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How can scientists and lovers of science communicate effectively with students and the public? Long gone is the assumption that mountains of evidence are sufficient to change opinions. Instead, Matthew Nisbet argues that scientists need to understand audiences’ worldviews and values. He outlines methods for engaging diverse audiences around the meaning and implications of evolutionary sciences.
Dr. Matthew Nisbet is Assistant Professor in the School of Communication at American University. He has conducted research and written extensively about communication dynamics in policy debates.
Lecture series presented by National Institute of General Medical Sciences, the Office of Science Education, and the National Human Genome Research Institute. For more information, visit http://www.nigms.nih.gov/News/Meetings/EvolutionSeries2009
Runtime:
01:15:04
NLM Title:
Communicating about evolution [electronic resource] / Matthew Nisbet.
Series:
Evolution and medicine lecture series
Author:
Nisbet, Matthew. National Institutes of Health (U.S.)
Publisher:
[Bethesda, Md. : National Institutes of Health, 2009]
Other Title(s):
Evolution and medicine lecture series
Abstract:
(CIT): How can scientists and lovers of science communicate effectively with students and the public? Long gone is the assumption that mountains of evidence are sufficient to change opinions. Instead, Matthew Nisbet argues that scientists need to understand audiences' worldviews and values. He outlines methods for engaging diverse audiences around the meaning and implications of evolutionary sciences.
Subjects:
Biological Evolution Communication Public Opinion Religion and Science Science
