1 00:00:05,840 --> 00:00:06,400 >>THANK YOU FOR 2 00:00:06,400 --> 00:00:10,040 JOINING US WHICH IS SPONSORED 3 00:00:10,040 --> 00:00:10,880 BY THE NATIONAL HEART LUNG AND 4 00:00:10,880 --> 00:00:11,400 BLOOD INSTITUTE BIOMEDICAL 5 00:00:11,400 --> 00:00:16,400 LECTURE SERIES AND HEALTH 6 00:00:16,400 --> 00:00:16,920 EQUITY OUTREACH SERIES. 7 00:00:16,920 --> 00:00:17,520 BY WAY OF INTERJECTION IN THE 8 00:00:17,520 --> 00:00:21,080 BIOMEDICAL LECTURE SERIES 9 00:00:21,080 --> 00:00:21,560 SPEAKERS PRESENT CURRENT 10 00:00:21,560 --> 00:00:22,080 RESEARCH IN A GIVEN THE 11 00:00:22,080 --> 00:00:22,680 OPPORTUNITY TO BRIEFLY COMMENT 12 00:00:22,680 --> 00:00:27,160 ON BROADER ISSUES AND THEIR 13 00:00:27,160 --> 00:00:27,560 SCIENTIFIC FIELD. 14 00:00:27,560 --> 00:00:28,120 ON THE OTHER HALF THE HEALTH 15 00:00:28,120 --> 00:00:29,680 EQUITY RESEARCH SERIES 16 00:00:29,680 --> 00:00:30,800 HIGHLIGHTS THE WORK AND VOICES 17 00:00:30,800 --> 00:00:36,400 OF THOSE HEALTH EQUITY 18 00:00:36,400 --> 00:00:36,800 RESEARCH TO FOSTER 19 00:00:36,800 --> 00:00:37,280 COLLABORATION TO ADDRESS 20 00:00:37,280 --> 00:00:38,440 PRESSING CHALLENGES AND 21 00:00:38,440 --> 00:00:42,960 OPPORTUNITIES IN THE 22 00:00:42,960 --> 00:00:43,560 BURGEONING AREA OF SCIENTIFIC 23 00:00:43,560 --> 00:00:44,080 RESEARCH PERK I'M HIGHLY 24 00:00:44,080 --> 00:00:45,960 HONORED TO INTRODUCE AS OUR 25 00:00:45,960 --> 00:00:47,080 SPEAKER WHEN EMMY 26 00:00:47,080 --> 00:00:47,560 AWARD-WINNING JOURNALIST 27 00:00:47,560 --> 00:00:50,720 PULITZER PRIZE FINALIST AUTHOR 28 00:00:50,720 --> 00:00:53,720 AND PROFESSOR AT STANFORD AND 29 00:00:53,720 --> 00:00:56,200 UCLA DIRECTING THE STANFORD 30 00:00:56,200 --> 00:00:56,640 HEALTH COMMUNICATION 31 00:00:56,640 --> 00:00:57,160 INITIATIVE IN A CLINICAL 32 00:00:57,160 --> 00:01:01,360 ASSISTANT PROFESSOR OF 33 00:01:01,360 --> 00:01:01,960 MEDICINE AT POPULATION HEALTH 34 00:01:01,960 --> 00:01:05,600 AND ALSO VISITING ASSISTANT 35 00:01:05,600 --> 00:01:06,000 PROFESSOR AT UCLA. 36 00:01:06,000 --> 00:01:08,800 SHE BEGAN HER JOURNALISM 37 00:01:08,800 --> 00:01:11,680 CAREER AS A HEALTH AND SCIENCE 38 00:01:11,680 --> 00:01:18,080 REPORTER MEETING A FEW WEEKS 39 00:01:18,080 --> 00:01:18,640 BEFORE ARRIVING IN DALLAS A 40 00:01:18,640 --> 00:01:19,200 MEDICAL ANALYST FOR CNN AND 41 00:01:19,200 --> 00:01:22,840 REPORTING APPEARS IN YOUR 42 00:01:22,840 --> 00:01:23,840 TIMES, SCIENTIFIC 43 00:01:23,840 --> 00:01:24,440 AMERICAN, 'WIRED" MAGAZINE AND 44 00:01:24,440 --> 00:01:24,760 OTHER OUTLETS. 45 00:01:24,760 --> 00:01:30,760 AN OFFICER AT THE EPIDEMIC 46 00:01:30,760 --> 00:01:31,360 INTELLIGENCE SERVICE WILL SHE 47 00:01:31,360 --> 00:01:31,960 INVESTIGATED DISEASE OUTBREAKS 48 00:01:31,960 --> 00:01:32,440 OF VACCINE PREVENTABLE 49 00:01:32,440 --> 00:01:37,920 DISEASES TRAINED IN MEDICINE 50 00:01:37,920 --> 00:01:38,480 JOURNALISM AT THE UNIVERSITY 51 00:01:38,480 --> 00:01:39,080 OF TORONTO ALSO THE AUTHOR OF 52 00:01:39,080 --> 00:01:41,760 FIVE BOOKS INCLUDING WHAT THE 53 00:01:41,760 --> 00:01:42,800 FACT FINDING THE TRUTH AND ALL 54 00:01:42,800 --> 00:01:49,840 THE NOISE MEDICAL MYTH AND 55 00:01:49,840 --> 00:01:50,680 WHEN WE FALL FOR THEM AND SHE 56 00:01:50,680 --> 00:01:52,680 PREFERRED TO HAVE A FIRESIDE 57 00:01:52,680 --> 00:01:54,520 CHAT WE WOULD LIKE TO REMIND 58 00:01:54,520 --> 00:01:57,960 EVERYONE OUR HONORED SPEAKER 59 00:01:57,960 --> 00:01:58,440 GIVES THEIR VIEWS NOT 60 00:01:58,440 --> 00:02:02,800 NECESSARILY BAD OF NIH I WILL 61 00:02:02,800 --> 00:02:05,960 MODERATE RESERVING THE LAST 62 00:02:05,960 --> 00:02:06,760 TEN OR 15 MINUTES TO TAKE ANY 63 00:02:06,760 --> 00:02:10,160 QUESTIONS FROM THE AUDIENCE. 64 00:02:10,160 --> 00:02:10,760 PLEASE PUT THEM IN THE CHAT IF 65 00:02:10,760 --> 00:02:13,080 YOU ARE VIA ZOOM PLEASE POST 66 00:02:13,080 --> 00:02:15,560 QUESTIONS IN THE Q&A BOX IF 67 00:02:15,560 --> 00:02:20,760 YOU HAVE ANY TECHNICAL ISSUES 68 00:02:20,760 --> 00:02:21,280 PLEASE CONTACT ASSISTANCE 69 00:02:21,280 --> 00:02:23,840 THROUGH THE CHAT WITHOUT 70 00:02:23,840 --> 00:02:25,480 FURTHER DELAY THANK YOU FOR 71 00:02:25,480 --> 00:02:26,120 SPEAKING WITH US TODAY. 72 00:02:26,120 --> 00:02:29,280 >> THANK YOU FOR HAVING ME 73 00:02:29,280 --> 00:02:31,080 INTO HIGHLIGHT THIS TOPIC OF 74 00:02:31,080 --> 00:02:41,320 CONVERSATION. 75 00:02:42,160 --> 00:02:42,640 >> MALIHA: TO START, TALK 76 00:02:42,640 --> 00:02:43,120 ABOUT YOUR BACKGROUND. 77 00:02:43,120 --> 00:02:43,680 YOU BEGIN YOUR BOOK WITH THE 78 00:02:43,680 --> 00:02:44,240 STORY OF HOW YOU WERE RAISED 79 00:02:44,240 --> 00:02:44,800 AS A CONSPIRACY THEORIST HOW 80 00:02:44,800 --> 00:02:45,400 DID THAT LEAD TO THE WORK YOU 81 00:02:45,400 --> 00:02:45,800 DO NOW WITH HEALTH 82 00:02:45,800 --> 00:02:54,280 COMMUNICATION? 83 00:02:54,280 --> 00:02:54,920 >> DR. YASMIN: I DON'T HAVE 84 00:02:54,920 --> 00:02:55,480 THE CAREER I PLANNED I DON'T 85 00:02:55,480 --> 00:02:56,080 COME FROM DOCTORS OR ACADEMICS 86 00:02:56,080 --> 00:03:00,280 AT ALL BUT MY JOURNEY VERY 87 00:03:00,280 --> 00:03:00,800 MUCH MAKES SENSE WHEN YOU 88 00:03:00,800 --> 00:03:01,400 THINK I CAME FROM A COMMUNITY 89 00:03:01,400 --> 00:03:03,120 IN THE UK IMMIGRANT COMMUNITY 90 00:03:03,120 --> 00:03:10,600 FROM XENOPHOBIA AND ISLAM A 91 00:03:10,600 --> 00:03:10,840 PHOBIA. 92 00:03:10,840 --> 00:03:11,360 WHAT BECAME APPARENT TO ME 93 00:03:11,360 --> 00:03:13,360 THAT THESE CONSPIRACY THEORIES 94 00:03:13,360 --> 00:03:14,600 HELPED US FIND CONNECTION AND 95 00:03:14,600 --> 00:03:17,280 BUILD COMMUNITY AND 96 00:03:17,280 --> 00:03:25,280 DEMONSTRATED TO ME EARLY ON SO 97 00:03:25,280 --> 00:03:25,800 MUCH ABOUT THE SENSE OF 98 00:03:25,800 --> 00:03:26,360 BELONGING BAD AS MUCH AS WE 99 00:03:26,360 --> 00:03:26,920 THINK WE ARE SO RATIONAL AND 100 00:03:26,920 --> 00:03:33,880 LOGICAL LOOKING AT DATA SETS 101 00:03:33,880 --> 00:03:34,480 TO MAKE DECISIONS THERE IS SO 102 00:03:34,480 --> 00:03:35,000 MUCH MORE GOING INTO OUR 103 00:03:35,000 --> 00:03:36,920 BELIEFS AND DECISION-MAKING 104 00:03:36,920 --> 00:03:39,400 PROGRESS I WAS WRITING THIS 105 00:03:39,400 --> 00:03:43,160 BOOK THAT CAME OUT EARLY IN 106 00:03:43,160 --> 00:03:46,320 THE PANDEMIC AND THERE WAS A 107 00:03:46,320 --> 00:03:50,960 TIME PEOPLE KNEW ME OF HAVING 108 00:03:50,960 --> 00:03:51,480 REPORTED THROUGH THE EBOLA 109 00:03:51,480 --> 00:03:53,480 EPIDEMIC AND THE EARLY DAYS OF 110 00:03:53,480 --> 00:03:53,800 COVID. 111 00:03:53,800 --> 00:03:54,800 SOME PEOPLE WOULD CALL ME THE 112 00:03:54,800 --> 00:03:58,040 MYTH BUSTER. 113 00:03:58,040 --> 00:03:58,640 SO MY RIGHT TO THIS BOOK THAT 114 00:03:58,640 --> 00:04:02,640 IS ALL ABOUT CONSPIRACIES THAT 115 00:04:02,640 --> 00:04:04,000 ACTUALLY BEING ON ETHICAL 116 00:04:04,000 --> 00:04:08,080 THINGS THAT GOVERNMENTS DID 117 00:04:08,080 --> 00:04:08,680 TWO PEOPLE LEADING TO MISTRUST 118 00:04:08,680 --> 00:04:12,960 AND THOSE THAT WERE ALSO NOT 119 00:04:12,960 --> 00:04:14,520 TRUE. 120 00:04:14,520 --> 00:04:15,000 I CANNOT WRITE THIS BOOK 121 00:04:15,000 --> 00:04:15,720 WITHOUT PUTTING MY STORY AT 122 00:04:15,720 --> 00:04:18,160 THE BEGINNING TO SAY YOU MIGHT 123 00:04:18,160 --> 00:04:22,440 THINK OF ME AS A PERSON WHO IS 124 00:04:22,440 --> 00:04:24,680 LOGICAL AND USES DATA BUT 125 00:04:24,680 --> 00:04:25,680 BECAUSE OF THE COMMUNITY I 126 00:04:25,680 --> 00:04:29,920 GREW UP, I WAS RAISED BY 127 00:04:29,920 --> 00:04:30,480 PEOPLE WHO THOUGHT THE MOON 128 00:04:30,480 --> 00:04:34,120 LANDING WAS FAKE AND BELIEVED 129 00:04:34,120 --> 00:04:37,360 WEIRD THINGS ABOUT THE ROYAL 130 00:04:37,360 --> 00:04:40,200 FAMILY. 131 00:04:40,200 --> 00:04:40,760 IT MADE SENSE AT THE TIME 132 00:04:40,760 --> 00:04:41,320 BECAUSE SO MANY OTHER THINGS 133 00:04:41,320 --> 00:04:43,760 THAT HAD HAPPENED WERE 134 00:04:43,760 --> 00:04:45,120 HORRIFIC WERE ACTUALLY TRUE 135 00:04:45,120 --> 00:04:45,680 LIKE THE BRITISH GOVERNMENT 136 00:04:45,680 --> 00:04:47,240 DID GO TO MY HOME COUNTRY IN 137 00:04:47,240 --> 00:04:50,400 INDIA AND STARTED GENERAL 138 00:04:50,400 --> 00:04:53,560 SIDE. 139 00:04:53,560 --> 00:04:54,080 THESE THINGS THAT SEEMED 140 00:04:54,080 --> 00:04:54,680 UNIMAGINABLE AND MAKE SENSE TO 141 00:04:54,680 --> 00:04:56,760 ME NOW BECAUSE EVEN WHEN I'M 142 00:04:56,760 --> 00:04:57,520 TEACHING CLINICIANS AND 143 00:04:57,520 --> 00:04:59,080 TRAINING THEM HOW TO BUILD 144 00:04:59,080 --> 00:05:00,360 RAPPORT AND BREAK THROUGH 145 00:05:00,360 --> 00:05:06,120 BARRIERS WITH PATIENTS WHO ARE 146 00:05:06,120 --> 00:05:06,720 VACCINE HESITANT WE TALK ABOUT 147 00:05:06,720 --> 00:05:07,320 REAL SITUATIONS PEOPLE ARE PUT 148 00:05:07,320 --> 00:05:09,040 IN WHERE CONSPIRACY THEORIES 149 00:05:09,040 --> 00:05:10,600 ARE SHARED WITH THEM BUT IT 150 00:05:10,600 --> 00:05:16,640 CAN SEEM LIKE SUCH A VAN 151 00:05:16,640 --> 00:05:17,240 ABSURD BELIEF IT CAN GIVE YOU 152 00:05:17,240 --> 00:05:20,000 MAGNETIC SUPERPOWERS. 153 00:05:20,000 --> 00:05:22,800 I TRAIN ON HAVING EMPATHY. 154 00:05:22,800 --> 00:05:30,080 HAVE EMPATHY FOR THE PERSON. 155 00:05:30,080 --> 00:05:30,680 OFTEN PEOPLE TELL ME THAT IS 156 00:05:30,680 --> 00:05:31,000 HARD TO DO. 157 00:05:31,000 --> 00:05:31,560 I THINK MOST TIMES IT IS NOT 158 00:05:31,560 --> 00:05:32,400 DIFFICULT FOR ME BECAUSE OF 159 00:05:32,400 --> 00:05:37,200 THE BACKGROUND THAT I HAD. 160 00:05:37,200 --> 00:05:39,320 IT IS HUMBLING TO REMEMBER 161 00:05:39,320 --> 00:05:39,560 THAT. 162 00:05:39,560 --> 00:05:43,880 NOW TO BE ENTRENCHED IN THIS 163 00:05:43,880 --> 00:05:45,720 WORLD, ONE OF MY FAVORITE 164 00:05:45,720 --> 00:05:47,880 FELLOW RESEARCHERS STARTS OFF 165 00:05:47,880 --> 00:05:53,960 THE CALL BY SAYING WHY DON'T 166 00:05:53,960 --> 00:05:54,600 WE SHARE WHAT WE HAVE BELIEVED 167 00:05:54,600 --> 00:05:57,760 IN RECENTLY BUT WAS NOT TRUE. 168 00:05:57,760 --> 00:05:58,320 IT FELT GREAT TO HAVE THESE 169 00:05:58,320 --> 00:06:04,560 WORLD-CLASS RESEARCHERS SAYING 170 00:06:04,560 --> 00:06:05,200 MAYBE IT WASN'T FOR LONG THAT 171 00:06:05,200 --> 00:06:05,800 I FELL FOR THIS OR TOOK ME A 172 00:06:05,800 --> 00:06:08,200 SECOND TO REALIZE. 