1 00:00:05,586 --> 00:00:07,720 GOOD MORNING I'M YUKI LAMA, A 2 00:00:07,720 --> 00:00:09,889 PROGRAM OFFICER AT CTRIS AT THE 3 00:00:09,889 --> 00:00:18,453 NIH. 4 00:00:18,453 --> 00:00:23,091 I'M CO-LEADING ALONG WITH DR. 5 00:00:23,091 --> 00:00:25,093 MALIA ILIAS AND I THINK YOU FOR 6 00:00:25,093 --> 00:00:28,930 JOINING US AND EXPRESS GRATITUDE 7 00:00:28,930 --> 00:00:29,965 TO PANELIST, SPEAKERS, 8 00:00:29,965 --> 00:00:31,366 MODERATORS, LOGISTICAL AND I.T. 9 00:00:31,366 --> 00:00:32,334 STAFF AND PLANNING COMMITTEE FOR 10 00:00:32,334 --> 00:00:34,002 YOUR HARD WORK AND EFFORTS 11 00:00:34,002 --> 00:00:35,937 BRINGING THIS WORKSHOP TOGETHER. 12 00:00:35,937 --> 00:00:41,977 I ALSO WANT TO THANK CTRIS 13 00:00:41,977 --> 00:00:44,913 LEADERSHIP, DOCTORS GEORGE 14 00:00:44,913 --> 00:00:49,417 MENSAH, LEWIS, ZHANG AND CLARK. 15 00:00:49,417 --> 00:00:55,457 WE'RE HERE TO DISCUSS CENTERING 16 00:00:55,457 --> 00:00:57,859 COMMUNITIES IN DISSEMINATION 17 00:00:57,859 --> 00:00:59,628 RESEARCH, TAILORS AND 18 00:00:59,628 --> 00:01:00,929 BIDIRECTIONAL COMMUNICATION TO 19 00:01:00,929 --> 00:01:01,930 HELP COMMUNITIES. 20 00:01:01,930 --> 00:01:04,065 AND BEFORE I GO OVER THE 21 00:01:04,065 --> 00:01:05,700 WORKSHOP AGENDA I'D LIKE TO GO 22 00:01:05,700 --> 00:01:06,301 OVER HOUSEKEEPING. 23 00:01:06,301 --> 00:01:07,736 IF YOU WOULD GO TO THE NEXT 24 00:01:07,736 --> 00:01:08,269 SLIDE. 25 00:01:08,269 --> 00:01:09,471 THANK YOU. 26 00:01:09,471 --> 00:01:10,772 THIS PRESENTATION IS BEING 27 00:01:10,772 --> 00:01:11,039 RECORDED. 28 00:01:11,039 --> 00:01:13,408 AND A LINK TO THE VIDEOCAST TO 29 00:01:13,408 --> 00:01:14,976 WATCH THE RECORDING LATER WILL 30 00:01:14,976 --> 00:01:18,680 BE AVAILABLE WITHIN THE WEEK IF 31 00:01:18,680 --> 00:01:19,547 NOT SOONER. 32 00:01:19,547 --> 00:01:20,882 CLOSED CAPTIONING IS AVAILABLE 33 00:01:20,882 --> 00:01:22,217 AT THE BUTTON BELOW. 34 00:01:22,217 --> 00:01:23,084 ON THE TOOL BAR. 35 00:01:23,084 --> 00:01:25,587 AND ALSO ON THE TOOL BAR YOU'LL 36 00:01:25,587 --> 00:01:27,989 SEE A Q&A BUTTON. 37 00:01:27,989 --> 00:01:29,324 PLEASE USE THIS FUNCTION TO 38 00:01:29,324 --> 00:01:31,493 RAISE QUESTIONS TO BE ADDRESSED 39 00:01:31,493 --> 00:01:33,328 BY THE SPEAKER PANELISTS. 40 00:01:33,328 --> 00:01:35,330 WE WANT TO AVOID POSTING 41 00:01:35,330 --> 00:01:36,965 QUESTIONS IN THE CHAT. 42 00:01:36,965 --> 00:01:38,600 REITERATE WE WILL ONLY BE 43 00:01:38,600 --> 00:01:39,634 ADDRESSING QUESTIONS THAT ARE 44 00:01:39,634 --> 00:01:42,404 POSTED IN THE Q&A BOX TO OUR 45 00:01:42,404 --> 00:01:44,172 SPEAKERS AND PANELISTS. 46 00:01:44,172 --> 00:01:46,341 WE WILL UNFORTUNATELY NOT ALLOW 47 00:01:46,341 --> 00:01:49,744 THE AUDIENCE TO UNMUTE DUE TO 48 00:01:49,744 --> 00:01:53,381 TIME CONSTRAINTS AND TO AVOID 49 00:01:53,381 --> 00:01:54,015 POTENTIAL TECHNICAL 50 00:01:54,015 --> 00:01:54,349 DIFFICULTIES. 51 00:01:54,349 --> 00:01:57,552 PLEASE STAY ON MUTE AND OFF 52 00:01:57,552 --> 00:01:58,620 CAMERA THROUGHOUT THE WORKSHOP 53 00:01:58,620 --> 00:02:00,822 NOW TO THE AGENDA, THIS WORKSHOP 54 00:02:00,822 --> 00:02:04,225 WILL HAVE THREE PANELS AS WELL 55 00:02:04,225 --> 00:02:05,860 AS CLOSING SESSION DISCUSSING 56 00:02:05,860 --> 00:02:08,463 FUTURE DIRECTIONs FOR 57 00:02:08,463 --> 00:02:09,464 COMMUNITY ENGAGED DISSEMINATION 58 00:02:09,464 --> 00:02:11,099 RESEARCH, WE HAVE BUILT IN 59 00:02:11,099 --> 00:02:13,868 10-MINUTE BREAKS BEFORE EACH OF 60 00:02:13,868 --> 00:02:14,836 OUR PANEL DISCUSSION. 61 00:02:14,836 --> 00:02:16,938 WE'LL HAVE A 30-MINUTE BREAK FOR 62 00:02:16,938 --> 00:02:17,238 LUNCH. 63 00:02:17,238 --> 00:02:20,075 YOU CAN FIND MORE INFORMATION ON 64 00:02:20,075 --> 00:02:21,409 THE REGISTRATION WEBSITE 65 00:02:21,409 --> 00:02:23,378 INCLUDING AGENDA AND PROGRAM 66 00:02:23,378 --> 00:02:27,315 BOOKLET WHICH INCLUDES SPEAKER, 67 00:02:27,315 --> 00:02:28,983 PANEL, MODERATOR BIOS. 68 00:02:28,983 --> 00:02:34,856 SO WE'RE VERY HONORED TO HAVE 69 00:02:34,856 --> 00:02:36,758 DR. BRUCE Y LEE AND OPENING 70 00:02:36,758 --> 00:02:38,693 REMARKS BY DR. CARA LEWIS, 71 00:02:38,693 --> 00:02:40,995 DEPUTY DIRECTOR FOR CENTER FOR 72 00:02:40,995 --> 00:02:42,397 TRANSLATIONAL RESEARCH AND 73 00:02:42,397 --> 00:02:43,164 IMPLEMENTATION SCIENCE. 74 00:02:43,164 --> 00:02:45,133 THAT BEING SAID, I WILL NOW HAND 75 00:02:45,133 --> 00:02:47,335 IT OVER TO DR. LEWIS FOR HER 76 00:02:47,335 --> 00:02:51,272 OPENING REMARKS. 77 00:02:51,272 --> 00:02:52,474 >> THANK YOU. 78 00:02:52,474 --> 00:02:54,576 I APPRECIATE THE INTRODUCTION. 79 00:02:54,576 --> 00:02:57,612 I AM DELIGHTED TO HELP YOU KICK 80 00:02:57,612 --> 00:02:59,714 OFF THIS CRITICAL 81 00:02:59,714 --> 00:03:01,349 NHLBI-SPONSORED WORKSHOP, 82 00:03:01,349 --> 00:03:02,450 CENTERING COMMUNITIES IN 83 00:03:02,450 --> 00:03:04,285 DISSEMINATION RESEARCH. 84 00:03:04,285 --> 00:03:04,953 SLIDE PLEASE. 85 00:03:04,953 --> 00:03:06,354 I THOUGHT IT WOULD BE IMPORTANT 86 00:03:06,354 --> 00:03:08,456 TO GROUND US ALL IN THE 87 00:03:08,456 --> 00:03:11,860 STRATEGIC GOALS OF NIH, NHLBI, 88 00:03:11,860 --> 00:03:13,495 AND CTRIS. 89 00:03:13,495 --> 00:03:17,132 YOU CAN SEE DISSEMINATION AND 90 00:03:17,132 --> 00:03:19,300 IMPLEMENTATION IS ARTICULATED 91 00:03:19,300 --> 00:03:21,503 WITHIN NIH'S OVERALL STRATEGIC 92 00:03:21,503 --> 00:03:21,736 PLAN. 93 00:03:21,736 --> 00:03:23,838 INDEED NHLBI ALIGNS WITH THE 94 00:03:23,838 --> 00:03:24,806 OVERALL NIH STRATEGIC PLAN. 95 00:03:24,806 --> 00:03:29,410 SO WE CAN SEE IN THIS MIDDLE BOX 96 00:03:29,410 --> 00:03:31,513 NHLBI HAS EXPLICITLY ARTICULATED 97 00:03:31,513 --> 00:03:34,048 EIGHT OBJECTIVES, AND NUMBER 6 98 00:03:34,048 --> 00:03:44,526 IS TO ADVANCE -- TO OPTIMIZE 99 00:03:45,126 --> 00:03:49,998 CLINICAL STUDIES AND IMPROVING 100 00:03:49,998 --> 00:03:54,068 OVERALL EFFICIENCY OF THE 101 00:03:54,068 --> 00:03:54,469 ENTERPRISE. 102 00:03:54,469 --> 00:04:00,175 CTRIS SITS WITHIN AND ACROSS 103 00:04:00,175 --> 00:04:02,677 NHLBI FOR DISSEMINATION 104 00:04:02,677 --> 00:04:04,646 RESEARCH, THE GOAL TO HELP 105 00:04:04,646 --> 00:04:05,413 TRANSLATE DISCOVERIES INTO 106 00:04:05,413 --> 00:04:06,648 HEALTH TO PUT IT SIMPLY. 107 00:04:06,648 --> 00:04:09,484 WE ATTEMPT TO DO SO BY INSPIRING 108 00:04:09,484 --> 00:04:10,652 AND SUPPORTING SCIENTIFIC 109 00:04:10,652 --> 00:04:12,921 STUDIES THAT SURFACE D&I 110 00:04:12,921 --> 00:04:16,391 STRATEGIES TO PROMOTE SUCCESSFUL 111 00:04:16,391 --> 00:04:17,258 INTEGRATION OF EVIDENCE-BASED 112 00:04:17,258 --> 00:04:18,059 INTERVENTIONS WITHIN CLINICAL 113 00:04:18,059 --> 00:04:21,629 AND PUBLIC HEALTH SETTINGS. 114 00:04:21,629 --> 00:04:23,131 YOU SEE DISSEMINATION RESEARCH 115 00:04:23,131 --> 00:04:24,599 MENTIONED WITHIN AND ACROSS THE 116 00:04:24,599 --> 00:04:27,235 STRATEGIC GOALS BUT INTERNAL 117 00:04:27,235 --> 00:04:27,869 PORTFOLIO ANALYSES REVEALED 118 00:04:27,869 --> 00:04:30,271 ACTUALLY A DEARTH OF FUNDED 119 00:04:30,271 --> 00:04:31,139 DISSEMINATION STUDIES THAT 120 00:04:31,139 --> 00:04:32,340 INSPIRED THIS WORKSHOP. 121 00:04:32,340 --> 00:04:36,611 SO LET'S TAKE A LOOK. 122 00:04:36,611 --> 00:04:37,946 SLIDE PLEASE. 123 00:04:37,946 --> 00:04:39,781 IN THE UPPER LEFT CORNER YOU'LL 124 00:04:39,781 --> 00:04:41,783 SEE A BAR CHART THAT SHOWS IN 125 00:04:41,783 --> 00:04:44,118 RED THE TOTAL NUMBER OF 126 00:04:44,118 --> 00:04:45,854 COMPETING AWARDS FOCUSED ON 127 00:04:45,854 --> 00:04:49,023 EITHER OR BOTH DISSEMINATION AND 128 00:04:49,023 --> 00:04:49,791 IMPLEMENTATION WHICH CONTINUES 129 00:04:49,791 --> 00:04:52,427 TO INCREASE OVER THE LAST FIVE 130 00:04:52,427 --> 00:04:52,727 YEARS. 131 00:04:52,727 --> 00:04:54,495 THE BLUE BARS REPRESENT THOSE 132 00:04:54,495 --> 00:04:56,164 THAT ARE SPECIFIC TO 133 00:04:56,164 --> 00:04:58,132 DISSEMINATION RESEARCH WHICH 134 00:04:58,132 --> 00:04:59,200 SHOWS REVERSE PATTERN 135 00:04:59,200 --> 00:04:59,534 INTERESTINGLY. 136 00:04:59,534 --> 00:05:02,470 THIS DATA IS WHAT DRIVES THE 137 00:05:02,470 --> 00:05:05,373 DEPICTION ON THE RIGHT SIDE OF 138 00:05:05,373 --> 00:05:06,975 YOUR SCREEN WHERE WE'VE 139 00:05:06,975 --> 00:05:08,209 CHARACTERIZED IMPLEMENTATION 140 00:05:08,209 --> 00:05:09,277 RESEARCH AS BATMAN, THE MOST 141 00:05:09,277 --> 00:05:10,912 FAMOUS OF THE DUO. 142 00:05:10,912 --> 00:05:12,013 DISSEMINATION RESEARCH ON THE 143 00:05:12,013 --> 00:05:18,253 OTHER HAND IS ROBIN, BATMAN'S 144 00:05:18,253 --> 00:05:21,556 SIDEKICK, WHO DOES NOT RECEIVE 145 00:05:21,556 --> 00:05:22,857 CREDIT DESPITE GROUNDING OUT THE 146 00:05:22,857 --> 00:05:23,191 DUO. 147 00:05:23,191 --> 00:05:25,593 FEATURED ARE RESULTS FROM A 148 00:05:25,593 --> 00:05:28,029 RECENTLY PUBLISHED HIGHLY 149 00:05:28,029 --> 00:05:28,897 RELEVANT NIH-WIDE PORTFOLIO 150 00:05:28,897 --> 00:05:30,865 ANALYSIS OF COMMUNITY AND 151 00:05:30,865 --> 00:05:32,734 PARTNER ENGAGED DISSEMINATION 152 00:05:32,734 --> 00:05:34,369 AND IMPLEMENTATION AWARDS. 153 00:05:34,369 --> 00:05:37,205 WE PUT A MAGNIFYING GLASS ON THE 154 00:05:37,205 --> 00:05:40,909 POOL OF AWARDS FEATURED IN THIS 155 00:05:40,909 --> 00:05:42,777 STUDY, JUST TO HIGHLIGHT 156 00:05:42,777 --> 00:05:43,978 NHLBI-SPECIFIC AWARDS IN THE 157 00:05:43,978 --> 00:05:47,615 BLUE TABLE ON YOUR SCREEN. 158 00:05:47,615 --> 00:05:49,784 SEVEN OF THE COMMUNITY AND 159 00:05:49,784 --> 00:05:53,721 PARTNER ENGAGED AWARDS FOCUS ON 160 00:05:53,721 --> 00:05:58,559 D & I BOTH, TEN ON 161 00:05:58,559 --> 00:06:01,296 IMPLEMENTATION ONLY BUT ZERO ON 162 00:06:01,296 --> 00:06:01,963 DISSEMINATION. 163 00:06:01,963 --> 00:06:03,464 SO TAKEN TOGETHER THIS DATA 164 00:06:03,464 --> 00:06:05,767 SUGGESTS THERE MIGHT BE MISSED 165 00:06:05,767 --> 00:06:09,270 OPPORTUNITIES TO CENTER 166 00:06:09,270 --> 00:06:10,038 COMMUNITIES RESEARCH WE HOPE TO 167 00:06:10,038 --> 00:06:17,612 LEARN FROM YOU ALL TODAY. 168 00:06:17,612 --> 00:06:19,347 WE'RE NOT SEEKING ADVICE OR 169 00:06:19,347 --> 00:06:20,548 RECOMMENDATIONS FOR NEW AREAS OF 170 00:06:20,548 --> 00:06:21,582 FUND WE GO HAVE ADVISORY 171 00:06:21,582 --> 00:06:22,550 COMMITTEES FOR THAT PURPOSE. 172 00:06:22,550 --> 00:06:26,788 WE HOPE TO LEARN FROM YOU TODAY 173 00:06:26,788 --> 00:06:30,491 ABOUT OPPORTUNITIES, GAPS IN 174 00:06:30,491 --> 00:06:32,026 RESEARCH TO INSPIRE 175 00:06:32,026 --> 00:06:33,027 COMMUNITY-CENTERED DISSEMINATION 176 00:06:33,027 --> 00:06:33,461 RESEARCH. 177 00:06:33,461 --> 00:06:35,096 THE WORKSHOP AIMS TO ADDRESS 178 00:06:35,096 --> 00:06:38,399 QUESTIONS SUCH AS HOW DO WE 179 00:06:38,399 --> 00:06:40,668 ENCOURAGE MORE APPLICATIONS 180 00:06:40,668 --> 00:06:41,703 FOCUSED ON DISSEMINATION 181 00:06:41,703 --> 00:06:45,873 RESEARCH, ARE GAPS IN METHODS, 182 00:06:45,873 --> 00:06:46,507 CAPACITY BUILDING, RESOURCES, 183 00:06:46,507 --> 00:06:48,476 FOR EXAMPLE. 184 00:06:48,476 --> 00:06:50,979 HOW CAN WE INFORM GAPS AND 185 00:06:50,979 --> 00:06:52,413 FUTURE DIRECTIONS IN 186 00:06:52,413 --> 00:06:53,181 COMMUNITY-ENGAGED DISSEMINATION 187 00:06:53,181 --> 00:06:55,683 RESEARCH, SO WE MIGHT HAVE 188 00:06:55,683 --> 00:06:56,884 LESSONS LEARNED FROM 189 00:06:56,884 --> 00:07:00,755 DISSEMINATION CAMPAIGNS, 190 00:07:00,755 --> 00:07:03,358 ESPECIALLY DURING THE PANDEMIC. 191 00:07:03,358 --> 00:07:05,760 OR FIND THE NEED FOR 192 00:07:05,760 --> 00:07:06,961 INTERDISCIPLINARY COLLABORATION 193 00:07:06,961 --> 00:07:08,396 ENHANCED FOR DISSEMINATION 194 00:07:08,396 --> 00:07:08,663 RESEARCH. 195 00:07:08,663 --> 00:07:10,999 THERE'S SOME EXAMPLES HERE OF 196 00:07:10,999 --> 00:07:12,266 DIFFERENT DISCIPLINARY GROUPS 197 00:07:12,266 --> 00:07:14,035 THAT MIGHT BE REALLY IMPORTANT 198 00:07:14,035 --> 00:07:15,737 TO BRING TOGETHER, MANY OF YOU 199 00:07:15,737 --> 00:07:16,504 REFLECT THOSE DISCIPLINES AND 200 00:07:16,504 --> 00:07:19,240 ARE HERE TODAY TO JOIN THE 201 00:07:19,240 --> 00:07:19,674 CONVERSATION. 202 00:07:19,674 --> 00:07:20,875 OTHER QUESTIONS WE HOPE TO 203 00:07:20,875 --> 00:07:23,478 ADDRESS INCLUDE HOW CAN WE 204 00:07:23,478 --> 00:07:24,512 LEVERAGE PRACTICE-BASED RESEARCH 205 00:07:24,512 --> 00:07:25,780 NETWORKS SUCH AS CEAL, WHICH 206 00:07:25,780 --> 00:07:30,084 YOU'LL HERE MORE ABOUT TODAY FOR 207 00:07:30,084 --> 00:07:30,818 DISSEMINATION RESEARCH 208 00:07:30,818 --> 00:07:31,719 EXPLICITLY AND DETERMINE WHAT 209 00:07:31,719 --> 00:07:36,891 RESOURCES ARE NEEDED TO MOVE THE 210 00:07:36,891 --> 00:07:37,458 FIELD OF COMMUNITY-ENGAGED 211 00:07:37,458 --> 00:07:38,092 DISSEMINATION FORWARD. 212 00:07:38,092 --> 00:07:44,432 THE GOAL IS TO STRENGTHEN 213 00:07:44,432 --> 00:07:47,135 PORTFOLIO COMMUNITY-ENGAGED 214 00:07:47,135 --> 00:07:48,036 DISSEMINATION RESEARCH CONVENING 215 00:07:48,036 --> 00:07:49,604 COMMUNITY PARTNERS AND 216 00:07:49,604 --> 00:07:51,472 GOVERNMENT OFFICIALS TO DISCUSS 217 00:07:51,472 --> 00:07:55,510 GAPS AND OPPORTUNITIES THAT 218 00:07:55,510 --> 00:07:56,711 EXIST IN DISSEMINATION RESEARCH 219 00:07:56,711 --> 00:07:58,379 TO CENTER COMMUNITIES TO 220 00:07:58,379 --> 00:07:58,613 ADVANCE. 221 00:07:58,613 --> 00:08:00,548 MY FINAL SLIDE IS JUST TO ORIENT 222 00:08:00,548 --> 00:08:05,353 YOU TO THE WHO, WHAT, HOW, AND 223 00:08:05,353 --> 00:08:05,686 WHY. 224 00:08:05,686 --> 00:08:07,355 SO PARTICIPATING TODAY ARE 225 00:08:07,355 --> 00:08:09,323 DIVERSE PANELS INCLUDING 226 00:08:09,323 --> 00:08:10,291 RESEARCHERS, HEALTHCARE 227 00:08:10,291 --> 00:08:12,226 PROVIDERS, COMMUNITY PARTNERS, 228 00:08:12,226 --> 00:08:12,794 GOVERNMENT OFFICIALS. 229 00:08:12,794 --> 00:08:15,563 AND THE WHAT IS FOR THE PURPOSE 230 00:08:15,563 --> 00:08:17,398 OF IDENTIFYING GAPS AND 231 00:08:17,398 --> 00:08:18,499 OPPORTUNITIES USING 232 00:08:18,499 --> 00:08:20,935 PRACTICE-BASED EVIDENCE AND 233 00:08:20,935 --> 00:08:24,439 NETWORKS TO INFORM GAPS AND 234 00:08:24,439 --> 00:08:25,239 COMMUNITY ENGAGED DISSEMINATION 235 00:08:25,239 --> 00:08:27,175 RESEARCH AND RESOURCES TO 236 00:08:27,175 --> 00:08:28,609 STRENGTHEN THIS PORTFOLIO. 237 00:08:28,609 --> 00:08:30,144 HOW IS BY ENGAGING IN FOUR 238 00:08:30,144 --> 00:08:32,313 SEPARATE PANELS SO THE FIRST IS 239 00:08:32,313 --> 00:08:34,415 KNOWING THE AUDIENCE, SECOND IS 240 00:08:34,415 --> 00:08:37,785 FRAMING THE MENTAL, THIRD IS 241 00:08:37,785 --> 00:08:38,820 BIDIRECTIONAL COMMUNICATION, 242 00:08:38,820 --> 00:08:39,754 CLOSING WITH THE FOURTH WHICH 243 00:08:39,754 --> 00:08:42,690 WILL TAKE US THROUGH FUTURE 244 00:08:42,690 --> 00:08:43,591 DIRECTIONS CONVERSATIONS. 245 00:08:43,591 --> 00:08:45,827 ULTIMATELY THE WHY, WE HOPE TO 246 00:08:45,827 --> 00:08:48,930 INSPIRE STRONGER PORTFOLIO OF 247 00:08:48,930 --> 00:08:49,797 COMMUNITY-ENGAGED DISSEMINATION 248 00:08:49,797 --> 00:08:50,064 RESEARCH. 249 00:08:50,064 --> 00:08:52,300 ON THAT NOTE I WOULD LIKE TO 250 00:08:52,300 --> 00:08:56,104 TURN IT OVER TO DR. MALIA ILIAS 251 00:08:56,104 --> 00:08:57,805 TO INTRODUCE OUR KEYNOTE 252 00:08:57,805 --> 00:08:58,873 SPEAKER. 253 00:08:58,873 --> 00:09:00,508 >> THANK YOU SO MUCH, DR. LEWIS. 254 00:09:00,508 --> 00:09:03,544 AND WHAT A GREAT WAY TO KICK OFF 255 00:09:03,544 --> 00:09:04,545 OUR WORKSHOP. 256 00:09:04,545 --> 00:09:07,582 GOOD MORNING, EVERYONE. 257 00:09:07,582 --> 00:09:08,683 I'M MALIA ILIAS, PROGRAM 258 00:09:08,683 --> 00:09:10,384 DIRECTOR IN CENTER FOR 259 00:09:10,384 --> 00:09:11,486 TRANSLATION RESEARCH AND 260 00:09:11,486 --> 00:09:12,687 IMPLEMENTATION SCIENCES, I HAVE 261 00:09:12,687 --> 00:09:17,758 CO-LED THE PLANNING FOR THIS 262 00:09:17,758 --> 00:09:26,501 WORKSHOP WITH DR. LAMA. 263 00:09:26,501 --> 00:09:28,035 DR. LEE IS A ARTIFICIAL 264 00:09:28,035 --> 00:09:30,238 INTELLIGENCE AND DIGITAL HEALTH 265 00:09:30,238 --> 00:09:31,305 EXPERT, PROFESSOR, WRITER, 266 00:09:31,305 --> 00:09:31,706 JOURNALIST. 267 00:09:31,706 --> 00:09:35,776 HE HAS OVER TWO DECADES OF 268 00:09:35,776 --> 00:09:37,345 EXPERIENCE IN INDUSTRY, 269 00:09:37,345 --> 00:09:38,212 ACADEMIA, DEVELOPING 270 00:09:38,212 --> 00:09:38,746 MATHEMATICAL COMPUTATIONAL 271 00:09:38,746 --> 00:09:40,515 MODELS AND A.I. APPROACHES TO 272 00:09:40,515 --> 00:09:42,150 ASSIST A WIDE RANGE OF DECISION 273 00:09:42,150 --> 00:09:44,785 MAKERS IN HEALTH AND PUBLIC 274 00:09:44,785 --> 00:09:45,019 HEALTH. 275 00:09:45,019 --> 00:09:47,321 CURRENTLY, HE'S A PROFESSOR OF 276 00:09:47,321 --> 00:09:49,090 HEALTH POLICY AND MANAGEMENT AT 277 00:09:49,090 --> 00:09:51,159 THE CITY UNIVERSITY OF NEW YORK, 278 00:09:51,159 --> 00:09:53,494 SUNY, GRADUATE SCHOOL OF PUBLIC 279 00:09:53,494 --> 00:09:55,563 HEALTH, EXECUTIVE DIRECTOR OF 280 00:09:55,563 --> 00:09:57,098 THE CENTER FOR ADVANCED 281 00:09:57,098 --> 00:09:59,267 TECHNOLOGY, AND COMMUNICATION 282 00:09:59,267 --> 00:10:01,669 AND HEALTH, OR CATCH, AT SUNY, 283 00:10:01,669 --> 00:10:03,337 WHICH AIMS TO DEVELOP 284 00:10:03,337 --> 00:10:04,539 TECHNOLOGIES AND APPROACHES TO 285 00:10:04,539 --> 00:10:05,740 HELP DECISION MAKING AND 286 00:10:05,740 --> 00:10:06,974 COMMUNICATION IN HEALTH AND 287 00:10:06,974 --> 00:10:08,142 PUBLIC HEALTH. 288 00:10:08,142 --> 00:10:15,850 DR. LEE IS THE EXECUTIVE 289 00:10:15,850 --> 00:10:16,984 DIRECTOR OF PHICOR WHICH HE 290 00:10:16,984 --> 00:10:22,657 FOUNDED IN 2007 AS WELL AS 291 00:10:22,657 --> 00:10:24,759 FOUNDER AND CEO OF COME THY 292 00:10:24,759 --> 00:10:26,060 TAIGSAL MODELS AND TOOLS TO HELP 293 00:10:26,060 --> 00:10:28,496 DECISION MAKING. 294 00:10:28,496 --> 00:10:31,132 DR. LEE HAS WRITTEN EXTENSIVELY, 295 00:10:31,132 --> 00:10:32,200 SENIOR CONTRIBUTOR FOR FORBES, 296 00:10:32,200 --> 00:10:42,476 COVERING A WIDE RANGE OF 297 00:10:42,476 --> 00:10:44,445 HEALTH-RELATED TOPICS. 298 00:10:44,445 --> 00:10:45,880 HE MAINTAINS A BLOG FOR 299 00:10:45,880 --> 00:10:47,081 PSYCHOLOGY TODAY, A FUNNY BONE 300 00:10:47,081 --> 00:10:47,882 TO PICK. 301 00:10:47,882 --> 00:10:49,750 HIS WRITING APPEARED IN OTHER 302 00:10:49,750 --> 00:10:54,088 MEDIA OUTLETS, "NEW YORK 303 00:10:54,088 --> 00:10:57,491 TIMES,"TIME, THE GUARDIAN, STAT, 304 00:10:57,491 --> 00:11:02,396 HUFF MOST AND MI T TECHNOLOGY 305 00:11:02,396 --> 00:11:03,497 REVIEW. 306 00:11:03,497 --> 00:11:05,032 M.D. FROM HARVARD, MBA FROM 307 00:11:05,032 --> 00:11:09,103 STANFORD GRADUATE SCHOOL OF 308 00:11:09,103 --> 00:11:09,437 BUSINESS. 309 00:11:09,437 --> 00:11:10,605 HE COMPLETED RESIDENCY TRAINING 310 00:11:10,605 --> 00:11:12,540 AT UNIVERSITY OF CALIFORNIA SAN 311 00:11:12,540 --> 00:11:12,740 DIEGO. 312 00:11:12,740 --> 00:11:14,141 BEFORE I HAND OVER THE VIRTUAL 313 00:11:14,141 --> 00:11:16,077 MIC TO DR. LEE, I WOULD LIKE TO 314 00:11:16,077 --> 00:11:18,446 NOTE HIS TALK WILL BE FOLLOWED 315 00:11:18,446 --> 00:11:20,381 BY A MODERATED Q&A SESSION, I 316 00:11:20,381 --> 00:11:21,682 WILL BE THE MODERATOR. 317 00:11:21,682 --> 00:11:23,184 I WOULD LIKE TO REMIND EVERYONE 318 00:11:23,184 --> 00:11:24,752 WE WILL ONLY BE ADDRESSING 319 00:11:24,752 --> 00:11:26,053 QUESTIONS THAT ARE POSTED IN THE 320 00:11:26,053 --> 00:11:28,589 Q&A BOX AT THE BOTTOM OF YOUR 321 00:11:28,589 --> 00:11:31,492 SCREEN, TO OUR SPEAKER. 322 00:11:31,492 --> 00:11:32,560 AVOID POSTING QUESTIONS IN THE 323 00:11:32,560 --> 00:11:33,728 CHAT, IT'S HARDER TO LOCATE 324 00:11:33,728 --> 00:11:33,928 THEM. 325 00:11:33,928 --> 00:11:35,363 POST YOUR QUESTIONS IN THE Q&A 326 00:11:35,363 --> 00:11:36,697 BOX AT ANY POINT DURING DR. 327 00:11:36,697 --> 00:11:38,799 LEE'S TALK AND I WILL MAKE SURE 328 00:11:38,799 --> 00:11:41,969 HE GETS TO HEAR THEM AT THE END 329 00:11:41,969 --> 00:11:43,838 OF HIS TALK. 330 00:11:43,838 --> 00:11:48,843 DR. LEE, TAKE IT AWAY. 331 00:11:48,843 --> 00:11:51,379 >> THANK YOU FOR THAT 332 00:11:51,379 --> 00:11:51,712 INTRODUCTION. 333 00:11:51,712 --> 00:11:53,814 I'M HAPPY TO BE INHAVE IT SITED 334 00:11:53,814 --> 00:11:59,053 TO TALK, THIS IS A VERY 335 00:11:59,053 --> 00:11:59,920 IMPORTANT TOPIC, WHY COMMUNITIES 336 00:11:59,920 --> 00:12:02,657 NEED TO BE AT THE CENTER OF 337 00:12:02,657 --> 00:12:03,858 HEALTH DISSEMINATION RESEARCH 338 00:12:03,858 --> 00:12:09,330 AND APPROACHES. 339 00:12:09,330 --> 00:12:15,369 NEXT SLIDE. 340 00:12:15,369 --> 00:12:17,371 COMPANIES ACROSS THE UNITED 341 00:12:17,371 --> 00:12:19,440 STATES SPEND RESOURCES ON 342 00:12:19,440 --> 00:12:21,542 MARKETING AND ADVERTISING, 343 00:12:21,542 --> 00:12:22,410 BUSINESS EQUIVALENT OF 344 00:12:22,410 --> 00:12:22,743 DISSEMINATION. 345 00:12:22,743 --> 00:12:24,779 IF YOU LOOK AT BUSINESS BOOKS 346 00:12:24,779 --> 00:12:27,882 YOU HAVE THESE FIGURES QUOTED 347 00:12:27,882 --> 00:12:32,887 COMPANIES LESS THAN FIVE YEARS 348 00:12:32,887 --> 00:12:37,725 OLD SPEND 25% ON MARKETING, WHEN 349 00:12:37,725 --> 00:12:44,398 TERRIBLED STILL 15 -- 350 00:12:44,398 --> 00:12:46,233 ESTABLISHED STILL SPEND 10 TO 351 00:12:46,233 --> 00:12:48,936 15% AND IN SOME CASES HIGHER. 352 00:12:48,936 --> 00:12:54,108 COSTS FROM $10,000 TO OVER $10 353 00:12:54,108 --> 00:12:54,909 MILLION PRODUCT LAUNCH, MANY 354 00:12:54,909 --> 00:13:05,353 TIMES IT WILL FALL ABOVE 355 00:13:06,921 --> 00:13:09,357 $100,000 TO $200,000, AND 356 00:13:09,357 --> 00:13:13,160 AVERAGE CHIEF MARKETING OFFICER 357 00:13:13,160 --> 00:13:15,830 SALARY IS $349,000. 358 00:13:15,830 --> 00:13:17,031 MANY BUSINESSES, MOST BUSINESSES 359 00:13:17,031 --> 00:13:18,232 REALIZE THE IMPORTANCE OF 360 00:13:18,232 --> 00:13:19,433 DISSEMINATION. 361 00:13:19,433 --> 00:13:22,636 IT'S A KEY PART OF THEIR 362 00:13:22,636 --> 00:13:23,170 OPERATIONS. 363 00:13:23,170 --> 00:13:23,571 NEXT SLIDE PLEASE. 364 00:13:23,571 --> 00:13:26,040 SO FOR INSTANCE IF YOU LOOK AT 365 00:13:26,040 --> 00:13:27,875 MOVIE STUDIOS THEY ENGAGE 366 00:13:27,875 --> 00:13:29,510 AUDIENCES HEAVILY WELL BEFORE A 367 00:13:29,510 --> 00:13:30,177 MOVIE IS RELEASED. 368 00:13:30,177 --> 00:13:33,781 SO IF YOU LOOK AT SOMETHING LIKE 369 00:13:33,781 --> 00:13:35,516 AVENGERS END GAME, YOU PROBABLY 370 00:13:35,516 --> 00:13:37,418 SAW TRAILERS LEADING UP TO THAT, 371 00:13:37,418 --> 00:13:39,186 A NUMBER OF PRESS CONFERENCES, 372 00:13:39,186 --> 00:13:41,589 EACH OF THE DIFFERENT ACTORS AND 373 00:13:41,589 --> 00:13:43,991 STARS WITHIN THE MOVIE WOULD 374 00:13:43,991 --> 00:13:47,495 APPEAR, WOULD DO THE TALK SHOW 375 00:13:47,495 --> 00:13:49,663 CIRCUIT, THEY WOULD MAKE 376 00:13:49,663 --> 00:13:50,998 DIFFERENT PRESS APPEARANCES, 377 00:13:50,998 --> 00:13:53,300 FILM FUNNY VIDEOS AND THINGS 378 00:13:53,300 --> 00:13:55,703 LIKE THAT, JUST A TREMENDOUS 379 00:13:55,703 --> 00:13:58,305 NUMBER OF VERY STRATEGIC STEPS 380 00:13:58,305 --> 00:14:00,341 AND APPROACHES LEADING UP TO THE 381 00:14:00,341 --> 00:14:02,676 THEATRICAL RELEASE. 382 00:14:02,676 --> 00:14:03,677 NEXT SLIDE PLEASE. 383 00:14:03,677 --> 00:14:05,780 AND IF YOU LOOK AT PRODUCT 384 00:14:05,780 --> 00:14:07,715 MANUFACTURERS THEY WILL INVEST 385 00:14:07,715 --> 00:14:08,482 HEAVILY IN CONSUMER ENGAGEMENT 386 00:14:08,482 --> 00:14:10,351 WELL BEFORE A PRODUCT REACHES 387 00:14:10,351 --> 00:14:11,452 THE MARKET. 388 00:14:11,452 --> 00:14:13,521 SO APPLE IS PARTICULARLY GOOD AT 389 00:14:13,521 --> 00:14:13,721 THIS. 390 00:14:13,721 --> 00:14:16,490 THEY BASICALLY WHEN THEY HAVE A 391 00:14:16,490 --> 00:14:18,025 PRODUCT LAUNCH, BEFORE THAT THEY 392 00:14:18,025 --> 00:14:21,896 WILL HAVE A LEADUP IN TERMS OF 393 00:14:21,896 --> 00:14:22,396 ADVERTISING, DIFFERENT 394 00:14:22,396 --> 00:14:23,898 APPEARANCES, MANY TIMES WILL 395 00:14:23,898 --> 00:14:24,999 HINT AT SOMETHING COMING DOWN 396 00:14:24,999 --> 00:14:26,767 THE ROAD. 397 00:14:26,767 --> 00:14:29,703 SO THIS HAS BECOME AN EXTENSIVE 398 00:14:29,703 --> 00:14:31,338 OPERATION, WELL BEFORE A PRODUCT 399 00:14:31,338 --> 00:14:32,673 HITS THE MARKET. 400 00:14:32,673 --> 00:14:34,208 NEXT SLIDE. 401 00:14:34,208 --> 00:14:35,609 MANY COMPANIES REALIZE THAT THE 402 00:14:35,609 --> 00:14:37,611 CUSTOMER NEEDS TO BE THE FOCUS 403 00:14:37,611 --> 00:14:38,779 OF EVERYTHING THEY DO. 404 00:14:38,779 --> 00:14:41,615 SO YOU PROBABLY HAVE SEEN THE 405 00:14:41,615 --> 00:14:43,050 QUOTES LIKE CUSTOMER'S ALWAYS 406 00:14:43,050 --> 00:14:45,252 RIGHT, OR THE CUSTOMER SHOULD BE 407 00:14:45,252 --> 00:14:49,156 THE FOCUS, OR WE AS A COMPANY 408 00:14:49,156 --> 00:14:50,224 ARE CUSTOMER CENTRIC. 409 00:14:50,224 --> 00:14:51,358 CUSTOMER COMES UP A LOT. 410 00:14:51,358 --> 00:14:52,793 THAT MAKES SENSE BECAUSE 411 00:14:52,793 --> 00:14:53,994 ULTIMATELY WHEN THEY ARE 412 00:14:53,994 --> 00:14:55,529 DESIGNING THINGS, WHETHER IT'S 413 00:14:55,529 --> 00:14:56,931 PRODUCTS OR SERVICES, WHEN THEY 414 00:14:56,931 --> 00:14:59,900 ARE EXECUTING OR IMPLEMENTING 415 00:14:59,900 --> 00:15:02,069 THESE THINGS, THE SUCCESS OF THE 416 00:15:02,069 --> 00:15:03,938 SERVICES AND PRODUCTS DEPENDS 417 00:15:03,938 --> 00:15:05,673 HEAVILY ON THE CUSTOMER, IF THE 418 00:15:05,673 --> 00:15:11,145 CUSTOMER IS NOT INTERESTED OR 419 00:15:11,145 --> 00:15:13,247 PUSHES BACK OR GETSUP SET ABOUT 420 00:15:13,247 --> 00:15:15,783 A PRODUCT OR SERVICE, PRODUCTS 421 00:15:15,783 --> 00:15:25,059 AND SERVICES WILL NOT BE 422 00:15:25,059 --> 00:15:25,359 SUCCESSFUL. 423 00:15:25,359 --> 00:15:28,128 HEALTH AND PUBLIC HEALTH PROVIDE 424 00:15:28,128 --> 00:15:30,764 SERVICES, PRODUCTS, THE GOAL TO 425 00:15:30,764 --> 00:15:33,467 BENEFIT SOCIETY, BENEFIT THE 426 00:15:33,467 --> 00:15:34,869 PUBLIC, BENEFIT PATIENTS. 427 00:15:34,869 --> 00:15:38,239 BENEFIT EVERYONE OUT THERE. 428 00:15:38,239 --> 00:15:40,875 SO, WHY AREN'T PEOPLE, THE 429 00:15:40,875 --> 00:15:43,944 PUBLIC, PATIENTS, ET CETERA, THE 430 00:15:43,944 --> 00:15:46,013 FOCUS WHEN IT COMES TO UNVEILING 431 00:15:46,013 --> 00:15:47,548 OR ROLLING OUT DIFFERENT 432 00:15:47,548 --> 00:15:48,849 PRODUCTS OR SERVICES? 433 00:15:48,849 --> 00:15:51,585 WELL, THERE ARE MULTIPLE 434 00:15:51,585 --> 00:15:51,919 PROBLEMS. 435 00:15:51,919 --> 00:15:52,686 NEXT SLIDE PLEASE. 436 00:15:52,686 --> 00:15:55,089 SO FIRST IS LACK OF 437 00:15:55,089 --> 00:15:55,856 PRIORITIZATION OF DISSEMINATION 438 00:15:55,856 --> 00:15:57,157 IN HEALTH AND PUBLIC HEALTH. 439 00:15:57,157 --> 00:15:59,660 SO IF YOU THINK ABOUT IT, EVERY 440 00:15:59,660 --> 00:16:00,995 TIME THERE'S A NEW POLICY, EVERY 441 00:16:00,995 --> 00:16:02,863 TIME THERE'S A NEW INTERVENTION, 442 00:16:02,863 --> 00:16:04,598 EVERY TIME THERE'S NEW 443 00:16:04,598 --> 00:16:05,599 SCIENTIFIC INSIGHT, HOW OFTEN DO 444 00:16:05,599 --> 00:16:08,536 YOU HEAR ABOUT IT? 445 00:16:08,536 --> 00:16:10,571 HOW MUCH INFORMATION OR HOW MANY 446 00:16:10,571 --> 00:16:13,674 TYPES OF CAMPAIGNS ARE GENERATED 447 00:16:13,674 --> 00:16:14,708 AROUND THAT? 448 00:16:14,708 --> 00:16:16,043 A BUSINESS WOULDN'T THINK OF 449 00:16:16,043 --> 00:16:18,212 LAUNCHING A PRODUCT OR SERVICE 450 00:16:18,212 --> 00:16:19,847 QUIETLY OR WITHOUT LIKE A LOT OF 451 00:16:19,847 --> 00:16:21,715 HOOPLA OR THINGS SURROUNDING 452 00:16:21,715 --> 00:16:21,916 THAT. 453 00:16:21,916 --> 00:16:23,551 SO, HOW OFTEN DO YOU ACTUALLY 454 00:16:23,551 --> 00:16:27,621 SEE THAT IN HEALTH AND PUBLIC 455 00:16:27,621 --> 00:16:28,022 HEALTH? 456 00:16:28,022 --> 00:16:28,956 NEXT SLIDE. 457 00:16:28,956 --> 00:16:30,658 SECOND PROBLEM ARE TOP-DOWN 458 00:16:30,658 --> 00:16:33,294 APPROACHES, OFTEN USED IN 459 00:16:33,294 --> 00:16:33,761 DISSEMINATION. 460 00:16:33,761 --> 00:16:35,496 SO, BASICALLY YOU'VE GOT 461 00:16:35,496 --> 00:16:36,897 TOP-DOWN APPROACHES WHERE YOU 462 00:16:36,897 --> 00:16:40,434 SAY, OKAY, WE'RE GOING TO MAKE 463 00:16:40,434 --> 00:16:42,169 OUR DECISIONS SORT OF HIGH UP 464 00:16:42,169 --> 00:16:44,271 AND THEN EVERYONE'S GOING TO 465 00:16:44,271 --> 00:16:45,873 HAVE TO ACCEPT THIS OR ACCEPT 466 00:16:45,873 --> 00:16:48,409 THIS CAMPAIGN OR WHAT HAVE YOU. 467 00:16:48,409 --> 00:16:50,811 THAT'S AS OPPOSED TO GRASS ROOTS 468 00:16:50,811 --> 00:16:51,946 CAMPAIGNS WHERE THE 469 00:16:51,946 --> 00:16:53,113 DISSEMINATION INVOLVES COMMUNITY 470 00:16:53,113 --> 00:16:55,883 MEMBERS AND MANY TIMES ACTUALLY 471 00:16:55,883 --> 00:16:57,384 ARE INITIATED BY COMMUNITY 472 00:16:57,384 --> 00:16:58,485 MEMBERS, AND ENCOURAGES THEM TO 473 00:16:58,485 --> 00:16:59,920 HELP PROMOTE AND REACH AS MANY 474 00:16:59,920 --> 00:17:01,221 PEOPLE AS POSSIBLE. 475 00:17:01,221 --> 00:17:02,756 WE'RE TALKING ABOUT THE 476 00:17:02,756 --> 00:17:03,991 DIFFERENCE BETWEEN TOP-DOWN, 477 00:17:03,991 --> 00:17:06,060 WHICH IS LET'S SEND MESSAGES 478 00:17:06,060 --> 00:17:08,262 DOWN AND SAY PEOPLE NEED TO 479 00:17:08,262 --> 00:17:09,563 ACCEPT THIS, OR BOTTOM-UP OR 480 00:17:09,563 --> 00:17:11,632 GRASS ROOTS WHERE YOU'RE REALLY 481 00:17:11,632 --> 00:17:13,400 GENERATING THE INTEREST, THE 482 00:17:13,400 --> 00:17:16,003 KNOWLEDGE, FROM THE COMMUNITY. 483 00:17:16,003 --> 00:17:17,104 NEXT SLIDE PLEASE. 484 00:17:17,104 --> 00:17:20,407 THE THIRD PROBLEM IS USING A 485 00:17:20,407 --> 00:17:21,475 ONE-SIZE-FITS-ALL APPROACH TO 486 00:17:21,475 --> 00:17:21,909 DISSEMINATION. 487 00:17:21,909 --> 00:17:23,677 MANY TIMES YOU'LL SEE THESE 488 00:17:23,677 --> 00:17:25,913 HEALTH OR PUBLIC HEALTH MESSAGES 489 00:17:25,913 --> 00:17:27,281 THAT COME OUT AND SAYS OKAY, 490 00:17:27,281 --> 00:17:28,682 IT'S NOT GOING TO ACCOUNT FOR 491 00:17:28,682 --> 00:17:33,053 THE FACT THAT THE COMMUNITIES 492 00:17:33,053 --> 00:17:33,954 ARE VERY HETEROGENEOUS WITH A 493 00:17:33,954 --> 00:17:35,589 WIDE AMOUNT OF DIVERSITY. 494 00:17:35,589 --> 00:17:39,526 YOU SEE IN MANY SITUATIONS YOU 495 00:17:39,526 --> 00:17:40,928 HAVE DIFFERENT THINGS TAILORED, 496 00:17:40,928 --> 00:17:42,563 DIFFERENT PRODUCTS AND SERVICES 497 00:17:42,563 --> 00:17:44,131 IN BUSINESS TAILORED TO 498 00:17:44,131 --> 00:17:45,132 DIFFERENT CUSTOMERS, BUT THAT 499 00:17:45,132 --> 00:17:46,300 DOESN'T ALWAYS OCCUR WHEN IT 500 00:17:46,300 --> 00:17:49,069 COMES TO HEALTH AND PUBLIC 501 00:17:49,069 --> 00:17:51,138 HEALTH. 502 00:17:51,138 --> 00:17:53,540 NEXT SLIDE PLEASE. 503 00:17:53,540 --> 00:17:54,642 FOURTH, STRATEGIES ARE NOT 504 00:17:54,642 --> 00:17:56,510 ADAPTED TO CHANGES OVER TIME. 505 00:17:56,510 --> 00:17:58,512 AS THIS PICTURE HERE SAYS, 506 00:17:58,512 --> 00:18:07,554 CHANGE IS INEVITABLE, THINGS 507 00:18:07,554 --> 00:18:07,788 EVOLVE. 508 00:18:07,788 --> 00:18:09,223 COMMUNITIES ARE CHANGING, END 509 00:18:09,223 --> 00:18:10,424 USERS ARE CHANGING, SO THINGS 510 00:18:10,424 --> 00:18:11,959 NEED TO BE ADAPTABLE. 511 00:18:11,959 --> 00:18:13,160 NEXT SLIDE PLEASE. 512 00:18:13,160 --> 00:18:15,462 A FIFTH PROBLEM IS DISSEMINATION 513 00:18:15,462 --> 00:18:16,997 STRATEGIES OFTEN DO NOT INCLUDE 514 00:18:16,997 --> 00:18:20,601 AN EMOTIONAL CONNECTION WITH THE 515 00:18:20,601 --> 00:18:20,968 AUDIENCE. 516 00:18:20,968 --> 00:18:22,469 SO, YOU PROBABLY HEARD WHEN 517 00:18:22,469 --> 00:18:23,971 PEOPLE MAKE DECISIONS IT'S A 518 00:18:23,971 --> 00:18:25,973 COMBINATION OF LOGIC AND 519 00:18:25,973 --> 00:18:27,474 RATIONALE, BUT ALSO EMOTIONAL 520 00:18:27,474 --> 00:18:27,775 DECISIONS. 521 00:18:27,775 --> 00:18:30,344 WE'RE ALL, AS HUMAN BEINGS, ALL 522 00:18:30,344 --> 00:18:32,112 INFLUENCED BY CONTEXT THAT 523 00:18:32,112 --> 00:18:34,381 SURROUNDS US, INFLUENCED BY OUR 524 00:18:34,381 --> 00:18:37,351 PERSONAL HISTORIES, WE'RE 525 00:18:37,351 --> 00:18:38,986 INFLUENCED BY HOW WE FEEL. 526 00:18:38,986 --> 00:18:42,489 THE BEST DECISIONS ARE MADE WITH 527 00:18:42,489 --> 00:18:45,025 COMBINATION OF SCIENTIFIC OR 528 00:18:45,025 --> 00:18:45,859 FACTUAL INFORMATION ALONG WITH 529 00:18:45,859 --> 00:18:46,994 WHAT'S YOUR GUT FEELING OR HOW 530 00:18:46,994 --> 00:18:49,263 DO YOU FEEL ABOUT SOMETHING. 531 00:18:49,263 --> 00:18:50,597 SO, THERE ARE MANY SITUATIONS 532 00:18:50,597 --> 00:18:52,433 YOU MIGHT HAVE HAVE HEALTH 533 00:18:52,433 --> 00:18:53,867 INFORMATION THAT CARRIES ACROSS, 534 00:18:53,867 --> 00:18:56,937 AND THEN IT'S NOT REALLY -- 535 00:18:56,937 --> 00:18:59,907 DOESN'T QUITE RESONATE. 536 00:18:59,907 --> 00:19:01,442 NEXT SLIDE PLEASE. 537 00:19:01,442 --> 00:19:04,945 A SIXTH PROBLEM IS DISSEMINATION 538 00:19:04,945 --> 00:19:06,580 STRATEGIES CAN MAKE AUDIENCES 539 00:19:06,580 --> 00:19:08,449 FEEL LIKE THEY ARE BEING TOLD OR 540 00:19:08,449 --> 00:19:09,650 COMPELLED TO DO SOMETHING VERSUS 541 00:19:09,650 --> 00:19:11,285 THEM WANTING TO DO IT. 542 00:19:11,285 --> 00:19:13,821 HERE IS A PICTURE THAT SAYS 543 00:19:13,821 --> 00:19:15,055 PURPLE MARKER MISSING, PLEASE 544 00:19:15,055 --> 00:19:18,859 RETURN IT AS SOON AS POSSIBLE, 545 00:19:18,859 --> 00:19:20,694 AND RESPONSIBLE RESPONDED WITH A 546 00:19:20,694 --> 00:19:22,429 PURPLE MARKER, NO! 547 00:19:22,429 --> 00:19:23,530 THAT'S EMPHASIZING WHEN PEOPLE 548 00:19:23,530 --> 00:19:28,469 FEEL LIKE THEY ARE BEING TOLD TO 549 00:19:28,469 --> 00:19:30,971 DO SOMETHING, AND WITHOUT TAKING 550 00:19:30,971 --> 00:19:32,272 INTO ACCOUNT PERSONAL SITUATION 551 00:19:32,272 --> 00:19:33,474 OR PERSONAL INTERESTS, THEY MAY 552 00:19:33,474 --> 00:19:34,808 BE LESS LIKELY TO FOLLOW 553 00:19:34,808 --> 00:19:35,075 SOMETHING. 554 00:19:35,075 --> 00:19:36,343 SO WE ALL KNOW THAT. 555 00:19:36,343 --> 00:19:37,644 WE'VE ALL EXPERIENCED THAT AND 556 00:19:37,644 --> 00:19:39,179 WE'VE ALL EXPERIENCED THAT 557 00:19:39,179 --> 00:19:41,381 EITHER WHEN WE WERE FIVE YEAR 558 00:19:41,381 --> 00:19:43,317 OLDS OR YOU HAVE A FIVE YEAR OLD 559 00:19:43,317 --> 00:19:44,651 YOU'RE TAKING CARE OF, THE LAST 560 00:19:44,651 --> 00:19:46,086 THING YOU WANT TO DO IS SAY 561 00:19:46,086 --> 00:19:48,255 YOU'RE GOING TO DO THIS AND NO 562 00:19:48,255 --> 00:19:51,759 QUESTIONS ASKED. 563 00:19:51,759 --> 00:19:52,960 NEXT SLIDE PLEASE. 564 00:19:52,960 --> 00:19:57,898 PROBLEM 7 IS STRATEGIES AND 565 00:19:57,898 --> 00:19:58,665 PEOPLE DISSEMINATING THE 566 00:19:58,665 --> 00:19:59,666 INFORMATION OFTEN DO NOT REFLECT 567 00:19:59,666 --> 00:20:00,634 THE AUDIENCE. 568 00:20:00,634 --> 00:20:03,937 I WROTE A PIECE FOR "PSYCHOLOGY 569 00:20:03,937 --> 00:20:06,140 TODAY" TALKING ABOUT HOW MANY 570 00:20:06,140 --> 00:20:07,241 TIMES VERY COMMON RELATIONSHIP 571 00:20:07,241 --> 00:20:09,943 PROBLEM IS WHEN YOU FEEL LIKE 572 00:20:09,943 --> 00:20:11,612 THE OTHER PERSON DOES NOT 573 00:20:11,612 --> 00:20:12,813 UNDERSTAND YOU, HAS NOT TAKEN 574 00:20:12,813 --> 00:20:14,581 THE TIME OR EFFORT TO ACTUALLY 575 00:20:14,581 --> 00:20:15,315 GET TO KNOW YOU. 576 00:20:15,315 --> 00:20:25,025 IF YOU THINK ABOUT IT, WITH A 577 00:20:25,025 --> 00:20:26,393 FRIEND, CO-WORKER, SUPERVISOR, 578 00:20:26,393 --> 00:20:28,162 MANY TIMES YOUR INITIAL RESPONSE 579 00:20:28,162 --> 00:20:30,264 IS LIKE THAT PERSON DOESN'T EVEN 580 00:20:30,264 --> 00:20:31,899 KNOW ME, THAT PERSON HAS NOT 581 00:20:31,899 --> 00:20:33,433 TAKEN THE TIME TO ACTUALLY GET 582 00:20:33,433 --> 00:20:35,169 TO KNOW ME AND UNDERSTAND WHERE 583 00:20:35,169 --> 00:20:37,037 I'M COMING FROM. 584 00:20:37,037 --> 00:20:40,440 SO, THIS CAN OFTEN CAUSE 585 00:20:40,440 --> 00:20:41,642 RESENTMENT OR THAT YOU'RE 586 00:20:41,642 --> 00:20:43,544 SAYING, OKAY, I WON'T LISTEN TO 587 00:20:43,544 --> 00:20:45,045 WHAT YOU HAVE TO SAY BECAUSE YOU 588 00:20:45,045 --> 00:20:46,680 DON'T HAVE MY BEST INTERESTS IN 589 00:20:46,680 --> 00:20:48,115 MIND BECAUSE YOU DON'T EVEN KNOW 590 00:20:48,115 --> 00:20:50,851 WHAT I NEED OR WHAT I WANT OR MY 591 00:20:50,851 --> 00:20:52,586 CURRENT SITUATION. 592 00:20:52,586 --> 00:20:55,989 THAT'S BEEN A CONSISTENT PROBLEM 593 00:20:55,989 --> 00:20:57,524 IN PUBLIC HEALTH, EFFORTS TO GET 594 00:20:57,524 --> 00:20:59,026 TO KNOW THE AUDIENCE, GET TO 595 00:20:59,026 --> 00:21:00,894 KNOW THE QUOTE/UNQUOTE END USER, 596 00:21:00,894 --> 00:21:08,435 WHO IS USING THE INFORMATION. 597 00:21:08,435 --> 00:21:09,102 PROBLEM 8, DISSEMINATION IS 598 00:21:09,102 --> 00:21:10,737 REACTIVE RATHER THAN PRO-ACTIVE. 599 00:21:10,737 --> 00:21:17,211 WE'VE SEEN THAT MANY TIMES, THIS 600 00:21:17,211 --> 00:21:20,180 ARTICLE TALKS ABOUT THE CLINICAL 601 00:21:20,180 --> 00:21:23,350 BEER TANNING TREND ON TIKTOK 602 00:21:23,350 --> 00:21:24,651 WHERE PEOPLE ARE POURING BEER 603 00:21:24,651 --> 00:21:27,721 AND RUBBING THEIR BODIES WITH 604 00:21:27,721 --> 00:21:30,691 BEER, GOING OUT TO TAN 605 00:21:30,691 --> 00:21:33,393 THEMSELVES IN THE SUN. 606 00:21:33,393 --> 00:21:36,163 THINK ABOUT IT, YOU'RE POURING 607 00:21:36,163 --> 00:21:37,364 THIS STICKY ALCOHOLIC BEVERAGE 608 00:21:37,364 --> 00:21:39,600 THAT'S PROBABLY GOING TO ENHANCE 609 00:21:39,600 --> 00:21:43,804 THE ULTRAVIOLET RADIATION AND 610 00:21:43,804 --> 00:21:45,572 MAY ATTRACT FLIES AND INSECTS. 611 00:21:45,572 --> 00:21:49,977 MAYBE NOT THE BEST IDEA. 612 00:21:49,977 --> 00:21:52,045 WE SEE THIS OFTEN WITH THESE 613 00:21:52,045 --> 00:21:55,649 SOCIAL MEDIA TRENDS, THINGS COME 614 00:21:55,649 --> 00:21:57,851 OUT AND ET CETERA, AND THEN YOU 615 00:21:57,851 --> 00:22:01,488 SAY DON'T DO THAT, YOU SHOULDN'T 616 00:22:01,488 --> 00:22:02,322 HAVE DONE THAT. 617 00:22:02,322 --> 00:22:04,191 MANY TIMES YOU HAVE TO THINK, IT 618 00:22:04,191 --> 00:22:06,627 MIGHT BE BETTER, HOW DO WE 619 00:22:06,627 --> 00:22:08,262 PREVENT THESE SOCIAL MEDIA 620 00:22:08,262 --> 00:22:09,463 TRENDS FROM COMING OUT. 621 00:22:09,463 --> 00:22:12,432 HOW DO WE BE PRO-ACTIVE RATHER 622 00:22:12,432 --> 00:22:16,470 THAN REACTIVE? 623 00:22:16,470 --> 00:22:18,906 NEXT SLIDE. 624 00:22:18,906 --> 00:22:22,843 PROBLEM 9, STRATEGIES MANY TIMES 625 00:22:22,843 --> 00:22:25,045 LACK SORT OF ACCOUNTING OR 626 00:22:25,045 --> 00:22:26,680 UNDERSTANDING OF COMMUNITY 627 00:22:26,680 --> 00:22:27,881 DYNAMICS AND INFORMATION FLOW. 628 00:22:27,881 --> 00:22:29,616 EXAMPLE HERE, THIS IS NOT A 629 00:22:29,616 --> 00:22:32,586 PUBLIC HEALTH CAMPAIGN BUT 630 00:22:32,586 --> 00:22:34,021 ELEVATOR OUT OF SERVICE, PLEASE 631 00:22:34,021 --> 00:22:34,988 USE THE ELEVATOR. 632 00:22:34,988 --> 00:22:36,757 DOESN'T ACCOUNT FOR THE FACT 633 00:22:36,757 --> 00:22:38,592 THAT, OKAY, IF THERE'S NO 634 00:22:38,592 --> 00:22:40,661 ELEVATOR, HOW ARE YOU GOING TO 635 00:22:40,661 --> 00:22:41,561 USE AN ELEVATOR? 636 00:22:41,561 --> 00:22:42,996 MANY TIMES YOU MIGHT SEE 637 00:22:42,996 --> 00:22:45,499 SITUATIONS WHERE YOU SAY, OKAY, 638 00:22:45,499 --> 00:22:46,133 LET'S DISSEMINATION INFORMATION 639 00:22:46,133 --> 00:22:48,669 ABOUT THIS BUT WHAT ARE GOING TO 640 00:22:48,669 --> 00:22:51,838 BE THE SECONDARY TERTIARY AND 641 00:22:51,838 --> 00:22:53,840 INDIRECT EFFECTS, OR WHAT'S THE 642 00:22:53,840 --> 00:22:54,274 ALTERNATIVE? 643 00:22:54,274 --> 00:22:56,076 YOU CAN'T TELL PEOPLE TO DO 644 00:22:56,076 --> 00:22:57,644 SOMETHING OR NOT TO DO SOMETHING 645 00:22:57,644 --> 00:22:59,179 BUT THEY DON'T HAVE ALTERNATIVE, 646 00:22:59,179 --> 00:23:00,280 WHAT IS THE ALTERNATIVE? 647 00:23:00,280 --> 00:23:03,450 IT'S IMPORTANT TO UNDERSTAND 648 00:23:03,450 --> 00:23:04,351 PEOPLE'S SITUATIONS AND DYNAMICS 649 00:23:04,351 --> 00:23:07,054 THAT ARE OCCURRING WITHIN THAT 650 00:23:07,054 --> 00:23:09,056 COMMUNITY. 651 00:23:09,056 --> 00:23:11,458 NEXT SLIDE PLEASE. 652 00:23:11,458 --> 00:23:13,193 PROBLEM 10, 10 OF 10, CURRENT 653 00:23:13,193 --> 00:23:15,262 STRATEGIES OFTEN DON'T CREATE A 654 00:23:15,262 --> 00:23:15,929 SUSTAINABLE SYSTEM. 655 00:23:15,929 --> 00:23:21,068 SO IF YOU LOOK AT FOR INSTANCE 656 00:23:21,068 --> 00:23:22,836 BUSINESSES, IT'S RARELY ONE AD 657 00:23:22,836 --> 00:23:25,339 CAMPAIGN, IT'S RARELY JUST ONE 658 00:23:25,339 --> 00:23:27,641 TRAILER OR RARELY JUST ONE PRESS 659 00:23:27,641 --> 00:23:28,642 CONFERENCE. 660 00:23:28,642 --> 00:23:33,747 THERE'S A SERIES OF THINGS THAT 661 00:23:33,747 --> 00:23:35,849 THAT ARE DONE FOR A GIVEN 662 00:23:35,849 --> 00:23:39,152 PRODUCT, SERVICE, MOVIE, OR IN 663 00:23:39,152 --> 00:23:40,921 ADDITION THERE ARE LONG-TERM 664 00:23:40,921 --> 00:23:42,956 STRATEGIES WITH DISSEMINATION. 665 00:23:42,956 --> 00:23:44,958 IF YOU LOOK AT, FOR INSTANCE, 666 00:23:44,958 --> 00:23:46,593 WITH THE AVENGERS, YOU'VE GOT 667 00:23:46,593 --> 00:23:56,870 THE AVENGER END GAME MOVIE, AND 668 00:23:56,870 --> 00:24:00,374 THE ENTIRE CINEMATIC UNIVERSE, 669 00:24:00,374 --> 00:24:01,575 FITTING IN WITH SPIDER MAN, HOW 670 00:24:01,575 --> 00:24:04,511 ARE WE GOING TO FIT THIS AND 671 00:24:04,511 --> 00:24:05,612 WHAT'S OUR OVERALL STRATEGY AND 672 00:24:05,612 --> 00:24:07,814 HOW ARE WE GOING TO KEEP 673 00:24:07,814 --> 00:24:13,086 AUDIENCES LINKED TO THE MARVEL 674 00:24:13,086 --> 00:24:15,255 MOVIES IN GENERAL. 675 00:24:15,255 --> 00:24:18,325 A SUSTAINABLE SYSTEM BUILDS 676 00:24:18,325 --> 00:24:18,592 INTEREST. 677 00:24:18,592 --> 00:24:19,760 SIMILARLY YOU HAVE PEOPLE WHO 678 00:24:19,760 --> 00:24:25,966 DON'T JUST SAY I'M JUST GOING TO 679 00:24:25,966 --> 00:24:27,300 GET THIS SMARTPHONE, THERE'S 680 00:24:27,300 --> 00:24:29,936 COMBINATION OF SERVICES AND A 681 00:24:29,936 --> 00:24:31,338 PRODUCT LINE ASSOCIATED WITH 682 00:24:31,338 --> 00:24:32,105 SMARTPHONE, EARBUDS AND ALL 683 00:24:32,105 --> 00:24:33,006 THESE THINGS. 684 00:24:33,006 --> 00:24:34,841 IT'S ABOUT CREATING A 685 00:24:34,841 --> 00:24:35,409 SUSTAINABLE SOLUTION, NOT A 686 00:24:35,409 --> 00:24:36,143 ONE-TIME THING. 687 00:24:36,143 --> 00:24:37,744 YOU HAVE TO TAKE THE LONG-TERM 688 00:24:37,744 --> 00:24:40,414 VIEW AND SAY, YOU KNOW, HOW DO 689 00:24:40,414 --> 00:24:42,049 WE CREATE A SYSTEM WHERE 690 00:24:42,049 --> 00:24:43,250 DISSEMINATION CAN CONTINUE TO 691 00:24:43,250 --> 00:24:44,684 OCCUR, PEOPLE CAN CONTINUE TO 692 00:24:44,684 --> 00:24:45,552 LISTEN TO EACH OTHER. 693 00:24:45,552 --> 00:24:47,187 AND HOW DO YOU DO THAT? 694 00:24:47,187 --> 00:24:48,522 MANY TIMES IN HEALTH AND PUBLIC 695 00:24:48,522 --> 00:24:50,457 HEALTH YOU MIGHT SEE A ONE-TIME 696 00:24:50,457 --> 00:24:53,326 CAMPAIGN, IT MAY OR MAY NOT 697 00:24:53,326 --> 00:24:55,729 WORK, BUT IT'S MORE IMPORTANT TO 698 00:24:55,729 --> 00:24:57,297 SAY, OKAY, HOW DOES THIS 699 00:24:57,297 --> 00:25:00,000 INTEGRATE WITH THE LARGER 700 00:25:00,000 --> 00:25:01,435 STRUCTURE? 701 00:25:01,435 --> 00:25:02,536 NEXT SLIDE PLEASE. 702 00:25:02,536 --> 00:25:06,473 SO THE BOTTOM LINE THERE'S A 703 00:25:06,473 --> 00:25:07,808 NEED TO MAKE COMMUNITY OR 704 00:25:07,808 --> 00:25:09,209 COMMUNITIES, PLURAL, THE CENTER 705 00:25:09,209 --> 00:25:10,077 OF DISSEMINATION HEALTH AND 706 00:25:10,077 --> 00:25:12,946 PUBLIC HEALTH. 707 00:25:12,946 --> 00:25:15,248 COMMUNITIES ARE THE EQUIVALENT 708 00:25:15,248 --> 00:25:17,417 OR THE ANALOGY FOR CUSTOMERS, 709 00:25:17,417 --> 00:25:19,486 BECAUSE YOU'RE TRYING TO GET 710 00:25:19,486 --> 00:25:20,687 HEALTH AND PUBLIC HEALTH 711 00:25:20,687 --> 00:25:22,022 INFORMATION, WHO IS GOING TO 712 00:25:22,022 --> 00:25:24,858 ABSORB THIS, WHO IS GOING TO USE 713 00:25:24,858 --> 00:25:25,559 THIS, IT'S BASICALLY 714 00:25:25,559 --> 00:25:26,927 COMMUNITIES, PEOPLE WITHIN THE 715 00:25:26,927 --> 00:25:27,694 COMMUNITIES, ORGANIZATIONS 716 00:25:27,694 --> 00:25:29,529 WITHIN THE COMMUNITIES AS WELL. 717 00:25:29,529 --> 00:25:31,631 SO, THERE'S A LOT OF EVIDENCE IN 718 00:25:31,631 --> 00:25:33,166 THE PAST THAT SHOWS THAT 719 00:25:33,166 --> 00:25:34,601 COMMUNITIES AREN'T ALWAYS THE 720 00:25:34,601 --> 00:25:34,901 FOCUS. 721 00:25:34,901 --> 00:25:36,770 THEY AREN'T ALWAYS THE FOCUS 722 00:25:36,770 --> 00:25:41,475 WHEN IT COMES TO DISSEMINATION 723 00:25:41,475 --> 00:25:43,009 RE, STRATEGIES, DISSEMINATION 724 00:25:43,009 --> 00:25:43,310 APPROACHES. 725 00:25:43,310 --> 00:25:44,211 NEXT SLIGHT. 726 00:25:44,211 --> 00:25:48,482 IF YOU LOOK AT THE PROBLEMS, 727 00:25:48,482 --> 00:25:52,219 THEY CAN BE ADDRESSED BY MAKING 728 00:25:52,219 --> 00:25:54,187 THE COMMUNITY THE FOCUS. 729 00:25:54,187 --> 00:25:55,589 I MENTION THESE THINGS IN 730 00:25:55,589 --> 00:25:57,557 PREVIOUS SLIDES ABOUT NOT REALLY 731 00:25:57,557 --> 00:25:58,758 UNDERSTANDING THE AUDIENCE, NOT 732 00:25:58,758 --> 00:26:00,427 UNDERSTANDING THE END USERS AND 733 00:26:00,427 --> 00:26:02,162 THOSE THINGS LIKE THAT, THAT CAN 734 00:26:02,162 --> 00:26:03,697 CHANGE WHEN YOU MAKE THE 735 00:26:03,697 --> 00:26:04,731 COMMUNITY THE FOCUS. 736 00:26:04,731 --> 00:26:06,666 SO, HOW DO YOU MAKE THE 737 00:26:06,666 --> 00:26:07,868 COMMUNITY THE FOCUS AND WHAT 738 00:26:07,868 --> 00:26:09,402 PRINCIPLES DO YOU KEEP IN MIND? 739 00:26:09,402 --> 00:26:11,271 ONE IS YOU'VE GOT TO LOOK AT THE 740 00:26:11,271 --> 00:26:12,906 COMMUNITY AS A COMPLEX SYSTEM. 741 00:26:12,906 --> 00:26:14,307 ONE OF THE CHALLENGES IN THE 742 00:26:14,307 --> 00:26:16,643 PAST IS THERE CAN BE A TENDENCY 743 00:26:16,643 --> 00:26:20,046 TO LOOK AT A COMMUNITY AS ONE 744 00:26:20,046 --> 00:26:21,348 BIG HOMOGENOUS BLOCK AND SAY 745 00:26:21,348 --> 00:26:24,251 THEY ARE ALL THE SAME, THEREFORE 746 00:26:24,251 --> 00:26:26,386 WE'LL JUST USE THE SAME STRATEGY 747 00:26:26,386 --> 00:26:27,287 FOR EVERYONE. 748 00:26:27,287 --> 00:26:31,191 THAT'S NOT THE CASE. 749 00:26:31,191 --> 00:26:35,162 THERE'S TREMENDOUS DIVERSITY 750 00:26:35,162 --> 00:26:37,230 ACROSS DOMAINS, SOCIAL AND 751 00:26:37,230 --> 00:26:37,998 DEMOGRAPHIC CHARACTERISTICS BUT 752 00:26:37,998 --> 00:26:38,865 THERE'S ALSO TREMENDOUS 753 00:26:38,865 --> 00:26:45,205 DIVERSITY WHEN IT COMES TO 754 00:26:45,205 --> 00:26:48,308 ECONOMICS, BACKGROUNDS, CONTEXT, 755 00:26:48,308 --> 00:26:48,875 ENVIRONMENT, SURROUNDINGS, 756 00:26:48,875 --> 00:26:49,843 PHILOSOPHIES, BELIEFS, ALL THESE 757 00:26:49,843 --> 00:26:53,146 TYPES OF THINGS. 758 00:26:53,146 --> 00:26:55,081 IT'S A MISTAKE TO BELIEVE 759 00:26:55,081 --> 00:26:57,284 EVERYONE IN A DEMOGRAPHIC GROUP 760 00:26:57,284 --> 00:26:58,251 IS THE SAME. 761 00:26:58,251 --> 00:27:00,120 MANY TIMES THERE'S MORE 762 00:27:00,120 --> 00:27:01,621 DIVERSITY WITHIN A GIVEN 763 00:27:01,621 --> 00:27:02,989 DEMOGRAPHIC GROUP THAN ACROSS 764 00:27:02,989 --> 00:27:05,559 THE ENTIRE POPULATION. 765 00:27:05,559 --> 00:27:06,593 SO WHILE RELATIVELY SPEAKING WE 766 00:27:06,593 --> 00:27:10,530 HAVE TO KEEP THAT -- OR AS MUCH. 767 00:27:10,530 --> 00:27:13,133 WE HAVE TO KEEP THAT IN MIND. 768 00:27:13,133 --> 00:27:14,234 PEOPLE ARE INTERCONNECTED, NOT 769 00:27:14,234 --> 00:27:15,569 JUST PEOPLE BUT TALKING ABOUT 770 00:27:15,569 --> 00:27:16,002 SURROUNDINGS. 771 00:27:16,002 --> 00:27:17,204 YOU HAVE TO UNDERSTAND THESE 772 00:27:17,204 --> 00:27:17,837 THINGS. 773 00:27:17,837 --> 00:27:19,406 AND THERE ARE SYSTEMS METHODS 774 00:27:19,406 --> 00:27:20,941 LIKE SYSTEMS MAPPING AND 775 00:27:20,941 --> 00:27:22,742 MODELING THAT CAN HELP ELUCIDATE 776 00:27:22,742 --> 00:27:24,110 THESE SYSTEMS. 777 00:27:24,110 --> 00:27:25,445 THESE SYSTEMS ARE DYNAMIC, 778 00:27:25,445 --> 00:27:26,513 CHANGING OVER TIME, SO WE HAVE 779 00:27:26,513 --> 00:27:28,915 TO KEEP IN MIND A GIVEN 780 00:27:28,915 --> 00:27:30,550 COMMUNITY CAN BE VERY DIFFERENT, 781 00:27:30,550 --> 00:27:32,519 LIKE ONE YEAR LATER, TEN YEARS 782 00:27:32,519 --> 00:27:33,720 LATER, EVEN LIKE ONE MONTH LATER 783 00:27:33,720 --> 00:27:37,257 OR A FEW DAYS LATER. 784 00:27:37,257 --> 00:27:39,526 THESE ARE COMPLEX DYNAMIC 785 00:27:39,526 --> 00:27:42,128 ORGANISMS AND WE HAVE TO KEEP IN 786 00:27:42,128 --> 00:27:44,497 MIND THE DEFINITION OF THE TERM 787 00:27:44,497 --> 00:27:45,599 COMMUNITY CAN DIFFER, NOT JUST 788 00:27:45,599 --> 00:27:48,868 TALKING ABOUT A GROUP OF PEOPLE 789 00:27:48,868 --> 00:27:51,705 OR NEIGHBORHOOD, NOW WE'VE ALSO 790 00:27:51,705 --> 00:27:56,409 GOT VIRTUAL COMMUNITIES BROS -- 791 00:27:56,409 --> 00:28:00,447 DAWES -- BECAUSE OF SOCIAL 792 00:28:00,447 --> 00:28:02,215 MEDIA. 793 00:28:02,215 --> 00:28:03,750 YOU HAVE TO UNDERSTAND THE FLOW, 794 00:28:03,750 --> 00:28:05,051 WHAT'S THE PURPOSE OF 795 00:28:05,051 --> 00:28:06,686 INFORMATION, PURPOSE OF 796 00:28:06,686 --> 00:28:08,788 INFORMATION IS TO HELP DECISION 797 00:28:08,788 --> 00:28:09,022 MAKING. 798 00:28:09,022 --> 00:28:11,491 SO, YOU REALLY HAVE TO 799 00:28:11,491 --> 00:28:14,594 UNDERSTAND HOW DECISIONS ARE 800 00:28:14,594 --> 00:28:16,563 ACTUALLY MADE. 801 00:28:16,563 --> 00:28:19,065 SO YOU HAVE THESE SYSTEMS, THESE 802 00:28:19,065 --> 00:28:20,066 COMPLEX SYSTEMS CAN DETERMINE 803 00:28:20,066 --> 00:28:22,035 HOW INFORMATION IS SPREAD AND 804 00:28:22,035 --> 00:28:23,903 HOW IT'S ACTUALLY USED. 805 00:28:23,903 --> 00:28:27,173 AND THE SOURCES AND USES OF 806 00:28:27,173 --> 00:28:28,041 INFORMATION CAN BE 807 00:28:28,041 --> 00:28:31,645 HETEROGENEOUS, APOLOGIES FOR THE 808 00:28:31,645 --> 00:28:32,312 TYPO HERE. 809 00:28:32,312 --> 00:28:34,514 YOU NEED TO ENSURE HOW DECISIONS 810 00:28:34,514 --> 00:28:35,382 ARE MADE. 811 00:28:35,382 --> 00:28:36,916 SO WHAT TYPES OF INFORMATION DO 812 00:28:36,916 --> 00:28:38,652 PEOPLE TAKE INTO ACCOUNT WHEN 813 00:28:38,652 --> 00:28:40,420 THEY MAKE A DECISION? 814 00:28:40,420 --> 00:28:42,155 AND IF THAT INFORMATION IS NOT 815 00:28:42,155 --> 00:28:44,224 THERE, IF THERE'S A VOID, THEY 816 00:28:44,224 --> 00:28:46,126 MAKING THE DECISION BASED ON 817 00:28:46,126 --> 00:28:47,661 FAULTY INFORMATION OR THEY 818 00:28:47,661 --> 00:28:49,729 MAY -- OR NO INFORMATION, FOR 819 00:28:49,729 --> 00:28:50,830 THAT MATTER. 820 00:28:50,830 --> 00:28:53,333 AND CONTEXT MATTERS, RIGHT? 821 00:28:53,333 --> 00:28:56,503 SO, YOU KNOW, WHEN THERE'S 822 00:28:56,503 --> 00:28:57,037 INFORMATION THAT'S BEING 823 00:28:57,037 --> 00:28:58,505 DISSEMINATED IT'S GOING TO BE 824 00:28:58,505 --> 00:28:59,906 INTERPRETED IN DIFFERENT WAYS 825 00:28:59,906 --> 00:29:01,107 BASED ON SOMEONE'S PERSONAL 826 00:29:01,107 --> 00:29:01,641 CONTEXT, WHAT SOMEONE 827 00:29:01,641 --> 00:29:02,609 EXPERIENCED IN THE PAST, WHAT 828 00:29:02,609 --> 00:29:03,843 PEOPLE SIMILAR TO THE PERSON 829 00:29:03,843 --> 00:29:07,113 HAVE EXPERIENCED IN THE PAST, 830 00:29:07,113 --> 00:29:08,748 WHAT THEY'VE HEARD IN THE PAST. 831 00:29:08,748 --> 00:29:09,516 YOU HAVE UNDERSTAND THESE 832 00:29:09,516 --> 00:29:11,384 DIFFERENT THINGS AND YOU CAN'T 833 00:29:11,384 --> 00:29:12,385 UNDERSTAND THESE THINGS UNLESS 834 00:29:12,385 --> 00:29:13,787 YOU MAKE COMMUNITIES THE FOCUS, 835 00:29:13,787 --> 00:29:15,422 UNLESS YOU REALLY UNDERSTAND HOW 836 00:29:15,422 --> 00:29:17,457 THEY ARE FEELING, WHAT ARE THEY 837 00:29:17,457 --> 00:29:18,525 THINKING, WHAT ARE THEIR 838 00:29:18,525 --> 00:29:22,362 BACKGROUNDS LIKE. 839 00:29:22,362 --> 00:29:23,129 NEXT SLIDE. 840 00:29:23,129 --> 00:29:25,965 PRINCIPLE NUMBER 3, YOU HAVE TO 841 00:29:25,965 --> 00:29:26,499 USE MORE PRECISION, 842 00:29:26,499 --> 00:29:28,001 DISSEMINATION, COMMUNICATION. 843 00:29:28,001 --> 00:29:30,337 WHEN WE TALK ABOUT PRECISION, 844 00:29:30,337 --> 00:29:31,538 IT'S ABOUT TAILORING THINGS 845 00:29:31,538 --> 00:29:33,640 BETTER TO DIFFERENT GROUPS OF 846 00:29:33,640 --> 00:29:34,607 PEOPLE OR EVEN BETTER DIFFERENT 847 00:29:34,607 --> 00:29:34,908 INDIVIDUALS. 848 00:29:34,908 --> 00:29:38,778 YOU HAVE TO ACCOUNT FOR TRUE 849 00:29:38,778 --> 00:29:39,045 DIVERSITY. 850 00:29:39,045 --> 00:29:43,149 YOU SHOULDN'T CLUMP WITHIN THE 851 00:29:43,149 --> 00:29:44,918 CATEGORY, SAY, OKAY, WE'RE GOING 852 00:29:44,918 --> 00:29:46,786 TO USE DISSEMINATION STRATEGIES 853 00:29:46,786 --> 00:29:47,721 OR DISSEMINATION RESEARCH, ONE 854 00:29:47,721 --> 00:29:49,956 SIDES FITS ALL FOR A PARTICULAR 855 00:29:49,956 --> 00:29:50,223 CATEGORY. 856 00:29:50,223 --> 00:29:53,126 YOU HAVE TO TAILOR MESSAGES TO 857 00:29:53,126 --> 00:29:54,794 DIFFERENT CHARACTERISTICS AND 858 00:29:54,794 --> 00:29:56,429 CIRCUMSTANCES, AND LISTEN, 859 00:29:56,429 --> 00:29:58,398 LISTEN, LISTEN. 860 00:29:58,398 --> 00:29:59,933 SO, ULTIMATELY YOU CAN'T DIVINE 861 00:29:59,933 --> 00:30:02,869 WHAT'S HAPPENING WITHIN A 862 00:30:02,869 --> 00:30:04,404 COMMUNITY AND WHAT'S HAPPENING 863 00:30:04,404 --> 00:30:06,272 WITHIN -- FOR DIFFERENT TYPES OF 864 00:30:06,272 --> 00:30:07,474 INDIVIDUALS UNLESS YOU ACTUALLY 865 00:30:07,474 --> 00:30:09,776 LISTEN TO PEOPLE. 866 00:30:09,776 --> 00:30:12,178 SO, AS I INDICATED EARLIER, 867 00:30:12,178 --> 00:30:13,580 PREVIOUS SLIDES, WHEN YOU FEEL 868 00:30:13,580 --> 00:30:17,450 UNSEEN AND WHEN YOU FEEL 869 00:30:17,450 --> 00:30:19,953 UNHEARD, THAT NOT ONLY MAKES YOU 870 00:30:19,953 --> 00:30:21,821 FEEL LIKE, WELL, WHY SHOULD I 871 00:30:21,821 --> 00:30:24,657 LISTEN, WHY SHOULD I BOTHER, BUT 872 00:30:24,657 --> 00:30:26,626 ALSO WHATEVER STRATEGIES OR 873 00:30:26,626 --> 00:30:28,762 WHATEVER RESEARCH OR WHATEVER 874 00:30:28,762 --> 00:30:30,363 OCCURS IS JUST NOT GOING TO FIT 875 00:30:30,363 --> 00:30:33,533 YOU, NOT GOING TO MATCH YOU. 876 00:30:33,533 --> 00:30:35,301 PEOPLE ARE NOT MIND READERS. 877 00:30:35,301 --> 00:30:44,577 THEY DON'T HAVE ESP, WELL, FOR 878 00:30:44,577 --> 00:30:47,213 THE MOST PART THEY DON'T HAVE 879 00:30:47,213 --> 00:30:49,182 ESP SO YOU HAVE TO ASK PEOPLE 880 00:30:49,182 --> 00:30:50,250 WHAT THEY ACTUALLY NEED. 881 00:30:50,250 --> 00:30:52,552 NEXT SLIDE PLEASE. 882 00:30:52,552 --> 00:30:54,788 YOU HAVE MAKE THE COMMUNITY 883 00:30:54,788 --> 00:30:57,323 CENTRAL TO DISSEMINATION 884 00:30:57,323 --> 00:30:59,259 RESEARCH, STRATEGIES, 885 00:30:59,259 --> 00:31:00,059 APPROACHES, METHODS. 886 00:31:00,059 --> 00:31:01,995 PRINCIPLE 4, YOU HAVE TO PLACE 887 00:31:01,995 --> 00:31:04,631 COMMUNITY MEMBERS IN LEADERSHIP 888 00:31:04,631 --> 00:31:06,032 AND DECISION-MAKING POSITIONS. 889 00:31:06,032 --> 00:31:07,901 IDEAL SITUATION, IT'S A JOINT 890 00:31:07,901 --> 00:31:11,638 VENTURE OR COMMUNITY IS ACTUALLY 891 00:31:11,638 --> 00:31:12,272 DRIVING WHAT'S HAPPENING 892 00:31:12,272 --> 00:31:16,743 BECAUSE, AGAIN, AS I MENTIONED 893 00:31:16,743 --> 00:31:17,410 PREVIOUSLY THE COMMUNITY KNOWS 894 00:31:17,410 --> 00:31:19,512 BEST IN TERMS OF WHAT THEY NEED, 895 00:31:19,512 --> 00:31:21,047 WHAT THEY WANT. 896 00:31:21,047 --> 00:31:23,349 AND COMMUNITY MEMBERS KNOW THEIR 897 00:31:23,349 --> 00:31:24,384 COMMUNITIES THE BEST. 898 00:31:24,384 --> 00:31:26,352 PEOPLE ARE MORE LIKELY TO LISTEN 899 00:31:26,352 --> 00:31:27,287 TO PEOPLE LIKE THEMSELVES. 900 00:31:27,287 --> 00:31:29,489 HOW OFTEN DO YOU SIT THERE AND 901 00:31:29,489 --> 00:31:32,225 SAY, OKAY, YOU SEE SOMEONE 902 00:31:32,225 --> 00:31:34,093 THAT'S SPEAKING AND THAT PERSON 903 00:31:34,093 --> 00:31:36,830 HAS A SIMILAR BACKGROUND TO YOU 904 00:31:36,830 --> 00:31:37,797 OR THAT PERSON'S UNDERGONE 905 00:31:37,797 --> 00:31:38,798 SIMILAR EXPERIENCES TO YOU AND 906 00:31:38,798 --> 00:31:40,200 YOU'RE LIKE, OKAY, THAT PERSON 907 00:31:40,200 --> 00:31:43,169 GETS ME, I'M GOING TO LISTEN 908 00:31:43,169 --> 00:31:43,837 MORE CAREFULLY. 909 00:31:43,837 --> 00:31:45,805 FIRST SOMEONE THAT LOOKS LIKE OR 910 00:31:45,805 --> 00:31:48,007 ACTS LIKE THEY HAVE NO 911 00:31:48,007 --> 00:31:49,075 UNDERSTANDING WHAT YOUR 912 00:31:49,075 --> 00:31:51,711 BACKGROUND IS, YOU'RE LIKE, 913 00:31:51,711 --> 00:31:52,579 WELL, AGAIN, THAT PERSON DOESN'T 914 00:31:52,579 --> 00:31:54,781 KNOW WHAT I HAVE TO DEAL WITH 915 00:31:54,781 --> 00:31:55,782 FROM DAY-TO-DAY STANDPOINT SO 916 00:31:55,782 --> 00:31:57,417 WHY SHOULD I LISTEN? 917 00:31:57,417 --> 00:31:59,152 OUTSIDERS TEND OF THINK THAT A 918 00:31:59,152 --> 00:32:00,019 COMMUNITY IS SIMPLER THAN IT 919 00:32:00,019 --> 00:32:00,887 REALLY IS. 920 00:32:00,887 --> 00:32:02,689 THERE'S THAT BIAS WHERE YOU SIT 921 00:32:02,689 --> 00:32:05,058 THERE AND SAY, YOU KNOW, YOU 922 00:32:05,058 --> 00:32:07,026 TEND TO SAY, OKAY, I AND PEOPLE 923 00:32:07,026 --> 00:32:08,695 IMMEDIATELY AROUND ME ARE 924 00:32:08,695 --> 00:32:09,662 DIVERSE INDIVIDUALS, WE HAVE A 925 00:32:09,662 --> 00:32:11,297 LOT OF DIFFERENT TYPES OF 926 00:32:11,297 --> 00:32:12,499 INTERESTS, BACKGROUNDS, ET 927 00:32:12,499 --> 00:32:12,732 CETERA. 928 00:32:12,732 --> 00:32:14,701 BUT THE FURTHER YOU GET FROM 929 00:32:14,701 --> 00:32:16,002 YOUR CIRCLE, THE MORE HOMOGENOUS 930 00:32:16,002 --> 00:32:17,770 YOU TEND TO THINK PEOPLE ARE. 931 00:32:17,770 --> 00:32:19,172 OH, EVERYONE'S LIKE THIS OR 932 00:32:19,172 --> 00:32:21,040 EVERYONE'S LIKE THAT. 933 00:32:21,040 --> 00:32:24,110 WE HAVE TO REMEMBER THAT PEOPLE 934 00:32:24,110 --> 00:32:25,979 WITHIN THE COMMUNITY BEST 935 00:32:25,979 --> 00:32:29,716 UNDERSTAND -- OFTEN BEST 936 00:32:29,716 --> 00:32:32,118 UNDERSTAND DIVERSITY. 937 00:32:32,118 --> 00:32:33,987 WHEN WE SAY PLACE COMMUNITY 938 00:32:33,987 --> 00:32:35,855 MEMBERS IN LEADERSHIP WE DON'T 939 00:32:35,855 --> 00:32:37,257 JUST MEAN EMPTY TITLED OR HERE 940 00:32:37,257 --> 00:32:40,660 IS A TITLE AND YOU'RE INVOLVED, 941 00:32:40,660 --> 00:32:41,995 NO, THEY HAVE TO BE INVOLVED 942 00:32:41,995 --> 00:32:45,064 FROM START TO FINISH WITH REAL 943 00:32:45,064 --> 00:32:47,267 SUBSTANTIAL ROLES, REAL 944 00:32:47,267 --> 00:32:49,335 SUBSTANTIAL INFLUENCE, ET 945 00:32:49,335 --> 00:32:49,669 CETERA. 946 00:32:49,669 --> 00:32:53,573 NEXT SLIDE PLEASE. 947 00:32:53,573 --> 00:32:54,774 PRINCIPLE NUMBER 5, LEVERAGE 948 00:32:54,774 --> 00:32:57,977 TECHNOLOGY AND A RANGE OF 949 00:32:57,977 --> 00:32:58,311 PLATFORMS. 950 00:32:58,311 --> 00:33:00,713 AS MENTIONED BEFORE, TIMES ARE 951 00:33:00,713 --> 00:33:01,014 CHANGING. 952 00:33:01,014 --> 00:33:03,049 THE WAY DISSEMINATION IS DONE 953 00:33:03,049 --> 00:33:04,617 NOW VERY DIFFERENT FROM WHAT WAS 954 00:33:04,617 --> 00:33:08,922 DONE ON A 50 YEARS OR 40 YEARS 955 00:33:08,922 --> 00:33:10,156 OR EVEN 10 YEARS AGO OR THESE 956 00:33:10,156 --> 00:33:12,225 DAYS A YEAR AGO. 957 00:33:12,225 --> 00:33:13,660 THINGS ARE CONSTANTLY CHANGING. 958 00:33:13,660 --> 00:33:14,394 NOT EVERYONE GETS INFORMATION 959 00:33:14,394 --> 00:33:16,796 FROM THE SAME PLACE. 960 00:33:16,796 --> 00:33:18,565 THERE ISN'T ONE SINGLE ORACLE 961 00:33:18,565 --> 00:33:23,503 THAT EVERYONE LISTENS TO THESE 962 00:33:23,503 --> 00:33:23,703 DAYS. 963 00:33:23,703 --> 00:33:24,604 NOWADAYS, THERE'S LIKE 5,000 964 00:33:24,604 --> 00:33:26,139 CHANNELS, SOMETHING OF THAT 965 00:33:26,139 --> 00:33:28,207 SORT, YOU CAN GET ALMOST 966 00:33:28,207 --> 00:33:29,409 ANYTHING ON NETFLIX, SO MANY 967 00:33:29,409 --> 00:33:31,077 DIFFERENT THINGS ON THE 968 00:33:31,077 --> 00:33:31,811 INTERNET, SOCIAL MEDIA, ALL 969 00:33:31,811 --> 00:33:33,046 THESE TYPES OF THINGS. 970 00:33:33,046 --> 00:33:37,417 IT'S JUST TOO MUCH FOR EVERYONE 971 00:33:37,417 --> 00:33:39,519 TO LOOK AT ALL THE TIME. 972 00:33:39,519 --> 00:33:40,320 THEREFORE PEOPLE CHOOSE, PEOPLE 973 00:33:40,320 --> 00:33:41,688 CHOOSE WHAT THEY ARE GOING TO 974 00:33:41,688 --> 00:33:42,922 LISTEN TO, WHAT THEY ARE GOING 975 00:33:42,922 --> 00:33:43,923 TO ADOPT. 976 00:33:43,923 --> 00:33:45,658 EACH PLATFORM HAS STRENGTHS AND 977 00:33:45,658 --> 00:33:47,193 WEAKNESSES, THERE'S NO PERFECT 978 00:33:47,193 --> 00:33:47,727 PLATFORM. 979 00:33:47,727 --> 00:33:51,130 SO THERE'S THINGS THAT FAVOR 980 00:33:51,130 --> 00:33:53,533 SHORT MESSAGES, CERTAIN THINGS 981 00:33:53,533 --> 00:33:56,035 FAVOR VIDEOS AND AUDIO. 982 00:33:56,035 --> 00:33:57,904 CERTAIN THINGS FAVOR INTERACTION 983 00:33:57,904 --> 00:33:59,339 OR MORE INTERACTIVE. 984 00:33:59,339 --> 00:34:00,640 CERTAIN PLATFORMS THAT FAVOR 985 00:34:00,640 --> 00:34:01,407 LONGER PIECES. 986 00:34:01,407 --> 00:34:04,043 YOU HAVE TO MATCH THE PLATFORM 987 00:34:04,043 --> 00:34:04,677 WITH INFORMATION AND THE 988 00:34:04,677 --> 00:34:06,446 AUDIENCE SO YOU HAVE TO 989 00:34:06,446 --> 00:34:07,547 UNDERSTAND THE PLATFORM AND, 990 00:34:07,547 --> 00:34:08,181 AGAIN, UNDERSTAND THE AUDIENCE 991 00:34:08,181 --> 00:34:09,716 AND HOW DO YOU UNDERSTAND THE 992 00:34:09,716 --> 00:34:10,149 AUDIENCE? 993 00:34:10,149 --> 00:34:11,084 YOU HAVE TO UNDERSTAND THE 994 00:34:11,084 --> 00:34:14,320 COMMUNITY AND THEY HAVE TO BE 995 00:34:14,320 --> 00:34:15,188 CENTRAL. 996 00:34:15,188 --> 00:34:16,155 LANDSCAPE CONTINUES TO RAPIDLY 997 00:34:16,155 --> 00:34:16,556 EVOLVE. 998 00:34:16,556 --> 00:34:19,792 WE HAVE TO KEEP IN MIND 999 00:34:19,792 --> 00:34:21,094 TECHNOLOGY CAN MAKE THINGS GREAT 1000 00:34:21,094 --> 00:34:23,062 OR IT CAN HURT THINGS. 1001 00:34:23,062 --> 00:34:24,964 TECHNOLOGY IN AND OF ITSELF IS 1002 00:34:24,964 --> 00:34:26,232 NEITHER GOOD NOR BAD. 1003 00:34:26,232 --> 00:34:27,467 IT'S HOW IT'S ACTUALLY BEING 1004 00:34:27,467 --> 00:34:27,667 USED. 1005 00:34:27,667 --> 00:34:29,769 SO WE HAVE TO KEEP IN MIND HOW 1006 00:34:29,769 --> 00:34:32,138 ARE WE GOING TO ACTUALLY USE 1007 00:34:32,138 --> 00:34:34,140 TECHNOLOGY FOR GOOD. 1008 00:34:34,140 --> 00:34:36,409 FOR POSITIVE APPROACHES. 1009 00:34:36,409 --> 00:34:39,379 FOR POSITIVE CHANGE. 1010 00:34:39,379 --> 00:34:42,548 NEXT SLIDE PLEASE. 1011 00:34:42,548 --> 00:34:46,052 PRINCIPLE NUMBER 6 IS TAKING A 1012 00:34:46,052 --> 00:34:48,454 MORE PRO-ACTIVE APPROACH, MORE 1013 00:34:48,454 --> 00:34:49,222 PRO-ACTIVE SYSTEMS APPROACH. 1014 00:34:49,222 --> 00:34:51,524 THIS IS AN ARTICLE WE PUBLISHED 1015 00:34:51,524 --> 00:34:54,594 IN JOURNAL FOR HEALTH 1016 00:34:54,594 --> 00:34:55,628 COMMUNICATIONS, JOURNAL OF 1017 00:34:55,628 --> 00:34:57,664 HEALTH COMMUNICATIONS, TALKING 1018 00:34:57,664 --> 00:35:01,034 ABOUT THE NEED FOR PRECISION 1019 00:35:01,034 --> 00:35:02,602 COMMUNICATIONS IN PUBLIC HEALTH, 1020 00:35:02,602 --> 00:35:03,670 ACCOUNTING FOR COMPLEX SYSTEMS. 1021 00:35:03,670 --> 00:35:06,606 WHEN WE TALK ABOUT PRECISION, 1022 00:35:06,606 --> 00:35:08,041 BETTER TAILORING THINGS TO 1023 00:35:08,041 --> 00:35:10,576 DIFFERENT PEOPLE. 1024 00:35:10,576 --> 00:35:11,544 ACCOUNTING FOR COMPLEX SYSTEMS 1025 00:35:11,544 --> 00:35:12,812 MEANING LOOKING AT THE SYSTEM AS 1026 00:35:12,812 --> 00:35:14,714 A WHOLE, HOW INFORMATION WILL 1027 00:35:14,714 --> 00:35:16,683 FLOW, WHAT REVERBERATIONS WILL 1028 00:35:16,683 --> 00:35:19,652 OCCUR, WHERE ARE PEOPLE COMING 1029 00:35:19,652 --> 00:35:19,852 FROM. 1030 00:35:19,852 --> 00:35:21,054 IT'S VERY STRATEGIC. 