19:21,800
MESSAGES.

3928
02:19:21,800 --> 02:19:24,000
AND I THINK 1 THING WE HEARD

3929
02:19:24,000 --> 02:19:26,680
FROM YOU KNOW THROUGH OUR RULE

3930
02:19:26,680 --> 02:19:27,560
PROCESS, ROLE REVISION PROCESS,

3931
02:19:27,560 --> 02:19:32,600
WE HEARD A LOT OF, FROM

3932
02:19:32,600 --> 02:19:33,160
DIFFERENT STAKEHOLDERS ABOUT

3933
02:19:33,160 --> 02:19:36,040
KIND OF TRYING TO MAKE THESE

3934
02:19:36,040 --> 02:19:37,560
REPORTS, THE CCRs MORE

3935
02:19:37,560 --> 02:19:38,880
READABLE AND UNDERSTANDABLE AND

3936
02:19:38,880 --> 02:19:42,040
TRYING TO REACH COMMUNITIES THAT

3937
02:19:42,040 --> 02:19:44,120
LIKE DIFFERENT CULTURES AND I

3938
02:19:44,120 --> 02:19:50,000
THINK IT'S REALLY A NICHE,

3939
02:19:50,000 --> 02:19:51,520
REQUIRES A 97 CONNECTION AND

3940
02:19:51,520 --> 02:19:52,800
BUILDING TRUST WITH THOSE

3941
02:19:52,800 --> 02:19:53,960
COMMUNITY PARTNERS SO I THINK

3942
02:19:53,960 --> 02:19:55,360
IT'S A REAL CHALLENGE.

3943
02:19:55,360 --> 02:19:56,920
>>BEFORE THE NEXT
QUESTION, A

3944
02:19:56,920 --> 02:19:58,240
COUPLE THINGS I WANT TO BRING UP

3945
02:19:58,240 --> 02:19:59,880
HERE, WHEN WE'RE TALKING ABOUT

3946
02:19:59,880 --> 02:20:01,840
SOURCES 1 OF THE THINGS WE NEED

3947
02:20:01,840 --> 02:20:02,960
TO DO IS IDENTIFY SOURCES AND

3948
02:20:02,960 --> 02:20:05,880
THERE'S A LOT OF WORK, I WANT

3949
02:20:05,880 --> 02:20:07,080
THE AUDIENCE TO APPRECIATE HOW

3950
02:20:07,080 --> 02:20:09,200
MUCH EFFORT GOES INTO THE

3951
02:20:09,200 --> 02:20:11,960
TESTING, THE LABORATORY RESEARCH

3952
02:20:11,960 --> 02:20:13,760
TO BRING THAT INFORMATION IN TO

3953
02:20:13,760 --> 02:20:16,360
OUR AGENCY SO THAT WE CAN THEN

3954
02:20:16,360 --> 02:20:18,120
IDENTIFY THE SOURCES WE NEED TO

3955
02:20:18,120 --> 02:20:19,760
TALK ABOUT, SO DANIEL, I'M

3956
02:20:19,760 --> 02:20:21,680
CALLING ON YOU NOW.

3957
02:20:21,680 --> 02:20:27,800
CAN YOU TALK A BIT ABOUT HOW THE

3958
02:20:27,800 --> 02:20:32,680
TLS AND THE MONITORING PROGRAM

3959
02:20:32,680 --> 02:20:34,400
SERVES AS THE BASE LEVELS THAT

3960
02:20:34,400 --> 02:20:35,920
DRIVES OUR DOWN STREAM

3961
02:20:35,920 --> 02:20:37,680
INFORMATION EFFORTS?

3962
02:20:37,680 --> 02:20:38,720
>>THANKS, JONATHAN AND
THANKS

3963
02:20:38,720 --> 02:20:40,800
FOR THE INVITATION, I THINK THIS

3964
02:20:40,800 --> 02:20:45,560
IS A GREAT OPPORTUNITY FOR THE

3965
02:20:45,560 --> 02:20:47,080
LAB TO STEP UP TO THE PLATE IF

3966
02:20:47,080 --> 02:20:49,360
YOU WILL, WHERE IT'S--WE'VE

3967
02:20:49,360 --> 02:20:52,960
SPENT, IT'S BEEN EASY FOR US TO

3968
02:20:52,960 --> 02:20:56,440
SEE OURSELVES AS A RESOURCE TO

3969
02:20:56,440 --> 02:20:59,840
OTHERS WHERE PEOPLE ON THE

3970
02:20:59,840 --> 02:21:03,040
OUTSIDE COLLECT BLOOD, URINE AND

3971
02:21:03,040 --> 02:21:03,920
DIFFERENT BIOLOGICAL MATERIALS.

3972
02:21:03,920 --> 02:21:05,760
THEY SEND THEM TO US, WE SPEND A

3973
02:21:05,760 --> 02:21:08,040
LOT OF TIME TRYING TO FIGURE OUT

3974
02:21:08,040 --> 02:21:10,240
THE BEST WAY TO TEST THE

3975
02:21:10,240 --> 02:21:13,040
MATERIAL, WE'VE SPENT A LOT OF

3976
02:21:13,040 --> 02:21:15,400
TIME THINKING ABOUT APPROPRIATE

3977
02:21:15,400 --> 02:21:16,760
STATISTICS AND MODELING, TO TRY

3978
02:21:16,760 --> 02:21:20,720
TO PUT OUT OUR DATA IN A WAY

3979
02:21:20,720 --> 02:21:22,720
THAT SHOWS WHAT OUR POPULATION

3980
02:21:22,720 --> 02:21:26,040
NORMS AND THEN, WE SEND OUT THE

3981
02:21:26,040 --> 02:21:29,280
RAW DATA, AND HOPE THAT ACADEMIC

3982
02:21:29,280 --> 02:21:30,800
RESEARCHERS, THE POLICY MAKERS,

3983
02:21:30,800 --> 02:21:32,080
THAT OTHER AGENCIES TAKE AHOLD

3984
02:21:32,080 --> 02:21:36,200
OF THAT DATA AND USE IT IN A

3985
02:21:36,200 --> 02:21:37,480
VARIETY OF DIFFERENT WAYS AND

3986
02:21:37,480 --> 02:21:39,000
THEN WE GET DISAPPOINTED WHEN

3987
02:21:39,000 --> 02:21:41,320
THE DATA ISN'T USE INDEED WAYS

3988
02:21:41,320 --> 02:21:44,640
THAT THE LABORATORY PEOPLE

3989
02:21:44,640 --> 02:21:45,760
ANTICIPATED AND WE REPEAT THE

3990
02:21:45,760 --> 02:21:46,080
CYCLE.

3991
02:21:46,080 --> 02:21:51,400
SO I WOULD SAY THAT THERE'S A

3992
02:21:51,400 --> 02:21:53,360
DESIRE AND AN INTEREST FOR THE

3993
02:21:53,360 --> 02:21:55,480
LABORATORY ITSELF, TO BE MORE

3994
02:21:55,480 --> 02:21:56,560
ENGAGED IN THIS PROCESS OF

3995
02:21:56,560 --> 02:21:58,000
HELPING TO TRANSLATE THE

3996
02:21:58,000 --> 02:22:00,920
LABORATORY DATA IN WAYS THAT ARE

3997
02:22:00,920 --> 02:22:02,320
MORE USEFUL TO THE GENERAL

3998
02:22:02,320 --> 02:22:03,720
PUBLIC DIRECTLY AND FOR POLICY

3999
02:22:03,720 --> 02:22:08,000
MAKERS AND FOR OTHER REGULATORY

4000
02:22:08,000 --> 02:22:08,920
BODIES AND WE--I DON'T WANT TO

4001
02:22:08,920 --> 02:22:11,040
SAY WE'RE IN THE INFANCY OF THAT

4002
02:22:11,040 --> 02:22:12,520
BECAUSE IT'S CERTAINLY BEEN, YOU

4003
02:22:12,520 --> 02:22:14,600
KNOW A KNOWN INTEREST AND A

4004
02:22:14,600 --> 02:22:15,760
KNOWN CHALLENGE FOR A LONG TIME

4005
02:22:15,760 --> 02:22:17,520
BUT WE'RE TRYING TO BE MORE

4006
02:22:17,520 --> 02:22:21,920
INTENTIONAL ABOUT IT THESE DAYS.

4007
02:22:21,920 --> 02:22:23,240
>>IT'S REALLY GOOD
THOUGH,

4008
02:22:23,240 --> 02:22:28,280
NHANE SYSTEM A FANTASTIC

4009
02:22:28,280 --> 02:22:28,720
BIOMONITORRING SYSTEM.

4010
02:22:28,720 --> 02:22:29,080
IT'S AMAZING.

4011
02:22:29,080 --> 02:22:30,400
>>IT IS AND THE
LABORATORY'S

4012
02:22:30,400 --> 02:22:31,960
ROLE IS TO TAKE THE SAMPLES AND

4013
02:22:31,960 --> 02:22:33,480
SEND THE RAW DATA OVER TO THE

4014
02:22:33,480 --> 02:22:34,600
NATIONAL CENTER FOR HEALTH

4015
02:22:34,600 --> 02:22:36,920
STATISTICS AND AT THE SAME TIME

4016
02:22:36,920 --> 02:22:38,440
WE WILL CREATE A FEW SUMMARY

4017
02:22:38,440 --> 02:22:40,600
TABLES AS WE'VE DONE IN THE

4018
02:22:40,600 --> 02:22:43,160
PAST, WE WILL CREATE YOU KNOW

4019
02:22:43,160 --> 02:22:45,160
400 PAGE PDFs AND PUT THEM ON

4020
02:22:45,160 --> 02:22:47,560
OUR WEBSITE AND HOPE THAT PEOPLE

4021
02:22:47,560 --> 02:22:50,040
USE THEM WHAT WE'VE DONE

4022
02:22:50,040 --> 02:22:53,840
RECENTLY IS WE'VE REDESIGNED OUR

4023
02:22:53,840 --> 02:22:54,520
NATIONAL EXPOSURE WEBSITE, WE'VE

4024
02:22:54,520 --> 02:22:57,440
TRIED TO MAKE TABLES MUCH MORE

4025
02:22:57,440 --> 02:22:58,200
ACCESSIBLE AND SEARCHABLE SO

4026
02:22:58,200 --> 02:23:00,120
THAT PEOPLE CAN COME TO OUR

4027
02:23:00,120 --> 02:23:01,640
WEBSITE AND IF THEY ARE

4028
02:23:01,640 --> 02:23:03,560
INTERESTED IN A PARTICULAR

4029
02:23:03,560 --> 02:23:04,560
CONTAMINANT OR PARTICULAR

4030
02:23:04,560 --> 02:23:07,000
CHEMICAL, THEY CAN FIND THE

4031
02:23:07,000 --> 02:23:08,160
CHEMICAL NAME, THEY CAN SEE

4032
02:23:08,160 --> 02:23:09,480
QUICKLY ALL OF THE DIFFERENT

4033
02:23:09,480 --> 02:23:13,600
YEARS OF DATA THAT WE HAVE

4034
02:23:13,600 --> 02:23:14,800
RELATED TO THAT DAIBL AND THEY

4035
02:23:14,800 --> 02:23:16,000
CAN GO STRAIGHT TO THE DATA

4036
02:23:16,000 --> 02:23:17,320
TABLES AND DATA TABLES ARE

4037
02:23:17,320 --> 02:23:19,840
DESIGNED SO THAT YOU CAN TRY TO

4038
02:23:19,840 --> 02:23:23,120
LOOK AT TRENDS, CAN YOU LOOK AT

4039
02:23:23,120 --> 02:23:23,800
HISTORICAL DATA, LONGITUDINALLY.

4040
02:23:23,800 --> 02:23:25,560
SO WE'RE TRYING TO MOVE IN THIS

4041
02:23:25,560 --> 02:23:28,440
DIRECTION, FIRST WITH MAKING THE

4042
02:23:28,440 --> 02:23:29,120
DATA MORE APPROACHABLE.

4043
02:23:29,120 --> 02:23:31,000
AND AT THE SAME TIME TRYING TO

4044
02:23:31,000 --> 02:23:33,480
THINK ABOUT HOW CAN WE BE MORE

4045
02:23:33,480 --> 02:23:36,080
INFORMATIVE ABOUT WHAT WE THINK

4046
02:23:36,080 --> 02:23:38,600
THE DATA SAYS, TO HELP OUR

4047
02:23:38,600 --> 02:23:38,920
PARTNERS.

4048
02:23:38,920 --> 02:23:40,840
>>THAT'S GREAT.

4049
02:23:40,840 --> 02:23:41,840
OKAY.

4050
02:23:41,840 --> 02:23:43,640
SO 1 MORE THING IN A TOPIC OF

4051
02:23:43,640 --> 02:23:45,600
SOURCES, SO I WANT TO BRING UP A

4052
02:23:45,600 --> 02:23:48,800
QUICK MENTION ABOUT ACUTE

4053
02:23:48,800 --> 02:23:51,320
SOURCES VERSUS MORE LIKE CHRONIC

4054
02:23:51,320 --> 02:23:51,720
SOURCES.

4055
02:23:51,720 --> 02:23:53,400
I'M GOING TO CALL ON ART FOR

4056
02:23:53,400 --> 02:23:55,320
THIS QUESTION BECAUSE ART IS AN

4057
02:23:55,320 --> 02:23:56,360
EMERGENCY ROOM PHYSICIAN IN

4058
02:23:56,360 --> 02:23:58,960
ADDITION TO BEING THE GURU IN

4059
02:23:58,960 --> 02:24:00,920
OUR DIVISION.

4060
02:24:00,920 --> 02:24:03,520
ART, YOU SOMETIMES DEAL WITH

4061
02:24:03,520 --> 02:24:06,160
PATIENTS WHO HAVE BEEN EXPOSED

4062
02:24:06,160 --> 02:24:07,560
TO THE TOXINS, POISONED IN SOME

4063
02:24:07,560 --> 02:24:09,000
WAY, CAN YOU TALK SOME ABOUT

4064
02:24:09,000 --> 02:24:10,880
SORT OF THE INTENSITY OF THAT

4065
02:24:10,880 --> 02:24:11,160
SITUATION?

4066
02:24:11,160 --> 02:24:13,760
BECAUSE WE WANT TO TALK ABOUT

4067
02:24:13,760 --> 02:24:15,160
HOW THAT MIGHT CULL PEOPLE'S

4068
02:24:15,160 --> 02:24:18,920
THINK BEING ALL EXPOSURES TO

4069
02:24:18,920 --> 02:24:19,280
CONTAMINANTS.

4070
02:24:19,280 --> 02:24:21,800
>>SURE, YEAH, AND THANKS
AGAIN

4071
02:24:21,800 --> 02:24:22,920
FOR HAVING ME TODAY.

4072
02:24:22,920 --> 02:24:25,760
SO YEAH, I THINK 1 OF THE MOST

4073
02:24:25,760 --> 02:24:28,040
IMPORTANT CONCEPTS TO UNDERSTAND

4074
02:24:28,040 --> 02:24:30,240
IS THAT THE DOSE MIX OF POISON,

4075
02:24:30,240 --> 02:24:31,920
SO FOR EXAMPLE WHEN WE TALK

4076
02:24:31,920 --> 02:24:34,120
ABOUT THESE ACUTE EXPOSURES,

4077
02:24:34,120 --> 02:24:35,680
THAT ARE VERY, VERY ELEVATED,

4078
02:24:35,680 --> 02:24:37,720
THOSE WOULD BE THE 1S THAT WOULD

4079
02:24:37,720 --> 02:24:41,000
CAUSE THINGS LIKE SEIZURES AND

4080
02:24:41,000 --> 02:24:42,520
SEVERE HEALTH EFFECTS AND WHEN

4081
02:24:42,520 --> 02:24:47,520
WE'RE TALKING ABOUT, YOU KNOW

4082
02:24:47,520 --> 02:24:48,880
ENVIRONMENTAL CONTAMINANTS, OR

4083
02:24:48,880 --> 02:24:50,280
THESE ELEMENTS THAT ARE MAYBE

4084
02:24:50,280 --> 02:24:52,800
PRESENT IN ALL FOODS, WE'RE

4085
02:24:52,800 --> 02:24:55,600
TALKING ABOUT VERY, VERY SMALL

4086
02:24:55,600 --> 02:25:00,040
CONCENTRATIONS HERE, SO I'M GLAD

4087
02:25:00,040 --> 02:25:02,960
THAT KELLIE BROUGHT, YOU KNOW

4088
02:25:02,960 --> 02:25:04,320
THE TOXICANT ABOUT METHYL

4089
02:25:04,320 --> 02:25:06,200
MERCURY, SO YOU KNOW A LOT THAT

4090
02:25:06,200 --> 02:25:10,480
WE KNOW ABOUT METHYL MERCURY WAS

4091
02:25:10,480 --> 02:25:13,160
WHAT HAPPENED IN [INDISCERNIBLE]

4092
02:25:13,160 --> 02:25:14,560
JAPAN POISONING THERE WAS

4093
02:25:14,560 --> 02:25:15,520
INDUCTION POISONING OF THAT IN

4094
02:25:15,520 --> 02:25:18,480
THEUAR, THERE WAS A LOT OF

4095
02:25:18,480 --> 02:25:19,760
YOU--THERE WAS A LOT

4096
02:25:19,760 --> 02:25:21,240
DEVELOPMENTAL EFFECTS THAT WERE

4097
02:25:21,240 --> 02:25:24,320
BORN FROM THAT, THOSE BACK IN

4098
02:25:24,320 --> 02:25:26,720
THE 60S SO THAT WOULD HAVE BEEN

4099
02:25:26,720 --> 02:25:29,000
AN EXAMPLE, OF REALLY HIGH DOSE

4100
02:25:29,000 --> 02:25:31,600
ACUTE EXPOSURE.

4101
02:25:31,600 --> 02:25:33,120
YOU KNOW OTHER 1S AND SEE

4102
02:25:33,120 --> 02:25:35,200
CHARACTERIZED IN THESE NATIONAL

4103
02:25:35,200 --> 02:25:36,520
SURVEYS THAT DANIEL WAS TALKING

4104
02:25:36,520 --> 02:25:36,720
ABOUT.

4105
02:25:36,720 --> 02:25:42,160
THOSE ARE GOING TO BE VERY, VERY

4106
02:25:42,160 --> 02:25:43,760
SMALL QUANTITIES, NOT TO SAY

4107
02:25:43,760 --> 02:25:45,840
THAT NOT IMPORTANT, HOWEVER, WE

4108
02:25:45,840 --> 02:25:49,440
NEED TO PUT THAT INTO CONTEXT.

4109
02:25:49,440 --> 02:25:51,280
SO ANNA, THIS REALLY, THIS

4110
02:25:51,280 --> 02:25:53,360
REALLY KIND OF DRIVES SOME OF

4111
02:25:53,360 --> 02:25:54,520
THE COMMUNICATION CONCERNS,

4112
02:25:54,520 --> 02:25:54,760
RIGHT?

4113
02:25:54,760 --> 02:25:56,360
IF THIS KIND OF EMOTIONAL

4114
02:25:56,360 --> 02:25:58,280
INTENSITY THAT ART IS TALKING

4115
02:25:58,280 --> 02:26:00,120
ABOUT COLORS THE WHOLE SPACE,

4116
02:26:00,120 --> 02:26:04,440
THAT MAKES IT IN A SENSE PARENTS

4117
02:26:04,440 --> 02:26:05,240
WILL PERCEIVE THESE

4118
02:26:05,240 --> 02:26:07,240
COMMUNICATIONS AS IF IT WERE A

4119
02:26:07,240 --> 02:26:08,840
CRISIS EVEN IF IT ISN'T.

4120
02:26:08,840 --> 02:26:10,920
HOW DO WE COMMUNICATE AROUND

4121
02:26:10,920 --> 02:26:11,560
THAT?

4122
02:26:11,560 --> 02:26:12,480
>>THAT'S SUCH A GREAT
POINT.

4123
02:26:12,480 --> 02:26:13,880
SO I WILL GET THERE BUT I WILL

4124
02:26:13,880 --> 02:26:15,080
TALK ABOUT A COUPLE OTHER THINGS

4125
02:26:15,080 --> 02:26:17,760
TO GET US TO WHERE YOU'RE GOING.

4126
02:26:17,760 --> 02:26:20,160
I WANT TO START WITH WHAT KELLIE

4127
02:26:20,160 --> 02:26:22,040
SAID EARLIER, SHE HAD A REALLY

4128
02:26:22,040 --> 02:26:23,640
KEY POINT EARLIER, SHE SAID, WE

4129
02:26:23,640 --> 02:26:25,960
WANT TO MAKE SURE OUR MESSAGES

4130
02:26:25,960 --> 02:26:30,360
AREN'T CONFUSING AND THAT WE

4131
02:26:30,360 --> 02:26:31,760
CONVEY KEY INFORMATION.

4132
02:26:31,760 --> 02:26:33,480
SHE ALSO MENTIONED HOW IMPORTANT

4133
02:26:33,480 --> 02:26:36,000
IT IS TO US AS SISTER AGENCIES

4134
02:26:36,000 --> 02:26:43,240
THAT WE'RE IN SYNCH WITH OUR

4135
02:26:43,240 --> 02:26:45,680
MESSAGES, AND WITH THAT, ANOTHER

4136
02:26:45,680 --> 02:26:46,880
ITEM CAME UP WHEN STEVE SAID

4137
02:26:46,880 --> 02:26:48,920
WHAT WOULD CHANGE IF I CHANGE?

4138
02:26:48,920 --> 02:26:51,320
AND THOSE ARE 2 VERY IMPORTANT

4139
02:26:51,320 --> 02:26:54,720
PIECES IN COMMUNICATION THAT WE

4140
02:26:54,720 --> 02:26:56,760
CAN AMPLIFY EACH RPGHT'S

4141
02:26:56,760 --> 02:26:57,040
MESSAGES.

4142
02:26:57,040 --> 02:26:58,600
SARAH WAS TALKING ABOUT PUBLIC

4143
02:26:58,600 --> 02:26:59,360
NOTIFICATIONS AND THE IMPORTANCE

4144
02:26:59,360 --> 02:27:01,080
OF REACHING PEOPLE ON THE

4145
02:27:01,080 --> 02:27:04,000
NATIONAL SIDE, AND KELLIE WAS

4146
02:27:04,000 --> 02:27:05,880
TALKING ABOUT NATIONAL

4147
02:27:05,880 --> 02:27:06,600
RECOMMENDATIONS AND GUIDANCE AND

4148
02:27:06,600 --> 02:27:08,120
WHEN WE THINK ABOUT THINGS LIKE

4149
02:27:08,120 --> 02:27:10,680
THAT, AND WE PULL IN ALL OF OUR

4150
02:27:10,680 --> 02:27:12,840
DIFFERENT AGENCIES AND OUR

4151
02:27:12,840 --> 02:27:13,720
EXPERTISE, THEN WE CAN DETERMINE

4152
02:27:13,720 --> 02:27:17,320
THE BEST APPROACH TO REACH OUR

4153
02:27:17,320 --> 02:27:20,080
AUDIENCES AND YOU OFTEN NEED TO

4154
02:27:20,080 --> 02:27:21,120
COME ABOUT THAT FROM THE

4155
02:27:21,120 --> 02:27:23,440
DIFFERENT AREAS THAT WE COME

4156
02:27:23,440 --> 02:27:25,560
FROM, SO THAT WE CAN AMPLIFY OUR

4157
02:27:25,560 --> 02:27:26,800
MESSAGES SO THAT WE ARE ABLE TO

4158
02:27:26,800 --> 02:27:29,320
REACH OUR COMMUNITIES AND THEN

4159
02:27:29,320 --> 02:27:32,240
GOING INTO THAT COMMUNITY AREA

4160
02:27:32,240 --> 02:27:33,280
AND SAYING, OKAY, WELL, IF WE

4161
02:27:33,280 --> 02:27:37,360
DID FOR INSTANCE HAVE THE FOOD

4162
02:27:37,360 --> 02:27:38,840
DESERT SITUATION, WHERE ARE THE

4163
02:27:38,840 --> 02:27:40,080
AREAS THAT THE COMMUNITIES ARE

4164
02:27:40,080 --> 02:27:42,240
WORKING TO OVERCOME THAT AND

4165
02:27:42,240 --> 02:27:44,200
OFTEN TIMES THEY'RE SETTING UP

4166
02:27:44,200 --> 02:27:46,640
AREAS THAT HAVE THE FOOD THAT

4167
02:27:46,640 --> 02:27:48,040
PEOPLE NEED IF WE ONLY KNEW

4168
02:27:48,040 --> 02:27:50,160
WHERE TO DIRECT THEM.

4169
02:27:50,160 --> 02:27:51,760
SO THE SUPPORTING MESSAGES AS

4170
02:27:51,760 --> 02:27:53,160
WELL, SO THAT PEOPLE KNOW WHERE

4171
02:27:53,160 --> 02:27:55,560
THEY CAN GET THE INFORMATION

4172
02:27:55,560 --> 02:27:56,120
THEY NEED.

4173
02:27:56,120 --> 02:27:57,920
SO ALONG THOSE SAME LINES,

4174
02:27:57,920 --> 02:28:01,600
JONATHAN, I THINK IT'S ALSO

4175
02:28:01,600 --> 02:28:04,840
IMPORTANT THAT WE'RE AWARE OF

4176
02:28:04,840 --> 02:28:07,720
THE PIECE THAT RISK EQUALS

4177
02:28:07,720 --> 02:28:09,040
HAZARD PLUS OUTRAGE, RIGHT?

4178
02:28:09,040 --> 02:28:11,160
WHAT IS--WHAT ARE THE PEOPLE'S

4179
02:28:11,160 --> 02:28:12,720
FEELINGS ABOUT THE SITUATION.

4180
02:28:12,720 --> 02:28:14,360
SO, A GOOD EXAMPLE OF THAT,

4181
02:28:14,360 --> 02:28:19,080
WOULD BE WHAT HAPPENED WITH

4182
02:28:19,080 --> 02:28:20,440
FUKISHIMA, AFTER THE EARTHQUAKE,

4183
02:28:20,440 --> 02:28:22,880
HOW MANY MESSAGES DID WE SEE ON

4184
02:28:22,880 --> 02:28:24,200
SOCIAL MEDIA IS AND OTHER PLACES

4185
02:28:24,200 --> 02:28:25,320
ABOUT PEOPLE IN THE UNITED

4186
02:28:25,320 --> 02:28:29,080
STATES WANTING TO GET POTASSIUM

4187
02:28:29,080 --> 02:28:30,080
IODIED OR THEY WERE CONCERNED

4188
02:28:30,080 --> 02:28:31,320
ABOUT THE FISH THEY WERE GOING

4189
02:28:31,320 --> 02:28:32,800
TO EAT, EVEN THOUGH HERE WE WERE

4190
02:28:32,800 --> 02:28:36,280
IN THE UNITED STATES.

4191
02:28:36,280 --> 02:28:37,800
SO WE NEEDED TO THINK ABOUT THE

4192
02:28:37,800 --> 02:28:39,560
MESSAGING THAT NEEDED TO BE DONE

4193
02:28:39,560 --> 02:28:40,800
WITHIN JAPAN, WE ALSO NEEDED TO

4194
02:28:40,800 --> 02:28:41,960
THINK ABOUT THE MESSAGING THAT

4195
02:28:41,960 --> 02:28:43,640
NEEDED TO BE DONE WITHIN THE

4196
02:28:43,640 --> 02:28:45,760
UNITED STATES AND THOSE ARE

4197
02:28:45,760 --> 02:28:47,240
DIFFERENT AUDIENCES, THOSE WHO

4198
02:28:47,240 --> 02:28:49,320
ARE DIRECTLY IMPACTED AND THOSE

4199
02:28:49,320 --> 02:28:52,200
THAT HAVE THE FEAR, SO, YOU KNOW

4200
02:28:52,200 --> 02:28:54,280
WHAT THEY NEEDED TO DO NEXT AND

4201
02:28:54,280 --> 02:28:55,120
I THINK THAT'S REALLY IMPORTANT

4202
02:28:55,120 --> 02:28:57,360
THAT WE LOOK AT THE OUTRAGE AND

4203
02:28:57,360 --> 02:29:00,280
THE HAZARD, HOW PEOPLE PERCEIVE

4204
02:29:00,280 --> 02:29:02,840
THAT HAZARD AND THEN KNOW THAT

4205
02:29:02,840 --> 02:29:04,800
PEOPLE, IF IT'S SOMETHING NEW,

4206
02:29:04,800 --> 02:29:07,720
WE WORRY ABOUT IT A LITTLE BIT

4207
02:29:07,720 --> 02:29:08,000
MORE.