173 00:06:08,200 --> 00:06:15,400 AND THE FACT I WRITE ABOUT THE 174 00:06:15,400 --> 00:06:15,880 ABILITY TO BE HUMBLE AND 175 00:06:15,880 --> 00:06:17,560 REMEMBER WE ARE ALL 176 00:06:17,560 --> 00:06:20,160 SUSCEPTIBLE TO FALLING FOR 177 00:06:20,160 --> 00:06:21,160 FALSEHOODS AS BEING PROTECTED 178 00:06:21,160 --> 00:06:30,800 AGAINST FALLING THAT IS HOW MY 179 00:06:30,800 --> 00:06:31,360 EVOLVING JOURNEY CONNECTS MY 180 00:06:31,360 --> 00:06:33,840 EARLY DAYS AS A CONSPIRACY 181 00:06:33,840 --> 00:06:34,760 THEORIST AND REALLY EXAMINES 182 00:06:34,760 --> 00:06:37,160 WHY WE FALL FOR THOSE 183 00:06:37,160 --> 00:06:40,240 CONSPIRACY THEORIES. 184 00:06:40,240 --> 00:06:40,800 NOT BLACK AND WHITE BUT SO 185 00:06:40,800 --> 00:06:51,240 GRAY AND MURKY. 186 00:06:51,240 --> 00:06:51,720 >> MALIHA: SO INTERESTING TO 187 00:06:51,720 --> 00:06:52,000 HEAR THAT. 188 00:06:52,000 --> 00:06:52,560 YOU WROTE ABOUT THE MEASLES 189 00:06:52,560 --> 00:06:53,080 OUTBREAK IN MINNESOTA THE 190 00:06:53,080 --> 00:06:55,360 FIRST IN THE STATE IN 191 00:06:55,360 --> 00:06:55,880 APPROXIMATELY 30 YEARS AND 192 00:06:55,880 --> 00:07:03,800 WHEN VACCINE HESITANCY WAS 193 00:07:03,800 --> 00:07:04,400 HIGH ESPECIALLY IN THE SOMALI 194 00:07:04,400 --> 00:07:04,680 COMMUNITY. 195 00:07:04,680 --> 00:07:05,280 YOU POINTED OUT PUBLIC HEALTH 196 00:07:05,280 --> 00:07:05,840 MISSED OPPORTUNITIES TO WORK 197 00:07:05,840 --> 00:07:06,360 WITH THE PUBLIC IN THAT 198 00:07:06,360 --> 00:07:06,600 SITUATION. 199 00:07:06,600 --> 00:07:09,040 CAN YOU SAY MORE ABOUT THAT? 200 00:07:09,040 --> 00:07:13,000 >> IT WAS A HORRIFIC 201 00:07:13,000 --> 00:07:14,400 EPIDEMIC. 202 00:07:14,400 --> 00:07:20,280 BUT THE WORST OUTBREAK IN 203 00:07:20,280 --> 00:07:20,880 MINNESOTA OF MEASLES AT ABOUT 204 00:07:20,880 --> 00:07:21,480 THREE DECADES LOOKING AT IT 205 00:07:21,480 --> 00:07:26,240 WAS AFFECTING VERY MUCH 206 00:07:26,240 --> 00:07:26,760 FOCUSED AMONG SOME ALL THE 207 00:07:26,760 --> 00:07:29,600 KIDS IN THE MINNEAPOLIS AREA. 208 00:07:29,600 --> 00:07:33,000 THE OUTBREAK HAPPENS BUT THE 209 00:07:33,000 --> 00:07:33,600 ROOTS OF THAT CONTAGION GO 210 00:07:33,600 --> 00:07:36,000 BACK A NUMBER OF YEARS AND 211 00:07:36,000 --> 00:07:39,880 WHAT HAPPENED MAY BE AROUND 212 00:07:39,880 --> 00:07:44,880 2010 OR SO WHEN SOME ALL THE 213 00:07:44,880 --> 00:07:45,400 PARENTS WERE WORRIED THAT 214 00:07:45,400 --> 00:07:47,720 RATES OF DEVELOPMENTAL DELAY 215 00:07:47,720 --> 00:07:48,880 WERE HIGHER AMONG THEIR 216 00:07:48,880 --> 00:07:51,160 CHILDREN COMPARED TO THEIR 217 00:07:51,160 --> 00:07:53,480 CHILDREN'S WHITE FRIENDS SO 218 00:07:53,480 --> 00:07:59,480 THE CONCERN STARTED TO SPREAD 219 00:07:59,480 --> 00:08:00,000 AND LOCALLY THEY DID HEAR 220 00:08:00,000 --> 00:08:00,560 ABOUT THIS THEN ADDRESSED IN 221 00:08:00,560 --> 00:08:05,760 THE WAY WE DO IN PUBLIC HEALTH 222 00:08:05,760 --> 00:08:06,520 WHICH WE HEARD YOUR CONCERN WE 223 00:08:06,520 --> 00:08:09,120 WILL NOW DO A STUDY AND DO DUE 224 00:08:09,120 --> 00:08:12,400 DILIGENCE IF THIS IS ACTUALLY 225 00:08:12,400 --> 00:08:13,600 HAPPENING. 226 00:08:13,600 --> 00:08:14,160 IN THE MINNEAPOLIS AREA WE 227 00:08:14,160 --> 00:08:19,440 KNOW THAT TAKES TIME YOU DON'T 228 00:08:19,440 --> 00:08:20,080 SNAP YOUR FINGERS AND GET 229 00:08:20,080 --> 00:08:22,880 VALIDATION OVERNIGHT MOST 230 00:08:22,880 --> 00:08:26,720 TIMES BUT WHAT HAPPENED WAS A 231 00:08:26,720 --> 00:08:27,560 VERY WELL RESEARCHED AND 232 00:08:27,560 --> 00:08:30,600 COORDINATED AND TARGETED 233 00:08:30,600 --> 00:08:37,320 CAMPAIGN BY ANTI- 234 00:08:37,320 --> 00:08:37,840 VACCINE, ANTI- SCIENCE AND 235 00:08:37,840 --> 00:08:38,320 ANTIGOVERNMENT GROUPS 236 00:08:38,320 --> 00:08:38,920 TARGETING THE CONCERNS OF THE 237 00:08:38,920 --> 00:08:42,560 SOMALI PARENTS. 238 00:08:42,560 --> 00:08:45,760 WITH THE WEEK FIELD 239 00:08:45,760 --> 00:08:51,720 ORGANIZATION. 240 00:08:51,720 --> 00:08:52,360 AND WITH THESE CONCERNS TURNED 241 00:08:52,360 --> 00:09:01,800 UP TO MINNEAPOLIS. 242 00:09:01,800 --> 00:09:02,360 EVEN THOSE WITH ARMED GUARDS 243 00:09:02,360 --> 00:09:04,960 WITH PUBLIC HEALTH FOLKS AND 244 00:09:04,960 --> 00:09:08,200 JOURNALISTS. 245 00:09:08,200 --> 00:09:08,680 AND SAID TO THE SOMALI 246 00:09:08,680 --> 00:09:12,960 COMMUNITY WE HAVE HEARD YOUR 247 00:09:12,960 --> 00:09:15,040 CONCERNS YOU ARE RIGHT IT IS 248 00:09:15,040 --> 00:09:15,560 HIGHER AMONG SOME ALL THE 249 00:09:15,560 --> 00:09:16,160 CHILDREN AND WE WILL SHOW YOU 250 00:09:16,160 --> 00:09:16,360 WHY. 251 00:09:16,360 --> 00:09:21,160 THEY SHOWED THEM THE GRAPH 252 00:09:21,160 --> 00:09:21,880 WITH THE VACCINATION COVERAGE 253 00:09:21,880 --> 00:09:24,560 WAS AMONG SOME ALL THE 254 00:09:24,560 --> 00:09:30,480 CHILDREN GIVEN HOW CONTAGIOUS 255 00:09:30,480 --> 00:09:31,040 THEY ARE ESPECIALLY MEASLES 256 00:09:31,040 --> 00:09:31,640 BUT BECAUSE THAT COMMUNITY WAS 257 00:09:31,640 --> 00:09:37,120 TOLD OVER AND OVER WHEN AUTISM 258 00:09:37,120 --> 00:09:37,720 RATES ARE HIGHER BECAUSE YOU 259 00:09:37,720 --> 00:09:42,680 VACCINATE DILIGENTLY THAT 260 00:09:42,680 --> 00:09:43,280 VACCINATION COVERAGE RATE 261 00:09:43,280 --> 00:09:44,040 DROPPED FROM 94 PERCENT TO 262 00:09:44,040 --> 00:09:47,720 AROUND 42 PERCENT AND IT 263 00:09:47,720 --> 00:09:50,080 PLUMMETED AND WE KNOW WHAT 264 00:09:50,080 --> 00:09:50,720 HAPPENS NEXT BECAUSE YOU KNOW 265 00:09:50,720 --> 00:09:54,680 HOW CONTAGIOUS MEASLES IS. 266 00:09:54,680 --> 00:09:55,080 IT WAS HARROWING. 267 00:09:55,080 --> 00:09:58,160 LOOK AT SOME OF THE COVERAGE I 268 00:09:58,160 --> 00:09:58,760 STILL REMEMBER THE INTERVIEWS 269 00:09:58,760 --> 00:10:04,600 WITH THE PARENTS THEY WERE 270 00:10:04,600 --> 00:10:05,080 DEVASTATED BECAUSE THE 271 00:10:05,080 --> 00:10:05,680 CHILDREN WERE SO SICK THEY HAD 272 00:10:05,680 --> 00:10:06,840 TO BE HOSPITALIZED ANOTHER 273 00:10:06,840 --> 00:10:10,120 REMINDER IT IS A DAY MY OLD 274 00:10:10,120 --> 00:10:10,680 CHILDHOOD ILLNESS BUT ALSO 275 00:10:10,680 --> 00:10:13,560 SOME OF THESE FOLKS HAD 276 00:10:13,560 --> 00:10:14,120 SURVIVED HORRORS IN REFUGEE 277 00:10:14,120 --> 00:10:20,120 CAMPS IN THE HORN OF AFRICA 278 00:10:20,120 --> 00:10:20,720 AND LOST FAMILY MEMBERS TO 279 00:10:20,720 --> 00:10:24,400 MEASLES IN THE REFUGEE CAMPS 280 00:10:24,400 --> 00:10:25,560 AND WITH "THE NEW YORK TIMES" 281 00:10:25,560 --> 00:10:27,560 AND "WASHINGTON POST" SAYING I 282 00:10:27,560 --> 00:10:32,240 LOST A SISTER I DID NOT THINK 283 00:10:32,240 --> 00:10:32,840 THIS COULD HAPPEN IN AMERICA. 284 00:10:32,840 --> 00:10:36,560 AT THAT TIME AS AN SERVICE 285 00:10:36,560 --> 00:10:39,040 OFFICER BUT WHEN I WAS I MOVED 286 00:10:39,040 --> 00:10:49,320 FROM THE UK TO HEAR THINKING I 287 00:10:49,320 --> 00:10:49,920 WILL BE CHASING PATHOGENS WITH 288 00:10:49,920 --> 00:10:50,520 ALL OF THESE UNUSUAL DISEASES 289 00:10:50,520 --> 00:10:51,120 I HAVE NOT HEARD OF BUT IT WAS 290 00:10:51,120 --> 00:10:54,080 A MEASLES OUTBREAK CHILDREN 291 00:10:54,080 --> 00:10:54,640 ARE DYING OF WHOOPING COUGH. 292 00:10:54,640 --> 00:10:55,920 IT BROUGHT HOME THE FACT THAT 293 00:10:55,920 --> 00:10:58,040 WHEN THERE IS A VACUUM OF 294 00:10:58,040 --> 00:11:00,400 INFORMATION AND PUBLIC HEALTH 295 00:11:00,400 --> 00:11:03,320 GOES AWAY DURING ITS RESEARCH 296 00:11:03,320 --> 00:11:06,120 WHICH DOES NOT HAPPEN 297 00:11:06,120 --> 00:11:08,120 OVERNIGHT IT COMES TO FILL THE 298 00:11:08,120 --> 00:11:12,040 GAP AND EVEN WITH BAD NEWS IT 299 00:11:12,040 --> 00:11:12,640 HAS THE HUMAN NEED FOR A 300 00:11:12,640 --> 00:11:17,040 CONNECTION OF THE DOTS AND 301 00:11:17,040 --> 00:11:20,000 WANTING TO BE LISTENED TO AND 302 00:11:20,000 --> 00:11:24,560 THEN SOLUTIONS AS WELL. 303 00:11:24,560 --> 00:11:30,160 SOMETIMES I TEACH THAT 304 00:11:30,160 --> 00:11:31,320 PLAYBOOK SADLY WHAT THEY ARE 305 00:11:31,320 --> 00:11:37,480 COMMUNICATING IS FALSE AND IT 306 00:11:37,480 --> 00:11:38,120 IS DOUBLY DANGEROUS BUT THE 307 00:11:38,120 --> 00:11:41,000 WAY THEY COMMUNICATE AND BUILD 308 00:11:41,000 --> 00:11:51,480 CHANNELS IT IS PITCH PERFECT. 309 00:11:52,560 --> 00:11:53,080 >> THAT IS VERY INTERESTING 310 00:11:53,080 --> 00:11:53,480 HOW THEY GET THOSE 311 00:11:53,480 --> 00:11:55,480 COMMUNICATION CHANNELS 312 00:11:55,480 --> 00:11:55,840 APPROPRIATELY. 313 00:11:55,840 --> 00:11:56,920 THAT MAY NOT BE ACCURATE. 314 00:11:56,920 --> 00:12:04,560 >> THE PUBLIC HEALTH 315 00:12:04,560 --> 00:12:05,160 DEPARTMENT IT CAN AFFORD TO 316 00:12:05,160 --> 00:12:11,400 SAY WE COMPLETED THE ANALYSIS 317 00:12:11,400 --> 00:12:12,040 OF RATES OF AUTISM AND 318 00:12:12,040 --> 00:12:12,560 DEVELOPMENTAL DELAY ARE 319 00:12:12,560 --> 00:12:13,080 EQUALLY SPREAD AMONG THESE 320 00:12:13,080 --> 00:12:16,520 DIFFERENT GROUPS THE RATES ARE 321 00:12:16,520 --> 00:12:19,920 NOT HIGHER BUT THEN WE HAD A 322 00:12:19,920 --> 00:12:21,040 DEVASTATING OUTBREAK IT WAS 323 00:12:21,040 --> 00:12:24,960 TOO LATE AND WE KNOW WHAT KIND 324 00:12:24,960 --> 00:12:27,880 OF ENERGY AND EFFORT IT TAKES 325 00:12:27,880 --> 00:12:29,160 TO GET THOSE VACCINATION RATES 326 00:12:29,160 --> 00:12:33,240 BACK UP ONCE THEY DROP 327 00:12:33,240 --> 00:12:33,960 PRECIPITOUSLY. 328 00:12:33,960 --> 00:12:40,160 >> SUCH AN INTERESTING STORY 329 00:12:40,160 --> 00:12:40,760 ONE MESSAGE YOU DRIVE HOME IS 330 00:12:40,760 --> 00:12:43,640 A PERSON'S BELIEF ABOUT A 331 00:12:43,640 --> 00:12:44,880 VACCINE DECISION-MAKING IS NOT 332 00:12:44,880 --> 00:12:47,720 JUST ABOUT WHAT IT IS INSIDE 333 00:12:47,720 --> 00:12:48,320 THE FILE CAN YOU ELABORATE ON 334 00:12:48,320 --> 00:12:53,760 WHAT YOU MEAN AND HOW THE 335 00:12:53,760 --> 00:12:54,280 WORLD SHAPES OUR BELIEF IN 336 00:12:54,280 --> 00:12:56,040 WHAT THAT MEANS FOR SCIENCE 337 00:12:56,040 --> 00:12:56,440 COMMUNICATION? 