1031 00:35:21,054 --> 00:35:22,388 YOU LOOK AT COMPANIES AND THEY 1032 00:35:22,388 --> 00:35:24,123 DO THE SAME THING. 1033 00:35:24,123 --> 00:35:25,324 THEY DO EXTENSIVE MARKET 1034 00:35:25,324 --> 00:35:25,725 RESEARCH. 1035 00:35:25,725 --> 00:35:27,326 THEY DO FOCUS GROUPS. 1036 00:35:27,326 --> 00:35:29,062 THEY DO SURVEYS, THEY ARE 1037 00:35:29,062 --> 00:35:30,463 CONSTANTLY TRYING TO KEEP TRACK 1038 00:35:30,463 --> 00:35:33,633 OF WHAT CUSTOMERS ARE DOING OR 1039 00:35:33,633 --> 00:35:34,067 INTERESTED IN. 1040 00:35:34,067 --> 00:35:36,369 NOWADAYS THEY ARE TRACK WHACK 1041 00:35:36,369 --> 00:35:37,704 CUSTOMERS ARE THINKING, USING, 1042 00:35:37,704 --> 00:35:40,406 SAYING, DOING, ALL THE TIME. 1043 00:35:40,406 --> 00:35:41,741 THAT'S TO HELP REDUCE PRODUCTS 1044 00:35:41,741 --> 00:35:43,142 AND SERVICES THAT MATCH WHAT THE 1045 00:35:43,142 --> 00:35:45,578 CUSTOMERS NEED AND ALSO 1046 00:35:45,578 --> 00:35:46,312 ADVERTISING AND DISSEMINATION, 1047 00:35:46,312 --> 00:35:46,713 MARKETING. 1048 00:35:46,713 --> 00:35:48,347 YOU REALLY HAVE TO ACCOUNT FOR 1049 00:35:48,347 --> 00:35:50,183 THIS COMPLEX SYSTEM IF YOU 1050 00:35:50,183 --> 00:35:53,352 REALLY WANT TO HAVE MORE 1051 00:35:53,352 --> 00:35:54,554 EFFECTIVE DISSEMINATION AND 1052 00:35:54,554 --> 00:35:55,621 DISSEMINATIONS THAT'S MORE 1053 00:35:55,621 --> 00:36:02,095 PRECISE, TAILORED TO DIFFERENT 1054 00:36:02,095 --> 00:36:02,395 INDIVIDUALS. 1055 00:36:02,395 --> 00:36:08,434 PRINCIPLE 7, , YOU HAVE TO MAKE 1056 00:36:08,434 --> 00:36:10,737 DISSEMINATION A TRUE PRIORITY. 1057 00:36:10,737 --> 00:36:14,474 AS I ALLUDED TO, IN BUSINESS, A 1058 00:36:14,474 --> 00:36:21,280 NEW PRODUCT, SERVICE, INSIGHT 1059 00:36:21,280 --> 00:36:22,348 THERE'S A DISSEMINATION 1060 00:36:22,348 --> 00:36:24,517 STRATEGY. 1061 00:36:24,517 --> 00:36:25,952 IT'S CORE TO WHAT COMPANIES DO. 1062 00:36:25,952 --> 00:36:30,890 WHEN IT COMES TO HEALTH, PUBLIC 1063 00:36:30,890 --> 00:36:33,860 HEALTH, EVERY NEW POLICY HAS A 1064 00:36:33,860 --> 00:36:36,562 NEW STRATEGY, CLEARLY NO, HOW 1065 00:36:36,562 --> 00:36:38,364 ARE YOU GOING TO GET FEEDBACK 1066 00:36:38,364 --> 00:36:40,633 FROM COMMUNITIES? 1067 00:36:40,633 --> 00:36:43,336 YOU CAN'T DO THIS WITHOUT REALLY 1068 00:36:43,336 --> 00:36:44,670 MAKING THE CUSTOMER, WHEN IT 1069 00:36:44,670 --> 00:36:45,872 COMES TO BUSINESSES, OR 1070 00:36:45,872 --> 00:36:47,406 COMMUNITIES, WHEN IT COMES TO 1071 00:36:47,406 --> 00:36:49,909 HEALTH AND PUBLIC HEALTH, THE 1072 00:36:49,909 --> 00:36:50,343 FOCUS. 1073 00:36:50,343 --> 00:36:52,879 MORE SERVICES ARE NEEDED FOR 1074 00:36:52,879 --> 00:36:53,212 DISSEMINATION. 1075 00:36:53,212 --> 00:36:54,514 I MENTIONED AT THE BEGINNING OF 1076 00:36:54,514 --> 00:36:56,249 THE TALK HOW MUCH MONEY AND HOW 1077 00:36:56,249 --> 00:36:59,452 MUCH TIME AND EFFORT IS SPENT 1078 00:36:59,452 --> 00:37:01,420 FOR A GIVEN PRODUCT OR SERVICES, 1079 00:37:01,420 --> 00:37:02,588 THAT RARELY OCCURS WHEN IT COMES 1080 00:37:02,588 --> 00:37:06,659 TO HEALTH AND PUBLIC HEALTH. 1081 00:37:06,659 --> 00:37:08,995 PUBLIC HEALTH DEPARTMENTS, THEIR 1082 00:37:08,995 --> 00:37:09,729 BUDGETS ARE STRAPPED. 1083 00:37:09,729 --> 00:37:12,932 IF YOU LOOK WHEN IT COMES TO 1084 00:37:12,932 --> 00:37:14,367 SCIENTIFIC INSIGHT RARELY DO YOU 1085 00:37:14,367 --> 00:37:17,203 HAVE A BUDGET FOR DISSEMINATION 1086 00:37:17,203 --> 00:37:18,304 FOR THAT SPECIFICALLY. 1087 00:37:18,304 --> 00:37:20,373 SO MORE RESEARCH IS NEEDED. 1088 00:37:20,373 --> 00:37:21,574 AND WORKFORCE DEVELOPMENT SHOULD 1089 00:37:21,574 --> 00:37:21,774 OCCUR. 1090 00:37:21,774 --> 00:37:24,177 IN OTHER WORDS, THERE'S A NEED 1091 00:37:24,177 --> 00:37:26,746 FOR NEW PROFESSIONALS WHO MAKE 1092 00:37:26,746 --> 00:37:28,381 THIS THEIR FULL-TIME JOB OR 1093 00:37:28,381 --> 00:37:29,916 PART-TIME JOB. 1094 00:37:29,916 --> 00:37:30,983 PEOPLE WHO UNDERSTAND SCIENCE 1095 00:37:30,983 --> 00:37:34,387 AND HEALTH BUT ALSO UNDERSTAND 1096 00:37:34,387 --> 00:37:37,023 HOW DISSEMINATION OCCURS. 1097 00:37:37,023 --> 00:37:39,625 I MENTIONED MARKETING 1098 00:37:39,625 --> 00:37:40,626 PROFESSIONALS, ADVERTISING 1099 00:37:40,626 --> 00:37:42,261 PROFESSIONALS, WHY NOT MORE 1100 00:37:42,261 --> 00:37:42,829 DISSEMINATION SPECIALISTS? 1101 00:37:42,829 --> 00:37:45,431 AND SHE'S SHOULD BE PEOPLE WHO 1102 00:37:45,431 --> 00:37:47,166 TRULY UNDERSTAND -- THESE SHOULD 1103 00:37:47,166 --> 00:37:50,469 BE PEOPLE WHO TRULY UNDERSTAND. 1104 00:37:50,469 --> 00:37:52,438 SOME OF THE BEST ARE ADVERTISING 1105 00:37:52,438 --> 00:37:54,507 TO PEOPLE THEY ARE VERY FAMILIAR 1106 00:37:54,507 --> 00:37:54,807 WITH. 1107 00:37:54,807 --> 00:37:56,209 THEY UNDERSTAND HOW THEY THINK. 1108 00:37:56,209 --> 00:37:57,710 SO YOU REALLY NEED TO INCLUDE 1109 00:37:57,710 --> 00:37:59,111 PEOPLE FROM COMMUNITIES WHEN IT 1110 00:37:59,111 --> 00:38:00,012 COMES TO THIS. 1111 00:38:00,012 --> 00:38:01,881 COMMUNITIES SHOULD BE HEAVILY 1112 00:38:01,881 --> 00:38:03,516 INVOLVED IN ALL ASPECTS OF 1113 00:38:03,516 --> 00:38:03,850 DISSEMINATION. 1114 00:38:03,850 --> 00:38:05,017 YOU CAN'T JUST BRING THEM IN AT 1115 00:38:05,017 --> 00:38:10,923 THE VERY END AND SAY, OH, DO YOU 1116 00:38:10,923 --> 00:38:13,893 LIKE STRATEGY A? 1117 00:38:13,893 --> 00:38:16,295 OR A-1, OR A-2, OR MAYBE A OR B, 1118 00:38:16,295 --> 00:38:18,497 BUT IT'S LIMITED. 1119 00:38:18,497 --> 00:38:19,365 YOU NEED TO ACTUALLY GET THEM 1120 00:38:19,365 --> 00:38:21,200 INVOLVED IN THE FIRST PLACE, SO 1121 00:38:21,200 --> 00:38:23,002 THE OPTIONS THAT THEY ARE 1122 00:38:23,002 --> 00:38:24,871 CONSIDERING ARE ACTUALLY VERY 1123 00:38:24,871 --> 00:38:27,974 VIABLE AND EFFECTIVE OPTIONS. 1124 00:38:27,974 --> 00:38:30,676 SO, AGAIN, IT'S VERY IMPORTANT 1125 00:38:30,676 --> 00:38:33,813 TO MAKE DISSEMINATION A TRUE 1126 00:38:33,813 --> 00:38:34,080 PRIORITY. 1127 00:38:34,080 --> 00:38:36,249 NEXT SLIDE PLEASE. 1128 00:38:36,249 --> 00:38:38,184 REALLY IN SUMMARY, I'VE GONE 1129 00:38:38,184 --> 00:38:41,487 THROUGH THE IMPORTANCE OF MAKING 1130 00:38:41,487 --> 00:38:43,489 THE END USERS THE FOCUS. 1131 00:38:43,489 --> 00:38:45,024 EVERYTHING STEMS FROM END USERS. 1132 00:38:45,024 --> 00:38:47,426 THIS IS NOT A NEW CONCEPT 1133 00:38:47,426 --> 00:38:50,730 BECAUSE BUSINESSES FOR YEARS 1134 00:38:50,730 --> 00:38:51,697 HAVE COMPLETELY UNDERSTOOD THIS. 1135 00:38:51,697 --> 00:38:55,067 IF YOU GO TO BUSINESS SCHOOL 1136 00:38:55,067 --> 00:38:56,903 CLASSES, MARKETING, ADVERTISING, 1137 00:38:56,903 --> 00:38:57,603 PRODUCT DEVELOPMENT, THEY ARE 1138 00:38:57,603 --> 00:38:59,906 ALWAYS TALKING ABOUT THE 1139 00:38:59,906 --> 00:39:00,873 CUSTOMER, CUSTOMER, CUSTOMER. 1140 00:39:00,873 --> 00:39:02,308 MANY TIMES YOU HAVE BUSINESS 1141 00:39:02,308 --> 00:39:03,509 MEETINGS, THAT'S WHAT PEOPLE ARE 1142 00:39:03,509 --> 00:39:04,610 TALKING ABOUT. 1143 00:39:04,610 --> 00:39:06,779 SO THIS IS REALLY ADAPTATION OF 1144 00:39:06,779 --> 00:39:08,214 SOMETHING THAT'S BEEN UNDERSTOOD 1145 00:39:08,214 --> 00:39:10,716 BY MANY ORGANIZATIONS AND 1146 00:39:10,716 --> 00:39:12,919 BUSINESSES FOR MANY YEARS. 1147 00:39:12,919 --> 00:39:15,955 THEY MAKE CUSTOMERS THE FOCUS. 1148 00:39:15,955 --> 00:39:18,090 SO, THAT HASN'T REALLY OCCURRED 1149 00:39:18,090 --> 00:39:19,358 TO ITS FULLEST POTENTIAL WHEN IT 1150 00:39:19,358 --> 00:39:21,427 COMES TO HEALTH AND PUBLIC 1151 00:39:21,427 --> 00:39:21,661 HEALTH. 1152 00:39:21,661 --> 00:39:23,562 SO CURRENT HEALTH AND PUBLIC 1153 00:39:23,562 --> 00:39:24,997 HEALTH DISSEMINATION APPROACHES 1154 00:39:24,997 --> 00:39:27,033 ARE PLAGUED BY MANY OF THOSE 1155 00:39:27,033 --> 00:39:28,367 MAJOR PROBLEMS. 1156 00:39:28,367 --> 00:39:31,570 WHEN YOU DO THAT, WHEN YOU 1157 00:39:31,570 --> 00:39:33,973 CONTINUE WITH SOLVING OR 1158 00:39:33,973 --> 00:39:35,708 ADJUSTING THESE PROBLEMS YOU'LL 1159 00:39:35,708 --> 00:39:36,475 HAVE UNEQUAL DISSEMINATION. 1160 00:39:36,475 --> 00:39:38,444 YOU MIGHT HAVE SOME PEOPLE THAT 1161 00:39:38,444 --> 00:39:40,212 GET IT, LIKE THEY UNDERSTAND, 1162 00:39:40,212 --> 00:39:42,515 YOU KNOW, CERTAIN HEALTH ISSUES, 1163 00:39:42,515 --> 00:39:44,350 POLICIES, INTERVENTION ALSO 1164 00:39:44,350 --> 00:39:45,117 ALREADY. 1165 00:39:45,117 --> 00:39:46,986 BUT THEN IN COMMUNITIES WHERE 1166 00:39:46,986 --> 00:39:51,791 THAT'S NOT REALLY UNDERSTOOD OR 1167 00:39:51,791 --> 00:39:52,892 THEY DON'T UNDERSTAND BACKGROUND 1168 00:39:52,892 --> 00:39:54,226 THEY MAY NOT GET THE SAME 1169 00:39:54,226 --> 00:39:56,495 BENEFITS FROM DIFFERENT HEALTH 1170 00:39:56,495 --> 00:39:57,263 POLICIES, INSIGHTS, 1171 00:39:57,263 --> 00:40:04,503 INTERVENTION, AND THAT'S WHEN 1172 00:40:04,503 --> 00:40:06,172 YOU HAVE EXISTING INEQUITIES 1173 00:40:06,172 --> 00:40:08,240 GETTING WORSE, NOT BEING 1174 00:40:08,240 --> 00:40:08,674 ADDRESSED. 1175 00:40:08,674 --> 00:40:10,209 DISSEMINATION LEADS TO MORE 1176 00:40:10,209 --> 00:40:12,945 FOCUS, TO MAKE IT FRONT AND 1177 00:40:12,945 --> 00:40:14,914 CENTER IN MANY CASES, NEED TO 1178 00:40:14,914 --> 00:40:18,084 MAKE COMMUNITIES IN TURN FRONT 1179 00:40:18,084 --> 00:40:19,185 AND CENTER BECAUSE FRONT AND 1180 00:40:19,185 --> 00:40:21,487 CENTER WHEN IT COMES TO 1181 00:40:21,487 --> 00:40:22,922 DISSEMINATION, RESEARCH AND 1182 00:40:22,922 --> 00:40:23,556 STRATEGIES, AGAIN, IT'S ALL 1183 00:40:23,556 --> 00:40:25,324 ABOUT WHO IS GOING TO USE THIS 1184 00:40:25,324 --> 00:40:26,859 INFORMATION, WHO IS GOING TO 1185 00:40:26,859 --> 00:40:29,161 ACTUALLY USE OR BE AFFECTED BY 1186 00:40:29,161 --> 00:40:30,896 THE POLICIES AND INTERVENTIONS. 1187 00:40:30,896 --> 00:40:34,400 IT JUST MAKES SENSE. 1188 00:40:34,400 --> 00:40:35,601 DISSEMINATION RESEARCH AND 1189 00:40:35,601 --> 00:40:38,804 APPROACHES SHOULD FOLLOW THE 1190 00:40:38,804 --> 00:40:40,106 SEVEN KEY PRINCIPLES. 1191 00:40:40,106 --> 00:40:43,175 AND THOSE KEY PRINCIPLES AS I 1192 00:40:43,175 --> 00:40:44,710 MENTIONED REALLY ALL OF THEM THE 1193 00:40:44,710 --> 00:40:45,911 COMMUNITY IS THE CENTER, THE 1194 00:40:45,911 --> 00:40:47,880 COMMUNITY IS THE FOCUS. 1195 00:40:47,880 --> 00:40:49,782 SO, AGAIN, IT MAKES SENSE, AND 1196 00:40:49,782 --> 00:40:56,622 NEXT SLIDE, I WANT TO GIVE 1197 00:40:56,622 --> 00:40:58,591 CREDIT TO PHICOR TEAM MEMBERS 1198 00:40:58,591 --> 00:41:00,026 WHO HELPED CONTRIBUTE TO SLIDES 1199 00:41:00,026 --> 00:41:01,093 AND IN GENERAL CONTRIBUTE TO THE 1200 00:41:01,093 --> 00:41:02,328 WORK THAT OUR TEAM DOES. 1201 00:41:02,328 --> 00:41:04,730 THIS IS A REALLY TRUE TEAM 1202 00:41:04,730 --> 00:41:06,165 EFFORT. 1203 00:41:06,165 --> 00:41:07,566 SO THANKS TO EVERYONE FOR 1204 00:41:07,566 --> 00:41:09,001 CONTRIBUTING TO THAT. 1205 00:41:09,001 --> 00:41:10,269 AND WITH THAT, WE CAN MOVE TO 1206 00:41:10,269 --> 00:41:12,038 THE NEXT SLIDE, THIS IS WHERE 1207 00:41:12,038 --> 00:41:15,007 WE'RE OPENING UP THE QUESTIONS 1208 00:41:15,007 --> 00:41:15,374 AND DISCUSSIONS. 1209 00:41:15,374 --> 00:41:17,676 BUT I THINK, AGAIN, WE WANT TO 1210 00:41:17,676 --> 00:41:19,345 EMPHASIZE THE FACT THIS IS NOT 1211 00:41:19,345 --> 00:41:20,179 SOMETHING NEW. 1212 00:41:20,179 --> 00:41:21,914 THIS IS SOMETHING THAT MANY 1213 00:41:21,914 --> 00:41:24,316 ORGANIZATIONS AND BUSINESSES AND 1214 00:41:24,316 --> 00:41:25,618 SECTORS HAVE LONG UNDERSTOOD, 1215 00:41:25,618 --> 00:41:27,920 THAT THE END USERS NEEDS TO BE 1216 00:41:27,920 --> 00:41:29,688 THE FOCUS, EVERYTHING NEEDS TO 1217 00:41:29,688 --> 00:41:31,424 STEM FROM END USERS, SO THE 1218 00:41:31,424 --> 00:41:33,692 QUESTION IS WHY AREN'T WE DOING 1219 00:41:33,692 --> 00:41:35,461 THAT MORE IN HEALTH AND PUBLIC 1220 00:41:35,461 --> 00:41:35,728 HEALTH. 1221 00:41:35,728 --> 00:41:38,097 THANK YOU FOR YOUR TIME. 1222 00:41:38,097 --> 00:41:39,632 WE'RE TRANSITIONING TO THE 1223 00:41:39,632 --> 00:41:40,032 DISCUSSION PHASE. 1224 00:41:40,032 --> 00:41:42,368 >> THANK YOU SO MUCH, DR. LEE. 1225 00:41:42,368 --> 00:41:44,003 I GOT A PREVIEW OF YOUR SLIDES 1226 00:41:44,003 --> 00:41:46,639 SO I KNEW WE WERE IN FOR AN 1227 00:41:46,639 --> 00:41:47,706 AMAZING TALK. 1228 00:41:47,706 --> 00:41:50,242 BUT THIS WAS FASCINATING, AND 1229 00:41:50,242 --> 00:41:51,744 I'M SURE OUR AUDIENCE ENJOYED 1230 00:41:51,744 --> 00:41:55,481 IT, THIS WILL BE VIDEOCAST SO 1231 00:41:55,481 --> 00:41:56,916 PEOPLE CAN VIEW IT AND HAVE 1232 00:41:56,916 --> 00:41:58,451 COLLEAGUES VIEW IT LATER ON. 1233 00:41:58,451 --> 00:41:59,785 THANK YOU SO MUCH. 1234 00:41:59,785 --> 00:42:00,686 FOLKS, PLEASE PUT YOUR QUESTIONS 1235 00:42:00,686 --> 00:42:02,621 IN THE Q&A BOX. 1236 00:42:02,621 --> 00:42:04,557 THOSE ARE THE ONLY QUESTIONS 1237 00:42:04,557 --> 00:42:06,025 WE'LL BE POSTING TO THE SPEAKER 1238 00:42:06,025 --> 00:42:08,094 AND WE ALSO WOULD REQUEST THAT 1239 00:42:08,094 --> 00:42:10,496 EVERYBODY -- THIS IS OPEN TO THE 1240 00:42:10,496 --> 00:42:11,497 PUBLIC, THIS WORKSHOP, SO WE 1241 00:42:11,497 --> 00:42:12,798 HAVE PEOPLE FROM ALL 1242 00:42:12,798 --> 00:42:13,099 BACKGROUNDS. 1243 00:42:13,099 --> 00:42:14,900 IF YOU'RE PUTTING IN A QUESTION 1244 00:42:14,900 --> 00:42:18,170 TRY TO EXPLAIN IT SO THAT THE 1245 00:42:18,170 --> 00:42:19,038 QUESTION BECOMES ACCESSIBLE TO 1246 00:42:19,038 --> 00:42:21,440 AUDIENCE AS WELL, NOT JUST THE 1247 00:42:21,440 --> 00:42:23,742 SPEAKER WHO MIGHT HAVE 1248 00:42:23,742 --> 00:42:24,743 APPROPRIATE BACKGROUND BUT NOT 1249 00:42:24,743 --> 00:42:26,278 THE ENTIRE AUDIENCE. 1250 00:42:26,278 --> 00:42:31,083 AS WE WAIT FOR MORE QUESTIONS, 1251 00:42:31,083 --> 00:42:32,051 I'LL GET STARTED. 1252 00:42:32,051 --> 00:42:34,019 ONCE OF THE PRINCIPLES WAS 1253 00:42:34,019 --> 00:42:35,354 LEVERAGING TECHNOLOGY AND A 1254 00:42:35,354 --> 00:42:36,555 RANGE OF PLATFORMS. 1255 00:42:36,555 --> 00:42:38,624 SO ARE THERE ANY TANGIBLE IDEAS 1256 00:42:38,624 --> 00:42:40,493 YOU HAVE OR YOU'VE SEEN IN YOUR 1257 00:42:40,493 --> 00:42:43,896 RESEARCH THAT YOU CAN GIVE TO 1258 00:42:43,896 --> 00:42:44,530 DISSEMINATION RESEARCHERS ABOUT 1259 00:42:44,530 --> 00:42:47,600 INCORPORATING SOCIAL MEDIA IN 1260 00:42:47,600 --> 00:42:48,434 THEIR RESEARCH EFFORTS? 1261 00:42:48,434 --> 00:42:52,204 >> UH-HUH, YEAH, SO GREAT 1262 00:42:52,204 --> 00:42:52,471 QUESTION. 1263 00:42:52,471 --> 00:42:54,740 SOCIAL MEDIA AS WE KNOW IS 1264 00:42:54,740 --> 00:42:56,475 CONSTANTLY CHANGING. 1265 00:42:56,475 --> 00:42:59,545 BUT IN MANY CASES IT'S CLEAR 1266 00:42:59,545 --> 00:43:01,847 THAT SOCIAL MEDIA IS BEING USED 1267 00:43:01,847 --> 00:43:04,016 VERY ACTIVELY AND IN SOME CASES 1268 00:43:04,016 --> 00:43:08,154 THE FIRST AND FOREMOST METHOD OF 1269 00:43:08,154 --> 00:43:08,721 DISSEMINATION FOR DIFFERENT 1270 00:43:08,721 --> 00:43:09,822 DEMOGRAPHICS, ET CETERA. 1271 00:43:09,822 --> 00:43:11,657 SO FIRST THING TO KEEP IN MIND 1272 00:43:11,657 --> 00:43:14,527 THESE DIFFERENT SOCIAL MEDIA 1273 00:43:14,527 --> 00:43:16,262 PLATFORMS ARE FAVORED BY 1274 00:43:16,262 --> 00:43:18,164 DIFFERENT TYPES OF FOLKS. 1275 00:43:18,164 --> 00:43:21,200 SO WE TALK ABOUT TIKTOK, 1276 00:43:21,200 --> 00:43:24,270 INSTAGRAM ARE REALLY THE 1277 00:43:24,270 --> 00:43:26,372 AUDIO/VISUAL MEDIA AND THEY -- 1278 00:43:26,372 --> 00:43:28,541 PEOPLE IN THEIR 20s FOR 1279 00:43:28,541 --> 00:43:30,843 INSTANCE, MANY TIMES 1280 00:43:30,843 --> 00:43:33,312 GRAVITATE -- TEENS AND 20s 1281 00:43:33,312 --> 00:43:34,180 GRAVITATE TOWARDS THOSE 1282 00:43:34,180 --> 00:43:34,446 PLATFORMS. 1283 00:43:34,446 --> 00:43:35,581 IT'S IMPORTANT TO UNDERSTAND 1284 00:43:35,581 --> 00:43:37,983 WHAT THE PLATFORMS ARE ACTUALLY 1285 00:43:37,983 --> 00:43:40,286 DOING, WHAT THEIR STRENGTHS AND 1286 00:43:40,286 --> 00:43:43,789 BENEFITS ARE, AND THEN YOU ALSO 1287 00:43:43,789 --> 00:43:44,657 SHOULD TALK TO COMMUNITIES TO 1288 00:43:44,657 --> 00:43:47,026 SAY WHAT ARE WE ACTUALLY USING. 1289 00:43:47,026 --> 00:43:50,396 DON'T ASSUME JUST BECAUSE FOR 1290 00:43:50,396 --> 00:43:52,364 INSTANCE TEENS MAY GRAVITATE TO 1291 00:43:52,364 --> 00:43:54,333 TIKTOK IT'S EQUAL ACROSS ALL 1292 00:43:54,333 --> 00:43:54,667 COMMUNITIES. 1293 00:43:54,667 --> 00:43:55,768 THERE ARE ALSO NICHE SOCIAL 1294 00:43:55,768 --> 00:43:57,503 MEDIA PLATFORMS THAT YOU MAY NOT 1295 00:43:57,503 --> 00:43:59,371 HEAR ABOUT. 1296 00:43:59,371 --> 00:44:00,506 ALSO THINGS LIKE REDDIT AND 1297 00:44:00,506 --> 00:44:03,542 OTHER THINGS, BUT THEY ARE NICHE 1298 00:44:03,542 --> 00:44:05,277 SOCIAL MEDIA APPS THAT MAYBE A 1299 00:44:05,277 --> 00:44:06,912 GIVEN COMMUNITY IS USING BECAUSE 1300 00:44:06,912 --> 00:44:08,881 THEY REALIZE THAT SOMETIMES THIS 1301 00:44:08,881 --> 00:44:10,416 CAN BE OVERWHELMING AND, OH, 1302 00:44:10,416 --> 00:44:13,919 LET'S ALL USE THIS INSTEAD. 1303 00:44:13,919 --> 00:44:15,788 NEW KIND OF FANCY PLATFORM. 1304 00:44:15,788 --> 00:44:17,056 AND, YOU KNOW, PEOPLE WANT TO 1305 00:44:17,056 --> 00:44:19,091 FEEL LIKE, OH, THIS IS SPECIAL 1306 00:44:19,091 --> 00:44:21,827 FOR ME, SO I'M JUST GOING TO USE 1307 00:44:21,827 --> 00:44:22,494 THIS. 1308 00:44:22,494 --> 00:44:23,696 I'VE SEEN SITUATIONS WHERE 1309 00:44:23,696 --> 00:44:24,897 DISSEMINATION RESEARCHERS WILL 1310 00:44:24,897 --> 00:44:27,633 GO IN AND ASSUME THAT, OH, 1311 00:44:27,633 --> 00:44:28,934 YOU'RE PROBABLY USING TWITTER OR 1312 00:44:28,934 --> 00:44:29,702 FACEBOOK, ET CETERA. 1313 00:44:29,702 --> 00:44:31,770 BUT YOU REALLY HAVE TO FIND OUT 1314 00:44:31,770 --> 00:44:33,872 WHAT ARE YOU ACTUALLY USING. 1315 00:44:33,872 --> 00:44:35,307 OH, I NEVER HEARD ABOUT THIS 1316 00:44:35,307 --> 00:44:35,507 APP. 1317 00:44:35,507 --> 00:44:37,009 YOU GO BACK AND DO SOME RESEARCH 1318 00:44:37,009 --> 00:44:40,746 ON THE APP AND SAY, OKAY, THIS 1319 00:44:40,746 --> 00:44:42,281 IS THE ONE WE'RE USING PLUS YOU 1320 00:44:42,281 --> 00:44:43,882 HAVE TO FIGURE OUT HOW THEY ARE 1321 00:44:43,882 --> 00:44:45,684 USING IT BECAUSE THERE ARE MANY 1322 00:44:45,684 --> 00:44:48,520 WAYS THAT SOMEONE CAN USE 1323 00:44:48,520 --> 00:44:49,622 INSTAGRAM, FOR INSTANCE, OR 1324 00:44:49,622 --> 00:44:54,326 TWITTER OR WHATEVER IT'S CALLED 1325 00:44:54,326 --> 00:44:55,628 THESE DAYS. 1326 00:44:55,628 --> 00:44:57,496 SO YOU -- THERE'S MANY THINGS TO 1327 00:44:57,496 --> 00:45:00,466 KNOW ABOUT THESE DIFFERENT 1328 00:45:00,466 --> 00:45:00,733 PLATFORMS. 1329 00:45:00,733 --> 00:45:01,433 >> THANK YOU. 1330 00:45:01,433 --> 00:45:02,534 THAT WAS A VERY THOROUGHLY 1331 00:45:02,534 --> 00:45:04,069 RESPONSE AND LOTS OF GOOD POINTS 1332 00:45:04,069 --> 00:45:06,138 THERE FOR US TO CONSIDER. 1333 00:45:06,138 --> 00:45:08,741 WE HAVE ANOTHER QUESTION, WHAT 1334 00:45:08,741 --> 00:45:10,309 ARE THE PREREQUISITES BEFORE 1335 00:45:10,309 --> 00:45:11,277 CONDUCTING DISSEMINATION, THE 1336 00:45:11,277 --> 00:45:12,678 LEVEL OF EVIDENCE NEEDED IN 1337 00:45:12,678 --> 00:45:16,181 TERMS OF EFFECTIVENESS OF THE 1338 00:45:16,181 --> 00:45:16,815 INTERVENTION, MESSENGER, 1339 00:45:16,815 --> 00:45:17,683 CHANNEL, DISSEMINATION STRATEGY, 1340 00:45:17,683 --> 00:45:19,385 ET CETERA AND COMPLEX 1341 00:45:19,385 --> 00:45:20,352 INTERACTIONS BETWEEN THESE 1342 00:45:20,352 --> 00:45:21,654 INGREDIENTS? 1343 00:45:21,654 --> 00:45:22,855 IT'S A BIG QUESTION. 1344 00:45:22,855 --> 00:45:24,723 >> YEAH, THAT'S A GOOD QUESTION. 1345 00:45:24,723 --> 00:45:26,925 I CAN START WITH SOME PITFALLS 1346 00:45:26,925 --> 00:45:28,027 TO BE CAREFUL ABOUT. 1347 00:45:28,027 --> 00:45:30,529 SO, IF YOU THINK ABOUT IT, 1348 00:45:30,529 --> 00:45:33,265 THERE'S DIFFERENT LEVELS OF 1349 00:45:33,265 --> 00:45:33,799 EVIDENCE. 1350 00:45:33,799 --> 00:45:35,000 THERE'S VERY GENERAL EVIDENCE 1351 00:45:35,000 --> 00:45:36,001 AND THERE'S EVIDENCE THAT 1352 00:45:36,001 --> 00:45:37,636 BECOMES MORE AND MORE SPECIFIC 1353 00:45:37,636 --> 00:45:38,704 TO A GIVEN COMMUNITY. 1354 00:45:38,704 --> 00:45:40,706 SO, IF YOU HAVE A GIVEN 1355 00:45:40,706 --> 00:45:43,309 COMMUNITY, YOU CAN JUST SAY, OH, 1356 00:45:43,309 --> 00:45:45,477 HERE IS GENERAL EVIDENCE THAT 1357 00:45:45,477 --> 00:45:46,845 SUGGESTS SOMETHING REALLY WORKS, 1358 00:45:46,845 --> 00:45:48,147 IN GENERAL. 1359 00:45:48,147 --> 00:45:48,881 OKAY. 1360 00:45:48,881 --> 00:45:52,718 BUT ONE OF THE PITFALLS DOES IT 1361 00:45:52,718 --> 00:45:54,019 WORK SPECIFICALLY FOR THAT 1362 00:45:54,019 --> 00:45:54,353 COMMUNITY? 1363 00:45:54,353 --> 00:45:56,155 YOU HAVE TO TAKE IN THE TIME 1364 00:45:56,155 --> 00:45:56,989 FACTOR. 1365 00:45:56,989 --> 00:45:59,825 LET ME GIVE A VERY EXTREME 1366 00:45:59,825 --> 00:46:00,259 EXAMPLE. 1367 00:46:00,259 --> 00:46:02,127 SAY YOU DID SOME RESEARCH AND 1368 00:46:02,127 --> 00:46:04,330 GOT SOME EVIDENCE THAT SOMETHING 1369 00:46:04,330 --> 00:46:07,066 REALLY WORKS IN THE 1930s, AND 1370 00:46:07,066 --> 00:46:08,701 YOU'RE LIKE, GREAT, OKAY, WE CAN 1371 00:46:08,701 --> 00:46:09,568 DO THAT NOW. 1372 00:46:09,568 --> 00:46:10,436 ALL RIGHT. 1373 00:46:10,436 --> 00:46:12,304 MOST PEOPLE WOULD SAY, OKAY, 1374 00:46:12,304 --> 00:46:13,405 1930s IS NOT GOING TO WORK 1375 00:46:13,405 --> 00:46:13,639 NOW. 1376 00:46:13,639 --> 00:46:15,474 YOU HAVE TO LOOK AT THE TIME 1377 00:46:15,474 --> 00:46:15,941 ELEMENT. 1378 00:46:15,941 --> 00:46:18,344 OKAY, HOW LONG HAS IT BEEN SINCE 1379 00:46:18,344 --> 00:46:20,412 THAT EVIDENCE WAS ACTUALLY 1380 00:46:20,412 --> 00:46:20,746 GENERATED? 1381 00:46:20,746 --> 00:46:23,282 IF IT'S BEEN A MONTH AGO OR TWO 1382 00:46:23,282 --> 00:46:24,917 MONTHS AGO, OKAY, YEAH, THAT'S 1383 00:46:24,917 --> 00:46:27,753 PROBABLY APPLICABLE FROM A 1384 00:46:27,753 --> 00:46:28,354 TEMPORAL STANDPOINT ALTHOUGH 1385 00:46:28,354 --> 00:46:29,855 THERE ARE THESE BIG EVENTS THAT 1386 00:46:29,855 --> 00:46:33,559 CHANGE THINGS SO WE KNOW 1387 00:46:33,559 --> 00:46:35,994 COMMUNICATION DISSEMINATION 1388 00:46:35,994 --> 00:46:36,829 CHANGED BETWEEN 2019 AND 2020, 1389 00:46:36,829 --> 00:46:39,231 YOU HAVE TO TAKE INTO ACCOUNT 1390 00:46:39,231 --> 00:46:40,833 WHAT'S ACTUALLY OCCURRED. 1391 00:46:40,833 --> 00:46:42,134 SECOND PITFALL IS ASSUMING 1392 00:46:42,134 --> 00:46:44,536 THERE'S ALL THIS PAST EVIDENCE 1393 00:46:44,536 --> 00:46:47,940 THAT WILL APPLY RIGHT NOW. 1394 00:46:47,940 --> 00:46:50,342 SO, WE'RE TALKING ABOUT 1395 00:46:50,342 --> 00:46:52,010 SPECIFICITY, WE'RE ALSO TALKING 1396 00:46:52,010 --> 00:46:52,811 ABOUT TEMPORAL LAGS IN DISTANCE 1397 00:46:52,811 --> 00:46:55,047 LIKE THAT AND WE HAVE TO LOOK 1398 00:46:55,047 --> 00:46:57,483 AT, OKAY, IS THAT -- WAS THAT 1399 00:46:57,483 --> 00:46:59,017 EVIDENCE DERIVED FROM VERY SMALL 1400 00:46:59,017 --> 00:47:01,420 SAMPLE OF THE COMMUNITY OR DOES 1401 00:47:01,420 --> 00:47:02,521 IT REALLY INCORPORATE THE ENTIRE 1402 00:47:02,521 --> 00:47:03,922 COMMUNITY OR AT LEAST DYNAMICS 1403 00:47:03,922 --> 00:47:04,923 OF THE COMMUNITY? 1404 00:47:04,923 --> 00:47:06,325 I'VE SEEN THIS HAPPEN MANY TIMES 1405 00:47:06,325 --> 00:47:09,328 WHERE PEOPLE SAY, OH, YEAH, WE 1406 00:47:09,328 --> 00:47:10,662 WENT AND INTERVIEWED TEN PEOPLE 1407 00:47:10,662 --> 00:47:12,297 IN THIS COMMUNITY AND THEY TOLD 1408 00:47:12,297 --> 00:47:15,334 US THIS BUT WHICH TEN PEOPLE DID 1409 00:47:15,334 --> 00:47:16,301 YOU ACTUALLY INTERVIEW? 1410 00:47:16,301 --> 00:47:17,970 WHAT WERE THEY TELLING YOU? 1411 00:47:17,970 --> 00:47:18,937 DID YOU STAND OUTSIDE THE COFFEE 1412 00:47:18,937 --> 00:47:20,606 SHOP AND GET THOSE FOLKS? 1413 00:47:20,606 --> 00:47:25,511 THEY COULD BE A BIASED SAMPLE OR 1414 00:47:25,511 --> 00:47:26,845 IF NOT, THEY MAY NOT BE 1415 00:47:26,845 --> 00:47:28,580 REPRESENTATIVE OF THE ENTIRE 1416 00:47:28,580 --> 00:47:29,782 COMMUNITY OR DYNAMICS, OR PEOPLE 1417 00:47:29,782 --> 00:47:30,983 CHANGE OVER TIME. 1418 00:47:30,983 --> 00:47:31,583 SO IT'S COMPLEX. 1419 00:47:31,583 --> 00:47:33,285 I THINK THE KEY THING TO 1420 00:47:33,285 --> 00:47:35,354 REMEMBER IS THESE DIFFERENT 1421 00:47:35,354 --> 00:47:37,556 DIMENSIONS WHERE THINGS CAN 1422 00:47:37,556 --> 00:47:39,958 CHANGE AND CAN SEPARATE ACTUAL 1423 00:47:39,958 --> 00:47:40,926 EVIDENCE FROM REALITY, SO YOU 1424 00:47:40,926 --> 00:47:43,762 HAVE TO KEEP THAT IN MIND. 1425 00:47:43,762 --> 00:47:46,231 >> THANK YOU, DR. LEE. 1426 00:47:46,231 --> 00:47:47,299 SO, SOMEBODY HAS ASKED WHETHER 1427 00:47:47,299 --> 00:47:49,301 THEY WILL HAVE ACCESS TO THE 1428 00:47:49,301 --> 00:47:49,935 SLIDE DECK. 1429 00:47:49,935 --> 00:47:51,703 I WANT TO REMIND EVERYONE THIS 1430 00:47:51,703 --> 00:47:53,772 IS BEING VIDEOCAST, SO YOU CAN 1431 00:47:53,772 --> 00:47:55,641 VIEW THIS ON VIDEOCAST AND 1432 00:47:55,641 --> 00:47:57,709 HAVING A SAYS TO THE SLIDES THAT 1433 00:47:57,709 --> 00:47:57,876 WAY. 1434 00:47:57,876 --> 00:47:58,911 THE FOLLOW-ON TO THAT QUESTION, 1435 00:47:58,911 --> 00:48:00,679 DR. LEE, IS THERE A DOCUMENT 1436 00:48:00,679 --> 00:48:01,980 THAT OUTLINES THE PRINCIPLES YOU 1437 00:48:01,980 --> 00:48:03,515 PROVIDED TODAY THAT WE MAY 1438 00:48:03,515 --> 00:48:05,050 ACCESS, IS THERE A PUBLICATION 1439 00:48:05,050 --> 00:48:06,485 YOU CAN POINT TO THAT YOU'VE 1440 00:48:06,485 --> 00:48:06,985 BEEN PART OF? 1441 00:48:06,985 --> 00:48:10,756 >> ONE OF THE PUBLICATIONS IS 1442 00:48:10,756 --> 00:48:13,692 THE ARTICLE IN THE JOURNAL OF 1443 00:48:13,692 --> 00:48:15,127 HEALTH COMMUNICATIONS, WHICH I 1444 00:48:15,127 --> 00:48:17,095 SHOWED A FEW SLIDES BACK. 1445 00:48:17,095 --> 00:48:18,730 SO THAT WAS PUBLISHED THIS YEAR, 1446 00:48:18,730 --> 00:48:20,599 I BELIEVE, I THINK WE'RE STILL 1447 00:48:20,599 --> 00:48:22,267 IN 2023, ALTHOUGH I ALWAYS HAVE 1448 00:48:22,267 --> 00:48:24,203 TO CHECK MY CALENDAR. 1449 00:48:24,203 --> 00:48:25,504 BUT I BELIEVE IT WAS PUBLISHED 1450 00:48:25,504 --> 00:48:27,072 EARLIER THIS YEAR. 1451 00:48:27,072 --> 00:48:30,008 SO THAT'S ONE EXAMPLE. 1452 00:48:30,008 --> 00:48:31,777 I'VE ALSO WRITTEN ABOUT 1453 00:48:31,777 --> 00:48:34,046 COMMUNICATION, HEALTH 1454 00:48:34,046 --> 00:48:34,746 COMMUNICATION, THOSE THINGS IN 1455 00:48:34,746 --> 00:48:36,815 PREVIOUS FORBES ARTICLES AND I 1456 00:48:36,815 --> 00:48:38,550 ALSO WRITE A LOT ABOUT SORT OF 1457 00:48:38,550 --> 00:48:42,187 THE PSYCHOLOGY AND THOSE THINGS 1458 00:48:42,187 --> 00:48:43,922 ABOUT COMMUNICATIONS AND A FUNNY 1459 00:48:43,922 --> 00:48:45,224 BONE TO PICK, MY BLOG. 1460 00:48:45,224 --> 00:48:47,759 THOSE ARE DIFFERENT AREAS YOU 1461 00:48:47,759 --> 00:48:49,361 CAN LOOK AT. 1462 00:48:49,361 --> 00:48:50,596 >> THANKS SO MUCH, DR. LEE. 1463 00:48:50,596 --> 00:48:52,464 THIS IS A QUESTION I THINK 1464 00:48:52,464 --> 00:48:54,099 THAT'S LEANING INTO YOUR MBA 1465 00:48:54,099 --> 00:48:54,399 BACKGROUND. 1466 00:48:54,399 --> 00:48:55,634 YOU MIGHT WANT TO BREAK IT DOWN 1467 00:48:55,634 --> 00:48:56,969 FOR THE AUDIENCE AS WELL. 1468 00:48:56,969 --> 00:49:00,772 I'LL READ IT AS POSTED. 1469 00:49:00,772 --> 00:49:03,609 WHY IS THERE B TO B AND B TO C 1470 00:49:03,609 --> 00:49:05,577 AND WHY DON'T SOME TEAM 1471 00:49:05,577 --> 00:49:07,212 UNDERSTAND TECH EXPANSE MAKES 1472 00:49:07,212 --> 00:49:09,548 ALL B TO B AND HOW CAN B TO B 1473 00:49:09,548 --> 00:49:13,685 AND B TO C BOTH USE THE CMS 1474 00:49:13,685 --> 00:49:15,754 DATASETS FOR DISSEMINATION THAT 1475 00:49:15,754 --> 00:49:16,588 INCLUDES ALTERNATIVE VIEW 1476 00:49:16,588 --> 00:49:18,290 REFERENCE BASED ON EVIDENCE. 1477 00:49:18,290 --> 00:49:20,425 BREAK IT DOWN FOR OUR AUDIENCE, 1478 00:49:20,425 --> 00:49:22,961 DR. LEE. 1479 00:49:22,961 --> 00:49:28,400 >> MAYBE IF YOU COULD REPEAT 1480 00:49:28,400 --> 00:49:29,167 THESE IN SECTIONS. 1481 00:49:29,167 --> 00:49:29,801 >> ABSOLUTELY. 1482 00:49:29,801 --> 00:49:32,304 FIRST ONE WAS WHY IS THERE B TO 1483 00:49:32,304 --> 00:49:34,806 B AND B TO C AND WHY DON'T SOME 1484 00:49:34,806 --> 00:49:36,341 PEOPLE UNDERSTAND THAT TECH 1485 00:49:36,341 --> 00:49:40,812 EXPANSE MAKES ALL HEALTH B TO B? 1486 00:49:40,812 --> 00:49:41,380 >> OKAY. 1487 00:49:41,380 --> 00:49:43,782 SO, JUST TO CLARIFY THE BUSINESS 1488 00:49:43,782 --> 00:49:45,984 LINGO, B TO B IS BUSINESS TO 1489 00:49:45,984 --> 00:49:46,451 BUSINESS. 1490 00:49:46,451 --> 00:49:49,788 WE TALK ABOUT B TO C, IT'S 1491 00:49:49,788 --> 00:49:51,023 BUSINESS TO CONSUMER. 1492 00:49:51,023 --> 00:49:55,427 SO A BIG PART IS HOW ARE YOU 1493 00:49:55,427 --> 00:49:57,229 ACTUALLY DEFINING WHAT'S A 1494 00:49:57,229 --> 00:49:59,231 BUSINESS AND WHAT'S A CONSUMER? 1495 00:49:59,231 --> 00:50:01,166 AND IN SOME FIELDS, IT CAN BE 1496 00:50:01,166 --> 00:50:02,367 VERY CLEAR. 1497 00:50:02,367 --> 00:50:06,204 LIKE FOR INSTANCE IF YOU ARE 1498 00:50:06,204 --> 00:50:07,639 CREATING A SERVICE THAT IS GOING 1499 00:50:07,639 --> 00:50:10,142 TO BE PURELY USED BY BIG 1500 00:50:10,142 --> 00:50:11,376 BUSINESSES, SO ONE EXAMPLE IS 1501 00:50:11,376 --> 00:50:13,779 SALES FORCE, SALES FORCE IS A B 1502 00:50:13,779 --> 00:50:15,414 TO B BUSINESS LARGELY BECAUSE 1503 00:50:15,414 --> 00:50:17,082 WHO IS GOING TO PURCHASE THEIR 1504 00:50:17,082 --> 00:50:19,151 PRODUCTS AND SERVICES, IT'S 1505 00:50:19,151 --> 00:50:21,019 GOING TO BIG BUSINESSES, 1506 00:50:21,019 --> 00:50:22,554 ALTHOUGH YOU MIGHT HAVE 1507 00:50:22,554 --> 00:50:26,158 INDIVIDUAL CONSUMERS BUT MAINLY 1508 00:50:26,158 --> 00:50:27,025 IT'S BIG BUSINESSES. 1509 00:50:27,025 --> 00:50:28,827 IF YOU THINK ABOUT IF I'M 1510 00:50:28,827 --> 00:50:30,963 SELLING PRODUCE, THAT'S A B TO 1511 00:50:30,963 --> 00:50:31,163 C. 1512 00:50:31,163 --> 00:50:33,465 THE CONSUMER IS GOING TO BUY 1513 00:50:33,465 --> 00:50:34,566 PRODUCE FROM ME. 1514 00:50:34,566 --> 00:50:37,402 BUT IT CAN GET VERY HAZY IN MANY 1515 00:50:37,402 --> 00:50:39,371 CASES, AND IN MANY CASES YOU 1516 00:50:39,371 --> 00:50:40,472 WILL HAVE BUSINESSES DO 1517 00:50:40,472 --> 00:50:42,240 COMBINATION OF THOSE. 1518 00:50:42,240 --> 00:50:42,474 RIGHT? 1519 00:50:42,474 --> 00:50:43,775 FOR INSTANCE, IF YOU HAVE SOME 1520 00:50:43,775 --> 00:50:45,978 OF THESE BIG TECH COMPANIES LIKE 1521 00:50:45,978 --> 00:50:47,479 MICROSOFT AND THINGS LIKE THAT, 1522 00:50:47,479 --> 00:50:48,714 THEY WILL HAVE BUSINESS ACCOUNTS 1523 00:50:48,714 --> 00:50:53,185 WHERE THEY ARE GROWING TO SET UP 1524 00:50:53,185 --> 00:50:54,252 INFRASTRUCTURE, SOFTWARE 1525 00:50:54,252 --> 00:50:55,587 INFRASTRUCTURE OR OPERATING 1526 00:50:55,587 --> 00:50:57,122 SYSTEMS FOR BIG BUSINESSES OR 1527 00:50:57,122 --> 00:50:59,191 USE DIFFERENT TIMES OF SOFTWARE, 1528 00:50:59,191 --> 00:51:02,260 BUT ALSO YOU'LL BY WORD OR 1529 00:51:02,260 --> 00:51:03,362 EXCEL, ET CETERA. 1530 00:51:03,362 --> 00:51:04,663 WHEN IT COMES TO HEALTH AND 1531 00:51:04,663 --> 00:51:07,933 PUBLIC HEALTH, YOU HAVE TO ASK 1532 00:51:07,933 --> 00:51:09,201 YOURSELF, YOU KNOW, WHO 1533 00:51:09,201 --> 00:51:11,470 BASICALLY QUALIFIES AS A 1534 00:51:11,470 --> 00:51:11,937 BUSINESS? 1535 00:51:11,937 --> 00:51:13,538 OR AN ORGANIZATION. 1536 00:51:13,538 --> 00:51:16,174 AND WHO QUALIFIES AS A CONSUMER. 1537 00:51:16,174 --> 00:51:18,577 SO IF YOU'RE TALKING ABOUT LIKE 1538 00:51:18,577 --> 00:51:21,747 AN INDIVIDUAL PATIENT, WELL, 1539 00:51:21,747 --> 00:51:24,049 TYPICALLY THAT'S CONSIDERED A 1540 00:51:24,049 --> 00:51:24,316 CONSUMER. 1541 00:51:24,316 --> 00:51:26,351 OR INDIVIDUAL PERSON IN THE 1542 00:51:26,351 --> 00:51:27,319 COMMUNITY IS CONSIDERED 1543 00:51:27,319 --> 00:51:27,619 CONSUMER. 1544 00:51:27,619 --> 00:51:30,422 YOU ALSO HAVE TO THINK, WELL, 1545 00:51:30,422 --> 00:51:32,290 THEY ARE ALSO PART OF 1546 00:51:32,290 --> 00:51:33,492 ORGANIZATIONS, MANY TIMES 1547 00:51:33,492 --> 00:51:36,962 ORGANIZATIONS WILL DO FURTHER 1548 00:51:36,962 --> 00:51:37,295 DISSEMINATION. 1549 00:51:37,295 --> 00:51:38,930 IF YOU DO DISSEMINATION FROM, 1550 00:51:38,930 --> 00:51:41,566 SAY, A HEALTH DEPARTMENT TO A 1551 00:51:41,566 --> 00:51:45,203 SCHOOL, THAT MAY BE CONSIDERED B 1552 00:51:45,203 --> 00:51:49,241 TO B OR A HEALTH DEPARTMENT TO, 1553 00:51:49,241 --> 00:51:52,611 YOU KNOW, HOSPITAL SYSTEM OR 1554 00:51:52,611 --> 00:51:53,111 SCIENTIFIC ORGANIZATION, 1555 00:51:53,111 --> 00:51:54,579 HOSPITAL SYSTEM, SO IT'S TRUE. 1556 00:51:54,579 --> 00:51:56,214 SO WE DON'T WANT TO BE 1557 00:51:56,214 --> 00:51:58,750 COMPLETELY LOCKED INTO B TO B OR 1558 00:51:58,750 --> 00:52:00,819 B TO C DESIGNATIONS, IT CAN BE A 1559 00:52:00,819 --> 00:52:04,322 COMPLEX THING. 1560 00:52:04,322 --> 00:52:06,291 BUT EASY TO SORT. 1561 00:52:06,291 --> 00:52:08,160 AT EXTREMES IT'S CLEAR BUT MANY 1562 00:52:08,160 --> 00:52:09,461 TIMES MORE HAZY. 1563 00:52:09,461 --> 00:52:10,996 AND REPEAT THE SECOND PART OF 1564 00:52:10,996 --> 00:52:11,363 THE QUESTION. 1565 00:52:11,363 --> 00:52:13,198 >> HOW CAN BUSINESS TO BUSINESS 1566 00:52:13,198 --> 00:52:15,467 AND BUSINESS TO CONSUMER BOTH 1567 00:52:15,467 --> 00:52:17,002 USE THE CMS DATASETS FOR 1568 00:52:17,002 --> 00:52:17,602 DISSEMINATION THAT INCLUDES 1569 00:52:17,602 --> 00:52:20,505 ALTERNATE VIEW THAT CAN BE 1570 00:52:20,505 --> 00:52:21,206 REFERENCED BASED ON EVIDENCE? 1571 00:52:21,206 --> 00:52:26,211 >> HOW CAN YOU USE CMS DATASETS? 1572 00:52:26,211 --> 00:52:28,180 CMS DATASETS, WE'VE USED THAT 1573 00:52:28,180 --> 00:52:29,581 FOR MODELING WORK, WHEN I USED 1574 00:52:29,581 --> 00:52:32,250 TO WORK IN BUSINESS, THOSE WERE 1575 00:52:32,250 --> 00:52:34,753 USED FREQUENTLY TO PROVIDE 1576 00:52:34,753 --> 00:52:38,790 QUOTE/UNQUOTE INTELLIGENCE TO A 1577 00:52:38,790 --> 00:52:40,659 LOT OF DIFFERENT PRODUCT AND 1578 00:52:40,659 --> 00:52:41,526 SERVICE PROVIDERS, TALKING ABOUT 1579 00:52:41,526 --> 00:52:47,432 FOR INSTANCE HEALTH CARE 1580 00:52:47,432 --> 00:52:48,233 SYSTEMS, PHARMACEUTICAL 1581 00:52:48,233 --> 00:52:49,401 COMPANIES, MEDICAL DEVICE 1582 00:52:49,401 --> 00:52:50,268 COMPANIES FREQUENTLY USING THOSE 1583 00:52:50,268 --> 00:52:53,105 THINGS TO UNDERSTAND WHAT THEIR 1584 00:52:53,105 --> 00:52:57,175 MARKET IS AND WHERE TO TARGET 1585 00:52:57,175 --> 00:52:58,944 PRODUCTS AND SERVICES. 1586 00:52:58,944 --> 00:53:01,847 CMS, ALL THE DATASETS 1587 00:53:01,847 --> 00:53:02,848 ESSENTIALLY ARE PROVIDING WHERE 1588 00:53:02,848 --> 00:53:12,824 ARE PEOPLE SPENDING MONEY IN 1589 00:53:12,824 --> 00:53:17,195 TERMS OF SERVICES, VERY 1590 00:53:17,195 --> 00:53:18,130 IMPORTANT INFORMATION, YOU CAN 1591 00:53:18,130 --> 00:53:25,003 GET THAT FROM GEOGRAPHIC 1592 00:53:25,003 --> 00:53:25,303 STANDPOINT. 1593 00:53:25,303 --> 00:53:27,172 ONE THING THAT'S MISSING ARE 1594 00:53:27,172 --> 00:53:28,039 CIRCUMSTANCES AND CONTEXT. 1595 00:53:28,039 --> 00:53:30,041 SO YOU HAVE TO FIND SOME WAY OF 1596 00:53:30,041 --> 00:53:32,110 LINKING THOSE TO OTHER TYPES OF 1597 00:53:32,110 --> 00:53:34,613 DATASETS TO UNDERSTAND WHAT'S 1598 00:53:34,613 --> 00:53:35,714 ACTUALLY -- WHAT COMMUNITIES ARE 1599 00:53:35,714 --> 00:53:37,349 THEY ACTUALLY PART OF. 1600 00:53:37,349 --> 00:53:39,217 YOU SHOULDN'T RELY SOLELY ON CMS 1601 00:53:39,217 --> 00:53:39,417 DATA. 1602 00:53:39,417 --> 00:53:40,886 YOU HAVE TO FIND WAYS TO BRIDGE 1603 00:53:40,886 --> 00:53:42,320 AND LINK TO OTHER TYPES OF DATA 1604 00:53:42,320 --> 00:53:44,956 SO YOU CAN GET THE FULL PICTURE. 1605 00:53:44,956 --> 00:53:47,659 OTHERWISE YOU'LL BE IN A SIMILAR 1606 00:53:47,659 --> 00:53:48,860 SITUATION SAYING, OKAY, ALL 1607 00:53:48,860 --> 00:53:51,129 MALES ARE LIKE THIS, OR ALL 1608 00:53:51,129 --> 00:53:53,565 MALES OVER 65 ARE LIKE THIS, OR 1609 00:53:53,565 --> 00:53:55,200 ALL PEOPLE OF CERTAIN 1610 00:53:55,200 --> 00:53:56,401 DEMOGRAPHIC ARE LIKE THAT, YOU 1611 00:53:56,401 --> 00:53:58,570 WANT TO AVOID DOING THAT. 1612 00:53:58,570 --> 00:53:59,471 >> ABSOLUTELY. 1613 00:53:59,471 --> 00:54:00,405 YOU'RE RIGHT ABOUT DIFFERENT 1614 00:54:00,405 --> 00:54:01,339 DIMENSIONS OF DATA. 1615 00:54:01,339 --> 00:54:03,308 THERE'S A LOT OF DATA THAT'S 1616 00:54:03,308 --> 00:54:04,509 AVAILABLE AT THE COMMUNITY 1617 00:54:04,509 --> 00:54:07,579 LEVEL, IN TERMS OF GEOGRAPHY, 1618 00:54:07,579 --> 00:54:08,013 DEMOGRAPHICS, SOCIAL 1619 00:54:08,013 --> 00:54:12,384 DETERMINANTS OF HEALTH THAT CAN 1620 00:54:12,384 --> 00:54:13,585 BE COMBINED WITH CMS DATA TO 1621 00:54:13,585 --> 00:54:16,388 PAINT A FULLER PICTURE. 1622 00:54:16,388 --> 00:54:17,255 ANOTHER QUESTION. 1623 00:54:17,255 --> 00:54:18,290 THANK YOU, THERE'S A LOT OF 1624 00:54:18,290 --> 00:54:20,358 QUESTIONS ROLLING IN. 1625 00:54:20,358 --> 00:54:22,127 YOU MENTIONED DYNAMIC SYSTEM 1626 00:54:22,127 --> 00:54:22,460 MODELS. 1627 00:54:22,460 --> 00:54:25,497 ARE THERE OPEN TOOLS THAT USE 1628 00:54:25,497 --> 00:54:26,231 MODELS SPECIFICALLY FOR 1629 00:54:26,231 --> 00:54:27,465 DISSEMINATION IN HEALTH CARE? 1630 00:54:27,465 --> 00:54:29,334 IS INFORMATION USED IN SUCH 1631 00:54:29,334 --> 00:54:31,303 MODELS DYNAMIC OR NOT BEING 1632 00:54:31,303 --> 00:54:32,737 CAPTURED IN DATA REPOSITORIES? 1633 00:54:32,737 --> 00:54:34,906 AND CAN YOU NAME SUCH 1634 00:54:34,906 --> 00:54:36,208 REPOSITORIES? 1635 00:54:36,208 --> 00:54:37,309 IN THE ERA OF A.I. IT'S 1636 00:54:37,309 --> 00:54:38,643 IMPORTANT TO CAPTURE DATA SO 1637 00:54:38,643 --> 00:54:40,712 A.I. CAN CONTINUE BEING TRAINED 1638 00:54:40,712 --> 00:54:44,082 TO IMPROVE PRECISION OF 1639 00:54:44,082 --> 00:54:44,683 PREDICTIVE AND PRESCRIPTIVE 1640 00:54:44,683 --> 00:54:44,950 ANALYTICS. 1641 00:54:44,950 --> 00:54:46,084 >> SO THIS IS A GOOD QUESTION. 1642 00:54:46,084 --> 00:54:47,819 THIS IS ANOTHER AREA WHERE 1643 00:54:47,819 --> 00:54:52,090 THERE'S A HUGE GAP. 1644 00:54:52,090 --> 00:54:53,892 SO MANY BUSINESSES FOR MANY 1645 00:54:53,892 --> 00:54:56,494 YEARS HAVE BEEN USING 1646 00:54:56,494 --> 00:54:57,596 COMPUTATIONAL APPROACHES OR 1647 00:54:57,596 --> 00:54:59,030 TECHNIQUES TO HELP FACILITATE 1648 00:54:59,030 --> 00:55:03,335 THEIR ADVERTISING AND MARKETING. 1649 00:55:03,335 --> 00:55:05,503 SO, WE KNOW THAT DIFFERENT TYPES 1650 00:55:05,503 --> 00:55:10,642 OF SOCIAL MEDIA PLATFORMS LIKE 1651 00:55:10,642 --> 00:55:14,079 FACEBOOK, INSTAGRAM, ET CETERA, 1652 00:55:14,079 --> 00:55:17,649 THEY WILL CULL STATISTICS FROM 1653 00:55:17,649 --> 00:55:20,518 USERS AND USE A.I. ALGORITHMS TO 1654 00:55:20,518 --> 00:55:22,053 HELP PRESENT ADVERTISING AND 1655 00:55:22,053 --> 00:55:24,556 INFORMING TO DIFFERENT USERS AND 1656 00:55:24,556 --> 00:55:25,857 ALSO SELL THIS INFORMATION TO, 1657 00:55:25,857 --> 00:55:28,059 YOU KNOW, OTHER COMPANIES WHICH 1658 00:55:28,059 --> 00:55:30,362 WILL DO ANALYTICS AS WELL. 1659 00:55:30,362 --> 00:55:32,530 SO, THAT'S BEEN DONE FOR YEARS 1660 00:55:32,530 --> 00:55:33,531 BY MANY BUSINESSES. 1661 00:55:33,531 --> 00:55:36,134 AND BUT A LOT LESS SO IN HEALTH 1662 00:55:36,134 --> 00:55:37,135 AND PUBLIC HEALTH. 1663 00:55:37,135 --> 00:55:41,640 SO THEREFORE THAT IS A HUGE GAP. 1664 00:55:41,640 --> 00:55:43,041 I CAN POINT TO THINGS THAT 1665 00:55:43,041 --> 00:55:44,242 BUSINESSES ARE USING BUT THOSE 1666 00:55:44,242 --> 00:55:49,814 ARE NOT OPEN SOURCE, THOSE ARE 1667 00:55:49,814 --> 00:55:50,448 PROPRIETARY, THEY DON'T REVEAL 1668 00:55:50,448 --> 00:55:52,217 DO YOU HAVE TO PAY THOUSANDS OF 1669 00:55:52,217 --> 00:55:54,185 DOLLARS BECAUSE THEY KNOW HOW 1670 00:55:54,185 --> 00:55:55,620 VALUABLE IT IS BUT WITH HEALTH 1671 00:55:55,620 --> 00:55:56,755 AND PUBLIC HEALTH THERE WAS A 1672 00:55:56,755 --> 00:55:59,224 LACK OF OPEN SOURCE AVAILABLE 1673 00:55:59,224 --> 00:56:01,526 MODELS AND ALGORITHMS THAT CAN 1674 00:56:01,526 --> 00:56:04,162 BE USED TO HELP ASSIST 1675 00:56:04,162 --> 00:56:05,130 DISSEMINATION, SO THAT'S A 1676 00:56:05,130 --> 00:56:08,667 SIGNIFICANT RESEARCH GAP. 1677 00:56:08,667 --> 00:56:09,401 >> ABSOLUTELY. 1678 00:56:09,401 --> 00:56:10,402 THANK YOU. 1679 00:56:10,402 --> 00:56:12,037 ONE LAST QUESTION, THANK YOU FOR 1680 00:56:12,037 --> 00:56:12,704 YOUR TIME. 1681 00:56:12,704 --> 00:56:14,439 I KNOW YOU'VE BEEN TALKING FOR A 1682 00:56:14,439 --> 00:56:15,106 LONG TIME. 1683 00:56:15,106 --> 00:56:17,175 WE WANT TO MAKE USE OF THIS 1684 00:56:17,175 --> 00:56:18,610 OPPORTUNITY TO ASK YOU 1685 00:56:18,610 --> 00:56:18,877 QUESTIONS. 1686 00:56:18,877 --> 00:56:21,012 SO LAST QUESTION I HAVE FOR YOU 1687 00:56:21,012 --> 00:56:22,747 TODAY IS IN YOUR WRITING FOR 1688 00:56:22,747 --> 00:56:24,616 FORBES AND BLOG IN PSYCHOLOGY 1689 00:56:24,616 --> 00:56:26,351 TODAY, FUNNY BONE TO PARTICULAR, 1690 00:56:26,351 --> 00:56:27,652 YOU DELVE INTO HEALTH AND OTHER 1691 00:56:27,652 --> 00:56:28,887 TOPICS OF INTEREST TO THE PUBLIC 1692 00:56:28,887 --> 00:56:29,854 AT LARGE. 1693 00:56:29,854 --> 00:56:32,590 WHAT TYPE OF IMPACT ON PUBLIC 1694 00:56:32,590 --> 00:56:34,125 HEALTH KNOWLEDGE, ATTITUDES, AND 1695 00:56:34,125 --> 00:56:35,760 BEHAVIORS DO YOU FEEL THESE 1696 00:56:35,760 --> 00:56:38,496 METHODS OF COMMUNICATING ABOUT 1697 00:56:38,496 --> 00:56:44,536 HEALTH AND SCIENCE HAVE AND 1698 00:56:44,536 --> 00:56:45,537 SHOULD BE MORE EFFORT? 1699 00:56:45,537 --> 00:56:47,272 >> WITH LATTER QUESTION, 1700 00:56:47,272 --> 00:56:47,572 ABSOLUTELY. 1701 00:56:47,572 --> 00:56:50,241 IT STRUCK ME WHEN I STARTED 1702 00:56:50,241 --> 00:56:52,978 WRITING FOR THE GENERAL MEDIA, 1703 00:56:52,978 --> 00:56:56,481 HOW QUICKLY I GOT FEEDBACK AND 1704 00:56:56,481 --> 00:56:59,084 HOW FAR A LOT OF THIS 1705 00:56:59,084 --> 00:57:00,051 INFORMATION FLOWED. 1706 00:57:00,051 --> 00:57:03,154 PREVIOUSLY I HAD WORKED IN 1707 00:57:03,154 --> 00:57:06,224 DIFFERENT BUSINESS AREAS, 1708 00:57:06,224 --> 00:57:08,426 START-UP WORLD, FINANCE, AND 1709 00:57:08,426 --> 00:57:11,162 THEN WORKED IN ACADEMIA, 1710 00:57:11,162 --> 00:57:12,697 RESEARCH, PUBLISH SCIENTIFIC 1711 00:57:12,697 --> 00:57:13,565 PUBLICATIONS. 1712 00:57:13,565 --> 00:57:15,100 SO I HAVE PERSPECTIVE TO COMPARE 1713 00:57:15,100 --> 00:57:17,268 HOW QUICKLY THINGS MOVE AROUND. 1714 00:57:17,268 --> 00:57:20,605 AND HOW QUICKLY INFORMATION GETS 1715 00:57:20,605 --> 00:57:21,139 OUT. 1716 00:57:21,139 --> 00:57:24,642 AND IT WAS STRIKING HOW YOU'LL 1717 00:57:24,642 --> 00:57:25,643 HAVE RANDOM PEOPLE, SOMETIMES 1718 00:57:25,643 --> 00:57:27,045 VERY WELL KNOWN PEOPLE REACH OUT 1719 00:57:27,045 --> 00:57:29,047 AND CONTACT YOU. 1720 00:57:29,047 --> 00:57:30,215 OH, I READ THIS. 1721 00:57:30,215 --> 00:57:32,684 EITHER I HAVE FURTHER QUESTIONS 1722 00:57:32,684 --> 00:57:35,820 OR, YOU KNOW, I HAVE A STORY OF 1723 00:57:35,820 --> 00:57:37,055 INTEREST, IF YOU'RE INTERESTED 1724 00:57:37,055 --> 00:57:38,790 IN COVERING OR TALKING ABOUT 1725 00:57:38,790 --> 00:57:39,324 THIS. 1726 00:57:39,324 --> 00:57:40,658 SO WE CAN'T UNDERESTIMATE HOW 1727 00:57:40,658 --> 00:57:43,695 FAR THINGS CAN REACH WHEN IT 1728 00:57:43,695 --> 00:57:45,263 COMES TO, YOU KNOW, GENERAL 1729 00:57:45,263 --> 00:57:46,331 MEDIA AND THINGS LIKE THAT. 1730 00:57:46,331 --> 00:57:48,633 IT'S A BIG PART OF OUR LIVES. 1731 00:57:48,633 --> 00:57:50,368 I THINK TO OVERLOOK THAT WHEN IT 1732 00:57:50,368 --> 00:57:51,936 COMES TO DISSEMINATION IS 1733 00:57:51,936 --> 00:57:56,608 OVERLOOKING A HUGE PART OF 1734 00:57:56,608 --> 00:57:59,010 DISSEMINATION, AND IT ALSO 1735 00:57:59,010 --> 00:58:05,483 HELPS -- IT CAN BE VERY ACTIVE. 1736 00:58:05,483 --> 00:58:06,351 I'M FREQUENTLY GETTING FEEDBACK, 1737 00:58:06,351 --> 00:58:07,752 SOMETIMES YOU MISS THE MARK, YOU 1738 00:58:07,752 --> 00:58:09,421 WRITE SOMETHING AND SOMEONE WILL 1739 00:58:09,421 --> 00:58:10,422 SAY, OH, YOU DIDN'T CONSIDER 1740 00:58:10,422 --> 00:58:13,925 THIS, ET CETERA. 1741 00:58:13,925 --> 00:58:15,994 SO I CONSIDER IT A VERY ACTIVE 1742 00:58:15,994 --> 00:58:18,563 THINK, A LEARNING EXPERIENCE. 1743 00:58:18,563 --> 00:58:20,799 YOU CAN'T GO INTO WRITING OR ANY 1744 00:58:20,799 --> 00:58:21,733 TYPE OF DISSEMINATION ASSUMING 1745 00:58:21,733 --> 00:58:22,534 YOU KNOW EVERYTHING. 1746 00:58:22,534 --> 00:58:24,736 IT'S THE WORST THING CAN YOU DO, 1747 00:58:24,736 --> 00:58:27,038 JUST SAYING I KNOW EVERYTHING, I 1748 00:58:27,038 --> 00:58:27,672 UNDERSTAND EVERYTHING. 1749 00:58:27,672 --> 00:58:29,007 YOU HAVE TO SAY THIS IS A 1750 00:58:29,007 --> 00:58:30,942 LEARNING PROCESS, THIS IS WHY 1751 00:58:30,942 --> 00:58:32,277 I'M GOING TO SHARE IN TERMS OF 1752 00:58:32,277 --> 00:58:34,312 MIGHT HAVE UNDERSTANDING OF 1753 00:58:34,312 --> 00:58:37,182 THINGS AND IN TERMS OF WHAT I 1754 00:58:37,182 --> 00:58:38,083 UNDERSTAND, EVIDENCE TO BE, BUT 1755 00:58:38,083 --> 00:58:41,019 YOU HAVE TO BE VERY OPEN TO 1756 00:58:41,019 --> 00:58:43,421 LEARN AND EVOLVE AND EVOLVE WHAT 1757 00:58:43,421 --> 00:58:44,422 YOU'RE ACTUALLY DOING. 1758 00:58:44,422 --> 00:58:46,825 SO THE SHORT ANSWER IS YES, 1759 00:58:46,825 --> 00:58:48,159 ABSOLUTELY IMPORTANT. 1760 00:58:48,159 --> 00:58:50,462 I FEEL THAT JUST BASED ON 1761 00:58:50,462 --> 00:58:51,129 FEEDBACK AND THINGS THAT I'VE 1762 00:58:51,129 --> 00:58:54,399 SEEN THAT YOU CAN HAVE A 1763 00:58:54,399 --> 00:58:55,700 SIGNIFICANT IMPACT AND SO THAT'S 1764 00:58:55,700 --> 00:58:59,437 BEEN A VERY FUN PART OF WRITING 1765 00:58:59,437 --> 00:59:00,405 FOR THE GENERAL MEDIA. 1766 00:59:00,405 --> 00:59:01,840 >> THANK YOU SO MUCH, DR. LEE. 1767 00:59:01,840 --> 00:59:03,374 ONE OF THE POINTS I HEARD FROM 1768 00:59:03,374 --> 00:59:05,443 YOUR TALK TODAY, THE WAY YOU 1769 00:59:05,443 --> 00:59:06,878 RESPONDED TO QUESTIONS, 1770 00:59:06,878 --> 00:59:12,117 IMPORTANCE OF MULTI-DISCIPLINARY 1771 00:59:12,117 --> 00:59:12,884 TEAMS WHICH MIGHT PEOPLE WITH 1772 00:59:12,884 --> 00:59:14,319 SOCIAL MEDIA EXPERIENCE OR 1773 00:59:14,319 --> 00:59:16,488 JOURNALIST WITH ACCESS TO 1774 00:59:16,488 --> 00:59:17,922 GENERAL MEDIA PLATFORMS AND 1775 00:59:17,922 --> 00:59:18,690 UNDERSTAND WHAT YOU'VE MANAGED 1776 00:59:18,690 --> 00:59:21,159 TO DO BECAUSE YOU'VE ENTERED 1777 00:59:21,159 --> 00:59:22,327 THAT FORAY AND SEEN WHAT YOUR 1778 00:59:22,327 --> 00:59:23,194 EXPERIENCE WAS LIKE. 1779 00:59:23,194 --> 00:59:27,132 THAT'S ONE THING I'M TAKING AWAY 1780 00:59:27,132 --> 00:59:27,465 FROM. 1781 00:59:27,465 --> 00:59:29,567 DR. LEE, THERE'S LOTS OF AMAZING 1782 00:59:29,567 --> 00:59:30,768 COMMENTS, AND THANK YOUS FROM 1783 00:59:30,768 --> 00:59:32,837 THE CHAT YOU CAN LOOK AT, AT 1784 00:59:32,837 --> 00:59:33,505 YOUR LEISURE. 1785 00:59:33,505 --> 00:59:37,876 BUT WE'LL LET YOU GO. 1786 00:59:37,876 --> 00:59:39,410 GEORGE MENSAH, WOULD YOU LIKE TO 1787 00:59:39,410 --> 00:59:40,945 MAKE A COMMENT BEFORE LUNCH 1788 00:59:40,945 --> 00:59:41,246 BREAK? 1789 00:59:41,246 --> 00:59:41,913 YOU'RE OFF MUTE. 1790 00:59:41,913 --> 00:59:43,047 >> NO, I WAS THRILLED. 1791 00:59:43,047 --> 00:59:44,315 THIS HAS BEEN FANTASTIC. 1792 00:59:44,315 --> 00:59:45,650 SO THANK YOU VERY MUCH. 1793 00:59:45,650 --> 00:59:49,921 I'LL LET YOU CONTINUE WITH YOUR 1794 00:59:49,921 --> 00:59:50,121 PLAN. 1795 00:59:50,121 --> 00:59:52,190 >> GEORGE IS OUR CENTER 1796 00:59:52,190 --> 00:59:52,957 DIRECTOR. 1797 00:59:52,957 --> 00:59:54,359 WE PLAY FAVORITES ALLOWING HIM 1798 00:59:54,359 --> 00:59:55,493 TO UNMUTE. 1799 00:59:55,493 --> 00:59:57,362 THANK YOU SO MUCH, DR. LEE. 1800 00:59:57,362 --> 00:59:59,097 YOU AND CARA LEWIS HAVE REALLY 1801 00:59:59,097 --> 01:00:00,632 KICKED OFF THIS WORKSHOP 1802 01:00:00,632 --> 01:00:00,899 AMAZINGLY. 1803 01:00:00,899 --> 01:00:02,800 I WANT TO LET OUR AUDIENCE KNOW 1804 01:00:02,800 --> 01:00:05,136 WE'LL TAKE A QUICK LUNCH BREAK. 1805 01:00:05,136 --> 01:00:09,174 WE'LL JOIN AGAIN AT 12:30 WITH 1806 01:00:09,174 --> 01:00:13,244 THE FIRST OF FOUR PANELS, A BUSY 1807 01:00:13,244 --> 01:00:14,546 AFTERNOON WITH BREAKS BUILT 1808 01:00:14,546 --> 01:00:19,150 BEFORE EACH PANEL TO TAKE CARE 1809 01:00:19,150 --> 01:00:20,585 OF YOURSELF. 1810 01:00:20,585 --> 01:00:21,819 FIRST PANEL, FIRST ONE, PROMPTLY 1811 01:00:21,819 --> 01:00:24,956 AT 12:30 P.M., FOCUSED ON 1812 01:00:24,956 --> 01:00:27,158 UNDERSTANDING YOUR AUDIENCE, 1813 01:00:27,158 --> 01:00:28,293 EACH PANELS INCLUDES AMAZING 1814 01:00:28,293 --> 01:00:31,296 EXPERTS TALKING A LOT ABOUT SOME 1815 01:00:31,296 --> 01:00:32,730 THEMES DR. LEE POINTED TO. 1816 01:00:32,730 --> 01:00:34,899 GREAT WAY TO START THE MORNING. 1817 01:00:34,899 --> 01:00:37,202 I'LL LET EVERYBODY GO AND GET 1818 01:00:37,202 --> 01:00:37,402 LUNCH. 1819 01:00:37,402 --> 01:00:40,405 THANK YOU AGAIN, DR. LEE AND DR. 1820 01:00:40,405 --> 01:00:42,373 LEWIS FOR STARTING US OFF. 1821 01:00:42,373 --> 01:00:42,707 THANK YOU. 1822 01:00:42,707 --> 01:00:46,223 THANK YOU. 1823 01:00:46,223 --> 01:00:47,624 ALL RIGHT, FOLKS, HOPE 1824 01:00:47,624 --> 01:00:49,660 EVERYBODY HAD A CHANCE TO GET 1825 01:00:49,660 --> 01:00:51,628 SOME LUNCH AND GET BACK TO OUR 1826 01:00:51,628 --> 01:00:53,797 WORK OF THIS AFTERNOON, WHICH AS 1827 01:00:53,797 --> 01:00:55,599 I'VE MENTIONED INCLUDES FOUR 1828 01:00:55,599 --> 01:00:57,134 PANELS, STARTING WITH THIS FIRST 1829 01:00:57,134 --> 01:00:58,001 ONE. 1830 01:00:58,001 --> 01:00:59,603 WE'LL BE ENDING AT FIVE WITH OUR 1831 01:00:59,603 --> 01:01:00,103 LAST ONE. 1832 01:01:00,103 --> 01:01:02,372 A LOT OF WORK SLATED FOR THIS 1833 01:01:02,372 --> 01:01:05,876 AFTERNOON BUT HOPING TO GIVE 1834 01:01:05,876 --> 01:01:06,443 EVERYBODY 10-MINUTE BREAKS 1835 01:01:06,443 --> 01:01:07,277 THROUGHOUT THE DAY TO TAKE CARE 1836 01:01:07,277 --> 01:01:09,146 OF YOUR NEEDS AS WELL AS BE ABLE 1837 01:01:09,146 --> 01:01:12,916 TO FOLLOW ALONG WITH OUR AGENDA. 1838 01:01:12,916 --> 01:01:14,551 WITH THAT, GOOD AFTERNOON. 1839 01:01:14,551 --> 01:01:15,519 WE'RE LOOKING FORWARD TO 1840 01:01:15,519 --> 01:01:17,154 LAUNCHING INTO THE FIRST PANEL 1841 01:01:17,154 --> 01:01:19,489 DISCUSSIONS FOR THE DAY, FOCUSED 1842 01:01:19,489 --> 01:01:20,991 ON DISCUSSING THE IMPORTANCE OF 1843 01:01:20,991 --> 01:01:22,292 KNOWING AND UNDERSTANDING YOUR 1844 01:01:22,292 --> 01:01:24,261 AUDIENCE OR YOUR COMMUNITY IN 1845 01:01:24,261 --> 01:01:25,362 THE CONTEXT OF DISSEMINATION 1846 01:01:25,362 --> 01:01:25,696 RESEARCH. 1847 01:01:25,696 --> 01:01:27,764 THE PANEL WILL BE FOLLOWED BY 1848 01:01:27,764 --> 01:01:28,966 MODERATED Q&A, PLEASE POP IN 1849 01:01:28,966 --> 01:01:31,268 YOUR QUESTIONS IN THE Q&A BOX AT 1850 01:01:31,268 --> 01:01:33,103 ANY TIME DURING THE PANEL 1851 01:01:33,103 --> 01:01:33,737 SESSIONS. 1852 01:01:33,737 --> 01:01:35,305 I'D LIKE TO REMIND EVERYONE WE 1853 01:01:35,305 --> 01:01:36,506 WILL ONLY BE ADDRESSING 1854 01:01:36,506 --> 01:01:40,110 QUESTIONS POSTED IN THE Q&A BOX, 1855 01:01:40,110 --> 01:01:41,111 SPEAKERS AND PANELISTS, POST 1856 01:01:41,111 --> 01:01:42,646 THEM AT ANY POINT IN THE PANEL 1857 01:01:42,646 --> 01:01:45,782 SESSION AND WE'LL GET TO THEM. 1858 01:01:45,782 --> 01:01:49,519 AVOID POSTING QUESTIONS IN THE 1859 01:01:49,519 --> 01:01:51,822 CHAT, IT'S HARD TO LOCATE THEM. 1860 01:01:51,822 --> 01:01:54,491 YOU CAN USE THEM FOR COMMENTS. 1861 01:01:54,491 --> 01:01:56,460 WE'LL NOT ALLOW THE AUDIENCE TO 1862 01:01:56,460 --> 01:01:59,496 UNMUTE DUE TO TIME CONSTRAINTS 1863 01:01:59,496 --> 01:02:01,365 AND AVOID POTENTIAL TECHNICAL 1864 01:02:01,365 --> 01:02:02,366 DIFFICULTIES. 1865 01:02:02,366 --> 01:02:04,001 MOVING TO THE PANEL, FIRST 1866 01:02:04,001 --> 01:02:05,636 PANEL, DISSEMINATION IS THE 1867 01:02:05,636 --> 01:02:07,404 STRATEGIC COMMUNICATION OF 1868 01:02:07,404 --> 01:02:08,805 INFORMATION ABOUT EVIDENCE-BASED 1869 01:02:08,805 --> 01:02:09,573 INTERVENTIONS TO SPECIFIC 1870 01:02:09,573 --> 01:02:11,308 POPULATIONS, WITH THE GOAL OF 1871 01:02:11,308 --> 01:02:14,177 IMPROVING THEIR HEALTH AND 1872 01:02:14,177 --> 01:02:14,811 WELL-BEING. 1873 01:02:14,811 --> 01:02:16,013 GIVEN SUCCESSFUL HEALTH 1874 01:02:16,013 --> 01:02:16,680 COMMUNICATION AND DISSEMINATION 1875 01:02:16,680 --> 01:02:19,082 AIMS TO IMPROVE HEALTH OF 1876 01:02:19,082 --> 01:02:20,317 INDIVIDUALS AND COMMUNITIES, 1877 01:02:20,317 --> 01:02:21,918 APPROPRIATE AND TIMELY COMMUNITY 1878 01:02:21,918 --> 01:02:23,020 ENGAGEMENT AND PARTICIPATION ARE 1879 01:02:23,020 --> 01:02:26,089 KEY TO THE SUCCESS OF ANY HEALTH 1880 01:02:26,089 --> 01:02:27,090 COMMUNICATION OR DISSEMINATION 1881 01:02:27,090 --> 01:02:31,461 PROJECT AND CAMPAIGN. 1882 01:02:31,461 --> 01:02:34,865 THIS FIRST PANEL WILL EXPLORE 1883 01:02:34,865 --> 01:02:35,632 HOW COMMUNITY ENGAGED 1884 01:02:35,632 --> 01:02:37,200 DISSEMINATION RESEARCH CAN BE 1885 01:02:37,200 --> 01:02:38,035 CENTERED AROUND COMMUNITIES THEY 1886 01:02:38,035 --> 01:02:43,407 ARE MEANT TO BENEFIT, WITH A 1887 01:02:43,407 --> 01:02:45,575 PANEL OF EXPERTS TO TALK ABOUT 1888 01:02:45,575 --> 01:02:48,011 THE IMPORTANCE OF AUDIENCE AND 1889 01:02:48,011 --> 01:02:49,646 COMMUNITY-CENTERED PLANNING AND 1890 01:02:49,646 --> 01:02:50,847 OUTREACH AND DISSEMINATION 1891 01:02:50,847 --> 01:02:51,114 RESEARCH. 1892 01:02:51,114 --> 01:02:53,383 I'D LIKE TO INTRODUCE THE PANEL 1893 01:02:53,383 --> 01:02:53,617 QUICKLY. 1894 01:02:53,617 --> 01:02:57,988 FOR DETAILS LOOK AT THE PROGRAM 1895 01:02:57,988 --> 01:02:58,422 BOOKLET. 1896 01:02:58,422 --> 01:03:00,924 WE HAVE AMANDA BOYD, CO-DIRECTOR 1897 01:03:00,924 --> 01:03:02,693 FOR INSTITUTE FOR RESEARCH AND 1898 01:03:02,693 --> 01:03:03,593 EDUCATION TO ADVANCE COMMUNITY 1899 01:03:03,593 --> 01:03:11,335 HEALTH AT WASHINGTON STATE 1900 01:03:11,335 --> 01:03:12,636 UNIVERSITY. 1901 01:03:12,636 --> 01:03:13,904 WE HAVE MYLYNDA MASSART, 1902 01:03:13,904 --> 01:03:16,606 ASSISTANT PROFESSOR AT 1903 01:03:16,606 --> 01:03:19,209 UNIVERSITY OF PITTSBURGH. 1904 01:03:19,209 --> 01:03:20,744 KAREN CALHOUN, COMMUNITY ENGAGED 1905 01:03:20,744 --> 01:03:21,945 RESEARCH PROGRAM OFFICER WITH 1906 01:03:21,945 --> 01:03:23,246 UNIVERSITY OF MICHIGAN INSTITUTE 1907 01:03:23,246 --> 01:03:29,486 FOR CLINICAL AND HEALTH 1908 01:03:29,486 --> 01:03:31,088 RESEARCH. 1909 01:03:31,088 --> 01:03:32,255 AND DMITRY KHODYAKOV, SENIOR 1910 01:03:32,255 --> 01:03:33,657 SCIENTIST AT RAND, CO-DIRECTOR 1911 01:03:33,657 --> 01:03:35,659 OF RAND CENTER FOR QUALITATIVE 1912 01:03:35,659 --> 01:03:39,796 AND MIXED METHODS, PROFESSOR OF 1913 01:03:39,796 --> 01:03:50,307 POLICY ANALYSIS AT PARDEE RAND 1914 01:03:51,608 --> 01:03:52,376 GRADUATE SCHOOL. 1915 01:03:52,376 --> 01:03:58,014 CHECK OUT THE PROGRAM BOOKLET 1916 01:03:58,014 --> 01:03:59,516 FOR MORE DETAILS. 1917 01:03:59,516 --> 01:04:01,485 OUR SITE INCLUDES THE AGENDA AS 1918 01:04:01,485 --> 01:04:02,352 WELL AS ALL OTHER INFORMATION 1919 01:04:02,352 --> 01:04:04,454 THAT YOU WOULD BE LOOKING FOR. 1920 01:04:04,454 --> 01:04:06,323 THANK YOU FOR JOINING OUR PANEL 1921 01:04:06,323 --> 01:04:07,724 AND WORKSHOP TODAY. 1922 01:04:07,724 --> 01:04:09,626 I WOULD LIKE TO START BY ASKING 1923 01:04:09,626 --> 01:04:11,361 YOU ALL TO PLEASE INTRODUCE YOUR 1924 01:04:11,361 --> 01:04:14,765 WORK BY DISCUSSING WHAT THE TERM 1925 01:04:14,765 --> 01:04:16,933 "COMMUNITY" MEANS TO YOU, 1926 01:04:16,933 --> 01:04:17,534 COMMUNITIES YOU'VE EXPERIENCED 1927 01:04:17,534 --> 01:04:19,469 WORKING WITH AS WELL AS 1928 01:04:19,469 --> 01:04:20,303 MEANINGFUL COMMUNITY ENGAGEMENT, 1929 01:04:20,303 --> 01:04:22,205 WHAT IT MEANS TO YOU. 1930 01:04:22,205 --> 01:04:24,908 I'LL START WITH AMANDA. 1931 01:04:24,908 --> 01:04:25,075 HI. 1932 01:04:25,075 --> 01:04:25,976 >> HELLO! 1933 01:04:25,976 --> 01:04:26,743 HELLO, EVERYONE. 1934 01:04:26,743 --> 01:04:28,545 I WANT TO SAY HOW MUCH OF AN 1935 01:04:28,545 --> 01:04:31,248 HONOR IT IS TO JOIN THIS 1936 01:04:31,248 --> 01:04:32,816 DISCUSSION ON CENTERING 1937 01:04:32,816 --> 01:04:33,583 COMMUNITIES AND DISSEMINATION 1938 01:04:33,583 --> 01:04:35,952 RESEARCH. 1939 01:04:35,952 --> 01:04:46,430 I AM A MEMBER OF THE MAYTEE 1940 01:04:47,230 --> 01:04:49,866 NATION, MY WORK FOCUSES ON HOW 1941 01:04:49,866 --> 01:04:51,635 SCIENCE AND COMMUNICATION WITH 1942 01:04:51,635 --> 01:04:53,270 RURAL AND INDIGENOUS POPULATIONS 1943 01:04:53,270 --> 01:04:54,204 WHERE I WORK THROUGHOUT CANADA 1944 01:04:54,204 --> 01:05:03,680 AND THE UNITED STATES WITH 1945 01:05:03,680 --> 01:05:04,214 INDIGENOUS PEOPLE. 1946 01:05:04,214 --> 01:05:07,517 WHEN I THINK OF THE TERM 1947 01:05:07,517 --> 01:05:09,286 "COMMUNITY" TO ME IT DEPENDS ON 1948 01:05:09,286 --> 01:05:09,886 THE SITUATION. 1949 01:05:09,886 --> 01:05:10,787 SOMETIMES COMMUNITY WITH MEAN A 1950 01:05:10,787 --> 01:05:13,190 GROUP OF PEOPLE WITHIN A 1951 01:05:13,190 --> 01:05:14,524 SPECIFIC GEOGRAPHIC LOCATION. 1952 01:05:14,524 --> 01:05:17,794 FOR EXAMPLE, MIGHT MEAN A RURAL 1953 01:05:17,794 --> 01:05:18,695 TOWN OR NATIVE RESERVATION AND 1954 01:05:18,695 --> 01:05:22,399 MEME WHO LIVE THERE -- PEOPLE 1955 01:05:22,399 --> 01:05:27,070 WHO LIVE THERE, MAYBE A HEALTH 1956 01:05:27,070 --> 01:05:28,939 OR ENVIRONMENTAL CONCERN WITH 1957 01:05:28,939 --> 01:05:30,807 LOCAL RESEARCH IS NEEDED, WHERE 1958 01:05:30,807 --> 01:05:32,709 THE MAJORITY OF MY WORK FALLS. 1959 01:05:32,709 --> 01:05:35,979 OTHER TIMES WHEN MY WORK FOCUSES 1960 01:05:35,979 --> 01:05:37,881 ON COMMUNITY, I'M ALSO MEANING 1961 01:05:37,881 --> 01:05:39,449 AN UNDERSERVED POPULATION. 1962 01:05:39,449 --> 01:05:43,353 FOR EXAMPLE, OUR INSTITUTE WORKS 1963 01:05:43,353 --> 01:05:45,755 WITH URBAN NATIVE POPULATIONS, A 1964 01:05:45,755 --> 01:05:47,390 COMMON MISCONCEPTION IS NATIVE 1965 01:05:47,390 --> 01:05:48,258 PEOPLE LIVE PRIMARILY ON 1966 01:05:48,258 --> 01:05:51,761 RESERVATIONS IN THE U.S. 1967 01:05:51,761 --> 01:05:56,800 HOWEVER, 70% OF AMERICAN INDIAN 1968 01:05:56,800 --> 01:05:59,369 AND ALASKA NATIVE PEOPLE LIVE IN 1969 01:05:59,369 --> 01:05:59,970 URBAN AREAS. 1970 01:05:59,970 --> 01:06:02,272 THE QUESTION OF WHAT WE MEAN 1971 01:06:02,272 --> 01:06:04,441 WHEN WE SAY COMMUNITY IS A 1972 01:06:04,441 --> 01:06:05,542 REALLY IMPORTANT ONE. 1973 01:06:05,542 --> 01:06:07,277 THE COMMUNITIES WE WORK WITH IS 1974 01:06:07,277 --> 01:06:10,280 REALLY THE ESSENCE OF KNOWING 1975 01:06:10,280 --> 01:06:11,915 OUR AUDIENCE. 1976 01:06:11,915 --> 01:06:13,316 AND SO MEANINGFUL COMMUNITY 1977 01:06:13,316 --> 01:06:16,052 ENGAGEMENT TO ME MEANS BEING AN 1978 01:06:16,052 --> 01:06:18,221 ALLY, BUILDING RELATIONSHIPS AND 1979 01:06:18,221 --> 01:06:19,356 PARTNERSHIPS, IT MEANS 1980 01:06:19,356 --> 01:06:20,757 UNDERSTANDING AND RECOGNIZING 1981 01:06:20,757 --> 01:06:21,825 THE STRENGTHS THAT ALL BRING TO 1982 01:06:21,825 --> 01:06:23,493 THE TABLE. 1983 01:06:23,493 --> 01:06:26,763 IT MEANS RECOGNIZING THEN 1984 01:06:26,763 --> 01:06:27,864 OUTSIDE RESEARCHER COMMONLY LIKE 1985 01:06:27,864 --> 01:06:30,166 MYSELF DOESN'T AND CAN'T KNOW IT 1986 01:06:30,166 --> 01:06:32,435 ALL ABOUT A COMMUNITY. 1987 01:06:32,435 --> 01:06:33,236 COMMUNITIES HOLD COMMUNICATION 1988 01:06:33,236 --> 01:06:34,738 AND RESEARCH STRENGTHS. 1989 01:06:34,738 --> 01:06:36,506 SO ULTIMATELY I BELIEVE 1990 01:06:36,506 --> 01:06:38,174 MEANINGFUL COMMUNITY ENGAGEMENT 1991 01:06:38,174 --> 01:06:39,676 MEANS WORKING TOGETHER ON A 1992 01:06:39,676 --> 01:06:41,978 SPECTRUM OF ACTIVITIES WHICH 1993 01:06:41,978 --> 01:06:43,847 COULD INCLUDE UNDERSTANDING 1994 01:06:43,847 --> 01:06:46,483 COMMUNITY GOALS AND NEEDS, 1995 01:06:46,483 --> 01:06:48,218 RESEARCH DEVELOPMENT, 1996 01:06:48,218 --> 01:06:49,653 DISSEMINATION, AND EVALUATION, 1997 01:06:49,653 --> 01:06:50,754 SO EFFECTIVELY WORKING WITH 1998 01:06:50,754 --> 01:06:52,055 COMMUNITY MEANS UNDERSTANDING 1999 01:06:52,055 --> 01:06:54,357 WHO YOUR COMMUNITY IS AND THEIR 2000 01:06:54,357 --> 01:06:58,762 STRENGTHS WHICH ULTIMATELY MEANS 2001 01:06:58,762 --> 01:07:01,398 KNOWING YOUR AUDIENCE. 2002 01:07:01,398 --> 01:07:02,799 >> THAT'S GREAT START. 2003 01:07:02,799 --> 01:07:05,735 COULD WE MOVE TO KAREN NEXT? 2004 01:07:05,735 --> 01:07:08,939 >> YES, THANKS, AMANDA. 2005 01:07:08,939 --> 01:07:13,076 BUILDING ON YOUR DESCRIPTION, 2006 01:07:13,076 --> 01:07:13,944 GROUNDING AND CONTEXTUALIZING 2007 01:07:13,944 --> 01:07:15,145 THE DEFINITION OF COMMUNITY AND 2008 01:07:15,145 --> 01:07:17,414 HOW PEOPLE, WHAT PEOPLE SEE AS 2009 01:07:17,414 --> 01:07:18,548 COMMUNITY IS REALLY THE MOST 2010 01:07:18,548 --> 01:07:21,351 IMPORTANT THING THAT WE CAN DO. 2011 01:07:21,351 --> 01:07:26,323 I'VE DONE A LOT OF FACILITATING 2012 01:07:26,323 --> 01:07:28,425 OF LARGE CITY-WIDE AND LARGE 2013 01:07:28,425 --> 01:07:31,027 EFFORTS WHERE WE ALWAYS START 2014 01:07:31,027 --> 01:07:31,795 THAT WAY. 2015 01:07:31,795 --> 01:07:34,097 SO, COMMUNITY IS MY LIFE'S WORK. 2016 01:07:34,097 --> 01:07:35,966 IT'S MY LIVELIHOOD. 2017 01:07:35,966 --> 01:07:38,368 IT'S WHERE I'VE DEDICATED MY 2018 01:07:38,368 --> 01:07:39,836 CONTRIBUTION TO SOCIETY. 2019 01:07:39,836 --> 01:07:42,772 YOU KNOW, FOCUSING ON HELPING 2020 01:07:42,772 --> 01:07:44,941 PEOPLE TO HELP THEMSELVES. 2021 01:07:44,941 --> 01:07:47,344 SO I CREATED A LITTLE 2022 01:07:47,344 --> 01:07:49,980 DESCRIPTION OR DEFINITION THAT 2023 01:07:49,980 --> 01:07:51,715 PERSONALIZES MY EXPERIENCE AND 2024 01:07:51,715 --> 01:07:56,286 PERSPECTIVE ON IT, RECOGNIZING 2025 01:07:56,286 --> 01:07:57,854 VALUE OF LIVED EXPERIENCE. 2026 01:07:57,854 --> 01:08:00,056 A COMMUNITY IS PEOPLE LIVE, 2027 01:08:00,056 --> 01:08:02,258 WORK, PLAY, WORSHIP, AS ACTIVE 2028 01:08:02,258 --> 01:08:04,194 PARTNERS WHO CONTRIBUTE TO A 2029 01:08:04,194 --> 01:08:05,829 COMMON FRAMEWORK, BELIEVED IN, 2030 01:08:05,829 --> 01:08:08,798 DEFINED BY, ADHERED TO BY THE 2031 01:08:08,798 --> 01:08:09,566 COMMUNITY. 2032 01:08:09,566 --> 01:08:12,102 IN TERMS OF MY EXPERIENCE 2033 01:08:12,102 --> 01:08:14,137 PERSONALLY WORKING IN 2034 01:08:14,137 --> 01:08:15,138 COMMUNITIES, FAIRLY BROAD, I'M 2035 01:08:15,138 --> 01:08:19,909 FROM THE CITY OF DETROIT, SO I'M 2036 01:08:19,909 --> 01:08:22,679 GROUNDED IN THAT LOCAL DETROIT 2037 01:08:22,679 --> 01:08:24,714 EXPERIENCE OF REALLY KIND OF 2038 01:08:24,714 --> 01:08:26,216 BRED INITIALLY THROUGH UNITED 2039 01:08:26,216 --> 01:08:29,052 WAY, OUR LOCAL UNITED WAY, BUT I 2040 01:08:29,052 --> 01:08:31,087 ALSO HAVE STATEWIDE AND NATIONAL 2041 01:08:31,087 --> 01:08:34,724 EXPERIENCE THROUGH OUR WORK AS A 2042 01:08:34,724 --> 01:08:36,393 CTSA WITH MICHIGAN CEAL, OTHER 2043 01:08:36,393 --> 01:08:39,462 EFFORTS, PROGRESS AND COMMUNITY 2044 01:08:39,462 --> 01:08:41,297 HEALTH PARTNERSHIPS, PEER 2045 01:08:41,297 --> 01:08:42,866 REVIEWED JOURNAL DEDICATED TO 2046 01:08:42,866 --> 01:08:46,069 CDPR AND COMMUNITY HEALTH 2047 01:08:46,069 --> 01:08:47,904 PARTNERSHIPS, SOME INTERNATIONAL 2048 01:08:47,904 --> 01:08:48,405 EXPOSURE. 