HHS-OWH National Lupus Awareness Campaign Launch |
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| Launch in standalone player | |
| Air date: | Tuesday, March 31, 2009, 10:00:00 AM Time displayed is Eastern Time, Washington DC Local |
| Category: | Special |
| Runtime: | 260 minutes |
| NLM Title: | HHS-OWH National Lupus Awareness Campaign launch [electronic resource] / HHS-OWH. |
| Series: | National Lupus Awareness Campaign launch |
| Author: | United States. Dept. of Health and Human Services. Office on Women's Health. |
| Publisher: | [Bethesda, Md. : National Institutes of Health, 2009] |
| Other Title(s): | National Lupus Awareness Campaign launch |
| Abstract: | (CIT): HHS-OWH and the Advertising Council are pleased to launch the first ever National Lupus Awareness campaign. This campaign is dedicated to increasing awareness of lupus to improve early diagnosis and treatment among those who are at increased risk for the disease. The campaign is targeted toward young minority women, who are most impacted by lupus and will provide them and their family members with information to help them to take action if they have symptoms. The campaign includes TV and radio PSAs, a website, bulletin boards and other media tools. The campaign will also generate long overdue public attention for lupus and raise recognition of the disease as a significant national public health problem. |
| Subjects: | Advertising as Topic Health Promotion Lupus Erythematosus, Systemic Minority Groups Women's Health |
| Publication Types: | Government Publications |
| NLM Classification: | WD 380 |
| NLM ID: | 101503609 |
| CIT File ID: | 15008 |
| CIT Live ID: | 7517 |
| Permanent link: | http://videocast.nih.gov/launch.asp?15008 |