Skip Navigation


CIT can broadcast your seminar, conference or meeting live to a world-wide audience over the Internet as a real-time streaming video. The event can be recorded and made available for viewers to watch at their convenience as an on-demand video or a downloadable file. CIT can also broadcast NIH-only or HHS-only content.

Better Health: Evaluating Health Communication (Part 4 of 5)

Loading video...

271 Views  
   
Air date: Monday, April 29, 2013, 3:30:00 PM
Time displayed is Eastern Time, Washington DC Local
Views: Total views: 271, (90 Live, 181 On-demand)
Category: Special
Runtime: 01:19:36
Description: Quantifying the Health Information Revolution: Triangulation in an Era of Big Data

The National Library of Medicine (NLM) is hosting a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation's cutting edge is timely and important. This is part 4 in a 5 part series.

Brad Hesse, PhD, is chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI’s cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR)

For more information go to http://www.nlm.nih.gov/news/com_lecture_kreps.html
Debug: Show Debug
NLM Title: Better health : evaluating health communication / Gary L. Kreps.
Author: Kreps, Gary L.
National Institutes of Health (U.S.),
Publisher:
Abstract: (CIT): The National Library of Medicine (NLM) is hosting a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation's cutting edge is timely and important.
Subjects: Health Communication--methods
Health Communication--trends
Health Promotion
Medical Informatics
Program Evaluation
United States
Publication Types: Lecture
Webcasts
Download: To download this event, select one of the available bitrates:
[256k]  [512k]    How to download a Videocast
Caption Text: Download Caption File
NLM Classification: WA 590
NLM ID: 101609767
CIT Live ID: 12727
Permanent link: https://videocast.nih.gov/launch.asp?17922