4208
02:29:08,000 --> 02:29:09,520
ANOTHER EXAMPLE WOULD BE FOR

4209
02:29:09,520 --> 02:29:12,040
INSTANCE AN OIL SPILL ON YOUR

4210
02:29:12,040 --> 02:29:12,280
BEACH.

4211
02:29:12,280 --> 02:29:14,040
YOU'RE GOING TO BE OUTRAGED BY

4212
02:29:14,040 --> 02:29:15,680
THAT, EVEN THOUGH THE IMPACT OF

4213
02:29:15,680 --> 02:29:19,800
THAT, MAY NOT BE AS SEVERE AS A

4214
02:29:19,800 --> 02:29:21,280
HURRICANE THAT'S COMING ALONG

4215
02:29:21,280 --> 02:29:23,920
DOWN THAT SAME PATH IN A FEW

4216
02:29:23,920 --> 02:29:27,440
DAYS SO YOU HAVE TO LOOK AT THE

4217
02:29:27,440 --> 02:29:29,200
HAZARD AND THEN YOU LOOK AT THE

4218
02:29:29,200 --> 02:29:32,240
OUTRAGE AND DETERMINE HOW TO

4219
02:29:32,240 --> 02:29:34,680
MESSAGE BACK TO THE COMMUNITIES.

4220
02:29:34,680 --> 02:29:37,320
>>SO PEOPLE MAY BE
CONCERNED

4221
02:29:37,320 --> 02:29:38,840
ABOUT CHRONIC EXPOSURE TO THE

4222
02:29:38,840 --> 02:29:41,920
CONTAMINANT, THEY MAY BE AWARE

4223
02:29:41,920 --> 02:29:45,200
AROUND ACUTE EXPOSURE, THEY MAY

4224
02:29:45,200 --> 02:29:46,160
BORROW EXTRA OUTRAGE BECAUSE OF

4225
02:29:46,160 --> 02:29:47,960
1 AND APPLY IT TO THE OTHER SO

4226
02:29:47,960 --> 02:29:49,760
WE HAVE TO BE DILIGENT ABOUT

4227
02:29:49,760 --> 02:29:51,600
COMMUNICATING THE LEVEL OF RISK

4228
02:29:51,600 --> 02:29:54,480
THEY'RE REALLY EXPERIENCING, IT

4229
02:29:54,480 --> 02:29:55,680
SOUNDS LIKE.

4230
02:29:55,680 --> 02:29:57,760
>>AND BE CAUTIOUS ON HOW
YOU'RE

4231
02:29:57,760 --> 02:29:58,680
MESSAGING SO THAT YOU'RE GIVING

4232
02:29:58,680 --> 02:29:59,640
THEM THE INFORMATION THEY NEED

4233
02:29:59,640 --> 02:30:01,280
BUT ALSO REMEMBER THAT WE DON'T

4234
02:30:01,280 --> 02:30:03,360
WANT TO PUT THEM IN INFORMATION

4235
02:30:03,360 --> 02:30:03,720
OVERLOAD, RIGHT?

4236
02:30:03,720 --> 02:30:05,280
THERE WAS A THEORY THAT CAME OUT

4237
02:30:05,280 --> 02:30:08,200
IN THE 70S THAT SAID, THAT

4238
02:30:08,200 --> 02:30:10,440
THERE'S AN INFORMATION DEFICIT

4239
02:30:10,440 --> 02:30:11,600
THAT WE JUST GIVE THEM MORE

4240
02:30:11,600 --> 02:30:12,600
INFORMATION AND THEY CAN FIGURE

4241
02:30:12,600 --> 02:30:15,840
IT OUT BUT THAT'S NOT TRUE,

4242
02:30:15,840 --> 02:30:16,440
RIGHT?

4243
02:30:16,440 --> 02:30:17,960
YOU NEED--YOU KNOW A COUPLE

4244
02:30:17,960 --> 02:30:19,360
BULLETS TO EXPLAIN WHAT IS

4245
02:30:19,360 --> 02:30:21,200
NEEDED AND WHAT THE RISK IS AND

4246
02:30:21,200 --> 02:30:23,160
THEN LET PEOPLE MAKE THEIR

4247
02:30:23,160 --> 02:30:24,200
DECISION, WE CAN'T LECTURE

4248
02:30:24,200 --> 02:30:25,560
PEOPLE AND WE CAN'T GO ABOUT IT

4249
02:30:25,560 --> 02:30:31,760
SAYING WE HAVE ALL THE ANSWERS.

4250
02:30:31,760 --> 02:30:33,040
SX HEAT WE SYRUPLY DON'T WANT TO

4251
02:30:33,040 --> 02:30:34,120
GIVE THEM A BOOK FULL OF

4252
02:30:34,120 --> 02:30:35,600
INFORMATION WHERE THEY HAVE TO

4253
02:30:35,600 --> 02:30:38,080
LOOK FOR IT, YOU HAVE TO GIVE

4254
02:30:38,080 --> 02:30:39,920
THE BOTTOM LINE INFORMATION UP

4255
02:30:39,920 --> 02:30:44,960
FRONT WHERE THEY CAN MAKE THE

4256
02:30:44,960 --> 02:30:46,680
NEXT BEST DECISION FOR FAMILIES.

4257
02:30:46,680 --> 02:30:48,920
THAT SETS UP GREAT FOR QUESTION

4258
02:30:48,920 --> 02:30:51,320
3 BUT QUESTION 2 IS GOING TO BE

4259
02:30:51,320 --> 02:30:53,360
HOW HOW DO WE EDKAILT ABOUT

4260
02:30:53,360 --> 02:30:55,440
NUTRITION TO HELP PROTECT PEOPLE

4261
02:30:55,440 --> 02:30:56,520
FROM ENVIRONMENTAL CONTAMINANTS

4262
02:30:56,520 --> 02:30:58,120
AND I KELLIE I KNOW THIS IS A

4263
02:30:58,120 --> 02:30:59,480
TOPIC NEAR AND DEAR TO YOU.

4264
02:30:59,480 --> 02:31:00,640
>>I THINK THIS IS THE 1
WHERE

4265
02:31:00,640 --> 02:31:03,440
YOU SAID I WAS GETTING INTO THIS

4266
02:31:03,440 --> 02:31:09,840
ALREADY, SO, YEAH, SO, YOU KNOW

4267
02:31:09,840 --> 02:31:11,200
I TALKED ABOUT HOW THORS

4268
02:31:11,200 --> 02:31:12,760
WORKSHOP IS BRINGING NUTRITION

4269
02:31:12,760 --> 02:31:17,520
AND TOXICOLOGY TOGETHER AND TO

4270
02:31:17,520 --> 02:31:19,400
ME, THAT IS THE BEST WAY WE CAN

4271
02:31:19,400 --> 02:31:20,920
COMMUNICATE ABOUT HOW NUTRITION

4272
02:31:20,920 --> 02:31:23,280
CAN BEST PROTECT PEOPLE FROM

4273
02:31:23,280 --> 02:31:24,600
EXPOSURES TO ENVIRONMENTAL

4274
02:31:24,600 --> 02:31:25,480
CONTAMINANTSS, SO WE NEED TO

4275
02:31:25,480 --> 02:31:26,560
BRING THAT INFORMATION TOGETHER.

4276
02:31:26,560 --> 02:31:33,640
SO I DESCRIBED ABOUT HOW EPA'S

4277
02:31:33,640 --> 02:31:34,600
REFERENCE DOSE LIMIT IS A GREAT

4278
02:31:34,600 --> 02:31:38,280
WAY FOR US TO EVALUATE HOW YOU

4279
02:31:38,280 --> 02:31:43,640
CAN DETERMINE LEVELS OF MERCURY,

4280
02:31:43,640 --> 02:31:44,760
SPECIFICALLY METHYL MERCURY THAT

4281
02:31:44,760 --> 02:31:46,680
MAY BE IN SEAFOOD TO MAKE

4282
02:31:46,680 --> 02:31:49,880
RECOMMENDATIONS THAT IS VERY

4283
02:31:49,880 --> 02:31:51,240
PROTECTIVE AROUND LIMITING

4284
02:31:51,240 --> 02:31:54,600
MERCURY INTAKE BUT IT'S ALSO

4285
02:31:54,600 --> 02:31:56,040
VERY CONSERVATIVE.

4286
02:31:56,040 --> 02:31:57,680
YOU KNOW IT'S VERY COMMON TO

4287
02:31:57,680 --> 02:31:59,040
HAVE A LARGE UNCERTAINTY FACTOR

4288
02:31:59,040 --> 02:31:59,720
WHEN YOU'RE CONSIDERING RISKS

4289
02:31:59,720 --> 02:32:02,680
AND YOU KNOW THIS IS TRUE WITH

4290
02:32:02,680 --> 02:32:04,280
UPPER LIMITS FOR NUTRIENTS AS

4291
02:32:04,280 --> 02:32:04,600
WELL.

4292
02:32:04,600 --> 02:32:06,200
WE HAVE UNCERTAINTY FACTORS THAT

4293
02:32:06,200 --> 02:32:08,760
WE ALSO USE IN THE PROCESS FOR

4294
02:32:08,760 --> 02:32:10,120
IDENTIFYING UPPER LIMITS FOR

4295
02:32:10,120 --> 02:32:10,440
NUTRIENTS.

4296
02:32:10,440 --> 02:32:13,240
BUT WHEN YOU THINK ABOUT THIS

4297
02:32:13,240 --> 02:32:15,920
EXAMPLE OF FISH, WHEN YOU

4298
02:32:15,920 --> 02:32:17,880
COMPARE WHERE THE RFD TAKES YOU

4299
02:32:17,880 --> 02:32:19,920
AS FAR AS AMOUNT AND TYPES OF

4300
02:32:19,920 --> 02:32:21,280
FISH TO CONSUME AND YOU COMPARE

4301
02:32:21,280 --> 02:32:24,120
THAT TO THE FINDINGS OF THE

4302
02:32:24,120 --> 02:32:26,840
DIETARY GUIDELINES THAT LOOK

4303
02:32:26,840 --> 02:32:27,560
WHOLISTICALLY AT SEAFOOD

4304
02:32:27,560 --> 02:32:29,720
CONSUMED WITHIN THE WHOLE DIET

4305
02:32:29,720 --> 02:32:31,480
CONIT TEXT ON HEALTH OUTCOMES,

4306
02:32:31,480 --> 02:32:33,640
YOU GET A DIFFERENT ANSWER.

4307
02:32:33,640 --> 02:32:35,640
AND THE DIETARY GUIDELINES FOUND

4308
02:32:35,640 --> 02:32:38,920
MODERATE EVERYDAYS OF AN

4309
02:32:38,920 --> 02:32:40,480
ASSOCIATION BETWEEN SEAFOOD

4310
02:32:40,480 --> 02:32:41,520
CONSUMED DURING PREGNANCY AND

4311
02:32:41,520 --> 02:32:42,360
COGNITIVE DEVELOPMENT IN THE

4312
02:32:42,360 --> 02:32:45,240
CHILD AND THAT'S A PRETTY

4313
02:32:45,240 --> 02:32:48,000
SIGNIFICANT FINDING, CONSIDERING

4314
02:32:48,000 --> 02:32:50,880
IT'S USING OBSERVATIONAL

4315
02:32:50,880 --> 02:32:52,560
EVIDENCE AND WHAT WE END UP WITH

4316
02:32:52,560 --> 02:32:54,280
IS SEAFOOD IN THE DIETARY

4317
02:32:54,280 --> 02:32:55,320
GUIDELINES BEING QUITE AMPLE AND

4318
02:32:55,320 --> 02:32:57,440
THE AMOUNTS AND TYPES IN OUR

4319
02:32:57,440 --> 02:32:59,960
FISHING ADVICE WHEN FOCUSING

4320
02:32:59,960 --> 02:33:03,800
SOLELYOT REFERENCE DOSE LIMIT

4321
02:33:03,800 --> 02:33:04,760
FOR ORAL METHOD ILLEGALS

4322
02:33:04,760 --> 02:33:05,640
AMERICARY, SO IT'S THE

4323
02:33:05,640 --> 02:33:07,560
DIFFERENCES AND METHODS THAT

4324
02:33:07,560 --> 02:33:09,120
RESULT IN THOSE DIFFERENCES AND

4325
02:33:09,120 --> 02:33:11,560
IT COMES BACK TOO, TO WHAT ANNA

4326
02:33:11,560 --> 02:33:13,840
WAS DESCRIBING ABOUT BRINGING

4327
02:33:13,840 --> 02:33:16,200
OUR EXPERTISE TOGETHER AND BEING

4328
02:33:16,200 --> 02:33:17,640
ABLE TO DECIDE ON WHAT THE

4329
02:33:17,640 --> 02:33:23,240
MESSAGE SHOULD BE WHEN WE'RE

4330
02:33:23,240 --> 02:33:24,680
CONSIDERING MULTIDISCIPLINARY

4331
02:33:24,680 --> 02:33:26,280
DISC INFORMATION BUT ALSO, YOU

4332
02:33:26,280 --> 02:33:28,200
KNOW THE COMMUNICATION SCIENCE.

4333
02:33:28,200 --> 02:33:29,760
AND SO, YOU KNOW THAT REALLY IS

4334
02:33:29,760 --> 02:33:32,160
OUR AIM FOR OUR NATIONAL ACADEMY

4335
02:33:32,160 --> 02:33:33,360
STUDY ON SEAFOOD AND CHILD

4336
02:33:33,360 --> 02:33:34,440
GROWTH AND DEVELOPMENT THAT I

4337
02:33:34,440 --> 02:33:37,080
DESCRIBED IS TO BRING THESE

4338
02:33:37,080 --> 02:33:37,800
DISCIPLINES TOGETHER WHICH WILL

4339
02:33:37,800 --> 02:33:39,680
INFORM A NUMBER OF THINGS BUT 1

4340
02:33:39,680 --> 02:33:41,400
OF THEM, YOU KNOW BEING

4341
02:33:41,400 --> 02:33:43,360
COMMUNICATIONS AND WHEN THAT'S

4342
02:33:43,360 --> 02:33:44,200
NOT POSSIBLE, IT'S NOT ALWAYS

4343
02:33:44,200 --> 02:33:47,160
GOING TO BE POSSIBLE FOR US TO

4344
02:33:47,160 --> 02:33:48,480
BRING MULTIPLE DISCIPLINES

4345
02:33:48,480 --> 02:33:51,840
TOGETHER, TO REVIEW THE

4346
02:33:51,840 --> 02:33:52,280
SCIENTIFIC EVIDENCE

4347
02:33:52,280 --> 02:33:53,640
SIMULTANEOUSLY, BUT YOU KNOW

4348
02:33:53,640 --> 02:33:55,440
WHEN THAT'S NOT POSSIBLE OR THAT

4349
02:33:55,440 --> 02:33:57,040
EVIDENCE BASE IS NOT AVAILABLE

4350
02:33:57,040 --> 02:33:58,600
YET, WE NEED TO DO OUR BEST TO

4351
02:33:58,600 --> 02:34:00,880
LOOK AT OAFDZ BOTH SIDES AND

4352
02:34:00,880 --> 02:34:01,960
MAKE RECOMMENDATIONS THAT REALLY

4353
02:34:01,960 --> 02:34:03,480
CONSIDER BOTH THOSE BENEFITS AND

4354
02:34:03,480 --> 02:34:05,120
THOSE RISKS AND CONSIDER THOSE

4355
02:34:05,120 --> 02:34:06,920
EXPOSURES, YOU KNOW WITHIN THE

4356
02:34:06,920 --> 02:34:08,960
LARGER CONTEXT OF DIET

4357
02:34:08,960 --> 02:34:09,240
EXPOSURES.

4358
02:34:09,240 --> 02:34:10,840
>>OKAY, LOOKS LIKE STEVE
WAS

4359
02:34:10,840 --> 02:34:12,640
JUST RAISING HIS HAND.

4360
02:34:12,640 --> 02:34:13,120
STEVE?

4361
02:34:13,120 --> 02:34:14,080
>>YEAH, THANK YOU.

4362
02:34:14,080 --> 02:34:14,720
I REALLY APPRECIATE THE

4363
02:34:14,720 --> 02:34:16,480
OPPORTUNITY TO BE PART OF THIS

4364
02:34:16,480 --> 02:34:18,000
PANEL, I THOUGHT AS WE LISTEN TO

4365
02:34:18,000 --> 02:34:22,280
BOTH WHAT KELLIE SAID AND WHAT

4366
02:34:22,280 --> 02:34:24,560
SARAH SAID, IT STRIKES ME THAT

4367
02:34:24,560 --> 02:34:27,760
THESE ARE NOT SIMPLE ISSUES.

4368
02:34:27,760 --> 02:34:30,920
THESE ARE VERY COMPLEX ISSUES

4369
02:34:30,920 --> 02:34:33,240
AND AS ANNA STATED WE CAN'T

4370
02:34:33,240 --> 02:34:36,160
REALLY JUST DUMP ALL THAT

4371
02:34:36,160 --> 02:34:37,680
INFORMATION FOR FOLKS TO LISTEN

4372
02:34:37,680 --> 02:34:39,120
TO AND THEN MAKE THEIR OWN

4373
02:34:39,120 --> 02:34:39,440
DECISION.

4374
02:34:39,440 --> 02:34:42,600
WE NEED TO USE ALL THE AVAILABLE

4375
02:34:42,600 --> 02:34:43,960
COMMUNICATION TOOLS THAT WE HAVE

4376
02:34:43,960 --> 02:34:45,360
TO BE ABLE TO COMMUNICATE THAT

4377
02:34:45,360 --> 02:34:47,120
IN A WAY THAT PEOPLE CAN MAKE

4378
02:34:47,120 --> 02:34:50,480
THE BEST DECISIONS FOR THEIR

4379
02:34:50,480 --> 02:34:50,920
SITUATION.

4380
02:34:50,920 --> 02:34:53,360
AND THAT'S GOING TO OCCUR

4381
02:34:53,360 --> 02:34:55,960
DIFFERENTLY DEPENDING KNOW THEIR

4382
02:34:55,960 --> 02:34:57,240
INDIVIDUAL PERSPECTIVES AS WELL

4383
02:34:57,240 --> 02:34:59,160
AS THEIR LOCATION IN THE COUNTRY

4384
02:34:59,160 --> 02:35:02,840
AND THEIR KNOWLEDGE BACKGROUND.

4385
02:35:02,840 --> 02:35:06,240
SO, TO EXPAND AND TO REALLY

4386
02:35:06,240 --> 02:35:07,120
LEVERAGE THE COMMUNICATION, I

4387
02:35:07,120 --> 02:35:11,000
THINK SARAH WAS THE 1 WHO SAID,

4388
02:35:11,000 --> 02:35:12,920
WE'RE MAKING NATIONAL

4389
02:35:12,920 --> 02:35:13,320
RECOMMENDATIONS.

4390
02:35:13,320 --> 02:35:14,760
WE HAVE TO BE ABLE TO WORK AT

4391
02:35:14,760 --> 02:35:16,520
THE LOCAL LEVEL, TO BE ABLE TO

4392
02:35:16,520 --> 02:35:18,960
PROVIDE FOLKS THAT ARE

4393
02:35:18,960 --> 02:35:20,040
INFLUENCERS WHO HAVE KNOWLEDGE

4394
02:35:20,040 --> 02:35:23,200
OF THAT AREA, TO EDUCATE THEM IN

4395
02:35:23,200 --> 02:35:26,560
WAYS THAT THEY CAN COMMUNICATE

4396
02:35:26,560 --> 02:35:30,640
LOCALLY ON THE BEST POSSIBLE

4397
02:35:30,640 --> 02:35:32,240
SOURCES OF INFORMATION AND

4398
02:35:32,240 --> 02:35:35,640
DECISIONS FOR THEIR SPECIFIC

4399
02:35:35,640 --> 02:35:37,120
COMMUNITIES AND THEIR SPECIFIC

4400
02:35:37,120 --> 02:35:38,640
CONDITIONS WITHIN THOSE

4401
02:35:38,640 --> 02:35:38,920
COMMUNITIES.

4402
02:35:38,920 --> 02:35:43,720
SO THE MORE TOOLS THAT WE CAN

4403
02:35:43,720 --> 02:35:46,240
USE, TO EXPAND OUR MESSAGING AT

4404
02:35:46,240 --> 02:35:49,680
THE LOCAL LEVEL IS EXTREMELY

4405
02:35:49,680 --> 02:35:49,920
IMPORTANT.

4406
02:35:49,920 --> 02:35:51,840
>>THAT BRINGS UP AN
INTERESTING

4407
02:35:51,840 --> 02:35:52,560
POINT, YOU'RE BRINGING UP

4408
02:35:52,560 --> 02:35:53,840
COMMUNICATION AT THE LOCAL

4409
02:35:53,840 --> 02:35:55,120
LEVEL, WE ARE TALKING ABOUT THE

4410
02:35:55,120 --> 02:35:56,840
KIND OF FOODS PEOPLE WOULD EAT

4411
02:35:56,840 --> 02:35:58,200
TO PROTECT THEMSELVES BUT THE

4412
02:35:58,200 --> 02:36:00,960
KINDS OF FOODS PEOPLE EAT REALLY

4413
02:36:00,960 --> 02:36:01,840
CHANGES BY LOCALITY.

4414
02:36:01,840 --> 02:36:04,000
I MEAN, YOU KNOW, IN SOME PLACES

4415
02:36:04,000 --> 02:36:09,280
IN FLORIDA, YOU WOULD BE PRETTY

4416
02:36:09,280 --> 02:36:10,840
COMMON TO EAT SEAFOOD, THAT'S

4417
02:36:10,840 --> 02:36:12,880
NOT AS COMMON IN OTHER PLACES,

4418
02:36:12,880 --> 02:36:16,320
JUST ANOTHER THING TO CONSIDER,

4419
02:36:16,320 --> 02:36:17,320
ANYWAY.

4420
02:36:17,320 --> 02:36:17,720
OKAY.

4421
02:36:17,720 --> 02:36:20,720
WE ARE GOING TO QUESTION 3.

4422
02:36:20,720 --> 02:36:25,560
WHAT ARE THE GUIDING PRINCIPLES

4423
02:36:25,560 --> 02:36:27,160
AND BEST PRACTICES FOR

4424
02:36:27,160 --> 02:36:28,000
INTEGRATING MESSAGING ABOUT

4425
02:36:28,000 --> 02:36:30,200
GENERAL HEALTH BENEFITS OF FOODS

4426
02:36:30,200 --> 02:36:33,160
AND MESSAGING ABOUT EXPOSURE TO

4427
02:36:33,160 --> 02:36:34,280
ENVIRONMENTAL CONTAMINANTS.

4428
02:36:34,280 --> 02:36:35,920
SO WHAT I'M AING IS THIS, LET'S

4429
02:36:35,920 --> 02:36:38,880
SAY YOU WANT TO ENCOURAGE PEOPLE

4430
02:36:38,880 --> 02:36:41,640
TO EAT, YOU KNOW WHOLE GRAINS,

4431
02:36:41,640 --> 02:36:41,840
RIGHT?

4432
02:36:41,840 --> 02:36:44,680
AND YOU WANT TO DO SO FOR HEMENT

4433
02:36:44,680 --> 02:36:45,760
BENEFITS FOR PROTECTION AGAINST

4434
02:36:45,760 --> 02:36:46,480
HEART DISEASE OR SOMETHING LIKE

4435
02:36:46,480 --> 02:36:49,280
THAT AND YOU WANT TO ENCOURAGE

4436
02:36:49,280 --> 02:36:51,920
PEOPLE TO EAT CERTAIN FOODS FOR

4437
02:36:51,920 --> 02:36:54,920
PROTECTION AGAINST ENVIRONMENTAL

4438
02:36:54,920 --> 02:36:55,600
CONTAMINANTS.

4439
02:36:55,600 --> 02:36:57,480
CAN THOSE MESSAGING BE COMBINED.

4440
02:36:57,480 --> 02:36:59,560
KELLIE YOU MENTIONED HOW

4441
02:36:59,560 --> 02:37:00,800
MUCH--THE SEPARATION BETWEEN THE

4442
02:37:00,800 --> 02:37:03,800
2, CAN WE ACTUALLY KIND OF PUSH

4443
02:37:03,800 --> 02:37:04,160
THEM TOGETHER?

4444
02:37:04,160 --> 02:37:07,000
IS THAT A POSSIBILITY?

4445
02:37:07,000 --> 02:37:09,640
AND I'M HOPING KELLIE AND SHARMI

4446
02:37:09,640 --> 02:37:10,640
CAN WEIGH TBH ON THAT.

4447
02:37:10,640 --> 02:37:12,680
>>I WILL SAY THE SHORT
ANSWER

4448
02:37:12,680 --> 02:37:16,840
IS YES, THAT'S WHAT WE HAVE TO

4449
02:37:16,840 --> 02:37:18,920
DO, LIKE THOSE DIAGRAMS SEE

4450
02:37:18,920 --> 02:37:20,240
WHERE THE CIRCLES OVERLAP, WHERE

4451
02:37:20,240 --> 02:37:22,520
DO WE HAVE CONFIDENCE AND FOOD

4452
02:37:22,520 --> 02:37:25,400
DECISIONS THAT SUPPORT NUTRIENT

4453
02:37:25,400 --> 02:37:27,680
ADEQUACY TO HELP PROTECT AGAINST

4454
02:37:27,680 --> 02:37:29,520
ENVIRONMENTAL CONTAMINANTS BUT

4455
02:37:29,520 --> 02:37:31,200
ALSO LIMIT ENVIRONMENTAL

4456
02:37:31,200 --> 02:37:31,680
CONTAMINANT EXPOSURES

4457
02:37:31,680 --> 02:37:32,360
PARTICULARLY FOR THE VERY YOUNG

4458
02:37:32,360 --> 02:37:42,720
AND I WILL STOP THERE.

4459
02:37:44,920 --> 02:37:46,800
>>THANK YOU, CAN YOU HEAR
ME?

4460
02:37:46,800 --> 02:37:47,040
>>YES.

4461
02:37:47,040 --> 02:37:48,800
>>I FEEL LIKE THIS IS
PREACHING

4462
02:37:48,800 --> 02:37:50,880
TO THE CHOIR HERE BUT PROBABLY A

4463
02:37:50,880 --> 02:37:55,240
GOOD IDEA TO KIND OF REPEAT SOME

4464
02:37:55,240 --> 02:37:56,240
OF THE FUNDAMENTALS THAT ARE

4465
02:37:56,240 --> 02:38:00,080
WORTH REPEATING I THINK AS IT'S

4466
02:38:00,080 --> 02:38:03,920
REALLY IMPERATIVE TO BE ABLE TO

4467
02:38:03,920 --> 02:38:06,200
DEFINE AND IMPLEMENT AN

4468
02:38:06,200 --> 02:38:11,200
EFFECTIVE RISK COMMUNICATION AND

4469
02:38:11,200 --> 02:38:11,800
CONSUMER EDUCATION INITIATIVE.