2049 01:08:48,405 --> 01:08:50,106 SO WHAT MEANINGFUL COMMUNITY -- 2050 01:08:50,106 --> 01:08:53,977 WHAT IS MEANINGFUL COMMUNITY 2051 01:08:53,977 --> 01:08:54,611 ENGAGEMENT? 2052 01:08:54,611 --> 01:08:57,781 SIMILAR TO AMANDA'S SHARING OF 2053 01:08:57,781 --> 01:09:00,417 HER PERSPECTIVE, IT'S EQUITABLY 2054 01:09:00,417 --> 01:09:01,818 FROM A DECISION-MAKING 2055 01:09:01,818 --> 01:09:03,353 PERSPECTIVE VERY KEY INVOLVES 2056 01:09:03,353 --> 01:09:05,755 ALL PARTNERS AT THE TABLE 2057 01:09:05,755 --> 01:09:08,391 IDEALLY FROM CONCEPTION TO 2058 01:09:08,391 --> 01:09:10,026 DESIGN, IMPLEMENTATION, REALLY 2059 01:09:10,026 --> 01:09:13,763 WHAT'S MOST IMPORTANT TOWARDS 2060 01:09:13,763 --> 01:09:14,130 SUSTAINABILITY. 2061 01:09:14,130 --> 01:09:16,933 SO PARTNERS, YOU KNOW, ARE 2062 01:09:16,933 --> 01:09:17,967 EXTREMELY IMPORTANT FOR 2063 01:09:17,967 --> 01:09:19,869 SUSTAINABILITY, ESPECIALLY THOSE 2064 01:09:19,869 --> 01:09:22,172 IN THE PRACTICE FIELD TO 2065 01:09:22,172 --> 01:09:23,273 TRANSLATE RECOMMENDATIONS AND 2066 01:09:23,273 --> 01:09:25,008 RESEARCH FINDINGS INTO PRACTICE 2067 01:09:25,008 --> 01:09:28,845 THAT ACTUALLY FITS THE 2068 01:09:28,845 --> 01:09:29,245 COMMUNITY. 2069 01:09:29,245 --> 01:09:30,380 MEANINGFUL COMMUNITY ENGAGEMENT 2070 01:09:30,380 --> 01:09:31,347 INVOLVES PARTNERSHIP AND 2071 01:09:31,347 --> 01:09:33,316 COLLABORATIVE APPROACHES AND HOW 2072 01:09:33,316 --> 01:09:35,085 WE ADDRESS COMMUNITY TOGETHER, 2073 01:09:35,085 --> 01:09:38,254 COMMUNITY ISSUES, AS A TEAM. 2074 01:09:38,254 --> 01:09:41,658 SO, YOU KNOW, THERE'S SOME NEW 2075 01:09:41,658 --> 01:09:43,393 PERSPECTIVES IN PLAY, THE THIRD 2076 01:09:43,393 --> 01:09:45,829 EDITION OF THE PRINCIPLES OF 2077 01:09:45,829 --> 01:09:48,765 COMMUNITY ENGAGEMENT INCLUDES A 2078 01:09:48,765 --> 01:09:49,966 REFINED DEFINITION FOR 2079 01:09:49,966 --> 01:09:51,167 ENGAGEMENT, TRUSTWORTHINESS WAS 2080 01:09:51,167 --> 01:09:53,036 ADDED AS A NEW PRINCIPLE OF 2081 01:09:53,036 --> 01:09:55,505 COMMUNITY ENGAGEMENT AND NEW 2082 01:09:55,505 --> 01:09:57,741 MODEL FROM THE ACADEMY OF 2083 01:09:57,741 --> 01:10:00,143 MEDICINE HIGHLIGHTS A FRAMEWORK 2084 01:10:00,143 --> 01:10:06,382 TO ENHANCE HEALTH EQUITY 2085 01:10:06,382 --> 01:10:09,753 APPROACHES. 2086 01:10:09,753 --> 01:10:10,987 AND THEN FINALLY -- THINK THAT'S 2087 01:10:10,987 --> 01:10:13,490 THE FIRST QUESTION SO I DON'T 2088 01:10:13,490 --> 01:10:19,629 WANT TO ADVANCE OR TEASE. 2089 01:10:19,629 --> 01:10:20,363 SO BACK TO YOU. 2090 01:10:20,363 --> 01:10:22,132 >> THANK YOU, KAREN. 2091 01:10:22,132 --> 01:10:24,000 I WOULD ENCOURAGE PANELISTS, YOU 2092 01:10:24,000 --> 01:10:25,969 MENTIONED SOME PUBLICATIONS THAT 2093 01:10:25,969 --> 01:10:32,642 YOU HAVE FOR CBPR, KAREN, AND 2094 01:10:32,642 --> 01:10:33,710 WORKSHOPS, FEEL FREE TO POST 2095 01:10:33,710 --> 01:10:35,845 THEM IN THE CHAT AND OUR 2096 01:10:35,845 --> 01:10:37,680 AUDIENCE CAN BENEFIT. 2097 01:10:37,680 --> 01:10:39,549 I'LL PUT A LINK TO NATIONAL 2098 01:10:39,549 --> 01:10:40,950 ACADEMY OF MEDICINE YOU 2099 01:10:40,950 --> 01:10:42,285 REFERENCE TO PROVIDE RESOURCES 2100 01:10:42,285 --> 01:10:43,253 TO OUR AUDIENCE. 2101 01:10:43,253 --> 01:10:45,789 I'M NOW GOING TO MOVE TO DMITRY. 2102 01:10:45,789 --> 01:10:50,160 DO YOU WANT TO GO NEXT? 2103 01:10:50,160 --> 01:10:50,527 YOU'RE ON MUTE. 2104 01:10:50,527 --> 01:10:53,997 >> AS SOON AS I UNMUTE, YES. 2105 01:10:53,997 --> 01:10:55,198 THANK YOU. 2106 01:10:55,198 --> 01:10:57,167 SO, I'M PRIMARILY A RESEARCHER 2107 01:10:57,167 --> 01:10:58,368 AND METHODOLOGIST. 2108 01:10:58,368 --> 01:10:59,302 MY PERSPECTIVE TO COMMUNITY 2109 01:10:59,302 --> 01:11:01,104 ENGAGEMENT IS GOING TO BE 2110 01:11:01,104 --> 01:11:03,740 SLIGHTLY DIFFERENT BECAUSE I'M 2111 01:11:03,740 --> 01:11:05,275 PRIMARILY CONCERNED ABOUT WAYS 2112 01:11:05,275 --> 01:11:07,710 TO IMPROVE AND EVALUATE THE WAY 2113 01:11:07,710 --> 01:11:09,679 WE WORK WITH COMMUNITIES IN 2114 01:11:09,679 --> 01:11:11,214 CLOSE COLLABORATION. 2115 01:11:11,214 --> 01:11:12,882 SO THROUGHOUT MY CAREER, I 2116 01:11:12,882 --> 01:11:15,351 STARTED AT RAND 15 YEARS AGO, I 2117 01:11:15,351 --> 01:11:17,987 CONDUCTED A NUMBER OF COMMUNITY 2118 01:11:17,987 --> 01:11:19,556 ENGAGED PROJECTS WHERE COMMUNITY 2119 01:11:19,556 --> 01:11:21,825 HAS BEEN DEFINED BY A 2120 01:11:21,825 --> 01:11:23,359 COMBINATION OF GEOGRAPHIC 2121 01:11:23,359 --> 01:11:24,227 LOCATION, DEMOGRAPHIC 2122 01:11:24,227 --> 01:11:25,829 CHARACTERISTICS, AS WELL AS 2123 01:11:25,829 --> 01:11:27,163 MEDICAL CONDITIONS. 2124 01:11:27,163 --> 01:11:29,933 SO MY VERY FIRST PROJECT AT RAND 2125 01:11:29,933 --> 01:11:31,901 WAS WORKING CLOSELY WITH LATINO 2126 01:11:31,901 --> 01:11:32,902 AND AFRICAN AMERICAN COMMUNITIES 2127 01:11:32,902 --> 01:11:35,305 IN SOUTH L.A., AND THE GOAL WAS 2128 01:11:35,305 --> 01:11:37,340 TO TRY TO DEVELOP A PARTNERED 2129 01:11:37,340 --> 01:11:41,945 APPROACH FOR RAISING MENTAL 2130 01:11:41,945 --> 01:11:44,013 HEALTH AWARENESS AND FACILITATE 2131 01:11:44,013 --> 01:11:45,014 HEALTH-SEEKING BEHAVIORS FOR 2132 01:11:45,014 --> 01:11:47,350 THOSE WHO MIGHT HAVE DEPRESSION, 2133 01:11:47,350 --> 01:11:50,687 AND THEN MY RESEARCH EXPANDED 2134 01:11:50,687 --> 01:11:51,888 INTO ONLINE ENGAGEMENT. 2135 01:11:51,888 --> 01:11:59,762 SO, FACE TO FACE IN-PERSON, THEN 2136 01:11:59,762 --> 01:12:01,064 PIVOTED TO ONLINE ENGAGEMENT, 2137 01:12:01,064 --> 01:12:02,599 TIMELY WHEN IT CAME TO COVID. 2138 01:12:02,599 --> 01:12:04,334 AT THE SAME TIME I'VE LEARNED 2139 01:12:04,334 --> 01:12:06,202 THE PRINCIPLES OF GOOD IN-PERSON 2140 01:12:06,202 --> 01:12:09,505 ENGAGEMENT ARE NOT THAT FAR 2141 01:12:09,505 --> 01:12:11,574 DIFFERENT FROM HIGH QUALITY AND 2142 01:12:11,574 --> 01:12:13,776 REWARDING ONLINE ENGAGEMENT. 2143 01:12:13,776 --> 01:12:16,813 HOW DO WE DO ONLINE ENGAGEMENT? 2144 01:12:16,813 --> 01:12:23,286 AT RAND WE CREATED EXPERT LENS, 2145 01:12:23,286 --> 01:12:26,022 A RAND-DEVELOPED ONLINE PLATFORM 2146 01:12:26,022 --> 01:12:27,657 FOR CONDUCTING EXPERT CAMPS. 2147 01:12:27,657 --> 01:12:31,794 IF YOU THINK ABOUT ONLINE 2148 01:12:31,794 --> 01:12:32,795 SERVICES, IT'S APPROPRIATENESS 2149 01:12:32,795 --> 01:12:38,601 METHOD, A PANEL TO CONVENE 2150 01:12:38,601 --> 01:12:40,036 CLINICAL EXPERTS TO DETERMINE 2151 01:12:40,036 --> 01:12:41,771 HOW CARE SHOULD BE DELIVERED, 2152 01:12:41,771 --> 01:12:43,873 WHAT'S APPROPRIATE OR NOT. 2153 01:12:43,873 --> 01:12:44,941 ORIGINAL PANELS EXCLUDED 2154 01:12:44,941 --> 01:12:45,475 PATIENTS. 2155 01:12:45,475 --> 01:12:50,079 THE WAY PANELS WERE RUN WOULD BE 2156 01:12:50,079 --> 01:12:52,515 NINE TO TWELVE, MAYBE 2157 01:12:52,515 --> 01:12:54,150 FIFTEEN-PERSON POLITICAL PANEL 2158 01:12:54,150 --> 01:12:56,552 TO REVIEW THE EVIDENCE, RATE 2159 01:12:56,552 --> 01:12:58,755 APPROPRIATENESS AND NECESSITY OF 2160 01:12:58,755 --> 01:13:01,591 DIFFERENT CLINICAL TREATMENTS, 2161 01:13:01,591 --> 01:13:03,359 DISCUSS THEM, IN-PERSON 2162 01:13:03,359 --> 01:13:04,761 MEETINGS, USUALLY IN JANUARY IN 2163 01:13:04,761 --> 01:13:07,563 SANTA MONICA WHEN THE WEATHER IS 2164 01:13:07,563 --> 01:13:09,165 NICE AND REANSWER ORIGINAL 2165 01:13:09,165 --> 01:13:09,499 QUESTIONS. 2166 01:13:09,499 --> 01:13:10,800 PATIENTS WERE EXCLUDED. 2167 01:13:10,800 --> 01:13:13,202 I THOUGHT CAN WE ENGAGE THEM, 2168 01:13:13,202 --> 01:13:15,605 ENGAGE COMMUNITY PARTNERS, WHY 2169 01:13:15,605 --> 01:13:17,807 ARE THEY ABSENT? 2170 01:13:17,807 --> 01:13:18,908 THIS WOULD AFFECT THEIR LIFE, 2171 01:13:18,908 --> 01:13:27,150 HOW CAN WE DO THAT, USE THE 2172 01:13:27,150 --> 01:13:28,017 EVIDENCE-BASED APPROACHES TO 2173 01:13:28,017 --> 01:13:30,853 EXPAND DEFINITION OF EXPERT. 2174 01:13:30,853 --> 01:13:32,388 WHEN I WORKED WITH COMMUNITIES 2175 01:13:32,388 --> 01:13:34,691 THERE'S THIS NOTION WE HAVE TO 2176 01:13:34,691 --> 01:13:35,658 VALUE EVERYONE'S EXPERTISE, HOW 2177 01:13:35,658 --> 01:13:37,226 CAN WE MAKE SURE EVERYONE IS 2178 01:13:37,226 --> 01:13:39,395 SITTING AT THE TABLE? 2179 01:13:39,395 --> 01:13:42,231 THIS EXPERT LENS ALLOWS YOU TO 2180 01:13:42,231 --> 01:13:43,533 ENGAGE ANONYMOUSLY. 2181 01:13:43,533 --> 01:13:47,070 ALLOWS YOU TO INDEPENDENTLY 2182 01:13:47,070 --> 01:13:50,807 ANSWER QUESTIONS, DISCUSS THE 2183 01:13:50,807 --> 01:13:51,708 GROUP RESULTS, ASYNCHRONOUSLY. 2184 01:13:51,708 --> 01:13:53,443 YOU DON'T HAVE TO HAVE EVERYONE 2185 01:13:53,443 --> 01:13:55,378 IN THE SAME ROOM. 2186 01:13:55,378 --> 01:13:57,146 IT'S PARTIALLY ANONYMOUS OR 2187 01:13:57,146 --> 01:13:59,315 FULLY ANONYMOUS. 2188 01:13:59,315 --> 01:14:00,616 YOU ACTUALLY JUDGE THE QUALITY 2189 01:14:00,616 --> 01:14:02,585 AND SUBSTANCE OF THE COMMENTS 2190 01:14:02,585 --> 01:14:04,787 RATHER THAN LOOKING AT WHO MADE 2191 01:14:04,787 --> 01:14:05,788 THE COMMENT. 2192 01:14:05,788 --> 01:14:09,058 AND THEN YOU WILL THEN 2193 01:14:09,058 --> 01:14:09,792 INDEPENDENTLY REANSWER THE 2194 01:14:09,792 --> 01:14:15,298 QUESTIONS IN LIGHT OF YOUR 2195 01:14:15,298 --> 01:14:16,299 FEEDBACK AND DISCUSSION. 2196 01:14:16,299 --> 01:14:18,167 SO, A LOT OF MY CURRENT WORK 2197 01:14:18,167 --> 01:14:20,870 FOCUSES ON HOW TO MEANINGFULLY 2198 01:14:20,870 --> 01:14:22,939 AND SIMULTANEOUSLY ENGAGE BOTH, 2199 01:14:22,939 --> 01:14:24,474 CLINICAL EXPERTS, PATIENTS, 2200 01:14:24,474 --> 01:14:27,443 COMMUNITY PARTNERS, SO 2201 01:14:27,443 --> 01:14:28,011 LAYPEOPLE. 2202 01:14:28,011 --> 01:14:29,479 SO, FOR SUCH ENGAGEMENT TO BE 2203 01:14:29,479 --> 01:14:30,947 EFFECTIVE WE REALLY NEED TO 2204 01:14:30,947 --> 01:14:34,217 ALLOW STAKEHOLDERS TO BE ABLE TO 2205 01:14:34,217 --> 01:14:34,884 INDEPENDENTLY EXPLAIN THEIR 2206 01:14:34,884 --> 01:14:36,953 PERSPECTIVES, GIVE THEM A WAY TO 2207 01:14:36,953 --> 01:14:39,022 LEARN ABOUT WHAT OTHERS THINK, 2208 01:14:39,022 --> 01:14:41,124 DISCUSS THE DIFFERENCES AND 2209 01:14:41,124 --> 01:14:42,091 SIMILARITIES OPENLY AND 2210 01:14:42,091 --> 01:14:44,093 RESPECTFULLY, AND BE ABLE TO 2211 01:14:44,093 --> 01:14:45,628 MODIFY THEIR RESPONSES, ONLY THE 2212 01:14:45,628 --> 01:14:48,664 EXPOSURE TO THE PERSPECTIVE OF 2213 01:14:48,664 --> 01:14:52,168 OTHERS CHANGED THEIR OWN 2214 01:14:52,168 --> 01:14:52,468 PERSPECTIVE. 2215 01:14:52,468 --> 01:14:53,469 WHAT DOES MEANINGFUL COMMUNITY 2216 01:14:53,469 --> 01:14:55,138 ENGAGEMENT MEAN TO ME, IN PERSON 2217 01:14:55,138 --> 01:14:57,106 OR ONLINE? 2218 01:14:57,106 --> 01:14:57,974 IT'S BIDIRECTIONAL, MUTUALLY 2219 01:14:57,974 --> 01:14:58,641 BENEFICIAL. 2220 01:14:58,641 --> 01:14:59,609 ACADEMIC AND COMMUNITY PARTNERS 2221 01:14:59,609 --> 01:15:03,446 CAN ACTUALLY LEARN FROM EACH 2222 01:15:03,446 --> 01:15:03,780 OTHER. 2223 01:15:03,780 --> 01:15:05,915 AND BENEFIT FROM THE OUTCOMES OF 2224 01:15:05,915 --> 01:15:07,183 SUCH ENGAGEMENT. 2225 01:15:07,183 --> 01:15:09,018 SECOND OF ALL, MEANINGFUL 2226 01:15:09,018 --> 01:15:10,119 ENGAGEMENT IS FLEXIBLE, NOT SET 2227 01:15:10,119 --> 01:15:10,987 IN STONE. 2228 01:15:10,987 --> 01:15:12,321 THERE SHOULD BE A PLAN AND THERE 2229 01:15:12,321 --> 01:15:14,490 SHOULD BE A WAY TO ACTUALLY 2230 01:15:14,490 --> 01:15:16,592 PIVOT BASED ON WHAT YOU LEARN 2231 01:15:16,592 --> 01:15:17,994 THROUGHOUT THE ENGAGEMENT AND BY 2232 01:15:17,994 --> 01:15:19,429 WORKING TOGETHER. 2233 01:15:19,429 --> 01:15:20,963 AND THIRD MEANINGFUL ENGAGEMENT 2234 01:15:20,963 --> 01:15:22,632 IS GROUNDED IN TRUST AND KAREN 2235 01:15:22,632 --> 01:15:25,234 MENTIONED TRUST AND WE'LL TALK 2236 01:15:25,234 --> 01:15:25,768 MORE ABOUT TRUST. 2237 01:15:25,768 --> 01:15:28,638 BUT ONE OF THE THINGS THAT I 2238 01:15:28,638 --> 01:15:31,774 WANTED TO NOTE NOW IS THAT 2239 01:15:31,774 --> 01:15:33,109 THERE'S THIS RESPECT AND 2240 01:15:33,109 --> 01:15:34,177 OPENNESS TO CONSIDERING 2241 01:15:34,177 --> 01:15:34,977 ALTERNATIVE PERSPECTIVES. 2242 01:15:34,977 --> 01:15:37,280 THIS IS VERY IMPORTANT FOR 2243 01:15:37,280 --> 01:15:38,181 MEANINGFUL ENGAGEMENT. 2244 01:15:38,181 --> 01:15:40,249 YOU DON'T HAVE TO AGREE WITH 2245 01:15:40,249 --> 01:15:42,018 THIS OPENNESS TO CONSIDER OTHER 2246 01:15:42,018 --> 01:15:44,520 PERSPECTIVES AND DISCUSS THEM IN 2247 01:15:44,520 --> 01:15:46,923 THEIR RESPECTFUL WAY IS VERY 2248 01:15:46,923 --> 01:15:49,459 IMPORTANT FOR MEANINGFUL 2249 01:15:49,459 --> 01:15:50,226 ENGAGEMENT, FROM MY PERSPECTIVE. 2250 01:15:50,226 --> 01:15:52,295 >> THANK YOU SO MUCH, DMITRY. 2251 01:15:52,295 --> 01:15:57,333 AND AGAIN, LAST BUT NOT LEAST, 2252 01:15:57,333 --> 01:15:57,567 MYLYNDA? 2253 01:15:57,567 --> 01:16:01,037 >> I WANT TO THANK NHLBI FOR 2254 01:16:01,037 --> 01:16:02,004 HOLDING THIS CRITICALLY 2255 01:16:02,004 --> 01:16:03,673 IMPORTANT WEBINAR TODAY AND FOR 2256 01:16:03,673 --> 01:16:05,708 THE INVITATION TO SIT ON THE 2257 01:16:05,708 --> 01:16:06,209 PANEL. 2258 01:16:06,209 --> 01:16:08,411 AS A FAMILY MEDICINE PHYSICIAN 2259 01:16:08,411 --> 01:16:11,447 AND RESEARCHER AT THE CLINICAL 2260 01:16:11,447 --> 01:16:12,115 AND TRANSLATIONAL SCIENCE 2261 01:16:12,115 --> 01:16:16,052 INSTITUTE WHERE I LEAD THE 2262 01:16:16,052 --> 01:16:17,086 COMMUNITY PARTNERS CORE AND WORK 2263 01:16:17,086 --> 01:16:20,857 ON THE "ALL OF US" PROJECT AND 2264 01:16:20,857 --> 01:16:27,530 CEAL COMMUNITY ENGAGEMENT 2265 01:16:27,530 --> 01:16:28,531 CONSULTATIVE RESOURCE, COMMUNITY 2266 01:16:28,531 --> 01:16:29,398 MEANS MANY THINGS, BUT REALLY 2267 01:16:29,398 --> 01:16:32,135 ANY GROUP OF FOLKS WITH SHARED 2268 01:16:32,135 --> 01:16:38,474 VALUES, LIKE SHARED FAITH, 2269 01:16:38,474 --> 01:16:39,876 SHARED IDENTITY, EVEN WORK HAS 2270 01:16:39,876 --> 01:16:40,309 COMMUNITIES. 2271 01:16:40,309 --> 01:16:42,078 PEOPLE BELONG ACTUALLY TO MANY 2272 01:16:42,078 --> 01:16:43,179 COMMUNITIES, NOT JUST ONE 2273 01:16:43,179 --> 01:16:44,480 COMMUNITY IN GENERAL. 2274 01:16:44,480 --> 01:16:45,381 THAT'S ACTUALLY REALLY IMPORTANT 2275 01:16:45,381 --> 01:16:48,217 FOR US TO THINK ABOUT IN THE 2276 01:16:48,217 --> 01:16:49,318 WORK THAT WE DO. 2277 01:16:49,318 --> 01:16:52,355 IN MY OWN WORK I'VE WORKED WITH 2278 01:16:52,355 --> 01:16:54,123 MANY TYPES OF COMMUNITIES 2279 01:16:54,123 --> 01:16:55,858 INCLUDING GROWING UP RURAL, 2280 01:16:55,858 --> 01:16:58,694 NATIONAL HEALTH SERVICE CORE IN 2281 01:16:58,694 --> 01:17:00,897 RURAL IDAHO, IN PITTSBURGH WHEN 2282 01:17:00,897 --> 01:17:02,098 I WORK WITH ORTHODOX JEWISH 2283 01:17:02,098 --> 01:17:04,066 COMMUNITY, AFRICAN AMERICAN AND 2284 01:17:04,066 --> 01:17:05,868 BLACK COMMUNITY, MEDICALLY 2285 01:17:05,868 --> 01:17:06,469 UNDERSERVED COMMUNITY. 2286 01:17:06,469 --> 01:17:08,671 I THINK TO ME MEANINGFUL 2287 01:17:08,671 --> 01:17:10,206 COMMUNITY ENGAGEMENT AND 2288 01:17:10,206 --> 01:17:13,276 RESEARCH IS WHERE TRUE 2289 01:17:13,276 --> 01:17:15,578 RECIPROCITY EXISTS, AND I TAKE A 2290 01:17:15,578 --> 01:17:17,780 QUOTE FROM MY COLLEAGUE DR. LIZ 2291 01:17:17,780 --> 01:17:18,648 MILLER AT UNIVERSITY OF 2292 01:17:18,648 --> 01:17:19,849 PITTSBURGH THAT IT'S REALLY 2293 01:17:19,849 --> 01:17:21,484 ABOUT WORKING WITH THE COMMUNITY 2294 01:17:21,484 --> 01:17:24,687 AND NOT ON THE COMMUNITY. 2295 01:17:24,687 --> 01:17:26,756 THANK YOU. 2296 01:17:26,756 --> 01:17:28,391 >> VERY WELL SAID. 2297 01:17:28,391 --> 01:17:31,294 YES, THANK YOU FOR BRINGING UP 2298 01:17:31,294 --> 01:17:32,428 THAT QUOTATION BY DR. MILLER, 2299 01:17:32,428 --> 01:17:36,599 WHO IS ALSO ONE OF THE P.I.s 2300 01:17:36,599 --> 01:17:39,869 IN THE CEAL COMMUNITY ENGAGEMENT 2301 01:17:39,869 --> 01:17:43,506 CONSULTATIVE RESOURCE WITH AL 2302 01:17:43,506 --> 01:17:44,807 RICHMOND FROM CAMPUS COMMUNITY 2303 01:17:44,807 --> 01:17:46,108 PARTNERSHIPS FOR HEALTH. 2304 01:17:46,108 --> 01:17:48,411 THANK YOU FOR YOUR INSIGHTS ON 2305 01:17:48,411 --> 01:17:48,744 THAT QUESTION. 2306 01:17:48,744 --> 01:17:50,613 THE SECOND QUESTION IS GOING TO 2307 01:17:50,613 --> 01:17:52,582 DELVE INTO MORE OF THE TOPIC OF 2308 01:17:52,582 --> 01:17:54,650 TRUST THAT BOTH KAREN AND DMITRY 2309 01:17:54,650 --> 01:17:56,185 ALLUDED TO AND THAT CAME UP IN 2310 01:17:56,185 --> 01:17:56,886 THE MORNING. 2311 01:17:56,886 --> 01:17:58,754 SO THE SUCCESS OF COMMUNITY 2312 01:17:58,754 --> 01:18:00,456 ENGAGED RESEARCH IS BASED ON 2313 01:18:00,456 --> 01:18:01,657 BUILDING AND SUSTAINING TRUST 2314 01:18:01,657 --> 01:18:03,826 WITH COMMUNITY MEMBERS. 2315 01:18:03,826 --> 01:18:05,161 HOW CAN DISSEMINATION RESEARCH 2316 01:18:05,161 --> 01:18:07,230 ENGAGE COMMUNITIES FROM THE 2317 01:18:07,230 --> 01:18:08,564 START AND SUSTAIN RELATIONSHIPS 2318 01:18:08,564 --> 01:18:11,167 OF TRUST, BEYOND THE LIFE OF THE 2319 01:18:11,167 --> 01:18:12,201 DISSEMINATION PROJECT. 2320 01:18:12,201 --> 01:18:13,669 I WOULD ENCOURAGE YOU TO SHARE 2321 01:18:13,669 --> 01:18:15,004 EXAMPLES FROM YOUR OWN WORK IF 2322 01:18:15,004 --> 01:18:16,305 YOU CAN AS YOU RESPOND. 2323 01:18:16,305 --> 01:18:20,276 WE'LL DO THE SAME THING, GO TO 2324 01:18:20,276 --> 01:18:20,610 AMANDA FIRST. 2325 01:18:20,610 --> 01:18:21,377 >> THANK YOU. 2326 01:18:21,377 --> 01:18:23,546 SO I THINK TRUST IS ONE OF THE 2327 01:18:23,546 --> 01:18:25,281 MOST IMPORTANT FACTORS WHEN IT 2328 01:18:25,281 --> 01:18:29,452 COMES TO COMMUNITY ENGAGED 2329 01:18:29,452 --> 01:18:30,653 RESEARCH. 2330 01:18:30,653 --> 01:18:32,388 SO WHEN WE'RE WORKING WITH 2331 01:18:32,388 --> 01:18:33,522 COMMUNITIES THIS MEANS BUILDING 2332 01:18:33,522 --> 01:18:35,024 RELATIONSHIPS WHICH TAKES TIME 2333 01:18:35,024 --> 01:18:37,927 AND EFFORT AND RESOURCES AND 2334 01:18:37,927 --> 01:18:39,295 WHEN DONE SUCCESSFULLY I THINK 2335 01:18:39,295 --> 01:18:42,265 IT'S OFTEN BEFORE ANY FORMAL 2336 01:18:42,265 --> 01:18:43,466 RESEARCH ACTUALLY BEGINS. 2337 01:18:43,466 --> 01:18:45,534 SO WHEN WE APPROACH A COMMUNITY 2338 01:18:45,534 --> 01:18:48,504 OR ARE BEFORE A TRIBAL RESEARCH 2339 01:18:48,504 --> 01:18:50,139 REVIEW PANEL, THERE ARE TWO 2340 01:18:50,139 --> 01:18:52,241 QUESTIONS THAT WE'RE LIKELY TO 2341 01:18:52,241 --> 01:18:53,643 HEAR FROM A TRIBE OR NATION. 2342 01:18:53,643 --> 01:18:56,379 ONE, WHAT ARE YOUR INTENTIONS, 2343 01:18:56,379 --> 01:18:59,782 AND, TWO, HOW WILL YOUR RESEARCH 2344 01:18:59,782 --> 01:19:00,983 BENEFIT THE COMMUNITY? 2345 01:19:00,983 --> 01:19:03,085 IF OUR ANSWERS ARE 2346 01:19:03,085 --> 01:19:04,920 UNSATISFACTORY WE WILL UNLIKELY 2347 01:19:04,920 --> 01:19:09,191 BE DOING WORK WITH THE 2348 01:19:09,191 --> 01:19:09,458 COMMUNITY. 2349 01:19:09,458 --> 01:19:11,394 SO HOW DO WE START BUILDING 2350 01:19:11,394 --> 01:19:13,596 TRUST WITH COMMUNITIES AND 2351 01:19:13,596 --> 01:19:16,098 ENGAGING COMMUNITIES FROM THE 2352 01:19:16,098 --> 01:19:16,666 START? 2353 01:19:16,666 --> 01:19:18,501 WE BUILD RELATIONSHIPS EARLY. 2354 01:19:18,501 --> 01:19:19,935 SO, THIS OFTEN TO ME MEANS 2355 01:19:19,935 --> 01:19:22,238 WORKING WITH PEOPLE FROM THE 2356 01:19:22,238 --> 01:19:23,439 COMMUNITY TO LEARN ABOUT THEIR 2357 01:19:23,439 --> 01:19:24,640 PRIORITIES, WHAT DO THEY 2358 01:19:24,640 --> 01:19:26,809 ACTUALLY CARE ABOUT AND WHAT 2359 01:19:26,809 --> 01:19:29,011 DISSEMINATION RESEARCH IS TRULY 2360 01:19:29,011 --> 01:19:29,545 NEEDED. 2361 01:19:29,545 --> 01:19:31,414 IF WE'RE WORKING IN A COMMUNITY, 2362 01:19:31,414 --> 01:19:32,815 IN A SPECIFIC LOCATION, I 2363 01:19:32,815 --> 01:19:34,583 STRONGLY BELIEVE IN GOING TO 2364 01:19:34,583 --> 01:19:36,018 THAT PLACE. 2365 01:19:36,018 --> 01:19:37,653 IF WE ARE INVITED. 2366 01:19:37,653 --> 01:19:38,854 IT RECOGNIZES WE'RE WILLING TO 2367 01:19:38,854 --> 01:19:40,823 SPEND TIME TO SEE AN AREA, TALK 2368 01:19:40,823 --> 01:19:43,426 TO THE PEOPLE, LEARN ABOUT 2369 01:19:43,426 --> 01:19:43,993 PRIORITIES. 2370 01:19:43,993 --> 01:19:46,295 THIS REQUIRES RESOURCES, TIME, 2371 01:19:46,295 --> 01:19:47,496 EFFORT, AND MONEY. 2372 01:19:47,496 --> 01:19:49,365 BUT ANOTHER WAY TO BUILD TRUST 2373 01:19:49,365 --> 01:19:52,335 IS TO ALSO BUILD OR ADVOCATE FOR 2374 01:19:52,335 --> 01:19:53,302 CAPACITY WITHIN THE COMMUNITY. 2375 01:19:53,302 --> 01:19:55,504 SO CAN YOU WORK WITH RESEARCH 2376 01:19:55,504 --> 01:19:56,572 ASSISTANTS WHO ARE COMMUNITY 2377 01:19:56,572 --> 01:19:56,939 MEMBERS? 2378 01:19:56,939 --> 01:19:58,874 CAN YOU TEACH A CLASS AT A 2379 01:19:58,874 --> 01:20:01,711 TRIBAL COLLEGE, TALK TO HIGH 2380 01:20:01,711 --> 01:20:02,478 SCHOOL STUDENTS? 2381 01:20:02,478 --> 01:20:03,813 UNDERSTAND IT ALSO TAKES TIME 2382 01:20:03,813 --> 01:20:05,214 AND RESOURCES FROM THE COMMUNITY 2383 01:20:05,214 --> 01:20:05,881 AS WELL. 2384 01:20:05,881 --> 01:20:10,086 SO BEING PREPARED TO SHARE 2385 01:20:10,086 --> 01:20:12,021 RESOURCES WITH THE COMMUNITY. 2386 01:20:12,021 --> 01:20:13,122 SO I THINK ENGAGING WITH 2387 01:20:13,122 --> 01:20:14,757 COMMUNITY FROM THE START, YOU 2388 01:20:14,757 --> 01:20:18,694 CAN ACCOMPLISH A COUPLE THINGS. 2389 01:20:18,694 --> 01:20:19,362 ONE, IT PROVIDES AN 2390 01:20:19,362 --> 01:20:21,997 UNDERSTANDING OF WHAT THE 2391 01:20:21,997 --> 01:20:22,998 COMMUNITY ACTUALLY CARES ABOUT, 2392 01:20:22,998 --> 01:20:24,500 WHAT THE PRIORITIES OF A 2393 01:20:24,500 --> 01:20:25,935 COMMUNITIES ARE, WHAT KIND OF 2394 01:20:25,935 --> 01:20:27,470 RESEARCH THEY WOULD LIKE DONE. 2395 01:20:27,470 --> 01:20:31,173 SO I CAN PROVIDE NUMEROUS 2396 01:20:31,173 --> 01:20:32,608 EXAMPLES WHEN A RESEARCHER ARE 2397 01:20:32,608 --> 01:20:33,709 FUNDS AND WOULD LIKE TO DO 2398 01:20:33,709 --> 01:20:34,977 RESEARCH IN A COMMUNITY. 2399 01:20:34,977 --> 01:20:36,312 HOWEVER, IT WASN'T A PRIORITY 2400 01:20:36,312 --> 01:20:38,080 THAT STUDY WOULD NOT FLY. 2401 01:20:38,080 --> 01:20:39,281 IF PEOPLE UNDERSTAND THE 2402 01:20:39,281 --> 01:20:41,884 COMMUNITY AND ENGAGE FROM THE 2403 01:20:41,884 --> 01:20:45,521 START, THEN THEY ARE LIKELY A 2404 01:20:45,521 --> 01:20:46,856 BETTER IDEA WHAT THE RESEARCH IS 2405 01:20:46,856 --> 01:20:49,158 AND WHAT CAN BE DONE AND HOW TO 2406 01:20:49,158 --> 01:20:50,359 ACTUALLY DO IT. 2407 01:20:50,359 --> 01:20:51,794 IT ALSO PROVIDES AN 2408 01:20:51,794 --> 01:20:53,763 UNDERSTANDING OF HOW INVOLVED A 2409 01:20:53,763 --> 01:20:56,499 COMMUNITY WANTS OR CAN BE IN THE 2410 01:20:56,499 --> 01:20:57,366 DISSEMINATION RESEARCH, THOUGH 2411 01:20:57,366 --> 01:20:58,901 WHEN WE TALK ABOUT COMMUNITY 2412 01:20:58,901 --> 01:21:00,870 PARTICIPATION, I LIKE TO THINK 2413 01:21:00,870 --> 01:21:01,804 OF A SPECTRUM. 2414 01:21:01,804 --> 01:21:03,806 SOMETIMES A COMMUNITY WANTS TO 2415 01:21:03,806 --> 01:21:08,544 BE INVOLVED IN EVERY ASPECT IS. 2416 01:21:08,544 --> 01:21:09,412 SOMETIMES A COMMUNITY DOESN'T 2417 01:21:09,412 --> 01:21:10,379 NECESSARILY WANT TO BE INVOLVED 2418 01:21:10,379 --> 01:21:12,815 IN EVERY ASPECT OF THE RESEARCH 2419 01:21:12,815 --> 01:21:13,616 OR DISSEMINATION, PARTICULARLY 2420 01:21:13,616 --> 01:21:15,684 IF THEY MAY NOT HAVE THE 2421 01:21:15,684 --> 01:21:18,287 RESOURCES OR TIME OR THERE ARE 2422 01:21:18,287 --> 01:21:19,188 OTHER PRIORITIES. 2423 01:21:19,188 --> 01:21:21,824 SOMETIMES A COMMUNITY'S ABILITY 2424 01:21:21,824 --> 01:21:23,025 TO PARTICIPATE IN RESEARCH 2425 01:21:23,025 --> 01:21:24,260 CHANGES THROUGHOUT THE PROCESS. 2426 01:21:24,260 --> 01:21:26,061 WE SAW THIS A LOT IN THE EARLY 2427 01:21:26,061 --> 01:21:28,264 DAYS OF THE COVID PANDEMIC, WHEN 2428 01:21:28,264 --> 01:21:29,365 MANY COMMUNITIES HAD TO SHIFT 2429 01:21:29,365 --> 01:21:32,067 PRIORITIES TO WHAT THEY NEEDED 2430 01:21:32,067 --> 01:21:33,402 THE MOST. 2431 01:21:33,402 --> 01:21:35,237 SO, THINK IN DISSEMINATION 2432 01:21:35,237 --> 01:21:37,106 RESEARCH PARTICULARLY WITH 2433 01:21:37,106 --> 01:21:37,773 NATIVE COMMUNITIES ENGAGEMENT 2434 01:21:37,773 --> 01:21:40,543 HAS TO BEGIN EARLY AND IT STARTS 2435 01:21:40,543 --> 01:21:42,378 WITH BUILDING TRUST IN 2436 01:21:42,378 --> 01:21:42,812 RELATIONSHIPS. 2437 01:21:42,812 --> 01:21:45,448 SO IN THIS WAY WE CAN UNDERSTAND 2438 01:21:45,448 --> 01:21:47,416 WHAT PRIORITIES ARE, BUILD 2439 01:21:47,416 --> 01:21:49,285 CAPACITY, DO WORK IN A 2440 01:21:49,285 --> 01:21:50,219 MEANINGFUL WAY THAT PROMOTES 2441 01:21:50,219 --> 01:21:52,121 HEALTH EQUITY. 2442 01:21:52,121 --> 01:21:54,523 THANKS. 2443 01:21:54,523 --> 01:21:54,957 2444 01:21:54,957 --> 01:21:56,158 >> THANK YOU. 2445 01:21:56,158 --> 01:21:58,260 THAT WAS A LOT OF GREAT 2446 01:21:58,260 --> 01:21:58,561 INFORMATION. 2447 01:21:58,561 --> 01:22:02,765 BUT WE'LL MOVE TO KAREN NOW FOR 2448 01:22:02,765 --> 01:22:04,733 HER THOUGHTS ABOUT TRUST. 2449 01:22:04,733 --> 01:22:06,702 >> THANK YOU. 2450 01:22:06,702 --> 01:22:11,073 I WANT TO GO BACK TO MYLYNDA'S 2451 01:22:11,073 --> 01:22:13,142 COMMENT ON SHARED PROCESS. 2452 01:22:13,142 --> 01:22:15,878 THAT WHEN YOU HAVE MEANINGFUL 2453 01:22:15,878 --> 01:22:19,048 COMMUNITY ENGAGEMENT, YOU HAVE A 2454 01:22:19,048 --> 01:22:21,350 SHARED DECISION MAKING, YOU 2455 01:22:21,350 --> 01:22:26,155 KNOW, GOING ON WITH THE WORK. 2456 01:22:26,155 --> 01:22:29,658 SO, I IDEALLY, WITH 2457 01:22:29,658 --> 01:22:30,860 DISSEMINATION RESEARCH, IT'S 2458 01:22:30,860 --> 01:22:32,928 BEST IF THE PARTNERS ARE PART OF 2459 01:22:32,928 --> 01:22:36,131 ALL PHASES OF THE RESEARCH 2460 01:22:36,131 --> 01:22:36,765 SPECTRUM FOR MEANINGFUL 2461 01:22:36,765 --> 01:22:37,967 ENGAGEMENT BUT WE KNOW THAT 2462 01:22:37,967 --> 01:22:38,968 DOESN'T ALWAYS HAPPEN. 2463 01:22:38,968 --> 01:22:42,605 BUT WHEN IT DOES, THEN THERE'S A 2464 01:22:42,605 --> 01:22:44,673 NATURAL PROGRESSION OF MOVING 2465 01:22:44,673 --> 01:22:47,943 INNOVATION THAT OCCURS THROUGH 2466 01:22:47,943 --> 01:22:50,145 WHATEVER THIS STUDYING AND 2467 01:22:50,145 --> 01:22:52,882 PROPOSING AND DESIGNING IT TAKES 2468 01:22:52,882 --> 01:22:53,616 TO IMPLEMENTATION AND 2469 01:22:53,616 --> 01:22:54,517 SUSTAINABILITY IN THE COMMUNITY 2470 01:22:54,517 --> 01:22:56,819 BECAUSE YOU HAVE THE PARTNERS AT 2471 01:22:56,819 --> 01:23:00,756 THE TABLE WHO WILL HAVE SOME ROW 2472 01:23:00,756 --> 01:23:04,026 WITH MAKING COMMUNITY 2473 01:23:04,026 --> 01:23:05,895 DEVELOPMENT AND COMMUNITY HEALTH 2474 01:23:05,895 --> 01:23:06,862 HAPPEN. 2475 01:23:06,862 --> 01:23:09,164 IT'S NATURAL AND ORGANIC WHEN 2476 01:23:09,164 --> 01:23:10,032 PARTNERS ARE MEANINGFULLY 2477 01:23:10,032 --> 01:23:14,069 ENGAGED, THEY CAN ATTEST TO THE 2478 01:23:14,069 --> 01:23:14,870 RESEARCH CONDUCT, INTEGRITY, AT 2479 01:23:14,870 --> 01:23:19,775 THE TABLE FOR A VERY SPECIFIC 2480 01:23:19,775 --> 01:23:23,512 REASON. 2481 01:23:23,512 --> 01:23:25,047 AS RESPECTED GATE KEEPERS IN 2482 01:23:25,047 --> 01:23:27,149 COMMUNITY HEALTH IT MAKES IT 2483 01:23:27,149 --> 01:23:29,552 EASIER FOR THE PROCESS, BUT THAT 2484 01:23:29,552 --> 01:23:31,387 DOESN'T ALWAYS HAPPEN SO WHEN 2485 01:23:31,387 --> 01:23:35,791 THEY ARE NOT, THEN THESE -- GATE 2486 01:23:35,791 --> 01:23:37,393 KEEPERS WHO WERE VALUED IN THE 2487 01:23:37,393 --> 01:23:39,461 COMMUNITY ARE BROUGHT TO THE 2488 01:23:39,461 --> 01:23:44,867 TABLE, THIS IS A MUCH LONGER 2489 01:23:44,867 --> 01:23:45,834 PROCESS BUILDING TRUST AND 2490 01:23:45,834 --> 01:23:48,571 RELATIONSHIP WITH THEM TO MOVE 2491 01:23:48,571 --> 01:23:50,773 FORWARD WITH BUILDING TRUST AND 2492 01:23:50,773 --> 01:23:52,875 ALSO WITH IMPLEMENTING OR 2493 01:23:52,875 --> 01:23:55,144 PRESENTING RESEARCH IN 2494 01:23:55,144 --> 01:23:55,911 COMMUNITIES. 2495 01:23:55,911 --> 01:23:59,181 SO, TRANSPARENCY IS SO KEY, YOU 2496 01:23:59,181 --> 01:24:01,550 KNOW, TO ENSURE THAT THERE'S A 2497 01:24:01,550 --> 01:24:04,720 THOROUGH UNDERSTANDING AND 2498 01:24:04,720 --> 01:24:06,589 THERE'S NO HIDDEN SPOTS WHERE 2499 01:24:06,589 --> 01:24:10,192 SOME ASPECT THAT MAY HAVE SOME 2500 01:24:10,192 --> 01:24:14,229 ETHICAL ISSUE OR WHATEVER 2501 01:24:14,229 --> 01:24:14,697 ARISES. 2502 01:24:14,697 --> 01:24:16,765 SO, YOU KNOW, DISSEMINATION OF 2503 01:24:16,765 --> 01:24:18,267 RESEARCH, YOU KNOW, IT HAPPENS 2504 01:24:18,267 --> 01:24:21,637 EASIER WHEN YOU HAVE -- YOU 2505 01:24:21,637 --> 01:24:22,771 INVOLVE TRUSTED INDIVIDUALS AT 2506 01:24:22,771 --> 01:24:24,540 THE COMMUNITY THAT REPRESENT THE 2507 01:24:24,540 --> 01:24:26,942 COMMUNITY THAT, YOU KNOW, KNOW 2508 01:24:26,942 --> 01:24:32,615 ITS CULTURE, PRACTICE AND 2509 01:24:32,615 --> 01:24:33,048 VALUES. 2510 01:24:33,048 --> 01:24:35,150 AND EARLIER WE WERE PART OF A 2511 01:24:35,150 --> 01:24:37,019 TRUST STUDY IN THE CITY OF 2512 01:24:37,019 --> 01:24:41,190 FLINT, AFTER THE WATER CRISIS, 2513 01:24:41,190 --> 01:24:43,459 AND IDENTIFIED FROM THE 2514 01:24:43,459 --> 01:24:44,627 COMMUNITY, VERY PARTICIPATORY, 2515 01:24:44,627 --> 01:24:47,129 BUT IDENTIFIED RECOMMENDATIONS 2516 01:24:47,129 --> 01:24:50,032 HOW TO REBUILD TRUST. 2517 01:24:50,032 --> 01:24:52,234 OBVIOUSLY BECAUSE THE COMMUNITY 2518 01:24:52,234 --> 01:24:56,305 WAS, YOU KNOW, LIED TO BASICALLY 2519 01:24:56,305 --> 01:24:59,041 THAT THE WATER WAS SAFE. 2520 01:24:59,041 --> 01:25:02,444 AND SO, WHAT WE HEARD FROM 2521 01:25:02,444 --> 01:25:04,079 STAKEHOLDERS, WE HAD A TOWN HALL 2522 01:25:04,079 --> 01:25:06,281 MEETING WHERE WE PRESENTED THE 2523 01:25:06,281 --> 01:25:08,150 RESEARCH AND, YOU KNOW, 2524 01:25:08,150 --> 01:25:09,218 RECOMMENDATIONS THE COMMUNITY 2525 01:25:09,218 --> 01:25:09,451 HAD. 2526 01:25:09,451 --> 01:25:12,287 WHAT WE HEARD WAS THAT THEY JUST 2527 01:25:12,287 --> 01:25:13,822 WERE SO GRATEFUL THAT WE BROUGHT 2528 01:25:13,822 --> 01:25:15,124 THE RESEARCH BACK TO THEM. 2529 01:25:15,124 --> 01:25:17,760 YOU KNOW, IN A PUBLIC SETTING, 2530 01:25:17,760 --> 01:25:21,930 WHERE THEY COULD HEAR IT AND ADD 2531 01:25:21,930 --> 01:25:22,998 THEIR COMMENTS. 2532 01:25:22,998 --> 01:25:25,300 AND WE ASKED FOR APPROVAL TO 2533 01:25:25,300 --> 01:25:28,437 MOVE FORWARD AT THAT MEETING, 2534 01:25:28,437 --> 01:25:30,039 THAT INCLUDED MAYBE TWO TO THREE 2535 01:25:30,039 --> 01:25:31,106 HUNDRED PEOPLE. 2536 01:25:31,106 --> 01:25:34,410 SO, YOU KNOW, THAT -- BRING IT 2537 01:25:34,410 --> 01:25:36,478 BACK WITH THE RIGHT PEOPLE AT 2538 01:25:36,478 --> 01:25:38,781 THE TABLE MAKES THE PROCESS, YOU 2539 01:25:38,781 --> 01:25:41,283 KNOW, HAPPEN SO MUCH MORE 2540 01:25:41,283 --> 01:25:41,550 SMOOTHLY. 2541 01:25:41,550 --> 01:25:43,819 THEN I WANTED TO HIGHLIGHT AN 2542 01:25:43,819 --> 01:25:46,655 EVENT THAT A JOURNAL I SIT ON, 2543 01:25:46,655 --> 01:25:49,391 PROGRESS IN COMMUNITY HEALTH 2544 01:25:49,391 --> 01:25:51,660 PARTNERSHIPS, WE HAVE A LEARNING 2545 01:25:51,660 --> 01:25:55,064 COMMUNITY EFFORT TO BUILD 2546 01:25:55,064 --> 01:25:57,132 COMMUNITY-PATIENT PARTNER 2547 01:25:57,132 --> 01:26:01,770 SCHOOLS FOR SCHOLARLY WRITING, 2548 01:26:01,770 --> 01:26:03,839 REVIEW, DISSEMINATING COMMUNITY 2549 01:26:03,839 --> 01:26:08,110 SCIENCE BROADLY TO IMPACT HEALTH 2550 01:26:08,110 --> 01:26:08,944 DISPARITIES LITERATURE. 2551 01:26:08,944 --> 01:26:10,412 THE MORE PARTNERS ARE ABLE TO 2552 01:26:10,412 --> 01:26:13,449 PUBLIC THEIR WORK, THE MORE THAT 2553 01:26:13,449 --> 01:26:16,418 COMMUNITY SCIENCE IS SHARED ON 2554 01:26:16,418 --> 01:26:18,721 HOW AS IMPLEMENTERS OF 2555 01:26:18,721 --> 01:26:20,689 TRANSLATIONAL SCIENCE AND 2556 01:26:20,689 --> 01:26:22,458 RESEARCH THEIR ROLE, YOU KNOW, 2557 01:26:22,458 --> 01:26:26,962 THEY DO THIS IN THEIR OWN 2558 01:26:26,962 --> 01:26:27,496 PROCESS. 2559 01:26:27,496 --> 01:26:29,364 AND WE SHOULD RESPECT AND 2560 01:26:29,364 --> 01:26:30,232 RECOGNIZE THAT. 2561 01:26:30,232 --> 01:26:34,303 SO WE'RE REALLY TRYING TO BUILD, 2562 01:26:34,303 --> 01:26:37,139 YOU KNOW, THE VOLUME OF WRITING 2563 01:26:37,139 --> 01:26:39,308 THAT'S PUBLISHED THAT IS 2564 01:26:39,308 --> 01:26:40,509 CONSIDERED EVIDENCE BASED. 2565 01:26:40,509 --> 01:26:43,712 I'LL PUT THE LINK TO THE CHAT ON 2566 01:26:43,712 --> 01:26:46,048 OUR EVENT, I'LL PUT THE FLYER IN 2567 01:26:46,048 --> 01:26:47,516 THE CHAT. 2568 01:26:47,516 --> 01:26:47,816 THANK YOU. 2569 01:26:47,816 --> 01:26:48,984 >> THAT WILL BE GREAT, KAREN. 2570 01:26:48,984 --> 01:26:50,385 THANK YOU SO MUCH. 2571 01:26:50,385 --> 01:26:52,254 YEAH, WE WANT TO MAKE THIS MORE 2572 01:26:52,254 --> 01:26:53,989 INTERACTIVE FOR THE AUDIENCE TO 2573 01:26:53,989 --> 01:26:54,790 GET ALL THESE RESOURCES FIRST 2574 01:26:54,790 --> 01:26:59,027 HAND FROM ALL OF YOU. 2575 01:26:59,027 --> 01:27:05,167 I'LL MOVE TO DMITRY. 2576 01:27:05,167 --> 01:27:06,802 >> DON'T CONSIDER MYSELF AN 2577 01:27:06,802 --> 01:27:07,736 EXPERT ON DISSEMINATION RESEARCH 2578 01:27:07,736 --> 01:27:14,576 BUT I'M HAPPY TO TALK ABOUT 2579 01:27:14,576 --> 01:27:14,777 TRUST. 2580 01:27:14,777 --> 01:27:18,313 MY DISSERTATION WAS ABOUT TRUST, 2581 01:27:18,313 --> 01:27:22,451 ORGANIZATIONS THAT HAVE FLAT 2582 01:27:22,451 --> 01:27:23,085 ORGANIZATIONAL STRUCTURE, VERY 2583 01:27:23,085 --> 01:27:23,986 EXCITED TALKING ABOUT THE ROLE 2584 01:27:23,986 --> 01:27:26,188 OF TRUST IN COMMUNITY ENGAGED 2585 01:27:26,188 --> 01:27:26,822 WORK. 2586 01:27:26,822 --> 01:27:29,024 BY VIRTUE OF ACTUALLY 2587 01:27:29,024 --> 01:27:29,992 EMPHASIZING EQUAL PARTICIPATION 2588 01:27:29,992 --> 01:27:32,528 OF ACADEMIC AND COMMUNITY 2589 01:27:32,528 --> 01:27:33,395 PARTNERS, COMMUNITY ENGAGED 2590 01:27:33,395 --> 01:27:34,830 RESEARCH IS GROUNDED IN TRUST. 2591 01:27:34,830 --> 01:27:36,899 BUT AT THE SAME TIME WHAT WE DO 2592 01:27:36,899 --> 01:27:39,868 TRY TO DO IS IMPROVE PUBLIC 2593 01:27:39,868 --> 01:27:40,736 TRUST IN SCIENCE. 2594 01:27:40,736 --> 01:27:44,439 THIS IS REALLY A TRANSFER OF 2595 01:27:44,439 --> 01:27:45,007 INTERPERSONAL RELATIONSHIPS, 2596 01:27:45,007 --> 01:27:47,309 INTERPERSONAL TRUST ON THE 2597 01:27:47,309 --> 01:27:50,045 PROJECT, PARTNER PROJECT TEAM, 2598 01:27:50,045 --> 01:27:53,215 TRYING TO KIND OF HAVE -- 2599 01:27:53,215 --> 01:27:55,083 BUILDING INSTITUTIONAL TRUST IN 2600 01:27:55,083 --> 01:27:55,317 SCIENCE. 2601 01:27:55,317 --> 01:27:59,221 SEVERAL YEARS AGO I LED AN 2602 01:27:59,221 --> 01:28:00,556 NIH-FUNDED PROJECT ON ETHICAL 2603 01:28:00,556 --> 01:28:01,857 COMMUNITY ENGAGED RESEARCH. 2604 01:28:01,857 --> 01:28:03,158 ONE OF THE FINDINGS WAS 2605 01:28:03,158 --> 01:28:05,294 IMPORTANCE OF TREATING TRUST AND 2606 01:28:05,294 --> 01:28:07,429 RELATIONSHIP BUILDING AS CORE 2607 01:28:07,429 --> 01:28:09,398 COMPONENTS OF ETHICAL CONDUCT OF 2608 01:28:09,398 --> 01:28:11,099 COMMUNITY ENGAGED RESEARCH. 2609 01:28:11,099 --> 01:28:13,235 TRUST IS BELIEVED TO HELP 2610 01:28:13,235 --> 01:28:15,637 IMPROVE QUALITY OF RESEARCH, ITS 2611 01:28:15,637 --> 01:28:16,972 IMPACT, HELPS IDENTIFY AND 2612 01:28:16,972 --> 01:28:19,007 RECRUIT HARD TO REACH 2613 01:28:19,007 --> 01:28:20,475 POPULATIONS, AND MADE RESEARCH 2614 01:28:20,475 --> 01:28:21,210 PROCESS MORE EFFICIENT BECAUSE 2615 01:28:21,210 --> 01:28:25,614 IF YOU THINK ABOUT IT, IF YOU 2616 01:28:25,614 --> 01:28:27,816 HAVE TRUST YOU'RE READY TO 2617 01:28:27,816 --> 01:28:30,986 INVEST IN CONTROL MECHANISMS ON 2618 01:28:30,986 --> 01:28:33,856 PARTNERED PROJECTS, SO IT'S 2619 01:28:33,856 --> 01:28:34,590 PARADOXICAL WITH ADVANTAGES, 2620 01:28:34,590 --> 01:28:36,692 EVEN THOUGH IT CAN BE RISKY AND 2621 01:28:36,692 --> 01:28:38,493 TAKES TIME TO ACTUALLY BUILD 2622 01:28:38,493 --> 01:28:39,895 THAT RELATIONSHIP ON A PROJECT. 2623 01:28:39,895 --> 01:28:43,265 SO THOSE OF US WHO WORK WITH 2624 01:28:43,265 --> 01:28:45,234 COMMUNITY TENDS TO HAVE A 2625 01:28:45,234 --> 01:28:47,469 PREFERENCE TO WORK WITH THE SAME 2626 01:28:47,469 --> 01:28:49,938 PARTNERS OVER AND OVER AGAIN 2627 01:28:49,938 --> 01:28:51,807 WHICH IS GREAT FOR US BECAUSE WE 2628 01:28:51,807 --> 01:28:54,109 CAN TRUST EACH OTHER, BUT IT MAY 2629 01:28:54,109 --> 01:28:57,312 NOT BE AS GOOD FOR SCIENCE AND 2630 01:28:57,312 --> 01:28:58,413 BUILDING TRUST IN SCIENCE 2631 01:28:58,413 --> 01:29:00,015 BECAUSE WE TEND TO WORK WITH THE 2632 01:29:00,015 --> 01:29:02,451 SAME PARTNERS OVER AND OVER 2633 01:29:02,451 --> 01:29:02,985 AGAIN. 2634 01:29:02,985 --> 01:29:04,519 SO OUR ABILITY TO DISSEMINATE, 2635 01:29:04,519 --> 01:29:07,923 IF YOU WISH, THAT TRUST IS 2636 01:29:07,923 --> 01:29:09,091 LIMITED, IF WE TEND TO WORK WITH 2637 01:29:09,091 --> 01:29:11,093 THE SAME PARTNERS OVER AND OVER 2638 01:29:11,093 --> 01:29:11,493 AGAIN. 2639 01:29:11,493 --> 01:29:14,029 SO IN A PIECE WE PUBLISHED BASED 2640 01:29:14,029 --> 01:29:16,431 ON THAT STUDY WE ARGUE TO BUILD 2641 01:29:16,431 --> 01:29:17,399 TRUST IN SCIENCE WE NEED TO 2642 01:29:17,399 --> 01:29:19,601 CHANGE THE WAY THAT WE CONDUCT 2643 01:29:19,601 --> 01:29:21,904 RESEARCH BY WORKING VERY CLOSELY 2644 01:29:21,904 --> 01:29:23,105 IN CLOSE PARTNERSHIP WITH 2645 01:29:23,105 --> 01:29:26,508 COMMUNITY MEMBERS AS A WAY TO 2646 01:29:26,508 --> 01:29:28,343 BUILD INTERPERSONAL TRUST. 2647 01:29:28,343 --> 01:29:31,413 TO DEVELOP AND MAINTAIN THAT 2648 01:29:31,413 --> 01:29:34,049 INTERPERSONAL TRUST ACADEMIC AND 2649 01:29:34,049 --> 01:29:36,885 COMMUNITY PARTNERS MUST BALANCE 2650 01:29:36,885 --> 01:29:38,253 THIS SCIENTIFIC RIGOR OF 2651 01:29:38,253 --> 01:29:43,325 RESEARCH PROCESS ITSELF, SO 2652 01:29:43,325 --> 01:29:45,861 SCIENCE, WITH -- EXCUSE ME -- 2653 01:29:45,861 --> 01:29:49,231 WITH COMMUNITY RELEVANCE AND 2654 01:29:49,231 --> 01:29:50,465 CULTURAL APPROPRIATENESS OF 2655 01:29:50,465 --> 01:29:51,533 RESEARCH, MUST INVEST IN 2656 01:29:51,533 --> 01:29:54,269 CAPACITY BUILDING AS WELL. 2657 01:29:54,269 --> 01:29:56,571 TO EXTEND INTERPERSONAL TRUST WE 2658 01:29:56,571 --> 01:29:57,940 BUILD BY WORKING WITH COMMUNITY 2659 01:29:57,940 --> 01:30:00,208 PARTNERS INTO TRUST IN SCIENCE, 2660 01:30:00,208 --> 01:30:02,411 WE MUST KIND OF EXPAND SLOWLY 2661 01:30:02,411 --> 01:30:04,613 THE POOL OF COMMUNITY PARTNERS 2662 01:30:04,613 --> 01:30:05,914 THAT WE WORK WITH. 2663 01:30:05,914 --> 01:30:08,650 WHAT I LIKE TO DO IS TRUE FOR 2664 01:30:08,650 --> 01:30:10,619 ALL TEAMS THAT ARE WORKED ON, 2665 01:30:10,619 --> 01:30:12,921 HAVE A MIX OF PEOPLE I WORKED 2666 01:30:12,921 --> 01:30:16,625 WITH BEFORE AS WELL AS NEW 2667 01:30:16,625 --> 01:30:17,059 PARTNERS. 2668 01:30:17,059 --> 01:30:20,896 SO, THAT ALLOWS THE NEW PARTNERS 2669 01:30:20,896 --> 01:30:22,864 TO LEARN AND BUILD RESEARCH 2670 01:30:22,864 --> 01:30:24,733 CAPACITY, AT THE SAME TIME 2671 01:30:24,733 --> 01:30:28,003 ALLOWS ME AS A RESEARCHER TO 2672 01:30:28,003 --> 01:30:29,204 ACTUALLY DEVELOP RELATIONSHIPS 2673 01:30:29,204 --> 01:30:30,906 WITH NEW COMMUNITY PARTNERS AND 2674 01:30:30,906 --> 01:30:33,575 DELIVER THE OUTCOMES OF THE 2675 01:30:33,575 --> 01:30:36,645 PROJECT IN A TIMELY FASHION AND 2676 01:30:36,645 --> 01:30:40,148 OF SCIENTIFIC RIGOR THAT COULD 2677 01:30:40,148 --> 01:30:42,818 BE EXPECTED OF, YOU KNOW, ANY 2678 01:30:42,818 --> 01:30:44,119 GOOD HIGH QUALITY SCIENTIFIC 2679 01:30:44,119 --> 01:30:45,087 PROJECT. 2680 01:30:45,087 --> 01:30:47,489 SO, I WANT TO REEMPHASIZE THE 2681 01:30:47,489 --> 01:30:50,125 PROCESS OF BUILDING TRUST ITSELF 2682 01:30:50,125 --> 01:30:56,064 IS A LONG-TERM PROCESS, SO 2683 01:30:56,064 --> 01:30:57,099 THAT'S WHAT AMANDA AND KAREN 2684 01:30:57,099 --> 01:31:00,135 SAID AS WELL. 2685 01:31:00,135 --> 01:31:01,370 IT REQUIRES HONESTY ON THE PART 2686 01:31:01,370 --> 01:31:05,173 OF COMMUNITY AND ACADEMIC 2687 01:31:05,173 --> 01:31:07,709 PARTNERS, INFORMATION SHARING, 2688 01:31:07,709 --> 01:31:10,345 EMPATHY, KEEPING OF PROMISES, 2689 01:31:10,345 --> 01:31:11,646 TRANSPARENCY, COMMITMENT TO 2690 01:31:11,646 --> 01:31:12,848 RELATIONSHIPS, WE'LL MAKE 2691 01:31:12,848 --> 01:31:14,716 MISTAKES, THINGS WILL GO WRONG, 2692 01:31:14,716 --> 01:31:16,351 PROBLEMS WILL ARISE, BUT IT'S 2693 01:31:16,351 --> 01:31:19,354 IMPORTANT TO BE COMMITTED TO THE 2694 01:31:19,354 --> 01:31:22,024 RELATIONSHIP SO THAT IT IS 2695 01:31:22,024 --> 01:31:23,191 REALLY SHOWING THAT WE'RE IN 2696 01:31:23,191 --> 01:31:29,398 THERE FOR A LONG TERM. 2697 01:31:29,398 --> 01:31:29,931 THANK YOU. 2698 01:31:29,931 --> 01:31:31,333 >> YOU MENTIONED A PUBLICATION 2699 01:31:31,333 --> 01:31:34,102 RELATED TO THE ABILITY TO BUILD 2700 01:31:34,102 --> 01:31:35,203 TRUST, BEING IMPACTED WHEN WE 2701 01:31:35,203 --> 01:31:36,838 RELY ON THE SAME PARTNERS. 2702 01:31:36,838 --> 01:31:38,240 IT WOULD BE GREAT IF YOU COULD 2703 01:31:38,240 --> 01:31:40,308 POP THAT IN THE CHAT AS WELL. 2704 01:31:40,308 --> 01:31:47,149 >> SURE, LET ME SEARCH FOR IT. 2705 01:31:47,149 --> 01:31:50,552 >> AND MYLYNDA, I WANT TO 2706 01:31:50,552 --> 01:31:52,054 COMMENT ON SOMETHING SO MUCH IS 2707 01:31:52,054 --> 01:31:55,857 SO IMPORTANT FOR US TO THINK 2708 01:31:55,857 --> 01:31:57,959 ABOUT, BUT ONE MORE THING TO 2709 01:31:57,959 --> 01:32:00,328 LAYER ON, WORKING WITH THE SAME 2710 01:32:00,328 --> 01:32:02,631 COMMUNITY REPETITIVELY BECAUSE 2711 01:32:02,631 --> 01:32:03,432 OF THE DEEP DEVELOPED 2712 01:32:03,432 --> 01:32:06,168 RELATIONSHIPS, CAUTIOUS ABOUT 2713 01:32:06,168 --> 01:32:07,135 NOT BECOMING GATE KEEPERS. 2714 01:32:07,135 --> 01:32:09,104 I SEE THAT HAPPEN OVER AND OVER 2715 01:32:09,104 --> 01:32:09,438 AGAIN. 2716 01:32:09,438 --> 01:32:11,740 IT'S BECAUSE WE WORKED SO HARD 2717 01:32:11,740 --> 01:32:13,241 TO BUILD THAT TRUSTED 2718 01:32:13,241 --> 01:32:14,142 RELATIONSHIP, RIGHT? 2719 01:32:14,142 --> 01:32:16,244 WE DON'T WANT IT TO GET 2720 01:32:16,244 --> 01:32:20,582 JEOPARDIZED BY OTHERS BUT I 2721 01:32:20,582 --> 01:32:22,551 DON'T THINK THAT'S OUR ROLE. 2722 01:32:22,551 --> 01:32:25,520 WE HAVE TO BE MINDFUL MONITORING 2723 01:32:25,520 --> 01:32:25,720 THAT. 2724 01:32:25,720 --> 01:32:29,558 WITH RESPECT TO THE QUESTION, 2725 01:32:29,558 --> 01:32:30,325 AROUND DISSEMINATION AND TRUST, 2726 01:32:30,325 --> 01:32:33,395 I THINK IF WE CAN UNDERSTAND THE 2727 01:32:33,395 --> 01:32:35,363 VALUE OF THE INFORMATION IN 2728 01:32:35,363 --> 01:32:37,099 ADVANCE THAT WE'RE GETTING 2729 01:32:37,099 --> 01:32:38,733 THROUGH RESEARCH PROCESS FOR THE 2730 01:32:38,733 --> 01:32:40,168 COMMUNITY, WE CAN REALLY ENSURE 2731 01:32:40,168 --> 01:32:42,471 THAT WE'RE CAPTURING THE DATA OR 2732 01:32:42,471 --> 01:32:44,739 INFORMATION DURING THE PROCESS 2733 01:32:44,739 --> 01:32:46,842 OF RESEARCH IN AN ACCESSIBLE 2734 01:32:46,842 --> 01:32:49,478 MANNER FOR THE COMMUNITY SO 2735 01:32:49,478 --> 01:32:51,146 DISSEMINATION MEETS THE GOALS 2736 01:32:51,146 --> 01:32:52,214 OUTLINED FROM THE ONSET. 2737 01:32:52,214 --> 01:32:55,383 AND IF WE CAN ENGAGE IN THIS 2738 01:32:55,383 --> 01:32:57,686 MANNER WE'RE TRULY CONTRIBUTING 2739 01:32:57,686 --> 01:33:00,088 TO TRUSTWORTHINESS, NOT DOING 2740 01:33:00,088 --> 01:33:00,856 RESEARCH BECAUSE WE'VE DECIDED 2741 01:33:00,856 --> 01:33:02,624 THIS IS THE NEXT MOST IMPORTANT 2742 01:33:02,624 --> 01:33:04,025 RESEARCH QUESTION BUT WE'RE 2743 01:33:04,025 --> 01:33:05,026 ADVANCING RESEARCH BECAUSE THE 2744 01:33:05,026 --> 01:33:06,995 COMMUNITY HAS TOLD US WHAT THE 2745 01:33:06,995 --> 01:33:08,196 NEXT MOST IMPORTANT RESEARCH 2746 01:33:08,196 --> 01:33:09,164 QUESTION IS. 2747 01:33:09,164 --> 01:33:11,032 AND THEN WE'RE DESIGNING THAT 2748 01:33:11,032 --> 01:33:13,668 RESEARCH TO HAVE DATA THAT CAN 2749 01:33:13,668 --> 01:33:15,804 BE TRANSFERRED BACK AND UTILIZED 2750 01:33:15,804 --> 01:33:19,541 BY THE EXPERTISE WITHIN THE 2751 01:33:19,541 --> 01:33:21,309 COMMUNITY TO EFFECT CHANGE, 2752 01:33:21,309 --> 01:33:22,944 THROUGH IMPLEMENTATION SCIENCE. 2753 01:33:22,944 --> 01:33:26,548 SO, IN OUR OWN WORK WE HAVE USED 2754 01:33:26,548 --> 01:33:27,916 HUMAN-CENTERED DESIGN AND 2755 01:33:27,916 --> 01:33:30,051 COMMUNITY ENGAGEMENT STUDIOS AS 2756 01:33:30,051 --> 01:33:31,386 A MODEL TO REALLY ELEVATE THE 2757 01:33:31,386 --> 01:33:34,322 VOICE OF THE COMMUNITY FROM THE 2758 01:33:34,322 --> 01:33:34,556 ONSET. 2759 01:33:34,556 --> 01:33:37,726 AND I HAVE FOUND THIS JUST TO BE 2760 01:33:37,726 --> 01:33:39,561 SO TREMENDOUSLY SUCCESSFUL AS A 2761 01:33:39,561 --> 01:33:42,664 COMBINED METHODOLOGY, JUST A 2762 01:33:42,664 --> 01:33:45,200 COUPLE EXAMPLES TO SHARE 2763 01:33:45,200 --> 01:33:45,867 QUICKLY. 2764 01:33:45,867 --> 01:33:49,137 ONE OF MY FAVORITE EXAMPLES WAS 2765 01:33:49,137 --> 01:33:50,338 A HUMAN-CENTERED DESIGN 2766 01:33:50,338 --> 01:33:52,641 ENGAGEMENT STUDIOD A SPINAL CORD 2767 01:33:52,641 --> 01:33:56,111 INJURY CONVENTION FOR THE 2768 01:33:56,111 --> 01:33:56,878 NATIONAL NEUROTRAUMA SOCIETY 2769 01:33:56,878 --> 01:33:59,281 LISTENING TO PATIENTS AND 2770 01:33:59,281 --> 01:34:00,582 CAREGIVERS. 2771 01:34:00,582 --> 01:34:03,785 AND CLINICIANS SUCH AS PHYSICAL 2772 01:34:03,785 --> 01:34:05,120 THERAPISTS, OCCUPATIONAL 2773 01:34:05,120 --> 01:34:06,087 THERAPISTS. 2774 01:34:06,087 --> 01:34:08,690 AND ONE OF THE PATIENTS AT OUR 2775 01:34:08,690 --> 01:34:10,058 TABLE LOOKED AROUND AT THE 2776 01:34:10,058 --> 01:34:11,226 RESEARCHERS AT THE TABLE AND 2777 01:34:11,226 --> 01:34:13,562 SAID IF YOU GET A $5 MILLION 2778 01:34:13,562 --> 01:34:15,630 GRANT TO SPEND FIVE YEARS 2779 01:34:15,630 --> 01:34:16,531 STUDYING SPINAL CORD RESEARCH, 2780 01:34:16,531 --> 01:34:17,699 PLEASE DON'T COME BACK AND TELL 2781 01:34:17,699 --> 01:34:19,801 ME THAT YOU SPENT THAT MONEY 2782 01:34:19,801 --> 01:34:22,537 TRYING TO CORRECT MY SPINAL CORD 2783 01:34:22,537 --> 01:34:22,871 INJURY. 2784 01:34:22,871 --> 01:34:23,939 INSTEAD, I'D HOPE YOU WOULD 2785 01:34:23,939 --> 01:34:27,242 FOCUS ON HOW CAN I LIVE MY LIFE 2786 01:34:27,242 --> 01:34:28,410 WITHOUT SPENDING FIVE HOURS A 2787 01:34:28,410 --> 01:34:32,480 DAY ON MY BOWEL AND BLADDER 2788 01:34:32,480 --> 01:34:33,381 CARE. 2789 01:34:33,381 --> 01:34:36,184 EVERY RESEARCHER AT THE TABLE'S 2790 01:34:36,184 --> 01:34:40,255 JAW DROPPED BECAUSE THEY 2791 01:34:40,255 --> 01:34:42,123 THOUGHT WAS THE GOAL WAS TO FIX 2792 01:34:42,123 --> 01:34:43,525 SPINAL CORD INJURY. 2793 01:34:43,525 --> 01:34:45,627 INSTEAD THE PATIENT SAID YOU 2794 01:34:45,627 --> 01:34:47,696 DON'T NEED TO MIX ME BUT I WANT 2795 01:34:47,696 --> 01:34:49,764 MY LIFE TO BECOME MANAGEABLE AND 2796 01:34:49,764 --> 01:34:50,098 LIVABLE. 2797 01:34:50,098 --> 01:34:50,865 THAT WAS PROFOUND. 2798 01:34:50,865 --> 01:34:57,839 IF THEY HAD GONE DOWN A PATHWAY 2799 01:34:57,839 --> 01:34:58,940 OF CORRECTING SPINAL CORD 2800 01:34:58,940 --> 01:35:01,910 INJURY, THE RESULTS WOULD HAVE 2801 01:35:01,910 --> 01:35:03,478 NOT BEEN HELPFUL. 2802 01:35:03,478 --> 01:35:04,646 THE SECOND EXAMPLE WAS SOMETHING 2803 01:35:04,646 --> 01:35:06,181 THAT HAPPENED THIS LAST YEAR 2804 01:35:06,181 --> 01:35:09,551 WHEN WE HAD A SESSION WITH 2805 01:35:09,551 --> 01:35:10,785 REPRESENTATIVES OF SEVERAL 2806 01:35:10,785 --> 01:35:13,488 TRIBAL NATIONS, AND WE WERE 2807 01:35:13,488 --> 01:35:14,923 DISCUSSING THE TOPIC OF 2808 01:35:14,923 --> 01:35:17,092 PREFERRED NAMES FOR NATIVE 2809 01:35:17,092 --> 01:35:17,425 COMMUNITIES. 2810 01:35:17,425 --> 01:35:18,193 AND SOMEONE SHARED SOMETHING 2811 01:35:18,193 --> 01:35:19,861 WITH US THAT WAS SO PROFOUND I 2812 01:35:19,861 --> 01:35:21,096 DON'T THINK I'LL EVER FORGET IT, 2813 01:35:21,096 --> 01:35:23,331 THAT WE HAVE TO BE SO CAREFUL 2814 01:35:23,331 --> 01:35:25,967 ABOUT THE OUTCOMES OF THAT WORK 2815 01:35:25,967 --> 01:35:28,570 AND OUTCOMES OF THAT DISCUSSION 2816 01:35:28,570 --> 01:35:29,904 BECAUSE WE COULD ACCIDENTALLY 2817 01:35:29,904 --> 01:35:31,873 JEOPARDIZE EXISTING TREATIES 2818 01:35:31,873 --> 01:35:33,908 WITH THE GOVERNMENT BY CHANGING 2819 01:35:33,908 --> 01:35:34,709 NAMING CONVENTION. 2820 01:35:34,709 --> 01:35:36,044 AND I DON'T THINK THAT'S 2821 01:35:36,044 --> 01:35:37,345 SOMETHING ANY OF US WOULD HAVE 2822 01:35:37,345 --> 01:35:43,785 EVER THOUGHT OF GOING INTO THAT 2823 01:35:43,785 --> 01:35:44,019 MEETING. 2824 01:35:44,019 --> 01:35:50,258 WE WERE FOCUSED ON EVOLVING 2825 01:35:50,258 --> 01:35:51,893 TERMINOLOGY, HAD NEVER ONCE 2826 01:35:51,893 --> 01:35:54,095 THOUGHT ACTUALLY CREATING OR 2827 01:35:54,095 --> 01:35:55,530 CHANGING OR EVOLVING THE 2828 01:35:55,530 --> 01:35:58,733 TERMINOLOGY ON A NATIONAL 2829 01:35:58,733 --> 01:36:01,670 LANGUAGE COULD JEOPARDIZE 2830 01:36:01,670 --> 01:36:05,173 EXISTING TREATIES, WHICH ARE 2831 01:36:05,173 --> 01:36:05,507 FUNDAMENTAL. 2832 01:36:05,507 --> 01:36:06,841 HAVING THAT COMMUNITY-INFORMED 2833 01:36:06,841 --> 01:36:09,010 VOICE FROM THE ONSET IS THE SAME 2834 01:36:09,010 --> 01:36:11,079 AS EVERYONE ELSE HAS SAID ON 2835 01:36:11,079 --> 01:36:13,848 THIS CALL TODAY, BUT THEN USING 2836 01:36:13,848 --> 01:36:14,649 THAT TO DEVELOP TRUSTWORTHINESS 2837 01:36:14,649 --> 01:36:16,217 AND USING THAT TO DESIGN THE 2838 01:36:16,217 --> 01:36:19,387 WORK WE'RE DOING TO MAKE SURE 2839 01:36:19,387 --> 01:36:21,022 EVERYTHING -- ALL THE OUTCOMES 2840 01:36:21,022 --> 01:36:25,193 ULTIMATELY ARE THERE TO BENEFIT 2841 01:36:25,193 --> 01:36:26,061 AND ADVANCE THE COMMUNITY. 2842 01:36:26,061 --> 01:36:27,595 >> THANK YOU. 2843 01:36:27,595 --> 01:36:29,831 I REALLY LIKE THE USE OF 2844 01:36:29,831 --> 01:36:31,399 EXAMPLES TO CLARIFY WHAT YOU'VE 2845 01:36:31,399 --> 01:36:32,701 SEEN IN YOUR WORK. 2846 01:36:32,701 --> 01:36:34,235 THAT'S EXACTLY WHAT WE TALK 2847 01:36:34,235 --> 01:36:35,403 ABOUT FOCUSING ON TOPICS THAT 2848 01:36:35,403 --> 01:36:37,405 ARE OF INTEREST TO THE 2849 01:36:37,405 --> 01:36:38,606 COMMUNITY, AND YOUR EXAMPLE OF 2850 01:36:38,606 --> 01:36:40,008 THE SPINAL CORD INJURY THE FOCUS 2851 01:36:40,008 --> 01:36:42,077 SOMETIMES COMES ON WHAT WE THINK 2852 01:36:42,077 --> 01:36:44,179 IS IMPORTANT BUT THE IMPORTANCE 2853 01:36:44,179 --> 01:36:45,613 FOR THE COMMUNITY OR PATIENTS 2854 01:36:45,613 --> 01:36:47,349 LIES SOMEWHERE ELSE AND WE 2855 01:36:47,349 --> 01:36:49,417 MIGHT -- EVEN WITH BEST OF 2856 01:36:49,417 --> 01:36:50,618 INTENTIONS MIGHT BE FOCUSING ON 2857 01:36:50,618 --> 01:36:51,353 SOMETHING THAT WON'T BENEFIT THE 2858 01:36:51,353 --> 01:36:52,921 WAY WE THOUGHT IT WAS. 2859 01:36:52,921 --> 01:36:54,556 GREAT EXAMPLE. 2860 01:36:54,556 --> 01:36:56,091 I HEARD FABULOUS POINTS ALL OF 2861 01:36:56,091 --> 01:36:57,992 YOU MADE ABOUT COMMUNITY 2862 01:36:57,992 --> 01:37:01,029 CAPACITY BUILDING THAT I THINK 2863 01:37:01,029 --> 01:37:02,964 IS EXCEPTIONALLY IMPORTANT AND 2864 01:37:02,964 --> 01:37:04,199 THANKS, DMITRY, FOR POPPING THAT 2865 01:37:04,199 --> 01:37:08,236 ARTICLE INTO THE CHAT ABOUT 2866 01:37:08,236 --> 01:37:10,538 TRUSTING COMMUNITY-ENGAGED 2867 01:37:10,538 --> 01:37:11,306 RESEARCH. 2868 01:37:11,306 --> 01:37:12,841 I'M GOING TO MOVE TO THE LAST 2869 01:37:12,841 --> 01:37:14,175 TARGETED QUESTIONS BEFORE I OPEN 2870 01:37:14,175 --> 01:37:16,144 TO THE AUDIENCE. 2871 01:37:16,144 --> 01:37:18,346 FOR THE AUDIENCE, PUT IN YOURWAY 2872 01:37:18,346 --> 01:37:22,617 QUESTIONS IN THE Q&A BOX AT ANY 2873 01:37:22,617 --> 01:37:23,284 POINT, WE HAVE DEDICATED TIME AT 2874 01:37:23,284 --> 01:37:26,888 THE END OF THE PANEL. 2875 01:37:26,888 --> 01:37:28,790 LAST TARGETED QUESTION TO HAVE 2876 01:37:28,790 --> 01:37:30,592 YOU ALL REACT TO, COULD EACH OF 2877 01:37:30,592 --> 01:37:34,362 YOU PLEASE DISCUSS THE 2878 01:37:34,362 --> 01:37:37,065 IMPORTANCE OF UNDERSTANDING YOUR 2879 01:37:37,065 --> 01:37:38,767 AUDIENCE TO DEVELOP CUSTOMIZED 2880 01:37:38,767 --> 01:37:41,669 AND INTENTIONAL MESSAGE TO MOVE 2881 01:37:41,669 --> 01:37:42,737 FROM A ONE-SIZE-FITS-ALL 2882 01:37:42,737 --> 01:37:44,606 DISSEMINATION APPROACH TO ONE 2883 01:37:44,606 --> 01:37:46,374 THAT INCORPORATION VALUES AND 2884 01:37:46,374 --> 01:37:47,909 PERSPECTIVES OF EACH UNIQUE 2885 01:37:47,909 --> 01:37:51,279 COMMUNITY TO PROMOTE HEALTH 2886 01:37:51,279 --> 01:37:51,679 EQUITY. 2887 01:37:51,679 --> 01:37:52,313 SHARE EXAMPLES FROM EXPERIENCE, 2888 01:37:52,313 --> 01:37:53,248 THAT WOULD BE GREAT. 2889 01:37:53,248 --> 01:37:55,984 I WANT TO REMIND THE AUDIENCE OF 2890 01:37:55,984 --> 01:37:58,953 THE SLIDE THE KEYNOTE SPEAKER 2891 01:37:58,953 --> 01:38:00,922 LEFT, THE DOG DOOR THAT WAS NOT 2892 01:38:00,922 --> 01:38:01,589 THE RIGHT SIZE, THAT IMAGE 2893 01:38:01,589 --> 01:38:03,591 SHOULD BE AT THE BACK OF THE 2894 01:38:03,591 --> 01:38:08,563 MIND THINKING ABOUT 2895 01:38:08,563 --> 01:38:09,431 ONE-SIZE-FITS-ALL DISSEMINATION 2896 01:38:09,431 --> 01:38:12,434 TRAJECTORY, I'D LOVE TO HEAR 2897 01:38:12,434 --> 01:38:13,535 FROM PANELISTS ABOUT OUR METHODS 2898 01:38:13,535 --> 01:38:16,171 TO MOVE AWAY FROM THAT. 2899 01:38:16,171 --> 01:38:16,404 AMANDA? 2900 01:38:16,404 --> 01:38:17,539 >> GREAT, THANK YOU. 2901 01:38:17,539 --> 01:38:20,942 FISHES, I'M GOING TO SAY YES, 2902 01:38:20,942 --> 01:38:22,377 IT'S IMPORTANT TO UNDERSTAND THE 2903 01:38:22,377 --> 01:38:26,981 AUDIENCE AND MOVE FROM THE 2904 01:38:26,981 --> 01:38:27,682 ONE-SIZE-FITS-ALL APPROACH. 2905 01:38:27,682 --> 01:38:30,718 I'M GOING TO FOCUS ON EXAMPLES 2906 01:38:30,718 --> 01:38:32,454 FROM OUR WORK TO ILLUSTRATE ON 2907 01:38:32,454 --> 01:38:36,024 NEED TO UNDERSTAND AUDIENCE, HOW 2908 01:38:36,024 --> 01:38:36,591 WE DO SO. 2909 01:38:36,591 --> 01:38:46,668 MY COLLEAGUES AND I WORK WITH 2910 01:38:46,668 --> 01:38:49,838 INUITS BALANCING FOODS WITH THE 2911 01:38:49,838 --> 01:38:50,839 CONTAMINANTS LIKE MERCURY THAT 2912 01:38:50,839 --> 01:38:53,441 MAY BE PRESENT IN THESE FOODS. 2913 01:38:53,441 --> 01:38:56,211 THIS IS AN ULTIMATE 2914 01:38:56,211 --> 01:38:58,379 COMMUNICATION CHALLENGE BECAUSE 2915 01:38:58,379 --> 01:38:59,881 MERCURY IS INVISIBLE, TASTELESS. 2916 01:38:59,881 --> 01:39:02,083 YOU CAN'T SMELL IT. 2917 01:39:02,083 --> 01:39:03,618 IT'S A RELATIVELY CONTEMPORARY 2918 01:39:03,618 --> 01:39:05,253 RISK, MUCH OF THE MERCURY IN 2919 01:39:05,253 --> 01:39:07,255 DIETS COMES FROM DISTANT SOURCES 2920 01:39:07,255 --> 01:39:11,092 OUTSIDE THE ARCTIC, NOT AN EASY 2921 01:39:11,092 --> 01:39:11,960 RISK TO TALK ABOUT. 2922 01:39:11,960 --> 01:39:15,897 THERE NEEDS TO BE HEALTH 2923 01:39:15,897 --> 01:39:18,066 ADVISORIES BALANCING BENEFITS OF 2924 01:39:18,066 --> 01:39:19,834 TRADITIONAL HEALTHY FOODS WITH 2925 01:39:19,834 --> 01:39:22,370 POTENTIAL HARMS OF CONTAMINANTS 2926 01:39:22,370 --> 01:39:23,571 TO SOME POPULATIONS. 2927 01:39:23,571 --> 01:39:26,341 HOWEVER, THERE'S NOT JUST ONE 2928 01:39:26,341 --> 01:39:29,143 INUIT POPULATION. 2929 01:39:29,143 --> 01:39:31,746 THERE ARE DIFFERENT DIALECTS 2930 01:39:31,746 --> 01:39:33,448 THROUGHOUT THE ARCTIC, MESSAGES 2931 01:39:33,448 --> 01:39:35,650 MUST BE TRANSLATED BASED ON 2932 01:39:35,650 --> 01:39:36,784 DIALECTS, SOMETIMES DIFFERENT 2933 01:39:36,784 --> 01:39:38,086 HEALTH ADVISORIES SPECIFIC TO 2934 01:39:38,086 --> 01:39:41,222 LOCATION, SOME LOCATIONS IN THE 2935 01:39:41,222 --> 01:39:42,724 ARCTIC HEALTH ADVISORIES PROMOTE 2936 01:39:42,724 --> 01:39:45,693 A FOOD SOURCE, IN A NEARBY RAGE 2937 01:39:45,693 --> 01:39:46,561 ADVISORIES MAY RUN AGAINST THE 2938 01:39:46,561 --> 01:39:50,632 SAME FOOD SOURCE. 2939 01:39:50,632 --> 01:39:52,700 THERE CAN BE COMMUNICATION 2940 01:39:52,700 --> 01:39:54,135 CHALLENGES IN HOUSEHOLDS, AN 2941 01:39:54,135 --> 01:39:55,537 ELDER MAY BE COMFORTABLE HEARING 2942 01:39:55,537 --> 01:39:59,507 ABOUT AN ADVISORY IN NATIVE 2943 01:39:59,507 --> 01:40:01,342 LANGUAGE, YOUTH MAY ONLY SPEAK 2944 01:40:01,342 --> 01:40:02,544 AND READ ENGLISH. 2945 01:40:02,544 --> 01:40:04,546 WORK BEGINS VERY MUCH IN 2946 01:40:04,546 --> 01:40:07,949 UNDERSTANDING OUR AUDIENCE AND 2947 01:40:07,949 --> 01:40:08,583 WHAT MESSAGING HAS ALREADY 2948 01:40:08,583 --> 01:40:09,050 EXISTED. 2949 01:40:09,050 --> 01:40:10,985 THIS IS DONE IN NUMEROUS WAYS. 2950 01:40:10,985 --> 01:40:14,289 WE SPEND A LOT OF TIME LEARNING 2951 01:40:14,289 --> 01:40:15,623 WHERE PEOPLE GET HEALTH 2952 01:40:15,623 --> 01:40:17,158 MESSAGES, WHO THEY TRUST AS 2953 01:40:17,158 --> 01:40:18,893 COMMUNICATOR, WHAT THEY KNOW AND 2954 01:40:18,893 --> 01:40:20,528 BELIEVE ABOUT A RISK. 2955 01:40:20,528 --> 01:40:23,731 SO, I WANTED TO TALK ABOUT 2956 01:40:23,731 --> 01:40:26,668 ANOTHER METHOD THAT WE HAVE 2957 01:40:26,668 --> 01:40:31,839 LOOKED AT, MOVING FROM THE 2958 01:40:31,839 --> 01:40:32,473 ONE-SIZE-FITS-ALL APPROACH TO 2959 01:40:32,473 --> 01:40:33,808 CENTER THE COMMUNITY IN THIS 2960 01:40:33,808 --> 01:40:34,008 WORK. 2961 01:40:34,008 --> 01:40:37,745 SO SOME OF THE MOST EFFECTIVE 2962 01:40:37,745 --> 01:40:38,813 COMMUNICATION CAMPAIGNS I'VE 2963 01:40:38,813 --> 01:40:40,248 SEEN ARE COMMUNITY DEVELOPED AND 2964 01:40:40,248 --> 01:40:40,481 DRIVEN. 2965 01:40:40,481 --> 01:40:44,519 SO IN ONE OF OUR STUDIES, I CAN 2966 01:40:44,519 --> 01:40:47,455 POST THAT IN THE CHAT AS WELL, 2967 01:40:47,455 --> 01:40:48,323 WE EXAMINED PROCESS OF 2968 01:40:48,323 --> 01:40:53,494 DEVELOPMENT OF A HEALTH MESSAGE 2969 01:40:53,494 --> 01:40:55,029 ABOUT MERCURY IN BELUGA MEETS, 2970 01:40:55,029 --> 01:41:00,635 SAW MEMBER OF THE COMMUNITY AND 2971 01:41:00,635 --> 01:41:02,036 SPECIALISTS COME TOGETHER. 2972 01:41:02,036 --> 01:41:04,172 IT INCLUDED THE LOCAL HEALTH 2973 01:41:04,172 --> 01:41:06,307 BOARD, REGIONAL ORGANIZATIONS, 2974 01:41:06,307 --> 01:41:08,743 LOCAL HUNTERS AND EDUCATORS, ALL 2975 01:41:08,743 --> 01:41:10,144 TO DEVELOP MESSAGING. 2976 01:41:10,144 --> 01:41:12,780 THEY REPORTED BENEFITS OF THIS 2977 01:41:12,780 --> 01:41:14,015 PROCESS INCLUDING MORE COMMUNITY 2978 01:41:14,015 --> 01:41:16,084 BUY-IN AND TRUST OF THE HEALTH 2979 01:41:16,084 --> 01:41:18,920 ADVISORIES, BETTER UNDERSTANDING 2980 01:41:18,920 --> 01:41:21,856 OF HOW TO DELIVER EFFECTIVE AND 2981 01:41:21,856 --> 01:41:24,459 CULTURALLY APPROPRIATE 2982 01:41:24,459 --> 01:41:24,759 INFORMATION. 2983 01:41:24,759 --> 01:41:26,127 NOW, THIS GROUP HAS ALSO 2984 01:41:26,127 --> 01:41:27,228 CHALLENGES INCLUDING IT TOOK A 2985 01:41:27,228 --> 01:41:30,398 LOT OF TIME AND RESOURCES TO DO 2986 01:41:30,398 --> 01:41:32,600 THIS PARTICIPATORY TYPE OF 2987 01:41:32,600 --> 01:41:33,167 APPROACH. 2988 01:41:33,167 --> 01:41:35,136 HOWEVER, THEY SAY THROUGH THIS 2989 01:41:35,136 --> 01:41:37,538 APPROACH THEY WERE ABLE TO 2990 01:41:37,538 --> 01:41:38,473 CREATE TAILORED CULTURALLY 2991 01:41:38,473 --> 01:41:39,841 APPROPRIATE MESSAGING. 2992 01:41:39,841 --> 01:41:42,677 I THINK CENTERING COMMUNITIES 2993 01:41:42,677 --> 01:41:46,180 AND KNOWING YOUR AUDIENCE HELPS 2994 01:41:46,180 --> 01:41:53,087 MOVE AWAY FROM ONE-SIZE-FITS-ALL 2995 01:41:53,087 --> 01:41:54,522 APPROACH TO CUSTOMIZED MESSAGING 2996 01:41:54,522 --> 01:41:57,992 THAT PROMOTES HEALTH EQUITY. 2997 01:41:57,992 --> 01:41:58,226 THANKS. 2998 01:41:58,226 --> 01:41:59,961 >> GREAT POINT ABOUT, AGAIN, I 2999 01:41:59,961 --> 01:42:03,131 THINK DR. LEE ALSO TALKED ABOUT 3000 01:42:03,131 --> 01:42:03,731 MULTI-DISCIPLINARY TEAMS, TALK 3001 01:42:03,731 --> 01:42:05,667 BECOME THAT AT THE END OF HIS 3002 01:42:05,667 --> 01:42:06,634 TALK. 3003 01:42:06,634 --> 01:42:09,270 YOU'RE ADDING ANOTHER COMPONENT 3004 01:42:09,270 --> 01:42:10,471 THAT PROJECT SPECIFIC, YOU MIGHT 3005 01:42:10,471 --> 01:42:12,006 WANT TO ENGAGE SPECIFIC MEMBERS 3006 01:42:12,006 --> 01:42:13,541 OF THE COMMUNITY, HUNTERS OR 3007 01:42:13,541 --> 01:42:14,642 FARMERS OR FOLKS WE DON'T ALWAYS 3008 01:42:14,642 --> 01:42:16,277 CONSIDER AS BEING PART OF THE 3009 01:42:16,277 --> 01:42:17,645 RESEARCH TEAM BUT THEY PROBABLY 3010 01:42:17,645 --> 01:42:20,114 SHOULD BE WHEN YOU'RE TRYING TO 3011 01:42:20,114 --> 01:42:22,417 COME UP WITH CUSTOMIZED 3012 01:42:22,417 --> 01:42:23,151 DISSEMINATION STRATEGIES. 3013 01:42:23,151 --> 01:42:23,718 EXCELLENT, AMANDA. 3014 01:42:23,718 --> 01:42:26,120 I'LL MOVE TO KAREN FOR HER 3015 01:42:26,120 --> 01:42:26,387 THOUGHTS. 3016 01:42:26,387 --> 01:42:30,258 >> THANK YOU. 3017 01:42:30,258 --> 01:42:32,694 SO, FOR CUSTOMIZING, YOU KNOW, 3018 01:42:32,694 --> 01:42:34,996 THE APPROACH, IT'S REALLY 3019 01:42:34,996 --> 01:42:36,631 IMPORTANT TO IDENTIFYING AND 3020 01:42:36,631 --> 01:42:40,168 FINDING THE NICHE THAT WORKS FOR 3021 01:42:40,168 --> 01:42:41,235 THE COMMUNITY, THAT COMMUNITY, 3022 01:42:41,235 --> 01:42:44,539 TO DRIVE DEVELOPING THE BEST 3023 01:42:44,539 --> 01:42:46,741 APPROACH THAT COMPLEMENTS AND 3024 01:42:46,741 --> 01:42:47,942 RECOGNIZES THE COMMUNITY'S NORMS 3025 01:42:47,942 --> 01:42:51,245 AND HOW THEY FUNCTION AND 3026 01:42:51,245 --> 01:42:51,713 PERFORM. 3027 01:42:51,713 --> 01:42:54,549 I WANT TO BRING THIS BACK TO A 3028 01:42:54,549 --> 01:42:56,084 COMMENT DMITRY MADE ABOUT HOW 3029 01:42:56,084 --> 01:42:59,353 IMPORTANT IT IS, HOW WIDE THE 3030 01:42:59,353 --> 01:43:02,523 POOL OF PARTNERS ARE AT THE 3031 01:43:02,523 --> 01:43:04,192 TABLE FROM VARIOUS PERSPECTIVES, 3032 01:43:04,192 --> 01:43:09,230 AND NOT THE SAME PEOPLE. 3033 01:43:09,230 --> 01:43:10,631 AND THAT REALLY ENCOURAGES 3034 01:43:10,631 --> 01:43:13,234 REPRESENTATIVENESS, WHICH IS A 3035 01:43:13,234 --> 01:43:15,903 BASIC TENET OF DELIBERATIVE 3036 01:43:15,903 --> 01:43:18,306 DEMOCRACY, WHICH IS VERY KEY IN 3037 01:43:18,306 --> 01:43:21,676 FACILITATING THESE TYPE OF 3038 01:43:21,676 --> 01:43:23,544 APPROACHES ON DECISION MAKING 3039 01:43:23,544 --> 01:43:25,079 AND, YOU KNOW, IMPLEMENTING 3040 01:43:25,079 --> 01:43:26,948 EFFORTS IN COMMUNITIES. 