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Raising the Bar: Engineering Optimized Behavioral Interventions for Increased Public Health Impact

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Air date: Tuesday, March 26, 2013, 10:00:00 AM
Time displayed is Eastern Time, Washington DC Local
Views: Total views: 328, (146 Live, 182 On-demand)
Category: Medicine: Mind the Gap
Runtime: 01:37:34
Description: Medicine: Mind the Gap is a lecture series that explores issues at the intersection of research, evidence, and clinical practice—areas in which conventional wisdom may be contradicted by recent evidence.

Dr. Collins will discuss why behavioral interventions are important in many areas of public health, for example, smoking cessation, drug abuse prevention, treatment of obesity, management of heart failure symptoms, and promotion of physical activity. Behavioral interventions are typically developed and evaluated using a treatment package approach, in which the intervention is assembled a priori and evaluated by means of a randomized controlled trial (RCT). In this talk, she will review an alternative approach called the Multiphase Optimization Strategy (MOST), an engineering-inspired framework for developing, optimizing, and evaluating behavioral interventions. MOST includes the RCT, as well as other empirical steps aimed at intervention optimization. Dr. Collins proposes that MOST offers several benefits, including the possibility of engineering behavioral interventions to meet explicit criteria of effectiveness and/or efficiency. Once the criteria have been met for a particular intervention, the bar can be raised to aim for ever-increasing public health impact.

For more information go to http://prevention.nih.gov/mindthegap/collins.aspx
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NLM Title: Raising the bar : engineering optimized behavioral interventions for increased public health impact / Linda M. Collins.
Series: Medicine: mind the gap
Author: Collins, Linda M.
National Institutes of Health (U.S.),
Publisher:
Other Title(s): Medicine: mind the gap
Abstract: (CIT): Dr. Collins will discuss why behavioral interventions are important in many areas of public health, for example, smoking cessation, drug abuse prevention, treatment of obesity, management of heart failure symptoms, and promotion of physical activity. Behavioral interventions are typically developed and evaluated using a treatment package approach, in which the intervention is assembled a priori and evaluated by means of a randomized controlled trial (RCT). In this talk, she will review an alternative approach called the Multiphase Optimization Strategy (MOST), an engineering-inspired framework for developing, optimizing, and evaluating behavioral interventions. MOST includes the RCT, as well as other empirical steps aimed at intervention optimization. Dr. Collins proposes that MOST offers several benefits, including the possibility of engineering behavioral interventions to meet explicit criteria of effectiveness and/or efficiency. Once the criteria have been met for a particular intervention, the bar can be raised to aim for ever-increasing public health impact.
Subjects: Health Behavior
Health Promotion--methods
Publication Types: Lectures
Webcasts
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NLM Classification: W 85
NLM ID: 101605274
CIT Live ID: 12522
Permanent link: http://videocast.nih.gov/launch.asp?17872