4470
02:38:11,800 --> 02:38:15,720
YOU HEARD FROM ANNA, WE HEARD

4471
02:38:15,720 --> 02:38:17,480
FROM SARAH EARLIER, TODAY AND

4472
02:38:17,480 --> 02:38:19,000
THEN FROM STEVE, YESTERDAY, SO I

4473
02:38:19,000 --> 02:38:20,040
THINK I WILL REPEAT JUST A

4474
02:38:20,040 --> 02:38:24,360
COUPLE OF THINGS JUST TO KIND OF

4475
02:38:24,360 --> 02:38:29,200
EMPHASIZE, THE 1 THING I WOULD

4476
02:38:29,200 --> 02:38:30,440
LIKE TO EMPHASIZE IS

4477
02:38:30,440 --> 02:38:31,840
[INDISCERNIBLE] I KNOW SOMETIMES

4478
02:38:31,840 --> 02:38:33,760
IT'S VERY IMPORTANT AND I KNOW

4479
02:38:33,760 --> 02:38:35,480
IT'S NOT ALWAYS OUR STRONGEST

4480
02:38:35,480 --> 02:38:37,840
SUIT BUT WHAT THAT DOES IS

4481
02:38:37,840 --> 02:38:40,440
UNFORTUNATELY, THE SPACE OR THE

4482
02:38:40,440 --> 02:38:42,440
VOID, IT'S QUICKLY REALLY TAKEN

4483
02:38:42,440 --> 02:38:44,680
UP BY OTHERS WHO MAY NOT HAVE

4484
02:38:44,680 --> 02:38:48,960
THE RIGHT INFORMATION AND THEN

4485
02:38:48,960 --> 02:38:55,840
WE SPEND A LOT OF TIME TRYING TO

4486
02:38:55,840 --> 02:38:56,440
CORRECT THE MISINFORMATION.

4487
02:38:56,440 --> 02:38:57,880
THE MAIN THING IS WHAT YOU SAID

4488
02:38:57,880 --> 02:38:59,320
ABOUT HOW IMPORTANT IT IS FOR

4489
02:38:59,320 --> 02:39:00,840
US, FOR OUR MESSAGING TO BE

4490
02:39:00,840 --> 02:39:03,800
SCIENCE BASED AND OF COURSE

4491
02:39:03,800 --> 02:39:05,080
ADOPTING LIKE AN EVIDENCE BASED

4492
02:39:05,080 --> 02:39:08,120
APPROACH FOR ALL OF THE STAGES,

4493
02:39:08,120 --> 02:39:10,320
LIKE DEVELOPMENT,

4494
02:39:10,320 --> 02:39:10,960
IMPLEMENTATION, EVALUATION,

4495
02:39:10,960 --> 02:39:12,480
OBVIOUSLY, IT'S HUGELY

4496
02:39:12,480 --> 02:39:12,760
BENEFICIAL.

4497
02:39:12,760 --> 02:39:16,320
BUT WE ALSO KNOW THAT IT REALLY

4498
02:39:16,320 --> 02:39:20,280
GETS VERY TRICKY WITH RISK

4499
02:39:20,280 --> 02:39:23,360
COMMUNICATION AS KELLIE JUST

4500
02:39:23,360 --> 02:39:25,280
MENTIONED, CONSUMERS

4501
02:39:25,280 --> 02:39:26,880
OVERESTIMATE RISKS AND

4502
02:39:26,880 --> 02:39:28,600
UNDERESTIMATE BENEFITS, SO WHEN

4503
02:39:28,600 --> 02:39:32,040
THESE 2 ARE PRESENTED TOGETHER

4504
02:39:32,040 --> 02:39:35,840
IT CAN REALLY CAUSE CONFUSION. 

4505
02:39:35,840 --> 02:39:37,520
SO IF WE HAVE CLEAR SCIENCE

4506
02:39:37,520 --> 02:39:39,920
THAT'S SHOWING THE BENEFITS

4507
02:39:39,920 --> 02:39:41,400
OUTWEIGH THE RISKS OR VICE

4508
02:39:41,400 --> 02:39:44,720
VERSA, THEN WE NEED TO MAKE THAT

4509
02:39:44,720 --> 02:39:48,720
THE MAIN MESSAGE AND SORT OF

4510
02:39:48,720 --> 02:39:52,000
ANCHOR ON THAT MESSAGE, OR, IF

4511
02:39:52,000 --> 02:39:54,200
THE RISK OF CONTAMINANTS IN FOOD

4512
02:39:54,200 --> 02:39:55,960
IS LESS THAN THE RISKS OF YOU

4513
02:39:55,960 --> 02:39:58,600
KNOW NOT GETTING THE NEW TRIENTS

4514
02:39:58,600 --> 02:40:00,760
IN THOSE SAME FOODS, THEN THAT

4515
02:40:00,760 --> 02:40:03,200
SHOULD BE OUR MAIN MESSAGE, SO I

4516
02:40:03,200 --> 02:40:07,480
GUESS, WE ALL KNOW THAT IF

4517
02:40:07,480 --> 02:40:09,280
CONSUMERS PLAIN LANGUAGE AND

4518
02:40:09,280 --> 02:40:11,640
MAIN MESSAGING, ARE REALLY HAVE

4519
02:40:11,640 --> 02:40:13,360
TO BE KIND OF THOUGHT THROUGH

4520
02:40:13,360 --> 02:40:17,120
AND IT'S NOT EASY, PROBABLY

4521
02:40:17,120 --> 02:40:18,800
STILL NOT THERE YET BUT I WANTED

4522
02:40:18,800 --> 02:40:21,720
TO MENTION FOR CONSUMERS FOR

4523
02:40:21,720 --> 02:40:22,760
DIFFERENT TARGET AUDIENCES,

4524
02:40:22,760 --> 02:40:24,560
REALLY THINKING ABOUT WHAT THE

4525
02:40:24,560 --> 02:40:26,480
MAIN MESSAGE IS AND PUTTING IT

4526
02:40:26,480 --> 02:40:32,280
OUT THERE, THE BOTTOM LINE UP

4527
02:40:32,280 --> 02:40:36,000
FRONT IS REALLY, REALLY

4528
02:40:36,000 --> 02:40:36,240
IMPORTANT.

4529
02:40:36,240 --> 02:40:38,360
>>ONE-SECOND, KELLIE,
WHAT YOU

4530
02:40:38,360 --> 02:40:39,840
JUST DESCRIBED REALLY PAINTS A

4531
02:40:39,840 --> 02:40:40,680
VERY DIFFICULT PICTURE.

4532
02:40:40,680 --> 02:40:42,080
WE HAVE TO BASE IT ON THE

4533
02:40:42,080 --> 02:40:42,440
SCIENCE, RIGHT?

4534
02:40:42,440 --> 02:40:46,680
BUT WE HAVE TO MAKE IT

4535
02:40:46,680 --> 02:40:48,720
PALLETTABLE FOR A NONSCIENTIFIC

4536
02:40:48,720 --> 02:40:51,840
AUDIENCE AND WE'VE GOT TO

4537
02:40:51,840 --> 02:40:54,240
COMMUNICATE BOTH SIDES,

4538
02:40:54,240 --> 02:40:55,800
CONTAMINANTS AND PROTECTION--AND

4539
02:40:55,800 --> 02:40:56,440
NUTRITIONAL BENEFITS, AND WE'VE

4540
02:40:56,440 --> 02:41:00,160
GOT TO DID ALL THAT WITH A

4541
02:41:00,160 --> 02:41:01,640
SIMPLE MESSAGE THAT PEOPLE WILL

4542
02:41:01,640 --> 02:41:02,440
FOLLOW AND THAT WON'T SCARE

4543
02:41:02,440 --> 02:41:04,440
PEOPLE OFF BECAUSE WHEN THEY

4544
02:41:04,440 --> 02:41:06,240
HEAR THINGS LIKE CONTAMINANTS,

4545
02:41:06,240 --> 02:41:07,680
THEY MIGHT BE VERY NERVOUS.

4546
02:41:07,680 --> 02:41:09,480
ON THAT NOTE, KELLIE, YES?

4547
02:41:09,480 --> 02:41:10,800
>>YEAH, I WANTED TO JUST
ADD

4548
02:41:10,800 --> 02:41:13,920
SOMETHING TO THAT AND I'M REALLY

4549
02:41:13,920 --> 02:41:18,120
INTERESTED IN ANN'S THOUGHTS ON

4550
02:41:18,120 --> 02:41:19,920
THIS AND YOUR PRESENTATION

4551
02:41:19,920 --> 02:41:20,920
REALLY RESONATE WIDE ME A LOT

4552
02:41:20,920 --> 02:41:22,320
BECAUSE WE'RE WORKING IN A SPACE

4553
02:41:22,320 --> 02:41:23,720
WHERE, YOU KNOW EVERYBODY HAS TO

4554
02:41:23,720 --> 02:41:25,880
EAT, WE'RE DEALING WITH FOODS

4555
02:41:25,880 --> 02:41:28,040
THAT ARE PART OF HEALTHY EATING

4556
02:41:28,040 --> 02:41:29,960
PATTERNS THAT ALSO HAPPEN TO

4557
02:41:29,960 --> 02:41:30,720
HAVE ENVIRONMENTAL CONTAMINANTS

4558
02:41:30,720 --> 02:41:33,800
IN THEM BECAUSE OF WHERE THEY'RE

4559
02:41:33,800 --> 02:41:35,440
GROWN, YOU KNOW SO THIS IS A

4560
02:41:35,440 --> 02:41:37,200
COMPLEX ISSUE, BUT YOU KNOW, I

4561
02:41:37,200 --> 02:41:40,400
THINK BACK TO, BEFORE I WAS AT

4562
02:41:40,400 --> 02:41:42,160
FDA, YOU KNOW I'VE HAD A LONGER

4563
02:41:42,160 --> 02:41:44,600
HISTORY OF THE TOPIC OF SEAFOOD

4564
02:41:44,600 --> 02:41:46,840
WITH THE DIETARY GUIDELINES

4565
02:41:46,840 --> 02:41:48,320
PROCESS BEFORE, IT WAS FDA

4566
02:41:48,320 --> 02:41:50,640
BEFORE, AND YOU KNOW 10-15 YEARS

4567
02:41:50,640 --> 02:41:54,160
AGO, PEOPLE WOULD TELL ME, THAT

4568
02:41:54,160 --> 02:41:56,000
THE MINUTE THAT MOTHER'S HEAR

4569
02:41:56,000 --> 02:41:57,920
YOU SAY THE WORD MERCURY THAT

4570
02:41:57,920 --> 02:42:00,360
ALL THEY HEAR IS DON'T EAT FISH

4571
02:42:00,360 --> 02:42:01,920
WHEN THAT WAS NEVER THE MESSAGE

4572
02:42:01,920 --> 02:42:04,200
AND EVEN SOME RESEARCH PUBLISHED

4573
02:42:04,200 --> 02:42:05,200
SUPPORTING THAT FISH ADVISORIES

4574
02:42:05,200 --> 02:42:08,240
MAY HAVE LED TO DECREASES IN

4575
02:42:08,240 --> 02:42:08,480
INTAKE.

4576
02:42:08,480 --> 02:42:09,920
AND SO, YOU KNOW WE'VE BEEN

4577
02:42:09,920 --> 02:42:12,440
WORKING REALLY HARD THROUGH

4578
02:42:12,440 --> 02:42:14,040
ITERATIONS, BUT HOW CAN WE USE

4579
02:42:14,040 --> 02:42:16,840
THE MODELS THAT YOU DESCRIBED AS

4580
02:42:16,840 --> 02:42:18,120
WAYS FOR US TO THINK ABOUT THAT

4581
02:42:18,120 --> 02:42:19,880
WE'RE COMING TO THIS AS LIKE

4582
02:42:19,880 --> 02:42:21,400
TALKING ABOUT GENERAL DIET, BUT

4583
02:42:21,400 --> 02:42:23,320
THE PARENTS ARE COMING TO THIS,

4584
02:42:23,320 --> 02:42:25,960
IN A STATE OF THIS IS NEW

4585
02:42:25,960 --> 02:42:27,800
INFORMATION, THIS IS A THREAT.

4586
02:42:27,800 --> 02:42:29,440
SO HOW DO WE--THIS IS REALLY

4587
02:42:29,440 --> 02:42:32,240
LAWEDDER DALE I SEE AS LIKE AN

4588
02:42:32,240 --> 02:42:33,360
OPPORTUNITY FOR OUR

4589
02:42:33,360 --> 02:42:34,360
COLLABORATION, TO REALLY SEE,

4590
02:42:34,360 --> 02:42:36,160
HOW CAN WE USE THE FACT THAT THE

4591
02:42:36,160 --> 02:42:38,920
PARENTS ARE FEELING LIKE THEY'RE

4592
02:42:38,920 --> 02:42:40,320
IN AN EMERGENCY SITUATION WHERE

4593
02:42:40,320 --> 02:42:41,920
WE WANT TO DECREASE THAT

4594
02:42:41,920 --> 02:42:43,160
ANXIOUS, WE WANT TO BRING THEM

4595
02:42:43,160 --> 02:42:44,440
FULL CIRCLE, THIS IS NOT NEW,

4596
02:42:44,440 --> 02:42:47,640
THIS IS SOMETHING THAT'S, YOU

4597
02:42:47,640 --> 02:42:48,720
KNOW, THAT'S--THESE HAVE BEEN IN

4598
02:42:48,720 --> 02:42:50,200
THE FOOD SUPPLY FOR A LONG TIME,

4599
02:42:50,200 --> 02:42:52,000
WE KNOW MORE ABOUT THEM NOW, WE

4600
02:42:52,000 --> 02:42:53,840
HAVE THE ABILITY TO DO MORE

4601
02:42:53,840 --> 02:42:55,680
ABOUT THEM NOW, BUT THESE ARE

4602
02:42:55,680 --> 02:42:57,040
THE THINGS CAN YOU DO BUT HOW

4603
02:42:57,040 --> 02:42:58,840
CAN WE REALLY TAKE THAT

4604
02:42:58,840 --> 02:43:00,600
SCENARIO, WHERE THEY'RE FEELING

4605
02:43:00,600 --> 02:43:05,200
THIS THREAT IN THE SENSE OF

4606
02:43:05,200 --> 02:43:06,760
URGENCY AND BRING THEM TO THAT

4607
02:43:06,760 --> 02:43:08,040
BETTER STATE OF BEING, LIKE,

4608
02:43:08,040 --> 02:43:18,360
OKAY, I GOT THIS.

4609
02:43:18,920 --> 02:43:20,040
>>THAT WAS WELL SAID,
KELLIE,

4610
02:43:20,040 --> 02:43:22,040
AND HOW DO WE GET THOSE MESSAGES

4611
02:43:22,040 --> 02:43:23,200
ACROSS AND AT THE SAME TIME

4612
02:43:23,200 --> 02:43:25,560
THINK ABOUT MAYBE WE DIDN'T DO A

4613
02:43:25,560 --> 02:43:27,720
VERY GOOD JOB TO BEBIN WITH

4614
02:43:27,720 --> 02:43:29,080
WHICH ALWAYS HURT WHEN IS YOU

4615
02:43:29,080 --> 02:43:31,240
TRY TO REACH YOUR AUDIENCE

4616
02:43:31,240 --> 02:43:31,560
RIGHT?

4617
02:43:31,560 --> 02:43:33,240
I THINK WELL, I THINK BACK AND

4618
02:43:33,240 --> 02:43:34,760
DANIEL WILL BE ABLE TO RELATE TO

4619
02:43:34,760 --> 02:43:36,560
THIS WHEN WE DEALT WITH THE LUNG

4620
02:43:36,560 --> 02:43:39,440
INJURY AND TRYING TO REACH TEENS

4621
02:43:39,440 --> 02:43:41,560
AND YOUNG ADULTS ABOUT VAPING

4622
02:43:41,560 --> 02:43:45,320
AND HOW DANGEROUS IT WAS AND

4623
02:43:45,320 --> 02:43:45,760
E-CIGARETTES, RIGHT?

4624
02:43:45,760 --> 02:43:48,400
AND AT THAT TIME, AND THIS WAS

4625
02:43:48,400 --> 02:43:50,960
REALLY DATE ME BUT I DIDN'T KNOW

4626
02:43:50,960 --> 02:43:52,360
WHAT TIKTOK WAS AND WE THOUGHT

4627
02:43:52,360 --> 02:43:55,160
ABOUT OH WE'RE GOING TO SEND

4628
02:43:55,160 --> 02:43:56,000
MESSAGES THROUGH TIKTOK, AND I

4629
02:43:56,000 --> 02:43:58,680
WAS LIKE WHAT IS TIKTOK, SO

4630
02:43:58,680 --> 02:43:59,960
REACHING SOMEONE ON THEIR OWN

4631
02:43:59,960 --> 02:44:02,040
PLATFORM AND REACH PEERS THAT WE

4632
02:44:02,040 --> 02:44:03,800
MAY NOT HAVE BEEN ABLE TO REACH,

4633
02:44:03,800 --> 02:44:07,520
BUT ALSO THINKING ABOUT PARENTS

4634
02:44:07,520 --> 02:44:08,960
AREN'T BEING A CLINICIAN AND

4635
02:44:08,960 --> 02:44:10,040
MAKING IT REALLY EASY TO THINK

4636
02:44:10,040 --> 02:44:12,760
ABOUT WHEN A PATIENT COMES IN,

4637
02:44:12,760 --> 02:44:17,160
IF YOU WATCH A PHYSICIAN, THEY

4638
02:44:17,160 --> 02:44:19,560
START OUT WITH YOU'RE DO FOR, IF

4639
02:44:19,560 --> 02:44:20,920
IT'S A VACCINE OR YOU NEED

4640
02:44:20,920 --> 02:44:22,200
SOMETHING, THEY ALREADY STATED

4641
02:44:22,200 --> 02:44:24,040
UP FRONT AND THAT OPENS UP THE

4642
02:44:24,040 --> 02:44:25,600
COMMUNICATION IF SOMEONE IS

4643
02:44:25,600 --> 02:44:27,200
AFRAID OR THEY'RE WORRYING ABOUT

4644
02:44:27,200 --> 02:44:29,120
SOMETHING, SO THAT THE CLINICIAN

4645
02:44:29,120 --> 02:44:30,520
CAN FIND OUT WHAT THAT FEAR IS

4646
02:44:30,520 --> 02:44:32,400
AND THEY'RE ABLE TO COMMUNICATE

4647
02:44:32,400 --> 02:44:33,880
WITH THEM DIRECTLY AND IT OPENS

4648
02:44:33,880 --> 02:44:35,760
UP THE COMMUNICATION SO THAT

4649
02:44:35,760 --> 02:44:37,800
THEY CAN LEAD THEM IN THE

4650
02:44:37,800 --> 02:44:38,840
DIRECTION THAT THEY NEED TO TO

4651
02:44:38,840 --> 02:44:41,160
GO BASED ON SCIENCE.

4652
02:44:41,160 --> 02:44:42,640
ANOTHER THING WE CAN DO IS

4653
02:44:42,640 --> 02:44:44,120
THROUGH SOCIAL MEDIA, IT'S

4654
02:44:44,120 --> 02:44:45,560
CALLED A SANDWICH EFFECT, SO,

4655
02:44:45,560 --> 02:44:48,120
WHAT YOU DO IF YOU REALLY--IF

4656
02:44:48,120 --> 02:44:49,080
YOU NEED TO DEBUNK INFORMATION

4657
02:44:49,080 --> 02:44:50,360
AND YOU HAVE TO REPEAT IT, IT'S

4658
02:44:50,360 --> 02:44:51,400
NOT NECESSARILY THE BEST

4659
02:44:51,400 --> 02:44:52,800
APPROACH BECAUSE WE TRY SO OFTEN

4660
02:44:52,800 --> 02:44:55,160
TO NOT REPEAT IT BECAUSE THAT'S

4661
02:44:55,160 --> 02:44:57,240
USUALLY WHAT IS REMEMBERED, IS

4662
02:44:57,240 --> 02:44:58,040
YOU START WITH THE STATEMENT

4663
02:44:58,040 --> 02:45:00,320
THAT YOU KNOW SOMETHING IS SAFE

4664
02:45:00,320 --> 02:45:02,640
AND THEN, YOU SAY SOMETHING

4665
02:45:02,640 --> 02:45:03,280
ABOUT THE MISINFORMATION AND

4666
02:45:03,280 --> 02:45:06,720
THEN YOU FOLLOW IT UP WITH THEIR

4667
02:45:06,720 --> 02:45:09,200
ACTION, SO THAT THE FIRST

4668
02:45:09,200 --> 02:45:10,480
STATEMENT AND THE LAST STATEMENT

4669
02:45:10,480 --> 02:45:13,800
ARE THE 2 THAT REALLY HIT HOME

4670
02:45:13,800 --> 02:45:15,120
AND THE MIDDLE 1 IS JUST TO LET

4671
02:45:15,120 --> 02:45:18,520
THEM KNOW THIS IS MISINFORMATION

4672
02:45:18,520 --> 02:45:20,360
AND @ SAME TIME TO REASSURE

4673
02:45:20,360 --> 02:45:20,560
THEM.

4674
02:45:20,560 --> 02:45:23,960
SO THOSE ARE SOME OF THE

4675
02:45:23,960 --> 02:45:25,160
TECHNIQUES CAN YOU USE.

4676
02:45:25,160 --> 02:45:27,360
AND THEN THINKING ABOUT THOSE

4677
02:45:27,360 --> 02:45:28,520
COMMUNICATION DHANLES, WHAT IS

4678
02:45:28,520 --> 02:45:29,880
THE BEST PATH TO REACH PEOPLE,

4679
02:45:29,880 --> 02:45:32,560
IF IT'S YOUNG PEOPLE, THEN WE GO

4680
02:45:32,560 --> 02:45:33,840
1 DIRECTION, IF IT'S PARENTS WE

4681
02:45:33,840 --> 02:45:37,440
NEED TO GO IN ANOTHER DIRECTION

4682
02:45:37,440 --> 02:45:40,680
AND IT MAY BE THOSE TRUSTED

4683
02:45:40,680 --> 02:45:41,080
AGENTS, RIGHT?

4684
02:45:41,080 --> 02:45:42,840
WHETHER IT'S A PHYSICIAN OR

4685
02:45:42,840 --> 02:45:45,560
LOCAL CHURCH OR MOSQUE OR

4686
02:45:45,560 --> 02:45:47,720
TEMPLE, THESE ARE PEOPLE THAT

4687
02:45:47,720 --> 02:45:50,120
THEY RELY UPON, OR INFLUENCERS

4688
02:45:50,120 --> 02:45:51,040
WITHIN THEIR COMMUNITIES.

4689
02:45:51,040 --> 02:45:56,000
AND THAT'S HOW CAN YOU GET THOSE

4690
02:45:56,000 --> 02:45:56,480
CONNECTIONS IN PLACE.

4691
02:45:56,480 --> 02:45:58,400
>>AS SOMEBODY WHO HAS TO
SPEAK

4692
02:45:58,400 --> 02:46:00,760
TO PATIENTS IN A MOMENT OF

4693
02:46:00,760 --> 02:46:01,960
DISTRUST, DOES THAT RESONATE

4694
02:46:01,960 --> 02:46:06,040
WITH YOU, WILL YOU FIND WORKS?

4695
02:46:06,040 --> 02:46:07,240
>>YEAH, CERTAINLY, I'M
GLAD, WE

4696
02:46:07,240 --> 02:46:10,560
ALREADY MENTIONED A LOT OF THESE

4697
02:46:10,560 --> 02:46:10,880
CONCEPTS.

4698
02:46:10,880 --> 02:46:16,720
SO YOU KNOW WHAT WE DO IS FIRST

4699
02:46:16,720 --> 02:46:17,920
IF A PATIENT CAME UP TO ME AND

4700
02:46:17,920 --> 02:46:19,920
HAD A QUESTION, I WOULD CLEARLY

4701
02:46:19,920 --> 02:46:25,360
DEFINE WHERE THE BENEFITS AND

4702
02:46:25,360 --> 02:46:26,160
INTERVENTION OR MANAGEMENT OR

4703
02:46:26,160 --> 02:46:29,520
WHAT THEY CAN DO, SO, TRY TO PUT

4704
02:46:29,520 --> 02:46:30,960
EVERYTHING INTO 3 BUCKETS TO

4705
02:46:30,960 --> 02:46:31,600
MAKE IT SIMPLE.

4706
02:46:31,600 --> 02:46:33,720
FIRST 1 IS THE BENEFITS OUTWEIGH

4707
02:46:33,720 --> 02:46:35,600
THE RISK, SO NOW WE WILL DEFINE

4708
02:46:35,600 --> 02:46:37,240
THE BENEFITS, SO FOR EXAMPLE, IF

4709
02:46:37,240 --> 02:46:40,840
YOU TAKE THIS MEDICATION, YOU

4710
02:46:40,840 --> 02:46:41,960
WILL BE--YOU KNOW, YOU WILL DO

4711
02:46:41,960 --> 02:46:43,440
BETTER AT THESE SYMPTOMS, THEN

4712
02:46:43,440 --> 02:46:45,280
THE NEXT BUCKET IS, THE RISKS

4713
02:46:45,280 --> 02:46:47,880
OUT WEIGH THE BENEFIT.

4714
02:46:47,880 --> 02:46:48,960
SO FOR THAT, YOU KNOW YOU WOULD

4715
02:46:48,960 --> 02:46:50,760
HAVE TO FIGURE OUT FOR EXAMPLE,

4716
02:46:50,760 --> 02:46:52,000
THERE'S SOME OTHER VARIABLES

4717
02:46:52,000 --> 02:46:55,120
THAT THE PATIENT HAS EITHER

4718
02:46:55,120 --> 02:46:56,880
CO-MORBIDITIES, OTHER EXPOSURES,

4719
02:46:56,880 --> 02:46:58,960
MAYBE THEY DON'T--THEY HAVE

4720
02:46:58,960 --> 02:47:00,000
ALLERGIES OR MEDICATIONS OR

4721
02:47:00,000 --> 02:47:01,360
MAYBE THAT MEDICATION IS NOT

4722
02:47:01,360 --> 02:47:03,600
INDICATING WHAT THEY HAVE, AND

4723
02:47:03,600 --> 02:47:05,600
THAT INSTANCE, THE RISK OUTWAYS

4724
02:47:05,600 --> 02:47:06,800
THE BENEFITS, AND THEN WHAT I

4725
02:47:06,800 --> 02:47:08,520
THINK THEY SHOULD DO IS DEFINE

4726
02:47:08,520 --> 02:47:10,000
THOSE RISKS BY LAWEDDER DALE

4727
02:47:10,000 --> 02:47:13,440
DOES THAT REALLY MEAN IN--REALLY

4728
02:47:13,440 --> 02:47:16,160
MEAN IN TERMS OF VOMITING,

4729
02:47:16,160 --> 02:47:17,840
PERMANENT DISABILITY, AND SO ON.

4730
02:47:17,840 --> 02:47:19,560
AND THEN THE THIRD BUCKET IS THE

4731
02:47:19,560 --> 02:47:22,560
BUCKET THAT I SAY WE DON'T KNOW.

4732
02:47:22,560 --> 02:47:23,760
THERE'S CONFLICTING EVIDENCE,

4733
02:47:23,760 --> 02:47:28,320
THERE'S SOME STUDIES THAT SHOW

4734
02:47:28,320 --> 02:47:29,840
BENEFIT AND SOME STUDIES THAT

4735
02:47:29,840 --> 02:47:30,120
SHOW HARM.

4736
02:47:30,120 --> 02:47:32,920
SO THEN YOU KNOW, HAVING THOSE 3

4737
02:47:32,920 --> 02:47:37,080
BUCKETS PRESENTED TO THE PATIENT

4738
02:47:37,080 --> 02:47:39,800
MAKES THEM BE ABLE TO MAKE AN

4739
02:47:39,800 --> 02:47:40,560
INFORMED DECISION.

4740
02:47:40,560 --> 02:47:41,880
LET ME FINISH FOR JUST A MOMENT

4741
02:47:41,880 --> 02:47:43,760
SO THEN WHAT I USUALLY FOUND

4742
02:47:43,760 --> 02:47:45,440
WORKS PERSONALLY FOR ME, WHEN I

4743
02:47:45,440 --> 02:47:49,440
TALK TO MY PATIENTS IS I USUALLY

4744
02:47:49,440 --> 02:47:51,720
PUT THAT, YOU KNOW AS EFFECT,

4745
02:47:51,720 --> 02:47:53,840
THEN AFTER I GIVE THEM THOSE 3

4746
02:47:53,840 --> 02:47:58,680
BUCKETS, THEN I SAY TO THEM, YOU

4747
02:47:58,680 --> 02:47:58,960
KNOW WHAT?