3041 01:43:26,948 --> 01:43:30,618 SO, YOU KNOW, WHEN YOU HAVE THE 3042 01:43:30,618 --> 01:43:33,054 RIGHT PEOPLE AT THE TABLE, 3043 01:43:33,054 --> 01:43:34,756 THERE'S, YOU KNOW, A 3044 01:43:34,756 --> 01:43:37,024 WILLINGNESS, MORE OF A 3045 01:43:37,024 --> 01:43:40,795 WILLINGNESS I THINK TO IRON OUT 3046 01:43:40,795 --> 01:43:42,797 YOUR DIFFERENCES, OR, YOU KNOW, 3047 01:43:42,797 --> 01:43:46,000 TO THE LEARNING IN TERMS OF 3048 01:43:46,000 --> 01:43:49,604 LEARNING FROM THE ACADEMIC OR 3049 01:43:49,604 --> 01:43:51,873 RESEARCH INVESTIGATOR FROM THE 3050 01:43:51,873 --> 01:44:00,114 COMMUNITY'S PERSPECTIVE HOW TO 3051 01:44:00,114 --> 01:44:06,020 MAKE THINGS WORK. 3052 01:44:06,020 --> 01:44:07,121 THE MICHIGAN "HEAL" PROGRAM, 3053 01:44:07,121 --> 01:44:08,523 DIFFERENT REGIONS AROUND THE 3054 01:44:08,523 --> 01:44:13,227 STATE, I CONSIDER MYSELF TO BE A 3055 01:44:13,227 --> 01:44:14,762 PRETTY EXPERIENCED FACILITATOR, 3056 01:44:14,762 --> 01:44:16,197 COMMUNITY FACILITATOR, CONSIDER 3057 01:44:16,197 --> 01:44:19,700 MYSELF A COMMUNITY SCIENTIST AND 3058 01:44:19,700 --> 01:44:21,569 PARTNER, DID RECOGNIZE AND 3059 01:44:21,569 --> 01:44:24,972 RESPECT MY AFFILIATION WITH THE 3060 01:44:24,972 --> 01:44:26,808 UNIVERSITY AS AN EMPLOYER. 3061 01:44:26,808 --> 01:44:29,577 OUR PARTNERS, THIS WAS AN AGREED 3062 01:44:29,577 --> 01:44:31,879 UPON APPROACH BUT THEY BASICALLY 3063 01:44:31,879 --> 01:44:34,582 KIND OF SHUT IT DOWN. 3064 01:44:34,582 --> 01:44:37,318 THE STYLE OR THE APPROACH WE 3065 01:44:37,318 --> 01:44:39,854 WERE TAKING OF JUST PRESENTING 3066 01:44:39,854 --> 01:44:41,923 RESEARCH IN THE COMMUNITY. 3067 01:44:41,923 --> 01:44:44,125 THEY NEEDED TO CONNECT TO 3068 01:44:44,125 --> 01:44:45,860 WHAT -- THEY BASICALLY SAID SO 3069 01:44:45,860 --> 01:44:48,396 WHAT, SO WHAT TO THE RESEARCH. 3070 01:44:48,396 --> 01:44:52,333 SO WHAT WORKED FOR THEM WAS 3071 01:44:52,333 --> 01:44:55,069 CONNECTING THE APPROACH WITH THE 3072 01:44:55,069 --> 01:44:58,773 KEY PRIORITIES, AND THIS WAS 3073 01:44:58,773 --> 01:45:00,675 PROBABLY RIGHT AFTER THE 3074 01:45:00,675 --> 01:45:03,845 PANDEMIC HAD SETTLED DOWN 3075 01:45:03,845 --> 01:45:04,111 SOMEWHAT. 3076 01:45:04,111 --> 01:45:07,715 AND SO WE WENT THROUGH A SERIES 3077 01:45:07,715 --> 01:45:11,986 OF IDENTIFYING KEY PRIORITIES AS 3078 01:45:11,986 --> 01:45:14,055 OUR WORK GROUP TEAM ACROSS FOUR 3079 01:45:14,055 --> 01:45:15,156 COMMUNITIES WHICH PRIORITIES 3080 01:45:15,156 --> 01:45:16,691 THEY FELT WERE IMPORTANT, AND 3081 01:45:16,691 --> 01:45:20,127 JUST BECAME A LIST FROM A 3082 01:45:20,127 --> 01:45:22,830 DISCUSSION THAT BASICALLY GOT 3083 01:45:22,830 --> 01:45:25,099 WHITTLED DOWN FROM MODELING INTO 3084 01:45:25,099 --> 01:45:26,334 KEY AREAS. 3085 01:45:26,334 --> 01:45:30,705 THEY FELT THAT EVEN THOUGH THEY 3086 01:45:30,705 --> 01:45:33,241 ARE, YOU KNOW, THEY REPRESENT 3087 01:45:33,241 --> 01:45:34,876 CONSTITUENCIES THAT THEY SERVE, 3088 01:45:34,876 --> 01:45:36,944 THAT WE STILL NEEDED MORE OF A 3089 01:45:36,944 --> 01:45:37,945 CONNECTION TO STAKEHOLDERS. 3090 01:45:37,945 --> 01:45:39,580 THEY DIDN'T WANT TO MAKE 3091 01:45:39,580 --> 01:45:40,581 DECISIONS ON THEIR BEHALF. 3092 01:45:40,581 --> 01:45:45,286 SO WE DID A SIMPLE POLL ACROSS 3093 01:45:45,286 --> 01:45:46,520 THE FOUR COMMUNITIES, SHARING 3094 01:45:46,520 --> 01:45:49,023 THOSE PRIORITIES THAT THE WORK 3095 01:45:49,023 --> 01:45:51,993 GROUP RAISED, YOU KNOW, AS KEY 3096 01:45:51,993 --> 01:45:53,728 PRIORITIES THEY FELT REPRESENTED 3097 01:45:53,728 --> 01:45:55,363 THEIR COMMUNITY, WITH THE 3098 01:45:55,363 --> 01:45:57,832 ABILITY TO WRITE IN NEW ITEMS OR 3099 01:45:57,832 --> 01:46:01,502 AREAS THAT MAY NOT HAVE BEEN ON 3100 01:46:01,502 --> 01:46:02,036 OUR LIST. 3101 01:46:02,036 --> 01:46:05,139 AND SO, THAT BECAME OUR WORKING 3102 01:46:05,139 --> 01:46:08,075 GUIDE, THE SUMMARY OF THE 3103 01:46:08,075 --> 01:46:11,178 COMMUNITY'S PERSPECTIVES ON 3104 01:46:11,178 --> 01:46:13,247 IDENTIFIED PRIORITIES FROM 3105 01:46:13,247 --> 01:46:14,315 STAKEHOLDERS, NOT NECESSARILY 3106 01:46:14,315 --> 01:46:17,285 INVOLVED IN THE PLANNING OR AS A 3107 01:46:17,285 --> 01:46:20,321 WORK GROUP TEAM LEADER OF OUR 3108 01:46:20,321 --> 01:46:22,556 INITIATIVE TO WORK WITH OUR 3109 01:46:22,556 --> 01:46:25,259 RESEARCH TEAMS ON HOW TO PRESENT 3110 01:46:25,259 --> 01:46:27,929 THE RESEARCH IN THE COMMUNITY. 3111 01:46:27,929 --> 01:46:31,766 THE FORMS WERE PRESENTED ON A 3112 01:46:31,766 --> 01:46:33,634 BEHALF OF BOTH OUR MICHIGAN CEAL 3113 01:46:33,634 --> 01:46:35,803 TEAM AND THE COMMUNITY PARTNER 3114 01:46:35,803 --> 01:46:37,672 WHO REPRESENTED THAT COMMUNITY 3115 01:46:37,672 --> 01:46:39,540 AND THEIR ORGANIZATIONS. 3116 01:46:39,540 --> 01:46:41,709 SO, IT JUST OPENED UP A 3117 01:46:41,709 --> 01:46:43,778 DIFFERENT TYPE OF DISCUSSION AND 3118 01:46:43,778 --> 01:46:46,847 I FOUND IT TO BE SUCH AN 3119 01:46:46,847 --> 01:46:48,482 IMPORTANT LEARNING PROCESS. 3120 01:46:48,482 --> 01:46:51,986 AGAIN, ALTHOUGH I MAY HAVE YEARS 3121 01:46:51,986 --> 01:46:54,689 OF EXPERIENCE, IT WAS, YOU KNOW, 3122 01:46:54,689 --> 01:46:57,658 IT BROUGHT ME BACK TO THE 3123 01:46:57,658 --> 01:46:58,659 IMPORTANCE OF REPRESENTATIVENESS 3124 01:46:58,659 --> 01:47:00,661 IN ALL ASPECTS OF THE WORK. 3125 01:47:00,661 --> 01:47:02,697 THANK YOU. 3126 01:47:02,697 --> 01:47:04,465 >> THANKS, KAREN. 3127 01:47:04,465 --> 01:47:05,566 YOU MENTIONED THE MICHIGAN CEAL 3128 01:47:05,566 --> 01:47:06,567 WORK YOU'VE DONE. 3129 01:47:06,567 --> 01:47:08,970 IF THERE ARE ANY INTERESTING 3130 01:47:08,970 --> 01:47:10,838 POSTS OR WEBSITES YOU WANT TO 3131 01:47:10,838 --> 01:47:11,739 DRAW OUR AUDIENCE'S ATTENTION 3132 01:47:11,739 --> 01:47:12,907 TO, POP THEM IN THE CHAT. 3133 01:47:12,907 --> 01:47:15,643 I'M SURE THAT WILL BE 3134 01:47:15,643 --> 01:47:15,943 APPRECIATED. 3135 01:47:15,943 --> 01:47:18,446 DMITRY, WHAT ARE YOUR THOUGHTS? 3136 01:47:18,446 --> 01:47:21,882 >> SO, IN COMMUNITY ENGAGED 3137 01:47:21,882 --> 01:47:22,984 RESEARCH, CREATION OF WIN-WIN 3138 01:47:22,984 --> 01:47:24,185 SITUATION FOR COMMUNITY AND 3139 01:47:24,185 --> 01:47:26,487 ACADEMIC PARTNERS IS ONE OF THE 3140 01:47:26,487 --> 01:47:27,455 KEYS TO SUCCESS. 3141 01:47:27,455 --> 01:47:29,457 THERE'S ALSO A STRONG EMPHASIS 3142 01:47:29,457 --> 01:47:32,360 ON RETURN OF RESULTS TO THOSE 3143 01:47:32,360 --> 01:47:33,995 WHO PROVIDED DATA THAT INFORMED 3144 01:47:33,995 --> 01:47:34,595 THE RESEARCH. 3145 01:47:34,595 --> 01:47:37,631 WE CAN THINK OF THAT AS A 3146 01:47:37,631 --> 01:47:38,833 DISSEMINATION. 3147 01:47:38,833 --> 01:47:40,368 DISSEMINATION OF RESULTS, RIGHT? 3148 01:47:40,368 --> 01:47:43,004 BUT THE ISSUE IS WHAT DO WE -- 3149 01:47:43,004 --> 01:47:46,841 WHAT IS A RESULT THAT'S WORTH 3150 01:47:46,841 --> 01:47:47,641 SHARING? 3151 01:47:47,641 --> 01:47:49,810 RESEARCHERS AND COMMUNITY 3152 01:47:49,810 --> 01:47:51,145 PARTNERS AND STUDY PARTICIPANTS 3153 01:47:51,145 --> 01:47:54,415 MAY HAVE VERY DIFFERENT 3154 01:47:54,415 --> 01:47:55,616 PERSPECTIVES OF WHAT'S WORTH 3155 01:47:55,616 --> 01:47:57,585 SHARING AND WHAT CONSTITUTES A 3156 01:47:57,585 --> 01:47:58,152 RESULT. 3157 01:47:58,152 --> 01:48:00,321 SO, THERE'S A GROWING INTEREST 3158 01:48:00,321 --> 01:48:08,662 IN FUNDING LARGE SCALE PROJECTS 3159 01:48:08,662 --> 01:48:10,264 THAT COLLECT GENETIC, BEHAVIORAL 3160 01:48:10,264 --> 01:48:11,399 DATA LUMPED TOGETHER IN A 3161 01:48:11,399 --> 01:48:16,003 DATABASE FOR FUTURE UNSPECIFIED 3162 01:48:16,003 --> 01:48:16,303 USE. 3163 01:48:16,303 --> 01:48:18,039 "ALL OF US" IS ONE EXAMPLE OF 3164 01:48:18,039 --> 01:48:20,374 THE TREND OF BIG DATA 3165 01:48:20,374 --> 01:48:20,708 REPOSITORIES. 3166 01:48:20,708 --> 01:48:23,110 SO SUCCESS OF THESE INITIATIVES 3167 01:48:23,110 --> 01:48:26,814 DEPENDS ON THE WILLINGNESS OF 3168 01:48:26,814 --> 01:48:28,049 DIVERSE GROUPS PREVIOUSLY 3169 01:48:28,049 --> 01:48:29,350 UNDERREPRESENTED IN RESEARCH TO 3170 01:48:29,350 --> 01:48:31,085 SHARE DATA FOR UNSPECIFIED 3171 01:48:31,085 --> 01:48:33,387 FUTURE USES, AND BE WILLING TO 3172 01:48:33,387 --> 01:48:35,589 PROVIDE EVEN MORE DATA FOR 3173 01:48:35,589 --> 01:48:36,991 SPECIFIC YET TO BE DETERMINED 3174 01:48:36,991 --> 01:48:38,025 YOU'VE PROJECTS. 3175 01:48:38,025 --> 01:48:41,295 SO, IT'S REALLY HARD TO RECRUIT 3176 01:48:41,295 --> 01:48:43,998 INTO STUDIES LIKE THIS. 3177 01:48:43,998 --> 01:48:45,866 AND SO TO FACILITATE RECRUITMENT 3178 01:48:45,866 --> 01:48:48,402 AND ENGAGEMENT WITH SUCH STUDIES 3179 01:48:48,402 --> 01:48:51,906 RESEARCHERS NEED TO ESSENTIALLY 3180 01:48:51,906 --> 01:48:56,377 BUILD VALUE PROPOSITIONS FOR 3181 01:48:56,377 --> 01:48:57,144 FUTURE PARTICIPANTS. 3182 01:48:57,144 --> 01:48:59,580 THINK ABOUT RETURN OF RESULTS 3183 01:48:59,580 --> 01:49:03,951 AND RETURNING VALUE TO 3184 01:49:03,951 --> 01:49:04,919 PARTICIPANTS FROM SHARING DATAOR 3185 01:49:04,919 --> 01:49:06,487 YET TO BE DETERMINED USES. 3186 01:49:06,487 --> 01:49:08,155 WE KNOW DIFFERENT PARTICIPANTS 3187 01:49:08,155 --> 01:49:09,323 HAVE DIFFERENT PERSPECTIVES ON 3188 01:49:09,323 --> 01:49:11,225 WHAT RESULTS MIGHT BE USEFUL TO 3189 01:49:11,225 --> 01:49:11,559 THEM. 3190 01:49:11,559 --> 01:49:13,294 IT MIGHT BE HARD FOR RESEARCHERS 3191 01:49:13,294 --> 01:49:15,596 TO KNOW THAT AHEAD OF TIME. 3192 01:49:15,596 --> 01:49:18,432 FOR EXAMPLE, KNOWING YOUR BLOOD 3193 01:49:18,432 --> 01:49:20,835 SUGAR AND YOUR BLOOD PRESSURE 3194 01:49:20,835 --> 01:49:23,838 MIGHT BE MUCH MORE USEFUL FOR 3195 01:49:23,838 --> 01:49:26,006 SOMEONE WHO HAS NOT HAD THIS 3196 01:49:26,006 --> 01:49:27,875 MEASURED IN A LONG TIME, DOESN'T 3197 01:49:27,875 --> 01:49:29,176 HAVE A PRIMARY CARE PHYSICIAN. 3198 01:49:29,176 --> 01:49:32,246 BUT MAY NOT BE OF ANY USE FOR 3199 01:49:32,246 --> 01:49:35,316 SOMEONE WHO GOES TO ANNUAL 3200 01:49:35,316 --> 01:49:35,883 CHECKUPS. 3201 01:49:35,883 --> 01:49:38,752 SO, AT THE SAME TIME WE AS 3202 01:49:38,752 --> 01:49:42,456 RESEARCHERS MUST BE MINDFUL OF 3203 01:49:42,456 --> 01:49:43,224 THE FEASIBILITY OF SHARING 3204 01:49:43,224 --> 01:49:49,697 DIFFERENT KINDS OF RESULTS TO 3205 01:49:49,697 --> 01:49:50,464 PARTICIPANTS. 3206 01:49:50,464 --> 01:49:54,835 SHARING FILES, STUDY PAPER IS A 3207 01:49:54,835 --> 01:49:56,437 COMMON PRACTICE IN CBPR ARE YOU 3208 01:49:56,437 --> 01:49:57,138 WOULD COMMUNITIES EVEN 3209 01:49:57,138 --> 01:50:01,375 UNDERSTAND AND DO THEY REALLY 3210 01:50:01,375 --> 01:50:01,942 CARE? 3211 01:50:01,942 --> 01:50:05,012 SO WE HAVE A CONUNDRUM. 3212 01:50:05,012 --> 01:50:08,682 WE WANT TO SHARE EVERYTHING BUT 3213 01:50:08,682 --> 01:50:11,919 HOW MANY CONTEXTUALIZATION, HOW 3214 01:50:11,919 --> 01:50:12,887 MUCH INTERPRETATION IMPLICATIONS 3215 01:50:12,887 --> 01:50:14,088 OF WHAT RESULTS MEAN. 3216 01:50:14,088 --> 01:50:16,090 IT'S REALLY HARD TO DO IN THE 3217 01:50:16,090 --> 01:50:17,291 LARGE SCALE PROJECT LIKE SAY 3218 01:50:17,291 --> 01:50:23,864 "ALL OF US" RESEARCH PROGRAM. 3219 01:50:23,864 --> 01:50:30,104 THERE NEEDS TO BE A BALANCE, 3220 01:50:30,104 --> 01:50:30,971 POINT OF EQUILIBRIUM BETWEEN 3221 01:50:30,971 --> 01:50:33,507 RESULTS TO BE SHARED AND 3222 01:50:33,507 --> 01:50:34,542 FEASIBILITY OF SHARING RESULTS. 3223 01:50:34,542 --> 01:50:36,777 THAT'S THIS RETURN OF VALUE FROM 3224 01:50:36,777 --> 01:50:38,312 THE PROJECT PERSPECTIVE THAT 3225 01:50:38,312 --> 01:50:40,281 ACCOUNTS FOR INTEREST OF PEOPLE 3226 01:50:40,281 --> 01:50:45,419 WHO SHARE THE DATA AND YOU AS 3227 01:50:45,419 --> 01:50:46,287 RESEARCHERS BECAUSE YOU'RE 3228 01:50:46,287 --> 01:50:49,256 THINKING ABOUT SIZE AS A WHOLE, 3229 01:50:49,256 --> 01:50:50,124 VERSUS THIS PERSON-CENTERED 3230 01:50:50,124 --> 01:50:51,892 CARE, WHAT'S USEFUL FOR ME AS A 3231 01:50:51,892 --> 01:50:52,226 PARTICIPANTS. 3232 01:50:52,226 --> 01:50:55,062 SO THERE SHOULD BE A WAY TO FIND 3233 01:50:55,062 --> 01:50:55,729 THAT BALANCE. 3234 01:50:55,729 --> 01:51:00,868 TO MOVE AWAY FROM THE 3235 01:51:00,868 --> 01:51:01,869 ONE-SIZE-FITS-ALL APPROACH TO 3236 01:51:01,869 --> 01:51:04,238 DISSEMINATION REQUIRES THINKING 3237 01:51:04,238 --> 01:51:05,272 ABOUT USEFULNESS OF THE 3238 01:51:05,272 --> 01:51:06,473 INFORMATION AND FEASIBILITY OF 3239 01:51:06,473 --> 01:51:07,341 SHARING INFORMATION WITH 3240 01:51:07,341 --> 01:51:08,108 PARTICIPANTS. 3241 01:51:08,108 --> 01:51:11,178 SO THE TYPE OF DATA COLLECTED, 3242 01:51:11,178 --> 01:51:14,014 ITS LEVEL OF GRANULARITY, 3243 01:51:14,014 --> 01:51:15,549 OPTIONS FOR SUPPORTING RESULT 3244 01:51:15,549 --> 01:51:16,550 INTERPRETATION SHOULD BE 3245 01:51:16,550 --> 01:51:17,718 CAREFULLY CONSIDERED WHEN 3246 01:51:17,718 --> 01:51:19,386 DETERMINING WHAT RESULTS SHOULD 3247 01:51:19,386 --> 01:51:21,689 BE SHARED WITH PARTICIPANTS AND 3248 01:51:21,689 --> 01:51:22,122 HOW. 3249 01:51:22,122 --> 01:51:23,324 BECAUSE USEFULNESS AND 3250 01:51:23,324 --> 01:51:27,261 FEASIBILITY WILL VARY BY STUDY, 3251 01:51:27,261 --> 01:51:28,662 BY PARTICIPANTS' BACKGROUND, 3252 01:51:28,662 --> 01:51:29,797 PREFERENCES, HEALTH LITERACY, 3253 01:51:29,797 --> 01:51:31,632 ACCESS TO REGULAR HEALTH CARE, 3254 01:51:31,632 --> 01:51:33,834 BY TYPE OF RESOURCES AVAILABLE 3255 01:51:33,834 --> 01:51:35,569 TO YOU AS RESEARCHERS, IT'S 3256 01:51:35,569 --> 01:51:38,005 IMPORTANT TO THINK ABOUT LIKELY 3257 01:51:38,005 --> 01:51:39,640 SCENARIOS AND VIABLE OPTIONS 3258 01:51:39,640 --> 01:51:44,778 AHEAD OF TIME. 3259 01:51:44,778 --> 01:51:46,413 ATTRACTIVENESS MAY AFFECT 3260 01:51:46,413 --> 01:51:48,048 WILLINGNESS TO PARTICIPATE IN 3261 01:51:48,048 --> 01:51:49,783 THE PROJECT AS PARTICIPANTS, SO 3262 01:51:49,783 --> 01:51:52,419 BESIDES THAT THE FORMAT OF OUR 3263 01:51:52,419 --> 01:51:54,622 RESULTS ARE SHARED, WHAT 3264 01:51:54,622 --> 01:51:57,224 MATERIALS ARE SHARED, SO 3265 01:51:57,224 --> 01:51:58,626 UNDERSTANDING THE PREFERENCE 3266 01:51:58,626 --> 01:52:00,961 WHAT AND HOW SHOULD BE SHARED, 3267 01:52:00,961 --> 01:52:02,329 THROUGHOUT THE PROJECT IS 3268 01:52:02,329 --> 01:52:03,797 IMPORTANT AT THE TIME WE 3269 01:52:03,797 --> 01:52:04,565 DESIGNED THE STUDY. 3270 01:52:04,565 --> 01:52:07,501 ONE OF THE THINGS I WANT TO 3271 01:52:07,501 --> 01:52:09,169 MENTION IS ONE-SIZE-FITS-ALL 3272 01:52:09,169 --> 01:52:10,137 MEANS DIFFERENT THINGS, AND ONE 3273 01:52:10,137 --> 01:52:14,775 IT MEANS WE HAVE TO START 3274 01:52:14,775 --> 01:52:15,342 THINKING ABOUT DISSEMINATION 3275 01:52:15,342 --> 01:52:18,145 EVEN AT THE DESIGN BECAUSE THAT 3276 01:52:18,145 --> 01:52:22,616 AFFECTS HOW WE RECRUIT, CONSENT 3277 01:52:22,616 --> 01:52:23,717 TEAM, WHAT WE TELL THEM ABOUT 3278 01:52:23,717 --> 01:52:25,152 USE OF DATA, THIS IS REALLY 3279 01:52:25,152 --> 01:52:26,720 IMPORTANT TO CONSIDER EARLY ON. 3280 01:52:26,720 --> 01:52:29,990 LET ME PAUSE HERE. 3281 01:52:29,990 --> 01:52:31,492 >> ALL EXCELLENT POINTS. 3282 01:52:31,492 --> 01:52:33,127 YOU RAISED THE POINT HOW A LOT 3283 01:52:33,127 --> 01:52:35,429 OF THE DISSEMINATION BOILS DOWN 3284 01:52:35,429 --> 01:52:39,600 TO BENCH TO BOOKSHELF, WHEN IT 3285 01:52:39,600 --> 01:52:40,701 GOES INTO JOURNALS, HOW 3286 01:52:40,701 --> 01:52:42,002 ACCESSIBLE IS IT FOR THE 3287 01:52:42,002 --> 01:52:43,637 COMMUNITY, MAKES ME THINK ABOUT 3288 01:52:43,637 --> 01:52:46,273 THINGS DR. LEE POINTED OUT ABOUT 3289 01:52:46,273 --> 01:52:47,141 LEVERAGING DIFFERENT PLATFORMS, 3290 01:52:47,141 --> 01:52:48,776 LIKE HE'S DOING. 3291 01:52:48,776 --> 01:52:50,678 GOING INTO THOSE PUBLIC SPACES 3292 01:52:50,678 --> 01:52:52,446 WHERE PEOPLE ARE GOING IN TO 3293 01:52:52,446 --> 01:52:58,419 FIND YOU -- NUGGETS TO PROCESS 3294 01:52:58,419 --> 01:52:59,219 AND USE. 3295 01:52:59,219 --> 01:53:01,021 THINKING ABOUT IT EARLIER ON, 3296 01:53:01,021 --> 01:53:02,556 LIKE YOU SAID, SO YOU'RE 3297 01:53:02,556 --> 01:53:12,966 DESIGNING ACCORDINGLY. 3298 01:53:13,167 --> 01:53:13,334 MYLYNDA? 3299 01:53:13,334 --> 01:53:13,867 >> I ENJOYED PERSPECTIVE, 3300 01:53:13,867 --> 01:53:16,403 ESPECIALLY ON RETURN OF VALUE, 3301 01:53:16,403 --> 01:53:18,238 SO IMPORTANT TO THE ENTIRE 3302 01:53:18,238 --> 01:53:21,942 TRUSTWORTHINESS OF THE EQUATION. 3303 01:53:21,942 --> 01:53:24,378 WE'VE ALL BEEN THINKING ABOUT 3304 01:53:24,378 --> 01:53:25,579 SCIENCE OF ENGAGEMENT AND 3305 01:53:25,579 --> 01:53:27,114 THERE'S ALL THESE DIFFERENT 3306 01:53:27,114 --> 01:53:28,649 FACTORS THAT EVERYONE HAS 3307 01:53:28,649 --> 01:53:31,452 BROUGHT UP, THAT IS SO UNIQUE TO 3308 01:53:31,452 --> 01:53:32,853 EACH COMMUNITY. 3309 01:53:32,853 --> 01:53:35,923 AND HOW DO WE TAKE A METHODICAL 3310 01:53:35,923 --> 01:53:38,625 APPROACH TO THAT. 3311 01:53:38,625 --> 01:53:41,895 SO OUR TEAM HAS BEEN WORKING AN 3312 01:53:41,895 --> 01:53:45,299 ENGAGEMENT APPROACH VERY MUCH TO 3313 01:53:45,299 --> 01:53:47,101 A PARALLEL PRECISION MEDICINE, 3314 01:53:47,101 --> 01:53:49,036 REFERENCES TO "ALL OF US" HERE. 3315 01:53:49,036 --> 01:53:52,940 AND REALLY TRYING TO INCLUDE AN 3316 01:53:52,940 --> 01:53:57,177 UNDERSTANDING AND DEFINING OF 3317 01:53:57,177 --> 01:54:02,883 THE COMMUNITY, THAT IS OF THE 3318 01:54:02,883 --> 01:54:06,253 TOPIC OR THE PRIORITY, UNIQUE 3319 01:54:06,253 --> 01:54:07,154 ENVIRONMENTAL CHARACTERISTICS OF 3320 01:54:07,154 --> 01:54:08,422 THESE COMMUNITIES DEFINING THE 3321 01:54:08,422 --> 01:54:09,857 QUESTION OF VALUE, SO, AGAIN, 3322 01:54:09,857 --> 01:54:12,793 THAT RETURN OF VALUE FOR THE 3323 01:54:12,793 --> 01:54:13,894 SPECIFIC COMMUNITY. 3324 01:54:13,894 --> 01:54:15,662 THEN PUTTING THIS INTO A 3325 01:54:15,662 --> 01:54:17,631 FRAMEWORK THAT ASSESSES THE 3326 01:54:17,631 --> 01:54:21,201 RIGHT DOSE, RIGHT FREQUENCY, 3327 01:54:21,201 --> 01:54:25,706 RIGHT MODE OF DELIVERY AND 3328 01:54:25,706 --> 01:54:29,109 COMMUNITY INFORMED AND 3329 01:54:29,109 --> 01:54:30,210 ULTIMATELY DISSEMINATION MUST BE 3330 01:54:30,210 --> 01:54:32,279 INCLUDED IN THE ENTIRE 3331 01:54:32,279 --> 01:54:33,414 EVALUATION AND METHODOLOGY IN 3332 01:54:33,414 --> 01:54:38,285 THE SAME WAY FROM THE ONSET OF 3333 01:54:38,285 --> 01:54:40,721 COLLABORATION AND 3334 01:54:40,721 --> 01:54:41,088 INTENTIONALITY. 3335 01:54:41,088 --> 01:54:42,890 SO I THINK -- I FEEL LIKE WE 3336 01:54:42,890 --> 01:54:44,758 COULD TAKE ALL THE THINGS SAID 3337 01:54:44,758 --> 01:54:46,960 AROUND THE LAST QUESTION TODAY, 3338 01:54:46,960 --> 01:54:51,965 AND COMPILE IT INTO A BEST 3339 01:54:51,965 --> 01:54:52,966 PRACTICES APPROACH, WE'RE 3340 01:54:52,966 --> 01:54:58,272 THINKING ABOUT NOT ONLY 3341 01:54:58,272 --> 01:54:58,739 ENGAGING, DEVELOPING 3342 01:54:58,739 --> 01:54:59,339 TRUSTWORTHINESS, BUT DESIGNING 3343 01:54:59,339 --> 01:55:00,207 DECISION FROM THE ONSET AGAIN 3344 01:55:00,207 --> 01:55:02,743 WITH THE COMMUNITY AT THE HEART 3345 01:55:02,743 --> 01:55:04,711 AND GOAL OF ALL OF THE WORK THAT 3346 01:55:04,711 --> 01:55:06,580 WE DO. 3347 01:55:06,580 --> 01:55:09,750 SO THANK YOU. 3348 01:55:09,750 --> 01:55:10,951 >> THANKS, MYLYNDA, A GREAT WAY 3349 01:55:10,951 --> 01:55:13,253 TO ROUND OUT THE DISCUSSION FOR 3350 01:55:13,253 --> 01:55:13,687 THIS PANEL. 3351 01:55:13,687 --> 01:55:15,289 AND I WANT TO THANK EVERYBODY 3352 01:55:15,289 --> 01:55:16,423 FOR THEIR INSIGHTS. 3353 01:55:16,423 --> 01:55:17,624 WE HAVE SIX MINUTES BEFORE WE 3354 01:55:17,624 --> 01:55:19,493 END THE PANEL AND GIVE YOU A 3355 01:55:19,493 --> 01:55:20,694 BREAK, AND THE AUDIENCE A QUICK 3356 01:55:20,694 --> 01:55:23,096 BREAK BEFORE THE SECOND PANEL. 3357 01:55:23,096 --> 01:55:24,965 THERE ARE A COUPLE QUESTIONS WE 3358 01:55:24,965 --> 01:55:27,701 RECEIVED SO I'LL READ THEM OUT. 3359 01:55:27,701 --> 01:55:30,137 HERE THERE'S NO ORDER, SO GO 3360 01:55:30,137 --> 01:55:31,672 AHEAD AND UNMUTE, WHOEVER WANTS 3361 01:55:31,672 --> 01:55:34,842 TO RESPOND FIRST CAN JUMP IN. 3362 01:55:34,842 --> 01:55:35,375 DISSEMINATION RESEARCH IS 3363 01:55:35,375 --> 01:55:39,213 TYPICALLY DESCRIBED IN THE SAME 3364 01:55:39,213 --> 01:55:40,247 BREATH AS WIDESPREAD DIFFUSION 3365 01:55:40,247 --> 01:55:41,281 AND REPLICATION. 3366 01:55:41,281 --> 01:55:43,917 CAN PANELISTS COMMENT ON WHETHER 3367 01:55:43,917 --> 01:55:44,885 THE DISSEMINATION RESEARCH 3368 01:55:44,885 --> 01:55:47,521 PARADIGM IS COMPATIBLE WITH WHAT 3369 01:55:47,521 --> 01:55:49,923 OUR KEYNOTE SPEAKER AND CURRENT 3370 01:55:49,923 --> 01:55:51,458 PANELISTS DESCRIBED INCLUDING 3371 01:55:51,458 --> 01:55:53,760 PRECISION, TAILORED, AND NOT ONE 3372 01:55:53,760 --> 01:55:54,528 SIZE FITS ALL? 3373 01:55:54,528 --> 01:55:56,196 WHOEVER WANT TO JUMP IN FIRST 3374 01:55:56,196 --> 01:56:04,905 CAN GO RIGHT AHEAD. 3375 01:56:04,905 --> 01:56:07,774 3376 01:56:07,774 --> 01:56:12,579 DO YOU WANT ME TO PICK PEOPLE? 3377 01:56:12,579 --> 01:56:15,682 DMITRY, DO YOU WANT TO ANSWER 3378 01:56:15,682 --> 01:56:16,450 THAT QUESTION POTENTIALLY? 3379 01:56:16,450 --> 01:56:16,984 >> POTENTIALLY. 3380 01:56:16,984 --> 01:56:20,487 I DON'T REALLY SEE THEM AS BEING 3381 01:56:20,487 --> 01:56:21,455 IN CONFLICT OR CONTRADICTING 3382 01:56:21,455 --> 01:56:22,089 EACH OTHER. 3383 01:56:22,089 --> 01:56:27,160 I THINK THAT GOES BACK TO THE 3384 01:56:27,160 --> 01:56:29,897 CONCEPT OF USEFULNESS OF WHAT 3385 01:56:29,897 --> 01:56:31,632 YOU'RE DISSEMINATING, MEANING 3386 01:56:31,632 --> 01:56:33,400 HOW YOU'RE DISSEMINATING, WHAT'S 3387 01:56:33,400 --> 01:56:34,501 CONSIDERED THE RESULT. 3388 01:56:34,501 --> 01:56:39,106 IF RESULT IS A BOOK, THEN, SURE, 3389 01:56:39,106 --> 01:56:40,073 MAYBE PUBLISHING A BOOK WOULD 3390 01:56:40,073 --> 01:56:41,375 SERVE YOU WELL. 3391 01:56:41,375 --> 01:56:46,313 BUT HOW USEFUL THAT IS, SO I 3392 01:56:46,313 --> 01:56:48,315 THINK INCORPORATION OF THAT IN 3393 01:56:48,315 --> 01:56:49,349 THE DISSEMINATION STRATEGY WOULD 3394 01:56:49,349 --> 01:56:50,817 GO A LONG WAY. 3395 01:56:50,817 --> 01:56:53,887 BUT, AGAIN, I'M NOT AN EXPERT ON 3396 01:56:53,887 --> 01:56:54,221 DISSEMINATION. 3397 01:56:54,221 --> 01:56:59,159 SO I'LL LET OTHERS CHIME? 3398 01:56:59,159 --> 01:57:00,994 >> MYLYNDA, YOU TALKED ABOUT 3399 01:57:00,994 --> 01:57:02,095 PRECISION ENGAGEMENT. 3400 01:57:02,095 --> 01:57:04,398 SORRY, KAREN, YOU UNMUTED. 3401 01:57:04,398 --> 01:57:06,567 >> I NEEDED TO READ THE 3402 01:57:06,567 --> 01:57:07,668 QUESTION, WHICH I DID. 3403 01:57:07,668 --> 01:57:14,374 I THINK THEY ARE VERY SIMILAR. 3404 01:57:14,374 --> 01:57:16,143 WIDESPREAD-- THERE IS PRECISION 3405 01:57:16,143 --> 01:57:18,445 IN SCALING UP, REPLICATION, ALL 3406 01:57:18,445 --> 01:57:24,551 OF THAT, YOU KNOW, THEY ARE VERY 3407 01:57:24,551 --> 01:57:24,785 COMMON. 3408 01:57:24,785 --> 01:57:29,923 SO, YOU KNOW, I THINK IT IS 3409 01:57:29,923 --> 01:57:32,926 TOTALLY COMPATIBLE, THE TWO 3410 01:57:32,926 --> 01:57:33,560 THAT'S BEING HIGHLIGHTED. 3411 01:57:33,560 --> 01:57:39,533 >> DO YOU WANT TO ADD SOMETHING, 3412 01:57:39,533 --> 01:57:39,967 AMANDA OR MYLYNDA. 3413 01:57:39,967 --> 01:57:41,101 >> I WAS TRYING TO FIND THE 3414 01:57:41,101 --> 01:57:41,668 QUESTION TO READ AGAIN. 3415 01:57:41,668 --> 01:57:44,071 >> IT'S IN THE Q&A BOX, IT'S ONE 3416 01:57:44,071 --> 01:57:45,806 OF THE -- WE HAVE ANOTHER LAST 3417 01:57:45,806 --> 01:57:49,142 ONE BUT THIS IS BY ANDY TAN. 3418 01:57:49,142 --> 01:57:52,479 >> IDES LIKE TO SAY THAT I 3419 01:57:52,479 --> 01:57:57,284 TOO -- I AGREE WITH DMITRY, IT 3420 01:57:57,284 --> 01:57:57,851 DEPENDS. 3421 01:57:57,851 --> 01:57:58,919 I THINK IT DEPENDS ON THE 3422 01:57:58,919 --> 01:58:01,221 SITUATION AND THE NEEDS, RIGHT? 3423 01:58:01,221 --> 01:58:01,989 AND SO POTENTIALLY THERE MIGHT 3424 01:58:01,989 --> 01:58:06,593 NEED TO BE MORE OF A WIDESPREAD 3425 01:58:06,593 --> 01:58:09,229 APPROACH VERSUS A TAILORED ONE 3426 01:58:09,229 --> 01:58:10,097 SIZE -- NOT ONE-SIZE-FITS-ALL 3427 01:58:10,097 --> 01:58:12,099 APPROACH SO I THINK IT DEPENDS 3428 01:58:12,099 --> 01:58:16,136 ON THAT SITUATION AND I WAS 3429 01:58:16,136 --> 01:58:17,437 MENTIONING BEFORE, WHO YOUR 3430 01:58:17,437 --> 01:58:18,772 COMMUNITY IS SO DEFINING THAT 3431 01:58:18,772 --> 01:58:19,039 COMMUNITY. 3432 01:58:19,039 --> 01:58:24,344 I THINK ONE OF THE THINGS THAT I 3433 01:58:24,344 --> 01:58:27,948 COMMONLY SEE OR IS ONE OF THE 3434 01:58:27,948 --> 01:58:30,283 CHALLENGES TO HOW THESE ACTUALLY 3435 01:58:30,283 --> 01:58:32,519 PLAY OUT IS WHETHER IT'S A 3436 01:58:32,519 --> 01:58:34,621 TOP-DOWN OR BOTTOM-UP OR MORE OF 3437 01:58:34,621 --> 01:58:38,125 A COLLABORATIVE APPROACH TO 3438 01:58:38,125 --> 01:58:38,558 THINGS. 3439 01:58:38,558 --> 01:58:41,294 SOMETIMES I FEEL LIKE WE MIGHT 3440 01:58:41,294 --> 01:58:45,565 NOT -- WE MIGHT TO HAVE -- HAVE 3441 01:58:45,565 --> 01:58:51,004 TO GIVE UP POWER TO DO THINGS IN 3442 01:58:51,004 --> 01:58:55,242 A CULTURALLY EFISKT -- 3443 01:58:55,242 --> 01:58:56,276 EFFECTIVE WAY. 3444 01:58:56,276 --> 01:59:00,013 THERE ARE CHALLENGES BUT BOTH 3445 01:59:00,013 --> 01:59:05,185 CAN BE NEEDED AND USEFUL AT 3446 01:59:05,185 --> 01:59:05,385 TIMES. 3447 01:59:05,385 --> 01:59:07,688 >> I WILL ADD THAT TO ME I THINK 3448 01:59:07,688 --> 01:59:09,556 WE NEED TO START THINKING OUT OF 3449 01:59:09,556 --> 01:59:17,330 THE BOX AROUND HOW WE DEFINE 3450 01:59:17,330 --> 01:59:17,664 DISSEMINATION. 3451 01:59:17,664 --> 01:59:19,399 AND START THINKING ABOUT ALL OF 3452 01:59:19,399 --> 01:59:21,501 THE DIFFERENT WAYS THAT 3453 01:59:21,501 --> 01:59:22,569 DISSEMINATION CAN BE APPLIED 3454 01:59:22,569 --> 01:59:25,639 BEYOND WHAT WAS WRITTEN IN THE 3455 01:59:25,639 --> 01:59:27,274 QUESTION, RIGHT? 3456 01:59:27,274 --> 01:59:29,976 AND ALSO STOP THINKING ABOUT 3457 01:59:29,976 --> 01:59:30,677 DISSEMINATION FROM PERSPECTIVE 3458 01:59:30,677 --> 01:59:32,746 OF THE ACADEMIC WHERE WE'RE 3459 01:59:32,746 --> 01:59:33,847 TRYING TO DISSEMINATE, TO US 3460 01:59:33,847 --> 01:59:35,148 THAT MEANS SOMETHING DIFFERENT. 3461 01:59:35,148 --> 01:59:40,620 THAT'S WHAT ANDY WAS DEFINING IN 3462 01:59:40,620 --> 01:59:41,188 THE QUESTION, WHAT DOES 3463 01:59:41,188 --> 01:59:42,689 DISSEMINATION MEAN TO THE 3464 01:59:42,689 --> 01:59:43,790 COMMUNITY, THAT DEPENDS WHO THE 3465 01:59:43,790 --> 01:59:45,792 COMMUNITY IS THAT WE'RE 3466 01:59:45,792 --> 01:59:46,093 DISCUSSING. 3467 01:59:46,093 --> 01:59:47,527 ONE OF THE THINGS I WOULD REALLY 3468 01:59:47,527 --> 01:59:51,698 LIKE US TO START THINKING ABOUT 3469 01:59:51,698 --> 01:59:53,967 IS COMMUNITIES ARE RICH. 3470 01:59:53,967 --> 01:59:55,736 THEY ARE DEVELOPED. 3471 01:59:55,736 --> 01:59:58,238 THEY HAVE MASSIVE RESOURCES 3472 01:59:58,238 --> 01:59:58,538 INTERNALLY. 3473 01:59:58,538 --> 02:00:01,208 WHAT THEY DON'T NECESSARILY HAVE 3474 02:00:01,208 --> 02:00:03,844 IS THE ACCESS TO THE DATA THAT 3475 02:00:03,844 --> 02:00:06,680 WE ARE GENERATING. 3476 02:00:06,680 --> 02:00:09,616 SO HOW CAN WE ELEVATE WHAT 3477 02:00:09,616 --> 02:00:10,650 RESOURCES ALREADY EXIST, ALREADY 3478 02:00:10,650 --> 02:00:13,120 THE NETWORKS THAT ARE AVAILABLE, 3479 02:00:13,120 --> 02:00:14,454 ALREADY THE KNOWLEDGE IN THE 3480 02:00:14,454 --> 02:00:16,423 COMMUNITY AND EMPOWER THEM WITH 3481 02:00:16,423 --> 02:00:18,959 THE DATA AND THEN LET THEM DO 3482 02:00:18,959 --> 02:00:20,127 WHAT THEY WANT TO DO. 3483 02:00:20,127 --> 02:00:22,329 I THINK THAT'S WHERE I'M 3484 02:00:22,329 --> 02:00:24,831 STARTING TO THINK ABOUT 3485 02:00:24,831 --> 02:00:27,768 DISSEMINATION, MAYBE THAT'S 3486 02:00:27,768 --> 02:00:29,236 D.E.I. TO THE COMMUNITY, D.E.I. 3487 02:00:29,236 --> 02:00:32,606 IN MEDICINE OR IN ACADEMIC 3488 02:00:32,606 --> 02:00:33,173 SETTING, RIGHT? 3489 02:00:33,173 --> 02:00:37,110 BUT I WANT TO SEE US EVOLVE OUR 3490 02:00:37,110 --> 02:00:37,844 DEFINITION OF DISSEMINATION AND 3491 02:00:37,844 --> 02:00:42,249 REALLY LOOK AT IT FROM THAT 3492 02:00:42,249 --> 02:00:42,749 DIFFERENT PERSPECTIVE. 3493 02:00:42,749 --> 02:00:43,884 >> I THINK YOUR COMMENT IS 3494 02:00:43,884 --> 02:00:47,387 EXACTLY IN LINE WITH THE 3495 02:00:47,387 --> 02:00:49,122 QUESTION THAT JULIA POSTED ABOUT 3496 02:00:49,122 --> 02:00:50,357 WHOSE DEFINITION OF 3497 02:00:50,357 --> 02:00:51,258 DISSEMINATION MATTERS. 3498 02:00:51,258 --> 02:00:53,126 WE HAD OTHER GREAT QUESTIONS BUT 3499 02:00:53,126 --> 02:00:55,462 UNFORTUNATELY WE'RE AT 1:30. 3500 02:00:55,462 --> 02:00:57,230 I WANTED TO THANK SINCERELY ALL 3501 02:00:57,230 --> 02:00:59,099 OF OUR GREAT PANELISTS FOR OUR 3502 02:00:59,099 --> 02:01:00,033 FIRST PANEL DISCUSSION. 3503 02:01:00,033 --> 02:01:00,801 THIS WAS AMAZING. 3504 02:01:00,801 --> 02:01:04,404 WE GOT SO MUCH OUT OF IT. 3505 02:01:04,404 --> 02:01:05,839 I ENCOURAGE YOU TO STAY ON AND 3506 02:01:05,839 --> 02:01:10,877 LISTEN TO THE OTHER PANELISTS 3507 02:01:10,877 --> 02:01:14,915 AND WE'LL TAKE A 10-MINUTE 3508 02:01:14,915 --> 02:01:19,085 BREAK AND COME BACK AT 1:40 TO 3509 02:01:19,085 --> 02:01:25,425 RESUME SECOND PANEL, MESSAGE 3510 02:01:25,425 --> 02:01:26,626 DEVELOPMENT MODERATED BY DR. 3511 02:01:26,626 --> 02:01:26,960 LAMA. 3512 02:01:26,960 --> 02:01:29,262 PLEASE JOIN US BACK AGAIN AT 3513 02:01:29,262 --> 02:01:29,496 1:40. 3514 02:01:29,496 --> 02:01:31,631 THANK YOU TO THE ESTEEMED 3515 02:01:31,631 --> 02:01:33,427 PANELISTS FOR PANEL 1. 3516 02:01:33,427 --> 02:01:35,429 >> GREAT, THANK YOU. 3517 02:01:35,429 --> 02:01:36,297 GOOD AFTERNOON, EVERYONE. 3518 02:01:36,297 --> 02:01:37,064 WELCOME BACK. 3519 02:01:37,064 --> 02:01:40,134 I WANT TO THANK PANEL 1 FOR 3520 02:01:40,134 --> 02:01:42,970 STARTING THE PANEL OFF WITH AN 3521 02:01:42,970 --> 02:01:47,808 EXCELLENT DISCUSSION. 3522 02:01:47,808 --> 02:01:49,543 WE'LL TRANSITION TO PANEL 2, 3523 02:01:49,543 --> 02:01:51,278 STRATEGIES SUCH AS TAILORING 3524 02:01:51,278 --> 02:01:53,180 MESSAGES, WHAT'S BEEN DONE, 3525 02:01:53,180 --> 02:01:54,882 WHAT'S MISSING, WHAT'S NEXT. 3526 02:01:54,882 --> 02:01:57,451 FOLLOWED BY MODERATED Q&A. 3527 02:01:57,451 --> 02:01:58,953 PLEASE FEEL FREE TO ENTER 3528 02:01:58,953 --> 02:02:02,156 QUESTIONS IN THE Q&A BOX AT ANY 3529 02:02:02,156 --> 02:02:03,791 PINT DURING THE SESSION. 3530 02:02:03,791 --> 02:02:05,426 DISSEMINATION IS DEFINED AS 3531 02:02:05,426 --> 02:02:07,528 STUDY OF TARGETED DISTRIBUTION 3532 02:02:07,528 --> 02:02:09,497 OF INFORMATION AND INTERVENTION 3533 02:02:09,497 --> 02:02:12,566 MATERIALS, TO A SPECIFIC PUBLIC 3534 02:02:12,566 --> 02:02:15,069 HEALTH CLINICAL PRACTICE 3535 02:02:15,069 --> 02:02:15,336 AUDIENCE. 3536 02:02:15,336 --> 02:02:15,803 WHAT DOES EFFECTIVE 3537 02:02:15,803 --> 02:02:20,207 DISSEMINATION LOOK LIKE WITH 3538 02:02:20,207 --> 02:02:20,674 COMMUNITIES? 3539 02:02:20,674 --> 02:02:22,710 HOW DO WE INTEGRATE VOICES 3540 02:02:22,710 --> 02:02:25,679 AT WHAT STAGE OF CONTENT 3541 02:02:25,679 --> 02:02:29,817 DEVELOPMENT, WHAT ABOUT HEALTH 3542 02:02:29,817 --> 02:02:31,452 LITERACY REGARDING LANGUAGE AS 3543 02:02:31,452 --> 02:02:37,925 PANEL 1 ALLUDED TO WHEN 3544 02:02:37,925 --> 02:02:43,497 DEVELOPING AND DISSEMINATING 3545 02:02:43,497 --> 02:02:47,234 MESSAGES. 3546 02:02:47,234 --> 02:02:50,070 I'M HAPPY TO INTRODUCE THE 3547 02:02:50,070 --> 02:02:53,107 PANELISTS WITH A WIDE RANGE, DR. 3548 02:02:53,107 --> 02:02:53,607 OLAYINKA SHIYANBOLA FROM 3549 02:02:53,607 --> 02:02:56,644 UNIVERSITY OF UNIVERSITY OF 3550 02:02:56,644 --> 02:03:02,216 WISCONSIN, DR. JENNIFER LEHMAN 3551 02:03:02,216 --> 02:03:06,754 FROM UNC CHAPEL HILL AND DR. 3552 02:03:06,754 --> 02:03:08,389 JONATHAN PURTLE FROM NEW YORK 3553 02:03:08,389 --> 02:03:08,689 UNIVERSITY. 3554 02:03:08,689 --> 02:03:09,723 FEEL FREE TO LEARN MORE DETAILS 3555 02:03:09,723 --> 02:03:13,761 ABOUT ANY OF OUR PANELISTS ON 3556 02:03:13,761 --> 02:03:14,795 THE REGISTRATION WEBSITE IN THE 3557 02:03:14,795 --> 02:03:15,596 PROGRAM BOOKLET. 3558 02:03:15,596 --> 02:03:17,932 TO THE PANEL, IT'S AN HONOR TO 3559 02:03:17,932 --> 02:03:19,533 SPEAK WITH YOU TODAY. 3560 02:03:19,533 --> 02:03:21,835 I'M GOING TO DIVE IN. 3561 02:03:21,835 --> 02:03:23,504 IT'S BEEN DISCUSSED HOW 3562 02:03:23,504 --> 02:03:25,573 DISSEMINATION RESEARCH NEEDS 3563 02:03:25,573 --> 02:03:30,377 MORE ATTENTION AND FOCUS, 3564 02:03:30,377 --> 02:03:32,246 PARTICULARLY HOW TO INTEGRATE 3565 02:03:32,246 --> 02:03:36,083 KNOWLEDGE AND ASSOCIATED 3566 02:03:36,083 --> 02:03:37,084 EVIDENCE-BASED INTERVENTIONS. 3567 02:03:37,084 --> 02:03:39,019 I WANT TO START BY ASKING IF YOU 3568 02:03:39,019 --> 02:03:40,654 WOULD SHARE WITH US THE 3569 02:03:40,654 --> 02:03:44,959 COMMUNITIES YOU WORKED WITH AND 3570 02:03:44,959 --> 02:03:45,693 YOUR PERSPECTIVE AND 3571 02:03:45,693 --> 02:03:51,031 DISSEMINATION RESEARCH, WHAT IT 3572 02:03:51,031 --> 02:03:52,366 MEANS TO YOU. 3573 02:03:52,366 --> 02:03:53,801 >> THANK YOU, YUKI. 3574 02:03:53,801 --> 02:03:55,536 THANK YOU TO NHLBI FOR INVITING 3575 02:03:55,536 --> 02:04:02,109 ME TO BE ON THIS PANEL TODAY. 3576 02:04:02,109 --> 02:04:04,144 IT'S WHEN I THINK OF 3577 02:04:04,144 --> 02:04:07,948 COMMUNITIES, I THINK OF THE 3578 02:04:07,948 --> 02:04:10,217 SPECIFIC PATIENT PARTNERS WHICH 3579 02:04:10,217 --> 02:04:12,987 ARE INDIVIDUALS FOR MARGINALIZED 3580 02:04:12,987 --> 02:04:13,621 POPULATIONS WHO ESPECIALLY 3581 02:04:13,621 --> 02:04:16,156 AFRICAN AMERICANS IN MY CASE, 3582 02:04:16,156 --> 02:04:17,458 WHO EXPERIENCE DIABETES, HAVE 3583 02:04:17,458 --> 02:04:20,728 THAT LIVED EXPERIENCE OF 3584 02:04:20,728 --> 02:04:21,495 ACTUALLY GOING THROUGH HAVING 3585 02:04:21,495 --> 02:04:25,099 DIABETES AS A CHRONIC CONDITION 3586 02:04:25,099 --> 02:04:26,000 EVERY DAY. 3587 02:04:26,000 --> 02:04:27,735 COMMUNITY OF INTEREST IS 3588 02:04:27,735 --> 02:04:30,137 IMPORTANT WHEN I DEFINE 3589 02:04:30,137 --> 02:04:32,973 COMMUNITY BECAUSE THE POPULATION 3590 02:04:32,973 --> 02:04:35,275 THAT HAS ENCOUNTERED AVOIDABLE 3591 02:04:35,275 --> 02:04:37,244 AND PRESENTABLE HARM DUE TO THE 3592 02:04:37,244 --> 02:04:38,912 DISEASE DISPARITIES RELATED TO 3593 02:04:38,912 --> 02:04:41,215 THE DISEASE, NOW ALSO RELATED TO 3594 02:04:41,215 --> 02:04:45,085 THE LIVED EXPERIENCE WHICH IS 3595 02:04:45,085 --> 02:04:45,886 SPECIFICALLY AFRICAN AMERICANS 3596 02:04:45,886 --> 02:04:49,556 WITH DIABETES, THIS IS A 3597 02:04:49,556 --> 02:04:50,424 CONDITION THAT'S ALSO AFFECTS 3598 02:04:50,424 --> 02:04:52,960 FAMILIES BECAUSE THIS IS A 3599 02:04:52,960 --> 02:04:55,763 CONDITION THAT INVOLVES A LOT OF 3600 02:04:55,763 --> 02:04:57,197 SELF-MANAGEMENT, WITH 3601 02:04:57,197 --> 02:04:59,800 SELF-MANAGEMENT ALSO COMES WITH 3602 02:04:59,800 --> 02:05:01,368 THINGS THAT HAVE TO DO WITH 3603 02:05:01,368 --> 02:05:05,406 MANAGEMENT OF THE FAMILY YOU'RE 3604 02:05:05,406 --> 02:05:07,174 IN. 3605 02:05:07,174 --> 02:05:09,009 THAT ALSO ENCOMPASSES FAMILIES 3606 02:05:09,009 --> 02:05:11,211 ALSO INCLUDED IN COMMUNITY, AND 3607 02:05:11,211 --> 02:05:14,481 THEN ALSO I THINK OF COMMUNITY 3608 02:05:14,481 --> 02:05:15,916 PARTNERS AND ORGANIZATIONS I 3609 02:05:15,916 --> 02:05:18,619 WORK WITH, WITHOUT COMMUNITY 3610 02:05:18,619 --> 02:05:19,853 ORGANIZATIONS WE CAN'T 3611 02:05:19,853 --> 02:05:24,758 DISSEMINATE EAVED PRACTICES, WE 3612 02:05:24,758 --> 02:05:27,061 DON'T KNOW -- CAN'T DISSEMINATE 3613 02:05:27,061 --> 02:05:27,795 EVIDENCE-BASED PRACTICES, WHEN 3614 02:05:27,795 --> 02:05:29,997 WE ENGAGE THE COMMUNITY. 3615 02:05:29,997 --> 02:05:31,665 COMMUNITY ORGANIZATIONS WORKING 3616 02:05:31,665 --> 02:05:32,866 AND SERVING THE COMMUNITIES 3617 02:05:32,866 --> 02:05:36,270 IMPROVING THEIR HEALTH AND 3618 02:05:36,270 --> 02:05:38,205 IMPROVING THEIR WELL-BEING ALSO 3619 02:05:38,205 --> 02:05:39,306 ARE COMMUNITIES, POLICYMAKERS. 3620 02:05:39,306 --> 02:05:41,608 WE CAN DEVELOP AS MANY 3621 02:05:41,608 --> 02:05:42,843 EVIDENCE-BASED INTERVENTIONS AS 3622 02:05:42,843 --> 02:05:45,245 WE CAN, DEVELOP ALL THE RESEARCH 3623 02:05:45,245 --> 02:05:46,780 ON EVIDENCE BUT WITHOUT 3624 02:05:46,780 --> 02:05:47,881 POLICYMAKERS AND ORGANIZATIONS 3625 02:05:47,881 --> 02:05:52,019 THAT CAN HELP YOU WILLS SCALE UP 3626 02:05:52,019 --> 02:05:54,988 AND BE INVOLVED IN THINKING 3627 02:05:54,988 --> 02:05:57,291 THROUGH THE PROCESS OF 3628 02:05:57,291 --> 02:05:58,692 SUSTAINING EVIDENCE-BASED 3629 02:05:58,692 --> 02:05:59,359 PRACTICES MODEL AND 3630 02:05:59,359 --> 02:06:00,327 INTERVENTIONS, RESEARCH CAN DO 3631 02:06:00,327 --> 02:06:02,629 ALL THE WORK BUT WE NEED POLICY 3632 02:06:02,629 --> 02:06:04,264 TO HELP US TO SUSTAIN THIS. 3633 02:06:04,264 --> 02:06:07,234 WHEN I THINK OF COMMUNITIES, I 3634 02:06:07,234 --> 02:06:10,404 THINK OF, AGAIN, THE PATIENTS, 3635 02:06:10,404 --> 02:06:13,774 PARTNERS, ORGANIZATIONS, SENIOR 3636 02:06:13,774 --> 02:06:14,675 CENTERS, BARBERSHOPS, CHURCHES 3637 02:06:14,675 --> 02:06:16,877 WE WORK WITH AND POLICY PEOPLE, 3638 02:06:16,877 --> 02:06:20,481 POLICY FOLKS AS WELL. 3639 02:06:20,481 --> 02:06:22,416 WHEN I THINK OF DISSEMINATION, I 3640 02:06:22,416 --> 02:06:23,851 THINK OF DISSEMINATION AS 3641 02:06:23,851 --> 02:06:26,253 HAPPENING AT ALL STAGES OF THE 3642 02:06:26,253 --> 02:06:26,920 RESEARCH PROCESS. 3643 02:06:26,920 --> 02:06:31,325 AND WHAT COMES TO MIND TO ME IS 3644 02:06:31,325 --> 02:06:32,893 DESIGNING FOR DISSEMINATION, 3645 02:06:32,893 --> 02:06:34,595 STUDYING FROM THE GROUND UP, 3646 02:06:34,595 --> 02:06:36,697 THINKING WHO ARE ALL THE 3647 02:06:36,697 --> 02:06:42,903 DIFFERENT STAKEHOLDERS BEFORE, 3648 02:06:42,903 --> 02:06:45,005 DESIGNING FROM THE BEGINNING TO 3649 02:06:45,005 --> 02:06:45,973 ENSURE THOSE EVIDENCE-BASED 3650 02:06:45,973 --> 02:06:47,508 INTERVENTIONS CAN BE ACTUALLY 3651 02:06:47,508 --> 02:06:50,377 DESIGNED FOR THE COMMUNITY AND 3652 02:06:50,377 --> 02:06:51,445 ALSO DESIGNED FOR 3653 02:06:51,445 --> 02:06:53,113 SUSTAINABILITY. 3654 02:06:53,113 --> 02:06:57,151 AND SO I THINK ABOUT DESIGNS FOR 3655 02:06:57,151 --> 02:06:58,318 DISSEMINATION PROCESS, BRINGING 3656 02:06:58,318 --> 02:06:59,787 DIFFERENT STAKEHOLDERS THAT I 3657 02:06:59,787 --> 02:07:01,955 MENTIONED, PARTNERS TOGETHER, AT 3658 02:07:01,955 --> 02:07:07,528 THE TABLE TO HELP US THINK ABOUT 3659 02:07:07,528 --> 02:07:08,762 PROCESSES NEEDED, METRICS, WHAT 3660 02:07:08,762 --> 02:07:09,963 IS THIS INTERVENTION GOING TO 3661 02:07:09,963 --> 02:07:12,366 LOOK LIKE, THIS IS WHAT 3662 02:07:12,366 --> 02:07:13,233 TAILORING MATTERS AND ADAPTATION 3663 02:07:13,233 --> 02:07:15,869 TO COMMUNITY OF INTEREST 3664 02:07:15,869 --> 02:07:16,103 MATTERS. 3665 02:07:16,103 --> 02:07:18,939 AND THEN ALSO I THINK ABOUT 3666 02:07:18,939 --> 02:07:21,441 DISSEMINATION IN ALSO THE 3667 02:07:21,441 --> 02:07:23,510 METHODS, PROCESSES WE'RE USING, 3668 02:07:23,510 --> 02:07:30,417 MATERIALS WE'RE USING, ARE WE 3669 02:07:30,417 --> 02:07:33,253 MAKING SURE MATERIALS WILL BE 3670 02:07:33,253 --> 02:07:33,921 DISSEMINATED IN PLAIN LANGUAGE, 3671 02:07:33,921 --> 02:07:35,789 HAVE WE WORKED WITH THE 3672 02:07:35,789 --> 02:07:39,059 COMMUNITY ADVISORY BOARD THAT IN 3673 02:07:39,059 --> 02:07:45,833 SOME CASES BROUGHT COMMUNITY 3674 02:07:45,833 --> 02:07:47,935 VOICES AT THE TABLE, MATERIALS 3675 02:07:47,935 --> 02:07:49,236 INCLUDED IN THE PROGRAM, 3676 02:07:49,236 --> 02:07:52,639 THINKING ABOUT HOW DO WE 3677 02:07:52,639 --> 02:07:53,841 COMMUNICATE PROGRAM 3678 02:07:53,841 --> 02:07:56,043 EXPECTATIONS, HOW DO WE 3679 02:07:56,043 --> 02:07:56,910 COMMUNICATE ALL THE DETAILS OF 3680 02:07:56,910 --> 02:07:59,513 THE ACTIVITIES THAT ARE ACTUALLY 3681 02:07:59,513 --> 02:08:02,149 HAPPENING IN THE PROGRAM, AND 3682 02:08:02,149 --> 02:08:04,451 THINK ABOUT THE PROBLEM COMES, 3683 02:08:04,451 --> 02:08:10,691 THE REASONS WHY A COMMUNITY 3684 02:08:10,691 --> 02:08:12,426 MIGHT NOT WANT TO COMMUNICATE AT 3685 02:08:12,426 --> 02:08:17,264 THE PROCESS OF THINKING ABOUT 3686 02:08:17,264 --> 02:08:18,565 DESIGN FOR DISSEMINATION, AND 3687 02:08:18,565 --> 02:08:19,766 BRINGING RESULTS BACK, ONE OF 3688 02:08:19,766 --> 02:08:22,269 THE LAST STAGES OF DISSEMINATION 3689 02:08:22,269 --> 02:08:23,337 WHICH IS GETTING RESULTS, 3690 02:08:23,337 --> 02:08:26,807 SHARING BACK TO THE COMMUNITY, 3691 02:08:26,807 --> 02:08:30,744 CLOSING THAT FEEDBACK LOOP. 3692 02:08:30,744 --> 02:08:31,678 >> WONDERFUL. 3693 02:08:31,678 --> 02:08:33,680 THANK YOU SO MUCH. 3694 02:08:33,680 --> 02:08:36,850 JENNIFER, DO YOU WANT TO JUMP 3695 02:08:36,850 --> 02:08:37,451 IN? 3696 02:08:37,451 --> 02:08:38,051 >> YES. 3697 02:08:38,051 --> 02:08:41,121 GOOD AFTERNOON. 3698 02:08:41,121 --> 02:08:43,891 I'M JENNIFER LEHMAN, PROFESSOR 3699 02:08:43,891 --> 02:08:46,793 AT THE UNIVERSITY OF NORTH 3700 02:08:46,793 --> 02:08:47,594 CAROLINA AT CHAPEL HILL. 3701 02:08:47,594 --> 02:08:50,631 TODAY I'M GOING TO TALK ABOUT 3702 02:08:50,631 --> 02:08:53,300 RESEARCH WE'RE DOING TO 3703 02:08:53,300 --> 02:08:57,738 IMPLEMENT AND SCALE UP WITH 3704 02:08:57,738 --> 02:08:59,640 FUNDING FROM WHO FIVE-YEAR 3705 02:08:59,640 --> 02:09:01,141 GRANTS FROM THE CDC. 3706 02:09:01,141 --> 02:09:03,110 MID-SOUTH IS A LIFE STYLING 3707 02:09:03,110 --> 02:09:04,111 COUNSELING INTERVENTION THAT 3708 02:09:04,111 --> 02:09:05,312 PROMOTES HEALTHY EATING, 3709 02:09:05,312 --> 02:09:07,381 PHYSICAL ACTIVITY WITH ADULTS AT 3710 02:09:07,381 --> 02:09:09,783 RISK FOR CARDIOVASCULAR DISEASE 3711 02:09:09,783 --> 02:09:11,118 AND/OR DIABETES. 3712 02:09:11,118 --> 02:09:15,389 INTERVENTION IS CALLED MED SOUTH 3713 02:09:15,389 --> 02:09:16,390 BECAUSE ADAPTS MEDITERRANEAN 3714 02:09:16,390 --> 02:09:17,457 DIET FOR SOUTHERN POPULATION. 3715 02:09:17,457 --> 02:09:19,760 WHEN I TALK ABOUT ENGAGING 3716 02:09:19,760 --> 02:09:22,095 COMMUNITY, AS AN IMPLEMENTATION 3717 02:09:22,095 --> 02:09:27,634 SIGN TILLS -- SCIENTIST, THOSE 3718 02:09:27,634 --> 02:09:31,338 WHO WILL DELIVER MED SOUTH, I 3719 02:09:31,338 --> 02:09:32,439 ENGAGE THE ORGANIZATIONAL 3720 02:09:32,439 --> 02:09:33,974 LEADERSHIP TO MAKE THE INITIAL 3721 02:09:33,974 --> 02:09:38,245 DECISION TO ADOPT MED SOUTH AND 3722 02:09:38,245 --> 02:09:40,080 CHOOSE CONTINUE SUPPORT IS 3723 02:09:40,080 --> 02:09:40,480 ESSENTIAL. 3724 02:09:40,480 --> 02:09:43,951 I ALSO ENGAGE MID-LEVEL 3725 02:09:43,951 --> 02:09:44,418 MANAGERS, IMPROVEMENT 3726 02:09:44,418 --> 02:09:46,019 PROFESSIONALS, ADMINISTRATIVE 3727 02:09:46,019 --> 02:09:54,328 STAFF WHO WILL IMPLEMENT MED 3728 02:09:54,328 --> 02:09:55,529 SOUTH, COMMUNITY EDUCATORS, 3729 02:09:55,529 --> 02:09:56,530 NURSES AND OTHERS WHO WILL 3730 02:09:56,530 --> 02:09:58,265 DELIVER MED SOUTH. 3731 02:09:58,265 --> 02:09:59,599 THE SECOND HALF ASKS WHAT 3732 02:09:59,599 --> 02:10:03,437 DISSEMINATION MEANS TO ME. 3733 02:10:03,437 --> 02:10:05,172 DISSEMINATION INVOLVES CRAFTING 3734 02:10:05,172 --> 02:10:06,173 THE MESSAGE, FORMATS, 3735 02:10:06,173 --> 02:10:08,041 DISTRIBUTION CHANNELS THAT WILL 3736 02:10:08,041 --> 02:10:10,310 MOST EFFECTIVELY REACH EACH OF 3737 02:10:10,310 --> 02:10:12,112 MY INTENDED AUDIENCES AND COMPEL 3738 02:10:12,112 --> 02:10:14,915 THEM TO ENGAGE IN THE DESIRED 3739 02:10:14,915 --> 02:10:17,651 BEHAVIOR. 3740 02:10:17,651 --> 02:10:24,424 SO MY RESEARCH BEHAVIOR 3741 02:10:24,424 --> 02:10:26,193 ENCOMPASSES ADOPTING AND 3742 02:10:26,193 --> 02:10:27,027 DELIVERING. 3743 02:10:27,027 --> 02:10:29,029 I DISSEMINATE WITH GOAL 3744 02:10:29,029 --> 02:10:32,766 PERSUADING TO ADOPT AND SUPPORT 3745 02:10:32,766 --> 02:10:35,402 ITS SUSTAINMENT. 3746 02:10:35,402 --> 02:10:38,372 DISSEMINATION, INCLUDING 3747 02:10:38,372 --> 02:10:39,473 PRESENTATIONS AT REGIONAL 3748 02:10:39,473 --> 02:10:43,944 MEETINGS, ASKING LEADERS TO 3749 02:10:43,944 --> 02:10:49,549 REACH OUT. 3750 02:10:49,549 --> 02:10:52,252 IMPLEMENTES, TO IMPLEMENT AND 3751 02:10:52,252 --> 02:10:52,486 SUSTAIN. 3752 02:10:52,486 --> 02:11:00,594 TO MOTIVATE WE DES DISSEMINATE 3753 02:11:00,594 --> 02:11:03,764 AND OF TOOLS TO SUPPORT KEY 3754 02:11:03,764 --> 02:11:09,036 STEPS IN IMPLEMENTATION PROCESS. 3755 02:11:09,036 --> 02:11:11,304 THOSE WHO DELIVER WE DISSEMINATE 3756 02:11:11,304 --> 02:11:14,508 BUILDING CAPACITY TO DELIVER 3757 02:11:14,508 --> 02:11:15,575 INTERVENTION, CREATE MATERIALS 3758 02:11:15,575 --> 02:11:18,111 TO BE USED TO COMMUNICATE KEY 3759 02:11:18,111 --> 02:11:19,746 ELEMENTS OF BEHAVIOR CHANGE TO 3760 02:11:19,746 --> 02:11:21,048 PATIENTS OR CLIENTS. 3761 02:11:21,048 --> 02:11:22,816 INFORMATION ABOUT WHICH FOODS 3762 02:11:22,816 --> 02:11:26,420 ARE HEALTHY, TOOLS TO SET SMALL 3763 02:11:26,420 --> 02:11:27,187 GOALS, INFORMATION ABOUT 3764 02:11:27,187 --> 02:11:30,891 COMMUNITY RESOURCES. 3765 02:11:30,891 --> 02:11:31,425 THANK YOU. 3766 02:11:31,425 --> 02:11:34,494 >> THANK YOU SO MUCH. 3767 02:11:34,494 --> 02:11:34,761 JONATHAN? 3768 02:11:34,761 --> 02:11:35,829 >> HEY, EVERYONE. 3769 02:11:35,829 --> 02:11:37,297 THANK YOU FOR INVITING ME. 3770 02:11:37,297 --> 02:11:40,000 GREAT TO SEE THIS. 3771 02:11:40,000 --> 02:11:42,169 THIS EVENT FOCUSED ON DECISION. 3772 02:11:42,169 --> 02:11:43,503 MY WORK IS POLICYMAKERS IN THE 3773 02:11:43,503 --> 02:11:44,938 UNITED STATES AND SPECIFICALLY 3774 02:11:44,938 --> 02:11:46,773 MOSTLY U.S. STATE LEGISLATORS 3775 02:11:46,773 --> 02:11:50,877 WHO I FIND TO BE REALLY 3776 02:11:50,877 --> 02:11:53,914 INTERESTING GROUP. 3777 02:11:53,914 --> 02:11:57,417 7,300'S STATE ACROSS THE U.S., 3778 02:11:57,417 --> 02:11:59,052 NORMAL PEOPLE WHO GET INTO 3779 02:11:59,052 --> 02:12:05,292 POLITICS, WHO RUN THE HARDWARE 3780 02:12:05,292 --> 02:12:07,928 STORE, SUPERMARKETS, OR LAWYERS 3781 02:12:07,928 --> 02:12:09,129 WHO FIND THEMSELVES MAKING 3782 02:12:09,129 --> 02:12:11,631 DECISIONS ABOUT THINGS THEY KNOW 3783 02:12:11,631 --> 02:12:12,432 NOTHING ABOUT. 3784 02:12:12,432 --> 02:12:16,336 I COMMUNICATE IN WAYS THAT ARE 3785 02:12:16,336 --> 02:12:18,538 CLEAR AND COMPELLING, FOCUSED ON 3786 02:12:18,538 --> 02:12:19,639 MENTAL HEALTH AND 3787 02:12:19,639 --> 02:12:20,841 EVIDENCE-SUPPORTED MENTAL HEALTH 3788 02:12:20,841 --> 02:12:21,708 POLICIES. 3789 02:12:21,708 --> 02:12:24,544 POLICIES THAT HAVE BEEN STUDIED 3790 02:12:24,544 --> 02:12:28,482 IN POLICY EVALUATIONS THROUGH 3791 02:12:28,482 --> 02:12:28,882 MULTIPLE RIGOROUS 3792 02:12:28,882 --> 02:12:30,117 QUASI-EXPERIMENT DESIGNS WITH A 3793 02:12:30,117 --> 02:12:32,853 GOOD SENSE ABOUT CERTAIN 3794 02:12:32,853 --> 02:12:36,256 POLICIES IF BROUGHT TO SCALE, 3795 02:12:36,256 --> 02:12:38,992 ADOPTED ACROSS 50 STATES, GREAT 3796 02:12:38,992 --> 02:12:40,427 FROM POPULATION MENTAL HEALTH 3797 02:12:40,427 --> 02:12:41,061 PERSPECTIVE. 3798 02:12:41,061 --> 02:12:42,729 MAIN AUDIENCE IS LEGISLATORS. 3799 02:12:42,729 --> 02:12:44,231 I WORK WITH RESEARCHERS AND 3800 02:12:44,231 --> 02:12:45,565 OTHER TRUSTED MESSENGERS WHO CAN 3801 02:12:45,565 --> 02:12:47,534 BE PEOPLE WITH LIVED EXPERIENCE, 3802 02:12:47,534 --> 02:12:50,470 WITH MENTAL HEALTH ISSUES, 3803 02:12:50,470 --> 02:12:52,439 MEMBERS OF COMMUNITIES, ADVOCACY 3804 02:12:52,439 --> 02:12:54,074 ORGANIZATIONS, TO HELP CRAFT 3805 02:12:54,074 --> 02:12:57,177 MESSAGES AND PACKAGE RESEARCH 3806 02:12:57,177 --> 02:13:00,814 EVIDENCE IN WAYS CLEAR, 3807 02:13:00,814 --> 02:13:02,082 COMPELLING, PERSUASIVE. 3808 02:13:02,082 --> 02:13:04,251 IN TERMS OF OUTCOMES, WE THINK 3809 02:13:04,251 --> 02:13:05,485 ABOUT MICRO PROXIMAL THINGS, HOW 3810 02:13:05,485 --> 02:13:08,188 DO WE CRAFT A MESSAGE, EVEN MORE 3811 02:13:08,188 --> 02:13:09,956 SPECIFICALLY CRAFT AN E-MAIL 3812 02:13:09,956 --> 02:13:11,958 SUBJECT LINE THAT GETS A STATE 3813 02:13:11,958 --> 02:13:13,793 LEGISLATOR TO BE LIKELY TO READ 3814 02:13:13,793 --> 02:13:14,995 AN E-MAIL WITH EVIDENCE AND 3815 02:13:14,995 --> 02:13:20,333 CLICK A LINK TO BE TAKEN TO GET 3816 02:13:20,333 --> 02:13:21,635 MORE EVIDENCE CLEAR AND 3817 02:13:21,635 --> 02:13:23,870 COMPELLING TO THEM. 3818 02:13:23,870 --> 02:13:26,173 ULTIMATE GOAL, CHANGE THEIR 3819 02:13:26,173 --> 02:13:28,241 MINDS, ATTITUDES, HAVE THEM BE 3820 02:13:28,241 --> 02:13:30,977 SUPPORTIVE OF AND INTRODUCE OR 3821 02:13:30,977 --> 02:13:32,979 VOTE IN FAVOR OF 3822 02:13:32,979 --> 02:13:33,547 EVIDENCE-SUPPORTED POLICIES 3823 02:13:33,547 --> 02:13:35,615 RELATED TO MENTAL HEALTH AND 3824 02:13:35,615 --> 02:13:37,884 OTHER BEHAVIORAL HEALTH ISSUES. 3825 02:13:37,884 --> 02:13:39,653 WHEN I THINK OF DISSEMINATION 3826 02:13:39,653 --> 02:13:43,056 RESEARCH, WHAT IT MEANS TO ME, I 3827 02:13:43,056 --> 02:13:44,291 THINK OF EXTENDING THE 3828 02:13:44,291 --> 02:13:45,825 SCIENTIFIC APPROACH A LITTLE BIT 3829 02:13:45,825 --> 02:13:47,327 FARTHER, IN THE SENSE I'VE 3830 02:13:47,327 --> 02:13:49,329 ALWAYS BEEN STRUCK BY IN 3831 02:13:49,329 --> 02:13:52,065 RESEARCH POLICY RESEARCH AND 3832 02:13:52,065 --> 02:13:53,033 CLINICAL RESEARCH WE'RE 3833 02:13:53,033 --> 02:13:55,669 SYSTEMATIC, TAKE A CLINICAL 3834 02:13:55,669 --> 02:13:57,170 PRACTICE GUIDELINE, EVERYTHING 3835 02:13:57,170 --> 02:13:59,706 IS SYSTEMATIC, WITH SEARCH 3836 02:13:59,706 --> 02:14:01,942 CRITERIA, SCREENING CRITERIA, 3837 02:14:01,942 --> 02:14:03,643 DATA EXTRACTION, EVERYTHING IS 3838 02:14:03,643 --> 02:14:04,945 SYSTEMATIC, WHEN IT COMES TO 3839 02:14:04,945 --> 02:14:06,713 GETTING THE WORD OUT ABOUT 3840 02:14:06,713 --> 02:14:10,984 GUIDELINES PEOPLE JUST SLAP A 3841 02:14:10,984 --> 02:14:13,186 PDF TOGETHER. 3842 02:14:13,186 --> 02:14:16,690 POLICY WORK WE THROW A POLICY 3843 02:14:16,690 --> 02:14:17,857 BRIEF TOGETHER AND PUT IT OUT 3844 02:14:17,857 --> 02:14:18,058 THERE. 3845 02:14:18,058 --> 02:14:21,695 FOR ME IT'S A WAY TO BRING 3846 02:14:21,695 --> 02:14:25,865 SCIENTIFIC APPROACH FARTHER DOWN 3847 02:14:25,865 --> 02:14:26,499 THE RESEARCH TRANSLATION 3848 02:14:26,499 --> 02:14:28,935 PIPELINE, TO INFORM HOW WE BEST 3849 02:14:28,935 --> 02:14:36,376 COMMUNICATE, IN MY WORK 3850 02:14:36,376 --> 02:14:36,977 SPECIFICALLY TO POLICYMAKERS. 3851 02:14:36,977 --> 02:14:39,212 >> THANK YOU FOR YOUR COMMENTS, 3852 02:14:39,212 --> 02:14:41,081 COVERING A WIDE ARRAY OF 3853 02:14:41,081 --> 02:14:41,848 COMMUNITIES. 3854 02:14:41,848 --> 02:14:44,351 I HEARD GREAT IMPORTANT POINTS 3855 02:14:44,351 --> 02:14:45,352 THINKING ABOUT MULTI-LEVEL 3856 02:14:45,352 --> 02:14:48,188 STRATEGIES OR REACHING OUT TO 3857 02:14:48,188 --> 02:14:49,189 DIFFERENT AUDIENCES, 3858 02:14:49,189 --> 02:14:52,225 INDIVIDUALS, FAMILIES, OR THE 3859 02:14:52,225 --> 02:14:53,226 POLICY LEVEL, HAVING 3860 02:14:53,226 --> 02:14:55,295 DISSEMINATION ACROSS ALL STAGES 3861 02:14:55,295 --> 02:14:58,698 AND IN A STRUCTURED WAY WITH 3862 02:14:58,698 --> 02:15:00,433 INTENTIONALITY. 3863 02:15:00,433 --> 02:15:01,635 AND ADAPTING INTERVENTIONS 3864 02:15:01,635 --> 02:15:02,936 WHETHER DIET JENNIFER MENTIONED, 3865 02:15:02,936 --> 02:15:05,905 PROVIDING TOOLS OR JONATHAN 3866 02:15:05,905 --> 02:15:09,609 MENTIONED CRAFTING A SPECIFIC 3867 02:15:09,609 --> 02:15:12,479 E-MAIL SUBJECT LINE. 3868 02:15:12,479 --> 02:15:14,748 OLAYINKA, I TALKED ABOUT 3869 02:15:14,748 --> 02:15:15,382 SUSTAINABLE, UTMOST IMPORTANCE, 3870 02:15:15,382 --> 02:15:16,616 WE WANT TO CONTINUE. 3871 02:15:16,616 --> 02:15:18,485 THANK YOU FOR THOSE INSIGHTS. 3872 02:15:18,485 --> 02:15:19,252 THAT'S GREAT. 3873 02:15:19,252 --> 02:15:21,554 I'M GOING TO FOLLOW UP WITH IN 3874 02:15:21,554 --> 02:15:23,723 THE COMMUNITIES THAT YOU HAVE 3875 02:15:23,723 --> 02:15:27,661 WORKED IN, HOW DO YOU USE 3876 02:15:27,661 --> 02:15:29,095 MESSAGE TAILORING IN 3877 02:15:29,095 --> 02:15:31,231 DISSEMINATION OR IMPLEMENTATION 3878 02:15:31,231 --> 02:15:32,198 RESEARCH OR TAILORING STRATEGIES 3879 02:15:32,198 --> 02:15:35,101 YOU FOUND TO BE EFFECTIVE AND AS 3880 02:15:35,101 --> 02:15:37,070 A FOLLOW, HOW DO WE INTEGRATE 3881 02:15:37,070 --> 02:15:44,978 COMMUNITY VOICES IN MESSAGE 3882 02:15:44,978 --> 02:15:47,047 FRAMING AND DISSEMINATION? 3883 02:15:47,047 --> 02:15:48,014 OLAYINKA, START US OFF. 3884 02:15:48,014 --> 02:15:50,884 >> I'M GOING TO START WITH THE 3885 02:15:50,884 --> 02:15:52,852 LATEST QUESTION, WHICH IS WHEN 3886 02:15:52,852 --> 02:15:54,754 AND HOW DO WE INTEGRATE 3887 02:15:54,754 --> 02:15:55,655 COMMUNITY VOICES. 3888 02:15:55,655 --> 02:15:58,658 AND I WOULD SAY FROM THE VERY 3889 02:15:58,658 --> 02:16:01,928 BEGINNING, AND THROUGHOUT THE 3890 02:16:01,928 --> 02:16:03,129 LIFE CYCLE OF PROGRAM 3891 02:16:03,129 --> 02:16:03,463 DISSEMINATION. 3892 02:16:03,463 --> 02:16:06,866 IN THE WORK THAT I DO WHERE I 3893 02:16:06,866 --> 02:16:08,401 WORK WITH INDIVIDUALS, BLACK 3894 02:16:08,401 --> 02:16:11,137 ADULTS WITH TYPE 2 DIABETES, 3895 02:16:11,137 --> 02:16:14,808 STARTING FROM THE GROUND UP WITH 3896 02:16:14,808 --> 02:16:15,709 QUALITATIVE METHODS APPROACHES, 3897 02:16:15,709 --> 02:16:18,712 DOING SOME INITIAL FOCUS GROUPS, 3898 02:16:18,712 --> 02:16:20,246 DOING SOME INITIAL QUALITATIVE 3899 02:16:20,246 --> 02:16:21,548 INTERVIEWS, TRYING TO WORK WITH 3900 02:16:21,548 --> 02:16:23,416 COMMUNITY ADVISORY BOARDS IN THE 3901 02:16:23,416 --> 02:16:24,451 COMMUNITY OF INTEREST. 3902 02:16:24,451 --> 02:16:26,753 PARTICULARLY I WOULD LIKE 3903 02:16:26,753 --> 02:16:32,826 WORKING WITH COMMUNITY ADVISORY 3904 02:16:32,826 --> 02:16:34,194 BOARDS, LEVERAGES COMMUNITIES OF 3905 02:16:34,194 --> 02:16:35,795 REPRESENTATIVES OF COMMUNITY 3906 02:16:35,795 --> 02:16:36,930 ORGANIZATIONS, DIFFERENT 3907 02:16:36,930 --> 02:16:38,231 STAKEHOLDERS, AS A CHURCH, THE 3908 02:16:38,231 --> 02:16:40,767 DIRECTOR OF THE COMMUNITY CENTER 3909 02:16:40,767 --> 02:16:43,036 ARE INCLUDED, TRYING TO 3910 02:16:43,036 --> 02:16:45,805 UNDERSTAND FROM THE VERY 3911 02:16:45,805 --> 02:16:47,774 BEGINNING, DOES THE IDEA EVEN 3912 02:16:47,774 --> 02:16:53,012 MATTER TO THE COMMUNITY, IS IT 3913 02:16:53,012 --> 02:16:55,882 IMPORTANT, OR ARE WE SAYING 3914 02:16:55,882 --> 02:16:57,183 DIABETES IS A PROBLEM SO IT 3915 02:16:57,183 --> 02:16:58,818 SHOULD MATTER TO YOU. 3916 02:16:58,818 --> 02:17:00,120 IT'S AN IMPORTANT PROBLEM BUT 3917 02:17:00,120 --> 02:17:01,755 WHAT IS THE RIGHT CHANNEL, WHAT 3918 02:17:01,755 --> 02:17:03,523 IS THE RIGHT MESSAGE, AND WHAT 3919 02:17:03,523 --> 02:17:05,692 IS THE RIGHT PROBLEM THAT BEST 3920 02:17:05,692 --> 02:17:07,127 FITS THIS COMMUNITY? 3921 02:17:07,127 --> 02:17:11,297 SO THIS IS WHERE STARTING FROM 3922 02:17:11,297 --> 02:17:15,001 THE VERY BEGINNING MATTERS, 3923 02:17:15,001 --> 02:17:18,171 PROVIDES AN OPPORTUNITY FOR 3924 02:17:18,171 --> 02:17:19,706 CO-DESIGNING, CO-SHARING WITH 3925 02:17:19,706 --> 02:17:21,775 COMMUNITY MEMBERS, WHICH AGAIN 3926 02:17:21,775 --> 02:17:23,877 EVENTUALLY HAS GOING DOWN THE 3927 02:17:23,877 --> 02:17:25,512 LIFE CYCLE, THEN GOING TO 3928 02:17:25,512 --> 02:17:27,680 DISSEMINATION, AND THEN TO 3929 02:17:27,680 --> 02:17:28,047 SUSTAINABILITY. 3930 02:17:28,047 --> 02:17:30,650 IF THE COMMUNITY IS WITH YOU 3931 02:17:30,650 --> 02:17:32,719 FROM THE VERY BEGINNING, THEN 3932 02:17:32,719 --> 02:17:35,822 THEY HAVE -- YOU BUILD RESOURCES 3933 02:17:35,822 --> 02:17:38,491 TO RUN WITH THE PROGRAM AND BE 3934 02:17:38,491 --> 02:17:39,726 ABLE TO SUSTAIN THE PROGRAM IN 3935 02:17:39,726 --> 02:17:41,027 THE COMMUNITIES. 3936 02:17:41,027 --> 02:17:42,896 SO WHEN I THINK OF COMMUNITY 3937 02:17:42,896 --> 02:17:44,964 VOICES, IT NEEDS TO HAPPEN AT 3938 02:17:44,964 --> 02:17:46,633 THE VERY BEGINNING. 3939 02:17:46,633 --> 02:17:48,034 SOMETHING THAT ALSO IS A PROBLEM 3940 02:17:48,034 --> 02:17:50,804 WHEN IT COMES TO TAILORING YOU 3941 02:17:50,804 --> 02:17:53,306 MENTIONED IS THE TAILORING OF 3942 02:17:53,306 --> 02:17:55,275 THE PROCESSES AND METHODS AND 3943 02:17:55,275 --> 02:17:58,011 THE MATERIALS THAT WE OF YOU ARE 3944 02:17:58,011 --> 02:18:01,181 GOING TO BE USING FOR PROGRAM 3945 02:18:01,181 --> 02:18:02,081 DISSEMINATION, LITTLE THINGS 3946 02:18:02,081 --> 02:18:06,786 LIKE FLYERS THAT DO YOU WANT TO 3947 02:18:06,786 --> 02:18:08,555 DISSEMINATE BY LETTERS, AND 3948 02:18:08,555 --> 02:18:10,190 PRESENTING THAT TO THE COMMUNITY 3949 02:18:10,190 --> 02:18:13,460 FOR FEEDBACK AND ALSO PRESENTING 3950 02:18:13,460 --> 02:18:15,128 TO ACTUAL INDIVIDUALS AND ACTUAL 3951 02:18:15,128 --> 02:18:16,963 PATIENT PARTNERS TO ALSO KNOW IF 3952 02:18:16,963 --> 02:18:18,731 IT ACTUALLY RESONATES WITH THEM 3953 02:18:18,731 --> 02:18:21,468 AND IF THE MESSAGE EVEN MATTERS. 3954 02:18:21,468 --> 02:18:26,172 ALSO THINKING ABOUT INTERVENTION 3955 02:18:26,172 --> 02:18:27,807 FORMAT. 3956 02:18:27,807 --> 02:18:30,009 ONE INTERVENTION FORMAT THAT 3957 02:18:30,009 --> 02:18:31,411 WORKS IN THE COMMUNITY, 3958 02:18:31,411 --> 02:18:34,380 TECHNOLOGY BASED INTERVENTION 3959 02:18:34,380 --> 02:18:36,182 MATTERS TO THE COMMUNITY, ONE 3960 02:18:36,182 --> 02:18:37,116 COMMUNITY MAYBE NOT SO. 3961 02:18:37,116 --> 02:18:39,519 THE BEST PERSON TO TELL US THAT 3962 02:18:39,519 --> 02:18:42,288 IS THE INDIVIDUAL PARTNERS, 3963 02:18:42,288 --> 02:18:44,357 COMMUNITY PARTNERS THAT WE WORK 3964 02:18:44,357 --> 02:18:44,557 WITH. 3965 02:18:44,557 --> 02:18:48,595 SOMETHING WE THOUGHT ABOUT IS 3966 02:18:48,595 --> 02:18:53,233 INTERVENTION, IT SHOULD BE A 3967 02:18:53,233 --> 02:18:55,401 TWO-HOUR PROGRAM, SIX OR EIGHT 3968 02:18:55,401 --> 02:18:57,136 WEEKS, WORKING TO HELP US THINK 3969 02:18:57,136 --> 02:18:58,671 WOULD YOU EVEN COME TO A PROGRAM 3970 02:18:58,671 --> 02:19:00,773 THAT'S GOING TO LAST TWO HOURS? 3971 02:19:00,773 --> 02:19:03,610 OR WOULD YOU RATHER DO IT 3972 02:19:03,610 --> 02:19:07,213 VIRTUALLY OR FACE TO FACE? 3973 02:19:07,213 --> 02:19:11,684 ALL THE DETAILS IS VERY 3974 02:19:11,684 --> 02:19:13,987 IMPORTANT TO SHARE THE FEEDBACK. 3975 02:19:13,987 --> 02:19:15,688 ALSO ASK ABOUT TAILORING 3976 02:19:15,688 --> 02:19:16,723 STRATEGIES AND DISSEMINATION 3977 02:19:16,723 --> 02:19:17,490 STRATEGIES. 3978 02:19:17,490 --> 02:19:20,660 TO ME I THINK ABOUT WHAT IS THE 3979 02:19:20,660 --> 02:19:24,597 BEST WAY TO TAILOR 3980 02:19:24,597 --> 02:19:25,098 EVIDENCE-BASED PROGRAMS 3981 02:19:25,098 --> 02:19:26,799 CULTURALLY ADAPTABLE, THAT IS 3982 02:19:26,799 --> 02:19:28,067 APPROPRIATE FOR THE COMMUNITY, 3983 02:19:28,067 --> 02:19:31,538 AND IT'S ALSO THE RIGHT DELIVERY 3984 02:19:31,538 --> 02:19:34,007 BECAUSE SOMETIMES IT'S THE RIGHT 3985 02:19:34,007 --> 02:19:39,145 MESSAGE, RIGHT EVIDENCE-BASED 3986 02:19:39,145 --> 02:19:40,013 INTERVENTION BUT SOMETIMES NOT 3987 02:19:40,013 --> 02:19:41,748 THE APPROPRIATE WAY OF 3988 02:19:41,748 --> 02:19:43,082 DELIVERING AND PASSING THAT 3989 02:19:43,082 --> 02:19:43,516 INFORMATION. 3990 02:19:43,516 --> 02:19:47,453 AND THIS IS WHERE PARTNERS, 3991 02:19:47,453 --> 02:19:48,221 INDIVIDUALS AND COMMUNITY 3992 02:19:48,221 --> 02:19:49,422 ORGANIZATIONS CAN HELP US WITH. 3993 02:19:49,422 --> 02:19:51,925 AND THEN I THINK THE OTHER THING 3994 02:19:51,925 --> 02:19:54,460 IS WHEN I THINK OF 3995 02:19:54,460 --> 02:19:55,295 DISSEMINATION, ONE OF THE 3996 02:19:55,295 --> 02:19:57,730 THINGS, I MENTIONED AT THE 3997 02:19:57,730 --> 02:19:59,799 BEGINNING, CLOSING THE FEEDBACK 3998 02:19:59,799 --> 02:20:01,768 LOOP, BRINGING RESULTS BACK TO 3999 02:20:01,768 --> 02:20:03,636 THE COMMUNITY. 4000 02:20:03,636 --> 02:20:04,904 I WORK WITH MARGINALIZED 4001 02:20:04,904 --> 02:20:06,573 POPULATIONS, ONE OF THE THINGS 4002 02:20:06,573 --> 02:20:07,907 THAT ALWAYS COMES WITH THIS IS 4003 02:20:07,907 --> 02:20:11,511 LIKE YOU GET THE DATA, GET THE 4004 02:20:11,511 --> 02:20:14,147 RESOURCE, WE NEVER GET WHAT 4005 02:20:14,147 --> 02:20:17,116 HAPPENS. 4006 02:20:17,116 --> 02:20:18,284 THIS IS WHERE PARTICIPATORY 4007 02:20:18,284 --> 02:20:20,386 DISSEMINATION COMES IN, WORKING 4008 02:20:20,386 --> 02:20:21,254 WITH COMMUNITY PARTNERS, ONE OF 4009 02:20:21,254 --> 02:20:23,957 THE THINGS WE DO IS WE BRING 4010 02:20:23,957 --> 02:20:26,292 EVERYBODY BACK AT THE END OF A 4011 02:20:26,292 --> 02:20:28,795 PROGRAM AND SAY, HEY, THIS IS 4012 02:20:28,795 --> 02:20:29,596 WHAT WE FOUND. 4013 02:20:29,596 --> 02:20:33,232 THESE WERE THE RESULTS WE FOUND. 4014 02:20:33,232 --> 02:20:34,968 TELL US WHAT SHOULD BE OUR NEXT 4015 02:20:34,968 --> 02:20:38,905 STEPS, WHAT DO YOU THINK SHOULD 4016 02:20:38,905 --> 02:20:40,239 BE OUR NEXT RESEARCH QUESTIONS 4017 02:20:40,239 --> 02:20:40,773 TO ANSWER? 4018 02:20:40,773 --> 02:20:45,612 AND SOMETHING WE ALSO DO, 4019 02:20:45,612 --> 02:20:46,412 INVOLVING EVEN COMMUNITY 4020 02:20:46,412 --> 02:20:48,114 PARTNERS EVEN IN THE WRITING OF 4021 02:20:48,114 --> 02:20:49,449 THE PAPERS. 4022 02:20:49,449 --> 02:20:51,484 THAT IS SOMETHING WE HAVE DONE 4023 02:20:51,484 --> 02:20:53,820 IN OUR WORK, WE SAID, HEY, WRITE 4024 02:20:53,820 --> 02:20:55,321 A SCIENTIFIC PAPER WITH US AND 4025 02:20:55,321 --> 02:20:57,423 WORKING WITH THEM TO BE ABLE TO 4026 02:20:57,423 --> 02:20:59,359 COMMUNICATE THE RIGHT MESSAGE 4027 02:20:59,359 --> 02:21:02,862 AND DISSEMINATE THOSE RESULTS 4028 02:21:02,862 --> 02:21:04,197 BACK TO THE SCIENTIFIC COMMUNITY 4029 02:21:04,197 --> 02:21:07,900 AND ALSO THINK ABOUT 4030 02:21:07,900 --> 02:21:08,668 PUBLIC-FACING WAYS, 4031 02:21:08,668 --> 02:21:11,537 DISSEMINATING VIA NEWSPAPERS OR 4032 02:21:11,537 --> 02:21:13,706 RADIO OR THINKING ABOUT OTHER 4033 02:21:13,706 --> 02:21:14,907 ALTERNATIVE FORMS OF 4034 02:21:14,907 --> 02:21:16,242 COMMUNICATING THE RESULTS. 4035 02:21:16,242 --> 02:21:19,112 AND THEN WHEN YOU MENTIONED 4036 02:21:19,112 --> 02:21:19,979 EFFECTIVE STRATEGIES, ONE OF THE 4037 02:21:19,979 --> 02:21:25,084 THINGS WE'VE DONE A LOT IN OUR 4038 02:21:25,084 --> 02:21:26,052 WORK, DESIGNED THINKING 4039 02:21:26,052 --> 02:21:28,354 APPROACHES WHERE WE THINK ABOUT 4040 02:21:28,354 --> 02:21:30,990 PUTTING OURSELVES IN THE SHOES 4041 02:21:30,990 --> 02:21:32,725 OF THE USER, CAPTURING THE 4042 02:21:32,725 --> 02:21:34,927 VOICES OF THE USER, THINKING 4043 02:21:34,927 --> 02:21:37,130 ABOUT EMPATHY, THINKING ABOUT 4044 02:21:37,130 --> 02:21:41,300 WHAT IS IT LIKE TO LIVE AS A 4045 02:21:41,300 --> 02:21:41,934 BLACK INDIVIDUAL WITH TYPE 2 4046 02:21:41,934 --> 02:21:43,369 DIABETES, FOR EXAMPLE, SO WE CAN 4047 02:21:43,369 --> 02:21:47,607 SEE WHAT THAT LOOKS LIKE TO THEN 4048 02:21:47,607 --> 02:21:50,043 INFORM OUR PROGRAMS AND INFORM 4049 02:21:50,043 --> 02:21:52,645 OUR HOW EXACTLY WE WANT TO CARRY 4050 02:21:52,645 --> 02:21:53,646 OUR PROGRAMS AND INTERVENTIONS. 