338 00:12:56,440 --> 00:12:58,000 >> WE SAW THIS DURING COVID 339 00:12:58,000 --> 00:13:01,280 THE MESSAGING WAS THE VACCINE 340 00:13:01,280 --> 00:13:08,320 DEVELOPED IN RECORD TIME IT 341 00:13:08,320 --> 00:13:08,840 WAS AMAZING LOOK AT WHAT 342 00:13:08,840 --> 00:13:09,640 SCIENCE CAN DO IF THERE IS A 343 00:13:09,640 --> 00:13:10,720 CONCERTED EFFORT WITH 344 00:13:10,720 --> 00:13:18,560 RESOURCES AND POWER WITH HIV 345 00:13:18,560 --> 00:13:19,160 AND MALARIA BUT FOR THOSE WHO 346 00:13:19,160 --> 00:13:22,040 ARE NOT IN THE WORLD OF 347 00:13:22,040 --> 00:13:24,920 SCIENCE WASN'T THAT TOO QUICK 348 00:13:24,920 --> 00:13:29,720 AND IT DIDN'T FEEL SAFE. 349 00:13:29,720 --> 00:13:31,760 WHEN AND WE COUNTED THAT 350 00:13:31,760 --> 00:13:35,040 HESITATION WAS BUNCHES OF 351 00:13:35,040 --> 00:13:38,800 FACTS IT'S IMPORTANT TO SHARE 352 00:13:38,800 --> 00:13:40,920 THEY KNOW HOW THEY ARE 353 00:13:40,920 --> 00:13:42,240 CONSTRUCTED BUT IT DOESN'T 354 00:13:42,240 --> 00:13:44,720 ADDRESS THE FACT THAT JUST BY 355 00:13:44,720 --> 00:13:52,000 REPEATING THE INGREDIENTS IT'S 356 00:13:52,000 --> 00:13:53,400 IN SHAMPOO OR TOOTHPASTE THERE 357 00:13:53,400 --> 00:13:56,200 WAS SUCH FRUSTRATION WHEN THE 358 00:13:56,200 --> 00:13:56,800 PROVISION OF THAT INFORMATION 359 00:13:56,800 --> 00:14:01,880 WAS MET WITH RESISTANCE AND 360 00:14:01,880 --> 00:14:02,520 HESITATION TO DEMONSTRATE WHAT 361 00:14:02,520 --> 00:14:05,200 WE DO IN PUBLIC HEALTH OVER 362 00:14:05,200 --> 00:14:06,240 AND OVER WHICH IS A 363 00:14:06,240 --> 00:14:09,280 PATERNALISTIC APPROACH TO 364 00:14:09,280 --> 00:14:10,480 MESSAGING USING THE KNOWLEDGE 365 00:14:10,480 --> 00:14:20,320 DEFICIT MODEL THIS IS THE GAP 366 00:14:20,320 --> 00:14:23,560 BUT THE FACTS ALONE ARE NOT 367 00:14:23,560 --> 00:14:26,720 ENOUGH TO SHIFT THE BIAS WITH 368 00:14:26,720 --> 00:14:28,880 THAT HESITATION SO I SAID THIS 369 00:14:28,880 --> 00:14:32,800 SO MANY TIMES A DECISION TO 370 00:14:32,800 --> 00:14:37,560 VACCINATE OR NOT IS MORE THAN 371 00:14:37,560 --> 00:14:38,000 WHAT IS IN THE FILE. 372 00:14:38,000 --> 00:14:39,400 I'M TALKING ABOUT THE FACT 373 00:14:39,400 --> 00:14:43,600 THERE IS HISTORY AT PLAY. 374 00:14:43,600 --> 00:14:46,320 THE RACIAL ISSUES GEOPOLITICS 375 00:14:46,320 --> 00:14:49,520 LONG HISTORIES OF UNETHICAL 376 00:14:49,520 --> 00:14:50,080 EXPERIMENTS WITH DIFFERENT 377 00:14:50,080 --> 00:14:52,520 TYPES OF ENGAGEMENT 378 00:14:52,520 --> 00:14:53,160 COMMUNITIES HAVE HAD WITH 379 00:14:53,160 --> 00:14:54,560 HEALTHCARE WORKERS AND OVER 380 00:14:54,560 --> 00:14:56,960 THE COURSE OF THE PANDEMIC NOT 381 00:14:56,960 --> 00:15:02,640 JUST A REGULAR ROLLOUT BUT 382 00:15:02,640 --> 00:15:04,800 FROM THE PUBLIC HEALTH 383 00:15:04,800 --> 00:15:07,760 EMERGENCY WITH SO MUCH 384 00:15:07,760 --> 00:15:09,320 UNCERTAINTY, WITH THE 385 00:15:09,320 --> 00:15:18,760 SCIENTIFIC ESTABLISHMENTS AND 386 00:15:18,760 --> 00:15:19,360 ASSUMING THAT JUST YOU KNOWING 387 00:15:19,360 --> 00:15:19,880 WHAT THESE MULTISYLLABIC 388 00:15:19,880 --> 00:15:21,080 INGREDIENTS WHICH SHIFT THAT 389 00:15:21,080 --> 00:15:26,160 BUT WE ARE NOT GIVING REALLY 390 00:15:26,160 --> 00:15:26,640 ANY UNDERSTANDING WHY 391 00:15:26,640 --> 00:15:27,120 DIFFERENT PEOPLE HAVE 392 00:15:27,120 --> 00:15:29,560 DIFFERENT HESITANCY'S ABOUT 393 00:15:29,560 --> 00:15:31,160 VACCINES. 394 00:15:31,160 --> 00:15:31,720 WHAT I HAVE NOTICED OVER A 395 00:15:31,720 --> 00:15:35,000 DECADE OF TRACKING OF ANTI- 396 00:15:35,000 --> 00:15:35,640 VACCINE MESSAGING, THERE HAS 397 00:15:35,640 --> 00:15:40,880 BEEN A SHIFT. 398 00:15:40,880 --> 00:15:41,440 IT'S NOT JUST THE MESSAGING 399 00:15:41,440 --> 00:15:43,040 THAT SAYS VACCINES ARE 400 00:15:43,040 --> 00:15:48,680 TOXIC, CONTAIN MERCURY, CAUSE 401 00:15:48,680 --> 00:15:50,040 AUTISM BUT WE STILL WITNESS 402 00:15:50,040 --> 00:15:51,800 THOSE MESSAGES. 403 00:15:51,800 --> 00:15:57,120 I ALSO SEE A LOT THAT IT WILL 404 00:15:57,120 --> 00:16:00,120 SAY VACCINES ARE ANTI- 405 00:16:00,120 --> 00:16:01,280 AMERICAN OR IT IS ANTI- 406 00:16:01,280 --> 00:16:01,840 FREEDOM IT GOES AGAINST THE 407 00:16:01,840 --> 00:16:06,280 AMERICAN WAY OF LIFE. 408 00:16:06,280 --> 00:16:06,840 SURE, THAT IS HARDER TO DEAL 409 00:16:06,840 --> 00:16:09,480 WITH THAN SOMEONE WHO SAYS I 410 00:16:09,480 --> 00:16:10,040 THINK THEY ARE POISONOUS YOU 411 00:16:10,040 --> 00:16:13,520 CAN BE MORE EQUIPPED TO 412 00:16:13,520 --> 00:16:16,920 COUNTER THAT BUT TO OUR 413 00:16:16,920 --> 00:16:18,520 DETRIMENT WE IGNORE THE BIGGER 414 00:16:18,520 --> 00:16:23,520 IDEOLOGICAL ISSUES THAT WE 415 00:16:23,520 --> 00:16:24,120 DON'T FEEL WE ARE ALWAYS BEST 416 00:16:24,120 --> 00:16:24,760 EQUIPPED TO DEAL WITH THAT TO 417 00:16:24,760 --> 00:16:25,320 HAVE SOME ENGAGEMENT WITH 418 00:16:25,320 --> 00:16:29,600 THOSE ISSUES ARE TO MAKE SURE 419 00:16:29,600 --> 00:16:30,200 WE ARE PARTNERING WITH SOCIAL 420 00:16:30,200 --> 00:16:31,600 PSYCHOLOGIST AND TRUSTED 421 00:16:31,600 --> 00:16:36,440 MESSENGERS OTHERWISE JUST 422 00:16:36,440 --> 00:16:37,000 SHUTTING THOSE FACTS TO SAY 423 00:16:37,000 --> 00:16:39,000 OVER AND OVER IT IS SAFE IS 424 00:16:39,000 --> 00:16:43,200 NOT ADDRESSING FROM THOSE 425 00:16:43,200 --> 00:16:49,920 DEEP-SEATED CONCERNS AND THE 426 00:16:49,920 --> 00:16:50,480 DISTRUST THAT PEOPLE HARBOR. 427 00:16:50,480 --> 00:16:53,280 >> IT TAKES YOU BACK TO THE 428 00:16:53,280 --> 00:16:53,840 COMMENTS HE STARTED WITH A 429 00:16:53,840 --> 00:16:55,760 SENSE OF BELONGING YOU HAVE TO 430 00:16:55,760 --> 00:16:56,920 UNDERSTAND WHERE PEOPLE ARE 431 00:16:56,920 --> 00:17:00,160 COMING FROM WHEN YOU PACKAGE 432 00:17:00,160 --> 00:17:00,720 THAT INFORMATION BECAUSE YOU 433 00:17:00,720 --> 00:17:02,520 MAY HAVE ALL THE FACTS AND THE 434 00:17:02,520 --> 00:17:07,680 TRUTH BUT IT IS NOT CONVEYED. 435 00:17:07,680 --> 00:17:13,200 >> ALSO THIS ASSUMPTION THAT 436 00:17:13,200 --> 00:17:15,480 MANY OF US MAKE IT IS 437 00:17:15,480 --> 00:17:18,440 SUBCONSCIOUS I HAVE THE 438 00:17:18,440 --> 00:17:18,840 DEGREES AND YEARS OF 439 00:17:18,840 --> 00:17:20,560 EXPERIENCE IN THE FIELD I AM 440 00:17:20,560 --> 00:17:22,920 THE TRUSTED MESSENGER. 441 00:17:22,920 --> 00:17:24,880 BUT NO I AM NOT. 442 00:17:24,880 --> 00:17:29,440 IT IS TO OUR DETRIMENT NOT TO 443 00:17:29,440 --> 00:17:30,040 ENGAGE WITH THE PEOPLE WHO ARE 444 00:17:30,040 --> 00:17:33,560 TRUSTED MESSENGERS WITH THE 445 00:17:33,560 --> 00:17:36,720 WHITE HOUSE VERY EARLY IN THE 446 00:17:36,720 --> 00:17:40,080 PANDEMIC IT WAS OCTOBER OF 447 00:17:40,080 --> 00:17:40,640 2020 I WORKED WITH MY MOM A 448 00:17:40,640 --> 00:17:44,920 LONG TIME AIDS ACTIVIST WE 449 00:17:44,920 --> 00:17:45,520 TALKED TO A NUMBER OF PEOPLE 450 00:17:45,520 --> 00:17:47,920 ON INDIAN RESERVATIONS TO TALK 451 00:17:47,920 --> 00:17:49,160 TO THOSE WHO ARE ALREADY DOING 452 00:17:49,160 --> 00:17:51,360 PUBLIC HEALTH WORK. 453 00:17:51,360 --> 00:17:58,480 MAY BE 20 YEARS GRASSROOTS HIV 454 00:17:58,480 --> 00:18:01,520 ORGANIZING MAY BE GETTING MMR 455 00:18:01,520 --> 00:18:07,240 VACCINES BUT THEY WERE DEEPLY 456 00:18:07,240 --> 00:18:08,240 ROOTED IN OUR COMMUNITIES IS 457 00:18:08,240 --> 00:18:12,440 COUNTED LIKE THOSE THAT WE 458 00:18:12,440 --> 00:18:12,960 WORK WITH EVERY DAY AND 459 00:18:12,960 --> 00:18:13,560 UNDERSTOOD WHAT THE PARTICULAR 460 00:18:13,560 --> 00:18:18,040 CONCERNS WERE. 461 00:18:18,040 --> 00:18:18,600 BUT WE JUST NEGLECTED TO TAP 462 00:18:18,600 --> 00:18:26,560 INTO THAT. 463 00:18:26,560 --> 00:18:27,200 SO NOT INTERESTED IN MAPPING 464 00:18:27,200 --> 00:18:27,800 WHAT THESE NETWORKS LOOK LIKE 465 00:18:27,800 --> 00:18:30,320 TRUSTING WITH THESE MESSENGERS 466 00:18:30,320 --> 00:18:34,880 ARE THE WITH THE NEXT 467 00:18:34,880 --> 00:18:38,960 EMERGENCY WE DON'T JUST ASSUME 468 00:18:38,960 --> 00:18:39,560 THAT PERSON IS EVERYONE'S IDEA 469 00:18:39,560 --> 00:18:40,240 OF A TRUSTED AND INCREDIBLE 470 00:18:40,240 --> 00:18:43,280 SOURCE BECAUSE SADLY THAT'S 471 00:18:43,280 --> 00:18:43,880 NOT ALWAYS THE TRUSTED SOURCE 472 00:18:43,880 --> 00:18:45,840 OF INFORMATION WHEN IT COMES 473 00:18:45,840 --> 00:18:50,920 TO HEALTH AND SCIENCE. 474 00:18:50,920 --> 00:18:52,000 >> WE AGREE ABOUT TAPPING INTO 475 00:18:52,000 --> 00:18:54,880 THE TRUSTED COMMUNITY 476 00:18:54,880 --> 00:18:55,120 LEADERS. 477 00:18:55,120 --> 00:18:59,040 YOUR MOST RECENT BOOK IS 478 00:18:59,040 --> 00:18:59,480 SOLUTIONS ORIENTED. 479 00:18:59,480 --> 00:19:01,280 TELL US ABOUT BEST PRACTICES 480 00:19:01,280 --> 00:19:05,000 ABOUT HEALTH AND SCIENCE. 481 00:19:05,000 --> 00:19:08,120 >> DR. YASMIN: I WROTE WHAT 482 00:19:08,120 --> 00:19:14,520 THE FACT FOR SMART TEENAGERS 483 00:19:14,520 --> 00:19:15,120 ALTHOUGH ADULTS ARE READING IT 484 00:19:15,120 --> 00:19:15,720 BECAUSE I WAS SEEING A LOT OF 485 00:19:15,720 --> 00:19:16,720 CONVERSATION AROUND 486 00:19:16,720 --> 00:19:17,560 MISINFORMATION AND 487 00:19:17,560 --> 00:19:22,720 DISINFORMATION AROUND COVID 488 00:19:22,720 --> 00:19:23,240 EVERYONE TALKED ABOUT FAKE 489 00:19:23,240 --> 00:19:24,960 NEWS AND IT FELT SO ROOTED IN 490 00:19:24,960 --> 00:19:29,640 THE PROBLEM SPACE AND I WAS 491 00:19:29,640 --> 00:19:36,080 CONCERNED WE WERE NEGLECTING 492 00:19:36,080 --> 00:19:41,640 WITH THE STRATEGY FOR THE 493 00:19:41,640 --> 00:19:43,560 FALSEHOOD SO THERE ARE 494 00:19:43,560 --> 00:19:47,000 EVIDENCE-BASED STRATEGIES WHAT 495 00:19:47,000 --> 00:19:50,240 CAN WORK WELL IN THIS 496 00:19:50,240 --> 00:19:54,960 SITUATION SO THINKING ABOUT 497 00:19:54,960 --> 00:19:55,560 YOUNG PEOPLE THEY WANT TO TRY 498 00:19:55,560 --> 00:19:57,680 STUFF OUT TO YOU SOLUTIONS 499 00:19:57,680 --> 00:20:00,800 THAT'S WHY I PUT THE BOOK 500 00:20:00,800 --> 00:20:03,960 TOGETHER A FUN TO READ TOOLKIT 501 00:20:03,960 --> 00:20:09,680 AND I HAVE BEEN TEACHING WHO 502 00:20:09,680 --> 00:20:12,680 IS EMPLOYING A DIFFERENT 503 00:20:12,680 --> 00:20:15,080 PARADIGM. 