4748
02:47:58,960 --> 02:48:00,680
YOU ARE THE 1 THAT NEEDS TO MAKE

4749
02:48:00,680 --> 02:48:02,280
DECISIONS FOR YOURSELF, I CAN

4750
02:48:02,280 --> 02:48:03,920
ONLY COUNCIL YOU AND I WOULD--I

4751
02:48:03,920 --> 02:48:08,720
WOULD TRY TO TAKE AWAY THINGS

4752
02:48:08,720 --> 02:48:13,360
LIKE EMOTION, FEAR, OTHER

4753
02:48:13,360 --> 02:48:14,280
NEGATIVE DECISION MAKING, THINGS

4754
02:48:14,280 --> 02:48:15,800
THAT MAY IMPEDE THAT AND THEN I

4755
02:48:15,800 --> 02:48:17,880
USUALLY SAY SOMETHING LIKE, YOU

4756
02:48:17,880 --> 02:48:19,040
KNOW WHAT, WHATEVER DECISION YOU

4757
02:48:19,040 --> 02:48:20,480
MAKE, IESM HERE TO STAND BY YOU

4758
02:48:20,480 --> 02:48:23,040
AND I CAN ANSWER ANY OF YOUR

4759
02:48:23,040 --> 02:48:25,800
QUESTIONS YOU HAVE, AND WORK

4760
02:48:25,800 --> 02:48:28,520
THROUGH THIS TOGETHER. 

4761
02:48:28,520 --> 02:48:30,360
>>THAT IS INTERESTING.

4762
02:48:30,360 --> 02:48:32,120
WHAT YOU'RE SAYING, PRETTY SURE

4763
02:48:32,120 --> 02:48:34,680
CERC DRIVES A LOT OF ITS

4764
02:48:34,680 --> 02:48:35,400
PRINCIPLES FROM PHYSICIAN

4765
02:48:35,400 --> 02:48:36,960
COMMUNICATION BECAUSE A LOT OF

4766
02:48:36,960 --> 02:48:39,760
CONNECTION THERE, THAT IDEA OF

4767
02:48:39,760 --> 02:48:41,560
CONNECTING OF SORT OF LAYING OUT

4768
02:48:41,560 --> 02:48:42,680
FOR THE RECIPIENT OF THE

4769
02:48:42,680 --> 02:48:44,680
INFORMATION, THE BENEFITS VERSUS

4770
02:48:44,680 --> 02:48:45,160
THE RISKS.

4771
02:48:45,160 --> 02:48:46,920
AND SHOWING HOW 1 OUT WEIGHS THE

4772
02:48:46,920 --> 02:48:48,520
OTHER, THAT'S REALLY POWERFUL

4773
02:48:48,520 --> 02:48:49,760
AND IN OUR LEAD PROGRAM WE DO A

4774
02:48:49,760 --> 02:48:50,600
LOT OF THAT.

4775
02:48:50,600 --> 02:48:52,440
THERE'S A LOT OF INTERVENTIONS

4776
02:48:52,440 --> 02:48:54,080
THAT MAY BE EXPENSIVE OR

4777
02:48:54,080 --> 02:48:55,760
DIFFICULT, BUT WE REALLY TRY TO

4778
02:48:55,760 --> 02:48:56,960
EMPHASIZE THE BENEFITS OF

4779
02:48:56,960 --> 02:48:58,240
ENGAGING IN THAT EFFORT AND WITH

4780
02:48:58,240 --> 02:49:01,200
THAT I WILL CALL ON PERRI WHO

4781
02:49:01,200 --> 02:49:05,160
CAN ELUC DATE THAT CONCEPT MORE.

4782
02:49:05,160 --> 02:49:06,920
CAN PERRI, ARE YOU THERE?

4783
02:49:06,920 --> 02:49:07,920
>>WHAT SPECIFICALLY WERE
YOU

4784
02:49:07,920 --> 02:49:10,520
WANTING ME TO TALK ABOUT?

4785
02:49:10,520 --> 02:49:11,360
>>COMMUNICATING BENEFITS
VERSUS

4786
02:49:11,360 --> 02:49:12,760
RISKS BECAUSE IT'S NOT JUST

4787
02:49:12,760 --> 02:49:14,920
SOMETIMES IN OUR COMMUNICATION

4788
02:49:14,920 --> 02:49:16,760
EFFORTS, WE EXPLICITLY LAY OUT,

4789
02:49:16,760 --> 02:49:18,480
YOU KNOW HERE ARE THE THINGS TO

4790
02:49:18,480 --> 02:49:22,520
DO AND THERE MAY--WE DON'T WANT

4791
02:49:22,520 --> 02:49:24,240
TO REPEAT SORT OF FALSE

4792
02:49:24,240 --> 02:49:30,840
INFORMATION OR CONCERNS PEOPLE

4793
02:49:30,840 --> 02:49:32,360
HAVE, BUT AS WELL AS BENEFITS

4794
02:49:32,360 --> 02:49:34,000
BUT WE SORT OF TRY TO LAY OUT

4795
02:49:34,000 --> 02:49:35,880
WHAT THE BEST APPROACH AND WHAT

4796
02:49:35,880 --> 02:49:37,280
IS THE BALLAANCE IN THERE, I

4797
02:49:37,280 --> 02:49:38,680
KNOW THE LEAD PROGRAM WE DO THAT

4798
02:49:38,680 --> 02:49:38,920
AS WELL.

4799
02:49:38,920 --> 02:49:41,120
>>I WOULD SAY THIS, I
MEAN, WE

4800
02:49:41,120 --> 02:49:45,000
DON'T REPEAT SO MUCH WHAT NOT TO

4801
02:49:45,000 --> 02:49:46,960
DO, THAT KIND OF IS WHAT ANNA

4802
02:49:46,960 --> 02:49:48,760
WAS SAYING A BIT BEFORE, YOU

4803
02:49:48,760 --> 02:49:50,200
WANT TO TALK ABOUT WHAT TO DO

4804
02:49:50,200 --> 02:49:51,840
AND SHE WAS SAYING IN HER

4805
02:49:51,840 --> 02:49:52,640
APPROACH, YOU ADDRESS WHAT NOT

4806
02:49:52,640 --> 02:49:54,320
TO DO AND THEN YOU END WITH WHAT

4807
02:49:54,320 --> 02:49:56,520
TO DO, BUT WE'RE NOT TRYING TO

4808
02:49:56,520 --> 02:49:57,800
DEBUNK ANY MYTHS HERE SO I

4809
02:49:57,800 --> 02:49:59,440
WOULDN'T SAY THAT WE REALLY

4810
02:49:59,440 --> 02:50:03,840
FOCUS ON WHAT NOT TO DO, BUT IN

4811
02:50:03,840 --> 02:50:06,240
TERMS OF LIKE IF WE HAVE--IF

4812
02:50:06,240 --> 02:50:08,640
IT'S COMMON SOURCES OF LEAD OR

4813
02:50:08,640 --> 02:50:11,080
EMERGING SOURCES, THEN WE CAN

4814
02:50:11,080 --> 02:50:11,920
TALK ABOUT DEFINITELY, LIKE,

4815
02:50:11,920 --> 02:50:14,640
SOME OF THE OTHER SPEAKER VS

4816
02:50:14,640 --> 02:50:16,760
SAID, GIVEN ACTIONABLE STEPS,

4817
02:50:16,760 --> 02:50:19,200
LIKE THING YOU CAN DO TO PROTECT

4818
02:50:19,200 --> 02:50:20,360
YOUR FAMILY, WE WANT TO GIVE

4819
02:50:20,360 --> 02:50:23,720
INFORMATION ABOUT WHERE YOU CAN

4820
02:50:23,720 --> 02:50:25,800
FIND THE SOURCES, WE DO TALK

4821
02:50:25,800 --> 02:50:27,000
ABOUT HOW TO AVOID SOURCES WHEN

4822
02:50:27,000 --> 02:50:31,000
WE CAN, LIKE FOR EXAMPLE, YOU

4823
02:50:31,000 --> 02:50:32,640
KNOW, IF THERE'S PRODUCTS THAT

4824
02:50:32,640 --> 02:50:35,120
WE KNOW THAT HAVE LEAD, SO IT'S

4825
02:50:35,120 --> 02:50:38,080
NOT SO MUCH LIKE AN

4826
02:50:38,080 --> 02:50:38,440
INTERVENTION.

4827
02:50:38,440 --> 02:50:41,640
JUST IF WE ARE AWARE THAT

4828
02:50:41,640 --> 02:50:43,360
PRODUCTS OR FOODS OR WHAT HAVE

4829
02:50:43,360 --> 02:50:46,680
YOU HAVE LEAD, WE WILL

4830
02:50:46,680 --> 02:50:47,520
COMMUNICATE THAT OUT WE WILL

4831
02:50:47,520 --> 02:50:49,280
TALK ABOUT WHAT THEY CAN DO, WE

4832
02:50:49,280 --> 02:50:52,600
WILL TALK ABOUT WORKING WITH THE

4833
02:50:52,600 --> 02:50:55,560
HEALTHCARE PROVIDERS TO GET

4834
02:50:55,560 --> 02:50:57,120
TESTED, BLOODLET TESTS IF THE

4835
02:50:57,120 --> 02:50:58,880
PATIENTS ARE CONCERNED ABOUT THE

4836
02:50:58,880 --> 02:50:59,640
CHILDREN'S LEVELS.

4837
02:50:59,640 --> 02:51:00,640
THERE'S ALSO BEEN TALK ABOUT

4838
02:51:00,640 --> 02:51:02,400
LOCAL CONDITIONS AND I THINK

4839
02:51:02,400 --> 02:51:04,280
THAT'S ALSO REALLY IMPORTANT

4840
02:51:04,280 --> 02:51:05,680
BECAUSE THERE'S DIFFERENT

4841
02:51:05,680 --> 02:51:07,160
SOURCES AND DIFFERENT

4842
02:51:07,160 --> 02:51:08,840
COMMUNITIES ESPECIALLY IF

4843
02:51:08,840 --> 02:51:09,480
THERE'S RESETTLEMENT COMMUNITIES

4844
02:51:09,480 --> 02:51:10,600
AND THEN WHEN YOU GET INTO THAT,

4845
02:51:10,600 --> 02:51:14,440
YOU NEED TO THINK ABOUT CULTURAL

4846
02:51:14,440 --> 02:51:15,360
COMPETENCY AND PROVIDING

4847
02:51:15,360 --> 02:51:16,760
INFORMATION IN MULTIPLE

4848
02:51:16,760 --> 02:51:19,720
LANGUAGES, I MEAN, I LIKED WHAT

4849
02:51:19,720 --> 02:51:24,200
PEOPLE ARE SAYING ABOUT, YOU

4850
02:51:24,200 --> 02:51:25,360
KNOW THE INFLUENCERS ARE SOURCES

4851
02:51:25,360 --> 02:51:26,800
SO I THINK IT'S JUST A LOT OF

4852
02:51:26,800 --> 02:51:28,920
WHAT WE'VE HEARD HERE, YOU KNOW

4853
02:51:28,920 --> 02:51:30,160
THE ACTIONABLE STEPS FOCUSED ON

4854
02:51:30,160 --> 02:51:34,840
WHAT TO DO, MINIMIZING, YOU KNOW

4855
02:51:34,840 --> 02:51:36,560
NOT GIVING A LOT OF WEIGHT ON

4856
02:51:36,560 --> 02:51:38,200
WHAT NOT TO DO, JUST BRIEFLY

4857
02:51:38,200 --> 02:51:40,440
TOUCHING  ON THAT AND REALLY

4858
02:51:40,440 --> 02:51:41,640
HIGHLIGHTING WHAT YOU CAN DO AND

4859
02:51:41,640 --> 02:51:43,760
THEN TRYING TO MAKE THINGS

4860
02:51:43,760 --> 02:51:46,280
REALLY APPLICABLE AT THE LOCAL

4861
02:51:46,280 --> 02:51:51,720
LEVEL AND WORKING WITH THE

4862
02:51:51,720 --> 02:51:52,640
TRUSTED RESOURCES.

4863
02:51:52,640 --> 02:51:54,720
DID YOU WANT ME TO SAY MORE OR

4864
02:51:54,720 --> 02:51:56,320
DOES THAT COVER IT?

4865
02:51:56,320 --> 02:51:57,800
>>I WILL COME BACK TO YOU

4866
02:51:57,800 --> 02:51:59,120
BECAUSE TIME IS MOVING FASTER

4867
02:51:59,120 --> 02:52:00,520
THAN ANTICIPATED AND I'M GOING

4868
02:52:00,520 --> 02:52:02,240
ON TO THE FOURTH DISCUSSION

4869
02:52:02,240 --> 02:52:04,120
TOPIC WHICH IS PREFERRED

4870
02:52:04,120 --> 02:52:04,400
LANGUAGE.

4871
02:52:04,400 --> 02:52:05,680
AND BEFORE WE GET THERE, THERE'S

4872
02:52:05,680 --> 02:52:12,720
1 CONCERN I WANT TO DISCUSS WITH

4873
02:52:12,720 --> 02:52:13,000
THE PANEL.

4874
02:52:13,000 --> 02:52:14,000
WE--YOU COMMUNICATE BOTH TO THE

4875
02:52:14,000 --> 02:52:17,320
PUBLIC AND TO A LOT OF

4876
02:52:17,320 --> 02:52:18,480
SCIENTIFIC AUDIENCES, YOU HAVE

4877
02:52:18,480 --> 02:52:18,840
TO.

4878
02:52:18,840 --> 02:52:20,920
YOU USE VERY BIG WORDS, WORDS

4879
02:52:20,920 --> 02:52:22,760
THAT MAY BE INTIMIDATING, IS IT

4880
02:52:22,760 --> 02:52:26,680
FAIR TO SAY, THAT THAT LANGUAGE

4881
02:52:26,680 --> 02:52:28,920
THAT ISN'T NECESSARILY CONSUMER

4882
02:52:28,920 --> 02:52:38,840
FRIENDLY LANGUAGE STILL REACHES

4883
02:52:38,840 --> 02:52:39,120
CONSUMERS.

4884
02:52:39,120 --> 02:52:40,400
>>WAS THAT FOR ME?

4885
02:52:40,400 --> 02:52:41,360
>>IT'S FOR YOU.

4886
02:52:41,360 --> 02:52:42,440
>>IT'S A CHALLENGE.

4887
02:52:42,440 --> 02:52:45,280
ABSOLUTELY WE KNOW THE

4888
02:52:45,280 --> 02:52:46,920
INFORMATION EVEN IF WE AS WE

4889
02:52:46,920 --> 02:52:48,400
MENTIONED BEFORE, TRYING TO PUT

4890
02:52:48,400 --> 02:52:49,680
MORE INFORMATION ON OUR WEBSITE

4891
02:52:49,680 --> 02:52:53,800
AND WE KNOW THAT OUR WEBSITE IS

4892
02:52:53,800 --> 02:52:56,280
VISITED MORE BY TECHNICAL

4893
02:52:56,280 --> 02:52:57,680
AUDIENCES THAN BY THE GENERAL

4894
02:52:57,680 --> 02:52:59,000
PUBLIC OR AT LEAST WE BELIEVE

4895
02:52:59,000 --> 02:53:00,120
SO.

4896
02:53:00,120 --> 02:53:02,040
WE HAVE RELATIVELY LOW NUMBERS

4897
02:53:02,040 --> 02:53:04,760
OF HITS ON OUR LAB WEBSITE, BUT,

4898
02:53:04,760 --> 02:53:06,840
I THINK IT'S SAFE FOR US TO

4899
02:53:06,840 --> 02:53:09,240
ASSUME IT'S NOT ONLY LAB STAFF

4900
02:53:09,240 --> 02:53:11,480
THAT ARE COMING AND CONSUMING

4901
02:53:11,480 --> 02:53:15,080
INFORMATION THAT WE MAY HAVE

4902
02:53:15,080 --> 02:53:16,400
TARGETED TOWARDS SCIENTIFIC

4903
02:53:16,400 --> 02:53:16,680
AUDIENCES.

4904
02:53:16,680 --> 02:53:19,520
THE QUESTION IS, YOU KNOW WHEN

4905
02:53:19,520 --> 02:53:20,840
SOMEBODY BROUGHT IT UP BEFORE, I

4906
02:53:20,840 --> 02:53:22,960
THINK IT WAS STEVE THAT, YOU

4907
02:53:22,960 --> 02:53:24,000
KNOW DIFFERENT CONSUMERS MAY

4908
02:53:24,000 --> 02:53:25,400
HAVE DIFFERENT LEVELS OF

4909
02:53:25,400 --> 02:53:26,880
BACKGROUND KNOWLEDGE AND TELL

4910
02:53:26,880 --> 02:53:31,280
YOU SOMETHING THAT SCARES ME IS

4911
02:53:31,280 --> 02:53:33,440
NOT PROVIDING ENOUGH

4912
02:53:33,440 --> 02:53:34,040
SOPHISTICATED, NOT ENOUGH

4913
02:53:34,040 --> 02:53:36,120
INFORMATION FOR THE

4914
02:53:36,120 --> 02:53:36,920
SOPHISTICATED CONSUMER WHO MAYBE

4915
02:53:36,920 --> 02:53:38,120
THEY'RE NOT A SCIENTIST BUT THAT

4916
02:53:38,120 --> 02:53:40,880
DOESN'T MEAN THAT WE WANT TO BE,

4917
02:53:40,880 --> 02:53:41,640
THAT WE SHOULDN'T COMMUNICATE

4918
02:53:41,640 --> 02:53:43,360
ABOUT WHAT WE'RE DOING.

4919
02:53:43,360 --> 02:53:46,200
IT MAKES ME THINK OF MY SPOUSE

4920
02:53:46,200 --> 02:53:48,200
WHO DURING COVID, SHE WOULD GO

4921
02:53:48,200 --> 02:53:50,400
ON THE COVID, TO THE CDC WEBSITE

4922
02:53:50,400 --> 02:53:52,360
AND WOULD SAY, THEY'RE NOT

4923
02:53:52,360 --> 02:53:53,520
GIVING ME ENOUGH INFORMATION.

4924
02:53:53,520 --> 02:53:55,120
I APPRECIATE THAT THEY'RE TRYING

4925
02:53:55,120 --> 02:53:56,240
TO WRITE EVERYTHING IN PLAIN

4926
02:53:56,240 --> 02:53:58,920
LANGUAGE BUT THEY'RE NOT GIVING

4927
02:53:58,920 --> 02:53:59,680
ME ENOUGH.

4928
02:53:59,680 --> 02:54:01,760
SO THERE'S THIS FINE--YOU KNOW,

4929
02:54:01,760 --> 02:54:03,760
WE DO NEED TO BE ABLE TO PROVIDE

4930
02:54:03,760 --> 02:54:05,520
INFORMATION TO DIFFERENT KINDS

4931
02:54:05,520 --> 02:54:07,000
OF CONSUMERS AND IT IS A

4932
02:54:07,000 --> 02:54:09,960
CHALLENGE TO DO IT ALL AT THE

4933
02:54:09,960 --> 02:54:10,240
SAME TIME.

4934
02:54:10,240 --> 02:54:11,760
I DON'T KNOW THAT WE HAVE THE

4935
02:54:11,760 --> 02:54:13,720
RIGHT ANSWER HERE BUT I THINK

4936
02:54:13,720 --> 02:54:15,760
ABOUT IT SIMILARLY WITH US, YOU

4937
02:54:15,760 --> 02:54:17,560
KNOW AS OUR DIVISION WHEN WE TRY

4938
02:54:17,560 --> 02:54:19,760
TO EXPLAIN WHAT WE DO WE DO?

4939
02:54:19,760 --> 02:54:22,440
WHAT KIND OF VALUE DO WE PROVIDE

4940
02:54:22,440 --> 02:54:23,600
TO THE PUBLIC?

4941
02:54:23,600 --> 02:54:26,960
WELL, IT'S A CHALLENGE TO

4942
02:54:26,960 --> 02:54:29,040
EXPLAIN WHAT KIND OF VALUE WE

4943
02:54:29,040 --> 02:54:30,560
PROVIDE TO THE PUBLIC AND SOME

4944
02:54:30,560 --> 02:54:33,640
OF THAT VALUE IS IN SUPPORTING

4945
02:54:33,640 --> 02:54:36,360
OTHER SCIENTISTS, AND TRYING TO

4946
02:54:36,360 --> 02:54:37,480
CONVEY THAT WITH ENOUGH

4947
02:54:37,480 --> 02:54:39,320
SPECIFICITY SO THAT IT MAKES

4948
02:54:39,320 --> 02:54:42,400
SENSE BUT WITHOUT TOO MUCH

4949
02:54:42,400 --> 02:54:43,800
INFORMATION THAT WE LOSE THE

4950
02:54:43,800 --> 02:54:48,000
CONSUMER WHO ISN'T A LAB RATOORY

4951
02:54:48,000 --> 02:54:48,480
PROFESSIONAL.

4952
02:54:48,480 --> 02:54:52,240
AND SO MY CONCERN, I WILL TOSS

4953
02:54:52,240 --> 02:54:56,360
TO ANNA FOR THIS MY CONCERN IS

4954
02:54:56,360 --> 02:54:57,400
THAT TD TERMINOLOGY THAT YOU USE

4955
02:54:57,400 --> 02:55:04,560
IN A LAB, I MEAN IF YOU HAVE A

4956
02:55:04,560 --> 02:55:06,280
CHEMICAL, IT SOWBDS INTIMIDATING

4957
02:55:06,280 --> 02:55:09,520
SO BECOMES A AN INTIMIDATING

4958
02:55:09,520 --> 02:55:13,080
CONTEXT SO ANNA, I WILL TOSS TO

4959
02:55:13,080 --> 02:55:13,640
YOU NOW.

4960
02:55:13,640 --> 02:55:14,920
>>THANKS SO MUCH YEAH,
PLAIN

4961
02:55:14,920 --> 02:55:16,480
LANGUAGE IS KEY, RIGHT?

4962
02:55:16,480 --> 02:55:17,320
AND KNOWING THE AUDIENCE THAT

4963
02:55:17,320 --> 02:55:21,920
WE'RE TRYING TO REACH AND THERE

4964
02:55:21,920 --> 02:55:23,080
ARE MORE THAN 1 AUDIENCE AND WE

4965
02:55:23,080 --> 02:55:25,200
HAVE TO THINK ABOUT LANGUAGE AND

4966
02:55:25,200 --> 02:55:26,280
EVEN GEOGRAPHICALLY WHERE

4967
02:55:26,280 --> 02:55:29,920
SOMEONE IS LOCATED, SO YOU WOULD

4968
02:55:29,920 --> 02:55:30,920
COMMUNICATE DIFFERENTLY TO

4969
02:55:30,920 --> 02:55:33,080
APPALACHIA THAN YOU WOULD TO

4970
02:55:33,080 --> 02:55:33,400
CALIFORNIA.

4971
02:55:33,400 --> 02:55:36,200
SO YOU HAVE TO THINK ABOUT THOSE

4972
02:55:36,200 --> 02:55:37,120
ISSUES AS WELL.

4973
02:55:37,120 --> 02:55:40,200
AND I WAS JUST THINKING ABOUT,

4974
02:55:40,200 --> 02:55:43,320
WHAT ART ENDED HIS CONVERSATION

4975
02:55:43,320 --> 02:55:49,320
ABOUT WITH PATIENTS, HE

4976
02:55:49,320 --> 02:55:55,440
MENTIONED IN HIS LAST STATEMENT

4977
02:55:55,440 --> 02:55:56,840
HE MENTIONED WITH HIS PATIENT

4978
02:55:56,840 --> 02:55:58,920
THAT WE'RE DOING THIS TOGETHER.

4979
02:55:58,920 --> 02:56:00,600
I THINK THAT'S IMPORTANT THAT

4980
02:56:00,600 --> 02:56:02,600
WHEN WE ARE MESSAGING AND

4981
02:56:02,600 --> 02:56:04,200
REACHING THE PUBLIC WE MAKE IT

4982
02:56:04,200 --> 02:56:05,520
KNOWN THAT WE'RE THERE FOR THEM

4983
02:56:05,520 --> 02:56:06,800
AND WE'RE IN THIS TOGETHER AND

4984
02:56:06,800 --> 02:56:09,080
THEY'RE NOT ALONE AND WE'RE

4985
02:56:09,080 --> 02:56:10,560
THERE FOR THEM AND WE HAPPENED

4986
02:56:10,560 --> 02:56:11,560
WHERE THEY'RE COMING FROM.

4987
02:56:11,560 --> 02:56:12,960
I THINK THAT'S HOW YOU BREECH

4988
02:56:12,960 --> 02:56:13,920
THE DIFFERENT AUDIENCES THAT

4989
02:56:13,920 --> 02:56:15,680
YOU'RE TRYING TO CONNECT WITH.

4990
02:56:15,680 --> 02:56:18,680
BECAUSE I DON'T THINK ANY OF US

4991
02:56:18,680 --> 02:56:20,840
ARE HERE TO BECAUSE WE TRULY DO

4992
02:56:20,840 --> 02:56:23,800
WANT TO HELP THE PUBLIC.

4993
02:56:23,800 --> 02:56:30,880
>>WE HAVE HAND RAISES
FROM

4994
02:56:30,880 --> 02:56:31,760
PERRI AND SHARMI.

4995
02:56:31,760 --> 02:56:34,000
>>YEAH, I QUICKLY WANTED
TO ADD

4996
02:56:34,000 --> 02:56:35,440
TO WHAT DANIEL MENTIONED

4997
02:56:35,440 --> 02:56:38,680
EARLIER, BASED ON SOME OF OUR

4998
02:56:38,680 --> 02:56:42,480
EXPERIENCES WITH SOME OF OUR

4999
02:56:42,480 --> 02:56:44,000
EDUCATION INITIATIVES, CLEARLY,

5000
02:56:44,000 --> 02:56:47,280
IT IS A CHALLENGE WHERE YOU HAVE

5001
02:56:47,280 --> 02:56:48,200
GENERAL CONSUMERS WHO WANT

5002
02:56:48,200 --> 02:56:50,000
INFORMATION IN PLAIN LANGUAGE,

5003
02:56:50,000 --> 02:56:52,920
IN THE MIN NUM NUMBER OF WORDS,

5004
02:56:52,920 --> 02:56:56,960
POSSIBLE,  AND THEN HAVE YOU THE

5005
02:56:56,960 --> 02:56:58,600
NEXT LEVEL OF CONSUMERS WHO ARE

5006
02:56:58,600 --> 02:56:59,560
LOOKING FOR MORE INFORMATION.

