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Better Health: Evaluating Health Communication (Part 5 of 5)

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Air date: Wednesday, May 15, 2013, 3:30:00 PM
Time displayed is Eastern Time, Washington DC Local
Views: Total views: 192, (45 Live, 147 On-demand)
Category: Special
Runtime: 01:13:17
Description: The National Library of Medicine (NLM) is hosting a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation's cutting edge is timely and important. This is part 5 in a 5 part series. The title of this lecture is: "The Center for Medicare and Medicaid Innovation: Promoting Accountability to Improve Health, Healthcare Quality, and Reduce Costs."

For more information go to http://www.nlm.nih.gov/news/com_lecture_kreps.html
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NLM Title: Better health : evaluating health communication / Gary L. Kreps.
Author: Kreps, Gary L.
National Institutes of Health (U.S.),
Publisher:
Abstract: (CIT): The National Library of Medicine (NLM) is hosting a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation's cutting edge is timely and important.
Subjects: Health Communication--methods
Health Communication--trends
Health Promotion
Medical Informatics
Program Evaluation
United States
Publication Types: Lecture
Webcasts
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Caption Text: Download Caption File
NLM Classification: WA 590
NLM ID: 101609767
CIT Live ID: 12798
Permanent link: https://videocast.nih.gov/launch.asp?17952