504 00:20:15,080 --> 00:20:16,160 NOT JUST THAT PART IN A 505 00:20:16,160 --> 00:20:21,720 HOLISTIC APPROACH BUT BEFORE I 506 00:20:21,720 --> 00:20:22,440 GET INTO THOSE IDEAS IT WAS 507 00:20:22,440 --> 00:20:26,560 DISHEARTENING TO SEE ON TOP OF 508 00:20:26,560 --> 00:20:31,800 THE EXPECTATION WITH LIVES AT 509 00:20:31,800 --> 00:20:34,920 RISK TO DEAL WITH THE RAPIDLY 510 00:20:34,920 --> 00:20:36,920 EVOLVING PATHOGEN BUT ALSO THE 511 00:20:36,920 --> 00:20:39,680 EXPECTATION HEALTHCARE WORKERS 512 00:20:39,680 --> 00:20:45,040 MUST KNOW HOW TO DEBUNK EVERY 513 00:20:45,040 --> 00:20:45,640 NURSE KNOWS WHAT TO SAY WHEN 514 00:20:45,640 --> 00:20:49,960 THEY ARE VEHEMENTLY OPPOSED TO 515 00:20:49,960 --> 00:20:50,520 VACCINATION IT WAS SUCH A 516 00:20:50,520 --> 00:20:51,120 DISSERVICE TO OUR PATIENTS AND 517 00:20:51,120 --> 00:20:55,320 NOT FAIR TO THOSE WORKING IN 518 00:20:55,320 --> 00:20:55,800 THE CHALLENGING ROLES TO 519 00:20:55,800 --> 00:20:58,040 ASSUME IT IS EASY TO DO THERE 520 00:20:58,040 --> 00:21:02,160 IS A SCIENCE AND ART AND WE 521 00:21:02,160 --> 00:21:09,840 NEED TO TEACH THAT YOU ASKED 522 00:21:09,840 --> 00:21:10,400 ABOUT MY BACKGROUND TO BEGIN 523 00:21:10,400 --> 00:21:11,040 WITH BECAUSE I WAS THAT KID IN 524 00:21:11,040 --> 00:21:13,120 MEDICAL SCHOOL WANTED TO BE A 525 00:21:13,120 --> 00:21:15,320 SURGEON ALWAYS SPENDING TOO 526 00:21:15,320 --> 00:21:19,680 MUCH TIME WHY IS THERE SO MUCH 527 00:21:19,680 --> 00:21:22,640 FOCUS TO BE FILMED WHILE 528 00:21:22,640 --> 00:21:26,440 COMMUNICATING WITH THEY ACTOR 529 00:21:26,440 --> 00:21:29,120 PATIENT IF YOU ARE GOOD BUT IF 530 00:21:29,120 --> 00:21:29,720 YOU ARE BAD THEN WHATEVER THAT 531 00:21:29,720 --> 00:21:34,160 WAS ME JEN BECAUSE I SAW THE 532 00:21:34,160 --> 00:21:34,760 RAMIFICATIONS OF NOT ENOUGH 533 00:21:34,760 --> 00:21:36,520 FOCUS ON COMMUNICATION I ENDED 534 00:21:36,520 --> 00:21:42,000 UP HAVING THIS AREA AND MY 535 00:21:42,000 --> 00:21:43,880 CAREER COMMUNICATION IS HEALTH 536 00:21:43,880 --> 00:21:48,400 INTERVENTION AND THAT EVIDENCE 537 00:21:48,400 --> 00:21:50,240 BACKS THIS UP THE MOST 538 00:21:50,240 --> 00:21:51,480 UBIQUITOUS INTERVENTION OF ALL 539 00:21:51,480 --> 00:21:58,920 THAT WE CONSIDER SCIENCE WE 540 00:21:58,920 --> 00:21:59,520 WILL SPEND ONE YEAR IN THE LAB 541 00:21:59,520 --> 00:22:05,400 WITH VACCINE DEVELOPMENT BUT 542 00:22:05,400 --> 00:22:06,040 THE MESSAGING WILL BE WE WILL 543 00:22:06,040 --> 00:22:06,640 FIGURE IT OUT ONCE THE VACCINE 544 00:22:06,640 --> 00:22:09,920 IS AVAILABLE. 545 00:22:09,920 --> 00:22:10,480 ONE OF THE BEST PRACTICES I 546 00:22:10,480 --> 00:22:15,360 WANT TO SHARE IS THE IDEA OF 547 00:22:15,360 --> 00:22:20,120 PRE- BUNKING SO LET'S GO 548 00:22:20,120 --> 00:22:20,720 THROUGH WIDE IS NOT TRUE AND 549 00:22:20,720 --> 00:22:22,640 WHAT IS A FALLACY OR FACT THAT 550 00:22:22,640 --> 00:22:29,280 PRE- BUNKING LOOKS LIKE WOW. 551 00:22:29,280 --> 00:22:29,800 THIS VACCINE GOING THROUGH 552 00:22:29,800 --> 00:22:32,360 CLINICAL TRIALS LOOKS 553 00:22:32,360 --> 00:22:34,720 PROMISING AND WE MIGHT HAVE IT 554 00:22:34,720 --> 00:22:35,320 AVAILABLE IN SIX MONTHS TIME 555 00:22:35,320 --> 00:22:36,200 THAT IS AMAZING. 556 00:22:36,200 --> 00:22:41,560 WE HAVE NEVER SEEN THAT BEFORE 557 00:22:41,560 --> 00:22:42,160 BUT THEN TO SAY THAT TOO MANY 558 00:22:42,160 --> 00:22:43,840 PEOPLE THAT QUICK OF A 559 00:22:43,840 --> 00:22:45,800 TURNAROUND WILL NOT BE THE 560 00:22:45,800 --> 00:22:46,760 AMAZING SCIENCE MOMENT BUT 561 00:22:46,760 --> 00:22:50,280 THEY RUSHED THEY HURRIED IT IS 562 00:22:50,280 --> 00:22:50,840 NOT SAFE AND WHO DID THEY 563 00:22:50,840 --> 00:22:52,600 EXPERIMENT ON. 564 00:22:52,600 --> 00:22:58,320 THAT WOULD PREEMPT WHAT THE 565 00:22:58,320 --> 00:22:59,360 FUTURE CIRCULATING FALSEHOODS 566 00:22:59,360 --> 00:23:02,880 WOULD BE AND YOU PREPARE 567 00:23:02,880 --> 00:23:03,400 MESSAGING TO HELP PEOPLE 568 00:23:03,400 --> 00:23:03,960 REALIZE THEY WILL HEAR THIS 569 00:23:03,960 --> 00:23:09,800 AND IT'S NOT TRUE. 570 00:23:09,800 --> 00:23:10,840 THIS IS HOW WE EXPEDITED THE 571 00:23:10,840 --> 00:23:11,080 PROCESS. 572 00:23:11,080 --> 00:23:16,160 WE DO NOT DO THAT HAVING 573 00:23:16,160 --> 00:23:16,760 CONVERSATIONS WITH PEOPLE OF 574 00:23:16,760 --> 00:23:22,600 OPERATION WARP SPEED IT SCARED 575 00:23:22,600 --> 00:23:23,200 MANY PEOPLE BUT AT THE END OF 576 00:23:23,200 --> 00:23:24,520 THE PROCESS THERE WAS THE 577 00:23:24,520 --> 00:23:28,880 REALIZATION THEY WERE IN A LAB 578 00:23:28,880 --> 00:23:29,440 FOR A YEAR CREATING VACCINES 579 00:23:29,440 --> 00:23:34,320 WE COULD OF BEEN THERE BETA 580 00:23:34,320 --> 00:23:36,880 TESTING MESSAGING SURE PEOPLE 581 00:23:36,880 --> 00:23:37,720 HAVE SEEN THE STUDIES WHERE 582 00:23:37,720 --> 00:23:40,720 YOU TALK TO TEN DIFFERENT 583 00:23:40,720 --> 00:23:43,240 PEOPLE WHO ARE VACCINE 584 00:23:43,240 --> 00:23:43,800 HESITANT SPECIFICALLY AROUND 585 00:23:43,800 --> 00:23:49,720 THE COVID VACCINE YOU WILL GET 586 00:23:49,720 --> 00:23:52,680 TEN ASTONISHINGLY DIFFERENT 587 00:23:52,680 --> 00:23:53,800 REASONS WHY THEY HAVE CONCERNS 588 00:23:53,800 --> 00:24:00,600 ABOUT THE VACCINE THEY HAVE 589 00:24:00,600 --> 00:24:01,720 THEIR TIGHTER BOOSTER THEY 590 00:24:01,720 --> 00:24:05,280 WERE CONCERNED AND THEN THE 591 00:24:05,280 --> 00:24:09,840 OTHER PERSON DOESN'T WANT ANY 592 00:24:09,840 --> 00:24:12,760 VACCINE WHAT WE HAVE DONE AS 593 00:24:12,760 --> 00:24:15,000 BAD PRACTICE TO MEET EVERYONE 594 00:24:15,000 --> 00:24:16,920 WITH THE SAME INFORMATION 595 00:24:16,920 --> 00:24:20,360 REGARDLESS OF THEIR UNDERLYING 596 00:24:20,360 --> 00:24:27,440 CONCERNS WHICH I THINK SAVES 597 00:24:27,440 --> 00:24:28,560 US TIME BUT IT DOESN'T HELP 598 00:24:28,560 --> 00:24:31,040 BUILD ANY BRIDGES SOMEONE IS 599 00:24:31,040 --> 00:24:33,320 THAT YOU CAN DO ON A BIGGER 600 00:24:33,320 --> 00:24:36,760 SCALE AND ON A MICROSCALE BUT 601 00:24:36,760 --> 00:24:39,080 ANOTHER BEST PRACTICE EVEN 602 00:24:39,080 --> 00:24:42,360 WHEN SOMEONE TELLS YOU I DON'T 603 00:24:42,360 --> 00:24:42,960 CARE IT GIVES YOU SUPERPOWERS 604 00:24:42,960 --> 00:24:44,960 WITH THE MICROCHIP JUMP IN 605 00:24:44,960 --> 00:24:52,120 WITH THE FACTS. 606 00:24:52,120 --> 00:24:52,720 START BY ASKING QUESTIONS HOW 607 00:24:52,720 --> 00:24:56,920 THEY COME TO BELIEVE THAT I 608 00:24:56,920 --> 00:25:00,440 TEACH IT IS PROCESS RARELY 609 00:25:00,440 --> 00:25:07,440 WANTED DONE CONVERSATION BUT 610 00:25:07,440 --> 00:25:08,000 ONE COMMENT GIVES YOU THE 611 00:25:08,000 --> 00:25:09,480 INTEL YOU ARE GATHERING DATA 612 00:25:09,480 --> 00:25:15,360 WHERE LEARNING WHY THEY DON'T 613 00:25:15,360 --> 00:25:16,000 WANT TO BE VACCINATED BUT ALSO 614 00:25:16,000 --> 00:25:18,520 IT STARTS TO BUILD RAPPORT AND 615 00:25:18,520 --> 00:25:19,080 SAYING SHE'S JUST NOT A KNOW 616 00:25:19,080 --> 00:25:23,760 IT ALL DOCTOR WHO I ASSUME 617 00:25:23,760 --> 00:25:26,040 WILL THROW FACTS AT ME AND 618 00:25:26,040 --> 00:25:30,520 MAKE ME FEEL SILLY AND 619 00:25:30,520 --> 00:25:33,720 DOWN, THAT IS ANOTHER BEST 620 00:25:33,720 --> 00:25:35,080 PRACTICE SOME ARE DEBUNKING 621 00:25:35,080 --> 00:25:37,800 INFORMATION ONE OF MY 622 00:25:37,800 --> 00:25:40,760 FAVORITES IN WHAT THE FACT IS 623 00:25:40,760 --> 00:25:41,320 PEELING BACK THE CURTAIN HOW 624 00:25:41,320 --> 00:25:43,760 THIS IS SPREAD AND ENGINEERED 625 00:25:43,760 --> 00:25:47,880 TO GO VIRAL IN THE FIRST PLACE 626 00:25:47,880 --> 00:25:49,320 SO WHY BREAK DOWN THAT 627 00:25:49,320 --> 00:25:57,160 DISINFORMATION PLAYBOOK BUT I 628 00:25:57,160 --> 00:26:01,720 TOOK THIS HOW CLIMATE SCIENCE 629 00:26:01,720 --> 00:26:02,360 DENIAL THIS IS SPREAD WITH A 630 00:26:02,360 --> 00:26:09,160 FIVE PRONGED APPROACH I 631 00:26:09,160 --> 00:26:16,920 CHECKED THE RESEARCH BUT 632 00:26:16,920 --> 00:26:17,640 BASICALLY WHAT JOHN COOK SAYS 633 00:26:17,640 --> 00:26:23,280 HE HAS AN ACRONYM EACH LETTER 634 00:26:23,280 --> 00:26:25,040 STANDS FOR A DIFFERENT 635 00:26:25,040 --> 00:26:30,360 STRATEGY IT IS FLICC HE IS 636 00:26:30,360 --> 00:26:31,320 CONCERNED WITH CLIMATE SCIENCE 637 00:26:31,320 --> 00:26:34,000 TO NIHILISM BUT WITH THE SAME 638 00:26:34,000 --> 00:26:36,560 STRATEGIES THAT HAVE BEEN USED 639 00:26:36,560 --> 00:26:39,600 WHEN IT COMES TO CLIMATE TO 640 00:26:39,600 --> 00:26:40,920 NIHILISM OR SPREADING ANTI- 641 00:26:40,920 --> 00:26:44,840 VACCINE MESSAGES THE SAME 642 00:26:44,840 --> 00:26:49,160 STRATEGIES ABOUT CIGARETTES 643 00:26:49,160 --> 00:26:49,720 BEING SAFE TO SMOKE OR BEING 644 00:26:49,720 --> 00:26:54,880 USED BY A BIG BOY ALL AND 645 00:26:54,880 --> 00:26:57,320 MANIPULATING PUBLIC'S THAT 646 00:26:57,320 --> 00:26:58,360 FRACKING IS SAFER THAN IT IS. 647 00:26:58,360 --> 00:27:01,080 SO JOHN COOK BREAKS DOWN THE 648 00:27:01,080 --> 00:27:05,720 TAXONOMY AND GET STEEP BUT 649 00:27:05,720 --> 00:27:08,760 WHAT FLICC STANDS FOR IS FAKE 650 00:27:08,760 --> 00:27:11,840 EXPERT LOGICAL FALLACY 651 00:27:11,840 --> 00:27:12,320 IMPOSSIBLE EXPECTATION 652 00:27:12,320 --> 00:27:14,720 CONSPIRACY THEORIES AND CHERRY 653 00:27:14,720 --> 00:27:15,960 PICKING I GET INTO MORE DETAIL 654 00:27:15,960 --> 00:27:18,680 WHICH EACH IS AS A QUICK 655 00:27:18,680 --> 00:27:23,880 EXAMPLE FAKE EXPERTS IS WHEN 656 00:27:23,880 --> 00:27:24,480 SOMEBODY LOOKS LIKE A CREDIBLE 657 00:27:24,480 --> 00:27:26,360 SOURCE OF INFORMATION. 658 00:27:26,360 --> 00:27:34,120 A STETHOSCOPE, WHITE COAT IF 659 00:27:34,120 --> 00:27:34,720 THEY HAVE A COURSE AT HARVARD 660 00:27:34,720 --> 00:27:35,280 AND THEY LOOK LEGITIMATE BUT 661 00:27:35,280 --> 00:27:37,360 WHAT THEY SAY IS NOT TRUE SO 662 00:27:37,360 --> 00:27:39,360 BECAUSE WE ARE SO DEEP IN THE 663 00:27:39,360 --> 00:27:44,440 WORLD I CAN DO A QUICK SEARCH 664 00:27:44,440 --> 00:27:46,360 TALK ABOUT VACCINE 665 00:27:46,360 --> 00:27:48,600 EFFECTIVENESS YOU KNOW THE 666 00:27:48,600 --> 00:27:51,400 WORDS MEAN DIFFERENT THINGS 667 00:27:51,400 --> 00:27:54,480 BUT SAYING THE SUBJECT WAS 668 00:27:54,480 --> 00:27:58,440 ECONOMICS COME I WOULD BE 669 00:27:58,440 --> 00:27:59,000 HARD-PRESSED TO EXACTLY KNOW 670 00:27:59,000 --> 00:27:59,520 WHO IS AN EXPERT OF MACRO 671 00:27:59,520 --> 00:28:02,680 ECONOMICS AND WHO ISN'T THAT'S 672 00:28:02,680 --> 00:28:07,040 A SITUATION THE PUBLIC IS IN. 673 00:28:07,040 --> 00:28:07,640 IT BREAKS DOWN THE STRATEGIES 674 00:28:07,640 --> 00:28:16,080 USED TO MANIPULATE SO WHEN YOU 675 00:28:16,080 --> 00:28:16,680 TEACH PEOPLE THE STRATEGY THEY 676 00:28:16,680 --> 00:28:18,600 SEE THEM EVERYWHERE IN THAT 677 00:28:18,600 --> 00:28:20,560 CONTEXT OF ONE-ON-ONE 678 00:28:20,560 --> 00:28:25,960 DISCUSSION HOW YOU COME TO ME 679 00:28:25,960 --> 00:28:26,520 I JUST DON'T BUY IT I DON'T 680 00:28:26,520 --> 00:28:30,480 SEE HOW THE VACCINES CAN BE 681 00:28:30,480 --> 00:28:31,640 SAFE. 682 00:28:31,640 --> 00:28:37,880 I CAN TELL SAYING NO, THAT'S 683 00:28:37,880 --> 00:28:38,480 NOT TRUE THE CONVERSATION WILL 684 00:28:38,480 --> 00:28:40,960 NOT GO ANYWHERE. 