5007
02:56:59,560 --> 02:57:01,400
SO 1 OF THE THINGS THAT WE HAVE

5008
02:57:01,400 --> 02:57:04,760
BEEN ABLE TO DO, AND THIS WAS

5009
02:57:04,760 --> 02:57:06,200
AFTER SIGNIFICANT INFORMATIVE

5010
02:57:06,200 --> 02:57:10,400
RESEARCH THROUGH FOCUS GROUPS

5011
02:57:10,400 --> 02:57:12,480
AND INDEPTH INTERVIEWS, WE ARE

5012
02:57:12,480 --> 02:57:15,080
KIND OF FOCUSING ON DEVELOPING

5013
02:57:15,080 --> 02:57:16,600
LIKE THE 101 LIKE BASIC LEVEL

5014
02:57:16,600 --> 02:57:19,440
INFORMATION THAT GOES ON OUR

5015
02:57:19,440 --> 02:57:24,840
WEBSITE AND THEN, USING A LOT OF

5016
02:57:24,840 --> 02:57:26,120
LINKS AND DEVELOPING TIER 1

5017
02:57:26,120 --> 02:57:27,120
LEVEL MATERIALS FOR THOSE

5018
02:57:27,120 --> 02:57:28,520
CONSUMER WHO IS WANT A LITTLE

5019
02:57:28,520 --> 02:57:29,920
BIT MORE INFORMATION, LIKE SHOW

5020
02:57:29,920 --> 02:57:32,320
ME THE DATA, WHERE ARE THE

5021
02:57:32,320 --> 02:57:34,960
STUDIES, AND EVEN FOR THE

5022
02:57:34,960 --> 02:57:36,640
MANUSCRIPTS OR STUDIES, SORT OF

5023
02:57:36,640 --> 02:57:38,440
JUST LINKING TO THEM, IF WE CAN

5024
02:57:38,440 --> 02:57:40,400
THINK OF DEVELOPING MAYBE AN

5025
02:57:40,400 --> 02:57:43,040
INFO GRATES--GRATUE OFIC THAT

5026
02:57:43,040 --> 02:57:44,800
SORT OF JUST--INFO GRAPHIC THAT

5027
02:57:44,800 --> 02:57:45,560
HIGHLIGHTS THOSE FINDINGS FROM

5028
02:57:45,560 --> 02:57:47,640
THAT RESEARCH THAT WOULD BE

5029
02:57:47,640 --> 02:57:49,120
REALLY HELPFUL FOR THIS, YOU

5030
02:57:49,120 --> 02:57:50,640
KNOW FOR THIS NEXT GROUP OF

5031
02:57:50,640 --> 02:57:55,360
CONSUMER THAT'S LOOKING FOR

5032
02:57:55,360 --> 02:57:56,280
DATA. 

5033
02:57:56,280 --> 02:58:00,920
THANKS.

5034
02:58:00,920 --> 02:58:01,200
>>PERRI?

5035
02:58:01,200 --> 02:58:02,120
>>THANKS SO I AGREE WITH
WHAT

5036
02:58:02,120 --> 02:58:03,720
EVERYONE SAID BUT I WANT BRING

5037
02:58:03,720 --> 02:58:04,840
UP THE FLIP SIDE.

5038
02:58:04,840 --> 02:58:09,360
EVEN FOR PEOPLE WHO HAVE A LOT

5039
02:58:09,360 --> 02:58:11,000
OF EDUCATION, LIKE HEALTHCARE

5040
02:58:11,000 --> 02:58:12,400
PROVIDERS OR PROFESSIONALS, IT'S

5041
02:58:12,400 --> 02:58:14,200
GOOD IF YOU CAN INSTILL IT DOWN

5042
02:58:14,200 --> 02:58:16,120
TO JUST THE ESSENCE BECAUSE

5043
02:58:16,120 --> 02:58:17,280
PEOPLE ARE JUST BOMBARDED WITH

5044
02:58:17,280 --> 02:58:18,360
INFORMATION FROM ALL KINDS OF

5045
02:58:18,360 --> 02:58:20,120
SOURCES AND IF THERE'S LIKE A

5046
02:58:20,120 --> 02:58:21,520
WALL OF JUST TEXT ACCIDENT IT'S

5047
02:58:21,520 --> 02:58:22,600
HARD TO GET THROUGH SO NOT THAT

5048
02:58:22,600 --> 02:58:25,120
YOU HAVE TO MAKE IT SO SIMPLE,

5049
02:58:25,120 --> 02:58:27,240
BUT JUST ALSO KEEPING IN MIND

5050
02:58:27,240 --> 02:58:27,960
THAT BUSY PROFESSIONALS LIKE TO

5051
02:58:27,960 --> 02:58:29,480
HAVE THINGS IN BULLETS AND JUST

5052
02:58:29,480 --> 02:58:31,280
CALLED OUT WITH THE MAIN POINTS.

5053
02:58:31,280 --> 02:58:35,200
I JUST WANTED TO ADD THAT

5054
02:58:35,200 --> 02:58:36,240
PERSPECTIVE.

5055
02:58:36,240 --> 02:58:37,280
>>YEAH, ESPECIALLY FOR

5056
02:58:37,280 --> 02:58:38,000
PHYSICIANS ESPECIALLY FOR

5057
02:58:38,000 --> 02:58:39,000
EMERGENCY ROOM PHYSICIANS WHO

5058
02:58:39,000 --> 02:58:40,720
HAVE SEE A LARGE NUMBER OF

5059
02:58:40,720 --> 02:58:41,240
PATIENTS COMING THROUGH.

5060
02:58:41,240 --> 02:58:43,360
THEY WANT IT TO BE EFFICIENT.

5061
02:58:43,360 --> 02:58:49,000
THAT MAKES A LOT OF SENSE.

5062
02:58:49,000 --> 02:58:49,400
OKAY.

5063
02:58:49,400 --> 02:58:50,280
>>DOES ANYONE ELSE HAVE

5064
02:58:50,280 --> 02:58:52,440
ANYTHING TO ADD ON PREFERRED

5065
02:58:52,440 --> 02:58:53,120
TERMS OR TERMINOLOGY.

5066
02:58:53,120 --> 02:58:55,080
>>I JUST WANT TO ADD 1
THING

5067
02:58:55,080 --> 02:58:58,680
JONATHAN THAT GOES BACK TO WHAT

5068
02:58:58,680 --> 02:59:01,600
BOTH PERRI AND SHARMI WERE

5069
02:59:01,600 --> 02:59:02,280
TALKING ABOUT ABOUT MESSAGING

5070
02:59:02,280 --> 02:59:03,920
AND HOW TO GET THOME ACROSS, 1

5071
02:59:03,920 --> 02:59:05,560
THING WE DID SEE AT THE

5072
02:59:05,560 --> 02:59:10,960
BEGINNING OF COVID, AND THE

5073
02:59:10,960 --> 02:59:12,240
SCHOOL SYSTEMS WERE DEPENDING ON

5074
02:59:12,240 --> 02:59:13,680
WHAT TYPE OF PARENT YOU WERE,

5075
02:59:13,680 --> 02:59:15,400
YOU MIGHT GET THE BITE SIZE,

5076
02:59:15,400 --> 02:59:17,160
LIKE THE BOTTOM LINE AND

5077
02:59:17,160 --> 02:59:18,800
INFORMATION, YOU MAY BE A PARENT

5078
02:59:18,800 --> 02:59:19,960
THAT NEEDS MORE INFORMATION, YOU

5079
02:59:19,960 --> 02:59:22,280
MAY GET THE APPETIZER VERSION OR

5080
02:59:22,280 --> 02:59:24,000
YOU MAY BE 1 OF THOSE THAT NEED

5081
02:59:24,000 --> 02:59:25,240
TO KNOW EVERYTHING THAT GOING ON

5082
02:59:25,240 --> 02:59:26,440
IN THE SCHOOL SYSTEM AND YOU GET

5083
02:59:26,440 --> 02:59:27,880
THE DINNER PORTION AND YOU GET

5084
02:59:27,880 --> 02:59:29,040
TO CHOOSE WHICH MESSAGE YOU

5085
02:59:29,040 --> 02:59:31,640
WANTED TO READ THROUGH.

5086
02:59:31,640 --> 02:59:34,360
AND AS A PARENT THAT WAS VERY

5087
02:59:34,360 --> 02:59:36,680
HELPFUL AND EACH PERSON WAS

5088
02:59:36,680 --> 02:59:37,240
DIFFERENT, RIGHT?

5089
02:59:37,240 --> 02:59:38,520
AND EACH OF US NEED DIFFERENT

5090
02:59:38,520 --> 02:59:41,960
THINGS AND IN KNOWING THAT,

5091
02:59:41,960 --> 02:59:42,880
GOING INTO COMMUNICATION, I

5092
02:59:42,880 --> 02:59:44,720
THINK THAT'S VERY HELPFUL

5093
02:59:44,720 --> 02:59:47,560
BECAUSE EVERYONE HAS THEIR OWN

5094
02:59:47,560 --> 02:59:49,480
WAY OF LEARNING AND SOME NEED

5095
02:59:49,480 --> 02:59:52,120
MORE AND SOME DON'T NEED AS MUCH

5096
02:59:52,120 --> 02:59:52,640
INFORMATION.

5097
02:59:52,640 --> 02:59:56,280
SO KEEPING THAT IN MIND, I

5098
02:59:56,280 --> 02:59:57,240
REALLY LIKED SHARMI'S COMMENT

5099
02:59:57,240 --> 03:00:06,840
ABOUT THAT. 

5100
03:00:06,840 --> 03:00:08,240
IT'S VERY HELPFUL.

5101
03:00:08,240 --> 03:00:10,960
>>JONATHAN CAN I ADD
ABOUT

5102
03:00:10,960 --> 03:00:12,720
TERMINOLOGY?

5103
03:00:12,720 --> 03:00:13,920
BECAUSE WE'VE BONE SOME SEMINARS

5104
03:00:13,920 --> 03:00:15,640
THAT REALLY SPEAK TO THIS TOPIC

5105
03:00:15,640 --> 03:00:21,760
BECAUSE PARTICULARLY FOR THIS

5106
03:00:21,760 --> 03:00:25,160
ISSUE, FROM A TOXICOLOGICAL

5107
03:00:25,160 --> 03:00:26,080
STANDPOINT, TOXICOLOGISTS AND

5108
03:00:26,080 --> 03:00:28,800
CHEMISTS USE THE WORDS TOXIC

5109
03:00:28,800 --> 03:00:30,600
ELEMENTS SO I REALLY ENCOURAGE

5110
03:00:30,600 --> 03:00:32,680
US TO THINK ABOUT THE RISKS TO

5111
03:00:32,680 --> 03:00:34,400
PUBLIC HEALTH IF WE COMMUNICATE

5112
03:00:34,400 --> 03:00:37,080
ABOUT FOODS THAT ARE PART OF

5113
03:00:37,080 --> 03:00:41,280
HEALTHY DIETARY PATTERNS USING

5114
03:00:41,280 --> 03:00:42,520
TERMS LIKE TOXIC.

5115
03:00:42,520 --> 03:00:44,480
IT'S THE CONTAMINANT THAT HAS

5116
03:00:44,480 --> 03:00:45,920
THE TOXIC EFFECTS, IT'S THE DOSE

5117
03:00:45,920 --> 03:00:47,800
THAT MAKES THE POISON BUT IF THE

5118
03:00:47,800 --> 03:00:50,560
PUBLIC IS LED TO BELIEVE THROUGH

5119
03:00:50,560 --> 03:00:51,920
OUR COMMUNICATIONS THAT THE

5120
03:00:51,920 --> 03:00:56,480
FOODS ARE TOXIC, YOU KNOW WE'RE

5121
03:00:56,480 --> 03:01:00,040
TALKING ABOUT TD PUBLIC FEELING

5122
03:01:00,040 --> 03:01:02,000
THAT FRUITS, VEGETABLES, WHOLE

5123
03:01:02,000 --> 03:01:03,320
GRAIN, SEAFOOD, THEY THINK

5124
03:01:03,320 --> 03:01:04,800
THEY'RE TOXIC, I THINK WHAT

5125
03:01:04,800 --> 03:01:05,960
DETRIMENT CAN HAPPEN TO PUBLIC

5126
03:01:05,960 --> 03:01:08,480
HEALTH AND CARE IS JUST REALLY

5127
03:01:08,480 --> 03:01:10,440
GREATLY NEEDED IN MESSAGING

5128
03:01:10,440 --> 03:01:10,640
HERE.

5129
03:01:10,640 --> 03:01:12,920
YOU KNOW THIS FALL WE CONDUCTED

5130
03:01:12,920 --> 03:01:14,640
OUR FIRST MAJOR FOCUS GROUP FOR

5131
03:01:14,640 --> 03:01:18,600
CLOSER TO 0, TO BETTER

5132
03:01:18,600 --> 03:01:19,520
UNDERSTAND PARENTS AWARENESS AND

5133
03:01:19,520 --> 03:01:21,200
THEIR UNDERSTANDING OF CONCERNS

5134
03:01:21,200 --> 03:01:22,240
ABOUT ENVIRONMENTAL CONTAMINANTS

5135
03:01:22,240 --> 03:01:23,640
IN FOODS AND I DO THINK WE

5136
03:01:23,640 --> 03:01:24,920
REALLY ARE GOING TO BE ABLE TO

5137
03:01:24,920 --> 03:01:27,360
THROUGH THIS STUDY TO GET TO A

5138
03:01:27,360 --> 03:01:33,160
LOT OF THE EMOTIONAL AND FEAR

5139
03:01:33,160 --> 03:01:35,200
ASPECTS OF THAT ANNA DESCRIBED

5140
03:01:35,200 --> 03:01:36,720
ABOUT LAWEDDER DALE PARENTS ARE

5141
03:01:36,720 --> 03:01:38,960
FEELING AND BEING ABLE TO KNOW

5142
03:01:38,960 --> 03:01:40,080
WHAT THEY'RE FEELING.

5143
03:01:40,080 --> 03:01:41,440
SO THE FINDINGS AREN'T AVAILABLE

5144
03:01:41,440 --> 03:01:43,080
YET BUT TERMINOLOGY WAS A MAIN

5145
03:01:43,080 --> 03:01:45,320
TOPIC OF THAT DISCUSSION.

5146
03:01:45,320 --> 03:01:46,440
IN THOSE FOCUS GROUPS.

5147
03:01:46,440 --> 03:01:48,080
WE TALKED ABOUT WHAT TERMS THEY

5148
03:01:48,080 --> 03:01:50,040
HEARD, WHAT DO DIFFERENT TERMS

5149
03:01:50,040 --> 03:01:52,000
MEAN TO THEM, HOW DO THE PARENTS

5150
03:01:52,000 --> 03:01:53,920
FEEL ABOUT THOSE TERMS, AND YOU

5151
03:01:53,920 --> 03:01:56,320
KNOW IT'S CLEAR THAT PARENTS

5152
03:01:56,320 --> 03:02:00,000
WANT 0 EXPOSURE, BUT THAT'S NOT

5153
03:02:00,000 --> 03:02:10,520
POSSIBLE AND SO, WE REALLY DO

5154
03:02:14,120 --> 03:02:16,040
AIM TO--1 WHERE PAIRVELTS CAN

5155
03:02:16,040 --> 03:02:17,160
REALLY FEEL CONFIDENT IF FEEDING

5156
03:02:17,160 --> 03:02:19,520
THEIR CHILDREN A VARIETY OF FOOD

5157
03:02:19,520 --> 03:02:21,920
THAT WILL PROVIDE THE NUTRITION

5158
03:02:21,920 --> 03:02:23,000
THAT THEIR CHILDRENS NEED.

5159
03:02:23,000 --> 03:02:23,680
THANK YOU.

5160
03:02:23,680 --> 03:02:24,200
>>EXCELLENT POINT.

5161
03:02:24,200 --> 03:02:29,000
FOLLOWING UP ON THAT BECAUSE

5162
03:02:29,000 --> 03:02:31,320
THAT WAS SOMETHING THAT MIGHT

5163
03:02:31,320 --> 03:02:32,240
INSPIRE THOUGHTS IN THE

5164
03:02:32,240 --> 03:02:33,360
AUDIENCE, IF YOU'RE IN THE

5165
03:02:33,360 --> 03:02:34,320
AUDIENCE, IF YOU HAVE QUESTIONS

5166
03:02:34,320 --> 03:02:36,600
WE WOULD LOAMACYIC TO BE ABLE TO

5167
03:02:36,600 --> 03:02:38,280
ADDRESS THEM, IF THEY'RE ON

5168
03:02:38,280 --> 03:02:38,480
TOPIC.

5169
03:02:38,480 --> 03:02:39,640
PLEASE KEEP THEM ON TOPIC.

5170
03:02:39,640 --> 03:02:41,000
WE WOULD LIKE TO ADDRESS THEM

5171
03:02:41,000 --> 03:02:42,680
AFTER THE PANEL DISCUSSION, SO

5172
03:02:42,680 --> 03:02:44,640
PLEASE USE THE LINK UNDER YOUR

5173
03:02:44,640 --> 03:02:49,120
STREAMING WINDOW, CLICK THERE

5174
03:02:49,120 --> 03:02:50,040
AND INTEREST QUESTIONS, WE WOULD

5175
03:02:50,040 --> 03:02:51,720
LOVE TO HEAR PEOPLE'S FEEDBACK.

5176
03:02:51,720 --> 03:02:52,840
SO PLEASE DO THAT.

5177
03:02:52,840 --> 03:03:01,200
OKAY, I WILL GO TO THE NEXT

5178
03:03:01,200 --> 03:03:01,800
DISCUSSION TOPIC.

5179
03:03:01,800 --> 03:03:03,880
HOW DO WE MARKET OUR MESSAGES TO

5180
03:03:03,880 --> 03:03:05,560
REACH THE PUBLIC THROUGH

5181
03:03:05,560 --> 03:03:08,760
CREDIBLE SOURCES THEY TRUST TO

5182
03:03:08,760 --> 03:03:09,600
HELP COUNTER MISINFORMATION AND

5183
03:03:09,600 --> 03:03:11,720
THIS IS BRINGING IN ANNA

5184
03:03:11,720 --> 03:03:12,880
PRESENTATION AND COMBINING IT

5185
03:03:12,880 --> 03:03:14,400
WITH EVERYTHING WE DO AND FIRST

5186
03:03:14,400 --> 03:03:16,400
OF ALL WE WANT TO BRING UP TO

5187
03:03:16,400 --> 03:03:17,280
EVERYONE, REMEMBER HEALTH

5188
03:03:17,280 --> 03:03:18,720
MARKETING IS A WHOLE CHAIN FROM

5189
03:03:18,720 --> 03:03:20,440
GATHERING DATA AT THE BEGINNING,

5190
03:03:20,440 --> 03:03:22,680
MAKING SURE WE GATHER THE RIGHT

5191
03:03:22,680 --> 03:03:24,960
INFORMATION SO WE KNOW WHAT TO

5192
03:03:24,960 --> 03:03:27,040
TALK ABOUT, RIGHT?

5193
03:03:27,040 --> 03:03:28,680
PROCESSING IT, DEVELOPING,

5194
03:03:28,680 --> 03:03:29,520
CLEARING MESSAGING, PUTTING

5195
03:03:29,520 --> 03:03:31,680
THOSE MESSAGES OUT TO THE PUBLIC

5196
03:03:31,680 --> 03:03:33,840
AND THEN FINDING THE RIGHT

5197
03:03:33,840 --> 03:03:38,280
CHANNELS, TO REACH THE RIGHT

5198
03:03:38,280 --> 03:03:38,640
PEOPLE.

5199
03:03:38,640 --> 03:03:41,200
SO, ANNA, CAN YOU COMMENT SOME

5200
03:03:41,200 --> 03:03:43,000
ON PARTNERSHIPS AS A WAY TO GET

5201
03:03:43,000 --> 03:03:45,160
THE RIGHT MESSAGE OUT FROM THE

5202
03:03:45,160 --> 03:03:48,240
RIGHT PERSON?

5203
03:03:48,240 --> 03:03:48,880
>>YEAH.

5204
03:03:48,880 --> 03:03:51,080
SO PARTNERSHIPS IS AN IMPORTANT

5205
03:03:51,080 --> 03:03:55,160
PIECE, YOU KNOW WHETHER YOU'RE

5206
03:03:55,160 --> 03:03:56,080
TRYING TO CONNECT, WHEREVER

5207
03:03:56,080 --> 03:03:57,640
YOU'RE TRYING TO CONNECT, YOUR

5208
03:03:57,640 --> 03:04:01,160
PARTNERS ARE YOUR BEST APPROACH.

5209
03:04:01,160 --> 03:04:02,640
I COULD COME UP WITH MANY

5210
03:04:02,640 --> 03:04:05,480
EXAMPLES OF THIS WHETHER I WAS

5211
03:04:05,480 --> 03:04:07,360
COMMUNICATING IN AFRICA OR IF

5212
03:04:07,360 --> 03:04:10,640
I'M COMMUNICATING WITHIN THE

5213
03:04:10,640 --> 03:04:11,480
UNITED STATES, DEPENDING ON

5214
03:04:11,480 --> 03:04:13,560
WHERE YOU ARE GEOGRAPHICALLY,

5215
03:04:13,560 --> 03:04:16,520
YOU NEED THOSE PARTNERSHIPS

5216
03:04:16,520 --> 03:04:18,000
BECAUSE YOUR PARTNERS MAY BE

5217
03:04:18,000 --> 03:04:19,960
ABLE TO REACH PEOPLE THAT YOU

5218
03:04:19,960 --> 03:04:20,880
CANNOT REACH AND YOU JUST HAVE

5219
03:04:20,880 --> 03:04:24,400
TO KNOW THAT THAT'S THE REALITY

5220
03:04:24,400 --> 03:04:26,840
THAT YOU'RE DEALING WITH, THAT

5221
03:04:26,840 --> 03:04:30,320
MANY TIMES, YOU KNOW, A

5222
03:04:30,320 --> 03:04:32,120
COMMUNITY MAY SEE, WELL THERE'S

5223
03:04:32,120 --> 03:04:34,520
THE FEDERAL GOVERNMENT COMING

5224
03:04:34,520 --> 03:04:36,200
IN, THEY ARE GOING TO TELL US

5225
03:04:36,200 --> 03:04:37,680
WHAT TO DO AND AUTOMATICALLY YOU

5226
03:04:37,680 --> 03:04:39,720
LOST YOUR AUDIENCE BUT THE

5227
03:04:39,720 --> 03:04:41,520
PARTNERS THAT YOU--THE

5228
03:04:41,520 --> 03:04:42,720
PARTNERSHIPS YOU MAKE WITHIN

5229
03:04:42,720 --> 03:04:43,720
THOSE COMMUNITIES WILL BE ABLE

5230
03:04:43,720 --> 03:04:45,000
TO REACH PEOPLE THAT YOU MAY NOT

5231
03:04:45,000 --> 03:04:46,480
BE ABLE TO AND AT THE END OF THE

5232
03:04:46,480 --> 03:04:49,160
DAY, IT DOESN'T MATTER WHERE THE

5233
03:04:49,160 --> 03:04:50,680
MESSAGE COMES FROM, IT MATTERS

5234
03:04:50,680 --> 03:04:52,640
THAT THE MESSAGE GETS TO THE

5235
03:04:52,640 --> 03:04:54,600
AUDIENCE YOU'RE TRYING TO

5236
03:04:54,600 --> 03:04:54,920
CONNECT WITH.

5237
03:04:54,920 --> 03:04:56,480
SO I SAY THIS ALL THE TIME AND I

5238
03:04:56,480 --> 03:04:57,840
KNOW JONATHAN IS PROBABLY SO

5239
03:04:57,840 --> 03:04:59,240
TIRED OF HEARING THIS IN MY

5240
03:04:59,240 --> 03:05:01,160
GROUP BUT ALWAYS SAY EGO IS THE

5241
03:05:01,160 --> 03:05:02,800
ENEMY, SO ONCE YOU GET PAST THAT

5242
03:05:02,800 --> 03:05:04,200
AND YOU KNOW THAT YOU HAVE A

5243
03:05:04,200 --> 03:05:05,680
MESSAGE THAT NEEDS TO MEET

5244
03:05:05,680 --> 03:05:07,240
SOMEONE, THAT YOU NEED TO

5245
03:05:07,240 --> 03:05:08,680
CONNECT WITH SOMEONE, THAT'S

5246
03:05:08,680 --> 03:05:12,080
REALLY THE KEY SO, AND THEN

5247
03:05:12,080 --> 03:05:13,520
DETERMINING NOT JUST THOSE

5248
03:05:13,520 --> 03:05:14,680
PARTNERSHIPS AND HOW YOU WILL

5249
03:05:14,680 --> 03:05:16,200
GET THAT MESSAGE TO SOMEONE, BUT

5250
03:05:16,200 --> 03:05:18,040
ALSO WHO SHOULD DELIVER THAT

5251
03:05:18,040 --> 03:05:20,200
MESSAGE, WHO IS THE PERSON WHO

5252
03:05:20,200 --> 03:05:22,280
NEEDS TO DELIVER IT?

5253
03:05:22,280 --> 03:05:24,640
IS IT A COMMUNITY LEADER, IS IT

5254
03:05:24,640 --> 03:05:27,320
AN INFLUENCER THAT PEOPLE ARE

5255
03:05:27,320 --> 03:05:28,640
LISTENING TO?

5256
03:05:28,640 --> 03:05:30,600
YOU KNOW, THOSE ARE SOME OF THE

5257
03:05:30,600 --> 03:05:31,920
KEYLE ELEMENTS THAT YOU NEED TO

5258
03:05:31,920 --> 03:05:34,520
THINK ABOUT AS WELL AS PLATFORM.

5259
03:05:34,520 --> 03:05:38,280
I'VE SEEN IN SOME COMMUNITIES

5260
03:05:38,280 --> 03:05:40,440
WHAT'S APP IS USED FOR SOME

5261
03:05:40,440 --> 03:05:40,880
THINGS.

5262
03:05:40,880 --> 03:05:42,680
IN OTHER COMMUNITIES A FLYER MAY

5263
03:05:42,680 --> 03:05:44,080
BE USED OR PUBLIC HEALTH

5264
03:05:44,080 --> 03:05:46,720
ANNOUNCEMENT AT A GAS STATION

5265
03:05:46,720 --> 03:05:47,560
TELEVISION AS YOU'RE PUMPING

5266
03:05:47,560 --> 03:05:48,760
YOUR GAS, THERE ARE MANY

5267
03:05:48,760 --> 03:05:50,160
DIFFERENT WAYS THAT THINGS

5268
03:05:50,160 --> 03:05:51,600
CONNECT BUT THINK ABOUT WHO THE

5269
03:05:51,600 --> 03:05:53,760
PERSON IS, THAT'S GOING TO

5270
03:05:53,760 --> 03:05:54,840
CREATE THAT MESSAGE AND HOW IS

5271
03:05:54,840 --> 03:05:56,560
IT GOING TO CONNECT WITH PEOPLE

5272
03:05:56,560 --> 03:05:59,200
YOU ARE TRYING TO REACH.

5273
03:05:59,200 --> 03:06:01,360
A GOOD EXAMPLE OF THIS IS WE HAD

5274
03:06:01,360 --> 03:06:03,440
INFO GRAPHICS MADE UP ABOUT A

5275
03:06:03,440 --> 03:06:07,400
PHYSICIAN TALKING TO A FAMILY,

5276
03:06:07,400 --> 03:06:09,560
AND EVERY INFO GRAPHIC HAD A

5277
03:06:09,560 --> 03:06:11,640
MALE DOCTOR AND HE'S GIVING

5278
03:06:11,640 --> 03:06:12,560
DIRECTIONS TO EVERYONE.

5279
03:06:12,560 --> 03:06:14,080
WELL THE WORLD'S CHANGES, THERE

5280
03:06:14,080 --> 03:06:16,240
ARE ALSO FEMALE DOCTORS, SO,

5281
03:06:16,240 --> 03:06:19,120
GOTTA THINK ABOUT, AND ALSO, THE

5282
03:06:19,120 --> 03:06:21,640
DIVERSITY OF YOUR AUDIENCE, WHO

5283
03:06:21,640 --> 03:06:25,320
ARE YOU TRYING TO EXPREECH WHAT

5284
03:06:25,320 --> 03:06:26,720
LANGUAGES--REACH AND WHAT

5285
03:06:26,720 --> 03:06:27,880
LANGUAGES SHOULD YOU CONSIDER?

5286
03:06:27,880 --> 03:06:34,480
>>I WILL CALL ON STEVE
AND

5287
03:06:34,480 --> 03:06:34,880
SARAH.

5288
03:06:34,880 --> 03:06:36,200
BECAUSE STEVE RAISED HIS HAND

5289
03:06:36,200 --> 03:06:38,400
AND SARAH BECAUSE SHE'S

5290
03:06:38,400 --> 03:06:39,200
ENTHUSIASTICALLY SHAKING HER

5291
03:06:39,200 --> 03:06:39,800
HEAD.