4051 02:21:53,646 --> 02:21:56,416 ONE OF THE MOST EFFECTIVE 4052 02:21:56,416 --> 02:21:58,985 STRATEGIES WE'VE USED IS ALL 4053 02:21:58,985 --> 02:22:00,219 ABOUT HEALTH LITERACY, THINKING 4054 02:22:00,219 --> 02:22:02,422 ABOUT HOW DO WE COMMUNICATE THAT 4055 02:22:02,422 --> 02:22:03,856 INFORMATION IN PLAIN LANGUAGE, 4056 02:22:03,856 --> 02:22:06,459 HOW DO WE USE APPROPRIATE 4057 02:22:06,459 --> 02:22:09,395 READING LEVEL, MAKE SURE THAT WE 4058 02:22:09,395 --> 02:22:12,532 ACTUALLY ARE COMMUNICATING IN 4059 02:22:12,532 --> 02:22:13,332 CULTURALLY APPROPRIATE MANNERS 4060 02:22:13,332 --> 02:22:15,868 TO THE COMMUNITY, THE ULTIMATE 4061 02:22:15,868 --> 02:22:17,303 WAY OF BUILDING TRUST IN THE 4062 02:22:17,303 --> 02:22:20,039 COMMUNITY. 4063 02:22:20,039 --> 02:22:21,974 >> WONDERFUL. 4064 02:22:21,974 --> 02:22:24,711 THANK YOU SO MUCH, THERE'S A LOT 4065 02:22:24,711 --> 02:22:25,511 TO UNPACK. 4066 02:22:25,511 --> 02:22:27,980 I LIKE HOW YOU MENTIONED ABOUT 4067 02:22:27,980 --> 02:22:29,215 BRINGING IT BACK TO THE 4068 02:22:29,215 --> 02:22:30,083 COMMUNITY MEMBERS ITSELF. 4069 02:22:30,083 --> 02:22:31,818 I THINK THAT TIES NICELY WITH 4070 02:22:31,818 --> 02:22:34,120 WHAT DR. LEE WAS SAYING EARLIER 4071 02:22:34,120 --> 02:22:37,857 ABOUT, YOU KNOW, THESE OTHER 4072 02:22:37,857 --> 02:22:39,492 DISCIPLINES AND FIELDS FOCUSED 4073 02:22:39,492 --> 02:22:41,127 ON WHETHER IT'S THE CUSTOMER, 4074 02:22:41,127 --> 02:22:45,064 THE INDIVIDUAL MIND, SO WE AS 4075 02:22:45,064 --> 02:22:45,698 PUBLIC HEALTH PRACTITIONERS, 4076 02:22:45,698 --> 02:22:51,104 RESEARCHERS, ALL OF THAT, CAN 4077 02:22:51,104 --> 02:22:54,340 ALSO DO THE SAME. 4078 02:22:54,340 --> 02:22:54,607 JENNIFER. 4079 02:22:54,607 --> 02:22:55,575 >> TO TAILOR DISSEMINATION I 4080 02:22:55,575 --> 02:22:57,110 PARTNERS WITH MEMBERS OF EACH 4081 02:22:57,110 --> 02:22:58,344 INTENDED AUDIENCE TO CRAFT 4082 02:22:58,344 --> 02:23:01,047 MESSAGES THAT WILL COMPEL THEM 4083 02:23:01,047 --> 02:23:02,615 TO ADOPT, IMPLEMENT, AND/OR 4084 02:23:02,615 --> 02:23:03,483 DELIVER INTERVENTION. 4085 02:23:03,483 --> 02:23:05,251 I START BY IDENTIFYING FACTORS 4086 02:23:05,251 --> 02:23:07,320 THAT MAY IMPEDE OR SUPPORT THE 4087 02:23:07,320 --> 02:23:08,254 DESIRED BEHAVIOR. 4088 02:23:08,254 --> 02:23:10,823 I DO SO BY ENGAGING MECHANICS OF 4089 02:23:10,823 --> 02:23:14,660 THE INTENDED AUDIENCES TO 4090 02:23:14,660 --> 02:23:15,428 UNDERSTAND MOTIVATION, 4091 02:23:15,428 --> 02:23:16,496 KNOWLEDGE, SKILLS, RESOURCES, 4092 02:23:16,496 --> 02:23:18,798 OTHER SUPPORTS RELATED TO 4093 02:23:18,798 --> 02:23:20,867 ADOPTING AND IMPLEMENTING AND 4094 02:23:20,867 --> 02:23:21,167 DELIVERING. 4095 02:23:21,167 --> 02:23:22,735 THEN BASED ON WHAT I FIND I CAN 4096 02:23:22,735 --> 02:23:24,837 BEGIN TO CRAFT MESSAGES TO 4097 02:23:24,837 --> 02:23:26,339 ADDRESS GAPS AND BUILD ON 4098 02:23:26,339 --> 02:23:27,006 STRENGTHS. 4099 02:23:27,006 --> 02:23:28,541 IN ADDITION TO CRAFTING 4100 02:23:28,541 --> 02:23:30,610 MESSAGES, I ALSO ENGAGE MEMBERS 4101 02:23:30,610 --> 02:23:32,912 OF THE INTENDED AUDIENCES TO 4102 02:23:32,912 --> 02:23:34,447 IDENTIFY THE FORMATS AND 4103 02:23:34,447 --> 02:23:35,648 COMMUNICATION CHANNELS MOST 4104 02:23:35,648 --> 02:23:38,284 LIKELY TO REACH AND PERSUADE 4105 02:23:38,284 --> 02:23:39,719 EACH AUDIENCE. 4106 02:23:39,719 --> 02:23:42,021 SO, STARTING WITH DECISION 4107 02:23:42,021 --> 02:23:44,090 MAKERS, FOR MED SOUTH, THIS 4108 02:23:44,090 --> 02:23:46,626 INCLUDES LEADERS OF HEALTH 4109 02:23:46,626 --> 02:23:48,361 DEPARTMENTS AND COMMUNITY 4110 02:23:48,361 --> 02:23:51,330 CLINICS ACROSS NORTH CAROLINA TO 4111 02:23:51,330 --> 02:23:52,865 TAILORED DISSEMINATION FOR THESE 4112 02:23:52,865 --> 02:23:55,468 DECISION MAKERS, MED SOUTH TEAM 4113 02:23:55,468 --> 02:23:57,436 SOLICITED INPUT THROUGH A 4114 02:23:57,436 --> 02:24:03,476 STATEWIDE SURVEY AND ONE ON ONE 4115 02:24:03,476 --> 02:24:05,211 PHONE INTERVIEWS AND CREATION OF 4116 02:24:05,211 --> 02:24:06,179 ADVISORY BOARD. 4117 02:24:06,179 --> 02:24:10,349 AMONG OTHER THINGS WE LEARNED 4118 02:24:10,349 --> 02:24:11,217 THAT DECISION MAKERS WERE 4119 02:24:11,217 --> 02:24:13,953 CONCERNED ABOUT MED SOUTH 4120 02:24:13,953 --> 02:24:16,389 FEASIBILITY, TIME AND STAFF 4121 02:24:16,389 --> 02:24:17,924 REQUIRED TO IMPLEMENT AND 4122 02:24:17,924 --> 02:24:19,125 DELIVER MED SOUTH, WOULD 4123 02:24:19,125 --> 02:24:21,093 POPULATIONS THEY SEARCH BE ABLE 4124 02:24:21,093 --> 02:24:23,262 TO ACCESS HEART HEALTHY FOODS, 4125 02:24:23,262 --> 02:24:24,697 CRAFTED TO ADDRESS THESE 4126 02:24:24,697 --> 02:24:26,866 CONCERNS, TO ADDRESS FEASIBILITY 4127 02:24:26,866 --> 02:24:28,534 WE CREATED BRIEF DOCUMENT 4128 02:24:28,534 --> 02:24:29,836 OUTLINING WHAT SITES WOULD NEED 4129 02:24:29,836 --> 02:24:32,805 TO DO AND BENEFITS THEY WOULD 4130 02:24:32,805 --> 02:24:36,075 RECEIVE FOR PARTICIPATING IN MED 4131 02:24:36,075 --> 02:24:39,478 SOUTH, DOCUMENT EXPLAINS DIETARY 4132 02:24:39,478 --> 02:24:40,446 RECOMMENDATIONS HAVE BEEN 4133 02:24:40,446 --> 02:24:42,548 CREATED THROUGH FORMATIVE WORK 4134 02:24:42,548 --> 02:24:44,717 TO HIGHLIGHT READILY AVAILABLE 4135 02:24:44,717 --> 02:24:48,020 LOW COST INGREDIENTS AND COMMON 4136 02:24:48,020 --> 02:24:49,655 FOOD PREFERENCES. 4137 02:24:49,655 --> 02:24:51,958 WE ALSO IDENTIFIED TRUSTED 4138 02:24:51,958 --> 02:24:53,259 MESSENGERS, WE CREATED BRIEF 4139 02:24:53,259 --> 02:24:55,494 VIDEOS OF REPRESENTATIVES FROM 4140 02:24:55,494 --> 02:24:57,430 HEALTH DEPARTMENTS AND COMMUNITY 4141 02:24:57,430 --> 02:25:00,032 CLINICS TALKING ABOUT THEIR 4142 02:25:00,032 --> 02:25:00,499 POSITIVE EXPERIENCES 4143 02:25:00,499 --> 02:25:01,701 IMPLEMENTING MED SOUTH AND 4144 02:25:01,701 --> 02:25:03,703 PARTNERED WITH LEADERS OF STATES 4145 02:25:03,703 --> 02:25:05,204 AND REGIONAL ORGANIZATIONS TO 4146 02:25:05,204 --> 02:25:08,040 DELIVER THE MESSAGE TO THEIR 4147 02:25:08,040 --> 02:25:08,808 MEMBERS. 4148 02:25:08,808 --> 02:25:11,310 WE ALSO TAILORED MATERIALS FOR 4149 02:25:11,310 --> 02:25:16,048 IMPLEMENTERS, FOR EACH MED SOUTH 4150 02:25:16,048 --> 02:25:18,017 CREATED -- HAD THE SITES CREATE 4151 02:25:18,017 --> 02:25:19,852 A TEAM, PROVIDED TEAMS WITH 4152 02:25:19,852 --> 02:25:23,155 TRAINING, COACHING, TOOLS TO 4153 02:25:23,155 --> 02:25:24,090 SUPPORT IMPLEMENTATION, 4154 02:25:24,090 --> 02:25:25,992 RECOGNIZING HOW IMPORTANT 4155 02:25:25,992 --> 02:25:29,528 COMMUNICATION IS TO 4156 02:25:29,528 --> 02:25:30,396 IMPLEMENTATION, WE DISSEMINATED 4157 02:25:30,396 --> 02:25:32,598 FOOLS TO COMMUNICATE WITH 4158 02:25:32,598 --> 02:25:39,138 PARTNERS, RECRUIT PARTNERS AND 4159 02:25:39,138 --> 02:25:39,372 REPORT. 4160 02:25:39,372 --> 02:25:43,242 WE PROVIDED IMPLEMENTATION 4161 02:25:43,242 --> 02:25:45,511 TEAMS TO THINK THROUGH A 4162 02:25:45,511 --> 02:25:47,480 COMMUNICATION PLAN TO KEEP KEY 4163 02:25:47,480 --> 02:25:49,348 PARTNERS ENGAGED. 4164 02:25:49,348 --> 02:25:53,185 OUR APPROACH TO TAILORING 4165 02:25:53,185 --> 02:25:54,053 DISSEMINATION FOR IMPLEMENTATION 4166 02:25:54,053 --> 02:25:55,388 WAS DIFFERENT FOR IMPLEMENTERS. 4167 02:25:55,388 --> 02:26:00,626 WE USED A PROCESS OF IT TESTING 4168 02:26:00,626 --> 02:26:02,495 AND EVALUATION OVER TIME, 4169 02:26:02,495 --> 02:26:05,665 IMPLEMENTED IN PHASES, FOLLOWING 4170 02:26:05,665 --> 02:26:14,106 EACH PHASE WE REVISED, EARLY ON 4171 02:26:14,106 --> 02:26:15,841 LEARNED SPECIFIC MESSAGES 4172 02:26:15,841 --> 02:26:17,510 EFFECTIVE AND RECRUITING 4173 02:26:17,510 --> 02:26:21,447 PATIENTS, FOR CLINICS NAMING THE 4174 02:26:21,447 --> 02:26:23,616 DOCTOR AND HEALTH ISSUE. 4175 02:26:23,616 --> 02:26:25,818 DR. JONES RECOMMENDS MED SOUTH 4176 02:26:25,818 --> 02:26:28,220 TO IMPROVE YOUR HIGH BLOOD 4177 02:26:28,220 --> 02:26:29,488 PRESSURE, FOR EXAMPLE, TO RETAIN 4178 02:26:29,488 --> 02:26:32,491 MESSAGING NEEDED TO BE CLEAR ON 4179 02:26:32,491 --> 02:26:34,226 THE TIME COMMITMENT. 4180 02:26:34,226 --> 02:26:36,329 AND FOR MOST SETTINGS SESSIONS 4181 02:26:36,329 --> 02:26:38,130 WERE ONLY OFFERED DURING THE 4182 02:26:38,130 --> 02:26:39,398 WORK WEEK. 4183 02:26:39,398 --> 02:26:42,902 AT THE REQUEST OF EARLY ROUND WE 4184 02:26:42,902 --> 02:26:45,638 BEGAN CREATING TWO-PAGE REPORTS 4185 02:26:45,638 --> 02:26:56,148 ON EACH SITE'S OUTCOMES WHICH 4186 02:26:56,148 --> 02:26:57,350 IMPLEMENTERS USED. 4187 02:26:57,350 --> 02:26:58,784 WE CREATED PATIENT FACING 4188 02:26:58,784 --> 02:27:01,721 MATERIALS, THE MOST IMPORTANT IS 4189 02:27:01,721 --> 02:27:03,255 THE HANDBOOK USED WITH 4190 02:27:03,255 --> 02:27:04,223 PARTICIPANTS BY THE COUNSELOR, 4191 02:27:04,223 --> 02:27:08,394 IN THE OFFICIAL FIVE YEAR STUDY 4192 02:27:08,394 --> 02:27:09,562 CONDUCTED EXTENSIVE WORK TO 4193 02:27:09,562 --> 02:27:10,930 TAILOR MATERIALS FOR LOW INCOME 4194 02:27:10,930 --> 02:27:17,603 RURAL SOUTHERN COMMUNITIES. 4195 02:27:17,603 --> 02:27:20,573 >> I HEARD A COUPLE THINGS. 4196 02:27:20,573 --> 02:27:22,008 THERE ARE MANY CONSIDERATIONS 4197 02:27:22,008 --> 02:27:23,409 FOR TAILORING, WHETHER THAT'S 4198 02:27:23,409 --> 02:27:27,013 THE INTERVENTION, THE MESSAGE, 4199 02:27:27,013 --> 02:27:28,914 HOW IT'S DELIVERED, READING 4200 02:27:28,914 --> 02:27:30,182 LEVEL, HEALTH LITERACY, ALL OF 4201 02:27:30,182 --> 02:27:34,487 THAT AND THIS IS AN ITERATIVE 4202 02:27:34,487 --> 02:27:34,720 PROCESS. 4203 02:27:34,720 --> 02:27:35,788 START WITH INFORMATIVE, SEE WHAT 4204 02:27:35,788 --> 02:27:37,857 THE COMMUNITY IS INTERESTED IN, 4205 02:27:37,857 --> 02:27:39,959 WHAT'S IMPORTANT TO THEM, AND 4206 02:27:39,959 --> 02:27:42,261 FOLLOWING UP, LIKE YOU SAID, 4207 02:27:42,261 --> 02:27:44,430 MAKING SURE IT'S SOMETHING THEY 4208 02:27:44,430 --> 02:27:46,399 ARE ABLE TO ACCESS AND NOT A 4209 02:27:46,399 --> 02:27:47,867 BURDEN TO THEM. 4210 02:27:47,867 --> 02:27:51,103 NOW WE'LL MOVE TO JONATHAN TO 4211 02:27:51,103 --> 02:27:52,671 HEAR YOUR THOUGHTS. 4212 02:27:52,671 --> 02:27:54,607 >> SO MESSAGE TAILORING, DOING 4213 02:27:54,607 --> 02:27:56,442 MESSAGE TAILORING FOR STATE 4214 02:27:56,442 --> 02:27:58,444 LEGISLATORS WE DO THREE THINGS. 4215 02:27:58,444 --> 02:28:00,613 WE TALK TO OUR PRACTICE PARTNERS 4216 02:28:00,613 --> 02:28:04,250 WHO ARE, AGAIN, TYPICALLY PEOPLE 4217 02:28:04,250 --> 02:28:06,252 IN ADVOCACY ORGANIZATIONS, 4218 02:28:06,252 --> 02:28:12,792 ACTIVELY WORKING WITH STATE 4219 02:28:12,792 --> 02:28:14,093 LEGISLATORS, THEIR THOUGHTS 4220 02:28:14,093 --> 02:28:15,828 ABOUT MESSAGES WE MAY TAILOR FOR 4221 02:28:15,828 --> 02:28:17,596 LEGISLATORS THAT MIGHT BE 4222 02:28:17,596 --> 02:28:18,264 EFFECTIVE. 4223 02:28:18,264 --> 02:28:21,200 WE LOOKED AT LITERATURE, HOW 4224 02:28:21,200 --> 02:28:23,169 COMMUNICATION THEORY AND SCIENCE 4225 02:28:23,169 --> 02:28:24,804 COMMUNICATION THEORY, USEFUL IN 4226 02:28:24,804 --> 02:28:27,540 INFORMING OUR DECISIONS, ALSO AS 4227 02:28:27,540 --> 02:28:28,841 JENNIFER WAS SAYING ANOTHER 4228 02:28:28,841 --> 02:28:31,243 STAGE THAT'S MORE DESCRIPTIVE 4229 02:28:31,243 --> 02:28:35,114 AND EXPLORATORY, GET A TENSE OF 4230 02:28:35,114 --> 02:28:36,782 STATE LEGISLATORS' BASELINE 4231 02:28:36,782 --> 02:28:37,950 KNOWLEDGE, ATTITUDES, READINESS 4232 02:28:37,950 --> 02:28:41,887 AROUND SORTS OF POLICY ISSUES. 4233 02:28:41,887 --> 02:28:44,723 WE KNOW WHERE DIFFERENT 4234 02:28:44,723 --> 02:28:45,424 POLICYMAKERS ARE AT, TAILORING 4235 02:28:45,424 --> 02:28:47,993 BASED ON WHERE THEY ARE AT, AT 4236 02:28:47,993 --> 02:28:49,528 BASELINE, AN EXAMPLE OF 4237 02:28:49,528 --> 02:28:51,097 TAILORING THAT WE TRIED. 4238 02:28:51,097 --> 02:28:58,337 WE TRIED IN AN EXPERIMENTAL 4239 02:28:58,337 --> 02:28:58,571 FORMAT. 4240 02:28:58,571 --> 02:29:01,140 RANDOMIZED STATE LEGISLATORS. 4241 02:29:01,140 --> 02:29:04,343 EVIDENCE HERE WAS ABOUT ADVERSE 4242 02:29:04,343 --> 02:29:07,279 CHILDHOOD EXPERIENCES, PROMISING 4243 02:29:07,279 --> 02:29:09,048 POLICY APPROACHES TO ADDRESS 4244 02:29:09,048 --> 02:29:09,482 ACEs. 4245 02:29:09,482 --> 02:29:12,218 CONTROL CONDITION WHERE WE SENT 4246 02:29:12,218 --> 02:29:17,356 THEM INFORMATION ABOUT EVIDENCE 4247 02:29:17,356 --> 02:29:19,859 SUPPORTED POLICY APPROACHES AND 4248 02:29:19,859 --> 02:29:21,160 NATIONAL LEVEL DATA. 4249 02:29:21,160 --> 02:29:25,998 THESE ARE STATE LEGISLATORS. 4250 02:29:25,998 --> 02:29:29,201 ALL OF THE DATA WERE TAILORED 4251 02:29:29,201 --> 02:29:34,006 FOR LEGISLATOR'S STATE. 4252 02:29:34,006 --> 02:29:41,780 ALABAMA GOT DATA ABOUT 4253 02:29:41,780 --> 02:29:44,950 PREVALENCE AND DATASETS ABOUT 4254 02:29:44,950 --> 02:29:46,485 ALABAMA AND POTENTIAL BUDGET FOR 4255 02:29:46,485 --> 02:29:48,120 ACEs IN ALABAMA. 4256 02:29:48,120 --> 02:29:51,957 STATE-SPECIFIC ECONOMIC 4257 02:29:51,957 --> 02:29:52,925 INFORMATION AND STATE-SPECIFIC 4258 02:29:52,925 --> 02:29:55,127 PREVALENCE INCIDENCE DATA AND 4259 02:29:55,127 --> 02:29:56,061 THEN NON-ENHANCED CONTROL THIS 4260 02:29:56,061 --> 02:29:57,530 THIRD ARM WE DIDN'T HAVE THE 4261 02:29:57,530 --> 02:30:00,065 ECONOMIC DATA BUT WE HAD THE 4262 02:30:00,065 --> 02:30:01,901 STATE TAILORED INCIDENCE AND 4263 02:30:01,901 --> 02:30:03,202 PREVALENCE DATA. 4264 02:30:03,202 --> 02:30:06,272 SO DO WE RANDOMIZE THE STATES, 4265 02:30:06,272 --> 02:30:08,807 SEND MESSAGES, HAVE POSSIBLE 4266 02:30:08,807 --> 02:30:10,676 OUTCOMES AROUND E-MAIL VIEWS, 4267 02:30:10,676 --> 02:30:12,745 LINK CLICKS, REQUEST FOR 4268 02:30:12,745 --> 02:30:13,746 COMPLICATION, AND LOOKING 4269 02:30:13,746 --> 02:30:15,047 PROSPECTIVELY WHAT THESE 4270 02:30:15,047 --> 02:30:18,684 LEGISLATORS SAY ON SOCIAL MEDIA 4271 02:30:18,684 --> 02:30:20,553 ABOUT ADVERSE CHILDHOOD 4272 02:30:20,553 --> 02:30:21,654 EXPERIENCES TO SEE DIFFERENCES 4273 02:30:21,654 --> 02:30:23,722 ACROSS STUDY ARMS. 4274 02:30:23,722 --> 02:30:26,025 OUR HYPOTHESIS WAS TRUE THAT 4275 02:30:26,025 --> 02:30:28,327 THIS TAILORING OF MESSAGES 4276 02:30:28,327 --> 02:30:30,629 HAVING STATE LEVEL ECONOMIC AND 4277 02:30:30,629 --> 02:30:33,032 PREVALENCE DATA WORKED, 4278 02:30:33,032 --> 02:30:35,367 INCREASED ENGAGED WITH MESSAGES, 4279 02:30:35,367 --> 02:30:38,370 STRATIFIED OUR RESULTS BY 4280 02:30:38,370 --> 02:30:39,905 POLITICAL PARTY, WE FOUND IT 4281 02:30:39,905 --> 02:30:41,874 ONLY WORKED FOR DEMOCRATS, NO 4282 02:30:41,874 --> 02:30:43,776 EFFECT ON REPUBLICANS 4283 02:30:43,776 --> 02:30:45,077 WHATSOEVER, WHICH RAISES THE 4284 02:30:45,077 --> 02:30:45,811 QUESTION OF SUBSEQUENT 4285 02:30:45,811 --> 02:30:48,347 TAILORING, RIGHT? 4286 02:30:48,347 --> 02:30:50,182 THINKING ABOUT HOW POLITICAL 4287 02:30:50,182 --> 02:30:51,183 PARTY AFFILIATION MAY BE 4288 02:30:51,183 --> 02:30:53,686 SOMETHING TO HONE IN WHEN 4289 02:30:53,686 --> 02:30:56,755 CRAFTING OR TAILORING MESSAGES. 4290 02:30:56,755 --> 02:30:58,057 >> GREAT. 4291 02:30:58,057 --> 02:31:00,125 THANK YOU, JONATHAN. 4292 02:31:00,125 --> 02:31:02,761 I HEARD SIMILAR SENTIMENT THAT 4293 02:31:02,761 --> 02:31:05,397 PARTNERS ARE INCREDIBLY 4294 02:31:05,397 --> 02:31:07,066 IMPORTANT ACROSS DIFFERENT 4295 02:31:07,066 --> 02:31:08,567 LEVELS, AND FASCINATING ABOUT 4296 02:31:08,567 --> 02:31:10,869 YOUR FINDINGS RELATED TO 4297 02:31:10,869 --> 02:31:12,605 TAILORED STATE-SPECIFIC DATA AND 4298 02:31:12,605 --> 02:31:14,807 WHAT A DIFFERENCE THAT MAKES, 4299 02:31:14,807 --> 02:31:17,109 WHETHER THAT'S BUDGET RELATED OR 4300 02:31:17,109 --> 02:31:19,078 INTERVENTION OR I GUESS 4301 02:31:19,078 --> 02:31:20,045 INCIDENCE OR PREVALENCE RELATED. 4302 02:31:20,045 --> 02:31:23,015 AND AS WELL AS POLITICAL 4303 02:31:23,015 --> 02:31:24,016 AFFILIATIONS, WHICH IS 4304 02:31:24,016 --> 02:31:25,751 INCREDIBLY IMPORTANT AS WELL. 4305 02:31:25,751 --> 02:31:27,486 SO, I WANT TO THANK YOU AGAIN 4306 02:31:27,486 --> 02:31:30,122 FOR SHARING ABOUT WHAT'S BEEN 4307 02:31:30,122 --> 02:31:32,625 DONE IN COMMUNITIES AND WHAT'S 4308 02:31:32,625 --> 02:31:32,858 WORKED. 4309 02:31:32,858 --> 02:31:35,894 I'LL TURN TO WHAT YOU SEE AS 4310 02:31:35,894 --> 02:31:37,563 ACTIONABLE NEXT STEPS. 4311 02:31:37,563 --> 02:31:39,531 WHAT ARE AREAS FOR IMPROVEMENT, 4312 02:31:39,531 --> 02:31:40,399 METHODS OR RESOURCES, EXISTING 4313 02:31:40,399 --> 02:31:42,167 KNOWLEDGE GAPS THAT WE CAN START 4314 02:31:42,167 --> 02:31:43,002 TO ADDRESS. 4315 02:31:43,002 --> 02:31:44,970 AND WHAT DO YOU SEE AS NEXT 4316 02:31:44,970 --> 02:31:47,606 STEPS IN THE SHORT AND LONG TERM 4317 02:31:47,606 --> 02:31:51,343 FOR CENTERING COMMUNITIES AND 4318 02:31:51,343 --> 02:31:57,716 DISSEMINATION RESEARCH. 4319 02:31:57,716 --> 02:31:59,885 >> IT STARTS FROM WHAT YOU SAID, 4320 02:31:59,885 --> 02:32:03,455 HOW DO WE CENTER COMMUNITIES IN 4321 02:32:03,455 --> 02:32:04,089 DOING DISSEMINATION. 4322 02:32:04,089 --> 02:32:07,226 I THINK IT STARTS WITH THE 4323 02:32:07,226 --> 02:32:09,962 FUNDING TO ACTUALLY DO RESEARCH 4324 02:32:09,962 --> 02:32:13,032 TO BE ABLE TO UNDERSTAND HOW DO 4325 02:32:13,032 --> 02:32:14,099 WE CENTER COMMUNITIES FROM THE 4326 02:32:14,099 --> 02:32:16,835 GROUND UP, WHAT ARE THE BEST 4327 02:32:16,835 --> 02:32:17,536 COMMUNICATION MODALITIES THAT 4328 02:32:17,536 --> 02:32:22,408 ARE THE BEST WAY TO BE ABLE TO 4329 02:32:22,408 --> 02:32:25,811 COMMUNICATE EVIDENCE-BASED 4330 02:32:25,811 --> 02:32:26,779 INTERVENTIONS, HOW DO WE 4331 02:32:26,779 --> 02:32:29,515 INCORPORATE STRATEGIES TO BUILD 4332 02:32:29,515 --> 02:32:31,183 TRUST WITH COMMUNITIES AND THOSE 4333 02:32:31,183 --> 02:32:32,951 RESOURCES, WE NEED THE FUNDING 4334 02:32:32,951 --> 02:32:35,521 FOR RESEARCHERS TO BE ABLE TO 4335 02:32:35,521 --> 02:32:37,189 COLLABORATE AND WORK TOGETHER 4336 02:32:37,189 --> 02:32:38,924 WITH PARTNERS AND ORGANIZATIONS 4337 02:32:38,924 --> 02:32:40,259 AND POLICYMAKERS TO ACTUALLY 4338 02:32:40,259 --> 02:32:42,428 KNOW THE ANSWERS TO THESE 4339 02:32:42,428 --> 02:32:43,529 RESEARCH QUESTIONS. 4340 02:32:43,529 --> 02:32:45,631 WHEN I THINK ALSO, I THINK ABOUT 4341 02:32:45,631 --> 02:32:47,466 HOW DO WE ADDRESS SCIENCE 4342 02:32:47,466 --> 02:32:48,634 COMMUNICATION TO THE PUBLIC, 4343 02:32:48,634 --> 02:32:51,103 THERE'S NOT A LOT OF FUNDS AND A 4344 02:32:51,103 --> 02:32:52,504 LOT OF RESEARCH THAT HAS THOUGHT 4345 02:32:52,504 --> 02:32:54,440 ABOUT WHAT ARE THE BEST WAYS. 4346 02:32:54,440 --> 02:32:56,475 AND I THINK ABOUT THE BEGINNING 4347 02:32:56,475 --> 02:32:58,110 OF THE COVID PANDEMIC AND HOW 4348 02:32:58,110 --> 02:33:02,381 THERE WAS A LOT OF 4349 02:33:02,381 --> 02:33:03,015 MISINFORMATION, DISINFORMATION, 4350 02:33:03,015 --> 02:33:05,551 AND ALL OF A SUDDEN, WHOA, 4351 02:33:05,551 --> 02:33:06,752 SCIENCE COMMUNICATION TO THE 4352 02:33:06,752 --> 02:33:08,987 PUBLIC ACTUALLY MATTERS. 4353 02:33:08,987 --> 02:33:15,728 SO THINKING ABOUT IT AND DOING 4354 02:33:15,728 --> 02:33:19,998 IT IN A WAY THAT'S CREDIBLE, 4355 02:33:19,998 --> 02:33:24,403 THAT IS PERSUASIVE AND 4356 02:33:24,403 --> 02:33:26,038 ACTIONABLE TO WELL INFORM HEALTH 4357 02:33:26,038 --> 02:33:27,439 DECISION MAKERS FOR INDIVIDUALS 4358 02:33:27,439 --> 02:33:29,641 AND THE COMMUNITIES AS WELL. 4359 02:33:29,641 --> 02:33:32,478 WHEN I THINK OF KNOWLEDGE GAPS, 4360 02:33:32,478 --> 02:33:34,580 I THINK ABOUT THERE'S SO MANY 4361 02:33:34,580 --> 02:33:35,447 EVIDENCE-BASED INTERVENTIONS 4362 02:33:35,447 --> 02:33:38,851 THAT HAVE BEEN DEVELOPED, WE 4363 02:33:38,851 --> 02:33:39,918 NEED MORE UNDERSTANDING OF WHAT 4364 02:33:39,918 --> 02:33:41,920 ARE THE BEST WAYS TO TAILOR, 4365 02:33:41,920 --> 02:33:44,857 WHAT ARE THE BEST WAYS TO ADAPT, 4366 02:33:44,857 --> 02:33:47,693 AND ALSO HOW DO WE GET 4367 02:33:47,693 --> 02:33:49,128 EVIDENCE-BASED INTERVENTIONS TO 4368 02:33:49,128 --> 02:33:51,463 BE ACCEPTED BY COMMUNITIES OF 4369 02:33:51,463 --> 02:33:51,730 INTEREST? 4370 02:33:51,730 --> 02:33:52,998 I THINK THERE'S A LOT OF 4371 02:33:52,998 --> 02:33:55,267 RESEARCH, A LOT OF 4372 02:33:55,267 --> 02:33:55,934 IMPLEMENTATION STRATEGY THAT 4373 02:33:55,934 --> 02:34:00,539 HAPPENED, HOW DO WE THINK ABOUT 4374 02:34:00,539 --> 02:34:02,841 OUR REFRAMING PERCEPTION AND 4375 02:34:02,841 --> 02:34:05,077 FRAMING HOW WE COMMUNICATE ABOUT 4376 02:34:05,077 --> 02:34:06,078 EVIDENCE-BASED INTERVENTIONS, 4377 02:34:06,078 --> 02:34:07,446 WITH COMMUNITIES. 4378 02:34:07,446 --> 02:34:10,649 WHEN I THINK OF SHORT TERM AND 4379 02:34:10,649 --> 02:34:12,785 LONG TERM, ONE OF THE THINGS I 4380 02:34:12,785 --> 02:34:17,723 THINK ABOUT IS WE NEED TO STUDY 4381 02:34:17,723 --> 02:34:19,992 HEALTH EQUITY INTO THEORETICAL 4382 02:34:19,992 --> 02:34:21,760 FRAMEWORK, A LOT OF 4383 02:34:21,760 --> 02:34:23,195 DISSEMINATION, A LOT OF 4384 02:34:23,195 --> 02:34:24,396 IMPLEMENTATION FRAMEWORK, A LOT 4385 02:34:24,396 --> 02:34:27,800 OF THE THEORIES THERE THAT ARE 4386 02:34:27,800 --> 02:34:30,602 AVAILABLE TO HELP PUBLIC HEALTH 4387 02:34:30,602 --> 02:34:34,673 POLICIES, DISSEMINATING 4388 02:34:34,673 --> 02:34:36,308 EVIDENCE-BASED MODELS BUT VERY 4389 02:34:36,308 --> 02:34:41,013 FEW THOUGHT HOW TO INFUSE HEALTH 4390 02:34:41,013 --> 02:34:42,314 EQUITY INTO PROCESSES AND 4391 02:34:42,314 --> 02:34:46,251 PATHWAYS THAT WE THINK ABOUT AS 4392 02:34:46,251 --> 02:34:47,786 RESEARCHERS, SO THINKING WE NEED 4393 02:34:47,786 --> 02:34:50,522 TO START INCLUDING HEALTH EQUITY 4394 02:34:50,522 --> 02:34:52,157 INTO THESE MODELS. 4395 02:34:52,157 --> 02:34:55,127 AND THEN OTHER THINGS TO THINK 4396 02:34:55,127 --> 02:34:57,863 ABOUT, NOVEL COLLABORATIONS. 4397 02:34:57,863 --> 02:34:59,064 NOVEL COLLABORATIONS BETWEEN 4398 02:34:59,064 --> 02:35:01,266 INDIVIDUALS AND HEALTH 4399 02:35:01,266 --> 02:35:03,001 COMMUNICATION AND SCIENCE 4400 02:35:03,001 --> 02:35:04,536 COMMUNICATION, PUBLIC HEALTH 4401 02:35:04,536 --> 02:35:06,305 POLICIES, COMMUNITY ENGAGEMENT 4402 02:35:06,305 --> 02:35:06,872 WORK. 4403 02:35:06,872 --> 02:35:08,040 AND EVEN SOCIAL MARKETING. 4404 02:35:08,040 --> 02:35:10,776 I THINK ABOUT SOCIAL MARKETING, 4405 02:35:10,776 --> 02:35:12,478 SOCIAL NETWORKING, BRINGING ALL 4406 02:35:12,478 --> 02:35:13,846 THE INDIVIDUALS TOGETHER, ON THE 4407 02:35:13,846 --> 02:35:17,316 TABLE TO SORT OF THINK ABOUT HOW 4408 02:35:17,316 --> 02:35:20,085 TO HAVE BEST PRACTICES FOR 4409 02:35:20,085 --> 02:35:21,186 CONDUCTING DISSEMINATION 4410 02:35:21,186 --> 02:35:21,820 RESEARCH. 4411 02:35:21,820 --> 02:35:24,256 WHEN I THINK OF LONG-TERM I 4412 02:35:24,256 --> 02:35:25,457 THINK OF SYSTEMS BECAUSE THAT 4413 02:35:25,457 --> 02:35:28,093 TAKES A LITTLE BIT OF TIME FOR 4414 02:35:28,093 --> 02:35:29,828 US TO GET THERE, A LOT OF 4415 02:35:29,828 --> 02:35:33,232 SYSTEMIC ISSUES BUT HOW DO WE 4416 02:35:33,232 --> 02:35:35,400 GET INSTITUTIONS, PUBLIC HEALTH 4417 02:35:35,400 --> 02:35:36,735 INSTITUTIONS, EVEN PRIVATE 4418 02:35:36,735 --> 02:35:39,238 SECTORS TO THINK ABOUT 4419 02:35:39,238 --> 02:35:41,874 SUPPORTING ASSETS TO CREDIBLE 4420 02:35:41,874 --> 02:35:43,075 INFORMATION, USING PLAIN 4421 02:35:43,075 --> 02:35:44,743 LANGUAGE, HEALTH LITERACY 4422 02:35:44,743 --> 02:35:46,044 PRINCIPLES AND PRACTICES, 4423 02:35:46,044 --> 02:35:48,013 THINKING ABOUT HOW ORGANIZATIONS 4424 02:35:48,013 --> 02:35:49,548 CAN THINK ABOUT HOW THEY CAN 4425 02:35:49,548 --> 02:35:52,184 MEET THE NEEDS OF THEIR 4426 02:35:52,184 --> 02:35:53,151 COMMUNITIES BEYOND LET'S JUST 4427 02:35:53,151 --> 02:35:55,254 PROVIDE RESEARCH AND PROVIDE THE 4428 02:35:55,254 --> 02:35:57,656 SCIENCE, BUT WHAT IS THE BEST 4429 02:35:57,656 --> 02:36:02,461 WAY TO ACTUALLY COMMUNICATE 4430 02:36:02,461 --> 02:36:04,863 THAT, PLAIN LANGUAGE, VERY 4431 02:36:04,863 --> 02:36:05,497 CULTURALLY RESPONSIVE, 4432 02:36:05,497 --> 02:36:08,233 ELIMINATING LANGUAGE BARRIERS AS 4433 02:36:08,233 --> 02:36:10,469 WELL. 4434 02:36:10,469 --> 02:36:10,802 >> GREAT. 4435 02:36:10,802 --> 02:36:12,104 THANK YOU SO MUCH. 4436 02:36:12,104 --> 02:36:14,740 AGREE WITH YOUR LAST POINTS OF 4437 02:36:14,740 --> 02:36:16,241 REALLY THINKING BEYOND JUST 4438 02:36:16,241 --> 02:36:17,342 SHARING THE FINDINGS, WHETHER 4439 02:36:17,342 --> 02:36:20,145 IT'S AT A JOURNAL ARTICLE, 4440 02:36:20,145 --> 02:36:22,614 REALLY COMMUNICATING BACK TO THE 4441 02:36:22,614 --> 02:36:24,249 COMMUNITY, THE SIGNIFICANCE. 4442 02:36:24,249 --> 02:36:25,984 THINKING AGAIN ABOUT HOW DO WE 4443 02:36:25,984 --> 02:36:28,287 GET THE RESOURCES WE NEED, WHAT 4444 02:36:28,287 --> 02:36:30,455 ARE THE FUNDING, OR 4445 02:36:30,455 --> 02:36:32,991 COLLABORATING WITH OTHER 4446 02:36:32,991 --> 02:36:34,426 DISCIPLINES, IMPORTANCE OF 4447 02:36:34,426 --> 02:36:35,027 COMMUNICATION WITHIN 4448 02:36:35,027 --> 02:36:36,929 DISSEMINATION, SO THOSE ARE ALL 4449 02:36:36,929 --> 02:36:37,396 GREAT POINTS. 4450 02:36:37,396 --> 02:36:39,765 JENNIFER, DO YOU WANT TO GO 4451 02:36:39,765 --> 02:36:39,965 NEXT? 4452 02:36:39,965 --> 02:36:45,504 >> YES, I WANT TO THANK OLAYINKA 4453 02:36:45,504 --> 02:36:47,773 FOR THE IMPORTANT POINTS, 4454 02:36:47,773 --> 02:36:50,509 PARTICULARLY MY FOCUS ON WE NEED 4455 02:36:50,509 --> 02:36:51,944 MORE FUNDING FOR DECISION OF 4456 02:36:51,944 --> 02:36:54,446 WHAT WE KNOW WORKS, MORE WIDELY, 4457 02:36:54,446 --> 02:36:56,315 ALSO THE COLLABORATION WITH 4458 02:36:56,315 --> 02:36:56,882 SYSTEMS. 4459 02:36:56,882 --> 02:36:59,718 SO, I THINK WE NEED TO DEVELOP 4460 02:36:59,718 --> 02:37:01,019 THE STRATEGIES TO SUSTAIN AND 4461 02:37:01,019 --> 02:37:02,988 SCALE UP TO DISSEMINATION AFTER 4462 02:37:02,988 --> 02:37:04,523 THE RESEARCH FUNDING ENDS. 4463 02:37:04,523 --> 02:37:06,491 A NUMBER OF ORGANIZATIONS ARE 4464 02:37:06,491 --> 02:37:07,826 PACKAGING INTERVENTION MATERIALS 4465 02:37:07,826 --> 02:37:10,929 AND POSTING THEM ON WEBSITES. 4466 02:37:10,929 --> 02:37:13,165 EXAMPLE IS THE NATIONAL CANCER 4467 02:37:13,165 --> 02:37:13,832 INSTITUTE'S EVIDENCE-BASED 4468 02:37:13,832 --> 02:37:16,668 CANCER CONTROL AND PREVENTION 4469 02:37:16,668 --> 02:37:18,737 WEBSITE WHICH DISSEMINATE OVER 4470 02:37:18,737 --> 02:37:20,372 200 PACKAGED INTERVENTIONS. 4471 02:37:20,372 --> 02:37:21,173 DISSEMINATING PACKAGED 4472 02:37:21,173 --> 02:37:22,174 INTERVENTIONS IS AN IMPORTANT 4473 02:37:22,174 --> 02:37:25,110 FIRST STEP BUT NOT SUFFICIENT TO 4474 02:37:25,110 --> 02:37:26,845 GAIN WIDESPREAD ADOPTION AND 4475 02:37:26,845 --> 02:37:29,448 HIGH QUALITY IMPLEMENTATION. 4476 02:37:29,448 --> 02:37:31,216 IN ADDITION TO DISSEMINATING WE 4477 02:37:31,216 --> 02:37:32,851 NEED TO PROVIDE POTENTIAL 4478 02:37:32,851 --> 02:37:35,354 ADOPTERS WITH INFORMATION ON HOW 4479 02:37:35,354 --> 02:37:36,555 INTERVENTIONS WILL ADDRESS THEIR 4480 02:37:36,555 --> 02:37:37,823 SPECIFIC NEEDS WHICH REALLY 4481 02:37:37,823 --> 02:37:40,192 ALIGNS WITH SOME OF WHAT 4482 02:37:40,192 --> 02:37:42,260 JONATHAN SAID, AND ON POTENTIAL 4483 02:37:42,260 --> 02:37:45,230 FUNDING STREAMS THEY MIGHT TAP 4484 02:37:45,230 --> 02:37:48,166 TO REIMBURSE FOR INTERVENTION 4485 02:37:48,166 --> 02:37:50,369 DELIVERY AND BUILD IMPLEMENTERS' 4486 02:37:50,369 --> 02:37:51,236 CAPACITY TO ADAPT PACKAGED 4487 02:37:51,236 --> 02:37:53,872 INTERVENTIONS TO THE NEEDS OF 4488 02:37:53,872 --> 02:37:54,873 THEIR POPULATIONS AND SETTINGS, 4489 02:37:54,873 --> 02:37:58,010 AND WE NEED TO PLAN FOR UPDATING 4490 02:37:58,010 --> 02:37:58,910 PACKAGED INTERVENTIONS SO THEY 4491 02:37:58,910 --> 02:38:00,746 STAY CURRENT WITH CHANGES AND 4492 02:38:00,746 --> 02:38:01,279 CLINICAL GUIDELINES. 4493 02:38:01,279 --> 02:38:04,249 I BELIEVE ONE OF THE MOST 4494 02:38:04,249 --> 02:38:05,450 PROMISING APPROACHES TO 4495 02:38:05,450 --> 02:38:06,451 SUSTAINING DISSEMINATION IS 4496 02:38:06,451 --> 02:38:08,954 IDENTIFY AND PARTNER WITH 4497 02:38:08,954 --> 02:38:10,956 ESTABLISHED SUPPORT SYSTEM. 4498 02:38:10,956 --> 02:38:12,257 SUPPORT SYSTEMS ALSO ARE 4499 02:38:12,257 --> 02:38:14,993 REFERRED TO AS INTERMEDIATE 4500 02:38:14,993 --> 02:38:16,528 ORGANIZATIONS, EXAMPLES INCLUDE 4501 02:38:16,528 --> 02:38:19,064 STATE HEALTH DEPARTMENTS, 4502 02:38:19,064 --> 02:38:19,931 NON-PROFIT ORGANIZATIONS, AREA 4503 02:38:19,931 --> 02:38:20,799 HEALTH EDUCATION CENTERS, AND 4504 02:38:20,799 --> 02:38:22,534 LARGE HEALTH CARE DELIVERY 4505 02:38:22,534 --> 02:38:25,037 SYSTEMS, AMONG OTHERS. 4506 02:38:25,037 --> 02:38:26,571 THESE ORGANIZATIONS HAVE 4507 02:38:26,571 --> 02:38:29,541 POTENTIAL TO PROVIDE PATHS 4508 02:38:29,541 --> 02:38:30,175 NEEDED TO SUSTAIN DISSEMINATION 4509 02:38:30,175 --> 02:38:32,678 LONG TERM AND THIS CAPACITY 4510 02:38:32,678 --> 02:38:34,212 INCLUDES STABLE FUNDING 4511 02:38:34,212 --> 02:38:36,448 RESOURCES AND EXISTING 4512 02:38:36,448 --> 02:38:38,717 RELATIONSHIP WITH DELIVERY 4513 02:38:38,717 --> 02:38:39,084 SETTINGS. 4514 02:38:39,084 --> 02:38:40,385 RESEARCHERS MIGHT ENGAGE SUPPORT 4515 02:38:40,385 --> 02:38:42,220 SYSTEMS EARLY IN THE DEVELOPMENT 4516 02:38:42,220 --> 02:38:45,524 TESTING AND/OR IMPLEMENTATION OF 4517 02:38:45,524 --> 02:38:46,925 INTERVENTION, ENGAGEMENT MIGHT 4518 02:38:46,925 --> 02:38:48,260 RANGE FROM INCLUDING SUPPORT 4519 02:38:48,260 --> 02:38:49,094 SYSTEM REPRESENTATIVES ON 4520 02:38:49,094 --> 02:38:52,964 ADVISORY BOARDS TO A FULLY 4521 02:38:52,964 --> 02:38:53,932 PARTICIPATORY COLLABORATION, AS 4522 02:38:53,932 --> 02:38:56,501 EXAMPLE I WORKED ON A STUDY THAT 4523 02:38:56,501 --> 02:38:59,004 COLLABORATED WITH NURSE FAMILY 4524 02:38:59,004 --> 02:39:00,572 PARTNERSHIP TO DESIGN 4525 02:39:00,572 --> 02:39:03,608 INTERVENTION AND ALSO STRATEGIES 4526 02:39:03,608 --> 02:39:10,282 TO EMBED INTERVENTION, 'EM 4527 02:39:10,282 --> 02:39:11,383 OF -- IMPLEMENTATION, AT THE END 4528 02:39:11,383 --> 02:39:19,725 IT WAS BUILD INTO THE 4529 02:39:19,725 --> 02:39:21,560 NURSE-FAMILY PARTNERSHIP. 4530 02:39:21,560 --> 02:39:24,730 MORE THE MED SOUTH STUDY WE 4531 02:39:24,730 --> 02:39:26,064 IDENTIFIED POTENTIAL SUPPORT 4532 02:39:26,064 --> 02:39:26,765 SYSTEM, ENGAGED REPRESENTATIVES 4533 02:39:26,765 --> 02:39:29,000 EARLY ON ON OUR ADVISORY BOARD, 4534 02:39:29,000 --> 02:39:29,768 PROVIDED VALUABLE INPUT AND 4535 02:39:29,768 --> 02:39:32,971 SUPPORT BUT WERE NOT ABLE TO 4536 02:39:32,971 --> 02:39:33,505 ASSUME RESPONSIBILITY FOR 4537 02:39:33,505 --> 02:39:35,774 DISSEMINATION LONG TERM AND A 4538 02:39:35,774 --> 02:39:40,078 LARGE PART BECAUSE OF THE COVID 4539 02:39:40,078 --> 02:39:43,348 PANDEMIC DIVERTED THEIR 4540 02:39:43,348 --> 02:39:43,682 RESOURCES. 4541 02:39:43,682 --> 02:39:45,350 AS ALTERNATIVE WORKING WITH 4542 02:39:45,350 --> 02:39:46,318 PREVENTION RESEARCH CENTER TO 4543 02:39:46,318 --> 02:39:53,425 SERVE AS SUPPORT SYSTEM WITH 4544 02:39:53,425 --> 02:39:57,496 THE GOAL OF MED SOUTH, PACKAGED 4545 02:39:57,496 --> 02:39:58,263 INTERVENTION MATERIALS, INTO 4546 02:39:58,263 --> 02:40:01,333 FORMATS, POSTED ON THE CENTER 4547 02:40:01,333 --> 02:40:04,402 WEBSITE, ALSO POSTED ONLINE 4548 02:40:04,402 --> 02:40:06,138 TRAININGS, AND WE ARE CURRENTLY 4549 02:40:06,138 --> 02:40:08,306 PARTNERING WITH A MARKETING FIRM 4550 02:40:08,306 --> 02:40:09,741 TO DO FORMATIVE WORK TO 4551 02:40:09,741 --> 02:40:11,810 UNDERSTAND WHAT MESSAGES WILL 4552 02:40:11,810 --> 02:40:12,944 MOTIVATE POTENTIAL ADOPTERS AND 4553 02:40:12,944 --> 02:40:14,346 BASED ON WHAT WE LEARNED WE'RE 4554 02:40:14,346 --> 02:40:16,848 GOING TO DEVELOP A MARKETING 4555 02:40:16,848 --> 02:40:17,182 PLAN. 4556 02:40:17,182 --> 02:40:18,183 WE'RE JUST STARTING THIS EFFORT 4557 02:40:18,183 --> 02:40:20,252 AND WE'LL LET YOU KNOW WHAT WE 4558 02:40:20,252 --> 02:40:21,987 LEARN BUT I THINK MUCH MORE 4559 02:40:21,987 --> 02:40:23,421 RESEARCH LIKE THIS NEEDS TO BE 4560 02:40:23,421 --> 02:40:32,731 DONE SO THE WORK WE WE DO IS 4561 02:40:32,731 --> 02:40:33,632 BUILD INTO LONG-TERM SYSTEMS. 4562 02:40:33,632 --> 02:40:34,666 >> WE LOOK FORWARD TO HEARING 4563 02:40:34,666 --> 02:40:37,402 WHAT YOU LEARN AS WELL. 4564 02:40:37,402 --> 02:40:39,070 IF THERE'S ANY RESOURCES OR 4565 02:40:39,070 --> 02:40:40,806 WEBSITES OR PAPERS THAT YOU 4566 02:40:40,806 --> 02:40:43,108 THINK WOULD BE HELPFUL TO 4567 02:40:43,108 --> 02:40:44,209 FURTHER ORIENT OUR AUDIENCE FEEL 4568 02:40:44,209 --> 02:40:46,378 FREE TO ENTER IT IN THE CHAT. 4569 02:40:46,378 --> 02:40:49,247 THAT GOES FOR ALL THE PANELISTS. 4570 02:40:49,247 --> 02:40:51,550 YOU MENTIONED KEY POINTS ABOUT 4571 02:40:51,550 --> 02:40:52,951 BUILDING CAPACITY AND 4572 02:40:52,951 --> 02:40:56,354 INFRASTRUCTURE TO MAKE SURE WE 4573 02:40:56,354 --> 02:40:59,324 HAVE THE SUSTAINABILITY WE NEED 4574 02:40:59,324 --> 02:41:00,725 AND KEEPING CURRENT WITH THE 4575 02:41:00,725 --> 02:41:04,129 CHANGES IN SCIENCE OR GUIDELINES 4576 02:41:04,129 --> 02:41:06,431 AS WELL AS JUST LESSONS LEARNED 4577 02:41:06,431 --> 02:41:09,167 FROM THE PANDEMIC OF HOW TO BE 4578 02:41:09,167 --> 02:41:11,236 STRATEGIC AND PIVOT DURING THE 4579 02:41:11,236 --> 02:41:11,903 TIME. 4580 02:41:11,903 --> 02:41:14,639 YOU MENTIONED ALSO MAKING THINGS 4581 02:41:14,639 --> 02:41:15,707 ACCESSIBLE, PUTTING TRAINING 4582 02:41:15,707 --> 02:41:18,343 VIDEOS ONLINE, AND WORKING WITH 4583 02:41:18,343 --> 02:41:19,878 MARKETING AND OF INDIVIDUALS TO 4584 02:41:19,878 --> 02:41:21,079 THINK OF CREATIVE WAYS TO GET 4585 02:41:21,079 --> 02:41:22,514 THIS WORK OUT THERE. 4586 02:41:22,514 --> 02:41:24,049 I REALLY APPRECIATE YOU 4587 02:41:24,049 --> 02:41:24,549 MENTIONING THAT. 4588 02:41:24,549 --> 02:41:27,319 JONATHAN, DO YOU WANT TO GO 4589 02:41:27,319 --> 02:41:27,519 AHEAD? 4590 02:41:27,519 --> 02:41:27,752 >> YES. 4591 02:41:27,752 --> 02:41:28,954 SO, A FEW THINGS. 4592 02:41:28,954 --> 02:41:31,590 IN TERMS OF NEXT STEPS AND AREAS 4593 02:41:31,590 --> 02:41:33,892 FOR METHODS AND JUST GAPS THAT 4594 02:41:33,892 --> 02:41:36,061 NEED TO BE ADDRESSED, 4595 02:41:36,061 --> 02:41:37,395 SPECIFICALLY THINKING ABOUT 4596 02:41:37,395 --> 02:41:38,930 POLICYMAKERS, YOU KNOW WHOSE JOB 4597 02:41:38,930 --> 02:41:42,200 IT IS TO DISSEMINATE EVIDENCE, 4598 02:41:42,200 --> 02:41:45,837 WHOSE ROLE IS THAT, UNSPECIFIED 4599 02:41:45,837 --> 02:41:47,939 AND UNREWARDED, RIGHT? 4600 02:41:47,939 --> 02:41:49,374 SO ACADEMIA THAT'S NOT OUR 4601 02:41:49,374 --> 02:41:49,908 INCENTIVE SYSTEM. 4602 02:41:49,908 --> 02:41:53,411 IT'S GREAT IF YOU DO IT BUT IT'S 4603 02:41:53,411 --> 02:41:55,247 NOT PART OF APPOINTMENT 4604 02:41:55,247 --> 02:41:56,781 PROMOTION AND TENURE GUIDELINES. 4605 02:41:56,781 --> 02:41:57,649 THERE ARE ADVOCACY ORGANIZATIONS 4606 02:41:57,649 --> 02:41:59,618 OUT THERE WHO DO THIS SORT OF 4607 02:41:59,618 --> 02:42:01,720 STUFF BUT IT'S A TINY FRACTION 4608 02:42:01,720 --> 02:42:04,422 OF WHAT THEY DO. 4609 02:42:04,422 --> 02:42:06,124 WE NEED TO THINK ABOUT HOW TO 4610 02:42:06,124 --> 02:42:09,561 SUPPORT AND GROW THE WORKFORCE 4611 02:42:09,561 --> 02:42:11,963 WHO DOES DISSEMINATION, 4612 02:42:11,963 --> 02:42:14,065 SPECIFICALLY AROUND TWO 4613 02:42:14,065 --> 02:42:14,633 POLICYMAKERS, DISSEMINATING 4614 02:42:14,633 --> 02:42:16,568 EVIDENCE AND HOW ARE THEY 4615 02:42:16,568 --> 02:42:17,569 SUPPORTED AND WHY. 4616 02:42:17,569 --> 02:42:21,373 I THINK THAT'S A BIG PART OF IT. 4617 02:42:21,373 --> 02:42:23,341 I THINK, AGAIN, THINKING ABOUT 4618 02:42:23,341 --> 02:42:26,211 LEGISLATORS SPECIFICALLY, 4619 02:42:26,211 --> 02:42:27,879 POPULATION I WORK WITH, STATE 4620 02:42:27,879 --> 02:42:29,281 LEGISLATORS AND TO SOME DEGREE 4621 02:42:29,281 --> 02:42:30,148 LOCAL OFFICIALS, THERE'S 4622 02:42:30,148 --> 02:42:33,418 OPPORTUNITY TO USE DATA FROM 4623 02:42:33,418 --> 02:42:35,186 SOCIAL MEDIA TO INFORM CRAFTING 4624 02:42:35,186 --> 02:42:35,954 BETTER MESSAGES. 4625 02:42:35,954 --> 02:42:38,890 MORE AND MORE ARE ON SOCIAL 4626 02:42:38,890 --> 02:42:40,992 MEDIA SAYING EVERYTHING THAT 4627 02:42:40,992 --> 02:42:42,394 CROSSES THEIR MIND, ANNOYING BUT 4628 02:42:42,394 --> 02:42:44,796 A GREAT DATA SOURCE, WE CAN 4629 02:42:44,796 --> 02:42:48,333 QUERY TO GET EVENTS HOW ISSUES 4630 02:42:48,333 --> 02:42:50,502 ARE BEING FRAMED AND CRAFT THE 4631 02:42:50,502 --> 02:42:51,703 MOST COMPELLING MESSAGE ABOUT 4632 02:42:51,703 --> 02:42:52,137 EVIDENCE. 4633 02:42:52,137 --> 02:42:54,005 THIS IS WHAT MARKETING AND 4634 02:42:54,005 --> 02:42:55,740 ADVERTISING COMPANIES DO ALL THE 4635 02:42:55,740 --> 02:42:55,974 TIME. 4636 02:42:55,974 --> 02:42:57,375 THE BIG NEXT STEP LOOKING TO 4637 02:42:57,375 --> 02:42:59,577 WHAT THEY DO TO SELL PRODUCTS, 4638 02:42:59,577 --> 02:43:01,546 BORROW A PAGE FROM THEIR BOOK, 4639 02:43:01,546 --> 02:43:03,515 ADAPT IT AND USE THEIR METHODS 4640 02:43:03,515 --> 02:43:06,017 AND DATA AND USE TECHNOLOGY, FOR 4641 02:43:06,017 --> 02:43:07,886 PUBLIC GOOD, TO INCREASE THE 4642 02:43:07,886 --> 02:43:10,322 UPTAKE OF RESEARCH EVIDENCE 4643 02:43:10,322 --> 02:43:11,957 AMONG VARIOUS DECISION MAKERS. 4644 02:43:11,957 --> 02:43:13,258 I THINK PARTNERING WITH 4645 02:43:13,258 --> 02:43:15,994 MARKETING AS JENNIFER SAID IS A 4646 02:43:15,994 --> 02:43:18,930 GREAT IDEA, AS RESEARCHERS CAN 4647 02:43:18,930 --> 02:43:20,665 BRING IN THEORY, FRAMEWORK, 4648 02:43:20,665 --> 02:43:21,633 PRACTICES, INTEGRATE INTO OUR 4649 02:43:21,633 --> 02:43:23,735 WORK AND LEARN A LOT. 4650 02:43:23,735 --> 02:43:24,436 >> YEAH, ABSOLUTELY. 4651 02:43:24,436 --> 02:43:28,373 THANK YOU SO MUCH. 4652 02:43:28,373 --> 02:43:30,642 THE COLLABORATION PIECE CANNOT 4653 02:43:30,642 --> 02:43:32,077 BE OVERSTATED, WHAT CAN WE LEARN 4654 02:43:32,077 --> 02:43:35,146 FROM OTHER FIELDS THAT WE CAN 4655 02:43:35,146 --> 02:43:36,381 APPLY WITH DISSEMINATION EFFORTS 4656 02:43:36,381 --> 02:43:38,183 HERE, AND I THINK I HEARD THAT 4657 02:43:38,183 --> 02:43:41,820 THERE NEEDS TO BE A LITTLE BIT 4658 02:43:41,820 --> 02:43:44,456 MORE OF AN INTENTION DETERMINING 4659 02:43:44,456 --> 02:43:47,926 WHOSE RESPONSIBILITY IT IS, 4660 02:43:47,926 --> 02:43:49,861 WHAT IS THE PROCESS AND HOW DO 4661 02:43:49,861 --> 02:43:53,198 WE MAKE SURE THIS IS 4662 02:43:53,198 --> 02:43:54,099 DISSEMINATED EFFECTIVELY AND 4663 02:43:54,099 --> 02:43:54,366 PROPERLY. 4664 02:43:54,366 --> 02:43:55,166 FOOD FOR THOUGHT. 4665 02:43:55,166 --> 02:44:01,072 I LIKE OF IDEA OF USING SOCIAL 4666 02:44:01,072 --> 02:44:02,273 MEDIA LEVERAGING PLATFORMS OR 4667 02:44:02,273 --> 02:44:02,941 TECHNOLOGY TO GET MESSAGES 4668 02:44:02,941 --> 02:44:05,110 ACROSS AND SEE IF THAT HELPS 4669 02:44:05,110 --> 02:44:06,111 WITH DISSEMINATION EFFORTS. 4670 02:44:06,111 --> 02:44:10,482 SO, I WANT TO OPEN THIS UP NOW 4671 02:44:10,482 --> 02:44:12,117 TO THE OVERALL AUDIENCE TO SEE 4672 02:44:12,117 --> 02:44:13,351 IF YOU HAVE ANY QUESTIONS. 4673 02:44:13,351 --> 02:44:16,621 PLEASE FEEL FREE TO USE THE Q&A 4674 02:44:16,621 --> 02:44:20,358 FUNCTION TO SUBMIT ANY 4675 02:44:20,358 --> 02:44:20,625 QUESTIONS. 4676 02:44:20,625 --> 02:44:22,127 AND PANELISTS, FEEL FREE TO JUMP 4677 02:44:22,127 --> 02:44:23,528 IN, IN ANY ORDER. 4678 02:44:23,528 --> 02:44:25,697 BUILDING OFF OF OUR DISCUSSION 4679 02:44:25,697 --> 02:44:28,133 RIGHT NOW ABOUT TECHNOLOGY, AND 4680 02:44:28,133 --> 02:44:30,135 USING TECHNOLOGY FOR 4681 02:44:30,135 --> 02:44:31,970 DISSEMINATION EFFORTS HOW DO YOU 4682 02:44:31,970 --> 02:44:33,838 SEE TECHNOLOGY HELPING WITH 4683 02:44:33,838 --> 02:44:36,341 MESSAGE FRAMING AND CONTENT 4684 02:44:36,341 --> 02:44:37,208 DEVELOPMENT, PERHAPS FOR 4685 02:44:37,208 --> 02:44:38,209 TAILORING DISSEMINATION 4686 02:44:38,209 --> 02:44:40,078 MATERIALS OR IMPROVEMENT, ET 4687 02:44:40,078 --> 02:44:41,379 CETERA. 4688 02:44:41,379 --> 02:44:46,618 ON THE FLIP SIDE, CAN TECHNOLOGY 4689 02:44:46,618 --> 02:44:48,586 ALSO HARM EFFORTS GIVEN I THINK 4690 02:44:48,586 --> 02:44:49,187 SOMEBODY MENTIONED 4691 02:44:49,187 --> 02:44:50,889 MISINFORMATION AND THAT 4692 02:44:50,889 --> 02:44:53,758 TECHNOLOGY CAN BE HARMFUL AND 4693 02:44:53,758 --> 02:44:55,293 COMPLICATE THINGS, PEOPLE ARE 4694 02:44:55,293 --> 02:45:01,299 EXPOSED TO FASTHOODS ONLINE. -- 4695 02:45:01,299 --> 02:45:01,699 FALSEHOODS ONLINE. 4696 02:45:01,699 --> 02:45:04,369 >> I WOULD WANT TO FOLLOW UP ON 4697 02:45:04,369 --> 02:45:05,570 SOMETHING JONATHAN JUST SAID, 4698 02:45:05,570 --> 02:45:07,972 THAT -- AND THAT'S HOW CAN WE 4699 02:45:07,972 --> 02:45:09,374 TAKE ADVANTAGE OF THE 4700 02:45:09,374 --> 02:45:11,376 INFORMATION THAT'S AVAILABLE FOR 4701 02:45:11,376 --> 02:45:14,579 ALL THESE TECHNOLOGIES TO BETTER 4702 02:45:14,579 --> 02:45:15,647 UNDERSTAND THE PUBLIC'S REACTION 4703 02:45:15,647 --> 02:45:17,949 SO WE CAN BETTER FRAME. 4704 02:45:17,949 --> 02:45:19,584 SO WE DO A LOT OF -- YOU KNOW, 4705 02:45:19,584 --> 02:45:22,787 IT COSTS MONEY TO COLLECT DATA. 4706 02:45:22,787 --> 02:45:24,522 ALSO COSTS MONEY TO ANALYZE 4707 02:45:24,522 --> 02:45:27,025 DATA. 4708 02:45:27,025 --> 02:45:29,994 WE HAVE SIGNS FROM 4709 02:45:29,994 --> 02:45:30,829 DEIMPLEMENTATION OF BLOOD 4710 02:45:30,829 --> 02:45:32,263 GLUCOSE PUBLISHED IN THE "NEW 4711 02:45:32,263 --> 02:45:35,233 YORK TIMES," SO MANY USERS' 4712 02:45:35,233 --> 02:45:37,302 COMMENTS, A LOT WERE OUTRAGE AT 4713 02:45:37,302 --> 02:45:39,270 THE SUGGESTION WE WOULD 4714 02:45:39,270 --> 02:45:40,805 RECOMMEND DEIMPLEMENTING BECAUSE 4715 02:45:40,805 --> 02:45:43,007 IT'S SUCH AN INGRAINED 4716 02:45:43,007 --> 02:45:44,042 RECOMMENDATION. 4717 02:45:44,042 --> 02:45:45,643 AND SO WE ANALYZED THOSE TO LOOK 4718 02:45:45,643 --> 02:45:48,713 AT WHAT ARE THE DIFFERENT -- 4719 02:45:48,713 --> 02:45:50,148 WHAT'S THE NATURE OF THESE 4720 02:45:50,148 --> 02:45:52,317 CONCERNS THAT PEOPLE HAVE ABOUT 4721 02:45:52,317 --> 02:45:54,619 DEIMPLEMENTING AND HOW CAN WE 4722 02:45:54,619 --> 02:45:55,920 INCORPORATE THAT INTO OUR 4723 02:45:55,920 --> 02:45:57,021 MESSAGING TO COUNTER THOSE? 4724 02:45:57,021 --> 02:46:03,595 THAT'S JUST ONE THOUGHT OF USING 4725 02:46:03,595 --> 02:46:03,895 TECHNOLOGY. 4726 02:46:03,895 --> 02:46:05,964 >> THANK YOU. 4727 02:46:05,964 --> 02:46:10,802 JONATHAN OR YINKA, DO YOU WANT 4728 02:46:10,802 --> 02:46:11,202 TO CHIME IN? 4729 02:46:11,202 --> 02:46:13,004 >> ONE OF THE THINGS WHEN I 4730 02:46:13,004 --> 02:46:14,739 THINK OF TECHNOLOGY IT ALLOWS 4731 02:46:14,739 --> 02:46:18,009 THE MESSAGE TO GO FAR. 4732 02:46:18,009 --> 02:46:19,244 BECAUSE SOMETIMES, YES, GRASS 4733 02:46:19,244 --> 02:46:20,311 ROOTS WORKING WITH COMMUNITY 4734 02:46:20,311 --> 02:46:21,913 PARTNERS ON THE GROUND IS 4735 02:46:21,913 --> 02:46:22,747 IMPORTANT BUT SOMETIMES WHEN YOU 4736 02:46:22,747 --> 02:46:26,484 WANT TO BE ABLE TO SPREAD OUT 4737 02:46:26,484 --> 02:46:28,419 AND AND GET YOUR INFORMATION 4738 02:46:28,419 --> 02:46:29,087 FARTHER TECHNOLOGY HELPS, THE 4739 02:46:29,087 --> 02:46:31,823 IDEA OF SOCIAL MEDIA LIKE WE 4740 02:46:31,823 --> 02:46:33,124 TALKED ABOUT MIGHT HELP. 4741 02:46:33,124 --> 02:46:38,396 ONE OF THE THINGS I WANT TO 4742 02:46:38,396 --> 02:46:40,131 MENTION, IS FINDING FROM YOU THE 4743 02:46:40,131 --> 02:46:41,232 COMMUNITY, TODAY'S TOPIC IS 4744 02:46:41,232 --> 02:46:42,667 ABOUT CENTERING COMMUNITIES, 4745 02:46:42,667 --> 02:46:47,906 WHAT TYPE OF TECHNOLOGY MODALITY 4746 02:46:47,906 --> 02:46:48,239 MATTERS? 4747 02:46:48,239 --> 02:46:51,409 WE WANTED TO WORK WITH PEER 4748 02:46:51,409 --> 02:46:52,177 MENTORS AND PEER SUPPORTERS, 4749 02:46:52,177 --> 02:46:53,711 WE'LL GET ALL THE PEER MENTORS, 4750 02:46:53,711 --> 02:46:58,216 GET TOGETHER ON THIS APP AND 4751 02:46:58,216 --> 02:47:00,051 COMMUNICATE WITH PEER PARTNERS 4752 02:47:00,051 --> 02:47:01,553 WHO BOTH HAVE DIABETES, BLACK 4753 02:47:01,553 --> 02:47:01,819 ADULTS. 4754 02:47:01,819 --> 02:47:04,088 ONE OF THE THINGS WE HEARD WAS 4755 02:47:04,088 --> 02:47:07,859 IT WASN'T AS SUCCESSFUL BECAUSE 4756 02:47:07,859 --> 02:47:12,764 THEY SAID I WANT FACE-TO-FACE 4757 02:47:12,764 --> 02:47:13,731 COMMUNICATION, TALKING TO 4758 02:47:13,731 --> 02:47:16,267 SOMEBODY LIVING IN MY COMMUNITY, 4759 02:47:16,267 --> 02:47:17,001 UNDERSTAND COMMUNITY DYNAMICS, 4760 02:47:17,001 --> 02:47:18,636 COULD GIVE ME ACCESS TO 4761 02:47:18,636 --> 02:47:21,039 RESOURCES IN THE COMMUNITY THAT 4762 02:47:21,039 --> 02:47:22,373 I LIVE. 4763 02:47:22,373 --> 02:47:24,442 WE NEEDED TO PIVOT, WE STILL 4764 02:47:24,442 --> 02:47:25,343 WANT TO INCORPORATE TECHNOLOGY 4765 02:47:25,343 --> 02:47:28,613 BUT HAD TO KEEP IT SIMPLE. 4766 02:47:28,613 --> 02:47:30,882 LIKE AS SIMPLE AS TEXT 4767 02:47:30,882 --> 02:47:32,317 MESSAGING, AS SIMPLE AS GETTING 4768 02:47:32,317 --> 02:47:33,751 ON THE PHONE. 4769 02:47:33,751 --> 02:47:36,354 SO IT'S IMPORTANT TO THINK ABOUT 4770 02:47:36,354 --> 02:47:38,456 WHILE TECHNOLOGY IS A GREAT WAY 4771 02:47:38,456 --> 02:47:40,491 TO BE ABLE TO DISSEMINATE FAR, 4772 02:47:40,491 --> 02:47:42,093 WHAT MATTERS TO THE COMMUNITY, 4773 02:47:42,093 --> 02:47:44,796 WHAT MODALITY IS THE BEST WAY TO 4774 02:47:44,796 --> 02:47:45,997 COMMUNICATE THAT INFORMATION AND 4775 02:47:45,997 --> 02:47:50,401 FRAME THE MESSAGE AS WELL. 4776 02:47:50,401 --> 02:47:55,306 THE LAST THING, WEARING THE HAT 4777 02:47:55,306 --> 02:47:57,842 OF HEALTH LITERACY, THINKING 4778 02:47:57,842 --> 02:47:58,943 ABOUT WHILE TECHNOLOGY MATTERS, 4779 02:47:58,943 --> 02:48:00,778 TECHNOLOGY HAS TO BE ACCESSIBLE, 4780 02:48:00,778 --> 02:48:03,648 TO BE ABLE TO LEAD TO ACTION. 4781 02:48:03,648 --> 02:48:06,251 AND SO THINKING ABOUT DO THE 4782 02:48:06,251 --> 02:48:07,552 INDIVIDUALS AND THESE 4783 02:48:07,552 --> 02:48:09,187 COMMUNITIES HAVE THE DIGITAL 4784 02:48:09,187 --> 02:48:10,855 LITERACY SKILLS TO NAVIGATE THE 4785 02:48:10,855 --> 02:48:16,294 PATIENT PORTAL, AND A NAVIGATE 4786 02:48:16,294 --> 02:48:17,528 WHEN WE'RE DISSEMINATING 4787 02:48:17,528 --> 02:48:19,264 PRACTICES ON EVIDENCE-BASED 4788 02:48:19,264 --> 02:48:20,031 MODELS. 4789 02:48:20,031 --> 02:48:21,666 THAT TO ME CENTERS THE COMMUNITY 4790 02:48:21,666 --> 02:48:25,403 AT THE VERY HEARTBEAT WHEN WE 4791 02:48:25,403 --> 02:48:26,371 THINK ABOUT USING TECHNOLOGY. 4792 02:48:26,371 --> 02:48:28,239 >> THOSE ARE GREAT POINTS. 4793 02:48:28,239 --> 02:48:31,309 I THINK IT GOES BACK TO 4794 02:48:31,309 --> 02:48:33,711 CENTERING COMMUNITY NEEDS, AND 4795 02:48:33,711 --> 02:48:34,479 DIGITAL LITERACY, DIGITAL LIVED, 4796 02:48:34,479 --> 02:48:36,347 IF YOU THINK ABOUT COMMUNITIES 4797 02:48:36,347 --> 02:48:38,850 IN RURAL POPULATIONS WHO MAY NOT 4798 02:48:38,850 --> 02:48:40,385 HAVE ACCESS TO BROADBAND, BUT, 4799 02:48:40,385 --> 02:48:43,755 YOU KNOW, WHAT ARE THOSE 4800 02:48:43,755 --> 02:48:44,389 CONSIDERATIONS, WHEN DESIGNING 4801 02:48:44,389 --> 02:48:45,523 INTERVENTIONS, IF THEY DON'T 4802 02:48:45,523 --> 02:48:46,924 HAVE ACCESS TO THAT TECHNOLOGY. 4803 02:48:46,924 --> 02:48:48,826 I THINK THAT'S A GREAT POINT. 4804 02:48:48,826 --> 02:48:50,995 JONATHAN, DO YOU WANT TO ADD 4805 02:48:50,995 --> 02:48:51,262 ANYTHING? 4806 02:48:51,262 --> 02:48:53,631 >> YEAH, I MEAN, I THINK AS I 4807 02:48:53,631 --> 02:48:56,434 SAID, AGAIN WITH STATE 4808 02:48:56,434 --> 02:49:04,809 LEGISLATURORS FOCUS AUDIENCE, 4809 02:49:04,809 --> 02:49:06,044 USING SOCIAL MEDIA TO CRAFT 4810 02:49:06,044 --> 02:49:07,145 BETTER MESSAGES. 4811 02:49:07,145 --> 02:49:08,012 THERE'S UNINTENDED CONSEQUENCES 4812 02:49:08,012 --> 02:49:14,152 OF SOCIAL MEDIA IN GENERAL, 4813 02:49:14,152 --> 02:49:15,687 FALSEHOODS, MISINFORMATION, 4814 02:49:15,687 --> 02:49:16,254 DYSINFORMATION, HISTORICALLY 4815 02:49:16,254 --> 02:49:17,555 DISSEMINATION HAS BEEN ABOUT 4816 02:49:17,555 --> 02:49:18,656 COMMUNICATING ABOUT RESEARCH 4817 02:49:18,656 --> 02:49:21,592 EVIDENCE AND LESS FOCUSED ON 4818 02:49:21,592 --> 02:49:23,895 KIND OF CORRECTING MYTHS AND 4819 02:49:23,895 --> 02:49:24,629 FALSEHOODS. 4820 02:49:24,629 --> 02:49:26,531 AGAIN, LOOKING TO THE FIELD OF 4821 02:49:26,531 --> 02:49:28,399 SCIENCE COMMUNICATION AND 4822 02:49:28,399 --> 02:49:29,300 COMMUNICATION SCIENCE, RELATED 4823 02:49:29,300 --> 02:49:31,235 FIELDS, YOU KNOW, WE CAN LEARN A 4824 02:49:31,235 --> 02:49:35,073 LOT THINKING ABOUT HOW AT THE 4825 02:49:35,073 --> 02:49:36,474 BARE MINIMUM OUR MESSAGES DON'T 4826 02:49:36,474 --> 02:49:37,942 STOKE THE FIRE AND MAKE THINGS 4827 02:49:37,942 --> 02:49:39,577 WORSE FOR SOME. 4828 02:49:39,577 --> 02:49:44,716 IN COMMUNICATION SCIENCE WE KNOW 4829 02:49:44,716 --> 02:49:47,418 ABOUT BACKLASH EFFECT, SOME 4830 02:49:47,418 --> 02:49:48,219 BELIEVE A FALSEHOOD STRONGLY, 4831 02:49:48,219 --> 02:49:51,055 THE MORE YOU PRESENT EVIDENCE 4832 02:49:51,055 --> 02:49:52,690 IT'S NOT TRUE, THE STRONGER THEY 4833 02:49:52,690 --> 02:49:53,691 BELIEVE WHAT THEY ALREADY 4834 02:49:53,691 --> 02:49:53,958 BELIEVED. 4835 02:49:53,958 --> 02:49:55,660 WE NEED TO BE CAREFUL NOT TO DO 4836 02:49:55,660 --> 02:50:00,898 THAT AND THINK MORE ABOUT HOW WE 4837 02:50:00,898 --> 02:50:02,800 CAN COMBAT MISINFORMATION. 4838 02:50:02,800 --> 02:50:03,735 IN COMMUNICATION SCIENCE A LOT 4839 02:50:03,735 --> 02:50:05,803 OF FOLKS ARE DOING RESEARCH, 4840 02:50:05,803 --> 02:50:06,571 STUDYING THAT STUFF. 4841 02:50:06,571 --> 02:50:13,611 WE CAN BRING THOSE LEARNINGS 4842 02:50:13,611 --> 02:50:15,113 INTO IMPLEMENTATION SCIENCE AND 4843 02:50:15,113 --> 02:50:15,613 DISSEMINATION RESEARCH. 4844 02:50:15,613 --> 02:50:17,215 >> YOU MENTIONED NEGATIVE OR 4845 02:50:17,215 --> 02:50:18,383 UNINTENDED CONSEQUENCES OF THE 4846 02:50:18,383 --> 02:50:19,751 RESEARCH OR FINDINGS AND HOW 4847 02:50:19,751 --> 02:50:21,252 THAT MIGHT PLAY OUT. 4848 02:50:21,252 --> 02:50:22,553 THAT'S IMPORTANT TO CONSIDER AS 4849 02:50:22,553 --> 02:50:22,987 WELL. 4850 02:50:22,987 --> 02:50:24,789 I WANT TO PULL UP A QUESTION IN 4851 02:50:24,789 --> 02:50:27,258 THE CHAT ABOUT HOW DO WE 4852 02:50:27,258 --> 02:50:28,593 DETERMINE IF SOMETHING IS 4853 02:50:28,593 --> 02:50:35,900 EFFECTIVE OR WHAT DOES SUCCESS 4854 02:50:35,900 --> 02:50:40,905 LOOK LIKE WHEN TAILORING 4855 02:50:40,905 --> 02:50:42,807 INTERVENTIONS OR DISSEMINATION. 4856 02:50:42,807 --> 02:50:43,508 ANYONE CAN JUMP IN. 4857 02:50:43,508 --> 02:50:45,510 >> FOR ME, DID I GET THE DESIRED 4858 02:50:45,510 --> 02:50:49,046 BEHAVIOR OR DID I CHANGE THE 4859 02:50:49,046 --> 02:50:52,016 FACTORS THAT CONTRIBUTED TO THAT 4860 02:50:52,016 --> 02:50:52,283 BEHAVIOR. 4861 02:50:52,283 --> 02:50:53,584 I WANT THEM TO ADOPT OR 4862 02:50:53,584 --> 02:50:57,588 IMPLEMENT OR I WANT THEM TO 4863 02:50:57,588 --> 02:50:58,890 DELIVER WITH FIDELITY, AND 4864 02:50:58,890 --> 02:51:00,425 FACTORS THAT CONTRIBUTE TO THAT 4865 02:51:00,425 --> 02:51:02,593 ARE, YOU KNOW, DO THEY HAVE THE 4866 02:51:02,593 --> 02:51:04,262 RIGHT KNOWLEDGE, ARE THEY 4867 02:51:04,262 --> 02:51:05,897 MOTIVATED, DO THEY FEEL LIKE 4868 02:51:05,897 --> 02:51:07,632 THEY HAVE THE CAPABILITY TO DO 4869 02:51:07,632 --> 02:51:08,966 THAT WORK. 4870 02:51:08,966 --> 02:51:11,702 SO THAT'S HOW I MEASURE 4871 02:51:11,702 --> 02:51:14,672 COMMUNICATION IN MY -- THE WORK 4872 02:51:14,672 --> 02:51:15,573 THAT I DO. 4873 02:51:15,573 --> 02:51:17,708 >> BUILDING THAT CAPACITY AND 4874 02:51:17,708 --> 02:51:19,911 SEEING IF YOU'RE SEEING THE 4875 02:51:19,911 --> 02:51:22,213 INTENDED OUTCOMES OF INTEREST. 4876 02:51:22,213 --> 02:51:24,382 DO OTHER PANELISTS WANT TO JUMP 4877 02:51:24,382 --> 02:51:24,549 IN? 4878 02:51:24,549 --> 02:51:27,552 >> YEAH, I MEAN OF COURSE THE 4879 02:51:27,552 --> 02:51:31,055 ULTIMATE OUTCOMES ARE CHANGES IN 4880 02:51:31,055 --> 02:51:33,357 KNOWLEDGE, ATTITUDES, BEHAVIOR, 4881 02:51:33,357 --> 02:51:34,759 INTENTIONS, IN THE POLICYMAKING 4882 02:51:34,759 --> 02:51:35,226 PROCESS. 4883 02:51:35,226 --> 02:51:37,295 THOSE ARE HARDER TO MEASURE. 4884 02:51:37,295 --> 02:51:39,363 AND ARE MORE DISTAL AND HARDER 4885 02:51:39,363 --> 02:51:41,999 TO MOVE THE NEEDLE ON. 4886 02:51:41,999 --> 02:51:45,036 WE LOVE OUTCOMES LIKE VIEWING AN 4887 02:51:45,036 --> 02:51:47,472 E-MAIL, CLICKING A LINK, WHAT 4888 02:51:47,472 --> 02:51:48,673 SUCCESS LOOKS LIKE AND WHERE IS 4889 02:51:48,673 --> 02:51:50,842 THE LINE IN THE SAND BETWEEN 4890 02:51:50,842 --> 02:51:51,476 SUCCESSFUL AND NON-SUCCESSFUL, 4891 02:51:51,476 --> 02:51:53,611 THERE'S NO ANSWER THERE. 4892 02:51:53,611 --> 02:51:55,847 IT'S ALWAYS CONTEXT SPECIFIC. 4893 02:51:55,847 --> 02:51:57,148 A KEY CONSIDERATION IS THE 4894 02:51:57,148 --> 02:51:59,884 AMOUNT OF RESOURCES TO PUT IN TO 4895 02:51:59,884 --> 02:52:01,652 CREATE YOUR TAILORED MESSAGE, 4896 02:52:01,652 --> 02:52:01,853 RIGHT? 4897 02:52:01,853 --> 02:52:03,521 JUST CHANGING WORDS IN A SUBJECT 4898 02:52:03,521 --> 02:52:06,357 LINE TO FRAME AN ISSUE 4899 02:52:06,357 --> 02:52:07,725 DIFFERENTLY, A MATTER OF 4900 02:52:07,725 --> 02:52:08,459 SECONDS, RIGHT? 4901 02:52:08,459 --> 02:52:10,194 A LITTLE BUMP IN E-MAIL 4902 02:52:10,194 --> 02:52:13,598 ENGAGEMENT WOULD BE WORTH IT, 4903 02:52:13,598 --> 02:52:13,798 RIGHT? 4904 02:52:13,798 --> 02:52:15,566 WHEN WE'RE ANALYZING DATASETS, 4905 02:52:15,566 --> 02:52:17,969 CREATING STATE LEVEL ESTIMATES 4906 02:52:17,969 --> 02:52:22,139 OR STATE LEVEL BUDGET IMIMPACT 4907 02:52:22,139 --> 02:52:23,007 ESTIMATES THERE'S MORE 4908 02:52:23,007 --> 02:52:23,841 BEHIND-THE-SCENES EFFORT, A LOT 4909 02:52:23,841 --> 02:52:25,076 OF TIME. 4910 02:52:25,076 --> 02:52:29,247 THE QUESTION, WE PUT 40 HOURS 4911 02:52:29,247 --> 02:52:31,215 INTO TAILORING, WHAT IS WORTH IT 4912 02:52:31,215 --> 02:52:33,284 TO BE WORTH IT? 4913 02:52:33,284 --> 02:52:34,685 NO RIGHT ANSWER BUT HOW MUCH 4914 02:52:34,685 --> 02:52:36,888 TIME DO WE PUT IN AND WHAT DO WE 4915 02:52:36,888 --> 02:52:38,923 GET OUT OF IT? 4916 02:52:38,923 --> 02:52:40,291 >> YEAH, ABSOLUTELY. 4917 02:52:40,291 --> 02:52:41,826 THOUGHTS ABOUT THINKING ABOUT 4918 02:52:41,826 --> 02:52:45,029 HOW MUCH RESOURCE WENT INTO 4919 02:52:45,029 --> 02:52:48,733 THERE, ARE THERE EASY 4920 02:52:48,733 --> 02:52:54,205 LOW-HANGING STRATEGIES TO 4921 02:52:54,205 --> 02:52:59,343 INCREASE DISSEMINATION. 4922 02:52:59,343 --> 02:53:00,211 YINKA, ANYTHING TO ADD? 4923 02:53:00,211 --> 02:53:03,414 >> FOR THE COMMUNITIES I WORK 4924 02:53:03,414 --> 02:53:04,482 WITH, CLINICAL OUTCOMES MATTER 4925 02:53:04,482 --> 02:53:05,917 BECAUSE OF THE DISPARITIES THAT 4926 02:53:05,917 --> 02:53:07,318 ARE RELATED TO THE DISEASE THAT 4927 02:53:07,318 --> 02:53:09,754 I WORK WITH, WHICH IS 4928 02:53:09,754 --> 02:53:12,156 INDIVIDUALS WITH DIABETES. 4929 02:53:12,156 --> 02:53:14,859 SO FOR ME, SEEING THE MOVEMENT 4930 02:53:14,859 --> 02:53:17,061 OF THE NEEDLE WHEN IT COMES TO 4931 02:53:17,061 --> 02:53:18,396 CLINICAL OUTCOMES MAKES A 4932 02:53:18,396 --> 02:53:20,264 DIFFERENCE BECAUSE THEN IF WE'RE 4933 02:53:20,264 --> 02:53:22,033 SEEING MOVEMENT, THAT'S SUCCESS 4934 02:53:22,033 --> 02:53:27,939 IN HELPING US TO FINALLY STOP 4935 02:53:27,939 --> 02:53:28,806 REDUCING STROKES, FOR EXAMPLE, 4936 02:53:28,806 --> 02:53:30,541 FROM HAPPENING WITH THE 4937 02:53:30,541 --> 02:53:30,808 COMMUNITY. 4938 02:53:30,808 --> 02:53:33,077 THEN ALSO WE DO SOMETHING IN OUR 4939 02:53:33,077 --> 02:53:35,179 WORK WHICH WE CALL DISSEMINATION 4940 02:53:35,179 --> 02:53:36,447 DINNERS, WHEN WE BRING THE 4941 02:53:36,447 --> 02:53:38,983 COMMUNITY BACK, ALL THE 4942 02:53:38,983 --> 02:53:40,418 PARTNERS, HEARING TESTIMONIALS 4943 02:53:40,418 --> 02:53:42,486 WHERE WE BRING PARTNERS BACK, 4944 02:53:42,486 --> 02:53:43,487 BRING PARTICIPANTS AND SHARE 4945 02:53:43,487 --> 02:53:46,223 RESULTS, TO ME THAT'S SUCCESS, 4946 02:53:46,223 --> 02:53:50,628 WHICH IS WE BUILD TRUST WITH THE 4947 02:53:50,628 --> 02:53:51,629 COMMUNITY USING APPROPRIATE 4948 02:53:51,629 --> 02:53:52,830 PATHWAYS, MESSAGE AND DELIVERY 4949 02:53:52,830 --> 02:53:55,232 OF METHODS FROM THE GROUND UP, 4950 02:53:55,232 --> 02:53:58,202 AND THEN WE DO THOSE PROGRAMS 4951 02:53:58,202 --> 02:53:59,770 AND WE SHARE AND ALLOW MEMBERS 4952 02:53:59,770 --> 02:54:02,106 TO BE ABLE TO WORK WITH US AND 4953 02:54:02,106 --> 02:54:05,009 COLLABORATE AND THEY TELL US 4954 02:54:05,009 --> 02:54:08,179 TESTIMONIALS, THAT TO ME IS ALSO 4955 02:54:08,179 --> 02:54:12,984 SUCCESS, ARE WE TAKING THE STEP, 4956 02:54:12,984 --> 02:54:13,651 TRUST BUILDING COMMUNITIES. 4957 02:54:13,651 --> 02:54:14,652 >> WONDERFUL. 4958 02:54:14,652 --> 02:54:16,821 NOT JUST CLINICAL OUTCOMES WHICH 4959 02:54:16,821 --> 02:54:19,256 ARE ABSOLUTELY IMPORTANT TO 4960 02:54:19,256 --> 02:54:19,890 ADDRESS EXISTING HEALTH 4961 02:54:19,890 --> 02:54:20,992 DISPARITIES AND ADVANCE HEALTH 4962 02:54:20,992 --> 02:54:23,294 EQUITY BUT ALSO THINKING ABOUT 4963 02:54:23,294 --> 02:54:24,729 BUILDING THAT RAPPORT, TRUST 4964 02:54:24,729 --> 02:54:26,564 WITHIN THAT COMMUNITY AND 4965 02:54:26,564 --> 02:54:28,499 BUILDING THOSE RELATIONSHIPS AND 4966 02:54:28,499 --> 02:54:29,200 STRENGTHENING OVERALL, I DON'T 4967 02:54:29,200 --> 02:54:32,470 KNOW IF IT'S BECAUSE I'M HUNGRY 4968 02:54:32,470 --> 02:54:35,873 BUT THE IDEA OF DISSEMINATION 4969 02:54:35,873 --> 02:54:37,308 DINNERS SOUNDS AMAZING, BRINGING 4970 02:54:37,308 --> 02:54:39,176 TOGETHER COMMUNITY MEMBERS, 4971 02:54:39,176 --> 02:54:42,446 OTHER PARTNERS LIKE RESEARCHERS, 4972 02:54:42,446 --> 02:54:43,414 PEOPLE FROM ACADEMIC 4973 02:54:43,414 --> 02:54:45,182 INSTITUTIONS, TO CREATE THOSE 4974 02:54:45,182 --> 02:54:47,284 RELATIONSHIPS AND CONNECT ONE 4975 02:54:47,284 --> 02:54:47,585 ANOTHER. 4976 02:54:47,585 --> 02:54:48,886 SO THAT'S WONDERFUL. 4977 02:54:48,886 --> 02:54:53,290 WE TALKED A LITTLE BIT ABOUT 4978 02:54:53,290 --> 02:54:57,461 SUCCESS, HOW WE'RE DEFINING IT, 4979 02:54:57,461 --> 02:55:00,297 BUT I'M CURIOUS ABOUT ANY 4980 02:55:00,297 --> 02:55:02,833 LESSONS LEARNED, PERHAPS FROM 4981 02:55:02,833 --> 02:55:07,872 COVID-19 PANDEMIC OR OTHERWISE 4982 02:55:07,872 --> 02:55:09,407 ARE THERE LESSON LEARNED, 4983 02:55:09,407 --> 02:55:12,109 ASPECTS THAT WEREN'T SUCCESSFUL? 4984 02:55:12,109 --> 02:55:20,317 ANYONE FEEL FREE TO JUMP IN. 4985 02:55:20,317 --> 02:55:22,953 >> ONE I CAN THINK OF NOW, I'LL 4986 02:55:22,953 --> 02:55:25,890 JUMP RIGHT IN, IS WHEN WE THINK 4987 02:55:25,890 --> 02:55:27,324 ABOUT DISSEMINATION IS 4988 02:55:27,324 --> 02:55:27,992 RECRUITMENT. 4989 02:55:27,992 --> 02:55:29,060 RECRUITMENT IS ALWAYS A BIG 4990 02:55:29,060 --> 02:55:31,595 ISSUE WHEN IT COMES TO ENGAGING 4991 02:55:31,595 --> 02:55:31,962 COMMUNITIES. 4992 02:55:31,962 --> 02:55:34,098 AND ONE OF THE THINGS WE LEARNED 4993 02:55:34,098 --> 02:55:37,735 IS SOME OF OUR WORK IS THE WAY 4994 02:55:37,735 --> 02:55:39,603 TO RECRUITING WHAT COMMUNITY IS 4995 02:55:39,603 --> 02:55:41,639 NOT EXACTLY THE SAME WAY TO 4996 02:55:41,639 --> 02:55:42,506 RECRUITING ANOTHER COMMUNITY. 4997 02:55:42,506 --> 02:55:44,508 THAT WAS ONE OF THE THINGS. 4998 02:55:44,508 --> 02:55:49,447 WHEN I THINK OF COMMUNITY NOW 4999 02:55:49,447 --> 02:55:50,114 I'M THINKING GEOGRAPHICAL 5000 02:55:50,114 --> 02:55:51,182 REGION. 5001 02:55:51,182 --> 02:55:53,718 BLACK AFRICAN AMERICAN ADULTS, 5002 02:55:53,718 --> 02:55:54,919 JUST GEOGRAPHICAL REGIONS, HOW 5003 02:55:54,919 --> 02:55:56,887 THERE ARE DIFFERENCES, AND WE 5004 02:55:56,887 --> 02:55:58,723 LEARNED AND THANKFULLY WE'RE 5005 02:55:58,723 --> 02:56:00,725 ABLE TO GET FEEDBACK ON TIME TO 5006 02:56:00,725 --> 02:56:04,095 KNOW HOW TO MOVE FORWARD BUT 5007 02:56:04,095 --> 02:56:05,730 EVEN RECRUITMENT STRATEGIES ARE 5008 02:56:05,730 --> 02:56:07,932 NOT THE SAME WITHIN GEOGRAPHICAL 5009 02:56:07,932 --> 02:56:08,999 REGION EVEN THOUGH IT'S THE SAME 5010 02:56:08,999 --> 02:56:10,234 COMMUNITY WHICH I THINK IS 5011 02:56:10,234 --> 02:56:12,870 GETTING TO THIS IDEA OF EVERY 5012 02:56:12,870 --> 02:56:16,507 COMMUNITY IS DIFFERENT. 5013 02:56:16,507 --> 02:56:18,342 AND AS RESEARCHERS, INDIVIDUALS 5014 02:56:18,342 --> 02:56:19,009 DISSEMINATING INTERVENTIONS, WE 5015 02:56:19,009 --> 02:56:21,645 NEED TO TALK TO THE LOCAL FOLKS, 5016 02:56:21,645 --> 02:56:22,847 TALK TO TRUSTED MESSENGERS, SO 5017 02:56:22,847 --> 02:56:25,349 THAT WE DON'T START HAVING 5018 02:56:25,349 --> 02:56:27,985 ISSUES WHERE THEN YOU'RE NOT AS 5019 02:56:27,985 --> 02:56:29,320 SUCCESSFUL AS YOU THINK YOU 5020 02:56:29,320 --> 02:56:29,687 WOULD BE. 5021 02:56:29,687 --> 02:56:31,555 >> YEAH, THAT'S WONDERFUL. 5022 02:56:31,555 --> 02:56:31,956 SORRY, JENNIFER? 5023 02:56:31,956 --> 02:56:33,257 >> THAT'S ALL RIGHT. 5024 02:56:33,257 --> 02:56:33,891 TRUSTED MESSENGERS, I DON'T 5025 02:56:33,891 --> 02:56:37,628 THINK THAT CAN BE SAID ENOUGH 5026 02:56:37,628 --> 02:56:38,496 TIMES. 5027 02:56:38,496 --> 02:56:40,364 I HAD A STUDENT SAY, WHAT IF 5028 02:56:40,364 --> 02:56:41,799 RELATIONSHIPS ARE EVERYTHING? 5029 02:56:41,799 --> 02:56:43,534 AND I THINK RELATIONSHIPS ARE 5030 02:56:43,534 --> 02:56:48,672 ALMOST EVERYTHING IN THIS WORK. 5031 02:56:48,672 --> 02:56:51,175 AND SO THE CHALLENGE FOR MY 5032 02:56:51,175 --> 02:56:54,445 WORK, WE NEED TO ENGAGE THE 5033 02:56:54,445 --> 02:56:56,781 SETTINGS WHO THEN NEED TO ENGAGE 5034 02:56:56,781 --> 02:56:59,850 THEIR STAFF WHO THEN NEED TO 5035 02:56:59,850 --> 02:57:02,253 ENGAGE THEIR POPULATION, SO YOU 5036 02:57:02,253 --> 02:57:03,020 HAVE NETWORK OF RELATIONSHIPS 5037 02:57:03,020 --> 02:57:09,026 AND SO THE CHALLENGE FOR US IS 5038 02:57:09,026 --> 02:57:09,894 EITHER OURSELVES DEVELOPING 5039 02:57:09,894 --> 02:57:10,861 RELATIONSHIPS WITH SETTING WE 5040 02:57:10,861 --> 02:57:13,397 WANT TO ADOPT WHICH WHEN YOU'RE 5041 02:57:13,397 --> 02:57:15,800 GOING FOR SCALEUP IS HARD, OR 5042 02:57:15,800 --> 02:57:17,334 FINDING THE NETWORK OF PEOPLE 5043 02:57:17,334 --> 02:57:20,604 THAT ALREADY HAVE THE 5044 02:57:20,604 --> 02:57:21,705 RELATIONSHIPS AND ENGAGING 5045 02:57:21,705 --> 02:57:22,807 THOSE, BUILDING RELATIONSHIPS SO 5046 02:57:22,807 --> 02:57:25,743 JUST THAT IS A TIME INTENSIVE 5047 02:57:25,743 --> 02:57:27,611 AND CHALLENGING PROCESS TO BUILD 5048 02:57:27,611 --> 02:57:30,014 OFF RELATIONSHIPS, BUT I THINK 5049 02:57:30,014 --> 02:57:32,783 FOR TRUST IT'S CRITICAL, FOR 5050 02:57:32,783 --> 02:57:38,355 GETTING FOLKS TO COME ON BOARD 5051 02:57:38,355 --> 02:57:38,689 IT'S CRITICAL. 5052 02:57:38,689 --> 02:57:40,090 >> ONE MORE THING ABOUT THE 5053 02:57:40,090 --> 02:57:41,959 RELATIONSHIP PIECE. 