NCI Communication Roundtable Seminar: Personalized medicine for the mind - The role of tailored communication
 


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Air date: Tuesday, November 17, 2009, 12:00:00 PM
Time displayed is Eastern Time, Washington DC Local
Category: Special
Description: Personalized medicine has traditionally focused on tailoring interventions to biological characteristics, but psychological, social and cognitive characteristics play an important role in health behavior and health status. At this seminar, researchers from the NCI-funded University of Michigan Center for Communications Research will present findings, ready-to-use tools, and practical, evidence-based guidelines to address numeracy skills in designing risk communications, elicit patient preferences for cancer screening and treatment, measure and tailor to patient communication styles, and use social media to deliver tailored behavior change interventions.

Speakers:
  • Ken Resnicow
  • Larry An
  • Ed Saunders
  • Sarah Hawley
  • Angie Fagerlin, University of Michigan Center for Communications Research
Author: Sponsored by the NCI Communications Strategy Roundtable, Office of Communications and Education, NCI
Runtime: 90 minutes
CIT File ID: 15449
CIT Live ID: 8205
Permanent link: http://videocast.nih.gov/launch.asp?15449