5292
03:06:39,800 --> 03:06:42,000
>>I THINK WHAT ANNA
TALKED

5293
03:06:42,000 --> 03:06:43,760
ABOUT IS REALLY HARD AND I KNOW

5294
03:06:43,760 --> 03:06:44,680
THAT'S STATING THE OBVIOUS AND

5295
03:06:44,680 --> 03:06:47,000
WE HAVE WORKED AS A GROUP THAT

5296
03:06:47,000 --> 03:06:49,960
WORKS REALLY HARD ON

5297
03:06:49,960 --> 03:06:51,120
COMMUNICATION, WE RECOGNIZE IT

5298
03:06:51,120 --> 03:06:53,000
TAKES A HUGE AMOUNT OF EFFORT TO

5299
03:06:53,000 --> 03:06:55,160
GET THE COMMUNICATION RIGHT, AND

5300
03:06:55,160 --> 03:06:57,040
CHOOSING THE RIGHT RESOURCES TO

5301
03:06:57,040 --> 03:06:57,880
MAKE THOSE DECISIONS IS

5302
03:06:57,880 --> 03:07:00,640
IMPORTANT IS IF WE GET IT WRONG,

5303
03:07:00,640 --> 03:07:04,560
THE FIRST TIME, WE ALL KNOW WE

5304
03:07:04,560 --> 03:07:06,560
WILL SPEND A HUGE AMOUNT OF

5305
03:07:06,560 --> 03:07:08,000
TIME, WAY MORE THAN WE SHOULD

5306
03:07:08,000 --> 03:07:09,960
TRYING TO FIX THAT FIRST

5307
03:07:09,960 --> 03:07:12,160
MESSAGE, SO ANNA CLEARLY HAS A

5308
03:07:12,160 --> 03:07:14,560
LOT OF EXPERIENCE IN BEING ABLE

5309
03:07:14,560 --> 03:07:15,840
TO COMMUNICATE UNDER THOSE

5310
03:07:15,840 --> 03:07:18,840
CONDITIONS AND MAKING IT RIGHT

5311
03:07:18,840 --> 03:07:19,640
THE FIRST TIME.

5312
03:07:19,640 --> 03:07:21,560
BUT SO OFFENSE WE DON'T THINK

5313
03:07:21,560 --> 03:07:23,000
ABOUT IT WHEN WE'RE BUSY AND

5314
03:07:23,000 --> 03:07:25,640
THERE'S SO MUCH COMING AT US SO

5315
03:07:25,640 --> 03:07:28,120
THIS IS REALLY HARD AND THIS

5316
03:07:28,120 --> 03:07:29,880
PANEL SPENDS A LOT OF TIME

5317
03:07:29,880 --> 03:07:31,400
THINKING ABOUT HOW TO

5318
03:07:31,400 --> 03:07:34,640
COMMUNICATE PURPOSELY AND

5319
03:07:34,640 --> 03:07:35,880
EFFECTIVELY AND BUT SOMETIMES

5320
03:07:35,880 --> 03:07:37,160
IT'S DAMAGE CONTROL IS WHAT WE

5321
03:07:37,160 --> 03:07:40,600
SPEND MOST OF OUR TIME ON.

5322
03:07:40,600 --> 03:07:50,840
>>YEAH, YEAH.

5323
03:07:52,440 --> 03:07:52,840
SARAH?

5324
03:07:52,840 --> 03:07:53,560
>>YEAH, THANKS JONATHAN,
I

5325
03:07:53,560 --> 03:07:55,400
DON'T HAVE A SOLUTION BUT I CAN

5326
03:07:55,400 --> 03:07:57,720
SYMPATHIZE AS PART OF OUR

5327
03:07:57,720 --> 03:07:58,480
STAKEHOLDER ENGAGEMENT PROCESS

5328
03:07:58,480 --> 03:07:59,600
IN THIS RULE DEVELOPMENT THERE

5329
03:07:59,600 --> 03:08:01,680
WAS A DIVERSE PANEL OF

5330
03:08:01,680 --> 03:08:03,200
STAKEHOLDERS, THERE WAS ABOUT 12

5331
03:08:03,200 --> 03:08:05,960
PEOPLE THAT WERE DISCUSSING THE

5332
03:08:05,960 --> 03:08:07,760
TOPIC OF PROVIDING THIS

5333
03:08:07,760 --> 03:08:08,480
INFORMATION AND WHAT WAS

5334
03:08:08,480 --> 03:08:09,760
INTERESTING IS THERE WERE A

5335
03:08:09,760 --> 03:08:10,600
COUPLE PEOPLE ON THE PANEL THAT

5336
03:08:10,600 --> 03:08:13,560
WERE FROM THE WATER SYSTEMS

5337
03:08:13,560 --> 03:08:16,040
SIDE, AND THEY WERE VERY ADAM

5338
03:08:16,040 --> 03:08:17,480
ANT ABOUT THEY WANTED TO BE THE

5339
03:08:17,480 --> 03:08:19,120
TRUSTED SOURCE OF DRINKING WATER

5340
03:08:19,120 --> 03:08:20,520
INFORMATION AND THEY DIDN'T HAVE

5341
03:08:20,520 --> 03:08:21,920
TRUST IN OTHER ORGANIZATIONS AND

5342
03:08:21,920 --> 03:08:26,080
WHAT THEY WOULD DO TO EITHER

5343
03:08:26,080 --> 03:08:27,720
SPIN OR MANIPULATE OR SOMEHOW

5344
03:08:27,720 --> 03:08:29,000
CHANGE THE MESSAGE AROUND THE

5345
03:08:29,000 --> 03:08:30,400
DRINKING WATER, THE WATER

5346
03:08:30,400 --> 03:08:31,480
SYSTEMS WANTED TO CONVEY THAT

5347
03:08:31,480 --> 03:08:33,960
THE WATER WAS SAFE TO DRINK AND

5348
03:08:33,960 --> 03:08:38,240
THEY WERE CONCERNED THAT, YOU

5349
03:08:38,240 --> 03:08:40,360
KNOW OTHER ORGANIZATIONS THAT

5350
03:08:40,360 --> 03:08:41,080
WOULD MISREPRESENT WHAT THE

5351
03:08:41,080 --> 03:08:42,760
WATER SYSTEM WAS SAYINGOT OTHER

5352
03:08:42,760 --> 03:08:44,760
HAND WE HAD SOMEONE FROM A CITY

5353
03:08:44,760 --> 03:08:50,400
THAT WAS IMPACTED BY 1 OF THESE

5354
03:08:50,400 --> 03:08:51,680
WATER ISSUES, SIGNIFICANT WATER

5355
03:08:51,680 --> 03:08:52,960
ISSUES SAYING WE CAN'T ALWAYS

5356
03:08:52,960 --> 03:08:56,120
TRUST THE WATER SYSTEM, SO YOU

5357
03:08:56,120 --> 03:08:58,200
KNOW LIKE I SAID I DON'T HAVE A

5358
03:08:58,200 --> 03:08:59,360
SOLUTION BUT THERE DEFINITELY

5359
03:08:59,360 --> 03:09:00,800
NEEDS TO BE SOME PARTNERSHIPS

5360
03:09:00,800 --> 03:09:02,280
AND SOME WAY TO SHARE THAT

5361
03:09:02,280 --> 03:09:03,800
INFORMATION AND SEXER SPECIALLY

5362
03:09:03,800 --> 03:09:06,160
FOR COMMUNITIES THAT DON'T HAVE

5363
03:09:06,160 --> 03:09:07,240
THE SCIENCE EXPERTISE, THERE

5364
03:09:07,240 --> 03:09:08,960
THERE MAY BE WAYS TO COMMUNICATE

5365
03:09:08,960 --> 03:09:10,920
THAT AND MORE EASILY

5366
03:09:10,920 --> 03:09:15,760
UNDERSTANDABLE WAY OR THROUGH

5367
03:09:15,760 --> 03:09:16,920
CULTURAL CENTERS, CHURCHES, BUT

5368
03:09:16,920 --> 03:09:18,560
BUILDING THE TRUST IS CERTAINLY

5369
03:09:18,560 --> 03:09:21,120
IMPORTANT, TOO, SO ANYWAYS.

5370
03:09:21,120 --> 03:09:21,400
>>KELLIE?

5371
03:09:21,400 --> 03:09:23,280
>>YEAH, I THINK I HAVE
ANOTHER

5372
03:09:23,280 --> 03:09:26,800
QUESTION FOR ANNA, IN CASE OTHER

5373
03:09:26,800 --> 03:09:30,160
PEOPLE HAVE TO ANSWERS BUT SORRY

5374
03:09:30,160 --> 03:09:32,200
ANNA I'M CAN ASKING YOU SO MANY

5375
03:09:32,200 --> 03:09:34,680
QUESTIONS BUT WITH YOUR

5376
03:09:34,680 --> 03:09:36,480
EXPERIENCE, YOU KNOW CRAFTING

5377
03:09:36,480 --> 03:09:38,080
THE PERFECT MESSAGE, I WON'T

5378
03:09:38,080 --> 03:09:39,840
CALL IT PERFECT, BUT CRAFTING

5379
03:09:39,840 --> 03:09:43,760
THE RIGHT MESSAGE IN THE RIGHT

5380
03:09:43,760 --> 03:09:45,680
SITUATIONS, AND AND GETTING THEM

5381
03:09:45,680 --> 03:09:48,880
TO THE AUDIENCES, AND UNIQUE TO

5382
03:09:48,880 --> 03:09:50,520
THE AUDIENCES, YOU KNOW MY

5383
03:09:50,520 --> 03:09:53,000
QUESTION IS REALLY AROUND THE

5384
03:09:53,000 --> 03:09:58,680
FACT THAT FOR A CRISIS

5385
03:09:58,680 --> 03:10:00,600
SITUATION, HAVE YOU A LARGE

5386
03:10:00,600 --> 03:10:02,040
OPPORTUNITY FOR AN UPTAKE IN

5387
03:10:02,040 --> 03:10:03,400
RESOURCES FOR THAT, BUT IN A

5388
03:10:03,400 --> 03:10:04,680
CHRONIC SITUATION LIKE WE'RE IN

5389
03:10:04,680 --> 03:10:07,680
NOW, WE WILL CONTINUOUSLY BE

5390
03:10:07,680 --> 03:10:09,200
DRIVING DOWN CONTAMINANTS IN THE

5391
03:10:09,200 --> 03:10:12,880
FOOD SUPPLY, WE ARE CONTINUOUSLY

5392
03:10:12,880 --> 03:10:13,720
ENCOURAGING HEALTHIER EATING

5393
03:10:13,720 --> 03:10:16,080
PATTERNS ACROSS THE U.S., AND

5394
03:10:16,080 --> 03:10:18,200
YOU KNOW IT'S AN HONORS

5395
03:10:18,200 --> 03:10:19,160
EMPLOYEES GOING CONTINUOUS, WE

5396
03:10:19,160 --> 03:10:22,640
HAVE TO BE ABLE TO MAINTAIN THAT

5397
03:10:22,640 --> 03:10:25,600
ONGOING LEVEL OF ENGAGEMENT AND

5398
03:10:25,600 --> 03:10:27,640
AT THE SAME TIME WHEN WE CREATE

5399
03:10:27,640 --> 03:10:31,680
INFORMATION AT THE FEDERAL

5400
03:10:31,680 --> 03:10:33,440
LEVEL, IT NEEDS TO BE ABLE TO

5401
03:10:33,440 --> 03:10:35,440
APPLY BROADLY TO MANY, MANY

5402
03:10:35,440 --> 03:10:36,280
AUDIENCES SO WHAT ARE YOUR

5403
03:10:36,280 --> 03:10:39,480
THOUGHTS ON HOW WE COULD TAKE

5404
03:10:39,480 --> 03:10:41,560
OUR CURRENT APPROACHES WHICH ARE

5405
03:10:41,560 --> 03:10:43,360
VERY MUCH USING LIMITED

5406
03:10:43,360 --> 03:10:44,880
RESOURCES, LIMITED TIME, LIMITED

5407
03:10:44,880 --> 03:10:46,840
STAFF, YOU KNOW LIMITED FUNDING

5408
03:10:46,840 --> 03:10:50,120
TO BE ABLE TO IDENTIFY YOU KNOW

5409
03:10:50,120 --> 03:10:52,320
RESOURCES THAT WE FEEL CAN APPLY

5410
03:10:52,320 --> 03:10:55,120
BROADLY, AND WE ARE LOOKING AT

5411
03:10:55,120 --> 03:10:56,840
HEALTH EQUITY ISSUES IN SPECIFIC

5412
03:10:56,840 --> 03:10:58,120
POPULATIONS, BUT OUR ABILITY TO

5413
03:10:58,120 --> 03:11:01,720
BE ABLE TO CHANGE OUR MESSAGE

5414
03:11:01,720 --> 03:11:03,480
FOR EVERY COMMUNITY IS PROBABLY

5415
03:11:03,480 --> 03:11:03,800
NOT LIKELY.

5416
03:11:03,800 --> 03:11:05,440
SO WHAT ARE OUR BEST CHANCES

5417
03:11:05,440 --> 03:11:09,840
THAT WE CAN TAKE OUR CURRENT

5418
03:11:09,840 --> 03:11:12,280
SORT OF APPROACH AND REALLY MAKE

5419
03:11:12,280 --> 03:11:15,040
IT MOST APPLICABLE TO THE NEEDS

5420
03:11:15,040 --> 03:11:18,000
OF THOSE UNIQUE COMMUNITIES?

5421
03:11:18,000 --> 03:11:20,080
>>THAT IS A GREAT
QUESTION,

5422
03:11:20,080 --> 03:11:21,320
KELLIE AND I'M GLAD YOU BROUGHT

5423
03:11:21,320 --> 03:11:26,880
IT UP AND I ALWAYS GO BACK TO

5424
03:11:26,880 --> 03:11:29,760
THIS STATEMENT, ARE PEOPLE UPSET

5425
03:11:29,760 --> 03:11:31,760
ABOUT A RISK BECAUSE THEY THINK

5426
03:11:31,760 --> 03:11:33,840
IT'S DANGEROUS OR DO PEOPLE

5427
03:11:33,840 --> 03:11:35,120
THINK IT'S DANGEROUS BECAUSE

5428
03:11:35,120 --> 03:11:35,440
THEY'RE UPSET.

5429
03:11:35,440 --> 03:11:37,120
SO YOU HAVE TO FIGURE OUT WHERE

5430
03:11:37,120 --> 03:11:39,440
YOU'RE COMING FROM AND SOMETIMES

5431
03:11:39,440 --> 03:11:40,040
IT'S BOTH, RIGHT?

5432
03:11:40,040 --> 03:11:41,720
SO WHAT IS YOUR MAIN MESSAGE YOU

5433
03:11:41,720 --> 03:11:44,360
WANT TO GET ACROSS, AND THEN,

5434
03:11:44,360 --> 03:11:46,120
WHAT ARE THOSE KEY BULLETS THAT

5435
03:11:46,120 --> 03:11:47,560
YOU WANT TO MAKE SURE PEOPLE

5436
03:11:47,560 --> 03:11:50,400
KNOW ABOUT AND THEN TAKE THAT

5437
03:11:50,400 --> 03:11:51,560
INFORMATION, WHETHER IT'S 3 MAIN

5438
03:11:51,560 --> 03:11:53,800
IDEAS, RIGHT, THAT YOU WANT TO

5439
03:11:53,800 --> 03:11:55,360
GET TO YOUR AUDIENCE AND THEN

5440
03:11:55,360 --> 03:11:56,920
LOOK AT A COMMUNICATION ROLL OUT

5441
03:11:56,920 --> 03:12:02,520
PLAN AND LOOK AT YOUR GEOGRAPHIC

5442
03:12:02,520 --> 03:12:04,160
AREAS AND THEN SEND THOSE

5443
03:12:04,160 --> 03:12:06,000
MESSAGES OUT LOOKING AT THOSE

5444
03:12:06,000 --> 03:12:07,520
DIFFERENT AREAS, TRYING TO GET

5445
03:12:07,520 --> 03:12:09,800
THE SAME MESSAGE ACROSS KNOWING

5446
03:12:09,800 --> 03:12:11,560
THAT YOU'RE GOING TO BE LOOKING

5447
03:12:11,560 --> 03:12:13,360
AT DIFFERENT LANGUAGES, YOU'RE

5448
03:12:13,360 --> 03:12:16,640
GOING TO HAVE FOR INSTANCE

5449
03:12:16,640 --> 03:12:18,000
REFUGEES OR IMMIGRANTS IN

5450
03:12:18,000 --> 03:12:20,080
CERTAIN AREAS BUT JUST STAY TO

5451
03:12:20,080 --> 03:12:22,760
THAT 1 MAIN MESSAGE, AND THEN

5452
03:12:22,760 --> 03:12:23,480
HAVE ADDITIONAL RESOURCES

5453
03:12:23,480 --> 03:12:26,960
AVAILABLE ON YOUR WEBSITE, AND

5454
03:12:26,960 --> 03:12:27,800
ADDITIONAL THINGS FOR PEOPLE TO

5455
03:12:27,800 --> 03:12:29,520
LOOK AT BUT STICK TO YOUR MAIN

5456
03:12:29,520 --> 03:12:30,520
MESSAGE AND UNDERSTAND WHY

5457
03:12:30,520 --> 03:12:31,560
YOU'RE TRYING TO CONNECT WITH

5458
03:12:31,560 --> 03:12:34,960
PEOPLE AND THEN I THINK THAT

5459
03:12:34,960 --> 03:12:37,240
THAT'S THAT KIND OF SWEET MEDIUM

5460
03:12:37,240 --> 03:12:39,200
THAT YOU'RE TRYING TO TO GET TO.

5461
03:12:39,200 --> 03:12:40,320
IT'S NEVER EASY AND I THINK WE

5462
03:12:40,320 --> 03:12:41,720
SAW THAT OVER THE LAST FEW YEARS

5463
03:12:41,720 --> 03:12:42,920
AS WE KEPT TRYING TO FIGURE OUT

5464
03:12:42,920 --> 03:12:48,080
WHAT'S THE BEST WAY TO REACH

5465
03:12:48,080 --> 03:12:48,600
PEOPLE.

5466
03:12:48,600 --> 03:12:51,160
>>THERE ARE WAYS FOR US
TO GET

5467
03:12:51,160 --> 03:12:52,640
FEEDBACK AS WE DISSEMINATE OUR

5468
03:12:52,640 --> 03:12:54,080
MESSAGES TO SAY, HEY IF THIS

5469
03:12:54,080 --> 03:12:55,360
DOESN'T APPLY TO YOUR COMMUNITY

5470
03:12:55,360 --> 03:12:56,520
TAKEN--THEY YOU SERVE, LET US

5471
03:12:56,520 --> 03:12:57,360
KNOW.

5472
03:12:57,360 --> 03:12:59,080
HOW DO WE BE TOIBL TO CREATE

5473
03:12:59,080 --> 03:13:01,800
THAT ENGAGEMENT WITH COMMUNITIES

5474
03:13:01,800 --> 03:13:05,080
BECAUSE A LOT OF UNDERSERVED

5475
03:13:05,080 --> 03:13:06,760
COMMUNITIES WE DON'T HAVE DATA

5476
03:13:06,760 --> 03:13:08,320
BECAUSE THEY'RE NOT--YOU KNOW

5477
03:13:08,320 --> 03:13:12,080
THEY MAY NOT BE AREAS WHERE THEY

5478
03:13:12,080 --> 03:13:13,400
ARE PARTICIPATING IN NHANE,

5479
03:13:13,400 --> 03:13:15,600
THERE MAY BE DESERTS AND IN

5480
03:13:15,600 --> 03:13:19,280
AREAS OF THE COUNTRY WHERE, YOU

5481
03:13:19,280 --> 03:13:21,440
KNOW, THERE'S HEALTH DISPARITIES

5482
03:13:21,440 --> 03:13:22,800
THERE BECAUSE WE'RE NOT AS

5483
03:13:22,800 --> 03:13:23,640
ENGAGED WITH THEM.

5484
03:13:23,640 --> 03:13:27,480
SO, HOW CAN WE GET FEEDBACK FOR

5485
03:13:27,480 --> 03:13:28,920
THE MESSAGES GO OUT?

5486
03:13:28,920 --> 03:13:34,200
>>YEAH, THAT'S A REALLY
GOOD

5487
03:13:34,200 --> 03:13:34,400
POINT.

5488
03:13:34,400 --> 03:13:35,440
BECAUSE YOU CAN PUT TOGETHER

5489
03:13:35,440 --> 03:13:37,240
FOCUS GROUPS AND YOU CAN DO

5490
03:13:37,240 --> 03:13:38,320
OBSERVATION STUDIES AND PINPOINT

5491
03:13:38,320 --> 03:13:44,920
SOME OF THOSE MAIN AREAS, YOU'RE

5492
03:13:44,920 --> 03:13:47,200
TRYING TO TALK WITH SO, YOU

5493
03:13:47,200 --> 03:13:49,320
KNOW, LET'S SAY YOU'RE LOOKING

5494
03:13:49,320 --> 03:13:52,040
AT AN URBAN AREA VERSUS A RURAL

5495
03:13:52,040 --> 03:13:55,280
AREA, WHAT ARE SOME OF THEIR

5496
03:13:55,280 --> 03:13:55,560
OBSTACLES?

5497
03:13:55,560 --> 03:13:59,840
DO THEY--DO THEY LOOK AT SOCIAL

5498
03:13:59,840 --> 03:14:01,800
MEDIA, DO THEY RESPOND WELL WITH

5499
03:14:01,800 --> 03:14:02,280
WRITTEN COMMUNICATION?

5500
03:14:02,280 --> 03:14:04,680
I CAN TELL YOU HONESTLY 1 OF THE

5501
03:14:04,680 --> 03:14:09,400
MISTAKES I MADE GOING INTO EBOLA

5502
03:14:09,400 --> 03:14:11,080
BACK IN 2015, 2014 TIMELINE, I

5503
03:14:11,080 --> 03:14:12,720
SAID OH WE'LL JUST PUT TOGETHER

5504
03:14:12,720 --> 03:14:13,800
INFO GRAPHICS AND WE'LL PUT THEM

5505
03:14:13,800 --> 03:14:14,960
OUT THERE AND THE COMMUNITIES

5506
03:14:14,960 --> 03:14:16,720
WILL FOLLOW IT AND I DIDN'T

5507
03:14:16,720 --> 03:14:18,360
THINK ABOUT THE FACT THAT THE

5508
03:14:18,360 --> 03:14:21,640
READING LEVEL IF I WERE LUCKY

5509
03:14:21,640 --> 03:14:22,520
WAS THIRD GRADE.

5510
03:14:22,520 --> 03:14:24,400
AND ALSO DIDN'T THINK ABOUT THAT

5511
03:14:24,400 --> 03:14:26,680
SOME OF THE GRAPHICS ON THERE

5512
03:14:26,680 --> 03:14:28,360
LOOKED LIKE IF YOU WENT TO THE

5513
03:14:28,360 --> 03:14:29,880
HOSPITAL, IT LOOKED AS IF YOU

5514
03:14:29,880 --> 03:14:30,200
DIED THERE.

5515
03:14:30,200 --> 03:14:31,840
I WAS NOT GETTING ANYONE TO

5516
03:14:31,840 --> 03:14:33,800
FOLLOW ANYTHING THAT I WAS

5517
03:14:33,800 --> 03:14:35,400
ASKING BECAUSE I DIDN'T THINK

5518
03:14:35,400 --> 03:14:37,040
ABOUT FOCUS GROUPS AND TALKING

5519
03:14:37,040 --> 03:14:41,160
WITH THOSE COMMUNITY LEADERS.

5520
03:14:41,160 --> 03:14:43,160
ANOTHER EXAMPLE WOULD BE DURING

5521
03:14:43,160 --> 03:14:43,560
A HURRICANE.

5522
03:14:43,560 --> 03:14:45,360
WE'RE LOOKING AT MESSAGING ABOUT

5523
03:14:45,360 --> 03:14:47,120
BOILING WATER, YOU SEND OUT THAT

5524
03:14:47,120 --> 03:14:48,640
MESSAGE BUT THEN YOU REALIZE THE

5525
03:14:48,640 --> 03:14:51,240
COMMUNITY HAS NO ELECTRICITY,

5526
03:14:51,240 --> 03:14:54,560
NOT A GOOD WAY TO DO IT.

5527
03:14:54,560 --> 03:14:56,000
THINKING ABOUT THE DIFFERENT

5528
03:14:56,000 --> 03:14:57,320
AREAS THAT YOU'RE TRYING TO

5529
03:14:57,320 --> 03:14:59,160
REACH AND HOW TO GET THOSE

5530
03:14:59,160 --> 03:15:00,320
MESSAGES ACROSS, THERE'S REALLY

5531
03:15:00,320 --> 03:15:02,480
KEY, SO PUTTING TOGETHER A

5532
03:15:02,480 --> 03:15:03,760
STRATEGIC PLAN, WITH THE

5533
03:15:03,760 --> 03:15:04,600
COMMUNICATION ROLL OUT, AND

5534
03:15:04,600 --> 03:15:06,080
POINT TO THOSE MAIN AREAS YOU'RE

5535
03:15:06,080 --> 03:15:07,240
TRYING TO CONNECT WITH, THAT'S

5536
03:15:07,240 --> 03:15:08,600
GOING TO GET YOU WHERE YOU NEED

5537
03:15:08,600 --> 03:15:11,680
TO GO, AND THEN CAN YOU DO THOSE

5538
03:15:11,680 --> 03:15:12,480
FOCUS GROUPS AND OBSERVATION

5539
03:15:12,480 --> 03:15:14,480
STUDIES TO HELP YOU GET THERE.

5540
03:15:14,480 --> 03:15:16,480
>>I HAVE 1 THING TO ADD
TO THAT

5541
03:15:16,480 --> 03:15:17,920
REAL QUICK KELLIE, IF THAT'S

5542
03:15:17,920 --> 03:15:18,520
OKAY.

5543
03:15:18,520 --> 03:15:18,760
>>YEAH.

5544
03:15:18,760 --> 03:15:21,160
>>I USED TO WORK ON EDC'S
EPIC

5545
03:15:21,160 --> 03:15:23,160
TEAM, WHERE WE HAD A LARGE

5546
03:15:23,160 --> 03:15:26,240
NUMBER OF PARTNERSHIPS WITH

5547
03:15:26,240 --> 03:15:28,080
ORGANIZATIONS THAT REPRESENT

5548
03:15:28,080 --> 03:15:30,400
DIFFERENT CULTURAL GROUPS.

5549
03:15:30,400 --> 03:15:31,760
IF YOU HAVE COMMUNE KAIGDZ

5550
03:15:31,760 --> 03:15:32,760
PARTNERS THAT REPRESENT THESE

5551
03:15:32,760 --> 03:15:34,320
GROUPS NOT ONLY CAN THEY HELP

5552
03:15:34,320 --> 03:15:35,520
YOU SHARE MESSAGES THEY CAN GIVE

5553
03:15:35,520 --> 03:15:37,480
YOU THE FEEDBACK ON WHETHER OR

5554
03:15:37,480 --> 03:15:41,240
NOT YOUR MESSAGE HITS THE MARK.

5555
03:15:41,240 --> 03:15:43,320
AND THEY CAN AUGMENT YOUR

5556
03:15:43,320 --> 03:15:44,400
MESSAGES AND AMPLIFY THEM SO

5557
03:15:44,400 --> 03:15:46,000
THAT GIVES YOU ANOTHER WAY TO

5558
03:15:46,000 --> 03:15:47,160
REACH AUDIENCES.