5054 02:57:41,959 --> 02:57:42,827 IT'S HUGE. 5055 02:57:42,827 --> 02:57:44,595 IN LITERATURE EVIDENCE USE AND 5056 02:57:44,595 --> 02:57:46,163 POLICY MAKING, HOW YOU 5057 02:57:46,163 --> 02:57:46,831 INFLUENCE, IT'S RELATIONSHIPS AT 5058 02:57:46,831 --> 02:57:49,300 THE END OF THE DAY. 5059 02:57:49,300 --> 02:57:50,835 CRAFTING THE BEST MESSAGE EVER 5060 02:57:50,835 --> 02:57:52,236 IS ONLY GOING TO MOVE THE NEEDLE 5061 02:57:52,236 --> 02:57:52,670 A BIT. 5062 02:57:52,670 --> 02:57:54,972 IT'S GOING TO BE ABOUT 5063 02:57:54,972 --> 02:57:55,773 RELATIONSHIPS. 5064 02:57:55,773 --> 02:57:58,809 IN OUR WORK WE THINK ABOUT, IN 5065 02:57:58,809 --> 02:57:59,910 OUR EXPERIMENTAL WORK, CRAFTING 5066 02:57:59,910 --> 02:58:02,179 MESSAGES TO CHANGE KNOWLEDGE, 5067 02:58:02,179 --> 02:58:03,047 ATTITUDES, ULTIMATELY BEHAVIORS, 5068 02:58:03,047 --> 02:58:04,949 THINGS LIKE THAT, ALSO THINK OF 5069 02:58:04,949 --> 02:58:06,050 MESSAGES AS ENGAGEMENT STRATEGY, 5070 02:58:06,050 --> 02:58:06,450 RIGHT? 5071 02:58:06,450 --> 02:58:08,285 THE GOAL COULD ALSO BE TO HAVE A 5072 02:58:08,285 --> 02:58:11,222 CONVERSATION, HOW DO YOU CRAFT A 5073 02:58:11,222 --> 02:58:12,489 MESSAGE THAT GETS A STATE 5074 02:58:12,489 --> 02:58:13,924 LEGISLATOR TO HAVE A MEETING 5075 02:58:13,924 --> 02:58:16,861 WITH YOU, ONE ON ONE, START TO 5076 02:58:16,861 --> 02:58:18,295 FOLLOW THROUGH THE RELATIONSHIP 5077 02:58:18,295 --> 02:58:20,164 AND FROM THAT RELATIONSHIP YOU 5078 02:58:20,164 --> 02:58:22,233 GET YOUR OUTCOMES, WAY DOWN THE 5079 02:58:22,233 --> 02:58:24,201 LINE THROUGH SOME BYZANTINE 5080 02:58:24,201 --> 02:58:24,435 PROCESS. 5081 02:58:24,435 --> 02:58:26,503 YEAH, HAVING A CONVERSATION CAN 5082 02:58:26,503 --> 02:58:28,539 BE A GREAT OUTCOME OF SUCCESSFUL 5083 02:58:28,539 --> 02:58:31,008 MESSAGE TO BUILD THAT 5084 02:58:31,008 --> 02:58:33,077 RELATIONSHIP. 5085 02:58:33,077 --> 02:58:33,711 >> YEAH, ABSOLUTELY. 5086 02:58:33,711 --> 02:58:34,378 THANK YOU ALL. 5087 02:58:34,378 --> 02:58:37,081 I THINK THE KEY TAKEAWAY IS THAT 5088 02:58:37,081 --> 02:58:38,082 RELATIONSHIPS MATTER. 5089 02:58:38,082 --> 02:58:39,850 IN ORDER TO GET BUY-IN IN THE 5090 02:58:39,850 --> 02:58:41,619 COMMUNITY WE OURSELVES HAVE TO 5091 02:58:41,619 --> 02:58:43,020 INVEST OUR TIME AND RESOURCES TO 5092 02:58:43,020 --> 02:58:45,856 GET TO KNOW THE NEEDS OF THE 5093 02:58:45,856 --> 02:58:49,693 COMMUNITY AND THINKING ABOUT 5094 02:58:49,693 --> 02:58:51,662 RECRUITMENT, USING TRUSTED 5095 02:58:51,662 --> 02:58:54,765 MESSENGERS, AND ALSO REALIZING 5096 02:58:54,765 --> 02:58:57,001 THAT SIMILAR DEMOGRAPHICS MIGHT 5097 02:58:57,001 --> 02:58:57,801 REQUIRE DIFFERENT STRATEGIES, 5098 02:58:57,801 --> 02:58:59,003 JUST BECAUSE YOU'RE PART OF ONE 5099 02:58:59,003 --> 02:59:01,839 GROUP DOESN'T MEAN IT'S GOING TO 5100 02:59:01,839 --> 02:59:03,941 TRANSLATE IN DIFFERENT AUDIENCES 5101 02:59:03,941 --> 02:59:04,575 AND SUCH. 5102 02:59:04,575 --> 02:59:06,443 SO, I WANT TO WRAP UP BECAUSE 5103 02:59:06,443 --> 02:59:07,211 WE'RE ALMOST AT TIME. 5104 02:59:07,211 --> 02:59:13,217 I WANT TO THANK THE PANELISTS SO 5105 02:59:13,217 --> 02:59:15,185 VERY MUCH, FOR YOUR INSIGHT ON 5106 02:59:15,185 --> 02:59:17,388 CENTERING COMMUNITIES WITHIN THE 5107 02:59:17,388 --> 02:59:19,156 CONTEXT OF DISRESEARCH AND 5108 02:59:19,156 --> 02:59:21,558 HEARING ABOUT THE TAILORING 5109 02:59:21,558 --> 02:59:23,093 STRATEGIES YOU'VE USED, WHAT 5110 02:59:23,093 --> 02:59:25,362 HASN'T WORKED, WHAT HAS, WHAT 5111 02:59:25,362 --> 02:59:26,597 ARE SOME ACTIONABLE NEXT STEPS 5112 02:59:26,597 --> 02:59:29,333 AND TO THINK YOU ALL, THE 5113 02:59:29,333 --> 02:59:30,834 ATTENDEES FOR AN ENGAGING 5114 02:59:30,834 --> 02:59:31,468 DISCUSSION. 5115 02:59:31,468 --> 02:59:33,570 MOVING ALONG WE WILL NOW TAKE A 5116 02:59:33,570 --> 02:59:36,540 10 MINUTE BREAK, AND WHEN WE 5117 02:59:36,540 --> 02:59:38,175 RETURN -- WHY DON'T WE MAKE IT 5118 02:59:38,175 --> 02:59:39,843 12 MINUTES. 5119 02:59:39,843 --> 02:59:44,982 WE RETURN AT 2:50, WE'LL START 5120 02:59:44,982 --> 02:59:47,985 THE NEXT PANEL MODERATED BY DR. 5121 02:59:47,985 --> 02:59:48,385 WILSON FREDERICK. 5122 02:59:48,385 --> 02:59:49,887 THANK YOU SO MUCH TO OUR 5123 02:59:49,887 --> 02:59:51,889 PANELISTS AND WE WILL SEE YOU IN 5124 02:59:51,889 --> 02:59:54,223 A BIT. 5125 02:59:54,223 --> 02:59:57,059 GOOD AFTERNOON, EVERYONE. 5126 02:59:57,059 --> 03:00:00,262 MY NAME IS SHONDELL 5127 03:00:00,262 --> 03:00:01,430 WILSON-FREDERICK, CHIEF 5128 03:00:01,430 --> 03:00:03,298 ENGAGEMENT OFFICER, NHLBI. 5129 03:00:03,298 --> 03:00:05,801 AS A BASIC SCIENTIST, I'M 5130 03:00:05,801 --> 03:00:07,236 PASSIONATE ABOUT TRANSLATING 5131 03:00:07,236 --> 03:00:10,339 DATA AND SCIENCE FOR POLICY, AND 5132 03:00:10,339 --> 03:00:11,507 ENGAGING THE COMMUNITY TO 5133 03:00:11,507 --> 03:00:16,578 IMPROVE HEALTH FOR ALL PEOPLE. 5134 03:00:16,578 --> 03:00:18,881 TODAY I'M ABSOLUTELY THRILLED TO 5135 03:00:18,881 --> 03:00:22,151 MODERATE THIS PANEL THAT 5136 03:00:22,151 --> 03:00:25,020 CONSISTS OF FOUR DYNAMIC HEALTH 5137 03:00:25,020 --> 03:00:27,623 COMMUNICATION EXPERTS WHO 5138 03:00:27,623 --> 03:00:36,298 REPRESENT VARIOUS PERSPECTIVES 5139 03:00:36,298 --> 03:00:37,266 PERTINENT TO HEALTH EQUALLY. 5140 03:00:37,266 --> 03:00:39,868 WE WANT YOU TO WALK AWAY WITH A 5141 03:00:39,868 --> 03:00:41,737 DEEPER UNDERSTANDING OF 5142 03:00:41,737 --> 03:00:52,247 IMPORTANCE OF BIDIRECTIONAL 5143 03:00:54,383 --> 03:00:55,551 CONVERSATION IN COMMUNICATION 5144 03:00:55,551 --> 03:00:56,952 AND DISSEMINATION RESEARCH. 5145 03:00:56,952 --> 03:01:01,223 WE DESIGNED THIS PANEL TO BE AN 5146 03:01:01,223 --> 03:01:03,192 INTERACTIVE CONVERSATION 5147 03:01:03,192 --> 03:01:04,827 CENTERED AROUND THREE QUESTIONS, 5148 03:01:04,827 --> 03:01:05,928 WE'RE COUNTING ON THE AUDIENCE 5149 03:01:05,928 --> 03:01:09,097 TO INTERACT WITH THE PANELISTS 5150 03:01:09,097 --> 03:01:11,533 SO DROP YOUR QUESTIONS IN THE 5151 03:01:11,533 --> 03:01:14,369 Q&A, NOT THE CHAT, BUT THE Q&A 5152 03:01:14,369 --> 03:01:16,705 THROUGHOUT THE SESSION. 5153 03:01:16,705 --> 03:01:18,640 WE HAVE DESIGNATED 15 MINUTES AT 5154 03:01:18,640 --> 03:01:20,709 THE END OF THE SESSION FOR 5155 03:01:20,709 --> 03:01:23,212 PANELISTS TO RESPOND TO YOUR 5156 03:01:23,212 --> 03:01:23,478 QUESTIONS. 5157 03:01:23,478 --> 03:01:25,747 WE THANK YOU FOR JOINING US 5158 03:01:25,747 --> 03:01:29,918 TODAY, AND IT IS NOW MY PLEASURE 5159 03:01:29,918 --> 03:01:32,554 TO WELCOME OUR SPEAKERS. 5160 03:01:32,554 --> 03:01:34,690 DR. JOY CHAVEZ MAPAYE FROM 5161 03:01:34,690 --> 03:01:37,893 UNIVERSITY OF ALASKA IN 5162 03:01:37,893 --> 03:01:41,763 ANCHORAGE, DR. ANDY TAN OF THE 5163 03:01:41,763 --> 03:01:44,600 ANENBERG SCHOOL FOR 5164 03:01:44,600 --> 03:01:46,468 COMMUNICATION, DR. SEEMA YASMIN 5165 03:01:46,468 --> 03:01:48,871 FROM STANFORD UNIVERSITY, AND 5166 03:01:48,871 --> 03:01:57,312 STACY ROBISON FROM COMMUNICATE 5167 03:01:57,312 --> 03:01:57,646 HEALTH. 5168 03:01:57,646 --> 03:01:59,715 TO LEARN MORE LOOK AT THE 5169 03:01:59,715 --> 03:02:04,753 PROGRAM BOOKLET AND THE LINK HAS 5170 03:02:04,753 --> 03:02:06,722 BEEN DROPPED IN THE CHAT FOR 5171 03:02:06,722 --> 03:02:07,489 EASE OF ACCESS. 5172 03:02:07,489 --> 03:02:09,992 LET'S BEGIN WITH THE FIRST 5173 03:02:09,992 --> 03:02:10,259 QUESTION. 5174 03:02:10,259 --> 03:02:16,231 WHAT ARE SOME BEST PRACTICES FOR 5175 03:02:16,231 --> 03:02:16,999 EVALUATING COMMUNICATION AND 5176 03:02:16,999 --> 03:02:17,532 DISSEMINATION CAMPAIGNS? 5177 03:02:17,532 --> 03:02:20,235 JOY, WOULD YOU LIKE TO GET US 5178 03:02:20,235 --> 03:02:20,469 STARTED? 5179 03:02:20,469 --> 03:02:20,936 >> ABSOLUTELY. 5180 03:02:20,936 --> 03:02:24,006 THANK YOU FOR YOUR TIME TODAY. 5181 03:02:24,006 --> 03:02:25,474 I THINK SOCIAL LISTENING AND 5182 03:02:25,474 --> 03:02:27,309 RESPONSE CAN HELP, AT THE 5183 03:02:27,309 --> 03:02:33,081 BEGINNING OF THE PANDEMIC THE 5184 03:02:33,081 --> 03:02:36,685 ALASKA TEAM MONITORED PUBLIC 5185 03:02:36,685 --> 03:02:39,187 FACING FACEBOOK PAGES TO CLARIFY 5186 03:02:39,187 --> 03:02:47,729 MISCONCEPTIONS IN REAL TIME, 5187 03:02:47,729 --> 03:02:48,830 EMPLOYED EDUCATION RESPONSE TO 5188 03:02:48,830 --> 03:02:51,366 EDUCATE IN A DIFFERENT WAY ON 5189 03:02:51,366 --> 03:02:52,534 FACEBOOK THREADS. 5190 03:02:52,534 --> 03:02:54,202 IN MARKETING AND COMMUNICATIONS 5191 03:02:54,202 --> 03:02:57,072 THIS IS STANDARD PRACTICE. 5192 03:02:57,072 --> 03:02:59,107 IN HEALTH COMMUNICATION IT 5193 03:02:59,107 --> 03:02:59,441 WASN'T. 5194 03:02:59,441 --> 03:03:03,045 INFORMATION RESPONSE TEAM IS 5195 03:03:03,045 --> 03:03:04,746 MEDICAL DOCTORS, NURSE, GRADUATE 5196 03:03:04,746 --> 03:03:07,516 STUDENTS, THOSE WITH HEALTH CARE 5197 03:03:07,516 --> 03:03:09,151 AND MEDICAL BACKGROUNDS, PEOPLE 5198 03:03:09,151 --> 03:03:12,254 WHO WERE TRUSTED SOURCES AND 5199 03:03:12,254 --> 03:03:15,424 COULD PROVIDE ACCURATE 5200 03:03:15,424 --> 03:03:18,060 INFORMATION. 5201 03:03:18,060 --> 03:03:19,261 IN COLLABORATION WITH THE 5202 03:03:19,261 --> 03:03:20,762 STUDENTS, THE TEAM WOULD DIVE 5203 03:03:20,762 --> 03:03:22,431 INTO THE COMMENTS AND PROVIDE 5204 03:03:22,431 --> 03:03:23,865 HEALTH INFORMATION ALONG WITH 5205 03:03:23,865 --> 03:03:25,500 HELPFUL LINKS TO RESEARCH AND 5206 03:03:25,500 --> 03:03:26,468 LATEST UPDATES. 5207 03:03:26,468 --> 03:03:28,971 THE TEAM WOULD RESPOND IN REAL 5208 03:03:28,971 --> 03:03:30,939 TIME DURING FACEBOOK LIVE PRESS 5209 03:03:30,939 --> 03:03:32,607 CONFERENCES AS YOU RECALL AT THE 5210 03:03:32,607 --> 03:03:34,543 BEGINNING OF THE PANDEMIC ALMOST 5211 03:03:34,543 --> 03:03:35,978 ALL PRESS CONFERENCES ESPECIALLY 5212 03:03:35,978 --> 03:03:37,612 IN MUNICIPALITY IN THE STATE 5213 03:03:37,612 --> 03:03:39,214 WERE LIVE STREAMED ON FACEBOOK. 5214 03:03:39,214 --> 03:03:42,551 SO THE TEAM WOULD DIVE INTO 5215 03:03:42,551 --> 03:03:44,720 THOSE LIVESTREAM COMMENTS AND 5216 03:03:44,720 --> 03:03:46,054 ENGAGE IN REAL TIME. 5217 03:03:46,054 --> 03:03:48,123 FOR EVALUATION, THE TEAM 5218 03:03:48,123 --> 03:03:49,992 PARTNERED WITH COMPUTER SCIENCE 5219 03:03:49,992 --> 03:03:52,494 STUDENTS AND FACULTY TO MEASURE 5220 03:03:52,494 --> 03:03:58,200 MISINFORMATION VOLUME AND 5221 03:03:58,200 --> 03:04:00,168 SENTIMENT ALONG WITH POTENTIAL, 5222 03:04:00,168 --> 03:04:02,371 EARLY RESEARCH SHOWS PROMISE. 5223 03:04:02,371 --> 03:04:07,075 DR. SEAN BUTLER IS WITH THE UA 5224 03:04:07,075 --> 03:04:09,811 DEPARTMENT OF COMPUTER SCIENCE, 5225 03:04:09,811 --> 03:04:12,114 MODELING EFFECTIVENESS OF TEAM 5226 03:04:12,114 --> 03:04:13,115 EFFORTS BY EVALUATING CHANGING 5227 03:04:13,115 --> 03:04:14,282 SENTIMENT OF THE REPLIES AFTER A 5228 03:04:14,282 --> 03:04:17,919 MEMBER OF THE TEAM RESPONDS TO 5229 03:04:17,919 --> 03:04:19,221 MISINFORMATION WITH ACCURATE 5230 03:04:19,221 --> 03:04:19,988 INFORMATION. 5231 03:04:19,988 --> 03:04:22,724 DR. BUTLER FOUND THOSE RESULTS 5232 03:04:22,724 --> 03:04:23,625 CONVERSATIONS INDICATED POSITIVE 5233 03:04:23,625 --> 03:04:25,027 CHANGE IN SENTIMENT. 5234 03:04:25,027 --> 03:04:26,328 DR. BUTLER AND TEAM ALSO 5235 03:04:26,328 --> 03:04:28,130 DEVELOPED A WAY TO USE MACHINE 5236 03:04:28,130 --> 03:04:31,767 LEARNING TO ASSIST WITH 5237 03:04:31,767 --> 03:04:32,401 AUTOMATICALLY IDENTIFYING 5238 03:04:32,401 --> 03:04:33,935 COVID-19 MISINFORMATION, THROUGH 5239 03:04:33,935 --> 03:04:35,437 NATURAL LANGUAGE PROCESSING 5240 03:04:35,437 --> 03:04:36,304 ANALYSIS. 5241 03:04:36,304 --> 03:04:37,639 AND BASICALLY SHE'S HOPING THAT 5242 03:04:37,639 --> 03:04:38,740 WE CAN USE MACHINE LEARNING 5243 03:04:38,740 --> 03:04:47,249 LATER ON TO BE ABLE TO PRE-BUNK 5244 03:04:47,249 --> 03:04:48,350 SOME MISINFORMATION. 5245 03:04:48,350 --> 03:04:49,217 EFFORTS ON SMOKING INITIATIVES 5246 03:04:49,217 --> 03:04:50,752 SHOW FUNDS FOR EVALUATION AND 5247 03:04:50,752 --> 03:04:53,188 NOT JUST THE CAMPAIGN OR 5248 03:04:53,188 --> 03:04:55,023 IMPLEMENTATION CAN MAKE A 5249 03:04:55,023 --> 03:04:56,658 DIFFERENCE IN UNDERSTANDING 5250 03:04:56,658 --> 03:04:59,294 CHANGING NEEDS AND IMPROVING 5251 03:04:59,294 --> 03:05:01,196 POLICY AFTER IMPLEMENTATION. 5252 03:05:01,196 --> 03:05:04,566 CAMPAIGN CAN MAKE UNIVERSITY OF 5253 03:05:04,566 --> 03:05:06,268 ALASKA TOBACCO FREE SUCCESSFUL 5254 03:05:06,268 --> 03:05:09,037 IN 2014, BY 2016 ALL CAMPUSES 5255 03:05:09,037 --> 03:05:10,772 WERE TOBACCO FREE. 5256 03:05:10,772 --> 03:05:11,973 WE'VE CONDUCTED YEARLY SURVEYS 5257 03:05:11,973 --> 03:05:14,376 TO EVALUATE THE PROGRAM AND TO 5258 03:05:14,376 --> 03:05:15,277 ASSESS EFFECTIVENESS. 5259 03:05:15,277 --> 03:05:19,114 PART IS WE SEE SOME TRENDS 5260 03:05:19,114 --> 03:05:20,715 RELATED TO E-CIGARETTES, BUT 5261 03:05:20,715 --> 03:05:21,616 THOSE CONTINUING EVALUATION 5262 03:05:21,616 --> 03:05:22,918 EFFORTS CONTINUE TO BE 5263 03:05:22,918 --> 03:05:23,285 IMPORTANT. 5264 03:05:23,285 --> 03:05:25,887 THANK YOU. 5265 03:05:25,887 --> 03:05:27,289 >> THANK YOU, JOY. 5266 03:05:27,289 --> 03:05:29,891 NEXT WE'LL GO TO ANDY. 5267 03:05:29,891 --> 03:05:30,459 SAME QUESTION PLEASE. 5268 03:05:30,459 --> 03:05:33,095 >> THANK YOU FOR INVITING ME TO 5269 03:05:33,095 --> 03:05:34,529 THIS PANEL. 5270 03:05:34,529 --> 03:05:35,831 SO, MY REMARKS HAVE TO DO WITH 5271 03:05:35,831 --> 03:05:37,933 BEGINNING WITH THE END IN MIND, 5272 03:05:37,933 --> 03:05:39,267 TO HAVE CLEAR OBJECTIVES WITH A 5273 03:05:39,267 --> 03:05:42,404 LOOK TO EVALUATE AS PART OF YOUR 5274 03:05:42,404 --> 03:05:43,371 COMMUNICATION OR DISSEMINATION 5275 03:05:43,371 --> 03:05:43,638 CAMPAIGN. 5276 03:05:43,638 --> 03:05:45,907 RELATED TO THIS IS FOR THE TEAM 5277 03:05:45,907 --> 03:05:47,008 TO ANSWER THE CENTRAL QUESTION 5278 03:05:47,008 --> 03:05:49,511 IN TERMS OF WHAT IS THE THEORY 5279 03:05:49,511 --> 03:05:50,612 OF THE CAMPAIGN, EVERY CAMPAIGN 5280 03:05:50,612 --> 03:05:54,082 HAS A SET OF GOALS, AND 5281 03:05:54,082 --> 03:05:57,085 UNDERLYING THEORIES THAT EXPLAIN 5282 03:05:57,085 --> 03:05:57,886 EITHER EXPLICITLY OR IMPLICITLY 5283 03:05:57,886 --> 03:05:59,688 HOW THE CAMPAIGN WILL WORK TO 5284 03:05:59,688 --> 03:06:00,789 CHANGE A PARTICULAR HEALTH 5285 03:06:00,789 --> 03:06:01,123 BEHAVIOR. 5286 03:06:01,123 --> 03:06:02,791 IN OTHER WORDS, IF YOUR CAMPAIGN 5287 03:06:02,791 --> 03:06:04,192 IS SUCCESSFUL, WHAT DO YOU 5288 03:06:04,192 --> 03:06:06,161 EXPECT WILL BE CHANGED AND 5289 03:06:06,161 --> 03:06:07,062 THROUGH WHAT PATHWAYS. 5290 03:06:07,062 --> 03:06:08,563 FOR INSTANCE, ARE WE INTERESTED 5291 03:06:08,563 --> 03:06:10,966 IN EVALUATING WHAT IS THE REACH 5292 03:06:10,966 --> 03:06:12,167 OF THE EXPOSURE OF YOUR 5293 03:06:12,167 --> 03:06:15,003 CAMPAIGN, ARE THEY BEING SEEN BY 5294 03:06:15,003 --> 03:06:16,538 YOUR INTENDED AUDIENCE OR NOT? 5295 03:06:16,538 --> 03:06:19,407 IF NOT THIS TELLS US WE NEED TO 5296 03:06:19,407 --> 03:06:20,208 REALLY THINK ABOUT DIVERTING 5297 03:06:20,208 --> 03:06:22,010 RESOURCES IN REAL TIME TO 5298 03:06:22,010 --> 03:06:23,111 INCREASE THE REACH. 5299 03:06:23,111 --> 03:06:24,746 AND WHAT ARE PEOPLE'S REACTIONS 5300 03:06:24,746 --> 03:06:30,218 TO THE CAMPAIGN THAT ARE 5301 03:06:30,218 --> 03:06:30,519 ANTICIPATED? 5302 03:06:30,519 --> 03:06:31,953 ARE THERE UNINTENDED 5303 03:06:31,953 --> 03:06:35,457 CONSEQUENCES TO AVOID IN FUTURE 5304 03:06:35,457 --> 03:06:35,891 MESSAGING? 5305 03:06:35,891 --> 03:06:42,230 DO PEOPLE FIND IT ACTIONABLE, DO 5306 03:06:42,230 --> 03:06:43,565 MESSAGES INFLUENCE DECISIONS TO 5307 03:06:43,565 --> 03:06:45,033 CHANGE BEHAVIORS AS INTENDED. 5308 03:06:45,033 --> 03:06:48,203 AN EXAMPLE FROM THE WORK I'M 5309 03:06:48,203 --> 03:06:50,238 DOING WITH CEAL TO HELP 5310 03:06:50,238 --> 03:06:55,043 ILLUSTRATE THIS PEOPLE OF 5311 03:06:55,043 --> 03:06:56,044 BIDIRECTIONAL COMMUNICATION, WE 5312 03:06:56,044 --> 03:06:58,880 HAD A STUDY WE WANTED TO 5313 03:06:58,880 --> 03:07:00,515 EVALUATE COVID-19 PEDIATRIC AS 5314 03:07:00,515 --> 03:07:03,018 WELL AS BOOSTER VACCINE 5315 03:07:03,018 --> 03:07:04,119 MESSAGES, ALREADY BEING 5316 03:07:04,119 --> 03:07:05,754 DISSEMINATEDDED BY OUR CEAL TEAM 5317 03:07:05,754 --> 03:07:07,389 AS WELL AS OTHER CEAL TEAMS 5318 03:07:07,389 --> 03:07:09,591 ACROSS THE COUNTRY AND WANTED TO 5319 03:07:09,591 --> 03:07:13,528 ASSESS WHETHER THEY ARE BEING 5320 03:07:13,528 --> 03:07:15,830 VIEWED AS MORE -- ENCOURAGING 5321 03:07:15,830 --> 03:07:17,465 PEOPLE TO HELP THEM MAKE 5322 03:07:17,465 --> 03:07:18,567 DECISIONS ABOUT GETTING THEIR 5323 03:07:18,567 --> 03:07:20,302 CHILDREN VACCINATED OR TO GET 5324 03:07:20,302 --> 03:07:22,604 BOOSTED THEMSELVES. 5325 03:07:22,604 --> 03:07:24,906 SO WE INVITED PHILADELPHIA-BASED 5326 03:07:24,906 --> 03:07:26,675 VACCINE AMBASSADORS WHO WE HAVE 5327 03:07:26,675 --> 03:07:31,146 PARTNERED WITH OVER THE PAST 5328 03:07:31,146 --> 03:07:32,581 THREE YEARS, CEAL COALITION 5329 03:07:32,581 --> 03:07:34,115 PARTNER ORGANIZATION 5330 03:07:34,115 --> 03:07:35,650 REPRESENTATIVES AND RESIDENTS 5331 03:07:35,650 --> 03:07:38,353 WHO HAVE PARTICIPATED IN 5332 03:07:38,353 --> 03:07:41,890 LONGITUDINAL SURVEYS AS PART OF 5333 03:07:41,890 --> 03:07:45,493 PHILLY CEAL, OBTAINED RANKINGS 5334 03:07:45,493 --> 03:07:46,695 OF MESSAGES FROM 199 RATERS OVER 5335 03:07:46,695 --> 03:07:47,696 8 WEEKS. 5336 03:07:47,696 --> 03:07:49,965 WE WANTED TO ALSO HAVE THEM IF 5337 03:07:49,965 --> 03:07:52,400 THEY WERE PUTTING ON THEIR 5338 03:07:52,400 --> 03:07:54,703 THINKING CAP, AS CAMPAIGN 5339 03:07:54,703 --> 03:07:55,570 DESIGNERS, WHAT ADDITIONAL 5340 03:07:55,570 --> 03:07:57,973 MESSAGES THEY WOULD CONTRIBUTE 5341 03:07:57,973 --> 03:08:00,275 ON THESE TWO TOPICS, AS MESSAGES 5342 03:08:00,275 --> 03:08:03,378 ARE CONTRIBUTED BY OUR 5343 03:08:03,378 --> 03:08:04,212 PARTICIPANTS WE WOULD EDIT 5344 03:08:04,212 --> 03:08:05,714 SLIGHTLY AND ADD THEM TO THE 5345 03:08:05,714 --> 03:08:08,149 POOL OF MESSAGES TO BE RATED BY 5346 03:08:08,149 --> 03:08:12,087 SUBSEQUENT RATERS. 5347 03:08:12,087 --> 03:08:15,824 WE USED ALL IDEAS WIKI SURVEY 5348 03:08:15,824 --> 03:08:17,025 PLATFORM TO COLLECT COMPARISONS 5349 03:08:17,025 --> 03:08:22,297 OF THESE MESSAGES TWO AT A TIME 5350 03:08:22,297 --> 03:08:26,868 AND OBTAIN 30,000 PAIRWISE 5351 03:08:26,868 --> 03:08:30,171 RATINGS, ALLOWING US TO COLLECT 5352 03:08:30,171 --> 03:08:34,542 MESSAGES WE HAD NOT THOUGHT OF 5353 03:08:34,542 --> 03:08:37,145 AKIN TO CROWDSOURCING AND FOUND 5354 03:08:37,145 --> 03:08:40,982 MULTIPLE MESSAGES CONTRIBUTED BY 5355 03:08:40,982 --> 03:08:42,517 THE RATERS OUTPERFORMED ORIGINAL 5356 03:08:42,517 --> 03:08:48,423 SEED MESSAGES WE INCLUDED USED 5357 03:08:48,423 --> 03:08:50,492 BY CEAL, OUR CEAL TEAMS AND 5358 03:08:50,492 --> 03:08:51,926 OTHER CEAL TEAMS, DEMONSTRATING 5359 03:08:51,926 --> 03:08:54,129 THE VALUE OF ALLOWING PEOPLE TO 5360 03:08:54,129 --> 03:08:55,096 CONTRIBUTE NEW QUESTIONS WHILE 5361 03:08:55,096 --> 03:08:56,965 IN THE MIDST OF COMPLETING AN 5362 03:08:56,965 --> 03:09:00,235 EVALUATION, A POWERFUL TOOL FOR 5363 03:09:00,235 --> 03:09:01,403 US MOVING FORWARD. 5364 03:09:01,403 --> 03:09:03,038 AND AFTER WE COLLECTED TOP 5365 03:09:03,038 --> 03:09:04,773 RANKED MESSAGES, OUR TEAM HAS 5366 03:09:04,773 --> 03:09:06,975 USED THESE TO HELP US DESIGN 5367 03:09:06,975 --> 03:09:08,076 ADDITIONAL ROUNDS OF HEALTH 5368 03:09:08,076 --> 03:09:12,013 MESSAGING THAT HAVE NOW BEEN 5369 03:09:12,013 --> 03:09:12,881 DISSEMINATED THROUGH PHILLY CEAL 5370 03:09:12,881 --> 03:09:14,649 SOCIAL MEDIA POSTS OVER THE 5371 03:09:14,649 --> 03:09:16,618 SUMMER AND RECENTLY CREATED 5372 03:09:16,618 --> 03:09:19,120 VIDEOS USING THESE MESSAGES AND 5373 03:09:19,120 --> 03:09:20,322 ASKED OUR VACCINE AMBASSADORS 5374 03:09:20,322 --> 03:09:22,390 WHO ARE PARENTS THEMSELVES TO BE 5375 03:09:22,390 --> 03:09:25,126 THE SPOKESPERSONS FOR THESE 5376 03:09:25,126 --> 03:09:26,995 VIDEOS AND WE HAVE DISSEMINATED 5377 03:09:26,995 --> 03:09:32,901 TO COINCIDE WITH RECENT RELEASE 5378 03:09:32,901 --> 03:09:36,638 CALLED THE CDC RECOMMENDED COVID 5379 03:09:36,638 --> 03:09:39,140 UPDATED VACCINES, TO COINCIDE IN 5380 03:09:39,140 --> 03:09:41,109 PHILADELPHIA THIS PAST WEEK. 5381 03:09:41,109 --> 03:09:42,977 I'LL PAUSE, HAPPY TO SHARE MORE 5382 03:09:42,977 --> 03:09:44,045 ABOUT OUR APPROACH AND 5383 03:09:44,045 --> 03:09:45,714 ADDITIONAL REMARKS. 5384 03:09:45,714 --> 03:09:47,349 THANKS YOU. 5385 03:09:47,349 --> 03:09:48,983 >> THANK YOU, ANDY. 5386 03:09:48,983 --> 03:09:49,184 SEEMA? 5387 03:09:49,184 --> 03:09:51,419 >> THANK YOU. 5388 03:09:51,419 --> 03:09:52,487 I LOVE THIS QUESTION. 5389 03:09:52,487 --> 03:09:55,123 ONE, BECAUSE IT GETS US TALKING 5390 03:09:55,123 --> 03:09:56,758 ABOUT THINGS HAPPENS, THINGS ARE 5391 03:09:56,758 --> 03:09:57,359 WORKING, BEING TESTED. 5392 03:09:57,359 --> 03:09:59,694 I DO HAVE A COUPLE BEST 5393 03:09:59,694 --> 03:10:01,262 PRACTICES TO SHARE, OF COURSE. 5394 03:10:01,262 --> 03:10:04,632 BUT I WANT TO START BY SHARING 5395 03:10:04,632 --> 03:10:06,034 ONE THING THAT I REALLY WANT TO 5396 03:10:06,034 --> 03:10:08,703 SEE, I WANT US TO PUSH FOR, THE 5397 03:10:08,703 --> 03:10:11,373 COMPLETE PARADIGM SHIFT IN HOW 5398 03:10:11,373 --> 03:10:14,275 WE APPROACH COMMUNICATIONS AND 5399 03:10:14,275 --> 03:10:15,143 THINK ABOUT DISSEMINATION 5400 03:10:15,143 --> 03:10:18,213 RESEARCH, FOR THOSE OF US WHO 5401 03:10:18,213 --> 03:10:20,849 ARE TRAINED AS PHYSICIANS, WE 5402 03:10:20,849 --> 03:10:22,150 LEARN AND PRACTICE 5403 03:10:22,150 --> 03:10:25,787 EVIDENCE-BASED MEDICINE AND YET 5404 03:10:25,787 --> 03:10:27,856 WE DON'T PRACTICE OR TALK ENOUGH 5405 03:10:27,856 --> 03:10:28,356 ABOUT EVIDENCE-BASED 5406 03:10:28,356 --> 03:10:30,392 COMMUNICATION, AND FOR THOSE WHO 5407 03:10:30,392 --> 03:10:31,025 ARE TRAINED AS EPIDEMIOLOGISTS, 5408 03:10:31,025 --> 03:10:33,995 I DON'T THINK WE WOULD EVER 5409 03:10:33,995 --> 03:10:38,032 DREAM ABOUT DESIGNING LET ALONE 5410 03:10:38,032 --> 03:10:38,633 IMPLEMENTING INTERVENTION FOR 5411 03:10:38,633 --> 03:10:40,435 WHICH WE HAVEN'T DESIGNED AN 5412 03:10:40,435 --> 03:10:43,938 EVALUATION, ESPECIALLY FOR THOSE 5413 03:10:43,938 --> 03:10:45,707 LIKE MYSELF TRAINED, WE'RE USED 5414 03:10:45,707 --> 03:10:48,977 TO DOING QUICK AND DIRTY 5415 03:10:48,977 --> 03:10:49,744 CALCULATIONS, CASE CONTROL 5416 03:10:49,744 --> 03:10:51,279 STUDIES, AS A CRISIS IS 5417 03:10:51,279 --> 03:10:52,647 UNRAVELING IN FRONT OF US. 5418 03:10:52,647 --> 03:10:56,084 AND YET WE DON'T DO THAT KIND OF 5419 03:10:56,084 --> 03:10:57,285 TESTING WHEN IT COMES TO 5420 03:10:57,285 --> 03:10:59,154 MESSAGING WHICH CAN BE THE THING 5421 03:10:59,154 --> 03:11:03,224 THAT BRINGS TOGETHER OR 5422 03:11:03,224 --> 03:11:07,395 COMPLETELY HELPS FALL APART AN 5423 03:11:07,395 --> 03:11:08,363 ACTUAL PUBLIC HEALTH RESPONSE. 5424 03:11:08,363 --> 03:11:10,432 I WANT TO SEE US BUILDING 5425 03:11:10,432 --> 03:11:11,533 EVALUATION INTO COMMUNICATION 5426 03:11:11,533 --> 03:11:12,200 CAMPAIGN, TREATING COMMUNICATION 5427 03:11:12,200 --> 03:11:14,936 AS WE WOULD ANY OTHER PUBLIC 5428 03:11:14,936 --> 03:11:16,237 HEALTH INTERVENTION. 5429 03:11:16,237 --> 03:11:19,507 SO, WITH THAT DREAM GOAL OF MINE 5430 03:11:19,507 --> 03:11:20,775 IN MIND I'VE BEEN EXCITED TO 5431 03:11:20,775 --> 03:11:21,876 LEARN ABOUT WHAT'S BEEN 5432 03:11:21,876 --> 03:11:23,211 HAPPENING IN SOUTH AFRICA, 5433 03:11:23,211 --> 03:11:25,146 ESPECIALLY DURING THE LAST THREE 5434 03:11:25,146 --> 03:11:27,348 YEARS, DURING THE COVID 5435 03:11:27,348 --> 03:11:28,049 PANDEMIC. 5436 03:11:28,049 --> 03:11:33,788 WE HAD A VERY BOOTS ON THE 5437 03:11:33,788 --> 03:11:36,891 GROUND ANALYSIS AND DATA 5438 03:11:36,891 --> 03:11:38,526 GATHERING OF WHAT SENTIMENTS 5439 03:11:38,526 --> 03:11:40,261 WERE CIRCULATING BOTH ONLINE AND 5440 03:11:40,261 --> 03:11:40,862 OFFLINE. 5441 03:11:40,862 --> 03:11:42,997 AND FOR THOSE THINKING OH MY 5442 03:11:42,997 --> 03:11:44,098 GOSH, PUBLIC HEALTH WORKERS, 5443 03:11:44,098 --> 03:11:47,469 PEOPLE IN STATE AND LOCAL HEALTH 5444 03:11:47,469 --> 03:11:48,703 DEPARTMENTS ALREADY SO SPREAD 5445 03:11:48,703 --> 03:11:50,672 THIN DURING THE CRISIS, I 5446 03:11:50,672 --> 03:11:53,775 COMPLETELY GET THAT THAT USED TO 5447 03:11:53,775 --> 03:11:55,677 BE ME. 5448 03:11:55,677 --> 03:11:58,880 AT THE PROVINCIAL LEVEL 5449 03:11:58,880 --> 03:12:00,815 DISSEMINATED WEEKLY OR 5450 03:12:00,815 --> 03:12:04,319 FORTNIGHTLY SURVEYS THAT THE 5451 03:12:04,319 --> 03:12:06,087 PUBLIC-BASING EPIs PUT OUT 5452 03:12:06,087 --> 03:12:07,455 THERE AND THEY ASKED QUESTIONS 5453 03:12:07,455 --> 03:12:09,390 THAT THEY BUILD ON EVERY WEEK 5454 03:12:09,390 --> 03:12:11,893 AND THE QUESTION WERE TARGETED 5455 03:12:11,893 --> 03:12:13,661 TO WHAT THEY ARE ALREADY SEEING 5456 03:12:13,661 --> 03:12:14,562 HAPPEN IN THAT PROVINCE. 5457 03:12:14,562 --> 03:12:19,100 SAY, FOR EXAMPLE, IT WAS IN A 5458 03:12:19,100 --> 03:12:19,868 PREDOMINANTLY MUSLIM AREA, 5459 03:12:19,868 --> 03:12:23,171 PERHAPS HADN'T BEEN HIGH UPTAKE 5460 03:12:23,171 --> 03:12:24,672 OF VACCINE THEY WOULD ASK ABOUT 5461 03:12:24,672 --> 03:12:26,341 THAT DURING THE WEEKLY SURVEY 5462 03:12:26,341 --> 03:12:29,310 AND WHAT THEY LEARNED FROM 5463 03:12:29,310 --> 03:12:33,915 COMMUNITY MEMBERS THERE WAS 5464 03:12:33,915 --> 03:12:34,716 FEAR ABOUT PORK-RELATED PRODUCTS 5465 03:12:34,716 --> 03:12:36,417 IN THE VACCINE. 5466 03:12:36,417 --> 03:12:38,720 THEY WERE ABLE TO TARGET AND 5467 03:12:38,720 --> 03:12:40,522 TAILOR THEIR MESSAGING AROUND 5468 03:12:40,522 --> 03:12:41,256 VACCINE UPTAKE, FOR EXAMPLE, 5469 03:12:41,256 --> 03:12:43,324 MAKING SURE IT WAS HITTING 5470 03:12:43,324 --> 03:12:45,393 WHATEVER CONCERNS WERE IN THAT 5471 03:12:45,393 --> 03:12:49,030 PROVINCE WHICH MIGHT BE DISTINCT 5472 03:12:49,030 --> 03:12:50,098 FROM ANTI-VACCINE SENTIMENTS 5473 03:12:50,098 --> 03:12:53,368 CIRCULATING IN A DIFFERENT 5474 03:12:53,368 --> 03:12:54,035 PROVINCE. 5475 03:12:54,035 --> 03:12:55,403 WHEN I'VE BEEN TEACHING AND 5476 03:12:55,403 --> 03:12:57,639 WRITING ABOUT THIS I THINK MY 5477 03:12:57,639 --> 03:13:00,074 EPI COLLEAGUES WHO DON'T WORK IN 5478 03:13:00,074 --> 03:13:05,847 COMS SO MUCH SEE THIS AS MORE 5479 03:13:05,847 --> 03:13:06,481 ANECDOTAL, AS UNSCIENTIFIC BUT 5480 03:13:06,481 --> 03:13:10,451 WHAT YOU'RE ABLE TO DO WHEN 5481 03:13:10,451 --> 03:13:11,252 YOU'RE DISSEMINATING A SURVEY 5482 03:13:11,252 --> 03:13:13,187 AND GATHERING DATA EVERY WEEK, 5483 03:13:13,187 --> 03:13:16,257 BUILDING A PICTURE, WEEK ON 5484 03:13:16,257 --> 03:13:17,559 WEEK, ABLE TO ITERATE, PUT OUR 5485 03:13:17,559 --> 03:13:19,627 QUESTIONS ONE WEEK THAT BUILD ON 5486 03:13:19,627 --> 03:13:21,296 THE RESPONSES THAT YOU GATHERED 5487 03:13:21,296 --> 03:13:22,830 AND YOU ANALYZED THE WEEK PRIOR, 5488 03:13:22,830 --> 03:13:26,534 THAT CAN BE REALLY HELPFUL IN 5489 03:13:26,534 --> 03:13:27,535 BUILDING THAT BIDIRECTIONAL 5490 03:13:27,535 --> 03:13:29,370 COMMUNICATION SYSTEM BETWEEN 5491 03:13:29,370 --> 03:13:30,705 HEALTH DEPARTMENTS, BETWEEN 5492 03:13:30,705 --> 03:13:32,006 SCIENTIFIC INSTITUTIONS, AND THE 5493 03:13:32,006 --> 03:13:34,108 PUBLICS WE'RE SUPPOSED TO BE 5494 03:13:34,108 --> 03:13:34,842 WORKING FOR. 5495 03:13:34,842 --> 03:13:36,377 EXCITINGLY, WE'RE ALSO SEEING 5496 03:13:36,377 --> 03:13:37,812 THIS HAPPEN NOW IN THE U.S. 5497 03:13:37,812 --> 03:13:42,183 SOME OF YOU MAY HAVE HEARD ABOUT 5498 03:13:42,183 --> 03:13:44,085 WASHINGTON UNIVERSITY IN 5499 03:13:44,085 --> 03:13:45,820 ST. LOUIS'S "I HEARD ST. LOUIS" 5500 03:13:45,820 --> 03:13:47,221 PROGRAM USING TEXT MESSAGING TO 5501 03:13:47,221 --> 03:13:50,525 TEXT OUT WEEKLY SURVEY TO A FEW 5502 03:13:50,525 --> 03:13:52,260 MINUTE PAID PARTICIPANTS, ASKING 5503 03:13:52,260 --> 03:13:54,128 QUESTIONS ABOUT PUBLIC HEALTH 5504 03:13:54,128 --> 03:13:56,331 CONCERNS, WHAT PEOPLE ARE 5505 03:13:56,331 --> 03:13:57,231 SEEING, HEARING, BELIEVING, 5506 03:13:57,231 --> 03:13:57,765 UNDERSTANDING. 5507 03:13:57,765 --> 03:13:59,400 AND THAT'S BEEN HELPING THEM 5508 03:13:59,400 --> 03:14:01,169 CREATE A DATABASE OF RAPID 5509 03:14:01,169 --> 03:14:04,772 RESPONSES TO BE USED BY TRUSTED 5510 03:14:04,772 --> 03:14:05,340 MESSENGERS. 5511 03:14:05,340 --> 03:14:06,441 SO THANKS FOR KICKING OFF WITH 5512 03:14:06,441 --> 03:14:07,609 THAT QUESTION. 5513 03:14:07,609 --> 03:14:12,880 FOR THOSE WHO ARE OBSERVING AND 5514 03:14:12,880 --> 03:14:16,584 ENGAGING, SHARE EXAMPLES, I'D 5515 03:14:16,584 --> 03:14:18,119 LOVE TO LEARN MORE ABOUT WHAT 5516 03:14:18,119 --> 03:14:19,120 YOU'RE SEEING. 5517 03:14:19,120 --> 03:14:22,123 >> THANK YOU FOR THAT RESPONSE. 5518 03:14:22,123 --> 03:14:24,158 STACY, WE HAVE 8 1/2 MINUTES 5519 03:14:24,158 --> 03:14:26,260 LEFT FOR THIS SESSION. 5520 03:14:26,260 --> 03:14:30,531 YOU CAN FEEL FREE TO EXPOUND 5521 03:14:30,531 --> 03:14:32,467 HOWEVER YOU LIKE. 5522 03:14:32,467 --> 03:14:35,203 >> I WILL FILL THOSE UP. 5523 03:14:35,203 --> 03:14:38,740 NO, THINK THAT'S THE CHALLENGE 5524 03:14:38,740 --> 03:14:41,342 OF GOING LAST, ALSO BECAUSE A 5525 03:14:41,342 --> 03:14:42,977 LOT OF POINTS HAVE BEEN MADE. 5526 03:14:42,977 --> 03:14:46,614 I'LL SAY ONE OF THE BIGGEST 5527 03:14:46,614 --> 03:14:57,091 CHALLENGES HERE IS THAT, YOU 5528 03:14:58,860 --> 03:14:59,460 KNOW:CHRONOLOGICALLY, THAT COMES 5529 03:14:59,460 --> 03:15:00,161 LAST. 5530 03:15:00,161 --> 03:15:04,332 WE WORK ON A LOT OF 5531 03:15:04,332 --> 03:15:05,667 GOVERNMENT-FUNDED, PRIVATELY 5532 03:15:05,667 --> 03:15:06,634 FUNDED PUBLIC HEALTH CAMPAIGNS, 5533 03:15:06,634 --> 03:15:14,308 WE SPEND ALL OF OUR RESOURCES ON 5534 03:15:14,308 --> 03:15:15,009 FORMATIVE RESEARCH, MESSAGE 5535 03:15:15,009 --> 03:15:17,812 DEVELOPMENT, THEN YOU GET THE 5536 03:15:17,812 --> 03:15:20,448 REALLY GREAT CREATIVE PIECE 5537 03:15:20,448 --> 03:15:23,851 WHICH EVERYBODY LOVES, AND OFTEN 5538 03:15:23,851 --> 03:15:25,920 DISSEMINATION IS A PLAN WE WRITE 5539 03:15:25,920 --> 03:15:28,890 AND HAND OFF AND THEN ALL OF THE 5540 03:15:28,890 --> 03:15:30,525 RESOURCES FOR THE CAMPAIGN AS 5541 03:15:30,525 --> 03:15:32,360 FAR AS WE'RE CONCERNED WILL 5542 03:15:32,360 --> 03:15:32,560 SPENT. 5543 03:15:32,560 --> 03:15:34,829 IN FACT WE KNOW THAT THE 5544 03:15:34,829 --> 03:15:36,330 DISSEMINATION PIECE IS THE MOST 5545 03:15:36,330 --> 03:15:38,833 IMPORTANT, IT NEEDS TO COME 5546 03:15:38,833 --> 03:15:39,734 FIRST, THE PLANNING FOR 5547 03:15:39,734 --> 03:15:41,002 DISSEMINATION NEEDS TO COME 5548 03:15:41,002 --> 03:15:42,336 FIRST, AND SO I THINK IT'S 5549 03:15:42,336 --> 03:15:45,239 REALLY EASY TO GET OFF ON THE 5550 03:15:45,239 --> 03:15:47,275 WRONG FOOT, LIKE, YOU KNOW, ANDY 5551 03:15:47,275 --> 03:15:49,777 WAS SAYING, I THINK THAT IF WE 5552 03:15:49,777 --> 03:15:53,281 DON'T INCLUDE THAT COMMUNICATION 5553 03:15:53,281 --> 03:15:55,683 SCIENCE PIECE EARLY IN 5554 03:15:55,683 --> 03:15:56,250 INTERVENTION DESIGN, WE'VE 5555 03:15:56,250 --> 03:15:57,652 MISSED THE BOAT. 5556 03:15:57,652 --> 03:15:59,420 AND I SEE THIS HAPPEN A LOT OF 5557 03:15:59,420 --> 03:16:00,288 THE TIME. 5558 03:16:00,288 --> 03:16:02,924 IF WE DON'T ESTABLISH THOSE 5559 03:16:02,924 --> 03:16:03,524 COMMUNICATION GOALS AND THINK 5560 03:16:03,524 --> 03:16:05,093 THROUGH HOW THIS IS GOING TO 5561 03:16:05,093 --> 03:16:07,962 PLAY OUT, WE'RE NOT GOING TO BE 5562 03:16:07,962 --> 03:16:10,698 ABLE TO DO EFFECTIVE EVALUATION. 5563 03:16:10,698 --> 03:16:13,201 I THINK OFTENTIMES A CAMPAIGN 5564 03:16:13,201 --> 03:16:15,169 MIGHT BE ABOUT INCREASING 5565 03:16:15,169 --> 03:16:16,804 AWARENESS, BUT MAYBE OUR FUNDER 5566 03:16:16,804 --> 03:16:19,540 OR CLIENT IS INTERESTED IN 5567 03:16:19,540 --> 03:16:20,641 MEASURING BEHAVIOR CHANGE OR 5568 03:16:20,641 --> 03:16:25,246 VICE VICE VERSA, THOSE DON'T 5569 03:16:25,246 --> 03:16:26,013 LINE UP, THAT'S INHERENTLY THE 5570 03:16:26,013 --> 03:16:28,316 CHALLENGE OF THIS WORK. 5571 03:16:28,316 --> 03:16:30,151 IT'S NOT ALWAYS A STRAIGHT LINE 5572 03:16:30,151 --> 03:16:31,719 THROUGH ALL OF THIS, BUT IT'S 5573 03:16:31,719 --> 03:16:33,354 OUR JOB TO KIND OF CHART THAT 5574 03:16:33,354 --> 03:16:37,959 LINE AS BEST WE CAN FROM THE 5575 03:16:37,959 --> 03:16:38,493 GET-GO. 5576 03:16:38,493 --> 03:16:40,995 I'LL SAY THAT THERE'S ALSO, YOU 5577 03:16:40,995 --> 03:16:42,296 KNOW, AN EQUITY COMPONENT HERE 5578 03:16:42,296 --> 03:16:45,166 AS WELL BECAUSE THERE ARE 5579 03:16:45,166 --> 03:16:47,335 DIFFERENT MEASURES OF SUCCESS. 5580 03:16:47,335 --> 03:16:54,442 SO, WE ARE EVALUATING WHAT 5581 03:16:54,442 --> 03:17:04,952 WORKS FOR WHO, IN WHAT CONTEXT? 5582 03:17:04,952 --> 03:17:06,053 FOLKS IN THE LAST PANEL 5583 03:17:06,053 --> 03:17:08,022 MENTIONED THIS QUITE A BIT BUT 5584 03:17:08,022 --> 03:17:11,759 ALSO WHO SHOULD BE INVOLVED IN 5585 03:17:11,759 --> 03:17:13,394 SELECTING THE EVALUATION 5586 03:17:13,394 --> 03:17:14,829 MEASURES OR EVEN COLLECTING THE 5587 03:17:14,829 --> 03:17:16,564 DATA. 5588 03:17:16,564 --> 03:17:19,100 ARE THERE OPPORTUNITIES TO BUILD 5589 03:17:19,100 --> 03:17:19,734 COMMUNITY CAPACITY IN 5590 03:17:19,734 --> 03:17:20,067 EVALUATIONS? 5591 03:17:20,067 --> 03:17:23,571 WE WANT TO BE ASKING ALL THOSE 5592 03:17:23,571 --> 03:17:26,174 QUESTIONS AGAIN AT THE VERY 5593 03:17:26,174 --> 03:17:26,574 BEGINNING. 5594 03:17:26,574 --> 03:17:28,376 WHICH IS OFTEN WHEN THEY ARE NOT 5595 03:17:28,376 --> 03:17:28,576 ASKED. 5596 03:17:28,576 --> 03:17:30,912 SO I THINK THAT'S ONE OF THE 5597 03:17:30,912 --> 03:17:41,155 BIGGEST THINGS 5598 03:17:48,095 --> 03:17:49,997 >> I REALLY APPRECIATED ALL OF 5599 03:17:49,997 --> 03:17:53,534 YOUR RESPONSES TO THAT QUESTION. 5600 03:17:53,534 --> 03:17:55,570 AND CIRCLING BACK IN PARTICULAR 5601 03:17:55,570 --> 03:18:01,275 ON A COMMENT THAT SEEMA MADE I 5602 03:18:01,275 --> 03:18:04,445 HEARD, I WANT TO SHARE NIH IS 5603 03:18:04,445 --> 03:18:06,747 LEVERAGING THE I HURT MODEL TO 5604 03:18:06,747 --> 03:18:10,251 TEST THE FEASIBILITY OF IT, IN 5605 03:18:10,251 --> 03:18:11,519 THREE LOCATIONS, WE HAVE THREE 5606 03:18:11,519 --> 03:18:14,088 CEAL TEAMS THAT ARE PART OF OUR 5607 03:18:14,088 --> 03:18:18,893 HEALTH KNOWLEDGE AND MONITORING 5608 03:18:18,893 --> 03:18:22,063 RESPONSE SYSTEM PILOT, AND WE'RE 5609 03:18:22,063 --> 03:18:27,001 TESTING THE MODEL IN COLORADO, 5610 03:18:27,001 --> 03:18:28,836 TEXAS, AND THE DMV REGION, STAY 5611 03:18:28,836 --> 03:18:30,605 TUNED TO HEAR WHAT MAY COME FROM 5612 03:18:30,605 --> 03:18:32,940 THAT WORK. 5613 03:18:32,940 --> 03:18:36,010 AND THEN CIRCLING BACK SOMETHING 5614 03:18:36,010 --> 03:18:39,680 STACY SAID, I APPRECIATE YOU 5615 03:18:39,680 --> 03:18:40,448 MENTIONING INCORPORATING 5616 03:18:40,448 --> 03:18:42,617 DISSEMINATION EARLY IN THE 5617 03:18:42,617 --> 03:18:42,884 PROCESS. 5618 03:18:42,884 --> 03:18:44,819 I'VE BEEN PART OF PROJECTS, OF 5619 03:18:44,819 --> 03:18:49,557 COURSE NOT AT NIH OR NHLBI, 5620 03:18:49,557 --> 03:18:51,926 WHERE WE DON'T THINK ABOUT 5621 03:18:51,926 --> 03:18:54,095 EVALUATION AT THE BEGINNING. 5622 03:18:54,095 --> 03:18:55,096 WE START HAVING CONVERSATIONS 5623 03:18:55,096 --> 03:18:57,632 TOWARDS THE END OF THE RESEARCH 5624 03:18:57,632 --> 03:19:00,668 PROJECT, AND BY THEN IT'S REALLY 5625 03:19:00,668 --> 03:19:02,103 DIFFICULT TO RECOGNIZE WHAT YOU 5626 03:19:02,103 --> 03:19:05,406 MAY NEED TO HAVE AN EFFECTIVE 5627 03:19:05,406 --> 03:19:06,340 EVALUATION WHEN YOU'RE NEARING 5628 03:19:06,340 --> 03:19:10,378 THE COMPLETION OF THE PROJECT. 5629 03:19:10,378 --> 03:19:11,445 AND SO THEN BRINGING 5630 03:19:11,445 --> 03:19:12,346 DISSEMINATION INTO THAT 5631 03:19:12,346 --> 03:19:15,483 CONVERSATION AS WELL EARLY ON, I 5632 03:19:15,483 --> 03:19:16,918 REALLY APPRECIATED THE COMMENTS 5633 03:19:16,918 --> 03:19:19,887 YOU MADE THERE. 5634 03:19:19,887 --> 03:19:22,089 ANDY, GREAT WORK THAT YOU'RE 5635 03:19:22,089 --> 03:19:24,592 INVOLVED IN, IN PHILADELPHIA 5636 03:19:24,592 --> 03:19:24,926 CEAL. 5637 03:19:24,926 --> 03:19:30,831 ONE OF OUR LOCAL REGION 3 CEAL 5638 03:19:30,831 --> 03:19:35,736 TEAMS, RIGHT UP I-95, AND JOY 5639 03:19:35,736 --> 03:19:37,939 PREFERRED THE COMMENTS ABOUT 5640 03:19:37,939 --> 03:19:42,443 NATURAL LANGUAGE PROCESSING AND 5641 03:19:42,443 --> 03:19:43,010 MACHINE LEARNING DEBUNKING 5642 03:19:43,010 --> 03:19:44,178 INACCURATE HEALTH INFORMATION 5643 03:19:44,178 --> 03:19:47,248 THAT WAS SO PERVASIVE DURING THE 5644 03:19:47,248 --> 03:19:48,015 COVID PANDEMIC. 5645 03:19:48,015 --> 03:19:50,384 SO WE ARE AHEAD OF SCHEDULE ON 5646 03:19:50,384 --> 03:19:51,185 OUR PANEL. 5647 03:19:51,185 --> 03:19:56,557 AND SO FOR OUR NEXT QUESTION, I 5648 03:19:56,557 --> 03:20:01,595 WELCOME THE PANELISTS TO LAB 5649 03:20:01,595 --> 03:20:02,330 RATE -- ELABORATE FURTHER. 5650 03:20:02,330 --> 03:20:03,531 WE CAN ALSO HAVE MORE TIME FOR 5651 03:20:03,531 --> 03:20:06,067 Q&A AT THE END BUT I'M SURE THE 5652 03:20:06,067 --> 03:20:07,601 AUDIENCE, IF THEY HUNG OUT WITH 5653 03:20:07,601 --> 03:20:10,338 US THIS LONG, THEY CAME TO HEAR 5654 03:20:10,338 --> 03:20:11,439 YOU ALL SPEAK. 5655 03:20:11,439 --> 03:20:14,976 AND SO FOR QUESTION NUMBER 2, 5656 03:20:14,976 --> 03:20:17,678 JOY AND SEEMA, GIVEN YOUR 5657 03:20:17,678 --> 03:20:19,880 EXPERTISE IN JOURNALISM AND 5658 03:20:19,880 --> 03:20:22,383 STRATEGIC COMMUNICATION, I AM 5659 03:20:22,383 --> 03:20:24,051 INTERESTED IN YOUR THOUGHTS 5660 03:20:24,051 --> 03:20:26,220 AROUND THIS QUESTION. 5661 03:20:26,220 --> 03:20:28,889 BASED ON YOUR EXPERIENCE, HOW 5662 03:20:28,889 --> 03:20:33,894 HAS THE MEDIA AND/OR NEW 5663 03:20:33,894 --> 03:20:35,529 INFORMATION TECHNOLOGIES 5664 03:20:35,529 --> 03:20:36,430 SUPPORTED DISSEMINATING 5665 03:20:36,430 --> 03:20:37,598 COMMUNITY-ENGAGED RESEARCH 5666 03:20:37,598 --> 03:20:37,865 FINDINGS? 5667 03:20:37,865 --> 03:20:39,900 >> SO JUST TO GIVE A LITTLE BIT 5668 03:20:39,900 --> 03:20:42,069 MORE ABOUT MY BACKGROUND, I'M 5669 03:20:42,069 --> 03:20:42,970 TRAINED AS A JOURNALIST, FOR 5670 03:20:42,970 --> 03:20:44,138 MORE THAN A DECADE. 5671 03:20:44,138 --> 03:20:48,109 I USED TO BE THE HEALTH AND 5672 03:20:48,109 --> 03:20:49,977 MEDICAL REPORTER FOR OUR NBC 5673 03:20:49,977 --> 03:20:55,449 AFFILIATE IN ANCHORAGE, ALASKA. 5674 03:20:55,449 --> 03:20:57,418 MY BACKGROUND IS PUBLIC 5675 03:20:57,418 --> 03:20:58,386 RELATIONS, MARKETING AND 5676 03:20:58,386 --> 03:20:58,686 BRANDING. 5677 03:20:58,686 --> 03:21:02,690 I WAS USING THAT DURING THE 5678 03:21:02,690 --> 03:21:04,025 PANDEMIC, LATE MARCH, EARLY 5679 03:21:04,025 --> 03:21:08,195 APRIL 2020, THE BEGINNING OF THE 5680 03:21:08,195 --> 03:21:08,696 PANDEMIC. 5681 03:21:08,696 --> 03:21:09,764 THE MUNICIPALITY ANCHORAGE 5682 03:21:09,764 --> 03:21:11,265 HEALTH INFORMATION DIRECTOR 5683 03:21:11,265 --> 03:21:13,234 ASKED A MEDICAL DOCTOR 5684 03:21:13,234 --> 03:21:14,201 EPIDEMIOLOGIST AND FORMER 5685 03:21:14,201 --> 03:21:22,743 DIRECTOR OF CDC ARCTIC PLAN TO 5686 03:21:22,743 --> 03:21:23,978 HELP INFORM MUNICIPALITY ABOUT 5687 03:21:23,978 --> 03:21:26,113 COVID MITIGATION AND RESPONSE. 5688 03:21:26,113 --> 03:21:28,115 OUR TEAM CONDUCTED SURVEYS VIA 5689 03:21:28,115 --> 03:21:29,750 PHONE, TEXT MESSAGE, E-MAIL, AS 5690 03:21:29,750 --> 03:21:31,919 WELL AS NEEDS ASSESSMENT FOR THE 5691 03:21:31,919 --> 03:21:34,855 MUNICIPALITY, ALL THE WAY UNTIL 5692 03:21:34,855 --> 03:21:35,356 APRIL 2021. 5693 03:21:35,356 --> 03:21:37,858 AS PART OF OUR EFFORTS TO 5694 03:21:37,858 --> 03:21:38,659 COMMUNICATE RESEARCH FINDINGS 5695 03:21:38,659 --> 03:21:40,494 DR. JENNIFER MEYER AND I WERE 5696 03:21:40,494 --> 03:21:43,631 PART OF THE COVID -- MUNICIPAL 5697 03:21:43,631 --> 03:21:45,199 COVID INTEGRATED COMMUNICATIONS 5698 03:21:45,199 --> 03:21:46,500 TEAM WHICH INCLUDED EMERGENCY 5699 03:21:46,500 --> 03:21:47,835 OPERATION CENTER, AND OFFICIALS 5700 03:21:47,835 --> 03:21:50,171 FROM THE STATE OF ALASKA AS WELL 5701 03:21:50,171 --> 03:21:52,673 AS SEVERAL MARKETING AGENCIES. 5702 03:21:52,673 --> 03:21:54,742 AND REALLY THOSE RESEARCH 5703 03:21:54,742 --> 03:22:02,049 FINDINGS HELPED US TO INFORM 5704 03:22:02,049 --> 03:22:02,850 MESSAGING, OUTREACH, STRATEGY, 5705 03:22:02,850 --> 03:22:05,019 HELPING PUT TOGETHER PRESS 5706 03:22:05,019 --> 03:22:06,887 CONFERENCE, IN THE FRONT LINE OF 5707 03:22:06,887 --> 03:22:08,856 CRISIS COMMUNICATION. 5708 03:22:08,856 --> 03:22:11,492 HAVING THAT INTEGRATION OF THE 5709 03:22:11,492 --> 03:22:12,993 RESEARCH COMPONENT AND PUTTING 5710 03:22:12,993 --> 03:22:15,196 THAT TOGETHER WITH THE 5711 03:22:15,196 --> 03:22:16,263 INTEGRATED COMMUNICATIONS TEAM 5712 03:22:16,263 --> 03:22:18,132 REALLY HELPED WITH OUR EFFORTS 5713 03:22:18,132 --> 03:22:20,301 TO BE ABLE TO DISSEMINATE 5714 03:22:20,301 --> 03:22:22,303 MESSAGES AND THAT RESEARCH AND 5715 03:22:22,303 --> 03:22:24,171 THAT FEEDBACK FROM THE COMMUNITY 5716 03:22:24,171 --> 03:22:26,273 AND THOSE REAL NEEDS IN REAL 5717 03:22:26,273 --> 03:22:26,941 TIME. 5718 03:22:26,941 --> 03:22:28,576 AND SO WE FOUND THAT TO BE VERY 5719 03:22:28,576 --> 03:22:30,344 HELPFUL, TO BE ABLE TO HAVE THE 5720 03:22:30,344 --> 03:22:31,846 RESEARCH OUT RIGHT AWAY WHERE WE 5721 03:22:31,846 --> 03:22:35,049 CAN USE IT AND UTILIZE THE DATA. 5722 03:22:35,049 --> 03:22:39,420 AND TO BE ABLE TO INFORM 5723 03:22:39,420 --> 03:22:41,822 AUDIENCES AND MAKE STRATEGIC 5724 03:22:41,822 --> 03:22:43,157 DECISIONS, AND I'LL PAUSE THERE. 5725 03:22:43,157 --> 03:22:44,892 >> JOY, I DIDN'T KNOW ABOUT THE 5726 03:22:44,892 --> 03:22:45,259 NBC CONNECTION. 5727 03:22:45,259 --> 03:22:46,660 I KNEW YOU WERE A JOURNAL ITS. 5728 03:22:46,660 --> 03:22:48,462 WHEN I WAS A REPORTER IN DALLAS, 5729 03:22:48,462 --> 03:22:52,833 I WAS A MEDICAL ANALYST FOR THE 5730 03:22:52,833 --> 03:22:53,767 NBC STATION FOR DALLAS/FORT 5731 03:22:53,767 --> 03:22:53,968 WORTH. 5732 03:22:53,968 --> 03:22:57,071 I LOVE THAT CONNECTION. 5733 03:22:57,071 --> 03:22:59,707 WITH THIS QUESTION, SHONDELLE, I 5734 03:22:59,707 --> 03:23:01,542 SHOULD HAVE ASKED WHAT WE MEAN 5735 03:23:01,542 --> 03:23:03,644 BY NEW INFORMATION TECHNOLOGY, 5736 03:23:03,644 --> 03:23:05,179 NOWADAYS NEW MEANS THE LAST 5737 03:23:05,179 --> 03:23:06,914 THREE MONTHS BECAUSE OF HOW 5738 03:23:06,914 --> 03:23:08,549 QUICKLY THINGS ARE BEING 5739 03:23:08,549 --> 03:23:09,583 DEVELOPED. 5740 03:23:09,583 --> 03:23:11,085 I'M GOING TO SOUND REALLY 5741 03:23:11,085 --> 03:23:12,520 ANCIENT HERE BUT IT'S A GOOD 5742 03:23:12,520 --> 03:23:19,393 REMINDER OF HOW JUST TO USE 5743 03:23:19,393 --> 03:23:20,394 EXISTING TECHNOLOGY. 5744 03:23:20,394 --> 03:23:23,664 EARLY IN COVID, RIGHT WHEN DR. 5745 03:23:23,664 --> 03:23:27,501 WALENSKY CAME ON AS CDC 5746 03:23:27,501 --> 03:23:29,270 DIRECTOR, I DON'T REMEMBER 5747 03:23:29,270 --> 03:23:31,572 EXACTLY WHEN, I HELPED ORGANIZE 5748 03:23:31,572 --> 03:23:33,374 A LISTENING EXERCISE, LISTENING 5749 03:23:33,374 --> 03:23:36,710 SESSION FOR THE WHITE HOUSE WITH 5750 03:23:36,710 --> 03:23:38,145 DR. WALENSKY, SURGEON GENERAL, 5751 03:23:38,145 --> 03:23:39,413 OTHER LEADERS IN THE 5752 03:23:39,413 --> 03:23:41,515 ADMINISTRATION, REALLY TO GET 5753 03:23:41,515 --> 03:23:44,785 THEM TO BE QUIET AND GET THEM TO 5754 03:23:44,785 --> 03:23:47,655 LISTEN TO COMMUNITY LEADERS AND 5755 03:23:47,655 --> 03:23:52,793 TRIBAL LEADERS FROM 50 STATES 5756 03:23:52,793 --> 03:23:54,528 AND HALF A DOZEN OR A DOZEN 5757 03:23:54,528 --> 03:23:55,296 TRIBAL COMMUNITIES. 5758 03:23:55,296 --> 03:23:56,397 THE INTELLIGENCE IS THERE, 5759 03:23:56,397 --> 03:23:56,597 RIGHT? 5760 03:23:56,597 --> 03:24:00,768 THERE ARE PEOPLE WHO HAVE BEEN 5761 03:24:00,768 --> 03:24:02,836 ORGANIZING AROUND HIV, OR LGBTQ 5762 03:24:02,836 --> 03:24:03,938 YOUTH HOMELESSNESS, IN 5763 03:24:03,938 --> 03:24:04,705 PARTICULAR COMMUNITIES WHO ARE 5764 03:24:04,705 --> 03:24:06,574 ON THE FRONT LINES WHO ARE 5765 03:24:06,574 --> 03:24:07,641 HEARING WHAT'S HAPPENING ABOUT 5766 03:24:07,641 --> 03:24:07,975 COVID. 5767 03:24:07,975 --> 03:24:11,512 WE DIDN'T HAVE A VACCINE THEN 5768 03:24:11,512 --> 03:24:14,148 BUT ALREADY THERE WAS SO MUCH 5769 03:24:14,148 --> 03:24:14,815 VACCINE HESITANCY AND SENTIMENTS 5770 03:24:14,815 --> 03:24:16,116 WE WERE HEARING. 5771 03:24:16,116 --> 03:24:17,952 IN TERMS OF TECHNOLOGY, TRYING 5772 03:24:17,952 --> 03:24:21,488 TO ORGANIZE THAT KIND OF 5773 03:24:21,488 --> 03:24:23,424 LISTENING SESSION QUICKLY AND 5774 03:24:23,424 --> 03:24:25,526 REACHING OUT TO THOSE COMMUNITY 5775 03:24:25,526 --> 03:24:35,769 LEADERS WHO IT 5776 03:25:37,064 --> 03:25:37,865 WASN'T TRUE. 5777 03:25:37,865 --> 03:25:39,633 I'M GOING TO PUT THAT OUT THERE. 5778 03:25:39,633 --> 03:25:42,136 >> NOT TO PUT ANDY OR STACY ON 5779 03:25:42,136 --> 03:25:44,204 THE SPOT IF YOU WANT TO CHIME 5780 03:25:44,204 --> 03:25:44,371 IN? 5781 03:25:44,371 --> 03:25:46,507 >> SURE, THERE'S A BIT OF TIME. 5782 03:25:46,507 --> 03:25:49,143 I'D LIKE TO CHIME IN BY SHARING 5783 03:25:49,143 --> 03:25:53,314 MY REMARKS IN TERMS OF 5784 03:25:53,314 --> 03:25:54,581 TECHNOLOGY OR MEDIA THAT 5785 03:25:54,581 --> 03:26:00,087 LEVERAGE ON THE CONCEPT OF STORY 5786 03:26:00,087 --> 03:26:03,357 TELLING AND MULTIMEDIA OR 5787 03:26:03,357 --> 03:26:04,992 DIGITAL TOOLS, INFOGRAPHICS, 5788 03:26:04,992 --> 03:26:06,293 VIDEOS, ANIMATIONS, TESTIMONIALS 5789 03:26:06,293 --> 03:26:08,962 THAT WOULD BE ENGAGING, AND ALSO 5790 03:26:08,962 --> 03:26:12,599 HELPFUL IN TERMS OF SIMPLIFYING 5791 03:26:12,599 --> 03:26:14,468 EVIDENCE-BASED HEALTH 5792 03:26:14,468 --> 03:26:18,405 RECOMMENDATIONS FOR AUDIENCES. 5793 03:26:18,405 --> 03:26:21,008 WANTED TO MENTION ABOUT STORY 5794 03:26:21,008 --> 03:26:22,409 TELLING, ABILITY TO ADDRESS 5795 03:26:22,409 --> 03:26:27,147 UTILITY OR POWER OF EMOTIONS IN 5796 03:26:27,147 --> 03:26:30,317 RESEARCH DECISION. 5797 03:26:30,317 --> 03:26:36,023 WE USED APPEALS IN TERMS OF 5798 03:26:36,023 --> 03:26:37,991 HEALTH MESSAGING, MUCH LESS 5799 03:26:37,991 --> 03:26:41,362 RESEARCH INTENSIVE WHEN 5800 03:26:41,362 --> 03:26:42,229 DISSEMINATING EVIDENCE-BASED 5801 03:26:42,229 --> 03:26:43,597 HEALTH INFORMATION, MIGHT 5802 03:26:43,597 --> 03:26:45,899 INCLUDE POSITIVE EMOTIONS, USE 5803 03:26:45,899 --> 03:26:48,602 OF JOY, USE OF ELEMENTS OF FUN 5804 03:26:48,602 --> 03:26:52,406 TIED WITH OUR HEALTH MESSAGING, 5805 03:26:52,406 --> 03:26:53,974 COMPARED WITH WHAT ARE 5806 03:26:53,974 --> 03:26:58,579 FREQUENTLY UTILIZED IN THE FORM 5807 03:26:58,579 --> 03:26:59,513 OF PHARMACEUTICAL 5808 03:26:59,513 --> 03:27:00,114 DIRECT-TO-CONSUMER ADVERTISING 5809 03:27:00,114 --> 03:27:02,649 WITH A LOT MORE POSITIVE 5810 03:27:02,649 --> 03:27:03,517 EMOTIONS TO INFLUENCE HEALTH 5811 03:27:03,517 --> 03:27:04,618 DECISION MAKING. 5812 03:27:04,618 --> 03:27:08,422 IN KEEPING WITH AGAIN TRYING TO 5813 03:27:08,422 --> 03:27:09,189 ILLUSTRATE THIS BIDIRECTIONAL 5814 03:27:09,189 --> 03:27:12,493 THEME FOR THIS PANEL, ONE RECENT 5815 03:27:12,493 --> 03:27:17,431 EXAMPLE FROM OUR WORK AT THE 5816 03:27:17,431 --> 03:27:19,967 ANENBERG SCHOOL, WE RECEIVED A 5817 03:27:19,967 --> 03:27:25,739 SMALL GRANT FOR A STUDY TO 5818 03:27:25,739 --> 03:27:27,174 EVALUATE COMMUNITY-BASED 5819 03:27:27,174 --> 03:27:29,042 EDUCATION REALITY POSTERS TO 5820 03:27:29,042 --> 03:27:29,710 PROMOTE PEDIATRIC INFLUENZA 5821 03:27:29,710 --> 03:27:31,745 VACCINATIONS IN THE PHILADELPHIA 5822 03:27:31,745 --> 03:27:31,979 AREA. 5823 03:27:31,979 --> 03:27:34,281 AND FOR THIS PROJECT OUR GOAL 5824 03:27:34,281 --> 03:27:37,117 WAS TO ASSESS FEASIBILITY AND 5825 03:27:37,117 --> 03:27:39,086 ACCEPTABILITY OF THESE POSTERS 5826 03:27:39,086 --> 03:27:41,922 THAT COME TO LIFE WHEN YOU USE 5827 03:27:41,922 --> 03:27:44,324 YOUR PHONE TO SCAN A QR CODE 5828 03:27:44,324 --> 03:27:47,394 ASSOCIATED WITH IT. 5829 03:27:47,394 --> 03:27:50,364 THE CONTENT, THE ACTORS WHO THEY 5830 03:27:50,364 --> 03:27:54,201 REPRESENT AND THE SCRIPT, THOSE 5831 03:27:54,201 --> 03:27:55,402 WERE EVALUATED ALONGSIDE WITH 5832 03:27:55,402 --> 03:27:58,672 PARENTS WHO SERVED AS VACCINE 5833 03:27:58,672 --> 03:28:01,642 AMBASSADORS WITH PHILLY CEAL AND 5834 03:28:01,642 --> 03:28:03,944 CONTRIBUTED TO THE WAY THAT WE 5835 03:28:03,944 --> 03:28:06,213 CONSTRUCTED THE NARRATIVE, THE 5836 03:28:06,213 --> 03:28:07,981 KINDS OF HUMOROUS CONTENT THAT'S 5837 03:28:07,981 --> 03:28:10,584 INCLUDED, THE TONE OF THE 5838 03:28:10,584 --> 03:28:14,421 MESSAGING THAT'S INSIDE, AND 5839 03:28:14,421 --> 03:28:15,722 TIMES OF ACTORS INCLUDED, SHOULD 5840 03:28:15,722 --> 03:28:17,257 IT BE ONE PARENT, BOTH PARENTS 5841 03:28:17,257 --> 03:28:19,226 WITH A CHILD, THEY CONTRIBUTED 5842 03:28:19,226 --> 03:28:21,762 TO ALL OF THOSE NITTY-GRITTY 5843 03:28:21,762 --> 03:28:24,498 DETAILS IN HELPING US TO CREATE 5844 03:28:24,498 --> 03:28:26,033 THESE POSTERS AND WE'RE IN THE 5845 03:28:26,033 --> 03:28:30,103 PROCESS OF PLACING THEM IN 5846 03:28:30,103 --> 03:28:30,871 NEIGHBORHOODS INCLUDING 5847 03:28:30,871 --> 03:28:34,174 LIBRARIES, CHILDCARE CENTERS AND 5848 03:28:34,174 --> 03:28:35,709 CONDUCTING INTERVIEWS TO ASSESS 5849 03:28:35,709 --> 03:28:37,911 THE ACCEPTABILITY AS WELL AS 5850 03:28:37,911 --> 03:28:42,716 FEASIBILITY OF USING THIS 5851 03:28:42,716 --> 03:28:46,086 APPROACH IN PHILADELPHIA. 5852 03:28:46,086 --> 03:28:49,089 >> STACY, I DON'T KNOW IF YOU 5853 03:28:49,089 --> 03:28:51,525 WANTED TO SAY ANYTHING. 5854 03:28:51,525 --> 03:28:54,394 >> WELL, I'LL JUST JUMP IN TO 5855 03:28:54,394 --> 03:28:57,030 SAY TOO THAT I THINK ONE OF THE 5856 03:28:57,030 --> 03:29:03,303 CHALLENGES WITH SORT OF NEWER 5857 03:29:03,303 --> 03:29:05,272 MEDIA, WE'RE SORT OF AT THIS 5858 03:29:05,272 --> 03:29:07,674 INTERESTING SPACE WITH NO FORMS 5859 03:29:07,674 --> 03:29:09,476 OF MEDIA AND COMMUNICATION, 5860 03:29:09,476 --> 03:29:10,644 SHORT FORM VIDEOS FOR EXAMPLE, A 5861 03:29:10,644 --> 03:29:13,180 LOT OF FOLKS GETTING HEALTH 5862 03:29:13,180 --> 03:29:15,449 INFORMATION ON TIKTOK, ON 5863 03:29:15,449 --> 03:29:20,420 YouTube, AND WE'RE JUST 5864 03:29:20,420 --> 03:29:21,788 STARTING TO UNDERSTAND THIS 5865 03:29:21,788 --> 03:29:22,356 ENVIRONMENT. 5866 03:29:22,356 --> 03:29:23,857 SOME IS A.I. GENERATED. 5867 03:29:23,857 --> 03:29:25,292 THERE'S SO MANY LAYERS TO THIS 5868 03:29:25,292 --> 03:29:26,927 SORT OF PIECE. 5869 03:29:26,927 --> 03:29:30,864 AT THE SAME TIME, WE HAVE THIS 5870 03:29:30,864 --> 03:29:31,999 PERSISTENT KIND OF CHALLENGE 5871 03:29:31,999 --> 03:29:35,502 WITH GAPS IN HEALTH LITERACY, 5872 03:29:35,502 --> 03:29:36,703 GAPS IN MEDIA LITERACY, WHICH 5873 03:29:36,703 --> 03:29:42,175 SOME HAS TO DO WITH HOW WE ARE 5874 03:29:42,175 --> 03:29:43,176 JUST PASSIVELY CONSUMING 5875 03:29:43,176 --> 03:29:46,580 INFORMATION ONLINE WHICH THAT IS 5876 03:29:46,580 --> 03:29:47,514 REAL INFORMATION, OVERLOAD IS 5877 03:29:47,514 --> 03:29:49,850 REAL COMING OUT OF COVID. 5878 03:29:49,850 --> 03:29:52,352 BUT EVEN BEFORE THAT WE'RE IN 5879 03:29:52,352 --> 03:29:53,020 DECISION FATIGUE. 5880 03:29:53,020 --> 03:29:55,322 WE ARE IN INFORMATION OVERLOAD. 5881 03:29:55,322 --> 03:29:56,557 IT'S THIS PERFECT CONFLUENCE OF 5882 03:29:56,557 --> 03:30:01,128 EVENTS THAT I THINK WE DON'T 5883 03:30:01,128 --> 03:30:03,864 UNDERSTAND TOTALLY YET HOW TO 5884 03:30:03,864 --> 03:30:05,198 HARNESS NEW TECHNOLOGY, ALSO 5885 03:30:05,198 --> 03:30:07,167 NAVIGATE WITHIN SOME OF THOSE 5886 03:30:07,167 --> 03:30:07,467 CHALLENGES. 5887 03:30:07,467 --> 03:30:09,670 SO THAT'S MORE OF A QUESTION FOR 5888 03:30:09,670 --> 03:30:12,306 FUTURE RESEARCH I THINK. 5889 03:30:12,306 --> 03:30:14,274 >> I THINK THAT'S A REALLY 5890 03:30:14,274 --> 03:30:15,242 IMPORTANT CONSIDERATION, STACY. 5891 03:30:15,242 --> 03:30:17,678 I THINK WHAT WE FOUND WAS THE 5892 03:30:17,678 --> 03:30:19,680 REAL NEED FOR MEDIA LITERACY AND 5893 03:30:19,680 --> 03:30:20,847 HAVING THAT EARLY ON. 5894 03:30:20,847 --> 03:30:23,584 IT WASN'T ENOUGH TO GO INTO THE 5895 03:30:23,584 --> 03:30:24,585 FACEBOOK THREADS TO COMMENT, 5896 03:30:24,585 --> 03:30:24,785 RIGHT? 5897 03:30:24,785 --> 03:30:26,653 IT WAS BETTER TO LET PEOPLE 5898 03:30:26,653 --> 03:30:28,522 KNOW, HEY, WHAT YOU'RE LOOKING 5899 03:30:28,522 --> 03:30:30,257 AT ISN'T REALLY, OR IT'S NOT 5900 03:30:30,257 --> 03:30:30,457 TRUE. 5901 03:30:30,457 --> 03:30:33,226 IF WE ALREADY PROVIDE THAT, THAT 5902 03:30:33,226 --> 03:30:35,896 INOCULATION EARLY ON, RELATED TO 5903 03:30:35,896 --> 03:30:37,798 THIS MISINFORMATION, THEN, YOU 5904 03:30:37,798 --> 03:30:41,535 KNOW, WE ALREADY HELP OUT BEFORE 5905 03:30:41,535 --> 03:30:42,736 THEY EVEN ENCOUNTER THAT PIECE 5906 03:30:42,736 --> 03:30:44,471 OF INFORMATION. 5907 03:30:44,471 --> 03:30:46,673 THERE WAS A REAL NEED FOR MEDIA 5908 03:30:46,673 --> 03:30:47,975 LITERACY EFFORTS, WE 5909 03:30:47,975 --> 03:30:49,076 INCORPORATED THAT INTO 5910 03:30:49,076 --> 03:30:50,611 COMPREHENSIVE MISINFORMATION 5911 03:30:50,611 --> 03:30:52,245 RESPONSE PROJECT WHICH INCLUDED 5912 03:30:52,245 --> 03:30:54,114 MORE COMMUNITY ENGAGEMENT AND 5913 03:30:54,114 --> 03:30:56,283 WORK ON MEDIA LITERACY, GOING 5914 03:30:56,283 --> 03:30:59,786 INTO SCHOOLS AND DISCUSSING 5915 03:30:59,786 --> 03:31:03,290 MISINFORMATION AND HOW TO ASSESS 5916 03:31:03,290 --> 03:31:07,594 INFORMATION. 5917 03:31:07,594 --> 03:31:08,895 >> THANK YOU, EVERYONE. 5918 03:31:08,895 --> 03:31:11,431 JOY, IF YOU GET A CHANCE, DROP A 5919 03:31:11,431 --> 03:31:14,267 LINK TO THAT PROJECT INTO THE 5920 03:31:14,267 --> 03:31:14,701 CHAT. 5921 03:31:14,701 --> 03:31:17,771 I THINK OUR AUDIENCE WOULD 5922 03:31:17,771 --> 03:31:19,306 APPRECIATE HAVING THAT 5923 03:31:19,306 --> 03:31:19,973 INFORMATION HANDY. 5924 03:31:19,973 --> 03:31:21,908 THAT GOES FOR ALL OF YOU. 5925 03:31:21,908 --> 03:31:26,546 IF THE WORK THAT YOU'RE DOING, 5926 03:31:26,546 --> 03:31:31,284 ANDY, WITH PHILLY CEAL, SEEMA'S 5927 03:31:31,284 --> 03:31:33,120 WORK YOU'VE DONE, AND STACY, 5928 03:31:33,120 --> 03:31:34,087 FEEL FREE TO DROP THAT 5929 03:31:34,087 --> 03:31:35,188 INFORMATION IN THE CHAT. 5930 03:31:35,188 --> 03:31:37,824 THIS IS A GENERAL REMINDER TO 5931 03:31:37,824 --> 03:31:38,792 THE AUDIENCE TO ADD YOUR 5932 03:31:38,792 --> 03:31:43,730 QUESTIONS TO THE Q&A. 5933 03:31:43,730 --> 03:31:47,434 MOVING TO THE NEXT QUESTION, DUE 5934 03:31:47,434 --> 03:31:49,970 TO EXTENSIVE WORK THAT ANDY AND 5935 03:31:49,970 --> 03:31:54,007 STACY, YOU'VE DONE WITH 5936 03:31:54,007 --> 03:31:55,108 COMMUNITIES AROUND THE 5937 03:31:55,108 --> 03:31:56,343 DISSEMINATION FEED BACK AND 5938 03:31:56,343 --> 03:31:57,444 FOLLOW-UP, LOVE TO HEAR YOUR 5939 03:31:57,444 --> 03:32:00,514 THOUGHTS ON THIS QUESTION. 5940 03:32:00,514 --> 03:32:02,149 WHAT ARE STRATEGIES FOR 5941 03:32:02,149 --> 03:32:04,451 OBTAINING ITERATIVE AND 5942 03:32:04,451 --> 03:32:07,387 RESPONSIVE FEEDBACK FROM 5943 03:32:07,387 --> 03:32:10,891 COMMUNITY PARTNERS TO ENHANCE 5944 03:32:10,891 --> 03:32:14,861 DISSEMINATION CENTERED ON 5945 03:32:14,861 --> 03:32:16,263 COMMUNITY PREFERENCE. 5946 03:32:16,263 --> 03:32:20,000 THE SECOND PART, HOW ARE 5947 03:32:20,000 --> 03:32:22,502 PARTNERS' FEEDBACK INTEGRATED 5948 03:32:22,502 --> 03:32:23,603 INTO THE SUBSEQUENT 5949 03:32:23,603 --> 03:32:24,037 DISSEMINATION? 5950 03:32:24,037 --> 03:32:28,975 AND THE FINAL PART IS, HOW HAVE 5951 03:32:28,975 --> 03:32:30,310 THESE STRATEGIES BEEN EVALUATED, 5952 03:32:30,310 --> 03:32:36,550 IF ANY? 5953 03:32:36,550 --> 03:32:46,393 >> JOY, DO YOU WANT TO GO FIRST? 5954 03:32:46,393 --> 03:32:49,396 >> I BELIEVE FOR THIS ONE, I WAS 5955 03:32:49,396 --> 03:32:51,865 TALKING ABOUT THE WORK RELATED 5956 03:32:51,865 --> 03:32:55,602 TO OUR ECHO TEAMS. 5957 03:32:55,602 --> 03:33:01,508 SO WHAT HAPPENED WAS ALASKA 5958 03:33:01,508 --> 03:33:02,809 YOUTH COORDINATING TO GATHER 5959 03:33:02,809 --> 03:33:04,478 FEEDBACK FROM ACROSS THE STATE. 5960 03:33:04,478 --> 03:33:05,812 THE FEEDBACK FROM THE 5961 03:33:05,812 --> 03:33:08,849 COMMUNITIES ALLOWED FOR TAILORED 5962 03:33:08,849 --> 03:33:16,723 MESSAGING AND RESPONSE, WE HAVE 5963 03:33:16,723 --> 03:33:20,660 VILLAGES AND CITY HUBS, 5964 03:33:20,660 --> 03:33:22,629 ANCHORAGE, JUNEAU, FAIRBANKS. 5965 03:33:22,629 --> 03:33:24,297 WE WORKED WITH DR. DREW CAMERON 5966 03:33:24,297 --> 03:33:26,600 FROM YALE UNIVERSITY TO ENGAGE 5967 03:33:26,600 --> 03:33:27,868 WITH FAIRBANKS FIRE DEPARTMENT 5968 03:33:27,868 --> 03:33:29,102 AND FIRST RESPONDERS IN 5969 03:33:29,102 --> 03:33:33,073 NEIGHBORING COMMUNITIES TO HELP 5970 03:33:33,073 --> 03:33:35,909 BETTER UNDERSTAND RESEARCH, 5971 03:33:35,909 --> 03:33:37,544 BETTER DESIGNED RESEARCH, 5972 03:33:37,544 --> 03:33:39,279 COMMUNICATE TO VACCINE HESITANT 5973 03:33:39,279 --> 03:33:40,147 COMMUNITIES. 5974 03:33:40,147 --> 03:33:41,114 OUR RESEARCH TEAM CONDUCTED 5975 03:33:41,114 --> 03:33:42,682 FOCUS GROUPS TO DESIGN MESSAGING 5976 03:33:42,682 --> 03:33:45,185 AND WORK WITH COMMUNITY PARTNERS 5977 03:33:45,185 --> 03:33:47,721 TO REACH SPECIFIC COMMUNITIES, 5978 03:33:47,721 --> 03:33:51,558 ONE EXAMPLE IS SPANISH LANGUAGE 5979 03:33:51,558 --> 03:33:54,060 PROGRAM PRODUCED WITH TELEMUNDO 5980 03:33:54,060 --> 03:33:55,929 ALASKA DISCUSSING MYTHS AND 5981 03:33:55,929 --> 03:33:56,463 MISINFORMATION. 5982 03:33:56,463 --> 03:34:02,502 WHAT WE REALLY TRIED TO DO IS WE 5983 03:34:02,502 --> 03:34:04,571 TRIED TO INCORPORATE FEEDBACK 5984 03:34:04,571 --> 03:34:06,439 HOWEVER IT WOULD COME. 5985 03:34:06,439 --> 03:34:08,742 ONE EXAMPLE IS WE WERE TRYING TO 5986 03:34:08,742 --> 03:34:11,244 REACH OUT TO MORE CONSERVATIVE 5987 03:34:11,244 --> 03:34:12,445 COMMUNITIES AND WE ALREADY 5988 03:34:12,445 --> 03:34:14,414 CONDUCTED FOCUS GROUPS, BUT IT 5989 03:34:14,414 --> 03:34:16,483 WASN'T REALLY UNTIL THE MESSAGE 5990 03:34:16,483 --> 03:34:18,385 WENT VIRAL DID WE RECEIVE THE 5991 03:34:18,385 --> 03:34:20,020 FEEDBACK WE WERE LOOKING FOR 5992 03:34:20,020 --> 03:34:22,022 WHICH WERE IN THOSE CONSERVATIVE 5993 03:34:22,022 --> 03:34:23,957 COMMUNITIES RELATED TO VACCINE 5994 03:34:23,957 --> 03:34:24,357 MESSAGING. 5995 03:34:24,357 --> 03:34:26,393 AND SO IT'S IMPORTANT THAT WHEN 5996 03:34:26,393 --> 03:34:27,794 YOU'RE DOING MESSAGING, TRYING 5997 03:34:27,794 --> 03:34:31,331 TO FIND DIFFERENT PLATFORMS THAT 5998 03:34:31,331 --> 03:34:32,199 PEOPLE ARE ACTUALLY ACCESSING, 5999 03:34:32,199 --> 03:34:35,802 IS IMPORTANT IN ORDER TO OBTAIN 6000 03:34:35,802 --> 03:34:37,003 THAT REALTIME FEEDBACK. 6001 03:34:37,003 --> 03:34:38,638 AND SO THAT'S JUST ONE 6002 03:34:38,638 --> 03:34:41,274 CONTRIBUTION THAT WE HAD AS PART 6003 03:34:41,274 --> 03:34:42,909 OF OUR TEAM EFFORTS. 6004 03:34:42,909 --> 03:34:47,047 WE'VE ALSO LAUNCHED OTHER 6005 03:34:47,047 --> 03:34:50,350 PROJECTS AS WELL INCLUDING OUR 6006 03:34:50,350 --> 03:34:53,620 INTERVENTION RELATED TO 6007 03:34:53,620 --> 03:34:58,024 COLORECTAL CANCER SCREENING, 6008 03:34:58,024 --> 03:34:59,226 FILIPINO AMERICANS IN ALASKA, 6009 03:34:59,226 --> 03:35:00,293 CREATING TRUST IN COMMUNITIES, 6010 03:35:00,293 --> 03:35:01,928 BEING PART OF THE COMMUNITIES 6011 03:35:01,928 --> 03:35:02,562 THEMSELVES. 6012 03:35:02,562 --> 03:35:05,799 WHEN WE ENGAGED IN THOSE EFFORTS 6013 03:35:05,799 --> 03:35:07,534 TO BOOST COLORECTAL CANCER 6014 03:35:07,534 --> 03:35:08,602 SCREENING RATES IN ALASKA, WE 6015 03:35:08,602 --> 03:35:14,007 WORKED WITH A LOT OF COMMUNITY 6016 03:35:14,007 --> 03:35:15,208 PARTNERS, FILIPINO AMERICAN 6017 03:35:15,208 --> 03:35:16,409 ORGANIZATIONS, AND ESTABLISHED 6018 03:35:16,409 --> 03:35:23,617 THAT TRUST EARLY ON BY 6019 03:35:23,617 --> 03:35:25,051 PROVIDING -- CREATING THESE 6020 03:35:25,051 --> 03:35:26,353 RELATIONSHIPS THROUGH FILIPINO 6021 03:35:26,353 --> 03:35:28,455 AMERICAN HISTORY MONTH EVENTS 6022 03:35:28,455 --> 03:35:29,856 AND OTHER COMMUNITY AND 6023 03:35:29,856 --> 03:35:31,825 CONNECTING WITH OTHER COMMUNITY 6024 03:35:31,825 --> 03:35:33,260 ORGANIZATIONS TO BE ABLE TO 6025 03:35:33,260 --> 03:35:35,428 ESTABLISH THAT TRUST AND TO BE 6026 03:35:35,428 --> 03:35:36,997 ABLE TO COME TO THE COMMUNITY 6027 03:35:36,997 --> 03:35:39,833 AND ASK FOR THAT FEEDBACK 6028 03:35:39,833 --> 03:35:42,469 RELATED TO RESEARCH AND 6029 03:35:42,469 --> 03:35:44,204 INTERVENTIONS THAT COULD BENEFIT 6030 03:35:44,204 --> 03:35:44,738 COMMUNITIES. 6031 03:35:44,738 --> 03:35:47,607 THANK YOU. 6032 03:35:47,607 --> 03:35:49,376 MY APOLOGIES, I BELIEVE IT WAS 6033 03:35:49,376 --> 03:35:51,878 SOMEBODY ELSE WHO WAS TO GO 6034 03:35:51,878 --> 03:35:52,913 FIRST FOR THAT SPECIFIC 6035 03:35:52,913 --> 03:35:53,947 QUESTION, AND I WAS TRYING TO 6036 03:35:53,947 --> 03:35:56,016 PUT SOMETHING IN THE CHAT. 6037 03:35:56,016 --> 03:35:56,783 THANK YOU, ANDY. 6038 03:35:56,783 --> 03:35:59,452 >> NO WORRIES. 6039 03:35:59,452 --> 03:36:01,721 SO, FOR MY PART, I THINK I WILL 6040 03:36:01,721 --> 03:36:04,557 TRY TO CONTRIBUTE TWO MAIN TEAMS 6041 03:36:04,557 --> 03:36:06,126 THAT WILL ADDRESS ONE OR MORE OF 6042 03:36:06,126 --> 03:36:07,994 THESE QUESTIONS OR SUBQUESTIONS. 6043 03:36:07,994 --> 03:36:09,496 THE FIRST MAIN TEAM OR STRATEGY 6044 03:36:09,496 --> 03:36:13,233 HAS TO DO WITH EARLY ENGAGEMENT 6045 03:36:13,233 --> 03:36:14,834 WITH PARTNERS OR AGENCIES WHO 6046 03:36:14,834 --> 03:36:19,940 HAVE RESPONSIBILITY FOR 6047 03:36:19,940 --> 03:36:21,007 DISSEMINATION TO INITIATE 6048 03:36:21,007 --> 03:36:23,310 COLLABORATION, OBTAIN INPUTS 6049 03:36:23,310 --> 03:36:25,845 FROM PARTNERS AT THE OUTSET OF 6050 03:36:25,845 --> 03:36:26,279 EVIDENCE GENERATION, 6051 03:36:26,279 --> 03:36:29,783 INTERVENTION DESIGN OR DURING 6052 03:36:29,783 --> 03:36:32,185 THE PLANNING PHASE FOR 6053 03:36:32,185 --> 03:36:32,752 DISSEMINATION. 