685 00:28:40,960 --> 00:28:44,960 BUT I CAN SIDELINED THE TOPIC 686 00:28:44,960 --> 00:28:48,280 TO PUT VACCINES. 687 00:28:48,280 --> 00:28:51,280 BUT WE BELIEVE IN CLIMATE 688 00:28:51,280 --> 00:28:53,600 CHANGE PERK YOU ARE CONCERNED 689 00:28:53,600 --> 00:28:56,320 ABOUT THE POLAR BEARS AND THE 690 00:28:56,320 --> 00:28:56,880 ICEBERGS. 691 00:28:56,880 --> 00:28:57,480 PEOPLE HAVE USED THE STRATEGY 692 00:28:57,480 --> 00:29:01,000 OF FAKE EXPERTS TO MAKE PEOPLE 693 00:29:01,000 --> 00:29:03,200 BELIEVE CLIMATE CHANGES AND 694 00:29:03,200 --> 00:29:03,440 HAPPENING. 695 00:29:03,440 --> 00:29:07,240 BUT THEY CHERRY PICK THE DATA. 696 00:29:07,240 --> 00:29:09,240 SO THAT SLIGHTLY DIFFUSES THE 697 00:29:09,240 --> 00:29:11,520 CONVERSATION NOW WE TALKED 698 00:29:11,520 --> 00:29:14,000 ABOUT SOMETHING WE SEE EYE TO 699 00:29:14,000 --> 00:29:16,520 EYE LIKE I AM SEEING PEOPLE 700 00:29:16,520 --> 00:29:21,760 LIE AND CALL IT A HOAX AND 701 00:29:21,760 --> 00:29:26,560 THEY USE THE SCIENTIST. 702 00:29:26,560 --> 00:29:27,040 IT GIVES YOU MORE OF AN 703 00:29:27,040 --> 00:29:34,440 UMBRELLA PROTECTION AND 704 00:29:34,440 --> 00:29:35,040 CLIMATE CHANGE WAS OUR EXAMPLE 705 00:29:35,040 --> 00:29:37,520 LIKE GUN CONTROL OR OTHER 706 00:29:37,520 --> 00:29:40,280 TOPICS THAT THE PERSON WHO IS 707 00:29:40,280 --> 00:29:42,000 INFORMED OF THE UNDERLYING 708 00:29:42,000 --> 00:29:49,760 STRATEGIES WITH A SLIGHTLY 709 00:29:49,760 --> 00:29:50,320 DIFFERENT MINDSET THAT IS A 710 00:29:50,320 --> 00:29:52,160 FEW OF THE BEST PRACTICES I 711 00:29:52,160 --> 00:29:54,320 FIND EXCITING WITH EVIDENCE 712 00:29:54,320 --> 00:29:57,840 THERE ARE MANY MORE WE CAN GET 713 00:29:57,840 --> 00:30:00,800 INTO BUT THOSE ARE THE MOST 714 00:30:00,800 --> 00:30:03,520 EXCITING. 715 00:30:03,520 --> 00:30:04,120 >> MALIHA: THAT IS INTERESTING 716 00:30:04,120 --> 00:30:05,920 ESPECIALLY PRE- BUNKING WITH 717 00:30:05,920 --> 00:30:10,640 TRUSTED OPINION LEADERS AND 718 00:30:10,640 --> 00:30:13,920 WHEN THOSE COULD BE IT'S NOT A 719 00:30:13,920 --> 00:30:21,520 DIFFICULT FIX. 720 00:30:21,520 --> 00:30:22,080 >> DR. YASMIN: EVEN IN THE 721 00:30:22,080 --> 00:30:29,760 CONTEXT OF A NOVEL PATHOGEN 722 00:30:29,760 --> 00:30:30,360 AND TO HAVE STUDIED THIS IT IS 723 00:30:30,360 --> 00:30:30,960 THE SAME CONSPIRACY THEORIES 724 00:30:30,960 --> 00:30:32,320 AND FALSEHOODS THAT SPREAD TO 725 00:30:32,320 --> 00:30:35,280 SWITCH OUT THE NAME OF THE 726 00:30:35,280 --> 00:30:38,080 PATHOGEN. 727 00:30:38,080 --> 00:30:44,160 AND THE RESEARCHERS AND THEN 728 00:30:44,160 --> 00:30:47,120 WHO GOT OUT TO CAUSE THE 729 00:30:47,120 --> 00:30:49,080 EPIDEMIC. 730 00:30:49,080 --> 00:30:49,560 IT IS PREDICTABLE WHAT 731 00:30:49,560 --> 00:30:54,840 FALSEHOODS ARE SPREAD. 732 00:30:54,840 --> 00:30:55,400 AND THEN TO FIND OUT ALREADY 733 00:30:55,400 --> 00:31:00,520 WHAT ARE THE EXISTING CONCERN. 734 00:31:00,520 --> 00:31:01,560 IN THE BEFORE THEY SAY TO BE 735 00:31:01,560 --> 00:31:05,200 UNREALISTIC I'M WRITING A 736 00:31:05,200 --> 00:31:07,240 PAPER. 737 00:31:07,240 --> 00:31:07,800 WHERE WE TALKED ABOUT SOUTH 738 00:31:07,800 --> 00:31:09,480 AFRICAN PUBLIC HEALTH AGENCIES 739 00:31:09,480 --> 00:31:17,200 DURING COVID. 740 00:31:17,200 --> 00:31:18,880 YOU WERE ALREADY TAXED AND 741 00:31:18,880 --> 00:31:25,520 UNDER RESOURCED. 742 00:31:25,520 --> 00:31:26,120 SO AT THE HEIGHT OF COVID AS 743 00:31:26,120 --> 00:31:33,160 VACCINATIONS ARE ROLLED OUT SO 744 00:31:33,160 --> 00:31:33,680 TO DO THE QUICK AND DIRTY 745 00:31:33,680 --> 00:31:36,920 SURVEYS AT THE COMMUNITY LEVEL. 746 00:31:36,920 --> 00:31:40,760 JUST GATHER INTEL WITH THIS 747 00:31:40,760 --> 00:31:42,720 PROVINCE IT LOOKS LIKE MUSLIM 748 00:31:42,720 --> 00:31:46,240 COMMUNITIES THAT THERE ARE 749 00:31:46,240 --> 00:31:46,800 PORK PRODUCTS IN THE VACCINE 750 00:31:46,800 --> 00:31:51,000 BUT THIS AREA CAUSES 751 00:31:51,000 --> 00:31:51,480 INFERTILITY AND THEY ARE 752 00:31:51,480 --> 00:31:55,480 WORRIED ABOUT PREGNANT PEOPLE. 753 00:31:55,480 --> 00:31:56,000 SO YOU CAN TALK AT YOUR 754 00:31:56,000 --> 00:31:58,880 MESSAGING THAT IS MEANINGFUL 755 00:31:58,880 --> 00:32:03,720 TO SAY HEY EVERYONE IT DOESN'T 756 00:32:03,720 --> 00:32:06,240 CAUSE AUTISM MORE IMMEDIATE 757 00:32:06,240 --> 00:32:06,560 HEART ATTACKS. 758 00:32:06,560 --> 00:32:08,880 I HOPE TO SHARE MORE ABOUT 759 00:32:08,880 --> 00:32:11,280 THAT BUT LOOK UP THE SOUTH 760 00:32:11,280 --> 00:32:13,520 AFRICAN RESPONSE. 761 00:32:13,520 --> 00:32:19,800 IS IT IS DEMONSTRATES YOU CAN 762 00:32:19,800 --> 00:32:21,760 BE INVOLVED BUT STILL GATHER 763 00:32:21,760 --> 00:32:24,840 INTELLIGENCE AT THE HEIGHT OF 764 00:32:24,840 --> 00:32:31,440 A PUBLIC HEALTH EMERGENCY. 765 00:32:31,440 --> 00:32:31,920 >> MALIHA: ABSOLUTELY IT 766 00:32:31,920 --> 00:32:32,600 REMINDS ME OF A QUOTATION FROM 767 00:32:32,600 --> 00:32:34,440 ONE OF THE FIELD TEAMS AND SHE 768 00:32:34,440 --> 00:32:39,160 ALWAYS SAYS THE PROBLEM LIES 769 00:32:39,160 --> 00:32:39,760 IN THE COMMUNITY THE SOLUTION 770 00:32:39,760 --> 00:32:45,920 LIES IN THE COMMUNITY. 771 00:32:45,920 --> 00:32:47,000 BUT THEY HAVE TO DELVE INTO 772 00:32:47,000 --> 00:32:47,200 THAT. 773 00:32:47,200 --> 00:32:50,360 VERY FASCINATING. 774 00:32:50,360 --> 00:33:00,720 THERE IS SO MUCH TO UNPACK. 775 00:33:00,720 --> 00:33:01,240 YOU HAVE LOOKED AT NEWS 776 00:33:01,240 --> 00:33:01,760 DESERTS ACROSS THE UNITED 777 00:33:01,760 --> 00:33:02,280 STATES WITH INDIVIDUAL AND 778 00:33:02,280 --> 00:33:03,840 PUBLIC HEALTH TELL US ABOUT 779 00:33:03,840 --> 00:33:06,320 YOUR SOCIAL DETERMINANTS OF 780 00:33:06,320 --> 00:33:06,520 HEALTH. 781 00:33:06,520 --> 00:33:10,720 >> DR. YASMIN: I WENT TO 782 00:33:10,720 --> 00:33:13,640 JOURNALISM SCHOOL BECAUSE I 783 00:33:13,640 --> 00:33:17,760 REALIZED BECAUSE THE CDC WAS 784 00:33:17,760 --> 00:33:18,600 NOT DOING ENOUGH TO ADDRESS 785 00:33:18,600 --> 00:33:24,560 ANTI- SCIENCE ANTI- VACCINE 786 00:33:24,560 --> 00:33:24,840 MOVEMENTS. 787 00:33:24,840 --> 00:33:25,320 TIME I WAS SENT OUT TO A 788 00:33:25,320 --> 00:33:25,880 DIFFERENT OUTBREAK IT WAS A 789 00:33:25,880 --> 00:33:28,320 VERY SINGULAR FOCUS ON THE 790 00:33:28,320 --> 00:33:28,920 PATHOGEN THAT WE WERE IGNORING 791 00:33:28,920 --> 00:33:33,120 THE FACT THERE WERE THESE 792 00:33:33,120 --> 00:33:33,680 ANTIGOVERNMENT AND TIE CDC 793 00:33:33,680 --> 00:33:36,080 MESSAGES BEING SPREAD PROGRESS 794 00:33:36,080 --> 00:33:41,120 I WENT TO JOURNALISM SCHOOL TO 795 00:33:41,120 --> 00:33:41,720 TALK ABOUT CONTAGION HOW NOW 796 00:33:41,720 --> 00:33:42,240 WE CAN BE USED TO PROTECT 797 00:33:42,240 --> 00:33:52,480 PUBLIC HEALTH. 798 00:33:52,800 --> 00:33:53,360 SO WITH THE NEWS DOES IT WHEN 799 00:33:53,360 --> 00:33:55,040 MANY PLACES HAVE LOST LOCAL 800 00:33:55,040 --> 00:34:01,680 NEWS INFRASTRUCTURE. 801 00:34:01,680 --> 00:34:02,160 AND GET "THE NEW YORK 802 00:34:02,160 --> 00:34:02,760 TIMES", CNN AND BUT YOU MISS A 803 00:34:02,760 --> 00:34:03,280 LOT IF YOU DON'T HAVE THAT 804 00:34:03,280 --> 00:34:07,760 DEEPLY ROOTED LOCAL JOURNALISM 805 00:34:07,760 --> 00:34:11,400 ON. 806 00:34:11,400 --> 00:34:11,920 AND THERE ARE VERY REAL 807 00:34:11,920 --> 00:34:16,640 CONSEQUENCES OF A NEWS DESERT. 808 00:34:16,640 --> 00:34:19,680 AND THEN YOU LOSE YOUR LOCAL 809 00:34:19,680 --> 00:34:21,560 NEWSPAPER AS YOUR TAXES GO UP 810 00:34:21,560 --> 00:34:22,920 $85 PER PERSON PER 811 00:34:22,920 --> 00:34:25,000 YEAR, MEASUREMENT OF 812 00:34:25,000 --> 00:34:26,800 GOVERNMENT CORRUPTION AND 813 00:34:26,800 --> 00:34:34,880 EFFICIENCY WORSEN. 814 00:34:34,880 --> 00:34:35,400 AND FEWER PEOPLE RUN FOR 815 00:34:35,400 --> 00:34:38,000 OFFICE FOR EACH AVAILABLE 816 00:34:38,000 --> 00:34:40,480 POSITION. 817 00:34:40,480 --> 00:34:41,080 AND THOSE COMPANIES THAT LEND 818 00:34:41,080 --> 00:34:44,520 MONEY TO MUNICIPALITIES LIKE 819 00:34:44,520 --> 00:34:47,720 HOSPITALS CHARGE HIGHER 820 00:34:47,720 --> 00:34:48,320 INTEREST RATES TO A TOWN THAT 821 00:34:48,320 --> 00:34:52,920 DOES NOT HAVE A ROBUST LOCAL 822 00:34:52,920 --> 00:34:53,440 NEWS AND POLARIZATION AND 823 00:34:53,440 --> 00:34:55,960 COHESION ARE WORSEN THOSE 824 00:34:55,960 --> 00:34:57,600 PLACES. 825 00:34:57,600 --> 00:34:58,000 IT MAKES SENSE. 826 00:34:58,000 --> 00:34:58,680 PEOPLE ARE NOT AWARE WHO TO 827 00:34:58,680 --> 00:35:01,560 VOTE FOR YOU DON'T HAVE THAT 828 00:35:01,560 --> 00:35:06,120 LOCAL REPORTING FOR CITY HALL 829 00:35:06,120 --> 00:35:08,320 MEETING. 830 00:35:08,320 --> 00:35:10,040 OF COURSE THAT MAKES SENSE BUT 831 00:35:10,040 --> 00:35:14,280 WITH THAT DEMOCRACY FOR YOUR 832 00:35:14,280 --> 00:35:20,320 PUBLIC HEALTH IT IS STILL 833 00:35:20,320 --> 00:35:23,400 ONGOING FOR THOUSANDS OF NEWS 834 00:35:23,400 --> 00:35:24,720 DESERTS AND GROWING BECAUSE OF 835 00:35:24,720 --> 00:35:27,240 A LACK OF INVESTMENT WITH THE 836 00:35:27,240 --> 00:35:31,720 TERRIBLE BUSINESS MODEL AND 837 00:35:31,720 --> 00:35:32,720 LOOKING AT THINGS LIKE VACCINE 838 00:35:32,720 --> 00:35:36,080 COVERAGE RATES LIKE NEWS 839 00:35:36,080 --> 00:35:39,040 DESERTS VERSUS PLACES THAT ARE 840 00:35:39,040 --> 00:35:40,040 NOT. 841 00:35:40,040 --> 00:35:45,600 LOOKING AT LIFE EXPECTANCY. 842 00:35:45,600 --> 00:35:48,480 LOOKING AT COVID AND OTHER 843 00:35:48,480 --> 00:35:48,960 ACADEMICS TALKING ABOUT 844 00:35:48,960 --> 00:35:52,720 DISPARITIES IN HEALTH, TALK 845 00:35:52,720 --> 00:36:00,280 ABOUT EARLY COVID WE SAW BLACK 846 00:36:00,280 --> 00:36:00,880 KANSANS WERE SEVEN TIMES MORE 847 00:36:00,880 --> 00:36:01,440 LIKELY TO DIE OF COVID THAN 848 00:36:01,440 --> 00:36:02,960 THE WHITE NEIGHBORS BUT WE 849 00:36:02,960 --> 00:36:07,920 WERE NOT TALKING ABOUT EQUITY 850 00:36:07,920 --> 00:36:08,520 AND ACCESS TO INFORMATION THAT 851 00:36:08,520 --> 00:36:12,720 WAS FACT CHECKED INCREDIBLE. 