5559
03:15:47,160 --> 03:15:50,120
>>YEAH, I JUST WANT TO
SAY, I

5560
03:15:50,120 --> 03:15:51,520
KNOW SHARMI HAS SOMETHING SHE

5561
03:15:51,520 --> 03:15:53,720
WANTS TO SAY, TOO, IT'S SO

5562
03:15:53,720 --> 03:15:54,800
HELPFUL TO HEAR YOU DESCRIBE IT

5563
03:15:54,800 --> 03:15:56,440
THAT WAY BECAUSE WE DO HAVE

5564
03:15:56,440 --> 03:15:58,120
PLANS FOR CONSUMER STUDIES, YOU

5565
03:15:58,120 --> 03:15:59,320
KNOW MANY CONSUMER STUDIES, AND

5566
03:15:59,320 --> 03:16:02,880
WE DO HAVE PLANS TO DEVELOP, YOU

5567
03:16:02,880 --> 03:16:07,320
KNOW STRATEGIC PLAN FOR OUR

5568
03:16:07,320 --> 03:16:08,520
COMING WORK SO I THINK IT

5569
03:16:08,520 --> 03:16:10,400
RESONATES TO HEAR WHAT YOU

5570
03:16:10,400 --> 03:16:12,560
DESCRIBED AND THAT BEING QUITE

5571
03:16:12,560 --> 03:16:14,000
CONSIST WENT WHAT OUR PLANS ARE

5572
03:16:14,000 --> 03:16:17,840
FOR OUR NEXT STEPS.

5573
03:16:17,840 --> 03:16:18,160
SHARMI?

5574
03:16:18,160 --> 03:16:20,640
>>YEAH, THANKS KELLIE AND

5575
03:16:20,640 --> 03:16:27,040
THANKS EVERYBODY. 

5576
03:16:27,040 --> 03:16:35,640
I'M JUST KIND OF----MEETING

5577
03:16:35,640 --> 03:16:42,640
PEOPLE WHERE THEY ARE, BE IT

5578
03:16:42,640 --> 03:16:44,240
LANGUAGE, CONTENT, HOW

5579
03:16:44,240 --> 03:16:45,520
COMPLICATED THE MESSAGE SHOULD

5580
03:16:45,520 --> 03:16:46,120
BE?

5581
03:16:46,120 --> 03:16:47,680
AND THEN THE PLATFORMS, WHAT ARE

5582
03:16:47,680 --> 03:16:51,120
THEY USING AND AS ANNA MENTIONED

5583
03:16:51,120 --> 03:16:53,400
A RURAL COMMUNITY IS USING

5584
03:16:53,400 --> 03:16:53,840
DIFFERENT PLATFORMS.

5585
03:16:53,840 --> 03:16:57,880
I MEAN I'M JUST COMING BACK FROM

5586
03:16:57,880 --> 03:16:59,600
A LONG DETAIL WORKING ON

5587
03:16:59,600 --> 03:17:00,960
COVID-19 EDUCATION AND 1 OF THE

5588
03:17:00,960 --> 03:17:05,040
THINGS THAT WE FOUND OUT WAS

5589
03:17:05,040 --> 03:17:10,680
THAT RADIO IS A LOT MORE USED IN

5590
03:17:10,680 --> 03:17:11,400
DIFFERENT COMMUNITIES.

5591
03:17:11,400 --> 03:17:12,640
SO WE REALLY HAVE TO UNDERSTAND

5592
03:17:12,640 --> 03:17:15,200
WHAT PEOPLE ARE CONSUMING, HOW

5593
03:17:15,200 --> 03:17:17,360
THEY'RE CONSUMING AND THAT'S HOW

5594
03:17:17,360 --> 03:17:20,240
WE DO TARGETED EDUCATION AND

5595
03:17:20,240 --> 03:17:21,040
OUTREACH.

5596
03:17:21,040 --> 03:17:24,960
AND JUST 1 OTHER POINT WE REALLY

5597
03:17:24,960 --> 03:17:30,280
SHOULDN'T DISCOUNT OURSELVES AS

5598
03:17:30,280 --> 03:17:31,600
TRUSTED MESSENGERS BECAUSE I

5599
03:17:31,600 --> 03:17:33,480
KNOW TRUST IN GOVERNMENT AND

5600
03:17:33,480 --> 03:17:34,640
SCIENCE OVERALL IS DECLINING BUT

5601
03:17:34,640 --> 03:17:36,000
WE STILL KNOW THAT MANY PEOPLE

5602
03:17:36,000 --> 03:17:37,560
TRUST THE INFORMATION WE BUT

5603
03:17:37,560 --> 03:17:37,760
OUT.

5604
03:17:37,760 --> 03:17:46,480
BUT THE REALITY IS, NOT FLOWING

5605
03:17:46,480 --> 03:17:48,680
TO OUR FEDERAL WEBSITE

5606
03:17:48,680 --> 03:17:50,640
ESSENTIALLY SO HOW DO WE GET OUR

5607
03:17:50,640 --> 03:17:53,480
INFORMATION TO THOSE TAX FORMS,

5608
03:17:53,480 --> 03:17:55,680
SOCIAL MEDIA SEARCH, GOOGLE ADD

5609
03:17:55,680 --> 03:17:57,880
WORK, SO THAT'S WHERE PAID MEDIA

5610
03:17:57,880 --> 03:18:00,920
IS BIG, SOMETIMES WE WORK WITH

5611
03:18:00,920 --> 03:18:03,360
VERY SMALL RESOURCES, DON'T HAVE

5612
03:18:03,360 --> 03:18:06,160
MONEY TO DO PAID MEDIA ADs BUT

5613
03:18:06,160 --> 03:18:08,240
WE KNOW IT WORKS SO HOW CAN WE

5614
03:18:08,240 --> 03:18:09,960
WORK WITH OUR STAKEHOLDERS,

5615
03:18:09,960 --> 03:18:13,400
PARTNERS TO GET OUR INFORMATION

5616
03:18:13,400 --> 03:18:14,560
OUT TO THE PUBLIC.

5617
03:18:14,560 --> 03:18:15,760
I THINK THAT'S ALSO SOMETHING WE

5618
03:18:15,760 --> 03:18:17,680
SHOULD ALL THINK ABOUT.

5619
03:18:17,680 --> 03:18:20,400
>>I WANT TO CALL ON
PERRI, HOW

5620
03:18:20,400 --> 03:18:26,160
DO WE DO THAT IN THE LEAD

5621
03:18:26,160 --> 03:18:26,400
PROGRAM?

5622
03:18:26,400 --> 03:18:28,120
>>HOW DO WE REACH SOME OF
THE

5623
03:18:28,120 --> 03:18:30,360
HARDER TO REACH AUDIENCES?

5624
03:18:30,360 --> 03:18:31,920
WELL 1 THING WE'RE DOING, WE

5625
03:18:31,920 --> 03:18:33,880
STARTED THIS WORKING WITH THE

5626
03:18:33,880 --> 03:18:39,720
DIGITAL PARTNERSHIP TEAM AT CDC

5627
03:18:39,720 --> 03:18:41,360
IS WE ARE WANTING TO SHARE

5628
03:18:41,360 --> 03:18:42,680
MESSAGES AND ENGAGE WITH GROUPS

5629
03:18:42,680 --> 03:18:46,840
IN THE PAST, 1 OF THEM IS

5630
03:18:46,840 --> 03:18:47,840
BLACKDOCTOR.ORG, IT'S PRETTY

5631
03:18:47,840 --> 03:18:49,000
OBVIOUS THERE THE AUDIENCE THERE

5632
03:18:49,000 --> 03:18:51,840
BUT ANOTHER 1 IS DAILY VITAMINA,

5633
03:18:51,840 --> 03:18:56,840
THAT IS A COMMUNICATION NETWORK

5634
03:18:56,840 --> 03:19:05,480
FOR TO THE LATINA POPULATION,

5635
03:19:05,480 --> 03:19:09,080
WE'RE ALSO GOING TO WORK WITH

5636
03:19:09,080 --> 03:19:10,800
THE PTAs, SO GET MESSAGES OUT

5637
03:19:10,800 --> 03:19:12,240
IN SCHOOLS AND WITH THE SCHOOL

5638
03:19:12,240 --> 03:19:13,560
NURSES SO TRYING TO THINK MORE

5639
03:19:13,560 --> 03:19:15,280
BROADLY ABOUT THE AUDIENCES AND

5640
03:19:15,280 --> 03:19:16,280
NOT STICK WITH LIKE THE

5641
03:19:16,280 --> 03:19:17,080
TRANSLATIONAL RESEARCH DITIONZAL

5642
03:19:17,080 --> 03:19:18,240
PARTNERS AND REALLY JUST TRY TO

5643
03:19:18,240 --> 03:19:19,920
SEE LIKE WHO HAVE WE NOT ENGAGED

5644
03:19:19,920 --> 03:19:21,360
WITH IN THE PAST AND WHERE ELSE

5645
03:19:21,360 --> 03:19:22,800
CAN WE GET OUR MESSAGE OUT WITH

5646
03:19:22,800 --> 03:19:32,400
GROUPS THAT WOULD HAVE A SIMILAR

5647
03:19:32,400 --> 03:19:33,800
FOCUS AND INTEREST.

5648
03:19:33,800 --> 03:19:34,360
>>OKAY, IF SOMEBODY HAS

5649
03:19:34,360 --> 03:19:36,320
ANYTHING ELSE TO ADD ON THIS

5650
03:19:36,320 --> 03:19:37,640
TOPIC, I WILL GO TO THE LAST 1

5651
03:19:37,640 --> 03:19:48,080
WHICH IS ON SCREENING AND

5652
03:19:48,480 --> 03:19:48,640
TESTING.

5653
03:19:48,640 --> 03:19:53,160
SO, WE NEED TO KNOW WHO'S BEING

5654
03:19:53,160 --> 03:19:54,760
AFFECTED BY BY CONTAMINANTS IN

5655
03:19:54,760 --> 03:19:57,280
THEIR FOOD AND WATER, AND THAT

5656
03:19:57,280 --> 03:19:59,440
HELPS US KNOW THE LOCAL

5657
03:19:59,440 --> 03:20:00,440
COMMUNICATION NEEDS AND THAT

5658
03:20:00,440 --> 03:20:05,080
KIND OF THING. 

5659
03:20:05,080 --> 03:20:06,600
ALSO IF PEOPLE ARE BEING

5660
03:20:06,600 --> 03:20:08,840
AFFECTED SAY IF THE WATER SUPPLY

5661
03:20:08,840 --> 03:20:10,440
IS CONTAMINANTED AND WE NEED TO

5662
03:20:10,440 --> 03:20:12,080
ENCOURAGE PEOPLE AT LEAST IN

5663
03:20:12,080 --> 03:20:14,280
SOME SITUATIONS TO GET CLINICAL

5664
03:20:14,280 --> 03:20:15,120
TESTING, SO I WANTED TO KIND OF

5665
03:20:15,120 --> 03:20:19,600
CALL ON A FEW OF YOU, AND TALK

5666
03:20:19,600 --> 03:20:23,320
ABOUT THAT IS HOW WE COMMUNICATE

5667
03:20:23,320 --> 03:20:28,960
AROUND THAT SO I WILL CALL ON

5668
03:20:28,960 --> 03:20:35,360
ART AND ASK HIM TO TALK ABOUT

5669
03:20:35,360 --> 03:20:36,520
COMMUNICATING TO PARENTS FOR

5670
03:20:36,520 --> 03:20:38,000
CHILDREN WHO NEED TO BE TESTED

5671
03:20:38,000 --> 03:20:38,640
FOR CERTAIN THINGS.

5672
03:20:38,640 --> 03:20:39,720
NOW DOES IS THAT WORK?

5673
03:20:39,720 --> 03:20:42,280
>>SO, I THINK THE FIRST
THING

5674
03:20:42,280 --> 03:20:45,240
TO DO IS THAT YOU SHOULD FIND

5675
03:20:45,240 --> 03:20:46,800
OUT AND TALK TO YOUR DOCTOR

5676
03:20:46,800 --> 03:20:48,600
FIRST AND THEN FIND OUT IF

5677
03:20:48,600 --> 03:20:51,840
YOU'RE DOCTOR CAN HELP YOU

5678
03:20:51,840 --> 03:20:57,160
WHETHER TESTING IS REQUIRED OR

5679
03:20:57,160 --> 03:20:57,360
NOT.

5680
03:20:57,360 --> 03:21:00,520
BECAUSE THERE'S GOING TO BE SO

5681
03:21:00,520 --> 03:21:01,520
MANY VARIABLES INVOLVED.

5682
03:21:01,520 --> 03:21:03,520
FOR EXAMPLE, HOW LONG WERE YOU

5683
03:21:03,520 --> 03:21:05,600
EXPOSED IS THIS ACUTE OR CHRONIC

5684
03:21:05,600 --> 03:21:05,880
EXPOSURE?

5685
03:21:05,880 --> 03:21:06,920
WHAT TYPE OF SYMPTOMS HAVE YOU

5686
03:21:06,920 --> 03:21:09,360
AND WHAT ARE THE CONCERNS AND

5687
03:21:09,360 --> 03:21:12,120
WHAT ARE THE SUBSTANCES THAT

5688
03:21:12,120 --> 03:21:13,080
YOU'RE CONCERNED ABOUT, ALL

5689
03:21:13,080 --> 03:21:14,480
THOSE WILL DETERMINE WHETHER

5690
03:21:14,480 --> 03:21:20,000
THERE'S A TEST INDICATOR OR NOT

5691
03:21:20,000 --> 03:21:20,360
INDICATED.

5692
03:21:20,360 --> 03:21:22,760
YOU KNOW TESTING FOR

5693
03:21:22,760 --> 03:21:23,920
ENVIRONMENTAL TOXICANT AND

5694
03:21:23,920 --> 03:21:27,000
CONTAMINANT SYSTEM VERY NUANCED

5695
03:21:27,000 --> 03:21:29,440
BECAUSE AS STEVE CAN TELL YOU,

5696
03:21:29,440 --> 03:21:34,520
THERE'S DIFFERENT WAYS THAT YOU

5697
03:21:34,520 --> 03:21:36,200
KNOW ELEMENTS THAT ARE

5698
03:21:36,200 --> 03:21:36,640
ELIMINATED.

5699
03:21:36,640 --> 03:21:39,000
SO FOR EXAMPLE, IF YOU'RE WORRY

5700
03:21:39,000 --> 03:21:39,720
BODY ELEMENTAL MERCURY, CAN YOU

5701
03:21:39,720 --> 03:21:41,840
TEST THAT THROUGH A URINE LEVEL,

5702
03:21:41,840 --> 03:21:44,120
BUT IF YOU'RE WORRY BODY ORGANIC

5703
03:21:44,120 --> 03:21:46,680
MERCURY, THAT MAY NEED A BLOOD

5704
03:21:46,680 --> 03:21:46,880
TEST.

5705
03:21:46,880 --> 03:21:50,720
SO IF YOU SEND THE WRONG BLOOD

5706
03:21:50,720 --> 03:21:52,840
OR URINE THEY MAY NOT EVEN

5707
03:21:52,840 --> 03:21:54,600
DETECT IT.

5708
03:21:54,600 --> 03:21:56,160
THERE'S ALSO OTHER THINGS LIKE

5709
03:21:56,160 --> 03:21:58,320
RELATED EXPOSURES SO FOR

5710
03:21:58,320 --> 03:22:00,720
EXAMPLE, FOR ARSENIC, AND IF YOU

5711
03:22:00,720 --> 03:22:02,560
JUST GET A TALL ARSENIC LEVEL

5712
03:22:02,560 --> 03:22:04,760
BUT YOU HAD CONSUMED A LOT OF

5713
03:22:04,760 --> 03:22:09,200
SEAFOOD, THAT MAY JUST REPRESENT

5714
03:22:09,200 --> 03:22:12,600
ORGANIC ARSENIC WHICH IS NOT AS

5715
03:22:12,600 --> 03:22:14,720
TOXIC AS INORGANIC ARSENIC WHAT

5716
03:22:14,720 --> 03:22:15,760
YOU'RE WORRY BODY SO THERE ARE

5717
03:22:15,760 --> 03:22:16,960
ALL THESE OTHER NUANCES THAT YOU

5718
03:22:16,960 --> 03:22:18,960
NEED TO TALK TO YOUR PHYSICIAN

5719
03:22:18,960 --> 03:22:23,040
FOR THEM TO BE ABLE TO YOU KNOW

5720
03:22:23,040 --> 03:22:23,600
ORDER THE TEST.

5721
03:22:23,600 --> 03:22:27,880
AND THEN THE OTHER THING THAT I

5722
03:22:27,880 --> 03:22:29,960
THINK THERE'S A GAP GAB IS

5723
03:22:29,960 --> 03:22:31,560
THERE'S REQUIRED EDUCATION AND

5724
03:22:31,560 --> 03:22:34,960
TRAINING FOR MEDICAL PROVIDERS

5725
03:22:34,960 --> 03:22:35,560
AND CLINICIANS.

5726
03:22:35,560 --> 03:22:38,160
I THINK THAT FOR ENVIRONMENTAL

5727
03:22:38,160 --> 03:22:40,880
HEALTH, YOU KNOW, I REMEMBER

5728
03:22:40,880 --> 03:22:41,720
MEDICAL SCHOOL, WE PROBABLY GOT

5729
03:22:41,720 --> 03:22:45,600
1 LECT IRB IN 4 YEARS OF MEDICAL

5730
03:22:45,600 --> 03:22:46,440
SCHOOL, ON ENVIRONMENTAL

5731
03:22:46,440 --> 03:22:49,440
EXPOSURE, SO YOU KNOW PROVIDING

5732
03:22:49,440 --> 03:22:50,240
TRAINING AND THE RIGHT TOOLS AND

5733
03:22:50,240 --> 03:22:52,320
KNOWLEDGE FOR THEM TO BE ABLE TO

5734
03:22:52,320 --> 03:22:57,560
ADVISE THEIR PATIENTS IS ALSO

5735
03:22:57,560 --> 03:22:58,480
VERY, VERY IMPORTANT.

5736
03:22:58,480 --> 03:23:01,240
>>PERRI, WE DO A BIT OF
WORK

5737
03:23:01,240 --> 03:23:02,880
TRYING TO PERSUADE PARENTS IN

5738
03:23:02,880 --> 03:23:05,040
THE RIGHT SITUATIONS TO GET

5739
03:23:05,040 --> 03:23:07,080
THEIR CHILDREN TESTED FOR LEAD.

5740
03:23:07,080 --> 03:23:09,160
DOES WHAT ART SAID CONNECT, DOES

5741
03:23:09,160 --> 03:23:09,880
THAT MAKE SENSE.

5742
03:23:09,880 --> 03:23:12,680
HOW DO WE GO ABOUT COMMUNICATING

5743
03:23:12,680 --> 03:23:13,480
THAT MESSAGE?

5744
03:23:13,480 --> 03:23:14,520
>>RIGHT.

5745
03:23:14,520 --> 03:23:17,400
SO IT'S DEFINITELY WHAT ART

5746
03:23:17,400 --> 03:23:23,600
SAID, WE RECOMMEND IF PATIENTS

5747
03:23:23,600 --> 03:23:25,520
ARE CONCERNED ABOUT POSSIBLE

5748
03:23:25,520 --> 03:23:27,400
LEAD EXPOSURES AND TALK TO THEIR

5749
03:23:27,400 --> 03:23:29,360
HEALTHCARE PROVIDERS WITH LEAD

5750
03:23:29,360 --> 03:23:30,440
THERE'S NOT USUALLY OBVIOUS

5751
03:23:30,440 --> 03:23:32,800
SIGNS ORATISM TOMS SO WE

5752
03:23:32,800 --> 03:23:34,320
RECOMMEND THAT IF A PARENT KNOWS

5753
03:23:34,320 --> 03:23:36,640
THE CHILD IS EXPOSED TO LEAD OR

5754
03:23:36,640 --> 03:23:37,800
IF THEY ARE CONCERNED THAT THEY

5755
03:23:37,800 --> 03:23:39,080
DO TALK TO THE DOCTOR BECAUSE

5756
03:23:39,080 --> 03:23:40,800
LIKE ART SAID THERE'S SEVERAL

5757
03:23:40,800 --> 03:23:42,480
DIFFERENT CONSIDERATIONS TO TAKE

5758
03:23:42,480 --> 03:23:46,560
INTO ACCOUNT BEFORE JUST

5759
03:23:46,560 --> 03:23:47,160
DECIDING TO TEST.

5760
03:23:47,160 --> 03:23:49,040
SO BUT WE DEFINITELY ENCOURAGE

5761
03:23:49,040 --> 03:23:50,640
TESTING IN THE MEDICAID

5762
03:23:50,640 --> 03:23:53,240
POPULATION THAT'S REQUIRED BY

5763
03:23:53,240 --> 03:23:55,120
FEDERAL LAW TO TEST AT 1 AND 2

5764
03:23:55,120 --> 03:23:57,040
AND THEN FOR ALL OTHER CHILDREN

5765
03:23:57,040 --> 03:24:02,040
WHO COULD BE AT RISK, SO I DON'T

5766
03:24:02,040 --> 03:24:03,200
THINK IT'S REALLY DIFFERENT THAN

5767
03:24:03,200 --> 03:24:04,720
WHAT ART SAID, I COMPLETELY

5768
03:24:04,720 --> 03:24:08,240
AGREE WITH WHAT HE SAID.

5769
03:24:08,240 --> 03:24:13,120
>>SARAH CAN YOU COMMENT
SOME

5770
03:24:13,120 --> 03:24:15,680
ABOUT LEAD TESTING AFTER WATER

5771
03:24:15,680 --> 03:24:18,800
SUPPLIES HAVE BEEN CONTAMINATED,

5772
03:24:18,800 --> 03:24:20,440
MAYBE PIPES THAT KIND OF THING.

5773
03:24:20,440 --> 03:24:21,840
>>WELL, SURE, IESM NOT A
LEAD

5774
03:24:21,840 --> 03:24:23,480
EXPERT IN OUR OFFICE, SO PEOPLE

5775
03:24:23,480 --> 03:24:24,920
HAVE FOLLOW UP QUESTIONS I CAN

5776
03:24:24,920 --> 03:24:26,280
PUT THEM IN TOUCH WITH THE RIGHT

5777
03:24:26,280 --> 03:24:28,080
PEOPLE, BUT AS I MENTION SAID IN

5778
03:24:28,080 --> 03:24:30,040
MY PRESENTATION, THAT SOME OF

5779
03:24:30,040 --> 03:24:33,320
THE WATER SYSTEMS DO HAVE A LEAD

5780
03:24:33,320 --> 03:24:36,280
TESTING PROGRAM WHERE THEY CAN

5781
03:24:36,280 --> 03:24:38,320
REQUEST A LEAD SAMPLE KIT FROM

5782
03:24:38,320 --> 03:24:39,680
THE WATER SYSTEM THEMSELVES, I

5783
03:24:39,680 --> 03:24:42,120
LIVE IN D. C. MY WATER SYSTEM,

5784
03:24:42,120 --> 03:24:43,520
MAKES THAT PRETTY CLEAR.

5785
03:24:43,520 --> 03:24:45,640
I THINK EVEN IN THERE,  CCR OR

5786
03:24:45,640 --> 03:24:47,920
WEBSITE AND SO, I DID IT MYSELF

5787
03:24:47,920 --> 03:24:49,880
WHERE I ASKED FOR LEAD KIT, THEY

5788
03:24:49,880 --> 03:24:51,400
DROPPED IT OFF AT MY HOUSE, SEND

5789
03:24:51,400 --> 03:24:53,320
IT BACK AND THEY CONTACTED ME

5790
03:24:53,320 --> 03:24:58,800
WITH THE RESULTS, NO LEAD AT MY

5791
03:24:58,800 --> 03:25:00,080
KITCHEN TAP BUT THEY MAY OR MAY

5792
03:25:00,080 --> 03:25:01,640
NOT BE THE CASE FOR ALL WATER

5793
03:25:01,640 --> 03:25:02,240
SYSTEMS.

5794
03:25:02,240 --> 03:25:03,400
I THINK THAT'S CHALLENGING AND

5795
03:25:03,400 --> 03:25:05,680
THERE ARE FROM WHAT I

5796
03:25:05,680 --> 03:25:07,320
UNDERSTAND, I HAVEN'T ACTUALLY

5797
03:25:07,320 --> 03:25:09,720
USED 1 BEFORE BUT THERE MAY BE

5798
03:25:09,720 --> 03:25:12,160
LEAD TEST KITS AT THE BIG BOX

5799
03:25:12,160 --> 03:25:14,080
HARDWARE STORES BUT WE CAN'T

5800
03:25:14,080 --> 03:25:18,360
SPEAK TO THE ACCURACY OF THOSE

5801
03:25:18,360 --> 03:25:18,720
TESTS.

5802
03:25:18,720 --> 03:25:19,440
SO IT'S--

5803
03:25:19,440 --> 03:25:21,200
>>IT'S JUST A DIFFICULT

5804
03:25:21,200 --> 03:25:21,440
PROCESS.

5805
03:25:21,440 --> 03:25:22,360
AND THEN DANIEL SOME OF THIS

5806
03:25:22,360 --> 03:25:24,560
KIND OF TESTING THAT HAPPENS AT

5807
03:25:24,560 --> 03:25:25,320
THE CONSUMER LEVEL?

5808
03:25:25,320 --> 03:25:27,280
DOES THAT FEED INTO NATIONAL

5809
03:25:27,280 --> 03:25:37,800
DATABASES THAT HELP INFORM US

5810
03:25:39,080 --> 03:25:39,480
FOR FUTURE PLANNING?

5811
03:25:39,480 --> 03:25:41,240
>>NOT FROM OUR SHOP AT
LEAST.

5812
03:25:41,240 --> 03:25:42,400
ONE THING FROM THERE ROLE IS

5813
03:25:42,400 --> 03:25:43,680
THAT PEOPLE WHO DO MAKE THE

5814
03:25:43,680 --> 03:25:45,720
EFFORT TO GO SOMEWHERE AND GET A

5815
03:25:45,720 --> 03:25:48,560
BLOOD DRAW OR GIVE URINE THAT

5816
03:25:48,560 --> 03:25:50,080
THEY CAN HAVE TRUST AND AN

5817
03:25:50,080 --> 03:25:51,600
ACCURATE TEST ON THE BACK END.

5818
03:25:51,600 --> 03:25:54,760
SOPHISTICATEDY WE TRY TO SUPPORT

5819
03:25:54,760 --> 03:25:55,880
THE LABORATORIES WITH QUALITY

5820
03:25:55,880 --> 03:25:57,160
ASSURANCE.

5821
03:25:57,160 --> 03:25:59,960
WE ARE MOVING MORE AND MORE INTO

5822
03:25:59,960 --> 03:26:02,000
RUNNING STANDARDIZATION

5823
03:26:02,000 --> 03:26:02,640
PROGRAMS, HARMONIZATION PROGRAMS

5824
03:26:02,640 --> 03:26:04,280
TRYING TO MAKE SURE IF YOU'RE

5825
03:26:04,280 --> 03:26:05,160
TEST INDEED 1 PLACE, CAN

5826
03:26:05,160 --> 03:26:08,240
YOU--YOU WOULD GET A SIMILAR

5827
03:26:08,240 --> 03:26:09,440
RESULT ELSEWHERE, I THINK THAT'S

5828
03:26:09,440 --> 03:26:12,040
SORT OF OUR ROLE ON THAT FRONT.

5829
03:26:12,040 --> 03:26:14,320
CERTAINLY YOU KNOW WE HEAR ABOUT

5830
03:26:14,320 --> 03:26:16,680
THE UPTAKE IN CONSUMER TESTING

5831
03:26:16,680 --> 03:26:18,880
AND DIRECT TO CONSUMER TESTING

5832
03:26:18,880 --> 03:26:20,520
AND YOU KNOW HAVE CURIOSITIES

5833
03:26:20,520 --> 03:26:29,880
AND CONCERNED ABOUT WHAT ALL

5834
03:26:29,880 --> 03:26:30,520
THAT MEANS.

5835
03:26:30,520 --> 03:26:32,480
>>NA'S A WHOLE OTHER
TOPIC.

5836
03:26:32,480 --> 03:26:34,000
>>I DON'T KNOW ABOUT THE
MIND

5837
03:26:34,000 --> 03:26:35,320
SET THAT MORE TEST SUGGEST

5838
03:26:35,320 --> 03:26:37,040
ALWAYS BETTER, SPEAKING TO WHAT

5839
03:26:37,040 --> 03:26:38,960
ART WAS SAYING, DOES YOUR

5840
03:26:38,960 --> 03:26:39,640
PHYSICIAN RECOMMEND THIS

5841
03:26:39,640 --> 03:26:40,040
TESTING?