6054 03:36:32,752 --> 03:36:36,022 ONE EXAMPLE IS FROM MY CURRENT 6055 03:36:36,022 --> 03:36:41,161 WORK WITH PROJECT SMART, SOCIAL 6056 03:36:41,161 --> 03:36:44,564 MEDIA MESSAGES TO REDUCE 6057 03:36:44,564 --> 03:36:46,733 E-CIGARETTE USE AMONG GENDER AND 6058 03:36:46,733 --> 03:36:47,600 MINORITY TEAMS, I'M THE 6059 03:36:47,600 --> 03:36:49,269 PRINCIPAL INVESTIGATOR FOR THIS 6060 03:36:49,269 --> 03:36:51,104 FIVE-YEAR PROJECT FUNDED BY 6061 03:36:51,104 --> 03:36:51,571 NIDA. 6062 03:36:51,571 --> 03:36:54,607 THIS EXAMPLE IS RELEVANT TO WHAT 6063 03:36:54,607 --> 03:36:57,377 AN EARLIER PANELIST HAD STATED 6064 03:36:57,377 --> 03:37:01,081 IN THE PREVIOUS PANEL, USING 6065 03:37:01,081 --> 03:37:02,716 DESIGN FOR DISSEMINATION. 6066 03:37:02,716 --> 03:37:05,018 WE HAD CONDUCTED A SUPPLEMENTAL 6067 03:37:05,018 --> 03:37:07,620 STUDY RECENTLY THAT'S AIMED AT 6068 03:37:07,620 --> 03:37:09,723 GAINING INSIGHTS OF 6069 03:37:09,723 --> 03:37:10,490 REPRESENTATIVES FROM LOCAL, 6070 03:37:10,490 --> 03:37:14,194 STATE, AS WELL AS NATIONAL LEVEL 6071 03:37:14,194 --> 03:37:15,395 ORGANIZATIONS, AND TO USE -- 6072 03:37:15,395 --> 03:37:19,366 INTENT TO USE THESE INSIGHTS TO 6073 03:37:19,366 --> 03:37:21,968 INFORM OUR DECISIONS ABOUT OUR 6074 03:37:21,968 --> 03:37:22,969 SOCIAL MEDIA ANTI-VAPING MESSAGE 6075 03:37:22,969 --> 03:37:27,240 DESIGNS FOR THE MAIN STUDY. 6076 03:37:27,240 --> 03:37:29,743 THESE INDIVIDUALS ARE PURPOSELY 6077 03:37:29,743 --> 03:37:31,945 INVITED BECAUSE EITHER THEIR 6078 03:37:31,945 --> 03:37:35,882 GROUPS OR ORGANIZATIONS HAVE 6079 03:37:35,882 --> 03:37:36,516 IMPLEMENTED YOUTH-FACING 6080 03:37:36,516 --> 03:37:37,851 ANTI-VAPING CAMPAIGNS BUT HAVE 6081 03:37:37,851 --> 03:37:40,587 NOT DONE SO SPECIFICALLY AMONG 6082 03:37:40,587 --> 03:37:44,190 LGBTQ YOUTH, OR THEY MAY BE 6083 03:37:44,190 --> 03:37:44,758 PROVIDING DIRECT HEALTH 6084 03:37:44,758 --> 03:37:46,393 EDUCATION AND OTHER YOUTH 6085 03:37:46,393 --> 03:37:48,695 SERVICES TO LGBTQ YOUTH BUT HAVE 6086 03:37:48,695 --> 03:37:53,400 NOT TOUCHED ON VAPING AS PART OF 6087 03:37:53,400 --> 03:37:55,468 THEIR PROGRAMS. 6088 03:37:55,468 --> 03:37:56,536 AND THE SUPPLEMENTAL STUDIES 6089 03:37:56,536 --> 03:37:58,538 DESIGNED AS I MENTIONED TO 6090 03:37:58,538 --> 03:38:00,040 COINCIDE WITH OUR PARENT PROJECT 6091 03:38:00,040 --> 03:38:07,680 FOR THIS GRANT SO WE CAN LEARN 6092 03:38:07,680 --> 03:38:12,285 ABOUT THESE ORGANIZATIONS, 6093 03:38:12,285 --> 03:38:12,886 FACILITATORS, BARRIERS IN OUR 6094 03:38:12,886 --> 03:38:17,424 SOCIAL MEDIA DESIGN AND TESTING 6095 03:38:17,424 --> 03:38:21,694 PROCESS, AS OUR PROJECT 6096 03:38:21,694 --> 03:38:22,595 PROGRESSES, ONE ILLUSTRATION 6097 03:38:22,595 --> 03:38:23,897 THAT WE'RE BUILDING IN RIGHT 6098 03:38:23,897 --> 03:38:26,399 FROM THE GET-GO. 6099 03:38:26,399 --> 03:38:28,134 A SECOND EXAMPLE, SECOND CONCEPT 6100 03:38:28,134 --> 03:38:29,803 I'D LIKE TO HIGHLIGHT HERE IN MY 6101 03:38:29,803 --> 03:38:33,073 REMARKS HAS TO DO WITH ENGAGING 6102 03:38:33,073 --> 03:38:34,707 PARTNERS AND INTENDED MEMBERS OF 6103 03:38:34,707 --> 03:38:38,645 THE INTENDED AUDIENCE DURING THE 6104 03:38:38,645 --> 03:38:40,947 PROCESS OF CO-CREATING RESOURCES 6105 03:38:40,947 --> 03:38:41,948 OR DISSEMINATION MATERIALS. 6106 03:38:41,948 --> 03:38:44,451 BY THIS I MEAN COLLABORATING 6107 03:38:44,451 --> 03:38:46,419 WITH COMMUNITY PARTNERS, 6108 03:38:46,419 --> 03:38:49,055 INDIVIDUALS FROM THE INTENDED 6109 03:38:49,055 --> 03:38:50,890 AUDIENCE TO CREATE MATERIALS, 6110 03:38:50,890 --> 03:38:53,093 MESSAGING, TO ENSURE THEY ARE 6111 03:38:53,093 --> 03:38:54,094 CULTURALLY APPROPRIATE AND 6112 03:38:54,094 --> 03:38:56,162 SENSITIVE, EASY TO UNDERSTAND, 6113 03:38:56,162 --> 03:38:57,597 AND THAT THESE MESSAGES WILL 6114 03:38:57,597 --> 03:38:59,332 RESONATE WITH THE COMMUNITY. 6115 03:38:59,332 --> 03:39:01,201 AND THIS CONCEPT WAS ALSO 6116 03:39:01,201 --> 03:39:04,571 BROUGHT UP EARLIER BY ANOTHER 6117 03:39:04,571 --> 03:39:07,107 PANELIST WHO HAD DESCRIBED HER 6118 03:39:07,107 --> 03:39:09,509 USE OF HUMAN-CENTERED DESIGN 6119 03:39:09,509 --> 03:39:10,376 WORKSHOPS, CO-DESIGN APPROACHES, 6120 03:39:10,376 --> 03:39:12,812 AND, AGAIN, LET ME ILLUSTRATE 6121 03:39:12,812 --> 03:39:14,114 WITH ANOTHER EXAMPLE FROM 6122 03:39:14,114 --> 03:39:15,849 PROJECT SMART. 6123 03:39:15,849 --> 03:39:18,151 THE ANTI-VAPING STUDY AMONG 6124 03:39:18,151 --> 03:39:19,686 LGBTQ YOUTH. 6125 03:39:19,686 --> 03:39:20,453 DURING THE FORMATIVE RESEARCH 6126 03:39:20,453 --> 03:39:22,188 PROCESS OF THIS PROJECT WE 6127 03:39:22,188 --> 03:39:27,494 CONDUCTED A SERIES OF MIXED 6128 03:39:27,494 --> 03:39:28,561 METHODS EVALUATION INCLUDING 6129 03:39:28,561 --> 03:39:30,296 SURVEY, FOCUS GROUPS, INTERVIEWS 6130 03:39:30,296 --> 03:39:35,902 WITH LGBTQ YOUTH, AS WELL AS 6131 03:39:35,902 --> 03:39:36,870 QUANTITATIVE STUDY, UTILIZING 6132 03:39:36,870 --> 03:39:39,072 DISCRETE CHOICE EXPERIMENT TO 6133 03:39:39,072 --> 03:39:39,939 ASSESS PERCEIVED MESSAGE 6134 03:39:39,939 --> 03:39:42,775 EFFECTIVENESS OF A RANGE OF 6135 03:39:42,775 --> 03:39:44,644 IMAGES, AS WELL AS SOCIAL MEDIA 6136 03:39:44,644 --> 03:39:49,682 CAPTIONS, DRAFT VERSIONS OF 6137 03:39:49,682 --> 03:39:51,217 THOSE SOCIAL MEDIA MESSAGE. 6138 03:39:51,217 --> 03:39:54,254 WE PARTNERS WITH YOUTH WHO ARE 6139 03:39:54,254 --> 03:39:58,525 MEMBERS OF FOUR YOUTH 6140 03:39:58,525 --> 03:39:59,292 ORGANIZATIONS, SELF-IDENTIFY AS 6141 03:39:59,292 --> 03:40:02,128 LGBTQ+ AND THEY SERVE AS OUR 6142 03:40:02,128 --> 03:40:02,695 ADVISORS. 6143 03:40:02,695 --> 03:40:06,633 TO PROVIDE THEIR INPUTS ON OUR 6144 03:40:06,633 --> 03:40:11,538 STUDY MATERIALS, VERSIONS OF 6145 03:40:11,538 --> 03:40:13,640 ANTI-VAPING, SOCIAL MEDIA AS 6146 03:40:13,640 --> 03:40:15,308 WELL AS HELPING PROVIDE 6147 03:40:15,308 --> 03:40:17,277 INTERPRETATIONS FROM THEIR 6148 03:40:17,277 --> 03:40:19,245 PERSPECTIVES OF OUR PRELIMINARY 6149 03:40:19,245 --> 03:40:21,748 FORMATIVE RESEARCH FINDINGS. 6150 03:40:21,748 --> 03:40:24,350 WE'RE USING INPUTS AGAIN TO 6151 03:40:24,350 --> 03:40:28,621 REFINE OUR MESSAGING, AND WE 6152 03:40:28,621 --> 03:40:30,390 USE -- SHARED THESE FINDINGS AND 6153 03:40:30,390 --> 03:40:32,025 ADVISER INPUTS WITH WHO YOUTH 6154 03:40:32,025 --> 03:40:34,327 MEDIA INTERNS THAT WE WORKED 6155 03:40:34,327 --> 03:40:37,597 WITH OVER THE SUMMER, IN 6156 03:40:37,597 --> 03:40:41,100 PARTNERSHIP WITH WHYY, THE LOCAL 6157 03:40:41,100 --> 03:40:42,635 NPR AFFILIATE, AND THEY WERE 6158 03:40:42,635 --> 03:40:46,139 SKILLED IN PHOTOGRAPHY AND VIDEO 6159 03:40:46,139 --> 03:40:47,774 EDITING, CREATING SOCIAL MEDIA 6160 03:40:47,774 --> 03:40:49,742 MESSAGES AND THEY HELPED US 6161 03:40:49,742 --> 03:40:55,014 CREATE A SERIES OF SEXUAL 6162 03:40:55,014 --> 03:40:55,882 MINORITY YOUTH TAILORED AND 6163 03:40:55,882 --> 03:40:56,950 CONTROL MESSAGES FOR OUR NEXT 6164 03:40:56,950 --> 03:40:59,252 PHASE OF OUR PROJECT WHICH IS 6165 03:40:59,252 --> 03:41:00,920 RANDOMIZED CONTROLLED EXPERIMENT 6166 03:41:00,920 --> 03:41:07,460 THAT WILL HELP US EVALUATE 6167 03:41:07,460 --> 03:41:08,528 EFFECTIVENESS OF CULTURALLY 6168 03:41:08,528 --> 03:41:09,529 TAILORING ANTI-VAPING MESSAGES 6169 03:41:09,529 --> 03:41:11,397 FOR COMMUTE WHO SELF-IDENTIFY AS 6170 03:41:11,397 --> 03:41:14,133 LGBTQ PLUS. 6171 03:41:14,133 --> 03:41:15,668 I'LL PAUSE FOR STACY TO JUMP IN 6172 03:41:15,668 --> 03:41:17,537 WITH REMARKS AS WELL. 6173 03:41:17,537 --> 03:41:21,241 >> THANK YOU, ANDY. 6174 03:41:21,241 --> 03:41:25,845 I THINK IN THE QUESTION, YOU 6175 03:41:25,845 --> 03:41:33,186 USED THE WORD "ITERATIVE" FOR ME 6176 03:41:33,186 --> 03:41:35,822 SUMS UP A CHALLENGE THAT 6177 03:41:35,822 --> 03:41:37,123 ITERATIVE COMMUNITY ENGAGEMENT 6178 03:41:37,123 --> 03:41:38,992 AND CO-CREATION IS MESSY. 6179 03:41:38,992 --> 03:41:40,994 IT CAN BE CHAOTIC EVEN. 6180 03:41:40,994 --> 03:41:43,930 IT CAN BE TIME CONSUMING. 6181 03:41:43,930 --> 03:41:44,897 I THINK THAT'S WHY A LOT OF 6182 03:41:44,897 --> 03:41:46,332 FOLKS DON'T DO IT. 6183 03:41:46,332 --> 03:41:49,969 I THINK THE FLIP SLIDE IS IT CAN 6184 03:41:49,969 --> 03:41:50,937 BE REALLY REWARDING, 6185 03:41:50,937 --> 03:41:53,139 INFORMATIVE, ULTIMATELY MAKE OUR 6186 03:41:53,139 --> 03:41:55,008 WORK MORE EFFECTIVE BUT IT'S 6187 03:41:55,008 --> 03:41:58,278 CERTAINLY NOT THE QUICKEST PATH 6188 03:41:58,278 --> 03:41:59,078 TO AN OUTCOME. 6189 03:41:59,078 --> 03:42:03,549 I THINK I'LL SHARE ONE EXAMPLE, 6190 03:42:03,549 --> 03:42:04,217 WE WORKED WITH THE DEPARTMENT OF 6191 03:42:04,217 --> 03:42:05,718 HEALTH AND HUMAN SERVICES ON THE 6192 03:42:05,718 --> 03:42:08,488 MOVE YOUR WAY CAMPAIGN, WHICH 6193 03:42:08,488 --> 03:42:11,758 WAS PROMOTING PHYSICAL ACTIVITY 6194 03:42:11,758 --> 03:42:13,059 GUIDELINES FOR AMERICANS, SO 6195 03:42:13,059 --> 03:42:15,028 OBVIOUSLY LOTS OF TIME AND 6196 03:42:15,028 --> 03:42:16,429 RESEARCH INTO GUIDELINES 6197 03:42:16,429 --> 03:42:18,531 THEMSELVES, BUT WE ALSO INVESTED 6198 03:42:18,531 --> 03:42:20,166 TIME AND RESEARCH INTO THE 6199 03:42:20,166 --> 03:42:22,035 DISSEMINATION PIECE FOR THAT 6200 03:42:22,035 --> 03:42:22,502 CAMPAIGN. 6201 03:42:22,502 --> 03:42:26,205 FOR THREE YEARS, WE WORKED WITH 6202 03:42:26,205 --> 03:42:27,507 TEN PILOT COMMUNITIES TO 6203 03:42:27,507 --> 03:42:29,242 IMPLEMENT AND TEST AND IMPROVE 6204 03:42:29,242 --> 03:42:32,645 THE CAMPAIGN SO THOSE WERE LIKE 6205 03:42:32,645 --> 03:42:33,546 LOCAL HEALTH DEPARTMENTS, 6206 03:42:33,546 --> 03:42:34,514 NON-PROFITS, OTHER ORGANIZATIONS 6207 03:42:34,514 --> 03:42:36,916 THAT WERE INVOLVED IN PHYSICAL 6208 03:42:36,916 --> 03:42:37,684 ACTIVITY. 6209 03:42:37,684 --> 03:42:39,552 AND THEY HELD EVENTS, THEY 6210 03:42:39,552 --> 03:42:40,653 STARTED PROGRAMS. 6211 03:42:40,653 --> 03:42:43,389 THEY TRIED OUT PIECES OF OUR 6212 03:42:43,389 --> 03:42:45,591 MESSAGING AND CAMPAIGN AND FROM 6213 03:42:45,591 --> 03:42:47,427 THAT THEN WE DEVELOPED A 6214 03:42:47,427 --> 03:42:50,196 COMMUNITY PLAYBOOK WHICH HAD ALL 6215 03:42:50,196 --> 03:42:51,731 THE IMPLEMENTATION GUIDE AND 6216 03:42:51,731 --> 03:42:53,566 TOOLS, AND SO WE LEARNED A BUNCH 6217 03:42:53,566 --> 03:42:57,303 IN THAT PROCESS WE PUT INTO THAT 6218 03:42:57,303 --> 03:43:00,039 PLAYBOOK INCLUDING THINGS LIKE 6219 03:43:00,039 --> 03:43:01,674 THE IMPORTANCE OF CO-BRANDING, 6220 03:43:01,674 --> 03:43:03,309 YOU KNOW, COMMUNITIES WANTED 6221 03:43:03,309 --> 03:43:05,912 JUST TO BE THEIR OWN CAMPAIGN, 6222 03:43:05,912 --> 03:43:08,348 TO BE SURE THEY COULD PUT THEIR 6223 03:43:08,348 --> 03:43:09,415 LOGOS ON, SMALL THINGS YOU 6224 03:43:09,415 --> 03:43:10,850 WOULDN'T THINK OF WHEN YOU'RE 6225 03:43:10,850 --> 03:43:12,719 THINKING OF ALL THE PIECES BUT 6226 03:43:12,719 --> 03:43:14,921 WHEN DO YOU THAT PILOT AND THAT 6227 03:43:14,921 --> 03:43:16,122 ITERATIVE PROCESS YOU'RE ABLE TO 6228 03:43:16,122 --> 03:43:17,423 ACCOUNT FOR THOSE. 6229 03:43:17,423 --> 03:43:19,625 I THINK ULTIMATELY IT MADE THE 6230 03:43:19,625 --> 03:43:22,128 CAMPAIGN A LOT STRONGER AND I 6231 03:43:22,128 --> 03:43:26,399 THINK THAT REALLY GOES TO THAT 6232 03:43:26,399 --> 03:43:27,633 PRINCIPLE OF CO-CREATION, IF YOU 6233 03:43:27,633 --> 03:43:30,036 WALK IN FRONT OF PEOPLE WITH A 6234 03:43:30,036 --> 03:43:31,237 FULLY DEFINED PLAN THAT YOU'RE 6235 03:43:31,237 --> 03:43:34,307 JUST GOING TO ROLL OUT, YOU'RE 6236 03:43:34,307 --> 03:43:37,677 GOING TO BE MET WITH DISTRESS OR 6237 03:43:37,677 --> 03:43:40,313 DISINTEREST, AND SO I THINK 6238 03:43:40,313 --> 03:43:42,515 THAT'S REALLY PART OF THE 6239 03:43:42,515 --> 03:43:44,817 CO-CREATION PROCESS IS EMBRACING 6240 03:43:44,817 --> 03:43:46,819 THE MESSINESS AND THE CHAOS A 6241 03:43:46,819 --> 03:43:49,355 LITTLE BIT AND ULTIMATELY 6242 03:43:49,355 --> 03:43:52,258 GETTING A STRONGER PRODUCT. 6243 03:43:52,258 --> 03:43:54,827 I'LL JUST GIVE ONE PLUG, 6244 03:43:54,827 --> 03:43:57,764 THINKING ABOUT THE QUESTION 6245 03:43:57,764 --> 03:44:00,400 SHONDELLE, A RESOURCE RELATED TO 6246 03:44:00,400 --> 03:44:01,267 THAT COMMUNITY COLLABORATION 6247 03:44:01,267 --> 03:44:03,236 PIECE, ACTUALLY FROM MY 6248 03:44:03,236 --> 03:44:04,003 COLLEAGUES AT RTI INTERNATIONAL 6249 03:44:04,003 --> 03:44:05,972 BUT THEY HAVE A REALLY COOL TOOL 6250 03:44:05,972 --> 03:44:06,572 FOR THIS. 6251 03:44:06,572 --> 03:44:09,041 I WANTED TO GIVE THEM A SHOUT 6252 03:44:09,041 --> 03:44:09,575 OUT. 6253 03:44:09,575 --> 03:44:12,678 THEY CALL IT THE COLLABORATION 6254 03:44:12,678 --> 03:44:13,646 ENGAGEMENT MATRIX. 6255 03:44:13,646 --> 03:44:14,747 SO IT'S ESSENTIALLY A 6256 03:44:14,747 --> 03:44:17,817 SPREADSHEET YOU CAN USE AT THE 6257 03:44:17,817 --> 03:44:19,552 BEGINNING OF THE PROJECT TO 6258 03:44:19,552 --> 03:44:20,653 IDENTIFY DIFFERENT ROLES THAT 6259 03:44:20,653 --> 03:44:23,089 COMMUNITY MEMBERS CAN PLAY IN 6260 03:44:23,089 --> 03:44:29,529 THE RESEARCH AND WHERE IN THAT 6261 03:44:29,529 --> 03:44:31,964 PROCESS IS IT, IN RESEARCH, 6262 03:44:31,964 --> 03:44:32,665 DISSEMINATION, WHO HAS 6263 03:44:32,665 --> 03:44:33,466 DECISION-MAKING AUTHORITY, WHO 6264 03:44:33,466 --> 03:44:35,034 WILL BE CONSULTED, WHO WILL 6265 03:44:35,034 --> 03:44:36,702 ULTIMATELY SIGN OFF. 6266 03:44:36,702 --> 03:44:37,904 BY GOING THROUGH THAT PROJECT 6267 03:44:37,904 --> 03:44:40,106 YOU CAN BE SURE YOU'RE 6268 03:44:40,106 --> 03:44:41,741 COLLABORATING AND ENGAGING AND 6269 03:44:41,741 --> 03:44:43,509 BEING TRANSPARENT WITH THE 6270 03:44:43,509 --> 03:44:45,111 COMMUNITY FROM THE GET-GO. 6271 03:44:45,111 --> 03:44:48,614 I WANTED TO SHARE THAT TOOL 6272 03:44:48,614 --> 03:44:50,049 BECAUSE EVERYONE HAS -- IT'S A 6273 03:44:50,049 --> 03:44:53,553 GREAT ONE FOR THIS. 6274 03:44:53,553 --> 03:44:55,421 >> AND MAY I SAY I REALLY LIKED 6275 03:44:55,421 --> 03:44:59,058 WHAT YOU SAID ABOUT THE PROCESS 6276 03:44:59,058 --> 03:45:00,326 BEING MESSY BECAUSE IT IS. 6277 03:45:00,326 --> 03:45:01,427 AND SO THAT'S WHY I THINK IT'S 6278 03:45:01,427 --> 03:45:03,963 IMPORTANT TO HAVE ALL THE 6279 03:45:03,963 --> 03:45:05,031 DIFFERENT DATA FROM DIFFERENT 6280 03:45:05,031 --> 03:45:06,466 PEOPLE IN THE COMMUNITY, RIGHT? 6281 03:45:06,466 --> 03:45:07,800 YOU HAVE YOUR FOCUS GROUP. 6282 03:45:07,800 --> 03:45:09,335 YOU HAVE FOLKS IN THE COMMUNITY 6283 03:45:09,335 --> 03:45:10,970 WHO CAN TELL YOU ON GROUND LEVEL 6284 03:45:10,970 --> 03:45:11,838 WHAT'S HAPPENING. 6285 03:45:11,838 --> 03:45:15,341 YOU ALSO HAVE THAT SENTIMENT 6286 03:45:15,341 --> 03:45:17,443 ANALYSIS AS WELL. 6287 03:45:17,443 --> 03:45:19,745 CREATING AND DEVELOPING CREATIVE 6288 03:45:19,745 --> 03:45:21,481 ASSETS IN CO-CREATION TAKES 6289 03:45:21,481 --> 03:45:21,781 TIME. 6290 03:45:21,781 --> 03:45:23,483 YOU HAVE TO RECRUIT PEOPLE FOR 6291 03:45:23,483 --> 03:45:24,784 YOUR FOCUS GROUP, RIGHT? 6292 03:45:24,784 --> 03:45:26,619 AND WE'RE MOVING IN REAL TIME, 6293 03:45:26,619 --> 03:45:29,355 ESPECIALLY AT THE BEGINNING OF 6294 03:45:29,355 --> 03:45:30,656 THE PANDEMIC, TRYING TO CONDUCT 6295 03:45:30,656 --> 03:45:32,458 FOCUS GROUPS AT THE SAME TIME TO 6296 03:45:32,458 --> 03:45:34,193 GET THE MESSAGING OUT AS SOON AS 6297 03:45:34,193 --> 03:45:34,727 POSSIBLE. 6298 03:45:34,727 --> 03:45:35,761 IT'S IMPORTANT YOU'RE 6299 03:45:35,761 --> 03:45:36,496 CONSIDERING ALL THESE PLATFORMS 6300 03:45:36,496 --> 03:45:38,798 AND OF IN ORDER TO REACH YOUR 6301 03:45:38,798 --> 03:45:40,766 INTENDED AUDIENCES, BUT THAT 6302 03:45:40,766 --> 03:45:43,503 CO-CREATION TAKES TIME, IT IS 6303 03:45:43,503 --> 03:45:43,870 MESSY. 6304 03:45:43,870 --> 03:45:44,937 ASSET DEVELOPMENT ITSELF TAKES 6305 03:45:44,937 --> 03:45:45,805 TIME AS WELL. 6306 03:45:45,805 --> 03:45:48,441 YOU HAVE TO MAKE SURE YOU HAVE 6307 03:45:48,441 --> 03:45:51,210 YOUR SPECIFIC ASSETS AND THE 6308 03:45:51,210 --> 03:45:52,745 PERMISSIONS YOU NEED, ESPECIALLY 6309 03:45:52,745 --> 03:45:54,380 IF YOU'RE CO-BRANDING FOR THE 6310 03:45:54,380 --> 03:45:55,681 STATE, FOR THE CITY, 6311 03:45:55,681 --> 03:45:57,350 MUNICIPALITY, AND ALL THE OTHER 6312 03:45:57,350 --> 03:45:58,584 PEOPLE, ALL THOSE DIFFERENT 6313 03:45:58,584 --> 03:45:59,452 LAYERS OF PERMISSIONS YOU'RE 6314 03:45:59,452 --> 03:46:02,588 GOING TO NEED IN ORDER TO PUT 6315 03:46:02,588 --> 03:46:03,389 CREATIVE ASSETS OUT THERE. 6316 03:46:03,389 --> 03:46:06,526 >> IF I CAN JUST ADD, I THINK 6317 03:46:06,526 --> 03:46:08,728 PROBABLY MYSELF MORE THAN ANYONE 6318 03:46:08,728 --> 03:46:10,463 WILL ALWAYS COMPLAIN THAT WE'RE 6319 03:46:10,463 --> 03:46:11,564 NOT ENGAGING COMMUNITY PARTNERS 6320 03:46:11,564 --> 03:46:13,399 EARLY ENOUGH WHICH MAKES IT 6321 03:46:13,399 --> 03:46:17,136 SOUND LIKE THE SOLUTION IS JUST 6322 03:46:17,136 --> 03:46:18,871 ENGAGE PEOPLE, JUST ENGAGE 6323 03:46:18,871 --> 03:46:21,173 PEOPLE, SPEAKING ABOUT MESSY 6324 03:46:21,173 --> 03:46:22,842 PART, THAT'S REALLY HARD WHEN 6325 03:46:22,842 --> 03:46:25,811 YOU'RE TRYING TO BRING ON 6326 03:46:25,811 --> 03:46:27,947 COMMUNITIES THAT HAVE BEEN 6327 03:46:27,947 --> 03:46:29,415 DISENFRANCHISED, AND WE TALKED 6328 03:46:29,415 --> 03:46:31,450 ABOUT TRUST BUILDING, WE NEED TO 6329 03:46:31,450 --> 03:46:37,990 ENGAGE PEOPLE THAT HAVE 6330 03:46:37,990 --> 03:46:41,794 DISTRUST, NOT MISTRUST, TO WORK 6331 03:46:41,794 --> 03:46:42,628 WITH, WHICH INSTITUTIONS WE'RE 6332 03:46:42,628 --> 03:46:43,062 REPRESENTING. 6333 03:46:43,062 --> 03:46:45,798 THAT HAS TO BE FACTORED INTO THE 6334 03:46:45,798 --> 03:46:49,835 MESSINESS, HOW CHALLENGING THIS 6335 03:46:49,835 --> 03:46:51,270 CAN BE, TIMELINE, NOT TO SAY 6336 03:46:51,270 --> 03:46:55,274 IT'S NOT WORTH IT OR ISN'T 6337 03:46:55,274 --> 03:46:57,510 POSSIBLE, YEAH, WHEN YOU ARE 6338 03:46:57,510 --> 03:46:58,844 TALKING ABOUT MESSINESS, YEAH, 6339 03:46:58,844 --> 03:47:00,479 WE'RE MAKING IT SOUND TOO EASY, 6340 03:47:00,479 --> 03:47:02,748 THAT PART, BRINGING ON THOSE 6341 03:47:02,748 --> 03:47:04,216 PARTNERS SHOULD BE A CHALLENGE, 6342 03:47:04,216 --> 03:47:05,618 PERHAPS IF IT'S NOT, WE MIGHT 6343 03:47:05,618 --> 03:47:09,155 NOT BE DOING IT RIGHT. 6344 03:47:09,155 --> 03:47:14,493 >> MAY I JUST ALSO OFFER A 6345 03:47:14,493 --> 03:47:19,632 COUNTER TO EARLIER REMARKS TO 6346 03:47:19,632 --> 03:47:22,034 ALLAY ANXIETY, THE MESSINESS, 6347 03:47:22,034 --> 03:47:24,570 CHALLENGES, TIME AND RESOURCE 6348 03:47:24,570 --> 03:47:26,772 NEEDS ARE WELL AND TRUE BUT I 6349 03:47:26,772 --> 03:47:29,942 WOULD ALSO LIKE TO PROVIDE A 6350 03:47:29,942 --> 03:47:33,212 TESTIMONY THAT IT CAN BE FUN, 6351 03:47:33,212 --> 03:47:34,113 RIGHT? 6352 03:47:34,113 --> 03:47:36,849 IF IT WORKS, ENGAGING WITH LGBTQ 6353 03:47:36,849 --> 03:47:38,384 YOUTH INTERNS THIS PAST SUMMER, 6354 03:47:38,384 --> 03:47:40,453 I LEARNED SO MUCH JUST BY 6355 03:47:40,453 --> 03:47:42,321 INTERACTING WITH THEM, HAD SO 6356 03:47:42,321 --> 03:47:45,291 MUCH CREATIVITY, SO MUCH ACCESS 6357 03:47:45,291 --> 03:47:47,360 TO PEERS I WOULD NOT HAVE NOT 6358 03:47:47,360 --> 03:47:49,629 BEING A TEENAGER MYSELF ANYMORE, 6359 03:47:49,629 --> 03:47:51,931 THEY WERE REALLY SUCH A DELIGHT 6360 03:47:51,931 --> 03:47:53,699 TO COLLABORATE WITH, PARTNER 6361 03:47:53,699 --> 03:47:56,402 WITH, AND THEY BROUGHT IN SO 6362 03:47:56,402 --> 03:47:58,838 MUCH ENERGY INTO THE PROJECT 6363 03:47:58,838 --> 03:48:01,007 THAT WOULD NOT HAVE BEEN 6364 03:48:01,007 --> 03:48:02,541 POSSIBLE IF THIS PROJECT WAS 6365 03:48:02,541 --> 03:48:04,510 MORE OF A TOP-DOWN TRADITIONAL 6366 03:48:04,510 --> 03:48:07,246 LINEAR APPROACH WITHOUT ALL OF 6367 03:48:07,246 --> 03:48:09,782 THE MESSINESS AND ALL OF THE 6368 03:48:09,782 --> 03:48:12,184 CHALLENGES, SO I JUST WANT TO 6369 03:48:12,184 --> 03:48:13,152 PROVIDE THIS EXAMPLE TO 6370 03:48:13,152 --> 03:48:17,623 ENCOURAGE OTHERS ON THIS CALL TO 6371 03:48:17,623 --> 03:48:20,493 SEEK THOSE PARTNERSHIPS BECAUSE 6372 03:48:20,493 --> 03:48:23,763 IF IT WORKS, THEN IT'S PRETTY 6373 03:48:23,763 --> 03:48:23,996 MAGICAL. 6374 03:48:23,996 --> 03:48:25,197 >> I AGREE WITH ANDY ON THE 6375 03:48:25,197 --> 03:48:25,931 MAGIC PART. 6376 03:48:25,931 --> 03:48:28,567 I FELT THE SAME WAY WITH OUR 6377 03:48:28,567 --> 03:48:29,802 TELEMUNDO ALASKA PROJECT, 6378 03:48:29,802 --> 03:48:32,304 HEARING ALL THIS MISINFORMATION 6379 03:48:32,304 --> 03:48:32,972 IN OUR SPANISH-SPEAKING 6380 03:48:32,972 --> 03:48:33,939 COMMUNITIES, AND WE NEEDED TO 6381 03:48:33,939 --> 03:48:36,008 FIND A WAY TO BE ABLE TO REACH 6382 03:48:36,008 --> 03:48:38,878 AS MANY PEOPLE AS POSSIBLE. 6383 03:48:38,878 --> 03:48:42,281 AND SO WE REALLY HIGHLIGHTED THE 6384 03:48:42,281 --> 03:48:44,316 WORK OF FOUR SPANISH-SPEAKING 6385 03:48:44,316 --> 03:48:45,051 PHYSICIANS, ONE EPIDEMIOLOGIST 6386 03:48:45,051 --> 03:48:46,886 AS WELL, TO BE ABLE TO COUNTER 6387 03:48:46,886 --> 03:48:48,087 SOME OF THAT MISINFORMATION THAT 6388 03:48:48,087 --> 03:48:49,321 WAS HAPPENING IN REAL TIME BUT 6389 03:48:49,321 --> 03:48:51,123 WE HAD TO DO A VIDEO PRODUCTION 6390 03:48:51,123 --> 03:48:53,426 FOR THAT. 6391 03:48:53,426 --> 03:48:54,994 IT WAS A 30-MINUTE VIDEO 6392 03:48:54,994 --> 03:48:56,395 PRODUCTION PIECE, ALL IN 6393 03:48:56,395 --> 03:48:59,031 SPANISH, AND WE PUT IT TOGETHER 6394 03:48:59,031 --> 03:49:01,701 KIND OF LAST MINUTE BUT I AGREE 6395 03:49:01,701 --> 03:49:05,504 ABOUT THE MAGICAL PART. 6396 03:49:05,504 --> 03:49:06,605 WE ESTABLISHED DEEPER TIES IN 6397 03:49:06,605 --> 03:49:07,807 THE COMMUNITY, BUILT TRUST AND 6398 03:49:07,807 --> 03:49:09,809 GET THE NECESSARY INFORMATION 6399 03:49:09,809 --> 03:49:10,242 OUT THERE. 6400 03:49:10,242 --> 03:49:12,945 >> I THINK IT'S ALSO A GREAT 6401 03:49:12,945 --> 03:49:15,214 REMINDER TOO OF THE DIFFERENCE 6402 03:49:15,214 --> 03:49:17,750 OF, YOU KNOW, TRUE BIDIRECTIONAL 6403 03:49:17,750 --> 03:49:18,084 COMMUNICATION. 6404 03:49:18,084 --> 03:49:21,153 COULD YOU HAVE A SUCCESSFUL 6405 03:49:21,153 --> 03:49:23,556 DISSEMINATION EFFORT WITHOUT IT 6406 03:49:23,556 --> 03:49:26,726 REALLY BEING BIDIRECTIONAL. 6407 03:49:26,726 --> 03:49:31,664 YOU KNOW IT'S NOT THE SAME AS 6408 03:49:31,664 --> 03:49:32,932 ENGAGING AND INFLUENCER TO GET 6409 03:49:32,932 --> 03:49:35,935 MORE TEAM TO LISTEN TO YOU. 6410 03:49:35,935 --> 03:49:37,369 IT'S REMEMBERING THE LISTENING 6411 03:49:37,369 --> 03:49:39,338 PIECE WHICH IS REALLY IMPORTANT 6412 03:49:39,338 --> 03:49:48,781 IN OUR ROLE AS COMMUNICATORS. 6413 03:49:48,781 --> 03:49:50,616 ANOTHER EXAMPLE OF SOMEONE WHO 6414 03:49:50,616 --> 03:49:52,818 WENT VIRAL TRYING TO REACH OUR 6415 03:49:52,818 --> 03:49:54,220 CONSERVATIVE COMMUNITIES TO BE 6416 03:49:54,220 --> 03:49:57,189 ABLE TO TALK ABOUT THE VACCINE 6417 03:49:57,189 --> 03:49:59,258 AND SOME CONCERNS HAPPENING WITH 6418 03:49:59,258 --> 03:50:01,460 THE MESSAGING AND WITH THE 6419 03:50:01,460 --> 03:50:02,461 VACCINE ITSELF. 6420 03:50:02,461 --> 03:50:04,430 AND I MENTIONED THAT WE WERE 6421 03:50:04,430 --> 03:50:05,865 DEVELOPING AND HAD FOCUS GROUPS 6422 03:50:05,865 --> 03:50:07,933 AND WERE PUTTING TOGETHER 6423 03:50:07,933 --> 03:50:12,538 CREATIVE ASSETS, BUT IT WASN'T 6424 03:50:12,538 --> 03:50:13,405 UNTIL THAT ACCIDENTALLY WENT 6425 03:50:13,405 --> 03:50:15,341 VIRAL DID WE REALLY GET THE 6426 03:50:15,341 --> 03:50:23,015 FEEDBACK WE NEEDED FROM THAT 6427 03:50:23,015 --> 03:50:23,916 SPECIFIC COMMUNITY. 6428 03:50:23,916 --> 03:50:25,451 IT WAS REWARDING AND OPENED THE 6429 03:50:25,451 --> 03:50:27,219 DOOR FOR COMMUNICATION. 6430 03:50:27,219 --> 03:50:28,220 I WRITTEN ON THE CONSERVATIVE 6431 03:50:28,220 --> 03:50:31,056 BOOK THIS IS THE PROCESS OF 6432 03:50:31,056 --> 03:50:32,024 LISTENING TO COMMUNITIES, 6433 03:50:32,024 --> 03:50:33,359 FIGURING OUT CONCERNS, TALKING 6434 03:50:33,359 --> 03:50:35,227 ABOUT WHAT SOME CONCERNS ARE TO 6435 03:50:35,227 --> 03:50:36,762 ADDRESS THAT TOGETHER. 6436 03:50:36,762 --> 03:50:39,932 AND THIS WAS PART OF THE 6437 03:50:39,932 --> 03:50:40,466 COMMUNICATIONS PROCESS OF 6438 03:50:40,466 --> 03:50:42,535 GETTING THE MESSAGE OUT THERE. 6439 03:50:42,535 --> 03:50:44,170 AND SO SOMEBODY HAD READ WHAT I 6440 03:50:44,170 --> 03:50:46,605 HAD WRITTEN ON THE CONSERVATIVE 6441 03:50:46,605 --> 03:50:48,774 BLOG TALKING ABOUT THE MESSAGING 6442 03:50:48,774 --> 03:50:51,076 THAT WENT VIRAL, AND WHAT ARE 6443 03:50:51,076 --> 03:50:52,478 SOME MISCONCEPTIONS WITH THE 6444 03:50:52,478 --> 03:50:53,612 VIRAL MESSAGING. 6445 03:50:53,612 --> 03:50:55,581 AND THAT PERSON E-MAILED ME BACK 6446 03:50:55,581 --> 03:50:57,783 AND SAID THANK YOU FOR YOUR 6447 03:50:57,783 --> 03:50:59,185 EFFORTS ON THESE LINES. 6448 03:50:59,185 --> 03:51:00,920 I THINK IT'S IMPORTANT THAT WE 6449 03:51:00,920 --> 03:51:03,656 REALLY DO TALK TO EACH OTHER 6450 03:51:03,656 --> 03:51:05,224 VERSUS SHOUTING AT EACH OTHER. 6451 03:51:05,224 --> 03:51:08,928 AND I THINK THAT WAS A REALLY 6452 03:51:08,928 --> 03:51:09,662 IMPORTANT FEEDBACK THAT WE 6453 03:51:09,662 --> 03:51:11,664 RECEIVED AND WE CONTINUE TO MOVE 6454 03:51:11,664 --> 03:51:13,332 FORWARD AGAIN WITH EMPATHY AND 6455 03:51:13,332 --> 03:51:14,967 THE NOTION OF DISCUSSION AND 6456 03:51:14,967 --> 03:51:16,168 REALLY TRULY LISTENING TO EACH 6457 03:51:16,168 --> 03:51:23,742 OTHER. 6458 03:51:23,742 --> 03:51:25,377 >> I COULD LISTEN TO THE FOUR OF 6459 03:51:25,377 --> 03:51:27,446 YOU TALK ALL DAY. 6460 03:51:27,446 --> 03:51:29,114 THIS HAS BEEN AN ENGAGING 6461 03:51:29,114 --> 03:51:30,282 DISCUSSION THIS AFTERNOON. 6462 03:51:30,282 --> 03:51:33,886 I DON'T SEE ANY QUESTIONS IN THE 6463 03:51:33,886 --> 03:51:34,153 Q&A. 6464 03:51:34,153 --> 03:51:36,722 I WANT TO ENCOURAGE THE AUDIENCE 6465 03:51:36,722 --> 03:51:38,257 TO DROP THEIR QUESTIONS THERE 6466 03:51:38,257 --> 03:51:39,892 FOR THIS PANEL. 6467 03:51:39,892 --> 03:51:42,628 WE HAVE ABOUT SIX MINUTES 6468 03:51:42,628 --> 03:51:45,364 REMAINING TO RESPOND TO THOSE 6469 03:51:45,364 --> 03:51:46,932 QUESTIONS. 6470 03:51:46,932 --> 03:51:49,301 BUT IN THE MEANTIME, I WOULD BE 6471 03:51:49,301 --> 03:51:51,804 HAPPY JUST TO POSE A QUESTION TO 6472 03:51:51,804 --> 03:51:53,339 ALL OF YOU. 6473 03:51:53,339 --> 03:51:58,577 WHAT ARE THE PROCESS AND OUTCOME 6474 03:51:58,577 --> 03:52:00,813 MEASURES OF CONDUCTING 6475 03:52:00,813 --> 03:52:01,347 BIDIRECTIONAL INFORMATION 6476 03:52:01,347 --> 03:52:03,616 DISSEMINATION? 6477 03:52:03,616 --> 03:52:05,918 6478 03:52:05,918 --> 03:52:08,587 ANYONE CAN COME OFF MUTE AND 6479 03:52:08,587 --> 03:52:17,429 RESPOND IF YOU'D LIKE. 6480 03:52:17,429 --> 03:52:19,932 6481 03:52:19,932 --> 03:52:20,266 NO TAKERS? 6482 03:52:20,266 --> 03:52:23,769 >> I WAS GOING TO LET MY MORE 6483 03:52:23,769 --> 03:52:24,870 ACADEMIC COLLEAGUES TACKLE THAT 6484 03:52:24,870 --> 03:52:26,605 ONE BUT I WILL JUST NOTE THAT, 6485 03:52:26,605 --> 03:52:29,341 YOU KNOW, ONE OF THE THINGS WE 6486 03:52:29,341 --> 03:52:32,845 FOUND TO BE REALLY SUCCESSFUL AT 6487 03:52:32,845 --> 03:52:33,846 COMMUNICATING HEALTH IS DEFINING 6488 03:52:33,846 --> 03:52:37,016 SOME OF THE OUTCOMES THAT WE 6489 03:52:37,016 --> 03:52:39,551 WANT AT THE BEGINNING IN TERMS 6490 03:52:39,551 --> 03:52:41,287 OF WHAT QUALITIES WOULD THAT 6491 03:52:41,287 --> 03:52:43,923 COMMUNICATION HAVE, SO WE TRY TO 6492 03:52:43,923 --> 03:52:46,492 GET ALIGNMENT WITH OUR CLIENTS. 6493 03:52:46,492 --> 03:52:48,193 WE WANT THIS TO BE 6494 03:52:48,193 --> 03:52:48,727 UNDERSTANDABLE, EASY TO 6495 03:52:48,727 --> 03:52:50,129 UNDERSTAND AND CLEAR. 6496 03:52:50,129 --> 03:52:52,665 WE WANT IT TO BE RELATABLE. 6497 03:52:52,665 --> 03:52:58,103 WE WANT IT TO BE INCLUSIVE, AND 6498 03:52:58,103 --> 03:52:59,872 BY DEFINING THOSE OUTCOMES AND 6499 03:52:59,872 --> 03:53:03,609 METRICS IN THAT WAY WE THEN 6500 03:53:03,609 --> 03:53:07,646 FILLED IN THE CO-CREATION 6501 03:53:07,646 --> 03:53:09,648 PROCESS AND ITERATIVE PROCESS. 6502 03:53:09,648 --> 03:53:12,051 THE ONLY PERSON THAT CAN TELL US 6503 03:53:12,051 --> 03:53:13,352 THE COMMUNICATION PRODUCT IS 6504 03:53:13,352 --> 03:53:15,988 EASY TO UNDERSTAND OR RELATABLE 6505 03:53:15,988 --> 03:53:17,756 IS PRIORITY AUDIENCES SO IT'S A 6506 03:53:17,756 --> 03:53:19,925 NICE TOOL WE USE BY DOING THAT 6507 03:53:19,925 --> 03:53:22,428 PIECE UP FRONT, THEN WE KNOW WE 6508 03:53:22,428 --> 03:53:24,863 BUILT IN CHECKS AND BALANCES FOR 6509 03:53:24,863 --> 03:53:26,732 OURSELVES TO HOLD OURSELVES AND 6510 03:53:26,732 --> 03:53:28,133 CLIENTS ACCOUNTABLE, AND IT'S 6511 03:53:28,133 --> 03:53:31,403 BEEN A REALLY NICE TOOL TO DO 6512 03:53:31,403 --> 03:53:33,605 ALIGNMENT AT THE GET-GO OF A 6513 03:53:33,605 --> 03:53:33,839 PROJECT. 6514 03:53:33,839 --> 03:53:37,977 >> HOW DO YOU GET CONSENSUS FROM 6515 03:53:37,977 --> 03:53:39,311 YOUR CLIENTS, STACY? 6516 03:53:39,311 --> 03:53:42,047 I IMAGINE YOU BEING AN EXPERT IN 6517 03:53:42,047 --> 03:53:43,248 HEALTH LITERACY, YOU AND YOUR 6518 03:53:43,248 --> 03:53:44,883 TEAM MAY HAVE ONE VIEW ON WHAT 6519 03:53:44,883 --> 03:53:47,319 THE OUTCOME SHOULD BE BUT YOUR 6520 03:53:47,319 --> 03:53:50,723 CLIENTS MAY HAVE A DIFFERENT 6521 03:53:50,723 --> 03:53:51,657 VIEW, FOR DIFFERENT REASONS. 6522 03:53:51,657 --> 03:53:52,891 >> IT'S TRUE, YEAH. 6523 03:53:52,891 --> 03:53:55,427 THAT CAN BE A REAL CHALLENGE. 6524 03:53:55,427 --> 03:53:58,030 ALSO, YOU KNOW, OFTENTIMES A 6525 03:53:58,030 --> 03:54:01,967 CLIENT WILL TELL US IT MAY BE 6526 03:54:01,967 --> 03:54:02,901 VERY UNDERSTANDABLE TO THEM, BUT 6527 03:54:02,901 --> 03:54:05,704 THAT'S NOT GOING TO BE THE SAME 6528 03:54:05,704 --> 03:54:07,339 AS BEING UNDERSTANDABLE, 6529 03:54:07,339 --> 03:54:08,107 RELATABLE, TO THEIR PRIORITY 6530 03:54:08,107 --> 03:54:08,807 AUDIENCE. 6531 03:54:08,807 --> 03:54:10,609 ONE OF THE BEST TOOLS WE HAVE IN 6532 03:54:10,609 --> 03:54:12,811 TERMS OF GETTING ALIGNMENT WITH 6533 03:54:12,811 --> 03:54:15,514 CLIENTS IS HAVING THEM ENGAGE IN 6534 03:54:15,514 --> 03:54:17,282 THAT PROCESS, YOU KNOW, WHAT JOY 6535 03:54:17,282 --> 03:54:19,585 AND ANDY AND SEEMA HAVE BEEN 6536 03:54:19,585 --> 03:54:20,886 TALKING ABOUT, HAVING A CLIENT 6537 03:54:20,886 --> 03:54:24,189 LISTEN IN TO THE FORMATIVE 6538 03:54:24,189 --> 03:54:25,491 RESEARCH SESSION OR USABILITY 6539 03:54:25,491 --> 03:54:27,126 SESSION WHEN SOMEONE'S LOOKING 6540 03:54:27,126 --> 03:54:28,961 AT SOME INFORMATION ONLINE AND 6541 03:54:28,961 --> 03:54:31,964 HAVING TROUBLE UNDERSTANDING IT 6542 03:54:31,964 --> 03:54:34,266 IS OFTEN THE MOST POWERFUL TOOL 6543 03:54:34,266 --> 03:54:36,235 BECAUSE IT IS -- ONCE YOU KNOW 6544 03:54:36,235 --> 03:54:38,103 SOMETHING, IT'S REALLY HARD TO 6545 03:54:38,103 --> 03:54:40,172 IMAGINE THAT SOMEBODY ELSE 6546 03:54:40,172 --> 03:54:44,009 DOESN'T KNOW THAT SAME THING. 6547 03:54:44,009 --> 03:54:45,444 UNTIL YOU WATCH SOMEBODY 6548 03:54:45,444 --> 03:54:47,179 STRUGGLE WITH THAT INFORMATION, 6549 03:54:47,179 --> 03:54:50,616 AND IT'S REALLY EYE OPENING. 6550 03:54:50,616 --> 03:54:51,583 >> THANK YOU, STACY. 6551 03:54:51,583 --> 03:54:54,453 AND YOU KNOW, WE HAVE A FEW 6552 03:54:54,453 --> 03:54:54,887 MINUTES REMAINING. 6553 03:54:54,887 --> 03:54:56,922 I'D LIKE TO USE THE LAST THREE 6554 03:54:56,922 --> 03:54:59,525 MINUTES TO GIVE EACH OF OF YOU 6555 03:54:59,525 --> 03:55:01,527 AN OPPORTUNITY TO GIVE BRIEF 6556 03:55:01,527 --> 03:55:03,695 CLOSING REMARKS. 6557 03:55:03,695 --> 03:55:07,232 WHY DON'T WE START WITH JOY. 6558 03:55:07,232 --> 03:55:08,867 >> I WANT TO THANK YOU FOR THE 6559 03:55:08,867 --> 03:55:11,270 OPPORTUNITY TO BE ABLE TO TALK 6560 03:55:11,270 --> 03:55:12,738 ABOUT OUR PROJECT AND DIFFERENT 6561 03:55:12,738 --> 03:55:14,440 WORK WE'RE DOING HERE IN ALASKA. 6562 03:55:14,440 --> 03:55:16,108 BUT I THINK THE MAIN THING I 6563 03:55:16,108 --> 03:55:19,378 WANT TO SAY IS THAT PUBLIC 6564 03:55:19,378 --> 03:55:22,081 HEALTH, HEALTH CARE, STRATEGIC 6565 03:55:22,081 --> 03:55:22,614 COMMUNICATIONS, MARKETING 6566 03:55:22,614 --> 03:55:25,484 COMMUNICATION, WE ALL NEED EACH 6567 03:55:25,484 --> 03:55:25,918 OTHER. 6568 03:55:25,918 --> 03:55:27,352 WE FOUND IN THE PANDEMIC 6569 03:55:27,352 --> 03:55:29,321 COMMUNICATION CAN BE A VERY 6570 03:55:29,321 --> 03:55:29,855 POWERFUL INTERVENTION. 6571 03:55:29,855 --> 03:55:32,157 AND SO I THINK WE NEED TO 6572 03:55:32,157 --> 03:55:33,625 CONTINUE TO WORK ON BUILDING 6573 03:55:33,625 --> 03:55:35,127 THOSE RELATIONSHIPS AND THOSE 6574 03:55:35,127 --> 03:55:38,263 TIES WITH EACH OTHER, WITH OUR 6575 03:55:38,263 --> 03:55:39,264 COMMUNITIES. 6576 03:55:39,264 --> 03:55:41,366 AND REALLY FOCUS IN ON THE 6577 03:55:41,366 --> 03:55:42,568 LISTENING PART. 6578 03:55:42,568 --> 03:55:43,735 THAT PART IS REALLY IMPORTANT 6579 03:55:43,735 --> 03:55:46,405 BECAUSE WE CAN DO THAT EVEN 6580 03:55:46,405 --> 03:55:48,474 BEFORE ANY CAMPAIGN BEGINS. 6581 03:55:48,474 --> 03:55:50,342 AND REALLY ESTABLISHING THE 6582 03:55:50,342 --> 03:55:52,845 NOTIONS OF TRUST WITHIN OUR 6583 03:55:52,845 --> 03:55:53,712 COMMUNITIES BECAUSE PEOPLE DON'T 6584 03:55:53,712 --> 03:55:55,814 WANT TO LISTEN TO PEOPLE THAT 6585 03:55:55,814 --> 03:55:56,682 THEY DON'T TRUST. 6586 03:55:56,682 --> 03:55:59,084 AS WE KNOW FROM THESE 6587 03:55:59,084 --> 03:56:01,386 IDEOLOGICAL SILOS THAT HAVE COME 6588 03:56:01,386 --> 03:56:03,589 UP, WE REALLY NEED TO LISTEN TO 6589 03:56:03,589 --> 03:56:06,425 EACH OTHER AND SEE EACH OTHER IN 6590 03:56:06,425 --> 03:56:08,494 TERMS OF HUMANITY VERSUS THE 6591 03:56:08,494 --> 03:56:09,695 SEPARATE AND DIFFERENT GROUPS 6592 03:56:09,695 --> 03:56:11,897 THAT AS WE KNOW ESPECIALLY IF 6593 03:56:11,897 --> 03:56:13,098 WE'RE IN DIFFERENT INFORMATION 6594 03:56:13,098 --> 03:56:14,933 SPACES THAT CAN REALLY PIT US 6595 03:56:14,933 --> 03:56:16,034 AGAINST EACH OTHER. 6596 03:56:16,034 --> 03:56:17,703 AND SO MOVING FORWARD I'D REALLY 6597 03:56:17,703 --> 03:56:19,438 LIKE MORE OF THAT AND TO SEE 6598 03:56:19,438 --> 03:56:20,873 MORE OF THAT, REALLY TRULY 6599 03:56:20,873 --> 03:56:22,841 LISTENING TO EACH OTHER AND 6600 03:56:22,841 --> 03:56:23,408 MOVING FORWARD TOGETHER. 6601 03:56:23,408 --> 03:56:27,779 THANK YOU. 6602 03:56:27,779 --> 03:56:29,214 >> HOW ABOUT SEEMA? 6603 03:56:29,214 --> 03:56:31,617 >> JOY MENTIONED SILOS. 6604 03:56:31,617 --> 03:56:33,018 IDEOLOGICAL SILOS, MADE ME THINK 6605 03:56:33,018 --> 03:56:34,319 ABOUT ACADEMIC SILOS AND HOW ONE 6606 03:56:34,319 --> 03:56:36,955 OF THE CHALLENGES TO THIS WORK 6607 03:56:36,955 --> 03:56:39,892 CAN BE I THINK NECESSARILY IT 6608 03:56:39,892 --> 03:56:42,094 DOES WELL AND IS OPTIMAL WHEN 6609 03:56:42,094 --> 03:56:44,296 WE'RE DOING IT WITH 6610 03:56:44,296 --> 03:56:45,464 MULTI-DISCIPLINARY TEAMS. 6611 03:56:45,464 --> 03:56:47,366 ANOTHER CHALLENGE, WE LOVE 6612 03:56:47,366 --> 03:56:49,434 CHALLENGES, CHALLENGES ARE FUN, 6613 03:56:49,434 --> 03:56:51,503 BUT BUILDING THOSE BRIDGES 6614 03:56:51,503 --> 03:56:53,705 ACROSS EXPERTISE, ACROSS 6615 03:56:53,705 --> 03:56:56,008 DISCIPLINES, ACROSS DEPARTMENTS, 6616 03:56:56,008 --> 03:56:57,109 I THINK AN INTERCOMMUNITY CORE 6617 03:56:57,109 --> 03:56:59,511 IS ONE OF THOSE FUN CHALLENGES 6618 03:56:59,511 --> 03:57:00,746 TO EMBRACE, WHEN THAT HAPPENS, 6619 03:57:00,746 --> 03:57:02,347 WELL, I THINK THAT'S WHEN I SEE 6620 03:57:02,347 --> 03:57:03,782 SOME OF THE BEST WORK HAPPEN IN 6621 03:57:03,782 --> 03:57:07,953 THIS FIELD. 6622 03:57:07,953 --> 03:57:08,220 THANK YOU. 6623 03:57:08,220 --> 03:57:11,456 >> STACY? 6624 03:57:11,456 --> 03:57:15,160 >> I'D LIKE TO MAKE A PLUG FOR 6625 03:57:15,160 --> 03:57:17,663 MORE INVESTMENT IN COMMUNICATION 6626 03:57:17,663 --> 03:57:19,765 SCIENCE AND RESEARCH. 6627 03:57:19,765 --> 03:57:23,268 I THINK NOBODY WANTS TO SAY THAT 6628 03:57:23,268 --> 03:57:26,438 WE DON'T KNOW, THERE IS A ROBUST 6629 03:57:26,438 --> 03:57:28,774 SCIENCE BASIS FOR EVERYTHING WE 6630 03:57:28,774 --> 03:57:31,843 DO AND AT THE SAME TIME SO MANY 6631 03:57:31,843 --> 03:57:34,046 GAPS IN OUR UNDERSTANDING AND IN 6632 03:57:34,046 --> 03:57:36,315 CONNECTING THE DOTS AND I THINK 6633 03:57:36,315 --> 03:57:37,649 THERE'S SUCH OPPORTUNITY TO 6634 03:57:37,649 --> 03:57:38,517 INVEST IN THINGS LIKE 6635 03:57:38,517 --> 03:57:40,085 COMMUNICATION SURVEILLANCE SO WE 6636 03:57:40,085 --> 03:57:42,721 CAN UNDERSTAND HOW MESSAGES ARE 6637 03:57:42,721 --> 03:57:44,256 SPREADING ON SOCIAL MEDIA, HOW 6638 03:57:44,256 --> 03:57:45,357 PEOPLE ARE SHARING MESSAGES, 6639 03:57:45,357 --> 03:57:47,426 WHAT'S THE ROLE OF SOURCE 6640 03:57:47,426 --> 03:57:48,961 CREDIBILITY, I THINK THERE'S SO 6641 03:57:48,961 --> 03:57:50,829 MUCH RIGHT NOW, IT'S SUCH AN 6642 03:57:50,829 --> 03:57:52,898 IMPORTANT TIME IN OUR FIELD FOR 6643 03:57:52,898 --> 03:57:54,800 US TO REALLY MAKE THE INVESTMENT 6644 03:57:54,800 --> 03:57:58,503 IN THE SCIENCE. 6645 03:57:58,503 --> 03:57:59,671 >> AND ANDY? 6646 03:57:59,671 --> 03:58:04,876 >> SO MY CLOSING REMARKS HAVE TO 6647 03:58:04,876 --> 03:58:07,346 DO WITH MAKING SURE WE EXPRESS 6648 03:58:07,346 --> 03:58:10,616 GRATITUDE AS WELL AS RECOGNITION 6649 03:58:10,616 --> 03:58:12,718 TO OUR PARTNERS. 6650 03:58:12,718 --> 03:58:16,121 WE ARE IN A VERY PRIVILEGED 6651 03:58:16,121 --> 03:58:18,824 SPACE OF BEING ACADEMICS WITH A 6652 03:58:18,824 --> 03:58:21,994 LOT OF RESOURCES AND WE ARE -- 6653 03:58:21,994 --> 03:58:25,731 WE NEED TO BE ABLE TO EXPRESS 6654 03:58:25,731 --> 03:58:26,498 GRATITUDE AND RECOGNIZE THE 6655 03:58:26,498 --> 03:58:28,800 VALUABLE ROLES THAT OUR PARTNERS 6656 03:58:28,800 --> 03:58:34,940 BRING TO THE TABLE WITH THEIR 6657 03:58:34,940 --> 03:58:36,141 EXPERTISE, LIVED EXPERIENCES, 6658 03:58:36,141 --> 03:58:37,676 CREATIVITY, CONNECTIONS AND 6659 03:58:37,676 --> 03:58:39,878 NETWORKS HELPING TO SHAPE 6660 03:58:39,878 --> 03:58:41,847 EFFECTIVE DISSEMINATION SO THIS 6661 03:58:41,847 --> 03:58:45,350 MAY INVOLVE HIGHLIGHTING THEIR 6662 03:58:45,350 --> 03:58:46,451 CONTRIBUTIONS, ACKNOWLEDGING 6663 03:58:46,451 --> 03:58:49,488 THEM IN OUR RESEARCH PRODUCTS, 6664 03:58:49,488 --> 03:58:51,690 AS WELL AS OFFERING AND RETURN, 6665 03:58:51,690 --> 03:58:54,092 THINGS THAT MATTER TO THEM IN 6666 03:58:54,092 --> 03:58:56,928 TERMS OF, SAY, PROFESSIONAL 6667 03:58:56,928 --> 03:58:58,997 DEVELOPMENT, IN TERMS OF 6668 03:58:58,997 --> 03:59:03,835 KNOWLEDGE AND CAPACITY BUILDING, 6669 03:59:03,835 --> 03:59:04,803 SHARING RESOURCES THAT ARE 6670 03:59:04,803 --> 03:59:07,439 WITHIN OUR CONTROL THAT CAN 6671 03:59:07,439 --> 03:59:08,507 BENEFIT ORGANIZATIONS THEY SERVE 6672 03:59:08,507 --> 03:59:11,443 IN OR COMMUNITIES THEY LEAD, 6673 03:59:11,443 --> 03:59:14,212 THOSE ARE WAYS I THINK WE CAN 6674 03:59:14,212 --> 03:59:16,548 SUSTAIN THESE PARTNERSHIPS IN 6675 03:59:16,548 --> 03:59:17,049 THE LONGER TERM. 6676 03:59:17,049 --> 03:59:20,018 >> THANK YOU TO ALL OF OUR 6677 03:59:20,018 --> 03:59:21,486 PANELISTS THIS AFTERNOON. 6678 03:59:21,486 --> 03:59:23,955 AND TO EVERYONE WE'RE GOING TO 6679 03:59:23,955 --> 03:59:25,691 TAKE A BRIEF 10-MINUTE BREAK, 6680 03:59:25,691 --> 03:59:28,226 STRETCH YOUR LEGS, BUT COME BACK 6681 03:59:28,226 --> 03:59:31,496 AT 4:00 FOR OUR CLOSING SESSION 6682 03:59:31,496 --> 03:59:35,867 ON THE FUTURE DIRECTIONS FOR 6683 03:59:35,867 --> 03:59:36,501 COMMUNITY-ENGAGED DISSEMINATION 6684 03:59:36,501 --> 03:59:37,736 RESEARCH TO PROMOTE HEALTH 6685 03:59:37,736 --> 03:59:37,969 EQUITY. 6686 03:59:37,969 --> 03:59:40,505 THIS CLOSING SESSION WILL BE 6687 03:59:40,505 --> 03:59:47,879 MODERATED BY DR. CARA LEWIS OF 6688 03:59:47,879 --> 03:59:49,648 NHLBI, AND DR. SYLVIA CHO OF 6689 03:59:49,648 --> 03:59:49,881 NCI. 6690 03:59:49,881 --> 03:59:51,370 SEE YOU BACK IN TEN MINUTES. 6691 03:59:51,370 --> 03:59:52,905 THANK YOU FOR COMING BACK AND 6692 03:59:52,905 --> 03:59:53,706 JOINING US. 6693 03:59:53,706 --> 03:59:56,575 THIS IS THE LAST PANEL OF THE 6694 03:59:56,575 --> 03:59:57,009 DAY. 6695 03:59:57,009 --> 03:59:59,412 AND I KNOW THAT PROBABLY 6696 03:59:59,412 --> 04:00:01,947 EVERYONE IS FEELING A LITTLE BIT 6697 04:00:01,947 --> 04:00:02,148 TIRED. 6698 04:00:02,148 --> 04:00:05,551 WE'VE HEARD A LOT OF VALUABLE 6699 04:00:05,551 --> 04:00:06,552 PRINCIPLES, LESSONS, REMINDERS 6700 04:00:06,552 --> 04:00:09,155 SO I WILL NOT ATTEMPT TO RECAP 6701 04:00:09,155 --> 04:00:12,658 WHAT WE'VE HEARD OVER THE LAST 6702 04:00:12,658 --> 04:00:15,895 FOUR OR FIVE HOURS EXCEPT TO 6703 04:00:15,895 --> 04:00:18,030 REFLECT BRIEFLY ON A FEW THEMES 6704 04:00:18,030 --> 04:00:21,967 THAT I THINK CONNECT ALL THE 6705 04:00:21,967 --> 04:00:24,804 PANELS AND I'M HONORED TO SERVE 6706 04:00:24,804 --> 04:00:30,609 AS CO-MODERATOR WITH CARA LEWIS 6707 04:00:30,609 --> 04:00:33,045 ON THE STRATEGIC QUESTIONS GOING 6708 04:00:33,045 --> 04:00:33,913 FORWARD. 6709 04:00:33,913 --> 04:00:36,849 AS A HEALTH COMMUNICATIONS 6710 04:00:36,849 --> 04:00:40,152 SCHOLAR AND SOMEONE WHO HAS BEEN 6711 04:00:40,152 --> 04:00:41,454 CULTIVATING PORTFOLIO AT NIH, A 6712 04:00:41,454 --> 04:00:45,825 LOT OF RELATED TOPICS, I HEARD 6713 04:00:45,825 --> 04:00:49,128 THREE THINGS CRITICAL FOR THIS 6714 04:00:49,128 --> 04:00:50,529 DISCUSSION, WHETHER ABOUT 6715 04:00:50,529 --> 04:00:51,731 ENTERING COMMUNITY OR DOING 6716 04:00:51,731 --> 04:00:53,599 DISSEMINATION RESEARCH. 6717 04:00:53,599 --> 04:00:55,468 I HEARD THAT TIMING REALLY 6718 04:00:55,468 --> 04:00:55,801 MATTERS. 6719 04:00:55,801 --> 04:00:57,703 WE CANNOT THINK ABOUT A SEQUENCE 6720 04:00:57,703 --> 04:01:05,311 OF DOING ALL THE GOOD WORK AND 6721 04:01:05,311 --> 04:01:07,847 THEN FINAL ENDPOINT BEING 6722 04:01:07,847 --> 04:01:08,447 DISSEMINATING INFORMATION OR 6723 04:01:08,447 --> 04:01:10,249 THINK ABOUT DISSEMINATION FROM 6724 04:01:10,249 --> 04:01:12,852 THE GET-GO OF ANY RESEARCH 6725 04:01:12,852 --> 04:01:14,720 PROGRAM AND DESIGN AND 6726 04:01:14,720 --> 04:01:15,054 MEASUREMENT. 6727 04:01:15,054 --> 04:01:17,256 NUMBER TWO I HEAR IS 6728 04:01:17,256 --> 04:01:17,623 DIRECTIONALITY. 6729 04:01:17,623 --> 04:01:20,659 WE REALLY HAVE TO THINK ABOUT 6730 04:01:20,659 --> 04:01:22,161 BIDIRECTIONAL AND ALSO THAT 6731 04:01:22,161 --> 04:01:24,563 MEANS THAT WE TRULY THINK ABOUT 6732 04:01:24,563 --> 04:01:26,866 LISTENING AND DOING A BOTTOM-UP 6733 04:01:26,866 --> 04:01:29,635 APPROACH AND THAT COMES WITH 6734 04:01:29,635 --> 04:01:30,469 HUMILITY AND BEING TRANSPARENT 6735 04:01:30,469 --> 04:01:34,340 OF THE GOALS AND INTENTIONS OF 6736 04:01:34,340 --> 04:01:42,748 OUR PROGRAM OR COMMUNICATION 6737 04:01:42,748 --> 04:01:44,150 PROGRAM OR SERVICES. 6738 04:01:44,150 --> 04:01:46,485 RELATIONSHIP MATTERS. 6739 04:01:46,485 --> 04:01:49,422 HOW DO WE CULTIVATE SUSTAINED 6740 04:01:49,422 --> 04:01:50,523 RELATIONSHIPS, BUILDING TRUST, 6741 04:01:50,523 --> 04:01:52,491 TRUSTWORTHINESS, ALIGNING GOALS 6742 04:01:52,491 --> 04:01:54,794 AND INCENTIVES. 6743 04:01:54,794 --> 04:02:05,337 SO THE QUESTION, AND CARS IT UP 6744 04:02:06,005 --> 04:02:07,907 NICELY, DISSEMINATION RESEARCH 6745 04:02:07,907 --> 04:02:09,775 THAT ALSO FOLLOWS PRINCIPLES OF 6746 04:02:09,775 --> 04:02:10,976 COMMUNITY ENGAGE AND CENTERING 6747 04:02:10,976 --> 04:02:14,046 THE COMMUNITY AS A KEY 6748 04:02:14,046 --> 04:02:14,313 PRINCIPLE. 6749 04:02:14,313 --> 04:02:18,184 HOW DO WE AT THIS JUNCTURE IN 6750 04:02:18,184 --> 04:02:24,423 TIME WITH SO MANY -- WHETHER 6751 04:02:24,423 --> 04:02:25,758 MEDIA SILOS, A SYSTEM THAT'S 6752 04:02:25,758 --> 04:02:29,228 POLARIZED, A LOT OF EMOTIONS, 6753 04:02:29,228 --> 04:02:31,664 HEIGHTENED EMOTIONS, AND 6754 04:02:31,664 --> 04:02:32,965 MISINFORMATION BEING SPREAD AND 6755 04:02:32,965 --> 04:02:34,700 PEOPLE NOT BEING ABLE TO LISTEN 6756 04:02:34,700 --> 04:02:38,871 TO AND TALK TO ONE ANOTHER, HOW 6757 04:02:38,871 --> 04:02:40,840 DO WE PRIORITIZE THIS TYPE OF 6758 04:02:40,840 --> 04:02:43,576 WORK, SUPPORT THIS KIND OF WORK, 6759 04:02:43,576 --> 04:02:44,677 SUSTAIN IT. 6760 04:02:44,677 --> 04:02:49,148 SO HOW CAN WE NOT ONLY DO THAT 6761 04:02:49,148 --> 04:02:51,016 BUT ALSO ANTICIPATE WAYS TO 6762 04:02:51,016 --> 04:02:57,490 CONTINUE THIS WORK AND PREVENT 6763 04:02:57,490 --> 04:02:58,357 UNINTENDED CONSEQUENCES. 6764 04:02:58,357 --> 04:03:03,829 THOSE ARE MY THOUGHTS, I INVITE 6765 04:03:03,829 --> 04:03:06,899 MY CO-MODERATOR TO OPEN UP FOR 6766 04:03:06,899 --> 04:03:07,299 PANEL DECISIONS. 6767 04:03:07,299 --> 04:03:11,504 >> I'M DELIGHTED TO JOIN YOU AS 6768 04:03:11,504 --> 04:03:13,138 CO-MODERATOR FOR THE FUTURE 6769 04:03:13,138 --> 04:03:14,206 DIRECTIONS FOR COMMUNITY ENGAGED 6770 04:03:14,206 --> 04:03:15,007 DISSEMINATION RESEARCH FOR 6771 04:03:15,007 --> 04:03:15,774 HEALTH EQUITY. 6772 04:03:15,774 --> 04:03:17,710 I WANT TO INVITE OUR PANELISTS 6773 04:03:17,710 --> 04:03:19,178 TO COME ON VIDEO NOW AND WHAT 6774 04:03:19,178 --> 04:03:21,447 I'LL ASK IS THAT EACH OF YOU 6775 04:03:21,447 --> 04:03:23,449 INTRODUCE YOURSELF AS YOU BEGIN 6776 04:03:23,449 --> 04:03:26,819 TO RESPOND TO THE FIRST 6777 04:03:26,819 --> 04:03:27,186 QUESTION. 6778 04:03:27,186 --> 04:03:31,190 AND SO I SEE LEEZA, JULIET, 6779 04:03:31,190 --> 04:03:33,659 RACHEL, AND I HOPE CRYSTAL IS 6780 04:03:33,659 --> 04:03:34,927 WITH US. 6781 04:03:34,927 --> 04:03:39,765 HOUSE KEEPING REMINDER FOR FOLKS 6782 04:03:39,765 --> 04:03:41,066 JOINING AND ATTENDEES, AT ANY 6783 04:03:41,066 --> 04:03:42,801 POINT PUT YOUR QUESTION IN THE 6784 04:03:42,801 --> 04:03:45,004 Q&A PORTION OF ZOOM AND SYLVIA 6785 04:03:45,004 --> 04:03:47,206 WILL HELP MODERATE A DISCUSSION 6786 04:03:47,206 --> 04:03:49,108 AS WE CLOSE THE FINAL SESSION. 6787 04:03:49,108 --> 04:03:51,277 I HAVE ABOUT FIVE PAGES OF NOTES 6788 04:03:51,277 --> 04:03:52,244 FROM WHAT I'VE LEARNED 6789 04:03:52,244 --> 04:03:53,879 THROUGHOUT THE DAY AND I KNOW 6790 04:03:53,879 --> 04:03:56,415 I'M ABOUT TO HAVE MY MIND BLOWN 6791 04:03:56,415 --> 04:03:58,150 WITH THE EXPERTISE THAT SITS 6792 04:03:58,150 --> 04:03:59,451 AMONG US HERE. 6793 04:03:59,451 --> 04:04:00,352 GET READY, FOLKS. 6794 04:04:00,352 --> 04:04:02,955 LET'S START WITH THE FIRST 6795 04:04:02,955 --> 04:04:03,289 QUESTION. 6796 04:04:03,289 --> 04:04:06,025 WHAT IS NEEDED TO BUILD CAPACITY 6797 04:04:06,025 --> 04:04:08,227 AT THE ACADEMIC VERSUS THE 6798 04:04:08,227 --> 04:04:10,863 COMMUNITY LEVEL TO CENTER 6799 04:04:10,863 --> 04:04:12,298 COMMUNITIES IN THE CONDUCT OF 6800 04:04:12,298 --> 04:04:13,265 DISSEMINATION RESEARCH? 6801 04:04:13,265 --> 04:04:15,901 I'M GOING TO GO TO LISA FIRST, 6802 04:04:15,901 --> 04:04:21,607 INTRODUCE YOURSELF AND SHARE 6803 04:04:21,607 --> 04:04:22,174 YOUR RESPONSE. 6804 04:04:22,174 --> 04:04:23,108 >> THANK YOU. 6805 04:04:23,108 --> 04:04:25,644 UNIVERSITY OF NEW MEXICO, 6806 04:04:25,644 --> 04:04:26,745 LOCATED IN ALBUQUERQUE. 6807 04:04:26,745 --> 04:04:35,054 I'M THE P.I. AND DIRECTOR FOR 6808 04:04:35,054 --> 04:04:37,323 U54 CENTER OF EXCELLENCE, MIMED, 6809 04:04:37,323 --> 04:04:41,493 CO-P.I., MULTI-P.I. WITH ONE OF 6810 04:04:41,493 --> 04:04:43,062 OUR CEAL PROJECTS IN NEW MEXICO. 6811 04:04:43,062 --> 04:04:46,599 I WANT TO THANK NIH AND 6812 04:04:46,599 --> 04:04:50,035 INSTITUTES, I SAW DR. MENSAH WAS 6813 04:04:50,035 --> 04:04:51,804 ON EARLIER WITH NHLBI, HE AND 6814 04:04:51,804 --> 04:05:02,181 DR. GARY GIBBONS, DR. 6815 04:05:03,248 --> 04:05:07,653 PEREZ-STABLE, THE CEAL PROJECT. 6816 04:05:07,653 --> 04:05:09,855 THANK YOU, MODERATORS. 6817 04:05:09,855 --> 04:05:11,390 WHEN WE CONSIDER EQUITY 6818 04:05:11,390 --> 04:05:13,158 CENTERING COMMUNITIES, THIS 6819 04:05:13,158 --> 04:05:15,227 QUESTION WHAT IS NEEDED FOR 6820 04:05:15,227 --> 04:05:17,763 CAPACITY FROM EQUITY LENS IS A 6821 04:05:17,763 --> 04:05:22,234 CALL TO ACTION FOR STRUCTURAL 6822 04:05:22,234 --> 04:05:23,035 CAPACITY, NOT INDIVIDUAL LEVEL, 6823 04:05:23,035 --> 04:05:25,304 AT THE RESEARCH LEVEL. 6824 04:05:25,304 --> 04:05:26,205 THAT'S CRITICAL. 6825 04:05:26,205 --> 04:05:30,909 I WANT TO CONSIDER AND BEFORE 6826 04:05:30,909 --> 04:05:32,211 GIVE SOME PRACTICAL SUGGESTIONS 6827 04:05:32,211 --> 04:05:34,279 IS THIS QUESTION OF EQUITY AT 6828 04:05:34,279 --> 04:05:40,219 THE CENTER, EQUITY IS NOT JUST A 6829 04:05:40,219 --> 04:05:42,721 PRINCIPLE BUT SHARES JUST AND 6830 04:05:42,721 --> 04:05:44,223 FAIR INCLUSION TAKING ADAPTATION 6831 04:05:44,223 --> 04:05:46,558 FROM DR. PAULA BRAVEMAN AND 6832 04:05:46,558 --> 04:05:49,094 OTHERS IN THE FIELD OF RACIAL 6833 04:05:49,094 --> 04:05:51,363 JUSTICE INCLUDING SOCIETY SO ALL 6834 04:05:51,363 --> 04:05:53,766 CAN PARTICIPATE, PROSPER, REACH 6835 04:05:53,766 --> 04:05:55,734 FULL POTENTIAL. 6836 04:05:55,734 --> 04:05:59,672 AS A GOAL MOTIVATING ACTIONS AS 6837 04:05:59,672 --> 04:06:01,640 RESEARCHERS, AS FUNDERS, WITH 6838 04:06:01,640 --> 04:06:06,011 OUR COMMUNITY PARTNERS, TO 6839 04:06:06,011 --> 04:06:10,182 ASSURE THAT WE ACCOUNT FOR 6840 04:06:10,182 --> 04:06:11,717 CUMULATIVE HISTORICAL 6841 04:06:11,717 --> 04:06:13,385 DISADVANTAGES AND UNJUST 6842 04:06:13,385 --> 04:06:14,586 SOCIETAL STRUCTURES. 6843 04:06:14,586 --> 04:06:18,090 SO THIS IS NOT JUST BY VARIOUS 6844 04:06:18,090 --> 04:06:20,359 POSITIONALITIES BUT WE HAVE TO 6845 04:06:20,359 --> 04:06:21,126 CONSIDER INTERSECTIONAL 6846 04:06:21,126 --> 04:06:22,227 POSITIONS OF POWER AND 6847 04:06:22,227 --> 04:06:22,628 PRIVILEGE. 6848 04:06:22,628 --> 04:06:26,298 I WANT TO BRING IN THIS NOTION 6849 04:06:26,298 --> 04:06:30,436 WE'VE BEEN TALKING ABOUT 6850 04:06:30,436 --> 04:06:31,637 BUILDING TRUST, MESSAGING, 6851 04:06:31,637 --> 04:06:33,739 TALKING ABOUT MEDIA AND 6852 04:06:33,739 --> 04:06:35,140 COMMUNICATIONS, BUT WHAT IS 6853 04:06:35,140 --> 04:06:37,109 KNOWLEDGE FROM AN EQUITY LENS? 6854 04:06:37,109 --> 04:06:42,147 AND AS WE THINK ABOUT STRUCTURAL 6855 04:06:42,147 --> 04:06:43,782 CAPACITIES CONSIDER THE 6856 04:06:43,782 --> 04:06:45,617 DEFINITION OF KNOWLEDGE 6857 04:06:45,617 --> 04:06:48,187 DEMOCRACY AND RESEARCH, AS A 6858 04:06:48,187 --> 04:06:49,822 FORM OF GENERATING KNOWLEDGE 6859 04:06:49,822 --> 04:06:52,357 WITH COMMUNITIES. 6860 04:06:52,357 --> 04:06:55,060 SO CO-CREATION OF KNOWLEDGE, AND 6861 04:06:55,060 --> 04:06:56,395 KNOWLEDGE DEMOCRACY ACKNOWLEDGES 6862 04:06:56,395 --> 04:07:01,867 THE IMPORTANCE OF MULTIPLE WAYS 6863 04:07:01,867 --> 04:07:03,402 OF KNOWING, WHETHER CULTURAL 6864 04:07:03,402 --> 04:07:05,370 WAYS OF KNOWING, ORGANIC, 6865 04:07:05,370 --> 04:07:06,572 SPIRITUAL, SCIENTIFIC WAYS OF 6866 04:07:06,572 --> 04:07:09,641 KNOWING WHETHER IT'S COMMUNITY 6867 04:07:09,641 --> 04:07:12,678 SCIENCE THAT DATES LONGER AND 6868 04:07:12,678 --> 04:07:14,780 SPANS OVER 500 TO 1,000 YEARS OF 6869 04:07:14,780 --> 04:07:17,616 SCIENCE TO MORE WESTERN WAYS OF 6870 04:07:17,616 --> 04:07:21,553 KNOWING AND MODERN SCIENCE. 6871 04:07:21,553 --> 04:07:24,423 HIGHER EDUCATION INSTITUTIONS 6872 04:07:24,423 --> 04:07:25,290 EXCLUDE MANY FROM DIVERSE 6873 04:07:25,290 --> 04:07:34,032 KNOWLEDGE SYSTEMS IN THE WORLD. 6874 04:07:34,032 --> 04:07:35,768 SLAVERY AND COLONIZATION HAS 6875 04:07:35,768 --> 04:07:37,436 MUTE AND CO-OPTED OR SUPPRESSED 6876 04:07:37,436 --> 04:07:38,737 KNOWLEDGE IN WAYS OF KNOWING. 6877 04:07:38,737 --> 04:07:41,573 WHAT DOES THAT MEAN TODAY IN 6878 04:07:41,573 --> 04:07:44,443 TERMS OF WHO OWNS KNOWLEDGE? 6879 04:07:44,443 --> 04:07:45,711 WHOSE VOICE IS CREDIBLE? 6880 04:07:45,711 --> 04:07:46,712 WE'VE BEEN TALKING ABOUT 6881 04:07:46,712 --> 04:07:48,580 COMMUNITY VOICES. 6882 04:07:48,580 --> 04:07:51,083 WHO ARE THE MESSENGERS? 6883 04:07:51,083 --> 04:07:54,353 WHAT IS THE MESSAGE, WHAT DOES 6884 04:07:54,353 --> 04:07:55,587 KNOWLEDGE CONSIST OF? 6885 04:07:55,587 --> 04:07:57,422 AS WE THINK ABOUT BUILDING 6886 04:07:57,422 --> 04:08:01,727 KNOWLEDGE, FROM AN ENGAGEMENT 6887 04:08:01,727 --> 04:08:03,262 ARM, BUILDING CAPACITY, 6888 04:08:03,262 --> 04:08:04,897 DEFINITELY TRUST, REBUILDING 6889 04:08:04,897 --> 04:08:06,632 TRUST FROM THE RESTORATIVE 6890 04:08:06,632 --> 04:08:08,801 JUSTICE PERSPECTIVE AND THE FACT 6891 04:08:08,801 --> 04:08:12,971 THAT WE ACKNOWLEDGE VARIOUS WAYS 6892 04:08:12,971 --> 04:08:16,141 OF KNOWING IS CONSISTENTLY 6893 04:08:16,141 --> 04:08:17,376 RESPECT AND VALUED. 6894 04:08:17,376 --> 04:08:21,747 WE MUST, TO BUILD CAPACITY, SPAN 6895 04:08:21,747 --> 04:08:24,283 MULTIPLE GENERATIONS OF 6896 04:08:24,283 --> 04:08:27,853 RESEARCHERS TO TRAIN RESEARCHERS 6897 04:08:27,853 --> 04:08:29,188 IN CULTURAL HUMILITY, AND 6898 04:08:29,188 --> 04:08:32,124 REENGAGING WITH COMMUNITIES IN A 6899 04:08:32,124 --> 04:08:33,992 WAY THAT'S RESPECTFUL, HEALTH 6900 04:08:33,992 --> 04:08:36,628 JOURNALISM TRAINING IS CRITICAL 6901 04:08:36,628 --> 04:08:40,666 AND CLEANSING AND SCRUBBING OUR 6902 04:08:40,666 --> 04:08:47,773 LANGUAGE SO IT IS NOT 6903 04:08:47,773 --> 04:08:49,408 D IMUNITIVE, TAKING AWAY 6904 04:08:49,408 --> 04:08:51,176 ACADEMIC LINGO, REPLACING IN 6905 04:08:51,176 --> 04:08:56,081 WAYS THAT MEETS COMMUNITIES OR 6906 04:08:56,081 --> 04:08:57,516 CO-CREATED WITH COMMUNITIES, WE 6907 04:08:57,516 --> 04:09:05,057 MUST BUILD IN TIME AND RESOURCES 6908 04:09:05,057 --> 04:09:06,491 DEDICATED TO DISSEMINATION 6909 04:09:06,491 --> 04:09:06,992 WORKS. 6910 04:09:06,992 --> 04:09:09,528 WE MUST THINK OF 6911 04:09:09,528 --> 04:09:11,063 TRANSDISCIPLINARY TEAM BUILDING, 6912 04:09:11,063 --> 04:09:12,531 AND MESSAGE MAKING TOGETHER WITH 6913 04:09:12,531 --> 04:09:15,467 COMMUNITIES, WHEN WE THINK ABOUT 6914 04:09:15,467 --> 04:09:18,971 COMMUNITY PARTNERS BUILDING 6915 04:09:18,971 --> 04:09:19,938 STRUCTURAL CAPACITY, DEFINITELY 6916 04:09:19,938 --> 04:09:23,041 DIGITAL INCLUSION AND ACCESS TO 6917 04:09:23,041 --> 04:09:24,776 BROADBAND IS CRITICAL, TRAINING 6918 04:09:24,776 --> 04:09:26,645 COMMUNITIES ON DATA DEMOCRACY 6919 04:09:26,645 --> 04:09:28,480 AND DATA SOVEREIGNTY, WHAT THEIR 6920 04:09:28,480 --> 04:09:31,450 RIGHTS ARE IN CO-OWNING DATA AND 6921 04:09:31,450 --> 04:09:33,652 HAVING DATA AGREEMENT AND DATA 6922 04:09:33,652 --> 04:09:33,952 SHARING. 6923 04:09:33,952 --> 04:09:35,921 WE MUST ALSO ASK COMMUNITIES TO 6924 04:09:35,921 --> 04:09:38,123 DEVELOP GUIDELINES FOR HOW THEY 6925 04:09:38,123 --> 04:09:39,992 WANT TO DO RESEARCH, WITH 6926 04:09:39,992 --> 04:09:42,160 ACADEMICS OR WITH FUNDERS. 6927 04:09:42,160 --> 04:09:42,928 THAT MEANS THEY ANSWER THE 6928 04:09:42,928 --> 04:09:46,231 QUESTION OF WHAT ARE THE TERMS 6929 04:09:46,231 --> 04:09:47,499 AND CONDITIONS FOR CONDUCTING 6930 04:09:47,499 --> 04:09:52,437 RESEARCH WITH YOUR COMMUNITY AND 6931 04:09:52,437 --> 04:09:55,207 OFFER A THIRD AUDIENCE FOR 6932 04:09:55,207 --> 04:09:57,042 BUILDING CAPACITY, THAT'S 6933 04:09:57,042 --> 04:09:57,376 POLICYMAKERS. 6934 04:09:57,376 --> 04:09:59,444 EDUCATING POLICYMAKERS ON THE 6935 04:09:59,444 --> 04:10:03,415 ROLE OF DIVERSE SOURCES OF 6936 04:10:03,415 --> 04:10:04,950 EVIDENCE BEYOND POLITICAL 6937 04:10:04,950 --> 04:10:06,685 INFORMATION IS CRITICAL. 6938 04:10:06,685 --> 04:10:09,221 WHAT IS THE ADDED VALUE OF 6939 04:10:09,221 --> 04:10:11,924 EVIDENCE IN POLICY MAKING? 6940 04:10:11,924 --> 04:10:13,792 AND TO CONSIDER MULTI-LEVEL 6941 04:10:13,792 --> 04:10:15,227 POLICYMAKERS FROM CITY TO COUNTY 6942 04:10:15,227 --> 04:10:17,195 TO FEDERAL. 6943 04:10:17,195 --> 04:10:17,496 THANK YOU. 6944 04:10:17,496 --> 04:10:19,064 >> THANK YOU, LISA. 6945 04:10:19,064 --> 04:10:24,303 I TOLD YOU YOU WERE BLOW -- 6946 04:10:24,303 --> 04:10:26,038 WOULD BLOW MY MIND OF THINGS WE 6947 04:10:26,038 --> 04:10:26,805 NEED TO TACKLE. 6948 04:10:26,805 --> 04:10:33,378 THANK YOU FOR MY ADDITIONAL PAGE 6949 04:10:33,378 --> 04:10:34,379 OF NOTES HERE. 6950 04:10:34,379 --> 04:10:37,783 I WANT TO HEAR FROM JULIET, 6951 04:10:37,783 --> 04:10:39,618 CRYSTAL, RACHEL, AND WE'LL SUM 6952 04:10:39,618 --> 04:10:39,885 THINGS UP. 6953 04:10:39,885 --> 04:10:43,221 >> THANK YOU TO THE NHLBI AND TO 6954 04:10:43,221 --> 04:10:45,090 THE PARTNERS FOR THIS INVITATION 6955 04:10:45,090 --> 04:10:47,826 TO COURAGEOUSLY SPEAK OUR MINDS 6956 04:10:47,826 --> 04:10:49,594 AND HOPEFULLY TALK ABOUT 6957 04:10:49,594 --> 04:10:50,462 COMMUNITY DRIVEN DISSEMINATION 6958 04:10:50,462 --> 04:10:54,666 AS THE SPIRIT MOVES. 6959 04:10:54,666 --> 04:10:55,767 I'M JULIET IWELUMNOR, PROFESSOR 6960 04:10:55,767 --> 04:10:56,702 OF WASHINGTON UNIVERSITY AT 6961 04:10:56,702 --> 04:10:57,069 ST. LOUIS. 6962 04:10:57,069 --> 04:11:04,810 I THINK OF THIS QUESTION, A POEM 6963 04:11:04,810 --> 04:11:06,979 COMES TO MIND. 6964 04:11:06,979 --> 04:11:09,381 DREAMS BEGIN HERE WITH PEOPLE 6965 04:11:09,381 --> 04:11:12,784 LIKE YOU, SITTING AND PONDERING, 6966 04:11:12,784 --> 04:11:15,754 DRINKING AND EATING, LAUGHING 6967 04:11:15,754 --> 04:11:18,490 AND LIVING, LOVING AND LIVING 6968 04:11:18,490 --> 04:11:20,192 LIFE OUR WAY, A DREAM IS TO SIT 6969 04:11:20,192 --> 04:11:22,327 BY THE OCEAN AND THINK FOR SELF, 6970 04:11:22,327 --> 04:11:25,063 TO LIVE AMONG OTHERS LIKE YOU, 6971 04:11:25,063 --> 04:11:27,666 KEEPING THINGS WORTH KEEPING, TO 6972 04:11:27,666 --> 04:11:29,334 SIMPLY LIVE. 6973 04:11:29,334 --> 04:11:30,635 SO WHERE DREAMS BEGIN LIFE LIVES 6974 04:11:30,635 --> 04:11:31,737 OUR WAY. 6975 04:11:31,737 --> 04:11:33,839 NOW I'M IN A SPACE BETWEEN 6976 04:11:33,839 --> 04:11:35,474 DREAMING AND LIVING. 6977 04:11:35,474 --> 04:11:38,443 I COULD BEGIN WITH THIS POEM, 6978 04:11:38,443 --> 04:11:40,178 THAT POEM WAS WRITTEN WHEN I WAS 6979 04:11:40,178 --> 04:11:41,713 WITH A COMMUNITY OF BLACK WOMEN 6980 04:11:41,713 --> 04:11:44,383 LEADERS IN THE SPRING OF 2022. 6981 04:11:44,383 --> 04:11:46,351 WE WERE DREAMING AND SPEAKING 6982 04:11:46,351 --> 04:11:48,320 ABOUT OUR STRUGGLES, OUR HOPE, 6983 04:11:48,320 --> 04:11:49,855 OUR QUEST FOR BALANCE, AND ALSO 6984 04:11:49,855 --> 04:11:52,024 THE NEED FOR REST. 6985 04:11:52,024 --> 04:11:53,658 I LEFT THAT MEETING HOPEFUL TO 6986 04:11:53,658 --> 04:11:54,893 THE POINT OF WRITING DOWN MY 6987 04:11:54,893 --> 04:11:56,862 HOPE AND SHARING IT WITH THE 6988 04:11:56,862 --> 04:11:58,397 WOMEN IN THE WORLD TO SEE. 6989 04:11:58,397 --> 04:12:00,999 EARLIER SOME OF THE SPEAKERS 6990 04:12:00,999 --> 04:12:02,534 TALKED ABOUT MAKING 6991 04:12:02,534 --> 04:12:04,503 DISSEMINATION A PRIORITY, USING 6992 04:12:04,503 --> 04:12:06,371 PRECISION, MORE TARGET, MORE 6993 04:12:06,371 --> 04:12:07,706 ADAPTATION, WITH STRATEGIES WE 6994 04:12:07,706 --> 04:12:09,007 KNOW WE USE, NOTING THE NEED 6995 04:12:09,007 --> 04:12:10,509 THEN TO ALSO ACCOUNT FOR THE 6996 04:12:10,509 --> 04:12:12,310 TRUE DIVERSITY OF WHAT IT MEANS 6997 04:12:12,310 --> 04:12:13,912 TO BE IN COMMUNITIES, RIGHT? 6998 04:12:13,912 --> 04:12:16,014 TO SEE PEOPLE AND MAYBE 6999 04:12:16,014 --> 04:12:17,215 ULTIMATELY LISTEN TO THEM. 7000 04:12:17,215 --> 04:12:19,084 LET ME TAKE YOU DOWN THE 7001 04:12:19,084 --> 04:12:20,919 HALLWAYS OF LOCAL HOSPITALS HERE 7002 04:12:20,919 --> 04:12:21,920 IN ST. LOUIS. 7003 04:12:21,920 --> 04:12:28,593 LOCAL TO ST. LOUIS AND 7004 04:12:28,593 --> 04:12:33,365 INTERNATIONALLY AN ILLUSTRATOR 7005 04:12:33,365 --> 04:12:37,569 PAINTS THE WALLS, HIS WORK 7006 04:12:37,569 --> 04:12:40,572 ADORNS THE HALLWAYS AT THE 7007 04:12:40,572 --> 04:12:41,373 BARNES-JEWISH HOSPITAL BUT 7008 04:12:41,373 --> 04:12:44,142 ST. LOUIS UNIVERSITY. 7009 04:12:44,142 --> 04:12:46,545 THESE IMAGES HELP CONVEY POWER 7010 04:12:46,545 --> 04:12:49,147 OF CONNECTIONS, FOSTER A STRONG 7011 04:12:49,147 --> 04:12:55,620 COMMUNITY OF HEALING, WITH ART 7012 04:12:55,620 --> 04:13:06,131 AND CREATIVITY TO EDUCATE AND 7013 04:13:06,398 --> 04:13:07,299 CENTER COMMUNITIES BRINGING IN, 7014 04:13:07,299 --> 04:13:09,167 FROM THE BEGINNING AS MANY 7015 04:13:09,167 --> 04:13:09,968 SPEAKERS NOTED. 7016 04:13:09,968 --> 04:13:12,137 BRINGING IN ART FROM 7017 04:13:12,137 --> 04:13:13,872 COMMUNITIES, LEVERAGING TO DONOR 7018 04:13:13,872 --> 04:13:15,974 RESEARCH, HALLWAYS, ONE WAY TO 7019 04:13:15,974 --> 04:13:16,641 CENTER COMMUNITIES. 7020 04:13:16,641 --> 04:13:19,478 I WANT TO SAY BUILDING SUCH A 7021 04:13:19,478 --> 04:13:21,313 CAPACITY WITH ACADEMIC AND 7022 04:13:21,313 --> 04:13:23,014 COMMUNITY PARTNERS WILL NOT BE 7023 04:13:23,014 --> 04:13:24,816 EASY, AS MANY IN THE ACADEMIC 7024 04:13:24,816 --> 04:13:26,751 WORLD LACK THE SKILLS TO EVEN DO 7025 04:13:26,751 --> 04:13:26,918 SO. 7026 04:13:26,918 --> 04:13:28,920 IF YOU FOLLOW THE EVIDENCE. 7027 04:13:28,920 --> 04:13:31,490 IN THE STUDY CONDUCTED BY SOME 7028 04:13:31,490 --> 04:13:37,295 COLLEAGUES AT WashU LET BY 7029 04:13:37,295 --> 04:13:38,930 RACHEL (INDISCERNIBLE), 7030 04:13:38,930 --> 04:13:39,831 DISSEMINATION TO RESEARCH 7031 04:13:39,831 --> 04:13:40,799 AUDIENCES INCLUDING COMMUNITIES 7032 04:13:40,799 --> 04:13:41,900 WAS IMPORTANT. 7033 04:13:41,900 --> 04:13:45,303 HOWEVER THE SAME STUDY FOUND THE 7034 04:13:45,303 --> 04:13:46,371 MOST FREQUENTLY REPORTED 7035 04:13:46,371 --> 04:13:49,141 DISSEMINATION METHODS WERE 7036 04:13:49,141 --> 04:13:51,977 ACADEMIC JOURNALS AT 99%, 7037 04:13:51,977 --> 04:13:53,044 FOLLOWED BY ACADEMIC CONFERENCES 7038 04:13:53,044 --> 04:13:53,612 AT 81%. 7039 04:13:53,612 --> 04:13:55,347 SO FROM THE BEGINNING YOU CAN 7040 04:13:55,347 --> 04:13:58,049 SEE MOST OF IS IN ACADEMIA ARE 7041 04:13:58,049 --> 04:13:58,650 NOT ENGAGING COMMUNITIES. 7042 04:13:58,650 --> 04:14:01,486 IF WE DO IT MIGHT BE AN 7043 04:14:01,486 --> 04:14:01,820 AFTERTHOUGHT. 7044 04:14:01,820 --> 04:14:03,455 HOW DO YOU BUILD CAPACITY WITH 7045 04:14:03,455 --> 04:14:05,190 COMMUNITIES WHEN MANY ARE NOT 7046 04:14:05,190 --> 04:14:13,532 EVEN DOING ANYTHING, RIGHT? 7047 04:14:13,532 --> 04:14:16,034 SO DESCRIBING THICK CLOUDS 7048 04:14:16,034 --> 04:14:17,235 SURROUNDING BUT THE UNINITIATED 7049 04:14:17,235 --> 04:14:18,670 SEE NOTHING. 7050 04:14:18,670 --> 04:14:21,840 YOU CANNOT CENTER COMMUNITIES IN 7051 04:14:21,840 --> 04:14:23,341 DISSEMINATION IF YOU DON'T EVEN 7052 04:14:23,341 --> 04:14:26,011 SEE COMMUNITIES. 7053 04:14:26,011 --> 04:14:27,012 MY QUESTION, WHEN YOU SEE 7054 04:14:27,012 --> 04:14:29,247 COMMUNITY WHAT DO YOU SEE? 7055 04:14:29,247 --> 04:14:30,048 ONLY THEIR DEFICITS FOR EXAMPLE 7056 04:14:30,048 --> 04:14:31,683 OR DO YOU SEE THEIR ASSETS? 