852 00:36:12,720 --> 00:36:15,760 WE HAVE A PRESIDENT TALKED 853 00:36:15,760 --> 00:36:24,680 ABOUT AND UPTICK TO POISON 854 00:36:24,680 --> 00:36:25,200 CONTROL CENTERS PERHAPS 855 00:36:25,200 --> 00:36:25,800 BECAUSE OF THAT ARE OTHERS BUT 856 00:36:25,800 --> 00:36:28,520 THEY ARE REAL CONSEQUENCES 857 00:36:28,520 --> 00:36:29,120 WHAT LEVEL OF DATA YOU HAVE 858 00:36:29,120 --> 00:36:33,080 ACCESS TO. 859 00:36:33,080 --> 00:36:36,160 IT'S AN AREA OF INTEREST TO 860 00:36:36,160 --> 00:36:41,920 ME. 861 00:36:41,920 --> 00:36:42,400 AND THEN TO DO REVIEW OF 862 00:36:42,400 --> 00:36:42,920 SITUATION AND EQUITY AND 863 00:36:42,920 --> 00:36:43,320 ACCESS AS A SOCIAL 864 00:36:43,320 --> 00:36:46,080 DETERMINANTS OF HEALTH. 865 00:36:46,080 --> 00:36:47,120 BUT IT'S VERY FOCUSED ON THE 866 00:36:47,120 --> 00:36:54,680 DIGITAL DIVIDE. 867 00:36:54,680 --> 00:36:55,240 AND RESEARCH IS LOOKING AT A 868 00:36:55,240 --> 00:36:58,280 BROADER DEFINITION IS NOT JUST 869 00:36:58,280 --> 00:37:02,120 ABOUT ACCESS BUT WHAT THE 870 00:37:02,120 --> 00:37:04,520 LITERACY LEVELS ARE IN THE 871 00:37:04,520 --> 00:37:05,160 COMMUNITY AND IF IT NEEDS ARE 872 00:37:05,160 --> 00:37:09,080 BEING MET. 873 00:37:09,080 --> 00:37:15,880 BUT THE POWERFUL RELATIONSHIP 874 00:37:15,880 --> 00:37:16,440 AND THE HEALTH OUTCOMES AND 875 00:37:16,440 --> 00:37:22,280 WHAT THEY LOOK LIKE. 876 00:37:22,280 --> 00:37:22,840 AND THEN HEALTH CARE ACCESS 877 00:37:22,840 --> 00:37:32,520 AND WHY IT IS SO LAYERED. 878 00:37:32,520 --> 00:37:33,120 AND THEN TO SEE ISLAM BE VERY 879 00:37:33,120 --> 00:37:36,600 BADLY REPRESENTED. 880 00:37:36,600 --> 00:37:39,360 LIKE "THE NEW YORK TIMES" FOR 881 00:37:39,360 --> 00:37:39,960 EXAMPLE IF THEY ARE COVERING A 882 00:37:39,960 --> 00:37:43,960 STORY ABOUT A CRIME THEY ARE 883 00:37:43,960 --> 00:37:48,680 700 PERCENT MORE LIKELY TO BE 884 00:37:48,680 --> 00:37:49,280 LISTED AS A MUSLIM SO THEN YOU 885 00:37:49,280 --> 00:37:51,600 GREW UP WITH THAT BUT DURING 886 00:37:51,600 --> 00:37:52,080 COVID WHEN I HAVE FAMILY 887 00:37:52,080 --> 00:37:54,680 MEMBERS WHO ARE ON THE FENCE 888 00:37:54,680 --> 00:37:57,680 ABOUT GETTING THE COVID 889 00:37:57,680 --> 00:38:02,480 VACCINE THAT THEY HAD ACCESS 890 00:38:02,480 --> 00:38:08,320 TO IT AND BECAUSE THEY HAD 891 00:38:08,320 --> 00:38:10,080 SUCH A DEEP-SEATED DISTRUST IN 892 00:38:10,080 --> 00:38:13,440 JOURNALISM AND THEY WOULD 893 00:38:13,440 --> 00:38:14,600 BUTCHER THE FAITH OVER AND 894 00:38:14,600 --> 00:38:19,040 OVER IS ME GOING I KNOW THEY 895 00:38:19,040 --> 00:38:20,800 DON'T ALWAYS GET IT RIGHT. 896 00:38:20,800 --> 00:38:24,120 THIS IS A GOOD ARTICLE ON 897 00:38:24,120 --> 00:38:30,040 COVID VACCINES. 898 00:38:30,040 --> 00:38:30,640 IT IS COMPLEX BUT INFORMATION 899 00:38:30,640 --> 00:38:32,080 ACCESS IS A POWERFUL SOCIAL 900 00:38:32,080 --> 00:38:36,920 DETERMINANTS OF HEALTH I HOPE 901 00:38:36,920 --> 00:38:42,280 WE TO ESTABLISH THAT. 902 00:38:42,280 --> 00:38:43,360 >> THAT IS SO TRUE JUST TO THE 903 00:38:43,360 --> 00:38:47,160 OTHER POINTS THE LOCAL PAPERS 904 00:38:47,160 --> 00:38:48,960 WERE ALSO TRUSTED SOURCES OF 905 00:38:48,960 --> 00:38:52,560 INFORMATION. 906 00:38:52,560 --> 00:38:53,120 THEY COULD HELP RESEARCHERS 907 00:38:53,120 --> 00:38:53,960 IDENTIFY WHO ARE THE OPINION 908 00:38:53,960 --> 00:38:56,160 LEADERS IN THE COMMUNITY WITH 909 00:38:56,160 --> 00:38:57,160 TRUSTED SOURCE OF INFORMATION 910 00:38:57,160 --> 00:39:00,880 AS WELL IS RESEARCHERS WE ARE 911 00:39:00,880 --> 00:39:02,840 LOSING THEM IT'S VERY 912 00:39:02,840 --> 00:39:07,160 FASCINATING GOING BACK TO 913 00:39:07,160 --> 00:39:17,680 FOCUSING ON COMMUNICATION WITH 914 00:39:18,400 --> 00:39:18,880 THAT SCIENTIFIC PROCESS IS 915 00:39:18,880 --> 00:39:26,280 NAVIGATING UNCERTAINTY. 916 00:39:26,280 --> 00:39:26,880 IF IT IS TRANSMITTED FROM THE 917 00:39:26,880 --> 00:39:29,400 ANIMAL TO A HUMAN DURING COVID 918 00:39:29,400 --> 00:39:32,400 BUT IT CAN HAVE UNINTENDED 919 00:39:32,400 --> 00:39:35,800 CONSEQUENCES. 920 00:39:35,800 --> 00:39:36,400 WHAT ARE ALTERNATIVE WAYS FOR 921 00:39:36,400 --> 00:39:37,040 SCIENTISTS TO SPEAK TRUTHFULLY 922 00:39:37,040 --> 00:39:42,280 ABOUT SCIENCE QUICK. 923 00:39:42,280 --> 00:39:42,840 >> DURING COVID ASKING TO 924 00:39:42,840 --> 00:39:45,320 TROUBLESHOOT AT A MOMENTS 925 00:39:45,320 --> 00:39:47,680 NOTICE. 926 00:39:47,680 --> 00:39:50,720 AND NOW WHAT IS TRENDING ON 927 00:39:50,720 --> 00:39:55,760 TWITTER AND THEN TO TALK ABOUT 928 00:39:55,760 --> 00:40:00,240 THAT APPROACH BUT THEN TO 929 00:40:00,240 --> 00:40:06,120 ANSWER THE QUESTION WITH THAT 930 00:40:06,120 --> 00:40:11,840 UNSEXY WORK. 931 00:40:11,840 --> 00:40:12,320 OTHERWISE WE END UP IN A 932 00:40:12,320 --> 00:40:14,680 PANDEMIC TO PLAY CATCH UP WITH 933 00:40:14,680 --> 00:40:15,280 EVERYONE ABOUT WHAT A VACCINE 934 00:40:15,280 --> 00:40:23,840 AND HOW IT WORKS. 935 00:40:23,840 --> 00:40:28,280 DOCTOR FAUCI SAID AND THEN 936 00:40:28,280 --> 00:40:34,640 SHORTLY AFTER THE MESSAGING 937 00:40:34,640 --> 00:40:37,720 AND THEN TO MAKE THE MASKS AT 938 00:40:37,720 --> 00:40:42,240 HOME. 939 00:40:42,240 --> 00:40:42,840 AND WITH THAT EMERGING DATA OF 940 00:40:42,840 --> 00:40:44,640 THE PUBLIC POLICY SHOULD BE 941 00:40:44,640 --> 00:40:48,920 WITH THE BEST AVAILABLE 942 00:40:48,920 --> 00:40:50,200 INFORMATION. 943 00:40:50,200 --> 00:40:50,800 SO MANY PEOPLE I SPOKE TO AND 944 00:40:50,800 --> 00:40:57,960 YOU AS WELL SOMEWHERE A MASK 945 00:40:57,960 --> 00:41:05,800 THEN SOME DO NOT. 946 00:41:05,800 --> 00:41:06,400 AND THAT DOES A DISSERVICE IN 947 00:41:06,400 --> 00:41:07,120 TERMS OF NOT EXPLAINING THE 948 00:41:07,120 --> 00:41:14,320 SCIENTIFIC PROCESS AND THEN IT 949 00:41:14,320 --> 00:41:17,040 IS THE WHOLE PROCESS OF HOW WE 950 00:41:17,040 --> 00:41:18,080 COME TO THESE ANSWERS AND HOW 951 00:41:18,080 --> 00:41:28,320 THEY EVOLVE. 952 00:41:29,120 --> 00:41:33,840 BUT THEN TO START SO YOUNG. 953 00:41:33,840 --> 00:41:36,880 AND THEN TO BUILD THOSE 954 00:41:36,880 --> 00:41:42,600 SKILLS. 955 00:41:42,600 --> 00:41:43,640 WHAT OUR RECOMMENDATIONS ARE 956 00:41:43,640 --> 00:41:50,600 TO PEOPLE IT IS A HIGH PROFILE 957 00:41:50,600 --> 00:41:54,880 ATHLETE AND VACCINE THAT 958 00:41:54,880 --> 00:41:59,880 CAUSED MYOCARDITIS BUT WHAT 959 00:41:59,880 --> 00:42:00,440 THEY CAN SPREAD VERY QUICKLY 960 00:42:00,440 --> 00:42:02,920 THE OF THE LICENSE TO DO THIS 961 00:42:02,920 --> 00:42:09,360 IS SPEAK WITH SUCH AUTHORITY. 962 00:42:09,360 --> 00:42:11,960 AND IN THE MEANTIME IT'S LIKE 963 00:42:11,960 --> 00:42:15,000 THAT LIKE THE MEASLES OUTBREAK 964 00:42:15,000 --> 00:42:19,240 SITUATION AND THEN WILLING TO 965 00:42:19,240 --> 00:42:28,720 DO DUE DILIGENCE. 966 00:42:28,720 --> 00:42:29,280 AND WE OFTEN DON'T WANT TO 967 00:42:29,280 --> 00:42:29,800 SPEAK UNTIL WE HAVE A VERY 968 00:42:29,800 --> 00:42:34,360 HIGH LEVEL OF CERTAINTY. 969 00:42:34,360 --> 00:42:34,880 AND THAT INTO WHICH THE 970 00:42:34,880 --> 00:42:38,760 CONSPIRACY THEORIST AND PEOPLE 971 00:42:38,760 --> 00:42:46,360 WITH THE THEY THAT WOULD JUMP 972 00:42:46,360 --> 00:42:46,840 INTO AND FULFILLED HUMAN 973 00:42:46,840 --> 00:42:49,400 BRAINS NEED TO CONNECT THE 974 00:42:49,400 --> 00:42:50,000 DOTS TO HAVE SOMEONE MAKE 975 00:42:50,000 --> 00:42:54,720 SENSE OF THIS AND WITH THAT 976 00:42:54,720 --> 00:42:55,320 AWFUL INCIDENT IN HOUSTON TWO 977 00:42:55,320 --> 00:42:55,840 YEARS AGO WITH THAT BIG 978 00:42:55,840 --> 00:43:03,280 CONCERT DURING WHICH FANS DIED 979 00:43:03,280 --> 00:43:10,800 SO WHY WOULD THIS HAPPEN NOW? 980 00:43:10,800 --> 00:43:11,360 WHY WASN'T THERE GOOD CROWD 981 00:43:11,360 --> 00:43:11,840 CONTROL AND WHY WAS IT 982 00:43:11,840 --> 00:43:12,440 DIFFICULT FOR THE AMBULANCE TO 983 00:43:12,440 --> 00:43:14,360 GET THERE? 984 00:43:14,360 --> 00:43:20,960 IT WAS DEVASTATION AND CHAOS 985 00:43:20,960 --> 00:43:21,400 AND THEN HAVING PRESS 986 00:43:21,400 --> 00:43:21,880 CONFERENCES HAVE MORE 987 00:43:21,880 --> 00:43:22,440 INFORMATION BY THE TIME THEY 988 00:43:22,440 --> 00:43:25,440 DID THAT WHAT HAD ALREADY GONE 989 00:43:25,440 --> 00:43:28,200 VIRAL ON TIKTOK THE VIDEO 990 00:43:28,200 --> 00:43:31,880 SAYING IT WAS ALL PART OF A 991 00:43:31,880 --> 00:43:37,440 SATANIC RITUAL AND IT SOUNDS 992 00:43:37,440 --> 00:43:38,480 SILLY IT WAS ALWAYS A CROWD 993 00:43:38,480 --> 00:43:43,480 CONTROL ISSUE AND THE ISSUE 994 00:43:43,480 --> 00:43:46,320 WITH PC NOT SATANIC RITUALS OR 995 00:43:46,320 --> 00:43:51,520 THE SACRIFICES BUT IT IS A 996 00:43:51,520 --> 00:43:52,400 REMINDER ALL THE TIME THESE 997 00:43:52,400 --> 00:43:54,720 CONSPIRACY THEORIES SPREAD 998 00:43:54,720 --> 00:43:56,840 BECAUSE IT WORKS LIKE A 999 00:43:56,840 --> 00:44:00,120 SECURITY BLANKET AND THIS IS 1000 00:44:00,120 --> 00:44:01,000 HOW THE CHILD DIED HOW COULD 1001 00:44:01,000 --> 00:44:05,480 THIS HAPPEN THEY ARE OFFERING 1002 00:44:05,480 --> 00:44:06,280 TO CONNECT THE DOTS TO GIVE A 1003 00:44:06,280 --> 00:44:11,080 COMPLETE STORY SO THAT IS WHY 1004 00:44:11,080 --> 00:44:13,120 WE HAVE TO GET MORE 1005 00:44:13,120 --> 00:44:14,320 COMFORTABLE EXPLORING 1006 00:44:14,320 --> 00:44:17,360 CERTAINTY AND UNCERTAINTY 1007 00:44:17,360 --> 00:44:20,400 INSTEAD OF LISTENING TO 1008 00:44:20,400 --> 00:44:21,520 OURSELVES TO MAKE A STATEMENT 1009 00:44:21,520 --> 00:44:26,600 ONCE WE KNOW ALL OF THIS WHEN 1010 00:44:26,600 --> 00:44:28,080 I WAS DOING A TRAINING FOR WHO 1011 00:44:28,080 --> 00:44:34,000 LEADERS ONE YEAR AGO I WAS 1012 00:44:34,000 --> 00:44:35,000 TALKING ABOUT BEING MORE 1013 00:44:35,000 --> 00:44:41,880 PUBLIC FACING AND FOR EXAMPLE 1014 00:44:41,880 --> 00:44:44,920 ONE OF THEIR FACES JUST 1015 00:44:44,920 --> 00:44:48,520 DROPPED HE LOOKS SAD AND 1016 00:44:48,520 --> 00:44:50,440 HORRIFIED AND TO SAY WHAT ARE 1017 00:44:50,440 --> 00:44:52,280 YOU THINKING RIGHT NOW? 1018 00:44:52,280 --> 00:44:56,440 IF WE TAKE YOUR APPROACH TO 1019 00:44:56,440 --> 00:44:59,440 SAY MY LEVEL OF CERTAINTY IS 1020 00:44:59,440 --> 00:45:00,680 THIS, THEN WE HAVE TO GO BACK 1021 00:45:00,680 --> 00:45:04,600 TO PEOPLE AND SAY WE WERE 1022 00:45:04,600 --> 00:45:06,600 WRONG. 