5842
03:26:40,040 --> 03:26:42,440
IS THERE A PLARN DEPENDING ON

5843
03:26:42,440 --> 03:26:44,400
THE TEST RESULT, YOU KNOW ARE

5844
03:26:44,400 --> 03:26:46,440
YOU INTENDING TO TAKE SOME SORT

5845
03:26:46,440 --> 03:26:48,400
OF INTERACTION, IS THERE AN

5846
03:26:48,400 --> 03:26:48,880
INTERVENTION AVAILABLE.

5847
03:26:48,880 --> 03:26:50,520
THESE ARE THE KINDS OF QUESTIONS

5848
03:26:50,520 --> 03:26:52,920
THAT NEED TO BE ASKED BEFORE A

5849
03:26:52,920 --> 03:26:54,520
TEST IS PERFORMED.

5850
03:26:54,520 --> 03:26:56,720
>>WELL, DOES ANYBODY HAVE
ANY

5851
03:26:56,720 --> 03:26:57,720
COMMENTS ON COMMUNICATIONS

5852
03:26:57,720 --> 03:27:00,280
AROUND TESTING IN THIS SPACE.

5853
03:27:00,280 --> 03:27:00,600
>>NO.

5854
03:27:00,600 --> 03:27:02,520
>>OKAY WE HAVE A COUPLE

5855
03:27:02,520 --> 03:27:03,960
QUESTIONS AND WE ARE DRAWING TO

5856
03:27:03,960 --> 03:27:05,000
A CLOSE PRETTY SOON.

5857
03:27:05,000 --> 03:27:08,160
WE HAVE A COUPLE QUESTIONS.

5858
03:27:08,160 --> 03:27:10,040
THE FIRST 1 IS THE QUESTIONER

5859
03:27:10,040 --> 03:27:12,000
MADE A COMMENT ABOUT HOW SOME

5860
03:27:12,000 --> 03:27:13,760
PEOPLE WHO ARE--DO NOT WORK IN

5861
03:27:13,760 --> 03:27:15,880
COMMUNICATION SPACE OR CLOSE TO

5862
03:27:15,880 --> 03:27:18,840
THE COMMUNICATION SPACE STILL

5863
03:27:18,840 --> 03:27:20,040
ENGAGE IN COMMUNICATION

5864
03:27:20,040 --> 03:27:20,520
ACTIVITIES.

5865
03:27:20,520 --> 03:27:26,320
THEY'RE REFERRING TO SCIENTISTS,

5866
03:27:26,320 --> 03:27:29,000
AND THAT THAT MAY MAKE IT MORE

5867
03:27:29,000 --> 03:27:30,160
DIFFICULT FOR THE ACTUAL

5868
03:27:30,160 --> 03:27:31,880
COMMUNICATORS TO GET THE MORE

5869
03:27:31,880 --> 03:27:33,280
PLAIN LANGUAGE INFORMATION OUT

5870
03:27:33,280 --> 03:27:33,760
THERE.

5871
03:27:33,760 --> 03:27:35,360
SO HOW DO WE EXPLAIN TO PEOPLE

5872
03:27:35,360 --> 03:27:37,120
THAT THERE ARE EXPERTS IN

5873
03:27:37,120 --> 03:27:37,800
COMMUNICATION THAT SHOULD BE

5874
03:27:37,800 --> 03:27:39,000
CONSULTED WHEN THEY OCCUR TAKING

5875
03:27:39,000 --> 03:27:39,640
SOME LIKE THIS ON.

5876
03:27:39,640 --> 03:27:41,160
I WILL START WITH ANNA FIRST

5877
03:27:41,160 --> 03:27:42,200
BECAUSE THIS IS SOMETHING WE

5878
03:27:42,200 --> 03:27:46,920
DEALS WITH ON A WEEKLY BASIS. 

5879
03:27:46,920 --> 03:27:47,600
I KNOW.

5880
03:27:47,600 --> 03:27:51,080
>>SO I ALWAYS THINK OF,
THERE'S

5881
03:27:51,080 --> 03:27:52,640
GREAT SCIENCE BEING DONE, SO WE

5882
03:27:52,640 --> 03:27:53,880
HAVE TO MAKE SURE WE HAVE THAT

5883
03:27:53,880 --> 03:27:55,080
INFORMATION OUT SO THE PUBLIC

5884
03:27:55,080 --> 03:27:56,640
KNOWS ABOUT IT SO THERE'S THAT

5885
03:27:56,640 --> 03:27:58,760
PIECE OF IT, AND THEN THERE'S

5886
03:27:58,760 --> 03:27:59,920
ALWAYS WHEN THERE'S A PROJECT

5887
03:27:59,920 --> 03:28:01,520
TAKING PLACE THAT WE'RE TRYING

5888
03:28:01,520 --> 03:28:04,640
TO REACH, THE GENERAL PUBLIC, OR

5889
03:28:04,640 --> 03:28:06,200
WE'RE LOOKING AT A SPECIFIC

5890
03:28:06,200 --> 03:28:08,560
AUDIENCE OF FOCUS, THAT WE BRING

5891
03:28:08,560 --> 03:28:11,440
THOSE HEALTH COMMUNICATORS IN AT

5892
03:28:11,440 --> 03:28:14,000
THE VERY BEGINNING, AS WELL AS

5893
03:28:14,000 --> 03:28:16,400
OUR HEALTH AND EQUITY OFFICE.

5894
03:28:16,400 --> 03:28:19,520
THOSE ARE THE 2 KEY ELEMENTS AT

5895
03:28:19,520 --> 03:28:20,440
THE VERY BEGINNING SO THEY CAN

5896
03:28:20,440 --> 03:28:23,160
HELP WITH THE PLANNING PROCESS.

5897
03:28:23,160 --> 03:28:24,440
BUT, YES, WE'RE ALWAYS, WE'RE

5898
03:28:24,440 --> 03:28:26,640
ALWAYS TRYING TO MAKE SURE WE'RE

5899
03:28:26,640 --> 03:28:28,560
ALL IN SYNCH AND MOVING FORWARD

5900
03:28:28,560 --> 03:28:28,840
TOGETHER.

5901
03:28:28,840 --> 03:28:30,680
>>I WILL TELL YOU FROM MY
POINT

5902
03:28:30,680 --> 03:28:33,360
OF VIEW, IT'S GET IN EARLY.

5903
03:28:33,360 --> 03:28:34,400
IF THEY'RE WORKING ON SOMETHING,

5904
03:28:34,400 --> 03:28:36,520
TALK TO THEM EARLY AND TRY TO

5905
03:28:36,520 --> 03:28:38,000
ENCOURAGE THEM TO DO IT AND THE

5906
03:28:38,000 --> 03:28:38,920
MORE EFFECTIVE WAY AS EARLY AS

5907
03:28:38,920 --> 03:28:40,240
YOU CAN SEE THEY DON'T ENGAGE IN

5908
03:28:40,240 --> 03:28:41,640
A LOT OF EFFORT IN SOMETHING

5909
03:28:41,640 --> 03:28:43,720
THAT THEY WON'T BE ABLE TO USE

5910
03:28:43,720 --> 03:28:45,120
AND THEY GET MAD AT YOU.

5911
03:28:45,120 --> 03:28:51,040
I'VE EXPERIENCED THIS BEFORE.

5912
03:28:51,040 --> 03:28:51,280
OKAY.

5913
03:28:51,280 --> 03:28:52,400
NEXT QUESTION.

5914
03:28:52,400 --> 03:28:54,480
WHILE THE TOXIC ELEMENTS IN

5915
03:28:54,480 --> 03:28:56,600
FOOD, IS A CHRONIC LONGER TERM

5916
03:28:56,600 --> 03:28:59,840
HEALTH SITUATION FOR INFANTS AND

5917
03:28:59,840 --> 03:29:02,240
YOUNG CHILDREN, VERSUS ACUTE, IT

5918
03:29:02,240 --> 03:29:04,320
MAY BE PERCEIVED AS AN ACUTE

5919
03:29:04,320 --> 03:29:05,960
CRISIS BY PREGNANT WOMEN AND

5920
03:29:05,960 --> 03:29:12,800
PARENTS OF INFANTS AND YOUNG

5921
03:29:12,800 --> 03:29:14,280
CHILDREN--WHEN THE NEWS IS

5922
03:29:14,280 --> 03:29:16,560
ALREADY OUT THERE ON THIS TOPIC.

5923
03:29:16,560 --> 03:29:17,960
ISN'T THERE A RISK OF DOWN

5924
03:29:17,960 --> 03:29:19,520
PLAYING THE SITUATION AS

5925
03:29:19,520 --> 03:29:20,280
LONG-TERM AND CHRONIC WHEN FOR

5926
03:29:20,280 --> 03:29:23,720
THEM IT IS A WINDOW OF MAKING

5927
03:29:23,720 --> 03:29:24,360
DECISIONS AFFECTING THEIR CHILD

5928
03:29:24,360 --> 03:29:25,800
IN THE VERY SHORT-TERM.

5929
03:29:25,800 --> 03:29:27,920
SO TO PUT THIS IN AN EXAMPLE OR

5930
03:29:27,920 --> 03:29:29,640
CONTEXT AS A HYPOTHETICAL

5931
03:29:29,640 --> 03:29:31,080
EXAMPLE, SAY A WOMAN IS PREGNANT

5932
03:29:31,080 --> 03:29:34,920
AND SHE, YOU KNOW THIS IS A 9

5933
03:29:34,920 --> 03:29:37,040
MONTH PERIOD AND SHE DOES NOT

5934
03:29:37,040 --> 03:29:38,480
WANT TO--SO FOR HER THIS FEELS

5935
03:29:38,480 --> 03:29:40,640
LIKE AN ACUTE SITUATION, THIS IS

5936
03:29:40,640 --> 03:29:41,520
NOT AN EXPOSURE OVER 20 YEARS,

5937
03:29:41,520 --> 03:29:43,280
THIS IS I DON'T WANT TO EXPOSE

5938
03:29:43,280 --> 03:29:45,480
MY CHILD TO ANY HARM IN THAT

5939
03:29:45,480 --> 03:29:45,840
MOMENT.

5940
03:29:45,840 --> 03:29:47,040
SO HOW DO WE ADDRESS THAT AND

5941
03:29:47,040 --> 03:29:49,080
HOW DO WE THINK ABOUT THAT?

5942
03:29:49,080 --> 03:29:50,040
>>THIS IS KELLIE.

5943
03:29:50,040 --> 03:29:51,440
I THINK WE ACTUALLY ALREADY

5944
03:29:51,440 --> 03:29:53,840
REALLY TALKED ABOUT THIS A LOT.

5945
03:29:53,840 --> 03:29:58,360
YOU KNOW THIS WAS THE

5946
03:29:58,360 --> 03:29:59,720
CONVERSATION TAKEN--THEY WE HAD

5947
03:29:59,720 --> 03:30:02,480
WITH ANNA WHERE I SAID, YOU KNOW

5948
03:30:02,480 --> 03:30:04,240
WE'RE COMMUNICATING ABOUT FOODS,

5949
03:30:04,240 --> 03:30:05,520
WE'RE COMMUNICATING ABOUT

5950
03:30:05,520 --> 03:30:07,720
ONGOING EXPOSURES BUT PARENTS

5951
03:30:07,720 --> 03:30:10,600
COME TO THIS WITH A VERY ACUTE

5952
03:30:10,600 --> 03:30:10,880
EXPERIENCE.

5953
03:30:10,880 --> 03:30:13,120
THEY'RE SAYING, OH, GOSH, YOU

5954
03:30:13,120 --> 03:30:15,920
KNOW, RIGHT NOW MY CHILD IS

5955
03:30:15,920 --> 03:30:16,520
GROWING RIGHT NOW.

5956
03:30:16,520 --> 03:30:20,520
AND SO THEY COME TO IT FROM A

5957
03:30:20,520 --> 03:30:21,640
VERY DIFFERENT PERSPECTIVE AND I

5958
03:30:21,640 --> 03:30:28,560
THINK WE HAVE TO BETTER

5959
03:30:28,560 --> 03:30:29,880
UNDERSTAND AS ANNA DESCRIBED

5960
03:30:29,880 --> 03:30:31,200
WHAT THOSE FEELINGS ARE AND

5961
03:30:31,200 --> 03:30:32,120
WHERE THEY'RE COMING FROM SO WE

5962
03:30:32,120 --> 03:30:33,720
CAN PUT THEM WITHIN THE CONTEXT

5963
03:30:33,720 --> 03:30:35,920
OF, YOU KNOW THE ACCURATE

5964
03:30:35,920 --> 03:30:37,640
SCIENTIFIC AND PUBLIC HEALTH

5965
03:30:37,640 --> 03:30:37,920
SITUATION.

5966
03:30:37,920 --> 03:30:40,680
SO YOU KNOW I DEFER BACK TO ANNA

5967
03:30:40,680 --> 03:30:46,600
ABOUT HOW WE CAN BRIDGE BETWEEN

5968
03:30:46,600 --> 03:30:48,080
THIS ACUTE URGENCY, EMOTIONAL

5969
03:30:48,080 --> 03:30:50,320
RESPONSE WHEN PEOPLE RECEIVE NEW

5970
03:30:50,320 --> 03:30:50,960
INFORMATION, COMPARED TO THE

5971
03:30:50,960 --> 03:30:58,400
FACT THAT THIS IS REALLY AN

5972
03:30:58,400 --> 03:30:59,760
ONGOING TOPIC.

5973
03:30:59,760 --> 03:31:01,800
>>YEAH, IT'S A REALLY
GOOD

5974
03:31:01,800 --> 03:31:03,000
POINT BECAUSE, YOU KNOW THERE'S

5975
03:31:03,000 --> 03:31:06,560
A LOT OF EMOTION INVOLVED RIGHT

5976
03:31:06,560 --> 03:31:08,240
WHEN YOU'RE PLANNING FOR A CHILD

5977
03:31:08,240 --> 03:31:11,320
AND YOU WANT TO MAKE SURE THAT

5978
03:31:11,320 --> 03:31:12,640
YOU'RE TAKING GOOD CARE OF

5979
03:31:12,640 --> 03:31:16,320
YOURSELF AND THAT YOUR BABY WILL

5980
03:31:16,320 --> 03:31:17,880
BE OKAY, SO, AGAIN, WE HAVE TO

5981
03:31:17,880 --> 03:31:22,080
REALIZE WHERE THEY'RE COMING

5982
03:31:22,080 --> 03:31:24,440
FROM, WHERE THEIR EMOTIONS ARE

5983
03:31:24,440 --> 03:31:26,480
AS WELL AS WHERE THEIR

5984
03:31:26,480 --> 03:31:28,880
PERSPECTIVE OF THE HAZARD IS, IT

5985
03:31:28,880 --> 03:31:32,840
MAY NOT MEET THE RISK RIGHT?

5986
03:31:32,840 --> 03:31:33,880
BECAUSE THE PERCEPTION MAY BE

5987
03:31:33,880 --> 03:31:35,840
DIFFERENT THAN THE REALTY,

5988
03:31:35,840 --> 03:31:36,040
RIGHT?

5989
03:31:36,040 --> 03:31:39,520
BUT WE HAVE TO BE--WE HAVE TO

5990
03:31:39,520 --> 03:31:41,240
UNDERSTAND WHERE THEY'RE COMING

5991
03:31:41,240 --> 03:31:44,400
FROM AND MEET THEM WHERE THEY

5992
03:31:44,400 --> 03:31:46,000
ARE AND THAT'S NOT AN EASY TASK

5993
03:31:46,000 --> 03:31:50,760
TO MAKE SURE THAT THOSE

5994
03:31:50,760 --> 03:31:51,800
MESSAGES, THAT WE'RE ABLE TO

5995
03:31:51,800 --> 03:31:55,720
MEET WITH THEM WHERE THEY ARE.

5996
03:31:55,720 --> 03:31:57,120
UNFORTUNATELY IT'S NOT AS EASY

5997
03:31:57,120 --> 03:31:58,120
BUT AGAIN, THAT'S WHAT WE NEED

5998
03:31:58,120 --> 03:31:59,880
TO MAKE SURE THAT THERE'S--YOU

5999
03:31:59,880 --> 03:32:02,760
KNOW THE MAIN IDEAS AND I THINK

6000
03:32:02,760 --> 03:32:04,440
THAT ART REALLY EXPLAINED IT

6001
03:32:04,440 --> 03:32:06,080
WELL WHEN HE WAS TALKING ABOUT

6002
03:32:06,080 --> 03:32:07,520
HOW YOU HANDLE IT WITH A

6003
03:32:07,520 --> 03:32:08,200
PATIENT, HOW YOU COMMUNICATE

6004
03:32:08,200 --> 03:32:14,920
WITH A PATIENT AND HOW, YOU

6005
03:32:14,920 --> 03:32:16,440
REALLY STATE THAT YOU'RE IN THIS

6006
03:32:16,440 --> 03:32:18,480
WITH THEM AND THAT YOU HAVE THE

6007
03:32:18,480 --> 03:32:20,760
INFORMATION AND HERE IT IS AND

6008
03:32:20,760 --> 03:32:21,800
THAT YOU'RE A RELIABLE SOURCE

6009
03:32:21,800 --> 03:32:23,320
AND THAT YOU BUILD TRUST.

6010
03:32:23,320 --> 03:32:26,000
I THINK THOSE ARE SOME OF THOSE

6011
03:32:26,000 --> 03:32:26,960
KEY ELEMENTS.

6012
03:32:26,960 --> 03:32:28,520
>>YEAH, THAT SOWBDS GOOD.

6013
03:32:28,520 --> 03:32:30,720
DOES ANYBODY ELSE HAVE ANY

6014
03:32:30,720 --> 03:32:31,320
COMMENTS, QUESTIONS?

6015
03:32:31,320 --> 03:32:33,520
BECAUSE THAT'S ALL THE QUESTIONS

6016
03:32:33,520 --> 03:32:35,400
FROM THE AUDIENCE, SO, I'M ABOUT

6017
03:32:35,400 --> 03:32:36,960
TO TOSS IT BACK TO KIMBERLY BUT

6018
03:32:36,960 --> 03:32:39,160
I WANTED TO SEE IF THERE WERE

6019
03:32:39,160 --> 03:32:41,160
ANY OTHER--ANYONE, GOING ONCE,

6020
03:32:41,160 --> 03:32:42,080
GOING TWICE?

6021
03:32:42,080 --> 03:32:42,280
OKAY.

6022
03:32:42,280 --> 03:32:43,840
WE'RE GOOD.

6023
03:32:43,840 --> 03:32:44,240
KIMBERLY?

6024
03:32:44,240 --> 03:32:46,360
WE WILL TOSS IT BACK TO YOU NOW.

6025
03:32:46,360 --> 03:32:51,240
PANELISTS YOU ARE FREE TO TURN

6026
03:32:51,240 --> 03:32:53,400
OFF YOUR CAMERAS.

6027
03:32:53,400 --> 03:32:57,680
>>THANK YOU JONATHAN, SO
MY

6028
03:32:57,680 --> 03:32:59,440
NAME IS KIMBERLEA GIBBS WITH THE

6029
03:32:59,440 --> 03:33:01,120
NICHD WITH THE GROWTH AND

6030
03:33:01,120 --> 03:33:02,040
NUTRITION BRANCH, I'M SPEAKING

6031
03:33:02,040 --> 03:33:03,440
ON BEHALF OF THE PLANNING TEAM.

6032
03:33:03,440 --> 03:33:05,680
I WOULD LIKE TO THANK YOU FOR

6033
03:33:05,680 --> 03:33:09,880
ATTENDING THIS 2 DAY NIH FDA

6034
03:33:09,880 --> 03:33:11,160
HOSTED WORKSHOP, ENTITLED

6035
03:33:11,160 --> 03:33:12,440
BRIDGING THE BIOLOGICAL

6036
03:33:12,440 --> 03:33:14,400
COMMUNICATION SCIENCES ON

6037
03:33:14,400 --> 03:33:15,560
NUTRITION AND ENVIRONMENTAL

6038
03:33:15,560 --> 03:33:18,320
CONTAMINANTS AND FOODS TO

6039
03:33:18,320 --> 03:33:19,680
SUPPORT CHILD DEVELOPMENT.

6040
03:33:19,680 --> 03:33:20,800
THE FIRST DAY FOCUSED ON THE

6041
03:33:20,800 --> 03:33:22,760
ROLE OF NUTRITION AND

6042
03:33:22,760 --> 03:33:24,840
CONTAMINANTS IN FOODS CHILDREN

6043
03:33:24,840 --> 03:33:26,280
CONSUME.

6044
03:33:26,280 --> 03:33:27,640
TODAY, WE PIVOTED AND LEARNED

6045
03:33:27,640 --> 03:33:29,080
MORE ABOUT COMMUNICATING THE

6046
03:33:29,080 --> 03:33:30,680
SCIENCE WE DISCOVERED YESTERDAY.

6047
03:33:30,680 --> 03:33:32,520
WE BEGAN WITH AN OVERVIEW OF THE

6048
03:33:32,520 --> 03:33:34,360
FDA LED CLOSER TO 0 INITIATIVE

6049
03:33:34,360 --> 03:33:36,280
WHICH AIMS TO MINIMIZE

6050
03:33:36,280 --> 03:33:38,320
ENVIRONMENTAL EXPOSURES TO

6051
03:33:38,320 --> 03:33:40,960
CHILDREN, WE THEN LEARNED ABOUT

6052
03:33:40,960 --> 03:33:42,160
PROMOTING FOOD SAFETY PRACTICES

6053
03:33:42,160 --> 03:33:44,800
AND ONGOING INITTIAIVE ITS TO

6054
03:33:44,800 --> 03:33:46,720
PREVENT FOOD POARN ILLNESSES

6055
03:33:46,720 --> 03:33:47,600
FROM THE USDA.

6056
03:33:47,600 --> 03:33:49,200
WE ALSO LEARNED ABOUT DRINKING

6057
03:33:49,200 --> 03:33:51,720
WATER NOTIFICATIONS FROM THE EPA

6058
03:33:51,720 --> 03:33:54,240
AND CRISIS AND EMERGENCY RISK

6059
03:33:54,240 --> 03:33:55,920
COMMUNICATION PINS PELS,

6060
03:33:55,920 --> 03:33:57,640
PARTNERSHIPS AND EFFECTIVE

6061
03:33:57,640 --> 03:34:00,640
MESSAGING AROUND EMERGENCY

6062
03:34:00,640 --> 03:34:02,000
NOTIFICATIONS, MISINFORMATION

6063
03:34:02,000 --> 03:34:03,280
AND RELIABLE RESOURCES.

6064
03:34:03,280 --> 03:34:06,280
WE HAD A WONDERFUL PANELIST

6065
03:34:06,280 --> 03:34:09,080
DISCUSSION BRINGING EXPERTISE IN

6066
03:34:09,080 --> 03:34:10,920
TOXICOLOGY, NUTRITION, AND RISK

6067
03:34:10,920 --> 03:34:12,560
COMMUNICATION TOGETHER TO

6068
03:34:12,560 --> 03:34:13,240
CONSIDER MULTIDISCIPLINARY

6069
03:34:13,240 --> 03:34:16,600
ACTIONS AND BEST PRACTICES IN

6070
03:34:16,600 --> 03:34:17,800
HEALTH COMMUNICATIONS.

6071
03:34:17,800 --> 03:34:20,520
WE HOPE THIS INFORMATION FROM

6072
03:34:20,520 --> 03:34:22,680
THE WORKSHOP WILL CONTRIBUTE TO

6073
03:34:22,680 --> 03:34:25,080
NUMBER 1 THE STATE OF THE

6074
03:34:25,080 --> 03:34:26,320
SCIENTIFIC EVIDENCE ON FOODS

6075
03:34:26,320 --> 03:34:28,520
THAT SUPPORT CHILD DEVELOPMENT

6076
03:34:28,520 --> 03:34:31,920
BUT CONTAIN BOTH NUTRIENTS AND

6077
03:34:31,920 --> 03:34:32,240
CONTAMINANTS.

6078
03:34:32,240 --> 03:34:33,480
NUMBER 2, HOW RESEARCH CAN

6079
03:34:33,480 --> 03:34:35,280
SUPPORT BETTER COMMUNICATION TO

6080
03:34:35,280 --> 03:34:37,360
FAMILIES AND FOOD CHOICES THAT

6081
03:34:37,360 --> 03:34:38,200
SUPPORT HEALTH.

6082
03:34:38,200 --> 03:34:40,760
AND ALSO, BEST PRACTICES FOR

6083
03:34:40,760 --> 03:34:42,920
EFFECTIVELY COMMUNICATING WITH

6084
03:34:42,920 --> 03:34:45,800
PARTNERS, COMMUNITIES, AND

6085
03:34:45,800 --> 03:34:46,560
STAKEHOLDERS, AROUND NUMEROUS

6086
03:34:46,560 --> 03:34:47,280
PUBLIC HEALTH EMERGENCIES.

6087
03:34:47,280 --> 03:34:50,680
WE ALSO AIM TO HIGHLIGHT

6088
03:34:50,680 --> 03:34:51,760
RESEARCH, SUCCESSES, AND

6089
03:34:51,760 --> 03:34:53,040
OPPORTUNITIES TO IMPROVE THE

6090
03:34:53,040 --> 03:34:56,560
NUTRITIONAL STATUS OF CHILDREN,

6091
03:34:56,560 --> 03:34:58,040
AND FAMILIES THROUGHOUT THIS

6092
03:34:58,040 --> 03:34:58,600
WORKSHOP.

6093
03:34:58,600 --> 03:34:59,400
AGAIN, WE'RE THANKFUL TO OUR

6094
03:34:59,400 --> 03:35:02,680
COLLEAGUES FROM THE CENTERS FOR

6095
03:35:02,680 --> 03:35:03,960
DISEASE CONTROL AND PREVENTION

6096
03:35:03,960 --> 03:35:06,160
FOR MODERATING TODAY AND ALSO

6097
03:35:06,160 --> 03:35:08,920
BEING KEY CONTRIBUTORS TO ALL

6098
03:35:08,920 --> 03:35:10,320
PHASES OF THE WORKSHOP PLANNING.

6099
03:35:10,320 --> 03:35:13,000
THANK YOU TO MY FDA AND OTHER

6100
03:35:13,000 --> 03:35:13,360
NIH COLLEAGUES.

6101
03:35:13,360 --> 03:35:17,520
WE ALSO THANK OUR PANELISTS AND

6102
03:35:17,520 --> 03:35:18,360
PRESENTERS FOR WONDERFUL

6103
03:35:18,360 --> 03:35:19,080
PRESENTATIONS AND CONTRIBUTIONS

6104
03:35:19,080 --> 03:35:20,720
AND LAST BUT NOT LEAST, WE THANK

6105
03:35:20,720 --> 03:35:23,040
OUR AUDIENCE FOR JOINING US

6106
03:35:23,040 --> 03:35:24,000
TODAY FOR BOTH DAYS.

6107
03:35:24,000 --> 03:35:25,760
PLEASE NOTE THAT THE RECORDING

6108
03:35:25,760 --> 03:35:27,520
OF THIS WORKSHOP WILL BE POSTED

6109
03:35:27,520 --> 03:35:29,440
AND AVAILABLE FOR THE PUBLIC IN

6110
03:35:29,440 --> 03:35:30,840
THE FUTURE, THE WORKSHOP E-MAIL

6111
03:35:30,840 --> 03:35:32,240
WILL CONTINUE TO BE AVAILABLE

6112
03:35:32,240 --> 03:35:34,400
FOR THE NEXT FEW HOURS FOR

6113
03:35:34,400 --> 03:35:34,840
ADDITIONAL QUESTIONS.

6114
03:35:34,840 --> 03:35:36,760
I WANT TO THANK YOU AND EVERYONE

6115
03:35:36,760 --> 00:00:00,000
PLEASE TAKE CARE.