7057 04:14:31,683 --> 04:14:34,219 DO YOU SEE ONLY THE STRUGGLES OR 7058 04:14:34,219 --> 04:14:35,720 THE MESS OR CHALLENGES, OR 7059 04:14:35,720 --> 04:14:38,223 HURDLES, OR DO YOU SEE THEIR 7060 04:14:38,223 --> 04:14:39,124 JOYS AND HOPES? 7061 04:14:39,124 --> 04:14:42,194 ALL COMMUNITIES KNOW WHAT IT'S 7062 04:14:42,194 --> 04:14:44,396 LIKE TO BE SEEN, BROUGHT IN 7063 04:14:44,396 --> 04:14:47,566 DIALOGUE AS TRUE PARTNERSHIP TO 7064 04:14:47,566 --> 04:14:49,668 NOT LEAVE THEM, TO CENTER THEM. 7065 04:14:49,668 --> 04:14:53,805 IF WE BUILD THAT CAPACITY WHAT 7066 04:14:53,805 --> 04:14:55,106 WORKS FOR COMMUNITIES, THE LIGHT 7067 04:14:55,106 --> 04:14:56,608 THAT'S ALWAYS THERE IF ONLY WE 7068 04:14:56,608 --> 04:15:04,549 OPEN OUR EYES TO SEE IT. 7069 04:15:04,549 --> 04:15:04,849 THANK YOU. 7070 04:15:04,849 --> 04:15:07,485 >> WONDERFUL TO HEAR FROM YOUR 7071 04:15:07,485 --> 04:15:09,020 PERSPECTIVE SO MUCH RICHNESS. 7072 04:15:09,020 --> 04:15:12,490 CRYSTAL, LET'S HAVE YOU GO NEXT, 7073 04:15:12,490 --> 04:15:13,091 INTRODUCE YOURSELF AND RESPOND 7074 04:15:13,091 --> 04:15:23,468 TO THE FIRST QUESTION. 7075 04:15:27,305 --> 04:15:28,106 >> HELLO, EVERYONE. 7076 04:15:28,106 --> 04:15:36,047 FROM NEW MEXICO, ON THE NAVAJO 7077 04:15:36,047 --> 04:15:40,418 RESERVATION, I WORK IN TRIBAL 7078 04:15:40,418 --> 04:15:41,419 COMMUNITIES, FOR THIS PROJECT 7079 04:15:41,419 --> 04:15:49,928 WITH SEAL AND SO CO-P.I. 7080 04:15:49,928 --> 04:15:53,665 TODAY'S SPEAKERS HAVE BEEN SO 7081 04:15:53,665 --> 04:15:57,535 ENRICHING AND THOUGHT PROVOKING 7082 04:15:57,535 --> 04:16:01,439 AND EVERYTHING. 7083 04:16:01,439 --> 04:16:04,376 IN TERMS OF BUILDING CAPACITY, 7084 04:16:04,376 --> 04:16:08,313 LISA SHARED THIS, PUTTING THE 7085 04:16:08,313 --> 04:16:10,315 POWER BACK IN COMMUNITIES, ALSO 7086 04:16:10,315 --> 04:16:18,290 THIS GRAY AREA THAT NEEDS MORE 7087 04:16:18,290 --> 04:16:19,057 THOUGHTFUL ATTENTION, BRINGING 7088 04:16:19,057 --> 04:16:23,328 IT BACK TO IRBs TO GET TO 7089 04:16:23,328 --> 04:16:24,863 COMMUNITY RESEARCH, 7090 04:16:24,863 --> 04:16:28,366 PARTICIPATORY RESEARCH, WHAT 7091 04:16:28,366 --> 04:16:31,636 THAT CAPACITY BUILDING LOOKS 7092 04:16:31,636 --> 04:16:32,504 LIKE, PREVENTING UNETHICAL 7093 04:16:32,504 --> 04:16:33,805 RESEARCH IN TRIBAL COMMUNITIES 7094 04:16:33,805 --> 04:16:35,240 OR UNDERSERVED COMMUNITIES IS 7095 04:16:35,240 --> 04:16:40,512 THAT I THINK FROM A UNIVERSITY 7096 04:16:40,512 --> 04:16:42,380 PERSPECTIVE WE CAN ENGAGE MORE 7097 04:16:42,380 --> 04:16:45,550 ON THE IRB LEVEL AND PROVIDE 7098 04:16:45,550 --> 04:16:46,885 SOME ADDITIONAL OVERSIGHT ON 7099 04:16:46,885 --> 04:16:48,720 BEHALF OF THE COMMUNITIES THAT 7100 04:16:48,720 --> 04:16:50,388 WE'RE ENGAGING IN RESEARCH WITH. 7101 04:16:50,388 --> 04:16:52,657 I THINK IN TERMS OF COMMUNITY 7102 04:16:52,657 --> 04:16:54,426 PERSPECTIVE WE CAN ALSO DO THE 7103 04:16:54,426 --> 04:16:57,696 SAME THING TO ADD ADDITIONAL 7104 04:16:57,696 --> 04:16:58,330 LAYER OF PROTECTION. 7105 04:16:58,330 --> 04:17:02,634 I WILL SAY THERE IS A VERY 7106 04:17:02,634 --> 04:17:05,136 BIG -- A REAL DIFFERENCE BETWEEN 7107 04:17:05,136 --> 04:17:07,005 RELATIONSHIP AND PARTNERSHIP AND 7108 04:17:07,005 --> 04:17:08,006 TRANSLATION AND INTERPRETATION, 7109 04:17:08,006 --> 04:17:12,010 AND I ALSO THINK BECAUSE OF THE 7110 04:17:12,010 --> 04:17:13,478 PROJECTS SPECIFICALLY WITH NIH 7111 04:17:13,478 --> 04:17:16,081 AND FUNDING STREAMS THAT COME IN 7112 04:17:16,081 --> 04:17:17,282 THAT THEY ARE SHORT-TERM 7113 04:17:17,282 --> 04:17:17,716 PROJECTS, RIGHT? 7114 04:17:17,716 --> 04:17:22,620 SO I THINK IT'S REALLY ON THE 7115 04:17:22,620 --> 04:17:24,255 P.I.s AND MANAGERS TO THINK 7116 04:17:24,255 --> 04:17:27,258 ABOUT, YOU KNOW, WHAT WILL THIS 7117 04:17:27,258 --> 04:17:28,760 LEAVE ON COMMUNITY AFTER IT'S 7118 04:17:28,760 --> 04:17:28,993 OVER? 7119 04:17:28,993 --> 04:17:31,830 WHAT CAN I PROVIDE TO THAT 7120 04:17:31,830 --> 04:17:35,500 COMMUNITY BESIDES THE $50 OR 7121 04:17:35,500 --> 04:17:40,805 $100 CARDS, IF THEY ARE SHARING 7122 04:17:40,805 --> 04:17:42,240 STORIES, WE'RE COLLECTING DATA 7123 04:17:42,240 --> 04:17:44,109 AND KNOWLEDGE WHAT DOES GIVING 7124 04:17:44,109 --> 04:17:45,410 BACK LOOK LIKE? 7125 04:17:45,410 --> 04:17:52,717 IF WE'RE DOING A PROJECT ON EHR 7126 04:17:52,717 --> 04:17:54,719 PULLING DATA, HOW CAN WE BETTER 7127 04:17:54,719 --> 04:17:56,454 INITIATE EFFORTS THAT LEAVE A 7128 04:17:56,454 --> 04:17:59,958 FOOTPRINT AND CAN HELP 7129 04:17:59,958 --> 04:18:00,725 COMMUNITY? INSTEAD OF 7130 04:18:00,725 --> 04:18:02,794 ESTABLISHING $50 GIFT CARDS 7131 04:18:02,794 --> 04:18:04,763 LET'S INVEST IN COMMUNITY BY 7132 04:18:04,763 --> 04:18:07,832 PROVIDING THAT EHR SYSTEM FOR 7133 04:18:07,832 --> 04:18:08,066 THEM. 7134 04:18:08,066 --> 04:18:10,568 I THINK IT'S REALLY LOOKING AT 7135 04:18:10,568 --> 04:18:17,041 SOME OF THESE ENGAGEMENT 7136 04:18:17,041 --> 04:18:19,210 ACTIVITIES AND REALLY THINKING 7137 04:18:19,210 --> 04:18:20,779 ABOUT LONG-TERM EFFECT BESIDES 7138 04:18:20,779 --> 04:18:22,714 LEAVING THE DATA AS PEOPLE HAVE 7139 04:18:22,714 --> 04:18:25,250 MENTIONED EARLIER, THERE'S A LOT 7140 04:18:25,250 --> 04:18:27,685 THAT GOES INTO PUBLICATION, 7141 04:18:27,685 --> 04:18:28,887 THERE'S ALSO THE ACADEMIC 7142 04:18:28,887 --> 04:18:30,522 STRUCTURE THAT GOES ALONG WITH 7143 04:18:30,522 --> 04:18:32,357 THAT WITH RESPECT, BUT THERE'S 7144 04:18:32,357 --> 04:18:34,893 ALSO THIS HIERARCHY THAT HAPPENS 7145 04:18:34,893 --> 04:18:36,628 WITHIN THE ACADEMIC STRUCTURE AS 7146 04:18:36,628 --> 04:18:39,030 WELL SO WE MIGHT -- THAT MIGHT 7147 04:18:39,030 --> 04:18:40,598 AFFECT DECISION MAKING IN TERMS 7148 04:18:40,598 --> 04:18:43,134 OF HOW WE APPROACH HUMILITY, THE 7149 04:18:43,134 --> 04:18:45,937 ACTIVITIES WE INCLUDE IN OUR IRB 7150 04:18:45,937 --> 04:18:48,807 PROTOCOLS, AND WHAT THE ROLES 7151 04:18:48,807 --> 04:18:51,409 AND EXPECTATIONS ARE IN 7152 04:18:51,409 --> 04:18:53,678 COMMUNITY VERSUS ACADEMICS. 7153 04:18:53,678 --> 04:18:56,681 I FEEL LIKE THE BUILDING 7154 04:18:56,681 --> 04:18:58,416 CAPACITY COULD HAPPEN AT VARIOUS 7155 04:18:58,416 --> 04:19:01,820 LEVELS, I THINK FROM THE 7156 04:19:01,820 --> 04:19:02,787 ACADEMIC INSTITUTION IT'S BEING 7157 04:19:02,787 --> 04:19:04,756 TARGETED IN TERMS OF WHAT TYPE 7158 04:19:04,756 --> 04:19:07,058 OF TRAINING AND EDUCATION WE CAN 7159 04:19:07,058 --> 04:19:09,127 GIVE COMMUNITY MEMBERS THAT 7160 04:19:09,127 --> 04:19:10,261 WE'RE PARTNERING WITH, SERVING, 7161 04:19:10,261 --> 04:19:16,568 TRYING TO BUILD LONG LASTING 7162 04:19:16,568 --> 04:19:18,436 RELATIONSHIP WITH AND 7163 04:19:18,436 --> 04:19:20,071 COLLABORATIVE PARTNERSHIPS, SO 7164 04:19:20,071 --> 04:19:24,442 WHAT ARE THE COMMUNITY ACADEMIC 7165 04:19:24,442 --> 04:19:25,877 INFLUENCES THAT MARE BE 7166 04:19:25,877 --> 04:19:27,312 AFFECTING THE PROCESS OR 7167 04:19:27,312 --> 04:19:34,285 STRUCTURE OR EVEN OUTCOMES OF 7168 04:19:34,285 --> 04:19:35,720 OUR PROJECTS. 7169 04:19:35,720 --> 04:19:36,654 THINKING ABOUT COMMUNITY 7170 04:19:36,654 --> 04:19:41,526 ENGAGEMENT FROM COMMUNITY POINT 7171 04:19:41,526 --> 04:19:49,534 OF VIEW THAT HAS INVESTMENT, NOT 7172 04:19:49,534 --> 04:19:53,238 LIMITING THEM TO THE INJUSTICE 7173 04:19:53,238 --> 04:19:54,772 BUT UPLIFTING AND PROVIDING 7174 04:19:54,772 --> 04:19:56,508 THOSE STRATEGIES THAT REALLY 7175 04:19:56,508 --> 04:20:00,278 INFORM NOT ONLY THE RESEARCH 7176 04:20:00,278 --> 04:20:03,281 PRACTICES BUT REALLY GET TO THE 7177 04:20:03,281 --> 04:20:05,283 EXPERTISE THAT COMMUNITY NEEDS 7178 04:20:05,283 --> 04:20:06,484 TO BETTER SUPPORT THE DIRECTION 7179 04:20:06,484 --> 04:20:11,155 THAT THEY WANT TO GO TO, SO 7180 04:20:11,155 --> 04:20:12,824 COLLABORATIVE PROJECTS, 7181 04:20:12,824 --> 04:20:13,525 CO-DESIGNING RESEARCH 7182 04:20:13,525 --> 04:20:14,459 INITIATIVES THAT IMPACT 7183 04:20:14,459 --> 04:20:21,032 COMMUNITY FOR THE LONG TERM. 7184 04:20:21,032 --> 04:20:22,133 THINK OF COMMUNITY CAPACITY, 7185 04:20:22,133 --> 04:20:24,102 ALWAYS SHORT-LIVED IN PROJECTS, 7186 04:20:24,102 --> 04:20:24,669 RIGHT? 7187 04:20:24,669 --> 04:20:26,638 WE HAVE A SHORT-TERM TURNAROUND 7188 04:20:26,638 --> 04:20:29,240 TIME BECAUSE KIND OF HOW FUNDING 7189 04:20:29,240 --> 04:20:33,077 LEVEL IS LAID OUT BUT I THINK 7190 04:20:33,077 --> 04:20:35,380 IT'S IMPORTANT TO REALLY 7191 04:20:35,380 --> 04:20:36,814 PRIORITIZE THOSE AND THEN HAVE 7192 04:20:36,814 --> 04:20:39,984 PART OF THE RESEARCH PROCESS, IT 7193 04:20:39,984 --> 04:20:41,252 DOES PROVIDE COMMUNITY 7194 04:20:41,252 --> 04:20:43,688 EMPOWERMENT BUT THEN ALSO 7195 04:20:43,688 --> 04:20:44,522 PROVIDES ADDITIONAL LEADERSHIP 7196 04:20:44,522 --> 04:20:48,726 WITHIN THE COMMUNITY AND HOW 7197 04:20:48,726 --> 04:20:52,163 THEY COULD BE SUPPORTIVE IN 7198 04:20:52,163 --> 04:20:55,466 RESEARCH AND REALLY HELP IN 7199 04:20:55,466 --> 04:20:57,735 PROVIDING ADDITIONAL LAYER WHERE 7200 04:20:57,735 --> 04:20:58,836 THEY DON'T EXPERIENCE UNETHICAL 7201 04:20:58,836 --> 04:21:00,638 RESEARCH IN THE COMMUNITY 7202 04:21:00,638 --> 04:21:01,172 UNIVERSITY PARTNERSHIP. 7203 04:21:01,172 --> 04:21:10,548 THANK YOU. 7204 04:21:10,548 --> 04:21:13,651 >> RACHEL, LET'S HEAR FROM YOU 7205 04:21:13,651 --> 04:21:13,851 NEXT. 7206 04:21:13,851 --> 04:21:14,786 >> RACHEL PURVIS, ASSISTANT 7207 04:21:14,786 --> 04:21:16,020 PROFESSOR IN DIVISION OF 7208 04:21:16,020 --> 04:21:16,854 COMMUNITY HEALTH AND RESEARCH 7209 04:21:16,854 --> 04:21:18,990 HERE AT THE UNIVERSITY OF 7210 04:21:18,990 --> 04:21:21,192 ARKANSAS FOR MEDICAL SCIENCES. 7211 04:21:21,192 --> 04:21:23,261 I HAVE A REALLY INTERESTING 7212 04:21:23,261 --> 04:21:24,796 BACKGROUND IN THAT MY Ph.D. 7213 04:21:24,796 --> 04:21:29,033 AND TRAINING IS IN ETHNOHISTORY, 7214 04:21:29,033 --> 04:21:31,336 I STUDIED INDIGENOUS HISTORY, 7215 04:21:31,336 --> 04:21:34,305 CULTURE, INTERSECTIONS OF RACE, 7216 04:21:34,305 --> 04:21:35,506 NATIONALISM, POLICY FOR MY 7217 04:21:35,506 --> 04:21:36,708 DEGREE. 7218 04:21:36,708 --> 04:21:39,911 AND THEN CAME ON AND HAVE BEEN 7219 04:21:39,911 --> 04:21:44,983 DOING QUALITATIVE WORK WITH 7220 04:21:44,983 --> 04:21:48,353 UNDERSERVED COMMUNITIES, IN 7221 04:21:48,353 --> 04:21:50,955 PARTICULAR THE MARSHALESE IN OUR 7222 04:21:50,955 --> 04:21:52,490 AREA THAT EXPERIENCED 7223 04:21:52,490 --> 04:21:53,257 SIGNIFICANT HISTORICAL TRAUMA, A 7224 04:21:53,257 --> 04:21:57,862 BIG DRIVER OF HOW WE'VE 7225 04:21:57,862 --> 04:21:58,630 APPROACHED OUR CBPR PARTNERSHIP 7226 04:21:58,630 --> 04:22:00,465 WITH THE COMMUNITY. 7227 04:22:00,465 --> 04:22:02,333 THINKING TODAY ABOUT BUILDING 7228 04:22:02,333 --> 04:22:05,336 CAPACITY AND THINKING ABOUT SOME 7229 04:22:05,336 --> 04:22:09,574 WORK WE'VE DONE, ALSO WE'VE DONE 7230 04:22:09,574 --> 04:22:11,442 SOME SURVEYS OF RESEARCHERS TO 7231 04:22:11,442 --> 04:22:13,177 ASK THEM WHAT BARRIERS THEY HAD 7232 04:22:13,177 --> 04:22:15,380 IN TERMS OF SHARING RESULTS IN 7233 04:22:15,380 --> 04:22:15,713 PARTICIPANTS. 7234 04:22:15,713 --> 04:22:21,953 WE WERE SURPRISED TO FIND A LOT 7235 04:22:21,953 --> 04:22:22,920 OF RESEARCHERS FELT LIKE 7236 04:22:22,920 --> 04:22:24,589 RETURNING RESULTS WAS IN SOME 7237 04:22:24,589 --> 04:22:32,230 WAY A BREACH OF IRB PROTOCOL OR 7238 04:22:32,230 --> 04:22:33,097 A PRIVACY VIOLATION. 7239 04:22:33,097 --> 04:22:34,732 THEY WERE IN ETHICAL DILEMMA 7240 04:22:34,732 --> 04:22:37,602 WHAT TO SHARE, HOW TO SHARE, 7241 04:22:37,602 --> 04:22:38,569 WHEN TO SHARE. 7242 04:22:38,569 --> 04:22:42,073 WHEN I THINK ABOUT THAT ACADEMIC 7243 04:22:42,073 --> 04:22:43,374 CAPACITY BUILDING WE CLEARLY 7244 04:22:43,374 --> 04:22:52,150 NEED TO TRAIN OUR RESEARCHERS 7245 04:22:52,150 --> 04:22:54,118 BETTER ON DISSEMINATION 7246 04:22:54,118 --> 04:22:55,420 STRATEGIES, ETHICS OF 7247 04:22:55,420 --> 04:22:57,622 DISSEMINATION, WHY WE SHOULD 7248 04:22:57,622 --> 04:22:59,057 SHARING, AND I THINK THIS HAS 7249 04:22:59,057 --> 04:23:03,094 BEEN HIT ON ALL DAY TODAY, 7250 04:23:03,094 --> 04:23:03,961 INTERDISCIPLINARY TEAM. 7251 04:23:03,961 --> 04:23:05,496 ANOTHER COMPONENT I WOULD SAY 7252 04:23:05,496 --> 04:23:07,031 THAT'S GOING TO CENTER OUR 7253 04:23:07,031 --> 04:23:09,434 COMMUNITIES IS FINDING WAYS TO 7254 04:23:09,434 --> 04:23:10,635 ACTUALLY EMPLOY COMMUNITY 7255 04:23:10,635 --> 04:23:14,238 MEMBERS IN YOUR RESEARCH STAFF. 7256 04:23:14,238 --> 04:23:16,441 SO, IF YOU CAN BRING YOUR 7257 04:23:16,441 --> 04:23:18,109 COMMUNITY MEMBERS INTO THE 7258 04:23:18,109 --> 04:23:19,844 RESEARCH FROM THE BEGINNING AS 7259 04:23:19,844 --> 04:23:21,813 STAFF MEMBERS, THAT'S GOING TO 7260 04:23:21,813 --> 04:23:24,649 HAVE A HUGE IMPACT ON THE SHAPE 7261 04:23:24,649 --> 04:23:25,983 OF YOUR RESEARCH QUESTIONS, HOW 7262 04:23:25,983 --> 04:23:27,618 YOU'RE GOING TO DETERMINE HOW 7263 04:23:27,618 --> 04:23:32,123 YOU'RE GOING TO SHARE YOUR 7264 04:23:32,123 --> 04:23:34,726 FINDINGS, ONE THING WE FOUND IS 7265 04:23:34,726 --> 04:23:35,326 PARTICIPANTS DON'T NECESSARILY 7266 04:23:35,326 --> 04:23:37,462 JUST WANT TO KNOW WHAT YOU FIND 7267 04:23:37,462 --> 04:23:38,129 OUT. 7268 04:23:38,129 --> 04:23:39,430 THEY ARE ALSO INTERESTED ALONG 7269 04:23:39,430 --> 04:23:41,733 THE WAY ABOUT HOW THE STUDY IS 7270 04:23:41,733 --> 04:23:44,135 GOING, HAVE YOU MET RECRUITMENT 7271 04:23:44,135 --> 04:23:44,368 GOALS? 7272 04:23:44,368 --> 04:23:46,871 YOU KNOW, WE FOUND SOME OF THEM 7273 04:23:46,871 --> 04:23:51,909 WANT THESE REGULAR UPDATES TO 7274 04:23:51,909 --> 04:23:52,910 STAY ENGAGED. 7275 04:23:52,910 --> 04:23:54,879 THAT MAKES ME THINK HOW DO WE 7276 04:23:54,879 --> 04:23:56,748 BUILD CAPACITY FOR COMMUNITY 7277 04:23:56,748 --> 04:23:57,115 PARTNERS? 7278 04:23:57,115 --> 04:23:59,584 WE NEED TO TRAIN THEM TO BE GOOD 7279 04:23:59,584 --> 04:24:00,585 RESEARCHERS AS WELL. 7280 04:24:00,585 --> 04:24:05,923 SO THE PEOPLE WE CHOOSE TO 7281 04:24:05,923 --> 04:24:09,861 PARTNER WITH ALSO NEED THAT 7282 04:24:09,861 --> 04:24:10,962 ATTENTION AND TRAINING ABOUT THE 7283 04:24:10,962 --> 04:24:13,164 PURPOSE OF RESEARCH, AIMS OF 7284 04:24:13,164 --> 04:24:14,665 RESEARCH, WHAT ARE THE GOALS. 7285 04:24:14,665 --> 04:24:16,534 AND THEN YOU CAN START THAT 7286 04:24:16,534 --> 04:24:21,672 DISSEMINATION PLANNING FROM THE 7287 04:24:21,672 --> 04:24:21,939 BEGINNING. 7288 04:24:21,939 --> 04:24:22,974 THAT'S ANOTHER KEY POINT WE'VE 7289 04:24:22,974 --> 04:24:24,308 HIT ON TODAY. 7290 04:24:24,308 --> 04:24:25,943 FINALLY, TRUST. 7291 04:24:25,943 --> 04:24:27,378 WE ALL KEEP COMING BACK TO THIS 7292 04:24:27,378 --> 04:24:28,579 IDEA OF TRUST. 7293 04:24:28,579 --> 04:24:30,314 ONE OF THE BIGGEST THING I WOULD 7294 04:24:30,314 --> 04:24:35,720 SAY THAT WE OUGHT TO THINK ABOUT 7295 04:24:35,720 --> 04:24:37,221 MORE IN TERMS OF RESEARCH WHEN 7296 04:24:37,221 --> 04:24:38,890 THE RESEARCH IS COMMUNITY DRIVEN 7297 04:24:38,890 --> 04:24:41,492 AND THERE'S A NEED, LET'S SAY 7298 04:24:41,492 --> 04:24:45,863 DIABETES IS THE TOPIC FOCUS, IF 7299 04:24:45,863 --> 04:24:46,297 WE'RE DISSEMINATING 7300 04:24:46,297 --> 04:24:47,298 EVIDENCE-BASED MATERIAL, TELLING 7301 04:24:47,298 --> 04:24:50,735 THEM TO EAT HEALTHY BUT THEY 7302 04:24:50,735 --> 04:24:53,204 CAN'T ACCESS HEALTHY FOODS, WHAT 7303 04:24:53,204 --> 04:24:56,274 IS THE PURPOSE OR THE WORTH OF 7304 04:24:56,274 --> 04:25:01,112 DISSEMINATING THAT INFORMATION? 7305 04:25:01,112 --> 04:25:03,514 SO, WE HAVE TO THINK ABOUT WHAT 7306 04:25:03,514 --> 04:25:04,849 ARE PROGRAMMATIC PROPOSALS WE 7307 04:25:04,849 --> 04:25:07,351 CAN PUT FORTH THAT CAN HELP OUR 7308 04:25:07,351 --> 04:25:10,655 COMMUNITIES, THAT CAN WORK IN 7309 04:25:10,655 --> 04:25:13,491 TANDEM WITH OUR RESEARCH, TO, 7310 04:25:13,491 --> 04:25:15,326 YOU KNOW, NOT ONLY STRENGTHEN 7311 04:25:15,326 --> 04:25:18,196 WHAT YOU'RE TRYING TO DO BUT 7312 04:25:18,196 --> 04:25:20,498 SHOW THAT COMMUNITY THAT YOU ARE 7313 04:25:20,498 --> 04:25:23,768 INVESTED IN AN ACTUAL OUTCOME, 7314 04:25:23,768 --> 04:25:25,870 AND IMPROVEMENT IN THEIR HEALTH. 7315 04:25:25,870 --> 04:25:27,738 I THINK WHEN WE CAN SHOW THAT 7316 04:25:27,738 --> 04:25:30,908 WE'RE NOT JUST THERE TO DO THE 7317 04:25:30,908 --> 04:25:39,450 RESEARCH, BUT WE'RE THERE TO 7318 04:25:39,450 --> 04:25:40,418 IMPROVE COMMUNITY HEALTH, WE'RE 7319 04:25:40,418 --> 04:25:41,819 NOT JUST COMING TO GET OUR PAPER 7320 04:25:41,819 --> 04:25:43,688 AND LEAVE THAT'S WHEN YOU CAN 7321 04:25:43,688 --> 04:25:46,858 REALLY SHOW THAT YOU'RE BUILDING 7322 04:25:46,858 --> 04:25:48,726 THIS RESEARCH PARTNERSHIP ON A 7323 04:25:48,726 --> 04:25:54,565 STRONG FOUNDATION FROM THE 7324 04:25:54,565 --> 04:25:54,899 GET-GO. 7325 04:25:54,899 --> 04:25:59,070 THANK YOU. 7326 04:25:59,070 --> 04:26:01,372 >> YOU ADDED A THIRD AUDIENCE OF 7327 04:26:01,372 --> 04:26:01,906 POLICYMAKERS. 7328 04:26:01,906 --> 04:26:06,944 INTERESTING TO HEAR YOU REFLECT 7329 04:26:06,944 --> 04:26:08,346 ON EACH AUDIENCE MEETING 7330 04:26:08,346 --> 04:26:10,114 CAPACITY BUILDING IN DIFFERENT 7331 04:26:10,114 --> 04:26:10,882 THOUGHTS AND DIFFERENT 7332 04:26:10,882 --> 04:26:11,983 SUBSTANTIVE AREAS. 7333 04:26:11,983 --> 04:26:14,218 I WON'T REFLECT THEM ALL BACK TO 7334 04:26:14,218 --> 04:26:18,422 YOU, BUT JUST A FEW HIGH LEVEL 7335 04:26:18,422 --> 04:26:22,493 REMARKS AROUND THE NEED TO MAKE 7336 04:26:22,493 --> 04:26:23,027 SURE ACADEMICS COMMUNICATE 7337 04:26:23,027 --> 04:26:24,262 AUTHENTICALLY, THAT THEY ARE 7338 04:26:24,262 --> 04:26:26,030 THERE TO IMPROVE COMMUNITY 7339 04:26:26,030 --> 04:26:28,432 HEALTH, AND THIS INTERESTING 7340 04:26:28,432 --> 04:26:30,301 IDEA TO EMPLOY COMMUNITY MEMBERS 7341 04:26:30,301 --> 04:26:33,471 WITHIN THE RESEARCH TEAM TO 7342 04:26:33,471 --> 04:26:35,439 CENTER ETHICS CAPACITY BUILDING, 7343 04:26:35,439 --> 04:26:37,174 AND ACKNOWLEDGING THAT DATA FROM 7344 04:26:37,174 --> 04:26:40,344 AMONG YOU PANELISTS HAS SHOWN 7345 04:26:40,344 --> 04:26:41,679 THAT MANY ACADEMICS SIMPLY LACK 7346 04:26:41,679 --> 04:26:46,150 SKILLS AND DISSEMINATION, 7347 04:26:46,150 --> 04:26:48,452 COMMENTS AROUND IRB. 7348 04:26:48,452 --> 04:26:51,188 IN TERMS OF COMMUNITY, 7349 04:26:51,188 --> 04:26:51,856 STRUCTURAL CAPACITY BUILDING, 7350 04:26:51,856 --> 04:26:54,792 SYSTEMS, NEED TO BE LONGER TERM 7351 04:26:54,792 --> 04:26:57,662 AND RESOURCES AND TIME COVERED 7352 04:26:57,662 --> 04:26:59,730 TO BE GOOD RESEARCHERS IN 7353 04:26:59,730 --> 04:27:03,234 PARTNERSHIP WITH RESPECT TO 7354 04:27:03,234 --> 04:27:04,535 POLICYMAKERS, HAVING THE 7355 04:27:04,535 --> 04:27:07,038 KNOWLEDGE AND WHAT IS KNOWLEDGE, 7356 04:27:07,038 --> 04:27:09,774 AND EVIDENCE, AND KNOWLEDGE 7357 04:27:09,774 --> 04:27:17,114 DEMOCRACY AS PART OF POLICY 7358 04:27:17,114 --> 04:27:18,649 DECISION MAKING, CYCLES AND 7359 04:27:18,649 --> 04:27:21,619 STREAMS AND ABILITY TO CENTER 7360 04:27:21,619 --> 04:27:22,486 COMMUNITIES. 7361 04:27:22,486 --> 04:27:26,958 METHODS MENTIONED INCLUDE 7362 04:27:26,958 --> 04:27:27,358 INTERSECTIONALITY, 7363 04:27:27,358 --> 04:27:27,725 CO-TRANSLATION, 7364 04:27:27,725 --> 04:27:28,592 TRANSDISCIPLINARY, EQUITY AT THE 7365 04:27:28,592 --> 04:27:28,826 CENTER. 7366 04:27:28,826 --> 04:27:30,461 LET'S TALK MORE ABOUT METHODS. 7367 04:27:30,461 --> 04:27:32,229 WHAT ARE SOME COMPELLING 7368 04:27:32,229 --> 04:27:34,398 EXAMPLES AND APPROACHES TO 7369 04:27:34,398 --> 04:27:35,299 METHODOLOGICALLY FOCUSED 7370 04:27:35,299 --> 04:27:36,834 DISSEMINATION RESEARCH THAT 7371 04:27:36,834 --> 04:27:37,902 CENTERS COMMUNITIES? 7372 04:27:37,902 --> 04:27:48,312 LET'S GO WITH YOU, CRYSTAL, IF 7373 04:27:48,312 --> 04:27:48,846 YOU DON'T MIND. 7374 04:27:48,846 --> 04:27:51,282 >> WOW, A HUGE QUESTION THAT 7375 04:27:51,282 --> 04:27:53,017 INVOLVES SO MANY WAYS TO TAKE 7376 04:27:53,017 --> 04:27:53,551 ON. 7377 04:27:53,551 --> 04:27:57,188 TO ANSWER THE QUESTION, I THINK 7378 04:27:57,188 --> 04:27:59,190 WE'VE TALKED ABOUT BUILDING 7379 04:27:59,190 --> 04:27:59,657 INTENTIONAL COMMUNITY 7380 04:27:59,657 --> 04:28:01,559 PARTNERSHIPS, I ALSO THINK IF 7381 04:28:01,559 --> 04:28:03,227 YOU'RE WORKING WITH COMMUNITY, I 7382 04:28:03,227 --> 04:28:05,396 THINK EVERYONE IS ALREADY DOING 7383 04:28:05,396 --> 04:28:06,497 THIS ALREADY. 7384 04:28:06,497 --> 04:28:07,932 HAVING A COMMUNITY ADVISORY 7385 04:28:07,932 --> 04:28:11,202 BOARD TO HELP LEAD AND GUIDE THE 7386 04:28:11,202 --> 04:28:16,140 RESEARCH AND FOCUS AREA. 7387 04:28:16,140 --> 04:28:18,542 I THINK HAVING INTENTIONAL 7388 04:28:18,542 --> 04:28:24,015 PARTICIPATORY ACTION APPROACHES 7389 04:28:24,015 --> 04:28:25,082 WITHIN YOUR DESIGN TAILORED 7390 04:28:25,082 --> 04:28:26,584 THROUGH COMMUNITY EFFORTS IS 7391 04:28:26,584 --> 04:28:27,318 VERY HELPFUL. 7392 04:28:27,318 --> 04:28:31,355 I THINK IN TERMS OF ETHICAL 7393 04:28:31,355 --> 04:28:33,124 CONSIDERATIONS, IT'S REALLY 7394 04:28:33,124 --> 04:28:37,028 THINKING HOW CULTURAL CONTEXT OF 7395 04:28:37,028 --> 04:28:38,362 THE RESEARCH, THE COMMUNITY 7396 04:28:38,362 --> 04:28:46,437 YOU'RE WORKING WITH. 7397 04:28:46,437 --> 04:28:46,771 THANK YOU. 7398 04:28:46,771 --> 04:28:49,273 >> JULIET, WOULD YOU GO NEXT? 7399 04:28:49,273 --> 04:28:50,608 >> IF YOU'VE BEEN IN ANY 7400 04:28:50,608 --> 04:28:52,043 COMMUNITY THEY NATURALLY USE A 7401 04:28:52,043 --> 04:28:53,811 WIDE VARIETY OF TOOLS, RIGHT? 7402 04:28:53,811 --> 04:28:55,679 WHETHER IT IS TO LEARN ABOUT 7403 04:28:55,679 --> 04:28:56,981 THEIR PAST, CONSIDER THEIR 7404 04:28:56,981 --> 04:28:58,949 PRESENT, EVEN DREAM ABOUT THE 7405 04:28:58,949 --> 04:28:59,183 FUTURE. 7406 04:28:59,183 --> 04:29:01,252 THEY THEN TEND TO MODIFY TOOLS 7407 04:29:01,252 --> 04:29:03,120 TO SUIT THEIR NEEDS AND PASS ON 7408 04:29:03,120 --> 04:29:05,523 MESSAGES RIGHT OVER TIME. 7409 04:29:05,523 --> 04:29:08,259 I THINK DURING THE PANDEMIC WE 7410 04:29:08,259 --> 04:29:10,761 SAW HOW COMMUNITIES WERE OFTEN 7411 04:29:10,761 --> 04:29:11,862 NOT CENTERED, MANY DECISIONS 7412 04:29:11,862 --> 04:29:15,166 MADE, THAT LED A GROUP OF US TO 7413 04:29:15,166 --> 04:29:17,902 CREATE A SPATE CALLED LIGHT 7414 04:29:17,902 --> 04:29:20,071 FOR -- A SPACE CALLED LIGHT FOR 7415 04:29:20,071 --> 04:29:22,273 PUBLIC HEALTH, USING POETRY, 7416 04:29:22,273 --> 04:29:24,108 ART, LETTERS, THINGS TO BRING 7417 04:29:24,108 --> 04:29:27,745 THE COMMUNITY BACK INTO HEALTH. 7418 04:29:27,745 --> 04:29:30,047 SINCE WE BEGAN, THREE 7419 04:29:30,047 --> 04:29:30,681 CROWDSOURCING CONTESTS, OPEN 7420 04:29:30,681 --> 04:29:38,789 CALLS, THAT LED TO A TOTAL OF 7421 04:29:38,789 --> 04:29:43,394 564 CREATIVE WORK SUBMISSIONS. 7422 04:29:43,394 --> 04:29:46,564 SUBMITTERS RANGE FROM 11 TO 82 7423 04:29:46,564 --> 04:29:50,935 YEARS OLD, WE'VE HAD ENTRIES IN 7424 04:29:50,935 --> 04:29:53,137 THE U.S., NIGERIA, CANADA, 7425 04:29:53,137 --> 04:29:55,673 POETRY RECEIVED THE MOST. 7426 04:29:55,673 --> 04:29:58,976 THE COMMUNITY IS HUNGRY AND THEY 7427 04:29:58,976 --> 04:30:05,316 ARE HUNGRY TO BE FED NOT AS AN 7428 04:30:05,316 --> 04:30:06,717 AFTERTHOUGHT BUT GENUINELY 7429 04:30:06,717 --> 04:30:08,152 BECAUSE HEALTH IS FOREVER WON'T, 7430 04:30:08,152 --> 04:30:10,354 NOT JUST THOSE IN ACADEMICS. 7431 04:30:10,354 --> 04:30:14,592 SOME OF US BALANCE HEALTH AND 7432 04:30:14,592 --> 04:30:15,926 RESEARCH, PRODUCTIVITIES AS 7433 04:30:15,926 --> 04:30:17,261 ACADEMIC RESEARCHERS, SO IT IS 7434 04:30:17,261 --> 04:30:19,130 FOR THE COMMUNITY, IT ISN'T ONLY 7435 04:30:19,130 --> 04:30:20,998 FOR SOME PEOPLE AND THERE ARE 7436 04:30:20,998 --> 04:30:25,269 TOOLS THAT WORKED AND CONTINUE 7437 04:30:25,269 --> 04:30:28,105 TO WORK WITHIN COMMUNITIES. 7438 04:30:28,105 --> 04:30:29,640 ONE QUESTION EARLIER WHOSE 7439 04:30:29,640 --> 04:30:34,145 DISSEMINATION QUESTION OR TOOLS 7440 04:30:34,145 --> 04:30:34,411 MATTER? 7441 04:30:34,411 --> 04:30:36,347 IS IT WHEN PRESENTED IN A 7442 04:30:36,347 --> 04:30:38,516 JOURNAL, WHEN IT'S 3,000 WORDS, 7443 04:30:38,516 --> 04:30:40,050 IS IT DISSEMINATION WHEN ONLY A 7444 04:30:40,050 --> 04:30:45,122 FEW PEOPLE HEAR OR SEE IT IN A 7445 04:30:45,122 --> 04:30:46,657 CONFERENCE OR YOU'RE TELLING 7446 04:30:46,657 --> 04:30:47,791 STORIES, USING PODCASTS. 7447 04:30:47,791 --> 04:30:49,160 PEOPLE TALKED ABOUT TECHNOLOGY. 7448 04:30:49,160 --> 04:30:51,462 IS IT TRUE DISSEMINATION WHEN 7449 04:30:51,462 --> 04:30:52,463 THERE'S POETRY OR ART 7450 04:30:52,463 --> 04:30:53,464 INSTALLATIONS FROM THE COMMUNITY 7451 04:30:53,464 --> 04:30:54,865 BY THE COMMUNITY? 7452 04:30:54,865 --> 04:30:56,500 THAT'S WHAT WE ALL NEED TO BEGIN 7453 04:30:56,500 --> 04:30:59,003 TO GRAPPLE WITH, THAT A GROUP OF 7454 04:30:59,003 --> 04:31:00,971 US ARE TRYING TO ADDRESS BECAUSE 7455 04:31:00,971 --> 04:31:05,042 WE KNOW THE COMMUNITY IS HUNGRY 7456 04:31:05,042 --> 04:31:06,577 IF WE GIVE THEM THE SPACE TO 7457 04:31:06,577 --> 04:31:08,879 COME WHEN WE HAVE A RESEARCH, 7458 04:31:08,879 --> 04:31:10,314 SHOULD NOT BE ONLY WHEN THERE'S 7459 04:31:10,314 --> 04:31:12,683 A PROBLEM OR YOU GO TO THE 7460 04:31:12,683 --> 04:31:13,450 COMMUNITY AND THE ONLY THING 7461 04:31:13,450 --> 04:31:16,187 THEY HAVE ARE THE CHALLENGES, 7462 04:31:16,187 --> 04:31:16,420 RIGHT? 7463 04:31:16,420 --> 04:31:21,659 OR THE THINGS THEY STRUGGLE 7464 04:31:21,659 --> 04:31:25,362 WITH, BUT WHAT ABOUT HOPE AND 7465 04:31:25,362 --> 04:31:28,332 JOY, SLEEP AND REST, HOW CAN WE 7466 04:31:28,332 --> 04:31:30,067 USE THAT TO ENHANCE OVERALL 7467 04:31:30,067 --> 04:31:31,735 HEALTH AND WELL-BEING. 7468 04:31:31,735 --> 04:31:34,038 THAT'S THE SPACE WE'VE CREATED. 7469 04:31:34,038 --> 04:31:36,207 TWICE A YEAR ASK PEOPLE TO SEND 7470 04:31:36,207 --> 04:31:38,642 ENTRIES ON A TOPIC, RIGHT NOW 7471 04:31:38,642 --> 04:31:40,811 WE'RE DOING THE ENTRIES ON 7472 04:31:40,811 --> 04:31:42,112 CANCER, JUST REIMAGINING PUBLIC 7473 04:31:42,112 --> 04:31:44,415 HEALTH AS THEY SAW FIT. 7474 04:31:44,415 --> 04:31:47,418 AS YOUR ART, YOUR STORIES, YOUR 7475 04:31:47,418 --> 04:31:48,485 LETTERS, BECAUSE NOBODY SAYS, 7476 04:31:48,485 --> 04:31:53,958 YOU KNOW, PUBLICATIONS SHOULD BE 7477 04:31:53,958 --> 04:31:54,858 INTRODUCTION METHODS. 7478 04:31:54,858 --> 04:31:55,926 IT COULD BE LETTERS. 7479 04:31:55,926 --> 04:31:57,461 IT COULD BE A LETTER YOU WRITE 7480 04:31:57,461 --> 04:31:58,996 TO THE COMMUNITY TO GIVE NOT 7481 04:31:58,996 --> 04:32:00,764 JUST THE RESULTS BUT THE 7482 04:32:00,764 --> 04:32:01,832 STRUGGLES YOU EXPERIENCE ALONG 7483 04:32:01,832 --> 04:32:02,633 THE WAY. 7484 04:32:02,633 --> 04:32:04,368 THEN HOPEFULLY MAYBE THE HOPE 7485 04:32:04,368 --> 04:32:06,003 AND JOY FOR TOMORROW. 7486 04:32:06,003 --> 04:32:07,972 SO THAT'S THE SPACE WE'VE 7487 04:32:07,972 --> 04:32:10,174 CREATED THAT I HOPE IF ANYONE IS 7488 04:32:10,174 --> 04:32:11,175 INTERESTED WOULD LOVE TO SHARE 7489 04:32:11,175 --> 04:32:12,776 SOME MORE. 7490 04:32:12,776 --> 04:32:16,313 >> YES, PLEASE TO ALL PANELISTS, 7491 04:32:16,313 --> 04:32:22,453 IF THERE ARE RESOURCES THAT ARE 7492 04:32:22,453 --> 04:32:23,420 AVAILABLE TO ATTENDEES, PUT 7493 04:32:23,420 --> 04:32:24,955 THOSE IN THE CHAT. 7494 04:32:24,955 --> 04:32:26,257 COMMUNITIES USE TOOLS, AND THEY 7495 04:32:26,257 --> 04:32:28,559 ARE HUNGRY, I LIKE THAT COMMENT. 7496 04:32:28,559 --> 04:32:32,396 RACHEL, WILL YOU TAKE US THROUGH 7497 04:32:32,396 --> 04:32:33,530 YOUR RESPONSE? 7498 04:32:33,530 --> 04:32:35,032 >> SURE. 7499 04:32:35,032 --> 04:32:41,572 SO, WHEN THINKING ABOUT EXAMPLES 7500 04:32:41,572 --> 04:32:45,309 AND TOUCHING ON WHAT'S BEEN SAID 7501 04:32:45,309 --> 04:32:47,444 ONE THINK THAT IS IMPORTANT, NOT 7502 04:32:47,444 --> 04:32:50,014 ONLY DO YOU NEED TO PLAN WITH 7503 04:32:50,014 --> 04:32:51,315 YOUR COMMUNITY PARTNERS, BUT 7504 04:32:51,315 --> 04:32:52,216 ONCE YOU'VE CREATED YOUR 7505 04:32:52,216 --> 04:32:54,251 MATERIALS AND SENT THEM OUT AND 7506 04:32:54,251 --> 04:32:56,787 STARTED TO DISSEMINATE IT'S ALSO 7507 04:32:56,787 --> 04:32:58,989 IMPORTANT THAT WE MEMBER CHECK, 7508 04:32:58,989 --> 04:33:02,159 DO INDIGENOUS EVALUATION AND LET 7509 04:33:02,159 --> 04:33:03,460 YOUR COMMUNITY MEMBERS TELL YOU 7510 04:33:03,460 --> 04:33:06,430 IF THE MATERIALS ARE WORKING, 7511 04:33:06,430 --> 04:33:08,499 HOW THEY ARE WORKING, WHERE THEY 7512 04:33:08,499 --> 04:33:11,001 ARE MISSING, WHICH ARE MISSING, 7513 04:33:11,001 --> 04:33:14,405 BECAUSE WHAT WE'VE FOUND THROUGH 7514 04:33:14,405 --> 04:33:16,373 COVID WAS CHECKING ON THAT 7515 04:33:16,373 --> 04:33:18,676 ALLOWED US TO TWEAK THINGS THAT 7516 04:33:18,676 --> 04:33:20,978 WE WEREN'T ANTICIPATING. 7517 04:33:20,978 --> 04:33:24,148 SOMETIMES JUST THE STOCK PHOTOS 7518 04:33:24,148 --> 04:33:24,915 WERE OFF-PUTTING AND WOULD NOT 7519 04:33:24,915 --> 04:33:26,884 HAVE CONSIDERED THAT AS 7520 04:33:26,884 --> 04:33:29,653 SOMETHING WE NEEDED TO REMOVE 7521 04:33:29,653 --> 04:33:32,489 FROM OUR PRINT AD OR SOMETHING 7522 04:33:32,489 --> 04:33:33,457 LIKE THAT. 7523 04:33:33,457 --> 04:33:37,394 SO, I THINK THAT'S AN IMPORTANT 7524 04:33:37,394 --> 04:33:44,535 APPROACH TO CONSIDER. 7525 04:33:44,535 --> 04:33:45,736 AND THEN THINKING THROUGH WITH 7526 04:33:45,736 --> 04:33:47,705 YOUR PARTNERS NEW METHODS OF 7527 04:33:47,705 --> 04:33:48,238 SHARING. 7528 04:33:48,238 --> 04:33:49,873 WE'VE FOUND THERE'S SO MANY 7529 04:33:49,873 --> 04:33:54,478 THINGS WE WOULD HAVE NEVER 7530 04:33:54,478 --> 04:33:59,183 THOUGHT OF FOR OUR MARSHALLESE 7531 04:33:59,183 --> 04:34:01,618 COMMUNITY A RADIO TALK SHOW, A 7532 04:34:01,618 --> 04:34:02,686 PHYSICIAN WILL TAKE CALL-IN 7533 04:34:02,686 --> 04:34:03,687 QUESTIONS FROM THE COMMUNITY, 7534 04:34:03,687 --> 04:34:07,725 DID A LOT OF COVID SHOWS, HE HAS 7535 04:34:07,725 --> 04:34:08,292 DONE SEVERAL ON DIABETES, 7536 04:34:08,292 --> 04:34:12,329 STARTING TO WORK IN SOME 7537 04:34:12,329 --> 04:34:13,397 MATERNAL/CHILD HEALTH THINGS AS 7538 04:34:13,397 --> 04:34:16,166 WELL, THAT WAS A NEW AVENUE FOR 7539 04:34:16,166 --> 04:34:16,333 US. 7540 04:34:16,333 --> 04:34:19,370 ANOTHER THAT IS VERY IMPORTANT 7541 04:34:19,370 --> 04:34:22,539 TO OUR PARTICULAR POPULATION IS 7542 04:34:22,539 --> 04:34:23,607 THE FACE-TO-FACE MEETINGS 7543 04:34:23,607 --> 04:34:26,043 SHARING FOOD, AND WE'RE SPENDING 7544 04:34:26,043 --> 04:34:28,312 TIME AND WE'RE ACKNOWLEDGING 7545 04:34:28,312 --> 04:34:29,847 IMPORTANT CULTURAL EVENTS. 7546 04:34:29,847 --> 04:34:33,450 SO, WHAT WE HAD FOUND WE COULD 7547 04:34:33,450 --> 04:34:36,320 PLUG IN TO THOSE AND USE THEM AS 7548 04:34:36,320 --> 04:34:38,622 TOWN HALLS TO JUST BRING THE 7549 04:34:38,622 --> 04:34:41,024 COMMUNITY UP TO DATE ON WHERE 7550 04:34:41,024 --> 04:34:44,294 RESEARCH WAS, WHAT KIND OF 7551 04:34:44,294 --> 04:34:46,397 FINDINGS WE WERE ANTICIPATING, 7552 04:34:46,397 --> 04:34:48,799 YOU KNOW, WHERE WE WERE HOPING 7553 04:34:48,799 --> 04:34:50,868 TO SHARE THESE THINGS BUT IN A 7554 04:34:50,868 --> 04:34:54,271 WAY THE COMMUNITY COULD DIGEST 7555 04:34:54,271 --> 04:34:54,872 AND UNDERSTAND. 7556 04:34:54,872 --> 04:34:56,640 AND IT TAKES TIME. 7557 04:34:56,640 --> 04:34:59,410 THAT TAKES MONEY. 7558 04:34:59,410 --> 04:35:01,378 AGAIN, THERE'S THAT SENSE OF 7559 04:35:01,378 --> 04:35:03,447 WHEN YOU'RE WRITING A PROPOSAL 7560 04:35:03,447 --> 04:35:05,949 YOU'VE GOT TO PLAN FROM THE 7561 04:35:05,949 --> 04:35:07,484 BEGINNING FOR YOUR DISSEMINATION 7562 04:35:07,484 --> 04:35:08,919 PARTNERS, RIGHT? 7563 04:35:08,919 --> 04:35:12,656 AND PLAN FOR THESE EXTRA AVENUES 7564 04:35:12,656 --> 04:35:15,058 OR EXTRA ACTIVITIES THAT ARE 7565 04:35:15,058 --> 04:35:16,827 GOING TO OCCUR, TO MAKE THIS 7566 04:35:16,827 --> 04:35:17,060 HAPPEN. 7567 04:35:17,060 --> 04:35:22,299 AND SO I THINK IN SOME CASE IF 7568 04:35:22,299 --> 04:35:27,671 THERE IS GREATER ENGAGEMENT WITH 7569 04:35:27,671 --> 04:35:29,640 D&I RESEARCHERS AND CBPR WE 7570 04:35:29,640 --> 04:35:32,276 COULD SEE A PUSH FORWARD IN THE 7571 04:35:32,276 --> 04:35:35,546 D&I RESEARCH BECAUSE YOU WOULD 7572 04:35:35,546 --> 04:35:37,815 HAVE THOSE COMMUNITY EXPERTS 7573 04:35:37,815 --> 04:35:40,584 LIKE HELPING PLUG IN AND MOVE 7574 04:35:40,584 --> 04:35:48,992 THAT DISSEMINATION RESEARCH 7575 04:35:48,992 --> 04:35:49,660 ALONG. 7576 04:35:49,660 --> 04:35:49,960 THANK YOU. 7577 04:35:49,960 --> 04:35:51,829 >> CONCRETE RESPONSES. 7578 04:35:51,829 --> 04:35:52,029 LISA? 7579 04:35:52,029 --> 04:35:54,031 >> VERY EXCITING IDEAS HERE. 7580 04:35:54,031 --> 04:35:55,999 I WANT TO BUILD ON WHAT 7581 04:35:55,999 --> 04:35:58,402 DISSEMINATION IS REALLY ABOUT AS 7582 04:35:58,402 --> 04:36:00,904 WE THINK ABOUT COMPELLING 7583 04:36:00,904 --> 04:36:04,842 EXAMPLES AND APPROACHES. 7584 04:36:04,842 --> 04:36:07,044 DISSEMINATION IS ABOUT CLOSING 7585 04:36:07,044 --> 04:36:10,714 THE GAP, THIS IS A PRACTICAL 7586 04:36:10,714 --> 04:36:13,917 PUBLIC ACCOUNTABILITY BACK TO 7587 04:36:13,917 --> 04:36:15,686 USING GOVERNMENTAL FUNDS TO 7588 04:36:15,686 --> 04:36:16,453 CONDUCT RESEARCH. 7589 04:36:16,453 --> 04:36:20,257 WE HAVE TO BUILD IN STRUCTURAL 7590 04:36:20,257 --> 04:36:21,091 MECHANISMS FOR ACCOUNTABILITY 7591 04:36:21,091 --> 04:36:23,560 AND TRUST IS REALLY ABOUT GIVING 7592 04:36:23,560 --> 04:36:25,195 BACK. 7593 04:36:25,195 --> 04:36:30,234 YOU BUILD TRUST WHEN THERE'S 7594 04:36:30,234 --> 04:36:30,534 RECIPROCITY 7595 04:36:30,534 --> 04:36:31,969 WHEN THERE'S REFLECTION IN 7596 04:36:31,969 --> 04:36:32,970 CRITICAL THINKING NOT JUST ON 7597 04:36:32,970 --> 04:36:36,139 HOW TO USE THE DATA AND HOW TO 7598 04:36:36,139 --> 04:36:37,441 TRANSLATE AND DISSEMINATE OUR 7599 04:36:37,441 --> 04:36:40,944 RESEARCH FINDINGS BUT HOW TO 7600 04:36:40,944 --> 04:36:43,347 CO-CREATE THE RESEARCH DESIGN 7601 04:36:43,347 --> 04:36:44,882 AND RESEARCH QUESTIONS THAT 7602 04:36:44,882 --> 04:36:49,052 REALLY ARE OF BENEFITS NOT JUST 7603 04:36:49,052 --> 04:36:53,023 INDIVIDUAL BENEFITS, CRITICAL 7604 04:36:53,023 --> 04:36:56,960 TOUCHED ON RESEARCH AND HUMAN 7605 04:36:56,960 --> 04:36:58,395 SUBJECTS BENEFITS. 7606 04:36:58,395 --> 04:37:01,465 RESEARCH IS ABOUT CLOSING THE NO 7607 04:37:01,465 --> 04:37:03,667 DUE GAP, ADVANCING KNOWLEDGE FOR 7608 04:37:03,667 --> 04:37:05,269 SOCIAL CHANGE, CREATING NEW 7609 04:37:05,269 --> 04:37:06,703 DISCOVERIES TO IMPROVE 7610 04:37:06,703 --> 04:37:09,139 POPULATION HEALTH, AND HEALING. 7611 04:37:09,139 --> 04:37:11,441 SO, GIVEN THAT, I WANT TO COVER 7612 04:37:11,441 --> 04:37:13,844 A FEW EXAMPLES THAT'S CRITICAL. 7613 04:37:13,844 --> 04:37:16,580 THE FIRST STEP IN CLOSING THE NO 7614 04:37:16,580 --> 04:37:21,318 DUE GAP IS BUILDING THE PIPELINE 7615 04:37:21,318 --> 04:37:22,719 OF RESEARCHERS AND SCHOLARS 7616 04:37:22,719 --> 04:37:26,356 ACROSS GENERATIONS, WE HAVE TO 7617 04:37:26,356 --> 04:37:27,324 MOVE THAT NEEDLE WHERE 7618 04:37:27,324 --> 04:37:35,465 RESEARCHERS ARE WITHIN AND FROM 7619 04:37:35,465 --> 04:37:36,867 THE COMMUNITY. 7620 04:37:36,867 --> 04:37:39,836 WE'VE REACHED A MARK, RESEARCHES 7621 04:37:39,836 --> 04:37:42,372 AND SCHOLARS, WE HAVE THE 7622 04:37:42,372 --> 04:37:44,308 PIPELINE TO BE WITHIN AND BY. 7623 04:37:44,308 --> 04:37:48,378 WE'RE NOT DOING RESEARCH WITH OR 7624 04:37:48,378 --> 04:37:49,046 COMMUNITY-BASED PARTICIPATORY 7625 04:37:49,046 --> 04:37:52,416 RESEARCH, BUT RESEARCH BY AND 7626 04:37:52,416 --> 04:37:54,618 WITHIN THOSE MOST DISADVANTAGED 7627 04:37:54,618 --> 04:37:55,786 BY STRUCTURAL INEQUITIES. 7628 04:37:55,786 --> 04:37:57,654 SO WHAT DOES THAT MEAN? 7629 04:37:57,654 --> 04:38:02,159 WE TALK ABOUT SCHOLARS OF COLOR, 7630 04:38:02,159 --> 04:38:05,896 LGBTQI COMMUNITIES, PERSONS 7631 04:38:05,896 --> 04:38:08,098 LIVING WITH DISABILITIES, 7632 04:38:08,098 --> 04:38:12,669 PERSONS WITH NEWER IMMIGRATION 7633 04:38:12,669 --> 04:38:16,073 STATUS, FIRST GEN, U54s, 80% 7634 04:38:16,073 --> 04:38:16,940 SCHOLARS OF COLOR, 7635 04:38:16,940 --> 04:38:18,909 INTERSECTIONAL SCHOLARS. 7636 04:38:18,909 --> 04:38:21,411 BY NATURE THAT DISSEMINATION ARM 7637 04:38:21,411 --> 04:38:22,846 BECOMES MORE INTIMATE. 7638 04:38:22,846 --> 04:38:24,982 WE'RE EMBRACING THE WITHIN AND 7639 04:38:24,982 --> 04:38:25,849 THE BY. 7640 04:38:25,849 --> 04:38:29,086 LET ME GIVE A FEW EXAMPLES OF 7641 04:38:29,086 --> 04:38:33,023 THE REASONS WHY WE MUST BUILD 7642 04:38:33,023 --> 04:38:34,791 SUSTAINED DISSEMINATION 7643 04:38:34,791 --> 04:38:35,092 STRATEGIES. 7644 04:38:35,092 --> 04:38:35,993 ACADEMIC INSTITUTIONS, MANY OF 7645 04:38:35,993 --> 04:38:39,830 US ARE IN THEM. 7646 04:38:39,830 --> 04:38:43,166 AND WE DO DISSEMINATION EYE -- 7647 04:38:43,166 --> 04:38:46,937 BY PROJECT OR P.I.s, RATHER 7648 04:38:46,937 --> 04:38:52,609 THAN WE HAVE THE ABILITY TO USE 7649 04:38:52,609 --> 04:38:56,546 FISCAL OVERHEAD, 51 OR 52s% OF 7650 04:38:56,546 --> 04:38:57,481 RESOURCES, I'LL GET TO RESOURCES 7651 04:38:57,481 --> 04:38:59,216 WITH THE NEXT QUESTION. 7652 04:38:59,216 --> 04:39:03,020 WE NEED TO BE ABLE TO SUSTAIN 7653 04:39:03,020 --> 04:39:06,323 AND HAVE ARMS, I LAUNCHED WITH 7654 04:39:06,323 --> 04:39:08,925 PARTNERS STATEWIDE EQUITY AND 7655 04:39:08,925 --> 04:39:10,127 POLICY INSTITUTE. 7656 04:39:10,127 --> 04:39:11,895 WE'VE HAD EQUITY CONVERSATIONS 7657 04:39:11,895 --> 04:39:14,097 THAT ARE PLACE BASED WHICH WE 7658 04:39:14,097 --> 04:39:17,034 BRING IN THE RESEARCH AND THE 7659 04:39:17,034 --> 04:39:19,436 DATA FROM OUR SCIENCE WITH 7660 04:39:19,436 --> 04:39:22,372 COMMUNITIES AND BY SCHOLARS OF 7661 04:39:22,372 --> 04:39:25,208 COLOR IN THESE PLACE-BASED 7662 04:39:25,208 --> 04:39:26,977 CONVERSATIONS THAT LAST BETWEEN 7663 04:39:26,977 --> 04:39:31,248 HALF DAY AND DAY AND A HALF. 7664 04:39:31,248 --> 04:39:41,692 THOSE COULD BE FOCUSED ON 7665 04:39:42,359 --> 04:39:43,994 SYSTEMS CHANGE, PROMONTORIES OR 7666 04:39:43,994 --> 04:39:45,595 SCHOLARS, COMMUNITY PARTNERS, 7667 04:39:45,595 --> 04:39:46,897 NATIVE AMERICAN RESEARCHERS, 7668 04:39:46,897 --> 04:39:50,400 AFRICAN AMERICAN RESEARCHERS, 7669 04:39:50,400 --> 04:39:53,036 THE POINT IS IT'S THE 7670 04:39:53,036 --> 04:39:54,671 DISSEMINATION, SCIENCE OF 7671 04:39:54,671 --> 04:39:56,873 DISSEMINATION, FIRST PREMISE IS 7672 04:39:56,873 --> 04:39:59,376 REALLY FOCUSING ON WITHIN. 7673 04:39:59,376 --> 04:40:03,313 THE OTHER IDEA WE'VE CREATED IS 7674 04:40:03,313 --> 04:40:04,848 TO HAVE COMMUNITY SCIENTIFIC 7675 04:40:04,848 --> 04:40:07,084 POLICY ADVISORY COMMITTEES. 7676 04:40:07,084 --> 04:40:10,320 SO THE OPPORTUNITIES HERE IN 7677 04:40:10,320 --> 04:40:15,358 TERMS OF INNOVATIVE APPROACHES 7678 04:40:15,358 --> 04:40:19,096 OR EXAMPLES IS AGE-FUNDED 7679 04:40:19,096 --> 04:40:21,264 RESEARCH, ALLOWS US TO CREATE A 7680 04:40:21,264 --> 04:40:22,265 THIRD AIM. 7681 04:40:22,265 --> 04:40:27,137 SOME AIMS CAN BE BUILT AS 7682 04:40:27,137 --> 04:40:27,938 COMMUNITY ENGAGEMENT AIM AS PART 7683 04:40:27,938 --> 04:40:30,140 OF THE SCOPE OF WORK. 7684 04:40:30,140 --> 04:40:34,745 WE CAN WRITE IN NOT JUST A 7685 04:40:34,745 --> 04:40:37,180 SCIENTIFIC POLICY ADVISORY 7686 04:40:37,180 --> 04:40:39,783 COMMITTEE BUT CIVIC AND 7687 04:40:39,783 --> 04:40:41,218 COMMUNITY KNOWLEDGE MAKERS AND 7688 04:40:41,218 --> 04:40:42,352 PARTICIPANTS. 7689 04:40:42,352 --> 04:40:48,792 YOU MENTIONED IN TERMS OF CAPS. 7690 04:40:48,792 --> 04:40:49,760 DISSEMINATION PRODUCTS WE'VE 7691 04:40:49,760 --> 04:40:53,497 CREATED DIGITAL STORIES AND 7692 04:40:53,497 --> 04:40:55,432 DIGITAL POLICY STORIES NARRATIVE 7693 04:40:55,432 --> 04:40:57,534 BY -- PRODUCED BY COMMUNITIES, 7694 04:40:57,534 --> 04:41:00,637 EQUITY AND POLICY INSTITUTE IN 7695 04:41:00,637 --> 04:41:06,076 ITSELF WAS CREATED AS A 7696 04:41:06,076 --> 04:41:06,743 KNOWLEDGE DEMOCRACY 7697 04:41:06,743 --> 04:41:07,944 SUSTAINABILITY EFFORT TO BUILD 7698 04:41:07,944 --> 04:41:09,613 GOOD EVIDENCE FROM RESEARCH AND 7699 04:41:09,613 --> 04:41:13,083 SHARE BACK WITH COMMUNITIES. 7700 04:41:13,083 --> 04:41:16,052 I INSTITUTED IT, CO-DESIGNED BY 7701 04:41:16,052 --> 04:41:16,686 COMMUNITY PARTNERS, AND 7702 04:41:16,686 --> 04:41:20,757 CULMINATED IN HALF DAY OF POLICY 7703 04:41:20,757 --> 04:41:22,392 DIALOGUES. 7704 04:41:22,392 --> 04:41:23,593 IT TRAINS LOCAL CHAMPIONS, 7705 04:41:23,593 --> 04:41:29,065 ACADEMIC RESEARCHERS TO CON DUCT 7706 04:41:29,065 --> 04:41:31,601 POLICY ANALYSIS USING RESEARCH 7707 04:41:31,601 --> 04:41:34,204 FROM FUNDED STUDIES AND EMPLOYS 7708 04:41:34,204 --> 04:41:36,506 DECOLONIZED AND RACIAL JUSTICE 7709 04:41:36,506 --> 04:41:37,040 APPROACHES. 7710 04:41:37,040 --> 04:41:40,544 IT ALSO IS A UNIQUE TRAINING 7711 04:41:40,544 --> 04:41:42,078 THAT ALLOWS COMMUNITY PARTNERS 7712 04:41:42,078 --> 04:41:44,815 TO WORK WITH ACADEMICS AND 7713 04:41:44,815 --> 04:41:48,552 STUDENTS AND OTHER SCHOLARS AS 7714 04:41:48,552 --> 04:41:52,088 WELL AS POLICYMAKERS TO SHOW HOW 7715 04:41:52,088 --> 04:41:55,892 EVIDENCE CAN BE TRANSLATED IN 7716 04:41:55,892 --> 04:41:58,295 DISSEMINATION INTO THE -- TO 7717 04:41:58,295 --> 04:42:00,497 ELECTED OFFED OFFICIALS. 7718 04:42:00,497 --> 04:42:01,798 THE OTHER EXAMPLE WE'VE 7719 04:42:01,798 --> 04:42:05,535 INSTITUTED HAS BEEN THE POLICY 7720 04:42:05,535 --> 04:42:06,837 DIALOGUES. 7721 04:42:06,837 --> 04:42:09,906 THOSE DIALOGUES ARE INTENTIONAL 7722 04:42:09,906 --> 04:42:10,473 DISCUSSIONS, WE DELIBERATE 7723 04:42:10,473 --> 04:42:12,976 EVIDENCE AND WHAT ARE 7724 04:42:12,976 --> 04:42:14,010 OPPORTUNITIES AND CO-FACILITATED 7725 04:42:14,010 --> 04:42:15,946 BY COMMUNITY PARTNERS AND WE'VE 7726 04:42:15,946 --> 04:42:18,114 HAD THEM DURING COVID ONLINE AS 7727 04:42:18,114 --> 04:42:19,649 WELL AS IN PERSON. 7728 04:42:19,649 --> 04:42:21,084 BUT WHAT ARE THE OPPORTUNITIES 7729 04:42:21,084 --> 04:42:24,354 TO USE THE RESEARCH WE'VE BEEN 7730 04:42:24,354 --> 04:42:26,990 FINDING TO BE ABLE TO TAKE -- 7731 04:42:26,990 --> 04:42:31,061 HAVE MORE TAKE-UP OF EVIDENCE 7732 04:42:31,061 --> 04:42:33,463 INTO THE POLICYMAKING ARENAS? 7733 04:42:33,463 --> 04:42:37,167 WITH OUR CEAL PROJECT, WE'VE 7734 04:42:37,167 --> 04:42:38,034 CREATED INFOGRAPHICS, COMMUNITY 7735 04:42:38,034 --> 04:42:41,638 PARTNERS REVIEW THE DATA WITH US 7736 04:42:41,638 --> 04:42:44,174 AND THEY CO-CREATE THE DATA 7737 04:42:44,174 --> 04:42:45,609 STORY BOARDS. 7738 04:42:45,609 --> 04:42:47,344 SO THEREFORE INFOGRAPHICS AND 7739 04:42:47,344 --> 04:42:48,745 THEN WE TRAIN THEM TO PRESENT 7740 04:42:48,745 --> 04:42:50,513 THAT BACK TO THE COMMUNITY, WE 7741 04:42:50,513 --> 04:42:52,249 DON'T PRESENT IT BACK. 7742 04:42:52,249 --> 04:42:55,752 THEY DO. 7743 04:42:55,752 --> 04:42:57,087 ONE EXAMPLE IS THE COMMUNITY 7744 04:42:57,087 --> 04:43:05,395 FORMS IN WHICH THE PROMONTORIES 7745 04:43:05,395 --> 04:43:06,263 CO-ANALYZE AND CREATE THOSE 7746 04:43:06,263 --> 04:43:07,797 STORY BOARDS. 7747 04:43:07,797 --> 04:43:11,001 WE DID THIS WITH THE BLACK URBAN 7748 04:43:11,001 --> 04:43:11,868 AFRICAN AMERICAN COMMUNITY, 7749 04:43:11,868 --> 04:43:16,273 URBAN INDIAN COMMUNITY, AS WELL 7750 04:43:16,273 --> 04:43:22,746 AS DANAY CHAPTER AREA IN THE 7751 04:43:22,746 --> 04:43:25,148 NAVAJO NATION AND LATINO 7752 04:43:25,148 --> 04:43:26,483 COMMUNITY. 7753 04:43:26,483 --> 04:43:36,893 WE'RE EXPANDING TO ASIAN 7754 04:43:42,432 --> 04:43:43,333 AMERICAN AND LGBTQI. 7755 04:43:43,333 --> 04:43:45,135 DATING BACK TO THE '80s PUBLIC 7756 04:43:45,135 --> 04:43:47,737 HEALTH DRAWS ON THE COMMUNITIES 7757 04:43:47,737 --> 04:43:49,105 OF PRACTICE. 7758 04:43:49,105 --> 04:43:51,508 THAT WAS -- THIS WAS CO-CREATED 7759 04:43:51,508 --> 04:43:53,977 AS AN OPPORTUNITY FOR 7760 04:43:53,977 --> 04:43:56,079 COMMUNITY-BASED ORGANIZATIONS TO 7761 04:43:56,079 --> 04:43:57,380 SUSTAIN THEMSELVES AND CO-SHARE 7762 04:43:57,380 --> 04:43:57,647 KNOWLEDGE. 7763 04:43:57,647 --> 04:44:02,552 WE HAVE A COMMUNITY OF PRACTICE 7764 04:44:02,552 --> 04:44:05,455 NETWORK STATEWIDE WITH U54 AND 7765 04:44:05,455 --> 04:44:08,258 WAVE PROJECT, OVER 200 PARTNERS, 7766 04:44:08,258 --> 04:44:11,962 BUT COMMUNITY IS NEVER STATIC. 7767 04:44:11,962 --> 04:44:13,763 IT'S CONSTANTLY CHANGING. 7768 04:44:13,763 --> 04:44:14,731 THEREFORE WE'RE CONSTANTLY -- 7769 04:44:14,731 --> 04:44:15,365 WHO IS NEW? 7770 04:44:15,365 --> 04:44:16,232 WHO IS HERE? 7771 04:44:16,232 --> 04:44:17,100 WHO IS LEFT? 7772 04:44:17,100 --> 04:44:19,302 WHO MOVED OVER TO THIS JOB, WHO 7773 04:44:19,302 --> 04:44:22,439 MOVED TO THAT JOB? 7774 04:44:22,439 --> 04:44:24,874 IT'S REALLY MAPPING THE PLAYERS, 7775 04:44:24,874 --> 04:44:27,844 MAPPING THE PARTNERS, AND 7776 04:44:27,844 --> 04:44:29,245 KEEPING THOSE DATABASES UPDATED 7777 04:44:29,245 --> 04:44:31,881 AS WELL AS THE RELATIONSHIP 7778 04:44:31,881 --> 04:44:34,617 BUILDING THAT HAPPENS WITH OUR 7779 04:44:34,617 --> 04:44:36,252 SCHOLARS WITHIN THEIR OWN 7780 04:44:36,252 --> 04:44:36,786 COMMUNITIES. 7781 04:44:36,786 --> 04:44:40,523 I'LL END THERE BUT I'LL ALSO 7782 04:44:40,523 --> 04:44:42,392 POST SOME OF THESE RESOURCES 7783 04:44:42,392 --> 04:44:45,929 THAT COULD BE SHARED IN TERMS OF 7784 04:44:45,929 --> 04:44:46,196 EXAMPLES. 7785 04:44:46,196 --> 04:44:48,098 I JUST AM SO HAPPY TO HEAR OTHER 7786 04:44:48,098 --> 04:44:52,702 IDEAS I'VE LEARNED TODAY. 7787 04:44:52,702 --> 04:44:53,003 THANK YOU. 7788 04:44:53,003 --> 04:44:54,437 >> I WAS GOING TO INVITE YOU TO 7789 04:44:54,437 --> 04:44:55,772 PUT THINGS IN THE CHAT. 7790 04:44:55,772 --> 04:44:57,741 PLEASE DO SO. 7791 04:44:57,741 --> 04:45:04,614 WE'VE GOT FIVE TO NINE MINUTES 7792 04:45:04,614 --> 04:45:05,382 LEFT. 7793 04:45:05,382 --> 04:45:07,784 I'LL ASK THAT YOU SHARE TWO 7794 04:45:07,784 --> 04:45:09,753 POINTS AT MOST JUST SO WE CAN 7795 04:45:09,753 --> 04:45:12,389 HEAR FROM EVERYONE AND HAVE 7796 04:45:12,389 --> 04:45:16,993 SYLVIA WRAP US UP IF THERE'S 7797 04:45:16,993 --> 04:45:18,628 Q&A FROM THE AUDIENCE. 7798 04:45:18,628 --> 04:45:21,664 RACHEL, ONE TO TWO KEY POINTS 7799 04:45:21,664 --> 04:45:26,636 WHAT RESOURCE IS NEEDED TO BUILD 7800 04:45:26,636 --> 04:45:27,237 COMMUNITY DRIVEN EVIDENCE. 7801 04:45:27,237 --> 04:45:28,571 >> ONE THING IN TERMS OF THIS 7802 04:45:28,571 --> 04:45:32,642 QUESTION THAT CAME TO MIND FOR 7803 04:45:32,642 --> 04:45:39,549 ME WAS JUST THE IDEA OF 7804 04:45:39,549 --> 04:45:41,184 PROPOSALS THAT -- RFAs THAT 7805 04:45:41,184 --> 04:45:44,154 REQUIRE DISSEMINATION PLANNING 7806 04:45:44,154 --> 04:45:50,627 IN THE PROPOSAL. 7807 04:45:50,627 --> 04:45:51,928 WITH VERY DETAILED ACTIVITIES 7808 04:45:51,928 --> 04:45:53,129 AND OUTCOMES YOU'RE GOING TO 7809 04:45:53,129 --> 04:45:55,098 MAYBE EVEN EVALUATE, THAT MIGHT 7810 04:45:55,098 --> 04:45:58,401 BE THE NEXT REAL GAP THAT COULD 7811 04:45:58,401 --> 04:46:02,238 BE MOST USEFUL FOR DISSEMINATION 7812 04:46:02,238 --> 04:46:04,541 RESEARCH CENTERED IN COMMUNITIES 7813 04:46:04,541 --> 04:46:08,511 IS JUST KIND OF DOING THOSE EVEN 7814 04:46:08,511 --> 04:46:10,380 IF THEY ARE EXPERIMENTALLY 7815 04:46:10,380 --> 04:46:12,882 DESIGNED STUDIES BUT DOING THOSE 7816 04:46:12,882 --> 04:46:14,517 STUDIES THAT ANALYZE AND 7817 04:46:14,517 --> 04:46:18,021 EVALUATE THE EFFECT OF THOSE 7818 04:46:18,021 --> 04:46:20,323 DIFFERENT SOURCES, DIFFERENT 7819 04:46:20,323 --> 04:46:22,292 MESSAGES, AND TARGET AUDIENCES 7820 04:46:22,292 --> 04:46:24,394 TO DETERMINE THOSE DETERMINANTS 7821 04:46:24,394 --> 04:46:26,563 ON THE UPTAKE OF THE INFORMATION 7822 04:46:26,563 --> 04:46:27,664 THAT WE'RE ACTUALLY TRYING TO 7823 04:46:27,664 --> 04:46:33,670 SHARE SO I THINK IF WE CAN OFFER 7824 04:46:33,670 --> 04:46:35,538 SOME EVIDENCE TO SAY LIKE THIS 7825 04:46:35,538 --> 04:46:37,707 KIND OF APPROACH TO TARGETING 7826 04:46:37,707 --> 04:46:44,280 YOUR AUDIENCE WITH TAILORED 7827 04:46:44,280 --> 04:46:47,350 MESSAGES LEADS TO -- WILL 7828 04:46:47,350 --> 04:46:48,218 ENCOURAGE DISSEMINATION WE NEED, 7829 04:46:48,218 --> 04:46:50,420 EVEN AT MAYBE THE ACADEMIC 7830 04:46:50,420 --> 04:46:55,024 LEVELS IF WE COULD GET TMP 7831 04:46:55,024 --> 04:46:57,660 COMMITTEES TO COUNT 7832 04:46:57,660 --> 04:46:58,428 DISSEMINATION MATERIALS TOWARDS 7833 04:46:58,428 --> 04:46:59,929 YOUR TMP PACKET THAT WOULD ALSO 7834 04:46:59,929 --> 04:47:01,264 BE SUPER GREAT. 7835 04:47:01,264 --> 04:47:02,031 I'LL STOP THERE. 7836 04:47:02,031 --> 04:47:03,566 >> THANK YOU, RACHEL. 7837 04:47:03,566 --> 04:47:05,835 CRYSTAL, WHAT ABOUT YOU? 7838 04:47:05,835 --> 04:47:09,005 WHAT ONE TO TWO POINTS WOULD YOU 7839 04:47:09,005 --> 04:47:09,672 LIKE TO ADD? 7840 04:47:09,672 --> 04:47:10,440 >> OH, GOSH. 7841 04:47:10,440 --> 04:47:15,478 TWO POINTS I WOULD LIKE TO ADD 7842 04:47:15,478 --> 04:47:17,380 WOULD BE TO ENCOURAGE COMMUNITY 7843 04:47:17,380 --> 04:47:19,949 MEMBERS IN INSTITUTIONS TO WORK 7844 04:47:19,949 --> 04:47:24,354 TOGETHER FOR POLICY CHANGES THAT 7845 04:47:24,354 --> 04:47:25,555 ADVANCE RESEARCH SCIENCE, ALSO 7846 04:47:25,555 --> 04:47:30,460 IN A MORE POSITIVE WAY TO REALLY 7847 04:47:30,460 --> 04:47:35,598 REFLECT DIVERSE WAYS OF 7848 04:47:35,598 --> 04:47:38,601 UNDERSTANDING AND LEARNING. 7849 04:47:38,601 --> 04:47:40,870 THAT WILL HELP ADDRESS TENSION 7850 04:47:40,870 --> 04:47:41,838 IN RELATIONSHIP BETWEEN 7851 04:47:41,838 --> 04:47:43,740 COMMUNITIES AND ACADEMICS MORE 7852 04:47:43,740 --> 04:47:47,877 INTENTIONALLY BUT CREATING MORE 7853 04:47:47,877 --> 04:47:48,978 OF THAT COMMUNITY-CENTERED 7854 04:47:48,978 --> 04:47:50,713 COLLABORATIVE APPROACH. 7855 04:47:50,713 --> 04:47:51,581 THANK YOU. 7856 04:47:51,581 --> 04:47:53,016 >> THANK YOU, CRYSTAL. 7857 04:47:53,016 --> 04:47:56,953 REALLY IMPORTANT POINTS. 7858 04:47:56,953 --> 04:47:57,187 JULIET? 7859 04:47:57,187 --> 04:47:58,955 >> SURE, EARLIER ONE OF MY 7860 04:47:58,955 --> 04:48:00,790 QUESTIONS WAS DEFINITION OF THE 7861 04:48:00,790 --> 04:48:02,525 DISSEMINATION MATTERS, THOSE OF 7862 04:48:02,525 --> 04:48:04,727 ACADEMIA OR THOSE OF COMMUNITY 7863 04:48:04,727 --> 04:48:06,796 TO WHICH LISA ASKED WHAT IS 7864 04:48:06,796 --> 04:48:10,300 KNOWLEDGE, AND SO I WANT TO 7865 04:48:10,300 --> 04:48:13,937 QUICKLY SHARE POETRY, A LINE IN 7866 04:48:13,937 --> 04:48:15,672 PARTICULAR OF THE COMMUNION WE 7867 04:48:15,672 --> 04:48:17,106 FORGE, FEAST OF ONENESS WE 7868 04:48:17,106 --> 04:48:18,741 ENGAGE IN WHEN WE WORK TOGETHER 7869 04:48:18,741 --> 04:48:19,609 WITH COMMUNITY. 7870 04:48:19,609 --> 04:48:21,144 IT'S MY HOPE THAT THE FUNCTION 7871 04:48:21,144 --> 04:48:24,414 OF THE NEXT GENERATION OF 7872 04:48:24,414 --> 04:48:27,150 RESEARCH WHEN IT COMES TO 7873 04:48:27,150 --> 04:48:29,886 COMMUNITY-DRIVEN STRATEGIES MUST 7874 04:48:29,886 --> 04:48:31,754 BE A PROCESS OF DISCOVERY WHERE 7875 04:48:31,754 --> 04:48:34,457 WE WORK TOGETHER TO PRODUCE 7876 04:48:34,457 --> 04:48:36,259 HUMANE COMMUNITY-DRIVEN TOOLS 7877 04:48:36,259 --> 04:48:38,361 GROUNDED IN COMMUNITY-DRIVEN 7878 04:48:38,361 --> 04:48:38,995 WAYS, RESOURCES, APPROACHES. 7879 04:48:38,995 --> 04:48:40,730 SOME OF US ARE GOING HAVE TO 7880 04:48:40,730 --> 04:48:45,134 PUSH BACK THAT THE ONLY TOOLS 7881 04:48:45,134 --> 04:48:46,336 THAT EXIST ARE IN ACADEMIC 7882 04:48:46,336 --> 04:48:47,537 JOURNALS RATHER THAN WORK WITH 7883 04:48:47,537 --> 04:48:48,738 COMMUNITIES TO FIND TOOLS OR 7884 04:48:48,738 --> 04:48:51,574 WORK WITH THEM TO IDENTIFY TOOLS 7885 04:48:51,574 --> 04:48:56,546 THAT THEY FIND CREATIVE, TOOLS 7886 04:48:56,546 --> 04:48:59,916 THAT FOSTER CONNECTION AND FORGE 7887 04:48:59,916 --> 04:49:00,917 COMMUNION TOGETHER, ALL VESTED 7888 04:49:00,917 --> 04:49:02,485 WHEN IT COMES TO HEALTH, WHY NOT 7889 04:49:02,485 --> 04:49:03,653 GIVE THEM THAT SPACE AS WELL. 7890 04:49:03,653 --> 04:49:05,722 >> THANK YOU FOR ADDING THAT. 7891 04:49:05,722 --> 04:49:10,460 LISA, WHAT POINTS WOULD YOU 7892 04:49:10,460 --> 04:49:14,497 ROUND US OUT WITH? 7893 04:49:14,497 --> 04:49:16,366 YOU'RE ON MUTE, LISA. 7894 04:49:16,366 --> 04:49:18,768 >> OVERARCHING TAKEAWAY AS WE 7895 04:49:18,768 --> 04:49:20,303 THINK ABOUT DISSEMINATION 7896 04:49:20,303 --> 04:49:22,939 SCIENCE, THAT WE CENTER EQUITY 7897 04:49:22,939 --> 04:49:24,674 BEYOND A PRINCIPLE AND CORE 7898 04:49:24,674 --> 04:49:25,008 VALUE. 7899 04:49:25,008 --> 04:49:27,410 AS A CORE VALUE, WE DO HONOR AND 7900 04:49:27,410 --> 04:49:29,279 VALUE DIFFERENT WAYS OF KNOWING 7901 04:49:29,279 --> 04:49:33,016 WHAT THE DEEP UNDERSTANDING OF 7902 04:49:33,016 --> 04:49:35,418 HISTORICAL CONTEXT OF 7903 04:49:35,418 --> 04:49:36,319 INEQUITIES, COLONIZATION, 7904 04:49:36,319 --> 04:49:37,954 SLAVERY, AND GENOCIDE IN THE 7905 04:49:37,954 --> 04:49:38,621 UNITED STATES. 7906 04:49:38,621 --> 04:49:41,424 WE ALSO AS WE THINK ABOUT EQUITY 7907 04:49:41,424 --> 04:49:46,896 AS A PROCESS RELATIONSHIP AND 7908 04:49:46,896 --> 04:49:49,332 OUTCOME, AS A PROCESS AND 7909 04:49:49,332 --> 04:49:51,734 RELATIONSHIP CAN SHIFT POWER 7910 04:49:51,734 --> 04:49:53,269 DYNAMICS WITH COMMUNITY AT THE 7911 04:49:53,269 --> 04:49:54,904 CENTER BUILDING PIPELINE OF 7912 04:49:54,904 --> 04:49:55,772 RESEARCHERS WITHIN COMMUNITIES 7913 04:49:55,772 --> 04:49:57,640 TO CONDUCT RESEARCH WITH AND BY 7914 04:49:57,640 --> 04:50:02,345 COMMUNITIES, AS A LONG-TERM 7915 04:50:02,345 --> 04:50:02,879 GOAL. 7916 04:50:02,879 --> 04:50:04,514 WE CAN CENTER THE PROCESS OF 7917 04:50:04,514 --> 04:50:11,187 WHAT WE CALL PROCEDURAL JUSTICE, 7918 04:50:11,187 --> 04:50:13,156 WE ENGAGE AND BUILD TRUST THAT'S 7919 04:50:13,156 --> 04:50:21,364 LONG TERM BY GIVING BACK AND THE 7920 04:50:21,364 --> 04:50:23,366 PROCESSES WE TAKE TO CONDUCT 7921 04:50:23,366 --> 04:50:25,735 RESEARCH ENGAGES WITH FOLKS 7922 04:50:25,735 --> 04:50:26,736 TRADITIONALLY EXCLUDED FROM 7923 04:50:26,736 --> 04:50:30,006 RESEARCH ENTERPRISE OR HAVE BEEN 7924 04:50:30,006 --> 04:50:32,408 EXPLOITED BY THE RESEARCH 7925 04:50:32,408 --> 04:50:32,709 ENTERPRISE. 7926 04:50:32,709 --> 04:50:34,177 AS AN OUTCOME THINK ABOUT AT THE 7927 04:50:34,177 --> 04:50:37,113 BEGINNING OF A RESEARCH WHEN 7928 04:50:37,113 --> 04:50:39,782 WE'RE WRITING A PROPOSAL FOR 7929 04:50:39,782 --> 04:50:41,617 LONG TERM, WHAT'S THE BENEFIT 7930 04:50:41,617 --> 04:50:43,686 BACK TO COMMUNITIES, WHAT'S THE 7931 04:50:43,686 --> 04:50:45,021 ACCOUNTABILITY THAT WE'RE 7932 04:50:45,021 --> 04:50:47,090 BUILDING FROM A LONG-TERM 7933 04:50:47,090 --> 04:50:48,524 PERSPECTIVE? 7934 04:50:48,524 --> 04:50:50,159 AND WHAT'S THE OUTCOME WE'RE 7935 04:50:50,159 --> 04:50:51,461 REALLY ACHIEVING WITH THE 7936 04:50:51,461 --> 04:50:53,429 RESEARCH WE'RE CONDUCTING? 7937 04:50:53,429 --> 04:50:55,064 AND IF THOSE QUESTIONS CAN'T 7938 04:50:55,064 --> 04:50:57,600 PRODUCE ANY ANSWERS, THEN WE 7939 04:50:57,600 --> 04:51:00,536 HAVE TO RETHINK OUR RESEARCH 7940 04:51:00,536 --> 04:51:01,204 ETHICS. 7941 04:51:01,204 --> 04:51:01,871 THANK YOU. 7942 04:51:01,871 --> 04:51:04,607 >> THANK YOU, LISA. 7943 04:51:04,607 --> 04:51:07,009 SYLVIA, YOU'VE GOT THREE TO FOUR 7944 04:51:07,009 --> 04:51:10,246 MINUTES TO WRAP THIS UP. 7945 04:51:10,246 --> 04:51:12,482 >> THIS HAS BEEN INCREDIBLE. 7946 04:51:12,482 --> 04:51:14,684 YOU'VE SHARED SO MUCH RICH 7947 04:51:14,684 --> 04:51:14,951 INSIGHTS. 7948 04:51:14,951 --> 04:51:20,189 I FEEL LIKE I WANT TO GO BACK TO 7949 04:51:20,189 --> 04:51:22,258 THE INITIATED SEE NOTHING QUOTE, 7950 04:51:22,258 --> 04:51:24,660 WE HAVE ALL OPENED OUR EYES OVER 7951 04:51:24,660 --> 04:51:27,063 THE LAST MANY YEARS. 7952 04:51:27,063 --> 04:51:28,498 WHETHER IT'S FROM OUR ORIGINAL 7953 04:51:28,498 --> 04:51:31,234 TRAINING TO SEEING THE NUANCES 7954 04:51:31,234 --> 04:51:33,302 AND COMPLEXITIES OF THE 7955 04:51:33,302 --> 04:51:34,404 SITUATIONS AND COMMUNITIES, AND 7956 04:51:34,404 --> 04:51:35,571 THE PEOPLE WE'RE WORKING WITH. 7957 04:51:35,571 --> 04:51:38,441 AND I THINK THE MORE WE OPEN OUR 7958 04:51:38,441 --> 04:51:41,344 EYES, THE MORE WE'RE AWARE OF 7959 04:51:41,344 --> 04:51:45,214 THEIR CENTERING THEM, WHAT THAT 7960 04:51:45,214 --> 04:51:46,215 MEANS, HOW THAT CHANGES THE WAIT 7961 04:51:46,215 --> 04:51:48,618 WE MEASURE SUCCESS, WHAT DO WE 7962 04:51:48,618 --> 04:51:50,586 MEASURE, FOR WHOM, AND I THINK 7963 04:51:50,586 --> 04:51:52,221 THOSE ARE ALL SUCH IMPORTANT 7964 04:51:52,221 --> 04:51:52,889 QUESTIONS. 7965 04:51:52,889 --> 04:51:54,290 I ALWAYS FEMUR LIKE WE CAN'T 7966 04:51:54,290 --> 04:51:57,026 SOLVE A PROBLEM UNTIL WE 7967 04:51:57,026 --> 04:51:57,794 PROPERLY DIAGNOSIS. 7968 04:51:57,794 --> 04:52:02,298 AND I THINK THIS DAY HAS BEEN A 7969 04:52:02,298 --> 04:52:05,701 LOT OF IDENTIFICATION OF 7970 04:52:05,701 --> 04:52:06,869 CRITICAL PAIN POINTS AND 7971 04:52:06,869 --> 04:52:07,336 OPPORTUNITIES. 7972 04:52:07,336 --> 04:52:10,706 I GUESS I'LL END WITH THIS, 7973 04:52:10,706 --> 04:52:12,475 EVERYBODY IS SHARING THAT 7974 04:52:12,475 --> 04:52:14,677 EVERYONE HERE RECOGNIZED THE 7975 04:52:14,677 --> 04:52:16,078 IMPORTANCE OF DISSEMINATING OUR 7976 04:52:16,078 --> 04:52:20,483 SCIENCE AND RESEARCH AND SCIENCE 7977 04:52:20,483 --> 04:52:22,218 OF DISSEMINATION, AND YET IT'S 7978 04:52:22,218 --> 04:52:23,519 SO HARD TO DO. 7979 04:52:23,519 --> 04:52:29,459 WE STILL CONTINUE TO PUBLISH IN 7980 04:52:29,459 --> 04:52:31,527 ARCHIVE AND PubMed, WRITE 7981 04:52:31,527 --> 04:52:34,797 THE NEXT PAPER, DISSEMINATION 7982 04:52:34,797 --> 04:52:35,798 PLAN, IMPLICATION SECTION 7983 04:52:35,798 --> 04:52:37,200 BECAUSE INCENTIVE STRUCTURE IS 7984 04:52:37,200 --> 04:52:38,968 NOT QUITE ALIGNED WITH THE 7985 04:52:38,968 --> 04:52:40,503 VALUES THAT WE'RE ALL SHARING 7986 04:52:40,503 --> 04:52:40,937 HERE. 7987 04:52:40,937 --> 04:52:47,710 SO I THINK THE NEXT STEP IS 7988 04:52:47,710 --> 04:52:50,480 REALLY THINKING ABOUT ALIGNING 7989 04:52:50,480 --> 04:52:51,781 AND ALTERING THE INCENTIVE 7990 04:52:51,781 --> 04:52:53,182 STRUCTURE SHOW EVERYTHING WE 7991 04:52:53,182 --> 04:52:54,283 SHARE AND JOINTLY VALUE CAN BE 7992 04:52:54,283 --> 04:52:56,052 PART OF THE SYSTEM THAT VALUES 7993 04:52:56,052 --> 04:52:58,321 THE COMMUNITY, CENTERS THE 7994 04:52:58,321 --> 04:53:00,857 COMMUNITY, AND THAT TAKES TIME 7995 04:53:00,857 --> 04:53:03,259 AND PATIENCE AND A LOT OF 7996 04:53:03,259 --> 04:53:03,526 HUMILITY. 7997 04:53:03,526 --> 04:53:05,361 SO I JUST WANT TO THANK EVERYONE 7998 04:53:05,361 --> 04:53:07,463 FOR ALL OF YOUR INPUT AND I'D 7999 04:53:07,463 --> 04:53:12,101 LIKE TO CLOSE OUT BY TURNING IT 8000 04:53:12,101 --> 04:53:14,203 YUKI TO OFFER A FEW CLOSING 8001 04:53:14,203 --> 04:53:15,004 REMARKS. 8002 04:53:15,004 --> 04:53:15,404 SO THANK YOU. 8003 04:53:15,404 --> 04:53:17,740 >> YES, THANK YOU SO MUCH, 8004 04:53:17,740 --> 04:53:17,974 SYLVIA. 8005 04:53:17,974 --> 04:53:20,910 THANK YOU TO THE PANELISTS AND 8006 04:53:20,910 --> 04:53:21,544 MODERATORS. 8007 04:53:21,544 --> 04:53:23,546 THE LAST PANEL FOR CLOSING OFF 8008 04:53:23,546 --> 04:53:25,081 WITH A THOROUGH NUANCED 8009 04:53:25,081 --> 04:53:27,250 DISCUSSION ABOUT THE FUTURE OF 8010 04:53:27,250 --> 04:53:28,684 DISSEMINATION SCIENCE RESEARCH 8011 04:53:28,684 --> 04:53:30,953 THAT CENTERS COMMUNITIES. 8012 04:53:30,953 --> 04:53:32,388 WE APPRECIATE EVERYONE STICKING 8013 04:53:32,388 --> 04:53:35,224 AROUND WITH US, I WANT TO EXTEND 8014 04:53:35,224 --> 04:53:37,159 MY GRATITUDE, IN THE MEANTIME 8015 04:53:37,159 --> 04:53:39,395 TAKE A SECOND TO FILL OUT THE 8016 04:53:39,395 --> 04:53:41,697 POST-WORKSHOP EVALUATION IN THE 8017 04:53:41,697 --> 04:53:43,132 CHAT, WE WELCOME AND APPRECIATE 8018 04:53:43,132 --> 04:53:46,402 YOUR FEEDBACK SO WE CAN CONTINUE 8019 04:53:46,402 --> 04:53:47,937 TO IMPROVE FUTURE EVENTS, WITH 8020 04:53:47,937 --> 04:53:50,673 THAT I WANT TO THANK OUR 8021 04:53:50,673 --> 04:53:51,774 PANELISTS AND SPEAKERS. 8022 04:53:51,774 --> 04:53:53,342 THANK YOU, THANK YOU, THANK YOU 8023 04:53:53,342 --> 04:53:55,611 FOR TAKING THE TIME AND 8024 04:53:55,611 --> 04:53:57,346 PARTICIPATING AND SHARING YOUR 8025 04:53:57,346 --> 04:53:57,613 INSIGHTS. 8026 04:53:57,613 --> 04:54:00,416 THANK YOU TO THE ATTENDEES 8027 04:54:00,416 --> 04:54:03,386 STICKING AROUND, THE MODERATORS, 8028 04:54:03,386 --> 04:54:11,794 THE PLANNING AND LOGISTICS 8029 04:54:11,794 --> 04:54:13,529 COMMITTEE THAT HELPED MAKE THIS 8030 04:54:13,529 --> 04:54:16,165 WORKSHOP A SUCCESS. 8031 04:54:16,165 --> 04:54:17,934 AND TODAY WE'VE GAINED SO MUCH 8032 04:54:17,934 --> 04:54:19,769 ON WAYS FOR POTENTIAL AND 8033 04:54:19,769 --> 04:54:21,637 IMPACTFUL NEXT STEPS, WHETHER 8034 04:54:21,637 --> 04:54:24,473 THAT'S INCREASING RESOURCES SUCH 8035 04:54:24,473 --> 04:54:26,943 AS FUNDING FOR DISSEMINATION, 8036 04:54:26,943 --> 04:54:27,743 LEVERAGING TECHNOLOGY, INVESTING 8037 04:54:27,743 --> 04:54:30,012 TIME AND EFFORT TO GET COMMUNITY 8038 04:54:30,012 --> 04:54:31,614 BUY-IN AND RECOGNIZING AS OTHERS 8039 04:54:31,614 --> 04:54:33,149 HAVE MENTIONED THIS IS MESSY 8040 04:54:33,149 --> 04:54:35,217 WORK, THIS IS HARD WORK, BUT 8041 04:54:35,217 --> 04:54:38,721 THIS IS ALSO REWARDING WORK. 8042 04:54:38,721 --> 04:54:43,225 WE LOOK FORWARD TO UNPACKING AND 8043 04:54:43,225 --> 04:54:44,393 DIGESTIVE KEY TAKEAWAYS AND 8044 04:54:44,393 --> 04:54:45,761 REMINDER PLEASE REMEMBER THIS 8045 04:54:45,761 --> 04:54:47,930 MEETING HAS BEEN RECORDED AND 8046 04:54:47,930 --> 04:54:49,365 VIDEOCAST WILL BE AVAILABLE FOR 8047 04:54:49,365 --> 04:54:51,434 VIEWING BY THE END OF THE WEEK 8048 04:54:51,434 --> 04:54:52,335 IF NOT SOONER. 8049 04:54:52,335 --> 04:54:54,303 EXECUTIVE SUMMARY WILL BE POSTED 8050 04:54:54,303 --> 04:54:57,373 ONLINE IN A FEW MONTHS. 8051 04:54:57,373 --> 04:54:58,341 THANK YOU ALL. 8052 04:54:58,341 --> 04:55:03,379 I WANT TO SEE IF DR. MENSAH HAS 8053 04:55:03,379 --> 04:55:04,614 LAST-MINUTE THOUGHTS. 8054 04:55:04,614 --> 04:55:06,115 ON THAT NOTE, THANK YOU SO MUCH. 8055 04:55:06,115 --> 04:55:09,085 HAVE A WONDERFUL EVENING. 8056 04:55:09,085 --> 04:55:09,385 TAKE CARE. 8057 04:55:09,385 --> 04:55:19,385 FANTASTIC WORK. THANKS EVERYONE.