1023 00:45:06,600 --> 00:45:10,440 AND THE FACT THAT BUILDING 1024 00:45:10,440 --> 00:45:17,480 TRUST REQUIRES TRANSPARENCY 1025 00:45:17,480 --> 00:45:19,600 AND THEN TO TAKE THIS 1026 00:45:19,600 --> 00:45:20,720 INFORMATION HERE'S WHAT I 1027 00:45:20,720 --> 00:45:23,560 THINK NOW OR WHAT I'M LOOKING 1028 00:45:23,560 --> 00:45:24,960 AT. 1029 00:45:24,960 --> 00:45:29,160 THAT BUILDS THE TRUST WE TALK 1030 00:45:29,160 --> 00:45:32,120 OURSELVES INTO A DANGEROUS 1031 00:45:32,120 --> 00:45:33,720 SPOT OF BECOMING THE ALL 1032 00:45:33,720 --> 00:45:38,320 KNOWING SCIENTIST. 1033 00:45:38,320 --> 00:45:48,760 SPEAKING WITH ASSUREDNESS. 1034 00:45:50,320 --> 00:45:50,880 BUT MY THINKING AND I'M HAPPY 1035 00:45:50,880 --> 00:45:51,480 IF OTHERS DISAGREE BUT THAT WE 1036 00:45:51,480 --> 00:45:53,480 TRIP UP A BIT MORE. 1037 00:45:53,480 --> 00:45:56,480 FROM THOSE WHO ARE NOT OUR 1038 00:45:56,480 --> 00:46:01,200 PEERS. 1039 00:46:01,200 --> 00:46:01,760 YOU GET TO THE END OF THE 1040 00:46:01,760 --> 00:46:03,240 SLIDE WITH THE CONCLUSIONS WE 1041 00:46:03,240 --> 00:46:07,000 COME TO. 1042 00:46:07,000 --> 00:46:07,600 HERE ARE 17 LIMITATIONS BUT WE 1043 00:46:07,600 --> 00:46:17,640 ARE GOOD AT DOING THAT. 1044 00:46:17,640 --> 00:46:18,240 BUT WE HAVE PUT OURSELVES INTO 1045 00:46:18,240 --> 00:46:20,680 AN UNCOMFORTABLE AND SAD 1046 00:46:20,680 --> 00:46:22,000 SITUATION I MUST BE THE ALL 1047 00:46:22,000 --> 00:46:22,800 KNOWING SCIENTIST AND ALWAYS 1048 00:46:22,800 --> 00:46:24,880 BE RIGHT THEY WILL DECAPITATE 1049 00:46:24,880 --> 00:46:28,720 ME IF I AM WRONG. 1050 00:46:28,720 --> 00:46:28,920 KNOW. 1051 00:46:28,920 --> 00:46:31,520 BE HONEST ABOUT THE SCIENTIFIC 1052 00:46:31,520 --> 00:46:31,720 PROCESS. 1053 00:46:31,720 --> 00:46:36,280 >> MALIHA: BUILDING TRUST 1054 00:46:36,280 --> 00:46:36,680 REQUIRES COMPLETE 1055 00:46:36,680 --> 00:46:37,000 TRANSPARENCY. 1056 00:46:37,000 --> 00:46:41,600 THAT WAS A VERY GREAT 1057 00:46:41,600 --> 00:46:44,600 STATEMENT. 1058 00:46:44,600 --> 00:46:45,120 >> DR. YASMIN: WE SAW THAT 1059 00:46:45,120 --> 00:46:48,240 DONE WELL AT SOME PARTS OF THE 1060 00:46:48,240 --> 00:46:48,760 EBOLA EPIDEMIC WHEN TOM 1061 00:46:48,760 --> 00:46:52,960 FRIEDMAN WAS DIRECTOR CDC AND 1062 00:46:52,960 --> 00:46:53,520 THE PRESS CONFERENCE ALLOWED 1063 00:46:53,520 --> 00:46:56,880 HIM TO SAY I SAID ABC 1064 00:46:56,880 --> 00:46:59,720 YESTERDAY AND IT TURNS OUT IT 1065 00:46:59,720 --> 00:46:59,920 WAS DEF. 1066 00:46:59,920 --> 00:47:01,480 I AM SORRY. 1067 00:47:01,480 --> 00:47:05,480 IT WAS THIS. 1068 00:47:05,480 --> 00:47:05,960 IT FELT LIKE MORE OF A 1069 00:47:05,960 --> 00:47:10,280 COLLABORATIVE COMMUNICATION IT 1070 00:47:10,280 --> 00:47:10,880 WAS NOT ALL PERFECT HAVE MANY 1071 00:47:10,880 --> 00:47:13,840 CRITIQUES BUT THAT PART I SAID 1072 00:47:13,840 --> 00:47:16,200 THIS YESTERDAY DID NOT 1073 00:47:16,200 --> 00:47:21,000 TRANSPIRE, IS PART THAT GOES 1074 00:47:21,000 --> 00:47:22,080 TOWARDS THE TRANSPARENCY I AM 1075 00:47:22,080 --> 00:47:29,360 TALKING ABOUT. 1076 00:47:29,360 --> 00:47:29,920 >> MALIHA: HOW SCIENTIST CAN 1077 00:47:29,920 --> 00:47:30,440 SPEAK MORE TRUTHFULLY IF 1078 00:47:30,440 --> 00:47:34,880 AUDIENCE MEMBERS ARE 1079 00:47:34,880 --> 00:47:39,680 INTERESTED TO EXPAND THE 1080 00:47:39,680 --> 00:47:40,160 PUBLIC BUT IT COULD BE 1081 00:47:40,160 --> 00:47:42,160 DISTRACTING FROM THE ACTUAL 1082 00:47:42,160 --> 00:47:42,640 SCIENCE OR THEY MAY LOSE 1083 00:47:42,640 --> 00:47:45,600 RESPECT FROM PEERS. 1084 00:47:45,600 --> 00:47:46,600 WHAT ARE YOUR THOUGHTS ON 1085 00:47:46,600 --> 00:47:48,600 THESE CONCERNS? 1086 00:47:48,600 --> 00:47:51,600 >> DR. YASMIN: THEY ARE STILL 1087 00:47:51,600 --> 00:47:53,520 CONCERNS THEY ARE DIMINISHING 1088 00:47:53,520 --> 00:47:53,960 WHEN I FIRST WENT TO 1089 00:47:53,960 --> 00:47:56,120 JOURNALISM SCHOOL TEN YEARS 1090 00:47:56,120 --> 00:47:59,800 AGO, I SAW SUCH COMMITTEES 1091 00:47:59,800 --> 00:48:04,880 SEEKING OUT FOR THOSE ACADEMIC 1092 00:48:04,880 --> 00:48:06,840 POSITIONS THING SHE WROTE A 1093 00:48:06,840 --> 00:48:17,320 BOOK FOR THE PUBLIC AND THAT 1094 00:48:18,360 --> 00:48:27,280 WORKED AGAINST CARL SAGAN. 1095 00:48:27,280 --> 00:48:27,840 WE DID NOT KNOW THERE WAS A 1096 00:48:27,840 --> 00:48:28,440 BACKLASH AGAINST HIM SO THAT 1097 00:48:28,440 --> 00:48:29,000 WAS A KNOWLEDGE GAP FOR ME. 1098 00:48:29,000 --> 00:48:36,080 OF COURSE THAT DOES EXIST. 1099 00:48:36,080 --> 00:48:36,600 WITH THAT WORLD OF SCIENCE 1100 00:48:36,600 --> 00:48:38,080 COMMUNICATION WHETHER TIKTOK 1101 00:48:38,080 --> 00:48:40,120 TO BE AVAILABLE TO BE 1102 00:48:40,120 --> 00:48:43,600 INTERVIEWED AND TO SAY TO 1103 00:48:43,600 --> 00:48:49,360 PEOPLE WITH AN INTEREST FIND 1104 00:48:49,360 --> 00:48:49,920 YOUR NICHE AND BIT BY BIT 1105 00:48:49,920 --> 00:48:51,440 HELPS TO BUILD THOSE 1106 00:48:51,440 --> 00:48:53,080 CONNECTIONS THOSE COMMUNITIES 1107 00:48:53,080 --> 00:48:53,960 THEY MAY NOT HAVE HAD 1108 00:48:53,960 --> 00:48:59,440 LONG-STANDING RELATIONSHIPS. 1109 00:48:59,440 --> 00:49:04,480 I WOULD BE ENCOURAGING OF THAT. 1110 00:49:04,480 --> 00:49:07,880 >> MALIHA: THIS WAS AMAZING. 1111 00:49:07,880 --> 00:49:10,880 WE HAVE A VERY SHORT AMOUNT OF 1112 00:49:10,880 --> 00:49:15,200 TIME. 1113 00:49:15,200 --> 00:49:15,800 THERE SO MUCH HERE THAT NEEDS 1114 00:49:15,800 --> 00:49:16,360 TO BE UNPACKED BUT THANK YOU 1115 00:49:16,360 --> 00:49:16,840 FOR SPEAKING WITH US. 1116 00:49:16,840 --> 00:49:18,080 WE HAVE A A FEW MINUTES IF YOU 1117 00:49:18,080 --> 00:49:18,640 LIKE TO TAKE QUESTIONS FROM 1118 00:49:18,640 --> 00:49:28,880 THE AUDIENCE. 1119 00:49:30,680 --> 00:49:31,200 WHILE IN NURSING SCHOOL HAD 1120 00:49:31,200 --> 00:49:33,640 THE OPPORTUNITY TO COMPLETE A 1121 00:49:33,640 --> 00:49:34,440 COMMUNITY HEALTH ROTATION AND 1122 00:49:34,440 --> 00:49:36,840 ONE STRATEGY THEY USED WAS 1123 00:49:36,840 --> 00:49:38,800 COMMUNITY HEALTH WORKERS 1124 00:49:38,800 --> 00:49:46,360 SERVING AS VOLUNTEERS 1125 00:49:46,360 --> 00:49:46,920 SUFFERING FROM HIV THEY WERE 1126 00:49:46,920 --> 00:49:49,520 ADHERING TO THEIR MEDICATION 1127 00:49:49,520 --> 00:49:51,920 REGIMENT I FELT THIS IS A 1128 00:49:51,920 --> 00:49:52,520 STRATEGY THAT COULD BE USEFUL 1129 00:49:52,520 --> 00:49:54,680 TO CONVEY INFORMATION FROM 1130 00:49:54,680 --> 00:49:57,560 PEOPLE WHO ARE FAMILIAR TO AND 1131 00:49:57,560 --> 00:49:58,040 EMBEDDED HOW TO UTILIZE 1132 00:49:58,040 --> 00:50:00,440 COMMUNITY HEALTH WORKERS MORE 1133 00:50:00,440 --> 00:50:03,440 IN THIS CAPACITY? 1134 00:50:03,440 --> 00:50:04,000 >> DR. YASMIN: THANK YOU FOR 1135 00:50:04,000 --> 00:50:06,680 SHARING YOUR EXPERIENCE. 1136 00:50:06,680 --> 00:50:09,200 WE HAVE SEEN THAT IN INDIA 1137 00:50:09,200 --> 00:50:17,840 WITH COMMUNITY HEALTH WORKERS. 1138 00:50:17,840 --> 00:50:18,400 THERE ARE WAYS TO DO THIS ON 1139 00:50:18,400 --> 00:50:18,920 THE GROUND BUT AT A HIGHER 1140 00:50:18,920 --> 00:50:20,960 LEVEL WE NEED THE PARADIGM 1141 00:50:20,960 --> 00:50:24,080 SHIFT THE WAY WE TEACH 1142 00:50:24,080 --> 00:50:26,240 COMMUNICATIONS. 1143 00:50:26,240 --> 00:50:30,720 WITH THAT ATTITUDE OF HOW WE 1144 00:50:30,720 --> 00:50:31,320 COMMUNICATE AND WHO SHOULD BE 1145 00:50:31,320 --> 00:50:33,480 THE TRUSTED MESSENGER. 1146 00:50:33,480 --> 00:50:36,400 AND AS YOU ARE HIGHLIGHTING 1147 00:50:36,400 --> 00:50:38,400 THESE TWO HAVE LIVED 1148 00:50:38,400 --> 00:50:40,520 EXPERIENCES WITH VERY CLOSE 1149 00:50:40,520 --> 00:50:41,000 RELATIONSHIPS WITH THE 1150 00:50:41,000 --> 00:50:43,360 COMMUNITIES THAT THEY SERVED 1151 00:50:43,360 --> 00:50:43,880 MORE INTEGRATED THAN THEY 1152 00:50:43,880 --> 00:50:45,880 WOULD NEVER BE. 1153 00:50:45,880 --> 00:50:48,800 THERE HAS TO BE THE GRASSROOTS 1154 00:50:48,800 --> 00:50:49,040 EFFORTS. 1155 00:50:49,040 --> 00:50:54,320 THERE ARE SOME EFFORTS IN THE 1156 00:50:54,320 --> 00:50:57,240 US WORKING WITH LATIN ASK 1157 00:50:57,240 --> 00:51:00,680 COMMUNITIES WITH COUNSEL 1158 00:51:00,680 --> 00:51:02,160 DETECTION PERK I DON'T KNOW IF 1159 00:51:02,160 --> 00:51:04,920 YOU CALL THEM COMMUNITY HEALTH 1160 00:51:04,920 --> 00:51:07,480 WORKERS OF PEOPLE WHO ARE 1161 00:51:07,480 --> 00:51:08,080 TRAINED IN PARTICULAR PROGRAMS 1162 00:51:08,080 --> 00:51:14,680 HOW TO DO THIS THERE WOULD BE 1163 00:51:14,680 --> 00:51:15,280 AWESOME BEST PRACTICES TO LEAN 1164 00:51:15,280 --> 00:51:15,480 INTO. 1165 00:51:15,480 --> 00:51:17,960 IT DEMANDS A BIGGER INVESTMENT 1166 00:51:17,960 --> 00:51:18,520 ON PUBLIC HEALTH AND THAT IS 1167 00:51:18,520 --> 00:51:25,640 AN UPHILL BATTLE AND THE 1168 00:51:25,640 --> 00:51:26,160 STORYTELLING WITH THE LAST 1169 00:51:26,160 --> 00:51:26,720 QUESTION COMES INTO PLAY WE 1170 00:51:26,720 --> 00:51:30,280 HAVE THE INVISIBILITY PROBLEM 1171 00:51:30,280 --> 00:51:33,440 WE HAVEN'T HAD A FIRE IN THIS 1172 00:51:33,440 --> 00:51:35,000 TOWN FOR TEN YEARS SO LET'S 1173 00:51:35,000 --> 00:51:38,240 DEFUND THE FIRE DEPARTMENT MAY 1174 00:51:38,240 --> 00:51:40,360 HAVE BEEN GOING OUT TO SCHOOLS 1175 00:51:40,360 --> 00:51:44,280 AND TEACHING FIRE SAFETY BUT 1176 00:51:44,280 --> 00:51:44,840 WITH PUBLIC HEALTH SOMETIMES 1177 00:51:44,840 --> 00:51:46,760 WE ARE SO INVISIBLE IT LOOKS 1178 00:51:46,760 --> 00:51:50,240 LIKE WE ARE NOT NEEDED BECAUSE 1179 00:51:50,240 --> 00:51:59,720 IT IS BEHIND THE SCENES WORK. 1180 00:51:59,720 --> 00:52:00,720 AND THEN THAT PROCESS OF HOW 1181 00:52:00,720 --> 00:52:03,520 WE DEVELOP TREATMENTS IT GOES 1182 00:52:03,520 --> 00:52:06,120 TOWARDS THE BIGGER EFFORT TO 1183 00:52:06,120 --> 00:52:11,840 BUILD TRUST. 1184 00:52:11,840 --> 00:52:13,240 >> MALIHA: YOU PROBABLY WILL 1185 00:52:13,240 --> 00:52:16,600 NOT BE ABLE TO LOOK AT THE 1186 00:52:16,600 --> 00:52:17,200 CHAT BUT THERE ARE EXAMPLES OF 1187 00:52:17,200 --> 00:52:19,400 PEOPLE WHO ARE PUTTING IN 1188 00:52:19,400 --> 00:52:22,240 EXAMPLES OF COMMUNITY HEALTH 1189 00:52:22,240 --> 00:52:25,240 WORKERS. 1190 00:52:25,240 --> 00:52:25,760 >> DR. YASMIN: I WAS EVEN 1191 00:52:25,760 --> 00:52:27,680 THINKING OF AN INITIATIVE OF 1192 00:52:27,680 --> 00:52:28,000 BARBERSHOPS. 1193 00:52:28,000 --> 00:52:33,760 THE HEALTHCARE SYSTEM BLOOD 1194 00:52:33,760 --> 00:52:36,440 PRESSURE CHECKS AND PROSTATE 1195 00:52:36,440 --> 00:52:39,480 CANCER AWARENESS AND HIV 1196 00:52:39,480 --> 00:52:43,720 TESTING COMPLETELY ANONYMOUS 1197 00:52:43,720 --> 00:52:44,240 AND FREE IN THE BARBERSHOP 1198 00:52:44,240 --> 00:52:45,560 THERE IS A LOT WE CAN LEAN 1199 00:52:45,560 --> 00:52:46,640 INTO BUT I THINK THOSE ARE 1200 00:52:46,640 --> 00:52:49,760 POWERFUL EFFORTS. 1201 00:52:49,760 --> 00:52:50,320 EVENTUALLY IT DOES START TO 1202 00:52:50,320 --> 00:52:51,040 CONNECT PEOPLE WITH THE 1203 00:52:51,040 --> 00:53:00,360 HEALTHCARE SYSTEM. 1204 00:53:00,360 --> 00:53:00,960 >> MALIHA: GREAT PRESENTATION 1205 00:53:00,960 --> 00:53:06,080 WHAT ARE YOUR THOUGHTS OF 1206 00:53:06,080 --> 00:53:06,680 OTHER LANGUAGES AND MITIGATION 1207 00:53:06,680 --> 00:53:07,240 APPROACHES LIKE THINKING OF 1208 00:53:07,240 --> 00:53:08,560 MULTILEVEL APPROACHES 1209 00:53:08,560 --> 00:53:12,600 MODERATION OF SOCIAL MEDIA 1210 00:53:12,600 --> 00:53:18,840 RESPONSIBILITY OF DIGITAL 1211 00:53:18,840 --> 00:53:19,400 LITERACY AND ALSO ON THAT AI 1212 00:53:19,400 --> 00:53:20,000 BOTS BUT I WILL BREAK IT DOWN 1213 00:53:20,000 --> 00:53:22,560 TO ANSWER THIS FIRST. 1214 00:53:22,560 --> 00:53:27,640 >> DR. YASMIN: THERE HAS SOME 1215 00:53:27,640 --> 00:53:31,840 BEEN GOOD REPORTING OF CONTENT 1216 00:53:31,840 --> 00:53:33,680 MODERATION VARIES WHEN IT 1217 00:53:33,680 --> 00:53:37,840 COMES TO DIFFERENT LANGUAGES 1218 00:53:37,840 --> 00:53:39,920 SHOWING A PROLIFERATION AND 1219 00:53:39,920 --> 00:53:44,440 SPANISH-LANGUAGE THAT PERHAPS 1220 00:53:44,440 --> 00:53:45,000 IS NOT CAPTURED AS WELL THIS 1221 00:53:45,000 --> 00:53:49,400 SPEAKS TO DIVERSITY JUST BEING 1222 00:53:49,400 --> 00:53:52,160 A CHECK BOX ISSUE TO NEED MORE 1223 00:53:52,160 --> 00:53:57,920 HANDS ON DECK WITH THOSE 1224 00:53:57,920 --> 00:53:58,520 CAPABILITIES TO ENGAGE IN WORK 1225 00:53:58,520 --> 00:54:02,440 WITH THIS ALSO A REMINDER THE 1226 00:54:02,440 --> 00:54:03,440 HEALTHCARE SYSTEM AND 1227 00:54:03,440 --> 00:54:05,960 HEALTHCARE WORKERS PERHAPS ARE 1228 00:54:05,960 --> 00:54:06,560 NOT THE ONES THAT SHED COUNTER 1229 00:54:06,560 --> 00:54:09,080 ALL OF THAT WHEN I GIVE 1230 00:54:09,080 --> 00:54:11,400 LECTURES ON THIS I HAVE THE 1231 00:54:11,400 --> 00:54:14,440 SLIDE WITH A THREE-PRONGED 1232 00:54:14,440 --> 00:54:17,680 APPROACH IT'S NOT A QUICK FIX 1233 00:54:17,680 --> 00:54:18,760 EITHER TO TALK ABOUT 1234 00:54:18,760 --> 00:54:22,040 GOVERNMENTS ROLE OF TEACHING 1235 00:54:22,040 --> 00:54:26,360 DIGITAL LITERACY EARLY ON 1236 00:54:26,360 --> 00:54:26,960 THAT'S WHY A WROTE THE BOOK I 1237 00:54:26,960 --> 00:54:27,600 DID NOT FEEL THERE WAS A 1238 00:54:27,600 --> 00:54:30,600 ENOUGH THERE TEACHERS TELLING 1239 00:54:30,600 --> 00:54:31,200 ME TO TEACH LITERACY BUT I DID 1240 00:54:31,200 --> 00:54:36,480 NOT KNOW HOW SO THERE IS A 1241 00:54:36,480 --> 00:54:37,040 CURRICULUM AND LESSON PLANS 1242 00:54:37,040 --> 00:54:40,760 BUT ALSO THE GOVERNMENTS ROLE 1243 00:54:40,760 --> 00:54:43,400 IN REGULATING THE BIG SOCIAL 1244 00:54:43,400 --> 00:54:49,000 MEDIA BUT NOT ALL SOCIAL MEDIA 1245 00:54:49,000 --> 00:54:49,520 IS DESIGNED THE SAME WAY. 1246 00:54:49,520 --> 00:54:55,000 BUT THERE ARE THE FOR PROFIT 1247 00:54:55,000 --> 00:54:55,880 ORGANIZATIONS. 1248 00:54:55,880 --> 00:55:01,320 THE MORE POLARIZING THE 1249 00:55:01,320 --> 00:55:01,920 GOVERNMENT INTERVENTION AND WE 1250 00:55:01,920 --> 00:55:03,680 NEED IT FAST. 1251 00:55:03,680 --> 00:55:10,640 YOU CAN LOOK UP GROUPS FROM CC 1252 00:55:10,640 --> 00:55:15,440 DH ESPECIALLY DURING COVID 1253 00:55:15,440 --> 00:55:17,760 THEY ARE THE ONES WHO COMPILED 1254 00:55:17,760 --> 00:55:20,920 THE REPORTS SO THE 12 PEOPLE 1255 00:55:20,920 --> 00:55:25,960 ON TWITTER WHO ARE RESPONSIBLE 1256 00:55:25,960 --> 00:55:26,520 SPREADING 65 PERCENT OF THE 1257 00:55:26,520 --> 00:55:31,000 LIES ABOUT COVID AND SOME ARE 1258 00:55:31,000 --> 00:55:36,080 SCIENTIST WHO WERE DISCREDITED 1259 00:55:36,080 --> 00:55:38,400 AND THOSE WHO WERE VERY WELL 1260 00:55:38,400 --> 00:55:43,000 RESPECTED SPEWING FALSEHOODS 1261 00:55:43,000 --> 00:55:43,600 WE COULD TALK ANOTHER HOUR BUT 1262 00:55:43,600 --> 00:55:44,160 IT DOES REQUIRE THE APPROACH 1263 00:55:44,160 --> 00:55:47,920 OF GOVERNMENT AND THEN THE 1264 00:55:47,920 --> 00:55:50,800 INDIVIDUAL LEVEL IT'S WHY I 1265 00:55:50,800 --> 00:55:54,200 WROTE WHAT THE TO CREATE TOOLS 1266 00:55:54,200 --> 00:55:57,120 TO HELP PEOPLE DEVELOP THE 1267 00:55:57,120 --> 00:55:59,040 LITERACY SO THEY ARE NOT AS 1268 00:55:59,040 --> 00:56:02,760 VULNERABLE. 1269 00:56:02,760 --> 00:56:05,760 >> MALIHA: WE HAVE ONE MORE 1270 00:56:05,760 --> 00:56:13,400 QUESTION. 1271 00:56:13,400 --> 00:56:14,000 A LOT OF PEOPLE ARE INTERESTED 1272 00:56:14,000 --> 00:56:14,480 IN THIS TOPIC THERE IS A 1273 00:56:14,480 --> 00:56:15,040 CONCERN RECENT ADVANCES IN 1274 00:56:15,040 --> 00:56:19,520 ARTIFICIAL INTELLIGENCE WILL 1275 00:56:19,520 --> 00:56:20,080 RESULT IN THE EXPLOSION OF 1276 00:56:20,080 --> 00:56:20,680 MISINFORMATION AI CAN CARRY ON 1277 00:56:20,680 --> 00:56:22,680 CONVERSATIONS AND CONVINCE 1278 00:56:22,680 --> 00:56:24,080 THEM WHICH CAN CHANGE THE 1279 00:56:24,080 --> 00:56:25,800 OUTCOME HOW CAN THIS BE 1280 00:56:25,800 --> 00:56:29,040 COUNTERACTED? 1281 00:56:29,040 --> 00:56:29,640 >> DR. YASMIN: TEACHING PEOPLE 1282 00:56:29,640 --> 00:56:30,240 WHAT IS POSSIBLE AND BUILDING 1283 00:56:30,240 --> 00:56:33,560 UP THE LEVEL IN THE ROLE OF 1284 00:56:33,560 --> 00:56:35,960 COGNITIVE IMMUNOLOGY IT'S LIKE 1285 00:56:35,960 --> 00:56:43,080 PAINTING A PICTURE AND THEN 1286 00:56:43,080 --> 00:56:44,960 LIKE A SEESAW ON THE 1287 00:56:44,960 --> 00:56:46,520 PLAYGROUND AND THEN A HEALTHY 1288 00:56:46,520 --> 00:56:52,680 LEVEL OF SKEPTICISM. 1289 00:56:52,680 --> 00:56:54,840 SO IT IS ABOUT BUILDING THE 1290 00:56:54,840 --> 00:56:58,200 INDIVIDUAL LEVEL BUT EVERYONE 1291 00:56:58,200 --> 00:56:59,520 JUST NEEDS TO BE ON THE 1292 00:56:59,520 --> 00:57:04,520 LITERACY SCALE WITH THOSE 1293 00:57:04,520 --> 00:57:04,920 POLICY EFFORTS AND 1294 00:57:04,920 --> 00:57:05,520 GOVERNMENTWIDE EFFORTS TO MAKE 1295 00:57:05,520 --> 00:57:08,320 SURE THIS IS IMPLEMENTED SO 1296 00:57:08,320 --> 00:57:08,880 PEOPLE ARE AWARE OF WHAT AI 1297 00:57:08,880 --> 00:57:12,960 CAN DO. 1298 00:57:12,960 --> 00:57:16,200 AND FROM THAT RESEARCH TO 1299 00:57:16,200 --> 00:57:24,640 GENERATE FALSE HEADLINES AND 1300 00:57:24,640 --> 00:57:25,640 THOSE WHO THEY THINK THEY ARE 1301 00:57:25,640 --> 00:57:31,960 TALKING TO IS A DEEP FAKE OR 1302 00:57:31,960 --> 00:57:32,520 THAT THE SCIENTIST REALLY IS 1303 00:57:32,520 --> 00:57:36,040 NOT SAYING THAT BUT THE 1304 00:57:36,040 --> 00:57:36,960 APPROACH THAT DOESN'T JUST 1305 00:57:36,960 --> 00:57:42,400 TURN EVERYONE I DON'T BELIEVE 1306 00:57:42,400 --> 00:57:43,000 ANYTHING I SEE OR READ OR HEAR 1307 00:57:43,000 --> 00:57:45,040 CAN ALSO BE HARMFUL. 1308 00:57:45,040 --> 00:57:53,680 I WILL END THAT THERE IS A 1309 00:57:53,680 --> 00:57:54,240 REALLY GOOD STUDY THAT CAME 1310 00:57:54,240 --> 00:57:57,800 OUT UNIVERSITY OF PENNSYLVANIA 1311 00:57:57,800 --> 00:58:06,280 AND 2021 SO SCIENCES SO COOL 1312 00:58:06,280 --> 00:58:09,000 WHAT THEY DID IN THE STUDY IS 1313 00:58:09,000 --> 00:58:12,240 TO SAY YAY SCIENCE I DON'T 1314 00:58:12,240 --> 00:58:16,800 TRUST THE SCIENTIST AND THEN 1315 00:58:16,800 --> 00:58:17,400 WHAT THEY STUDIED IS PEOPLE'S 1316 00:58:17,400 --> 00:58:18,760 PROPENSITY TO FALL FOR THE 1317 00:58:18,760 --> 00:58:22,600 FALSEHOODS THAT THEY ARE 1318 00:58:22,600 --> 00:58:23,160 SPREADING THE FALSEHOODS AND 1319 00:58:23,160 --> 00:58:25,480 IT TURNED OUT THOSE WHO SAID 1320 00:58:25,480 --> 00:58:26,840 YES WERE MORE LIKELY TO FALL 1321 00:58:26,840 --> 00:58:35,400 FOR THE PSEUDOSCIENCE. 1322 00:58:35,400 --> 00:58:42,600 AND SO WHAT HOPE IS THERE BUT 1323 00:58:42,600 --> 00:58:42,920 THERE IS HOPE. 1324 00:58:42,920 --> 00:58:43,440 THE RESEARCH SHOWS THAT. 1325 00:58:43,440 --> 00:58:45,520 I REMAIN VERY OPTIMISTIC 1326 00:58:45,520 --> 00:58:46,160 ESPECIALLY WORKING WITH YOUNG 1327 00:58:46,160 --> 00:58:56,360 PEOPLE NOW. 1328 00:58:57,600 --> 00:58:58,160 SO ANY OF THE EFFORTS EVERYONE 1329 00:58:58,160 --> 00:58:58,480 LOVES SCIENCE. 1330 00:58:58,480 --> 00:58:58,680 KNOW. 1331 00:58:58,680 --> 00:58:59,200 DEVELOPING THE CRITICAL 1332 00:58:59,200 --> 00:59:04,440 THINKING SKILLS TO SEE WHAT IS 1333 00:59:04,440 --> 00:59:04,920 HELPFUL WHAT COULD BE 1334 00:59:04,920 --> 00:59:07,560 MISLEADING PSEUDOSCIENCE THE 1335 00:59:07,560 --> 00:59:10,080 ENDGAME IS NOT THE TRUST BUT 1336 00:59:10,080 --> 00:59:10,960 THE ABILITY TO HAVE THOSE DEEP 1337 00:59:10,960 --> 00:59:17,000 INFORMED CONVERSATIONS THAT IS 1338 00:59:17,000 --> 00:59:17,560 LITERATE IN SCIENCE, HEALTH 1339 00:59:17,560 --> 00:59:18,040 AND CAN MAKE INFORMED 1340 00:59:18,040 --> 00:59:22,920 DECISIONS ABOUT THEIR HEALTH. 1341 00:59:22,920 --> 00:59:24,960 AND HAVING ACCESS TO THE 1342 00:59:24,960 --> 00:59:26,920 INFORMATION. 1343 00:59:26,920 --> 00:59:28,000 >> MALIHA: THERE IS A LOT IN 1344 00:59:28,000 --> 00:59:31,280 THE CHAT THE CITATION FOR THE 1345 00:59:31,280 --> 00:59:37,920 BARBER AS WELL. 1346 00:59:37,920 --> 00:59:41,000 AND THEN TO SPEAK TO FAMILY 1347 00:59:41,000 --> 00:59:41,240 MEMBERS. 1348 00:59:41,240 --> 00:59:44,280 WE ARE AT THE TOP OF THE HOUR. 1349 00:59:44,280 --> 00:59:48,720 ONE OF MY COLLEAGUES SAID THIS 1350 00:59:48,720 --> 00:59:49,200 VERY WELL THANK YOU FOR 1351 00:59:49,200 --> 00:59:51,480 SHARING YOUR EXPERTISE IT WAS 1352 00:59:51,480 --> 00:59:55,600 GREAT TO HEAR YOUR EXPERIENCE 1353 00:59:55,600 --> 00:59:56,200 AND APPROACH WE HAVE A LOT TO 1354 00:59:56,200 --> 01:00:00,600 THINK ABOUT AFTER TODAY. 1355 01:00:00,600 --> 01:00:01,200 MY COLLEAGUE CAPTURE THAT VERY 1356 01:00:01,200 --> 01:00:01,640 WELL FOR ALL OF US. 1357 01:00:01,640 --> 01:00:05,080 THANK YOU FOR JOINING US. 1358 01:00:05,080 --> 01:00:06,840 THANK YOU TO EVERYONE FOR 1359 01:00:06,840 --> 01:00:08,440 JOINING OUR FIRST BLS-HERO 1360 01:00:08,440 --> 01:00:12,960 LECTURE AND LISTENING TO DR. 1361 01:00:12,960 --> 01:00:13,440 YASMIN FIRESIDE CHAT. 1362 01:00:13,440 --> 01:00:15,840 THANK YOU FOR JOINING. 1363 01:00:15,840 --> 01:00:16,400 >> DR. YASMIN: THANK YOU FOR 1364 01:00:16,400 --> 01:00:26,560 HAVING ME.